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The EASIEST Way To Make Money With AI (Copy This) — Transcript

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0:00So, in a world of AI, are there any
0:02particular opportunities that you think
0:03are um new and exciting that anybody
0:07listening right now could pursue to make
0:08money, whether it's passive income on
0:10the side or to leave their current role
0:11and pursue entrepreneurship for?
0:14>> Well, the starting point is that
0:15everything is an opportunity because
0:17what do entrepreneurs do? We find things
0:20that could be done better, faster,
0:21cheaper, or with more emotional
0:22benefits.
0:23>> But has AI created any particular
0:25interesting opportunities in your view
0:26that you think that's a a huge arbitrage
0:28opportunity? I think one of the best
0:29opportunities is a small SAS company. So
0:32software as a service was an elite level
0:35business opportunity that very very few
0:36people could enter. That was something
0:38that only maybe tens of thousands or
0:41hundreds of thousands of founders at
0:42most globally could have a software
0:45company. So it was very very elite. And
0:47the reason it was elite is because it
0:49was very very hard to mobilize the
0:51talent required to build a software
0:53company. you probably needed, you know,
0:55maybe 10, 20 or 30 uh developers to
0:58build a software product that would
0:59actually be a good software product. You
1:01needed to raise millions of dollars to
1:03get through the costs of developing
1:04software uh companies. And you probably
1:07needed 10,000 customers to have a break
1:09even software company. Now, because of
1:11AI, all of those costs have massively
1:14come down. And there are software
1:16companies that are wildly profitable
1:18that have 500 customers or a thousand
1:20customers. They service a tiny little
1:22niche. uh they attach a community and
1:24some media and some training to those
1:26little software niches. So one of the
1:28most exciting things is that if you
1:30essentially said that I would like to
1:34take what I know, turn it into a
1:36playbook, take that playbook, ask AI to
1:38advise me on what software we could
1:40create and then use AI tools to build
1:42out that software. You're able to get
1:45very deep into that journey for almost
1:48no money. I was thinking about this the
1:50other day because in my company, we're
1:52rebuilding our entire ATS ourselves. So,
1:56an ATS is basically the system you use
1:58when you recruit people. Everyone's name
2:00goes into the ATS. It's kind of like a
2:01like a search engine. Yeah, like a
2:03database of where candidates who have
2:05applied for your company currently are.
2:06And over the last couple of years, I've
2:08paid tens of thousands of dollars every
2:10year for an ATS for my companies. And
2:12this year, I thought, you know what,
2:13actually, I reckon we could build an ATS
2:15in a couple of weeks ourselves and it
2:17could be bespoke to us. So we started
2:18that project. I saw the the first
2:19version of it yesterday. We started a
2:21week ago.
2:22>> And the first version [laughter] the the
2:24version of it I saw I was like, "Oh,
2:25this is significantly better than what
2:27we were using before because it's
2:28bespoke."
2:28>> Yeah. And this made me think about the
2:30the opportunity of creating software
2:32generally, which is that in a world
2:34where it becomes, as you say, like
2:36cheaper, easier, faster, we're all going
2:38to be using more software, but we're
2:40probably not going to be paying
2:43other people for their software.
2:46Especially when it's these kind of
2:47tools, productivity tools and systems.
2:50>> It's purely a tool. It's very easy to
2:52replicate. But if it's a tool that comes
2:54with a community, if it comes with
2:56education and training, if it comes with
2:58agents that
2:59>> education and training.
3:00>> Yeah. So like for example, if you were
3:02to do an ATS, right, an applicant
3:04tracking system, a a hiring tool, and
3:06you had the DOAC uh system and method
3:09that I can go and attend the training as
3:11to how you on board people, how you
3:13create culture, how you do things at
3:15DOAC, I'm now interested in the software
3:17because it comes with that exciting
3:19training. if there was also a boot camp
3:21that I could go to that was attached to
3:23that product. If there was also an
3:25annual retreat or a dinner series, if
3:27there was also uh some funding
3:29opportunities that came with that. So
3:31once upon a time you were just simply
3:33going to focus on creating a software
3:35tool because that was so labor intensive
3:38and also it had a natural moat or
3:40protection around it that you didn't
3:42have to get creative. But now we live in
3:45a world where the AI lets you to build
3:46the product pretty quickly. It helps you
3:48to do all these other things that we
3:50talked about and suddenly it's actually
3:52quite a a fun product that you that you
3:55can spin up. What you've already created
3:57would have probably cost 500,000 in 6
4:00months.
4:01>> Oh my god. 6 months. I wish
4:03>> not that long ago.
4:03>> Yeah. It would probably cost it would
4:05have probably taken about 18 months
4:06total end to end.
4:07>> And you've done it in a week.
4:08>> Yeah. And so everyone else can do it in
4:11a week. And in fact, if anyone if that's
4:14anyone's business right now, there's
4:15going to be a thousand new ATS systems a
4:18day. One's going to trend on Twitter.
4:20You know, people are going to download
4:21that one, then they're going to jump
4:22ship because a new one emerges and it's
4:23better, it's more agentic or whatever.
4:25And so again, I think are we seeing
4:27software generally become a commodity?
4:29>> What we're going to see is we're going
4:30to see all business opportunities be
4:32like YouTube content. I mean, if I went
4:34back 25, 30 years ago and said there's
4:37going to be 10 person unfunded little TV
4:40studios that produce content every
4:42single week for almost no money.
4:45You you would think that's crazy. I
4:47mean, Seinfeld used to cost 5 million an
4:49episode. Um, The Simpsons and Friends,
4:52these were all multi-million dollars per
4:54episode. And we've now replicated that
4:57that can be done like by a tiny little
4:59team for free every week. It's
5:01interesting because the minute we say
5:03that the answer is to do these things
5:04that are now easy and free and cheap to
5:06do, it's almost like we we then don't
5:08acknowledge the fact that if everyone's
5:10doing it, it's no longer a valuable
5:12thing to do.
5:12>> It's less valuable.
5:13>> Yeah. As it becomes easier, the other
5:15access is the decline in the value. So,
5:18we're saying we're saying to people go
5:19be a content creator. But the very fact
5:21that they can without needing a CNN size
5:24skyscraper for production equipment also
5:26means everybody can which means that
5:29that that actually is losing value at
5:31the same rate that it's becoming easy
5:33theoretically and and so what I
5:35continually think about from first
5:36principles is what is it that I can bet
5:38on that is irreplaceably human which
5:42only I can do and a kid in Mumbai cannot
5:44do. And so when we say software I go kid
5:46in Mumbai and then we say content I go
5:48kid in Mumbai. Well, uh, physical
5:50experiences in the world, real world, I
5:52agree with you. So, standing on a stage
5:55and telling your story is something I
5:57mean, you already see that thousands of
6:00people show up to see this and to be
6:02part of to be in a room with other
6:03people who are sharing an experience.
6:05See, the thing that the AI version of
6:07you can't do is turn up to an event.
6:09>> I agree. So, I I say what I say because
6:13I genuinely want to be challenged here.
6:15I I'm I sit here with these AI experts
6:17and CEOs because I genuinely I hope that
6:20they say something that tilts the
6:23current belief that I have and like
6:25makes me go, "Oh, actually, you know,
6:26that's a good point. I'm in search of
6:28good points on the subject matter." So,
6:29when I said what I just said about
6:31content software becoming increasingly
6:33commoditized and because it's becoming
6:35commoditized, we're like tempting people
6:36to go do more of it without
6:38acknowledging the fact that the very
6:39fact that people are doing more of it
6:40means it's less valuable and it's more
6:42of a commodity. And what I'm saying
6:44though is that these things have to go
6:45together. So simply like anyone who's
6:48doing real world experiences, I think
6:50what's going to happen is you'll go to a
6:52conference and that conference will come
6:53with custom software that lasts 2 or 3
6:56weeks that is really really interesting
6:58and it relates to that conference and
7:00that software was created as a SAS
7:02product for the attendees of that
7:04conference and it kind of pops into
7:06existence very briefly. These things
7:08used to be separate and now they all
7:10cluster together, right? So, it's a
7:11buffet of things that you all put
7:13together. If we take most successful
7:15businesses now, they do social media
7:19that used to be a standalone business.
7:20It was crazy to think that a hair salon
7:23could also be a media business. I've met
7:25with tens of thousands of entrepreneurs
7:27and the number of people who want to go
7:29big is tiny. It's a fraction of the
7:31entrepreneurial community. What most
7:33people want is a business that provides
7:36an amazing lifestyle. They want to live
7:38and work from anywhere. They want to be
7:39able to travel. They want to do three or
7:41four days a week. They want to drop
7:42their kids off at school. They want to
7:45uh do non-monotonous, interesting work
7:49that is a little chaotic, a little
7:51creative, a little bit fun, a little bit
7:53challenging. They want to work with a
7:54small group of people that they get to
7:56know and enjoy and travel through life
7:58together. And those are the types of
7:59things that the majority of people
8:01actually want. Very few people actually
8:03want big. So, one thing that I'm
8:05noticing is that it's probably harder
8:08than ever to build a big business, but
8:09it's easier than ever to build a small
8:11successful business. So, if we were to
8:14say that a business that does 1 to 5
8:16million of revenue with a team of 10
8:17people, that is like totally
8:21like super uh possible. But once you go
8:25beyond that, it's becoming harder and
8:26harder because you get disrupted more
8:28frequently. So you have to be an elite
8:29athlete of entrepreneurs to withstand
8:32the constant disruption and and um the
8:35the constant change that's coming. So
8:37because your natural mindset is to think
8:39really really big, you're probably
8:43missing that for many people who are
8:46working in a annoying corporate
8:48environment and their job is monotonous
8:50and they feel tethered to a desk or they
8:53feel tethered to a team that doesn't
8:54really care about them. you know, a lot
8:56of those people are going to actually
8:57end up in small dynamic little
8:59businesses that will never be big, but
9:00they'll be great. They'll be fun, you
9:02know, and people will, you know, have
9:04flexibility and they'll have uh, you
9:07know, great, you know, great
9:09opportunities as a result.
9:10>> I think you're right. I do have a bias
9:12towards trying to find, you know, big
9:13opportunities, but actually I think the
9:16big blue ocean opportunity, which is,
9:19for anyone that doesn't know, I think of
9:20red oceans from the the book called Blue
9:21Ocean Strategy as very competitive,
9:24>> hyper competitive horrible markets where
9:26it's like a race to the bottom. You're
9:28all doing the same thing. Like you're
9:30all saying the same thing, doing the
9:32same thing, and you all think that your
9:34unique positioning is is unique, but
9:36it's actually not. The market doesn't
9:37value it any differently. Like a wine
9:39company saying that their wine is a year
9:40older or that using a fancier word on
9:42the label, it's a red ocean, a blood
9:44bath. A blue ocean is an uncont
9:46uncontested waters where you have room
9:48to grow much less competition and there
9:51is actually something fundamental to
9:53your proposition your business idea the
9:55thing the value you're giving to the
9:56world that is unique
9:57>> I'm looking for blue oceans
9:59>> and yes
10:01>> I will try and build a big boat in the
10:02blue ocean
10:03>> because that's my nature but also life
10:05is easier when you sail in blue oceans
10:08for everybody even if you want a
10:09lifestyle business I think one of the
10:11great examples at the moment is if you
10:12started a marketing agency when I
10:14started one in 2014,
10:15>> especially a social media agency, you
10:17were in the blue ocean.
10:18>> You were briefly
10:19>> briefly. And they say, you know, blue
10:20oceans often last for 10 years. In 2024,
10:23my best friends, I'd say 70% of them run
10:27marketing or brand agencies.
10:28>> Yeah.
10:29>> I'm having the same same therapy session
10:31with them once a month at the moment.
10:32And if you look at the big five, big
10:34four, big five agencies in the world,
10:35the WPPs and Martin Sorl's business,
10:38>> they're all
10:39>> they're all competed to way their
10:41margins. They're struggling. Yeah.
10:43>> They're losing their profit. they're
10:44losing their market share
10:45>> and AI and digital technology means that
10:47this disruption cycle happens in months,
10:49not years anymore. So you said a blue
10:51ocean can last for years or decades. Not
10:53in the world of AI. In the world of AI,
10:55as soon as we've identified that you've
10:56got a blue ocean, we can replicate that
10:58real fast and we can come and fly out to
11:00your blue ocean with with an with lots
11:02of competition. Here's something that's
11:04interesting. Throughout all of history,
11:06whenever you find societies that have
11:09low social mobility and hyper
11:11competition,
11:12there's lots and lots of festivals. So
11:15you go into medieval times, they've got
11:17a festival for every season. They've got
11:19a festival for every life event. There's
11:21just constant festivals. You go into
11:22rural Africa, rural India, and it's
11:25festivals, festivals, festivals, right?
11:26Weddings, funerals, seasonal festivals.
11:29It's a huge part of human culture that
11:32we have lost in big cities like we don't
11:34do a lot of festival or r it's rare that
11:36we do a lot of festivals these real
11:38world experiences but I don't
11:40necessarily think it's a blue ocean
11:41because uh as soon as people realize how
11:44much people want to do festivals and
11:46want to do real world experiences a lot
11:48of companies can also add this to the
11:50mix I think what is defensible is
11:53community experience and embracing the
11:57constant chaotic change and coming up
11:58with new stuff all the time.
12:00>> One of the bets I'm making and it goes
12:02back to what like again reasoning up
12:03from first principles. If the question
12:06is what can I do that an AI agent or AI
12:08could not do and especially in the
12:10context of what humans will continue to
12:12need.
12:12>> Mhm.
12:13>> When you were born down, you're born
12:14with a bunch of needs and those needs
12:16like fundamentally haven't changed. One
12:18of them is like connection.
12:19>> I think you'll always be able to discern
12:20what is real human connection from
12:23artificial connection. I remember being
12:2516 years old and in my psychology class
12:27at the back when they told me about the
12:28recess monkeys experiment where they got
12:30a recess monkey, this little small
12:31little monkey. They pretended that its
12:33mother was a wire mesh. So they made a
12:36wire mesh mother. The recess monkey
12:38grows up to be a psychopath because it's
12:40it's fundamental human need of
12:42connection is not met. They then did it
12:44with a cloth and the recess monkey grew
12:47up to be a bit more stable. And then
12:48obviously they showed the examples where
12:50the recess monkey actually had a
12:51physical flesh mother and it was it was
12:54fine. So I say this to illuminate the
12:57fact that we have fundamental needs that
12:58if not met there will be consequences.
13:00One of ours is connection. So as a
13:02content creator I can sit here and I can
13:04tell you what happened today. Right? I
13:06can say at 6:00 this guy broke into this
13:09bank and then he left. I think that's a
13:11commodity now. I think the thing that I
13:13can do as a podcaster, as a behind the
13:15scenes content creator, as a streamer,
13:18>> this is why I'm so bullish on streamers
13:20is they're making irreplaceably human
13:22content. There's no AI that can an AI
13:25can tell you what menop what happens in
13:26menopause. An AI can't tell you its
13:28experience of menopause.
13:29>> Yes, we need to find something that only
13:31we can say as humans. And every single
13:34person has this, by the way, but a lot
13:36of us overlook what we can say as a
13:38human. I recently came across a
13:40financial planner and his name is Matt
13:42Pitcher and he gave a TED talk and the
13:46TED talk is about what it was like for
13:48him to meet 100 people who had uh won
13:51the lottery. So he had a partnership as
13:53a financial planner with the uh British
13:55lottery and every week someone wins the
13:57lottery and then he goes in and meets
13:59them a week later after they've
14:01discovered they've won the lottery.
14:02>> Wow. But what he did did is he looked
14:05back at his history and he had lots of
14:06different things that he was doing. But
14:07he looked back at his history and he
14:09connected some dots and he said, "Hey,
14:10wait a second. There's something that
14:11only I can talk about. There's something
14:13that is that is my thing that I've
14:15experienced that I live through that
14:17I've sat in those living rooms. I've sat
14:18eye to eye with those people and only I
14:21can talk about that." And because of
14:22that TED talk, he's he's had half a
14:24million views in the first few weeks and
14:26you know, his business is obviously
14:27going to explode and all of those kind
14:29of things because he found something
14:30that only he could say. I believe that
14:33every person has something that's human
14:34that only they can say that's highly
14:36relatable. You shared with me an
14:38interesting philosophy. Uh when we first
14:40met, I did my first episode on Diary of
14:42a CEO and it got millions of views. And
14:44I said to you, why is it that my episode
14:46got millions of views, but a few weeks
14:48ago there was a billionaire CEO who only
14:51got a few hundred thousand views and a
14:53few weeks before that there was a
14:55billionaire CEO who only got a few
14:56hundred thousand views. And you said,
14:58"Daniel, relatable beats impressive."
15:00>> Yeah. And a lot of people think that
15:02they have to cure cancer or launch a
15:04rocket to Mars or that they have to win
15:06a Nobel Peace Prize or float a company
15:08on the NASDAQ. And actually, each
15:10individual person, we have to discover
15:12what I would call your personal
15:14intellectual property or your personal
15:15intellectual capital and your personal
15:18story, your personal playbooks, you
15:20know, your your triumphs and your
15:22disasters, the things that you've done
15:24that are interesting to a certain group
15:25of people that you can quantify, that
15:27you can describe, that you can give me
15:29what it was like. Those are your
15:31personal playbooks. Now once you have
15:33personal playbooks, you have the ability
15:35to turn that into all sorts of products
15:37and services through AI. But you but it
15:39starts with having personal playbooks.
15:41>> I think this is the key mistake that a
15:42lot of content creators are um making,
15:45which is because it's easy to make stuff
15:46now. Well, it's tempting just to churn
15:48stuff out.
15:49>> Yeah.
15:49>> Whereas I'm making less content now in a
15:53world of AI. If you look at my LinkedIn,
15:54I used to post, [laughter] if you go
15:57back like three or four years, I was
15:58just churning stuff out my quote
16:00picture, anything fluffy, like just
16:01fluff.
16:02>> Yeah. Now I go, well, if everyone can do
16:04it, the reason why my LinkedIn, you'll
16:06see
16:07>> almost every post I post now is a human
16:09story about something I've gone through,
16:10you'll see photos of me, you'll see
16:12photos of my family.
16:13>> You're saying stuff that only you can
16:14say.
16:16>> Yeah. So, we all have to find what is
16:18the thing that only you can say. And no
16:21robot, no AI could ever say that because
16:24it hasn't lived that experience.
16:26>> Yeah, it's got all the data. It's got
16:27all the knowledge, but it's got no lived
16:29experience. And also from a business
16:31perspective, an AI can never stand on a
16:33stage.
16:34>> An AI can never host a dinner party. Uh
16:36an AI can never meet someone face to
16:38face and put their hand on their
16:39shoulder and say, "Hey, I've been
16:40through what you've been through and
16:42you're going to be okay." Right? So all
16:44of those things AI can't do. So once you
16:46discover something that only you can say
16:48it it becomes a superpower.
16:50>> I think my best performing post this
16:51year was actually me proposing to my
16:53fiance a prime prime example of
16:56something that is irreplaceably human.
16:58Yeah,
16:58>> which is getting down on one knee and
16:59telling another human being that you
17:00love them. There's no AI that has ever I
17:03mean listen
17:04>> never experienced it.
17:04>> Yeah. Exactly. So and there's something
17:06so human about that.
17:07>> It's relatable. It's not impressive.
17:09It's relatable. Um from first principles
17:12I ask myself which type of content am I
17:15making is creating the the strongest
17:17parasocial relationship
17:18>> with the person on the other end. If I
17:20post on my LinkedIn everything happens
17:22for a reason. Am I how much have I moved
17:25the needle on our our relationship my
17:27relationship with you? Probably zero. If
17:29I talk about something more human, some
17:32struggles that I'm having uh from a
17:34human perspective, if I'm more honest,
17:36authentic, and open or vulnerable about
17:38the experience I'm going through, like
17:40streamers who sit there for seven, I
17:43think, did I say this last time that I I
17:44asked a streamer a couple of questions.
17:46>> And I asked the streamers like, "What do
17:47you do?" And he was like, "Oh, nothing.
17:48I just sit there and sit for seven hours
17:50and watch Judge Judy with the audience
17:51and we chat." I say, and this is a prime
17:53example of parasocial.
17:55>> They actually talk to you. They go,
17:56"Chat, let me know if you think X, Y, or
17:59Z." Chat, drop W's in the chat. That's a
18:02friend.
18:03>> That's the closest thing to a friend.
18:04It's the strongest parasocial
18:06relationship.
18:06>> Well, you said about the football game
18:07where the loudest cheers in the audience
18:09came for those streamers who were just
18:11connecting with people.
18:12>> They've built friendships basically with
18:14their audience. So, of all, I think in a
18:15world of AI where justformational
18:17content, which is this thing happened or
18:19this is what the gut microbiome is, is
18:22going to become commoditized. The thing
18:23that isn't commoditized is content that
18:26creates relationships with audiences and
18:28then as you say then converts that
18:30relationship into stronger experiences
18:32like IRL events and so on and so forth.
18:35I've got a couple more ideas that I I
18:36haven't fully shared with the world yet
18:38but I'm just I'll wait for the right
18:40time about all of this stuff.
18:42>> So it's not one piece that is adding the
18:43value. It's the ecosystem of pieces. So
18:46it's having something to say that only
18:48you can say. Let's call that your
18:49personal playbooks. Let's call that your
18:50personal intellectual property. It's
18:52having the people or your community that
18:54you're going through life with, right?
18:55Let's call that your ideal customers,
18:57your ideal personas. If you want to make
18:59it a clinical definition of in marketing
19:01speak that that gives rise to a personal
19:04brand. When those two things touch, you
19:06then end up with a personal brand,
19:08right? As if by magic, you end up with a
19:09personal brand because you've got
19:10intellectual property and you've got an
19:12ideal customer who connects with that.
19:13And then you you are the person who
19:15embodies it. So you you give rise to
19:17that. And then the question is, well,
19:18how do you make money from that? Well,
19:20you productize it. You create products
19:22and services. And it's the product and
19:24service ecosystem that makes money. It's
19:26not one product or service. It used to
19:28be that you could just have a a product
19:29or service that you offer. And now it's
19:31the product and service ecosystem. The
19:33people that I see making the most money
19:35at the moment, they don't do one thing.
19:37You don't do one thing, right? So, if I
19:39look at uh your personal P&L, you've
19:42probably got 27 different ways that
19:44money came and hit your bank account
19:46last month. There's speaking, there's
19:47podcasting, there's AdSense revenue,
19:49there's sponsors, there's shareholdings
19:52in different companies that you've got.
19:54Um, there might be some one-to-one
19:55coaching that you might have done. There
19:57might be an appearance fee. There might
19:58be some book royalties. There's multiple
20:00books. Uh, there might be some software
20:02that you've launched. So there's all
20:04this stuff that sounds crazy and chaotic
20:07in a pre-AII world, but in a postAI
20:09world, it's not that hard to create all
20:10these different products and services
20:12and to be launching different things and
20:14to be going on a journey with people and
20:15having a product and service ecosystem.
20:17I'm the same by the way. I've probably
20:18got 20 different things that you know
20:20that I'm involved in at any given time.
20:22>> I was reading yesterday that the for the
20:24first time I mean I was reading a few
20:26things. One of the interesting things I
20:27read is that Spotify said their best
20:29developers haven't written a line of
20:30code since December thanks to AI, which
20:32again is a whole another conversation.
20:34Maybe we should touch on that. What are
20:36the occupations that you genuinely
20:39believe won't exist 5 years from now as
20:42we know them?
20:43>> People say lawyers are going to be
20:45disrupted.
20:45>> Well, I recently had a law legal case
20:48that I had to resolve and it was going
20:50to cost us £50,000. So, $60,000
20:54uh as a start the process with a law
20:57firm. We took matters into our own hands
20:58and we used Claude and we actually fixed
21:00the process and resolve the process by
21:02spending 20 a month, $20 a month. And
21:05Claude gave us a coaching session on how
21:07to handle it. Gave us multiple decision
21:10tree pathways. Gave us the documents
21:12that we would need. Gave us an Excel
21:14spreadsheet of do say this, don't say
21:16this in the negotiation. And it made me
21:18realize, my goodness, what a lawyer's
21:20going to do. Uh because if all they do
21:23is charge for time for money to
21:25regurgitate contracts, I don't need that
21:27anymore. Right?
21:28>> Multiple reports say legacy legal tech
21:31and data firms have lost roughly 20% of
21:33their value so far in 2026.
21:35>> 280 billion was wiped off the value of
21:37publicly traded companies like that in
21:39the last week. Like it's wild. Um
21:43because we're not going to need that. I
21:45don't believe we're going to need these
21:46business models as they currently stand.
21:49I think they're going to have to change
21:50and adapt. I think a lawyer needs to
21:52take a completely different shape. Part
21:54business coach, part lawyer, part prompt
21:56engineer. They're going to be the key
21:58person of AI in the room who the
22:00lawyer's job will be to work with you on
22:02your AI prompting and help you get the
22:05resolution. You're probably going to
22:06need a lot less of a lawyer's time. Blue
22:09collar work has been devalued. And we've
22:11seen people who work with their hands
22:12and people who uh turn up to your house
22:14and fix your house in a devalued role.
22:18And it could be in the next, you know,
22:20uh, couple of years. These are the roles
22:22that are elevated the most and that
22:25plumbers regularly earn more than
22:26lawyers simply because the nature of the
22:29economy has changed. One thing I've
22:30learned over the last 25 years is the
22:32pendulum swings. Things that very few
22:35things stay the same. There is always
22:37this swinging pendulum. And the swinging
22:39pendulum is like, oh yeah, white collar
22:41work behind a screen is the high value
22:43thing. Oh, no, it's actually blue collar
22:44work with your hands. You talked about
22:46supply and demand. We dis the government
22:49disrupted the natural way children go
22:52out and find opportunities in the world
22:54by making university loans come along.
22:56And they said, "Oh, everyone can just
22:58take out a university loan and go to
22:59university. In fact, you must and you
23:01should go go to university. Get yourself
23:03in debt or else you'll never get a job
23:04anywhere if you don't do a university
23:06degree." And lots of young people who
23:09should have been plumbers, electricians,
23:10and concreers and brick layers went off
23:13and became a m got a master's degree in
23:15the mating habits of butterflies and you
23:18know some random degree that doesn't
23:20have a job attached and they ended up in
23:2160 70 $80,000 worth of debt to get this
23:24degree that no one was asking for. That
23:26market distortion means that we now
23:28don't have many plumbers and
23:30electricians and the blue ocean is now
23:33being a trades person. If you love the D
23:35CEO brand and you watch this channel,
23:37please do me a huge favor. Become part
23:39of the 15% of the viewers on this
23:42channel that have hit the subscribe
23:43button. It helps us tremendously and the
23:45bigger the channel gets, the bigger the
23:46guests.

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