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The Model That Will Shift Your Life In 5 Minutes A Day | Srikumar Rao & Vishen Lakhiani — Transcript

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0:00your job is to grow
0:03to enjoy the growth and live
0:06each day radiantly alive
0:16so in this live call we're going to be
0:18chatting with srikumarao
0:20and i've asked shri to share with you
0:22some profound ideas now what's wonderful
0:25about this man
0:26is that he can shift your life because
0:28he's done it with me multiple times
0:30in around four or five minutes by giving
0:32you what he calls a new
0:34mental model for viewing the world our
0:37world is based on our models and when
0:39our models are upgraded
0:41our experience of the world upgrades now
0:44we're we're doing a big seminar with sri
0:46komar rao
0:46called den the universe it was a
0:48favorite quote by steve jobs
0:50some of you might be interested in that
0:52seminar you can learn more on
0:54mindvalley.com
0:55forward slash seminars okay
0:58mindvalley.com
0:59forward slash seminars and you can open
1:01up that page right now as we are talking
1:03okay
1:03rao welcome my pleasure vision
1:07i must tell you i always have a blast
1:09when i'm doing a call for the mind
1:11valley audience
1:13uh why is that i don't know there's
1:16something in the chemistry i don't know
1:17what you put in the water
1:19or what you said as a gas through
1:23a pipe so it's just they're very
1:25receptive and the chemistry is excellent
1:28and i thoroughly thoroughly thoroughly
1:30enjoy it
1:31well i'd like to ask those of you who
1:33are here who are mindvalley members what
1:34do you think rao is talking about what
1:36is it about you guys that makes this
1:38these calls so much fun
1:41try try to try to to list it try to list
1:44it
1:44in in that list and by the way these
1:47calls are also going to be interactive
1:48so you'll get to ask questions to shriek
1:50morale
1:51now here's how the q a works um open up
1:54the q a box
1:55ask a question or vote up a question top
1:57questions i'm gonna bring you live to
1:58interface with rao
1:59so people are saying we are thirsty we
2:02are switched on it's the excitement
2:03uh we are all good looking we have
2:05common connections
2:07it's the energetic vibe it's the high
2:09frequency ground it's great moderation
2:11thank you it's invisible invincible
2:14positivity
2:15uh but yeah there's definitely a really
2:17beautiful spark here among our members
2:19we have 55 000 members and they are like
2:21they're like unicorns they're like the
2:23most amazing people on the planet
2:25um and so they they they are so into
2:27every aspect of personal growth
2:29they are so smart they can connect the
2:30dots and that's what i believe makes
2:32these calls fun
2:33now srikuma let's get started with the
2:34first idea because we have so many
2:36things to cover
2:37you say we don't live in the real world
2:41what do you mean okay
2:45let me illustrate with a story
2:50you know what ragging is in india we
2:52call it ragging
2:53out here we call it hazing uh in
2:56fraternities you call it pledging
2:58but basically what happens is you have
3:00someone who wants to join a group
3:02and the members of that group give him a
3:04really hard time before finally
3:06admitting him to the group
3:08so ragging was big in india and uh i got
3:11ragged as
3:12a fresher and i figured it wasn't a bad
3:16deal i get dragged one year and then i
3:17get to rag
3:18two years when i become a senior so it
3:20was all good fun and games
3:22now when i became a senior there was
3:24someone who joined the college
3:25and he was a science honors student and
3:28there was something a little bit off
3:30with him
3:31i'm not a psychiatrist i'm not going to
3:32make a medical comment but
3:34there was something a little bit off he
3:36was very bright
3:37but he was socially very in adroid too
3:40eager to please and you know just
3:43not there altogether and one day i was
3:47coming back from my class and i saw a
3:49group of cds that grabbed him
3:50and they were making fun of him and they
3:53were making
3:54fun of his condition and i
3:57got really angry i mean furious
4:01so i waited right in grabbed the you
4:04know
4:04pressure took him to my room and as far
4:08as i was concerned i saved him from this
4:10horrible thing because here were these
4:12inconsiderate seniors who were making
4:16fun of his condition
4:19and i remember that as one of the good
4:21deeds in my life
4:23you know i die someday and my parents
4:25would say my
4:26my children would say oh you know our
4:28old man he was a good guy
4:30but there was one time in his life where
4:32he really did something to help someone
4:33and this came up
4:35so fast forward 20 years and i hadn't
4:38been back to my college at that time and
4:40one day i did go there simply to
4:42you know see how things were and by one
4:44of those freakish universal
4:46coincidences this person happened to be
4:48there at the same time we met completely
4:50by
4:51accident in the you know great lawn and
4:54we say oh let's have lunch and we had
4:55lunch and there was all this oh do you
4:57remember
4:58and all that kind of catching up and
5:00then there was a pause
5:02and then they said srikumar do you
5:04remember and he mentioned that incident
5:07and i said of course i remember and i
5:09sat back waiting for him to thank me
5:12and he said srikumar i was having such a
5:15good time with the seniors
5:17why did you come and break it up so
5:19rudely
5:21and that completely threw me for a loop
5:25for 20 years i've been living in an area
5:27where this person was being
5:29unmercifully ragged about his condition
5:32by a group of you know real
5:36sad seniors and i did my good deed in
5:40rescuing him
5:41and for the same amount of time he was
5:43living in a
5:45reality where he was having a good time
5:48with the seniors and i came and rudely
5:50broke it up
5:52we each construct the world that we live
5:55in we don't
5:56live in the real world we live
6:00in a real world and this is actually
6:04hugely liberating because if you live
6:06in the real world and you don't like it
6:08you screw
6:09grin and bear it but if you live in
6:12a real world and you don't like it you
6:15can deconstruct the parts of it that
6:17don't work for you and build it up again
6:19and you do it over and over and over
6:21again and that's what a big chunk of my
6:23program is about
6:25and in fact that is one of the things
6:26that i will be
6:28uh discussing at great length along with
6:30examples and exercises
6:32in the seminar that's coming up we don't
6:35live
6:35in the real world we live in a real
6:39world
6:40okay so so could you elaborate
6:43in this seminar um or at least when i
6:46when i spoke about this seminar what
6:47excited
6:48me is is learning to understand the
6:50mental models of great men like steve
6:52jobs
6:53and steve jobs was deep into
6:55spirituality
6:56he traveled to india he he meditated
7:00um he tried all of these funky diets he
7:02would pray at a particular ashram in
7:04india
7:05and i know that in steve jobs biography
7:08walter isaacson wrote that jobs believed
7:10in prana or an intuitive understanding
7:12of the world
7:13and i found that phrase really
7:14interesting p r a j n
7:16a uh the indian word for like
7:18intuitively sensing
7:20and also in the biography walter isakson
7:24wrote that jobs believed in his ability
7:27to bend reality
7:28walter isaacson mentions the word bend
7:30reality three times in that biography
7:33in relation to a great entrepreneur
7:34because the seminar you're doing is on
7:36entrepreneurs and you teach it and
7:37you teach mbas what is going on there
7:42what happens is entrepreneurs don't
7:45confront the world
7:48they create the world they change the
7:51world
7:52so when you have tremendous conviction
7:56and you go forward or whatever task
7:59you're
8:00undertaking you have this power to
8:04quite literally change the universe now
8:06i want to stress
8:07something else when you do that
8:10you are not really acting as an
8:13independent entity that is the mistake
8:16most of us make we think that we are a
8:19particular
8:20body-mind intellect complex like you
8:22think your vision you know i created my
8:25valley this is my
8:26uh mission for mind valley and so on
8:29that's fiction
8:30that's a role you're playing who you are
8:32actually
8:33goes way way way beyond that and when
8:36you recognize that who you are goes way
8:39way beyond it this is a role that you're
8:41playing and you don't get wrapped up in
8:42a role but this
8:44is the important thing what you are is
8:47you
8:47are a channel for the universe to
8:50express
8:51itself and your job is to be as good a
8:54channel
8:54as you can and when you do that you can
8:57create stuff that you could not even
9:00have dreamed of
9:01because you're not doing it the universe
9:03is working through you and the universe
9:04can do anything
9:06your job is to be the instrument and
9:09when you do that that's when you find
9:11that you become
9:13you know a super achiever on a scale you
9:15can't even conceive of
9:17wow your job
9:20is to be the instrument people are
9:22saying this is awesome
9:24love that goosebumps
9:27so you say that the key to rapid growth
9:30is thinking differently
9:31okay and there again is that that apple
9:33analogy think differently
9:35give us an example yeah uh i must tell
9:38you here by the way that
9:39there is a slight cat thinking
9:41differently is not a new concert by the
9:43way okay all of you not only have heard
9:45of it but you
9:45embrace it how many of you have been
9:47told don't see the glasses
9:49off for half empty it's half full or
9:51every problem is an opportunity in
9:53disguise
9:55but despite that the vast majority of
9:58persons have great difficulty in
10:00thinking differently
10:01because we try to think differently by
10:04thinking differently
10:06it doesn't work what i share is a method
10:09by which you
10:10examine the mental models you hold which
10:13cause you to view the world in a
10:15particular manner and as you make
10:17changes in those models you literally
10:19become a different person and when you
10:21become a different person you don't have
10:23to think about thinking differently
10:25you think and behave differently as an
10:28organic
10:29progression let me give you an idea
10:32so we are all a bundle of wants we want
10:35stuff we want more money better house
10:37we want to have better relationships
10:39with our spouse we want our children to
10:41study hard and get into harvard we're
10:43always a bundle of warts
10:45and many of these wants create
10:47tremendous turbulence in our life
10:49and the way we try to deal with it is by
10:52saying you know what i've got to do is
10:54i've got all these
10:55these are the important ones and i've
10:56got to go out and satisfy these walls
10:59i've got to get
11:00what it is i want well
11:03there is an alternative and how about
11:06not trying to get what you want but
11:09seeing
11:09whether you really do have those ones
11:12are they
11:13serving your need or not can you
11:15remember stuff that you desperately
11:17wanted
11:18at some point in your life go back 10
11:21years at least
11:22and you may have gotten it or you may
11:24not have gotten it but it's not
11:26irrelevant to your life your outgrown
11:28your need for it
11:31i can think of that your audience
11:32whatever is troubling you now because
11:34you want it would you rather get it or
11:36would you rather
11:37outgrow your need for it
11:43by changing your thinking you think
11:46about things differently
11:47everything differently you think about
11:50your life differently
11:51you think about your profession
11:52differently
11:54and as you do that changes happen so raw
11:57i want you to
11:57to to repeat what you just said because
11:59there was a profound idea there and i
12:01remember you
12:02sharing this with me but i want to make
12:03sure the audience really get it
12:06the thing versus outgrowing your wants
12:09okay so look
12:13all the turmoil in your life right now
12:15and this is really
12:16important mission is caused by
12:19i want something to happen and it isn't
12:22happening
12:23or i want something and i don't have it
12:26that's always responsible for all the
12:28turmoil in your life
12:31so if you want something and you don't
12:33have it would you
12:34rather get what you want or would you
12:37rather
12:38outgrow your need for it so it genuinely
12:42doesn't trouble you anymore
12:44outgrow that want yes
12:48but what if but you just said that the
12:50universe uses us as a conduit
12:53what if what we want is this great
12:54product or this great company
12:56should we be outgrowing that one yes but
12:59you don't outgrow it by wanting to
13:01outgrow it you outgrow it by letting it
13:04happen
13:05because what happens is when you are
13:07this very strong one it's given to you
13:09for a reason you know that's your path
13:12your purpose in life to accomplish that
13:15so you quote unquote which is this
13:18body-mind
13:19intellect conflicts don't identify with
13:21that that is an
13:22instrument so feel yourself uh what you
13:25really
13:25are is you're playing a role all the
13:27time so play the role with as much
13:30gusto as you can let it happen and the
13:32universe will work through you to make
13:34it happen it may or may not happen in
13:36the exact
13:37manner in which you want it to happen
13:40but you will be there and you will be
13:41along for the ride and your job is to
13:44enjoy the ride every minute
13:47i loved that so what you're essentially
13:49talking about is the art of surrender
13:52completely and what you're saying is not
13:53don't have goals you're saying by the
13:55way your entrepreneurial vision
13:56is not yours you're a conduit the
13:58universe has chosen you to deliver this
14:00but you cannot be attached to that as a
14:02one you must have
14:04fun as you move towards it and that is
14:06the surrender
14:09you hit it and we should say i have this
14:12entrepreneurial urge that urge
14:14itself is a gift to you from the
14:17universe
14:19you didn't get the thought from nowhere
14:20it came to you because that
14:22you were the selected channel so be
14:25extremely grateful
14:26that you are that selected channel and
14:29then don't throw the gift away
14:32srikumar you know what this reminds me
14:34of
14:36so it reminds me of this poem uh so i
14:39want you guys to listen to me recite
14:40this poem
14:42it was written by an 83 year old man a
14:44hundred years ago
14:45and the poem goes like this i thought i
14:48was thought early in life
14:50to work as well as play my life has been
14:53one long happy holiday
14:55full of work full of play and god was
14:58good to me
14:59every day now can anybody guess who
15:01wrote that poem
15:02think about the nature of the poem work
15:05play
15:06my life was one long happy holiday god
15:08was good to me
15:09every day written 100 years ago
15:12it was written by john d rockefeller the
15:15richest man who ever
15:17lived the founder of standard oil john d
15:19rockefeller
15:20is was the richest american ever in
15:23history andrew carnegie was second
15:25he was richard and elon musk's today
15:27richard and jeff bezos yesterday
15:28but notice what he said in that poem it
15:31sure sounds like he was operating based
15:33on
15:34this vibration that you speak about when
15:37you are no longer the person who is
15:39doing it when things are happening
15:41through you not from you or by you
15:45you find not only things
15:48on an unimaginable scale come come true
15:52but at the same time you're enjoying the
15:55process
15:57that's what i wish for everyone on this
16:00call
16:01that you get up in the morning and you
16:02do what you're doing and you honestly
16:04don't know if you're working you're
16:06playing
16:12i'm sharing my screen right now this is
16:14the dent the universe
16:15um seminar right that we are
16:17collaborating to put on
16:19um so i've always wanted to attend this
16:21reek maraud seminar i
16:23was never able to travel to new york and
16:25so we have brought the seminar it's a
16:26three-day with then
16:27we have brought it on zoom and we have
16:29been able to lower the price
16:31uh dramatically it's april 30th to may
16:332nd and the seminar basically brings in
16:35the wisdom of all of these spiritual
16:37teachers
16:38into business now rao uh by the way this
16:41is mindvalley.com forward slash seminar
16:43if you want to see the same page right
16:45now rao you're bringing in wisdom from
16:47stoicism
16:48marcus aurelius seneca from gautama
16:50buddha
16:51from adi shankara who is a vedanta
16:54the advaita vedanta doctrine from lao
16:57zoo the creator of taoism
16:58from ramana maharshi whom you quote a
17:01lot the hindu sage
17:02as well as catholic mystics like saint
17:05francis of assisi
17:07and father anthony demelo out of
17:09curiosity what do all of these
17:11mystical teachings have to do with
17:13building a massive business
17:16uh what they have to do is with giving
17:19you
17:19a viewpoint on life and once they give
17:22you
17:23once you become anchored in what they
17:26share
17:27with you you become wonderful
17:30at what your role remember we're all
17:33playing a role what your role is
17:35and if your role is to be an
17:37entrepreneur then you build a great
17:39business
17:39but what if we go for the seminar hoping
17:41to help it become success and by the way
17:43this is not just for entrepreneurs if
17:45you're anyone working
17:46like today everyone has the
17:48entrepreneurial mindset even if you're
17:49working for a company you're building
17:51something you're creating something
17:53the seminar covers all of that right but
17:55but rao
17:57that puzzles um many people i guess
18:00because
18:01what if through these philosophies we
18:03discover that we're not meant to be the
18:05entrepreneur
18:06isn't then that then causing us to give
18:08up
18:09on our potential well if it turns out
18:12that your role is not to be an
18:13entrepreneur that's perfectly fine
18:17but in most cases when you have a
18:19deep-seated
18:21feeling yes i want to go out and build a
18:23great business that
18:25is your path in life but here is the
18:28thing
18:28vision that this leads me on to
18:30something else that i want to share with
18:32everybody
18:33there is only one thing we ever do in
18:36life
18:37and the only thing we ever do in life is
18:40we work on ourselves
18:42we think that you know i have to go off
18:46and
18:46i have to build this great business but
18:48in the process of building this great
18:50business what you're really doing
18:52is you're working on yourself you're a
18:54husband a wife
18:56a father a daughter in each of these
18:58roles what you're doing
19:00is you're using the tools given to you
19:02by
19:03the universe and you're using those
19:05tools to work on yourself
19:07and by working on yourself what i mean
19:09is you realize that you're playing a
19:11role and who you
19:13really are is not this particular
19:16body-mind intellect complex that you say
19:18is you that's a misidentification
19:21you are pure awareness that is
19:24beyond name beyond form beyond time
19:30so you're playing this role and the
19:32teachings of these great masters
19:34will get you closer to understanding
19:37your real nature
19:39and your entire life is nothing but a
19:41quest to recognize your real nature
19:43and it so happens that this
19:45entrepreneurial urge you have
19:48is a tool that you use and a business is
19:51like the swiss army knife of tools it's
19:53so worth the time
19:54and you use that and as you're doing it
19:57just working on yourself
19:59when you find great things are happening
20:01because the universe is working through
20:02you
20:04when you don't have the identification
20:06of i
20:07am making my business grow but
20:10my business is growing it's growing
20:12through me i'm very grateful to be the
20:14instrument through which my business is
20:15growing and you know what i'm going to
20:17do
20:17i'm going to have fun and all kinds of
20:20crap are going to happen
20:21you know key employees are going to lose
20:23customers are going to be dissatisfied
20:25this is all fun and games i
20:27have to solve the problems but in the
20:30business of solving the problems i'm
20:32really working on myself
20:34and that's the only thing i ever do this
20:37reminds me
20:38that this reminds me of a very common
20:40story i tell about you
20:41one of those like srikumarao wisdom
20:43bombs we were doing a big seminar
20:45in san diego and you got off stage and i
20:48was
20:49i was at the back kind of like making
20:50sure that things were going okay
20:52and you came up to me and and you said
20:54you know vishen
20:55we gotta talk i we we we have to
20:58collaborate we gotta change
20:59business school education and i said
21:01what's the problem with business schools
21:03and you said they don't teach
21:04consciousness and i said
21:06well they do they teach consciousness
21:08and you go no you're confusing
21:09consciousness and ethics ethics is like
21:11don't be like enron consciousness is
21:14different so i asked you well how would
21:16you teach consciousness
21:17and you said well the most important
21:19thing business schools have to teach us
21:21is that your business is not about what
21:25you think it is
21:27if your business fails it doesn't matter
21:30the real question is
21:31did you grow if your business hits a
21:33billion dollars it doesn't matter
21:35the real question is did you grow your
21:38business you see
21:39is nothing more than the ultimate
21:43vehicle for your personal growth and if
21:46you make your
21:47number one you will never feel
21:50overwhelmed or stressed again
21:52and that that simple conversation with
21:55you
21:55shifted the way i ran my business i
21:58stopped getting attached to the outcome
22:00and it helped me move towards a a phase
22:04of surrender
22:05if that resonated with you guys type in
22:07yes
22:08so so this is where um rouse wisdom
22:11bombs
22:12can so all of a sudden shift your mind
22:15and uh get you to view things in a new
22:19way ralph i'd love to ask um the next
22:22question
22:23so this question is actually from
22:25kristin juan tilburg kristen is here in
22:26the audience kristen thank you for your
22:28wonderful question
22:29and kristin asks what tool do you think
22:31is the most
22:32useful to build an unstoppable
22:35entrepreneurial mindset
22:36the tool that whatever i am doing
22:40is in some way going to bring a greater
22:43good to a greater community
22:45you have tremendous flexibility in
22:47defining both the greater good and the
22:49greater community
22:51but have your vision on this winter that
22:54i'm on
22:55how is it going to make life better
22:59for a west west number of people
23:03and it helps when you're thinking along
23:06those lines
23:07not only will it make life physically
23:09better in terms of convenience and so on
23:13but it will also contribute to the
23:16growth
23:17of the persons whom i am serving
23:20more embedded the more it will reflect
23:22itself
23:23in what you're doing beautiful
23:26by the way srikumar do you know and and
23:29and guys if you agree with that or if
23:30that resonated with you go ahead and
23:32share it in the chat
23:33shri kumar i just want to point out we
23:35just hit a new record 2
23:36700 people are live with us
23:40when i had priyanka chopra who's
23:42probably one of the most famous
23:44indian women in the world i think we
23:46were at 2500 so you just beat freaking
23:49priyanka chopra
23:50as you were a young boy growing up did
23:52you say someday
23:54i will have more people viewing me speak
23:56to vision than priyanka chopra
24:00and then i bet you just surrendered into
24:01that history
24:04congratulations you just beat the
24:05world's biggest bollywood star
24:09at least this conversation is getting
24:11bizarre never mind forget everything i
24:13just said
24:14so the next question let's quickly
24:16change the topic the next question
24:17is by alice larrybee so alice i'm gonna
24:21bring you up to ask a question
24:24alice your question is number one right
24:26now on the list
24:28alice you're now a panelist hi
24:32nice to meet you
24:35ah let's go ahead and ask us your
24:36question exactly as you wrote it
24:38because it got the most votes of any
24:40other question out there
24:42how to actually stop fearing the
24:44judgment of others and living
24:46for others okay this is something that
24:49gets into
24:50us all the time and i want to turn your
24:53question
24:54around when you say stop fearing the
24:56judgment of others
24:58what you're really doing is you're being
25:01very
25:01me centered i'm the center of the
25:04universe
25:05and what do they think about me
25:08and they're going to pass judgment
25:23what do i have to do that will be a
25:25benefit
25:26for others and you put your emotional
25:29energy
25:30there and when you put your emotional
25:33energy
25:34there then you stop being self-conscious
25:37i'll give you an example so i'm a public
25:41speaker and sometimes
25:42i have very large audiences sometimes
25:44i've had live audience in
25:46audiences in the thousands and i'm
25:49indian
25:49and i grew up learning english by
25:52reading
25:53rather than by speaking so you know
25:55english is a peculiar language and words
25:57are not always pronounced
25:59the way they're spelled so i
26:01mispronounce words and i put the accent
26:03on the wrong turn
26:04you know people start laughing and i
26:07used to be very self-conscious about
26:09that what will they think about it
26:12until i realize that people come to my
26:14talks because
26:15they think i have something of value to
26:18contribute to them and if i focus on
26:20what am i saying and will this
26:24be of use to them will it help them
26:27and that's what i focus on then my fear
26:30of what they think of me goes away
26:31and if i mispronounce a word so
26:33egregiously that
26:35everybody bursts out laughing then i
26:37brought some laughter into their life
26:39and that's fantastic
26:40and the moment i started thinking of
26:42that all fear left me
26:44so whenever you're fearing the judgment
26:46of others you're being be centered
26:49don't think about what will they think
26:51of me think about
26:52do i have something to do which will
26:54make their lives better
26:55in some small fashion and pour your
26:58emotional energy into that
27:00and then you'll stop thinking about you
27:02know what do they think of you
27:04and i want to share something else with
27:06you we spend way too much time
27:08worrying about what others will think of
27:10us and i can tell you what they will
27:12think of you
27:13they won't think of you we go through
27:15life watching the movie of our life and
27:18we think everybody is watching the movie
27:20of our life
27:21they're not they're watching the movie
27:23of their life
27:25and in the movie of their life you're a
27:27bit player if you figure at
27:28all so don't worry about what they'll
27:31think what are they thinking of me or
27:33what
27:34will they think of me they are not
27:36thinking of you and they won't think of
27:38you
27:39so relax into that okay thank you
27:43you're very welcome and thank you for
27:45asking a great question
27:46yeah thank you so much alice thank you
27:50so i'm going to make alice back in
27:52attending we're going to go on to the
27:53next question
27:54so the next question is from cassidy
27:57cassidy i'd like to bring you up
27:59okay so i'm going to
28:02make you a panelist and you can go ahead
28:05and ask your
28:06your question with again tons of votes
28:08to srikumarao
28:10hello hi cassidy where are you
28:14i am in a rocking chair
28:19okay um so i just wanted to ask what are
28:22ways to immerse yourself and the journey
28:24instead of the destination when you have
28:26big goals
28:29when you have big goals don't think
28:32about the goals
28:33because one of the things that we have a
28:35predicament is
28:36we always want to know how is it going
28:38to happen you know i've got this big
28:39business
28:39idea and i'm going to need financing and
28:42i'm going to need all of these people
28:43and they have to come together how is it
28:45all going to happen
28:46and we're all hung up and how is it all
28:48going to happen and we want to know
28:51the reality is you never really know
28:53when jeff bezos
28:54started amazon he had no idea where it
28:56would grow and how it would
28:58grow and what what it would mean to that
28:59you know at that time he was just
29:01selling books
29:02so your job is to take the first
29:06step you know the journey of a thousand
29:08miles always begins with a single step
29:11you have to take the single step from
29:13where you are you can't say the journey
29:15of a mile begins with a single step and
29:17i'm going to take that step from over
29:19there
29:20you always take the step from where you
29:22are
29:23so recognize and make peace with the
29:25fact that all you need to know
29:27is what the next step is going to be
29:31you do not necessarily need to know nor
29:34will you know all of the things that
29:37have to happen or will happen
29:39as you grow so take that first step with
29:41confidence
29:43and as we talked about earlier with
29:45vishen the real
29:47objective here the real thing that's
29:49happening is your personal growth
29:52and maybe your personal growth will come
29:54about by
29:55starting a venture which never gets
29:57anywhere and fails disastrously
29:59that's fine or maybe you'll build
30:02another
30:03amazon or equivalent that's fine too
30:06more likely it'll be somewhere in
30:07between
30:08and that's okay your job is to grow
30:12to enjoy the growth and live
30:15each day radiantly alive
30:19wow that's beautiful thank you so much
30:21you're very welcome
30:22thank you so much for your question
30:24cassidy that was a beautiful question
30:26srikaman that reminded me of a really
30:28powerful line i read in the book
30:30think and grow rich by napoleon hill
30:32right he talks about baby steps he says
30:34you don't have to know the entire path
30:36forward
30:36just take a baby step the baby step
30:38shows the universe intent
30:40and the universe rewards intent
30:44so another way of putting it you take
30:46one step in the direction of your dream
30:48and the universe will take
30:5010. i love that so i get questions from
30:53the audience but you want to give me a
30:55list
30:56no because it says in matthew someplace
31:00to him that hath shall more be given
31:04for a long time that bothered me you
31:06know to him that hath will more be given
31:08why does the bible say that you know
31:10isn't it unfair shouldn't you give to
31:12the people who don't have as a person
31:15the people have but what it really was
31:17referring to
31:18is their grounding in a spiritual
31:21principle when you're grounded in it you
31:24have everything that you really need
31:26and when you have everything you really
31:28need more
31:29will be given because you are now
31:32a vehicle for the distribution of
31:36that more i love that
31:39what is something that you have to be
31:41anchoring
31:44well when i asked you for four
31:46interesting topics to discuss today
31:47one of the topics you gave me was this
31:49and i bet this is going to resonate with
31:50a lot of people because i'm seeing
31:52questions
31:53uh like this so sneha asks how do i
31:56create a successful business
31:57say teaching meditation uh without
32:00having a large network of contacts
32:02friends and acquaintances
32:03and one of the questions you said you'd
32:05love to answer today so i'd like you to
32:06answer this so that people like sneha or
32:08anyone else can relate
32:10is how can entrepreneurs increase
32:13revenue
32:14by not selling this
32:17is one of the uh things that i really
32:20want to get across
32:22most of us think building a business is
32:25oh you know i've got to go out and i
32:27have this product and i have to sell
32:29this product it's a transaction i give
32:33you this product you give me money
32:36of course many successful businesses
32:38have been built that way and i'm not
32:40knocking it but i'm saying that there is
32:42a better way
32:43and the better way is you do not try to
32:46sell anything to anyone you educate them
32:50ideally you should be in a process
32:53where you are serving someone and the
32:55idea is not to make a say
32:57make a sale but the idea is to educate
32:59someone
33:00in a process by which he or she
33:02recognizes
33:04you know what i really need in my life
33:06is to acquire this
33:07product so i'll give you an example
33:10uh take a mundane example take a car
33:13dealership
33:14so somebody comes into your car
33:16dealership and you're looking around
33:18and the person typically says uh
33:21can i help you and what's your
33:23instinctive reaction oh i'm just looking
33:25around you put your hands up
33:27you don't want to be bothered by pesky
33:29salespeople
33:30so recognize that this is going on you
33:33have a customer who's coming in he may
33:35or may not have needs he certainly
33:37doesn't want to be
33:38sold a car so what if you make it open
33:41you know may i help you with something
33:45sir or
33:46would you rather just look around
33:49by explicitly giving him the offer would
33:51you rather just look around
33:53you're making it easier for him you know
33:56he doesn't have to get defensive and say
33:58i'm just looking around you giving that
33:59as an explicit
34:01offer and then you ask him
34:04are you ready to buy a car today or are
34:08you just uh you know looking for
34:10information
34:11and if he engages with you say okay if
34:14you're looking for a car
34:15here are the three models that you
34:18should consider
34:19and be sure that at least a couple of
34:21those models are not
34:22models that you sell the idea is what
34:26you're doing is here
34:27is a human being who has a problem
34:31and i have a great deal of knowledge
34:33about his problem
34:34and i'm going to help him and it's
34:36possible that what i have to offer is
34:38what he needs and it's also possible
34:40that he'll really be better served
34:42by some other product that i do not
34:44offer
34:45and you let him have that and when you
34:48convey that
34:49it's amazing the success you have now
34:52you have a perfect example of this and
34:55you did you ever meet tony shane's
34:57mission
34:58i did yeah the zappos uh the founder of
35:00that was guy
35:01tony was a frequent guest lecturer in my
35:04course and one time i did a
35:06huge uh uh
35:09workshop for a client who this is a hong
35:12kong client who bought
35:1360 of his key executives over to america
35:16and the only business thing they did was
35:18a workshop with me
35:19and i had tony it was in las vegas so it
35:21was easy for me to have tony
35:23speak but the important thing is the
35:26following
35:27tony encouraged all zappos employees to
35:30say
35:31if a customer calls and he needs
35:33something that you don't have
35:34make a quick call to competitor who has
35:38and make sure that your customer gets it
35:40and the idea is very simple you're
35:42helping the customer you're creating a
35:44wow experience
35:45you're not trying to sell him something
35:47if you can help him and the way
35:50involves the product that you supply
35:52wonderful but if it's a competitor's
35:53product do it anyway
35:55when you have that kind of an attitude
35:57you'll be surprised how the universe
35:59opens up
36:00in all kinds of totally unexpected ways
36:04thank you rao so what i want to do right
36:07now is
36:08i want to tell you about the seminar
36:09that we're doing with rao because i know
36:11a lot of you guys are going to be
36:12interested
36:12so we'll just take five minutes for that
36:14i'll show you where to get the
36:15information then you can decide
36:17and then we're going to come back to the
36:18following two questions how can you grow
36:20your business like a rocket
36:22by thinking differently and then we're
36:25going to explore this
36:26conversation why you cannot find the
36:28keys to your happiness
36:30so rau i'm just going to share the um
36:33the seminar page it's
36:34mindvalley.com forward slash seminar and
36:38there you will see
36:38the information on the dent the universe
36:41seminar an immersion in superior impact
36:43entrepreneurship and spiritual mastery
36:46now i got rejected from every mba school
36:48i applied to i just didn't have the
36:49grades
36:50and i had to figure out building a
36:52business on my own and i was honored
36:54that i could get mentors like rao
36:56that could help me build the company
36:58that that
36:59um that i have today mindvalley recently
37:02got awarded
37:03um um the an award here in estonia
37:07and estonia by the way has the highest
37:08number of startups per capita
37:10it's one of the most entrepreneurial
37:12countries in the world and we got
37:13awarded an award
37:14um for having the fastest growth
37:18without any venture capital and
37:22part of that i would say has been the
37:25mindset
37:26and that mindset part of it i can thank
37:29this gentleman srikumar rao for now in
37:31this class what you're going to learn
37:32is you're going to learn how to bring
37:34the wisdom from all of these
37:36legendary philosophers into your
37:38business
37:39i could say that the greatest thing i
37:41learned from rao and by the way if you
37:42don't know about rao
37:44he holds a phd in marketing from
37:45columbia university a degree in physics
37:48from delhi university an
37:49mba from the prestigious india institute
37:52of management
37:53uh he's been recognized as a pioneer in
37:55the field of motivation and resilience
37:57he was one of the first people in the
37:59world who ted put on their front page
38:02a talk of his which wasn't even on a ted
38:05talk it was not an official ted talk but
38:06it was so good
38:08ted put that talk on the front page of
38:09their website now i discovered
38:11srikumarao because of the famous talk
38:13he had given in google google hq
38:17uh this was like 2007 2008 and that talk
38:20was what captivated me to this man's
38:22work
38:22now when you go to this seminar again
38:24the seminar is friday saturday sunday
38:27april 30th to may 2nd
38:30it's from 9 to three p.m then there's a
38:32two-hour break
38:33then five to 11 p.m gmt okay so
38:36we we had to pick a time our mind value
38:38audience is so global
38:40we have to pick a time that works for
38:42everyone but again
38:43yes you might have to work up after
38:46dinner but i can promise you
38:48being in this seminar is not like an mba
38:51seminar
38:52you are inspired all day and when you
38:54get back to work
38:55you're operating with a new level with a
38:58new way
38:58of operation you see the people who take
39:01these seminars look at that
39:02mba 2003 columbia business school mba
39:05harvard business school
39:07these are some of the world's smartest
39:09people attending these classes with rao
39:11now
39:11when you go here you can see the
39:13curriculum the first day
39:14is on changing your mental models now
39:17one of the mental models
39:18i learned from rao is to is to shift
39:20your
39:21your model in such a way that stress no
39:24longer hurts you
39:25overwhelm doesn't touch you so i can run
39:27a massive business
39:29and i can go through incredibly what
39:32normal people would think stressful
39:34without the burden of stress
39:36which is why i've been able to stay
39:38really healthy
39:40um even though i run a 400 person
39:42organization
39:43and i'm 45 years old most people say i
39:46look significantly younger than i am
39:47and you can see i still have a foot head
39:49full head of hair and stuff uh and i'm
39:51in really good shape
39:52because stress dare not uh touch me
39:55and every entrepreneur should learn this
39:57there are so many myths that we buy
39:59into in this human journey that we do
40:02not have to buy into
40:03you can build a billion dollar business
40:05while still being in peak health and
40:07having
40:08every other aspect of your life thriving
40:10and that brings us to day two
40:12resilience cultivating extreme
40:14resilience
40:16call it resilience call it grit call it
40:18immunity to overwhelm
40:19but these things no longer impact you
40:22and in day three
40:23that's when it gets really interesting
40:25you get to break free from the matrix
40:27now the good thing about this seminar is
40:29you can try it out
40:31you don't have to commit to it you can
40:33buy a ticket you can attend
40:35all of day one all of day one and at the
40:37end of day one
40:38you can go in with one button just give
40:40yourself a refund okay
40:41mindvalley has a one-click refund policy
40:44you don't have to write a letter
40:45you don't have to make an excuse one one
40:47click and you get a refund
40:49so you get to experience this for
40:51yourself when you go to the seminar
40:53you're also going to get all the
40:54recordings so if you can't you know if
40:55you certainly have to leave for your
40:56child you get the recordings
40:58you're going to get a certificate think
41:00about what this would mean
41:02adding this to your linkedin it's going
41:04to definitely help you get more
41:06jobs imagine your linkedin saying
41:08graduate of the dent the universe
41:10seminar
41:11by legendary mba professor shri kumar
41:13rao
41:14i know i would hire instantly anyone
41:18who has graduated from a dent the
41:19freaking universe seminar because i love
41:21that phrase from steve jobs
41:23now the best part is this when rao was
41:25teaching at the mba schools one of the
41:27unique things about his classes is
41:28his students would see their lives so
41:30transformed they would form alumni
41:32groups and they would stay connected
41:34we're doing the same thing here all our
41:36students are going to be in a private
41:38social network you will be united
41:41with fellow peers who think like you
41:43fellow entrepreneurs ceo startup
41:45founders
41:46for life and we bring in
41:49specific tools to create friendship and
41:52connection
41:53you are going to not just transform your
41:55mind you're going to meet allies who
41:57will have your back
41:58for a really long time and finally
42:01mindvalley is about
42:02to launch a new collaborative learning
42:04tool so we're going to take all of these
42:05people put them together
42:07and this collaborative learning tool
42:09allows you to subscribe to each other's
42:11brain
42:12so as you grow you're letting everyone
42:14else grow as someone else grows
42:16you can see their growth and you can
42:17learn from their insight or their
42:19breakthrough or their lesson
42:21you're all gonna get this it's called
42:22mindvalley insights
42:24um and and a new version is gonna be
42:26released
42:27shortly that's gonna link all the
42:29participants participants from this
42:31seminar everything is on zoom so you
42:33just need to
42:34um and all the information is over here
42:37including the guarantee
42:38the seven a seminar of this type
42:40typically would be around three grand
42:42because it's a
42:43business seminar mindvalley we always
42:45try to make our price affordable because
42:46we have economies of scale
42:48because we have like 15 million fans so
42:50we have um
42:51so the regular price is 1049 but right
42:54now we have early bird pricing
42:56so if you buy it until april 21st it's
42:59just
42:59uh 799. now if you are a mindvalley
43:02member
43:03if you are a mindvalley member um you
43:06can get a discount for the seminar just
43:08buy it from your mindvalley app
43:10okay so if you're not a mindvalley
43:12member it just makes total sense to
43:13become a member because you'll end up
43:14saving and you'll get all the other
43:16mindvalley benefits
43:17so let's go back to rao and again go to
43:20mindvalley.com forward slash seminar
43:22to book your spot
43:26so if you have any questions on the
43:29seminar you can ask it
43:31in the in the chat and srikamarao
43:35i want to ask you the next question how
43:37do you grow your business
43:39like a rocket by thinking differently
43:43all right let me explain with an
43:47actual case study vision
43:50so there was this guy who got fed up of
43:53being in the corporate world
43:55and he wanted to be in business for
43:56himself and he bought a printing
43:58franchise
44:00and he set up in a strip mall the only
44:04problem was that when he set up in this
44:06strip
44:06wall there were four other printing you
44:10know there's a whole pile of them this
44:12is speedys there's vip there's a whole
44:14bunch of them
44:15and there were four others within a
44:1810-minute walk from his place
44:20so how the hell was he going to grow his
44:22business
44:24he tried what people normally do which
44:26is hey come in i'll give you 100 free
44:28business cards and people do that
44:31and it didn't work so then he did
44:35something differently see what happens
44:37is most people when they say we'll give
44:39you 100 free business cards and you go
44:41in for that
44:42and what they give you is they give you
44:44black and white
44:46cards printed or jeep stock in the hope
44:48that you will upgrade
44:50to a better one he had a totally
44:52different approach
44:54what he did is he sent a very
44:57well written letter which was hand
45:00delivered and he picked
45:01those people to whom they were hand
45:03delivered
45:05pizza parlors and fast food restaurants
45:08did
45:08not get it accounting firms
45:12legal firms got it and what he did was
45:16deliver them a brochure which said
45:20what does your business card and
45:23stationery say
45:25about your business and he explained
45:28that in the absence of other information
45:30most people make a judgment about your
45:32business based upon
45:33your stationery which is the first thing
45:35they see in the business card
45:38and at the end of that informative
45:40article he had
45:41an offer please send me your business
45:44card
45:45and letterhead and i will explain to you
45:48what impression it conveys
45:51so obviously a number of people did uh
45:53send in that
45:55and he wrote a thoughtful analysis of
45:57that saying and
45:58along with that thoughtful analysis he
46:00also
46:01created a different business card and
46:04a different letterhead and sent it back
46:07and said by the way
46:08if you're interested i'll be very happy
46:11to
46:12give you a hundred free cards and of
46:15course they took him up on that and he
46:16sent them a hundred business cards
46:19but these were not cheap black and white
46:22stuff these were
46:23all you know full color on good stock
46:26and sometimes they were even engraved
46:28which makes it
46:29really expensive but when he sent them
46:32the hundred they also sent them
46:34a by the way if you like this how about
46:37transferring your
46:38entire stock and i will give you just
46:42submit the bill from your last printer
46:44and i will credit you 50
46:46of that off your order
46:49and you know people responded to that
46:52and
46:52nobody ever haggled with price once he
46:55had
46:56this uh the initial order down they
46:59would order from him regularly like
47:01clockwork
47:02and in less than an year he was more
47:04profitable than he
47:06ever thought he would be this is an
47:09example
47:10of thinking differently but it's also an
47:12example of something
47:13else it's an example of strategically
47:18thinking
47:19how can i be of service to my clients
47:23you don't sell your clients you educate
47:26your clients
47:29and if you remember that your job is to
47:31educate the clients
47:32and help them see how perhaps what you
47:35are offering
47:36is in their best interest you don't sell
47:39them they buy
47:40people like to buy they hate to be sold
47:43so don't buy thank you thank you
47:47now that there's something else there's
47:49something else that you do
47:50in your teaching which is really
47:52interesting because when people hear
47:52that idea they're like okay
47:54i i get that that's cool but i got to be
47:56really creative to come up with these
47:58ideas for educating right i got to have
48:00this brilliant creative mind to come up
48:01with all of these unique new ways to
48:03sell and educate and grow the business
48:05but what people don't realize is that
48:07there is a secret
48:09in the the state of surrender
48:12that you put entrepreneurs in when you
48:15get into that state
48:17where you're at peace with everything
48:19and life
48:20where stress and overwhelm are not
48:21touching you your brain
48:23automatically becomes more intuitive and
48:26the right ideas flow to you
48:28i believe john d rockefeller became the
48:30richest man who ever lived
48:31because as he said in his poem his life
48:34was one
48:35long happy holiday he knew
48:38to walk that line between intensity
48:41and peace and when you and he was a man
48:45who moved into that state of surrender
48:47you can tell it from his writings from
48:48his phones and so on and i think
48:51you teach us how to get there and that's
48:53when the ideas flow
48:54i bet all of you in the comments can can
48:56relate you've been in those
48:57peaceful states and the ideas flow to
49:00you it made be meditation it may be when
49:02you're taking a shower and you have an
49:03eureka moment
49:05but the mistake i know i made as an
49:07entrepreneur
49:08is that i would get stuck when i was
49:10working hard
49:11because i didn't know what the right
49:13action was but when i was able to
49:15move into surrender the right person the
49:18right synchronicity the right idea would
49:20come into my life
49:21and very often it would seem almost
49:24magical
49:25like literally magical i i need to solve
49:28a problem and i go out to a party
49:30and there is the guy who has the
49:32knowledge and we click and he mentors me
49:35that's the way life works vision
49:39and you can make it happen that way
49:42consciously
49:44so this brings us to the final question
49:47today
49:48why why we cannot find the keys to
49:51our happiness because we're looking in
49:54all the wrong places we should
49:56it's like this uh let me tell you a
49:59story
50:00there was this man in faultless evening
50:02clothes
50:03and he was standing under a street like
50:06searching
50:07and a jogger ran past and then he
50:09circled back and said hey you seem
50:10trouble there's something wrong and the
50:12man says
50:13i lost my car keys and the joker says no
50:16problem i'll help you find them and he
50:18bends down and leaves and you know looks
50:20around and after a few minutes he says
50:22look i searched pretty hard but i
50:25couldn't find the car keys where did you
50:26drop them
50:28and the man in evening clothes says i
50:29dropped them over there and the dog is
50:31upset he says
50:32why are you searching for your keys here
50:34if you drop them there
50:35and the man says well it's dark there it
50:38is light here so i thought i'd search
50:40here
50:41now everybody recognizes that this is
50:44a semi-funny joke told in a semi-good
50:48manner but it's supposed to be a joke
50:51but actually that's what we do in all
50:53our lives
50:54because what happens is we have this
50:56need we feel unfulfilled we feel
50:59you know about wanting ourselves and we
51:02go out and do desperate things
51:04outside you know i got to build a better
51:06business i got to have a better partner
51:08i got to buy a bigger house and we're
51:11always looking for that fulfillment
51:13and the principle i want to share with
51:16you is you can
51:17never solve an internal problem
51:21with external action let me repeat that
51:25you can
51:25never solve an internal problem
51:29with external action but that's what
51:32we're all
51:33trying to do it's no different
51:36from searching in here when you drop
51:38them
51:39over there
51:42beautiful thank you so much so much for
51:45sharing that
51:59you

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