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The Mom, The Myth, The Med Rep In Trauma Sales With Julia Greenspan — Transcript

by Samuel Adeyinka · 5,066 words · 763 segments · language en · Watch on YouTube

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  1. 0:00[Music]
  2. 0:02hello and welcome to the medical sales
  3. 0:04podcast and i am your host samuel
  4. 0:06in this podcast i interview top medical
  5. 0:09sales reps and leading medical sales
  6. 0:11executives across the entire country and
  7. 0:14it doesn't matter what medical sales
  8. 0:15industry from medical device to
  9. 0:17pharmaceutical to genetic testing to
  10. 0:19diagnostic lab you name it you will
  11. 0:22learn how to either break into the
  12. 0:23industry be a top five percent performer
  13. 0:26within your role in sales or climb the
  14. 0:29corporate ladder welcome to the medical
  15. 0:31sales podcast
  16. 0:37hello and welcome to the medical sales
  17. 0:38podcast i am your host samuel and today
  18. 0:41i'm very happy to present an absolutely
  19. 0:43wonderful guest that goes by the name of
  20. 0:45julia greenspan julia is a mom a family
  21. 0:48woman that spent 15 years in trauma with
  22. 0:51young children and ultimately
  23. 0:53transitioned to wound care and she is
  24. 0:55the definition of authenticity she tells
  25. 0:58it how it is straight shooter candid
  26. 1:01lovely to listen to and really makes you
  27. 1:03feel at ease
  28. 1:04she's the kind of person you can really
  29. 1:06ask any question to and she'll give you
  30. 1:07a straight answer i'm so happy to bring
  31. 1:09this interview to the airwaves because
  32. 1:12her story is something that i sincerely
  33. 1:14believe everyone should hear you know
  34. 1:16there's a lot of misnomers out there
  35. 1:17about what it means to be in medical
  36. 1:19sales whether you're in pharmaceutical
  37. 1:21or medical device or diagnostic testing
  38. 1:23and i've seen there's even more
  39. 1:24misnomers or just as many misnomers
  40. 1:27within medical device and what actually
  41. 1:28happens especially in a role like trauma
  42. 1:31and someone like julia kind of levels
  43. 1:34the playing field and lets you know
  44. 1:35what's really going on
  45. 1:37so i'm not going to say anymore because
  46. 1:38i don't want to spoil it i'm going to
  47. 1:39save it for the interview but this is
  48. 1:41definitely a must listen
  49. 1:43you want to catch this interview you
  50. 1:45want to listen to every word and again i
  51. 1:47am so happy to bring julia greenspan to
  52. 1:49the airwaves as always we do our best to
  53. 1:51bring you guests that bring innovation
  54. 1:53to the medical cell space and doing
  55. 1:55things a little bit differently as they
  56. 1:56contribute and make it the great space
  57. 1:59that i believe so many people should
  58. 2:01consider jumping into i want you to
  59. 2:03enjoy this interview whatever you're
  60. 2:05doing i really want you to listen and as
  61. 2:07always
  62. 2:08thank you for listening to the medical
  63. 2:10sales podcast hey julia how are we doing
  64. 2:12today
  65. 2:13doing awesome how you doing samuel
  66. 2:15fantastic no complaints why don't you
  67. 2:17tell the audience who you are and what
  68. 2:19you do
  69. 2:20yeah uh my name is julia greenspan i am
  70. 2:22a medical device rep in the bay area uh
  71. 2:25trauma uh ortho trauma is my history
  72. 2:28kind of like my main background and
  73. 2:30right now i'm currently at 3m 3m
  74. 2:33okay what type of company is 3m just to
  75. 2:34give everybody a little bit of context
  76. 2:36yeah so 3m is interesting right a lot of
  77. 2:39us know them as like the tapes company
  78. 2:40and the post-it company
  79. 2:42you know maybe someone watched romy
  80. 2:43michelle's high school reunion was like
  81. 2:45yeah post it uh well they do a lot more
  82. 2:47than that so 3m acquired a company
  83. 2:50called kci a couple years ago that is
  84. 2:53sort of like the the grandpa of wound
  85. 2:55care so um they have the most respected
  86. 2:58and clinically based wound back on the
  87. 3:00market and they have kind of the lion's
  88. 3:02share of the market share there and so
  89. 3:04when they acquired them
  90. 3:06that meant that they were acquiring a
  91. 3:07really large business and they needed
  92. 3:09you know some solid medical device reps
  93. 3:10and they got a lot of amazing kci
  94. 3:12employees that came along with them um
  95. 3:14but also you know because of 3m's reach
  96. 3:17they also needed to make sure that they
  97. 3:18were able to you know have enough sales
  98. 3:20force to tackle all the new business and
  99. 3:22so
  100. 3:22i became part of that little fold
  101. 3:25fantastic what do you sell particularly
  102. 3:28yeah so i do wound care in wound backs
  103. 3:30so for patients who are like chronically
  104. 3:32ill or if you've ever been in a trauma
  105. 3:34situation you have someone with a large
  106. 3:36open wound things like that that can't
  107. 3:38be closed right away uh there's a lot of
  108. 3:41things that they can do to sort of speed
  109. 3:43along the recovery process for that soft
  110. 3:44tissue damage and moonback is one of the
  111. 3:46tools in the toolbox
  112. 3:48got it and you know what there's a lot
  113. 3:50of listeners that aren't too familiar
  114. 3:52with the med sales industry because they
  115. 3:54want to get in and also there's you know
  116. 3:56people that have just been in their
  117. 3:57space for a long time
  118. 3:58what industry did you come from to even
  119. 4:00be attracted to something like 3m
  120. 4:03yeah it was an interesting transition so
  121. 4:05uh for my background i was in the
  122. 4:07operating room for you know about 23
  123. 4:09years 22 years something like that
  124. 4:11before coming to 3m
  125. 4:13yeah so as a surgical technologist and
  126. 4:15then orthopedic trauma rep for all of
  127. 4:17that time and uh what brought me to 3m
  128. 4:20was a non-compete
  129. 4:22so
  130. 4:23i left stryker
  131. 4:24and kind of had a choice of whether to
  132. 4:27try to stay in trauma for that year
  133. 4:29uh after the non-compete and you know uh
  134. 4:32deal with all that mess or
  135. 4:34to do a new thing and so i had a trauma
  136. 4:37partner of mine who'd left stryker
  137. 4:38previously
  138. 4:40and he kind of came after me a little
  139. 4:42bit for the 3m job it was like dude come
  140. 4:44over here and uh so yeah i thought i'd
  141. 4:46because i had a trauma buddy there i
  142. 4:48thought you know what why not give it a
  143. 4:50shot try a new thing um and so yeah
  144. 4:52loving it so far it's fun applying the
  145. 4:54trauma mentality to wound care that's
  146. 4:56what i want the audience to hear you
  147. 4:58know so you're 3m now that's wound care
  148. 5:00give it give us a day in the life of a
  149. 5:02wound care rep i mean what is that setup
  150. 5:03even like yeah it's a lot different so
  151. 5:06if you have um you know someone like me
  152. 5:08who say used to to operating room sales
  153. 5:10and surgical sales you know your
  154. 5:12customer is uh going to be all aspects
  155. 5:14of the hospital it's a big ecosystem
  156. 5:16right so you've got like you know the
  157. 5:17materials management to the c-suite to
  158. 5:19the surgeon to the surgical tech but at
  159. 5:21the end of the day the way you get paid
  160. 5:24is by getting a po so we all know that
  161. 5:26you go you do your case you get your po
  162. 5:29hopefully within 30 days
  163. 5:32like you know cross your little fingers
  164. 5:33and your toes that you get that within
  165. 5:3430 and get it off your list
  166. 5:37for wound care it's really different so
  167. 5:39i had never done dme sales which is a
  168. 5:42durable medical equipment sales and i
  169. 5:44really wanted to learn that side of the
  170. 5:45business
  171. 5:46since i had a year to kind of play
  172. 5:47around in different waters
  173. 5:50and so the way gme sales works is a lot
  174. 5:52different because your customer is
  175. 5:55oftentimes more the patient like you're
  176. 5:57getting direct patient contact as far as
  177. 5:59like i mean i know these patients for
  178. 6:01months
  179. 6:02um which is a very very different thing
  180. 6:04than walking into an operating room and
  181. 6:06you know seeing a surgical field and
  182. 6:07walking out right right now they have my
  183. 6:09cell phone number
  184. 6:11which is in a very different situation
  185. 6:13but thank goodness i like people so i
  186. 6:16like the patient contact aspect but when
  187. 6:18it comes to the actual sales cycle it's
  188. 6:20also interesting and different because
  189. 6:22how i get paid is from insurance
  190. 6:23companies so
  191. 6:25instead of having a very like limited
  192. 6:28contact with how the payment actually
  193. 6:30happens now i'm like deeply involved in
  194. 6:32the process including authorizations you
  195. 6:35know um requirements for documentation
  196. 6:38for the patient as they heal things like
  197. 6:39that so you know as a trauma rep i had
  198. 6:42like one phone okay one phone to rule
  199. 6:44them all because you're on call 24 7 so
  200. 6:46who cares now i've got two phones two
  201. 6:48cell phones a fax i've got all this
  202. 6:51other stuff because i have like
  203. 6:53sensitive patient information coming to
  204. 6:55my
  205. 6:56electronic devices all day because now
  206. 6:59i'm dealing with insurance and all these
  207. 7:01new steps to the sales cycle that i
  208. 7:03didn't have before so it's a really good
  209. 7:05learning experience
  210. 7:07wow so your your account then your call
  211. 7:09point various types of people
  212. 7:12oh everywhere man i mean it's like is it
  213. 7:14is it a wound center for patients that
  214. 7:16are chronic wound patients right that
  215. 7:19are going into their you know physician
  216. 7:21maybe once a week or once every few
  217. 7:23weeks and you might see them for months
  218. 7:25like diabetics with foot ulcers things
  219. 7:27like that or maybe it's you know a
  220. 7:30private physician's office we know that
  221. 7:32sometimes there are complications from
  222. 7:34elective procedures like plastic surgery
  223. 7:36well
  224. 7:37now i know
  225. 7:39uh those complications are owned by the
  226. 7:41physician for you know 90 days after the
  227. 7:43surgery and so if there's a complication
  228. 7:45they kind of got to deal with it and so
  229. 7:47for those situations i'm a really close
  230. 7:49partner um with that surgeon to make
  231. 7:51sure that we get the patient on back
  232. 7:53therapy and get that wound healed
  233. 7:55because but that's a totally different
  234. 7:57type of patient
  235. 7:59chronic diabetic versus an elective
  236. 8:01plastic surgery patient totally
  237. 8:03different physicians uh and it's a
  238. 8:05really interesting thing to kind of
  239. 8:07navigate and understand the different
  240. 8:09animals you know of like all right this
  241. 8:11wound is going to act this way this
  242. 8:12wound might act that way and what are
  243. 8:14the tools in our bag to get that patient
  244. 8:16back to normal and those are really fun
  245. 8:18because again trauma's so in the minute
  246. 8:20and then and by the second and by the
  247. 8:22hour
  248. 8:23and then you've got wound care which is
  249. 8:25like by the month by six months got it
  250. 8:29got it so with wound care you're you're
  251. 8:32creating the majority of your schedule i
  252. 8:33mean
  253. 8:34it's really you have this territory
  254. 8:36you're responsible for and you're
  255. 8:37deciding okay this is how i'm gonna
  256. 8:38manage my day each and every day
  257. 8:40is that how you treat it or is it more
  258. 8:42like you know nine to five i'm just
  259. 8:44gonna make sure i'm in these areas at
  260. 8:45this time
  261. 8:46i think it's hard for a trauma rep to
  262. 8:48ever be nine to five regardless of where
  263. 8:50you put them it's like put me in a
  264. 8:51different fish tank i'm probably going
  265. 8:53to swim the same
  266. 8:54right so
  267. 8:55like so for me
  268. 8:57i i keep my phone on 24 7. i know that
  269. 9:00there's some co-workers that i have that
  270. 9:01don't do that and that is completely up
  271. 9:03to them and that's their prerogative
  272. 9:05because
  273. 9:063m also has an awesome 1 800 number
  274. 9:09that's on 24 7 with clinical people so
  275. 9:12oh wow okay technically
  276. 9:14you can turn your phone off and your
  277. 9:16patients will still get the care that
  278. 9:17they need if they have a question or if
  279. 9:19they have trouble shooting or things
  280. 9:20like that i just find that my patients
  281. 9:22appreciate having and my surgeons too
  282. 9:25they appreciate knowing that i'm around
  283. 9:27even if it's a text away or something
  284. 9:29like that and oftentimes i can mitigate
  285. 9:31a disaster
  286. 9:33a lot faster than them going through a
  287. 9:35phone tree because some of my patients
  288. 9:37are also elderly
  289. 9:39so you have to kind of put in your head
  290. 9:41like well can this patient actually deal
  291. 9:42with the 1-800
  292. 9:44situation or do they need someone at the
  293. 9:46ready who can really help them through
  294. 9:48because that kind of customer service
  295. 9:51bleeds into the relationship with
  296. 9:53surgeons and prescribers because they
  297. 9:55know
  298. 9:56when they're prescribing for my vac
  299. 9:58they're getting me
  300. 10:00on the other side to help them catch
  301. 10:02that patient during times when they
  302. 10:04might need some support and if i'm
  303. 10:06willing to do that then obviously that
  304. 10:07adds a lot of value beyond
  305. 10:09you know the initial
  306. 10:11so what does that mean i mean you so
  307. 10:13you're really taking calls in the middle
  308. 10:14of the night for yeah yeah
  309. 10:16really yeah you can take the girl out of
  310. 10:18trauma you can't take the trauma out of
  311. 10:20the girls
  312. 10:21but i mean because sometimes it's
  313. 10:22something really simple if i have a you
  314. 10:25know a patient who's just concerned
  315. 10:27because an alarm is going off or
  316. 10:29something hurts or you know what have
  317. 10:31you i can help them troubleshoot and say
  318. 10:34all right that sounds like you need to
  319. 10:35call your doctor
  320. 10:36let's do that or i can say that's just a
  321. 10:38cute alarm that happens when you sit on
  322. 10:40the tubing
  323. 10:41go ahead and go ahead and pull the
  324. 10:43tubing out for me and they're like oh
  325. 10:44it's done now okay great but it doesn't
  326. 10:46require you to go anywhere it just
  327. 10:48requires you to land calls and explain
  328. 10:50how the stuff that you sell works yeah
  329. 10:52for the most part so again coming from
  330. 10:55my old world when i got a phone call or
  331. 10:57a text message it usually meant get up
  332. 10:59get out of bed drive an hour go get your
  333. 11:01nails go to the operating room spend
  334. 11:03four hours like right all right cool
  335. 11:05i'll take a full a phone call from a
  336. 11:07sweet little old lady who's like got a
  337. 11:09question that's awesome that's easy
  338. 11:11peasy like that's fine with me uh but so
  339. 11:14to answer your question though like
  340. 11:15what's a day in the life right it varies
  341. 11:17i try to because this is such an
  342. 11:19administrative heavy job because of the
  343. 11:22insurance piece of it i try to parse out
  344. 11:24chunks of my day i will like set aside
  345. 11:27uh part of the early morning and do my
  346. 11:30admin make sure there were no emergent
  347. 11:32orders or urgent orders that came in
  348. 11:33overnight um things like that that i
  349. 11:35really need to keep an eye on as far as
  350. 11:37like hey this needs more documentation
  351. 11:39hey we need a fresh prescription for
  352. 11:41this right and then i usually have my
  353. 11:44anchor appointments so anyone who's been
  354. 11:46in sales for a long time
  355. 11:47you know usually we have anchor
  356. 11:49appointments set up through the week
  357. 11:51that we sort of work around that is fun
  358. 11:53in this job and that i can usually
  359. 11:55actually do that so we do a lot of
  360. 11:57training especially for nurses
  361. 12:00like at home health and stuff like that
  362. 12:02so usually they're a mix of training and
  363. 12:05in-services and then sales calls but
  364. 12:07it's nice because in trauma it's really
  365. 12:10hard to have a solid anchor appointment
  366. 12:12because
  367. 12:13you might get called out
  368. 12:16right yeah like all the stars have to
  369. 12:18align where like you have coverage and
  370. 12:21it's usually a quieter day and like it
  371. 12:23has to be a really special situation to
  372. 12:25where you can like legit make all your
  373. 12:27anger appointments
  374. 12:29right no it makes sense okay so so
  375. 12:31trauma rep to wound care rep so talk to
  376. 12:34us a little bit about what got you into
  377. 12:35trauma you know in fact let's go back
  378. 12:37let's go back to
  379. 12:39college uh
  380. 12:41did you go into college saying you know
  381. 12:43what i'm gonna be
  382. 12:44a trauma rep or you know how did you
  383. 12:46find out when your graduation day
  384. 12:48what did you know to do and why did you
  385. 12:50make that decision
  386. 12:51origin story you go deep samuel i like
  387. 12:54it i like it the only way to do it it's
  388. 12:56the only way to do it well then i'll
  389. 12:57take you back to high school how's that
  390. 13:00i'm gonna
  391. 13:01we're gonna tell you a story
  392. 13:03uh though
  393. 13:04so when i was in high school i wanted to
  394. 13:07to go to med school that was that was my
  395. 13:08initial plan i know a lot of uh medical
  396. 13:10device reps that's a lot of times how we
  397. 13:12start out because we're just interested
  398. 13:14in medicine in general and we think all
  399. 13:15right med school is it
  400. 13:16well i don't know about you i didn't
  401. 13:18come from a wealthy family and so i knew
  402. 13:21that if i went to med school it was
  403. 13:23gonna be on my own dime
  404. 13:25and i was like all right let's see if i
  405. 13:27even like blood right so my high school
  406. 13:29had an rop program
  407. 13:31and the rop program was essentially
  408. 13:33getting to work at the hospital
  409. 13:35uh for the class times after lunch and
  410. 13:37you got credit and you could go to
  411. 13:39different departments
  412. 13:41most of the kids in that class used it
  413. 13:44to ditch so that was cool i didn't find
  414. 13:47that out until i was like part way into
  415. 13:48the program and i was like oh man like i
  416. 13:50feel like i might be the only one who
  417. 13:52seriously cares about being here uh the
  418. 13:55nice thing is that that gave me leverage
  419. 13:57so i got to go to the program director
  420. 14:00uh this awesome rn named sharon dahar
  421. 14:02shout out to sharon
  422. 14:04and i was like hey does anybody ever get
  423. 14:06the operating room
  424. 14:08like would you ever consider that
  425. 14:10and she said well you seem like you
  426. 14:12actually want to be here so let me go
  427. 14:14talk to some people and i got in so i
  428. 14:16started in the operating room when i was
  429. 14:1815
  430. 14:19and i was washing instruments so i got
  431. 14:21to be a sterile processing tech
  432. 14:23during high school and that was really
  433. 14:25great because the operating room it was
  434. 14:27like a freestanding surgery center next
  435. 14:30to the main or
  436. 14:31and so i got to actually like wash
  437. 14:33surgeries in between my cleaning and
  438. 14:35picking cases and so as a teenager there
  439. 14:38there is no better way
  440. 14:40to figure out if you want to do this
  441. 14:42than literally going and standing in
  442. 14:44surgery for hours imagine i can imagine
  443. 14:48it was awesome and then i but i like
  444. 14:49worked like a mad woman right so i think
  445. 14:52my class time was technically two hours
  446. 14:54after lunch and i would just do it for
  447. 14:56as long as they let me stay so i would
  448. 14:58just i would just do extra like i'm
  449. 15:00going to stay until the day is over
  450. 15:02and so basically after that class they
  451. 15:04hired me on as an employee so it was
  452. 15:07cute i had to get like parental
  453. 15:08supervision like early parental
  454. 15:10permission to like work in an operating
  455. 15:12room at 15 or 16 and by that point so
  456. 15:15that was cool so i started install
  457. 15:17processing there did that for a couple
  458. 15:18years um i got to train as a surgical
  459. 15:21tech while i was in college so i went to
  460. 15:23uc davis so then it was nice because i
  461. 15:26spent like probably a total of seven
  462. 15:27years at one hospital with this big
  463. 15:29family of operating room folk who were
  464. 15:33like this is our baby you know like we
  465. 15:35will help her launch her life and so
  466. 15:38i would be like uh doing physics or
  467. 15:40something and one of the
  468. 15:41anesthesiologists would be like get over
  469. 15:44here and he'd like put the put the bed
  470. 15:46in reverse trendelenburg and be like
  471. 15:49mu is greater than 10 theta and he would
  472. 15:51like like give me little physics lessons
  473. 15:53in the middle of surgery it's like that
  474. 15:55is fantastic like you're insane and i
  475. 15:57love you and thank you because i didn't
  476. 15:58understand that concept so that was
  477. 16:00really cool and then when i was
  478. 16:01graduating it you know came sort of time
  479. 16:03to decide like hey do i want to
  480. 16:05really apply to med school and try to go
  481. 16:07through this process it was definitely
  482. 16:08daunting i think a lot of us like know
  483. 16:10it's daunting i at the same time right
  484. 16:13as i was like deciding this mess uh was
  485. 16:16scrubbing obviously taking call and i
  486. 16:18had an orthopedic trauma case pop up as
  487. 16:20a tibia nail and it was with a system
  488. 16:23that we hadn't used before it was the
  489. 16:24new version of the cynthia's nail their
  490. 16:26ex
  491. 16:27and i called the rep and i was like hey
  492. 16:29what are we using tonight and he goes oh
  493. 16:30the synthy's ex i was like cool do you
  494. 16:33have the technique guide for that i want
  495. 16:34to study before you get here he's like
  496. 16:36sure and so he sent me the pdf and it
  497. 16:38was like i don't know 80 pages 90 pages
  498. 16:41and then i just dissected what i needed
  499. 16:43like you know did a diagram of what how
  500. 16:46i wanted to set up my table threw it on
  501. 16:47the wall and with all the pertinent
  502. 16:49information from it and then did the
  503. 16:51case and he's like hey do you have a
  504. 16:53degree
  505. 16:54and i was like yeah why and i'm
  506. 16:56graduating in like a month
  507. 16:58and he's like you should like look into
  508. 17:00this job
  509. 17:01and
  510. 17:02i had no idea what he did outside the
  511. 17:05operating room i told him like you're
  512. 17:06kind of a medical device pixie like i
  513. 17:08don't really know what your life is like
  514. 17:09i just know you come in here and you're
  515. 17:11like
  516. 17:11yeah like little
  517. 17:13you know like
  518. 17:15with your little laser pointer telling
  519. 17:16me what to do but i don't know what you
  520. 17:18actually do do
  521. 17:20and so he's like at least take an
  522. 17:22interview if i can get you an interview
  523. 17:23would you take it i was like well yeah
  524. 17:25we'll have a conversation
  525. 17:27so
  526. 17:28i met his boss
  527. 17:30in monterey or santa cruz somewhere
  528. 17:32around there and it was like a hotel
  529. 17:35and it was like a three-hour interview
  530. 17:38and i was like okay this is like an
  531. 17:39adult job then okay
  532. 17:41uh but i did like four months of
  533. 17:43interviewing and um what really clinched
  534. 17:46it for me and like why ortho trauma i
  535. 17:48always loved orthopedics i always loved
  536. 17:50trauma but it's because i met my senior
  537. 17:53rep
  538. 17:54so when i went on my first ride along
  539. 17:56with jay wisner that's what did it for
  540. 17:57me because jay
  541. 17:59had been with cynthia's legacy synthesis
  542. 18:01since 1981.
  543. 18:03and so it wasn't just a situation where
  544. 18:05i was going to learn orthopedics it was
  545. 18:07i'm going to learn trauma from
  546. 18:09one of the like og
  547. 18:11synthesis reps who knows everyone in the
  548. 18:14country who has worked with some of the
  549. 18:16top surgeons in california like this
  550. 18:19isn't just a
  551. 18:20a stepping stone this is like i could
  552. 18:22really
  553. 18:23learn a lot from this guy
  554. 18:25and so that's when i really wanted it
  555. 18:27was when i learned who my team would be
  556. 18:30that's amazing that's amazing
  557. 18:32and then you went on to have a 15-year
  558. 18:34ortho career
  559. 18:36yeah so i did like almost a decade with
  560. 18:40cynthia's i got super fortunate i got to
  561. 18:42work in the the east bay in oakland
  562. 18:44which is just i don't know there's just
  563. 18:45something special about the east bay
  564. 18:47anybody who does trauma in oakland knows
  565. 18:50it's uh
  566. 18:51i don't know you get to work at highland
  567. 18:52hospital i think you're kind of blessed
  568. 18:54there's no place like it um
  569. 18:57i stand by that it's like one of my
  570. 18:59favorite places on the planet uh and
  571. 19:01then kaiser oakland is their flagship
  572. 19:02orthopedic hospital so they got a really
  573. 19:04dynamite trauma physician who came on
  574. 19:06over there and so between those two
  575. 19:08houses i was busy busy busy busy
  576. 19:13what stood out about highland that
  577. 19:15allows you to call your favorite place
  578. 19:16highland is special because it's a
  579. 19:18safety net hospital so it's one of the
  580. 19:20hospitals in california that is uh
  581. 19:23run
  582. 19:24uh it catches everybody regardless of
  583. 19:26whether they can pay or not
  584. 19:28uh they get the cops
  585. 19:30so when they get shot they get uh you
  586. 19:33know the gangbangers on the street when
  587. 19:34they got when they get shot it's
  588. 19:36like you get all walks of life
  589. 19:38and
  590. 19:39i love it because everyone is treated as
  591. 19:41an equal so one of the most special
  592. 19:43moments in the operating room for me
  593. 19:45was uh watching one of my favorite
  594. 19:48traumatologists on the planet shout out
  595. 19:50to shaw dr swapnel shah he's incredible
  596. 19:53uh i vividly remember him
  597. 19:56treating
  598. 19:57a patient
  599. 19:58like a human and i don't mean just like
  600. 20:01you know connecting with him a little
  601. 20:02bit before surgery i mean this patient
  602. 20:04was scared
  603. 20:05this patient was not okay
  604. 20:07they were clearly panicking and anybody
  605. 20:10who has worked with traumatized folks
  606. 20:12who maybe come from an underserved
  607. 20:14population there's a lot of distrust of
  608. 20:16authority uh it's a scary thing to go to
  609. 20:19sleep with a bunch of people with scrubs
  610. 20:20around you when you don't trust the
  611. 20:22system
  612. 20:23yeah and uh he like put his hand on his
  613. 20:26chest and he's like we're all friends
  614. 20:28here and we've got you i've got you and
  615. 20:31you stared him right in the face like i
  616. 20:33i'm like my hand on your heart
  617. 20:35yeah i'm here to take care of you
  618. 20:38and like
  619. 20:39i mean the whole room changed and
  620. 20:41imagine
  621. 20:43that there's something really special
  622. 20:44about clinicians like that who are like
  623. 20:46i don't care if you're high i don't care
  624. 20:48if you've like
  625. 20:49like you crashed your car because you
  626. 20:52were you're totally strung out like
  627. 20:54regardless of why you're here
  628. 20:56i don't care if you like
  629. 20:58we're a criminal and running from the
  630. 21:00cops and you broke everything in your
  631. 21:01body that happened a lot of people like
  632. 21:04jumping off of bart platforms and things
  633. 21:05like that
  634. 21:06it didn't matter like who cares we care
  635. 21:09about you and your injury and that's it
  636. 21:12and that that i haven't really seen at
  637. 21:14any other hospital quite the same way
  638. 21:17wow look at that okay
  639. 21:19all right so so you have this
  640. 21:21illustrious career
  641. 21:23as a trauma rep
  642. 21:25talk to us about you saying you know
  643. 21:27what
  644. 21:28i am going to stop with trauma and i'm
  645. 21:30going to look into doing something else
  646. 21:32what was going on there
  647. 21:33yeah that was it's a big choice it's
  648. 21:35scary right and and for me it was that
  649. 21:38uh the leadership changed at striker so
  650. 21:42you know won't go into nitty gritty or
  651. 21:44anything but i think that you have to
  652. 21:46look at sort of the leadership around
  653. 21:48you and say does this fit me anymore
  654. 21:51like does this fit my ethics morals
  655. 21:53values and can i learn something
  656. 21:57so i'm big into like can my leadership
  657. 21:59teach me and i think you get to that
  658. 22:01point in your career when you have to
  659. 22:02like you're sort of interviewing them
  660. 22:05like right
  661. 22:06can i keep growing with you and so i was
  662. 22:08getting my mba
  663. 22:10and i'm still getting mba but i was
  664. 22:11doing that while i was at striker
  665. 22:13and so starting to learn a lot about
  666. 22:15different leadership styles different
  667. 22:16cultures
  668. 22:17um different ways of implementing ideas
  669. 22:20and that was the intro to julia
  670. 22:22greenspan you know we spent a large part
  671. 22:24of that first interview that was the
  672. 22:26first one by the way two parts so that
  673. 22:28was the first part going over history
  674. 22:30and what brought up to where she is
  675. 22:31today but next week she gets into the
  676. 22:34good stuff where we really talk about
  677. 22:36women in trauma and what that means and
  678. 22:40what that represents and and all the
  679. 22:42connected topics around that so make
  680. 22:44sure you tune in next week for part two
  681. 22:46now you might have listened to this
  682. 22:47episode maybe you're someone
  683. 22:49that is
  684. 22:51you you have a territory
  685. 22:53and you're looking at the calendar and
  686. 22:55you're saying you know what
  687. 22:57i got about four months
  688. 23:00to make a significant difference
  689. 23:02before this year comes to an end
  690. 23:05i was tracking well but i know i can if
  691. 23:07i could just figure out how to go a
  692. 23:09little bit harder i'm going to bring it
  693. 23:11home and i could potentially experience
  694. 23:12winter circle
  695. 23:14i could
  696. 23:15affect that many more lives through my
  697. 23:16providers
  698. 23:18i could get a promotion and be
  699. 23:19responsible and drive other people to
  700. 23:22experience success
  701. 23:24there's so many opportunities
  702. 23:26how do i make this happen
  703. 23:29well that's when i would say go to
  704. 23:31evolveyoursuccess.com
  705. 23:33select improve sales performance fill in
  706. 23:36some information send it to us and have
  707. 23:39a conversation with us here at evolver
  708. 23:40success and let us show you how we can
  709. 23:43get you on the right track and get you
  710. 23:45where you want to be before this year
  711. 23:46closes and if you're someone's been
  712. 23:48listening and you're thinking to
  713. 23:50yourself
  714. 23:51i want to be in trauma
  715. 23:53maybe you're a mother yourself
  716. 23:55and you're saying you know what i've
  717. 23:56always wanted to be in trauma but i've
  718. 23:57heard that i couldn't do it
  719. 23:59well guess what you can and if that's
  720. 24:01something that you want to do
  721. 24:02or anyone else that wants to get into
  722. 24:04that type of space then you need to
  723. 24:06visit evolversuccess.com select attain
  724. 24:09medical sales role submit some
  725. 24:11information
  726. 24:12our application
  727. 24:14and schedule some time and let's have a
  728. 24:16conversation here with someone at evolve
  729. 24:18your success
  730. 24:19as always we do our best to bring you
  731. 24:21guests that are changing the medical
  732. 24:23sales space
  733. 24:25they're making headway they're breaking
  734. 24:27stereotypes i wanted to say reinventing
  735. 24:30the wheel but they're making entirely
  736. 24:32new wheels
  737. 24:34and it's it's fantastic
  738. 24:36and hopefully we can remain a part of it
  739. 24:38as long as we can here at the medical
  740. 24:40sales podcast
  741. 24:42so make sure you tune in next week for
  742. 24:44part two with julia greenspan we're
  743. 24:48gonna get into it you know and i'm
  744. 24:49telling you you got a little taste of it
  745. 24:51right now but she's candid she's
  746. 24:53authentic she tells it how it is and i'm
  747. 24:55so excited to continue the conversation
  748. 24:57thank you for listening to the medical
  749. 24:58sales podcast
  750. 25:02i hope you enjoyed today's episode and
  751. 25:04remember i have a couple programs to
  752. 25:05show you exactly how to break into the
  753. 25:07medical sales industry
  754. 25:08become a top performing medical sales
  755. 25:10professional and also how to masterfully
  756. 25:12navigate your career to executive level
  757. 25:15leadership
  758. 25:16check out these programs and learn more
  759. 25:17at evolversuccess.com
  760. 25:19stay tuned for more awesome content with
  761. 25:22amazing interviews
  762. 25:26[Music]
  763. 25:32you

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