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The new way of becoming a 10k/mo copywriter in the age of AI — Transcript

by Tyson 4D · 4,641 words · 679 segments · language en · Watch on YouTube

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0:00So, I myself hit 10K per month with
0:02copywriting all the way back in 2023.
0:04And now, in 2026, I've helped a ton of
0:06other people do the exact same thing,
0:07hit 10K per month, and even a handful
0:09hit over 20K per month as well. But,
0:12this video is about how copywriting in
0:142023 is absolutely nothing like
0:17copywriting in 2026. It is completely
0:20different. And this video is about that
0:22actual opportunity on why it's
0:24different, how you can get started, and
0:25how you can scale your income if you are
0:27currently a copywriter with clients, or
0:29you're somebody who wants to become a
0:30copywriter in the near future. Just like
0:32any way to make money online, it is not
0:34instant, it is not painless, but I'm
0:36telling you it is extremely worth it.
0:38And this opportunity is also just not
0:39going to last forever. And what exactly
0:42I am talking about? Two words, creative
0:44strategy. Now, before you think, "Oh,
0:46well, I've heard of this already
0:48before," or I have no idea what that is,
0:51in short, in this video, we're going to
0:52take it from a different angle. I'm
0:53going to tell you all the things that
0:55you need to know that most people
0:56overlook, most beginners overlook as a
0:58copywriter and creative strategist.
1:01Because creative strategy is the hottest
1:02copywriting skill of 2026. If you were
1:05to say that you were a creative
1:06strategist like two or three years ago,
1:08nobody would even really know what that
1:11is. But now, there are tons of people in
1:12the business and e-commerce space who
1:14are looking for creative strategists. So
1:17much so that you can't go 5 seconds
1:19without seeing somebody with an
1:20application on something like X or
1:22LinkedIn or Upwork. So, I want to give
1:24you the real, practical, tactical what
1:25to actually do right now in order to
1:28increase your income and become a
1:29creative strategist if you aren't
1:30already, or even if you are a creative
1:32strategist, just do a little bit better.
1:34But first, I want to go over some main
1:35principles and some main points. The
1:37first one is that you are not competing
1:39against who you think you are. There is
1:42so much creative strategy opportunity
1:44out there, it is literally
1:45mind-boggling. And the difference, the
1:48contrast from 2023 is insane, because
1:50back in 2023, 2024, it was all DMs, it
1:54was all outreach, it was all cold email.
1:57And when everybody was else was doing
1:58cold email, I decided to do something a
2:00little bit different and go the cold
2:02Instagram DMs. And this was completely
2:05different. I mean, nobody was doing
2:06this. Everybody was saying, "Bro,
2:07Instagram is for sliding in the in some
2:10girls' DMs. Like, it's not for
2:11business." But, I decided to use it
2:14anyways. I got really, really successful
2:16with that. I got super, super good
2:18results. It was insane. I was getting on
2:20sales calls like every single week. And
2:23then, you know, whatever method it is,
2:25and I shared, of course, with many
2:26people. And then that method becomes the
2:28method that everybody knows. The thing
2:29with outreach and why it doesn't work as
2:31well in 2026 is two main reasons. The
2:34first one is that so many people are now
2:36outreach aware, right? They're outreach
2:38aware. It's like if you went to a car
2:41salesman, right? And you tried to sell
2:43him a car. He's going to know all of the
2:45little tactics and tricks that you're
2:47doing. And you're not going to be able
2:48to, yeah, I don't know, fool him. I'm
2:50not saying that you're going to fool
2:51anybody, per se. But, you got what I
2:53what I mean. You're not going to be able
2:54to use those sales tactics on him
2:56effectively because he already knows
2:57them and uses them himself. And he's
3:00already going to be more stand-offish
3:02because, you know, he he knows what the
3:04real numbers are and he's not going to
3:06let his emotions play a huge role or
3:08play a huge part in that. And outreach
3:10was the exact same thing. When you were
3:12to If you were to message somebody on
3:14Instagram, they might have like
3:15thousands of followers and a really good
3:17business. You could ask them something
3:18like, "Hey, man,
3:20um
3:21I signed up to your email list and I
3:22didn't end up getting any emails in my
3:24inbox. Do you have anybody doing your
3:26emails right now?" They'll say no, and
3:27then they'll hire you. It used to
3:29literally be that easy. Now, not every
3:31single message, but a couple days, uh of
3:34actual constant outreach, and you'd be
3:35able to get a client that way. Now, it
3:37is just completely different. The method
3:40to actually get clients now is literally
3:41just go to people who are already asking
3:44for what you do. Go to people who are
3:45already looking for copywriters, content
3:48writers, script writers, and creative
3:50strategists. And there are so many
3:52people who are looking for these things.
3:55Now, one thing that I've learned in
3:57business and investing, right? If there
3:59If there is one thing that I've learned
4:01at all, is that when things are feeling
4:04like way too good to be true and they
4:06are really, really working, that right
4:09there is exactly when you know that it's
4:12not going to last forever. It just It
4:13just will not last forever. Like
4:17I wanted to try myself, right? I wanted
4:18to see what this creative strategy thing
4:21was all about. So, I sent out some
4:23applications on my own about 1 hour per
4:26day. And in about a month, a month and a
4:29half, I got like nearly a dozen
4:31interviews and also uh a couple of
4:33clients as well. Um even a couple of
4:36people who are actually messaging me
4:37currently and I'm in talks with some
4:40potential clients, too. I actually just
4:42got out of an interview like not very
4:43long ago at all. But, the point being
4:46that it is a literally so much more
4:50easy. But, it will not not not be this
4:53easy for very long. Eventually, right?
4:56The the the masses are going to catch
4:58wind. They're going to see all these
4:59applications. They're going to say
5:01something like, "You know what? Why
5:02don't I just get really good at creative
5:04strategy and I apply to these and I get
5:06hired for these roles." And it's already
5:08happening. So, just to let you know,
5:10obviously I'm not a complete beginner.
5:13I'm somebody with a whole personal
5:14brand. I've been doing copywriting for
5:15years. Uh but, I haven't done much
5:17creative strategy or paid media, right?
5:20So, it's not like some somebody with
5:22tons and tons of experience, but how are
5:24the people with absolutely no experience
5:27faring? Well, I have uh some proof here
5:29that I wanted to give you and show you
5:31as well. So, I've been working with this
5:33copywriter named Ricardo.
5:35And within the first month of me working
5:38with him, he got his first um client as
5:41a creative strategist right here on
5:42Upwork. And uh the screenshot, I'll just
5:44throw it up on screen right here as
5:46well. There's not really much to say
5:47about it, other than he just got his
5:49first client. And then somebody else,
5:51right in the 4D Bootcamp community,
5:53named Adrian, posted a win. He said, "I
5:55swear I'm not making this up. I can't
5:56believe this is happening right now.
5:58I've been applying to creative strategy
5:59roles for the past couple of weeks, and
6:01it took some time before I started
6:03seeing results. But this week, not two
6:05calls scheduled,
6:07not three,
6:08not four,
6:09five interviews, five calls. Honestly,
6:12I'm still trying to process it. I'm not
6:15sure if this is the reason, but the this
6:18started happening shortly after I
6:19updated my
6:20CV, portfolio, and profile based on what
6:24I learned in the Jasper course in the
6:25creative strategy launch pad. A reminder
6:28to keep improving, keep applying, and
6:30trust the process. Keep going, guys."
6:31And then he attached some screenshots so
6:33that people would believe him
6:36as well. And that's the thing when it
6:37comes with applications, right? Is that
6:39a lot of people I've even gotten some of
6:41these comments on my Instagram before.
6:42Oh, yeah, Tyson, you know what? I've
6:44tried to apply to some of those places,
6:45but
6:46I just never heard back. It's like,
6:48"Dude, you have it so literally so
6:50easy." This guy went for a couple of
6:52weeks and got a whole handful, like five
6:56different calls. And he's not somebody
6:59with a ton of experience, right? He
7:00didn't say that in his post, but I I
7:02know of him. I know I know him a little
7:04as well. And he's not somebody who has 2
7:06years of creative strategy experience
7:08under his belt. He's not much farther
7:10ahead than a complete noob, right? I'm
7:12not saying that you watching this are
7:14all complete noobs, but you get the
7:15point. He's not that far ahead of
7:18anybody really watching this
7:20this video right now.
7:21Now,
7:23this brings me to my next point, which
7:24is that cold outreach is completely
7:26optional, right? I'm not going to say
7:28something like it doesn't work, but
7:29applications are absolutely the new
7:31meta. Now, for the first time I've ever
7:33seen when it comes to copywriting
7:35or just making money online in general,
7:37getting clients is not the hard part.
7:39Getting clients is just simply not the
7:41hard part. It's the easier part. What
7:43people really need to know is how to
7:45deliver good results for these clients
7:47and what are the creative strategy
7:49basics. Now, as a side note, I did
7:51upload a complete 4-hour copywriting and
7:54creative strategy course, actually. It
7:57was my last upload before the video
7:58you're watching right now. So, you can
8:00go watch that if you don't understand
8:01the fundamentals and the basics of
8:03creative strategy, what it is, and how
8:05to actually do it. But, when it comes to
8:07applications and getting creative
8:08strategy clients, it is literally
8:10shooting fish in a barrel. All you have
8:13to do is make a profile really quickly.
8:15You don't even have to add anything to
8:16it. Look up hiring creative strategist,
8:18hiring copywriter, hiring content
8:20writer, all of these copywriting and
8:22copywriting adjacent skills, and you
8:24will find the tons and tons of
8:25applications to apply to. And I already
8:27know somebody's going to be thinking
8:28this or saying this underneath this
8:30video, but the next point is that
8:32experience is not the filter that you
8:34think that it is.
8:37I was telling you about the free course
8:39that I uploaded last week, and I showed
8:42a couple clips of some interviews with
8:45some uh potential clients, right?
8:48And there was this agency who I was on
8:51an interview with, and this was a 4K per
8:54month position plus incentives. Um I
8:57think the incentives was I can't even
8:58remember, but it was it was like really
9:00good potential as well.
9:02So, 4K
9:04per month, and
9:06he asked me about my experience. And I
9:07was honest with him. I'd never worked
9:08with a D2C brand or an e-commerce brand
9:11at that point, right?
9:13I had never worked with one at that
9:14point. And he said, "Well," his words
9:16verbatim, "Well, you know, we don't
9:18really care about experience that much
9:19because there are people who say they
9:20have all the experience in the world,
9:23and they come on and they just end up
9:24not really knowing what they're doing.
9:26But, I see the test project as the best
9:29indicator of experience, and we loved
9:31your test project. So, it's not really a
9:33big deal. And here's the other part of
9:35he said. "We also have tons of course
9:37Actually, he said a couple more parts.
9:38We also have tons of courses and
9:39resources and SOPs that you can just
9:41look and we have all the instructions on
9:43how to do all the stuff. And I already
9:45hired somebody with a very, very similar
9:47background to yours. So, she's doing
9:50awesome as well. So, I don't see why you
9:52wouldn't do awesome, too. Bro was
9:53basically just selling himself on the
9:56fact that I might not have experience.
9:57The other thing about experience that
9:59you need to know is that in 2026, bro,
10:01we're in the age of AI. Of that it's
10:04just unfortunate and it's true. The
10:05vast, vast, vast majority of people I'm
10:08not even going to say majority, but a
10:09lot of people end up just faking their
10:11experience. They end up just taking a
10:12screenshot of some random Facebook
10:15dashboard. They go to chat GPT and say
10:18add some zeros, add some commas. And
10:20nobody's really any of the wiser. Like
10:23nobody really vets super deeply. So, you
10:26can just
10:27you can just do that. Now, huge warning,
10:30please don't do that because you're
10:32going to get found out most likely.
10:33You're going to get found out. And even
10:35if you don't, you are you are the
10:37definition of over promising and under
10:39delivering. So, don't do that because
10:42you'll get hired without experience
10:43anyways and all you need is one client,
10:46right? Stick with that one client for a
10:47couple of months and you're going to
10:48have so much experience and you're going
10:50to know so, so, so much more.
10:53The next point is that AI doesn't
10:59threaten to replace you.
11:00AI is actually something that you should
11:02use and companies actually want you to
11:04use. See, when I was just copywriting
11:07and just like writing the words was the
11:10was the job for me basically.
11:12It was crazy to me because many people
11:15would say that oh, I don't want I don't
11:17want AI stuff. I don't want AI stuff. It
11:18cannot sound like AI. It cannot sound
11:19like AI. A lot of the top performers in
11:22my clients
11:24Facebook ads are just straight up like
11:27AI UGC. So, it's like an AI creator
11:31saying an obviously AI script going to a
11:35a website that is clearly made by like
11:38vibe coded by Claude or something. Just
11:39just completely straight up AI.
11:41And they're like super encouraging.
11:43Like, yeah, you have to be AI forward.
11:45You have to know AI. Like, what kind of
11:46AI tools do you use? They want you all
11:48up inside of AI. Pause.
11:51They really want you to to know it, to
11:53understand it.
11:54So, don't shy away from it, right? When
11:56they ask you questions about, you know,
11:58AI and I've even done this. They ask me
12:00questions about like AI research and
12:02things and I'm like, oh, yeah, you know,
12:03I'm not a I don't lean on AI too too
12:05much or whatever. And then then I get on
12:07boarded by them. They're like, all
12:08right, here are our AI systems. Like,
12:09you just want to go to
12:10you're just going to want to go to AI
12:12for this straight up. All right. It's
12:14really it's really really insane. But,
12:15it just goes to show that you learning
12:17AI and actually using it and putting it
12:19into your process will put you a very
12:21far. Now, I want to put you on a little
12:22bit of game here. This is what I call
12:24the social proof shortcut. The social
12:27proof shortcut. Because when you're
12:29starting out, remember I said that
12:30experience is not everything? Experience
12:32is not everything, but it sure is
12:34something. It sure is something that's
12:36going to make it easier. It's going to
12:38make it better for you and just better
12:40in general.
12:42And you want to know the easiest way to
12:43get experience? It's actually not just
12:45through applying cuz let's be honest,
12:47right? You're going to apply to a bunch
12:48of places. You might get some test
12:49projects, but it's still going to take
12:51time and it's still going to be a grind
12:53through just like finding all the
12:54applications that you can, applying to
12:55all of them. And without any previous
12:58clients, I mean, you're probably going
12:59to end up just at a gig that's just not
13:01that great anyways.
13:03So, instead, you can actually get
13:05you you can literally get clients today.
13:07You can get clients today by doing
13:09something completely different, which is
13:11the social proof shortcut. All that
13:13entails
13:14is finding a creative strategist who
13:16already has clients, which I mean, you
13:18don't have to go far.
13:19You don't have to go very far to to find
13:21that.
13:22Find a creative strategist that already
13:23has clients
13:25and do some work for them.
13:27Right? Uh I have a client and I need
13:31four creatives
13:32for for them by next week. Do you think
13:35you can make them for me? And then you
13:37can say, "Yeah, I've made the creatives
13:39for this brand." And they actually
13:41tested them as well. So, you get to see
13:44the results from your creatives that
13:46have been run. And you get to use those
13:48results as [clears throat]
13:50your social proof, put them in your
13:51portfolio. People ask you who you've
13:53worked for, you're able to actually
13:54point to someone who you've worked for.
13:56Now, obviously be up front about it. Be
13:57like,
13:58don't be like, "Oh, yeah, I I helped
13:59scale this business from scratch. I
14:01built it on the on the ground level."
14:03Cuz that's that's not true. But, you've
14:05still written for that business. You've
14:06still done creative strategy for that
14:08business. And most people, again, they
14:11don't they take experience at face
14:13value, okay? So,
14:15even if you just get 10% more hireable
14:18or 10% better, that's still a 10% you
14:20really really want. So, how do you even
14:22find a creative strategist that's
14:23willing to do this with you? It's very
14:25very simple. You have to network. You
14:27have to be a part of a community. And
14:29the more vetted the community, the
14:31better. So,
14:33you can go into a free community, you
14:35know, meet people, right? That's great.
14:36But, if you go into like a a mentorship
14:39or a mastermind or something that costs
14:41like a couple thousand dollars to get
14:43in, that's something that you already
14:45have
14:46uh again, it's pre-vetted, right? Only
14:48the people who are genuinely willing to
14:50invest in themselves are going to be in
14:51there. And most of the people in there
14:52are going to have more clients. The free
14:54communities, people in there might have
14:56clients. A lot of people in there are
14:57going to have clients. But, there's
14:58going to be way more people without
15:00clients than people with clients. So, it
15:02comes becomes a little bit harder. But,
15:03all you have to do is be a genuine part
15:05of that community. I'm not saying that
15:07you need to just join it and then all of
15:09a sudden clients are going to fall into
15:10your lap. No, you need to join it. You
15:11need to show up to calls if there are
15:13any calls. You need to message other
15:14people. You need to get in the message
15:16boards. You need to ask them for advice.
15:17You need to share your best advice.
15:18Share something that you learned that
15:19actually helped you. Give some value to
15:21other people as well. and you will just
15:23become a part of that community. And
15:24being a big part of the community, I
15:26mean, that right there is just going to
15:27help you
15:28much more than anything else. I've
15:30already seen this play out multiple
15:32multiple multiple times where there was
15:34this copywriter and creative strategist
15:35who was at He's past 10k per month now,
15:38basically.
15:39Past 10k per month now, and there was
15:42another mentorship student as well. He
15:44was just kind of starting out. So, he
15:45outsourced a lot of his work, right? The
15:48senior copywriter.
15:50Outsourced a lot of his work to the
15:50junior copywriter. Didn't pay him that
15:52much, right? I actually don't even know.
15:54He probably didn't pay him all that
15:55much, right? Couple hundred bucks,
15:57couple thousand bucks. But, he what he's
15:58really doing it for is the experience,
16:00anyways. And the senior copywriter now
16:03gets a little bit of a lighter workload,
16:05which is awesome. That's exactly what
16:06you want, a little bit of a lighter
16:08workload. I mean, what more can you
16:09really ask for? Because one of them has
16:12a lot of time, but not not much money.
16:14The other one has lots of money, but
16:16just not that much time. So, they make a
16:17very fair exchange. And this is like a
16:20complete shortcut. This is why it's
16:21called the social proof shortcut in
16:23general. If you're looking for
16:24communities, I have a bunch down below
16:26in the description, and free ones are
16:27available as well. Okay, so now I want
16:29to take you guys to the tactical
16:30practical section. What do you actually
16:32need to do? What are the actions that
16:34you need to complete in order to make
16:36this happen? Well, first one is very
16:38very simple. You just apply to some
16:39places on places like LinkedIn,
16:41X {slash} Twitter, right? Same thing.
16:43And Upwork. You're looking for places
16:45that are hiring that are remote, right?
16:47So, they can't say that you have to be
16:49in the US if you're not in the US, etc.
16:51Some of them say they're remote, but US
16:53only, so from anywhere within the US.
16:56So, you want to find ones that would
16:57work for your country. Ideally, you're
17:00just starting out. You probably don't
17:02want to go for like senior roles or
17:04senior positions, but there's still ones
17:06that you can apply to anyways. I like to
17:07tell people that you should have a
17:08tiered system, a tiered approach. Tier
17:11one is like the top tier. It's like, if
17:13you're a junior copywriter and it says
17:14junior copywriter hiring for 3k per
17:16month, then that's like, yeah, that's
17:18definitely one that I want to apply to.
17:19But even if it says like, senior
17:21copywriter or senior creative
17:23strategist, you have to have at least 3
17:25billion meta ads spent before
17:28in your portfolio, then that's one that
17:30you're probably not going to land, but
17:31screw it, man. You just just apply
17:32anyways, cuz you never really know. Then
17:34tier three is like the ones that are
17:35just disqualified. They're looking for
17:37people who are in a country that you're
17:38not actually even a part of. Next is to
17:40apply better than anybody else. And you
17:42know, people think that I just say this,
17:44but the example I give is that there's
17:46only really three ways to apply better
17:48than else. The first one is quality. If
17:50they want a brief from you, go out and
17:53do your own research and give like
17:54Reddit screenshots in the brief itself,
17:57or or give something else, or give a
17:59Loom video when they don't even ask for
18:02one. Anyways, this is you going above
18:04and beyond. Next is quantity. If they
18:07ask for two scripts or two briefs, give
18:09them three briefs. Very very simple. And
18:11then the last one is timeline. If they
18:13ask for it on Wednesday, give it to them
18:14by Monday. Couple of very very extremely
18:18easy and simple ways that you can just
18:19over deliver. And again, you can get
18:21creative with this. When you're about to
18:23get on an interview with one of these
18:25businesses, for example, you can bring
18:27an extra project that you just made,
18:29right? They haven't even given you a
18:31test project yet, but yet you come to
18:32the interview and you're like, "Hey, so
18:34I had
18:3530 minutes today between clients and I
18:38decided to
18:39make a little bit of a creative
18:40breakdown for your ads and I don't have
18:44any of the data within the Facebook ads
18:47manager.
18:48So this is kind of just, you know, me
18:49from the outside looking in, but here
18:51are some things that I'm seeing. Here
18:53are some things that I'm noticing. You
18:54just taking a huge amount of initiative
18:57will literally just slaughter the
18:59competition. They won't be able to keep
19:00up keep up because
19:01if they are more experienced than you,
19:03they're probably already working for
19:04clients and they don't have time to
19:05really go above and beyond. And if
19:07they're just starting out, they probably
19:08just suck. So you get to beat absolutely
19:10everybody. Next is the interview. The
19:12interview is a very simple process to
19:14prepare for. People often ask me like,
19:16"Oh, I got my first interview, like what
19:18do I say?"
19:19All you really need to do is master the
19:22questions that you know they'll probably
19:24ask and study
19:27creative strategy and copywriting enough
19:29or whatever the position you are
19:30applying for. Study enough to where if
19:33they ask you a situational question,
19:34you'll be able to answer it. If they ask
19:36you, how do you know when to turn off a
19:39Facebook ad? For example, or if it's
19:41performing or not.
19:43Then you have to have somewhat of a
19:44semblance of an answer for that. Or
19:48something that you know that they're
19:48going to ask you is, tell me a little
19:50bit about your experience.
19:51Right? Um, how many clients have you
19:53worked with before? And if you're
19:55somebody who hasn't worked with any
19:56clients before and you get asked that
19:57and the first time you even thinking of
19:59an answer is right there on that call,
20:01you're going to bomb.
20:03And you're going to you're going to
20:03stumble over your words. Um, and you're
20:05going to try to figure out a way to say
20:07that you have experience when you don't
20:08have any on the spot and it's not going
20:10to be smooth. It's not going to be
20:11great. So, instead, what you want to do
20:13is just have this all these things
20:15pre-planned. Again, if you want the
20:17actual like everything in-depth and see
20:19some of my interviews, that's in the
20:20free 4-hour copywriting and creative
20:22strategy course that I just uploaded as
20:24well. Next two things, really simple. Do
20:27the social proof shortcut. I already
20:29went into what it is and how to do it,
20:31but I'm telling you that is the number
20:32one fastest, easiest way to get clients.
20:34And then finally, it's just to land,
20:36deliver, and scale the clients.
20:38Genuinely be interested in their Stripe
20:41account. Be interested in their ads, in
20:44their money. And your money and your
20:47compensation will come. But you have to
20:49genuinely work really hard for these
20:51clients, right? That's the part where
20:52it's like it's it's easy to get clients
20:55now for [snorts] the most part. And
20:57everything else is easy, but genuinely
20:58you have to put your best foot forward.
21:00You have to initiate every single
21:03conversation. They shouldn't be like,
21:05"Yo, where is that guy?" They should be
21:07wondering what you're doing today. Every
21:09single morning, you should be giving
21:10them an update. Hey, uh here's how this
21:12is going. I have these briefs written
21:14up. Tell me if you think that these ones
21:16are on the right track, etc., etc.
21:18Right? All All of these are best client
21:20practices. And then, of course, you're
21:21going to learn. You're going to learn so
21:23much just from starting and just from
21:25getting on your very first account.
21:26That's basically it. That's all there is
21:28to it. If you do every single thing that
21:29I talked about here in this video, you
21:31will have no issues becoming a highly
21:33paid copywriter and creative strategist.
21:35And who knows? Maybe I'll be doing a
21:36success interview with you in not too
21:39long. Anyways, guys, that's it for now,
21:41and I'll talk to you guys on the next
21:42one. Peace.

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