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The EXACT System to Blow Up on YouTube in 90 Days — Transcript

by Aprilynne Alter · 4,488 words · 660 segments · language en · Watch on YouTube

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0:00I'm about to show you the 90-day YouTube
0:01challenge that led to the two biggest
0:03growth spurts of my entire YouTube
0:05career. The first time I followed it, it
0:07got me monetized. The second time, it
0:09broke me through major plateau and
0:11eventually led to me hitting 100,000
0:13subscribers. This is the most effective
0:15system I have ever used for growing on
0:17YouTube. And while it won't be easy, if
0:20you actually follow through on what
0:21we're about to cover, this could be one
0:23of the most impactful videos that you
0:25watched this year. So, grab a notebook
0:27and something to write with, and let's
0:29get into it. So, this challenge is split
0:31into 12 weeks, which are divided into
0:33three core phases, each with its own
0:35focus and its own upload schedule. We'll
0:37be using a default upload schedule of
0:39one video per week, but don't worry if
0:41you currently post more or less than
0:42that. I'll let you know which parts to
0:44modify to fit your own schedule. So,
0:46without further ado, let's jump straight
0:48into it with phase one, foundations,
0:51starting with week one, declaring your
0:53commitment. The first week isn't about
0:55planning or strategizing, although we
0:57will get to those soon. This week is on
0:59making it real. Because the truth is,
1:02most creators who fail this challenge
1:04won't fail because they're bad at making
1:06videos. They'll fail because they give
1:08up. Maybe they get busy. Maybe they'll
1:10lose motivation. But whatever the
1:12reason, this challenge will quietly slip
1:15away. Don't let that be you. That's why
1:17this week matters, because commitment
1:20changes everything. And there's real
1:22data to back this up. A study led by
1:24psychology professor Dr. Gail Matthews
1:26found that people who wrote down their
1:28goal were 42% more likely to achieve it
1:31compared to those who only thought about
1:32their goal. And that number climbed even
1:34higher for those who shared it with
1:36others. So, that's exactly what we're
1:38doing in week one. Let yourself and the
1:40world know just how serious you are
1:43about leveling up your channel, and use
1:44that public declaration to keep yourself
1:47accountable when your own motivation
1:48runs out. You can do this through a
1:50community post, or make a quick channel
1:52update, or even make an Instagram story,
1:53or a tweet, or post in a Discord server.
1:56And if your channel is still small, and
1:58you don't already have an audience to
1:59declare commitment to, that's okay.
2:02Still write it down, and then tell a
2:03friend or a family member. Tell us in
2:05the comments of this video. The point is
2:07to make it so that you're not just
2:09thinking about maybe taking YouTube more
2:11seriously someday. You're actually doing
2:13it, starting right now. And just between
2:16us, because I genuinely want you to do
2:18this, I may be offering a little
2:20something something to people who make
2:22their post. More on that later, but for
2:24now, once you've made your commitment,
2:26you're ready to start building the
2:27foundation that will support every video
2:29you make moving forward, which brings us
2:32to week two, expanding your taste.
2:34Because before you can start making
2:36great videos, you must first understand
2:38what it is that makes a video great. And
2:41to do that, you need to develop your
2:43taste. Taste is your creative filter.
2:46It's what helps you choose the right
2:47topics, spot good ideas, and make better
2:49calls with editing, pacing, and titles,
2:52thumbnails, all of it. So, this week,
2:54your only job is to watch YouTube not as
2:56a consumer, but as a creator. Not just
2:59did I like this, but why did I like
3:02this? Why did I click? Why am I still
3:03watching 30 seconds in? How does the
3:05music and lighting make me feel? When
3:07did I get bored or click off, and what
3:09prompted it? Aim to study at least 30
3:12videos this week, and not just videos
3:14within your niche. Expose yourself to
3:16different formats, vlogs, challenges,
3:19tutorials, breakdowns, commentaries, and
3:21more. The more variety you take in now,
3:24the more creative options you'll have to
3:26apply to your own videos later. As you
3:28study, start building your swipe file, a
3:30collection of elements that spark
3:32something for you. Titles that made you
3:34click, thumbnails that caught your
3:35attention, hooks that pulled you in, and
3:37editing choices or effects that made you
3:40feel something. The format for your
3:42swipe file doesn't matter. You can use
3:43Google Docs, Apple Notes, Notion,
3:46whatever is just most frictionless for
3:48you. To make this even easier for you, I
3:51put together a free Notion workbook,
3:52complete with all of the exercises
3:54you'll need over the next 90 days. I'll
3:56put a link in the video description to
3:58grab it for free. Use it because it'll
4:00guide you through noticing things that
4:02you typically wouldn't, and it'll ensure
4:04that you're not just bingeing videos,
4:06you're studying them. Start building
4:08your swipe file here in week two because
4:10you'll be coming back to it again and
4:12again over the next 10 weeks. By the end
4:15of week two, your brain is going to be
4:17buzzing with inspiration, and you'll be
4:19watching YouTube differently with a
4:20sharper sense of what you like and why
4:23you like it, which sets you up in a
4:25great place to move on to week three,
4:27developing your signature video recipe.
4:30Now that you've studied what works for
4:32others, it's time to figure out what
4:34works for you. Because in order to stand
4:36out from everything else that already
4:38exists out there, your videos need to be
4:40remarkable, which is where your video
4:42recipe comes in, a unique blend of
4:44ingredients that makes your content feel
4:46intentional, fresh, and unmistakably
4:49yours. A distinct video recipe is the
4:51reason why many of your favorite
4:53creators feel so dang irreplaceable, and
4:55you can develop your own through unique
4:57combination of five core ingredients.
5:00First up is audience. Who are you making
5:03videos for? What are they curious about?
5:05What do they struggle with? What kind of
5:06content do they already love? When you
5:08know who you're talking to, everything
5:11else becomes easier. Next up we have
5:13value. What does your audience gain from
5:15watching your videos? Are you helping
5:16them take action, helping them
5:18understand something better, or even
5:19just making them feel less alone?
5:21Whether it's insight, entertainment,
5:23inspiration, or something else, just
5:25make sure that your videos serve your
5:26audience in some way because without
5:28that core value, there's no reason for
5:31anyone to watch. The third ingredient is
5:34format. How are you delivering that
5:36value? Here are the formats most
5:37commonly used on this platform. Pick the
5:40one or two that are most aligned with
5:41your strengths. The fourth ingredient is
5:44vibe. What feeling do your videos give
5:46off? Does your content feel cozy, high
5:48stakes, inspiring, efficient, something
5:51else? While we often forget what's
5:53exactly said in a video, we remember how
5:56the video makes us feel. We come back to
5:58get more of that feeling. And finally,
6:00the last recipe ingredient is your
6:02differentiator. What makes your version
6:05of video worth watching over someone
6:06else's? This is your special sauce, and
6:09it usually comes from unique skillset,
6:11access to something others don't have,
6:13value that's more insightful and depth
6:15or novel than what's already out there,
6:17or personality, which is inherently
6:19unique to you. As you develop a
6:21signature video recipe of your own,
6:23consider your strengths and your taste.
6:25What are you naturally good at? And when
6:27you look through your swipe file from
6:28last week, what formats and vibes keep
6:31popping up? You don't have to make any
6:33final decisions here. A large part of
6:35this whole 90-day challenge is
6:37discovering your video recipe through
6:38intentional experimentation. But we
6:40can't do that if we don't have a video
6:42recipe to test out in the first place.
6:45So, draft between one and three video
6:48recipes to test. Unique combinations
6:50that feel specific enough to guide you
6:52and to experiment with it. And armed
6:54with your video recipes, you're ready to
6:56head into the last week of phase one,
6:58week four, idea generation. It's time to
7:01take everything you've done so far and
7:03turn it into actual video ideas. Because
7:06starting next week, you'll be shifting
7:08from planning to execution. From here on
7:11out, every video you make will be a shot
7:13on goal. And we want to do everything
7:15that we can to make sure that every shot
7:18counts. So, your goal this week is to
7:20come up with eight video ideas that each
7:22pass three critical criteria. The first
7:25criteria is testability. Does this idea
7:28help you refine your video recipe? Think
7:31of each idea as a tiny experiment. What
7:33happens if I try out this format? What
7:35happens if I lean into this vibe? What
7:37happens if I serve this audience with
7:39this value? If you drafted multiple
7:41recipes, generate at least one idea for
7:43each one. And if you only have one, use
7:45this as your opportunity to test and
7:47refine it. The second criteria is view
7:50potential. Can the idea create a
7:52breakout opportunity? Ultimately, the
7:54whole point of this entire 90-day
7:56challenge is to blow up your channel.
7:58And while not every video needs to go
8:00viral, every idea should at least have
8:03the potential to do so. The simplest way
8:05to do this is to leverage what's already
8:07worked before. Look for titles,
8:09thumbnails, or concepts that have
8:11already hit the view count you're aiming
8:12for, either from you or from someone
8:14else, both inside and outside of your
8:16niche. And then filter those concepts
8:18through your video recipe to make them
8:20uniquely yours. And finally, the last
8:23criteria each of your ideas must meet is
8:26feasibility. Is it possible for you to
8:28execute on this idea at two times your
8:30normal upload pace? In phase two, you'll
8:33be moving fast, and every idea you pick
8:35must be doable within a tighter
8:37production window. So, ask yourself,
8:40could I realistically script, film,
8:42edit, and publish this at double my
8:43normal pace? If not, is there any way I
8:46could simplify this to be within scope?
8:48Save your bigger, more complex ideas for
8:51later. Their time will come, but for
8:53now, aim for tight, clear, and
8:55achievable. With your eight ideas in
8:57hand, you've officially completed phase
8:59one. You've built your foundation,
9:01you've set your direction, and now
9:03you're ready to head into the most
9:05productive push of your YouTube career.
9:07Welcome to phase two, sprint mode. Weeks
9:11five through nine are when things get
9:12serious. They're the most intense,
9:14focused, and transformative part of this
9:16entire challenge. This is your creative
9:19boot camp. And if you commit to it,
9:21you'll see more clarity and growth in
9:22the next few weeks than most creators
9:24get in an entire year. Here's how it
9:27works. For the next eight videos, you're
9:29going to double your normal upload
9:31cadence. So, if you normally post once a
9:33week, during sprint mode, you'll post
9:35twice a week. And if you usually post
9:37every other week, aim to post weekly,
9:39and so on and so forth. At a default
9:42upload pace of once a week, sprint mode
9:44will take you 4 weeks to complete, but
9:46we're giving you 5 weeks for this phase
9:48because life happens. We're only human.
9:51So, the built-in buffer week will help
9:53you catch up just in case you fall
9:55behind. Now, I'll be honest with you,
9:57the next 5 weeks won't be easy cuz up
10:00until now, you've been in planning mode.
10:02Yes, it's been real work, but it's also
10:05been relatively safe. There's been no
10:07real pressure, no real resistance. But
10:10now, you have to take action. You have
10:13to actually show up and publish videos.
10:15That's why, instead of just relying on
10:17sheer willpower to help get you through
10:19sprint mode, we're going to add in an
10:21extra layer of external accountability
10:24to help keep you on track. It's time to
10:25make your second public declaration of
10:28this challenge. Let your audience know
10:30that you're taking on a 4-week sprint,
10:32and that you're pushing yourself to
10:33double your upload schedule. Doing so
10:36will make it harder for you to back out
10:37with the added benefit of giving your
10:39audience something to root for. And
10:41because I genuinely want you to do this,
10:44I'm going to offer you a little extra
10:46motivation. First, at the end of every
10:49video of mine from now until the end of
10:50the year, I'm going to shout out one
10:52channel that's actively participating in
10:54this challenge. Just tag me in your post
10:56or video and use #aprilatkinschallenge
10:59to be considered for a shout-out. But
11:01I'm not stopping there because while a
11:03shout-out from me might give you a nice
11:05short-term boost in viewers, I also want
11:07to set you up for long-term success. So,
11:10I've teamed up with my long-time partner
11:12Sprizzer Studio to offer every creator I
11:14shout out lifetime access to their
11:16platform. If you haven't heard of it,
11:18Sprizzer Studio is an all-in-one YouTube
11:20planning partner designed to help you
11:22come up with better video ideas,
11:24stronger titles, more clickable
11:26thumbnails, and tighter story
11:27structures, all based on real YouTube
11:30performance data. For example, if you're
11:32looking for titles, thumbnails, or
11:34concepts that have worked well in the
11:35past, Spader Studio's Outlier tool makes
11:38it easy to find videos that have over
11:40performed, not just on YouTube as a
11:41whole, but also for your specific
11:44audience. Once you have an idea, their
11:46Story Beats tool helps you level up that
11:48idea and turn it into a fleshed-out
11:49concept rich with curiosity potential.
11:52From there, you can use the Title
11:53Explorer to generate and refine
11:55high-performing title variations. And
11:57use one of my personal favorite
11:58features, the Thumbnail Concept
12:00Generator, to generate multiple distinct
12:02visual concepts with a variation of
12:04different compositions and styles that
12:06you can use to inspire your own
12:08thumbnail design. Every part of Spader
12:10Studio is designed to help you save time
12:12and make better creative decisions
12:14faster, which will be very useful during
12:17sprint mode. And even if you don't get
12:18chosen for a shout-out, Spader Studio
12:20also gave me a link to let you try them
12:22out for 14 days absolutely free. So,
12:24I'll put a link to that in the video
12:26description below. Thank you so, so much
12:28to Spader Studio for not only sponsoring
12:30this video, but also just for supporting
12:32creators and for partnering with me to
12:34make this challenge possible. Now, back
12:36to sprint mode. Now, it's time to
12:38actually start making videos. But, be
12:41careful here because more reps only
12:43matter if you're learning from each one.
12:45You see, the true power of repetition
12:48comes from small, consistent
12:49improvements that compound over time.
12:51And while sprint mode is designed to
12:53compress those improvements into a
12:54hyper-concentrated period of time, if
12:56you're not intentional about improving
12:58with each and every upload, you risk
13:01finishing sprint mode at the exact same
13:03place you started, albeit a little more
13:05tired. So, ensure that you're getting
13:07the full value out of each and every
13:09upload, follow this four-step system
13:12with every video you make. First, set
13:14your learning goal. Before you start
13:16scripting or filming, ask yourself,
13:19"What is one thing I'm trying to learn
13:21from this?" Maybe you're testing new
13:23format, or experimenting with a new
13:24title structure, or thumbnail style from
13:26your swipe file, or trying to simplify
13:28your editing workflow. Whatever it is,
13:30as long as each video is set up to teach
13:32you something, even if it flops, it
13:35means that the time spent working on it
13:37won't be wasted. Step two is to make the
13:39video. I can't really give you any
13:41shortcuts here other than to say, just
13:43get it done. Don't overthink it. Don't
13:46try to make it perfect. Just get it out
13:48the door. Sprint mode only works through
13:50consistent execution. This means
13:52sticking to the upload cadence you
13:54committed to. Even if it feels like a
13:56video isn't ready, remember you can't
13:59learn or build momentum from a video
14:01that never gets published. After your
14:03video goes out, step three is to
14:05reflect. After each upload, take 20 to
14:0830 minutes to fill out a post-video
14:11reflection. Promise me you won't skip
14:14this. This step is by far the most
14:16important one of them all. It's what
14:18turns just making a bunch of videos into
14:21a well-oiled momentum machine. Use your
14:24Notion workbook to track what video
14:26recipe you used, what worked well, what
14:28you want to focus on improving for the
14:29next video, what new skills you
14:31acquired, how the audience responded,
14:33and what you would have done if you had
14:35more time. That last field is especially
14:38important to fill out as it'll help
14:39inform you when you get to phase three.
14:42And the more detailed you can get with
14:43your post-video reflections, the more
14:45valuable they become. Because that's how
14:47you'll be able to identify the patterns
14:49that start to emerge, the golden nuggets
14:51that typically take months or even years
14:54of trial and error in order to identify.
14:57And finally, after your post-video
14:58reflection is complete, the last step is
15:01to update your community. Okay, this
15:03one's optional, but I highly recommend
15:05it. After each upload, or even just once
15:08a week, share your challenge progress
15:10with your audience. This could be as
15:12simple as a quick video three of eight
15:14complete, or as involved as sharing some
15:17key takeaways from your last post-video
15:19reflection. But no matter how big or
15:21small, just sharing some sort of regular
15:23update helps keep you accountable and
15:25also invites your audience to join you
15:27on your journey, building more loyalty,
15:30hype, and just overall engagement.
15:32Follow these four steps for every video
15:34you make over the next few weeks, and I
15:36promise you they'll be some of the most
15:38transformative weeks of your entire
15:40YouTube career. And look, sprint mode
15:42won't be easy. Around the third upload
15:45or so is where the novelty of the
15:46challenge will start to wear off and the
15:48reality of double uploads will start to
15:50hit. Some videos will flop. Most weeks
15:53will be overwhelming, and chances are
15:55you're going to fall behind and question
15:58whether or not it's worth it to keep
15:59going. But, that's okay. That's normal,
16:02so anticipate it. Sprint mode isn't
16:05about perfection, anyway. It's about
16:07showing up again and again and putting
16:09in the reps, continuing even when it
16:11gets hard. The first time I did this
16:13challenge, I managed to upload nine
16:15videos during my sprint mode. The second
16:18time, I uploaded just four. But, if I
16:20let you in on a little secret, what
16:22really mattered, what really moved the
16:24needle for me, wasn't the exact number
16:26of uploads. It's what I learned from
16:28these uploads and from the sheer
16:29momentum that came from uploading more
16:31frequently than I had done before. So,
16:34don't stress if things don't go
16:35perfectly. Just keep going, stay the
16:38course, push through. You're going to be
16:41shocked at just how much your content
16:43improves over just four weeks. Once your
16:46last sprint mode video is uploaded, your
16:48last post video reflection completed,
16:50and your last community update posted,
16:52you're ready for the third and final
16:54phase of the 90-day system. This is the
16:57phase that changed my life. You've made
17:00it to phase three, the banger.
17:03Everything you've done in this challenge
17:04so far has led to this final video, the
17:06absolute banger that not only showcases
17:09just how far you've come, but that also
17:11has a highest potential of blowing up
17:13your entire channel. And I don't say
17:15that lightly. When I first did this
17:17challenge myself, my own banger video
17:19isn't just what got me monetized, but
17:21also what got my channel discovered in
17:24the first place. It took me from under
17:251,000 subscribers to over 10,000
17:28subscribers in less than a month. It
17:30prompted an invitation to speak at the
17:32biggest creator conference in the world.
17:34And most importantly, it's what proved
17:36to myself that I really did have what it
17:38takes to succeed on YouTube. And that
17:40pursuing this dream of mine really was
17:42worth it. So, trust me when I say a
17:45single video really can change
17:47everything. And now it's your turn. So,
17:50here is how this is going to work. We're
17:52going to slow way down. While sprint
17:55mode was all about maximizing quantity
17:57in order to accelerate your learning,
17:58this phase is about going all in on
18:01quality. So, to make this video, you're
18:03going to have your original pre-sprint
18:06mode upload pace. So, if you were
18:07originally uploading once a week, you
18:09now get two full weeks to work on this
18:11single video. And after four straight
18:14weeks of double uploads, it's going to
18:16feel like you have so much time, which
18:18is completely by design. Because between
18:21the new skills you've picked up, the
18:22creative instincts you've developed, and
18:24this newfound abundance of time, you're
18:26all set up to make the best video you
18:28have ever made. Start by revisiting your
18:31idea list from week four. Were there any
18:33ideas that made you genuinely excited?
18:36That made your heart perk up when you
18:37looked at it? But that maybe felt a
18:38little too ambitious to be able to pull
18:41off during the sprint mode? Now is your
18:43chance to bring it to life. Just make
18:45sure your chosen idea is backed up with
18:47some form of proof of prior success,
18:50like an outlier video or past videos
18:52that have hit your view goal. As long as
18:54there's some indication that it's a
18:55concept with breakout potential, you can
18:57pour everything that you have into it
18:59knowing that it has a real shot at
19:01taking off. Next, go back through your
19:03post-video reflections to piece together
19:06your fully developed signature video
19:08recipe. What audience do you want to
19:10serve? What value do you want to provide
19:12them? What format can you use to best
19:14deliver that value? What vibe or feeling
19:16do you want your videos to give off? And
19:18what differentiators can you lean into?
19:20Take that finalized video recipe and
19:22apply it to your chosen idea to make it
19:25uniquely yours. And finally, compile
19:28your answers to the last question of
19:30each post-video reflection, the things
19:32you told yourself you would have
19:33improved if you had more time. Well, now
19:36you got that time, baby. Put together,
19:38these answers will tell you exactly what
19:40you need to do to take the quality of
19:41your video from good to great. Maybe
19:44it's deeper research or more cinematic
19:46shots or more intentional music choices
19:48and sound design. Whatever it is for
19:50you, the combination of that extra
19:52effort is what will separate this video
19:54from every video that came before it.
19:56So, take your shot. Make something
19:58you're proud of. Make something that
19:59feels bigger and better than anything
20:02you've ever done before. Because you
20:03just spent the last two months showing
20:06up, learning fast, and proving just how
20:08badly you want this. And now is your
20:10time to show the world just how far
20:12you've come. With your banger video
20:14uploaded, all that's left to do is take
20:16the final week of this 90-day journey to
20:18reflect on what you've accomplished,
20:20consolidate everything you've learned.
20:22This is your time to take it all in. And
20:24also to decide what comes next. Because
20:27now that you have all this momentum, we
20:30don't want to lose it. So, take this
20:32final week to revisit your post-video
20:34reflections one last time. Rewatch your
20:37uploads with fresh eyes. Consider how it
20:39felt to focus more on quantity or on
20:42quality. After all, this challenge
20:44pushed you to explore both ends of the
20:46spectrum. In sprint mode, you pushed
20:48quantity to the extreme and saw what you
20:50were capable of when you removed
20:52perfectionism and overthinking. And for
20:54your banger video, you pushed quality to
20:56the extreme and saw what you could
20:58create when you slow down and give a
21:00video your full attention. So, now that
21:02you've experienced it all, what balance
21:04do you want to strike moving forward? Do
21:06you want to revert back to the original
21:08upload schedule you maintained before
21:10this whole challenge started, or do you
21:12want to make some changes? There's no
21:13one right or wrong answer here, and you
21:15can always change your mind later. But,
21:17for now, armed with a data-backed upload
21:20schedule, a clearer creative voice, a
21:22stronger connection to your audience,
21:24and a signature video recipe that's
21:26entirely your own, congratulations.
21:28You've done it. You've completed the
21:3190-day challenge to blow up your
21:32channel, and I can't wait to see what
21:35the next chapter will bring. So, now you
21:37know the road map. 12 weeks, three
21:39phases, and one challenge that could
21:42genuinely change your life, the same way
21:44that it did for me, not just once, but
21:46twice before. And yes, I know it sounds
21:49intense, because it is. If it were easy,
21:52everyone would be doing it. And the
21:54truth is, most people who watch this
21:56video won't. They'll nod along, think,
21:59"Oh, hey, that's a good idea. I should
22:01try that." And then they'll close the
22:03tab and talk themselves out of it. And
22:05look, I get it. The timing's never
22:07perfect. But, the ones who win are the
22:09ones who take action anyway. They start
22:12before they feel ready. They commit
22:14before they feel confident. And they
22:16figure it out while they're moving. So,
22:19if any part of you feels like you're
22:21meant for more as a creator, that your
22:23channel has more potential that it just
22:25hasn't tapped into, then this is your
22:27moment. The end of the year is coming
22:29fast, and if you start now, this
22:31challenge will carry you there. You'll
22:33finish the year stronger than you
22:35started, with real momentum, a clearer
22:37direction, an audience that's actually
22:40growing. But, most importantly, you'll
22:42prove to yourself that you can do hard
22:44things. You can commit. You can take
22:47YouTube seriously. And when you do that,
22:50you're no longer hoping that your
22:51channel will grow someday. You're
22:53actually building the version of you who
22:55makes that growth inevitable. So, let
22:58this be your moment. Download the Notion
23:00workbook. Start the challenge. level up
23:03your channel, and go all in on the
23:05creator you're about to become. If you
23:07need a primer on how to come up with
23:08great ideas that will help you
23:10absolutely crush this challenge, check
23:12out my YouTube ideation masterclass
23:14here. Otherwise, thank you so much for
23:16watching. If you need it, this is your
23:18sign to keep creating. Like and
23:20subscribe if you can, and I will see you
23:22in the next video.

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