The First App I Ever Built Makes $25K/Month — Transcript
Full transcript
- 0:00I went from a college student who had
- 0:01never built anything in his life before
- 0:03to creating my first project with over
- 0:05100,000 users and making $25,000 a
- 0:08month.
- 0:08>> This is Kian. He's 21, [music] still in
- 0:11college, and just 5 months ago, he
- 0:13shipped his very first [music] app idea
- 0:16to the world.
- 0:16>> I used Cursor to build the entire
- 0:18project. Took me about a week to build
- 0:20everything.
- 0:21>> What I love about his app idea is that
- 0:24it's dead simple. It's not some crazy
- 0:26trend or viral idea. It's just a useful
- 0:28tool for a very niche audience, which is
- 0:31why it's already making him $25,000
- 0:33[music]
- 0:34a month.
- 0:34>> If you have a tiny little problem, there
- 0:37are at least thousands, [music] if not
- 0:39tens of thousands of people out there
- 0:40with the exact same problem that you
- 0:42have.
- 0:42>> I asked Kian to come on to the channel
- 0:44to share everything, and in this
- 0:46episode, we'll dive into the incredibly
- 0:48simple app that he built, what everyone
- 0:50gets wrong about finding a good app
- 0:52idea, and his advice for how to go from
- 0:55idea to revenue in just a couple months.
- 0:58All [music] right, let's dive in. I'm
- 1:00Pat Walls, and this is Starter Story.
- 1:03All right, Kian, welcome to the channel.
- 1:05I'm stoked to have you on here. Tell me
- 1:06about who you are, what you built, and
- 1:08what's your story.
- 1:09>> Yeah, so my name is Kian, and I went
- 1:11from a college student who had never
- 1:12built anything in his life before to
- 1:15creating my first project with over
- 1:16100,000 users and making $25,000 a month
- 1:19in under 5 months by just vibe coding
- 1:21and posting on social media. Today, I'm
- 1:23excited to share more about how I was
- 1:24able to turn my hobby into a
- 1:26money-making machine and how I grew so
- 1:28fast.
- 1:28>> This is crazy. Usually, people don't get
- 1:31this lucky. They don't They don't hit it
- 1:33right on their first try, which is one
- 1:34of the reasons why I wanted to bring you
- 1:35on. Super cool app that you built, and
- 1:38it's absolutely crushing it in 5 months.
- 1:40Let's talk about that. Can you explain
- 1:41the app that you built in a few
- 1:42sentences, and then can you pull up your
- 1:44revenue screenshots to show that this is
- 1:46actually making $25,000 a month?
- 1:48>> Yeah, for sure. So, Tone Up is a website
- 1:51and a mobile app for guitarists that
- 1:53allows any user to sound like their
- 1:54favorite song in under 30 seconds. Every
- 1:56guitar, amp, and pedal board sounds
- 1:59slightly different or has slightly
- 2:00different settings. Tone adapts bridges
- 2:02the gap between guitarists and their
- 2:04gear, telling them exactly how to set up
- 2:06their rig to sound like any song they
- 2:08want. We have different tier
- 2:09subscriptions, so we have weekly prices
- 2:11for $10 a week, and we have annual plans
- 2:13for around $60 a year. Yeah, so we
- 2:15launched originally as a website, and
- 2:17then we also have a mobile app as well.
- 2:20So, combined revenue between the website
- 2:22and the mobile app, we've done over
- 2:23$25,000 in the past [music] 4 weeks.
- 2:26>> Yeah, so the last 4 weeks on the Stripe
- 2:27dashboard, you can see we've done around
- 2:2911 and 1/2 thousand dollars in revenue.
- 2:31Uh, this is the past 4 weeks on the
- 2:33mobile app, you can see we've done
- 2:34[music] another $14,000 and have over
- 2:37397 active subscribers all in the past
- 2:40month since we've launched the mobile
- 2:41app. So, this is my growth in the past 3
- 2:43months, we've done $45,000 on the
- 2:46website, and we have 1,400 new
- 2:48subscribers in the past 3 months.
- 2:50>> Okay, amazing growth. I mean, to do this
- 2:52all in 5 months is crazy. That's super
- 2:55fast. Last year around this time, you
- 2:57hadn't even started this app, which is
- 2:58super cool. So, let's talk about that.
- 3:00How do you even get to the place? I
- 3:02really I I You told me earlier that
- 3:04you're in college. How do we even get to
- 3:05the place where you've built an app
- 3:06that's making over $25,000 a month while
- 3:08you're in college?
- 3:09>> Yeah, so I was a completely normal
- 3:11college student majoring in CS at San
- 3:13Diego State University. I began learning
- 3:15the guitar about a year and a half ago,
- 3:17and I was immediately obsessed. I was
- 3:18playing the guitar almost every day. And
- 3:20in the fall, I began doing UGC content
- 3:23for brands to make some extra money on
- 3:24the side, which really opened up my eyes
- 3:26to the power of social media and taught
- 3:29me how to create viral content that gets
- 3:30attention.
- 3:31>> All right, cool. I like that. You
- 3:32usually don't hear You hear about people
- 3:33building apps, but typically you don't
- 3:35hear as much about people who are
- 3:36creating content and then they want to
- 3:38build an app. So, I think that's super
- 3:39cool. How did you then get the idea for
- 3:42this app? And then how did you know that
- 3:44it was something that could actually
- 3:45crush it?
- 3:46>> Yeah, so at the time, I was struggling
- 3:48to get internships. So, I went looking
- 3:50for a project to put on my resume. And
- 3:52loving the guitar at the time, I began
- 3:54brainstorming pain points that I faced
- 3:56while playing the guitar. And I realized
- 3:58I was using ChatGPT at the time to
- 4:00figure out how to get guitar tones, but
- 4:02it wasn't really all that accurate. And
- 4:03I talked to other guitarists on Reddit,
- 4:06on Instagram, mainly in comment
- 4:08sections, and many of them had the exact
- 4:10same problem, but there was no real
- 4:11solution out there. So, I knew if I had
- 4:13the problem and a few other guitarists I
- 4:15know also had the problem, there's
- 4:16probably millions of others out there
- 4:17that have the exact same problem.
- 4:19>> I love this app that Kion built. Why?
- 4:22Because it's simple and it solves a
- 4:24problem that he personally [music]
- 4:25experienced. But, here's the thing. Even
- 4:28if you build the best idea in the world,
- 4:30people still need to find it. And that's
- 4:33why I put together this free guide
- 4:35called $1 million attention. It's a
- 4:38massive resource packed with real
- 4:40examples and strategies [music] for
- 4:42getting eyeballs and attention on your
- 4:44product, which is the most important
- 4:46thing you can do in 2026. The goal of
- 4:48this resource is to help you stop
- 4:50building in silence and start getting
- 4:52your idea out there in front of real
- 4:54people. [music] So, if you're building
- 4:55something and you're ready to actually
- 4:57grow it, just head to the link in the
- 4:58description to get started for free. All
- 5:00right, let's get back to the episode.
- 5:02Nice. So, I I love that you built it
- 5:04from a place of like, "Hey, this is
- 5:06something cool that I could build that's
- 5:07useful for me." That I think that's
- 5:09always the best type of apps to build.
- 5:11It's just like a almost like a personal
- 5:13curiosity like, "Could I make something
- 5:15better than ChatGPT?" So, for anyone
- 5:17watching, that's a always a great reason
- 5:19to build an app which is I need [music]
- 5:20this. I have this problem. Let's talk
- 5:22about how you went ahead and built it.
- 5:24So, you had this idea. How did you
- 5:26actually build it and how long did it
- 5:27take to build the app?
- 5:28>> Yeah, so I had the idea for a few months
- 5:30actually. Over Thanksgiving break, I had
- 5:32some free time and I decided to build
- 5:35V1. Since it was literally the first
- 5:37thing I'd ever built, it took me about a
- 5:39week to build everything and get
- 5:41everything working properly. Nowadays, I
- 5:43would say the same project would take me
- 5:45a couple hours to build. And yeah, every
- 5:47line of code was Vibecoded. Not a single
- 5:49line of code has been written myself.
- 5:51So, I use Superbase for my database and
- 5:53Vercel for hosting and analytics,
- 5:56Mailgun for emails, uh Stripe for
- 5:59payment processing, and then for APIs, I
- 6:02use the OpenAI API and the Tavily web
- 6:05search API. And then I use CloudCode to
- 6:07do all of my code writing. And yeah,
- 6:09this is the web app stack that allows
- 6:11you to ship a web app tonight and get
- 6:13someone to pay for it as soon as
- 6:14possible.
- 6:15>> For the app, I also use Vercel for all
- 6:17of the back-end API routes. I use
- 6:18Superbase for the database as well. And
- 6:20then I use RevenueCat to track all my
- 6:22payments and subscriptions. I use
- 6:24Superwall for paywalls and AB testing
- 6:26different experiments, and it is built
- 6:28in Swift natively. [music]
- 6:30>> I mean, it just goes to show you how
- 6:31fast you can build stuff now. You just
- 6:33said, "Screw it. I'm going to build the
- 6:35iPhone app now after I've built the web
- 6:36app." And you built it really fast. And
- 6:38the mobile app you built has done over
- 6:3915,000 in the last month, which is just
- 6:41super crazy to think about. But I'm sure
- 6:43just building it didn't make all the
- 6:45customers come, right? Anybody can build
- 6:47a guitar app right now and they may not
- 6:49make a single dollar. So, let's talk
- 6:50about growth. How did you actually get
- 6:52users for this app? How did you get your
- 6:54first users and how did you kind of
- 6:55scale it out?
- 6:56>> Yeah, for sure. So, my marketing
- 6:58approach was dead simple. The first
- 7:00video I actually ever posted about Tone
- 7:02Adapt went viral overnight. And I
- 7:04realized quickly it's not just about one
- 7:06viral video, but it's about repeating
- 7:08that process consistently and turning
- 7:10that attention into real paying
- 7:12subscribers. So, my marketing approach
- 7:14was very simple. I posted media three
- 7:16times a day, reposted across as many
- 7:19platforms as I can, Instagram, TikTok,
- 7:21YouTube, Facebook, and I put my face
- 7:23behind the brand immediately to build
- 7:25trust with users from day one. And have
- 7:27them almost feel like they are joining
- 7:29the journey with me as I continue
- 7:30[music] to make improvements to the app,
- 7:32add more gear, and make the entire thing
- 7:34better. Once formats converted, I scaled
- 7:36those formats aggressively.
- 7:38>> You mentioned one thing that I thought
- 7:39was interesting is that you decided to
- 7:40put your face behind the brand
- 7:41immediately. Were you not like
- 7:43embarrassed to like put your face out
- 7:45there and like be super cringe or like
- 7:47had you already done that or what are
- 7:48your thoughts and advice for people who
- 7:50might be thinking of doing the same?
- 7:52>> Yeah, so the first video I posted was
- 7:53honestly super embarrassing. All of my
- 7:56friends saw it. Some of them were making
- 7:58fun of me a little bit, but once you get
- 7:59over that first video and it's on the
- 8:01internet for everyone to see, you
- 8:02realize it doesn't actually matter and
- 8:04every video after that first one,
- 8:05there's no embarrassment anymore.
- 8:06>> Okay, on that note, all your friends
- 8:08that saw your cringe video, I'm sure
- 8:10they were thinking, "I kind of want to
- 8:11do the same. I want to build an app. I
- 8:13want to make money online. I want to
- 8:14build something cool around a hobby that
- 8:17I picked up like guitar", which I think
- 8:18is super cool. If you were to start over
- 8:20based on everything that you've learned
- 8:21in the last 5 months, you have this
- 8:22really successful app and you had to
- 8:24start over right now based on everything
- 8:26you know about content, building,
- 8:28everything, what would be like your
- 8:30playbook to finding another app idea
- 8:32like this or just advice for anyone out
- 8:34there who's watching this who wants to
- 8:36do the same?
- 8:36>> Yeah, so I would tell them to pick a
- 8:38hobby or a niche that they already know.
- 8:40Pick something that you do every day or
- 8:43every week yourself. For me, that was
- 8:45learning the guitar. I've been playing
- 8:46the guitar almost every day for over a
- 8:48year before I thought about building
- 8:50Tone That Up. I think this matters
- 8:51because you understand and face the
- 8:53exact pain points that you're trying to
- 8:55solve without doing any market research.
- 8:57Technically, you are your own customer
- 8:59that you're targeting and you understand
- 9:00your niche better than anyone else.
- 9:02>> Yeah, I think a lot of people
- 9:04underestimate like how like cool of
- 9:06little hobbies or passions or interests
- 9:08that they have and they don't even think
- 9:09[music] that there could potentially be
- 9:10like a business idea there and they
- 9:12think, "Oh, I don't have any passions. I
- 9:14don't have any hobbies." But if you do
- 9:16have something that you enjoy, let's say
- 9:18it's not guitar, but it's um you know,
- 9:20running or something like that, [music]
- 9:21how would you go and find an actual app
- 9:24worth building around that [music]
- 9:26hobby?
- 9:27>> Yeah, so in whatever hobby that you have
- 9:29in your life, there could be a tiny
- 9:31little pain point where there's no
- 9:33solution or a slow process or inaccurate
- 9:36results, any convenience at all. You can
- 9:38make something out of that and that's a
- 9:39business opportunity. So, I came up for
- 9:41the idea for Tone Adapt simply because I
- 9:43was using ChatGPT to get tones and there
- 9:45was no real product that was doing the
- 9:47same thing yet. There's a lot of people
- 9:49out there, so chances are if you have a
- 9:51tiny little problem, there are at least
- 9:53thousands if not tens of thousands of
- 9:55people out there with the exact same
- 9:57problem that you have.
- 9:58>> I talked to a lot of people, they have
- 9:59maybe an idea, but they almost have this
- 10:02like obsession with perfection and they
- 10:04build all these features and it ends up
- 10:07being this like thing that doesn't even
- 10:09really work that well. What would be
- 10:10your advice around that?
- 10:11>> Yeah, I'd say ship V1 on the web right
- 10:14now. You can ship a web app today and
- 10:16get someone to pay for your product by
- 10:18tonight if you ship on the internet.
- 10:19Don't spend hours picking a logo, don't
- 10:22polish anything, just build something,
- 10:24put it on the internet and charge money
- 10:25for it. You'll be getting revenue from
- 10:27day one and feedback for improvements
- 10:29when you eventually build out the mobile
- 10:30app. I'd say post about it every single
- 10:32day on social media. This is where I see
- 10:35so many people quit. They build an
- 10:36amazing product, it looks beautiful, it
- 10:39solves a great problem and they never
- 10:40get anyone's eyes on it. Commit to
- 10:42posting three times every single day for
- 10:44at least a month and I guarantee you
- 10:46will make money and get users. Show your
- 10:48product solving something in real time
- 10:50and you might not go viral on day one,
- 10:52but you'll figure out which formats
- 10:53convert and which don't. If you aren't
- 10:55posting your product for people to see,
- 10:57then nothing [music] else here matters.
- 10:58You honestly don't even think about what
- 11:00you're posting. Any content is better
- 11:02than no content at all. Every time you
- 11:03post content, someone is seeing it and
- 11:05someone will be willing to go and use
- 11:07your app. Once you find a piece of
- 11:08content that works, this is where it
- 11:10gets a little bit easier. Your first
- 11:12piece of content that converts is now
- 11:14your template for everything else that
- 11:15you're about to do. Remake it 50 times
- 11:17with tiny variations, hire UGC creators
- 11:20to copy that exact same format 60 times
- 11:22a month. Put money behind it on Meta ads
- 11:24and TikTok ads. Once you find this
- 11:26format that converts, you need to ride
- 11:28it until it dies. That's [music] the the
- 11:30formula. You need to post relentlessly,
- 11:32so you have one winner, take that one
- 11:34winner, and pour gasoline on it until it
- 11:36doesn't work anymore, and then repeat.
- 11:38>> All right. So, I mean, one thing that I
- 11:40love about this kind of playbook that
- 11:42you shared is just posting content every
- 11:44single day. There are a million tone
- 11:47guitar tone and tune apps. I'm looking
- 11:49on the App Store right now, but yours
- 11:51shows up after the sponsor results as
- 11:54number two for the keyword guitar tone,
- 11:57and there's a lot of reasons why, but I
- 11:59think one of them is that you just been
- 12:00sharing it so much on social media. Like
- 12:02you mentioned, two to three clips a day.
- 12:05That is going to make you stand out in
- 12:06this sea of guitar tone apps. And as AI
- 12:09coding gets even more easy, there's
- 12:11going to be even more of them. So, how
- 12:12do you stand out? Creating content. On
- 12:14that note, I would love to actually see
- 12:16this app. I was about to download it,
- 12:18but maybe you can give me a quick demo
- 12:19of how it works, and I'd just love to
- 12:21see cuz I used to play the guitar. I
- 12:23would have loved to have this back in
- 12:24the day, but yeah, give me a quick demo
- 12:26of what it does.
- 12:27>> Yeah, for sure. So, this is Tone Detect,
- 12:29and this is the main page that users
- 12:31will be using. Down here, the user will
- 12:33input whatever guitar that they play on,
- 12:35and whatever amp that they play on. We
- 12:36have over 1,500 guitars and 2,000 amps
- 12:39in the database, so most users are
- 12:41covered. Down here, you could add any
- 12:43built-in amp effects or any pedals that
- 12:45you might have as well. And then, you
- 12:47will look up whatever song that you want
- 12:49to sound like. For example, if I want to
- 12:50get the tone of Hotel California by The
- 12:53Eagles, I'll come down here and search
- 12:54it up, and then you click research. And
- 12:56you can see in under 30 seconds, you
- 12:59will get the entire original gear that
- 13:01the original artist used to record the
- 13:03song, his guitar, pickups, amp, and
- 13:06it'll estimate the amp settings that the
- 13:07original artist was using on the record.
- 13:09It'll also show you the entire effects
- 13:12and pedals section as well. And then,
- 13:14this is the main selling point for
- 13:16users. We adapt the guitar tone to the
- 13:18user's gear. So, you could see we'll
- 13:20recommend presets that the user should
- 13:22use because that's what they have on
- 13:23their amp. We'll show them the pickup
- 13:25choice, and we'll show them how to set
- 13:26up their amp sound just like the song.
- 13:28You can see the adjustments between the
- 13:30original song and the user's gear. We
- 13:32also show them how to set up their
- 13:34signal chain and other amp effects as
- 13:36well.
- 13:36>> This is awesome. I mean, I think it's
- 13:37super cool. We talked to a few founders
- 13:40who do just tools that help in the music
- 13:43industry or music production process.
- 13:45Like we interviewed this one guy, it's
- 13:47more event production, but he has like a
- 13:48timer for being on stage. We interviewed
- 13:51another guy who does AI-generated music
- 13:53videos for artists so they can save on
- 13:55music video costs. There's all sorts of
- 13:57cool ideas. So, if you're watching this
- 13:59and you are passionate about music or
- 14:02instruments or or something in that
- 14:04space, or it can even be out of that
- 14:05space. There's just so many cool ideas
- 14:07like this that clearly can do well. This
- 14:09app you're making over $25,000 a month,
- 14:11which is awesome. The last question that
- 14:12we ask everyone who comes onto the
- 14:14channel is, if you go back in time
- 14:16before you decided to build this app,
- 14:18and obviously worked out great for you,
- 14:20what advice would you give to your
- 14:22younger self or to anyone watching this
- 14:24who wants to do the same?
- 14:26>> Yeah, I would tell you to start posting
- 14:28on social media today. It doesn't have
- 14:29to be for a specific product, or you
- 14:31don't have to be selling anything. Just
- 14:32start posting on social media. It will
- 14:34open up so many doors for you. I think
- 14:36it's the most valuable skill that anyone
- 14:38can have in today's world.
- 14:40>> Yeah, I agree. I mean, we talked to so
- 14:41many founders on here. Feels like eight
- 14:43or nine out of 10 founders I ask, "How
- 14:46do you grow?" TikTok, Instagram, social
- 14:49media. It's the number one skill to
- 14:50grow. So, you might as well, even if you
- 14:52hate it, you might as well figure it out
- 14:53and learn it, cuz that's how businesses
- 14:55grow these days. Thank you, Kian, for
- 14:56coming on and sharing everything, even
- 14:58though you didn't have to. Appreciate
- 14:59you coming on and inspiring the world
- 15:01with this awesome business idea.
- 15:03>> Thank you, guys.
- 15:04>> Gus, producer of Starter Story, what did
- 15:06you think of Kian and this guitar tone
- 15:09tuner app that he built?
- 15:10>> I know, so simple, right? I mean, that's
- 15:12kind of the like That's my takeaway.
- 15:13It's like, man, what a cool like little
- 15:16idea, you know? I used to play guitar in
- 15:18college. I actually taught myself how to
- 15:19play guitar. I used to use this website
- 15:21called like it was like free guitar
- 15:23lessons.com and that's how I learned
- 15:25taught myself. So I know it's different
- 15:27but it just reminds me like man there's
- 15:29like riches and niches, right? Like his
- 15:31is his isn't even like a learn guitar
- 15:33app, it's just like a match the sound.
- 15:36>> [laughter]
- 15:37>> So anyways, I'm super impressed. He just
- 15:38seems like a chill dude. Yeah, I don't
- 15:40know. Those are I'm rambling but those
- 15:41are some thoughts.
- 15:42>> Yeah, no you mentioned something smart I
- 15:44thought which was it doesn't teach you
- 15:46how to use the guitar which is like a
- 15:47crazy app like you know that that would
- 15:49be like a really ambitious project. It's
- 15:51just something that helps you match the
- 15:52tone. It's simple. You could build that
- 15:54pretty easily. I bet you could go build
- 15:55it right now. I think that sometimes
- 15:57people doubt that such a small idea can
- 15:59make a lot of money and that's one of
- 16:00the reasons why I really wanted to do
- 16:02this interview is he pulled up his
- 16:04revenue dashboard and showed it, right?
- 16:05There are enough guitar players out
- 16:07there that want to match their tone and
- 16:09need to solve that problem enough to pay
- 16:10for it that that is enough. And this is
- 16:12the change that's happening right now in
- 16:14this world which is you can build that
- 16:16so easily now with AI five coding tools
- 16:19someone like him who didn't have a whole
- 16:20lot of experience as long as you have an
- 16:22idea because you could just build it.
- 16:24>> Yeah yeah just it's a good reminder that
- 16:25like any you know I don't want to say
- 16:27like any ideas a good idea as long as it
- 16:30solves like a painful problem even if
- 16:32it's just for you like he said there's a
- 16:34good chance someone else out there has
- 16:35probably had the same feeling or like
- 16:38man I wish this existed that's probably
- 16:40that's all that's what he said, right?
- 16:41And um it's just a good reminder. I
- 16:44don't know like the the AI coding has
- 16:46made it so like you can kind of create
- 16:47any idea really fast and that's It's a
- 16:50really it's really cool, you know, I
- 16:51think that's really cool.
- 16:52>> Yeah and right now we're on this like AI
- 16:55can create anything that's really cool
- 16:57but what's going to happen is a lot of
- 16:58everyone's going to be able to build
- 16:59anything and there'll just be this flood
- 17:02this sea of apps. I'm sure it's already
- 17:04happening right now but it's going to be
- 17:06way way crazier in one, two, five years.
- 17:09So why does his app win? Well, it was
- 17:11this content he created, right? One to
- 17:13three Tik Toks or Instagrams that he was
- 17:15posting every single day and he actually
- 17:17had a background in UGC. So, I would go
- 17:19and look at his channels and see what
- 17:21the type of content that he created. Go
- 17:23all the way to the end and look at the
- 17:24first one that he created. And on that
- 17:26note, we have our million-dollar
- 17:28attention guide that I wanted to share
- 17:30with you. This has a bunch of examples
- 17:32and strategies for how to get eyeballs
- 17:34and attention on your product. If you
- 17:36want to get it, this is the stuff that
- 17:38matters. Ideas are important, but
- 17:40getting attention in the sea of
- 17:42AI-generated tools is the most important
- 17:45thing that you can do. So, click that
- 17:46link [music] in the description if you
- 17:47want to get that guide right now. It's
- 17:48100% free. Let us know what you thought
- 17:50about this episode. Otherwise, we will
- 17:53see you in the next one. Peace.
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