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The Mom Who Mastered Claude: The Fastest Way To Make Your First Million Using AI (3 Step Framework!) — Transcript

by The Calum Johnson Show · 16,989 words · 2,439 segments · language en · Watch on YouTube

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0:00This AI revolution was not made for a
0:02tech person. It was actually made for
0:04the everyday person. But I don't have a
0:06tech background. I literally went from
0:08zero dollars to now close to touching a
0:11million dollars just by leveraging AI.
0:14You can build a oneperson
0:16team into a million-doll entity right
0:19now. And I don't push people to be an AI
0:21expert, neither an AI consultant.
0:23>> What is the first step that you would
0:25have them do? This framework that I'm
0:27about to talk about is exactly what I
0:30went through. The very first thing is
0:31you're going to
0:35Before we get into the episode, I have
0:37to say that it's pretty surreal to me
0:39that I get to do this and record this
0:41show for you guys and so many of you
0:44tune in and leave comments and likes on
0:46the content. The reason why I do this
0:49show and I record every single week is
0:51that I want to show that anything is
0:53possible. Any dream, any delusion that
0:56you have in your mind right now, you can
0:58bring it to reality. One of my goals at
1:01the moment is that I have this crazy
1:03delusional dream that this time next
1:05year we'll reach a million subscribers
1:07on this channel. And so, if you click
1:09that subscribe button, the promise that
1:11I'll make to you is that we're going to
1:13improve this show every single week. And
1:15so, I want to take you on that journey
1:17with me. So, hit that subscribe button
1:18and let's get into the show. I was
1:20watching one of your reels and one of
1:22the things that you said, you said, "I
1:24help everyday people turn AI into
1:27ownership."
1:29And when I was listening, the wording of
1:31that felt very intentional to me. And so
1:33where I wanted to begin
1:35is in practical terms for the person who
1:38might not be familiar with you or your
1:39background,
1:41what is it that you do? And then more
1:43importantly, who do you do it for?
1:46>> Awesome. So, I'm I'm actually going to
1:49just declare something for your audience
1:51is I do this to be able to birth out
1:55millionaires in the AI revolution that
1:58has always been overlooked. So, I do it
2:01for the individuals that didn't come
2:02from families that were having these
2:04tech discussions around their family
2:07tables. That's who I do it for because
2:10this AI revolution was not made for a
2:13tech person. It was actually made for
2:15the everyday person. And once I figured
2:18that out, I became on a mission and I'm
2:22literally dedicating the next two
2:24decades of my life to not just
2:26inspiring,
2:28not just motivating people to come to
2:30the AI table, but declaring that this is
2:34built for them. So that's the movement
2:36that I'm on and that's the mission that
2:38I'm on is that I want to be able to
2:40birth out millionaires from this AI
2:43revolution. And it is not something that
2:45I say to inspire anyone because and I'm
2:48going to declare it for your audience
2:49right now is that after they watch this
2:51episode, they will have the map, the
2:54steps, the money figures to be able to
2:57make that happen. The only thing I ask
2:59of them is once they hit that
3:02millionaire mark that they come back and
3:04they report it back to you.
3:06>> Yeah. Yeah. Put it back to us. Um I
3:09think that's like a beautiful intention.
3:12And you know what? cuz you you spoke
3:13about um like birthing millionaires
3:16>> and even in the the line that I read out
3:18I help everyday people turn AI into
3:21ownership. Um the ownership word felt
3:24important and intentional.
3:27Why is that? Like why specifically was
3:30ownership such an emphasis for you? I
3:33come from a background where I've always
3:35worked for someone else, always building
3:38somebody else's empire and I was always
3:42trying to
3:44figure out how do I build something that
3:47outlasts me and I always came back to
3:50this theory that if I continue to work
3:53for somebody else and I continue to
3:56build their table, I actually owned
3:58nothing at all. So ownership is very
4:00important to me because it doesn't just
4:02impact me, but it impacts the
4:04generations to come. It impacts your
4:06lineage. It impacts your bloodline. It
4:09impacts that your your family, your
4:11sisters, your brother, your your kids.
4:13That's the importance of ownership
4:15because I can't pass down somebody
4:17else's empire.
4:19>> If I'm going to and I love corporate,
4:21right? Cuz they were my top investors
4:23for a very long time. They just didn't
4:24know. But I'm proc corporate, but I'm
4:27also pro owning something that I can
4:29pass down. And not just pass down for
4:33somebody else, but also pass down to
4:35myself. So when AI came about and I
4:40started leveraging it and using it, I
4:42started realizing that I was born in a
4:47generation in a time such as this and I
4:50needed other people to experience that
4:51as well. So that became super important
4:53to me. I have a son. and he's 12 years
4:55old. Every day I wake up, I'm always
4:57thinking, what could I do to not just
5:00impact myself, but to impact his life?
5:02Give him the things that I wasn't able
5:04to experience. But it even goes back
5:07into my bloodline. I come from a family
5:10full of entrepreneurs.
5:12Like when I think about my home, I
5:15always have to go back to my foundation.
5:18Waking up in my household, I came from a
5:21two-bedroom apartment with about 10 to
5:24sometimes 13 of us living in a
5:26two-bedroom. But every day, the message
5:28was always the same, especially from my
5:30father. He always said that, "I don't
5:33want to work for anyone else. I want to
5:35work for myself." And mind you, this was
5:37a long time ago. So, back then, our
5:39mindset didn't really understand that
5:41way of thinking. But now that I'm older,
5:44I completely understand. I understood it
5:46because if you continue to work for
5:48somebody else, you actually don't own
5:51anything. They could replace you. They
5:53own the infrastructure. They own the
5:55systems. They own the client list. So
5:57that's why it's so easy for them to
5:59replace you with somebody else. And I
6:01caught wind of that really early. So
6:05that's the importance to ownership for
6:07me. It's owning something that has my
6:12name on it. It's owning the table. It's
6:15o owning the building. It's owning the
6:18bricks that build the building. Right.
6:20That's how important it is to me.
6:22You know, one thing I think that's um so
6:25interesting about your your background
6:27because you mentioned these like
6:28entrepreneurial influences that you had
6:31an extremely early age, especially from
6:33your dad, but you've worked in uh sales
6:38in corporate for like 20 years. Uh
6:41you've been involved with AI for over
6:43eight years. And so one of the thing
6:46that's interesting that you said, you
6:47said uh once you see the power of
6:49ownership, you can't unsee it.
6:52>> And so I'm curious for you to just share
6:55it with people that first experience
6:58like that first powerful almost like
7:01this light bulb moment where you
7:03experienced the power of ownership. Like
7:06take us back there.
7:08>> Absolutely. So, I think the biggest
7:10thing I'll talk about is when I was 9
7:13years old, I started my first company
7:16called Razledazzle. And I talk about
7:18this all the time. And at that time, a
7:22lot of the young uh the young girls
7:25loved these beads. And I remember
7:27walking into those to the stores and
7:30seeing the young girls trying to try on
7:32these beads, which is these bracelets,
7:34and they couldn't afford it. So, I
7:37remember putting together the little
7:39money that I had and buying the beads
7:42from a warehouse and taking those beads
7:44to my two-bedroom uh condo and renting
7:48out the party room downstairs and
7:51inviting these young girls over to buy
7:54the beads at a fraction of the cost. And
7:56I sold them for 25 cents. back then. I
7:59don't want to expose my age, but back
8:01then that was like being able to see the
8:05exchange of money from their hands to my
8:08hands and then going upstairs and
8:10counting the money. That is that was
8:13ownership right there. And I sat back
8:16and at the age of 9 years old, I'm like,
8:18my gosh, all I have to do is just sell.
8:23And that's where I got introduced to
8:25sales. And that's the first experience
8:28that I had to ownership. After that, I
8:31became very intentional with what I did.
8:33And I remember, you know, leaving
8:36college and having that burning desire
8:38and then experiencing working for
8:40different companies. And there was an
8:43opportunity that was presented to me to
8:45enter the insurance field. And when I
8:48entered it, I had two options. I could
8:50work for somebody else or I can build my
8:53own book of business. And mind you,
8:55building your own bucket business at
8:56that time, especially as a woman, but
8:59also as a woman of color was very
9:02difficult. So instead of me going to
9:04work for customer service or working for
9:06a company, I decided to actually build
9:08myself into
9:10insurance broker. That's what they
9:11called them. And I built my book of
9:13business. And that's when I started
9:15experiencing ownership. Instead of me
9:17getting capped at a salary, I had
9:19unlimited amount of control over my
9:21income based off of the input that I put
9:24in dictated the output. So, like I said,
9:28once you see it, you can't unsee it. So
9:31my first commission check I was about 20
9:3619 or 20 years old and most individuals
9:39at that time were working for McDonald's
9:41or some sort of fast food chain but I
9:44was building my own solid book of
9:45business meaning ownership. My first
9:47commission check was $11,000.
9:51>> And I got that within 30 days.
9:53>> You talk about feeling. I remember
9:56sitting there and conversing with with
9:59my friends and they're talking about
10:00hundreds of dollars, right? Getting
10:02$500, but I got $11,000.
10:05>> And I sat there and I said, "My gosh,
10:08this is what ownership looks like where
10:10you have control
10:13over the out the output based off of
10:16your input. And if you actually do a
10:18contrast to that, when you work for a
10:21company, it doesn't matter how much you
10:23put in, you're still gonna you're just
10:25paying they're paying you for a seat.
10:26>> You're capped. Yeah.
10:28>> You're 100% capped. So the math started
10:31mathing. And I was like, "Wow, I never
10:35actually want to put myself in a
10:37position where my salary is capped." Um,
10:41but I was like, "No, I got to make this
10:43work." So, I got obsessed with sales
10:46because all I had to do was communicate.
10:48I doubled down on it. So, when we talk
10:51about ownership, like I said, when you
10:53see it, you can't unsee it. Because when
10:55I got my first check, I was like, my I
10:58didn't even cash it.
10:59>> I was just in disbelief. I was like,
11:02"Wow, now I can give money to my mom.
11:05Now I can buy a new car." Which I
11:07literally did. I took my funds and I
11:10bought myself a new car. And I started
11:12like really doubling down on learning
11:15the skill, but not just learning it,
11:18owning the skill, owning that mindset to
11:21say, "Okay, this is what I'm good at,
11:23right?" I actually ignored my
11:25weaknesses. I said, "No, I want to focus
11:27on my strengths." So, I doubled down on
11:30what I was good at, and the rest became
11:32history. Month over month, I became top
11:34producer everywhere I went. And I became
11:37obsessed with not just the money, it was
11:40obsessed with the impact because in my
11:42mind I'm like, people aren't really
11:45buying the product, they're buying me.
11:48>> Yeah. You know what you cuz you um one
11:51of the things you talk about and we even
11:53spoke about this before is uh you had
11:56this like burning desire to be
11:58successful. And I think for a lot of
12:01people, especially right now, especially
12:03people that like they're the bread
12:06winner in their family, you know, like
12:08they feel the pressure of that and the
12:10responsibility whether it's for their
12:12son, their daughter, their elderly
12:15parents, like they feel that
12:16responsibility.
12:18And then I think about what you
12:19mentioned with uh having control over
12:22your income. And we're at a time right
12:24now where people feel the opposite of
12:26that,
12:26>> right? They feel like they're like this
12:28moving piece and especially when we talk
12:30about AI, it's like this wave is coming
12:33and I'm going to either be replaced or
12:36out of the job or not as valuable as a
12:38result. And so there was something that
12:40you said when we spoke before this that
12:44I wanted you to elaborate on which is
12:46you said what's important is seeing that
12:50there's a trillion dollars of this AI
12:52pie and making sure that you don't miss
12:55out on that wave in the same way that
12:57people missed out on the internet wave.
13:00Can you just elaborate on that piece and
13:02what you're seeing from your vantage
13:04point given the people and the clients
13:06that you work with this trillion dollars
13:09of this AI pie? Okay. So, my AI agent
13:13Johnny recently sent me this beautiful
13:15pre-ep episode outline that I send to
13:18guests before we record with them. And
13:20he did this without me doing any
13:22prompting or even asking him to do it.
13:24And when I think about that, that is
13:27insane to me. And so, a quick behind the
13:29scenes on the show. Before we record an
13:32episode, we do a precall with each
13:34guest. And then after that precall, I'll
13:37draft up an episode outline of exactly
13:39how I want to structure the episode. And
13:41we'll send that to the guest. And
13:43usually it takes me anywhere from 2 to 3
13:46hours to come up with this outline. And
13:48I do all of it in a plain text document.
13:51And so I came into the hyper agent
13:53platform here to build an agent that
13:55could do this for me because I wanted to
13:58get my time back and I wanted to create
14:00beautiful looking outlines that would
14:02impress our guests. And so I clicked
14:05create with chat here. I gave it some
14:07basic information on what I wanted to
14:09build and it just created the whole
14:11agent for me. Hyper agent made it really
14:14easy. And then after the pre-call that
14:16we did, I got this Slack message from my
14:19agent, Johnny, with a link to a finished
14:22outline literally 10 minutes after the
14:25preall. I didn't have to prompt it. I
14:27didn't even ask it to do this. It just
14:30knows what to do after every preall,
14:33which is mindblowing to me. And Johnny's
14:35just my first agent that I've created
14:37with Hyper Agents. And so if you want to
14:39finally create your first AI agent and
14:41have it be easy and simple, go to that
14:44link in the description to get $500 of
14:47free credits with Hyper Agent to do
14:50exactly that. Okay, so if you're
14:52watching this episode, I know you're
14:53probably the kind of person who's always
14:55looking for the new AI tool that will
14:57make your life easier. And so I wanted
14:59to show you guys this partnership
15:01proposal that I created with Gamma, the
15:04sponsor of today's episode, that made my
15:06life a lot easier. And so to give the
15:09context, I've always wanted to create a
15:11presentation like this that we could
15:13send to potential sponsors, but I'd
15:15never gotten around to it because I'm
15:17not a designer. And then number two, I
15:19didn't want to spend a ton of money on a
15:21designer. And third, even if I was half
15:23good at design, it would have taken me
15:25at least a couple of days to create a
15:28presentation to this level. But with
15:30Gamma, I just had to come in here. I
15:33clicked on create from template. And
15:35Gamma actually has a partnership
15:37proposal template built right in here.
15:40And then I just come in and I give it
15:42context on exactly what the proposal
15:44should do. And then I hit generate. And
15:47in literally under 20 minutes, I have
15:50this beautiful looking presentation. And
15:52honestly, the first output didn't look
15:54exactly the way that I wanted it to. And
15:56so, I just open up Gamma's agent right
15:58here, and I tell it exactly what I don't
16:01like and what I wanted to change, and it
16:03just did it for me. And so, if you're
16:05someone that's listening and you want to
16:06create presentations like this for
16:08yourself, just go to the link in the
16:10description to try Gamma today. Thank
16:13you to Gamma for sponsoring this
16:15episode. Let's get back to the show.
16:17>> Well, there is a there's a trillion
16:19dollars on the table. And
16:22what's happening right now is AI is
16:26being used to cause panic.
16:29But AI is actually exposing that the
16:32things that we thought were safe is
16:33actually unsafe.
16:35So, it's not an AI problem. It's the
16:38fact that we're now being exposed to the
16:40truth. that actually working for an
16:43organization or a company, it was
16:45actually never safe at all. So yes,
16:47there is a trillion dollars on the table
16:49and the people that are on the sidelines
16:50need to get into the game because once
16:52they figure out, okay, I can leverage AI
16:56to multiply what I'm doing to build and
16:59scale a business. like when I was
17:01starting out and building businesses cuz
17:04I started and stopped many businesses
17:06but you would have to have at least 10
17:08to 30 sometimes $50,000 to start a
17:11business and now really all you need is
17:13a laptop and $500.
17:16So that's why I say there's a trillion
17:18dollars on the table and the issue that
17:22I'm seeing is a lot of people are going
17:24through life on autopilot.
17:26They're doing the same thing, right?
17:29expecting different results, not
17:30realizing that the economy has actually
17:34changed, that you don't need to actually
17:37go and work 9 to5. And I'm not putting
17:40down 9 to5, but this is what my message
17:42is is ownership is that you don't have
17:44to run to a company. You can actually
17:47sacrifice your time and pour your energy
17:50into building something that you can
17:52own. And that's why I say there's a
17:53trillion dollars on the table because
17:55right now you can leverage AI to solve
17:58so much problems right now where you can
18:01build those problems into a business and
18:04actually taking those problems and those
18:07solutions that you build and actually
18:09approaching those companies that need
18:10help. So yes, there is a trillion
18:13dollars on the table and now is not a
18:16time to panic. I have more of a mindset
18:20of abundance,
18:23right? And that's very important to me
18:26is that when I'm looking at the AI
18:29table, I'm not looking at it from a
18:32panic position cuz I've been there. But
18:35once you get over the hump of fear and
18:37you start strategizing and you have a
18:39strategy, things will start playing out.
18:42And I literally went from $0 to, you
18:46know, now close to touching a million
18:48dollars just by leveraging AI because we
18:50could rewire and become a bread winner
18:52right now. You could make four, five,
18:54six figures a month leveraging AI. There
18:57was a man that was just announced as a
18:59trillionaire and he has infrastructure
19:02in AI. So people are showing you where
19:05the money is flowing. So I'm going to
19:07walk towards where the money is flowing,
19:08which is the eye. And I'm I want
19:10everybody to come with me because there
19:12is enough like trillion dollars. Like
19:14you can think about if everybody was to
19:16double down and learn AI, build with AI,
19:19they can get a piece of that pie, not
19:21just for themselves, but they can
19:23actually take a piece of that pie,
19:26retire their mom, retire their dad, give
19:28something back to their sisters and
19:30brothers, and also then show them how
19:33they're they can make their own
19:35ownership from it too, right? So, it's
19:38like impacting your whole family. So,
19:40that's so important to me.
19:41>> Yeah. You know, so we're going to uh
19:43we're going to get into the steps and it
19:45was something that you and I spoke about
19:47even before we started recording of like
19:49we want this conversation to be so
19:52practical and how people can get started
19:54and the steps to actually building a
19:56business and using AI in your business.
19:59Before we do though, I want to go back
20:00to the the beginning of your story
20:04specifically with uh AI because speaking
20:08today, you run a consulting business.
20:12You help people uh build their companies
20:15using AI. You're doing $200,000 a month.
20:19Uh but in the beginning, and and this is
20:21what you said. You said, "I became very
20:23obsessed with this technology about 8
20:26years ago. I then spent about 10,000
20:29hours plus learning about it. And so I
20:32think one of the thing that's
20:33interesting to me because a lot of
20:35people are getting into this space right
20:36now because it's trendy,
20:38>> right?
20:38>> But you've been doing this for 8 years.
20:40>> Um, and you've put in the 10,000 hours.
20:43It's always like we hear that, right?
20:44The 10,000 hours is mastery. And so if
20:48you take us back to that origin,
20:51what event, what is the trigger point or
20:56even like the light bulb moment
20:59that makes you as you in your words, I
21:01became very obsessed about this
21:03technology like what prompted that?
21:06>> What prompted it? Wow. I got laid off
21:11from my job. That's what prompted it.
21:14And it was such a like I was actually
21:16going through a major transition in my
21:20personal life as well. So it was like a
21:24tipping point where it almost like I
21:26didn't have any choice. But I just
21:29remember working for a company and
21:31supporting them, pouring in like
21:34unlimited hours and then boom, getting
21:39an HR. I don't know if anybody has
21:40experienced getting laid off, but you
21:42get this like HR calendar invite and
21:45you're just like, what is this about?
21:46And and from my perspective, it was
21:48actually it said team meeting. So, I
21:50actually showed up thinking it was a
21:52team meeting, not realizing it was just
21:54me and a couple of individuals in the
21:56room in HR and uh they had told me that
22:00they were laying off uh they were doing
22:02layoffs in tears and we were the first
22:04and I was actually in seuite
22:08so I was getting paid like six figures.
22:09It was a fantastic run. Um I was
22:12actually working for a firm that was
22:14focused on technology as well. Um but
22:17yeah, I showed up to a meeting one day
22:19and there was about seven of us and they
22:22were they told us that we were getting
22:23let let go. Mind you, I was like the top
22:27performer of the whole like to be honest
22:30of the whole company. I impacted it. Um
22:33and like let's talk about profits and
22:36revenue. Like when I would get those
22:38Excel sheets compared to what I was
22:40getting paid, the math was like 10 times
22:42more. like they were getting paid 2
22:44million a month and I was getting paid,
22:46you know, six figures a year. So when I
22:49started looking at the math, I'm like
22:51the impact that I had towards those
22:52numbers, it just didn't make sense to
22:54me. And I think that allowed me to get
22:59really emotional because I was like, you
23:01give your all to a company and just for
23:04them to turn around and lay you off in
23:08the first batch. That was the tipping
23:11point that sparked something with me
23:14because when I left the company and I
23:17would check in with my old colleagues
23:19that were remaining,
23:21I actually found out that they were
23:23replacing people to technology.
23:26>> So everything that I was doing was
23:28actually becoming they were monitoring
23:30it so they can push it to technology. So
23:33I didn't realize that I was actually
23:36um pushing myself out of the company by
23:39giving them as much information as
23:40possible. And this was before AI to be
23:42honest. So that was the tipping point
23:45that took place. And I was just at a
23:47point where you know many people would
23:49have bet on stocks. Many people would
23:52have bet on going back into finding
23:56another job. But there was something
23:58inside of me that reignited even from
24:00when I was a little girl. Fast forward
24:02to now to that tipping point was that
24:05burning desire to be successful. And at
24:08that point I had given about 17 years of
24:10my life to other people's empires and
24:13dreams. And I remember sitting there
24:15just saying what am I going to do? Even
24:18though I got a severance I was like what
24:20am I going to do? because I became so
24:24engulfed with the title
24:27>> walking around saying that I was a VP
24:30and you know what I mean and this is
24:32like the story of everybody that you
24:35know you try to rise to see sweet and I
24:37I did that and then being able to go
24:39from that to feeling nothing because the
24:42title was ripped ripped from me it was
24:45devastating
24:47but I have this rule that I live by we
24:50do 60sec seconds to vent and cry, but we
24:53got to figure out a solution. So, I
24:56literally allowed myself to have that
24:58moment, but then I wiped my tears away
25:01and I said, I got to figure this out.
25:04And that part of that part of that
25:06emotion comes from my mother. She's a
25:09very resilient woman. So, it's almost
25:12like it didn't matter what she what when
25:15people told her no, she always found a
25:16way. So, that side kind of like came
25:19into me. I was like, I got to find a
25:21way.
25:22I literally took my severance pay and
25:25invested it into learning coding.
25:29I took my severance pay and I invested
25:32it into certifications. I actually went
25:35on a certification run. I have over 25
25:38certifications. I like went back to
25:41backto backto back learning and then in
25:43one of those certifications AI popped up
25:47>> and that's when I was like wait what is
25:49this because remember I don't have a
25:51tech background I have a sales
25:53background but and I was doing something
25:55so different right I was like what is
25:59this
26:01and then literally a couple of months
26:02from that I was then exposed to chachi
26:07PT and it started to all click and I
26:11took my severance, pushed it into
26:14certifications, but then I also pushed
26:16it into building my business. So instead
26:19of me just staying where I was, that
26:22would have been strategy. I actually
26:25took that pain and I said, I'm going to
26:28make noise and I'm going to make my
26:30success make the noise. So it was almost
26:34like cuz people love to get be
26:35revengeful,
26:37but for me my revenge is success. So
26:41every day that I woke up in that moment,
26:44I kept thinking, I'm going to prove them
26:46wrong. I'm going to do this. I'm going
26:48to make sure that I could win, right? So
26:51that was my mindset. And mind you, as I
26:54talked through it, it seems like, okay,
26:56well, she just pushed through. Every day
26:58was a was a pressure. I felt like I was
27:00in a pressure cooker because you're
27:02going from a mindset of being a
27:03corporate individual getting paid every
27:06two weeks, your paycheck is always on
27:08time, never missed
27:10>> to going from uh having to go find who's
27:14going to pay you.
27:15>> You never know when
27:17>> you never know when
27:18>> you can go months without getting paid
27:22and have like a big huge month. So that
27:25mind there was it was so much rewiring
27:28that I had to do and mind you I was also
27:31going through a huge personal trans uh
27:33transformation as well right I was
27:36leaving a a very long relationship and
27:39this will resonate with people like
27:42that's going through transitions in
27:43their life it's like people will always
27:46say well life is happening I'm just
27:48going to just let it happen no I decided
27:50to leverage every pain every obstacle as
27:53an opportunity for me to be able to win.
27:56And I became a shark. Just as much as I
27:58was a shark for other companies, I
28:00became a shark. Meaning that every day I
28:02woke up, I was like, "Okay, I'm going to
28:05make sure that I'm going to learn as
28:07much as possible." But I came up with a
28:10strategy that I already knew how to run
28:14a successful business because I had 17
28:17years backed of success track record of
28:20running other people's empire, right? I
28:24was the person that ran a lot of these
28:25companies, came up with strategies, came
28:27up with blueprints, came up with
28:29learning initiatives. I took all of that
28:32and I just built it into my business. We
28:35went like uh month one nothing, month
28:38two, nothing. Month three nothing. And I
28:42remember inviting my mom over just
28:44telling her like I'm done. Like I'm I'm
28:46going to go back and work for another
28:47company. There was actually this big um
28:50contract that I was waiting for. And I
28:51remember my mom was in the living room
28:52and I'm like, I don't know what I'm
28:54going to do. If I don't get this
28:55contract, I'm going to have to figure
28:56something out. And lo and behold, it was
29:01around 12:00 a.m. I got a notification
29:04of $14,000 getting transferred into my
29:07account. The contract came through
29:09>> and my mom was still there on the couch.
29:10Mind you, she thought it was $7,000, but
29:13for the record, it was a $14,000
29:15contract. Um, but I remember turning to
29:18my mom and I was like, "Oh my gosh,
29:23this is it. This is ownership.
29:27This is what it feels like being able to
29:30cuz I went 3 months of just
29:33right." And then all of a sudden, boom,
29:35$14,000.
29:36And I remember thinking, I already know
29:39what it takes to have a successful
29:41business cuz I've already done it for
29:42others. So I started to just like
29:45execute, create systems, frameworks,
29:48doubling down on AI, learning it as much
29:50as possible and being able to then apply
29:53everything into my business to the point
29:56where every day now it still feels like
29:58a pressure cooker. That that feeling I
30:00just got used to it, but it's now
30:03understanding my worth was never tied to
30:06a title. It was always tied to me. I'm
30:09the bread winner. I'm the one that's
30:12going to impact my own paycheck. I I
30:15will never go back to have somebody
30:16control my input to output.
30:19>> Yeah.
30:19>> Does that make sense?
30:20>> Yeah. You know what? There's um Edwina,
30:23there's like a there's a power in your
30:26story,
30:27you know, there's a there's a power in
30:28your story because I think about that
30:31um we put so much of our identity and
30:35almost like our sense of worth to an
30:37extent in our job. Like I even think
30:39about you know living in New York like
30:41conversations that you'll have meeting
30:44someone and in the first few questions
30:46what do you do you know it's like it
30:48really kind of encapsulates who we are
30:50to a certain extent and so when you go
30:53from that
30:55and then so abruptly to like you don't
30:58have that to lean on like you there's
31:01nothing that you you can't tell people
31:03oh I'm a VP at this or I work here
31:05there's nothing and for a lot of people
31:08and I've seen it firsthand. It's like
31:10that can destroy their confidence like
31:12people never recover from that moment.
31:16>> And so I think to myself even as I just
31:17listen to your story
31:20of that person sitting at home or that
31:23person that's going through that
31:25experience right now where it's like
31:28this happened.
31:31I've been laid off but not just me like
31:33my team has been laid off. like there's
31:36not really it almost feels like there's
31:37not a value to my skill set at this
31:39point.
31:40To that human being that is in that
31:42experience right now given what you've
31:45achieved and how you turned it around
31:47and getting to that first point where
31:48you close a $14,000 contract and seeing
31:52the value of AI.
31:54What would be your advice to that
31:57person? What would you have wanted to
32:00hear in that moment when you're stepping
32:02out of that meeting room and it's like I
32:05went in as a VP or I went in as a
32:08manager and now there's nothing there.
32:11What would you say to that human being?
32:14>> You were made for the a time such as
32:16this. A lot of time people don't realize
32:19that they go through seasons in life and
32:21when you understand the season that
32:23you're in uh you will go through these
32:25seasons and you will go through a season
32:27of disruption.
32:29I always think about how a plant even
32:32comes to to f fertion, right? It's the
32:36soil. The soil has to go through
32:38disruption where you're taking a seed
32:40and you're planting the soil in you're
32:42taking the seed and planting it into the
32:44soil.
32:45I talk in analogies because that's the
32:47only way I can connect things. But
32:49that's how I felt like I was I was going
32:52through a season of disruption, not
32:54realizing that it's necessary so you can
32:57see your worth. A lot of the times, like
33:00you said, we tie our worth to these
33:02titles and when that title is gone, you
33:05feel like you're nothing. Cuz you're
33:07right, when you go into your friend
33:10group and your circle and people ask,
33:12well, what do you do? You you what do
33:15you do? Right? So if I can give any
33:18advice, like I said, it's understanding
33:19that seasons take place in your life for
33:21a reason. And you were meant for a time
33:24such as this. You will go through a
33:28whole 180 of relearning who you are.
33:31This is not a step down. This is
33:33actually a step up because it allows you
33:35to see that you being tied to the job
33:39title was actually limiting your
33:42success. It's a it's a limitation
33:44because once the title left me I felt
33:47like I had nothing but then the like I
33:50said the next day I'm like no I have
33:51everything. I actually co-created and
33:54built these billion-dollar companies. I
33:56was the one saying yes and no and CEOs
33:59would leverage my ability to say should
34:02we move should we not go. So I was like
34:04no I'm everything. So if I can give
34:07somebody advice is understanding there's
34:10seasons but understanding that you were
34:12built for this that this is happening
34:14for a reason. You've had a burning
34:17desire to build something that you could
34:19say this is mine
34:21>> and this is your time. We have leverage.
34:24We have AI.
34:26like
34:28I've like I've never seen it in my whole
34:29entire history of being on this earth a
34:32tool um a system an agent that we can
34:36leverage to be able to multiply what we
34:39couldn't do before you can build and I'm
34:41like a walking uh witnesses you can
34:44build a oneperson
34:46team into a million-doll entity right
34:48now so it's understanding that you're
34:51the one
34:52>> yeah I actually think it's such a great
34:54reframe
34:56of um like there was a reason why the
34:59company that you worked at was paying
35:01you a salary. Like you actually have a
35:03you have value like there there's a
35:05reason why they paid you is probably
35:06because you're creating more value for
35:08that company than what they're paying
35:09you. Um you know what Edina here's where
35:12I want to go because I just want to make
35:13it so real for people. And so I know
35:17that there's like I said there's
35:18thousands of people that reach out to
35:20you. you work with a lot of uh
35:21entrepreneurs and clients helping them
35:24infuse AI into their businesses. Can you
35:28speak to and just share some examples
35:32of people whether it's like they've
35:35reached out to you or clients that
35:37you've worked with and just share how
35:41share first of all how they're using AI
35:42in like their business or even how
35:44they've gone from that point of like
35:47they were a professional working in the
35:48corporate world to now they're actually
35:51running a business whether it's like a
35:53service-based business or a product. Can
35:55you just share some of those examples
35:57and how they're using AI?
35:59>> Absolutely. So, right now, um, out of my
36:01corner office, meaning my business,
36:03we've been able to birth out individuals
36:05that can make five to six figures a
36:07month. How that is taking place is it's
36:10actually my framework that I use. It's
36:12um, and this is actually this framework
36:14that I'm about to talk about is exactly
36:17what I went through when I was when I
36:20got laid off. The very first thing is
36:23you're going to extract your genius.
36:26You're going to figure out what is that
36:27skill that the company was actually
36:30paying you to do. Not the title. Forget
36:33about the title. I'm talking about the
36:35actual skill, right? So when when we
36:38have people coming into because we had
36:40hundreds and thousands of DMs and people
36:42are like, I have a burning desire to own
36:44something. The very first thing that I
36:46do with them is I'm analyzing, well,
36:48what are you good at? And a lot of
36:50people be like, "Well, I don't know.
36:51Like, you know, my company hires me."
36:53Well, we start, we always start there
36:55because the company's obviously, like
36:57you said, paying you a salary for you to
36:58have a seat there because they see value
37:00in what you're doing. They are renting
37:03your skill, meaning that they're not
37:05actually paying you to what they should
37:06be paying you. So, the very first step
37:08is we extract that skill. So, what is
37:11the company paying you to actually do
37:13that's supporting their business and
37:15allowing them to see revenue and
37:17profits? I don't just deal with any
37:20skill sets. I deal with the skill sets
37:22that where we focus on revenue and
37:25profit. Those are the like just because
37:27of my sales background, it has to make
37:29us money. So, we extract those skill
37:31sets and we start there and like that's
37:34literally week one of what we're doing
37:36with all of the students and individuals
37:38within their business. We analyze what
37:40they're actually good at and we take
37:42that and we create a ICP, which is a
37:46customer
37:48who would value off of that skills set
37:52that you have. So, we turn that into
37:56figuring out which clients would
37:58actually need that, right? So if you
38:00take somebody like an individual that's
38:02been working with corporate and let's
38:05say they come up with SOPs or they come
38:08up with um workflows
38:11we would take that skill set and now
38:13create it into okay which individuals
38:16would actually value from that it can be
38:18a dentist office that's has no workflows
38:21at all no processes no systems it can be
38:24a doctor's office and we allow them to
38:26take it create that ICP which is that
38:28client it and then from there very
38:30quickly they create an offer.
38:33>> But I do things very different. So we
38:35don't just go and start building a
38:37business around the offer. I actually do
38:40the opposite. I actually tell them to go
38:41and start talk talking to at least 10 to
38:4330 people about the offer that they're
38:45thinking about going to the market with.
38:48So we test demand. A lot of people make
38:50that mistake. They build something that
38:51they think these clients will need and
38:54then you go to the market and it's like
38:55ghost town.
38:57I get them to actually go to the and
38:59this all happens within a period of
39:00weeks. So you can literally go from week
39:02one to week four
39:04closing an a a sale because of the
39:08strategy right here. So you go to the
39:10same ICP, those clients, you figure out
39:12you have those conversations with them.
39:14You say to them, okay, what are you
39:16actually dealing with? What's the actual
39:17issues? And then you take all their
39:20feedback and you put that into the
39:22offer. The beauty of it is that we have
39:25AI now. So AI actually supports from the
39:28very beginning which I can show your
39:30audience step by step. It supports by
39:32finding that skill set because sometimes
39:34it's very hard if you're just getting
39:36laid off. It is so hard for you to even
39:38think clearly. But the beauty is that we
39:41have AI and you can leverage AI to be
39:43able to support you going from finding
39:45that skill set for you to figuring out
39:48who's your customer to then going to the
39:50marketplace and supporting you with the
39:52messaging to the actual client. Taking
39:56that feedback, putting it into AI. So,
39:58it's supporting you even though you're
39:59emotional.
40:01>> It's supporting you along the way. And
40:03then you're taking those 10 to 30
40:05conversations and you're actually going
40:07back to those same individuals and
40:09saying that well this is something that
40:11I've created just for you. And a lot of
40:13the times the individuals that do this
40:15that exact framework is able to close
40:1830% of those clients. So that's like
40:20three out of 10
40:21>> because and it's it does something
40:24indirectly too because a lot of
40:26individuals are not confident with sales
40:29and going out there and having these
40:30conversations. So, I push these
40:33individuals to go out and have these
40:34conversations because your first 10K is
40:38not going to come from uh from content
40:41going viral online. It's going to come
40:44from you actually going and having these
40:46conversations with the people in your in
40:49your phone book,
40:51>> with the people that you used to work
40:52with, with the with the CEOs that used
40:55to trust your judgment. It's not going
40:58online and going in front of because
41:00some people will be like, "No, go and do
41:01content." I'm actually the opposite. The
41:04way that I hit my first 100K was by just
41:06going back to the companies that laid me
41:08off, going back to my neighborhood,
41:11going on LinkedIn, sending out messages,
41:13getting into my group chat, letting
41:15people know what I'm doing. Um, there's
41:18a quote that I came across, Malcolm X.
41:20He said, "Whenever you do things, make
41:22some noise." And I remember holding on
41:24to that. So, and that's things that I
41:25push throughout all of my students as
41:27well, right? Everybody that comes in my
41:29DMs, make some noise. You got laid off,
41:31make some noise. Let people know what
41:32you're doing, right? Um, don't stay in
41:36an don't stay in that emotional
41:39despair. Look at it as a positive. Turn
41:41that your skill sets into money. So,
41:43hopefully that those steps made sense
41:45like we extract the genius, right? We
41:47get the skill set. We focus on what is
41:49the customer, who is the customer that
41:51we're going to be attracting. We create
41:53a temporary offer, but we are leveraging
41:55that offer to go have more
41:57conversations. So, we're testing the
41:58market. We're getting people excited.
42:00We're actually um dropping little
42:02nuggets, letting people indirectly know
42:03we're coming up with something. We're
42:05taking their feedback and then we're
42:08creating a one-page what I what I call a
42:10one-pager, which is going through the
42:12price, the plan, the offer, the
42:14delivery, the system, what you're giving
42:15them. And then you're then going back to
42:18those conversations to let them know
42:19that you've been able to create
42:21something remarkable that's going to be
42:23able to solve a lot of the problems that
42:24they're dealing with.
42:26>> Three out of 10, three people will say
42:28yes because you have that rapport. They
42:31trust your judgment. You're not going to
42:33somebody that doesn't know who you are.
42:35You're going to somebody that you've
42:37worked with. You're going with some to
42:38somebody that you may have had a
42:40relationship with in terms of business.
42:42You're going to that real estate broker
42:44that helped you find your first house.
42:46You're going to people in your network.
42:48Like if you look at your phone, like you
42:50can look at your phone right now, like
42:51how much contacts do you have?
42:53>> Yeah.
42:53>> You know what I mean?
42:54>> Yeah. You know, I actually um cuz this
42:57is really good and I think that there's
42:59two points that uh I heard that I want
43:02to key in on. The first one is uh the
43:06speed. you know, I think you mentioned
43:08that uh it's fast, like within the
43:11process of like weeks, you're actually
43:13getting to this point where you have a
43:15temporary offer. Um, and it felt like
43:18that was intentional, like actually
43:19doing it with a level of speed. And then
43:21the second part and this is almost like
43:23counterproductive even with the way that
43:26uh we've had this conversation because
43:28we've been speaking about AI and so I
43:31think that when you speak about AI
43:32people think machines and software and
43:36you're like just in your house just
43:38typing away like talking with chatbt or
43:40claude but there's actually this human
43:43layer um to the process like that
43:46three-step process that you laid out and
43:48I love that of the I even the visual
43:52>> right
43:52>> of like in your phone right now
43:54>> like the first 100k is like really it's
43:57just in your phone
43:58>> which is all the contacts like the
44:00people that you know from previous jobs
44:01or your LinkedIn or your manager or the
44:04real estate broker is like those are the
44:06people that you should start with like
44:08the people that know you uh they trust
44:10in your reputation and what you're
44:12capable of. Um, so, so that jumped out
44:15to me straight away, like that human
44:19piece.
44:20I guess at what point at what point in
44:24the process does AI come in in a major
44:28way? Because I think we're getting to
44:30the the point now, especially with all
44:33of like the internet hype and content
44:35hype where people believe that AI and
44:38especially like AI agents, they can just
44:40do anything for you. They can do
44:42everything. they can run the business,
44:43they can sell. And you see these videos
44:46in your mind, given the people that
44:48you've worked with and the work that
44:50you've done in your own business.
44:52Where does AI come in first in a major
44:55way?
44:56>> Absolutely. Um, so I'll take a step back
44:58first to talk about speed. I'm actually
45:01a woman of speed very quick. Like I
45:03said, I'm a shark. So that same
45:05mentality goes through every framework
45:07that I do. But if you notice that I said
45:10I spoke about the frameworks I didn't
45:12mention one AI tool did I
45:14>> you didn't
45:16>> a lot of people especially because you
45:18said something are getting into AI right
45:20now not understanding that this is not
45:22an AI buzzword thing it's a business run
45:24it business foundation still is like is
45:28still important
45:29>> yeah business principles
45:32>> I don't care what anybody says AI is not
45:34magic
45:36you still need to know the first
45:38principles, you still need to understand
45:39how business operates. And for me
45:41personally and anybody that I work with,
45:45they're like, well, what's the AI tool
45:46stack? Well, why would we get to an AI
45:48tool stack if you don't know even know
45:49how to make money yet? So, we go through
45:52getting those skills like those the
45:54framework that I said, but you said
45:55where does AI come in? It actually comes
45:58in very last towards the end, which is
46:00the delivery.
46:02AI can actually support with the
46:03delivery side of things. So the welcome
46:06email when somebody actually becomes a
46:07client, you can create a whole welcome
46:10uh white glove onboarding experience.
46:13You can have AI automate that section.
46:15You can support it with like I have a
46:18lady that does market research for
46:19schools. She has the AI helper and
46:22support her with market research. The
46:23thing that you she used to do manually,
46:25she now gets AI to support with the
46:27delivery. You can get AI to do 80% of
46:30the delivery now. But the first few
46:32steps is not AI doesn't come in there.
46:34Yes, it does support you with leveraging
46:37and guiding you, but it doesn't come in
46:40there to uh automate conversations.
46:44And I know right now people are like,
46:45"Yeah, I want to make money while I
46:47sleep." Or AI can help you do things
46:48while you sleep. Like I mean, but why
46:50would you get AI involved if you don't
46:52if you haven't been able to even figure
46:54out how to make money? So, you have to
46:56go through those steps for for sure. And
46:59then you get AI to handle the delivery
47:01side of things which is creating the
47:03workflows which is supporting your
47:05client uh communication which is trying
47:08to figure out what could it do to
47:12where you don't have to be continuously
47:14in the weeds. Those are questions that I
47:16always continuously ask is because if we
47:19think about the mindset a a worker
47:22actually does the work and
47:25we're not workers in like in my mindset
47:28I don't want anybody to be a worker. I
47:30want them to be an operator and an
47:33operator doesn't think about what do I
47:35need to do. It's more or less what do I
47:39don't do to allow the system to actually
47:41work. So that's my mindset when it comes
47:43to where does AI come into play. It is
47:46at the very ending which is the delivery
47:48because AI as much out like it's really
47:51good right now but it will never replace
47:53this
47:55>> building rapport having a relationship
47:59those things are still key to being able
48:01to actually hit your first 100K even
48:05your first a million it is built off of
48:08relationships. So for me I never move
48:10with tools first. When people come into
48:12my like my space, my ecosystem, and
48:14they're like, "Well, what's your tool
48:15stack?" My tool stack is pretty simple.
48:17I just have like when I first got
48:19started, it was literally a website, a
48:22payment link, a calendar link, and that
48:25was it,
48:26right?
48:27>> Over complicated.
48:28>> We over complicated. They said the
48:30average entrepreneur and the average
48:31individual right now has 45
48:33subscriptions on AI.
48:34>> Wow.
48:35Because
48:37like you said, people are coming into
48:39this space new and they're providing
48:41incorrect information.
48:44It's not about the AI tools. It's a
48:45tool.
48:47If you think about it, um I'm from
48:50Canada, so Home Depot, and I don't know
48:52if anybody's familiar, but Home Depot.
48:54>> Home Depot here.
48:55>> Deal. Okay. So, you can go into Home
48:58Depot and buy all the tools to build a
49:02house and you can get back to the the
49:05place where you want to build a house
49:06and the house still is not built.
49:09>> That's the same way AI works. You can
49:10have all the tools but still not have a
49:12million-dollar business.
49:14>> It was never about the tools. It was
49:16always about the blueprint. It was
49:18always about understanding those
49:19frameworks. How do you start a business?
49:22Business foundations. You still need to
49:24know that and that is still foundational
49:26to how a business is done. AI is not
49:29some magic land that's going to automate
49:32everything. I mean, what are we
49:33automating if you don't even have a like
49:35you don't even know how to get a client,
49:37right? So, I believe that AI comes in at
49:41the very end. It's not something that
49:44you bring in at the beginning because
49:46that's what causes confusion. That's
49:48what causes you to sit there with 45
49:50tools not creating a synergy, not
49:53creating a system. Like when you think
49:54about it, there's four parts to a
49:56business. And this is something that I
49:59learned very young. It doesn't matter
50:01what industry you're in. These are the
50:03four pillars that you will come across.
50:05Content, sales, delivery, and
50:08operations. Every business operates in
50:11those four pillars. So when you think
50:13about AI, AI comes in once you've been
50:16able to master your first couple of
50:18sales and then you structure AI around
50:20those four pillars.
50:22>> You know, I love the I love the focus on
50:24the foundation and that kind of
50:27three-step really simple process that
50:29you map out, which is fast and um which
50:34is one like extracting your genius,
50:36which is the skill that uh you're great
50:38at or that you're already being paid for
50:40if you're working a job. And then two is
50:42developing that ICP who's like who's the
50:45customer profile and we do that we do
50:46that for this show you know viewer
50:49avatar in our context. Um and then third
50:52is developing the temporary offer based
50:54off of that. You know what one of the
50:56areas cuz you mentioned how AI can help
50:59in delivery but I also know from um
51:03speaking with you before this there's
51:05also a certain I think the AI almost as
51:09like um a consultant or like a thought
51:12partner is valuable. Mhm.
51:15>> And so one of the things I know that you
51:17have uh a prompt that you kind of use
51:21with uh people that kind of helps them
51:24kind of come up with uh what that skill
51:27could be uh the resume autopsy prompt.
51:31>> Yes.
51:31>> Could you kind of could you share your
51:34screen? Could you take people through
51:36that?
51:36>> Absolutely. So the importance of this is
51:40a lot of people don't know where to
51:41start. And when people don't know where
51:44to start, they just go back to what
51:46they're comfortable with. So I created
51:48this because what it's going to do, it's
51:50number one, it's going to allow us to
51:52extract that genius that we spoke about
51:55because a lot of people cannot
51:56disconnect from their job title. So what
51:59this does is it will allow you to take
52:01any resume, upload the resumeé, and then
52:05the résé autopsy will actually find the
52:08skill that is hiding in that job title.
52:13So I'm going to read directly off this
52:15prompt. So I'll read just a couple of
52:16sentence so you can see what it's doing.
52:18But it says, "You have my resume below,
52:21which is the resume that's attached, and
52:23we're attaching this into my favorite
52:25tool, which is Claude, and I use co-work
52:28on purpose." Okay, it says, "Don't tell
52:30me what I did. Tell me what I'm worth.
52:33Number one, find every skill hiding
52:35under the job titles. No duties, the
52:38skills, the things that made money
52:40happen."
52:41Number two, rank the top five by what
52:44companies pay outside consultants
52:47>> for that same work today and do real
52:51market rates. The reason why I add that
52:53there is because AI and these tools
52:56again it doesn't matter what you use has
52:58access to so much data.
53:00So why not have AI which is claude the
53:03tool that we're using go and extract all
53:06that data and come back to us. And it
53:08says, "Pick one skill I could sell as a
53:11service in the next 30 days and tell me
53:14why that one." And here we go. Tell me
53:17exactly who buys it, the type of
53:19business, the person who signs, and the
53:21pain that makes them pay. Don't be
53:24polite because AI has a thing with being
53:28nice,
53:28>> agreeable,
53:29>> awesome. So, we have to actually tell
53:31it, do not be polite. Be precise because
53:34I don't like fluff. And sometimes the AI
53:37tools will bring out all this fluff. So
53:38it's like be precise. I've been
53:40undervalued for 20 years.
53:43>> You will not do it again to me.
53:47>> Very powerful.
53:48>> Yeah.
53:48>> So um what we're going to do is we're
53:50going to take that and what I did was I
53:52actually created an example resume to
53:54use.
53:55>> Okay.
53:55>> And uh really excited about this. So her
53:58name is Simone.
53:59>> Yeah.
53:59>> Right. Is the same ICP that we're going
54:01to be talking about. Simone actually
54:03comes from New York metro area. She's
54:05she was a senior program manager. She
54:08worked for Fortune 500 company. She
54:10managed 14 crossf functional programs
54:13with a combined budget of $8 million.
54:16Okay. She was able to cut vendor
54:18onboarding time by 40% by redesigning
54:22the intake process end to end. Built the
54:25monthly executive reporting package used
54:27by three VPs to run the division. And
54:30then it goes on and it starts listing
54:32out all of her experience going back
54:34because a lot of individuals at this
54:36point has about 10 20 30 40 years of
54:40like worked and lived experience that
54:43they don't realize what they impacted.
54:44So the resume is what we use to be able
54:47to extract that.
54:48>> Yeah. So you so when you're working with
54:50people it sounds like it's almost like
54:53the the step one or it's almost step
54:55zero is you're making sure the resume is
54:58actually up to date and it sounds like
54:59the resume is this key piece of context
55:02that you're then putting in to Claude.
55:04>> Absolutely. Because if you think about
55:07the person like Simone, she possibly may
55:10have got let go or she possibly has or
55:14is still working for the company.
55:16meaning that in these two circumstances,
55:18the last time that they updated their
55:20resume was probably like years and years
55:22ago.
55:23>> So that's the very first thing that we
55:25do is we need to make sure that the
55:26resume is up to date and we need to make
55:29sure all of the things that they were
55:30doing. It's it's it's almost very
55:32similar to like a normal standard
55:34resume. The only difference is we don't
55:36have any of that fluffy information. and
55:38we just zoom into what was the job title
55:41that you had and then what was the task
55:43that you did within that company. Um,
55:46and it's very important too. It's like
55:49how do you even get to that point where
55:51I recommend doing something called a
55:53voice dump?
55:54>> And a voice dump is where you're just
55:56going through because I to be honest I
55:59don't type anymore. I can tell you the
56:01last time I actually sat there and typed
56:04because we think faster than our hands
56:05could type. And I actually believe that
56:07humans weren't built to type. I believe
56:09we were built to speak. And um that's
56:12how the cognitive energy works. So I
56:15actually go back to how I believe humans
56:17should dictate things to AI, which is
56:20speaking. So you do the voice dump and I
56:24use a tool. This is where AI tool comes
56:26in called whisper flow. have no
56:28connection to them. But it's great
56:30because all you do is you press a button
56:32and you voice them everything that
56:34you've done and it becomes emotional
56:36almost because you're like I didn't
56:39realize I did all this.
56:40>> Yeah. It's like a self-discovery through
56:42speaking it out.
56:43>> Absolutely. Cuz a lot of people that I
56:44come across the very first thing nine
56:47out of 10 they always say well I don't
56:48know what I'm good at. I don't know what
56:49I did. Well yeah you did. Every time you
56:52signed into your company, you actually
56:55did task every day that allowed that
56:57company to position you as the engine
57:01for the company. That's why most CEOs
57:03could go and play golf because they have
57:05you being the engine. So now we're
57:07extracting those engine tasks that you
57:10used to do and we're bringing it into a
57:12resume. So we made one for Simone
57:14Carter, that's her name, and we listed
57:16out all of the things that she did. But
57:19at the end, what I actually listed out
57:22was the education, the certifications
57:24that she gained along the way,
57:26>> cuz those are also things that a lot of
57:29individuals don't realize will allow to
57:31build authority in the marketplace where
57:34we have a lot of people coming out and I
57:36don't push people to be an AI um expert.
57:39That's not something that I push neither
57:42an AI consultant. I push people to be
57:46the which is the which is where their
57:47genius is where the last 20 30 years has
57:50been sitting in. If you actually think
57:51about the internet was people walking
57:53around saying that they were internet
57:55expert?
57:56>> Mhm. No
57:57>> no in the AI economy the people that win
58:01is where they're actually doing this
58:03right now. So the audience where
58:04remember I declared something in the
58:06beginning. I said I declared that
58:07somebody watching this video today will
58:10be able to turn themselves into a
58:11millionaire. A millionaire is a fantasy
58:14if you don't know what the math is. So
58:16the math to a millionaire, and I want
58:18people to zoom in on this because when
58:20you're coming out, it could be 500
58:23clients at $2,000. It can be 84 clients
58:27at $12,000.
58:28>> Once you see it, you can't unsee it.
58:32>> That's the math to a million dollars.
58:34And that's what we're going to be
58:34building for Simone and for everybody
58:36that's watching and building with us
58:38right now.
58:38>> Yeah. Okay. You know what? cuz I I want
58:40to uh show people and I want to put in
58:45Simone's resume with your prompt and put
58:48it into Claude as you're doing that. Two
58:51things that I actually wanted to follow
58:53up with you on. First of all, it's for
58:57the purposes of this and it sounds like
58:59in your business as well. You correct me
59:01if I'm wrong. You mainly use Claude and
59:04Claude co-work. Um
59:08why is that over uh something like
59:12chatpt or codeex or some of these other
59:15tools or gemini like why specifically
59:17for you do you use claude?
59:20>> Absolutely. So I do use claude code too.
59:23Um but the reason why I use claude is I
59:26believe mastery of one. This is why you
59:29have people that are like there's two
59:31types of people that I come across is
59:34squirrels and foxes.
59:36squirrels. It's like every little thing.
59:40Oh, new tool out. Oh, got to go learn
59:41this. Right. I have a mindset of being a
59:44fox. And that's what I encourage people
59:46in my ecosystem to be is not a squirrel
59:48because there's thousands of AI tools
59:50that are being birthed actually on a
59:52monthly basis right now.
59:53>> Yeah.
59:54>> Cuz anybody can build an AI tool really
59:57quick. So, I like to leverage things
1:00:00that I like. So, I personally like
1:00:03Claude and I've leveraged Chache BT, but
1:00:06the winner in my books is Claude because
1:00:08you can truly build uh an an operating
1:00:12system around those four pillars that I
1:00:13spoke about earlier, which is content,
1:00:16sales, operation, delivery. And I like
1:00:19to just focus on one thing. When I focus
1:00:23on many things, you become a scroll and
1:00:25you get distracted. And for me, I like
1:00:27to move in urgency. And I like to move
1:00:29like once I figure things out, I like to
1:00:31move very quickly. And you can't move
1:00:34quick when you have all these tools that
1:00:36you're trying to balance. Chachi PT
1:00:38here, Claude here. Um, so that's why I
1:00:41use Claude because it's really easy to
1:00:43leverage. It's very easy to navigate.
1:00:45They're doing updates on a monthly,
1:00:47sometimes daily basis, but they're all
1:00:50things that actually connect back to
1:00:52making us better at business and better
1:00:54at what we do. Mind you, there was
1:00:56something that took place recently where
1:00:59Fable 5, for those that don't know about
1:01:02it, Fable 5 is cutting edge technology
1:01:04that allows you to build at supersonic
1:01:07speed where the government actually
1:01:09pulled it from the we had it for like a
1:01:11couple of days and it got pulled.
1:01:12>> Oh man. Yeah.
1:01:13>> That made me realize that you cannot and
1:01:15even before I realized this, but it
1:01:18really allowed me to double down that
1:01:19you cannot build your business on one
1:01:21land,
1:01:22>> meaning one AI tool. So as much as I use
1:01:26Claude as my main focus, I'm still
1:01:29building on ChachiBT. So if they decide
1:01:32because we don't know, it's called
1:01:33vanishing access. That's what's
1:01:34happening and that's what will happen.
1:01:36Meaning that we may have the tools today
1:01:38and the government may wake up tomorrow
1:01:40and say absolutely the public doesn't
1:01:42even need this type of cutting edge
1:01:44technology.
1:01:45>> That's what we Yes. That's what we just
1:01:47experienced actually. It was literally a
1:01:50warning sign for the public to say that
1:01:53okay we don't own these tools neither
1:01:56does the company own their own tools
1:01:59because the government has the ability
1:02:00to pull it. So I encourage people to
1:02:03build on many land but I encourage
1:02:05people to master one AI tool.
1:02:07>> Yeah.
1:02:08>> So that's why I only use uh claw because
1:02:10I I want to master it one and this is
1:02:12this is cutting edge technology.
1:02:14>> Yeah. you know, and I think it's um it's
1:02:17such a good point of that focus, like
1:02:18the important of having that focus and
1:02:20like learning one and going deep there
1:02:23and then moving to the next. But I also
1:02:26think to your point of um you have to
1:02:29build on like multiple pieces of land.
1:02:32It's also the value of your of that
1:02:35framework of like context and
1:02:36constraints because it's like once you
1:02:38have that context and that voice dump
1:02:40and like uh the the mixture of like the
1:02:43resume plus the voice dump with like all
1:02:46the context on you, you could easily
1:02:48just take that over to Chat GPT and then
1:02:51you're using that. Um
1:02:53>> yeah, and there's so much there's
1:02:55actually prompts that you can give it um
1:02:57to be able to extract all the
1:02:59information and then bring it to another
1:03:01tool. And those are actually that's
1:03:03something that I actually do on a
1:03:05monthly basis. So it's a it's something
1:03:07that you can actually schedule to take
1:03:08place, which is a system that you can
1:03:10own where every last Sunday of the
1:03:13month, the AI extracts every new piece
1:03:16of information that's gone into the
1:03:19tool. So you take that document as an MD
1:03:21file.
1:03:22>> Yeah.
1:03:22>> And then you bring it over to the other
1:03:24tools. And those are all things that
1:03:26I've been able to just do on autopilot.
1:03:29It's very important because it goes back
1:03:31to my first point is that I like to move
1:03:33in urgency. And I never like to be
1:03:35halted over an issue with uh a tool
1:03:38being taken away from me. While
1:03:40everybody was panicking about Claude,
1:03:42you know, Fable 5 being taken away, I
1:03:45already had my systems already pre-built
1:03:46out in other other land, other AI tools.
1:03:50Um, so that's the importance is I move
1:03:52as a fox. A fox is very cunning and a
1:03:54fox has strategy. And um, that's that's
1:03:58the biggest word in my books is strategy
1:04:00because once you have what you're doing
1:04:02mapped out, the rest becomes history.
1:04:05Actually, the rest becomes ownership.
1:04:08Moving with insightfulness, moving and
1:04:10saying, "Well, everybody's talking about
1:04:12these five tools. Doesn't matter to me
1:04:15cuz I'm mastering this one
1:04:17>> and I'll be really good at this one."
1:04:19You ever see I forgot the movie where
1:04:22there's a guy, I think it's Coming to
1:04:24America, where the guy has a jacket on
1:04:27the side of the street and he opens up
1:04:28the jacket and he says, "What do you
1:04:30want? What do you want?" And he has like
1:04:31he's selling watches. He's selling all
1:04:33these things. Yeah.
1:04:34>> Um that that way that mindset doesn't
1:04:37work in 2026. What works in 2026 is
1:04:41becoming a mastery of one.
1:04:43>> And that's how you make your first 100K,
1:04:45your first a million is when you start
1:04:46doubling down and focusing on one
1:04:48person. Anytime I'm dealing with
1:04:50somebody and they're like, "Oh, Adina, I
1:04:51have a new offer." Well, what happened
1:04:54to the first offer?
1:04:55>> Yeah.
1:04:56>> So, we only f I only focus on one thing.
1:04:59And I talk about this individual. There
1:05:00was a student um in my actually in my
1:05:03institute right now um he just signed a
1:05:06$500,000 contract and the reason why he
1:05:09did that was cuz he focused on
1:05:11>> just one thing.
1:05:12>> Yeah.
1:05:13>> So we have the prompt actually good to
1:05:15go.
1:05:16>> Yeah.
1:05:16>> Uh so I entered it in with the resume.
1:05:18>> Yeah.
1:05:19>> And we are using claude co-work
1:05:21>> because coowwork is actually really
1:05:23really like I said great cutting edge
1:05:25technology. Did you want me to
1:05:27>> Yeah. Um I do want you to share it. The
1:05:30just one thing on what you mentioned
1:05:31with the it reminded me of something
1:05:33that Alex Hormoszi says which he says
1:05:36you can get to your first million with
1:05:38one avatar, one offer and then one
1:05:40marketing channel. And so it's like the
1:05:42same thing that you mentioned. It's like
1:05:44just one thing. You need one customer
1:05:46avatar, you need one offer and then one
1:05:49way to reach those customers which is
1:05:51like the channel.
1:05:52>> Absolutely. And that's it. And that's
1:05:54actually goes back to my framework
1:05:55because people um they'll they're
1:05:59they'll do something and then five six
1:06:01months they're still not making any
1:06:03money. Well, if you look at the
1:06:05framework I gave, we actually test and
1:06:07stress test the market before we even go
1:06:09to the market with an offer.
1:06:10>> Yeah.
1:06:11>> And that's why you get to a point where
1:06:13you start making money really quick
1:06:14within four weeks based off my framework
1:06:16because you you're testing it. Once
1:06:18you've tested it with individuals,
1:06:20you're taking their feedback and instead
1:06:22of you guessing, you're now extracting
1:06:25what they just they gave you. They just
1:06:26gave you the blueprint to being able to
1:06:28be successful.
1:06:29>> Yeah.
1:06:30>> So, people will spend their whole lives
1:06:33trying to figure out what to do, but
1:06:36mine is the opposite. Instead of trying
1:06:38to come up with all this, you know, I I
1:06:40say hocus pocus, you just go right to
1:06:42the ICP, which is the client, and you
1:06:45say, "What's happening in the business?
1:06:46what is you struggling with? What is if
1:06:49somebody can come in and do something
1:06:50right now, what would it be? And they
1:06:52take that and they now create one offer
1:06:55and it's so irresistible they can't say
1:06:56no.
1:06:57>> Yeah. Okay. You know what? So, I'm I'm
1:06:59looking at your um I'm looking at the
1:07:01output that Claude's given and it says
1:07:04um basically it's taken the resume and
1:07:07it says there's six sellable skills. And
1:07:10so if someone because we'll even share
1:07:12the prompt with people. If they take
1:07:14this prompt with their resume, they get
1:07:16an output and we'll use Simone as the
1:07:18example. As you're reviewing this
1:07:20output, what is it that you're looking
1:07:22at? What is it that you're paying
1:07:25attention to? Kind of walk us through
1:07:27the behind the scenes of how you would
1:07:29take this output and then get towards
1:07:33the genius and the ICP and then the
1:07:37offer from there. Very first thing I'm
1:07:39looking at is I skip throughout the
1:07:40fluff because like I said AI has a lot
1:07:42of fluffy stuff happening here. I want
1:07:44to see what the skills are. So when I'm
1:07:46analyzing this with anybody that I'm
1:07:48working with, I'm looking at the skills.
1:07:50The very first thing that I'm that's
1:07:51popping out here for me is it says
1:07:54process redesign that produces a number.
1:07:57This one's a big one. Cut vendor
1:07:59onboarding by 40%. And cutting
1:08:02processing errors by 30%. Because of my
1:08:04background in business, I understand
1:08:06that business owners, they want to see
1:08:08they don't it's not about productivity
1:08:12for them. It's about how much money is
1:08:14it going to save the business or how
1:08:16much money is it going to make the
1:08:17business. That is like so when that's
1:08:19that's actually a gem for those that are
1:08:21watching is when you're going into those
1:08:22conversations with business owners, they
1:08:24don't want to hear productivity anymore.
1:08:26They want to they want to know what is
1:08:29that like dollar sign? What is the
1:08:31percentage look like? So when I'm
1:08:33analyzing this, I'm actually skipping
1:08:35over like it says the institutional
1:08:37knowledge into assets. That's a great
1:08:39one, but I'm looking for the dollar.
1:08:41This those are my signals. So when I'm
1:08:43looking through this, it says that
1:08:44that's number one. Adoption engineering
1:08:47train people to 92% adoption. Training
1:08:51is cheap. Adoption is expensive.
1:08:54>> Right? So that sticks out to me. And
1:08:56then the vendor and spend uh management.
1:08:59So, I'm literally going through and I'm
1:09:00looking at the numbers and then in the
1:09:03prompt itself, it does extensive
1:09:06research on what outside consultants are
1:09:09actually billing for their time. So, if
1:09:11we look at it, I'm just scrolling down
1:09:13now. It's taking the skill as a service
1:09:15because now we need to create an offer
1:09:17real quick. So, it's creating that skill
1:09:19now. These are the service. These are
1:09:21the skills that you can literally
1:09:22leverage as a service. And it's giving
1:09:25us, look at that, that market rate
1:09:27today, which is $3,000, $9,000. I'm
1:09:31always thinking, what's the lowest
1:09:33hanging fruit here to make the most
1:09:35amount of money?
1:09:36>> Mhm.
1:09:37>> So, at the end, it says a conservative
1:09:40$200 an hour, the work in her current
1:09:43role builds out around $30,000 a month.
1:09:49>> If we actually think about, look at
1:09:50this. Her salary is the discount.
1:09:53>> Yeah. That's why I said earlier I said
1:09:55most of the times people don't realize
1:09:56in corporate they're renting their
1:09:58skills to companies that are making
1:10:00billions of dollars off of their skill
1:10:03sets.
1:10:03>> Yeah. And you're getting paid a
1:10:04fraction.
1:10:05>> A fraction. Yeah.
1:10:06>> So now this is what ownership looks
1:10:08like. We're taking back what we are
1:10:10renting and we're now owning our skills
1:10:14which is so important.
1:10:15>> And as I go through this, when the
1:10:18audience goes through this, they're
1:10:20going to have a an illumination. This is
1:10:23a paradigm shift. Yeah.
1:10:24>> Because we're no longer thinking like a,
1:10:27oh, I'm grateful for what corporate's
1:10:29giving me or I'm making a lot. That's
1:10:32what always comes out. Oh, I'm making a
1:10:33lot of money. Well, what's a lot of
1:10:35money? 100K. But when I show them this
1:10:37math, the math is is is here.
1:10:39>> Yeah.
1:10:39>> So, it says the number one uh to sell in
1:10:43the next 30 days because you can't sell.
1:10:44Remember, we can't sell all these
1:10:46services.
1:10:47>> Yeah.
1:10:48>> So, we sell one. And look at it. It says
1:10:50based off of the market research, it
1:10:51says onboarding and intake process
1:10:54redesign sold as a fixed scope project.
1:10:57>> Yeah. You know what quickly before we
1:10:59before we get into that because I want
1:11:00you to give this context people because
1:11:02I think it's going to be valuable which
1:11:04is first of all even in those first two
1:11:07sections of the response the way that
1:11:10you're filtering it is and in the skills
1:11:12part is which of these skills will
1:11:15either make business owners will it
1:11:17either make the money or save the money.
1:11:20So that's like your first kind of like
1:11:21filtering criteria point. And then the
1:11:25um the second part if you scroll down to
1:11:27the top five because there was a
1:11:28question I wanted to ask you here.
1:11:30>> Absolutely.
1:11:30>> Because I this is what and uh
1:11:34transparently this is probably the
1:11:35mistake that I would make if I was
1:11:37looking at this for the first time.
1:11:38Right. And I'm thinking about back to
1:11:40what we were talking about earlier with
1:11:41like the speed and the speed to making
1:11:44money and like the even what you said
1:11:46about uh lowhanging fruit but it's also
1:11:49it can make money. Yes.
1:11:51>> And so I think a lot of people are going
1:11:52to look at this and they're just going
1:11:53to look at the numbers and see which one
1:11:55is just billing the most. Not even
1:12:00really taking into account I guess
1:12:03something that they can uh reliably
1:12:05deliver or they would even like enjoy
1:12:08delivering if you're going to be doing
1:12:09it for a lot of time which is as
1:12:11business owners that's what we do. We
1:12:12like tend to work quite a lot especially
1:12:15in the beginning. Can you
1:12:18I'm curious for you to kind of almost
1:12:20elaborate on the mistakes that you could
1:12:22see people making with interpreting this
1:12:25information and specifically just
1:12:27looking at what's the highest number and
1:12:31then going after that.
1:12:33>> Actually that's a top mistake that
1:12:35people will make right it's uh and
1:12:37actually I'm going to correct this too
1:12:39because those will they will go after
1:12:41passion
1:12:43but this is not a passion project. So I
1:12:46always say go after what is going to be
1:12:48the most helpful to a business.
1:12:51I have this analogy and this philosophy
1:12:53is you got to think of a business like
1:12:55getting a cut. When you get a cut on
1:12:58your skin, what is your instant
1:13:00reaction?
1:13:01>> It's like stop the bleeding.
1:13:02>> Stop. You want to stop the bleeding.
1:13:04>> Yeah.
1:13:05So when we look at these top skill sets,
1:13:10I want to see which one is actually
1:13:13causing the like the most bleeding in a
1:13:15business because when you go in with
1:13:17this offer to a business, it's going to
1:13:20be so undeniable for them to say no,
1:13:22they don't need help.
1:13:24>> That's why I say it's not about passion
1:13:26because it's about solving something in
1:13:29a business that's bleeding and they need
1:13:31urgent care immediately. Because if you
1:13:33got a cut, your immediate reaction is
1:13:35like panicking, but then you're trying
1:13:38to figure out where's a band-aid or
1:13:39where's something that can solve it.
1:13:42That's the same philosophy here and the
1:13:43same mindset. When I'm going through
1:13:45these ones, I'm I I to be honest, to be
1:13:48fair, I'd actually dig a little bit
1:13:49deeper with Claude, too.
1:13:50>> I would push back a bit, right? I would
1:13:53say cuz I actually never accept this
1:13:54first answer from Claude, but for this
1:13:57demonstration, this will actually be
1:13:59very good for your audience is that they
1:14:00could push back to say, "Well, where did
1:14:02you cuz these tools hallucinate a little
1:14:05bit as well."
1:14:06>> They make they can make up information.
1:14:08>> Exactly. So, I always want to say, "So,
1:14:10where's the resource?" And then I'll
1:14:11say, "Do extensive research to tell me
1:14:14where the business is bleeding right
1:14:16now, which would have the most impact."
1:14:18And based off of this prompt, like I
1:14:20said, it would was able to actually
1:14:22extract the top one to focus on, but my
1:14:26claude is set up in a very different way
1:14:29where my even down to my instructions to
1:14:32it is that we focus on revenue and
1:14:34profit cuz that's how business is run.
1:14:38>> Money coming in, money coming out, cash
1:14:40flow.
1:14:41>> Yeah. So when you go to a business and
1:14:43they have this this bleeding issue and
1:14:46you come up and you show up and say all
1:14:49you got to do is pay me 30k and we can
1:14:51actually cut on onboarding by 40%. These
1:14:54are all things that businesses like to
1:14:56hear. So, I will I will make that super
1:14:58clear is that yes, you're working long
1:15:02hours, but you got to put yourself to
1:15:06the side for a little bit and focus on
1:15:08what could actually support the business
1:15:10right now in the season that they're in.
1:15:13Because your first sale is a win for
1:15:16it's a massive win because it doesn't
1:15:18just put money in your pocket. It
1:15:20actually gives you a case study
1:15:23>> and a testimony
1:15:25that no like one year of you trying to
1:15:29figure things out could ever replace.
1:15:31This is the this is why it's so quick
1:15:32and so urgent because you're literally
1:15:34going to a business and saying I can put
1:15:3640% back into your pocket just by having
1:15:39me as a consultant. So that's the number
1:15:41one mistake that individuals make is
1:15:44they forget about also their taste.
1:15:48AI doesn't have our taste, meaning our
1:15:50life lived experiences. So for Simone
1:15:53here, she's gone through this rodeo for
1:15:56like 20, 30 years.
1:15:58>> So she can actually sit here and that's
1:16:00what sometimes people forget. They
1:16:02leverage these tools so much that they
1:16:04forget about their own critical
1:16:05thinking.
1:16:06>> Yeah.
1:16:08>> I don't ever get AI to replace my
1:16:12thinking. I get it to support my
1:16:14understanding. So I ask more questions
1:16:17that I actually like even right now it's
1:16:20giving us all this information. I will
1:16:21ask more questions before we actually
1:16:23get to the end.
1:16:24>> Yeah.
1:16:24>> So that's another big mistake too.
1:16:26>> It's helping you get it's helping you
1:16:27get clarity.
1:16:28>> Yes.
1:16:29>> And you know what it's um and and I want
1:16:31because you made this point even when we
1:16:33spoke off camera and I think it's so
1:16:35important for people is um understanding
1:16:38your framework and then how you're using
1:16:40AI within it. It makes it clear why
1:16:43urgency is so important. And even in all
1:16:46of the language that you're using, it's
1:16:48like uh you're trying to find like the
1:16:50bleeding problem like the what's the
1:16:53urgent problem in a business. And then
1:16:55it even relates to what you were saying
1:16:57earlier
1:16:58about a key part of your process away
1:17:00from AI and away from any technology is
1:17:04conversations with real people like the
1:17:07ICP or whoever you come up with as the
1:17:09target business or client actually
1:17:12having conversations because then that
1:17:14gives you the clarity of like okay
1:17:17what's the bleeding problem like what's
1:17:19the big problem that they're facing
1:17:21right now and then you can move with a
1:17:23certain level of speed to fill that. And
1:17:27so it's actually the
1:17:29the 30 days is it's not just like a nice
1:17:33number. It's actually important in how
1:17:35you think about it. It's like it should
1:17:37be happening fast if you're doing this
1:17:39right because you're focusing on a
1:17:41problem which is like a bleeding problem
1:17:43right now. It's urgent and then if you
1:17:45can fill it then you should actually get
1:17:47work pretty quickly.
1:17:49>> Absolutely right. And uh I like to move
1:17:52in urgency too because also like if you
1:17:56think about it, Simone, like I said, if
1:17:59we go back to the mindset of Simone, she
1:18:02may have just got laid off or she may be
1:18:05working for a company where she she
1:18:07knows that she has that burning desire
1:18:08where she can do more. when you get your
1:18:11first win within 30 days, the confidence
1:18:15that it does for you, cuz you can go
1:18:18like a whole year without making money.
1:18:20But if you lock in real quick and you
1:18:23get your first sale, it creates
1:18:26something called momentum.
1:18:28>> Yeah.
1:18:29>> So, you're like, "Wow, I got the first
1:18:30one. Let's go get the second one. Let's
1:18:33go get the third one." And once you have
1:18:35that all strapped in, I call it an
1:18:37accelerator. you're accelerating and now
1:18:40you're able to have four, five, six,
1:18:4210,000 clients. And what that does is
1:18:47better than AI. It gives you data.
1:18:49>> So you take all that data now and you
1:18:51put it back into AI to create a system
1:18:56>> where now you're removing yourself from
1:18:57being the engine. But a lot of people
1:18:59will want to start with, oh, how do I
1:19:01automate this? How do I do that? No,
1:19:03that's another mistake because naturally
1:19:06people are like, "Yeah, I need to
1:19:07automate this." But I don't actually
1:19:09push with automation. I push with like
1:19:11you said, relationships, conversations,
1:19:14building the business brick by brick,
1:19:17not just dumping automation just so you
1:19:19can say that I I went to bed and it's
1:19:21working for me, but you're making no
1:19:22money. So, we solve urgent urgent things
1:19:25in businesses because which CEO CEO or
1:19:28owner is going to say no to something
1:19:30that's actively bleeding in the
1:19:32business? Yeah.
1:19:33>> Right. And then like I said, it's a win
1:19:35for everybody. It's a win for the
1:19:36business owner. It's a win for you cuz
1:19:40that is also ownership. It shows you
1:19:42that, wow, I gave all these years to a
1:19:47company, which is actually fantastic
1:19:49because you're building your skill set
1:19:50year-over-year
1:19:52>> and now you can have the ability to
1:19:54control the output based off of your
1:19:56input.
1:19:58>> Yeah.
1:19:58>> So, it's moving with speed.
1:20:00>> Yeah. I remember someone said it to me.
1:20:01They said, uh, you're the company's
1:20:03paying you to learn. Like that's how you
1:20:05have to see it, right? Like they're
1:20:06paying you to learn skills and then it's
1:20:09up to you how you then go and deploy
1:20:11those skills.
1:20:12>> Yeah. And just like a side note, uh this
1:20:14is actually a huge gem. So every company
1:20:18has something called a learning and
1:20:19development budget where they give
1:20:22either $5 to $10,000 to the employee to
1:20:25go learn something or level up or
1:20:27upskill their skill set. when I was
1:20:29working at these companies, like I said,
1:20:31I don't know if anybody caught that in
1:20:32the beginning, they were actually my
1:20:34first investors, but they didn't even
1:20:36know it. So, I used to take those
1:20:38fundings and I used to go and every year
1:20:41I had this model where I wasn't
1:20:43finishing the year without a new
1:20:45certification or a new skill set that
1:20:47I'm learning. So, it was like a
1:20:50mastermind in itself because now that
1:20:52I'm out of corporate and I'm working for
1:20:55myself, all these certifications that I
1:20:57have, all of these skill sets that I've
1:20:59learned along the way, they were my
1:21:01first investors and I've been able to
1:21:03now push it into my own business. And
1:21:05that's why I move with urgency because I
1:21:07I already know the skill sets that I
1:21:10have. I know the certification. I know
1:21:11what makes it successful. And now that's
1:21:13how you can move with urgency.
1:21:15>> Yeah. Is there any ones especially for
1:21:17beginners that are starting out using AI
1:21:20like specific certifications
1:21:23that you would recommend if I just want
1:21:26to get the most value on my time? Uh and
1:21:29actually like even when you were using
1:21:31them or you've seen other people use
1:21:33them, it's like they put the time in but
1:21:35they got like a big result on the other
1:21:37side. Like the ROI on their time was
1:21:39huge.
1:21:41Which certifications would you
1:21:42recommend?
1:21:43>> Perfect. I made a lot of mistakes along
1:21:46the way. Yeah,
1:21:46>> I spent a lot of money of my own money
1:21:49in certifications.
1:21:50Uh so here's actually what I recommend.
1:21:53All of these tools that we're using have
1:21:56freemies on the back end. So Claude has
1:21:59a full academy. OpenAI has a full
1:22:02academy. So I would actually start there
1:22:05because number one, they're free.
1:22:08It's teaching you how to use their tools
1:22:11and also how to use other tools as well.
1:22:13But that's where I'd actually start and
1:22:15that's actually where I did start. Uh
1:22:17when they first came out with all the
1:22:19like OpenAI has a really um intensive
1:22:23academy. Loved it. They have videos.
1:22:25They have um text if you're a text
1:22:27learner. Um if you're an audio learner,
1:22:30it's beautiful. So those are the two
1:22:31that I would start with. And believe it
1:22:34or not, you don't have to put up a lot
1:22:35of money because now they're offering a
1:22:38lot of these certifications for free. um
1:22:41taking a step forward because now we're
1:22:42in we're very it's we're in an
1:22:44innovation way of learning as well. So I
1:22:48would actually go to Claude Archipt
1:22:51again run with this prompt the same way
1:22:55you're going through it and then you're
1:22:57going to say to it I want to master AI
1:23:01to the point where I'm a beginner now. I
1:23:04know nothing about it. I don't know
1:23:05where to start and I need you to come up
1:23:08with a custom learning path where you
1:23:11literally give me all the links and
1:23:13sources to the certifications that I
1:23:16need based off of what I'm doing.
1:23:18>> That's good.
1:23:19>> If I sit here and tell the audience what
1:23:21I did, this is my journey.
1:23:23>> Yeah.
1:23:24>> They would just be copying and
1:23:26duplicating something for themselves.
1:23:27And that's why people end up saying,
1:23:29"Man, this didn't even work for me."
1:23:31>> Because everything is custom now. And
1:23:32that's the ability of having
1:23:34intelligence.
1:23:35We went through three eras in life and I
1:23:38lived through each one. The era of
1:23:41information being scarce where you would
1:23:44have to go find the information. I don't
1:23:47know if you remember what that looks
1:23:49like is where you'd have to go to the
1:23:51library.
1:23:52>> Yeah.
1:23:53>> Open a book
1:23:54>> just to find one information. Right.
1:23:57Then we have the era of information is
1:24:00all around us now where Google now put
1:24:02information in front of us. Now we're
1:24:03asking a question, we're getting
1:24:05information. Now we're actually in the
1:24:07era of intelligence where AI can do
1:24:11both. Now ed information and
1:24:13intelligence where it can synthesize the
1:24:15data to create more customized flows for
1:24:19us. So for the audience, instead of
1:24:21doing what I did, I would actually do
1:24:24the opposite because I actually was
1:24:26duplicating what I thought would like. I
1:24:29was doing coding, I was doing this, I
1:24:32was doing that. And now that I look back
1:24:34and I'm like, "Wow." So I would
1:24:37customize it to my journey building off
1:24:39of where we're at right now. Even with
1:24:41this prompt, after you come to the end,
1:24:43you then now say based off of what I'm
1:24:45doing, it's not just an AI thing, too.
1:24:48It's give me the books that I need to
1:24:51read to be able to have be able to have
1:24:53conversations in this category.
1:24:56>> So, it's helping you the whole way
1:24:57through.
1:24:58>> It is a full it's like placing you as a
1:25:00a key person of influence.
1:25:03>> And when I think about that, I forgot
1:25:05his name. I think it's Mr. Presley. Dan
1:25:07>> Daniel Presley. Thank you.
1:25:09>> Daniel Priestley.
1:25:10>> I read his book like many years ago. And
1:25:12this is also a huge jump for the
1:25:14audience. I remembered that book, but I
1:25:17took the the book and I uploaded it to
1:25:19Claude and I said, "Pull out all of the
1:25:22information that I need to become a key
1:25:23person of influence." But taking it a
1:25:26step further, give me the learning path
1:25:28that I need to be able to position
1:25:30myself as an authority figure.
1:25:33>> I just want to show you my journey. My
1:25:37journey is actually showcasing how
1:25:40powerful this is. I literally went three
1:25:43years, like three and a half years of
1:25:45being unknown online because I just came
1:25:47into social media three and a half years
1:25:49ago. Nobody knew in person. I was that
1:25:53woman. I had 20 plus awards. That was in
1:25:57like real life, but nobody knew me
1:25:59online. The prompt that I just gave the
1:26:02audience is the same prompt that I gave
1:26:03to myself. And that's why I can sit here
1:26:06today as a key person of influence as
1:26:08the voice of AI because I created a
1:26:11custom learning path for me and a custom
1:26:14way to where I am today.
1:26:16>> Here's where I want to go next because
1:26:18when it comes to the first step is
1:26:20extract your genius. Yes. And the AI can
1:26:23assist with that in terms of giving you
1:26:25clarity on what that genius is, but then
1:26:27also harnessing that genius to a further
1:26:29extent through the learning and the
1:26:31custom uh like learning plan that you
1:26:34mentioned. When I think about step two
1:26:36of coming up with your like ideal
1:26:38customer, that really comes through like
1:26:40the conversations like this human layer.
1:26:44Um, and like learning about them and
1:26:47then taking that information back and
1:26:48really coming up with a clear idea of
1:26:50like here's the customer, here are their
1:26:52pain points, here are the bleeding like
1:26:54the bleeding problems that they have.
1:26:56Step three, which is coming up with this
1:26:58temporary offer. Are you using AI in
1:27:02that process to actually kind of take
1:27:05what you've done in those first two
1:27:06steps and put it all together into I
1:27:09guess what Alex or Mosi would call like
1:27:10the grand slam offer, right?
1:27:12>> Yes.
1:27:12>> Um like the undeniable offer or are you
1:27:17AI is not a part of that process? Like
1:27:19how are you coming up with that
1:27:20temporary offer?
1:27:22>> The temporary offer is coming up by
1:27:24yourself, right? It's leveraging human
1:27:27connection. It's having these
1:27:29conversations, but then it's also
1:27:32creating AI as a co-founder in what
1:27:35you're doing as well. Because if we
1:27:37think about it, sometimes in our mind
1:27:39it's mushy. We have all these ideas, but
1:27:42it's like again coming back to one tool,
1:27:45right? And leveraging it to stress test
1:27:48your ideas to make sure you're going in
1:27:49the right direction. Actually, with the
1:27:51same prompt, it tells you exactly who
1:27:53the buyer is.
1:27:54>> So then you take that and you run with
1:27:56it. you go out now to the market. See,
1:27:58I'm not sitting in front of a computer
1:28:00still. I'm going out there now and
1:28:01having those conversations to make sure
1:28:03that okay, yeah, is is it correct? Is it
1:28:06correct? Yes. And I'm running in that
1:28:08direction. So AI is supporting you to an
1:28:12extent, but nothing comes down to your
1:28:15own taste cuz you have those taste buds
1:28:18to know who is the exact buyer cuz you
1:28:21were literally working in that corporate
1:28:23environment for many many years.
1:28:26So you're not accepting everything AI is
1:28:28giving you because that would just be
1:28:30like then there's no critical thinking.
1:28:32You're just like doing what AI tells
1:28:33you. No, no, no. You actually are the
1:28:36operator.
1:28:38You're controlling the system
1:28:40>> step by step. You're owning the system.
1:28:43You're building the infrastructure now.
1:28:46That's what it means. You're owning
1:28:48things along the way. But AI is just a
1:28:51tool.
1:28:51>> Yeah. I remember we had um Dan Martell
1:28:54on the show and he said uh we're in the
1:28:56age of directors
1:28:58um where it's about like uh you're
1:29:01directing the AI. Maybe you have like
1:29:03one or two employees in your business
1:29:05but you're directing and the AI is
1:29:07empowering you to like deliver this
1:29:10experience or this offer. Um but it's
1:29:14not necessarily we're no longer workers.
1:29:16You're you're not doing all these
1:29:18individual pieces. You're directing this
1:29:19system. Um, you know what? Here's where
1:29:22I want to go. And I think about even um
1:29:28that intention that we set like right in
1:29:30the beginning of this conversation
1:29:33around like millionaires will be birthed
1:29:35from this conversation. And uh my hope
1:29:38is that we fast forward a year and both
1:29:41of us are getting like messages of
1:29:43people that like the starting point for
1:29:45them was this conversation like it was a
1:29:48turning point. But I think to your
1:29:50point,
1:29:52momentum and like taking action is so
1:29:54key. And so I think about the person
1:29:57that's sitting at home who has just
1:30:00listened to this conversation and maybe
1:30:03they have a couple of hours free this
1:30:04weekend or like they have like an
1:30:06evening free and they can open Claude
1:30:09for the first time or start using this
1:30:11for the first time like the resume
1:30:13autopsy prompt.
1:30:15What would be for that human being?
1:30:19What is the first step that you would
1:30:20have them do immediately after listening
1:30:23to this conversation? It's almost like a
1:30:25like a weekend homework. Like what would
1:30:27you have them go and do?
1:30:29>> I would have them develop
1:30:32um time around a mindset shift first. I
1:30:35think that's the critical, but it's
1:30:37doing it with AI. So, it's doing that
1:30:40voice dump what their goal are, their
1:30:42goals are, what they're passionate
1:30:44about, what their money goal is, what
1:30:46their where they are right now. Because
1:30:49what's going to happen is the more that
1:30:50AI, which is I say these tools, knows
1:30:53about you, the more it can actually
1:30:55direct you, right, in the right way and
1:30:57it's custom to where you're at right
1:30:59now, right? And then on top of that,
1:31:02which I'm going to give your audience
1:31:03every single one of these prompts, it is
1:31:05dedicating at least three to six hours
1:31:08going through these prompts one by one
1:31:12by one. Cuz by the end of it, you will
1:31:15be able to not just have something that
1:31:17you can sell, but you'll have ownership.
1:31:20ownership over how much money you're
1:31:23going to make, ownership of your
1:31:25systems, ownership of what you do, and
1:31:28taking back what you used to rent to
1:31:30corporate and owning it now in your own
1:31:33business. So, that's where I would
1:31:34start.
1:31:35>> Yeah.
1:31:35>> 3 to 6 hours, just like how we all go to
1:31:38the gym every day. It's the same
1:31:39mindset. I'm going to dedicate it into
1:31:42AI, learning it, getting so good with
1:31:45it, commu, knowing how to communicate
1:31:47with it, because that's the that's what
1:31:48I would do on the weekend. I would do
1:31:50date night with uh Claude.
1:31:52>> Yeah. Yeah. You know, um it's funny
1:31:56because I I uh I heard you in one of
1:31:58your interviews. You're like it's you're
1:31:59like it's like I'm married to AI at this
1:32:01point.
1:32:01>> Yeah.
1:32:02>> Um you know what, Edwin, though, before
1:32:04we get out of here, I think about um I
1:32:09think about the position and the moment
1:32:10you were in when you got laid off from
1:32:12your job. And even that word that we've
1:32:15used, we've used it so many times in
1:32:17this conversation of like ownership,
1:32:20you know, and uh even understanding that
1:32:23like you have a son and a family and
1:32:25you're like a bread winner. And so when
1:32:28you share the context that speaking to
1:32:31you today, you're making $200,000 a
1:32:34month in your business and it's
1:32:35something that you own. Can you just
1:32:38talk to people
1:32:40given where you started and where you
1:32:42were at in that moment where like there
1:32:45was an identity crisis like there was a
1:32:47season where you had that identity
1:32:48crisis.
1:32:51What does it mean for you on a human
1:32:53level? The fact that for you and I
1:32:56speaking today, you actually have a
1:32:57level of ownership, a level of autonomy,
1:33:01um being able to build wealth in the way
1:33:03that you are.
1:33:05>> What would I tell them?
1:33:06>> Yeah. What does it mean to you?
1:33:08>> What does it mean to me? Legacy.
1:33:11Yeah, that's what it means to me.
1:33:12Everything that I do is about legacy.
1:33:14Every decision that I make is about
1:33:16legacy. It is making sure that um you
1:33:20know when I I always talk about this
1:33:21with my family. It's like when I get 80
1:33:23years old and um I'm walking into the
1:33:27family house and there's a portrait of
1:33:30me on the wall and my grandkids and my
1:33:33son is looking at that portrait and
1:33:36remembering the legacy, the impact that
1:33:39I had during a time when people were
1:33:42panicking and didn't know what to do. I
1:33:44was creating a voice of reason which is
1:33:46the voice of AI.
1:33:48>> That's awesome. Edwina Mckennon, thank
1:33:51you so much.
1:33:52>> Awesome. This was good. Thank you.
1:33:54Thanks for having me.
1:33:55>> This was so good. You killed it. So, if
1:33:57you enjoyed this conversation and you
1:33:59want to hear even more stories like
1:34:02this, then just click here. And also, my
1:34:04team is going to put some more videos
1:34:06that you can watch here. Thank you.

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