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The Fastest Way To Online Income (Stop Doing This) — Transcript

by Ross Minchev · 2,829 words · 431 segments · language en · Watch on YouTube

Full transcript

  1. 0:00Over the years, I probably made a couple
  2. 0:01of millions of dollars doing online
  3. 0:03business. And recently, I've been
  4. 0:05thinking, what is the key to consistent
  5. 0:07money online? How is someone starts from
  6. 0:10zero and starts making money or starts
  7. 0:12an online business? This video, what
  8. 0:14we're going to do, we're going to see
  9. 0:16the fastest way to online income. What
  10. 0:18is the fastest way to make money online?
  11. 0:21The profile question is product or
  12. 0:23audience first? Which one comes because
  13. 0:26when I was getting started, I was
  14. 0:27thinking, oh, I have to create a
  15. 0:29product, then I have to sell it. But
  16. 0:31then, it hit me. I can create the
  17. 0:33perfect product. I create I can create
  18. 0:35the most beautiful product, but if I
  19. 0:36don't have people who are going to see
  20. 0:38it and who are going to buy that this
  21. 0:40product, I don't have anything. So, what
  22. 0:43is first, audience or product? This is
  23. 0:46why I actually started affiliate
  24. 0:48marketing because I didn't want to
  25. 0:49create the product. I already had the
  26. 0:51product. Someone else created it. And
  27. 0:53then, I had to just bring the audience.
  28. 0:55But that's again a slippery slope
  29. 0:57because even if I made a lot of money
  30. 0:59with affiliate marketing, I was left
  31. 1:01with nothing by the end of it because I
  32. 1:03didn't own anything. I didn't own the
  33. 1:05product. So,
  34. 1:07most people actually build a shiny
  35. 1:09product first and they spend weeks and
  36. 1:11months to perfect it, to make it
  37. 1:14amazing, the perfect course or the
  38. 1:16perfect app or the perfect store on
  39. 1:19Shopify, etc., etc. But they have no
  40. 1:22audience or traffic.
  41. 1:23>> [music]
  42. 1:23>> And of course, when they try to launch
  43. 1:25the product, zero sales and then they
  44. 1:28pay for ads to find out nobody wants it.
  45. 1:30That's actually the worst thing you
  46. 1:32could do because yes, it's kind of
  47. 1:34lucrative to spend money on meta ads or
  48. 1:36any other ads because you you think
  49. 1:39logically. Logically, you think, okay,
  50. 1:41even if you don't have an audience, I'm
  51. 1:43going to spend this kind of money and
  52. 1:44Facebook's going to bring me some
  53. 1:45people. But guess [music] what? If your
  54. 1:47product sucks, even if you pay Facebook
  55. 1:50money to bring you people, they will not
  56. 1:52buy it because your product
  57. 1:54it's not good. Quibi raised [music]
  58. 1:561.75 billion almost 2 billion dollars
  59. 2:00and shut down in 6 months after the
  60. 2:02launch. Quibi was a short-form media
  61. 2:05streaming platform founded in August of
  62. 2:072018. They don't exist anymore and they
  63. 2:10raised $2 billion. They launched and
  64. 2:14after 6 months, boom, nobody wanted it.
  65. 2:16That's a very very painful [music]
  66. 2:18lesson. I actually did it, too. I spent
  67. 2:20over $100,000
  68. 2:22building a software SaaS.
  69. 2:24It's called Clickera and it flopped. I
  70. 2:26actually spent 2 years perfecting this
  71. 2:29software, building it. It had so much so
  72. 2:32many functionalities. We had funnel
  73. 2:34builders, we had website builders, we
  74. 2:37had
  75. 2:38places to do automations and there we
  76. 2:40go, automate your marketing, sending
  77. 2:42emails, sending this and that and SMS
  78. 2:44and messages and contacts and blah blah
  79. 2:47blah blah. And guess what? I spent so
  80. 2:50much time bringing more and more
  81. 2:53features than I actually forgot the most
  82. 2:55crucial part. Did anyone want what I was
  83. 2:58building? Because
  84. 3:00I was spending time and money cuz I had
  85. 3:01developers. I didn't even create a focus
  86. 3:03group. Instead, I should have made just
  87. 3:06a an MVP, a minimum viable product, and
  88. 3:09send it out to the masses and say, "Hey,
  89. 3:11do you like the page builder?"
  90. 3:13Get answers, get the feedback and then
  91. 3:15if they say yes, I keep building. If
  92. 3:16they say no, I change it. But what I
  93. 3:18did, no, I built everything at once for
  94. 3:222 years. So, what to do instead? Stop
  95. 3:24building right now and get an audience
  96. 3:27first. Ask them what they like, what
  97. 3:29they need, and then sell the need. Sell
  98. 3:32them what they want. It's I know it
  99. 3:34sounds simple, but very few people
  100. 3:36actually do it. Getting with the first
  101. 3:38step, stop building. No market needed is
  102. 3:41a top killer of probably 50% 42% of the
  103. 3:45new startups and the new businesses. And
  104. 3:48I have a research here from a CB
  105. 3:50Insights, the top three reasons why
  106. 3:52companies fail when they launch. First
  107. 3:55reason is run out of cash, but the
  108. 3:57second reason is no market needed.
  109. 4:00Nobody asked for this app, nobody asked
  110. 4:02for this service. Nobody asked for your
  111. 4:04website. On top of this, AI made
  112. 4:07building so cheap that everybody can
  113. 4:11build now anything. Whatever you think
  114. 4:13of, you can build it. So, new
  115. 4:14subscription apps. In January 2022,
  116. 4:18there were about 2,000 a month. This is
  117. 4:20from the App Stores. And new
  118. 4:22subscriptions now in 2026 in January,
  119. 4:2514,700
  120. 4:27plus a month. So, way, way more. And
  121. 4:30guess what? Apps launched in 2025 or
  122. 4:33later, they just take 3% of the
  123. 4:35subscription revenue. You know why?
  124. 4:38Because people already use the apps
  125. 4:40they've been using for years.
  126. 4:41Unfortunately, it's very difficult to
  127. 4:43take
  128. 4:44um to change person's habits. And think
  129. 4:46about yourself. Think about
  130. 4:48like what kind of apps do you use? Like
  131. 4:51you've been using especially I I've been
  132. 4:53using the same apps for years. And it's
  133. 4:55very difficult to change your habits.
  134. 4:57And I've actually recently watched a
  135. 4:58video on YouTube. A person was actually
  136. 5:00explaining this phenomena that people
  137. 5:04trust new apps less and less and less
  138. 5:07and less. And they stick to the old apps
  139. 5:09they've been using. booking.com,
  140. 5:11Instagram, WhatsApp, maybe Viber, and a
  141. 5:15couple of other apps for checking
  142. 5:17[music] your stats like heartbeat heart
  143. 5:19beat, steps, etc. And actually I'm using
  144. 5:22the step steps up from the iPhone. I
  145. 5:24don't even have an app for that. So, AI
  146. 5:26builds the thing, but it cannot give you
  147. 5:29anyone to sell it to. It cannot bring
  148. 5:31you the audience. Yeah, it sounds cool.
  149. 5:33It looks fancy. It looks amazing. I
  150. 5:35actually in fact built a couple of fancy
  151. 5:36softwares. Dragonly. Looks amazing.
  152. 5:39Looks pretty cool. I'm using it
  153. 5:40actually. But guess how many people are
  154. 5:42using it? Not very not not a lot.
  155. 5:45It's fancy. It creates thumbnails for
  156. 5:47YouTube, but you know,
  157. 5:49it's actually me in the thumbnails. I
  158. 5:51vibe coded it. Next step is to get an
  159. 5:53audience. It's free and it never has
  160. 5:57ever been easier to start from zero in
  161. 5:592026.
  162. 6:01My Facebook group grew from zero to
  163. 6:0441,000 people in less than 4 months,
  164. 6:08guys.
  165. 6:09Facebook promotes it for free. People
  166. 6:11forget how powerful Meta is. You create
  167. 6:13a brand new group on Facebook, on Meta,
  168. 6:16and strangers will start joining
  169. 6:19organically. Your only job is to be
  170. 6:21active in your group. And this is free
  171. 6:24traffic, and people neglect this free
  172. 6:26traffic. Why? Because you got caught up
  173. 6:29in the shiny objects. Oh, maybe it's
  174. 6:31TikTok now. Maybe it's Instagram. Maybe
  175. 6:33it's faceless YouTube channels. Yeah,
  176. 6:35this is cool. They make money, for sure.
  177. 6:37But the easiest without putting a lot of
  178. 6:40effort, because TikTok and Instagram and
  179. 6:42YouTube require you to start creating
  180. 6:44videos and start putting content, which
  181. 6:46is fine. I mean, I do it. A lot of
  182. 6:48people do it. But it takes time. And it
  183. 6:50takes uh work. You have to do it. But on
  184. 6:54the other hand, Facebook doesn't require
  185. 6:56pretty much anything. Just a couple of
  186. 6:59maybe minutes a day to answer other
  187. 7:01people's comments, and I can show you.
  188. 7:02Here's my group, 41,000 members, AI
  189. 7:05Affiliate Intelligence. I started this
  190. 7:07group from scratch, from zero members.
  191. 7:10And I started being active. I started
  192. 7:13posting. Then Facebook and even right
  193. 7:15now, you see, I have pending posts, and
  194. 7:17I have members requests, 70 members. And
  195. 7:19I stopped promoting this community or
  196. 7:21group many, many years ago, and Facebook
  197. 7:24still [music] brings me people, 70. I
  198. 7:26have to approve them, actually. So,
  199. 7:28yeah.
  200. 7:29But yes, don't neglect your free
  201. 7:33sources. This does not cost you
  202. 7:35anything. It's literally zero. And to
  203. 7:38create it, it takes maybe under 40
  204. 7:41seconds. You just click [music] these
  205. 7:43bars here, Facebook menu, and then you
  206. 7:45go and you click groups, and then you
  207. 7:47click create a new group. That's it.
  208. 7:50Name it. Use AI for the image here, and
  209. 7:54you're going [music] to have your free
  210. 7:55traffic source in a couple of months.
  211. 7:57It's not magic. You obviously have to be
  212. 8:00active in that group. You have to post
  213. 8:02frequently. And another thing, YouTube.
  214. 8:04I was talking about faceless channels,
  215. 8:05but what about channels with a face? My
  216. 8:08YouTube channel grew from zero,
  217. 8:09literally zero, to 164,000 subscribers.
  218. 8:13And you know what's the weirdest part? I
  219. 8:15didn't speak [music] English. English is
  220. 8:17not my first language. You can by the
  221. 8:19way tell by my accent and the wording
  222. 8:21I'm choosing and using. Sometimes I
  223. 8:24would stutter stutter, maybe. And you
  224. 8:26see now?
  225. 8:27>> [music]
  226. 8:27>> So, there is no excuse. If you're an
  227. 8:30English speaker, native, maybe you're
  228. 8:31American, maybe you're from the UK,
  229. 8:33maybe from Australia. There is no excuse
  230. 8:36to not make it. If I was able to make it
  231. 8:38without even speaking English, you don't
  232. 8:39have an excuse. Start a YouTube channel.
  233. 8:42And nowadays with AI you can start one
  234. 8:44pretty much even without using your
  235. 8:45voice. You can just type text, use a
  236. 8:47voiceover, use AI, use hygiene or
  237. 8:49Hicksfield. Just start creating videos.
  238. 8:51Starting from nothing is kind of
  239. 8:53difficult. Starting from zero is kind of
  240. 8:54difficult. So, from week one, what you
  241. 8:56need to do is pick one person or one
  242. 8:59personal avatar. For example, I picked
  243. 9:02affiliate marketing, but you can pick
  244. 9:04new moms who want to work from home,
  245. 9:07okay? Or something else, accounting,
  246. 9:09whatever might be. My My thing was
  247. 9:12affiliate marketing, but not only
  248. 9:13affiliate marketing. It was very
  249. 9:15specific. ClickBank affiliate marketing.
  250. 9:18This is very narrow. This is very niche.
  251. 9:20So, that's [music] what you you have to
  252. 9:21think about. Subcategory of a category
  253. 9:23of a category. So, let's say sports,
  254. 9:27then from sports you go to mountain
  255. 9:29biking, and then from mountain biking
  256. 9:31you go to mountain biking for women. See
  257. 9:33how narrow this down is?
  258. 9:35Then you start a free Facebook group for
  259. 9:38them. [music] This is the second step.
  260. 9:40Just start a free Facebook group for
  261. 9:42mountain bikers. I actually have this
  262. 9:44example as well. I have a Facebook group
  263. 9:45for mountain hikers,
  264. 9:47which is pretty [music] cool good. We
  265. 9:49don't have that many people there,
  266. 9:50around 5,000 people, but it grows. It's
  267. 9:53growing constantly. Then [music] post
  268. 9:55one helpful video on YouTube, either
  269. 9:57showing your face or not showing your
  270. 9:59face. It could be just screen share with
  271. 10:01a presentation explaining something. It
  272. 10:04could be a tip, it could be an advice or
  273. 10:07where the best tracks are in the
  274. 10:08mountain in the mountains. Where is the
  275. 10:10best place to [music] mountain biking,
  276. 10:12right? It could be just some advice.
  277. 10:14Then a technique, maybe you you know
  278. 10:17which one is the best bike to buy. What
  279. 10:20is the best brand? What kind of brakes
  280. 10:21you need for steep terrains? Something
  281. 10:25useful. And then invite viewers to the
  282. 10:28group as well. YouTube channel and the
  283. 10:31Facebook group, they kind of share
  284. 10:33audience, meaning you promote your
  285. 10:36audience
  286. 10:37>> [music]
  287. 10:37>> and your YouTube channel on group and
  288. 10:40vice versa. You promote your Facebook
  289. 10:42group on your YouTube channel. So, now
  290. 10:44you have cross traffic across all those
  291. 10:47two channels, which is amazing. So, just
  292. 10:50to simplify it, in my YouTube videos I
  293. 10:52would
  294. 10:53briefly mention, "Hey, by the way, I
  295. 10:55have a Facebook group about affiliate
  296. 10:57marketing. You can join." [music]
  297. 10:58And when I have a new video on YouTube,
  298. 11:01I'll post it in the actual Facebook
  299. 11:03group and say, "Hey, by the way, I have
  300. 11:05a new YouTube video. Go and watch it."
  301. 11:07And this way YouTube feeds me audience
  302. 11:09to Facebook and Facebook feeds me
  303. 11:11audience to YouTube. So, they kind of
  304. 11:13work with each other. Step three is to
  305. 11:15ask them. Your audience tells you what
  306. 11:17they want. They will help you to
  307. 11:18fine-tune your product. And you're going
  308. 11:21to fine-tune it around their issue,
  309. 11:23around their desires, around their
  310. 11:24problems they're experiencing. So,
  311. 11:26you're not going to build it something
  312. 11:27from scratch, you're going to build
  313. 11:29something people actually want.
  314. 11:32Before you build it, ask three things.
  315. 11:35What are you stuck on right now? Let's
  316. 11:37say your mountain bikers, they're stuck
  317. 11:39on something, I don't know.
  318. 11:40They need new bikes or they don't know
  319. 11:42how to backflip when they jump or
  320. 11:45something like that. Then, what have you
  321. 11:47already paid for? Did you buy any
  322. 11:49courses to teach you how to backflip?
  323. 11:51Did you buy any special gear or
  324. 11:54equipment to help you do it? And then
  325. 11:57thirdly, would you buy this today if I
  326. 11:59had the answer? If I know how to
  327. 12:01backflip and if I can teach you, would
  328. 12:03you buy this today? Having an audience
  329. 12:05isn't enough. You have to ask them.
  330. 12:08Literally, you ask them, "Hey, by the
  331. 12:10way, have you thought about this or have
  332. 12:12you thought about a ClickBank course?
  333. 12:14This is how I actually created my
  334. 12:16ClickBank course because people started
  335. 12:18asking me, "Hey,
  336. 12:19>> [music]
  337. 12:19>> what is ClickBank? How does it work?
  338. 12:22Where have you learned it?" And I
  339. 12:23actually learned it by myself. I didn't
  340. 12:26buy any course even though I bought
  341. 12:27courses about affiliate marketing, about
  342. 12:29the marketing and copywriting. I didn't
  343. 12:31learn ClickBank
  344. 12:33from any course. So, I actually created
  345. 12:35because people started asking me, "Hey,
  346. 12:36man, can you show me? Can you show me?"
  347. 12:38So, yeah, I actually built it. And then,
  348. 12:41step four [music] is sell it. Sell it to
  349. 12:43them. Sell the product. Sell the desire.
  350. 12:45And guess what? Now, the product is not
  351. 12:46a bet. You're not betting on something.
  352. 12:49It's an order they actually asked for.
  353. 12:51Mr. Beast, he makes $250 million from
  354. 12:55his chocolates. I know this is a very
  355. 12:58brief example. Mr. Beast is, yeah, very
  356. 13:01well known, but he didn't start with the
  357. 13:03chocolate. He started [music] with the
  358. 13:05audience and then he created the
  359. 13:07chocolate and then he sold the
  360. 13:08chocolate. Another example, Morning
  361. 13:11Brew, they didn't have anything to sell
  362. 13:13for years. They were just sending emails
  363. 13:15and this is from Morning Brew
  364. 13:17themselves. Their only job was to reach
  365. 13:20a million readers without selling
  366. 13:22anything. They were just writing emails
  367. 13:25and that's it and that's from the CEO.
  368. 13:27We did nothing besides write, sell, and
  369. 13:29grow the daily email newsletter. That's
  370. 13:32what we did, [music] not sell products.
  371. 13:34And so, audience first, that's your best
  372. 13:37bet. Not even a bet, it's something
  373. 13:39[music] that you can rely on for years
  374. 13:41to come. You can always use meta ads, of
  375. 13:43course. [music] You can use that. You
  376. 13:45can actually start with meta ads, but I
  377. 13:47was promoting something that was already
  378. 13:49proven.
  379. 13:50When you're into affiliate marketing,
  380. 13:52you're not just betting on a product if
  381. 13:53it's going to be
  382. 13:55sold or if it's going to sell. You
  383. 13:57already know that the product is selling
  384. 13:59because when you have access to
  385. 14:01affiliate networks such as ClickBank or
  386. 14:04other affiliate networks, DigiStore24,
  387. 14:06the actual affiliate account managers,
  388. 14:08they would tell you, "Hey, this product
  389. 14:10is performing or this product was tested
  390. 14:13by the actual owner. They're [music]
  391. 14:14making sales." so respectively, it's
  392. 14:16very likely for you to make sales, too.
  393. 14:19So, now I have a piece of mind and I can
  394. 14:21spend money on ads on Meta to promote
  395. 14:24this product and hopefully make money.
  396. 14:26But, I'm not just creating a product
  397. 14:28from scratch and hoping,
  398. 14:30fingers crossed, [music]
  399. 14:31for someone to buy it. And so, right
  400. 14:33now, I'm actually building a brand new
  401. 14:35community for free to teach you exactly
  402. 14:37this, what I'm showing you in this
  403. 14:38video, how to go from zero to building
  404. 14:40your own audience and then selling it
  405. 14:42and making a pretty good online income.
  406. 14:45It's called the Content Lab and you can
  407. 14:47check it from the first link in the
  408. 14:49description. Join for free. What you're
  409. 14:51going to learn here is starting from
  410. 14:53zero, building your free resource, and
  411. 14:56then selling a product, which you're
  412. 14:58going to see how you can build it to
  413. 15:00your audience. So, first, you're going
  414. 15:02to build an audience and then you're
  415. 15:04going to sell them a product. And not
  416. 15:05only that,
  417. 15:07you're going to build something you're
  418. 15:08proud of, and you're not not going to
  419. 15:10have any remorse selling it to your
  420. 15:13audience. [music] So, go to the first
  421. 15:15link in the description, join the
  422. 15:16Content Lab, and let's together, you and
  423. 15:18I, build something amazing that people
  424. 15:21love and admire, and then they share
  425. 15:24with their friends.
  426. 15:25I'll see you in my next video, which is
  427. 15:26here in this top corner, where I'm going
  428. 15:29to show you another amazing technique on
  429. 15:31how
  430. 15:32you can make some online income. I'll
  431. 15:34see you there.

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