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The Most Lucrative AI Business To Start In 2027 (Complete Guide) — Transcript

by Dan Koe · 6,960 words · 970 segments · language en · Watch on YouTube

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0:00The most lucrative skill has always been
0:02capturing attention. And that hasn't
0:05changed with AI. And that's not going to
0:07change with AI. And it's obvious why
0:09this is such a lucrative skill and why
0:11it's only going to become more
0:13desirable. Because if your goal is
0:15making more money, it doesn't matter how
0:17good of a software you build. It doesn't
0:19matter if it took you 3 years and
0:21endless scrap drafts to write a book. It
0:23doesn't matter if you work hard and
0:25improve yourself to increase your career
0:27opportunities. Because if nobody knows
0:29who you are or what you offer, how in
0:31the world are they going to pay you?
0:33Meaning, whatever your work is or
0:35whatever business you build, capturing
0:37attention and acquiring customers will
0:39be the primary thing that determines
0:41your success. So, it doesn't matter if
0:43you're trying to get a job, you
0:44obviously have to capture the employer's
0:46attention first. It doesn't matter if
0:48you are starting your own business, you
0:50have to capture the attention of someone
0:51or else how are you going to get
0:52customers? And it doesn't matter if you
0:54work for someone else's business, doing
0:57a service for them, like a freelance
0:59service, because if you want to be paid
1:01well, capturing attention is how you get
1:04them more customers. And if you are
1:06directly involved with getting them more
1:08customers, you're not just like a
1:09support rep or someone who doesn't play
1:11a role in getting the customer. That's
1:13not a bad thing, but if you do play a
1:15role, then you can charge much more. And
1:18that's the thing, people will only
1:19continue to pay top dollar for people
1:22who can do this. And one other thing, as
1:24job security goes down with AI, whether
1:27it's going to replace all the jobs or
1:29not, people are met with three options,
1:31and they've always been met with these
1:32three options. Option one is to complain
1:35about how life is unfair and just do
1:37nothing about your situation. Option two
1:39is to increase your skill set and
1:41re-educate to find a better job
1:43opportunity. Option three is to start
1:45building the business you've always
1:47wanted to build. And it is my belief
1:49that an absurd amount of people are
1:51going to go down the third route. I
1:53think it's something that's on most
1:55people's minds nowadays is what do I do
1:57if my job goes away? Well, you need to
1:59learn how to create your own job. So, as
2:02you could guess, and as everyone is
2:04screaming about on social media, the way
2:06that they will build that business of
2:08theirs is to start a personal brand. But
2:11why? Because attention is a finite
2:14resource and it's only becoming more
2:16scarce. People can make more money but
2:18they will never get back the attention
2:20that they spent. So attention is going
2:22to demand more and more and more of a
2:24premium. So in this video I will show
2:27you how to master attention capture on
2:29social media. That way at least for the
2:31next few years you won't have an issue
2:33making money. Now, with what you learn,
2:35you can start your own business using
2:37social media to fuel it, or you can
2:39become a one-person creative team for
2:41other companies that will pay you top
2:43dollar for your skill set. So, if you
2:45don't want to start a personal brand or
2:47start on social media, of course,
2:49there's other ways to make money, but
2:50that's what we're here to talk about
2:52today. What you can do is help someone
2:55else do well on social media or start
2:57their personal brand. And I'm going to
2:59walk through everything with you. I'm
3:01going to give you this very
3:02comprehensive prompt that you can use on
3:04yourself or if you land a client, you
3:07use it on the client. And if you don't
3:09know how to land clients, toward the end
3:11of the video, I'm going to give you a
3:12very simple one because with the skill
3:14of capturing attention or social media
3:16or personal branding, it's frankly a lot
3:18easier to land clients because all you
3:20have to do is prove that you know what
3:22you're doing. Before we begin, something
3:23super quick. I am starting something
3:25new. It is going to be called Workshops
3:27for the Second Renaissance. I am a full
3:29believer in the fact that we are
3:31entering a second renaissance where you
3:33are going to have to learn various
3:35skills so that you are able to
3:37futureroof yourself and adapt. So every
3:39month, sometimes twice a month, we're
3:41going to be running these workshops and
3:43it's going to be on skills like writing
3:45a newsletter, writing X articles, how to
3:48think more creatively as a fun one.
3:50There's already a workshop in there that
3:51you get access to that is how to create
3:53your first profitable digital product.
3:55So, we're going to continue running
3:57these, and you can either buy one or you
3:59can buy all of them, which also comes
4:01with an Eden yearly subscription. And
4:03we're just going to keep on doing them
4:05until there's a backlog of 20, 30, 50.
4:09And ideally, you will just have
4:10everything you need. So, on the landing
4:12page, if you're interested, buy the $49
4:14version. It's only 49 bucks. And then if
4:17you want all of them, it will ask you if
4:19you want all of them after that
4:20purchase. So point number one, you will
4:23either become a creator, pay a creator,
4:26or get paid to work for a creator. And
4:29in my eyes, the data behind this is
4:31almost too hard to ignore. So here's a
4:33few data points. First, Goldman Sachs
4:35predicts the creator economy will nearly
4:37double from 250 billion in 2023 to 480
4:41billion by 2027. In 2025, creators
4:44earned about 185 billion in ad revenue,
4:47which is the first year they passed
4:49traditional media. Personally, I thought
4:51creators were far beyond traditional
4:53media. And so that shows that we're
4:55barely at the tip of the iceberg.
4:57There's so much further to go. Next, US
4:59brands spent 13.9 billion on creators in
5:012021. And the IAB expects that to reach
5:0543.9 billion in 2026, which is about 3x
5:09in 5 years. So the point is that
5:12attention, the skill that we're here to
5:13learn, is moving toward creators fast.
5:16That is the mechanism, the vessel for
5:19attention in today's world. I know that
5:21some of you are turned off by oh
5:23starting on social media, starting a
5:25personal brand. But you have to
5:26understand how did you capture attention
5:28in the past? It's via newspaper, via
5:31advertisements. If you've watched like
5:32Madmen, it's through various forms of
5:34marketing and sales. It's through
5:36getting on the radio. It's through
5:37getting on TV, PR, that kind of stuff.
5:40Where does it happen today? Social
5:42media. Yes, there's paid ads. Yes,
5:43there's SEO. There's various ways of
5:45going about it. But where do the ads
5:46show up? Social media. Where do people
5:48find articles or newsletters or other
5:50things like that today? Sometimes SEO
5:52most of the time, social media,
5:54organically. So, I just think it's
5:55crazy. And I have direct experience with
5:58this. As someone who is a creator, has
6:00worked for creators, and has paid
6:02creators, the prices that people charge
6:05are just crazy. There is an absurd
6:07amount of VC money being thrown around
6:09right now. And if you have like 50,000
6:12100,000 followers on Instagram, then
6:14you're going to get brand deal requests
6:16just shoved down your throat. And let's
6:18say you accept one with a big AI company
6:20like Higsfield. You're going to get paid
6:22like two, three, five, depending on your
6:25audience size, $10,000 for one 60-second
6:29reel. One. That's how much people are
6:32simply paying for attention. And half
6:34the time, those brand deals and
6:36partnerships don't even lead to very
6:38good results. They're just doing it
6:40because they have money to blow. So when
6:41you want to start any kind of a
6:43business, even if it's like a
6:44comfortable lifestyle business, you want
6:46to make 200, 500, a million a year, or
6:49you're trying to build the next unicorn
6:50startup, next billion dollar startup,
6:52it's almost a given at this point that
6:55posting content is just your base. It's
6:57just the thing that you do. It's a
6:59survival necessity. It's like drinking
7:01water for your business. It's how you
7:03attract an audience, and it's how you
7:05build a brand if you do it correctly,
7:07like we're going to learn. Another
7:08point, and then I'll shut up about this,
7:10is I keep getting ads from Alex Hormosi
7:12that says they pay over a million a
7:15month for creators to promote school.
7:18And Alex Hormoszi is a creator. And
7:20founder marketing is like a buzzword in
7:23the startup space now cuz they always
7:24come up with their fancy terms, which
7:26essentially means that the latest and
7:27greatest way to grow your startup is to,
7:30you guessed it, start a personal brand,
7:31start posting content. And most of them
7:33are just horrible at it. I see it all
7:35the time. And you should probably start
7:37using Eden for research and
7:39differentiating yourself and posting. Go
7:41watch the Eden channel. There's
7:42tutorials on how to grow on almost any
7:44platform now, and we're continuing to
7:46add to that. But what does this mean for
7:48you? It doesn't matter if you plan to
7:50work for yourself, have a business
7:52already, or want to work for another
7:53business. The most lucrative skill to
7:55learn is capturing attention. When you
7:57translate that to the digital landscape,
7:59the most lucrative skill is creating
8:00content. Good content, not infinite
8:03slop. And that with AI is going to be
8:06another very important skill in the next
8:08one, two, three years is just having the
8:10skill and experience to not post slot.
8:13Most people don't even know that they're
8:14doing it. And the last point is that
8:16unfortunately you can learn to master
8:18capturing attention without actually
8:19learning how to capture it. Getting a
8:21million views on a real or a tweet and
8:24going viral once is useless if the rest
8:26of your content just has terrible
8:28engagement. That signals that you kind
8:30of sort of understand content. Maybe
8:32you're getting lucky here and there, but
8:33it shows that your brand is
8:35non-existent, and we need both. You
8:37aren't going to do that by trying to go
8:39viral all the time. So, let's start
8:41actually learning this. Point two of
8:43this video is that you need to become or
8:46have the skill set of a one-person
8:48creative team because there is a massive
8:50shift happening in the content space
8:51right now. And I don't just say that
8:53hyperbolically. There actually is. If
8:55you didn't know, I am the founder of
8:56Eden. It's a tool where creators or
8:58digital businesses research viral ideas
9:01or discover good ideas, plan and
9:03schedule their content, sell digital
9:05products, run their email list. I think
9:06of it as a modern all-in-one tool
9:09because the other all-in-one tools are
9:10kind of bloated and they're not that fun
9:12to use. But I don't say that as a pitch
9:14for Eden. I say it because we have data.
9:18We don't sell the data by any means, but
9:20we have data that almost nobody else
9:22has. We know what topics, hooks,
9:25formats, content styles work across
9:28billions of posts and all platforms. And
9:30aside from that, freelancers and
9:32agencies who create content or run the
9:34personal brands of other people or
9:36companies use Enan as well. So, we talk
9:39to these people every day or at least
9:41multiple times a week. We have them in
9:43private Slack channels and they're all
9:45saying around the same thing. So, I'm
9:47paraphrasing, but here's a few indirect
9:50quotes. We're not firing people yet, but
9:52we can take on so much more work without
9:54expanding the team because everyone's
9:56output has gone up. The reason creators
9:58and founders hire us is because they
10:00don't have time to think about content.
10:02They have a team to manage and a
10:04business to run, which requires focus.
10:06AI can write for them, yes, but they
10:08still know they need a strategist or
10:10creative director who leverages AI
10:12better than they would. It still
10:13requires creativity and thought. This is
10:15actually why we're pivoting away from
10:17anything related to Eden being a content
10:20agent because frankly just having AI
10:22deliver drafts or have it post
10:24everything for you, it doesn't work. It
10:26doesn't build a brand. It isn't a
10:28strategy. You don't put any thought into
10:29it. So, we're much more focused now on
10:32the ideation, the creative thinking,
10:34giving people the tools to come up with
10:36their most unique ideas, write about
10:38them, and publish them and or turn them
10:40into products. The next quote is that AI
10:42still can't write the best posts, and I
10:44don't think it ever will, but it can
10:46research what's performing, understand
10:47the strategy, and draft posts that are
10:49almost there. My entire job nowadays is
10:52reviewing and rewriting drafts. It takes
10:54me 4 hours a day instead of 12 now. And
10:57these quotes that I'm paraphrasing are
10:58coming from people who create content
11:00for some of the biggest personal brands
11:02that, you know, you would be surprised.
11:04and their entire job is creating these
11:06AI systems to feed them drafts that
11:09aren't there, that aren't that good. But
11:11then with their expertise, their
11:13knowledge, their them being a oneperson
11:15creative team, so to say, is they refine
11:17them and make them good and it allows
11:19them to do the process faster. So onto
11:21the actual title of the video, the most
11:23lucrative AI business to start as one
11:26person in my eyes is twofold. One, you
11:28can become your own creative team. So,
11:30you start a personal brand, build an
11:32audience, create digital products, build
11:33an email list, all that stuff. And that
11:35is your sole focus because trust me when
11:37I say it is a full-time job, even with
11:39AI, if you're a creator, you probably
11:42aren't going to build software without a
11:43team. And now, I'm not saying you can't
11:45like go into Claude and ask it to build
11:47you a cool little note-taking app or a
11:49voice transcription app, but if you're
11:50going to build a software that you're
11:52going to monetize, it it is a full-time
11:54job. It's one or the other. As you can
11:56probably tell, my content has suffered
11:59over the past two to three months.
12:00There's no amount of work that I can do
12:02with AI that allows me to switch between
12:05those two modes of thinking. Building a
12:07product and working with a team is very
12:08narrow focused, taskoriented. Creating
12:11unique content is very open focus. It's
12:14very divergent thinking. It's a
12:16completely different state of
12:17consciousness. And you have to optimize
12:19for that state of consciousness based on
12:21what kind of work you're doing. That's
12:23the secret of being a successful writer.
12:25That's why people like Charles Darwin
12:27sit down and write or work for two to
12:29four hours a day, but the rest of the
12:30time they're on walks, they're with
12:32friends, they're reading letters,
12:34they're reading books. It's because that
12:36is a part of their work. And without it,
12:38their work suffers. Now, the second
12:40option is that you can become someone
12:42else's creative team. So, you help
12:44companies or founders or even creators
12:46who don't have the creative bandwidth to
12:48put out irreplaceable content and want
12:49to focus on their product. That's who
12:51you can help. And most founders just
12:53still create announcement style content
12:55and have no idea what it takes to build
12:56influence online. They're going to AI
12:58and saying, "Hey, how do I write good
13:00content?" But they're not understanding.
13:01They don't have the expertise. You will
13:03just see this more and more and more. I
13:05predict it. I promise it. So, in other
13:07words, you become the creative director
13:09of your own brand or someone else's. And
13:11if you can pull this off, I don't see
13:12why you wouldn't be able to demand a
13:14price that is a fraction of what a full
13:16team costs. We're talking$10,000 to
13:19$75,000 a month, potentially more,
13:21depends on how good you are. But for one
13:23to three clients, that's a ton of money.
13:24And of course, don't let your mind
13:26convince you that this is another
13:27get-richquick opportunity. This video,
13:29if you've watched videos on my channel,
13:31you understand that like we don't do
13:33that here. This is going to take a long
13:34time. You actually have to get good at
13:36something. I know it's a shocker. You
13:37have to spend time learning and
13:39practicing and you have to fail and you
13:40have to embarrass yourself. And if you
13:41think that price is high, let's say
13:43$75,000 a month, it's definitely high.
13:46But as a business owner with millions of
13:47dollars, would you rather have one
13:49expert who does the job better than a
13:51team of 10? Or would you have a team of
13:5310 and you're paying them a 75k to 150k
13:56salary each? I I think it's obvious
13:59which one you choose. So, what does this
14:00creative team look like and what skills
14:02do you need to learn? Let's break this
14:04down as like jobs that you need to do.
14:06Job one is the brand strategist. And a
14:09brand strategist is in charge of
14:10positioning and perception. They're
14:12going to be the first to say that you
14:14shouldn't just follow trends and try to
14:16go viral every post. Growth and
14:18engagement are important, but not at the
14:20expense of trust and authority. And I'm
14:22going to show you how to do each of
14:24these jobs. Job two is the content
14:26strategist, which is not the same as the
14:28brand strategist. The content strategist
14:30is someone who scouts what content is
14:32performing in various topics and niches
14:34and proposes what the creator's next
14:35post should be. They deeply study post
14:38formats, YouTube thumbnail and title
14:39structures, retention, and virality.
14:41They are good at growing accounts but
14:43without accounting for brand strategy.
14:45If the creator were to stop posting,
14:47nobody would ask where that creator
14:49went. Now job three is like the content
14:52writer or the social media manager or
14:54the person who just drafts the tweets,
14:56YouTuber real scripts, ex articles, and
14:58Substack newsletters. Then they plan
15:00them and post them. So they take the
15:02content strategist ideas and brand
15:04strategist direction and make sure the
15:05content aligns with that. And you can
15:07probably tell why most people are
15:09failing to build anything lasting with
15:11AI. They still treat it as a get-rich
15:13quick scheme. They think that if they
15:15just have Claude pump out scripts
15:16without direction or data, they're going
15:18to magically build a connection with
15:20their audience. So almost nobody
15:22accounts for brand strategy. Only some
15:24people account for content strategy, and
15:26most people just turn random ideas into
15:28posts and pray that they'll do well. And
15:30some people just have unconscious
15:32competence. Like you think of Naval.
15:34What he does, as you can probably tell,
15:36is he just reads, he thinks of ideas,
15:38and then he posts them. But he has a
15:40brand because he has this invisible
15:42throughine. He has values that come
15:44through in his content, and he's not
15:46trying to play a character other than
15:48himself. So now, point three of this
15:50video is that if you were my client,
15:52here's exactly how I'd build an
15:54irreplaceable personal brand for you.
15:56So, we're going to have a bit of fun
15:57with this. I'm going to treat you like
15:59the client, and then I'm going to
16:00onboard you so that I can write good
16:02content for you. And that way if you
16:04want to become a creator then you just
16:06run this process on yourself. And if you
16:08want to write content for other
16:09businesses so like ghostwriting tweets
16:12or real scripts or managing their
16:14Substack or LinkedIn which plenty of
16:16people do. This is how you'd bring them
16:18on as a client. And as mentioned I'll
16:19give you a strategy to land your first
16:21client. It's actually kind of dummy
16:23proof. It's it's really good. But step
16:25one is to create the client's
16:27intellectual signature. And the way you
16:29do this is by either getting on an
16:31onboarding call or giving them a form to
16:34fill out. I would prefer like an
16:36onboarding call. You get on a call, you
16:38interview them, you record the call so
16:41you have the transcript that you can
16:42feed to AI. And essentially what you're
16:44trying to do or what you would do when
16:46you first get into a software like Eden
16:48is you would create a brand folder or a
16:51brand board on your computer or an Eden
16:53or whatever. You just need a place to
16:55put the context for your client so that
16:57you have all the relevant information
16:59about them to pull out something unique
17:01and turn it into content pillars and
17:03then topics and then ideas. Now, if
17:05you're doing this for your own brand, of
17:06course, you can use the prompt that I'm
17:07going to provide, but inside of Eden,
17:10there's a strategy tab that asks you six
17:12questions and then it quite literally
17:14builds out like what your initial
17:16content pillars are. It validates the
17:17topics and researches what content has
17:20been performing so it can adapt your
17:21ideas to that. And so then you have a
17:23starting point. You can see what types
17:26of topics and ideas and content you can
17:28start posting from like a big picture.
17:30And that comes with the 30-day creator
17:32sprint which just walks you through the
17:34basics of becoming a creator. And both
17:36of those things are just five bucks.
17:38It's a pretty good deal. So, I'm going
17:40to give you a list of questions that you
17:42can ask your client or you can ask
17:44yourself if you're doing it for
17:45yourself. Or you could just take these
17:47questions and paste them into Claude or
17:49you can paste the link to this video in
17:51Eden and then chat with the video and
17:53ask it to run you through this. But all
17:55of these questions shape your brand.
17:58They have to be accounted for. And then
18:00from all of these answers, they can spin
18:01off into content topics and can become
18:04something you post over the next 6 to 12
18:07months. So when you see all of this, the
18:09natural question that might emerge is,
18:11okay, well, how do I get all of this?
18:12How do I get my entire brand across in
18:15one post? You don't. That's not how it
18:17works. That's why one viral post doing
18:19well doesn't do anything because people
18:21need to be exposed to you, your ideas,
18:24and your beliefs over a long enough time
18:25frame to gain trust in you and actually
18:28have a way to relate with you. All
18:29right, so there are a lot of questions
18:31here. Just bear with me. I'm going to
18:33run through them. You can skip through
18:34this part if you don't want to just hear
18:36them. But first, we need to understand
18:38who you help. So, who do you want to
18:40help? You should describe them as one
18:42person. What does a bad day look like
18:44for them right now? What do they say
18:46when they complain to a friend? Try to
18:48use their exact words here. What have
18:50they already tried that didn't work? And
18:52the second set of questions is based on
18:54their story or your story. So, what have
18:56you lived through that your audience is
18:58living through right now? What was the
18:59moment things changed for you, no matter
19:01how small? What have you built, tried,
19:03failed at, or figured out? You want to
19:06list these from biggest to smallest
19:07because they're all worthy. And what
19:09results can you point to for you or the
19:12people you've helped? The third set of
19:13questions is who shaped your mind? Whose
19:15books, posts, or videos do you never
19:17skip? Which ideas from them do you keep
19:19coming back to and why? Who changed how
19:22you think even if you disagree with them
19:24right now? And now the fourth set of
19:25questions is for content pillars and
19:27generating unique perspective. What
19:29could you talk about for hours? List
19:31everything even things that seem
19:33unrelated. Of those, which two or three
19:35matter most to you? How do you come at
19:37each one differently from others? As an
19:39example, you can come at a topic through
19:41psychology, or you can come at it as a
19:43former nurse. What do people ask you for
19:46advice on the most? What do you keep
19:47explaining to people over and over? The
19:49fifth set of questions is on their
19:51mission and beliefs. So, in one
19:53sentence, what do you want to help
19:55people do? What do you believe that most
19:56people in your space don't? What common
19:59advice in your field do you think is
20:00wrong? Now, questions about what you're
20:02against. So, what way of living is
20:04hurting the people you want to help?
20:06What life do you want to help them
20:07escape? What myth or habit would you get
20:10rid of if you could? So, that's like a
20:12myth in the topics that you talk about.
20:14Next is a question on why it matters
20:16right now. So, where's the urgency? A
20:18lot of brands lack this. So, what just
20:20changed in the world that most people
20:22haven't noticed yet? Now, the eighth set
20:24of questions is where you're taking them
20:26or what's the transformation? So, what
20:28does their day-to-day life look like 5
20:30years after following you? What would
20:32they proudly call themselves in their
20:34own bio? And for that, I think of Zach
20:36Pogra with obsession where people put
20:38the black flags in their bio, the the
20:40flag emoji. And then, who are you in
20:43their story? Are you their guide? Are
20:44you someone documenting the journey or
20:46someone who got out and came back with a
20:49map? And now, as bonus questions, these
20:51are for like rules that your brand has
20:53or words that they use. So, what does
20:55your ideal reader believe and do every
20:57day? List five to 12 rules. I actually
21:00wrote a tweet called the new 1% and I
21:02just listed off traits and rules and
21:04that did really well as a tweet and a
21:06lot of people related with it. And the
21:07last question, do you have names for
21:09your own ideas, methods or problems like
21:12the oneperson business, the 4-hour
21:14workday? Naming ideas or concepts is
21:16such a huge brand play and you can just
21:18test them endlessly. So now you want to
21:20keep all of this somewhere safe. If it
21:23helps, take those questions or the
21:25prompt I gave you below in the
21:27description. There's a link to it. that
21:28you can just copy paste or read the
21:30instructions on how to use it at the top
21:31and then put it in an AI tool and then
21:33just have it interview you and go on a
21:35walk and answer the questions. And if
21:37you don't want to get on a call with the
21:38client and just ask him all these
21:40questions, ask them to do that. Give
21:42them a prompt with these questions. Tell
21:43them to put it into Claude, go on a
21:45walk, turn on voice mode, and then
21:47answer the questions and then give you
21:50the result. So that was a long step one,
21:52but now we have all of the context we
21:54need to turn into a branding content. So
21:57step two is to scrape their best content
21:59or your best content if they are
22:01posting. And if you aren't posting, we
22:03have a step 2.5. And the reason we pull
22:06in their top content is to just see what
22:07ideas do they post about. What are their
22:09core ideas? We're not trying to
22:11replicate their voice, but we just need
22:13more context. And so again, you want to
22:15keep their top posts safe somewhere. It
22:17can be a notab, it can be Eden, it can
22:19be something like that. But to pull in
22:21their content, if you want to access
22:23their content across all platforms, then
22:25you can connect Eden to Claude or Chat
22:27GPT with the MCP, which gives Claude or
22:30Chat GPT access to see what posts are
22:33trending and to look at any creators
22:35posts. And so then you can use this
22:37prompt. You can screenshot it so you can
22:39use it, but it says, "Pull the best
22:41content from their social media handles,
22:4410 to 20 posts from each platform they
22:46are on. Then I want you to note down the
22:48core ideas that make them unique, the
22:49aspects of their voice that have
22:51personality, and a guess at what their
22:52worldview or philosophy is that could
22:54rally other people behind it. In
22:56essence, note down everything that led
22:57to their growth and compile it into a
23:00document. So now, step 2.5. If your
23:02client doesn't have content they've
23:05already posted, and if you don't have
23:06content that you've already posted, what
23:08do we do? Well, first you have to
23:10understand this. You must understand
23:12that your mind has been shaped by those
23:14who have impacted you the most. Your
23:16best ideas, the ones that will lead to
23:18your growth, are how you interpret the
23:20ideas you've adopted from others. It's
23:23similar to steal like an artist. But
23:25it's just how the mind works. My mind,
23:27as an example, is largely composed of
23:29ideas that have been mashed together
23:31from Naval, Leo Gura, Mihi, Chickhigh,
23:34Steven Cutotler, Ken Wilbur, Alan Watts,
23:36and just more people. The interaction of
23:39those ideas in my head plus my own life
23:41experience is what makes my ideas mine.
23:44So, what I want you to do, and you can
23:45do this in a notap or notion or whatever
23:48you're using, but I want you to create a
23:50list of the five to 10 people or
23:52creators who have impacted you the most.
23:55And I would recommend including some
23:57creators because then that gives you
23:59what is the start of an idea museum.
24:01What I call an idea museum. I think
24:03every creator needs one. And essentially
24:05what that is is just a place where you
24:08store ideas. It can be posts. It can be
24:10ideas that come to your head. It can be
24:12Kindle highlights or Xbookmarks that you
24:14import inside of Eden in the settings
24:16that go into your library so you can
24:18search through them. But what you do is
24:20whenever you see a creator that acts as
24:22somewhat of an aspirational archetype,
24:24someone who either writes really good
24:26ideas or has really good branding, I
24:28want you to go to the list tab, create a
24:31new list, and then you can add the
24:33creators to a list. That way you can see
24:35all of their content. It's like a
24:37curated social media feed. So, you don't
24:39have to scroll on social media as much
24:40to find good ideas and you can scroll
24:43their recents. You can open things like
24:45articles and you can open the reader
24:46view so that you can read and highlight
24:49and things get added to your library if
24:51you want them to. And then you can
24:52filter by top liked as well if you want
24:54to see their best ideas. And one thing
24:57that I think is a bit underrated with
24:59the Claude MCP or just Eden is that you
25:02can search creators in specific topics.
25:04So if you don't know what creators are
25:06good, then just ask the chat for
25:08creators who are doing well in a
25:09specific topic. And then taking that
25:11even further is you can ask it to break
25:14down what ideas and strategies led to
25:17their growth. And then it will give you
25:19a strategy that you could potentially
25:21take and apply to your own brand. And
25:23now what we're not doing here is just
25:24directly ripping ideas or the content. I
25:27hate that that even has to be said
25:29nowadays because it's like the first
25:31thing that comes to people's mind
25:32because a few people ruined it for the
25:34rest of us. But what does a designer do
25:36when they start a project? They create
25:38an inspiration board. They start looking
25:40at other people's websites. They think,
25:42hm, I like how these buttons are
25:44designed. I like how I like the heading
25:45font. I like the placement of this
25:47section. And they pull from multiple
25:49sources to get creative and create their
25:51own. So, there's a fine line between
25:53directly copying and just doing what an
25:56artist does. And I want you to air
25:58toward the side of using everything
26:00we've talked about as inspiration so you
26:03can find your own creative way. So
26:05another thing you can do here, the
26:06prompt that I put on screen before, the
26:08shorter one about pulling the best posts
26:10from the client's social media handles
26:13or your social media handles, you can do
26:15it with the creators that you add to the
26:17list. Just take the same prompt and put
26:19the creators handles in instead. So we
26:21have a ton of context now. We have what
26:23what I hope is a big old brand document
26:26with everything unique about the client
26:28from step one. And then we have their
26:30best ideas or your best ideas or your
26:33thinker's best ideas. So you just have a
26:36lot to work with. Now step three is
26:38turning this into a content map. So you
26:41know what ideas to turn into posts and
26:44preferably this would be
26:45researchedbacked. So you have the ideas,
26:47you have the brand context, but now we
26:49need to look at the market and think,
26:51okay, what is doing well here and how
26:53can we create our own version that
26:55maintains our uniqueness. So again, you
26:57need to be able to research with AI
27:00here. You can use an app like Ampify and
27:02just scrape a ton of social media posts,
27:05but you can't see what's performing
27:06across all of them. So again, I know I'm
27:09talking about Eden a lot, but it's
27:10literally the only app that can do this,
27:12which is search what's performing across
27:15social media platforms. You can use
27:17Grockbot. And Grockbot is very cool, but
27:19you have to understand that it can only
27:21access Twitter, unless you connect Eden
27:23to Grockpot to Grockpot. Connect Eden to
27:26Grockpot. I keep saying Grockpot. Okay,
27:29Grockpot is Grock. We're just going to
27:31call it Crockpot. So, what you're going
27:33to do is use this prompt that we're
27:35going to go over and you plug the two
27:37things you have in like let's say the
27:39brand context document from step one
27:41that has their best posts and the notes
27:43around it. Put that in a document and
27:45then we'll use it here. So, here's the
27:46prompt. You can screenshot it again, but
27:48essentially it says, I want you to
27:49create a researchback content map. Three
27:51to four unique and broad content pillars
27:53that branch into five to seven topics
27:55that are both based on ideas that are
27:57working through my own unique lens based
27:59on the brand document and the content
28:01document. Branching off each topic
28:03should be five to 10 ideas that are
28:05likely to perform well with four to five
28:07angles branching off of each of those
28:09ideas. Look over my brand in content
28:11docs. Pull potential pillars and my lens
28:14out of it. Then use Eden to research
28:16what's performing across platforms in
28:18those topics. We want a unique content
28:21map, but we want to merge it with
28:22patterns that have been proven to
28:24perform over the past 6 to 12 months.
28:26Put the output in an easyto- read
28:28document. And now what you could do if
28:30you want to have some fun is open up
28:32Cloud Code, put the content map in
28:34there, the document that it creates, and
28:35tell it to create a visual of this,
28:37something visually stunning, and then
28:39you'll have one of those like little 3D
28:41things, like a 3D website that you can
28:42go and look at. And it's cool. And now,
28:44if you want, you can have Eden or Claude
28:47like draft the ideas as scripts, but I
28:50wouldn't really recommend that. I'd
28:52recommend trying to write them yourself
28:53and getting good at that skill. But if I
28:56were to give one tip, if you are going
28:58to do it is make sure that with whatever
29:01idea you write, the AI pairs it with the
29:04best validated post structure it can for
29:08that idea. What I mean by that is rather
29:10than just letting Claude draft it with
29:12whatever it thinks is a good draft, have
29:14it pull ideas or posts from Eden that
29:18are already doing well in that topic and
29:20then use the structure of the post to
29:23plug your own idea into it. And now I
29:25think it's hard to deny that you
29:27wouldn't see results in your own brand
29:29and content or your client's branding
29:31content with this process that we just
29:33went over. So now point four, we just
29:35need to learn how to land your first
29:38client. Now a few years ago, my friend
29:40JK Molina, some of you know him, he's
29:42the guy who essentially started the
29:43trend of becoming a Twitter ghost
29:45writer, which is now like a big
29:47industry. He sent me a DM and it went
29:49something like this. Dan, I know you
29:51don't want anyone to write for you
29:52because I used to be extremely adamant
29:54on that and I still am, but I wrote 10
29:56posts for you anyway. Try posting them.
29:58If you like them, then let me write more
30:00or just give me a testimonial. And now
30:02before I was doing social media stuff or
30:05writing, I was a freelancer and cold
30:07outreach was just hell. You'd cold email
30:10someone. I would cold email like
30:11CrossFit gyms and most of them wouldn't
30:13respond. The majority of them would just
30:15tell me to [ __ ] off essentially. And
30:17it's like, oh, that's a great way to
30:18spend two 3 to four hours of my day. And
30:20then the small small percentage that did
30:22say yes and get on a call, it's like you
30:24don't know whether or not you're going
30:25to get that payment. And so when I got
30:27this DM from JK Molina, I'm like this is
30:30incredible. It's like such a natural way
30:33of just providing value and potentially
30:35landing a client from it. And for
30:36something like ghostriting, that could
30:38be like a $2,000 client, a $5,000
30:40client, depends on how much results you
30:42have, but you can start smaller. But
30:44what you could do, what the strategy is,
30:46is you find someone who you think would
30:48be your dream client. That could be a
30:50busy creator or a founder or people who
30:53are just struggling to grow, but you
30:54know they have businesses. So, if they
30:56do grow, then you know that they're
30:58going to value your service because it's
31:00preferably leading to a direct ROI.
31:02They're making more sales or seeing some
31:04kind of growth in their business. And
31:06so, what you do is you do everything we
31:09just did above. Remember, it's one
31:10prompt. The one prompt is in the
31:12description. You take that one prompt.
31:14It's free. There's no payw wall. There's
31:15no email opt-in either. You take the
31:18prompt, you put it into Claude or Eden,
31:20and then you run through it for the
31:22dream client that doesn't even know who
31:24you are yet. You create their content
31:26map for them and you create 10 posts, 10
31:29draft posts and then you send them the
31:32picture of the content map and the 10
31:34posts and just say, "Hey, post one of
31:36these. If it does well, then we can talk
31:38about working together." This is what's
31:40called the permissionless apprentice
31:41approach. And now, if DMs don't work,
31:43because you can send like 10 DMs a day
31:46or five DMs a day, and I'd be surprised
31:48if you didn't land a client, but if you
31:49want to increase your chances, you could
31:52create a video like this. And
31:54essentially I saw this reel and in it
31:56this guy hooked them in with Grant
31:58Cardone needs a new creative director
32:00and this is my application. It seems
32:02like his content is stuck in 2016. And
32:04then what he did is he just went through
32:06what his post could look like and his
32:09content strategy. So if you do this but
32:11show the process of you using the prompt
32:14creating the content map and then
32:15showing what 10 of their posts could
32:17look like for someone who is somewhat of
32:19a celebrity or just someone on social
32:21media who's going to notice it. then
32:22that's a great way of getting in front
32:24of them. Grant Cardone responded to this
32:26reel saying, "Hit me. I'm stuck." So,
32:29who knows? This could be his future
32:31content strategist simply because he
32:32created a 60-second video. So, I hope
32:34this was helpful. As a reminder, the
32:36workshops for the Second Renaissance,
32:38the first one on writing a newsletter
32:41that people can't help but read, that
32:42also applies to Substack articles or X
32:45articles if you want to learn how to
32:46write those. That workshop is November
32:4810th, so you can join that at eden.so.
32:51Sworkshop
32:53and I'll see you there.

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