The One CIA Habit Every CEO Needs to Know (I Guarantee You Don't Do It Now) — Transcript

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1. 0:00When you're an entrepreneur building
2. 0:01your own company, it can feel like
3. 0:03everything in the world is working
4. 0:05against you. Money is never guaranteed.
5. 0:08Everybody in your family needs your
6. 0:09attention. Everybody in the office needs
7. 0:11your support. And it can feel like every
8. 0:13customer out there is either inspired to
9. 0:15cheer you on or dedicated to tear you
10. 0:18down. As an entrepreneur and CEO myself,
11. 0:20I discovered that one habit I learned at
12. 0:23CIA has been fundamental to my success
13. 0:26in business. And that's what I'm going
14. 0:27to share with you today.
15. 0:29>> Andrew Bustamante
16. 0:30>> Andrew Bustamante
17. 0:30>> Andrew Bustamante
18. 0:31>> Andrew
19. 0:32>> Bustamante
20. 0:33>> Andrew Bustamante, welcome to the Shawn
21. 0:36Ryan Show.
22. 0:36>> Delighted to have you here.
23. 0:40>> I already know that many of you just
24. 0:42want to hear the habit so that you can
25. 0:43apply it for yourself and move on to
26. 0:45success. So I'm going to give you the
27. 0:46habit first. But for those of you who
28. 0:48want to understand the psychology behind
29. 0:49the habit and learn why CIA teaches it
30. 0:52to every new intelligence officer it
31. 0:54trains, stick around for the second half
32. 0:55of the video and I'll explain it then.
33. 0:57CIA teaches every new intelligence
34. 0:59officer that within 15 minutes of waking
35. 1:01up each day, you want to go outside and
36. 1:04let natural light absorb into your
37. 1:06retinas. No sunglasses, no blue light
38. 1:08blockers, just all natural light coming
39. 1:10in to your all natural eye. This one
40. 1:13simple habit has incredible impact on
41. 1:15your focus, your productivity, your
42. 1:17attitude throughout the day, and even
43. 1:19your quality of sleep at night. And for
44. 1:21most CEOs, this is the easiest and least
45. 1:24expensive habit that you can start new
46. 1:27in the next 24 hours. The reason this
47. 1:29habit is so powerful is for two reasons.
48. 1:31One biological and one psychological.
49. 1:34Biologically, when you expose your eyes
50. 1:37to natural light first thing in the
51. 1:38morning, a few different things happen.
52. 1:40First, your body naturally creates a
53. 1:42stress hormone called cortisol. Now,
54. 1:44generally, cortisol is something that's
55. 1:46seen as a negative because it's a
56. 1:48hormone that's associated with negative
57. 1:50stress, distress, the kind of stress
58. 1:52that makes you feel bad or sick to your
59. 1:54stomach or wear you down. But cortisol
60. 1:56is also associated with something known
61. 1:58as eustress or positive stress, the kind
62. 2:00of stress that you encounter when you're
63. 2:02exercising or learning a new language.
64. 2:04When you expose your eyes to natural
65. 2:06light first thing in the morning, you're
66. 2:08actually introducing a new stressor into
67. 2:10your system, the stressor of daylight
68. 2:13into your retina which has been
69. 2:14accustomed to darkness for the last 8 to
70. 2:1612 hours while you've been asleep. That
71. 2:19stressor on your system is treated like
72. 2:21eustress in your body, creating small
73. 2:24amounts of cortisol that actually
74. 2:26increase your focus immediately. This
75. 2:28natural concoction of daylight and
76. 2:30cortisol is a lot like your morning cup
77. 2:32of coffee, only stronger and healthier.
78. 2:35Where caffeine has to hit your digestive
79. 2:37system first through your stomach, the
80. 2:39cortisol that's released actually goes
81. 2:41directly to your central nervous system
82. 2:43from the hormonal center of your brain.
83. 2:45That means that the boosted energy and
84. 2:46focus that you get from the morning
85. 2:48cortisol actually hits you faster, lasts
86. 2:51longer, and doesn't come with any kind
87. 2:53of crash, unlike caffeine. Because this
88. 2:56is a hormonal reaction rooted in your
89. 2:58natural body, it means that your other
90. 3:00physiological systems are actually
91. 3:02complemented by the morning sunlight
92. 3:04hitting your eyes. Your digestive system
93. 3:06isn't irritated, unlike when you drink
94. 3:08coffee first thing in the morning. Your
95. 3:10nervous system is actually calmed,
96. 3:12unlike the jitters and the shakes that
97. 3:13come with coffee in the morning. Your
98. 3:15immune system and cardiovascular system
99. 3:17are boosted, and as a result of the
100. 3:19combined physiological benefits, there
101. 3:21are psychological benefits that follow
102. 3:23suit, like reduced anxiety, increased
103. 3:26creativity, increased productivity, and
104. 3:28an uplifting of the spirit that actually
105. 3:31keeps your attitude positive for longer
106. 3:33into the day. Just compare that to what
107. 3:35your first few hours probably feel like
108. 3:37every day right now as a CEO. When you
109. 3:40wake up and you're immediately
110. 3:41overwhelmed with stress from family,
111. 3:43stress from the people who work for you,
112. 3:45stress from trying to meet daily sales.
113. 3:47By 10:00 most mornings, the last thing
114. 3:49any CEO feels is positive or uplifted.
115. 3:52Instead, they're managing all of the
116. 3:54daily fires they have to put out and
117. 3:55wondering whether or not they'll make it
118. 3:57to the end of the next payroll cycle.
119. 3:59CIA understands the stress of being a
120. 4:01CEO better than most people realize
121. 4:04because a CIA field officer is often
122. 4:06times juggling many of the same
123. 4:07concerns, the same conflicts, and the
124. 4:09same competing priorities that a CEO is
125. 4:11dealing with all the time. Trying to
126. 4:13manage multiple personal relationships,
127. 4:16trying to maintain steady productivity,
128. 4:18trying to get ahead and build a career,
129. 4:20build a business, build a reputation of
130. 4:22success. And while CEOs may be managing
131. 4:24the stress in a public domain, CIA
132. 4:27officers are managing all that stress in
133. 4:29a very secret undercover domain. But
134. 4:31biologically and psychologically, the
135. 4:33stressors acting upon you are almost
136. 4:35identical. Reducing your sleep, tearing
137. 4:38down your positive attitude, undermining
138. 4:40your relationships, and convincing you
139. 4:43that the best thing to do is just give
140. 4:45up. Once you introduce this one simple
141. 4:47and powerful daily habit from CIA,
142. 4:49everything else changes. All because
143. 4:52Mother Nature put a ball of energy in
144. 4:53the sky that every human being on Earth
145. 4:56can absorb through their eyes. CIA's
146. 4:58habit is an easy one to execute. No, you
147. 5:00don't go outside and look at the sun.
148. 5:03You go outside and take a walk in the
149. 5:05daylight. Walk your dog, walk yourself,
150. 5:07take a book, take your favorite
151. 5:08playlist, and just spend 5 to 7 minutes
152. 5:11outside in the natural light. It could
153. 5:14be raining, it could be cloudy, it could
154. 5:16be cold, it doesn't matter. What matters
155. 5:18is that the rays from the sun are
156. 5:20bouncing around in your external
157. 5:21environment, and those light rays carry
158. 5:24the right kind of chemical to trigger a
159. 5:25cortisol reaction in your retinas first
160. 5:28thing in the morning. And you want that
161. 5:30natural sunlight to be some of the first
162. 5:32light that you expose yourself to.
163. 5:34Before you look at your phone, before
164. 5:35you look at your computer, before you
165. 5:37turn on the lights in your living room,
166. 5:39you want to expose your eyes to the
167. 5:40natural light outside because that light
168. 5:43comes with benefits that just don't
169. 5:45exist when you look at your laptop
170. 5:47screen, your phone screen, or your TV
171. 5:49screen. This powerful, simple habit
172. 5:51absolutely transformed my life when I
173. 5:53was at CIA, and I've carried it with me
174. 5:55to incredible success as a CEO. If you
175. 5:58haven't discovered your secret spy
176. 6:00superpower, then somebody else might be
177. 6:02using theirs against you. CIA teaches us
178. 6:05that there are only three types of
179. 6:07people in the world. Those who motivate,
180. 6:09those who manipulate, and those who are
181. 6:11being controlled by one of the other
182. 6:13two. I created a three-minute CIA-style
183. 6:16quiz to help you unlock your secret
184. 6:19psychological advantage and identify
185. 6:22your hidden blind spot. All you have to
186. 6:24do is click on the first link in the
187. 6:25description below or scan the QR code on
188. 6:27your screen, and you'll be taken
189. 6:28directly to your private quiz. This test
190. 6:31was developed to help you weaponize your
191. 6:32natural-born gifts and use them to get
192. 6:35ahead of 99% of people in power, wealth,
193. 6:38and purpose. It was also designed to
194. 6:40make sure that you can protect yourself
195. 6:41against those who would use their skills
196. 6:43against you. I want you to discover your
197. 6:46secret spy superpower and use it for
198. 6:48good before somebody else uses their
199. 6:50power against you. Because just that
200. 6:52extra energy, that extra positivity,
201. 6:54that extra productivity that I have that
202. 6:57my competition doesn't have has carried
203. 6:59me further and faster than I could have
204. 7:01ever imagined. And the same thing can be
205. 7:03true for you if you follow this one
206. 7:06simple CIA daily habit for CEOs. Wake up
207. 7:10and make sure you go outside in the
208. 7:11first 15 minutes after waking up. Give
209. 7:14yourself 5 to 7 minutes of outdoor
210. 7:16natural light while you go for a walk,
211. 7:18walk the dog, or listen to your favorite
212. 7:20audiobook. And then come back and start
213. 7:23your day, and you will see and feel the
214. 7:25difference in a matter of minutes. And
215. 7:27once you experience for yourself how
216. 7:29powerful this simple habit is, you'll
217. 7:31never go back to the life you once had.
218. 7:33If you learned something new from me
219. 7:34today, don't keep it to yourself. Hit
220. 7:36that subscribe button right now. Share
221. 7:39this video with a friend. Leave a
222. 7:40comment below. And if you want to learn
223. 7:42more spy skills that you can use to
224. 7:44break barriers and unlock your peak
225. 7:45performance, make sure you click on the
226. 7:47link in the description below and find
227. 7:49out your secret spy superpower. I'll see
228. 7:51you on the other side.