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The Internal Linking Trick That Uses Topical Authority You Already Have — Transcript

by Edward Sturm · 2,232 words · 328 segments · language en · Watch on YouTube

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0:00Everybody likes internal linking tricks.
0:02Optimizing your internal linking is some
0:04of the fastest, easiest SEO you can do.
0:07So, on this episode of the show, I'm
0:09going to share a method that capitalizes
0:11on the topical authority you already
0:14have within search engines to either get
0:16new content ranking or existing content
0:20ranking. Search this in Google. Your
0:22website's URL space then in quotes a
0:25relevant keyword you want to rank for.
0:27It would look like grid pebble.com space
0:30in quotes project management software
0:33for agencies juniperkitegoods.com
0:36space in quotes waterproof hiking boots
0:38copperquillplumbing.com
0:40space in quotes emergency plumber Austin
0:43and when you do this for your site if
0:45you've been active doing SEO and making
0:47content you should see a couple of pages
0:49come up so this means you already have
0:52content relevant to your keyword that's
0:54indexed on Google let's do something
0:56with it if The very first page that
0:58shows when you do this could satisfy
1:01search intent for your target keyword.
1:03Link the most relevant text on the other
1:06pages to that first page. Satisfying
1:08search intent. The clearest explanation
1:10means will somebody come to your page
1:13and not immediately go back to the
1:15search results because they're not
1:16getting what they're looking for. If
1:18they're staying on your page because
1:19they're getting what they're looking for
1:20when they search your target keyword,
1:22this is one of the biggest indications
1:24that they are satisfied. You don't want
1:26people getting frustrated because
1:28they're not getting their answer,
1:29they're not getting what they're looking
1:30for, and then going back to the search
1:32results and clicking on something else
1:34without even doing another search. That
1:36would mean they didn't get what they
1:37were looking for from your page. So, if
1:39you have a page that satisfies search
1:41intent for this target keyword, take the
1:43most relevant text on your other index
1:46pages and internal link that text to
1:48your target page. So, let's go back to
1:50the madeup websites we used as an
1:52example. Your target keyword is project
1:54management software for agencies. You
1:56have an article about managing client
1:58work. You have text on the page that
2:00says keep agency projects organized.
2:03Internal link that to the page most
2:05likely to satisfy search intent for the
2:07keyword project management software for
2:09agencies. Or your target keyword is
2:11waterproof hiking boots. And the top
2:13page that shows is pretty well optimized
2:16for waterproof hiking boots and would do
2:18a good job satisfying search intent. And
2:20then you have a guide about hiking in
2:22wet weather that has the exact text in
2:24it, waterproof hiking boots. So just
2:26link that exact text to this target page
2:28for waterproof hiking boots. Or you're
2:30an Austin plumber, your copper quill
2:32plumbing. You have a page that satisfies
2:34search intent for emergency plumber
2:36Austin and you have an article about
2:39burst pipes that uses the text 247
2:42plumbing help in Austin and you link
2:44that text to the page that's appropriate
2:46for emergency plumber Austin. Now, you
2:48don't always want to use exact match
2:50anchor text where the anchor text for
2:53the internal link is the exact keyword
2:55you're targeting. If all you have is
2:57this exact match anchor text, that looks
2:59unnatural. And if you jam it into your
3:01content where it also reads unnatural,
3:04it could make people less likely to
3:06click the internal link. Now, what if
3:08you don't have any pages that would
3:10immediately satisfy search intent for
3:12your target keyword? Maybe you have a
3:14section on one of your pages that would
3:16satisfy search intent, but it's further
3:18down on the page. You could create an
3:20anchor link to use for the internal
3:22links. An anchor link just looks like
3:24you could see it on the landing page for
3:26my SEO course. So, if you go to
3:28edwardstrom.com/compact-keywords/hprogram-contents,
3:35if you go to that URL, it takes you
3:37directly down to the section on the
3:39landing page for what's in my SEO
3:42course. The section is called how this
3:44course gets you customers, users, and
3:46warm leads. It's an overview of what's
3:48in each section of compact keywords. So
3:50that's an anchor link. If your keyword
3:52is sameday water heater repair Austin,
3:55and you have a broader page about water
3:57heater repair, and halfway down on that
4:00page, there's a section called same day
4:02water heater repair in Austin, you can
4:04create an anchor link for that section,
4:06and then internal link to this anchor
4:08link. Now, it's important to note that
4:09this is not ideal at all because you
4:12want to have relevant content in search
4:14engines and relevance is best determined
4:17at the page level, which we will get
4:19into in a moment, not at a section
4:21level. A page is more likely to be
4:23relevant if right from the top it's
4:26optimized for a specific keyword, not in
4:28the middle of the page. All right. So,
4:30why does this internal linking method
4:32work? So, you have pages that are
4:33already indexed for a target keyword.
4:35Google already sees topical relevance
4:38between these pages and the keyword. The
4:40internal links pass authority to the
4:42page that you want to rank. Also
4:44important to note, links on pages
4:46getting clicks in the search results in
4:48a search engine pass more authority than
4:51other links. And then going one step
4:53deeper, internal links on this SEO
4:56content, internal links that are clicked
4:58are the most valuable. I have an episode
5:00on this, the $50,000 internal linking
5:03experiment. Links that get clicked carry
5:06more weight. Episode 1,163
5:09of the podcast. Google likely tracks
5:11clicks and uses it as behavioral signals
5:13to very partially determine if the SEO
5:16content is good. If it's being
5:17interacted with, that's a more positive
5:20sign. And Google looks at if the link is
5:22likely to be clicked. And internal links
5:24that are likely to be clicked carry more
5:26weight. What you want to avoid here is
5:28you want to avoid having so many
5:30internal links in your SEO content that
5:32your content just looks like SEO spam.
5:34And you see that sometimes unnatural
5:36internal linking or too many internal
5:39links. It makes your content look like
5:41spam and then makes users more likely to
5:44go back to the search result and click
5:46on something else without doing another
5:48search. And if you have too many links,
5:50it could also hurt clicks to the
5:52internal links that are most important
5:53to you. So, you still want to be
5:55strategic with your internal links. And
5:57then finally, I said link the relevant
5:59text on your index pages to your target
6:01page. Relevant anchor text gives Google
6:04stronger context about the target page.
6:06Now, if you don't have any content that
6:08would satisfy search intent for your
6:10target keyword, or you want to just go
6:12the extra step because it's way better
6:15to have a page optimized for a keyword
6:17than a section on a page optimized for a
6:19keyword, create a new page. If you don't
6:21have any content that really satisfies
6:23search intent, create a new page. Before
6:25you write that page, just spend 5 to 10
6:28minutes thinking and writing through
6:30these three questions. I recommend not
6:32using AI for this, actually writing it
6:35yourself, thinking about it yourself.
6:37The three questions are, who is
6:39searching your primary keyword? What do
6:41they want? What are they looking to
6:43achieve? This will help a ton in making
6:45content that better satisfies search
6:47intent for your target keyword. Then
6:49when you create the new page, put the
6:51target keyword in the page title, the
6:53URL slug, the H1, the beginning of the
6:55first sentence, metad description is
6:56optional. When you see the language you
6:59searched at the top of the content you
7:01click on, you know you're in the right
7:03place. You feel like, okay, this SEO
7:05content is going to give me what I want.
7:07And putting your target keyword in these
7:09places is also extremely important to
7:11search engines to signal that your
7:13content is relevant to your keyword.
7:15Then do your best to satisfy search
7:17intent on this new page above the fold
7:20before people start scrolling. Give the
7:22searcher what they're looking for right
7:24away with as few words as possible. Try
7:26to be concise. Then make the rest of the
7:28page and internal link the relevant text
7:31on your pages that are already indexed
7:33for this keyword to your new page. And
7:35this helps push the new page towards
7:37page one of search engines. Better yet,
7:39in the top three of search engines,
7:41better yet number one on search engines.
7:43and then increasing the pages visibility
7:46in AI search because the more visible
7:48you are in search engines, the more you
7:50get cited in large language models.
7:52That's it. Super easy. I recommend
7:54especially using this with your top
7:56offunnelformational content. For bottom
7:59offunnel, having a lot of internal links
8:01in bottom offunnel content could
8:03distract people from clicking on call to
8:05actions. I generally prefer to keep my
8:08bottom offunnel SEO pages very minimal
8:11because I want to direct people to click
8:14on the CTAs. Bottom ofunnel content is
8:17for converting and if you throw in a
8:19bunch of internal links for example
8:20because you want to boost the SEO
8:22performance for your other pages, you
8:24might miss out on a bunch of conversions
8:26and you don't want that. But you might
8:27also have a hub page that's housing your
8:30bottom offunnel SEO landing pages. And
8:33on the hub page, something that I
8:34recommend is before you even make the
8:36content, write out the keywords that
8:38you're targeting and just put them right
8:40there on the hub page so you can start
8:42getting relevance for these keywords.
8:44Then when you create the content,
8:45internal link what appears on the hub
8:48page to the new page. And it's very
8:49common when you do this, you will
8:51literally see hub pages ranking for
8:53target keywords where the hub page isn't
8:55satisfying search intent, but it's
8:57ranking because you use that target
8:58keyword on the hub page. And so now all
9:00you have to do is create that content.
9:02you're already ranking and then internal
9:04link the hub page to the new content.
9:06Anyway, I really like this trick. Super
9:08easy internal links. A lot of people in
9:10SEO talk about them, but they're still
9:12crazy undervalued and crazy
9:14underoptimized. So, I hope this episode
9:16was helpful. I recommend mainly going
9:19after keywords that will make you money,
9:20keywords that will get you customers,
9:22users, warm leads calling you up. And if
9:25you want to save years learning how to
9:27find these keywords, the keywords that
9:29make you money, how to target them with
9:31bottom offunnel SEO landing pages that
9:33are made to convert the searchers who
9:36land on these pages, how to structure
9:38your site for these pages, how to build
9:40backlinks, how to do an SEO technical
9:42audit, an SEO content audit, examples in
9:44every niche, and a ton more. This is all
9:47in my SEO course, compact keywords. I
9:49got this video testimonial just
9:52yesterday from a Mr. Simon Chan.
9:55>> Hi, this is Simon Chan. I'm a business
9:56coach and an online marketer. And uh I
9:59just want to give a shout out to my man
10:01Ed Sturm. I appreciate this guy so so
10:04much. I'm I'm a consistency coach. I
10:06help people stay accountable and
10:08consistent. And first of all, I just
10:09appreciate how he shows up every single
10:12day on the podcast and the value he
10:15gives. And the stuff he's sharing is not
10:17just old stuff, but it's up todate. He's
10:20up to date in the communities. and I
10:22appreciate him so much for the daily
10:23value he gives. Um the second thing is I
10:26also went ahead couple months ago
10:28purchased his course compact keywords
10:30and it is amazing and I highly recommend
10:33it. It is so under I would say
10:36underpriced for the amazing value he
10:38gives you and he constantly updates it.
10:40You got a weekly uh recap emails
10:42afterwards. Um, and the thing I liked
10:45about it was I actually launched a new
10:48business recently, a new business, an
10:50entire new niche. Uh, and that that
10:53domain rating of zero and uh, I think
10:56the domain rating is a three now, but
10:58I'm still able to rank number one on
11:01Google following the strategies that Ed
11:03Sturm teaches in this compact keywords
11:05course. So, if you are watching, listen,
11:07I highly recommend go get the course. is
11:10so much value and it's constantly
11:12updated and uh you will see the rewards
11:15like I do. So anyway, Ed, I appreciate
11:17you for being who you are, for showing
11:19up and incredible value and amazing
11:22course you produced. God bless and uh
11:24keep rocking. Thank you, Simon, for
11:26that. You can get the course at
11:28compactkeywords.com.
11:30You are going, you're going to fall in
11:32love with it. You're going to fall in
11:33love with it. And that's everything that
11:34I got for you on this episode of the
11:37show. This is 1,173
11:40days in a row doing this crazy podcast.
11:44If you watched this on YouTube, thank
11:45you so much for watching. If you
11:47listened on Spotify or Apple Podcasts,
11:49thank you so much for listening and I
11:51will talk to you again tomorrow. Bye
11:54now.

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