The Laziest AI Side Hustle Just Got Even Easier — Transcript
Full transcript
- 0:00Faceless YouTube channels are making people 5, 10, even 30 grand a month right now. This
- 0:05is no camera, no face, no team, just a laptop with the right tools. So today,
- 0:10I'm going to build one from scratch on camera using two different AI tools,
- 0:14Claude and Higsfield. And by the end of this video, you're going to have the exact prompts,
- 0:18the exact niche list, and the exact workflow to copy it. And at the end,
- 0:22I'm going to tell you how people are flipping these channels for six figures right now.
- 0:30Before we touch any of these tools, I want to show you why this matters. Faceless channels
- 0:34make money in four different ways. Number one, AdSense. YouTube pays you per,000 views. A finance
- 0:40channel is going to make you between $15 and $30 per,000 views. A storytelling channel might be $3
- 0:46to $8 per,000 views, but even small channels with the right niche will at least pay your rent. The
- 0:53second way you can make money, affiliate links. You point your audience to a tool or a product.
- 0:58when they buy, you take a cut. Number three, selling your own stuff. A course, a template,
- 1:03a physical product, a newsletter subscription. That's where the real money is. But number four,
- 1:08if you want to make a big chunk of money all at once, you sell the entire channel. A faceless
- 1:13channel doing three grand a month in just YouTube AdSense revenue will sell for about a h 100,000
- 1:18bucks. So about three times annual profits. And you can sell this on sites like bisbyell, flippa,
- 1:24acquire.com, etc. But we'll get back to that at the end. So, yes, faceless channels can be a great
- 1:30side hustle, but it's also an asset that you can build in your spare time. But before we start,
- 1:34you're going to hear me say the letters MCP a few times in this video. Here's what an
- 1:38MCP is. Picture Claude, which is just like JBT. Picture Claude is the brain. Claude can think,
- 1:44it can write, it can plan, but Claude can't make a video by itself. It doesn't have that capability.
- 1:49An MCP is like an HDMI cable that connects a TV to something else useful. An MCP is that power
- 1:56cord. It plugs Claude into other tools, which makes them incredibly powerful. So, today we're
- 2:02going to be using an MCP in Claude to plug into Higsfield, which is an AI media creation tool. So,
- 2:09now Claude can use all of its superpowers to write your script, make your clips, your images,
- 2:14your animations, and everything all within the same Claude chat window. It's convenient. It's
- 2:20efficient. You can do all this in one tab. You don't have to copy and paste between five
- 2:23different apps. That's an MCP, so don't overthink it. I'm going to set up the MCP right now. It's
- 2:28going to take 30 seconds. Okay. So, we got a the clawed chat window right here. We're going to go
- 2:34settings. Then, we're going to go to connectors. Then, we're going to click customize right here.
- 2:39Then click the plus button right here. Add custom connector. Okay. We're going to call it Higsfield.
- 2:44And then we're going to add a URL. And that is the URL. Well, I'll put this in the description,
- 2:50but otherwise you can just pause it and type that in. Okay, so we are in the very, very early
- 2:54innings of this Higsfield MCP, which means that other people have not yet tuned into this yet.
- 3:00That's it. That's all you got to do. Click add, then click connect. We'll click allow. Boom. Now
- 3:05we go back to that original chat window. Click the plus. Click connectors. Right there, Higsfield.
- 3:10And it is toggled on. And you can see all these other MCPs that I use on a daily basis. I can ask
- 3:15questions about my newsletter analytics or I can ask questions about a previously recorded Zoom
- 3:21that I had. I can even have it draft emails for me in my voice because Claude will go read all of my
- 3:27send emails and know exactly how I talk and how I negotiate and how I think. It's incredible. Stripe
- 3:32Mercury for bank accounts, etc. You get the idea. Cool. Okay, now we got to pick the niche. We want
- 3:37to pick a niche that does two things. Number one, it pays well. And number two, it will look good as
- 3:43an AI video cuz they don't all look good. I'm a wrestling fan. I wrestled in high school. I used
- 3:47to coach wrestling and there's a Faceless YouTube channel that covers like wrestling documentaries
- 3:52and I know the scripts are AI generated and I know that the clips are AI generated but I watch them
- 3:57because it's really good. Just because you you ask Chad GPT a question and it gives you an answer,
- 4:02you don't not read the answer because oh this is AI generated. Like no, we need questions
- 4:07answered. And if that's answered with AI, fine. We might prefer for a human to answer it,
- 4:12but if they're not there to do it, then we're happy to have AI answer that question for us.
- 4:16And the same is said with entertainment. I'm happy to be entertained by a faceless channel or an AI
- 4:21generated channel if it's actually entertaining, if it's good, just like a Pixar video is good,
- 4:26even though those aren't handdrawn animations. So, here are some of the five best niches for an
- 4:31AI faceless YouTube channel right now. Number one, dark business history. You ever see American Greed
- 4:37on CNBC? That's the type of stuff I'm talking about. Stories about scams, billionaire empires,
- 4:42companies that crashed. You can even use an AI agent to go find like local news articles that
- 4:47never make Netflix or CNBC about a local scammer, and you can make documentaries about them. Another
- 4:52niche that's great right now is mythology and lost civilizations. They get massive views, and AI
- 4:58video is perfect for this kind of stuff. Okay, the third best niche that I like right now, AI tools
- 5:04and tech predictions. These don't get as many views, but it pays way way more per view. It could
- 5:08be the difference between $5 and $25 per thousand views. Number four, weird science, quirky topics.
- 5:15These channels have insanely loyal audiences and it's great for a newsletter conversion. And number
- 5:21five, true crime, cold case crimes, right? Massive demand. AI can handle all the dramatic recreation
- 5:28visuals perfectly. But for the purposes of this video and for what I love the most,
- 5:33dark business history. I love learning about a good business scam, but you can swap whatever I'm
- 5:38doing with whatever niche that you end up picking. The workflow is going to be identical. Okay, but
- 5:43enough talking. Let's start prompting. Let's start making a video with this Higsfield/Claude MCP.
- 5:49Okay, act as a faceless YouTube strategist. My niche is dark business history. Give me a channel
- 5:55name, a 10-word description, 10 video title ideas built to get clicks, then write the full script
- 6:01for video one. cinematic tone, eight minutes long, built for retention. Why eight minutes long? Well,
- 6:09you'll notice that none of my videos are under eight minutes long. You know why? Because YouTube
- 6:13does not let you put midroll ads on videos that are less than 8 minutes. You can put a
- 6:17pre-roll and a post roll, aka an ad, before the video starts and after the video ends, but you
- 6:23can't put ads in the middle. But if it's over 8 minutes, you can. That's why you'll see a lot of
- 6:27videos on YouTube that are like 8 minutes and 1 second, because you can make more money from that
- 6:31YouTube video. More ads equals more money. And I don't know if you've noticed, but I try to be
- 6:35very intentional about not allowing YouTube to put too many ads in my videos. They automatically add
- 6:40them, but I can go in and remove them, which I try to do. Okay, so before I hit enter on this prompt,
- 6:46I almost forgot the last sentence there. Use my Higsfield MCP to do this. Cloud is not in my head,
- 6:52right? It might have done that anyway, but just to be sure, I want to point it towards the right
- 6:57connector. And we'll hit enter. You can see I'm using Opus 4.7 with adaptive thinking. Now, when
- 7:03it spits out the script, if you don't love what you see, push back. I always push back on Claude.
- 7:09And I tell Claude in my master instructions to push back on what I tell it to do. You can tell
- 7:14it to make the first paragraph punchier or to cut the boring middle out. You're the editor.
- 7:19Claude is the writer. Claude works for you. Okay, here we go. Took about 90 seconds. Claude wants to
- 7:25use generate underscore image from Higsfield. I'm just going to press always allow. It's making a
- 7:30thumbnail. It's pretty cool. Also, guys, faceless YouTube channel might not be for everyone. There's
- 7:34a hundred other things you can use this Higfield MCP for that are not Faceless YouTube channel
- 7:39creation or scripting. Go wild with it. Okay, looks like I am out of credits on Higsfield. Okay,
- 7:45going to buy some more credits. Okay, we've got 10 titles here. We've got a description. I like
- 7:50these. How one family tricked the world into buying worthless rocks. They poisoned babies to
- 7:55steal Africa's market. Okay, there's our script. Man, that's really good. I just told it that I
- 8:00added more credits and to try the thumbnail again. Boom. It's making the thumbnail. It's giving me
- 8:05tips for the thumbnail strategy. Very clickbaity. Very Mr. Beasty. Very good. Okay. Looks like it's
- 8:11going with the title for fake diamonds one. I'm asking it to add they fooled you to the title
- 8:18in bold red letters. Suddenly, you don't have to know how to make thumbnails anymore. Okay,
- 8:23there it is. It's telling me that I can open this in Photoshop or Canva to make it better,
- 8:27but I don't know how to use either of those tools. So, we're going to go with this. Okay,
- 8:31that's cool. I wasn't super happy with how that font looked, so I asked if it's able to use ChatG
- 8:36image 2, which I know is amazing for thumbnails. It has no issue with text whatsoever, and it said,
- 8:42"Yeah, oh, let me do that real quick." So, it's redoing the thumbnail with a different model,
- 8:46which I honestly didn't know you could do that through the MCP. So, super cool. Okay,
- 8:51next prompt. Take the script you just wrote, break it into 12 cinematic shots. For each shot,
- 8:57write a detailed visual prompt. Then use Higsfield to generate every shot. Keep the visual style
- 9:03consistent, dark, cinematic, slow camera movement. All right, I just want this thumbnail to generate
- 9:09real quick. All right, let's see what this comes up with. Okay, so as this processes,
- 9:14I want to explain what's happening behind the scenes. What's happening is that Claude is reading
- 9:18your script and splitting it into 12 different scenes. Then it's sending each of those scenes
- 9:23to Higsfield one by one. Then Higfield is using a video model on the back end called Seed Dance 2.0,
- 9:29which is one of the best AI video models that exists right now. Each clip is going to take
- 9:34like 30 to 60 seconds each to render. So, you know, it'll take a minute. Also, by the way,
- 9:40here's the thumbnail that GPT image 2 generated for me. The table looks a little more crisp. The
- 9:46background's more crisp. There's a little gradient on the font. I think it's maybe 10 to 30% better.
- 9:51Not a huge upgrade, but definitely worth spending 4 cents or whatever it is in credits. Okay,
- 9:56looks like it went with something called Soul Cinema for all 12 of these scenes. Full prompts,
- 10:01images, everything. Young exhausted woman at vintage 1940s wooden desk at night. Single brass
- 10:07desk lamp pools warm amber light over scattered papers, yada yada yada. Okay, super cool. It's
- 10:14just about 8 minutes long. Generating all 12 now in parallel. There's the image. Look at that. Oh,
- 10:20that is awesome. Holy crap. I'm floored right now. That does not look like AI at all. It looks like a
- 10:26real picture. Okay, so let's see what this shot would look like as a video, as an image. Okay,
- 10:32so I click animate and it autoloads that prompt for me. Animate this reference image into a short
- 10:37video. Boom, boom, boom. And then I'm going to paste in this prompt. Thousands of diamond
- 10:42prospectors swarming a massive open mine pit in South Africa. Cool. paste that in there,
- 10:48hit enter, and we wait. So, while this is loading, um, there's also a feature on Higsfield called
- 10:53face lock where if you upload one image of a character, even if it's AI generated, real,
- 10:58whatever, avatar, Higsfield will extract the face and keep it consistent across all shots and scenes
- 11:05throughout the whole video or movie, that picture, that person becomes a recurring guest. So, just
- 11:10because it's faceless doesn't mean it doesn't have a face. It just doesn't have your face. And a lot
- 11:14of people prefer that, right? They're introverts. They don't want their face to be everywhere. And
- 11:18nowadays, they don't have to. But we still got to nail the voice, right? So, you can do one of
- 11:23a couple things here for the voice. You can use Higsfield Speak 2.0 where you can write out your
- 11:29text like a script where if you want something to have emphasis, a word, you put it in all caps. If
- 11:35you want there to be a pause, you just put a dot dot dot and it will do it for you. It will make
- 11:39audio based on what your text shows. Or you can use something like 11 Labs, which will clone your
- 11:45voice or other people's voices. I actually use that to dub all of my YouTube videos into other
- 11:50languages in my same voice. It's kind of wild hearing myself talk in German when I don't speak
- 11:54German. Then you can use something like Cap Cut, which is a very user-friendly video editor, both
- 12:00for desktop and for iPhone or Android. And you can add in background music uh and stuff like that.
- 12:05It's free. So, just to recap, the scenes from Higsfield, you convert those into videos, shots in
- 12:12Higsfield. You can use Higsfield for the audio or you can use 11 Labs for the audio, especially if
- 12:17you want to clone your own voice. Probably better off using 11 Labs for that. And then background
- 12:21music, you can use Cap Cut. Just use royalty-free. And you can knock out your first video without any
- 12:26experience in about an hour or so, depending on how long it is. Whereas before all these tools
- 12:30existed, the same thing would take you 5, 10, 20 hours, especially if you don't know anything
- 12:35about video editing or video creation. Okay, here's the here's the scene. Here's the shot.
- 12:44That's incredible. That looks awesome. Predict virality. So, I've never used this. Let's see
- 12:50what that does. And if I don't really like that, just click recreate. But we're going to wait for
- 12:54this one prompt to finish first. Now, virality might not be the most relevant thing to ask here
- 12:59because this is simply a 5-second shot from an 8-minute video. It's not going to be a standalone
- 13:04clip that we post to Tik Tok or whatever. But theoretically, if we could assemble an 8-minute
- 13:09video out of shots that have the highest virality potential, then why wouldn't the entire thing
- 13:14have a higher than average virality potential? Think of it this way. The old way of doing this,
- 13:19you were going to have to hire a writer for like 2 to 400 bucks a script. An editor is going to
- 13:23be like 3 to 500 bucks per video. Then a voice actor for 150 to 300 bucks for a video. Thumbnail
- 13:29designer at 50 bucks a pop. If you want to AB test it, that could be hundreds of dollars just
- 13:33on thumbnails. We're looking at a,000 to,500 bucks per video. And you don't even know if it will be
- 13:38any good or perform well or not. So to knock out 24 videos, which is probably a good idea to find
- 13:44some winners in there, you'd have to spend 30,000 35,000 bucks to get that done. Out of reach for
- 13:50the vast majority of people. But now you can do it just for some credits, for a couple subscriptions,
- 13:56and you can learn some incredibly valuable skills in the process. And if your videos don't take off,
- 14:00then you can still charge to do this for other people as a service. If you have a video hit
- 14:05100,000 views in any given niche, that's going to be between $500 and $2,000 from one video. It's
- 14:11probably not going to happen from your first, maybe not even your 10th video, but it's just a
- 14:15numbers game. If you throw enough volume at it and you keep learning and improving with each video,
- 14:20it will happen eventually. If you don't like any of the five niches I already gave you,
- 14:24prompt around in Claude or Chad GBT to come up with more. Now, let me show you what it
- 14:28would look like if we wanted to go ahead and upload this video. We would just go to YouTube
- 14:33Studio. You would create a free account. You would click create up here on the top right.
- 14:37Upload videos. Select files. Okay, we'll put that in there. Cool, cool, cool. And then you would
- 14:42just click AB testing and you would put three different titles, three different thumbnails,
- 14:46titles and thumbnails. And then YouTube will automatically start showing those versions of
- 14:51your video with those titles and thumbnails to different people. And then it will show you what
- 14:54percentage of people clicked on which version. And then either after a certain amount of time,
- 14:58YouTube will automatically choose the winner or you can choose the winner yourself at any given
- 15:03point. You can AI generate a thumbnail right inside YouTube if you want. Upload your own
- 15:07from Higsfield or Claude or whatever and you just upload it. And now you have a YouTube video. Okay,
- 15:12let's go ahead and regenerate that 5-second video and see what we can get next. So this
- 15:18time it's using C dance 2.0 which I referred to earlier. It's a brilliant video generation
- 15:23model. By the way, I'm going to go ahead and put all these prompts in uh a free Google doc in the
- 15:28comments below. When you get a Cap Cut, you just take all of these clips together and you
- 15:32just upload all of them to your Cap Cut project. And then right over it, you upload your voice over
- 15:37or the 11 Labs generated voice over. And then within Cap Cut itself, you choose background
- 15:42music should you want to include that, which I would. Okay, here's uh the regenerated scene.
- 15:49A lot more hacking going on in this one. Very cool. Okay, so you should have everything you
- 15:55need to start a faceless YouTube channel or a faceless uh Tik Tok or Instagram page. Doesn't
- 16:00have to be YouTube, but it's just the highest likelihood of getting monetized and making more
- 16:04money quicker. So, Higfield supports this channel. I support Higsfield. I use them. They're awesome.
- 16:09I don't know of a better content creation AI tool out there. And now with Claude's MCP, you just
- 16:15got like two superpowers put together equals mega superpower. Thanks for hanging out on the Kerner
About this transcript
This page contains the full transcript of The Laziest AI Side Hustle Just Got Even Easier by Chris Koerner on The Koerner Office Podcast, generated from the public captions YouTube serves with the video. The transcript has 3,333 words across 188 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.