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The Neuroscience of Addictive Storytelling (And How to Master It) — Transcript

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0:00If you want to learn how to tell better
0:01stories, all you have to do is
0:03understand one core concept, addiction.
0:06Specifically, how the brain is
0:07chemically wired to get addicted to
0:10certain narratives. I call this the
0:12neuroscience of addictive storytelling.
0:14Because the truth is, even though great
0:16storytelling feels like black magic,
0:18it's actually one of the most
0:19predictable and programmable formulas in
0:22the world, if you know what you're
0:23doing. So, in this video, I'm going to
0:25break down the four-step loop that is
0:27the DNA behind all of the most addictive
0:30stories you've ever heard. And once you
0:31learn this, you can use it to make
0:33better content, land more clients, give
0:35better presentations, or even just tell
0:37more compelling stories around the fire.
0:39Now, I know this works because content
0:41and storytelling is all I do all day
0:43long. I have a million followers, I've
0:45done billions of views, and I've gone
0:47about as far down the storytelling
0:49rabbit hole as one could possibly go.
0:51So, I guarantee once you watch this, you
0:53will never think about storytelling
0:54quite the same way again. All right,
0:56let's dive in. Now, the key to all this
0:58is understanding how your brain's reward
1:01center actually works. Cuz once you know
1:03the neuroscience, the storytelling part
1:05becomes pretty easy. Most people think
1:07dopamine is the pleasure chemical. You
1:09eat good food, you get some dopamine.
1:11You win some game, you get some
1:13dopamine. But, that's not actually how
1:14it works. Dopamine is not the pleasure
1:16chemical, it's the prediction chemical.
1:19Dopamine fires in your brain when you're
1:21trying to predict what might happen
1:23next. Not when you're getting a reward,
1:24but when you're anticipating getting it.
1:27And that distinction is super important.
1:29Think about it like this. Imagine you're
1:30at a casino and you're sitting at a
1:32blackjack table. You've got chips in
1:33front of you, fingers on the felt, and
1:35the dealer flips over one card face up.
1:38Immediately, your brain starts running.
1:40Should I hit? Should I stay? What's the
1:41dealer hiding? That feeling right there,
1:44that tension, that pull of anticipation,
1:46that's dopamine. Not the moment you win,
1:48not even the moment you lose, the moment
1:49you're waiting to figure out what's
1:51going to happen next. This is why nobody
1:53feels happy the second after they
1:55accomplish a goal. The anticipation is
1:57the high. And that one takeaway is the
1:59key to understanding why certain things
2:01become addictive and certain things
2:03don't. For example, a vending machine is
2:05not addictive. You put a dollar in, you
2:07get a snack out, it works the same way
2:09every single time. But a slot machine is
2:11very addictive. As soon as you pull that
2:13lever, you have no idea what's going to
2:14happen next. Your brain is running
2:16predictions the entire time those reels
2:19are spinning. It's the same general
2:21action, but a completely different
2:22neurological response. And the only
2:25difference is uncertainty. It turns out
2:27the science behind addicting stories
2:29uses the exact same brain chemistry that
2:31a casino uses to keep you gambling. And
2:34it all breaks down to a super simple
2:35four-step addiction loop. Step one is
2:38called the stakes. Stakes are what turn
2:40your brain's prediction machine on in
2:42the first place. Without the stakes,
2:44without a real reason for you to care,
2:46the brain doesn't start predicting
2:48anything. No predictions, no dopamine.
2:50No dopamine, no addiction. So think of
2:52stakes as the setting, the context, the
2:55housing of the story. In my casino
2:56analogy, it's the casino itself. The
2:58lighting, the energy, the sounds of
3:01winning, your specific money on the
3:03table at risk. It's the context that
3:05makes everything inside it matter to
3:07you. Now, step two is where the
3:09addiction loop really begins. And this
3:11is called the big question. Now that
3:13your brain is activated from the stakes,
3:15you need something to pay attention to.
3:17So the dealer flips one of their cards
3:19face up. You can see your cards and one
3:21of the dealer's cards. And now your
3:22brain can't help itself. It just starts
3:24guessing what might happen. I've got 16,
3:27the dealer's showing a 10. I should
3:28probably hit, but what if I bust? That
3:30internal calculating, that's the big
3:32question. Essentially, you've loaded in
3:34a question that your brain wants to
3:36solve and you're running predictions to
3:38figure out what the answer might be.
3:39Now, here's what's going on chemically
3:41when this happens. Your brain is
3:42releasing a sustained low-grade stream
3:45of dopamine. Not a spike, a steady drip.
3:48And this is the part of gambling that
3:49people get addicted to. It's not the
3:51winning that they get addicted from,
3:52it's the anticipation between placing
3:55the bet and finding out what happens.
3:57The big question is this first hit of
3:59dopamine. All right, let's keep going.
4:00Step three in the loop is called the
4:02head fake. And this is where things get
4:04really interesting. You're sitting on a
4:0516. You're pretty sure that if you hit,
4:07you're going to bust. But you hit
4:09anyway, and boom, you pull a five, 21.
4:12Winner, winner, chicken dinner. Or the
4:14reverse. You're sitting on an 18 feeling
4:16really good, and then the dealer flips a
4:1821, and you lose. Backdoor on a
4:20heartbreaker. Either way, crazy win or
4:23crazy loss, the outcome that happened
4:25broke your prediction. Neuroscience has
4:27a name for this, it's called prediction
4:29error. And prediction error triggers the
4:31single largest spike of dopamine you're
4:33capable of producing. This time it's not
4:35a drip, it's a full burst. And the size
4:38of that burst is proportional to how
4:40crazy the outcome actually was. A small
4:43surprise is a small spike of dopamine. A
4:45large surprise is a large spike of
4:47dopamine. No surprise, no spike. This is
4:50why gambling is so much more addicting
4:52than a vending machine. The vending
4:53machine gives you exactly what you'd
4:55expect every single time. There's no
4:57surprise, so there's no dopamine. But
4:59every once in a while, the slot machine
5:01gives you something you didn't expect, a
5:04jackpot. And your brain treats those two
5:06outcomes, vending versus slot, as
5:08completely different experiences
5:10chemically. Now, the final step in the
5:11loop, step four, is the re-hook. And
5:13this one is super simple, but it's the
5:14reason why people cannot get up from the
5:16table in a casino. You just saw the
5:18result of your hand. Your prediction was
5:20wrong. Your brain is still reeling and
5:22trying to figure out what happened. And
5:24before you'd even finish thinking about
5:25it, a new hand is dealt, and the loop
5:28restarts. The new hand comes, there's a
5:30new set of unknowns, a new big question
5:32gets released. And your brain
5:34automatically starts jumping into
5:35predictions for the next round. The
5:37re-hook is the moment where one loop
5:39closes and another loop opens at the
5:41same time. There should never be a gap.
5:43There should never be a moment where the
5:44listener or the viewer thinks, "Okay,
5:46I'm done." This is why one of the most
5:48important metrics a casino tracks is
5:51time per hand. Their only goal is to
5:53decrease the distance between dopamine
5:55hits. And that's why people sit at
5:57blackjack tables for 6 hours straight.
5:59Not because they're winning, not because
6:00they're having fun, because their brain
6:02has been hijacked to always have an
6:04unresolved prediction going. So, those
6:06are the four steps in the addiction
6:08loop. The stakes, the big question, the
6:10head fake, and the re-hook. Over and
6:12over and over it goes. And here's the
6:14thing that will tie all this together
6:16for you. Every great story you've ever
6:17been told has been running this exact
6:19same loop on you. Every movie you
6:21couldn't pause, every book you stayed up
6:24till 3:00 a.m. reading, every video you
6:26watched all the way through even though
6:27you had somewhere else to be. It wasn't
6:29because the storyteller was so gifted,
6:31it wasn't black magic, it was this
6:33addiction loop running on repeat,
6:35hacking your prediction system so
6:37effectively that you had no choice but
6:39to keep watching. And the best part is
6:41for you, once you know this system and
6:43how it works, you can't un-know it. So,
6:45next, let's walk through the tactical
6:47process for how you can apply this
6:48four-step loop to every story you write
6:50moving forward. By the way, before I
6:52explain this, you could tell I
6:53absolutely love storytelling. To help
6:55you improve your storytelling in your
6:57content, I actually put this doc
6:59together breaking down all the best
7:01storytelling structures that tend to
7:03work based on the research we've done on
7:05social media. Each one of these is built
7:07out as a plug-and-play template, so you
7:08can just take it and fill in the blanks
7:10or feed this document into Claude or
7:13ChatGPT, save it as a skill, and it
7:15would just automatically improve your
7:16storytelling. It's completely free, my
7:18gift to you. I've got it linked below if
7:20you want it. All right, so now you
7:21understand the science. You know how
7:22addiction works in the casino. But
7:24obviously, you're not running a casino,
7:26you're telling stories. So, let me show
7:28you how this exact same loop works when
7:29you apply it to a narrative, and how you
7:31can use it to tell better stories. The
7:33easiest way is to hear the same general
7:35story told two different ways. So,
7:37first, I'm going to tell you the full
7:38story with no addiction loop, and then
7:40I'm going to retell it with the
7:42addiction loop, but I'm going to explain
7:43each step as we go. And you'll feel the
7:45difference immediately. All right, here
7:46we go. This is the flat version. A
7:48prince's kingdom is in trouble, but he
7:50learns there's a valuable resource
7:52locked at the top of a tower that's
7:54being guarded by a dragon. He realizes
7:56he must go. So, he rides to the tower,
7:59he confronts the dragon, he acquires the
8:01resource, he comes home, and the kingdom
8:03is saved. The end. Now, that was quick,
8:05but do you care about that story at all?
8:07Obviously not. You probably didn't even
8:09have enough time to get curious. You
8:10really weren't anticipating anything.
8:12You had no reason to buy in. And it's
8:13not because the core bones of that story
8:15are bad, it's because there was no loop
8:18running to hijack the chemicals in your
8:20brain to want to care. No stakes, no big
8:22question, no head fake, no re-hook,
8:24nothing. That was a vending machine
8:26story. Now, let me tell you the exact
8:27same story with a little more sauce, and
8:29I'm going to turn the addiction loop on.
8:31And I will call out each step in the
8:33flow as we do it. All right, here we go.
8:35Once upon a time, there was a prince,
8:37and his kingdom was dying. A plague had
8:39been spreading for months across the
8:41country, and it had almost reached the
8:43town where his castle and his family
8:45were staying. The only cure for this
8:47plague is a flower that grows at the top
8:49of an ancient tower, buried away deep,
8:52deep in the mountains. But, the tower is
8:53guarded by a dragon that hasn't been
8:56defeated in thousands of years. Every
8:58knight that has gone to try to defeat
9:00this dragon and get this flower has
9:02never come back. But, the prince has to
9:04go. His father, the king, is begging him
9:05to do so. If he doesn't, everyone he
9:07loves will be dead by the end of the
9:09week. Now, that was the stakes. And even
9:11though I already told you what was going
9:12to happen in the story the first time,
9:14you still kind of care. Not because I
9:16told you to care, but because I gave you
9:18a character with something to lose, a
9:20ticking clock, and a consequence if he
9:22failed. And by doing this, the brain
9:24just naturally turns on and locks in.
9:27It's been activated, and now the
9:28predictions are starting to run in your
9:30head for what might happen next. Okay,
9:32let's keep going in the story. The
9:33prince arrives at the base of the tower,
9:36and the dragon is massive, way bigger
9:38than anything he's ever seen, 10 times
9:40the size of what he thought. He has one
9:42sword, no armor, and no backup. How is
9:45he possibly going to get past this
9:47thing? All right, that is the big
9:48question. Now, I put that question in
9:51your head explicitly. I said the
9:52question, but either way, your
9:53prediction mechanism is now firing and
9:56you're wondering what's going to happen.
9:57Maybe you think he finds a weak spot in
9:59the dragon's belly. Maybe you think he's
10:01going to outsmart the dragon somehow.
10:03Maybe you think he actually might lose.
10:05It's a dark story. He's going to die and
10:06he'll never come back. Whatever you
10:08predicted, you're now locked in until
10:10you figure out what the answer is.
10:11Because your brain has loaded in a
10:13question that it wants to resolve. That
10:16is the sustained dopamine drip, that
10:18anticipation, the wanting to know the
10:20answer. Okay, let's keep going back to
10:21the story. The prince draws his sword
10:23and starts approaching the dragon. But
10:25as he gets closer, he notices something.
10:27The dragon isn't attacking him. It's
10:29pulling away. It's scared. And then he
10:31sees it. There's a massive chain around
10:34the dragon's neck and it's bolted to the
10:36base of a metal plate. The dragon isn't
10:38guarding the tower, it's a prisoner of
10:41the tower. So he puts his sword down, he
10:43walks up to the chain, and he breaks it.
10:44The dragon looks back at him, stretches
10:46its wings for what feels like the first
10:48time in centuries, and flies away. The
10:50path to the tower to get to the flower
10:52is now wide [music] open. That right
10:54there is the head fake. You probably
10:56predicted a fight or at least some way
10:58around the dragon. But instead, you got
11:00a rescue, something you weren't
11:01expecting. And notice, you didn't just
11:03feel confused, that clicked when I said
11:06it. Because it makes sense. There were
11:07clues. He was pulling away. He was
11:09scared. It's possible for that to have
11:11happened. That's what separates a great
11:13head fake from a cheap one. A cheap
11:15surprise is just random. It comes out of
11:17nowhere. It doesn't have anything to do
11:18with the lead up, and it just doesn't
11:19make any sense. A great head fake is one
11:22that you would never have expected, but
11:23as soon as you hear it, you immediately
11:25understand why it's true. That
11:27prediction error, the head fake between
11:29thinking he'll fight and actually
11:31rescuing, that triggered the biggest
11:33dopamine spike you could possibly get.
11:35Now your brain is paying more attention
11:36to the story than it was before cuz you
11:38don't want to get caught flat-footed
11:40making a mistake again. All right, let's
11:41keep going and finish the story. Now
11:43that the path is cleared, the prince
11:44starts walking towards the tower and he
11:46starts climbing the stairs. He reaches
11:48the top floor and the magical flower is
11:50just sitting there in the middle of the
11:52room. But standing next to it is the
11:53king, his father, the one who sent him
11:56on this mission in the first place. Now
11:58suddenly a new question just hit you.
12:00Wait, why was the king there? What does
12:01the king have to do with this? Did the
12:02dragon actually bring the king? How did
12:04he get there so fast? That's the
12:06re-hook. Before your brain even finished
12:08the head fake that the dragon was a
12:09prisoner and not a guard, immediately we
12:11reopen a new loop by posing a new
12:14question you didn't see coming. One loop
12:16closed, the next loop opened at the same
12:18time. And now you're more invested than
12:20you were at the start. That is the
12:22addiction story loop. Stakes, the big
12:24question, the head fake, and the re-hook
12:26on repeat over and over. And notice what
12:28just happened to you. I told you the
12:30first version, the flat version, the
12:31dragon, the prince, the castle, the
12:33flower, pretty basic. And you felt
12:34nothing. Your brain was on autopilot,
12:36complete vending machine story. But when
12:38I told the loop version, you probably
12:40leaned in. You made predictions for what
12:42would happen. You got surprised when it
12:43didn't. You got re-hooked with a new
12:45question. Same characters, same setting,
12:47but a completely different neurological
12:49experience. And here's the thing, it
12:50doesn't matter whether the story's about
12:52a prince and a dragon or the path for
12:54your business to get to a million
12:55dollars or some client story that went
12:57awry, this same loop works for every
13:00scenario. All you need are the stakes to
13:03make the person's brain care in the
13:05first place, a big question to force an
13:07initial prediction, a head fake reveal
13:10that breaks the initial expectation, and
13:12a re-hook to start the next cycle again
13:15before the previous one ends. As long as
13:17that loop is happening, the person
13:19listening to the story chemically cannot
13:21disengage because there's always an
13:23unresolved prediction that's consuming
13:25their attention. Now the million-dollar
13:27question is, how do you tactically use
13:29this in your own stories? Not a fairy
13:31tale, not a casino, but when you write
13:33your stories, what are the tactics that
13:35must be true to make those four pieces
13:37of the loop come alive? We're going to
13:39break that down right now. And by the
13:41way, if you like how I'm systematically
13:42walking this through, first theory with
13:44the casino, then a real example, then
13:46the tactics, I actually put together my
13:48full short-form content system in the
13:50same way. It covers how I come up with
13:52ideas, how I research them, how I write
13:55hooks, but most importantly, the actual
13:57monetization funnel that I use to turn
13:59views into dollars. And I explain it
14:02very clearly using this type of logic.
14:04If you want to get that full system,
14:06it's also completely free. You can get
14:07it shortformsystem.co
14:09or at the link below. It'll make your
14:11content system way better. All right, so
14:13now you know the science and you've seen
14:15the loop in action for some fairy tale
14:18type story. This last part is going to
14:19be way more tactical and less
14:21theoretical. I'm going to walk through
14:22each of the four steps in the loop and
14:23give you the tactical playbook for how
14:25you can use this in your content.
14:27Whether you're making YouTube videos,
14:28shorts, writing emails, tweets, or even
14:30talking to a customer on a sales call,
14:32these tactics work every time. [music]
14:34All right, let's start with the stakes.
14:35Now, stakes is the simplest step in the
14:37loop, but it's the one people mess up
14:39the most. And they mess it up by
14:41skipping it entirely. You only need
14:43three things to make the stakes matter
14:45for anyone in any story. One, a
14:48character someone can root for. Two,
14:50something at risk. And three, urgency.
14:53Now, character doesn't have to mean a
14:54fictional person. It could be you. It
14:56could be your client. It could be I was
14:58talking to some creator the other day.
15:00As long as the viewer can picture a real
15:01human in a real situation, you've got
15:03your character. Something at risk means
15:05there's a consequence if things go
15:07wrong. I was about to lose my biggest
15:09client or the whole launch was on the
15:11line. Because the brain needs to know
15:13what failure looks like so it can start
15:15predicting if something will succeed or
15:17not. Now, urgency, the third piece, is
15:19the multiplier. Saying within a week
15:21hits harder than saying eventually.
15:23Saying the call was in 2 hours hits
15:26harder than saying the call was later in
15:28the day. If you add a ticking clock and
15:30some urgency, it compresses the stakes
15:32and makes the brain predict faster. Now,
15:34here's the thing most people don't
15:35realize. You don't need to be dramatic
15:37about setting the scene to build the
15:39stakes. Stakes don't mean life or death,
15:41they just mean personally relevant for
15:44your ideal viewer. For example, I had 48
15:46hours to figure out why our paid budget
15:48wasn't working or I was going to blow
15:50through the whole thing. That's an
15:51example of stakes. Nobody's dying, but
15:53if you're a business owner and you care
15:54about paid spend, well, that taps into a
15:57real scenario with a real character,
15:58real stakes, and real urgency that
16:00you've experienced. So, the tactic is
16:02very simple. Before you start your
16:03story, the viewer has to know what is at
16:05risk, who it's happening to, and why it
16:08matters right now. If the answer to any
16:10of those is confusing or not apparent
16:12before you start the story, you need to
16:13establish those to build better stakes.
16:16All right, the second step in the loop
16:17is the big question. And the big
16:18question is where content goes from
16:20decent to really addictive. The mistake
16:22people most often make here is they're
16:23being way too vague. They say,
16:25"Something crazy happened." or "You're
16:27not going to believe it." or "Things
16:29were about to change." Those kind of
16:31statements don't prompt big questions.
16:33They're kind of empty teasers. The
16:35viewer's brain won't be able to predict
16:36what happens cuz you haven't given them
16:38enough specific information for them to
16:40make a guess. And remember, if they
16:41don't predict what's going to happen,
16:43well, then the head fake won't hit
16:44because it has nothing to contrast
16:46against. The setup for a great big
16:47question gives the viewer just enough
16:49information to make a prediction, but
16:51not too much to overwhelm them. That's
16:53the sweet spot you're going for. Here's
16:54an example of this in practice. So, I
16:56get on the call with my client and
16:57within 30 minutes, she tells me
16:59something that completely changes my
17:01strategy for the next 6 months. Now, as
17:03a listener or a viewer, your brain is
17:05running. What did she say? Was it a
17:06complaint? Was it some new trend that
17:08nobody knows about? You start asking
17:10yourself those questions and
17:11subconsciously forming the prediction,
17:13and now you're locked in. If If compare
17:15that with something like, "I had a call
17:16with the client and it went well. Well,
17:18there's nothing to predict there, so the
17:19question never happens and there's
17:21nothing to head fake against. So, the
17:22tactic is this. Whenever you're about to
17:24reveal something important in your
17:26content, stop, back up, and before the
17:29reveal, give the viewer more context so
17:31they can make a prediction before you
17:34give that answer. This will pop a
17:36question that your answer will then head
17:37fake against. Not every moment in the
17:39story needs one of these big questions,
17:41but every great story has a massive big
17:43question towards the beginning that
17:45viewers will chew on. And the earlier
17:47you load it in, the longer that dopamine
17:49can drip in before the answer is
17:51revealed. All right, step three is the
17:53head fake and this one is the hardest to
17:55get right of the four. Because like I
17:56said earlier, there's a big difference
17:58between a surprise that's addictive and
18:00a surprise that's just confusing. A bad
18:02head fake comes out of nowhere with no
18:04setup or connection to everything else.
18:07It might be shocking, but it just
18:08doesn't make sense based on what you've
18:10already shared. When it doesn't click,
18:12the viewer won't get that dopamine spike
18:13cuz they don't feel the aha. They just
18:15get frustrated and confused. So, the
18:17great rule of thumb for a head fake is
18:18this. Figure out what a normal viewer
18:21should believe, what they should be
18:22predicting based on what you've already
18:24said, and then contrast against it.
18:26Think about how a magician works. They
18:28don't just pull the rabbit out of the
18:29hat in the first minute. They show you
18:31the hat, they show that it's empty, they
18:32tell you look over here, and then boom,
18:34they pull the rabbit out of the hat over
18:36here. When the rabbit appears, you're
18:37surprised, but the logic checks out and
18:40you know you missed something that was
18:41clearly there. That is what a good head
18:44fake looks like. So, here's the
18:45practical framework for building head
18:47fakes. Step one, figure out what the
18:49viewer will naturally predict based on
18:50the context. Step two, deliver an answer
18:53or reveal that contrast what they
18:55believe, but is clearly logical in a way
18:57that they can accept to be true right
18:59away. All right, the last step, number
19:01four, is the re-hook. And the re-hook is
19:03the simplest tactic in the loop, but
19:05it's the thing that separates the good
19:07storytellers from the great ones.
19:08Because the re-hook isn't just not what
19:10you say, it's when you say it. Remember
19:12the casino metric, time per hand is
19:15everything. The casino's entire goal is
19:17to decrease the time between dopamine
19:19hits. Your goal as a storyteller is the
19:21exact same thing. So, the moment the
19:23head fake lands and the viewer is trying
19:25to figure out what happened, that's when
19:26you open a new question with a re-hook.
19:29And here's what this sounds like in
19:30practice. And that's when she told me
19:31she was doubling her budget, which would
19:33have been amazing if I hadn't just
19:34signed an exclusivity agreement with her
19:36competitor the night before. That's a
19:38re-hook. The head fake, she's doubling
19:39her budget, is resolved, but then a new
19:42loop, I just signed an exclusivity
19:43agreement with her competitor, opens on
19:45the other side. Compare that with
19:46something like this. She doubled her
19:47budget, and that was a great call.
19:49Anyways, now I'm on to See how much dead
19:51air there is between closing that and
19:53then transitioning into the next. You
19:55want it to be much faster. Phrases that
19:56make re-hooks work and feel like
19:58connective tissue are things like this,
20:00which would have been great except, but
20:02here's the problem with that, and that's
20:03when I realized, which is exactly why
20:06{dot} {dot} {dot} Each of these phrases
20:08closes a loop and opens another one in
20:10the same breath. So, the tactic really
20:11is this. Go to the points in your story
20:14where you feel like you close down a
20:15loop and you're going to begin a new
20:17section. Those are the danger zones for
20:19dropping attention. Right at that
20:21moment, you need some re-hook, some new
20:22question, some new complication, some
20:24new implication, something new to
20:26re-trigger attention. Think of it like a
20:28relay race. The baton has to transition
20:30between runners when they're both
20:31moving. If runner one comes to runner
20:33two and they were at a dead stop, it
20:35would lose all momentum. Storytelling
20:37works in the exact same way. All right,
20:38guys, that's all I've got for this
20:40video. As a recap, we broke down the
20:41four-step addiction loop, the
20:43neurochemical process that really powers
20:46all the most addictive stories you've
20:47ever heard. And the best part is none of
20:49what I walked through requires you to be
20:51a super gifted storyteller. It's not
20:53really a talent, it's just a formula.
20:55Four steps running on repeat backed by
20:57the exact same neuroscience that casinos
20:59use to get billions a year from addicted
21:02gamblers. As always, guys, I'm just
21:03trying to give you the most useful,
21:05non-obvious, outside-the-box stuff that
21:07will help you improve your content. My
21:09goal is to help 1 million people make 1
21:11million dollars from content. That's 1
21:13trillion dollars in market value, and I
21:15really want you to be one of the next
21:16ones that does it. If you're a business
21:17owner and you're trying to use content
21:19to grow your business, to monetize and
21:21grow something, this will be one of the
21:23best channels you could possibly watch
21:24on YouTube. So, if you found this video
21:26valuable or you just enjoyed it,
21:27consider subscribing and make sure to
21:28check out all of the free stuff I have
21:31in the description. I'm literally just
21:32giving the sauce away when it comes to
21:34content and everything you can do to
21:36grow faster. If you want another video
21:37on storytelling that breaks down
21:39something completely different, this is
21:40one of my favorites that I've ever made.
21:42People loved it. I'll put it up here if
21:44you guys want to watch it. All right, we
21:45will see you guys on the next one.
21:47Peace.

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