The New Era of Faceless YouTube Is Here (PREPARE NOW) — Transcript

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1. 0:00Look, YouTube just quietly reset the
2. 0:01game for faceless channels, and this is
3. 0:03the biggest opportunity I've seen in
4. 0:05years. Because for the first time ever,
5. 0:08the playing field has been completely
6. 0:10leveled. It doesn't matter if you
7. 0:11started 5 years ago or you're starting
8. 0:13today, because the channels that were
9. 0:14winning with the old playbook now have
10. 0:16to start over, too. It's a good and a
11. 0:18bad thing, but I'll show you the three
12. 0:20things that YouTube is moving away from,
13. 0:22and four big opportunities That's not
14. 0:24four. That are happening right now on
15. 0:26YouTube, and the normies haven't noticed
16. 0:29it yet. So, let's start with the biggest
17. 0:31change of them all. In the US, people
18. 0:34now watch more YouTube on their TVs than
19. 0:37on their phones. Now, that comes
20. 0:39straight from YouTube's own CEO, and for
21. 0:42years, our faceless channels were built
22. 0:44for phones, mainly phones. But when
23. 0:47somebody's sitting on the couch watching
24. 0:49YouTube on a big screen, they behave
25. 0:51very differently. They're not scrolling.
26. 0:53They actually can't even scroll. And on
27. 0:55a big screen, low-quality videos,
28. 0:58especially, stand out much more. A phone
29. 1:00is smaller. It's more forgiving of bad
30. 1:03video quality. But on a TV, it's really
31. 1:05obvious because the screen is so big.
32. 1:08Now, it's a pretty easy fix, but the
33. 1:10second change matters a lot more because
34. 1:12it's the strategy you'll see taught
35. 1:14everywhere, and as kind of like the best
36. 1:17way to grow a YouTube channel, and it's
37. 1:19starting to stop working. And it's
38. 1:21called the outlier strategy. Now, the
39. 1:23idea is very simple. You look for a
40. 1:25video in your niche that got way more
41. 1:27views than normal. A great video. And
42. 1:30that's the outlier. And then you try to
43. 1:32take that video, and you copy, and you
44. 1:33make your own version of it. Hoping that
45. 1:36because this worked, your video will
46. 1:38also go viral. And to be fair, that's a
47. 1:40pretty good approach, and it's worked
48. 1:42for a while. But then, thousands of
49. 1:44channels started doing the same thing,
50. 1:46often copying the original. And so, you
51. 1:48would get all these copycats of clones
52. 1:50that looked identical. And And now, a
53. 1:52viewer can find like five, 10 different
54. 1:55copies. And YouTube, well, they're
55. 1:57paying attention to it. They're kind of,
56. 1:59you know, annoyed, tired of it. Tired of
57. 2:01the spam. And so what they're looking
58. 2:02for now is more authentic content. Not
59. 2:05just a, you know, recycling of the same
60. 2:08model. So what should you do instead?
61. 2:10And like what's the solution that we see
62. 2:11working at the moment? The thing is we
63. 2:13of course want to keep modeling what
64. 2:15already works, but look outside of your
65. 2:18niche instead of inside it. Let's say
66. 2:20you run a history channel. Don't try to
67. 2:23copy the other history channels because
68. 2:25I guarantee [snorts] you 10 or even
69. 2:2710,000 other history channels already
70. 2:29did. Instead, look at what's blowing up
71. 2:32in another niche. And there you can take
72. 2:34that format that's proven to work and
73. 2:37bring it over to yours. You're still
74. 2:38learning and you're modeling what
75. 2:40already works. You're just not making
76. 2:41the same, you know, sixth copy of the
77. 2:43same video all the time and it's a much
78. 2:46better approach for the future. Much
79. 2:47more future-proof. Now the third change
80. 2:50on YouTube is a quite sneaky one and
81. 2:53it's a time waster. It's called SEO,
82. 2:55which is basically trying to get your
83. 2:57video found in the search bar when
84. 2:59people type it in and they're like, "Can
85. 3:01I search for this video?" Using keywords
86. 3:04that people are searching for and then
87. 3:05you put them in your title, description,
88. 3:07tags, whatever. But that barely matters
89. 3:09anymore. YouTube's own resource, their
90. 3:12own help page, says that tags play only
91. 3:15a minimal role in how videos will
92. 3:18actually get discovered. And that is
93. 3:19because the YouTube algorithm is really,
94. 3:21really smart nowadays. It can understand
95. 3:24what's going on in your video, what's
96. 3:26said, shown, whatever, and whether
97. 3:28people actually stay and feel like they
98. 3:30got what they came for. So if you stuff
99. 3:31keywords everywhere, it's not really
100. 3:33going to do anything. Now if all of this
101. 3:35sounds like bad news, it's actually
102. 3:37quite the opposite because every one of
103. 3:39these changes opens up a new door and a
104. 3:42couple of them give faceless channels
105. 3:44that are new an advantage that I've
106. 3:46never seen before. So let's talk about
107. 3:48the best opportunities and the biggest
108. 3:50opportunities for new and old faceless
109. 3:53channels. And the first up is going to
110. 3:54be the TV opportunity. So, think about
111. 3:56what people actually watch on a
112. 3:58television when they want to settle in.
113. 4:00They watch a lot of documentaries, they
114. 4:02watch, you know, shows, investigations,
115. 4:04history, stories, whatever. None of that
116. 4:07requires a face. And some of the best
117. 4:09documentaries ever made are literally
118. 4:11just a voice. That's basically a
119. 4:13faceless channel. That's us. And so,
120. 4:16longer videos for TV also have much
121. 4:19higher RPMs because longer videos means
122. 4:22that YouTube can place more ads in them
123. 4:24and people watch longer on TVs than on
124. 4:27mobile because it's a, you know, better
125. 4:29experience. So, you actually earn more
126. 4:31per viewer even if you were to get less
127. 4:33views. But also, people watch longer in
128. 4:37their sessions as a whole. They actually
129. 4:39watch several videos in a row and they
130. 4:41can keep getting views for years when
131. 4:44you upload one of these faceless videos.
132. 4:46And so, that is where the second
133. 4:47opportunity comes in. Don't try to build
134. 4:50like a random faceless channel. Build a
135. 4:52faceless channel show. Now, most
136. 4:54faceless channels cover a new random
137. 4:56topic every single week with nothing
138. 4:58that's tying the topics and videos
139. 5:00together. So, even if somebody likes a
140. 5:02video, there's really no reason for them
141. 5:04to subscribe and for them to come back
142. 5:06week after week. Now, a show works very
143. 5:09differently. Let's say you're making the
144. 5:10same type of documentary every single
145. 5:12week. Instead of covering whatever's
146. 5:15trending that week, you make a series.
147. 5:17Now, somebody watches one episode
148. 5:19already knows what it's going to feel
149. 5:21like and they want to watch it. They
150. 5:24start to recognize the voice, whatever
151. 5:26style you're doing it, and the thumbnail
152. 5:28itself. And that's the problem that
153. 5:30faceless channels usually have. When
154. 5:31there's no person on the screen, there's
155. 5:33nothing really for people to remember
156. 5:35you by that makes you stand out. And so,
157. 5:37if you have a proven, you know,
158. 5:39structured concept with a show that goes
159. 5:41on and on and on with similar videos, of
160. 5:43course, switching them up, but in the
161. 5:45same format, you give them something to
162. 5:46remember. And once you have a show, the
163. 5:49third opportunity lets you put that same
164. 5:51show in front of millions of people who
165. 5:52have never heard about you without um
166. 5:55actually making anything new. And I
167. 5:56think it's the most underrated
168. 5:57opportunity on YouTube right now. And
169. 5:59it's the go global. Did you know that
170. 6:02only like a tiny fraction of the YouTube
171. 6:03viewers are actually based in countries
172. 6:05like the US? And YouTube can now dub and
173. 6:08translate your videos automatically,
174. 6:10which means that it can translate your
175. 6:12voices or your video into other
176. 6:14languages. So, the same upload can be
177. 6:16watched in a good experience in Spanish,
178. 6:18Portuguese, German, French, Arabic,
179. 6:20Chinese, whatever language you want to
180. 6:21talk about. So, for a channel that's
181. 6:23built around one person, that can be
182. 6:25problematic because a lot of what
183. 6:27actually makes those channels work is
184. 6:29going to be the creator and the
185. 6:30personality. And that doesn't always
186. 6:33survive the transition or kind of the
187. 6:35translation between the languages. But
188. 6:38with a faceless channel, if you have a
189. 6:39script, all of that is going to
190. 6:41translate just fine. So, you do the work
191. 6:42once, one script, one video, and that
192. 6:45video can now be translated and watched
193. 6:47into six or more languages automatically
194. 6:49without you spending any money to do
195. 6:51this or without you remaking anything as
196. 6:54well. And you can even translate
197. 6:55thumbnails, titles, etc. But there's
198. 6:57still one big problem with all of this.
199. 6:59When we talk about these like long
200. 7:01faceless 30-minute videos, videos that
201. 7:04look good on TV, different translations,
202. 7:06how are you supposed to pull all of that
203. 7:08off without, you know, a huge budget or
204. 7:11big team if you're doing it by yourself?
205. 7:14And that is exactly what the last
206. 7:15opportunity fixes. And it's something
207. 7:17that goes against how almost everybody's
208. 7:20using AI. Most people that I see on
209. 7:22YouTube are talking about using AI for
210. 7:24volume. They're talking about increasing
211. 7:26the productivity, doing more, producing
212. 7:28more. They use it to make more videos
213. 7:31faster with less effort, and YouTube is
214. 7:33now flooded with But the real
215. 7:35opportunity is actually the other way
216. 7:37around because with AI, one person can
217. 7:39now do the work that used to need a
218. 7:41whole production company with research,
219. 7:43voiceovers, translation, production
220. 7:45design, etc. So, the big thing here is
221. 7:49don't try to compete with like the slope
222. 7:50channels and don't try to use AI to make
223. 7:5350 really crappy AI quick videos.
224. 7:56Instead, take advantage of what it can
225. 7:58actually do for you and create four
226. 8:01really good ones that would have needed
227. 8:02a team of 10 people a year ago. And you
228. 8:04can definitely do it. AI brings down the
229. 8:06cost of making these videos, so the
230. 8:08quality can go up if you play the game
231. 8:10correctly. And better quality means that
232. 8:12you can take on bigger challenges and
233. 8:14bigger channels even as a beginner. And
234. 8:17longer videos, you can also do that and
235. 8:19they're exactly the thing that people
236. 8:20watch on TV. So, you have YouTube
237. 8:22pushing small channels, you have a show
238. 8:24format, you have viewers coming back for
239. 8:27more. You have dubbing, you can go
240. 8:29global and that is why today with AI is
241. 8:32the best time ever to start. But,
242. 8:34realistically, the hardest part is
243. 8:35simply starting and the number one
244. 8:37reason faceless channels fail is that
245. 8:38people give up too soon. They're
246. 8:40climbing, they're about to, you know,
247. 8:41reach the peak and they quit right
248. 8:44before the results come. Or they never
249. 8:45start climbing, they only stare at their
250. 8:47goals. So, you have plenty of time to do
251. 8:49this, but if you want to do this, you
252. 8:51really have to start now.