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The New Amazon FBA World Order: How To Find Products To Sell on Amazon in 2021 — Transcript

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0:00island in the house i'm trying to find
0:01some like unique places here we got
0:02france
0:03uh some more from the uk australia
0:06australia it's probably like
0:08three in the morning over there all
0:09right thank you for joining us at such
0:11an hour
0:12uh canada texas albuquerque
0:16i love it orlando florida um
0:20this is great we've got people from all
0:22over the world
0:23uh who are uh interested in selling on
0:26amazon
0:27and so welcome guys welcome to this
0:29webinar we've got muhammad from pakistan
0:32uh kuwait is in the house
0:35excellent usman from pakistan hello
0:38usman how's it going
0:39we've got multiple people from dublin we
0:41got we got like a
0:42amazon community i guess over there in
0:44dublin what's going on here this is
0:45pretty cool
0:46all right guys uh welcome to the webinar
0:48slovenia in the house
0:49um i'm gonna uh we're gonna have lonnie
0:51throw up a poll uh real quick
0:53uh here i'm just curious as to
0:57uh your guys where you're at in your
0:58amazon journey so in a couple seconds
1:00you're gonna see a
1:01a little poll pop up on your screen let
1:03me know you know are are you not selling
1:05on amazon like
1:06you're brand new to this and you're like
1:08i'm wondering is amazon really
1:10you know the thing for me or maybe
1:12you're searching for your first product
1:13like you're already determined you're
1:15not selling yet but you're like hey i
1:16definitely am going to sell on amazon
1:18i am actively looking for my first
1:20product uh maybe you just found your
1:22first product okay
1:24uh maybe you've been selling for under a
1:25year uh you've been selling for one to
1:28three years you've been selling for
1:29three plus years
1:30guess what guys no matter what you uh
1:31choose here it looks like the majority
1:33of you are searching for your first
1:34product which is great
1:36but even if you uh those of you i do see
1:38a good number of people here
1:40uh selling for three plus years you're
1:43all gonna find
1:44value in what we're gonna go over today
1:46so don't think that oh i'm too brand new
1:48this is gonna be too advanced
1:49or hey i'm a veteran i'm a professional
1:51seven figure seller
1:52this is going to be two beginner for me
1:54no i'm going to be giving you guys
1:56stuff that i haven't shared before on a
1:58webinar
1:59and that regardless if you're looking
2:01for your first product to sell on amazon
2:03or your next product to sell on amazon
2:06you are going to
2:07find value in today's workshop which is
2:11entitled the new amazon fba world order
2:14how to find products to sell on amazon
2:16in 2021
2:18okay so thank you guys for for
2:20participating in that
2:22poll i love it we got a lot of uh people
2:25who are brand new or not selling at all
2:28on amazon so what are we gonna go over
2:30today let's hop
2:31right into it um what are we gonna learn
2:35we're going to learn what is and isn't
2:38product opportunity on amazon a lot of
2:39sellers even experienced one sometimes
2:41have the wrong
2:42con uh they have misconception about
2:44this we're going to go over three
2:45different ways to find products on
2:47and off of amazon that each have
2:49countless different ways to do it so
2:51it's not just three methods
2:52each of these main methods also has a
2:54lot of different sub methods that we're
2:56going to go over as well
2:57we're going to talk about how to create
2:58a test listing to validate your
3:00idea uh i'm going to give you guys bonus
3:03product research methods that i've never
3:05shared before
3:06on a webinar and then as always we're
3:08going to have a big
3:09q and a session at the end so guys i'm
3:12not going to be able to answer too many
3:13questions lives because i want to like
3:15try and
3:15uh rush through these uh slides here uh
3:18have a nice little flow
3:20but if you have a question on something
3:22that you see go ahead and write it down
3:24i've got a couple people on the question
3:26box too you can send in the chat and
3:27they can
3:28help you out uh with some of them but
3:30try and save your questions for the very
3:32end where you can
3:34actually uh ask them live um on on the
3:37air here
3:38all right so first of all you might be
3:39wondering if you're if you're new to uh
3:41the helium 10 ecosystem you might not
3:42know who i am
3:44uh my name is bradley i am the director
3:46of train
3:47and chief evangelist here at helium 10.
3:50i launched before
3:51i work here i launched over 400 products
3:53as a consultant i was used to be a
3:55consultant for amazon sellers
3:56i'm the host of the most listened to
3:58podcast in the world for amazon sellers
4:00it's called the serious sellers
4:02podcast uh has over 75 000 monthly
4:05downloads so
4:06any of you guys right now if you've got
4:07your phone just hit subscribe either on
4:09spotify you can see it or on your apple
4:12podcast or stitcher
4:13search for serious sellers podcast 100
4:16free
4:16we have two episodes a week and it's the
4:19most listed two podcasts in the world
4:20for amazon sellers
4:22i've got personally over 20 years of
4:23e-commerce experience
4:25um i like i said i'm the director of
4:26training here so i do a lot of training
4:29videos for helium 10
4:30for amazon and they have more than 2
4:32million views
4:33i speak at international events um i
4:36used to do it in person now i do it
4:38virtually i just did one this morning
4:40for amazon sellers and just this year
4:43alone i've launched four different
4:45six-figure case study products on amazon
4:48here are some
4:48just numbers from the different accounts
4:50that i have
4:52access to um you know these are some of
4:54the case study accounts that i fully
4:56manage now
4:56remember as i said my main position here
4:58at helium 10 is the director of training
5:00and chief evangelist
5:01uh but i spend about 10 hours a week
5:04trying to
5:05run actual amazon products and finding
5:07new products and launching them that are
5:09live on amazon just to keep my knowledge
5:11relevant um and these accounts uh
5:13totally uh the products that i'm
5:15controlling
5:16are grossing over a million dollars per
5:19year on amazon
5:20so basically the the point is um
5:24hey i i know what it takes uh in order
5:27to
5:27to find products i know what it takes to
5:29manage products on amazon
5:31um one of those case studies is the
5:33project x
5:35case study i'm gonna show you guys how
5:36to view that later on but
5:38we it's a 14 episode case study where i
5:41show you
5:42everything you can look over myself and
5:44tim jordan's shoulder
5:45on exactly the exact process that we
5:47took a couple products from zero to hero
5:49so
5:50another one of these case studies i did
5:51is called project 5k
5:53you can find that on the helium 10 blog
5:56just go to helium10.com forward slash
5:58blog
5:58and type in project 5k where in one
6:01situation i launched
6:0212 different products for a total of 5
6:05dollars
6:05and was able to scale them up so there's
6:07another public case study
6:08that i did so again point is you know
6:11you're talking to somebody here
6:12who knows how to find and scale
6:14successful products on
6:15amazon and what i'd like to do is i'd
6:18like to share the exact strategies that
6:20i
6:20use all right um to do that is that cool
6:23with you does that sound like something
6:24that'd be interesting
6:25give me a yes in the chat if you're
6:26ready to learn my strategies that help
6:28me launch those products
6:30that i do in my spare time that is
6:32grossing over
6:34a million dollars look at all these
6:35yeses i love it all right you guys are
6:36ready to go so
6:38real quick let's just hop right in
6:39before we get into like the the meat and
6:41potatoes here
6:42how would you guys like to know a quick
6:44way that i actually helped my kids
6:46make a thousand dollars profit last week
6:49on amazon on an amazon product one
6:51amazon product
6:52over a thousand dollars profit and these
6:53are my kids you guys want to find that
6:55out
6:55all right check this out this is uh
6:57actually a great way
6:59for some to build capital or make some
7:01side money especially those of you
7:02getting started
7:03or even those of you big time sellers
7:04it's a great way to get your employees
7:06more involved in the amazon journey on
7:08their own all right so
7:09here's how it started a couple of weeks
7:11ago maybe some of you guys knew this
7:13already
7:13you probably looked at it yourself from
7:15a buyer's standpoint but
7:16walmart came out with their online black
7:19friday deals all right they came out
7:20with their black friday deals
7:22uh at on and offline stores of walmart
7:24now here's the walmart one that i
7:26personally
7:27uh saw you guys probably saw something
7:29similar to this too now as i was looking
7:31through the toys
7:32this this little like kind of sub niche
7:34kind of jumped out to me i had never
7:35heard of this before you know maybe some
7:36of you guys
7:37let me know in the chat anybody know
7:38what the heck these are hatchimals
7:40i had no idea what these were right so
7:42this was in the toys
7:44section of hatchimals now i didn't know
7:46what it was but
7:47what i did notice was i don't know if
7:48you guys can see my mouse pointer here
7:50but um let me
7:50do this here there you go look look at
7:52that regular price 53 dollars
7:55and now it's only 20 all right so maybe
7:57i didn't know what hatchimals were
7:59but i knew that that's a pretty pretty
8:01cool price right so
8:02what i uh what i decided to do was i
8:05wanted to check
8:06what the history was on amazon this is
8:08walmart.com right
8:10i'm like are people buying this on
8:12amazon so i use the helium 10 tool
8:14black box and i looked it up and i saw
8:17that it had
8:18almost a thousand estimated purchases in
8:21the last 30 days
8:22like 1 000 units about were sold of this
8:25in the last 30 days and that three
8:26seemed
8:26pretty great and then i also checked
8:29into the price history
8:30of this product again using the helium
8:3210 to a black box
8:33and i noticed that the like the price
8:36history for the last few months was
8:38pretty steady like at around eighty
8:40dollars
8:41right eighty dollars remember how much
8:43uh walmart had it on sale for
8:45were you guys paying attention there was
8:46twenty dollars so uh what's the next
8:49thing that i did
8:50next thing that i did was uh i ordered a
8:53bunch of these all right i had my
8:55my kids go on there and i loaded my
8:58credit card to my walmart account that
8:59might be a dangerous thing if you have
9:00teenage kids but
9:01i trust my kids anyways i started uh
9:04having them order a bunch to be
9:06shipped to us and then a bunch from the
9:08local walmart stores
9:10to purchase for like here's an order for
9:12uh five of them
9:13that was for a hundred dollars all right
9:15so i just had my kids order as many
9:18as possible and then i had them start uh
9:21going around to all the stores and
9:22picking them up
9:23too here's here's our suv and they were
9:25loading up
9:26they were loading it up with these
9:28hatchimals that they were uh
9:29buying all right the next thing was i
9:31went ahead and i
9:33uh listed it up for the going rate on
9:35amazon which at the time
9:36was about 75 dollars like here is an
9:39actual order
9:40that we started getting this is november
9:423rd so this is very recently just a
9:44couple weeks ago
9:45that we started getting orders for these
9:47products right away you can see
9:48we had listed it for 75 remember we paid
9:52only 20 dollars
9:53for these all right as the orders came
9:55through uh next step is
9:57my uh my kids uh they packed uh them
9:59right here at my
10:01my garage right behind here and they
10:03they shipped it via usps
10:05to the customers now in the first day
10:07alone
10:08that we we we put these up these ones
10:09that they had had gotten
10:11um we sold 16 of these for a net profit
10:15of
10:17dollars after all the amazon expenses
10:19and after the cost of goods that we did
10:22442 and since then they've they profited
10:25over a thousand dollars on them
10:27even though the price actually went way
10:29down because a lot of other people
10:30started doing
10:31this same thing but there you go what is
10:34that called what is this method of
10:36of selling on amazon call this is called
10:38like retail or online arbitrage the
10:40steps are
10:41uh you find a discounted deal on or
10:44offline of a product
10:45you research the price history in sales
10:47to make sure hey can you be profitable
10:49or not
10:50go ahead and list the products on amazon
10:52and then
10:53basically reap the process or the profit
10:55so this process here
10:56is this is great for those who are just
10:58starting maybe on amazon they don't have
11:00a lot of
11:02money to invest into a private label
11:04product it's a great way to build up
11:06some cash flow whether you're brand new
11:08or even if you're an existing seller
11:09it's a great way to add some other
11:11capital so
11:12how cool is that pretty cool i think now
11:14i just mentioned there
11:16it's it's a great method for people who
11:18aren't maybe ready yet to do
11:19private label so the question is what is
11:23exactly private label a lot of you guys
11:24know the answer to that but those of you
11:26who don't let me just give you a quick
11:28way to illustrate what exactly
11:29private label is you guys know what this
11:31is right this is
11:32uh a brand name for ketchup heinz
11:35ketchup okay
11:36now take a look here the the dictionary
11:39definition of private label is
11:42it denotes a product manufactured or
11:45packaged for sale under the name of the
11:47retailer
11:48rather than that of the manufacturer so
11:49in this case the private label here is
11:52market pantry um i forgot what that's a
11:55private label for is that the walmart
11:56brand i forgot but anyways market
11:58pantry is one of those brands from one
12:00of the grocery stores right
12:01and it's taking a well-known product and
12:03just putting their own
12:04brand on it okay i mean this is a
12:06concept that that
12:08you guys are even if you didn't know
12:09that term you guys are very familiar
12:11with this you see this all the time in
12:12the stores and
12:12and that's what a lot of amazon sellers
12:14do they have products manufactured at
12:16factories
12:17and they put their own brand instead of
12:19the factory name
12:20uh somebody there with a chat says
12:21that's target okay market pandra's
12:23target yeah that makes sense all right
12:24here's another example
12:26take a look at this this is a a product
12:28from a chinese factory here from alibaba
12:31and it's an ab roller all right now the
12:33company
12:34ab wow they took that product and they
12:37put their own branding
12:38on it and they started selling it on
12:40amazon in a nutshell
12:42that is what private label is you guys
12:45with me so far
12:46nobody i haven't lost anybody let me
12:48make sure everybody's a little listen in
12:49here give me a yes there okay there we
12:50go everybody's with me all right
12:52so now the question is we know what
12:54private label is
12:55all right how do we find private label
12:58opportunity well it's important to note
13:00that you just
13:00can't sell anything on amazon all right
13:03oh bradley showed me abroad i'm gonna
13:05i'm gonna go ahead and sell that on
13:06amazon i'm gonna be successful no
13:08you need to understand that a lot of
13:10what you see on amazon
13:11is not opportunity so let's start with
13:14their how do we know
13:15what is not opportunity on amazon what
13:18are some of the characteristics all
13:19right
13:20one of the ones that i look at is the
13:22top products
13:23in the niche or in the category um or
13:26for the keyword that we're talking about
13:28have way too many reviews like look at
13:30this this is a collagen peptides as i
13:31always love to show
13:33look at this fifteen thousand reviews
13:34fifteen five
13:36thousand twenty one thousand five
13:38thousand twenty two thousand reviews all
13:39right
13:40that is a lot of reviews now
13:43if you were a buyer right
13:46and uh and you saw all these products
13:49and then you saw one with
13:50just like zero or a couple of reviews
13:53would you consider buying it
13:55probably probably not right you'd
13:57probably gravitate towards the ones that
13:59have
13:59way more social proof so that's one of
14:02the reasons why i usually don't look at
14:06i look at the number of reviews as a
14:08sign of not opportunity because it has
14:09too many
14:10reviews it might be difficult for me as
14:13a new
14:14uh product right um another thing here
14:17uh look
14:17look at this uh if i type in iphone
14:21xr phone case or a clear case
14:24tons and tons of results are going to
14:26come up tons and tons of results let me
14:28go back really quick
14:29to this other example of of that reviews
14:32you guys see how
14:33if i saw vital proteins there on the
14:35left 15
14:36000 reviews uh collagen peptides on the
14:38right it's a generic brand that only has
14:40two reviews
14:41which one would you probably pick you'd
14:42probably go with the the one that has 15
14:44000
14:45almost five star reviews now the other
14:48thing is
14:49is as i mentioned there the too many
14:50competitors selling the same thing
14:52like look at this i'm gonna go back to
14:54this slide right here
14:56six thousand results for iphone xsr
14:58clearcase
14:59and they all like almost look the same
15:01like this is almost the exact same
15:03product all right that's another
15:04thing that to me probably is not great
15:07opportunity
15:08now another third one is not enough
15:11demand for the keywords now
15:12uh for those who who know me you know
15:15that i actually used to be a sumo
15:16wrestler now
15:17to me i might think that would be pretty
15:19cool to sell the sumo belt it's also
15:21called the mawashi
15:23to aspiring sumo wrestlers but here
15:25helium 10
15:27is showing me that every month there's
15:29only about
15:3025 people who actually search
15:33for the term sumo belt all right 25
15:36people how many people actually buy it
15:38who knows probably
15:39one or two or something so this is
15:41obviously there's not enough demand for
15:43this product no matter how cool i think
15:44it is
15:45as a former super wrestler it's not
15:47something that i'd want to like spend a
15:48whole bunch of money into because not
15:50enough other people
15:51think it's cool all right nobody's
15:53searching for it so
15:54nobody's going to be buying it right
15:56let's go to the next thing
15:57what about the uh price point being too
16:00low take a look at the results here
16:02for the keyword training toothbrush all
16:05right
16:06these are products that are like four
16:08dollars and
16:09four dollars and six dollars and five
16:11dollars uh
16:12yeah maybe you could sell a lot of units
16:14at that kind of price
16:16but consider how much it costs to
16:18produce that product
16:19and then to ship it to amazon and then
16:21for amazon to ship it to the customer
16:23and then you got amazon's commission
16:25you're probably barely going to be
16:27breaking even
16:28at a price point like that right now
16:31there's a lot
16:32um a lot more things that might come up
16:35in validation
16:36that could indicate a lack of
16:37opportunity but these are the main four
16:39i would say that many sellers
16:40uh have as a baseline to look out for
16:43all right so
16:44the question then is well this is what
16:46is not opportunity
16:48how do we find what is opportunity
16:51on on amazon all right now
16:55this is very important let's go into
16:57number one
16:58what one of my uh ways of finding
17:01opportunity is and that is
17:02finding products with high demand but
17:05there's
17:06indications that there's opportunity so
17:08if you notice right there at the bottom
17:09there's a question right here so
17:11answer this in the chat what indicates
17:13high demand of a specific product
17:15like how do i know if a specific product
17:17what metric
17:18would i look at what do you guys think
17:21all right clay says sales
17:22there's a lot of people say search one
17:24we can't tell if people are searching
17:25for a specific product
17:27but we can definitely tell if there's
17:28demand for a specific product based on a
17:30sales estimation great
17:32i see well i feel about 30 40 people
17:34here uh answered correctly excellent
17:36excellent all right let's get into it
17:37the answer is
17:38sales all right if a product is selling
17:41well it obviously has
17:43demand right does that make sense okay
17:45um let's go
17:46let's go into how i can utilize helium
17:4910 to find
17:50such a product with demand right you
17:52remember you can't just sell anything on
17:54amazon
17:54let's let's go talk about what indicates
17:57opportunity
17:58the first thing i want to do is i'm
18:00going to put a filter in here for
18:02monthly
18:03revenue right monthly revenue means the
18:05estimated
18:06uh amount in dollars that our product is
18:08selling
18:09monthly right again that determines that
18:12there's demand
18:13if i if i have a product that is selling
18:16an estimated five thousand dollars a
18:17month
18:18hey obviously there's demand for that
18:19product otherwise why in the world would
18:21it be selling for
18:22buy or would it be selling five thousand
18:24dollars worth all right
18:25all right so uh what am i choosing here
18:27by the way if you guys can see here i am
18:29in the baby category all right so i'm
18:30saying hey
18:31helium10 show me a product in the baby
18:34category
18:35that is grossing at least five
18:38thousand dollars per month what's the
18:39next filter that i have here let me zoom
18:41in
18:42the price the retail price this is
18:44important
18:45remember we said that um if a product is
18:48like five or six dollars
18:49it might be difficult to make profit
18:52right
18:53but on the flip side why did i put a max
18:55here of like 40
18:56well for most of us um we don't have
19:00tens and tens of thousands of dollars to
19:02invest in a product now think if you had
19:04a product that cost
19:05a hundred dollars retail what would your
19:08price be too manufactured what do you
19:11guys think
19:11go ahead and throw it up in the chat if
19:13a product retails for 100 how much do
19:15you think it probably costs to
19:16manufacture
19:17steve says 20 calum says 20 great yeah
19:20that's probably about right 20
19:2225 right so imagine if your minimum
19:25order quantity
19:26was 1 000 units how much are you
19:29investing right off the bat on a 100
19:30product that's like 20 25 grand a lot of
19:34us don't have
19:3520 to 25 000 in the bank if you do guess
19:37what great
19:38absolutely go for 100 product by
19:41definition you're gonna have
19:42not that much competition but for the
19:43most of us i don't think we all have
19:45twenty five thousand dollars in our
19:46banking account alright so
19:48that's why i put 20 to 40 this is not
19:50some magic number guys
19:51you guys once you start working in
19:53helium10 you guys put whatever
19:55uh fits your budget but this is just the
19:57reasoning of why i chose
19:5920 to 40. what else what else did i do
20:00here uh
20:02i'm also saying hey helium10 show me a
20:04product
20:05that has 50 or less reviews
20:08all right the theory here is that if i
20:10can find a product that's selling at
20:12least five thousand dollars
20:14a month yet only has 50 reviews
20:18what could that mean why do you think i
20:20care about that why would that be
20:22exciting to me
20:23to see a product that is selling 5 000
20:25or more but only has 50 reviews what do
20:27you guys think
20:28juan says competition stoichio says
20:31competition competition is low but why
20:32is that low
20:34why do you guys consider that low the
20:36the reason is
20:37remember what we showed you on the
20:38collagen peptides all right
20:41if i had a product that was only had 10
20:43reviews
20:46obviously the competitors would not have
20:49tens of thousands of reviews like
20:50collagen peptides because it would never
20:51get five thousand dollars worth of sales
20:53if it was competing with that kind of
20:56caliber of product does that make sense
20:58guys
20:58so this possibly means if i can find one
21:00product
21:01that only has maybe 10 or 20 or 30
21:03reviews well
21:05what does that mean about the other
21:07products maybe
21:08they all only have 10 or 20 reviews and
21:10that's why this product can do well or
21:12maybe this product
21:13is so unique and so innovative that even
21:16though the competition
21:18has like tens of thousands of reviews
21:21people are buying this product
21:23just because it's so unique i hope that
21:24makes sense all right very important
21:26concept we're going over here all right
21:27what else
21:28do i have here highlighted for the
21:30filters let's go to the next one the
21:31other ones i have here
21:32is the variation count i i put a
21:35usually i'm looking for a product that
21:37doesn't have different colors that's
21:38just me personally
21:39i don't have to worry about buying
21:40multiple colors or multiple sizes of a
21:42product
21:43um that's just me personally so i put a
21:44maximum one i only put here also
21:47number of sellers one to two because
21:50when you see
21:51products on amazon let's say 10 20 30 40
21:54sellers
21:55that means it's one of those like
21:57arbitrage products like if you were to
21:58look at that hatchimal products that
22:00that i showed you about that my kids
22:01were selling if you actually go there on
22:03amazon
22:04you'll see it has like 75 different
22:05sellers for it right because it's not a
22:07private level product it's a product
22:08that
22:09is a brand name that people are just
22:11buying at walmart or wherever and
22:12reselling so
22:13in this scenario i just want to kind of
22:15want to focus to private label products
22:17let's take a look at some of the results
22:19that came up when i used these exact
22:21searches and this was just a few days
22:23ago i did this
22:24on helium 10. uh we've got a bath
22:27kneeler with elbow rest pad and
22:30remember we're looking at the baby
22:31category and a diaper bag
22:33backpack that has travel baby bags all
22:36right so
22:37uh why did these products come up look
22:40at this one it had only two sellers
22:42uh this is a product that was grossing
22:44over five thousand dollars a month
22:46and at the time that we searched it it
22:48had less than 50 reviews so it matched
22:50all of that criteria that i was looking
22:53for right
22:54let's let's actually look at this
22:55product guys this is real stuff you can
22:58actually even look at whatever i'm
22:59showing you this
23:00i didn't make these slides up i mean if
23:01you guys are on a computer by all means
23:03go find this stuff on amazon this is
23:05real live stuff that we are going over
23:07that i just looked up a couple days ago
23:08all right
23:09so here is that product that i found in
23:12helium 10 and
23:13this is why it is live on or this is how
23:15it looks
23:16live on amazon again less than 50
23:18reviews
23:19it hit that price point remember between
23:2020 and 40 dollars
23:22and here is uh what it looks like um
23:25okay so this is i mean this is kind of
23:27crazy uh i haven't
23:29had uh infants in 16 years so i don't
23:34remember doing this but i'm pretty sure
23:35i was old-fashioned and
23:37just used my knees on the bottom of the
23:39bathtub but i guess there's this thing
23:40now where
23:41it you can actually have cushions make
23:42sense all right i never knew this
23:44existed before i found this search and
23:45that's
23:46that's what amazon product research is
23:48guys you're gonna find stuff
23:49that you might not have even known
23:51existed so
23:53we have more questions though this is
23:54great we found a product it matched our
23:55criteria
23:56but what's next well how can you
23:58validate this product further
24:00right so if i knew or if you knew that
24:03this product
24:04was selling over five thousand dollars a
24:06month what is something that you would
24:08like to know
24:09about that product what would help you
24:11enable being able to validate
24:13is this opportunity what do you guys
24:16think
24:18wendy says you seem too young to have
24:20teenagers all right wendy's trying to
24:21get free helium 10.
24:22good job wendy all right
24:25the uh the sales uh people are putting
24:28competition
24:29low competition this is great
24:31competition is important because
24:33we know we can compete maybe with that
24:34one product you know it only had 40
24:36reviews and
24:37the listing didn't look great but we
24:38don't compete with just one product we
24:40compete
24:40as a whole all right so what's the next
24:42step we would like to know what the
24:44keywords are that are driving those six
24:46thousand dollars worth of sales right
24:48doesn't that make sense
24:49hey how do people find products on
24:51amazon they use search terms they use
24:53keywords they type in something and they
24:54search for it on amazon
24:56and then they find a product that
24:57matches what they want and then they buy
24:59it right
25:00so wouldn't you like to know which
25:02keywords are driving most of those sales
25:04this is what we're going to do we're
25:05going to use the helium 10 tool cerebro
25:08to find out all of the keywords that
25:10this product is showing up for
25:12in search results that are searched at
25:14least right here
25:15i said hey helium10 show me the products
25:18or the keywords i'm sorry
25:19where this product here this elbow rest
25:21pad has at least
25:23300 searches and it is ranked in the top
25:2710 positions
25:28right that means if you would search
25:30that term on amazon
25:31the last time helium 10 check it's
25:33showing up right there on page one
25:36and why is this important this is
25:37because amazon prioritizes
25:40the best selling and best interacting
25:43products
25:43for certain keywords so if it's uh if
25:46it's a high search volume keyword
25:48and this product is showing up for in
25:49the search results highly
25:52that means it must have been selling
25:54well for that keyword and take a look at
25:56this
25:56take a look at this keyword that came up
25:58here bath
26:00kneeler and elbow rest pad that is a
26:02great keyword
26:03very specific right there's almost 4 000
26:06people searching for it a month
26:08and the last time helium 10 checked it
26:10is was
26:11at the uh the number five position all
26:14right so let's take a look
26:16there at that keyword and let's just
26:19look at the competition overall
26:21to see if it's something that we think
26:23we might be interested
26:24in all right let's take a look
26:28all right so as you can see from the
26:30review count this is the review
26:32i'm using the helium 10 tool x-ray i
26:34actually searched for this on amazon
26:36bath kneeler and elbow rest pad all
26:38right and so i ran the helium 10 tool
26:40x-ray
26:41right here to in order to see what is
26:45going on here on page one all right
26:46and you can see right here in the top
26:48listings there are some ones with some
26:50some um low review counts like here's
26:53our product
26:53uh 49 that we had seen uh here's one
26:56that has 18 here's one that has 21 so
26:58completely different than that collagen
26:59peptides
27:00example i gave right now is this enough
27:04to warrant further investigation into
27:05this nation you know that's kind of up
27:07to you but
27:08let's pretend that we dove deeper into
27:10this all right
27:11we're like you know what i went through
27:13some other factors and i
27:14really think that this is a great
27:18opportunity um what's a good way that we
27:21can see
27:22can we make money with this product idea
27:24or not what's the next step well
27:26the next step might be uh to look on a
27:28website like alibaba all right alibaba
27:31uh shows a lot of chinese factories and
27:33at the very least even if you're not
27:34going to order your product from there
27:36it at least gives you
27:37a good idea at maybe some of the going
27:39rates to produce this product so
27:41here on alibaba i typed in that same
27:43keyword of
27:44of baby bath elbow rest or whatever we
27:47determined the keyword was
27:48and i found one that looks really
27:50similar really similar to that exact one
27:52that we were uh
27:53seeing on amazon okay now looks like the
27:56price here
27:57would be about six uh seven dollars
28:00right so i'm gonna take that price
28:02and i'm going to plug it into another
28:03helium 10 tool called the profitability
28:05calculator
28:06in order to kind of estimate
28:09how much profit i can make here all
28:11right so what this tool does is it
28:13pulled all of the information
28:14from that product we found that's live
28:16on amazon right now you can actually
28:18find that product on amazon
28:19it pulled in like their size and
28:20dimensions and what i did
28:22was i put in here the my estimated
28:26manufacturing cost remember i said
28:28okay according to alibaba site maybe
28:29it's around six dollars so i put that
28:31six dollars in there i put my
28:32my estimated shipping here and it tells
28:35me that hey
28:36i potentially could make 37 profit
28:39on this product you know that's not
28:41considering your advertising cost and
28:42things like that
28:43but i just have a real rough estimate
28:45here that yes
28:47this pro this product definitely does
28:50seem um seem profitable right i would
28:53make 12
28:54per unit all right so that is kind of
28:57like in a nutshell
28:58the process that you can take to kind of
29:00find the product opportunity
29:02and then go through these validation
29:04steps before actually
29:06purchasing it now that's just one way to
29:08search for products that have
29:10indications of opportunity now take a
29:12look at some of these other filters that
29:13black box black box is that
29:15that program that we use in order to
29:16find this opportunity there's
29:18other filters that represent different
29:20ways to look for opportunity
29:21you can look at the review rating right
29:25why would that why would that be helpful
29:27if i can find a product that only has
29:28like
29:29three stars but still selling a lot well
29:31that would be a great product to go up
29:33against because if i can come in with a
29:34five star product guess what i'm
29:36instantly gonna be more attractive to
29:37buyers right uh the number of images
29:40i love using this filter to find
29:42products i'll use this just on a side
29:44search hey show me a product helium 10
29:46that
29:47is grossing like 10 000 a month but only
29:50has two images
29:52usually if a product only has two images
29:55it's a terrible listing
29:56like the image the listing looks
29:58terrible
29:59their copy is terrible like it's a it's
30:01a very rookie amazon seller if they're
30:03only using like one or two images
30:05so if i can find a product that that is
30:07selling like 10 000
30:09a month but only has two images well
30:10boom that's like a great opportunity
30:12because
30:13why in the world are our buyers um
30:16buying such a product well maybe nobody
30:18else has a lot of images maybe
30:20people are so desperate for this product
30:21that they buy one from a bad listing so
30:23if i come in with a great listing with
30:25like eight images and
30:27really optimize text and copy boom i'm
30:30instantly again going to be more
30:32attractive to a buyer another one i like
30:34to use is the age
30:36of a product if i can find a newer
30:38product that's doing really well
30:39that could be another indication that
30:42there might be some opportunity there
30:44what are their filters uh uh there's
30:46some other filters here that i could use
30:48let me click here like the shipping size
30:50like maybe i want to find some oversized
30:52products that
30:53because i have some special hookups on
30:55shipping quotes or shipping rates
30:57maybe i can be profitable where some
30:59other sellers couldn't be profitable
31:00selling like larger items or oversized
31:02items
31:03there's a lot of different ways to do
31:04that so yes searching for
31:06products is a great way to find product
31:09opportunity on amazon
31:10but there's also other ways to do
31:12product research that are just as
31:14if not even more effective in order to
31:17find
31:17opportunity so the next method that
31:19we're going to review this is actually
31:21the exact method that i use
31:23to find a product that's sold out uh in
31:2560 days
31:27for 20 000 gross revenue and about 5 000
31:30profits this is one of those project 5k
31:32case studies
31:33that i did earlier this year so this
31:35section is going to be entitled
31:37searching for high demand keywords
31:39instead of products so if you notice
31:41again right here i have a question for
31:42you guys
31:43what we talked about what indicates if a
31:46product is in high demand and that's
31:48sales estimated sales
31:49what indicates if a keyword is in high
31:52demand
31:56search volume yes search one clay says
31:58search volume ron says search
32:00while mega says search warming exactly
32:02search volume
32:03is the key all right the approximate
32:06number of times
32:07that customers are using a search term
32:10is a great indicator
32:11that something is in demand so let's go
32:14ahead and play a little search volume
32:15game here
32:16right i'm going to give you guys two
32:18keywords and you tell me
32:20which one is searched for more all right
32:23a matter of fact hold on lonnie are you
32:25able to do a pull on the fly
32:28lonnie are you able to do a pull on the
32:30fly
32:31i need a few just a two questions
32:34okay here we go put this lonnie put this
32:36into a quick pull it's going to be
32:39screw tie and screw extractor that's it
32:42a or b
32:43all right so guys don't vote in the chat
32:45lonnie's going to throw up a poll here i
32:46just decided to do this right now
32:47otherwise
32:48i would have been more prepared but
32:49lottie's going to throw up a poll here
32:51where you guys are choosing which one
32:53you think
32:54is search for more screw tie
32:57or screw extractor and let's see what
33:01you guys think
33:02uh this is now just to give you an idea
33:05of what this product is
33:06let me show a picture here these are
33:09what are called screw ties
33:11i guess this is like what comes up if
33:13you search for uh that on amazon that's
33:15amazon's choice
33:16and these are screw extractors so
33:20do you have the poll ready yet lonnie
33:21give me one second
33:23cool all right we use we have to use
33:24technology instead of
33:26in the chat everybody like puts their
33:27answer in i can't really tell like
33:29which one is is a winner here so we're
33:32gonna we're gonna
33:32see which one all right here check check
33:34out your screens guys you should see the
33:36poll right now which one do you think is
33:37search for more screw tie
33:39or screw extractor whoa look at these
33:41numbers
33:42400 people have voted 600 people have
33:44voted
33:47800 people have voted all right we've
33:49got 60
33:50right now for screw tie 42
33:54for screw extractor okay a thousand
33:58people have voted all right
33:59my goodness we got a lot of people in
34:00this room i didn't realize there's so
34:01many all right 1 000 people it looks
34:03like screw tie
34:04is the winner now let's see the actual
34:06data
34:09here we go
34:12come on computer there we go actually
34:16screw extractor has 18 000 searches are
34:19you surprised i was surprised i thought
34:21screw tie
34:23is a more common search term but that's
34:25the point guys
34:26we can't just use what we personally
34:28think our search for more on amazon
34:31we've got to go into the data so let's
34:33do that now let's get into some data
34:35here all right
34:37let we're going to now do a uh black box
34:40for
34:40keyword search now instead of looking
34:42for sales remember we talked about we're
34:44looking for search volume so i threw
34:45into here
34:46a minimum of 2 000 monthly searches i'm
34:49like hey helium10
34:50show me a keyword not a product that is
34:53searched for at least
34:542 000 times a month uh again i'm just
34:58throwing in some random numbers here for
34:59the price this time i chose between 50
35:01and 50 uh i put a max review count of
35:05125 i'm saying
35:06i'm saying basically hey if i take an
35:08average
35:09by the way these last two these price
35:11and review count
35:13what i'm doing here is i'm saying hey
35:14helium 10. if you were to look at the
35:16keyword
35:17and the search results and you were to
35:19take those top products and average out
35:21the price
35:21and average out the review count it's a
35:24maximum
35:24of 125 for the reviews that's basically
35:27what i'm saying here
35:28i also put here a minimum two word count
35:30uh the reason why i did this
35:32is a lot of one word there's a lot of
35:34one word phrases that people use to
35:36search on amazon
35:37you know a great example is like bedroom
35:39i bet you there's like probably 20 000
35:40people who
35:41who type in bedroom to amazon but do you
35:43really think they're purchasing
35:44something
35:45if they type in bedroom probably not
35:46they're just looking for ideas like
35:48they're using
35:49amazon kind of like pinterest or
35:50something like that right so
35:52to me one word keywords don't have a lot
35:54of what i call buyer intent that's why
35:55i'm like saying hey
35:56i would love to see keywords that have
35:58at least two words
35:59so i can narrow down the uh search there
36:02all right
36:02let's keep going uh let's look at
36:06what else did i no that's it that's all
36:08i search for all right
36:09the only the only other thing here what
36:11i did was i'm searching in the patio
36:13lawn and garden uh niche or category on
36:17amazon right
36:17let's take a look at some of the results
36:19that came up
36:20all right funny flag search for 2 000
36:24times a month
36:25an average of only 60 reviews bean
36:28sprouts machine
36:30this is like stuff i didn't even know
36:31existed chiminea
36:34cover all right so that's the actual one
36:36that i picked because i was like what in
36:37the actual heck
36:38is that so take a look at how it looks
36:40on amazon and again you can type this
36:42exact keyword in
36:43amazon you'll get the same results right
36:44now as this this i guess
36:46i don't even know if i'm saying it right
36:47like i thought chiminea is like a
36:49spanish keyword but
36:50anyways this is an actual thing because
36:53look at the titles all have
36:55uh chimney on amazon right here right
36:57look at that
36:58it's a fireplace cover somebody who said
37:00that uh juan said it's a fireplace cover
37:02all right
37:02so look at this though the the top
37:05result
37:06only has 12 reviews the second place
37:09has one review uh here are more in the
37:12top eight
37:1314 reviews 16 reviews this is something
37:16again
37:17that uh what was it a search for let me
37:20let me go back to there
37:21this was search for this is something
37:23searched for 5
37:24000 times a month and it has a lot of
37:28uh opportunity potential here so that is
37:31the way that i like to find
37:32keywords that potentially could have
37:34opportunity and then what i would do
37:35here
37:36is i would further go down those
37:38validation steps that we went over
37:40before and start looking at prices and
37:42could i be profitable
37:44what are the competition doing etc all
37:46right
37:47now again just like with searching for
37:49products there's also
37:50similar ways that we can filter looking
37:52for keywords each of these
37:54represent another method of finding
37:56opportunity so we didn't just talk about
37:58one method here of
37:59hey this is how you find keywords you
38:00can find keywords a lot of different
38:03ways you can
38:03you can filter by the review rating the
38:05star rating
38:06i could filter by the size i could
38:09filter by the number of images the
38:11products have
38:11i could filter by the age of the listing
38:15however uh my favorite way to search for
38:18keywords though
38:19is by analyzing characteristics of the
38:22top 10 search results so
38:24if you had seen me do a product research
38:26webinar before you probably didn't see
38:27me go over this because this is a newer
38:29feature
38:30in a newer way that i like searching for
38:33opportunity because
38:34why do i say top 10 search results all
38:37right why is that
38:38well most of the time in the top 10
38:41those
38:41products are your stiffest competition
38:43for sales and the best indicator if a
38:47niche or a category is super saturated
38:50or not so i'm going to use these two
38:52filters right here that are at the
38:53bottom of a black box search is
38:55the revenue and the reviews so what i'm
38:58saying here is i'm saying
39:00helium10 please show me a keyword
39:03where if i look at the top 10 results
39:07on amazon for this keyword that at least
39:11five of them have revenue of more than
39:13five thousand dollars
39:14okay at least five have revenue of more
39:17than five thousand dollars so that means
39:18that wow
39:19this is uh there's high demand here and
39:22of those top ten products a minimum
39:26of five have less than 75 reviews
39:30so it's not taking the average i'm
39:31taking exact numbers here all right so
39:33this
39:34by the way guys i if if you're if you're
39:36an experienced seller you've been using
39:37helium 10 a while you know this is
39:38probably not that impressive to you
39:40but if you've never sold on amazon
39:42before i hope you take a second to
39:44appreciate
39:45how ridiculous the insights amazon
39:48sellers have
39:49the analogy i like to use is let's say
39:52you're a traditional
39:53brick and mortar seller and you're
39:54selling um
39:56these products in a walmart store like
39:59you're selling collagen peptides in
40:00walmart or you're selling collagen
40:02peptides in kroger
40:04as a manufacturer can you like hey i'm
40:06gonna go to the store
40:07and i'm gonna look at the aisle of all
40:09my competitors you know i've got the
40:10vital proteins i've got the sports
40:12research those are my competitors
40:13and in a couple seconds i want to know
40:17what are the keywords that people are
40:20thinking about
40:20right before they purchase it that's
40:22crazy like that's crazy
40:24talk you can't do that unless you spend
40:26thousands and thousands of dollars do
40:27like some survey
40:28or which ones are people reviewing
40:32most on websites or which one is the
40:35newest one
40:35like you cannot just do that with a
40:37couple clicks of a button if you're
40:39a traditional brick and mortar seller
40:40but as amazon sellers
40:42we have access to this kind of data
40:45that really gives us great insights that
40:48is just
40:49really unprecedented in the history of
40:50retail sales here so
40:52amazon uh amazon sellers you guys have a
40:55big
40:55advantage here all right let's keep
40:56going
40:58here is what came up under that search
41:01okay
41:02and here are some great keywords that
41:04probably didn't even exist
41:07nine months ago sneeze guard for desk
41:10social distancing floor decals like
41:13social distancing floor
41:14decals i mean seriously if if in 2019
41:18somebody mentioned that they would you
41:20would have been like what that's a made
41:21up word but now all of us kind of know
41:23exactly what that is right
41:25take a look here 17 000 people a month
41:28are searching for social distancing
41:29floor decals here's one
41:31periodic table with real elements that's
41:34crazy like i didn't know there was a
41:35such thing but guess what there's 2 000
41:37people searching for that
41:38let's take a let's take a look at one of
41:40these right here all right
41:43um here we go i i chose the social
41:45distancing floor
41:46decals all right and i searched for it
41:48on amazon and then i ran again that
41:51helium 10
41:52chrome extension x-ray so i could take a
41:54look at what
41:55is going on here and exactly uh what i
41:58said is exactly what's happening what
41:59those filters that i put into helium 10
42:02there's at least
42:02five out of these top ten who are making
42:05more than five thousand dollars a month
42:06and there's at least five here there's
42:08actually six who have
42:10less than 75 reviews look at this this
42:12this guy here is at the very top
42:14of the page he just launched his product
42:17and he's already at the top of the page
42:19and he even he doesn't even have any
42:20reviews he has zero reviews
42:22so far guys is your mind not blown
42:25at this at the opportunity that exists
42:27on amazon and what the kind of data that
42:29we can do
42:31uh it took me like three or four minutes
42:32to actually just explain what i did
42:34there
42:35the actual time it took me to search for
42:36that and find that social distancing
42:38decal thing
42:39it took me maybe 25 seconds to do that
42:41in helium 10 and then boom i found that
42:42on amazon
42:44guys the opportunity that is out there
42:47is
42:47just ridiculous there is tons of
42:50opportunity
42:51and we are trying to give you all of the
42:53different tools and the ways that you
42:55can find
42:56this opportunity and if those of you who
42:59have not sold on amazon before did not
43:00understand that there's
43:01this ability out there to find products
43:04i hope you look like
43:04i did here just your mind should be
43:06blown right now guys i've i've got some
43:08more
43:09uh strategies for you including some
43:10bonus strategies for product research i
43:12have never shared before
43:13on a webinar but let's keep going right
43:15now let's keep going i'm not done yet
43:17i'm not done
43:18let's go to number three checking trends
43:21off
43:22of amazon okay what if it seems that
43:25it's saturated like what if you find
43:26something and then you go to that
43:27validation
43:28phase right and then you're like ugh it
43:31seems like
43:31it might be saturated on amazon does
43:33that mean that there's no chance
43:35no chance at all all right let's take a
43:37look for example
43:39this might look saturated to some this
43:40is on amazon and this is if you type in
43:43on amazon right now
43:44wine rack like i see here
43:47um a lot you know this one has only 10
43:50reviews so
43:51maybe that's pretty good but most of
43:52these have hundreds and hundreds and
43:54hundreds of reviews right
43:55so maybe you might think that's it's too
43:57late for the wine rack bandwagon
43:59can't jump on that right uh here's
44:02another example
44:03uh for those who watch project x nor i'm
44:05going with this one uh
44:06here's a search for egg holder you know
44:09what are remember those indications that
44:10we think is not opportunity
44:12low price point you know nine dollars a
44:15dollar eighty eight what the actual heck
44:16how can you even sell something for a
44:17dollar eighty-eight on amazon i don't
44:18even know
44:20seven dollars and then everybody has the
44:22same thing it's all plastic
44:24right everybody's got hundreds if not
44:26thousands of reviews remember those are
44:28the things that might have indicated
44:30that it's not opportunity we just said
44:31that so so you might be wondering like
44:32wait a minute bradley are you going back
44:34on what you said
44:35no all right why look what happens
44:38when you search for these same phrases
44:41on
44:41pinterest and etsy all right same
44:44phrases
44:45on pinterest and etsy okay
44:48take a look here uh by the way uh i just
44:51wanna i told you guys to save your
44:53questions to the end but
44:54but bob here is is giving a question
44:56that everybody always asks
44:57if if this is so simple and easy and
44:59quick why are you telling us why don't
45:01you eat money yourself by doing it
45:02i showed you guys at the beginning the
45:04products that i'm in charge of they're
45:06selling a million dollars uh uh per year
45:09on amazon so
45:11absolutely people uh can do this and i
45:14do it myself all right so
45:16i'm not just telling you guys this and
45:17this is what other people do yes other
45:18people do this
45:19i do do this by myself and that's why i
45:21showed you those screenshots there so
45:22but
45:23uh i'm also sharing this information
45:24with you is because i want
45:26uh you guys to to just be successful
45:30selling on amazon
45:31all right uh i'm just going to digress
45:33for a little a quick moment here because
45:34i see this question a lot a lot of
45:36people say like hey this is so great
45:38why are you even sharing this you know
45:39why does it make sense you know
45:41this this seems fishy to me like why
45:42don't you just keep all these secrets
45:44for yourself guys
45:45if anybody who works in like the service
45:47industry or other
45:48industries one of the most fulfilling
45:50things to do is if you can make money
45:52doing something
45:53that actually helps other people too
45:55before i didn't mention this in my
45:56little bio but before
45:58i did this and before or after i was a
46:00sumo wrestler i was actually a zumba
46:01fitness instructor
46:03and to me that was the greatest job in
46:05the world because
46:06it was something i really enjoyed doing
46:08i did it myself as a student i would pay
46:10to do it
46:11and now i was actually being paid to do
46:13i was actually making money
46:15doing zumba with other people and i was
46:17changing people's lives you know because
46:18people were losing weight
46:19to me i i found that again with with
46:22working here at helium 10 and helping
46:24people learn on amazon this i love that
46:26you guys can probably tell i
46:28love this stuff amazon is so exciting to
46:30me and just boggles my mind i'm actually
46:32being paid
46:33to do something i love to do i'm making
46:35money on the side and the added bonus is
46:38i love getting all of your uh your
46:41hearing the stories out there
46:43that says hey bradley i learned
46:45something that you taught
46:46and now i'm making all this money on
46:47amazon that to me is priceless i love it
46:50i'm don't worry guys don't worry bob
46:52i'm making money on amazon myself but i
46:54love even more important to me than that
46:56is when i see other people's lives
46:57changed
46:58by putting these these uh these things
47:00in practice anyways i'm sorry for
47:02uh die uh diverging there but uh i want
47:05i really
47:06really want to make that uh clear
47:08because i know a lot of people didn't
47:09say that but maybe they're thinking like
47:10why why are you why are you sharing this
47:11stuff with us
47:12well that's my motivation guys all right
47:14anyways we were talking about
47:16egg trays we were talking about wine
47:17racks and what happens when you search
47:20for these same phrases
47:22on pinterest and etsy take a look here
47:24here is
47:25wine rack on etsy now notice that
47:28there's some interesting or
47:30end pinterest left side is etsy right
47:32side is pinterest
47:33now notice that there's some interesting
47:35things that we didn't see on amazon at
47:37the very top of the page
47:38right like this uh this corner one
47:40that's pretty cool like one that fits in
47:42a corner
47:42and look at how there's these zigzag
47:45zigzag wine rack here
47:47here's another zigzag wine right there i
47:49we didn't see those
47:50uh on amazon on the top of the page
47:52right it was it was kind of generic ones
47:54uh what about egg holder look how we
47:57what happens when we type in
47:58a holder on um
48:01on etsy and pinterest all right look how
48:03different this one is compared to the
48:04search that we saw
48:06on amazon all right this is why we
48:08decided to make an egg holder
48:10a wooden one for the project x that i
48:12referred to earlier
48:13but actually there's some newer things
48:15that have come up that i'm actually
48:16going to test
48:17like i literally found this five days
48:18ago so i ordered some samples i'm going
48:21to try and test
48:22some of these newer ones i did not see
48:24this six months ago
48:26like this stackable wood egg holder that
48:29actually
48:29looks pretty cool now now here's the
48:31point of why we're looking
48:33on etsy and pinterest all right let's
48:36take a look here
48:37etsy and pinterest are sometimes months
48:40ahead
48:41of demand on amazon monthly why is that
48:45why
48:45why would you say that well what what is
48:47pinterest pinterest is just
48:48a board of ideas it doesn't take time to
48:50produce uh uh go through a process to
48:53produce ideas you you find something
48:55that you like a picture and you pin it
48:56right etsy these are
48:58mainly handmade items so if you if an
49:01etsy seller has a product idea that
49:03there's something they see is trending
49:04they literally takes them like four or
49:06five days to make it in their
49:07shop and now they put it for sale on
49:09amazon though what's the process
49:11if you want if you see something
49:12trending you've got to go design it
49:14you've got to order samples you've got
49:16to produce it you've got to ship it from
49:19china perhaps that whole process can
49:20take four or five months
49:22so a lot of times what you see on etsy
49:25and pinterest is actually months ahead
49:28of the demand
49:29on amazon all right so this is very very
49:32uh key when we're talking about trying
49:34to find
49:35different things that are trending so
49:37how do you validate
49:38demand though if it doesn't seem to
49:40exist on amazon like for example
49:42it seems to me that zigzag wine rack
49:45is something that is trending in
49:47pinterest and in etsy
49:49but when i actually use helium 10 to
49:51find the search volume
49:53look at that only 43 people are
49:55searching for it so like
49:56for that specific product you might not
49:59know if there's demand or not because
50:01not enough people are searching for it
50:02so here's a way that you can validate
50:04demand and that's by making
50:05a test listing this is a this is a
50:07process that we we
50:09we checked or that we we went over in
50:11our project
50:12x all right so what you do you can like
50:15purchase
50:16five or 10 or 15 samples like either
50:19from a manufacturer
50:20or from etsy you're like this is an
50:22actual etsy product you can just hey i'm
50:23going to buy 10 of these if i wanted to
50:25uh or somewhere else right so i
50:27you can order 10 of these to sample the
50:30next step is
50:31you create a listing like this is
50:33actually somebody who did that create a
50:34listing
50:35on amazon using the the what's this
50:38i think it's the exact same picture they
50:39even took the picture from
50:41etsy and now they put it as a test
50:44listing
50:44right here on amazon uh the listing is
50:47not fully optimized like this is not
50:49even an amazon terms of service
50:50compliant image right
50:52but it has the keywords that we want to
50:55test
50:56the next thing you do once you get your
50:57listing up on amazon is you
50:59create us amazon sponsored ads
51:02right where i'm paying amazon to show my
51:05product
51:06for certain search results right so what
51:08i'm going to do is i'm going to make an
51:09auto campaign right right here this is
51:11by the way guys this is a screenshot
51:13from the helium 10 tool ads
51:14that we uh allows this allows you to
51:17create
51:18amazon sponsored product campaigns right
51:20within
51:21helium 10 all right so i'm going to find
51:23the relevant keywords and basically the
51:24kind of things
51:25that i'm looking for is i'm looking for
51:27the data to see if there's enough demand
51:30to warrant the investment like are there
51:32enough impressions once i actually make
51:34ads
51:34are enough people clicking on it is
51:36there people who actually
51:37buy the product at a really high price
51:39and a really terrible listing
51:42and they still buy the product i love to
51:44see that because
51:45imagine you know like the one i did for
51:48the egg holder
51:49that was a product we were going to sell
51:50for like 20 right
51:52but we didn't want to get the sales when
51:54we put those etsy ones up we were just
51:56like trying to look for the data we
51:57weren't
51:58wanting to measure the clicks we were
52:00wanting to measure the impressions we
52:02were wanting to check
52:03how much it cost to advertise but what
52:05happened was
52:06even though we put it at like 60 on
52:09amazon
52:10we sold out the 10 units and so that to
52:13me
52:13is a great indication like hey that
52:15validates my idea even though maybe it
52:17didn't have search demand
52:19yet the fact that i could put a terrible
52:22listing up
52:24and sell it at sixty dollars that gives
52:26me really good vibes about having a
52:28great listing
52:29and having a product that's uh only
52:31priced 20 right all right
52:33what else uh let's talk another method
52:36is
52:37making money on amazon without even
52:39investing money i mean is there really a
52:41way to have
52:41products on amazon that require no
52:44upfront capital i mean
52:45even that method i told you that my kids
52:47did at the beginning of this uh
52:48workshop about getting those products
52:50from walmart that still requires capital
52:52that's still
52:53uh required dad's credit card to go buy
52:55that stuff from from walmart all right
52:57so what if you don't even have that
52:58if you don't even have a credit card in
53:00the beginning can you make money on
53:01amazon
53:02the answer is yes using uh what's called
53:04merch by amazon it's amazon's print on
53:06demand service
53:07how it works is basically you create
53:09your design you upload this design for
53:12like a shirt or a sweatshirt or things
53:14like that
53:15you upload it to merch by amazon and
53:16then you choose which design you want
53:18that product
53:19or that design to live on you set your
53:21price you hit publish
53:23uh if if somebody orders it amazon
53:26produces it and ships it and then you
53:28get paid
53:28right you don't have to put any upfront
53:30money at all on inventory or anything
53:32and you collect your royalties after
53:34every sale so let's do a quick
53:36example here let's say you figure out
53:38that during christmas there's gonna be a
53:39lot of people buying
53:40golf related t-shirts for friends and
53:42family that you have
53:44uh and so you have a good idea for a
53:46golf related t-shirt
53:48that would be a great gift item right
53:51okay
53:51so you could search funny golf shirts on
53:54amazon
53:55to see if there are any that are already
53:57doing well and then this is what comes
53:59up i mean like look at this this is this
54:00is uh
54:02some of these are pretty funny life is
54:03full of important choices like which uh
54:06which uh club you're gonna use and
54:07here's a here's a
54:09evolution uh thing here um a lot of
54:12different life is important
54:14full of choices all right so so there's
54:15different things here like you can get
54:17ideas so
54:17what you might want to do is you might
54:19use x-ray
54:21uh by helium 10 again we keep bringing
54:23back that chrome extension a really
54:24handy chrome extension
54:25and i'm noticing that the top seller is
54:28this life is full of important choices
54:30one
54:31and this guy is ridiculous this guy is
54:33selling like uh
54:34a hundred shirts a day he's selling a
54:36hundred of these shirts
54:38a day all right that is just insane all
54:40right so
54:41what do you do you have your own unique
54:44idea for a golf shirt
54:45but you figure that the people who would
54:47buy your shirt
54:48they would probably search for the same
54:51keywords as
54:52what people are searching for to find
54:54that that shirt that's selling so well
54:55the one that's selling 100 a day
54:57so what we're going to do is we're going
54:59to use cerebro again by helium 10 to
55:01find
55:02what are the keywords that people are
55:04using to search for to find that other
55:06shirt
55:06right so i use cerebro here and then i
55:08find these keywords look at this
55:10um here's golf shirts for men funny
55:13there's 500 people a month searching for
55:14that
55:15golf t-shirt men uh life t-shirts
55:19golf funny gifts for men uh men's
55:21t-shirt funny
55:22best t-shirts was saying the that golf
55:26t-shirt that we
55:27saw is ranking at the top of the page
55:30for
55:30all of these search phrases so guess
55:32what those are the keywords
55:34that you would want to have in your
55:36listing all right so you can create a
55:38listing you create your design
55:39right the next step is create your
55:40design you create your artwork
55:42all right here's one may the course be
55:45with you all right
55:46and so you can make that you upload that
55:47design for may the course be with you to
55:49merge by amazon
55:50or you have somebody design it for you
55:52if you're not an artist that's no
55:53problem
55:53and then again put it up for sale you
55:55have spent zero money
55:57if you made the design yourself
55:58otherwise if you had to pay somebody 15
56:00to make this design well there's 15
56:02investment and you don't pay
56:04any money all right amazon if somebody
56:06buys this on amazon
56:08amazon packs it they ships it they
56:11deliver it to the customer and then you
56:13get a royalty of like three four five
56:16six dollars depending on what the price
56:17is guys this
56:19is another great way of selling on
56:21amazon
56:22where you don't even have to invest
56:24money
56:25so coming up in a few minutes i'm gonna
56:27have a couple more product research
56:29methods i have not
56:30shared on the webinar before and in
56:31addition i'm going to give you seven
56:33personal things that i look for when
56:35looking for signs of opportunity but
56:37um let me ask you guys can you see
56:39yourself able
56:40to make money off these product research
56:42strategies i have shared
56:44today can you can you picture yourself
56:46making
56:47you know a golf t-shirt like that or
56:49coming up with a bath elbow rest
56:51things like that michelle says in all
56:53caps definitely i love that
56:54all right do not agree that there's
56:56nothing i've talked about that today
56:57that requires
56:58like some insane amount of specialized
57:01skills and ability
57:03i mean is there anything that i went
57:04over today i mean i know some of a lot
57:06of this is new concept to you but was
57:08there anything that seemed like oh my
57:09goodness i need a college degree
57:11in order to do this this is pretty basic
57:14stuff right i mean it's it's not
57:15it's not like uh rocket science here but
57:18it does take some work but i i think you
57:20can see that
57:20it does not require some specialized
57:22training in order to do the methods that
57:24i talk about now
57:25every single person guys that's in
57:27attendance today no matter what your
57:28background is
57:29no matter how much money you have no
57:31matter where you live no matter what
57:32your experience is
57:34you guys can utilize these strategies to
57:36find a product
57:37to sell on amazon okay now by yourself
57:40it's not that easy to find product
57:42opportunity but i've shown you today
57:44how tools like helium 10 can help you
57:46find that product or products
57:48that will help you reach your goal so
57:49really quick you know i know tons of you
57:51guys are already using helium 10 you you
57:53guys don't need a
57:54uh um uh i was
57:58i'm thinking only the spanish word
57:59resume like a review
58:01what's i can't even think english
58:02sometimes i'm not even spanish but my
58:04i'm a fluent spanish speaker and
58:06sometimes i only think in spanish but
58:07a review there we go that's the word i
58:08was looking for i don't know why i
58:09couldn't think of the english word
58:11but uh you don't need to review the
58:12healing tin tools but a lot of you guys
58:13are new to helium 10 so i just want to
58:15take the next five minutes
58:16to go over the tools that we went over
58:19today to show you how easy
58:20it is to find these products that can
58:22help you reach your goals so what are
58:23the
58:24uh tools that we use today all right the
58:26first one was x-ray
58:28all right x-ray is an our chrome
58:31extension is a completely free chrome
58:32extension
58:33that allows you to validate potential
58:35product opportunities all right
58:37black box we were heavily in black box
58:40the first one we
58:41we did was black box for products right
58:43and we also went over
58:45black box for keywords you can find
58:47opportunities with smart advanced
58:48filters
58:49we also went over the profitability
58:51calculator the profitability calculator
58:53allows you to calculate
58:55can i make money with this product with
58:56just a couple of clicks
58:58my favorite tool that we went over today
59:00is cerebro you can learn from your
59:02competitors
59:03keyword strategy i showed you
59:05screenshots from our profits tool
59:08this is uh allows you to it connects to
59:10your amazon account so you can see
59:11really how much money you are making uh
59:14based on all of amazon's fees and based
59:17on your own cost
59:18we also showed you a screenshot from ads
59:21all right that's our ppc tool it helps
59:23you to simplify optimize and automate
59:25your ppc campaigns now these are just
59:27seven of the more than 25 tools that
59:30helium 10
59:31has developed to help amazon sellers
59:34we've got tons more
59:35market tracker alerts refund genie
59:38review insights
59:39trendster follow-up scribbles basically
59:42every single thing you need in order to
59:46succeed on amazon from the very
59:48beginning product research
59:50all the way to the very end your
59:51operations your day-to-day operations if
59:53you have
59:54an existing amazon account the a to z we
59:57have a tool for that that can help you
1:00:00every step of the way
1:00:01and guys believe it or not that's not
1:00:02even all the tools that we have we've
1:00:04got even
1:00:05a lot more that we have available one of
1:00:07my good buddies uh tomare who helped us
1:00:09develop some of these tools
1:00:10and he helps sellers all over the world
1:00:13he says that
1:00:14in the past i paid hundreds of dollars
1:00:16per month for different tools that all
1:00:17of them combined are not as effective
1:00:19as helium 10 is he said just finding
1:00:23one good product or one strong keyword
1:00:25using these tools that was overlooked by
1:00:27others can
1:00:28easily be worth the yearly cost of
1:00:30helium 10. now
1:00:31is that true like is helium 10 really
1:00:33worth the subscription
1:00:35can it really pay for itself many times
1:00:37over
1:00:38uh take a look here again at this
1:00:40snapshot this is one this is the project
1:00:42x
1:00:43account for the last uh 11 12 months or
1:00:45so
1:00:46show uh yeah so is spelled with the show
1:00:49i can't even speak today guys sorry
1:00:5012 ma this is about 12 months or so
1:00:52right 161 thousand dollars of gross
1:00:56sales okay now let's just say oh by by
1:00:59the way guys it could have been a lot
1:01:00more do you guys see how
1:01:01there's all these dips right here these
1:01:04huge dips
1:01:04this is me going out of stock for a long
1:01:07time
1:01:08on different products because again my
1:01:09main job is here at healing 10 i'm only
1:01:11doing these amazon things on the side
1:01:13and i don't put enough time effort so
1:01:16this 161 000 could have easily been a
1:01:19lot more money all right but let's just
1:01:20take let's just take this number right
1:01:21here 161 thousand dollars
1:01:23let's say the profit margin there was a
1:01:26conservative 20
1:01:28on this account after expenses it was
1:01:30actually closer to 25 right
1:01:31we've got 161 000 of gross revenue times
1:01:3420
1:01:3532 000 of net profit
1:01:38i'm pretty sure that you will agree that
1:01:40is well worth the 97
1:01:42a month that helium 10 cost to find
1:01:45those project x
1:01:46products we use the helium 10 tools
1:01:48using the exact strategies
1:01:49that i showed you guys today you know
1:01:51everybody else gets the same tools i
1:01:53wasn't using some special
1:01:54admin version of the tool or i got some
1:01:56special insights no i use the same
1:01:57version
1:01:58that everybody else who pays 97 a month
1:02:00that's exactly
1:02:01what they use as well uh david goldstrom
1:02:03he's an amazon ppc
1:02:04expert he says helium10 is my go-to set
1:02:07of high-level
1:02:08tools all right uh we've got tatiana
1:02:10who's
1:02:11one of the biggest influencers for
1:02:13amazon
1:02:14sellers on youtube you know she's got
1:02:16hundreds of thousands of followers
1:02:18she says helium 10 provides everything
1:02:20that a beginner or advanced amazon
1:02:22seller needs
1:02:23to increase product ranking revenue and
1:02:25most importantly
1:02:26profit margins paying for several
1:02:28different subscriptions is no longer
1:02:29necessary
1:02:30because helium 10 combines everything
1:02:32you need into one software and that's
1:02:34the truth
1:02:34guys i told you before that i used to be
1:02:36a consultant for amazon sellers well
1:02:38there was a time i didn't know about
1:02:39helium 10 and i was paying
1:02:41a lot of money like hundreds of dollars
1:02:43for all the different tools that an
1:02:44amazon seller would need you know i paid
1:02:46a little bit for a chrome extension i
1:02:47paid for a keyword tool i paid for a
1:02:49product research tool i paid for a
1:02:51financial analytics tool
1:02:52i was paying a few hundred dollars a
1:02:53month just for that but you're gonna pay
1:02:55a lot less
1:02:56with helium 10 like i said it's only 97
1:03:00a month that's only a little over three
1:03:02dollars a day
1:03:04to supercharge your amazon business so
1:03:06for me uh coming from
1:03:08the same background that you guys are it
1:03:09was a no-brainer when i first joined
1:03:11helion10 i didn't i didn't just start
1:03:13working for 2010 i
1:03:14started using helium 10 as when i was
1:03:16still a consultant for amazon sellers
1:03:18three dollars a day guys that's a slice
1:03:21of pizza a cup of coffee
1:03:23a bag of chips all right in order to get
1:03:25tons and tons of profit
1:03:27i think you can agree that it's
1:03:28definitely worth it now when you sign up
1:03:30today though
1:03:31not only do you get access to that
1:03:32entire suite of tools i was telling you
1:03:34about
1:03:34but you also get the following bonuses
1:03:36so here's the list of bonuses the first
1:03:38bonus here is that uh you
1:03:41are going to get um fifty percent
1:03:44off of month one so it's not even ninety
1:03:46seven dollars it's going to be fifty
1:03:47percent off by the way guys
1:03:49those of you as as we are going over
1:03:50these bonuses if you guys want to get a
1:03:52jump start
1:03:53uh sign up right now helium10.com
1:03:56forward slash pr50 for product research
1:04:00pr50 helium10.com forward slash pr50
1:04:03uh these bonuses are guaranteed to be
1:04:06good
1:04:06through the end of this webinar so you
1:04:08can go ahead and sign up anytime during
1:04:10this webinar and i guarantee you'll be
1:04:11able to get any of these bonuses
1:04:13the first one being you're going to get
1:04:1450 off if you use that special link if
1:04:16you just go right now to helium10.com
1:04:18and try and sign up
1:04:19you can't get 50 off uh you do that by
1:04:21using this special code right here
1:04:22helium10.com
1:04:23forward slash pr 50 and you
1:04:25automatically get that 50 what else do
1:04:27we have
1:04:27uh this is 50 off of the platinum plan
1:04:30you get access to all of those tools
1:04:32that i mentioned right there number two
1:04:34let's go over your second
1:04:36one uh full access to helium 10 academy
1:04:39what is helium 10 academy
1:04:40helium 10 academy is the interactive
1:04:42training designed to help you and your
1:04:44team become helium 10
1:04:45experts you know we have 25 30 35 tools
1:04:49that can be overwhelming for some like
1:04:51where do i begin how in the world am i
1:04:52supposed to learn how to use this
1:04:53software
1:04:54that's what helium 10 academy is for uh
1:04:57the third bonus that we're going to give
1:04:59everybody today
1:05:00is you get access to the private helium
1:05:0310
1:05:04members facebook group where tens of
1:05:07thousands
1:05:08of experienced and new amazon sellers
1:05:11are there
1:05:11willing to help each other willing to
1:05:13share their experiences help you out
1:05:15every day there's hundreds of posts
1:05:16where amazon sellers can go to to
1:05:18network
1:05:19and get some ideas on how to grow their
1:05:21business the
1:05:22bonus number four that we're gonna get
1:05:24is the full freedom ticket
1:05:26uh training program cost is covered by
1:05:29any
1:05:30for any helium 10 paying member all
1:05:32right so freedom ticket
1:05:33is an advanced amazon training program
1:05:36it's over
1:05:3750 hours of training in over 80 modules
1:05:40that give you the a to z not just
1:05:42how to use helium 10 no this is just how
1:05:44to set up your amazon account
1:05:46how do you find even other ways of
1:05:48finding product opportunity
1:05:50um how do you find your keywords what
1:05:53are some of the legal requirements that
1:05:54amazon sellers need to know about all of
1:05:56that goes over here if you go to
1:05:58freedomticket.com right now
1:06:00you can buy this course separately but
1:06:02it's going to cost you 997 dollars
1:06:04anybody who is signing up today it is
1:06:07100 percent
1:06:08covered by helium 10 we're covering that
1:06:09cost for you um so you're paying that
1:06:12what the 40 whatever
1:06:13half of 97 dollars is 47 and 50 cents or
1:06:16whatever
1:06:17uh you're getting full access to this
1:06:19997
1:06:21value inside of that we also have that
1:06:23project x i talked about that 14
1:06:25episode case study where we showed you
1:06:27how you uh we found that
1:06:28egg tray how we found a coffin shelf to
1:06:31sell and how
1:06:32eventually we built it up to that six
1:06:33figure uh income that we showed you guys
1:06:36earlier all right what about number five
1:06:38let's go over number five
1:06:39uh you're gonna get the ultimate guide
1:06:41to amazon listing optimization this is
1:06:43made by
1:06:44uh our ex team of experts especially
1:06:46karen thomas here
1:06:47who is an expert on optimizing your
1:06:49listing so once you find a product once
1:06:51you get the right keywords
1:06:53how do you put it all together to make a
1:06:55great amazon listing how do you get
1:06:57great images how do you make sure you
1:06:59have the right keywords in your listing
1:07:00we you're gonna get this uh ultimate
1:07:02guide to amazon listing
1:07:04optimization and finally the last one uh
1:07:06bonus is
1:07:07you're gonna get a 30-day money-back
1:07:09guarantee
1:07:10all right if you're not a hundred
1:07:11percent happy and that just basic
1:07:12basically makes it a no-brainer to me
1:07:14like
1:07:14i know there's a a lot of you guys who
1:07:16are not who are already healing 10
1:07:17members but those of you who aren't
1:07:18healing 10 members
1:07:20they should just make sure that every
1:07:22single one of you signs up like right
1:07:23now
1:07:24on this thing because there's always the
1:07:26chance that
1:07:27hey maybe you start getting to the
1:07:29freedom to get trading or you start
1:07:30getting a helium 10 and you're so
1:07:32overwhelmed that you're like i need to i
1:07:34need to pull the reins back i'm not
1:07:36ready to sell on amazon
1:07:37no problem you just ask for your money
1:07:38back and the whopping 47
1:07:40that you paid you get a hundred percent
1:07:42of it back no questions asked so this is
1:07:44a no-brainer guys
1:07:45go ahead and sign up right now
1:07:47helium10.com
1:07:48forward slash pr 50 and
1:07:52if you decide to ch if you change your
1:07:54mind within 30 days you get your money
1:07:55back
1:07:56but not many you do because i think you
1:07:58guys can see the opportunity
1:08:00that amazon is all right so again here's
1:08:03those uh bonuses
1:08:04um there are six of them all of these
1:08:06are good through the end
1:08:07of the webinar today guaranteed uh
1:08:10isabella hamilton
1:08:11she runs a service for amazon sellers
1:08:13called rank bell
1:08:15and she says when my clients ask me
1:08:17what's the best thing they can do to
1:08:18improve their amazon strategies
1:08:20i tell them to get helium 10. all right
1:08:22so
1:08:23here's uh at outside person she's not
1:08:24even an amazon seller herself she just
1:08:26runs a service for them
1:08:27and she recommends it uh paul barron he
1:08:29he runs another service for amazon
1:08:31sellers called messenger bot
1:08:32university all right he also uh helium
1:08:3510 is his go-to
1:08:36go-to set of tools as well so now um
1:08:40let's get into those bonus strategies
1:08:42that we had talked about earlier all
1:08:43right
1:08:44uh i'm going to keep this link here on
1:08:45the bottom of the screen for those of
1:08:47you who haven't started
1:08:48if you've already uh signed up for in
1:08:50the last 10 minutes let me know in the
1:08:51chat i'll give you some shout outs
1:08:53in a little bit but let's go to those
1:08:54bonus strategies that i talked uh about
1:08:57all right this first one is
1:08:59bonus strategy number one searching for
1:09:02product
1:09:02opportunity offline not online not using
1:09:05helium 10
1:09:06not using amazon not using etsy not
1:09:08using
1:09:09uh pinterest how do we find that now
1:09:11first of all let me just give you a
1:09:12warning all right
1:09:13this research method might change how
1:09:16you go to the store
1:09:17how you enjoy your vacations how you
1:09:19spend time at your friend's house and
1:09:20more so you might annoy
1:09:22some of your friends and family because
1:09:23it might give you some habits that they
1:09:26might not understand
1:09:27right so here's what it is all right
1:09:29basically no matter where you are
1:09:31the potential product there are
1:09:32potential product opportunities
1:09:34to be found all right here's a real life
1:09:36example of my trip
1:09:37to the korean grocery store last week
1:09:40those of you in california
1:09:41you guys know about hmart i needed to go
1:09:43buy some
1:09:45bulgogi and some some kimchi for some
1:09:47korean barbecue i was doing at my house
1:09:49so i went to hmart in miramesa all right
1:09:51now i
1:09:52kept my eye open for for things that
1:09:55seemed unique
1:09:56all right i figured that hey if there's
1:09:59enough demand for a product to be in a
1:10:01popular grocery store chain like hmart
1:10:04there could be potentially demand online
1:10:06as well so here's the thing that caught
1:10:07my eye
1:10:08all right red press container
1:10:11i had no idea what the heck is a red
1:10:13press container so i took a picture of
1:10:15it this is this is from my own phone i
1:10:17didn't get this from the internet
1:10:19i took a picture of it and i decided to
1:10:20look it up when i went home so the first
1:10:22thing i did when i went home
1:10:23i went on amazon and i searched for red
1:10:27excuse me red press container okay
1:10:30now the results that are here they're
1:10:33nothing like the product that i found
1:10:34right so it obviously
1:10:36is not the right keyword right so either
1:10:38there's no demand
1:10:39for that whatever product i saw in the
1:10:41store or this is not the right keyword
1:10:43for the product right
1:10:44so the next thing i did was i went and i
1:10:46put red press container
1:10:48in google okay and this is what came up
1:10:50at the very top
1:10:52all right uh the first result that came
1:10:54up was an amazon listing
1:10:56and it said korean and it said kimchi so
1:10:59i was like you know what
1:11:00this maybe could be something closer to
1:11:01what it is right so i went and i clicked
1:11:03on it and went to amazon
1:11:05and the listing on amazon now this
1:11:07actually looked a little bit more
1:11:09like that product that i took a picture
1:11:11of in hmart right
1:11:12so i was curious how many sales is this
1:11:15product doing on amazon
1:11:16this this uh kimchi uh fermentation
1:11:19device here right so i ran
1:11:22and you know it's nothing that's gonna
1:11:24make anybody rich but whoever is selling
1:11:26this is selling like three four units a
1:11:27day
1:11:28and they're grossing as you guys can see
1:11:30here about uh two thousand dollars a
1:11:32month so nothing spectacular
1:11:33right but i was like hey uh i'm making
1:11:36this uh webinar next week i wanna
1:11:38see through see this through the end
1:11:40let's keep going and
1:11:42and validating this idea so the next
1:11:44thing i did was i ran
1:11:46cerebro just like i showed you guys a
1:11:48couple times how to do today
1:11:49i ran the helium 10 tool cerebro on this
1:11:52product to see
1:11:53what are some of the keywords that maybe
1:11:55they're getting their sales from
1:11:56and the one that jumped out to me was
1:11:59this one
1:12:00kimchi container almost 3000 people a
1:12:03month
1:12:04searching for kimchi container so i
1:12:07decided to click on kimchi container
1:12:09and look at what the search results on
1:12:11amazon look like
1:12:12all right and here we go very similar
1:12:15again to that product i was like this is
1:12:17definitely the right keyword for this
1:12:18product here is the product that that i
1:12:20found
1:12:20right it actually has amazon's choice
1:12:22but then i saw this one here this one
1:12:24here uh seemed to have better sales than
1:12:27the one that i found look at that
1:12:29over twenty thousand dollars a month
1:12:31this product
1:12:32is grossing way more than this other
1:12:34product so there you have it
1:12:36guys all of this came from me keeping my
1:12:39eyes open
1:12:39in the store and taking a picture of
1:12:41something that seemed interesting
1:12:43and it took turned out to be a potential
1:12:46product opportunity i'm not saying hey
1:12:47everybody go out there and
1:12:49try and source a kimchi container
1:12:51probably needs a little bit more
1:12:51validation but
1:12:52that literally took me no effort at all
1:12:54i was just keeping my eyes open in the
1:12:56store
1:12:56now here's another example of this kind
1:12:58of method all right last weekend i went
1:12:59on a work vacation to the maldives right
1:13:01now here are all pictures of things that
1:13:04i took
1:13:05of my my room all right my room there
1:13:08at the hotel that i was at all right now
1:13:12let's play a game here in the chat try
1:13:14and tell me
1:13:15what keywords you think people will be
1:13:17using to describe these things there's
1:13:18seven things here what are
1:13:20what are some of the key words that you
1:13:21think that people would use
1:13:23to to describe some of these things here
1:13:26what do you guys think
1:13:27emma says tissue holder tissue box it's
1:13:30a stone one though
1:13:31or or uh yeah stone one tissue box
1:13:34bamboo that's a good keyword right there
1:13:36luxury items hotel room accessories
1:13:39soap dispenser all right so let me just
1:13:41give you a disclaimer here
1:13:42maybe it's hard to see from this image
1:13:44the reason why i took pictures of these
1:13:46these are all like made of stone i was
1:13:48like what in the world
1:13:49a stone um
1:13:52uh what do you call this a soap dis or
1:13:55soap dispenser
1:13:56like that's next level like a soap tray
1:13:59uh
1:14:00well this is not stone it's like a
1:14:02leather or something or this is like a
1:14:03special umbrella there's a
1:14:04uh possibly like a wooden ice cube
1:14:08bucket or something and then here a
1:14:10bamboo tissue holder so these are all
1:14:11just random things that
1:14:12i wouldn't think might be saturated on
1:14:14amazon so what i did was i took each of
1:14:16those keywords i thought
1:14:17and then i went to magnet in helium 10
1:14:20and sure enough
1:14:21these things have search volume there's
1:14:24800 people a month searching for
1:14:26stone soap dish there's 700 people a
1:14:29month searching for a leather stool
1:14:31600 searching for paper umbrella
1:14:34wooden ice bucket it's being searched
1:14:36for a couple hundred times a month
1:14:38uh 300 people search for stone tissue
1:14:41box
1:14:42cover so guys this took me like five
1:14:44minutes
1:14:45to just look around my room and look at
1:14:47different ideas now i'm not saying that
1:14:49every single one of these
1:14:50i'm gonna make a fortune on if i sold it
1:14:51on amazon but that didn't even take
1:14:54helium 10 in the beginning that didn't
1:14:56take etsy that didn't take amazon it
1:14:57didn't take
1:14:58pinterest it's just keeping your eyes
1:15:01open around your house when you're at
1:15:02your friend's house when you're driving
1:15:04around
1:15:05keep your eyes open for unique products
1:15:07write them down
1:15:08as you're going and then if you once you
1:15:10have helium 10 when you get home
1:15:12go ahead and enter into magnets see if
1:15:14it has search volume
1:15:15check out how it looks on amazon and you
1:15:18might find
1:15:18other product opportunity that way let's
1:15:20go into the next bonus
1:15:21strategy all right remember guys save
1:15:24your questions until the very end i'm
1:15:25not even looking at the questions right
1:15:26now
1:15:26so save your questions in about uh five
1:15:28minutes we're going to get into all of
1:15:29your questions here all right
1:15:31reverse keyword strategy uh search trend
1:15:34this is what i call this i've never
1:15:35shared this
1:15:36in a webinar before this is a newer
1:15:37feature on helium 10
1:15:39uh something that i i pushed really hard
1:15:41for and so i haven't uh i haven't shared
1:15:43this
1:15:43strategy with anybody else uh before
1:15:45here right now earlier in the webinar
1:15:47today i showed you guys
1:15:48how to look for potential opportunity
1:15:50and keywords you remember that and we
1:15:52were looking for a
1:15:53minimum number of top 10 search results
1:15:56who are making a certain amount of money
1:15:58right remember that
1:16:00this way is different this new method
1:16:04is doing the opposite of that i'm
1:16:07looking for keywords that have
1:16:08a maximum number of sellers
1:16:12doing well you might be like what
1:16:15like you you don't want to see a lot of
1:16:16people doing well no i want to see a
1:16:18maximum seller's doing well why
1:16:20well the logic behind that is i'm
1:16:21looking for keywords where only a couple
1:16:23sellers are doing well
1:16:25thus potentially leaving more
1:16:27opportunity for you
1:16:28right for example uh here is a search
1:16:31that i'm doing
1:16:32in blackbox where i'm saying hey show me
1:16:36one were only or a keyword that searched
1:16:38for 2 000 times a month
1:16:40but only two sellers or less
1:16:44are making more than five thousand
1:16:46dollars and uh
1:16:48at least six sellers though have less
1:16:51than 75 reviews so if
1:16:52anything come up when i search for that
1:16:54let's take a look here's one thing that
1:16:56came up right here
1:16:57sloth planter again another thing that i
1:17:00never would have even imagined
1:17:02is a thing all right but you can kind of
1:17:04see what that is down here
1:17:06uh a planter that looks like a sloth
1:17:08right so it searched for 2 000 times but
1:17:10look at this
1:17:11there's only right now two sellers
1:17:14who are making uh over five thousand
1:17:17dollars a month in those top ten
1:17:19and there's a bunch though that have
1:17:21less than 75
1:17:22reviews all right so that to me was a
1:17:25great opportunity because
1:17:27hey this allows me to get in there
1:17:29before it's like dominated by everybody
1:17:31who's doing well there's only two major
1:17:33guys
1:17:33i have to compete with to be on the top
1:17:36of that page and everybody else i can
1:17:37pretty much instantly beat
1:17:39as long as i have a good strategy so
1:17:41there's a new method of being able to
1:17:43search for product opportunity
1:17:44for some of you advanced sellers um that
1:17:46you probably have never thought about
1:17:48before
1:17:48uh those of you who use helium 10 i
1:17:50found this sloth planter keyword
1:17:52in about a minute and 30 seconds using
1:17:54that method so it's a great method to
1:17:55use
1:17:56now let me just talk to you guys about
1:17:58those seven things
1:17:59that i look for that get me excited
1:18:01about potential opportunity now
1:18:02you guys will probably get the replay of
1:18:04here but otherwise maybe take some of
1:18:05these things down
1:18:06in your notes so here's bradley seven
1:18:09signs of opportunity the first two
1:18:10are no sponsored ad results
1:18:13and non-terms of service images what
1:18:15does that mean let's take a look at this
1:18:17results here
1:18:18this is another keyword that i found in
1:18:20my research called
1:18:21uh talavera pottery talavera
1:18:24pottery all right what do you not notice
1:18:27here on the top
1:18:28there are no sponsored ads i love seeing
1:18:31that in potential opportunity where
1:18:32there's no sponsored results
1:18:34all right that means that either the
1:18:35sellers don't even know how to do ppc
1:18:37or everybody's budget runs out early so
1:18:40that to me is a sign of potential
1:18:41opportunity
1:18:42also this image right here this image
1:18:45this image
1:18:46this image these are all not amazon
1:18:48terms of service compliant
1:18:50amazon could shut these listings down at
1:18:52any time because
1:18:53what does the main image of a listing
1:18:55need
1:18:56it needs a white background and these
1:18:58guys don't even have it so these sellers
1:19:00are rookies they don't even know what
1:19:01they're doing
1:19:02that is another reason why i look at
1:19:03that as a potential
1:19:05sign of opportunity another one that i
1:19:08look for is
1:19:09foreign language keywords with search
1:19:11volume usually these keywords
1:19:13are not used by many sellers so if i can
1:19:15find some foreign language keywords that
1:19:17have some good search volume
1:19:18i love to see that for example here's
1:19:20one jaritos de barro mexicanos so these
1:19:23are um
1:19:25what is that clay or i forgot what what
1:19:28uh baro means but it's some kind of
1:19:31material right
1:19:32of of little jars and look at that there
1:19:34are 2 000 people a month who search for
1:19:36that keyword
1:19:37in spanish here's another uh keyword
1:19:40here
1:19:40this was actually from helium 10 there
1:19:42are people
1:19:432 000 people a month who are searching
1:19:46in the korean language
1:19:48on amazon.com here in the usa this means
1:19:51uh uh it's like a hoe all right like a a
1:19:54garden hoe
1:19:55is what this keyword means i can't even
1:19:56pronounce it i i don't read korean i
1:19:58just watch korean drama
1:19:59and listen to korean music but i can't
1:20:01read korean all right so so this product
1:20:02here uh is a potential opportunity
1:20:04there's two
1:20:05there's only look at this there's only
1:20:07126 people
1:20:08who even have this korean word somewhere
1:20:10in their listing so instantly you're
1:20:12going to be ranked if you have that
1:20:13keyword and you're listening so there's
1:20:15a potential opportunity right
1:20:16what's another one number four
1:20:19irrelevant
1:20:20search results on page one i'm not gonna
1:20:22show an example here but what does that
1:20:23mean
1:20:24that's like if i search for a keyword
1:20:26like
1:20:27egg holder or wooden egg holder but i
1:20:29get i get a bunch of ceramic egg holders
1:20:32on there i love to see that why because
1:20:34that shows that there's so
1:20:35few relevant products that amazon even
1:20:39has
1:20:39that it can't even show you that many
1:20:41results that are relevant to your search
1:20:43i love love love love seeing that all
1:20:45right what else do i
1:20:47like to see number five
1:20:50number five is multiple listings with
1:20:52few images
1:20:54if there's a whole bunch of listings on
1:20:55page one and they've only got one or two
1:20:58images i love to see that because that i
1:21:01know
1:21:01as an experienced seller myself i'm
1:21:03gonna have seven or eight
1:21:05really good quality images i'm instantly
1:21:07gonna look better
1:21:08than the existing competition that
1:21:10probably doesn't have listing
1:21:12doesn't have a good looking listings all
1:21:14right what else
1:21:15i love to see multiple listings on page
1:21:18one
1:21:18that are fulfilled by merchant what does
1:21:20that mean that means that the
1:21:22the seller themselves are shipping it
1:21:24out of their garage
1:21:25or something right it does not have
1:21:27amazon prime so it takes like a week to
1:21:29get there
1:21:30if people are buying those products when
1:21:32it doesn't even have prime
1:21:34what's going to happen if i can come in
1:21:35with a prime product i'm instantly going
1:21:37to be more attractive to buyers
1:21:39who would want to buy my product because
1:21:41they can get it in one or two days
1:21:42shipping time
1:21:43as opposed to these other ones that are
1:21:44fulfilled by merchant another thing i
1:21:46like looking at
1:21:47is almost nothing on alibaba all right
1:21:51so like let's say like right now if you
1:21:53went to alibaba
1:21:54and you searched coffin shelf it's it's
1:21:57saturated with hundreds of factories all
1:22:00who want to make you
1:22:01your coffin shelf they all copied our
1:22:03product right
1:22:04but uh one year ago when we first
1:22:07started that product and you typed in
1:22:08coffin shelf
1:22:10on alibaba not one result would came up
1:22:13because
1:22:13nobody was making coffin shelves on
1:22:15alibaba uh
1:22:17we had to find just a factory that was
1:22:18making wooden shelves
1:22:20and we asked them hey can you make this
1:22:21shelf in um coffin
1:22:24form and they did right so that was
1:22:28a great sign of opportunity for us
1:22:29because if no factories even got uh
1:22:32figured out that this is going to be a
1:22:33trending thing that means we were ahead
1:22:35of the game
1:22:36so i loved seeing that so those are my
1:22:38seven
1:22:39signs of opportunity so guys um
1:22:43again uh let me know right let me know
1:22:45real quick who has taken advantage of
1:22:47this offer
1:22:48who has signed up helium10.com forward
1:22:50slash pr
1:22:5250. oh by the way richard said barrow is
1:22:54clay see i almost
1:22:55thought it was uh i knew it was clay or
1:22:57something like that right
1:22:58allison signed up murray signed up
1:23:00halene did
1:23:02uh comma karma niha
1:23:05kerry excellent excellent muhammad did
1:23:07all right now we've come to the point of
1:23:09q and a all right so i want to uh
1:23:12see i want to hear all of your questions
1:23:16right now go ahead and start putting it
1:23:18in the chat let me uh try and get to
1:23:20these if i can figure out how to do this
1:23:22here
1:23:23all right there are so many uh questions
1:23:26coming through in the chat it's actually
1:23:27freezing my screen i hope this is gonna
1:23:28work here
1:23:29i'm gonna leave this link up here on the
1:23:30screen here all right so here we go
1:23:33um oh my goodness okay i gotta slow down
1:23:36the scrolling here
1:23:38all right hold on i'm gonna close this
1:23:39chat window and then open it up because
1:23:40this
1:23:41is i am not able to even read the chat
1:23:44right here because it's going so fast so
1:23:45let me close this screen here hold on
1:23:47and let me
1:23:48look at it again
1:23:51oh all right karen i might need your
1:23:53help here karen karen can you like uh
1:23:55it's not is it working for you karen the
1:23:57uh the questions can you like read them
1:23:59because it's freezing my computer
1:24:03you know yeah go ahead karen hi bradley
1:24:06yeah it's
1:24:06it's amazing how many people are asking
1:24:08great questions so yeah
1:24:10can you like read some to me then
1:24:11because like i can't even see it's going
1:24:12so fast i can't even see them
1:24:14yeah absolutely okay so natalie said if
1:24:18i
1:24:18oh this is yeah this is fine it's doing
1:24:21it it's doing the same thing to you
1:24:22huh yeah it's like i'll start reading
1:24:24and then it's already
1:24:26okay let's see so barry said a product
1:24:29packed
1:24:30in different languages for different
1:24:31markets can be listed under a same asin
1:24:34yes that's a great question um amazon
1:24:37has different marketplaces
1:24:38so for most of you you might want to
1:24:41start selling on the biggest marketplace
1:24:42first is amazon usa but like if you're
1:24:44like hey i'm crushing it here in the usa
1:24:46i want to sell the same exact product in
1:24:48amazon canada or amazon germany yes you
1:24:50can use the same asin and then when you
1:24:51do that
1:24:52you actually get to use the same reviews
1:24:54like the reviews that you got in in usa
1:24:56will also show up in canada and the
1:24:57other places
1:24:58great question absolutely okay so
1:25:01obviously we're biased but i know you
1:25:03have a great answer to this so we're
1:25:04asked how does helium 10 compared to
1:25:06managed by stats
1:25:08um helium 10 i i personally don't
1:25:10compare us
1:25:11to any other tool because we're pretty
1:25:14unique uh
1:25:14there are different tools out there that
1:25:17have
1:25:19tools sub tools that kind of compete
1:25:21with ours like
1:25:22okay there's another tool that has a
1:25:23chrome extension there's another tool
1:25:25that has a a keyword lookup tool
1:25:27uh but overall nobody really competes
1:25:29with helium 10 because we have the most
1:25:31out of anybody
1:25:32there's like nobody in our category so i
1:25:34never even compare
1:25:35ourselves to that you can compare like
1:25:37little sub tools to other sub tools but
1:25:39overall we're kind of in a league of our
1:25:40own i agree
1:25:42i 100 agree and i found that definitely
1:25:45like the
1:25:46search volume estimations are the most
1:25:48accurate with helium 10.
1:25:50i've tried all the different tools so i
1:25:52agree
1:25:53okay so someone asked can you compete in
1:25:56a competitive market if you have
1:25:58like a different premium bundle like
1:26:00you're not just selling let's say
1:26:02collagen peptides but you also have
1:26:04um a coffee mug or something else with
1:26:06it what would you suggest it depends it
1:26:08depends like
1:26:09that in particular probably wouldn't
1:26:10move the needle you know
1:26:12you've got to be sure that what you have
1:26:15chosen
1:26:16is in high demand all right so like and
1:26:18then nobody else is
1:26:19just doing it so you can't just throw
1:26:21two things together and say oh yeah i'm
1:26:22gonna crush it even though i have zero
1:26:23reviews and everybody has a thousand
1:26:25because
1:26:25everybody's gonna want to buy this
1:26:26coffee mug with it but if you have some
1:26:28kind of indication that
1:26:29hey people need this product 100 for
1:26:33sure
1:26:33and they're definitely buying both of
1:26:35these products together and nobody else
1:26:37is offering it yes you have a chance but
1:26:38those are a little bit more risky
1:26:40because it's harder to validate that
1:26:44people would buy it
1:26:45when nobody else has that yeah in the
1:26:46first place so but good question
1:26:49well said okay our shot asked a good
1:26:51question would you recommend stock
1:26:53images or
1:26:53professional images um all
1:26:57personally 100 i always recommend
1:27:00professional images if your budget
1:27:02can can permit it because uh as a buyer
1:27:05just always think guys
1:27:07as a buyer me when i go to amazon
1:27:10listings as a buyer and i see ones that
1:27:11are
1:27:12obviously photoshopped and are just
1:27:14stock images and like somebody's like
1:27:15holding something and then they just
1:27:16like
1:27:17put this random unrelated thing like in
1:27:19their hand and it's like not even the
1:27:20right size
1:27:21like oh like that usually turns me off
1:27:23and i go to another listing so
1:27:25you got to keep that in mind that think
1:27:27like a buyer like just like what you
1:27:28would like to see that's what your your
1:27:29buyers would like to see and
1:27:31the more professional images you have um
1:27:33the better you can do that being said
1:27:35if you don't have the budget in the
1:27:36beginning to do it you know do the best
1:27:38you can do you could get you know people
1:27:40from
1:27:41from um from different websites out
1:27:43there that can do
1:27:44some some photoshopping that doesn't
1:27:46look too bad and it might only cost like
1:27:4850
1:27:48or so but if you have the budget i would
1:27:51i would
1:27:52set aside like three four five hundred
1:27:54dollars just for your product images
1:27:55because
1:27:56they can really sometimes make or break
1:27:58your success
1:27:59great answer okay so rafael said he
1:28:02already has
1:28:03a helium 10 subscription i'm guessing a
1:28:05platinum subscription
1:28:06for 97 a month what would he do if he
1:28:08wanted to test the ppc feature using ads
1:28:12so if uh you would have to um the ads
1:28:16for platinum members
1:28:17uh raphael is only um the visual ones
1:28:20like you can only see your metrics like
1:28:22you can actually create
1:28:23it in there the to create your campaigns
1:28:27uh in ads for ppc you have to have the
1:28:30diamond plan
1:28:31uh which is a step up so what you would
1:28:32have to do raphael is you would have to
1:28:34actually create those test listings
1:28:36or the i'm sorry those test um ppc
1:28:39campaigns
1:28:40inside your uh your amazon seller
1:28:42central account
1:28:43all right it just takes a lot longer to
1:28:45do it that way but you can still do it
1:28:46or like i said you can upgrade to the
1:28:48diamond plan if you'll intend you'll do
1:28:49it like within five minutes there
1:28:51in the um inside the ads tool awesome
1:28:54okay russell asked in that hatchimal
1:28:56example you gave
1:28:58um in order to win the buy box did you
1:29:00have to keep lowering the price
1:29:02yeah so what i did was i just kept it at
1:29:04the same price as everybody else
1:29:06and then basically that means we share
1:29:08the buy box so if everybody was priced
1:29:10at 75
1:29:11sometimes uh i would have to buy a box
1:29:13sometimes others would have the buy box
1:29:14but when it's a product that is in such
1:29:16high demand
1:29:17even if you don't have the buy box 100
1:29:18of time you can still sell
1:29:2014 units in one day like like we did or
1:29:2216 units whatever it was
1:29:24awesome okay and then a lot of people
1:29:26asked you've you've shown some good
1:29:28tools are they available for different
1:29:30markets besides amazon.com like
1:29:33every single thing that i showed is
1:29:36available in
1:29:36amazon usa canada mexico
1:29:40uh germany spain france
1:29:43italy uh uk uh
1:29:46and amazon india everything i showed we
1:29:49have some tools that are available in
1:29:51amazon netherlands
1:29:52and uh sweden coming soon but yeah
1:29:55everything i i did and for the same the
1:29:57same
1:29:57membership it all comes with it's not
1:29:59like you have to get a separate
1:30:00membership for each different
1:30:01marketplaces
1:30:02you have access excuse me to all of that
1:30:05beautiful okay naomi asked a really
1:30:07important question
1:30:08she said how many cute how much keyword
1:30:10demand is too high
1:30:12and signifies too much competition to me
1:30:15there's no keyword demand that's too
1:30:17high i mean you want
1:30:18infinity keyword demand all right i mean
1:30:21you always want that what happens is
1:30:23is if the the people are selling too
1:30:25much on there then you know
1:30:26the there there's too much competition
1:30:28so me it's not about the
1:30:29the keyword demand but it's about the
1:30:32the
1:30:32what the products are doing on there if
1:30:34the products have too many reviews or
1:30:35products
1:30:36are selling way too much like the top 10
1:30:38products on there are all selling like
1:30:40you know 50 000 a day it would be almost
1:30:43impossible for you to compete
1:30:44as a new product with with sellers of
1:30:46that caliber caliber so
1:30:48that's what i look for uh but but for me
1:30:50either
1:30:51i don't think there's too little demand
1:30:53or too much demand like if there's
1:30:54500 searches for a product what matters
1:30:57is is what are the sales
1:30:58what are the sales happening for that
1:31:00for those products that are
1:31:02ranking for that keyword it goes both
1:31:03ways is it too low that means there's
1:31:05not enough demand or is it too high that
1:31:07means it's probably a little bit uh too
1:31:08much competition
1:31:10well said okay so diane and niha said
1:31:13that
1:31:14they missed some of the webinar today
1:31:15and it was excellent great job bradley
1:31:17um is there a recording going to be
1:31:19available for them to watch it again
1:31:21yes you'll you'll get uh emailed or
1:31:24recording this within a few days
1:31:26perfect and then um our shot asked why
1:31:29don't you guys start a coaching program
1:31:32we do have a coaching that's a great
1:31:33question we have a coaching program
1:31:35uh you guys can find for those who want
1:31:37a little bit more
1:31:38personal help where you can hop on with
1:31:40our experts and
1:31:41ask whatever question you want on these
1:31:43coaching calls
1:31:45that are in small groups i'm on there
1:31:47karen
1:31:48who's uh doing these questions is on
1:31:50there we've got kevin king who runs the
1:31:51whole freedom ticket program he's on
1:31:52there we've got other helium 10 experts
1:31:54on there
1:31:55um you guys can get more information on
1:31:56that coaching program at helium10.com
1:31:59forward slash ftx because it's called
1:32:02freedom ticket extra with
1:32:03x so helium10.com forward slash f
1:32:07t x and you can get into our coaching
1:32:08program awesome
1:32:11and then alicia asks can i sell
1:32:13arbitrage and
1:32:14fba at the same time absolutely that's
1:32:16exactly what i did
1:32:18that those those hatchimals that i was
1:32:20selling uh arbitrage
1:32:21i did it on the same exact amazon
1:32:23account that
1:32:24i do some of my private uh label test
1:32:26products or private label case study
1:32:28products
1:32:29on as well awesome and then
1:32:32critica asked should you have brand
1:32:34registry to do
1:32:36amazon sponsored ads you don't need
1:32:39brand registry in order to just do
1:32:40regular sponsored ads
1:32:41what you need brand registry for is kind
1:32:43of like the advanced amazon advertising
1:32:45such as sponsored brand
1:32:47ads sponsored video ads sponsored
1:32:49display ads where they show up in
1:32:51different places and are different kinds
1:32:52of of sponsored
1:32:54ads like those are like those banner
1:32:55advertisements you see so for those who
1:32:57need brands
1:32:58brand registry but for simple just uh
1:33:01straightforward
1:33:02product placement ads no you don't need
1:33:04brand registry for that
1:33:06great answer um fathea said do you have
1:33:08to get ungated to sell
1:33:10toys and if so how do you do that some
1:33:12categories yes i'm not sure if the whole
1:33:14entire category of toys you need to be
1:33:15ungated but
1:33:16um definitely some certain subcategories
1:33:19you have to
1:33:19and some whole categories such as health
1:33:21and household and beauty you have to be
1:33:23ungated and so basically what amazon
1:33:24asks is
1:33:25they need like uh a legitimate invoice
1:33:28from a
1:33:28from a trusted supplier of the product
1:33:31to show that you're serious and then
1:33:32they they also
1:33:34sometimes ask you to send in your like
1:33:36business license information things like
1:33:37that
1:33:38and sometimes you have to pay a fee for
1:33:40that
1:33:41okay awesome um steve asked for
1:33:44arbitrage when selling do you use the
1:33:46correct brand
1:33:47and is if so is there a copyright issue
1:33:50yes you're not creating the listing when
1:33:51you do the arbitrage you're doing the
1:33:53existing listings already
1:33:54that are already out there that the
1:33:56brand or some other person like
1:33:57distributor made
1:33:59and you're just selling on those
1:34:00listings so you're not having to create
1:34:01another listing
1:34:02so there's no copyright issues because
1:34:04you're selling on their own their own
1:34:06listing
1:34:07awesome and then helen asks do you need
1:34:09to have an amazon account in order to
1:34:11register for helium 10
1:34:13no you do not so we have a lot of users
1:34:16who
1:34:16before they're ready to start on healing
1:34:18on amazon
1:34:20they got to go through kind of like what
1:34:21we talked about today which is finding
1:34:22the products so they're like hey
1:34:24i'm not ready to start their product uh
1:34:25i'm not ready to start selling on amazon
1:34:27yet so i'm not going to pay the 30
1:34:29a month or whatever it costs to sell on
1:34:30amazon i got to find my product first
1:34:33you can just have helium 10 and without
1:34:35amazon and you could you could um
1:34:37do that perfect and then
1:34:40share lynn asks is the freedom ticket
1:34:42extra coaching free for new members
1:34:44or no it is not that that's the ex the
1:34:46side program and it costs
1:34:4777 a month which is a you know most
1:34:50coaching programs
1:34:51you know cost three 400 a month but uh
1:34:54you get 77
1:34:55a month and you get the two calls a week
1:34:57um
1:34:58amongst other bonuses that you get with
1:35:00that program but that's separate from uh
1:35:02from your regular helium 10 membership
1:35:04awesome
1:35:05jennifer said that's a steal i agree
1:35:07it's super valuable
1:35:09um okay and i know someone asked earlier
1:35:12in that example you shared with the
1:35:15zigzag wine rack when you're doing a
1:35:16test listing
1:35:18um you obviously just buy some off of
1:35:20etsy right and then
1:35:21you take your own pictures correct yes
1:35:24yes listing
1:35:25that that one i i showed looks like the
1:35:26person just they copied the picture from
1:35:28etsy but um
1:35:30i wouldn't do that if if that's not my
1:35:32image i don't like using other people's
1:35:33images but yeah just
1:35:34snap a couple pictures yourself and
1:35:35throw it up there that's what we did
1:35:37with the egg holder
1:35:38awesome anthony said thank you bradley
1:35:40everybody's really loved this you get a
1:35:42lot of great feedback
1:35:43um so let's see
1:35:47so by the way guys while you're looking
1:35:48at the questions uh karen if anybody
1:35:50wants to um
1:35:51to ask you know we're gonna shut this
1:35:53off uh in a little bit
1:35:55but uh i can't get to all questions but
1:35:57um on my instagram a lot of people
1:35:59send dms and stuff and and myself or my
1:36:01assistant sometimes we can get to the
1:36:03questions so you can follow me on
1:36:04instagram
1:36:05at h10 bradley h10 like helium10
1:36:08h10 bradley and um sometimes um
1:36:12if you comment on something there i i
1:36:13can like answer some of your questions
1:36:14and i throw up some like funny posts and
1:36:16give you
1:36:17uh guys tips um uh from from little
1:36:20snippets from our podcast remember
1:36:21sign up for the podcast guys it doesn't
1:36:23matter what level
1:36:24of seller you are you're going to get
1:36:26some great information from the guest
1:36:28that i invite on the podcast so serious
1:36:30sellers podcast
1:36:32we have a very special episode coming up
1:36:34in a couple of weeks
1:36:35episode 200 that's actually why i went
1:36:37to the maldives i'm
1:36:38launching a new like kind of like launch
1:36:41strategy for amazon and that's gonna be
1:36:43it's gonna be called the maldives
1:36:44honeymoon so make sure to sign up for
1:36:46the serious sellers podcast
1:36:48and uh you'll get notified once that
1:36:50episode comes out it'll be out in about
1:36:51three weeks
1:36:52you got any more questions there karen
1:36:54yeah i'm excited for that
1:36:55um jen hill said if the brand owner does
1:36:57not have the listing on amazon yet and a
1:36:59third-party seller created the listing
1:37:01for that brand
1:37:01would it be an ip issue if i add the
1:37:04item under that listing
1:37:06um it depends i mean if you're just
1:37:08using stuff from their their
1:37:10website and it's the actual i mean it's
1:37:12a legitimate product
1:37:13you know not necessarily but some
1:37:15manufacturers have special exclusive
1:37:18rights
1:37:18where they limit who can
1:37:21uh who can sell their products and so
1:37:24amazon doesn't always police that
1:37:26but they could get mad at you off of
1:37:29amazon and they'll they'll come after
1:37:31you sometimes and say
1:37:32hey uh why are you selling you know why
1:37:34are you selling my product
1:37:36you know so you could just use your own
1:37:37pictures um
1:37:39in that case uh but you know if you're
1:37:41afraid of using their pictures
1:37:43um but yeah i mean anybody can sell
1:37:45anything amazon is a marketplace
1:37:47so if you're selling a legitimate
1:37:48product amazon usually is fine with that
1:37:50but it's just certain manufacturers
1:37:53might have
1:37:54uh reasons that they don't want you
1:37:56selling some certain things
1:37:58but with private label you are the
1:38:00manufacturer technically so you don't
1:38:01have to worry about any of that
1:38:03awesome and then justine asks what's the
1:38:06name of the podcast
1:38:07the podcast name is a serious sellers
1:38:10podcast
1:38:11and the best way to to see it is on
1:38:13spotify
1:38:14or an apple podcast or you can find the
1:38:16different platforms by just going to
1:38:18helium10.com forward slash podcast you
1:38:20can see all the older episodes there as
1:38:22well
1:38:23awesome and then michaela asked how do i
1:38:26do keyword research if i can't find my
1:38:28product on amazon or anything similar
1:38:32well you definitely can use the the
1:38:34strategy we went over today
1:38:36um that i mean there's hundreds of
1:38:39thousands of product opportunities on
1:38:40amazon
1:38:41that you can use using blackbox now what
1:38:43if you don't seem to find it necessarily
1:38:46the exact thing you thought it was on
1:38:47amazon well remember
1:38:48that's when you go to like etsy and
1:38:50pinterest to see if there's demand for
1:38:52it
1:38:52uh amazon is not a place to have a new
1:38:54invention all right it's not a
1:38:55kickstarter
1:38:56it's not an indiegogo where you can just
1:38:58come up with something and nobody has
1:39:00ever heard of it in the history of
1:39:01mankind
1:39:02and there's no demand for it uh so you
1:39:04can still put inventions on amazon
1:39:06but that way but in that if you're doing
1:39:08that you have to have a way to send
1:39:10traffic
1:39:10to amazon like maybe some big social
1:39:12media campaign or something like that or
1:39:14google ads campaign where
1:39:16a facebook campaign where you're letting
1:39:17people know that this product exists
1:39:18because on
1:39:19amazon the key is demand people have got
1:39:22to be searching for something
1:39:23or else you know they don't know what
1:39:25exists like uh here's some just
1:39:26ridiculous glasses here
1:39:28now these glasses could have laser
1:39:29pointers on there right
1:39:31this might be something cool that a lot
1:39:32i would think a lot of people want i
1:39:34have no idea
1:39:35but nobody in the world is searching for
1:39:38crazy glasses with laser pointer so is
1:39:39anybody going to find your product no
1:39:41so it's important that you have to you
1:39:43have to have some indication
1:39:45uh that there is demand
1:39:48awesome and then robbie asks how often
1:39:50does the index tracker get refreshed
1:39:54index checker is refreshed instantly so
1:39:55whatever you see
1:39:57uh if you run index checker on helium 10
1:40:00that is a pretty much live uh you're
1:40:03looking at live data
1:40:05perfect sophia asks for doing the test
1:40:07listing
1:40:08how do you fulfill or ship that test
1:40:10listing product do you order and ship it
1:40:12yourself
1:40:13great question great question you can do
1:40:15it yourself that's what i do sometimes
1:40:17because i don't want to wait to send it
1:40:18to amazon but if you really want to get
1:40:20like apples to apples data you would
1:40:23send it to fba and fulfill it fba
1:40:27awesome let's do uh three more questions
1:40:28so pick the three last questions of the
1:40:30day
1:40:31okay muhammad as for competitive review
1:40:33and competitor
1:40:35revenue in black box what if he wants to
1:40:37turn that feature off
1:40:40um like he doesn't want to i i would
1:40:43never want to turn it off
1:40:44because i always want to uh oh no oh
1:40:47i think he's talking about the advanced
1:40:49the advanced filters
1:40:50it's it's off by default we're actually
1:40:52changing that i know what you're talking
1:40:54about now so
1:40:55it's it's off by default all right so
1:40:57unless you put a a number in there
1:40:59it's not going to turn on i i know
1:41:01exactly what you're talking about
1:41:02muhammad uh
1:41:03some people have gotten confused about
1:41:05that but yeah it's off by default it's
1:41:07only on
1:41:07if you actually put a number in the min
1:41:09or max
1:41:11perfect that's really helpful um jenna
1:41:13asks if
1:41:14excuse me if she wants to only do a
1:41:16couple months of the coaching through
1:41:17vm10 is that possible
1:41:19absolutely you can do one month uh you
1:41:21can do two months you can it's month to
1:41:22month there's no contract or anything
1:41:23you can cancel at any time
1:41:25awesome and then isaac asks if you do a
1:41:28test listing will it reduce the
1:41:29honeymoon period
1:41:32yes yes it would so the test listing
1:41:34only
1:41:35is used for the test listing if you like
1:41:38what you see on the test listing and now
1:41:40you're going to order the product
1:41:41uh for reals you start
1:41:45completely from scratch on a new listing
1:41:46you don't use that same listing
1:41:48so that tesla seems to throw away
1:41:49listing after you're done you delete it
1:41:51from your account and you're never going
1:41:52to use it again
1:41:54was that three i think that was three
1:41:56all right cool thank you karen for for
1:41:58joining by the way guys karen uh
1:42:00uh did uh helped on another uh webinar
1:42:03that we did
1:42:04if you guys want to see how to do
1:42:06listing
1:42:07optimization we got two other workshops
1:42:09that we've done recently one of them is
1:42:10keyword research you guys can find the
1:42:12two hour replay for that
1:42:14at um
1:42:17oh shoot what is the link to that one
1:42:18h10 i think it's h10keywords.com
1:42:23h10keywords.com and then the listing
1:42:25optimization that karen and i did
1:42:26it's another workshop just like this one
1:42:28you can find at
1:42:30h10 listings.com h10listings.com so
1:42:33those are a couple free resources
1:42:35for you guys there um again guys make
1:42:37sure to sign up for this deal
1:42:39helium10.com forward slash pr50
1:42:41if you have any trouble getting that 50
1:42:44discount
1:42:44just send the email to support
1:42:46helium10.com
1:42:48and they will um they will help you out
1:42:50there um
1:42:51so i i welcome to i'm going to look
1:42:54forward to see you guys in that private
1:42:55facebook group as soon as you guys sign
1:42:57up please
1:42:57uh ask how to get signed up to that
1:42:59facebook group and then
1:43:01if you have other questions you can tag
1:43:02myself or karen just tag karen thomas
1:43:04in there she answers a lot of questions
1:43:06in that facebook group as well again you
1:43:08can
1:43:08also ask questions at my instagram h10
1:43:10bradley but
1:43:1124 7 you can get any support you need
1:43:14about helium 10 specifically
1:43:16at uh support helium10.com or within the
1:43:18chat
1:43:19i hope you guys uh learned something
1:43:22today
1:43:22i hope you guys enjoyed this i hope it
1:43:23was informative the what i don't want to
1:43:26happen is
1:43:27you just go away from this thinking okay
1:43:28well bradley sure knows how to talk and
1:43:30he's kind of a lively person that's
1:43:32that's wonderful he's kind of crazy but
1:43:33that's okay
1:43:34that does nobody any good what i want
1:43:36you guys to do is to take
1:43:38what you learned today and to actually
1:43:40do it
1:43:42take one of these strategies guys go out
1:43:44there
1:43:45and find a product to sell on amazon
1:43:47validate it make sure it's a good fit
1:43:49for you
1:43:50and if you've got the means to do it
1:43:52invest in it and let's get you selling
1:43:54on amazon because
1:43:55i want to see as many successful amazon
1:43:58sellers out there as possible and like i
1:43:59said i run that podcast
1:44:01i love inviting real life people
1:44:04onto the podcast who have great stories
1:44:06about how they they just learned about
1:44:07amazon from one of these webinars or
1:44:09something and now they're selling
1:44:10100 000 now they're selling 500 000
1:44:13now they're selling a million dollars i
1:44:15want you guys to be the next
1:44:17success story on uh amazon so it starts
1:44:20by help
1:44:20getting this uh helium 10 software to
1:44:23help you on your journey to find your
1:44:24first product so do that right now guys
1:44:26helium10.com forward slash pr50 i'll see
1:44:29you guys in the

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