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The ‘Invisible’ Hook That Makes Your Videos Impossible to Skip (Subliminal Influence) — Transcript

by Kallaway · 5,017 words · 717 segments · language en · Watch on YouTube

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0:00If you want to get more views on your
0:01videos, there's a key piece of your
0:03script you've probably been ignoring.
0:05It's called the lock-in zone. Now,
0:07everybody talks about the importance of
0:09your hook, and it is important, but it
0:11turns out what you say directly after
0:13your hook is the real reason why your
0:15videos hold attention. The hook gets the
0:18attention, but the lock-in zone is what
0:20really locks it in. Now, I've studied
0:22thousands of the top videos across every
0:24niche, and there is a super clear
0:26formula for how to approach the lock-in
0:28zone that'll make your videos
0:29outperform. So, in this video, I'm going
0:31to break down the six different ways you
0:33should be approaching the lock-in zone
0:35with tactical examples. I'm telling you,
0:37this is advanced level storytelling
0:39psychology, but if you can learn to do
0:41this right, your content will
0:42dramatically improve overnight. By the
0:44way, if you don't know me, my name is
0:45Callaway. I have 2 million followers.
0:47I've done billions of views and content
0:49is all I do all day long.
0:52All right. Now, just to make sure we're
0:54all on the same page, the hook is the
0:56first sentence you say and the two to
0:58three seconds that you show on screen
1:00visually. You got the spoken hook, the
1:02text hook, the visual hook. And I don't
1:04want to downplay it. Your hook is
1:05critically important. It is the
1:07beachfront real estate in your video.
1:09Without a good hook, you are dead in the
1:10water. So, you must have a solve for
1:12this. Now, if you want to learn how to
1:13handle the hook, I've got plenty of
1:14other videos for that. I think the one I
1:16just made a few weeks ago is the best
1:18I've ever done. I'll link that below if
1:20you want to learn more. Now,
1:20psychologically, the hook's only job is
1:22to capture the attention. It stops the
1:25scroll and then it aims the viewer so
1:27that they can decide whether to opt in
1:29or out to keep watching. But when I say
1:31lock-in zone, I'm talking about the one
1:33to three sentences that come directly
1:35after the hook. Now, I've never really
1:37talked about this concept in this depth
1:39before, but this is one of the secrets
1:41that has allowed me to go super viral
1:43while still aiming and filtering my
1:45content for the exact audience I want.
1:47Think of the lock-in zone like a ratchet
1:50on curiosity. The hook takes you from
1:52zero to one curious, but the lock-in
1:54zone really takes you from 1 to 10. And
1:56when you're watching a video, you don't
1:57even realize it's happening, but the
1:58lock-in zone has this subliminal
2:00influence effect. It is the thing that
2:03is holding you on the video for longer.
2:05Now, I will say not every single video
2:07has an answer for the lockin zone. Some
2:09videos go straight from hook to body,
2:11but I've analyzed a ton of top video
2:13data through Sand Castles, and the data
2:15shows using one of these six methods
2:17will dramatically increase the
2:19performance of your video. So, for each
2:20one, I'm going to frame what it is, give
2:22you a couple examples of it in action,
2:24and then break down when you should use
2:26it or when you should use a different
2:28one. All right. Now, the first method
2:29for handling the locking zone is very
2:31straightforward. It's called teasing the
2:33proof, and it works like this. In the
2:35hook, you make some bold claim that maps
2:38to the desired outcome the viewer wants.
2:40Then, in the lock-in zone, you give very
2:42concrete and tactical proof that proves
2:45what you're about to say will get them
2:47that outcome. This is obviously very
2:49straightforward when I say it like this.
2:50Make a claim and then show proof. But
2:52you'd be surprised at how few people use
2:54concrete tactical proof to qualify their
2:56hook. Here's the first example of this
2:58lock-in zone method from a video that I
3:00made. You can now have Claude optimize
3:02the CTAs in your videos. I ran this one
3:05time and it increased my leads per video
3:07by 4x. It's pretty wild. Now, in this
3:09video, my bold claim in the hook is that
3:12you can now use Claude to optimize the
3:14CTAs in your videos, right? So, it's
3:16very clear and direct on what I'm
3:18promising, but it'd be completely fair
3:19for someone to dismiss that if they
3:21didn't think it was real or interesting
3:22enough. In both scenarios, where they
3:24doubt me or just get bored of me, the
3:26video flops. So, what you need is proof
3:29backing up that that claim actually
3:31works to make the video worth listening
3:33to. And so, my lock-in zone here was
3:35very simple. I ran this just one time
3:37and it increased my leads by 4x. Just
3:40that extra sentence alone is enough to
3:42make someone who cares about upping
3:44their CTA conversion to pause and then
3:47keep watching on the video. Without
3:48that, the video might not hold their
3:50curiosity. Now, here's a second example
3:52of this first lock-in zone type from
3:54Minnow Lee.
3:55it. and I'm going to give you all
3:56six viral hooks in 60 seconds. And the
3:58last one got me 30 million views and
4:00100,000 followers.
4:01>> Now, again, his hook claim was pretty
4:03compelling, but it kind of lacks proof.
4:05He said, "I'm going to give you all six
4:07viral hooks in 60 seconds." That's
4:09interesting, but only if I know who he
4:10is and trust the results he's saying.
4:12But by him adding that proof teaser in
4:14the next line, him saying, "This last
4:17one got me 30 million views and 100,000
4:19followers," it validates that what he's
4:21going to say has credibility. So, this
4:24first lock-in zone formula works
4:26extremely well. And of course, you would
4:28use it if you actually have concrete and
4:30tactical proof, numerical proof,
4:32statistical proof that you can easily
4:34defend your claim with. [music]
4:36Typically, this one is used for
4:37educational channels that are trying to
4:39build authority around a result that
4:40they've gotten or they've gotten for
4:42clients. And obviously, if you don't
4:44have concrete proof, you would skip this
4:46one and use a different one. Only use
4:47this if you actually have real proof.
4:49All right. All right, lock in method
4:50number two is called teasing a favorable
4:52transformation or effect. And this
4:54really is like a cousin to the first
4:56one. You would use this if you don't
4:58have statistical or concrete proof, but
5:00it is very easy to identify the
5:02transformation the viewer wants. So, for
5:04example, if your viewer wanted to become
5:06more confident, if you made a hook
5:08claim, then the second line in the
5:10lock-in zone would be something about
5:11showing why doing that thing would give
5:13you more confidence. Becoming more
5:15confident is not like a quantifiable
5:17metric. So that's why this falls into
5:18bucket number two. Now the first example
5:20here is again from my content. Here's
5:22how to write a hook so good it is
5:24basically unskippable. This is called
5:26the desire hook method. And if you do
5:27this right, it'll turn viewers into
5:29buyers at a crazy rate. So the first
5:31hook claim I had was here's how to write
5:33a hook so good it is basically
5:34unskippable. And that's a pretty bold
5:37claim for me to make without some
5:38version of lockin coming right after. So
5:40the lock-in zone part was two lines. It
5:42was me saying this is called the desire
5:44hook method. And if you do this right,
5:46it'll turn viewers into buyers at a
5:48crazy rate. So here in the lockin zone,
5:50I'm signaling the transformation that
5:52they want, which is to make content that
5:54can turn viewers into buyers. Now,
5:56honestly, what would be better here is
5:58if I would have used concrete proof. But
6:00I didn't have concrete proof for this
6:01specific claim. So I defaulted down to
6:04the transformation. And this video still
6:05got a couple hundred thousand views. So
6:07the transformation can work on its own.
6:09Obviously, you want to bias towards
6:10concrete proof if you have it. Now,
6:12here's a second example for me, also my
6:14video, but on the tech side. So,
6:15completely different niche, completely
6:16different audience. And this one is
6:18about AI home design software. This is
6:21the future of home design. It's called
6:23Zuru. And their AI software makes
6:24building your dream house feel like
6:26you're playing a video game. So, the
6:28hook for this one, the first line was,
6:29"This is the future of home design." And
6:31then for the lock-in zone, I added,
6:33"It's called Zuru, and it makes
6:35designing your dream home feel like
6:37you're playing a video game." Again, in
6:38this one, I started with this broad,
6:40bold claim of this is going to change
6:42the future of home design. But then,
6:43even though that feels sensational and
6:45big, it doesn't really connect
6:46specifically to the viewer. And so, what
6:48I figured was a cool transformation they
6:50might want is to make it feel fun, like
6:52a video game to design your home. And
6:54so, that's why I added that second
6:56sentence during the lockin zone to make
6:58it feel like a transformation they
6:59wanted. You see how just adding a couple
7:01lines in the lockin zone helps
7:02contextualize what I'm saying and make
7:04it way more specific for the viewer.
7:06Typically, if you add an extra line like
7:08this, signaling a transformation they
7:09would want, even if you don't have
7:11proof, the video will do much better.
7:12All right, the third lock-in zone method
7:14is rapidly introducing contrast. And
7:17what you're really doing here is
7:18immediately stating the common belief
7:21about whatever the topic is and then
7:23introducing some alternative. As I've
7:25said many times in previous videos on
7:26this channel, curiosity comes from
7:29contrast. All curiosity and intrigue is
7:31just based on an A verse B scenario.
7:33>> [music]
7:34>> He did this. She did that. What's the
7:36difference? This is one scenario. Now
7:38I'm doing this. Why' you change? What is
7:40different about them? All curiosity is
7:42rooted in a state change from A to B. So
7:45this lock-in zone method is explicitly
7:47painting that state change on purpose
7:50right away. Now, the first example is
7:52again from my marketing content. The
7:54reason your videos don't hold attention
7:55is because you're using the wrong story
7:57arc. This is what we were all taught in
7:59school. The traditional story arc.
8:00initial conflict, rising action, climax,
8:03falling action, resolution. But on
8:05social media with our cracked out
8:06brains, this fiveact story no longer
8:09works because most people scroll away
8:10before the rising action ever gets good.
8:12So instead on social media, you want to
8:14use this, the modern story arc. Now,
8:16that one is a little bit of a longer
8:18lock-in zone. It's four to five
8:19sentences, but it does a really good job
8:21of ratcheting up the curiosity. So the
8:23initial hook was the reason your videos
8:25aren't holding attention is because
8:26you're using the wrong story arc. Now,
8:28what I did in the lockin zone over those
8:30four to five sentences is first tea up
8:32the existing belief, the traditional
8:34story arc that everyone knows. List out
8:36why that traditional belief might be
8:38wrong and then propose an alternative,
8:41creating the contrast between
8:43traditional and the modern. By doing
8:45this, I set up that A versus B
8:46comparison in your brain and the
8:48curiosity just takes over. You really
8:49want to know what's wrong with
8:51traditional that modern solves. And that
8:53question, you wanting to know is what
8:55locks you in. Now, the second example is
8:57from Brier. He's like my cousin in the
8:58content world. If I ever were to do a
9:00long form podcast just chopping it up
9:02about content strategies, it would be
9:04with Brier. So, if you want to see that,
9:06drop a comment below. So, let's watch
9:07his video here and I'll break this one
9:09down as well. If you're a creator and
9:11you do not understand hook stacking,
9:14then you need to watch this video. Okay,
9:16this is the difference between a creator
9:18who really gets watch time that pushes
9:21into the 50-second, maybe even the
9:2360-second mark and a creator whose skip
9:25rate is like really, really high. and no
9:27one actually watches their videos. Now,
9:29in a meta way, his hook stacking concept
9:31is kind of like similar to the lockin
9:33zone. I just realized that when I
9:34watched it, his hook in this one is if
9:36you're a creator and you don't
9:37understand hook stacking, then you need
9:39to watch this video. And this does a
9:40pretty good job of creating curiosity on
9:42its own just by introducing the premise
9:44of hook stacking, which is one of the
9:45other lock-in zones I'll go through in a
9:47second. But what really locks you in and
9:49makes you want to watch the whole thing,
9:50is what he says in the next sentence. He
9:52says, "This hook stacking is the
9:55difference between a creator who can
9:56hold attention for 50 seconds and
9:58someone whose skip rate is super high."
10:00Again, essentially framing the good,
10:02what you want, verse the bad, A versus
10:04B. Now, because he added that second
10:06sentence and he obviously knows what
10:07he's doing. He did this on purpose. He
10:09qualified that initial claim of why hook
10:12stacking was important. So, it made you
10:13so much more interested in wanting to
10:15hear more. Now, to be clear, when would
10:16you use this lock-in zone method over
10:18the other ones? You would use it when
10:20your hook frame is not that interesting
10:23to begin with. When I said in my
10:24example, "The reason your videos don't
10:26hold attention is cuz you're using the
10:27wrong story arc," the concept of a story
10:29arc is kind of mid on its own. It's
10:32like, "Yeah, it could be interesting,
10:33but it's not like grabbing me to want to
10:34listen to more." So, if you're afraid
10:36that your topic or your claim is not
10:38that interesting, you need to ratchet it
10:40up by forcing the curiosity in there.
10:42And that's what the contrast does. So,
10:44that would be your telltale sign for
10:46when to use this method. if you just
10:47feel like the intro premise is just kind
10:49of boring. All right, so that's the
10:50third lockin approach, explicitly making
10:53contrast. Before we go any further,
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12:23video. All right. Now, the fourth lockin
12:25method is called framing the magic box.
12:27And actually, on a couple of the
12:28examples I've shown already, we did a
12:30conjunction of the magic box plus one of
12:32the other ones. I often do this one.
12:33This is like my go-to. Framing the magic
12:35box is when you say some term or method
12:38or framework. You give it a name that
12:40someone doesn't know that you're going
12:42to clarify how it works later in the
12:44video. It's really term branding and
12:46kind of creating brandable terms. Now,
12:48you don't have to do it on every single
12:50video like I do, but when you do have
12:52something that comes up that you think
12:53you could give a name to, this is a very
12:55powerful way to increase curiosity.
12:57We're just going to do one example for
12:59this one to keep it super quick since
13:00like a lot of the other ones have it as
13:02well, but this would be a video from me
13:03doing this. Here's how to make your
13:05storytelling so addictive it is
13:06scientifically impossible to skip. This
13:08is called the dopamine addiction loop.
13:10It's only four steps, but it uses the
13:12exact same psychology casinos use to
13:14keep people gambling. Now, my hook here
13:16was here's how to make your storytelling
13:17so addictive it is impossible to skip.
13:20And my lock-in zone here with the magic
13:22box was this is called the dopamine
13:24addiction loop. It's only four steps and
13:26it uses the same psychology casinos use
13:28to keep people gambling. Now, this one
13:30works really well when you do have a
13:32method or framework, some container that
13:35you can brand and wrap around the
13:37concept. By calling it the dopamine
13:40addiction loop, I made it feel novel,
13:41like there was some answer that you had
13:43to wait to find out. And so, like I
13:45said, you would only really use this one
13:46if you had some unique name or method.
13:49And you could stack this one on some of
13:50the other lock-in zone formulas. This is
13:52the one that can be combined most
13:54easily. By the way, guys, before I
13:55finish this video with the last two
13:57methods, I've actually linked below a
13:59doc with my eight core storytelling
14:01principles. These are like the go-to
14:04things to use in short form content when
14:06you're writing scripts if you want to
14:07have better psychology and drive more
14:10retention. It's all free down below. You
14:12can have it if you want. And also, if
14:13you're struggling with your script
14:14writing and storytelling and you feel
14:16like that's your biggest bottleneck, I
14:18recommend checking out SFA. This is my
14:20program where I work one-on-one and in
14:22group sessions with business owners. And
14:24the number one thing that we accelerate
14:25up is their hookw writing and their
14:27script writing. I have all of my
14:29frameworks, all of my systems super
14:30dialed. And this just helps you avoid 12
14:33months of like posting and trying to
14:35figure out what's wrong. I literally
14:36watch your video live, decompose it,
14:38tell you exactly what to change, and
14:39this really would be the fastest way to
14:41improve your script writing. So, if
14:42you're interested in that and working
14:44with me directly, I've got links below.
14:45All right, the fifth lock-in zone method
14:47is called objection handling. And this
14:50is very common to do when you're in
14:51sales or on sales conversations.
14:53Objection handling is proactively
14:55hearing, handling, and addressing
14:58whatever the number one concern would be
15:00when someone's starting to listen to
15:01your hook. Because if you make a bold
15:03claim, even if it's good, but then they
15:05come up with a reason for why the video
15:07doesn't apply to them or they have some
15:09excuse, they're just going to scroll
15:10away because they're going to caveat
15:12whatever you're going to say next. So,
15:14this one is great to use whenever you
15:15have a topic or premise that is very
15:17bold or contrarian and you know there's
15:19going to be a common objection. Here are
15:21two examples to show you what I mean
15:22live again. The first one is me from my
15:25marketing channel. This is best viral
15:27formats episode 3 yapping. Everybody's
15:29loving yaps right now because they seem
15:31so easy to make. But the irony is all
15:32the best yaps that go viral are
15:34following a set formula. Now in this one
15:36for the hook I started with this little
15:38series thing. You can ignore that. But
15:39basically in the hook I said this is
15:41best viral formats episode 3 yapping.
15:43But the real hook line came next.
15:45Everybody loves yapping because they
15:46seem so easy to make. But then my lockin
15:49zone was immediately handling the most
15:51common objection around yapping. So I
15:53said, but the irony is most of the best
15:55yaps going viral are all following a set
15:58formula. And so what I'm really doing
15:59from a psychology perspective here is
16:01this. The most common objection that
16:02would prevent someone from wanting to
16:04yap is either I don't have anything
16:06interesting to say or those people just
16:08have amazing personalities and I don't.
16:09Right? People come up with one of the
16:10two and they're like I can't do it. And
16:12so they're objecting. And so what I'm
16:14doing is handling that objection
16:15proactively and being like no. All of
16:18these are following a very set formula.
16:19It has nothing to do with their
16:20personality and it's not having
16:22something interesting to say. It's a
16:23formula. And so by doing this when you
16:25hear it in real time, I dismiss that
16:27objection and you're like, "Oh, there's
16:28a formula. I wonder what it is." And
16:29then that's what keeps you watching.
16:31Now, here's another example from Jaden
16:33in the content space. His stuff is
16:34great. Are
16:35>> four YouTube videos that you must watch
16:36to instantly make better content. And
16:39here's the catch. None of these have
16:40anything to do with social media. So,
16:42his hook here, pretty standard listical.
16:43Here are four videos to watch that will
16:45make you instantly better at content.
16:47Now, many of these types of videos have
16:49been made and flopped in the past. So,
16:50why did his not flop? My posture would
16:52be it's what he said in the lock-in zone
16:54in the next line. He probably thought
16:57the most common objection when people
16:58make these videos is that people are
16:59sitting there being like, "I've watched
17:01all this before. Like, I've seen this
17:02and it never helps me, right? Something
17:04like this." So, what he did was lean
17:05into that and handle the objection right
17:07away. And he said, "But the trick is
17:09none of these videos have anything to do
17:11with social media." Which immediately
17:13swerves the objection and opens the
17:15curiosity back up. They're like, "Oh,
17:17one of these might be actually the tip
17:18I've been looking for." And that's what
17:20holds them to keep watching. It seems
17:21like a very little thing, but this
17:23actually is the main reason why someone
17:25didn't just scroll after 3 seconds and
17:27actually sat there for 30. Now, again,
17:29you want to use this one if there is a
17:31clear and obvious objection for why
17:33someone would scroll away. If there is
17:35no objection, then don't use this one.
17:37Use a different one. All right, the
17:38sixth and final lockin zone is called
17:40the bold claim double down. And this one
17:43is actually pretty straightforward as
17:44well based on the name. In this one, you
17:46make the claim in the hook and then you
17:48intensify and double down right away in
17:50the lockin zone. Essentially, what
17:52you're doing is saying a thing and then
17:53saying it again, but like a slightly
17:54different way. Now, the reason you would
17:56use this one is if the claim in your
17:58hook that you're making is
17:59sensationalist, but not really clear.
18:02This often happens when you're
18:03introducing something brand new that not
18:05a lot of people are like aware of or the
18:06term they can't resonate with. You need
18:08to say it again to basically clarify and
18:11double down. And what this really does
18:12is give you two chances at the clarity.
18:14It buys you a little bit more time for
18:16the viewer to kind of wrap their head
18:18around the concept before you move
18:19[music] past. So, here are two examples.
18:21One for me on the marketing side and one
18:23for me on the tech side. Let's do the
18:24marketing one first. This is how to get
18:26people addicted to your storytelling,
18:28even if you talk about super boring
18:29topics. It's called the illusion of
18:31novelty. And this one framework is the
18:33ultimate storytelling hack for boring
18:35businesses. The hook I used for this one
18:37was this is how to get people addicted
18:39to your storytelling, even if you talk
18:41about super boring topics. And obviously
18:43the key claim of this whole frame was
18:45boring topics. Now this entire video
18:47falls apart if the person didn't hear
18:49the word boring topics or like know what
18:51boring topics meant or connect with it
18:53cuz everything coming later was about
18:55this idea. So what I did is doubled down
18:57in the lockin zone and mentioned that
18:59again. So I said this is called the
19:01illusion of novelty and this one
19:02framework is the ultimate hack for
19:04boring businesses. I literally repeated
19:06myself boring topics, boring businesses.
19:08I said the word boring twice and I did
19:10that because boring was loadbearing. It
19:13was like the purpose of the whole video.
19:14So, I need to make sure that stuck in
19:16their mind. And by the way, I didn't
19:17even think about this, but if you
19:18actually like these marketing videos
19:19that we're showing in the examples, you
19:21can just follow me at Callaway Marketing
19:22on Instagram. Not even like a plug. I
19:24didn't think about it, but if you want
19:25to, I'll link it below. I have really
19:27tight animated oneshot like bite-size
19:30psychology storytelling stuff that I
19:32think you would like. Channel's growing
19:33super fast, so I'll link it below. Now,
19:34the other example I wanted to show on
19:36this one is from my tech channel. And I
19:38do this double down a lot in my tech
19:40videos because the concepts I'm sharing
19:41are so new that when I introduce the
19:43frame or the name of it, I wouldn't
19:45expect a lot of people to know it. I'm
19:46the first one bringing it to them for
19:48the first time. So, I often do this
19:49double down to make sure they know what
19:50I'm saying. This is wild. What you're
19:52seeing is not F1 cuz if you look
19:54closely, those cars don't have a human
19:57driver. So, in this one, the hook was
19:59what you're seeing is not F1. Because if
20:01you look closely, those cars don't have
20:03a human driver. Now, I knew this was a
20:05banger hook and a banger idea, but the
20:07problem is I couldn't risk someone
20:09seeing the visuals of the cars and not
20:11really knowing what that meant. Not
20:13having a human driver, like not even
20:14being aware that it's possible you could
20:16have autonomous F1 cars. So, what I did
20:18is I had to double down and say it again
20:20in a slightly different way to make sure
20:22they heard. And so, I said, "This is the
20:24Abu Dhabi Autonomous Racing League, and
20:25they're pioneering a whole new category
20:27of driving, one where the cars drive
20:28themselves." And so you can see by now
20:30I've said it twice like don't have a
20:32human driver drive themselves. If you're
20:33not clear now, you just don't understand
20:35English, which is probably a problem for
20:37many people watching me. But the people
20:38that do understand English would be very
20:40clear on the topic. And again, these
20:42seem like small things, but these tiny
20:44tweaks in retention early in the video
20:46are the difference between 10,000 views
20:48and 2 million views. Now, you guys can
20:50probably tell by listening to this
20:52video, I'm an extreme nerd when it comes
20:54to storytelling and psychology. I have
20:56gone as far as you could go down the
20:58rabbit hole to really master how to hold
21:01someone's attention in content as a
21:03medium. If you want to get better at
21:05storytelling, scripting, hooks,
21:06persuasion, like somebody sees my video,
21:09they hear my words, they trust me, they
21:11want to buy from me, that is like my
21:12specialty. If you want to get better at
21:14that, the best way is just to work with
21:15me directly in SFA. Like I said earlier,
21:17I'll put all the links below. You don't
21:19have to, but if you really want me to
21:21like infuse my brain in you, that's the
21:23only way. All right, guys. That is all
21:24I've got for this video. As you can
21:25tell, I'm trying my best to push the
21:27boundaries for stuff. This locking zone
21:29thing has never been covered. Definitely
21:30never been explained in this way ever
21:32that I've seen. So, hopefully you got a
21:34lot of value from that. If you're a
21:35business owner and you're trying to
21:36build a machine that can increase the
21:39views, but mostly turn the views into
21:41dollars and grow your business, that is
21:43what I specialize with on this channel.
21:45This is all made for you. So, make sure
21:47to like, subscribe, and drop a comment
21:49below. anything you're stuck with on the
21:50content front. I really do use the
21:52comments to guide what videos I should
21:54make next. So, I'll be checking that
21:55out. And please make sure to check the
21:58description. I have tons of free stuff
22:00as well [music] down there. Awesome.
22:01We'll see you guys on the next one.
22:03Peace.

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