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The Genius Who Automated His Entire Business With One AI Agent — Transcript

by Rob Hoffman · 6,796 words · 946 segments · language en · Watch on YouTube

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  1. 0:00This is Nick. Nick is the co-founder of
  2. 0:02Orgo and they build cloud desktop
  3. 0:04computers for you that you can give to
  4. 0:06your agent so it can run your life and
  5. 0:09business for you. And one of the things
  6. 0:12that you're going to learn in this
  7. 0:12episode is how easy it is to actually
  8. 0:15use these agents. This complicated tool
  9. 0:17stack, it overwhelms a lot of people and
  10. 0:19what we're going to show you in this
  11. 0:20video is it is so much easier than you
  12. 0:23think to set this stuff up. So we're
  13. 0:24going to break it down really simple,
  14. 0:26step-by-step, tell you exactly what to
  15. 0:28do so that you can get started in the
  16. 0:30most easy and frictionless way possible.
  17. 0:34Nick, how's it going? Uh do you want to
  18. 0:36tell people who you are and what people
  19. 0:39are going to learn if they stick around
  20. 0:40until the end of this episode?
  21. 0:42>> Yeah, so I'm the co-founder of Orgo. We
  22. 0:45give your agent a computer and really I
  23. 0:48want to teach everybody how they can use
  24. 0:50agents like Hermes, Open Clock, Rockbot,
  25. 0:52any tools you're using today, Codex. How
  26. 0:54can you use that to get you more
  27. 0:56customers and how can you use it to make
  28. 0:58you more money? There's really only two
  29. 0:59ways you can grow your business is get
  30. 1:01more customers or charge them more
  31. 1:02money. So we'll kind of go through both
  32. 1:04of these use cases and how we can use AI
  33. 1:06and how maybe where not to use AI and
  34. 1:08we'll kind of find our way through that.
  35. 1:09So
  36. 1:10>> Love it. I mean this is basically what
  37. 1:12every founder and CMO and marketer wants
  38. 1:15to know right now which is just like
  39. 1:17okay, there's all these agents. What is
  40. 1:18a specific way that I can use these AI
  41. 1:21agents to actually make more money and
  42. 1:23so let's let's kick it off.
  43. 1:25>> I'm going to fig jam here and I'm going
  44. 1:27to just do this live. So like our goal
  45. 1:29is how to make more money with existing
  46. 1:31customers or how to get new customers,
  47. 1:35right? And so essentially I really kind
  48. 1:37of like to break this down into two
  49. 1:40categories really. One is okay, A
  50. 1:43content. This is how you can get inbound
  51. 1:46customers. I know that there's a few
  52. 1:48different versions of content. One of
  53. 1:50them being like AEO or SEO, right? If
  54. 1:53you're writing like blog post kind of
  55. 1:55content or what what's your favorite
  56. 1:57style of content for this sort of
  57. 1:59category cuz I know this is kind of your
  58. 2:00your thing really.
  59. 2:01>> The the most important pages that people
  60. 2:03should have and should just create at
  61. 2:07the beginning of their AI journey is
  62. 2:09they should have versus pages. So taking
  63. 2:11their top five competitors, especially
  64. 2:13if they're well-known competitors that
  65. 2:14have search volume, and creating versus
  66. 2:16pages. So this might be like Beehiiv
  67. 2:19versus Kit as an example.
  68. 2:21And then you also want to have best of
  69. 2:23pages. So best product category for XYZ
  70. 2:27use case. You can just call that like
  71. 2:28best or best of. And then those are we
  72. 2:31can even just stop there.
  73. 2:33>> This is great. Yeah, so like versus
  74. 2:35pages. So yeah, like Beehiiv versus Kit.
  75. 2:37Or obviously if you're building, you
  76. 2:39know, for for us it's like if we're
  77. 2:40building a cloud computer for an agent,
  78. 2:42it's like why would I use Hermes and
  79. 2:44Orgo versus just using Grok Bot maybe?
  80. 2:47Like these kinds of pages. And then also
  81. 2:49best of use cases. So these are like how
  82. 2:51to use maybe Codex for video editing. Is
  83. 2:55that like a good example of that, right?
  84. 2:56>> Yeah, it might be like best AI agent for
  85. 2:59video editing.
  86. 3:00>> Mhm, got it. Okay, got it. Nice. And
  87. 3:03this works really well for like blog
  88. 3:05style content, but also I'm assuming
  89. 3:07this also works really well for like
  90. 3:09YouTube videos in general, right?
  91. 3:11>> It's so elite right now for YouTube
  92. 3:13videos and then also LinkedIn Pulse
  93. 3:14articles. Especially the best of pages.
  94. 3:18So as an example, we have a client where
  95. 3:20we did a best of page and it was again
  96. 3:22it was like best agency for XYZ use
  97. 3:26case. And we did a page on their
  98. 3:27website, like a blog style page. And
  99. 3:30then we just rewrote it, published it as
  100. 3:31a LinkedIn Pulse article. That ranked in
  101. 3:33less than 24 hours. And then you also
  102. 3:36can rewrite that as a YouTube video. You
  103. 3:38create this one asset and you can create
  104. 3:40multiple streams of value from it.
  105. 3:43>> Beautiful, beautiful. So I'm going to
  106. 3:45show like best of use cases here. You
  107. 3:47could do LinkedIn Pulse articles. Is
  108. 3:48that right? Is that what it's called?
  109. 3:49LinkedIn Pulse articles?
  110. 3:50>> Nice. I don't know why, but yeah, it is.
  111. 3:53>> And what is what is that? Cuz I actually
  112. 3:54I need to get better at at at using
  113. 3:56LinkedIn. But what is a pulse article?
  114. 3:58>> I don't know why they call it pulse.
  115. 3:59It's like it's literally just LinkedIn
  116. 4:02article. It's like their version of like
  117. 4:03an X article. I think pulse is just a
  118. 4:05name that they came up with. They
  119. 4:06thought it sounded cool. I don't think
  120. 4:07it's deeper than that.
  121. 4:09>> Okay. And then and then and then you can
  122. 4:11do it obviously you can repurpose into a
  123. 4:13YouTube video. Like maybe if it does
  124. 4:14really good on the LinkedIn pulse
  125. 4:16article, you can turn it into, you know,
  126. 4:18a long-form YouTube video, something
  127. 4:19like that.
  128. 4:20>> You can and the other thing by the way
  129. 4:21that people don't realize is YouTube for
  130. 4:23AI overviews to show up in AI overviews,
  131. 4:26it's the most cited website on Earth
  132. 4:27right now. So YouTube is like really
  133. 4:29overpowered right now. So yeah, having
  134. 4:32blog article goes to LinkedIn article,
  135. 4:34goes to YouTube video, super valuable
  136. 4:37flow if you're trying to get clients.
  137. 4:38>> This right here feels like a flywheel.
  138. 4:41Like you can just dish out, especially
  139. 4:44like the volume. If you can just do a
  140. 4:46lot of volume of AEO SEO best of use
  141. 4:48cases for versus pages. Like this gives
  142. 4:51you a a lot of data of like, okay, I
  143. 4:54don't think it's like as high effort as
  144. 4:56making a high production YouTube video.
  145. 4:57So you can do a lot more of it and of
  146. 4:59the ones that do really well, then you
  147. 5:01can turn those outperforming outliers
  148. 5:04into LinkedIn pulse articles and then
  149. 5:06you can turn them into YouTube videos.
  150. 5:07So like it's almost like a discovery
  151. 5:09mechanism for how you can, you know,
  152. 5:11target what YouTube videos to make and
  153. 5:12what content to make.
  154. 5:13>> 100%. That's it.
  155. 5:15>> it. I love it. Okay, so and I want to
  156. 5:17just mention one thing about content.
  157. 5:18The reason I love content so much is
  158. 5:20because it's like I don't know if you've
  159. 5:22ever gone on a sales call. Like no
  160. 5:23matter what it is you're selling, if
  161. 5:25people know who you are and they know
  162. 5:27what your product is and they know what
  163. 5:29you have to sell already before you even
  164. 5:31get on a call, like they're already
  165. 5:33warm. Like your job is very easy at that
  166. 5:35point. So I love content for that reason
  167. 5:37cuz it's so warm and it creates trust.
  168. 5:40>> Your goal is should be that you your
  169. 5:42content is so good that you turn your
  170. 5:44sales team into just like order takers
  171. 5:46is what I've heard people where they're
  172. 5:47they're kind of just like a server like
  173. 5:49just taking down all right, what do you
  174. 5:51want? And I actually heard there's a
  175. 5:52really good framing on this thing is by
  176. 5:54George Mack who's talks about like 1 g
  177. 5:58of sales framing of just like framing
  178. 6:01and marketing before they get on the
  179. 6:02call is like worth more than a kilogram
  180. 6:05of sales skills. So if you really master
  181. 6:08this and you get people coming on to
  182. 6:09your calls warm, it's such a higher
  183. 6:11leverage activity than trying to master
  184. 6:14sales and have the right tonality on
  185. 6:16sales calls and all this other stuff.
  186. 6:18>> Exactly. Like I don't know. It's like
  187. 6:21you could follow every kind of rule
  188. 6:23there is to sales of like how to have a
  189. 6:25script and follow say these words and
  190. 6:28this this and that but really I mean it
  191. 6:29just comes down to trust like the amount
  192. 6:31of times I buy from people who I just
  193. 6:33like because I just like them is insane.
  194. 6:35So this is where YouTube I think is is
  195. 6:38is the best. A part of me dies anytime I
  196. 6:40have to do cold outbound to be honest
  197. 6:42with you. Like a part of my soul is just
  198. 6:44like you know, leaves me. But you know,
  199. 6:46sometimes I get it because at the end of
  200. 6:49the day there is something to content
  201. 6:52that is like, you know, sometimes people
  202. 6:53just you don't have it. I hate to say
  203. 6:56that.
  204. 6:56>> [laughter]
  205. 6:57>> I know it sounds bad but if you if you
  206. 6:59have this problem, you know it you're
  207. 7:02like, you know what? No matter like what
  208. 7:03I do like it's a learning process with
  209. 7:05with content being on YouTube and and
  210. 7:07and doing this sort of thing but if you
  211. 7:09want to kind of do something in the
  212. 7:11meantime while you're learning that
  213. 7:12skill, you don't got it yet then cold
  214. 7:15outbound makes sense and and look I've
  215. 7:16had to do cold outbound too and I think
  216. 7:18that the best way to do cold outbound
  217. 7:20especially if you're selling like kind
  218. 7:21of B2B products based off of what I've
  219. 7:24learned actually less AI here is better.
  220. 7:27It's like [laughter]
  221. 7:28So like I in in general as we move into
  222. 7:31kind of a very AI saturated world of
  223. 7:34like you know, dead internet theory
  224. 7:36where everything on the internet is just
  225. 7:37bots, the differentiator becomes doing
  226. 7:39less of that and appear appealing to be
  227. 7:41more more human.
  228. 7:42>> Do you Do you want to shelve cold
  229. 7:44outbound for a second and we can come
  230. 7:46back to it and we can focus on the
  231. 7:48content side of things and start to get
  232. 7:50into Okay, like if people agree that
  233. 7:53they want to at least get this flywheel
  234. 7:55set up where they can create even just
  235. 7:58five best of articles that they can turn
  236. 8:00into LinkedIn articles and YouTube
  237. 8:02videos, how they can use agents to help
  238. 8:05them do that and what agents are the
  239. 8:06best to use.
  240. 8:07>> Yeah, let's dive into it. So, this is
  241. 8:09super relevant, especially for me
  242. 8:11because I have on um
  243. 8:14on my YouTube channel. So, I have a
  244. 8:16quite small YouTube I mean, I have like
  245. 8:1710,000 subscribers ish. You can see here
  246. 8:20I have a couple of videos recently that
  247. 8:22I've just started doing. This is like a
  248. 8:24new thing I'm doing which is like
  249. 8:25podcasts, talking to kind of industry
  250. 8:28experts, people in my industry who are
  251. 8:29selling agents to businesses. That's
  252. 8:32kind of our our audience here. And what
  253. 8:34I do is I have AI at every step of the
  254. 8:37process. What I use for my whole
  255. 8:40flywheel here, it literally I'll kind of
  256. 8:42tell you what it does first. So, first,
  257. 8:44I film a video. I literally hand it off
  258. 8:46to my agent. It creates the thumbnail.
  259. 8:49It creates the the title. It It creates
  260. 8:52the description. This is all done by the
  261. 8:55agent. The website, everything mentioned
  262. 8:57in the video, done. Transcript,
  263. 8:59everything tagged of like chapters, all
  264. 9:02of this, it literally did all of this.
  265. 9:04And then it even edited the video at
  266. 9:06certain times of like I think there was
  267. 9:08a time in here where I had to like blur
  268. 9:10something out. It edited all of that.
  269. 9:13And then it cuts it up into shorts,
  270. 9:15posts the shorts, posts it to every
  271. 9:17platform. I'm not even done yet. It then
  272. 9:19turns it into a newsletter, which then
  273. 9:21goes out to everybody, generates the
  274. 9:23image to go inside of the newsletter. I
  275. 9:24mean, that's pretty much it. Then
  276. 9:25schedules those shorts to be twice a day
  277. 9:27for the next like, you know, five days
  278. 9:29depending on how many clips were in
  279. 9:30there, all automated by agents. And the
  280. 9:33agent that I use to do this is actually
  281. 9:36Codex. So, OpenAI's Codex. and I can
  282. 9:38kind of talk through how I set that up.
  283. 9:40I showed this to our editor. I'm like,
  284. 9:42"Okay, I'm using AI for all of this
  285. 9:44stuff, but I would like to have an
  286. 9:45editor, too, cuz like there is an
  287. 9:46element of like human design and and all
  288. 9:49of that as well." And I told him all
  289. 9:50this, he's like, "Dude, what?"
  290. 9:52>> [laughter]
  291. 9:54>> He's like, at least he's like, "Okay,
  292. 9:55I'm going to obviously do how I know,
  293. 9:57you know, of editing and designing, but
  294. 9:59he's like, if you could teach me this as
  295. 10:01well, cuz at least it could speed me up
  296. 10:02a bit, um that would be amazing." So,
  297. 10:04people don't realize, but you can do
  298. 10:06that today and and that's kind of my
  299. 10:07flywheel. It's like, you know, for for
  300. 10:09filming one podcast, it gets turned into
  301. 10:11a newsletter, it gets turned into clips
  302. 10:13and shorts, etc. It's posted every
  303. 10:14platform. I mean, you can do it today
  304. 10:16and people don't realize that.
  305. 10:18>> And quick question on that, does that
  306. 10:19cost a ton of tokens?
  307. 10:21>> Yeah, so I think the full run, it
  308. 10:23literally takes the video, goes into
  309. 10:24CapCut, does computer use in CapCut,
  310. 10:27clips everything. Like, it does take
  311. 10:29around, I think it's like an hour-ish
  312. 10:31for everything to run through and
  313. 10:33through. And yeah, I I do have the 200 a
  314. 10:35month max plans. I don't really think
  315. 10:37about the tokens too much.
  316. 10:39>> But that's it. Like, that's actually not
  317. 10:40for most business owners, they're like,
  318. 10:42"200 a month?" Like, I was expecting you
  319. 10:44to be like, "Yeah, it's going to cost
  320. 10:45additional tokens above and beyond
  321. 10:46that." But it doesn't?
  322. 10:47>> Yeah, no, it's I do everything in the
  323. 10:49200 a month plan and I know that OpenAI,
  324. 10:52they're launching a new model today. So,
  325. 10:54I use GPT-6 Astra is the their most
  326. 10:57advanced model for all the computer use
  327. 10:59and and everything. They're launching
  328. 11:01GPT-6 Soul, which is like going to be
  329. 11:03probably 20% of the cost of Astra and
  330. 11:06it'll probably be 80%, 90% of its
  331. 11:09capabilities. So, I think they're
  332. 11:10launching that today. Intelligence, it's
  333. 11:12only going to get cheaper. So, it's
  334. 11:13like, you might as well be building with
  335. 11:15these things and building out the skills
  336. 11:16and automations and everything for it to
  337. 11:18be able to do this. And I can kind of
  338. 11:19show my setup here. So, this is inside
  339. 11:21of Codex. So, if you don't know, if
  340. 11:22people don't know what Codex is, Codex
  341. 11:24is like, you know, OpenAI's cloud code,
  342. 11:27essentially. And it has these amazing
  343. 11:29capabilities for like things like
  344. 11:31computer use and obviously it has all
  345. 11:33these connectors that you can use, and
  346. 11:34you can set scheduled tasks, etc. So, in
  347. 11:37here, I have a project that I made
  348. 11:39called Bots, because Codex doesn't have
  349. 11:41their own Grok Bot yet. People will
  350. 11:43probably know what Grok Bot is, but it's
  351. 11:44like Cursor or XAI's version of like
  352. 11:47creating a bunch of agents that could do
  353. 11:48work for you. Codex doesn't have their
  354. 11:50version of of that yet, but I kind of
  355. 11:52built my own version of it, and it's
  356. 11:55really just a project in Codex, and in
  357. 11:57this project, it's called Bots, and then
  358. 11:59I have all of my bots, and they're
  359. 12:00literally just ongoing Codex sessions.
  360. 12:04Just long-running sessions. I just keep
  361. 12:05the same session running, and each
  362. 12:07session knows that it has like a bot
  363. 12:10persona. And in here, I have, you can
  364. 12:12see like this is the podcast publishing
  365. 12:14bot, Beacon, and it does, you know, all
  366. 12:17of the publishing to all the different
  367. 12:18platforms. Jewels does the editing of my
  368. 12:21website, so like when I post a new
  369. 12:23video, my website gets updated, that
  370. 12:25video gets added to my website, there's
  371. 12:27a a blog article that's written on my
  372. 12:29website about the video. It's all
  373. 12:31automated for me.
  374. 12:32>> You use CapCut for editing, and then,
  375. 12:34you know, whatever else, and then
  376. 12:35basically just go, "Hey, can you connect
  377. 12:37to all these different softwares?"
  378. 12:39Assuming that Codex makes it really easy
  379. 12:40to do that, you know, kind of go from
  380. 12:42there. So, aside from aside from CapCut
  381. 12:44for editing, do you know off the top of
  382. 12:46your head like what are the other
  383. 12:47softwares that you're using for this
  384. 12:49workflow?
  385. 12:50>> Yeah, I was actually just talking with
  386. 12:51my editor about this, cuz I was like
  387. 12:53kind of going through like how I do
  388. 12:56everything, and I was showing him here
  389. 12:57like, "Okay, like let's ideate on like
  390. 12:59Google Docs
  391. 13:00>> or Notion, okay.
  392. 13:00>> The thumbnails that my agent makes,
  393. 13:03Codex connects to these two tools that I
  394. 13:05use uh specifically, Hixfield and VidIQ.
  395. 13:08What you do is you connect Codex to
  396. 13:12these two tools, Hixfield,
  397. 13:14and I'll tell I'll tell you what these
  398. 13:15are, and VidIQ.
  399. 13:18So, let me talk about Hixfield. Hixfield
  400. 13:21is the thumbnail generation, so like
  401. 13:23when you see a YouTube video thumbnail,
  402. 13:25it is able to take my face, stores it as
  403. 13:28an avatar that it can use and create
  404. 13:30consistent characters from, and then it
  405. 13:31can create these YouTube thumbnails for
  406. 13:33me based off of VidIQ telling it what
  407. 13:37videos on YouTube are outliers. So, it
  408. 13:40could tell you outliers based on like
  409. 13:42thumbnail outliers that are really well,
  410. 13:44like oh, this thumbnail resulted in this
  411. 13:47video being 100x more performant or the
  412. 13:49click-through rate this much higher. So,
  413. 13:51like VidIQ is the intelligence layer of
  414. 13:53YouTube of like these are the titles
  415. 13:55that work, these are the thumbnails that
  416. 13:57work, these are the videos that work.
  417. 14:00And Higgs Field will then use that to
  418. 14:02generate the thumbnail, and yeah, those
  419. 14:04are like the two tools that I just
  420. 14:06connect to to GPT-6 Astra for kind of
  421. 14:08like the the YouTube stack at that at
  422. 14:10least at that level.
  423. 14:11>> Do you have to like set anything up in
  424. 14:12VidIQ or you're just signing up for the
  425. 14:14platform and then going into Codex and
  426. 14:16being like, use VidIQ for your
  427. 14:18intelligence and use Higgs Field to turn
  428. 14:20that into a thumbnail?
  429. 14:21>> Literally that. Like I I think people
  430. 14:24would be amazed. I could include my
  431. 14:26skills here in this video, and and
  432. 14:28perhaps I will. I'll I'll I'll make sure
  433. 14:30I can make a version that everyone here
  434. 14:31can just copy and paste into their Codex
  435. 14:34and it'll be able to do what mine does.
  436. 14:36Uh so, I'll do that, but the way I got
  437. 14:38that was just by talking to the agent.
  438. 14:39So, like I encourage everyone, just talk
  439. 14:41to your agent. If you don't understand
  440. 14:42how something works or you want to like
  441. 14:45be able to have a new capability, just
  442. 14:47ask your agent. It'll know better and
  443. 14:48it'll help you set itself up. So.
  444. 14:50>> Yeah, I think people really get like
  445. 14:52intimidated by oh, I need to have this
  446. 14:54complicated skill and there's all this
  447. 14:56jargon that makes it sound more
  448. 14:57complicated than it is when really what
  449. 14:59I think you're saying and what I found
  450. 15:01is just go, sign up for Higgs Field,
  451. 15:03sign up for VidIQ, open up ChatGPT, in
  452. 15:06ChatGPT open up Codex, and just say
  453. 15:09like, hey, can you connect to VidIQ and
  454. 15:11Higgs Field? And then just voice to text
  455. 15:14using Whisper Flow or whatever you use,
  456. 15:16and then just describe what you want
  457. 15:18where it's like, can you use VidIQ and
  458. 15:20Higgs Field together to create the best
  459. 15:22possible thumbnails for YouTube so that
  460. 15:25hopefully my videos can go viral. And
  461. 15:27just simple stuff like that is like all
  462. 15:29it takes and the AI will run with that
  463. 15:32and kind of do the rest of the work for
  464. 15:33you.
  465. 15:34>> Exactly. And like it's really cool cuz
  466. 15:36vidIQ it tells you here like I have the
  467. 15:38extension installed and so you can see
  468. 15:40here on this video uh let me zoom out a
  469. 15:43bit. It tells you like all of these kind
  470. 15:46of details up here in the top right of
  471. 15:48like what was the engagement or how much
  472. 15:50of an outlier was this video? So this
  473. 15:52video was a 5x outlier. So like you can
  474. 15:54use the vidIQ extension inside of CodeX.
  475. 15:57It'll be able to see all the outliers on
  476. 15:59YouTube relevant to your niche. But you
  477. 16:01could also like just scroll YouTube and
  478. 16:04like you can see like what the outliers
  479. 16:05are. Like this is a 100x outlier on
  480. 16:07YouTube. You don't have to copy the
  481. 16:09video but maybe you copy the title and
  482. 16:11apply it to your industry, right? You
  483. 16:12can kind of just scroll and and you you
  484. 16:15know relevant to your niche and see like
  485. 16:17what's doing well. Like none of this is
  486. 16:18really relevant to my niche. It's kind
  487. 16:20of like motivational stuff. I don't even
  488. 16:21know why that's there. But anyway, you
  489. 16:23get the gist and I could type in like
  490. 16:25sell agents to businesses on YouTube.
  491. 16:28And what I would do is I would literally
  492. 16:30come here. I have vidIQ. I would
  493. 16:31literally just scroll and say, "Okay,
  494. 16:33which of these are outliers?" Okay, this
  495. 16:36video I did with Andrew was a 4x
  496. 16:38outlier. Okay, not bad. This one here,
  497. 16:4017x outlier. What's the title? Oh, the
  498. 16:43only two I AI agents I sell to make 85k
  499. 16:46a month. Cool. Let me like reapply that
  500. 16:48title but for my use case. So maybe it's
  501. 16:50like the only two uh Grok bots I need to
  502. 16:54make a full content system. You see what
  503. 16:56I mean? Like you can you can plug and
  504. 16:58play.
  505. 16:58>> Okay, so we're basically trying to
  506. 17:01create YouTube videos that then becomes
  507. 17:04kind of like our hub content that we can
  508. 17:06use to edit up into shorter videos.
  509. 17:08Let's just kind of go back to the
  510. 17:09beginning. So you have CodeX. You signed
  511. 17:11up for CodeX. You now you signed up for
  512. 17:13Higgsfield and vidIQ. That's going to
  513. 17:15allow you to create titles and
  514. 17:17thumbnails that actually work and help
  515. 17:19you to go viral. We talked about
  516. 17:20thumbnails, you just talked about
  517. 17:22titles. What next? So, now people have
  518. 17:24like a title idea and a thumbnail idea.
  519. 17:26What comes next in the tool stack or
  520. 17:28like what's the next step?
  521. 17:29>> So, I actually we were recording inside
  522. 17:31of it right now. It's called Riverside
  523. 17:33Studio. So, you can record your videos
  524. 17:35inside of Riverside. It's really nice
  525. 17:36because it's like all kind of in the
  526. 17:39cloud. So, when you're done recording,
  527. 17:40it all goes to the cloud and you have
  528. 17:42all these different like assets. Like we
  529. 17:44can use the full video of just my face,
  530. 17:48your face, or the screen, or any kind of
  531. 17:51combination and mixture of that. So, I I
  532. 17:53like Riverside for that. But, I don't
  533. 17:55even give Riverside to my agent. I just
  534. 17:57download the video assets from
  535. 17:59Riverside. And then I tell Codex, "Hey,
  536. 18:02use CapCut." And you can use whatever
  537. 18:04Adobe Premiere, whatever video editing
  538. 18:06software you have. Use CapCut to take
  539. 18:09this video I just downloaded and go
  540. 18:11ahead and and clean it up, edit the
  541. 18:12video, and do etc. for it. And it
  542. 18:15literally it will use the computer use.
  543. 18:17You will see it take over your screen,
  544. 18:19take over the mouse, and then it'll
  545. 18:20actually like use the software like you
  546. 18:22and I would to edit the video. It's
  547. 18:24insane. It's like breaks my mind and and
  548. 18:26people they don't even realize that you
  549. 18:27can do this. It's incredible.
  550. 18:29>> That is wild. Okay, cool. So, now it's
  551. 18:30like you got the the title, the
  552. 18:32thumbnail, you film the actual video
  553. 18:35based on the title that you get from
  554. 18:38Codex that used VidIQ and Hixfield.
  555. 18:40Cool. Now, I'm going to like film the
  556. 18:42video. That obviously is going to
  557. 18:44require you to actually do like human
  558. 18:47creative work to create the video. But,
  559. 18:48then you take the video, which you film
  560. 18:50in Riverside, you download the video,
  561. 18:52which comes in like a a number of files.
  562. 18:54You'll have like one file which is like
  563. 18:56my screen, you'll have one file that's
  564. 18:58your screen. You just download them all,
  565. 19:00you drag and drop them, you put them
  566. 19:02into Codex, you connect Codex with
  567. 19:05CapCut, which you signed up for, and
  568. 19:07then you just say, "Here are the video
  569. 19:08files. Can you please create like one
  570. 19:11long-form video
  571. 19:14in CapCut using these files. Is that all
  572. 19:17correct?
  573. 19:17>> Exactly. So, then the agent Codex will
  574. 19:21then do the long-form video edit with
  575. 19:23CapCut. And then it'll also do I'll have
  576. 19:26it do the short-form clips cuz you can
  577. 19:28then chop that one piece of content up
  578. 19:31that you know, that long-form into into
  579. 19:32short-form. And then it will post I
  580. 19:35usually always have it just post the
  581. 19:36long-form immediately. And it will post
  582. 19:38it to every platforms.
  583. 19:40>> I'm talking X, LinkedIn, YouTube,
  584. 19:42school. And then whatever other platform
  585. 19:45you want. It'll post it to all the
  586. 19:47platforms. And then it'll schedule these
  587. 19:50short-form clips to be like twice a day
  588. 19:52over however many days depending on how
  589. 19:54many clips were were clippable from your
  590. 19:56long-form. So, like this is like a
  591. 19:58flywheel already. You see?
  592. 19:59>> Yeah, this is already amazing. So,
  593. 20:02really quick question on connecting X,
  594. 20:03LinkedIn, YouTube, etc. Is that just as
  595. 20:05simple as going into Codex and just
  596. 20:08being like, "Can you connect to my X?"
  597. 20:10And then it just gives you like, "Sure,
  598. 20:11like drop in your X profile." Or like
  599. 20:14how easy is it to connect to to connect
  600. 20:16those?
  601. 20:17>> Yeah, so you have a couple options. Like
  602. 20:19there are tools out there that you can
  603. 20:21do cross-platform posting inside of
  604. 20:24Codex. So, you can connect Codex to
  605. 20:26either like an MCP I think like Post
  606. 20:29Bridge. This guy on Twitter made this,
  607. 20:31you know, post to every platform tool. I
  608. 20:32think you could you could use something
  609. 20:34like that. Yeah, Jack. Um but you could
  610. 20:37also just tell it to use the browser.
  611. 20:38Like yeah, like I'm logged in on X. I'm
  612. 20:41logged in on LinkedIn. Just use the
  613. 20:43browser. Like go do it yourself. And it
  614. 20:45could do it that way. So, yeah, it's
  615. 20:47really up to you.
  616. 20:48>> It's wild cuz to you you're probably
  617. 20:50like, "Yeah, like this is obvious." But
  618. 20:52to me and like other laymen who like
  619. 20:54haven't done this, it's like, "Oh
  620. 20:56like I can just have it do the browser
  621. 20:57use where it's controlling my mouse."
  622. 20:59And it like I'm just logged in on my
  623. 21:01computer all the time. And it'll just
  624. 21:02open up and do it. That's crazy. And
  625. 21:04then for scheduling, is it the same
  626. 21:05thing? Just browser use and it'll use
  627. 21:08LinkedIn's native scheduling function or
  628. 21:10is there anything else that you use for
  629. 21:12that?
  630. 21:12>> Exactly. Like you can just schedule like
  631. 21:15LinkedIn should have a a native
  632. 21:16scheduling. I think Twitter has native
  633. 21:18scheduling, YouTube as well. School for
  634. 21:21instance, like the community where you
  635. 21:23know, you you make you know, videos and
  636. 21:25courses etc. It doesn't have a native
  637. 21:27scheduling. So for something like this,
  638. 21:30you could just tell Codex to create a
  639. 21:32scheduled task for itself so that the
  640. 21:35day that you want it published, it will
  641. 21:36just use the browser on your own
  642. 21:38computer or go to school and post it at
  643. 21:40that time.
  644. 21:41>> That's so crazy. And then okay, so now
  645. 21:44you kind of you have this little
  646. 21:46flywheel going and you had mentioned
  647. 21:49newsletters and text-based posts and I
  648. 21:51want to talk about that cuz on
  649. 21:53Riverside, when you download the assets
  650. 21:55and again, like if you haven't used
  651. 21:56Riverside, this stuff is really easy as
  652. 21:58soon as you get into Riverside. When we
  653. 22:00say download the assets, like yeah,
  654. 22:02you'll you'll you'll be able to figure
  655. 22:03that out very easily. One of the assets
  656. 22:04is the transcript. So I'm assuming that
  657. 22:06that transcript can then get fed into
  658. 22:09Codex for it to create a newsletter
  659. 22:12version or maybe some like short-form X
  660. 22:14posts or things like that. Before we get
  661. 22:15into that, is there anything else on the
  662. 22:18video editing side of things before we
  663. 22:20get into the text-based posts?
  664. 22:21>> It does the short-form clips like you
  665. 22:24said based off of like the transcript.
  666. 22:25So it'll read the transcript, it'll say,
  667. 22:27"Okay, here were the memorable memorable
  668. 22:30golden nuggets." It'll clip those and I
  669. 22:32can even show you like the kinds of
  670. 22:34clips that it makes. Like it's really
  671. 22:36impressive. So now these clips on my
  672. 22:38YouTube, they didn't do that well. Okay,
  673. 22:40this one here it did like 1.3k views,
  674. 22:42but it's another touch point. Like it
  675. 22:43doesn't hurt you. And and if you spend a
  676. 22:45little more time, I'm sure you could
  677. 22:47make it even better, but this is
  678. 22:48entirely done by the agent here. You can
  679. 22:51see it has a title here. It has the
  680. 22:53transcription. It even has like, you
  681. 22:55know, this over here at the bottom. Like
  682. 22:57I didn't do any of this. And you know,
  683. 22:59it's 1.3k views. For your industry, for
  684. 23:01your niche, Is that valuable? I think
  685. 23:03so.
  686. 23:04>> Most people, like we're probably too
  687. 23:06like we've been doing content for a
  688. 23:07while. For most people, they would be
  689. 23:09like, "Yeah, 1.3k views is 10x what I'm
  690. 23:11getting right now." So, yeah, it's
  691. 23:13great.
  692. 23:13>> It's a It's amazing. And it's It costs
  693. 23:15you like no nothing on your end of like
  694. 23:17editing or anything like that. So, it's
  695. 23:18like might as well. And for that, so
  696. 23:21there's this other tools you could use
  697. 23:22once again to post cross-platform, etc.
  698. 23:25But, you could even tell uh your agent
  699. 23:27when it does the cross-platform posting
  700. 23:29like I have skills so that it knows the
  701. 23:32kind of way to format the the post on X.
  702. 23:35It knows how to post it for LinkedIn.
  703. 23:37Like it You You don't want the same kind
  704. 23:39of text for LinkedIn and X and and
  705. 23:41LinkedIn. So, and YouTube and and
  706. 23:42school. So, it contextualizes it to the
  707. 23:44platform. And then for the short-form
  708. 23:46clips, it has to do that here as well of
  709. 23:48like for Instagram, it can have this
  710. 23:50kind of description, but on YouTube
  711. 23:52Shorts, you don't have the ability to
  712. 23:54add like as big of a kind of description
  713. 23:56as you can on Instagram. So, once again,
  714. 23:58contextualized every platform. Once
  715. 24:00those are scheduled, so the long-form
  716. 24:02goes out, it gets posted to every
  717. 24:04platform. Short-form clips get
  718. 24:05scheduled. The next thing is turning it
  719. 24:07into a newsletter, which you can see
  720. 24:10here if you go to my website. So, this
  721. 24:13website is my personal website entirely
  722. 24:16managed by Codex. So, it has a scheduled
  723. 24:19task that updates this every Friday. So,
  724. 24:22like I did a video last week with the
  725. 24:25founder of Agent Phone. This guy built a
  726. 24:27way that you can give your agent an
  727. 24:29iMessage number, and you can text it.
  728. 24:31And my website was automatically updated
  729. 24:33to add his video here, read the
  730. 24:35takeaways uh done by the agent, like and
  731. 24:39then sign up for the newsletter so that
  732. 24:41you can actually get it in your email
  733. 24:43inbox, which is also done by the agent.
  734. 24:45So, like entirely done for me. I I don't
  735. 24:48do anything here. This is all run by
  736. 24:49itself.
  737. 24:50>> To follow the flow of like, "Okay, one
  738. 24:52YouTube video becomes all these smaller
  739. 24:54assets." So, that YouTube video, that
  740. 24:56becomes a newsletter issue. Can you show
  741. 24:59an example of what your newsletter
  742. 25:00actually looks like?
  743. 25:01>> Yeah, let me show you. So, I use this
  744. 25:03platform called Loops. They're another
  745. 25:04YC company. They have here, let me show
  746. 25:08you. Okay, so here inside of Loops, you
  747. 25:10have the way that you can set up a
  748. 25:12newsletter. This was the one that I did
  749. 25:14with like for Corey's video, and it's
  750. 25:16like, "Who runs the agent next month?"
  751. 25:18And it it just goes it generated this
  752. 25:20image here. It generated all this copy.
  753. 25:22It says, "Try this." It breaks down the
  754. 25:24video into actionable steps. It plugs
  755. 25:27our product. It gives the link to the
  756. 25:29video, and and it's pretty impressive
  757. 25:32cuz if you look at the metrics here, the
  758. 25:34open rate was 41%.
  759. 25:36>> That's so wild.
  760. 25:38>> Click rate was 3%. Pretty good.
  761. 25:40>> Yeah, these are
  762. 25:41great metrics.
  763. 25:43Damn, that's amazing. And you use Codex
  764. 25:45as well, and specifically you're using
  765. 25:47Astra? Or for dummies like me, can you
  766. 25:50explain that and and why?
  767. 25:51>> So, for Codex, yeah, I I use Astra. It's
  768. 25:55the it's their most advanced model, and
  769. 25:56it's the best at computer use. And then
  770. 25:58for the newsletter, I use loops.so, and
  771. 26:02Codex actually does have a plugin for
  772. 26:04this. You can use it with the plugin.
  773. 26:06It's like a MCP connector. And and then
  774. 26:08it can manage your whole newsletter
  775. 26:09using using Loops to send out the
  776. 26:11campaign, do all the management of
  777. 26:13analytics, etc. So, this this is only on
  778. 26:15your on your side. If you take the time
  779. 26:17to set this up, it's just going to get
  780. 26:18cheaper, better, faster. It's an asset
  781. 26:20that'll grow with you.
  782. 26:21>> I think like the next step here that you
  783. 26:24could take would be, okay, now how do
  784. 26:26you take this content and start to
  785. 26:29create even just a first draft of AI
  786. 26:32search content. So, as an example, a
  787. 26:35blog article that can live on your
  788. 26:37website, as well as a LinkedIn Pulse
  789. 26:39article, which is ranking really well
  790. 26:41right now in AI search. And you would
  791. 26:44probably need a few extra steps to just
  792. 26:46know how to actually optimize that
  793. 26:48content for AI search, but I I just
  794. 26:50imagine that like like this already is
  795. 26:52such a tight flywheel and then adding
  796. 26:55that extra step it's like now you just
  797. 26:57have this whole inbound content engine
  798. 27:00and the only thing that you have to do
  799. 27:03is to create the actual YouTube video
  800. 27:07which obviously like that's work in and
  801. 27:09of itself. It's not like that's
  802. 27:10necessarily easy to create a YouTube
  803. 27:11video. But before you would have to do
  804. 27:13that plus do the thumbnailing plus the
  805. 27:16like titles and the the cutdowns and
  806. 27:18everything else. So like just takes all
  807. 27:20that off your plate and actually that
  808. 27:22reminded me the last thing
  809. 27:24I wanted to show is the YouTube
  810. 27:25description cuz this is one of the
  811. 27:27little details that when you create a
  812. 27:28YouTube video then you have to create
  813. 27:29the description and it's just this like
  814. 27:32task that normally would take like 20
  815. 27:34minutes that becomes this unnecessary
  816. 27:37blocker and if you do it right then it
  817. 27:40adds a lot of value. It can help you to
  818. 27:41rank in AI search and so it is worth
  819. 27:43taking the time but it is just like one
  820. 27:45of these time consuming little tasks.
  821. 27:47This this was all also created with your
  822. 27:50Codex agent.
  823. 27:51>> Yeah, this this was all built by the
  824. 27:54Codex agent. Like I didn't do any of
  825. 27:55these timestamps. It even included all
  826. 27:57the links that all the tools that we
  827. 27:59talked about. It included links for all
  828. 28:01of them, added some hashtags, linked the
  829. 28:04podcast.
  830. 28:05>> How did it know to do all that? Like how
  831. 28:07did it know what an optimized
  832. 28:08description looks like?
  833. 28:09>> I didn't even tell it this part. This
  834. 28:11part I didn't I didn't even instruct it.
  835. 28:12It just knew. But yeah, so it might
  836. 28:14spontaneously know to do certain things.
  837. 28:16If it doesn't you could just tell it to
  838. 28:18and yeah like but otherwise this was all
  839. 28:20set up by by Codex and and I even forgot
  840. 28:23that it's also set up that like this is
  841. 28:25a podcast. When I publish it to YouTube
  842. 28:28it gets published to Spotify and Apple
  843. 28:31podcast as well and I forgot that that's
  844. 28:33even there because Codex set that up. So
  845. 28:36[laughter] like
  846. 28:37like I forgot that that was even a thing
  847. 28:38cuz it took the time to go set that up
  848. 28:40and do it for me. So yeah, I I it's like
  849. 28:43it is genuinely a flywheel and like you
  850. 28:45said here I show you one example here of
  851. 28:48how I turn this video into clips and and
  852. 28:49and newsletters and and other pieces of
  853. 28:51content. You have the whole AEO SEO side
  854. 28:54of it, too, that I'm going to start to
  855. 28:56incorporate now, because that's another
  856. 28:58part of like you could use the YouTube
  857. 29:00video as an asset to create the AEO and
  858. 29:02SEO. The best of use cases, the versus
  859. 29:04pages, the beehive, you know, the
  860. 29:06comparison kits, all of that. And then
  861. 29:08the final touches like you can have from
  862. 29:11this one YouTube video that you make,
  863. 29:13you can also have a way that you set up
  864. 29:15agents to measure, okay, who is
  865. 29:17commenting on the video? Can, based on
  866. 29:19the people who comment on the video, can
  867. 29:21we enrich and do people search on them
  868. 29:23to find their LinkedIn, what their
  869. 29:25business is, what are they selling, etc.
  870. 29:28Find the ICPs of the people in the
  871. 29:30comments, and then of those people, they
  872. 29:32then you cold outbound them. But you're
  873. 29:34not cold anymore, you're warm. So you're
  874. 29:35not wasting your time, and they know
  875. 29:37you.
  876. 29:37>> Yeah, this is what we do. We we also do
  877. 29:39like uh we call it warm calling, where
  878. 29:42we'll take people who engage with our
  879. 29:44organic content, enrich the data, get
  880. 29:46their phone numbers, and then call them,
  881. 29:48and they're always surprised, cuz we're
  882. 29:49just like, "Hey, what's up? Like the X
  883. 29:51algorithm brought us together. How's it
  884. 29:52going?" And they're like, "Dang, that's
  885. 29:54crazy." That we'll probably have to
  886. 29:55leave to another episode, cuz I'm like,
  887. 29:57this already, I think for people if they
  888. 29:59just focus on getting this set up,
  889. 30:01number one, it's going to break a lot of
  890. 30:02beliefs that they have about how
  891. 30:04difficult it is to set these things up.
  892. 30:06Number two, it's just going to start to
  893. 30:07give them leverage on their time, so
  894. 30:08they do get time back and can start to
  895. 30:10build out these additional flywheels. Uh
  896. 30:13and those we can save for a future
  897. 30:15episode. Again, if you like this
  898. 30:16episode, let us know in the comments,
  899. 30:17cuz then we could do uh another one. But
  900. 30:19in terms of this specific flywheel, is
  901. 30:21there anything else, any additional
  902. 30:22sauce you want to give to the audience
  903. 30:24before we wrap up?
  904. 30:25>> I would just say, you know, if already
  905. 30:28building with these tools, just like
  906. 30:30start doing it. Codex is obviously like
  907. 30:33an amazing place to start, and they're
  908. 30:35going to make it easier and easier. You
  909. 30:37can use Grokbot as well, so I ended up
  910. 30:39just taking all of those Codex bots and
  911. 30:42adding them into Grokbot as well. I even
  912. 30:44have like a agent in here in Grokbot
  913. 30:46that, you know, auto accepts people into
  914. 30:48the school community, bans people who
  915. 30:50are spamming inside of the school
  916. 30:52community. I would use all the tools,
  917. 30:54really, is is what I'm getting at is is
  918. 30:56I would just use everything and if you
  919. 30:58do, you just become 100x more output,
  920. 31:00you know, if whatever your current
  921. 31:02output is, just 100x that because you're
  922. 31:04using agents. And I think that's the
  923. 31:06opportunity today. It's It's not like
  924. 31:08it's a a new opportunity with like new
  925. 31:10things you could do. It's just like
  926. 31:11everything you could already do, you
  927. 31:13could just do more of it.
  928. 31:14>> Nick, thank you, man, for coming on, for
  929. 31:16taking your valuable time and sharing
  930. 31:18your knowledge with the audience. Where
  931. 31:20can people find more of you and learn
  932. 31:23more?
  933. 31:24>> Yeah, so I have a YouTube channel. It's
  934. 31:26Nick Vasiljevski, it's my name. I make
  935. 31:28content about how to build these agents
  936. 31:30for other businesses. You can set up an
  937. 31:32open claw or a Hermes agent on on our
  938. 31:34Orgo cloud computer, build it for a
  939. 31:36business, and then charge them 5K a
  940. 31:38month, manage everything for them.
  941. 31:40You're building them an AI employee. So,
  942. 31:42if you like content like that, check me
  943. 31:43out. YouTube, Twitter are my two most
  944. 31:46popular platforms.
  945. 31:47>> All right, that's the pod.
  946. 31:48>> Thank you, guys.

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What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.