The Mindset Behind Real Transformation - Jon Butcher — Transcript
Full transcript
- 0:00How do you define transformation?
- 0:02>> Transformation transformation is what
- 0:04people think it is. It's not just
- 0:05change. Transformation is I think the
- 0:08dictionary definition is a radical shift
- 0:12in nature, character or form. A radical
- 0:16shift irreversible
- 0:18>> in nature, character or form. So it's
- 0:20not just changed. It's not just
- 0:22improvement. When water is boiled, when
- 0:26it gets hotter,
- 0:27>> yeah,
- 0:27>> it gets hotter by degree until it hits
- 0:29100° C and then it changes state. It
- 0:32changes from the liquid state to a gas.
- 0:36It literally It's not different by
- 0:38degree. It's different in kind. It's
- 0:40it's completely transformed. When soft,
- 0:43porous coal, you know, under the earth
- 0:46under enough pressure, it becomes the
- 0:49hardest substance on earth, a diamond.
- 0:51It's irreversible. Yeah,
- 0:54>> you got a diamond.
- 1:01It's an ircoon.
- 1:04>> It's an irreversible shift in the nature
- 1:06of something, right? And transformation
- 1:09always happens according to the unique
- 1:12attributes of that which is being
- 1:14transformed. So water's molecular
- 1:18structure is what allows it to transform
- 1:20into steam. That's why it becomes steam
- 1:22because of its molecular structure.
- 1:24Cole's atomic structure allows it to
- 1:26transform into a diamond under enough
- 1:29pressure. And a caterpillar's genetic
- 1:32programming allows it to transform into
- 1:34a butterfly when those genetics are
- 1:36activated. With a human being, what
- 1:38allows us to transform ourselves and the
- 1:41world around us in the image of our
- 1:42values? The unique attribute that allows
- 1:45us to do that is our ability to envision
- 1:47our future. That's a strange thing to
- 1:50say, but we're the only animal that can
- 1:52do that,
- 1:52>> right?
- 1:53>> We're the only animal that has a concept
- 1:55of later.
- 1:56>> Yep.
- 1:56>> Next week, next month, next year.
- 1:59>> We have our frontal lobe is what makes
- 2:01it possible. We're the only ones that
- 2:02have this this particular brain
- 2:05mechanism. Our frontal lobe allows us to
- 2:07think about the future in a way no other
- 2:09animal ever has, can, or will. We can
- 2:12imagine limitless possible futures. What
- 2:16our future might be like. a whole bunch
- 2:18of different ones and we can choose the
- 2:20ones that we want to create and avoid
- 2:22the ones that we don't want to create.
- 2:25We decide which paths we want to go down
- 2:28and we're the only ones that can do
- 2:30that. We can imagine things that don't
- 2:32exist now but could exist if we make
- 2:35them real.
- 2:36>> That is a unique human attribute and
- 2:39that is at the root of the
- 2:40transformation equation. So I I I feel
- 2:43like when when people think of
- 2:45transformation, they think of vast
- 2:47improvement.
- 2:48>> Sure. Change, Right. Right. But it's
- 2:49it's not it's not that.
- 2:50>> It's not that. It's
- 2:51>> it's a radical shift in nature,
- 2:54character, or form.
- 2:55>> It's irreversible. It's a radical it's a
- 2:58radical shift in character, nature,
- 3:00form, all of these things. And also
- 3:03something must die or be left behind in
- 3:06order for the new correct no more
- 3:08caterpillar when the butterfly is here.
- 3:10There's no more coal. You don't put the
- 3:12water back into the kettle. It's no it's
- 3:14no longer water. It's a different state.
- 3:16So something always has to die or be
- 3:18left behind or be obliterated in order
- 3:20for transformation to occur in order for
- 3:22the new to arise. So like when you when
- 3:24you create an apple pie, when you
- 3:26transform flour and sugar and apples
- 3:29into an apple pie, the flour and sugar
- 3:31and apples don't exist anymore. They
- 3:32they become a new thing.
- 3:33>> You can't extract the power from. So
- 3:36what does what does that look like for
- 3:37for humans? What do we obliterate and
- 3:39leave behind? Is it our old selves? Is
- 3:41it bad habits? Is it is it these things?
- 3:44What what what is that?
- 3:45>> I think that in the coming age that
- 3:48we're moving into, like you said before,
- 3:51it's a create your own player reality.
- 3:55It's a create your own adventure. It's a
- 3:57work on your own avatar. Right. So what
- 4:00luminism, the power, the transformation
- 4:02equation makes possible is for you to
- 4:05shape your world, your reality in the
- 4:08image of your values. And if we're all
- 4:10doing that, we're all going to be
- 4:13shaping our re realities according to
- 4:15our unique values, which are all going
- 4:17to be different. This is going to be a
- 4:19create your own adventure deal, and
- 4:21we're all going to be doing it. And that
- 4:22means that everyone is going to be
- 4:26self-actualizing and self-expressing in
- 4:28their own unique way.
- 4:30>> We got to get rid of a couple things in
- 4:32order to fully step into that future,
- 4:34which is going to be magnificent to see
- 4:36a world of self-s sovereign individuals
- 4:39marching to their own drummer,
- 4:41respecting each other's rights, and
- 4:42transforming the world into something
- 4:44new. But the two mindsets both born of
- 4:47much darker times that need to go are
- 4:50first the oppressor mindset which says
- 4:54my way is the one right way for everyone
- 4:57>> and the victim mindset which says my
- 5:00problems are someone else's fault.
- 5:02>> Yeah.
- 5:03>> Those are the two concepts that need to
- 5:04go.
- 5:05>> The the the oppressor concept that my
- 5:09religion should be your religion. My
- 5:11morality should govern your life. My
- 5:14politics should be the law. I know
- 5:16better for you than you do. You I am
- 5:19going to exercise control over your
- 5:21world. There's no there's no room in the
- 5:24in the new coming golden age for that
- 5:27mentality. We're done with it. We need
- 5:29to throw that off.
- 5:30>> Yeah.
- 5:31>> Likewise, the victim mentality, which is
- 5:33literally being taught to young people
- 5:36that they're oppressed, that that you
- 5:38know that they're being taught to be
- 5:39victims. That's complete utter nonsense
- 5:42in in today's you have all the world's
- 5:45information at in your pocket at the
- 5:47speed of light. You have more computing
- 5:49power in your pocket than NASA had when
- 5:51they put men on the moon in 1969. You
- 5:54have you can access anything now.
- 5:56There's that message that old-fashioned
- 5:59message that was born of a much darker
- 6:01time and was valid. There was a time
- 6:03when literally the only way to wealth
- 6:05was conquest. that if you were born the
- 6:08wrong race, in the wrong country, the
- 6:09wrong gender, your destiny was preset.
- 6:12That time is over for humanity. There's
- 6:14no excuse anymore. Anyone with a frigin
- 6:16phone, anyone who's listening to this
- 6:18message right now has the power to take
- 6:21control of their life and shape their
- 6:23own reality in the image of their
- 6:25values. Those are the two mindsets that
- 6:27have to go. My way is the one right way
- 6:29for everyone, and my problems are
- 6:31someone else's fault. They're the
- 6:33antithesis of lumenism. They're
- 6:35completely against self-s sovereignty
- 6:36and autonomy and they've got to go.
- 6:39>> So that is the caterpillar we leave
- 6:41behind as a as a species to turn into
- 6:45>> to turn into our butterflies. Got we got
- 6:47to let those shackles that have held us
- 6:49back. We got to free ourselves shackles.
- 6:52>> Let's let's talk about the the the
- 6:53transformation equation because this is
- 6:55super super interesting. It's V plus P
- 6:59multiplied by A equals T. vision plus
- 7:02plan multiplied by action equals
- 7:04transformation. I would love for you to
- 7:06just give us a little explanation and
- 7:07then sort of define why there's a
- 7:10multiplication sign in there
- 7:12>> for for for action. Why isn't it just
- 7:14plus action?
- 7:15>> Yeah. Yeah. Yeah. Because it's
- 7:16consistent. It's it's multiplied. It's
- 7:19it's it's continuous. So the the
- 7:22equation is get crystal clear on the
- 7:24vision of what you want to materialize.
- 7:25Yep. develop a detailed plan,
- 7:28comprehensive plan to materialize that
- 7:31vision. So, it's vision plus plan.
- 7:33>> Yeah.
- 7:33>> Times action, multiple action,
- 7:36consistent daily action. And then you've
- 7:38got to feed back your results into the
- 7:40plan to adjust accordingly. And if you
- 7:42do that for long enough, you will
- 7:44transform whatever the object of your
- 7:47vision is,
- 7:49>> good or bad. Right.
- 7:50>> Yeah. Exactly.
- 7:51>> It's a completely neutral like we were
- 7:52talking about earlier. It's um it's a
- 7:56amazing, awesome, fantastical thing, but
- 8:00it is completely neutral. You can choose
- 8:02to transform your life into literally
- 8:06whatever you want. Right. But there are
- 8:08there are limitations to this in the
- 8:10physical world. Correct. I can't
- 8:12transform myself into an elephant,
- 8:14>> right? You can in the mental world.
- 8:15That's true.
- 8:15>> You can you can visualize that. There's
- 8:17no limitations to what you can visualize
- 8:20in the unlimited mental world. But but
- 8:23your job is to create your vision in
- 8:25your unlimited mental world and then to
- 8:28bridge that with your plan
- 8:30>> and execute it in the limited physical
- 8:33world, right?
- 8:34>> And your plan is the bridge between the
- 8:36two. Your plan has to say you don't your
- 8:39plan sort of vets your vision. Sorry,
- 8:41you can't turn yourself into an elephant
- 8:43in the physical world. You're gonna have
- 8:44to come up with a different vision.
- 8:45>> Yeah. And your plan also defines the the
- 8:49way to put it in in terms of of cause
- 8:51and effect is follows. This is this is
- 8:53how the transformation equation relates
- 8:56to cause and effect. Your vision is the
- 8:58effect that you've decided to create.
- 9:01>> Your plan consists of the causes that
- 9:04will have to be put in motion to create
- 9:05that effect. Taking action on your plan
- 9:08is what causes the effect.
- 9:10>> Gotcha. So this the transformation
- 9:13equation allows you to harness the law
- 9:16of cause and effect and wield it such
- 9:18that your energetic intention
- 9:20materializes in 3D physical reality.
- 9:24>> So in in other words the transformation
- 9:26could the transformation equation could
- 9:28be effect desired effect plus causes
- 9:32that make up that effect or would create
- 9:34that effect multiplied by consistent
- 9:38causation
- 9:38>> causes of that effect. Yeah.
- 9:40>> Equals effect.
- 9:42>> Yeah. But that's clunky as hell.
- 9:44>> Yeah. Exactly. Exactly. So, how
- 9:46>> But that but that's it.
- 9:47>> How do you ensure that your vision is
- 9:50motivating enough to consistently take
- 9:53action on?
- 9:54>> The way to develop an ideal life vision.
- 9:56It consists of three parts. It's not
- 9:58just defining what you want. It's first
- 10:00defining your beliefs to make sure that
- 10:01there's no contradiction between your
- 10:03beliefs and what. So, let's take a
- 10:04category. health and fitness, love,
- 10:06relationship, financial, whatever
- 10:08category you you decide to take. Let's
- 10:10let's take let's take health and fitness
- 10:12for example. My beliefs about I'll start
- 10:14with my vision. If my vision is to be a
- 10:17strong muscular athlete for the rest of
- 10:18my life, I've got to make sure I don't
- 10:20have beliefs that contradict that. Yeah.
- 10:22>> Right. So, I've got my beliefs piece in
- 10:24in place and then I've got my vision
- 10:26piece in place. And then the last thing
- 10:29we do is we define the purpose for that
- 10:31vision. What do I believe about this
- 10:33category? What precisely do I want in
- 10:35this area of my life? And why do I want
- 10:38that? Why do I want to be in the best
- 10:40possible shape for my entire life? So
- 10:42that I can fit into a nice suit. That's
- 10:44a that's a weak purpose. How about so
- 10:47that I can live a longer life? So that I
- 10:49can live a better life. So that I can be
- 10:50an inspirational example to the people
- 10:52around me. So I can wrestle with my
- 10:54kids. So that I can climb up Mount
- 10:55Everest. So that you're like you just
- 10:57you try to increase the amplitude of
- 11:00your purpose until it's so until the
- 11:03reasons that you want something are so
- 11:05compelling that you're just going to
- 11:07jump out of bed every morning and take
- 11:09action to get it. The the stronger your
- 11:11purpose, the more likely it is that
- 11:13you're going to achieve that vision.
- 11:15>> I think um
- 11:16>> it's the fuel.
- 11:17>> Yeah, 100%. It's it's your motivation,
- 11:19it's your inspiration, it's all things.
- 11:21I think that Jeff Bezos says be be
- 11:24flexible on the how and rigid on the
- 11:26why.
- 11:26>> That's good,
- 11:27>> right? Which is like your your plan is
- 11:29flexible, but why you are doing this,
- 11:30the purpose, the impact you want to
- 11:32create that stays. And you you can also
- 11:35engineer and and change your purpose
- 11:36over time.
- 11:37>> Well, the you know the the thing is if
- 11:40you're clear on the what and if you have
- 11:42a strong enough why, you can figure out
- 11:44just about anyh how.
- 11:45>> Yeah. There's the the we we we've talked
- 11:48about this multiple times, the Buster
- 11:49Douglas and Mike Tyson thing, right?
- 11:51Where he's like uh he he talked to his
- 11:54mom on on on his uh on her deathbed
- 11:56before his Mike Tyson fight and she was
- 11:58like, "You got to knock out Mike Tyson."
- 12:00And he's like, "I promise you I'm going
- 12:01to knock out Mike Tyson." He was the he
- 12:03was the first guy.
- 12:03>> Absolutely he was. No one had ever done
- 12:05that before.
- 12:06>> Yeah. That's because his why wasn't I
- 12:08want to get the championship belt or I
- 12:10want to beat Mike Tyson. He was like, I
- 12:11gotta do it for mom. I got to keep my
- 12:13promise to my mom. And Mike Tyson's why
- 12:16>> was I want to add another jewel to this
- 12:17championship belt or or whatever it was,
- 12:19right? And it's not as not as compelling
- 12:22a purpose as I want to make sure that
- 12:26the promise I made to my mom who is now
- 12:28dead is kept.
- 12:29>> Yeah, that's huge.
- 12:30>> Yeah, exactly. And that's why he, you
- 12:32know, was the first person to knock out
- 12:34Mike Tyson. That's massive. You know
- 12:35what I mean? There's there's a lot of
- 12:38that that is that is your fuel. That's
- 12:39the fire that ignites or I guess the
- 12:41spark that ignites your your your
- 12:43journey or whatever it is. If you
- 12:45engineer a purpose that is so strong,
- 12:48you can basically do just about anything
- 12:51as long as the laws of the physical
- 12:53universe allow it.
- 12:54>> Yeah. Your purpose is going to pull you
- 12:57forward in the to toward your desires.
- 13:00Your your purpose is going to give you
- 13:02the fuel to get up out of bed any you've
- 13:04got to want it and you got to know why
- 13:06you want it. And it's got to be a
- 13:07burning desire inside of you.
- 13:09>> Of course.
- 13:09>> Yeah.
- 13:10>> So why this this may be a a, you know,
- 13:15simpleish question, but why must your
- 13:18goals be derived from your highest
- 13:21values? Why can't you just go, well, I
- 13:22want that. I don't really I don't really
- 13:24know why. I don't really know what I
- 13:25believe about it, but I want that.
- 13:27>> There's no there's no law. This is this
- 13:29is just one philosophy. There are a lot
- 13:32of different ways to achieve
- 13:33transformation. There are a lot of
- 13:34different ways to to to to get a really
- 13:36good life. And there's no rule that says
- 13:38that you got to wake up and try your
- 13:39best every single freaking day. This is
- 13:41a create your own adventure reality,
- 13:43right? There's no there's no law that
- 13:45says that you've got to every day come
- 13:48at life with I'm going to be the best
- 13:49and I'm going to be sometimes you just
- 13:51want to relax or whatever. So no, it
- 13:54you've got to look inside of yourself
- 13:55and you've got to ask yourself what kind
- 13:57of a life do I want, right? And and some
- 13:59look, if you like surfing and if you
- 14:01want to do more of that, there's
- 14:02absolutely nothing wrong with that. I
- 14:05would love to live in a world where
- 14:06everybody is self-actualized and
- 14:09everybody is self- sovereign and
- 14:11everyone's living the exact life that
- 14:12they want to live without violating the
- 14:14rights of the people around them. And if
- 14:16that means surfing more and working less
- 14:18for you, I'm good with that, man. I'm so
- 14:21good with that. I just want you to be
- 14:22happy. For me, I want to see if I can
- 14:25scrape up against my potential. That's
- 14:27what turns me on.
- 14:29>> That's always what's what has turned me
- 14:30on is how far can I take this? How how
- 14:33great can I make my life? How how
- 14:35extraordinary can my experience be in
- 14:38every area of human endeavor? That is
- 14:40what has driven me? And that's my own
- 14:44unique create your own adventure
- 14:47reality. My wife is my frigin sidekick
- 14:51and and she has the exact same thing. So
- 14:54we're we're we're good. We're having a
- 14:56good time.
- 14:56>> Alex,
- 14:57>> but we don't begrudge anyone else for
- 15:00living just the way they want to live.
- 15:02Not it's not the oppressor thing. It's
- 15:04not my way is is your way.
- 15:05>> Alex Ramosi has a really interesting
- 15:07frame for what you just said, scraping
- 15:08up against your potential. He um
- 15:10whenever he's faced with a with a
- 15:11decision that he doesn't know exactly
- 15:13what the the right choice is,
- 15:15>> he asks himself, what would be the more
- 15:17epic story when I'm old?
- 15:19>> That's cool.
- 15:20>> And he's because he's like, I want to be
- 15:21that dude that has the big scraggly
- 15:23beard and all these badass scars
- 15:24and and all and all this stuff, which is
- 15:27that's pretty damn cool. There's there's
- 15:28this concept of um you you show up to
- 15:30the gates of heaven and there's there's
- 15:32two people. There's you who who you are
- 15:35who you have become and then the person
- 15:37who is across from you
- 15:39>> and he is he has done everything that
- 15:41you're scared of. He's done he's risked
- 15:43everything and he's he's the he's the
- 15:44badass guy with the scraggly beard and
- 15:45all these scars and God's like, "Okay, I
- 15:48can let one of you guys in. I think it's
- 15:49going to be this this guy and not you
- 15:51cuz you you you're not you didn't go for
- 15:53it."
- 15:53>> Exactly. You didn't go for it. I would
- 15:55like to be the guy with the scraggly
- 15:57beard with all these epic stories,
- 15:59>> right? As opposed to just like I don't
- 16:01really have to I don't really have to do
- 16:03anything. So, but again, it's not the um
- 16:06>> it's not my way is the one right way,
- 16:08right?
- 16:08>> And the reason why luminism is so unique
- 16:11as a philosophy is because we accept the
- 16:14fact that there is no one right answer
- 16:17for anyone. There's no one right diet.
- 16:18There's no one right exercise plan.
- 16:20There's no one right relationship
- 16:21strategy or anything. That's why the
- 16:23oppressor mindset doesn't work.
- 16:24>> Exactly.
- 16:25>> Because they've got that wrong. Their
- 16:27way is not the right way for And how we
- 16:29know that is is with decades of
- 16:31experience with Lifebook, seeing so many
- 16:33thousands and thousands of life visions,
- 16:35we absolutely know there is no one right
- 16:39strategy that'll work for everyone in
- 16:41any area of life. That's why oppressors
- 16:44are dead wrong and we don't need them in
- 16:45in in the coming world. And I mean, we
- 16:47say this straight up in in the Luminous
- 16:50Manifesto that Luminism holds firmly to
- 16:53the belief that there is no one right
- 16:54philosophy, theology, or ideology that
- 16:57works for everyone, including Luminism.
- 17:00>> Yeah. There's there's no one right plan.
- 17:02>> That's right.
- 17:02>> Because everybody's different.
- 17:04>> Everyone's so vastly different.
- 17:05>> So, I I have a question about the I
- 17:08guess planning process, keeping in mind
- 17:11that we just said that no no plan is is
- 17:13similar. Is there a different process
- 17:15for someone who is more cynical, more
- 17:18pessimistic as opposed to someone who is
- 17:20more optimistic like like we've talked
- 17:22about before going away from people and
- 17:24going toward people? Is there a
- 17:26different planning process for those two
- 17:27people?
- 17:27>> I wouldn't say there's a different
- 17:29planning process, but I would say you
- 17:31take your own unique personality into
- 17:34consideration when you're creating your
- 17:36plan. So, I'm optimistic. I'm a
- 17:38risktaker. I I am I'm I'm a certain
- 17:42personality. I've got to be careful.
- 17:44I've got to be careful that I don't I
- 17:46have in my life paid a big price for not
- 17:49being riskaverse enough. Yeah.
- 17:51>> Right. I've got, you know, relatives who
- 17:54are the exact opposite of me. They can't
- 17:56get themselves to take risk. There's
- 17:58danger there, too. So in the software
- 18:01that we've created that that basically
- 18:03allows somebody to um get complete grip
- 18:08on the transformation equation. It's
- 18:09software that basically leads you
- 18:11through the process of putting your
- 18:12vision into the software and the
- 18:15software helps you develop your plan by
- 18:18recommending the goals upon which that
- 18:20vision rests and the daily habits that
- 18:22you need to perform in order to achieve
- 18:24those goals and then holds you
- 18:25accountable for daily process uh for
- 18:28daily progress in that software. How it
- 18:32starts is you load it with as many
- 18:34assessments as you can possibly load it
- 18:36with
- 18:36>> MyersBriggs anagram. Exactly.
- 18:38Personality thing.
- 18:39>> You have Clifton Strength Finders. Um
- 18:41you can do the esoteric stuff like human
- 18:43design and you just you load it with as
- 18:46much information about you as possible.
- 18:48Right.
- 18:48>> So that when it creates your plan, it's
- 18:50going to give it's going to give a
- 18:52different plan. It's going to give
- 18:53different goals. is going to give
- 18:54different habits to someone like me
- 18:57who's a go-getter and not risk averse
- 18:59and and is is a quick start versus
- 19:02somebody else who's who is risk averse
- 19:05who's much more conservative. They need
- 19:07a different kind of a plan,
- 19:09>> right?
- 19:09>> The planning process is is the same, but
- 19:12you've got to take your strengths and
- 19:13weaknesses into into consideration.
- 19:15>> I I think there's this idea that either
- 19:17came from ancient Greece or ancient
- 19:19Rome. I think it was ancient Greece. But
- 19:21basically, it's like if you if you have
- 19:24not enough of this virtue, it like let's
- 19:27say courage. If you have not enough
- 19:28courage, you are a coward. If you have
- 19:30too much courage, you are reckless. If
- 19:32if your virtue, whatever it is, is too
- 19:34potent, it could be an issue. If it's
- 19:36not potent enough, it could be issue.
- 19:38>> Nice. How How do people kind of strike
- 19:40that balance? Of course, it's different
- 19:41for everyone. like you said, you're
- 19:43you're less riskaverse than than some of
- 19:45your relatives and things like this. But
- 19:46if if someone is more of a risk averse
- 19:49person, how would they go about maybe
- 19:52developing an appetite for healthy risk
- 19:55as opposed to being reckless?
- 19:56>> It's it's about practice
- 19:58>> 100%. Aristotle said we must turn our
- 20:01virtues into habits. So that's what it
- 20:03is. It's about practice. If you want to
- 20:05develop a trait like courage in your
- 20:07life, you literally have to practice it.
- 20:09And and courage is courage is an easy
- 20:12one because if you're in a situation if
- 20:15you want to develop courage and you're
- 20:17in a situation where you're feeling
- 20:19afraid and you can get yourself to
- 20:21pretend like you're not afraid that is
- 20:24courage. That's what courage is. Courage
- 20:26is not not feeling fear.
- 20:28>> It's being able to take action in the
- 20:30face of fear.
- 20:30>> Exactly.
- 20:31>> Right. So any trait you can think of,
- 20:33self-discipline,
- 20:35>> compassion, kindness, any personality
- 20:37trait you can think of, the way to
- 20:40install that personality trait into
- 20:42yourself is to practice it. Character
- 20:46means stamped mark. It means engraved
- 20:48mark like a Chinese character. Yeah.
- 20:50>> Chinese character. Yeah. So, it it comes
- 20:52from ancient Greece and and and they
- 20:54used to stamp a character into a a pot
- 20:58while the while while it was still wet
- 21:00and that would be the signature of the
- 21:02um of the artist and and if if it had
- 21:06the character of Amos, hey, you you knew
- 21:09Amos made great pots, right? So,
- 21:12character means a stamped mark. You can
- 21:14literally stamp qualities, attributes
- 21:18into yourself. That's what what what
- 21:20character means. And the way you stamp
- 21:23traits like discipline, reliability,
- 21:27honesty, integrity into yourself is by
- 21:30practice, practice, practice. You turn
- 21:32those virtues into habits and then they
- 21:34generalize in your system and they
- 21:35become who you are. There's um again
- 21:39Alexi has a really interesting frame
- 21:40about um about traits. He says that
- 21:42traits exist but they are not singular
- 21:47things. Like take patience for example.
- 21:49That is a collection of skills that are
- 21:51lumped together in this bucket called
- 21:52patience. Patience is knowing what to do
- 21:55in the meantime, not acting prematurely.
- 21:58All all of these things, right? And so
- 22:00is being being charismatic. It's looking
- 22:03people in the eyes. It's smiling when
- 22:05people walk into the room. It's nodding
- 22:06your head and and things like that.
- 22:07>> So So they're not individual things.
- 22:09They're they're collections.
- 22:11>> They're collections. They're buckets of
- 22:13of of skills, right? And that means
- 22:16because a lot of people are, well, I'm
- 22:18I'm not charismatic. I wasn't born with
- 22:20that. You can learn to nod when when
- 22:22people talk to you. You can learn to
- 22:24keep eye contact, raise your voice when
- 22:26you're talking to a
- 22:26>> Every character trait's learnable.
- 22:28Exactly. And and all you It's about
- 22:30repetitive. It's about it's about
- 22:32turning that virtue into a habit.
- 22:34>> Kenny Arinoff says that uh repet
- 22:36repetition is preparation for success.
- 22:38>> Yeah.
- 22:39>> And it's like it's absolutely true. And
- 22:41Tony Robbins says repetition is the
- 22:43mother of skill. Like that is the sort
- 22:46of name of of this game is consistent
- 22:49repetitive action to get towards
- 22:52something.
- 22:53>> But you have consciously decided what
- 22:56the focus of that action is going to be.
- 22:57It's all thought down. You know
- 22:59precisely where you want to end up.
- 23:00That's your vision. You've got your plan
- 23:02to get there. That that that's your
- 23:03goals and your habits. And then you take
- 23:05action on that plan every single day.
- 23:08and pay attention to the results you're
- 23:10getting so you can adjust if you need
- 23:12to. That's the formula for shaping your
- 23:15own reality and and transforming your
- 23:17thoughts into matter.
- 23:18>> So in the luminism manifesto, why are
- 23:22habits deemed sacred? Why why are they
- 23:26the 12 sacred practices as opposed to
- 23:29>> because you are what you continuously
- 23:30do. Your habits are what shape your
- 23:32life. You're absolutely your habits are
- 23:36what shape your life. um the person that
- 23:38you are right now, if you take a look at
- 23:40everything good in your life, your
- 23:42health and fitness, your relationship
- 23:43with your wife, everything that you love
- 23:46about your life is going to be a result
- 23:49of your good habits. And likewise, every
- 23:52weak area of your life is going to be as
- 23:54a result of poor habits. Just straight
- 23:56up, that's the deal.
- 23:57>> Yeah. I mean, that's again going back to
- 24:00this thing where um the the past and the
- 24:03future don't exist in the physical
- 24:04world. They exist in the mental world.
- 24:06Of course, you can envision the future
- 24:07and remember the past and these and
- 24:09these things, but you can't physically
- 24:11go to the future or physically go to the
- 24:14past. All that
- 24:16>> exists physically is right now, right?
- 24:18>> It's it is it is always right now.
- 24:21>> In the physical world, it's always the
- 24:22present. So breaking down your large
- 24:26goals, your your your future goals, your
- 24:29foundational goals, things that you wish
- 24:30to accomplish in the future into things
- 24:33that you can do today is so the whole
- 24:35game.
- 24:36>> It's so powerful.
- 24:36>> It's the whole game.
- 24:37>> It's so powerful.
- 24:38>> Yep. For sure.
- 24:38>> And if you do that enough and if you do
- 24:40that consistently enough,
- 24:41>> you wake up in the future that you
- 24:45envisioned in your mind where only the
- 24:47future can only exist in your mind, but
- 24:48you envisioned that. You figured out
- 24:50what it was going to take. You took
- 24:52action in the present and one day you'll
- 24:54wake up in the present in that very
- 24:56future. Justin, we are powerful
- 24:59creators. This is the God spark. You
- 25:01know, if God created this universe, but
- 25:04we can create this universe, too. We can
- 25:08decide in our energetic intention what
- 25:11we want to materialize and then shape
- 25:14physical reality to reflect our
- 25:16energetic intention. That's the same
- 25:18thing. It's the same thing. There's
- 25:21there's there can be nothing more
- 25:23powerful in the universe than a mind
- 25:25that has the ability to shape that very
- 25:28universe in the image of its values.
- 25:31It's just it's this is this is and
- 25:33there's nothing mystical about it. This
- 25:35is just happens to be our most unique
- 25:37attribute and our highest power.
- 25:39>> It's it's not woowoo at all. In fact,
- 25:41it's objectively defined.
- 25:43>> Well, that's exactly right. Luminism is
- 25:45an objective philosophy strongly rooted
- 25:48in the principle of cause and effect.
- 25:49It's a rational philosophy.
- 25:51>> The the transformation equation is
- 25:54basically a playbook to turning yourself
- 25:57into a luminary, shaping the world
- 25:59around you.
- 25:59>> That is correct.
- 26:00>> And sort of by proxy shaping others
- 26:04worlds as as as well.
- 26:06>> Yes. And if you're doing a good job, if
- 26:08you're shaping the world, if you're sh
- 26:10if you're if you're focused on the
- 26:13highest and most valuable use of the
- 26:15power, which is to transform yourself
- 26:18inside and out
- 26:19>> in the image of your highest values,
- 26:21that's nothing but good for everyone.
- 26:23>> Exactly.
- 26:24>> That's the that's the wellspring from
- 26:26which all your other values will flow.
- 26:28And if we were all doing that, we would
- 26:30have a world that would be so beautiful
- 26:33that the religions that describe heaven
- 26:35wouldn't even come close to that world.
- 26:37>> It's it's the um you know, when you're
- 26:39on an airplane, they're like, "Put your
- 26:40own oxygen mask on first and then you
- 26:42can then you can help others." It's that
- 26:43same kind of a kind of a concept. If you
- 26:46achieve everything that you want to
- 26:48achieve, now you sort of have the maybe
- 26:50wiggle room isn't the right term, but
- 26:52you have the wherewithal to be like,
- 26:54"Oh, I can I can help you do whatever it
- 26:56is you want to do. I can help you become
- 26:58a a luminary yourself.
- 27:00>> And you don't even usually have to do
- 27:01that consciously if you're if you're in
- 27:03your own zone. Like for instance, my
- 27:05deal, my wife and I start companies and
- 27:08we start companies around products that
- 27:10do good in the world, healthiest coffee
- 27:12in the world and and causes that matter,
- 27:15the Blackar Addiction Project. Yeah.
- 27:17>> And that's our passion. We want to see
- 27:19those things come into reality.
- 27:21>> And those things help people that we
- 27:22don't even know. So we don't even have
- 27:24to consciously say, "Oh, I now that I've
- 27:26achieved my vision, I want to help you
- 27:27achieve yours." By us becoming the best
- 27:30best version of ourselves that we can
- 27:32become. We're contributing to the best
- 27:34world. And and that's the thing. This
- 27:37transformation that's sweeping humanity
- 27:39right now is not happening around us.
- 27:41It's happening within us. If we are all
- 27:44committed and dedicated to becoming the
- 27:45best version of ourselves, we're
- 27:48automatically creating the best version
- 27:50of the world.
- 27:51>> 100%. So you get one vote vote and that
- 27:54vote doesn't happen at the ballot box.
- 27:56That vote happens with the way that you
- 27:58decide to live your life, the way you
- 27:59decide to interact with reality. And
- 28:01we're all going through that right now.
- 28:03>> Nathaniel Brandon wrote a essay called
- 28:06Foundations of a Free Society in which
- 28:08he talked about
- 28:09>> Brilliant. Brilliant.
- 28:10>> He he talked about a um a businessman
- 28:12that barely anyone knows about
- 28:14>> Earn smaller
- 28:15>> and he helped thousands if not hundreds
- 28:18of millions. Exactly. women.
- 28:21>> He was it Kimberly Clark that he
- 28:23>> I think that he founded Kimberly Clark,
- 28:24the paper company that ended up I I
- 28:27think that they uh did uh women's
- 28:31hygiene and feminine products and he
- 28:34basically he unleashed an immense amount
- 28:37of extravagance into into the world. He
- 28:39helped whole generations of women. No
- 28:40one even knows his name.
- 28:42>> Exactly.
- 28:42>> But he contributed so much to the
- 28:44well-being of so many. And that's
- 28:46exactly my point.
- 28:47>> And that's that Yeah, that's that's
- 28:48exactly what you just said. You don't
- 28:49even have to do that consciously.
- 28:51>> There are millions and millions of
- 28:52people like that that we don't even know
- 28:53their names that are responsible for
- 28:55making our lives better, safer, easier.
- 28:58This world that we we live in, this
- 29:00amazing world that we live in was given
- 29:03to us by luminaries that came before us
- 29:06that we owe a big debt of gratitude to.
- 29:08Yeah. Because life used to be faking
- 29:10hard.
- 29:11>> It's It's interesting.
- 29:13>> Oh, of course it used to. I mean, we've
- 29:16we talk about this a lot. We've never
- 29:18lived as humans, not just as as people,
- 29:20but as a as a collective species, we've
- 29:24never lived in an easier time,
- 29:25>> right?
- 29:26>> Ever.
- 29:26>> Ever.
- 29:27>> Like, I can open up my phone, click
- 29:29buttons, and then have someone bring me
- 29:31food to my door.
- 29:33>> It's crazy.
- 29:33>> It's magical. If you brought that back
- 29:36to, you know, the 1600s, they'd look at
- 29:37you like you were a witch.
- 29:38>> It's ridiculous. Yeah. King King Louis
- 29:40the 14th lived in Versailles, but he
- 29:42still had to wake up and pee in a jar
- 29:43every morning. So, I mean, we're we're
- 29:46Yeah. our world which is taken for
- 29:48granted by everybody about you know
- 29:51history is one of my favorite subjects
- 29:53and one of your favorite subjects too
- 29:55>> you know history deeply you know how
- 29:56unbelievably fortunate we are to live in
- 29:59today's world. Yeah, absolutely. And it
- 30:01it it seems like a large proponent of
- 30:05the whole the I guess you could call it
- 30:07the Ernst Mer effect, helping people
- 30:09that you don't even know. And maybe
- 30:11that's not even your your motivation.
- 30:12You just want to it's a large proponent
- 30:14of that sort of concept is capitalism.
- 30:19Right. Right. You can if if you look
- 30:20around this room, everything was created
- 30:23by people who want to get dollars in
- 30:25exchange in which you go, "Oo, I I value
- 30:27this iPad. I value these mic stands.
- 30:29value these microphones.
- 30:30>> Value is the word. Exactly.
- 30:31>> Ern Smaller, his primary mission was not
- 30:34to make women's lives better. That was
- 30:37his strategy. His primary mission was to
- 30:39make a profit. In order to make a
- 30:41profit, he had to figure out how to
- 30:42create immense value for as many people
- 30:44as possible. Yeah. And and he designed a
- 30:46strategy to improve the lives of two
- 30:48generations of women. And he made a
- 30:50profit proportionate to the value he
- 30:52created. That's the world that that that
- 30:55we live in. It can go sideways. It can
- 30:57go sideways but that's the basic that's
- 30:59the basic principle that makes
- 31:00capitalism
- 31:02uh work and and has basically freed the
- 31:05world from poverty in the last 100
- 31:07years. In 1895
- 31:1090 plus% of the world lived in what is
- 31:13characterized today as extreme poverty.
- 31:16Today it's less than 10%. And capitalism
- 31:18did that 100%. In other words, Ernst
- 31:21Mueller's uh vision was to gain, you
- 31:25know, capital or or money or dollars or
- 31:28whatever.
- 31:29>> His plan was to help women in a
- 31:31financial model for him. Yeah.
- 31:34>> And his his action was doing just that.
- 31:36He helped women in exchange for for
- 31:39dollars. He he ran a company and he
- 31:41created the effect that he wanted to to
- 31:43to cause
- 31:44>> 100%.
- 31:45>> Yeah. So why why do you think it's so
- 31:48especially in my generation which is
- 31:50wild to me. Why do you think it's so
- 31:53pervasive this almost hatred of of of
- 31:56capitalism? Why? Like that doesn't make
- 31:58any sense to me.
- 31:59>> Well, it's it's being taught in schools.
- 32:01Our children are educated by Marxists.
- 32:03Yeah. We socialist we've allowed
- 32:05socialists to educate our our children.
- 32:08We've mis miseducated two generations of
- 32:10kids as a result. And it's a very very
- 32:12difficult thing to recover from. But I
- 32:15do think we're going to recover from it.
- 32:16>> And and it's it's rooted in the in the
- 32:18victim mentality that we must combine in
- 32:20order to prosper in this.
- 32:23>> It's postmodernism. It's the it's the
- 32:26frame up that that all of human history
- 32:29and human sociology is the oppressor
- 32:32oppressed model. Yeah. You're either an
- 32:33oppressor or you're it's it's an
- 32:35absolutely horrendous way to look at
- 32:37history. It's completely inacc I
- 32:39shouldn't say completely inaccurate
- 32:40because there's a grain of truth in all
- 32:42of those all of those ridiculous
- 32:45ideologies. There's always got to be a
- 32:47grain of truth, right? But to look at
- 32:50history with nothing but an oppressor
- 32:53oppressed paradigm is is absolute
- 32:56disaster and incorrect. But you know,
- 32:58whatever. That's one of the things that
- 33:00we're really going to help people with
- 33:02is to pull out of the victim mindset.
- 33:05You cannot put a human being in front of
- 33:07me and tell me that's a victim that
- 33:09can't be helped. Give me give me one day
- 33:11with that person and and we'll see about
- 33:13that. Exactly.
- 33:14>> That this is shortselling a human life.
- 33:16It's ridiculous. Anyone who is willing
- 33:19can now take complete control of their
- 33:20lives and learn how to direct it
- 33:22themselves consciously. And anyone who
- 33:24says they can is literally a victimizer
- 33:27because they're turning someone into a
- 33:29victim. And I'm not down with it.
- 33:30>> And and the way that you do that is
- 33:32through the transformation equation. you
- 33:33get clear on your vision plan and yeah
- 33:36well that that is one way to do it.
- 33:37That's exactly right. And you know we
- 33:40we've we've talked time and time again
- 33:41about the importance of feedback in in
- 33:44your plan. How do you tell when one of
- 33:47your habits isn't getting you closer to
- 33:49to your to your vision?
- 33:51>> So there's a couple ways to tell it. One
- 33:53is if you're not doing it. That's the
- 33:55most important. We know about that.
- 33:57Right. Yeah.
- 33:58>> Right. So sometimes you're like, I
- 34:01really my life would benefit huge if I
- 34:04could get up every day at 5:30 and do my
- 34:05yoga
- 34:06>> and then you're tracking that habit
- 34:08throughout the month and you're like, I
- 34:09didn't do it and I didn't do it and I
- 34:11didn't do it. And you get to the middle
- 34:12of the month and you haven't done it
- 34:13once and you're like, okay, I guess I'm
- 34:16not going to get up at 5:30 in the
- 34:17morning and do my yoga. So there's
- 34:19there's two reasons that you don't that
- 34:21you don't do what you know you should
- 34:23do. It's either too difficult or you
- 34:25don't have enough motivation. It's one
- 34:27of those two things,
- 34:28>> right? So, what is it? What is it for
- 34:30you? And so, if you're if if you've
- 34:32defined a habit that will help your life
- 34:33and you're not doing it,
- 34:35>> it's taking up valuable real estate that
- 34:38you could have another habit in there
- 34:39that would push your life forward.
- 34:40>> Exactly.
- 34:41>> And then the question is, are you
- 34:44performing a habit that's really getting
- 34:45you nowhere? You know, I think that
- 34:48that's just a matter of discernment and
- 34:51being able because what you want to do
- 34:52with both your goals and your habits is
- 34:55you want to select the highest leverage
- 34:57goals that will have the biggest impact
- 35:00on the most important areas of your
- 35:01life. And the same thing with your
- 35:03habits. When you're doing your habit
- 35:04setting, you want to set the highest
- 35:06leverage habits that will that will
- 35:08create the most positive change across
- 35:10the most areas of your life. I've been
- 35:12doing it for that particular personal
- 35:14development technique is the most
- 35:16powerful personal development technique
- 35:17I've ever experienced. Meditation is
- 35:20probably number two. And meditation is
- 35:22faking huge. It has a a massively
- 35:25positive effect on it. But but there's
- 35:27nothing like choosing 12 behaviors that
- 35:30are going to shape you into the person
- 35:31that you want to be in every life
- 35:33category and performing them
- 35:34consistently and tracking whether or not
- 35:37that you you you've done it. And I think
- 35:39if you do a good job of selecting those
- 35:40habits, and it takes time,
- 35:42>> right, you you know that you got trial
- 35:45and error really.
- 35:47>> Um but once you really lock into the
- 35:49right set, it is if if you can get
- 35:51yourself to do it, and that's the thing.
- 35:52Yeah.
- 35:53>> You can get yourself to do it
- 35:54consistently, it is absolutely
- 35:56miraculous. It's the number one personal
- 35:58development strategy.
- 36:00>> What would you say to people that can't
- 36:02Well, we we we we touched on you just
- 36:04said it's either a a competency issue. I
- 36:07literally can't do this. I don't have
- 36:09the Yeah, it's it's too hard
- 36:11>> or I'm not motivated enough.
- 36:12>> Right.
- 36:12>> What would you say to people that it's
- 36:14it's not that these habits are too hard
- 36:16or I'm not motivated to do it. I
- 36:19literally do not have enough time in the
- 36:20day. There's only 24 hours in the day
- 36:22and I have to spend 5 hours on my real
- 36:24estate job and I have to work for 4
- 36:26hours and I have to spend an hour with
- 36:27my wife and I got to do all of these
- 36:29things that add up to literally more
- 36:30than 24 hours in the day. What What's
- 36:33the inoculation to that issue? that
- 36:34that's the biggest hurdle that that's
- 36:36literally the biggest hurdle to
- 36:39effectively implementing the
- 36:40transformation equation is the fact that
- 36:42you're very very busy.
- 36:43>> Uhhuh.
- 36:44>> And and what it is is it's a matter of
- 36:47priorities. That's what it is. So this
- 36:49is the way to overcome that. Once you've
- 36:52gotten clear on your vision and done the
- 36:54work of the life that you want to create
- 36:55for yourself, you then define the five
- 36:58to six goals upon which that life vision
- 37:00rests. Right? If you can tell me that
- 37:03once you achieve those five to six
- 37:04goals, you will be your ideal self
- 37:06living your ideal life, I will be asking
- 37:09you why you should be spending your time
- 37:11on just about anything else straight up.
- 37:14So you've got to understand that
- 37:16firstly. Yeah.
- 37:17>> Then then secondly, your your habits,
- 37:20the wise discerning selection of your
- 37:24habits are going to totally determine
- 37:26whether or not those goals get
- 37:28accomplished and how quickly. So once
- 37:30you've defined the correct habits that
- 37:32will ensure the accomplishment of your
- 37:34goals, which will ensure the
- 37:35accomplishment of your life vision,
- 37:37there's nothing more important in
- 37:39performing those habits every day. Yeah.
- 37:41>> The critical skill that you've got to
- 37:43learn in order to do that is the ability
- 37:46to say no. The ability to say no to the
- 37:49meaningless.
- 37:50>> Yep. to say no to distractions, to say
- 37:53no to the mundane, to say no to the
- 37:58ridiculous, to say no to things that
- 38:00people try to put on you that have no
- 38:02business in your life. It's that great
- 38:04quote by It's that great quote by Warren
- 38:07Buffett. The difference between
- 38:08successful people and highly successful
- 38:10people is that highly successful people
- 38:13say no to almost everything. Yeah.
- 38:15>> Why? So they can say yes to the right
- 38:17things. Most of us have lost control of
- 38:20our days. We have we do not wake up in
- 38:22the morning and say, "What do I want to
- 38:24do today?" We wake up in the morning and
- 38:25say, "What do I have to do today?" We've
- 38:27given control to our boss, to our kids
- 38:30after school activities,
- 38:31>> to our emails, to our frigin inbox, to
- 38:34our texts, to our frigin mindless busy
- 38:38work that keeps us super busy but gets
- 38:40us nowhere. And as a result, our lives
- 38:43are full of perpetual action and we are
- 38:47spinning our wheels and never getting
- 38:48closer to the life we want to live. In
- 38:50other words, our lives can be extremely
- 38:53full and empty at the same time, right?
- 38:55>> Our days are full and our lives are
- 38:56empty. So that's the trick, Justin. Once
- 39:00you've defined the vision that you're
- 39:02committed to accomplishing, the habit
- 39:04the the goals that will make it possible
- 39:06and the habits that will make those
- 39:07goals possible, you must be committed to
- 39:10your 12 sacred choices as your priority.
- 39:13Every opportunity, every crisis, every
- 39:16new thing that comes into your life is
- 39:18going to compete for your limited
- 39:21resources and your limited attention and
- 39:24your limited focus. And it's got to be
- 39:27held up to one single standard. Does
- 39:29this move me closer to my life vision or
- 39:31not? I know my 12 sacred choices are
- 39:33going to move me closer to my to my life
- 39:35vision. You've got to develop the
- 39:37ability to say no and to keep the main
- 39:39thing the main thing. And the main thing
- 39:41is your life vision which will come
- 39:43about as a result of the accomplishment
- 39:45of your goals which will come about as a
- 39:47as a as a result of your consistent
- 39:50performance of of very carefully
- 39:53selected that's why we call them sacred
- 39:56>> daily choices and actions hold your
- 39:58habits.
- 39:58>> The main thing is to keep the main thing
- 40:00the main thing.
- 40:01>> That's Stephven CVY best freaking quote
- 40:03ever. The main thing is to keep the main
- 40:05thing the main thing. And the main thing
- 40:07is the person you want to turn into
- 40:09living the life that you want to live.
- 40:11Everything else is Yep.
- 40:12>> Because that is that highest you. It
- 40:15doesn't matter what your values are.
- 40:17That highest you can make the biggest
- 40:18contribution if that if that is your
- 40:20thing%
- 40:21>> that highest you can have the biggest
- 40:24positive impact on the environment. It
- 40:26can it can that highest you is the
- 40:29wellspring from which every other value
- 40:31in your life is going to flow. So I I I
- 40:34don't put my philosophy on anybody else,
- 40:36but but from my perspective, there's
- 40:39nothing more important than becoming the
- 40:41best person I can become, living the
- 40:43best life that I can live, because from
- 40:45there, I can do the most positive good
- 40:47for myself, for the people I love, and
- 40:50for the world in general. And if we were
- 40:51all doing that, man, would we have a
- 40:53good planet.
- 40:54>> Absolutely. I think it was Steve Jobs
- 40:55who defined focus as the amount of
- 40:57things you say no to. Steve Jobs said,
- 41:00"We are more proud of things at Apple
- 41:02that we said no to than we Can you
- 41:04imagine the opportunities they had?"
- 41:06>> Yeah. Exactly.
- 41:07>> And they're like, "No, we're doing four
- 41:09things."
- 41:09>> Exactly. And that's why they do they did
- 41:11those four things better than anyone.
- 41:13>> Absolutely. That's the key, man. I'm
- 41:15telling you that that once you get all
- 41:17this thinking done, you've got your
- 41:19vision, you've got your plan, you've got
- 41:22your daily habits in place, you're
- 41:24you're willing to take action, your
- 41:26number one obstacle to being successful
- 41:30is going to be that you're very very
- 41:32busy, and the number one attribute that
- 41:33you've got to develop is learning to say
- 41:35no to the unimportant so that you can
- 41:37say yes to the important. That's the
- 41:39deal
- 41:39>> there. Um, so there's there's this
- 41:41there's this fallacy with the word
- 41:43priorities and and it comes from there
- 41:45is pri priority means what comes first.
- 41:48There can only be one thing.
- 41:49>> Exactly. There's no such thing as
- 41:50priorities.
- 41:51>> Exactly. It is a priority to become the
- 41:54person I want to become. It is a
- 41:55priority to become to transform
- 41:58literally into the person that lives my
- 42:01best life.
- 42:02>> Exactly.
- 42:03>> Right. that like
- 42:04>> but you can have a hierarchy of I guess
- 42:07I guess priorities does that that word
- 42:10is valid because check it out my
- 42:12priority is my life vision
- 42:14>> and that
- 42:14>> in order to accomplish that
- 42:16>> okay
- 42:17>> I've got to prioritize my goals in order
- 42:19to accomplish that I've got to
- 42:20prioritize my habits so so there's a
- 42:23there's a hierarchy to priorities
- 42:25>> yeah that that that does make sense to
- 42:26me but like you said man why would you
- 42:30focus on just about anything else Well,
- 42:33we get caught in the life catches us.
- 42:36You know, here's what happens, Justin.
- 42:37This is what happens.
- 42:38>> We we we're all full of spit and vinegar
- 42:41in our in our 20s, right? We go to
- 42:43school and we're going to be this great
- 42:44thing and we we, you know, graduate from
- 42:48college and we get out into life and we
- 42:50we get a job and truthfully that begins
- 42:55the process of limited options. Yeah. We
- 42:57we meet a significant other. We get
- 43:01married. We've got a car. We've got two
- 43:03cars. We've got a house. We've got a
- 43:05mortgage payment. The kids come. We got
- 43:07we got stuff we've got to buy. We got
- 43:09Now we're tied to our jobs. Our options
- 43:11are getting the walls are closing in,
- 43:13closing in, closing in. And all of a
- 43:15sudden, we find ourselves, especially in
- 43:17this consumer society that we live in,
- 43:19we find ourselves now we're slaves to
- 43:22the system. Yeah. We're we're debt
- 43:24slaves. We we we can't we cannot
- 43:26maintain our lifestyle without every
- 43:29single day doing the grind. And now
- 43:31we're trying to keep our heads above
- 43:32water. What Joe Rogan says about that
- 43:35life, which I would never want to live
- 43:37that life, and I feel sorry for anyone
- 43:38who is living that life, just trying to
- 43:40keep their head above water and and and
- 43:43trading the hours of their precious
- 43:45lives so they can make their Lexus
- 43:46payment. And then here's here's the
- 43:48crazy thing. I need a nice car and I
- 43:51need nice clothes so that I can go to
- 43:53work and afford my nice car and my nice
- 43:56clothes. It is this it is this loop.
- 43:59Yeah. Of of and it's a downward spiral.
- 44:02Yeah.
- 44:02>> And what what Joe Rogan said, I've never
- 44:04heard anyone say this, but he's so right
- 44:06on about this. If you want to escape
- 44:08that life, which he did, what you have
- 44:10to do is you have to figure out how to
- 44:12either put away enough or create a plan
- 44:15to hit escape velocity. Yeah. You've got
- 44:18to you got to put enough away that you
- 44:20can you can escape that system just for
- 44:22enough time to get a foothold and and
- 44:24and start that dream of becoming an
- 44:27entrepreneur, start that dream of that
- 44:28online business or or moving to, you
- 44:32know, become a park ranger. What
- 44:33whatever it is for you,
- 44:35>> right?
- 44:36You've got to make a plan to escape that
- 44:39system. That's I'm not saying this in in
- 44:42any kind of a conspiratorial nefarious
- 44:44way, but that is literally designed to
- 44:47keep you broke
- 44:49>> and in debt and consuming and busy to
- 44:54the point where you will never even
- 44:55scrape up against your true potential.
- 44:57Exactly. You'll never even you'll never
- 44:59even get a glimpse of what you could
- 45:01have become had you not had to had to
- 45:04trade the valuable hours of your life to
- 45:07someone else to achieve their life
- 45:09vision. Exactly. Instead of work,
- 45:11instead of being able to focus on your
- 45:12own.
- 45:12>> Yeah. There's what you just said is
- 45:14really interesting. I I buy the nice
- 45:16clothes and the nice car so I can drive
- 45:18to work and afford the nice clothes and
- 45:19the nice car. A lot of the consumerism I
- 45:23suppose in the west would be mostly
- 45:26status and posturing. Like that's that's
- 45:30why there's there's some I'm so going to
- 45:33mess up this statistic, but it's like 70
- 45:35to 80% of the people that buy designer
- 45:38goods are in less they they have less
- 45:40money than you would expect because they
- 45:42would like to look rich instead of be
- 45:43rich, right?
- 45:44>> Yeah. Chris Williamson has this really
- 45:46really interesting idea where he goes um
- 45:48a lot of people say when when I become
- 45:52successful then I will be happy. I need
- 45:54to do all of these hard things that make
- 45:56me unhappy in order to achieve
- 45:57happiness. But then you're going to have
- 45:59all of these responsibilities and all
- 46:00these things taking up your time and all
- 46:02all of this busy busy stuff.
- 46:04>> So why not just start from happy
- 46:07>> right?
- 46:08>> Like for for me I define happiness as my
- 46:11sort of baseline emotion. It's it's like
- 46:14if if I'm not in existential danger, if
- 46:17I am not completely depressed in my bed
- 46:19and I can't get out of the the slump
- 46:21that I'm in, I'm happy.
- 46:23>> Like it's not it's not joyous and like
- 46:26gleeful. It's I'm
- 46:28>> you're not ecstatic. You're your
- 46:30baseline is contentment and fulfillment
- 46:32and happiness. That's wonderful.
- 46:34>> There you go. That's like
- 46:35>> that is the the way that I operate. And
- 46:38sometimes I get, and this is what I this
- 46:40is what I love about luminism is that
- 46:41you uh it's it's the serenity prayer
- 46:43again. Um discerning between what you
- 46:47can and cannot control helps a lot with
- 46:49with with happiness because sometimes I
- 46:51get angry about things that I can't
- 46:52control.
- 46:53>> That's true. That's true.
- 46:54>> And then I'm like, well, and then I
- 46:56remind myself, I'm an idiot because I'm
- 46:58thinking about things that I cannot
- 46:59control. Why am I worried about this?
- 47:01What is worry going to do here?
- 47:03>> Yep.
- 47:03>> Right.
- 47:04>> What man by worrying can add a day to
- 47:06his life? Jesus said, "It's true, man."
- 47:08And listen, I have I've discovered that
- 47:11totally, Justin. Worry is worthless.
- 47:14Here's the deal. If you've got to think
- 47:16through something, think through it.
- 47:18Once you've thought through it and made
- 47:19your commitment, worry literally doesn't
- 47:21do anything but hold you back. Doubt and
- 47:24worry are They're they don't
- 47:26help in any way, shape, or form. If
- 47:28you've got a if you've got a challenge
- 47:30or if you've got an exposure, think it
- 47:32down and mitigate it. Once you've
- 47:33decided that you're going to go in this
- 47:35direction, worry doesn't help anymore.
- 47:37>> Worry to to kind of bounce off what what
- 47:40Jesus said, great philosopher, by the
- 47:42way, worry actually takes days off of
- 47:44your life. I was I was speaking with a
- 47:46cardiologist named Dr. Donnise Warden,
- 47:48>> and she said that it's actually more
- 47:50detrimental. Say you're trying to stick
- 47:52to a meal plan or something like this,
- 47:53and you you miss a day and you you had a
- 47:55cheat day and it wasn't programmed in,
- 47:57and you're like, "Ah, I feel bad." The
- 47:59bad food that you ate is less
- 48:01detrimental to your body than the stress
- 48:03and the worry that you put yourself
- 48:04under%. That will literally take more
- 48:06days off of your life than having a
- 48:08cheeseburger or two.
- 48:09>> Yeah, I love it.
- 48:09>> Right. And it's absolutely true cuz what
- 48:12what man by worrying can add a day to
- 48:13his life? Was that the thing?
- 48:14>> That's the quote.
- 48:15>> It's so true. That's so true. And it's
- 48:18the same thing with habits, man. It's
- 48:20like like we were just talking about I
- 48:22have this habit that is that I am able
- 48:24to complete. It's it's easy enough for
- 48:26me to do and I am motivated to do it.
- 48:28but I'm just not doing it.
- 48:30>> There's like you just got to slap
- 48:31yourself in the face and be like, I got
- 48:32to put on this backpack full of 80
- 48:34pounds and go on a walk or I got to,
- 48:36>> you know, that's one of the reasons that
- 48:38human accountability can be very very
- 48:40effective. Absolutely. If you've got if
- 48:42you got a couple other dudes that you're
- 48:44doing this with, if you're in a woman's
- 48:46group that you got a little bit of
- 48:47support, if you've got if you've got
- 48:49someone who cares enough about you to
- 48:51hold you accountable for doing what you
- 48:52say you're going to do, you know, a
- 48:55little self-discipline, which is
- 48:56literally the definition of
- 48:58self-discipline is is is your ability to
- 49:00get yourself to do what you know you
- 49:01should do when you should do it, whether
- 49:02you want to or not. Yeah,
- 49:03>> that's like a huge key. And I love Jaco
- 49:07has a quote about this. Self-discipline
- 49:09is the ultimate form of self-love. I
- 49:12love that quote. I love that quote. It
- 49:16It's caring enough about yourself that
- 49:18you're going to defer small unimportant
- 49:20pleasure pleasures in the moment for the
- 49:22big reward of becoming who you who you
- 49:25know you can become.
- 49:26>> The priority.
- 49:27>> I love that quote.
- 49:28>> Exactly. My um my mentor and your
- 49:30longtime friend, Alex Mendozian,
- 49:33uh well, he he he says two things.
- 49:35Number one, accountability works because
- 49:37of fear of public embarrassment.
- 49:39>> That's one of the reasons
- 49:40>> that's like that's that's probably
- 49:42>> And we were in an accountability group,
- 49:43me and
- 49:44>> Exactly. Yeah. And you you didn't want
- 49:45to be the guy that came to that
- 49:46accountability group and said, "Guys, I
- 49:48didn't do it."
- 49:48>> You would be do just about anything to
- 49:50avoid that experience.
- 49:51>> Exactly. Especially doing the thing that
- 49:53you said you were going to do. Right.
- 49:55>> He he used to do this thing with his
- 49:57clients. I forget what he calls it, but
- 49:58it's like I I I think it was like
- 50:00negative accountability or something
- 50:01like this. and he had them put uh some
- 50:04money into an escrow account and that
- 50:07escrow account if they didn't do what
- 50:09they said they were going to do would go
- 50:10to a foundation that actively does bad
- 50:13in the world.
- 50:14>> Wow.
- 50:14>> Like what whatever it is I I I don't I
- 50:17don't know what theirs was, but a
- 50:19foundation that they really disliked,
- 50:20they would put money into this account
- 50:22>> and he said, "If you don't do this, that
- 50:24money is going to go to them and they're
- 50:25going to do bad shit."
- 50:26>> Oh my god.
- 50:26>> And it worked 100% of the I don't want
- 50:29to participate, but I'll bet that just
- 50:31>> Exactly. And it worked amazingly. And
- 50:34it's it's really interesting because
- 50:36like this this is why groups like Weight
- 50:39Watchers worked so well. You would get
- 50:41up in front of the people and you'd step
- 50:43on the scale and then they'd be like,
- 50:44"Nice, you did it."
- 50:45>> Exactly. It's it's this
- 50:47>> public forum type of situation where you
- 50:51want to be The word accountability comes
- 50:53from the Roman Senate and it means to be
- 50:55accounted for.
- 50:56>> Oh wow. If you weren't there, you were
- 50:59not accounted for. Therefore, your vote
- 51:01doesn't matter. Interesting,
- 51:02>> right? So, you needed to be there and
- 51:04obviously put put in your two cents or
- 51:06whatever it was. But accountability is
- 51:08so
- 51:09>> so so so important, dude.
- 51:10>> It is. It's huge. You can do it over the
- 51:12phone and you can you can do it in
- 51:14person, which is probably the best. But
- 51:16how holding yourself accountable is
- 51:19probably synonymous with with
- 51:21self-discipline, right? And it's it's
- 51:23the it's the process of tracking your
- 51:25behaviors and really being honest with
- 51:27yourself, being the coach and the player
- 51:28at the same time. Yes. And and you know,
- 51:30giving yourself the the grace needed
- 51:32when necessary, and giving yourself the
- 51:34the hard kick in the ass when it's
- 51:36necessary.
- 51:36>> 100. That's right.
- 51:37>> How how do you make sure how do you
- 51:40track your habits and practices in a way
- 51:42that keeps you motivated and honest?
- 51:44>> Well, just tracking your habits at all
- 51:47is like I said, it's the number one
- 51:49personal development strategy I've ever
- 51:51encountered.
- 51:53the the the entire strategy of defining
- 51:56the habits, the highest leverage habits
- 51:59that are going to turn you into the
- 52:00person that has a life like you want and
- 52:03then tracking those habits every day is
- 52:05the number one personal development
- 52:07strategy of all time as far as I'm
- 52:09concerned. And I've been in this
- 52:11business for 35 years. That is the one
- 52:13that will change your life more than any
- 52:15other single personal development
- 52:17strategy. And it's a it's a it's a
- 52:20do-it-yourself. Like if you are if
- 52:22you're motivated enough as a person and
- 52:25not everybody is. Some people need help.
- 52:27Some people need other people to nudge
- 52:30them along. I'm not one of those people.
- 52:32I I mean it always helps. Yeah, it
- 52:34always helps. Accountability. We figured
- 52:37one year, and this isn't empirical, but
- 52:39it's it's it's a gut feeling. Me and my
- 52:42accountability partners sort of felt
- 52:44that having accountability versus not
- 52:47having accountability is about a 50%
- 52:51difference in efficacy. Yeah.
- 52:53>> So if you are being held accountable,
- 52:55you're going to basically be double as
- 52:58effective as if you're just holding
- 53:00yourself.
- 53:00>> It supercharges the
- 53:01>> It really does. It really does. It
- 53:04guarantees that someone's going to be
- 53:05watching you and you're going to have to
- 53:07well in in the definition you just did
- 53:10showing up to the Senate. You got to be
- 53:11showing up to the Senate and giving your
- 53:13report.
- 53:14>> And like I said, you'll do just about
- 53:16anything to avoid being the guy that
- 53:17says, "I didn't do what I said I was
- 53:19going to do."
- 53:19>> And so it's just it's it's it's highly
- 53:21effective. If you can take that habit
- 53:23tracking system and put accountability
- 53:25around it, you're I mean you are going
- 53:28to explode from a personal development
- 53:30context. So the the habit tracking
- 53:32system that we use is a binary
- 53:35checklist.
- 53:36>> Yep. Simple binary checklist. You either
- 53:38did it or you didn't do it.
- 53:39>> Exactly. And the the enemy of that sort
- 53:42of binary uh checklist is being vague.
- 53:46>> Gray area.
- 53:47>> Yeah. Exactly.
- 53:47>> You don't want that.
- 53:48>> It's I I did my workout or I did not do
- 53:52my workout. I
- 53:53>> I I drank my my three liters of water or
- 53:56I did
- 53:57>> Exactly. I worked on my business for
- 53:58four hours or I didn't or whatever it
- 54:00is. That's right.
- 54:01>> And that sort of excuse me that that
- 54:03sort of binary um component to this to
- 54:07this checklist is so important.
- 54:09>> There's no place to hide.
- 54:10>> Yeah. It's and and you can
- 54:12>> it's on off. Yes. No.
- 54:13>> You can look back at the end of the
- 54:14month and be like, "Oh, I did so good
- 54:16for the first two weeks and then I did
- 54:18really
- 54:18>> right." Or you can dude I have noticed
- 54:20so many patterns. It's like
- 54:22>> it's like look at how poorly I perform
- 54:24on Monday and Tuesday. Why the Oh,
- 54:27because I drank way too much on the
- 54:28weekend. like like back when I I I
- 54:31actually figured that out like 10 10
- 54:33years ago before I stopped drinking. I
- 54:35was like I I could start to see patterns
- 54:37and and then you can get some real good
- 54:39information on how you behave by
- 54:41tracking your
- 54:42>> habits. Well, what is what is not
- 54:44tracked can never improve something like
- 54:46this.
- 54:47>> What what isn't measured is difficult to
- 54:50improve. Yeah.
- 54:51>> What is what is measured and reported
- 54:53improves exponentially. And that's so so
- 54:56this whole system is based on based on
- 54:59basically corporate efficacy. What I did
- 55:02for to create the lifebook mastery
- 55:04program which this is based on is I
- 55:07studied best practices and execution and
- 55:10no one does it better than corporations.
- 55:11I mean if you want to if you want to
- 55:14design manufacture and roll out a Boeing
- 55:17747
- 55:19that's a freaking job.
- 55:20>> You got a pretty you got
- 55:21>> you study what those people do. Yeah.
- 55:23you study what those people do to get
- 55:24that stuff done. It's quarterly rhythms.
- 55:27It's crystal clear objectives. It's
- 55:29everything's broken down into milestones
- 55:31and it's daily rhythms. It's reporting
- 55:34and and Yeah. Exactly. So, that's what
- 55:36the system's kind of based on.
- 55:37>> Yeah. And and what what you just said
- 55:39about the um Oh, I I drink way too much
- 55:42on the weekends and that's why I'm
- 55:44always not as as performative on
- 55:46Mondays.
- 55:47>> Exactly. I noticed that. There's there's
- 55:49a lot of um you can get a lot of
- 55:51feedback just by looking at what you
- 55:53have tracked in the last whatever time
- 55:54frame, month, year, whatever it is. How
- 55:56how do you know when you there's there's
- 56:00this push or pivot kind of kind of
- 56:02thing. I need to push through this and
- 56:04keep doing these things that I'm not
- 56:05doing or I need to pivot
- 56:07>> and stop putting these on my list. And
- 56:10>> that's a real that's a real skill to
- 56:13develop because you're not and I used to
- 56:16be this guy. I used to be the guy that
- 56:19drove with intention toward my goals
- 56:21every second of the day. Yeah. Right.
- 56:23That was my mo. I'm a driver. And and
- 56:26I've
- 56:27>> I've realized not so recently, quite
- 56:30quite a while ago, I realized that the
- 56:33most graceful and probably efficacious
- 56:36way to achieve your life vision is a
- 56:38balance between intention and allowing.
- 56:40It's like the serenity prayer. It's
- 56:42putting the serenity prayer into motion.
- 56:44The universe expects you to get off your
- 56:46ass and do something in order to achieve
- 56:48your life vision.
- 56:49>> But if you demonstrate clarity around
- 56:52what you want and the willingness to
- 56:55take action to move in that direction,
- 56:57the universe is going to support you.
- 56:59And if you're just doing nothing but
- 57:01driving every day with blinders on,
- 57:03you'll miss the benevolence that is
- 57:06surrounding you. You you miss the
- 57:08support that the universe is giving you.
- 57:10So, what I am doing right now is a dance
- 57:12between intention and allowing. I wake
- 57:14up every day, most days. I wake up and
- 57:16I'm like, I'm going to kick some ass
- 57:17today and I I I do my thing and then I I
- 57:21take a little pause and I I let things
- 57:23happen. I'm way way better than I used
- 57:25to be about waking up and you know what?
- 57:28I'm not feeling it today. Yeah.
- 57:30>> I'm not I I'm having a hard time
- 57:32writing. I'm not I don't tend to put my
- 57:34head down and plow through like I used
- 57:37to.
- 57:38>> Rather, I'm like, you know what? Today
- 57:39I'm just going to um and it may be
- 57:41because I'm older now and there's not as
- 57:43much of a sense of urgency as when I was
- 57:45building everything in my younger years,
- 57:47but
- 57:48>> I just think that life is a dance
- 57:50between intention and allowing. If you
- 57:53if you allow too much and never bring
- 57:55your intention, you never put the
- 57:56universe on notice with what you really
- 57:58want and you're not going to get
- 57:59supported in the same way that you would
- 58:02be supported if you were actually
- 58:03putting out some effort. But if you on
- 58:05the other hand spend your entire life
- 58:08driving with your head down,
- 58:10single-mindedly nose to the grindstone,
- 58:13focused on what you got to get done in
- 58:14order to achieve your goals, you're not
- 58:16open to what the universe has to to give
- 58:19you by way of shortcuts or gifts
- 58:22>> or opportunities.
- 58:23>> Or opportunities. Exactly. So
- 58:25>> there's that golden balance, right?
- 58:26>> It's a real It's a real dance. I think
- 58:28it's George Bernard Shaw or again one of
- 58:30these quote machines that said leisure
- 58:32time is how one cultivates the estate of
- 58:34the soul or something like that.
- 58:35>> Only through leisure time can one
- 58:37cultivate the soul's estate.
- 58:39>> Love that.
- 58:40>> Yeah, it's it's magical. And one of one
- 58:41of my habits now is actively pursuing
- 58:45leisure time. It's great
- 58:46>> because like you said, if you just have
- 58:48your nose to the grindstoneone and
- 58:49you're doing these things all day, you
- 58:51will pick your head up and be like, "Oh,
- 58:53it's it's that um it's that Ferris
- 58:55Beller quote from from Ferris Buer's Day
- 58:57Off." He's like, "If you don't stop to
- 58:58look around for if life goes so fast, if
- 59:02you don't stop and look around, it'll
- 59:03it'll pass you by or whatever he said."
- 59:04>> Yeah, for sure.
- 59:05>> That's absolutely true.
- 59:06>> I'll tell you a little story about that,
- 59:08Justin. This is this is one of my
- 59:10favorite stories. I haven't said it
- 59:12much, but so Nathaniel Brener was my
- 59:14mentor and in his last year he was at my
- 59:18house in Chicago. It was the last time
- 59:21this was the last real conversation I
- 59:23had with him before he started to sort
- 59:26of deteriorate. And I knew I knew that I
- 59:30knew it was and I remember we were
- 59:32sitting in my living room under the
- 59:33trees by the waterfall and I said
- 59:36basically I don't remember how I said it
- 59:38but I basically said, "Nathaniel, give
- 59:40me the Give me what do you need to
- 59:41leave me with? Like, you know,
- 59:43>> we both know where this is. I'm your my
- 59:47mentor. What do you want to tell me?
- 59:50What What do you want to leave me with?
- 59:52What are the most important things that
- 59:54I need to know? And I think I framed it
- 59:56up, Justin, by saying, "What do you wish
- 59:59you would have done different?" I don't
- 1:00:00remember exactly how I put it, but you
- 1:00:02get the idea. I asked him to give me the
- 1:00:05>> your success or give me the stuff.
- 1:00:06>> Give Give me the Give me the stuff. He
- 1:00:08paused for literally two minutes. Two
- 1:00:11minutes. That's a long frigin time when
- 1:00:13you're sitting there waiting for his
- 1:00:15response. And then he said to me, first
- 1:00:17thing he said was, "I wish that I would
- 1:00:20have understood when I was much younger
- 1:00:22that leisure time was a valid form of
- 1:00:26human activity." That's the first thing
- 1:00:27he said to me. And that changed my life
- 1:00:29right there on the spot because I was
- 1:00:31the guy that was I was the guy that did
- 1:00:34not view leisure time as a valid form of
- 1:00:36human activity. And that changed my life
- 1:00:38that day. Um and and I've even
- 1:00:41gravitated a little more toward because
- 1:00:42leisure time is when you can cultivate
- 1:00:44the soul's estate.
- 1:00:45>> Exactly.
- 1:00:46>> It's when you can just be just be
- 1:00:50grateful. Just give some space for some
- 1:00:52things to come in that wouldn't have
- 1:00:54otherwise come in or not. Right. Just
- 1:00:57just be on this planet.
- 1:00:59>> That rocked my world, man.
- 1:01:01>> Yeah. That's that is especially for
- 1:01:03someone in your position jarring, right?
- 1:01:06Cuz you're like, "Oh, okay.
- 1:01:08>> Okay. I'm changing my life tomorrow."
- 1:01:10>> Exactly. And there's this um there's
- 1:01:12this sort of paradox with relaxation and
- 1:01:15sleep where if you try to relax with
- 1:01:18intensity, you're doing the opposite of
- 1:01:20what you should be doing. If you try to
- 1:01:22sleep with intensity, you're doing the
- 1:01:23opposite of what you should be doing.
- 1:01:25It's it's interesting that just
- 1:01:27especially in today's day and age where
- 1:01:29we have social media and all of the
- 1:01:31stimulus you could ever ask for putting
- 1:01:33down the screens and just being or even
- 1:01:36reading a book like the the the idea of
- 1:01:39reading a book now is not to gain the
- 1:01:41information from that book. It is to
- 1:01:43practice slowing down your brain and
- 1:01:46reading stack on the page.
- 1:01:48>> If you want information there there are
- 1:01:49better ways to get information these
- 1:01:51days than a book. But a book is is is
- 1:01:54you're right is it's a it's a different
- 1:01:55discipline than it used to be. It's a
- 1:01:57practice.
- 1:01:57>> But here is the habit that I installed
- 1:01:59after that. I I remember and this isn't
- 1:02:02you know probably optimal but it was a
- 1:02:04major improvement for my life. I
- 1:02:07literally scheduled time on Saturday to
- 1:02:10do nothing except walk around my garden.
- 1:02:13>> Sometimes think about my life cultivate
- 1:02:16my soul's estate. Yeah.
- 1:02:17>> But other times not. Other times just be
- 1:02:20in nature. I literally said, "I'm going
- 1:02:22to block time." And and then and that
- 1:02:24was interesting because then I'd have
- 1:02:26times during the week I remember I was
- 1:02:28talking to Pat Genempo about some
- 1:02:30subject. Pat brought some awesome
- 1:02:32thought up and I said, "Pat, that's
- 1:02:34freaking awesome. I'm going to think
- 1:02:36about that on Saturday, right?" And I
- 1:02:38knew what I was going to do. I've got my
- 1:02:39two hours in between two and four that I
- 1:02:41walk around my garden every single day
- 1:02:42and do nothing. I'm going to think about
- 1:02:44that this Saturday. And it's it it was
- 1:02:47wonderful. But that was really that that
- 1:02:49really was a big big shift for me.
- 1:02:52>> Yeah, of course. Cuz it's
- 1:02:53>> like you know my dad my dad never
- 1:02:56stopped for 10 seconds his entire life.
- 1:02:58>> Yeah. He was he was your grandpa.
- 1:03:00>> It was consistent and intense action. Y
- 1:03:03>> right. But in in in the philosophy of
- 1:03:05luminism there there is a sort of
- 1:03:08hierarchy to these attributes when it
- 1:03:11comes to action. Consistency is more
- 1:03:14important than intensity. Because if you
- 1:03:16work out super intensely for a day,
- 1:03:18that's less great for muscle growth and
- 1:03:21getting in shape than working out with
- 1:03:23moderate intensity for a month.
- 1:03:25>> That's 100% right.
- 1:03:26>> Right.
- 1:03:26>> Consistency is the deal. Structured
- 1:03:29rhythms are the deal. That's
- 1:03:31>> that's um
- 1:03:33>> uh the second law of thermodynamics
- 1:03:36proved that any closed system that
- 1:03:39doesn't have energy coming in from the
- 1:03:41outside of it will eventually dissipate.
- 1:03:44Every every system needs energy,
- 1:03:47consistent energy. And the way to get
- 1:03:49that consistent energy is through
- 1:03:52structured rhythms. It if if you leave
- 1:03:56>> entropy is is a is a law of the
- 1:03:58universe. When left alone, everything
- 1:04:01falls apart. Everything moves toward
- 1:04:03disorder. The only way to impose order
- 1:04:06on any area of your life is through
- 1:04:09consistent energy bringing into the
- 1:04:11system. you stop paying attention to
- 1:04:13your body, it's going to disintegrate.
- 1:04:16You stop paying attention to your
- 1:04:17relationships, they will disintegrate.
- 1:04:20And and and that that goes with every
- 1:04:21area of your life. Which is why
- 1:04:23>> once you've defined what you want in
- 1:04:25every area of your life and you've got a
- 1:04:27clear life vision, what you want to do
- 1:04:28then with your habits is put consistent
- 1:04:31positive energy into each of those areas
- 1:04:34of your life. And those and and that's
- 1:04:36done through structured rhythms. It it
- 1:04:38is what it's what keeps entropy at bay.
- 1:04:40>> Yeah. Absolutely. This this may seem a
- 1:04:43little unrelated, but I promise it's
- 1:04:44not. We're both fans of the UFC and
- 1:04:47we've seen the phenomenon of Russian
- 1:04:48wrestlers come up in the last five,
- 1:04:50seven years.
- 1:04:52>> And I was um I was listening to a
- 1:04:54podcast with Joe Rogan and and some
- 1:04:56super super smart MMA guy. And he said
- 1:04:59the reason why Russian wrestlers are so
- 1:05:02much better frankly than than American
- 1:05:04wrestlers is because the training
- 1:05:07cadence of American wrestlers goes like
- 1:05:09we do an on day and an off day and an on
- 1:05:11day and an off day and an on day and an
- 1:05:12off day. So we're working hard for for
- 1:05:15three I think it was two hours three
- 1:05:17days out of the week. So that's six
- 1:05:18hours a week. Russian wrestlers do two
- 1:05:21hours of moderate training every day. So
- 1:05:24they do 14 hours every week as opposed
- 1:05:26to six hours every week.
- 1:05:27>> But they don't push as hard. They don't
- 1:05:28push. It's much more flowy. But they
- 1:05:31have double the practice is the deal.
- 1:05:33>> Interesting.
- 1:05:34>> Right. Stack that up over a year.
- 1:05:36>> Yeah. Because you couldn't do the
- 1:05:37American way.
- 1:05:38>> Exactly. You're It's too much stress
- 1:05:40under your belt. Things like this. But
- 1:05:42if you stack that up over a year, they
- 1:05:43have trained a year longer than you in
- 1:05:46the same amount of time. Right.
- 1:05:47>> And it's it's kind of the same idea with
- 1:05:49um
- 1:05:50>> like like we were talking about working
- 1:05:51out. If you work out twice or three
- 1:05:54times every week, that's three hours a
- 1:05:57week and stack that up over a year. It's
- 1:05:59how however many times. Imagine if you
- 1:06:01worked out half as as intensely, but
- 1:06:05double the time. That would probably
- 1:06:08yield higher gains than that.
- 1:06:09>> Could, right? So, it's it's a it's an
- 1:06:11interesting sort of back and forth type
- 1:06:14of deal with consistency and intensity.
- 1:06:18You want to find again that golden
- 1:06:19balance of I want to do this with the
- 1:06:21most intensity possible whereas to keep
- 1:06:24in mind I don't want to detract from my
- 1:06:27consistent action.
- 1:06:28>> You know it's interesting. I don't
- 1:06:30really have a lot of intensity in my
- 1:06:32habits when I when I think about my
- 1:06:34habits. I've got my meal planning. I've
- 1:06:36got my my workouts. And I you know I I
- 1:06:39don't push too hard anymore. I don't
- 1:06:41need to. I I've been doing this for so
- 1:06:42long. I I'm in sort of maintenance mode.
- 1:06:45Um, I delight my wife every day. I I
- 1:06:49make sure that I am hydrated. Half of my
- 1:06:52habits are self-care. Yeah, that's a big
- 1:06:55big tip is that regardless of what what
- 1:06:58values you want to bring to life in your
- 1:07:01life vision, taking care of yourself,
- 1:07:04being strong physically, being, you
- 1:07:06know, being stable emotionally, being
- 1:07:09fulfilled spiritually, taking care of
- 1:07:11yourself.
- 1:07:12>> Yeah. you're going to be much more
- 1:07:14effective across anything you want to
- 1:07:16accomplish in life.
- 1:07:17>> Absolutely. How, speaking of of of
- 1:07:20self-care habits, kind of taking that as
- 1:07:22an example, how can you distinguish
- 1:07:24between habits that are just nice to do
- 1:07:26and habits that are actively pushing you
- 1:07:27forward to your to your life vision, is
- 1:07:29is washing your face every day going to
- 1:07:31help you build your dream house? I don't
- 1:07:33know. Like, what's the
- 1:07:35>> Yeah. So, how do you do that?
- 1:07:36>> There's math involved. Um, but it's not
- 1:07:40straight deductive reasoning. So your
- 1:07:42goals are straight deductive reasoning.
- 1:07:44And here's what I mean by that. Once
- 1:07:45you've defined your life vision, AI is
- 1:07:48really, really good at suggesting the
- 1:07:49goals upon which that life vision rests
- 1:07:51because that's deductive. Yeah. If you
- 1:07:53want to accomplish that, then this is
- 1:07:55what you have to do. Habits aren't quite
- 1:07:57the same way. We've had to use best
- 1:07:59practices uh known best practices when
- 1:08:03creating. Some of your habits are
- 1:08:04deductive, but but the math works like
- 1:08:06this. One of your habits should be to
- 1:08:08touch your most important goals every
- 1:08:10single day. Yep. That's math. So if your
- 1:08:12life vision is dependent on your goals
- 1:08:14and you have a habit to touch your goals
- 1:08:16every day, you're gonna make progress
- 1:08:18towards your life vision. There can be
- 1:08:20no other way that that is the only way
- 1:08:22that that can go.
- 1:08:23>> Exactly.
- 1:08:23>> And then we've defined probably I would
- 1:08:27say five to six habits that you know
- 1:08:29everyone's got different values,
- 1:08:31everyone's got different goals, but
- 1:08:32there are five to six habits that almost
- 1:08:35everyone should have. You want to know
- 1:08:36what they are? Yeah.
- 1:08:37>> You want to hear what they are? Okay.
- 1:08:38The the first one is to touch your most
- 1:08:40important goals every day. That that
- 1:08:42that's the mechanism that makes the
- 1:08:43transformation equation work. But but we
- 1:08:45set that one aside. Almost every
- 1:08:47successful person has some kind of a
- 1:08:49morning ritual. It can consist of
- 1:08:50meditation. It can consist of a walk in
- 1:08:53nature, a devotional, journaling.
- 1:08:56There's a lot of different things it can
- 1:08:57be. But what a morning ritual does is it
- 1:09:01starts the day on your terms.
- 1:09:03>> Exactly.
- 1:09:03>> You set the rules of engagement for the
- 1:09:05world. You do not let the world set the
- 1:09:07rules of engagement for you. So that
- 1:09:08almost all successful people have some
- 1:09:10sort of a morning ritual that gets their
- 1:09:13heads right.
- 1:09:13>> Waking up and immediately doing some
- 1:09:15sort of creative output or or whatever
- 1:09:17it is,
- 1:09:17>> whatever it is for you. Whatever it is
- 1:09:19that that has you starting your day on
- 1:09:22your own terms and setting the the rules
- 1:09:24of engagement for the world as opposed
- 1:09:26to allowing the world to set the rules
- 1:09:28of engagement for you. So that's that's
- 1:09:30a really good habit for for anyone.
- 1:09:32Second habit is meal planning. Every
- 1:09:34single person should consciously decide
- 1:09:37what they want to put into their body.
- 1:09:39Your There's I don't even need to
- 1:09:40explain that.
- 1:09:41>> Yeah. Exactly.
- 1:09:41>> Right. You I don't even need to explain
- 1:09:43that one. It's so basic. And then and
- 1:09:44the third one is very related and that's
- 1:09:46exercise.
- 1:09:47>> Yep.
- 1:09:47>> Every everyone should have an exercise.
- 1:09:49>> Some form of movement.
- 1:09:50>> An exercise plan. That's exactly right.
- 1:09:52Hold on one sec. Um
- 1:09:54>> meditation.
- 1:09:54>> Yeah. Meditation. Education. I'm just
- 1:09:56trying to get them all. Okay. Yeah,
- 1:09:58that's what it is. The next and one of
- 1:09:59the highest leverage habits of all is
- 1:10:01meditation. Meditation has probably a
- 1:10:05more profound effect on more categories
- 1:10:07of your life than any other single
- 1:10:09strategy, right? It helps your health
- 1:10:11and fitness. It helps your emotional
- 1:10:13life. It helps your spiritual life. It
- 1:10:14helps your character. It's going to
- 1:10:16improve your relationships. It's just
- 1:10:17your whole well-being. It's it it it
- 1:10:21affects everything. And again, it's you
- 1:10:25exercising command of your inner world
- 1:10:28so that you don't allow the external
- 1:10:31world to do that. Right. Right. If you
- 1:10:33don't set your internal world the way
- 1:10:36you want it, it's going to get set for
- 1:10:37you. Exactly.
- 1:10:38>> So, that's a big one. And then another
- 1:10:40thing that you should probably engage
- 1:10:42with every day is education
- 1:10:45>> and not the old 20 20th century kind of
- 1:10:49education which is basically memorizing
- 1:10:52and regurgitating facts. We live in a
- 1:10:54world today where you can learn where
- 1:10:56you've got all the world's knowledge in
- 1:10:57your pocket at the speed of light. You
- 1:11:00you should spend at least a few minutes
- 1:11:01a day educating yourself on things that
- 1:11:04are going to move you forward in your
- 1:11:07life. Sorry. Continue, please. You
- 1:11:09should spend at least a few minutes of
- 1:11:10of your day educating yourself on things
- 1:11:13that are going to have a direct positive
- 1:11:15impact on the goals that you're
- 1:11:16currently pursuing. You should study
- 1:11:19things that are going to help you
- 1:11:20achieve your goals because you can you
- 1:11:22can do that now, especially with with
- 1:11:24AI. So, those are some of the highest
- 1:11:26leverage habits. Work on your goals
- 1:11:28every day. Pay attention to what you're
- 1:11:30putting into your body. Exercise your
- 1:11:31body. Meditate and and some form of
- 1:11:35education. But it's laser learning. It's
- 1:11:38not just general education.
- 1:11:40It's not going to not going to have any
- 1:11:42effect on your life. It's specifically
- 1:11:44what you need to to to advance towards
- 1:11:47your life vision.
- 1:11:48>> If you want to become an investment
- 1:11:50banker, maybe the the the highest
- 1:11:52priority would be learning about
- 1:11:53investment banking, not animal
- 1:11:55psychology.
- 1:11:56>> Yep. Exactly.
- 1:11:57>> Right. And that may help for whatever
- 1:11:59reason, but it's it's learning about
- 1:12:01>> you know, you can you can educate
- 1:12:02yourself for fun. I love watching nature
- 1:12:03shows. We watch undersea shows. watch
- 1:12:06history shows all the time, but that's
- 1:12:07not what I'm talking about. I'm talking
- 1:12:09about a habit of I'm going to learn
- 1:12:11something every single day that's going
- 1:12:14to educate me on on one of the things
- 1:12:16that I'm trying to accomplish in my
- 1:12:18life.
- 1:12:18>> And our software, by the way, does a
- 1:12:20beautiful job of handing those lessons.
- 1:12:23>> I'm I'm very excited about that. So, I
- 1:12:25guess we'll we'll we'll end on what is
- 1:12:27the maybe not the simplest way, but what
- 1:12:30is the fastest way or one of the fastest
- 1:12:32ways for people to put the
- 1:12:34transformation equation into into place
- 1:12:36into into their lives?
- 1:12:38>> Well, you should go to
- 1:12:39luminism.foundation
- 1:12:41and that basically has a transcript and
- 1:12:44an audio recording of the power which is
- 1:12:47a brief introduction to luminism. And
- 1:12:49then there's a bunch of resources that
- 1:12:50you can you can use. There's our
- 1:12:52miraculous app that really brings it to
- 1:12:55life. Um there's the there's the
- 1:12:57lifebook program that that guides you
- 1:12:59through the process of creating a
- 1:13:01compelling life vision. There's all
- 1:13:03kinds of free stuff. um that that's the
- 1:13:06site to go to to learn about this
- 1:13:07philosophy that allows you to get
- 1:13:10control of yourself and control of your
- 1:13:12life and begin to shape your reality
- 1:13:14consciously by literally learning how to
- 1:13:17be really really good at transforming
- 1:13:20your thoughts into physical 3D matter.
About this transcript
This page contains the full transcript of The Mindset Behind Real Transformation - Jon Butcher by Justin Butcher, generated from the public captions YouTube serves with the video. The transcript has 14,352 words across 2,128 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.