The DRAM Crisis: 600% Price Increases by Micron, SK Hynix, & Samsung — Transcript
Full transcript
- 0:00Quote, "Since 2022, these firms have
- 0:02fixed supply and prices for DRM,
- 0:04engaging in conduct that makes no
- 0:06economic sense absent collusion, and
- 0:08that has driven up the price of
- 0:10conventional DRM approximately 700% in a
- 0:134-year period." End quote. This is what
- 0:15a new antitrust lawsuit filed by Beth
- 0:18Dunn, a firm specializing in high-tech
- 0:20antitrust cases, states in its puditive
- 0:22class action complaint against Samsung,
- 0:25SKH, and Micron. The brand new filing
- 0:28for this year highlights how the DRAM
- 0:30market is prone to successful collusion,
- 0:32citing a severe concentration of
- 0:34manufacturers, sales of a commodity
- 0:36product, price transparency via trend
- 0:38force, inelastic demand, astronomical
- 0:40entry barriers, and several
- 0:42opportunities to collude. The suit filed
- 0:44by Beth Dunn, though underscores
- 0:46seemingly coordinated actions between
- 0:48the manufacturers, describing how they
- 0:50simultaneously restricted output,
- 0:52shifted priority to HBM, sheld DDR3 and
- 0:54DDR4, and implemented stricter customer
- 0:57vetting policies, asking potential
- 0:59buyers the same exact questions. The
- 1:01complaint also highlights how due to
- 1:03surging DRAM prices, DRM has actually
- 1:06surpassed HBM's profitability for wafer.
- 1:08While DRAM is used in HBM at multiple
- 1:11dieseS per HBM chip, the legal filing
- 1:13seems to instead site conventional DRM
- 1:15[music] as being higher margin. The
- 1:18plaintiffs contend that by refusing to
- 1:20expand supply in spite of all-time high
- 1:22prices, the manufacturers are openly
- 1:25acting against their own self-interests,
- 1:27stating, quote, "Yet contrary to all
- 1:29economic and business logic, the DM
- 1:32Oligopouloolists each cut conventional
- 1:34DRM supply further with Micron going so
- 1:36far as to shutter its consumer DM
- 1:39business, Crucial, at the most
- 1:41profitable point in its history. Prices
- 1:43continued to rise and still Samsung
- 1:46and Micron continued to squeeze
- 1:48conventional DRM supply simultaneously
- 1:51and publicly directing their resources
- 1:53toward less profitable per die HBM or in
- 1:56some cases simply junking conventional
- 1:58DRAM supply channels altogether. End
- 2:01quote. Even the manufacturers admit that
- 2:03conventional DRAM is now more profitable
- 2:05than HBM which does contain DRM but is a
- 2:09different part. Recently we have seen a
- 2:11rise in uh lower spec legacy memory
- 2:14prices [music] and it is true that
- 2:16conventional DMs um have higher margins
- 2:19versus HPM. [music]
- 2:20>> So yes it is correct that the margins
- 2:22for nonHBM uh today are higher than HPM
- 2:26margins.
- 2:26>> As far as who needs HBM typically it's
- 2:30this guy.
- 2:31>> No HBM for you. I need HBM.
- 2:33>> [laughter]
- 2:34>> Meanwhile, OEMs and system integrators
- 2:36are unable to avoid passing these price
- 2:38increases directly on to consumers.
- 2:40Within the past year, CyberPower PC, HP,
- 2:43Dell, Asus, Lenovo, Acer, Framework,
- 2:45Valve, Nintendo, Sony, Microsoft, and
- 2:48Apple have all [music] updated price
- 2:49increases to their products due to the
- 2:51increased RAM prices. Pre-built PC
- 2:53company Mang Gear even started a BIO RAM
- 2:56program telling customers to bring your
- 2:58own RAM and quote, "We'll build you a
- 3:00complete PC." End quote. Lenovo recently
- 3:03joked in a not so funny way that memory
- 3:06prices would quote never and quote come
- 3:08back down. [music]
- 3:19This filing is currently only considered
- 3:21a puditive class action complaint. While
- 3:24the plaintiffs brought the case
- 3:25intending to make it a class action,
- 3:27it's only an action on behalf of the
- 3:28individuals named in the complaint right
- 3:30now until the judge certifies the case
- 3:33as a class action. If certified, the
- 3:36nationwide injunctive relief class would
- 3:38include, quote, all persons and entities
- 3:40in the United States who indirectly
- 3:42purchased conventional DRM products,
- 3:44including DDR3, 4, 5, LP DDR5X, GDDR6,
- 3:48and 7, and all other DRAM conforming to
- 3:51Jedex specifications, but excluding HBM
- 3:54manufactured by one or more defendants
- 3:56or electronic devices containing such
- 3:59DRAM during the period beginning October
- 4:0126th, 2022 through the present. which
- 4:04they call the class period. End quote.
- 4:06And they're not the only law firm
- 4:08investigating this. Recently, attorneys
- 4:10at Paul LLP contacted Gamers Nexus to
- 4:13ask us for help explaining the supply
- 4:15chain of semiconductors. While we can't
- 4:17disclose the defendants yet, this firm
- 4:19is also investigating price fixing in
- 4:21the industry and is seeking any US
- 4:23buyers of DDR5 memory to contact them to
- 4:26be a possible plaintiff. Our
- 4:28understanding is also that one of those
- 4:29attorneys on the case was involved in
- 4:31the early 2000s DOJ bust of the DRAM
- 4:34cartel. So, it's heating up for the
- 4:35memory makers and possible plaintiffs
- 4:37include everyone who buys memory,
- 4:40including consumers who indirectly
- 4:42bought it through other products like
- 4:44video cards. Let's dive in to what
- 4:46appears to be a new DRM cartel with some
- 4:50old members. We brought you this deep
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- 6:33support this content directly back to
- 6:35it. [music]
- 6:42To understand the present, we need to
- 6:43analyze the past. Samsung, SKHEX, and
- 6:46Micron have a long history of illegal
- 6:48price fixing cartel collusion. We
- 6:50covered this in our hour and a half long
- 6:52deep dive documentary on the original
- 6:54DRM cartel linked below, which also
- 6:57contains some history about what memory
- 6:59is and how it got its start. Starting
- 7:02with actually core memory and rope
- 7:04memory where they would handwave the
- 7:06software through reins. Basically at
- 7:09least 15 manufacturers participated and
- 7:12over 117 employees from the five largest
- 7:15manufacturers alone were involved
- 7:17throughout that collusion period from
- 7:191998 to 2002. And just as an aside,
- 7:22there were also earlier alleged
- 7:25collusion periods we talked about. The
- 7:26manufacturers exchanged pricing
- 7:28frequently, upheld price floors, rigged
- 7:31customer auctions, simultaneously
- 7:33restricted output to artificially
- 7:34inflate prices, and even organized
- 7:36coalitions within the cartel to
- 7:39eliminate weaker players. The DOJ then
- 7:41launched its investigation after
- 7:43noticing spiking DRAM prices, as well as
- 7:45in response to industry leaders like
- 7:47Dell, especially at the time, making
- 7:49comments about quote cartel-like
- 7:51behavior end quote. Interestingly, it
- 7:53wasn't until after the DOJ subpoenenaed
- 7:55Micron and Micron applied for the
- 7:57corporate leniency program, basically a
- 8:00snitches don't get stitches from the DOJ
- 8:02program, that the DOJ then subpoenaed
- 8:05Micron's fellow cartel members. Shortly
- 8:07after the DOJ began issuing subpoenas,
- 8:10iuppy's principal memory analyst
- 8:12commented via Computer World, quote,
- 8:14"The major PC vendors really felt they
- 8:16were getting hit by unified action. They
- 8:18thought DRAM suppliers were in collusion
- 8:20to set prices higher, but from the DRAM
- 8:22industry standpoint, they went from
- 8:24losing a horrible amount of money last
- 8:26year to trying to make a little money in
- 8:28the first quarter, end quote, resembling
- 8:30the DM over supply in 2022 that preceded
- 8:34the currently alleged collusion period.
- 8:36Although they paid hundreds of millions
- 8:38of dollars in fines, clearly the
- 8:40manufacturers have done well in the time
- 8:42since. In fact, several of the employees
- 8:44were promoted after the cartel,
- 8:46including one who was involved to CEO of
- 8:50Samsung Europe. While the original
- 8:52cartel was brought to a brief pause and
- 8:54some level of justice, we believe it
- 8:56laid the foundation for the current
- 8:58dominance that the big three
- 9:00manufacturers continue benefiting from
- 9:02today. At the time, SKH Heinix even
- 9:04prophesized the big three one day
- 9:07operating in a legal gray area that
- 9:09allowed the manufacturers to lawfully
- 9:11share prices between one another,
- 9:13stating in 1999, quote, "One of the
- 9:16advantage of being a big three is to
- 9:18have the controlling power over the
- 9:20price and we need to exercise this. One
- 9:22of our concern is that it is against the
- 9:24antirust law to set up a certain cartel
- 9:27price." Andy suggests to encourage
- 9:29Samsung as the initiator. Why not? if
- 9:32they accept. We need to have a
- 9:33communication channel open among the big
- 9:35three or four. Each management should
- 9:38share their concern about pricing while
- 9:40not violating the law. End quote. This
- 9:42is especially concerning considering
- 9:44several cartel participants remained
- 9:46employed well after the DOJ discovered
- 9:48the cartel like Samson's son Wu Lee for
- 9:51example. After the DOJ convicted Lee of
- 9:54violating the Sherman Act, fined him a
- 9:56quarter million dollars and sentenced
- 9:58him to seven to eight months in prison,
- 10:00Samsung promoted the exec to CEO and
- 10:03president of Samsung Europe, a title Lee
- 10:05held until 2015. The point is, we think
- 10:09these companies were more than capable
- 10:11of rebuilding the cartel with all the
- 10:13players who remained in or were [music]
- 10:15promoted to powerful positions post
- 10:18cartel collapse. and now they have
- 10:20experience. More recently, in 2018,
- 10:23Hagen's Burman law firm filed another
- 10:25class action against the manufacturers,
- 10:27citing Gamers Nexus and source material
- 10:30for the memory makers allegedly
- 10:31violating antitrust laws between 2016
- 10:34and 2018. The Court of Appeals for the
- 10:36Ninth Circuit ultimately affirmed the
- 10:38case's dismissal in 2022 on account of
- 10:41insufficient evidence. But maybe now
- 10:44there's enough. [music]
- 10:51>> [music]
- 10:56>> As for the conspiracy period in question
- 10:58today, the new complaint alleges, quote,
- 11:00"Beginning in October 2022 and
- 11:02continuing to the present, defendants
- 11:04have engaged in a coordinated scheme to
- 11:06restrict the supply of commodity DRAM,
- 11:08artificially inflating prices throughout
- 11:10the United States. The scheme has been
- 11:12executed through a series of parallel
- 11:14actions that taken together constitute a
- 11:17comprehensive program of supply
- 11:18management by agreement. End quote. The
- 11:21filing describes how after over
- 11:22supplying the market during the
- 11:24pandemic, the big three manufacturers
- 11:26coordinated supply reductions in late
- 11:282022 and early 2023, starting with
- 11:31Skhinex in October and Micron in
- 11:34November. Samsung initially held out. At
- 11:37the time, an industry analyst reported
- 11:39via Reuters stated, quote, "Samsung
- 11:42might be seeing this time as a good
- 11:43opportunity to increase market share,
- 11:45which should help it in the long term at
- 11:48the expense of SKH Highex and Micron."
- 11:50End quote. Instead of competing, though,
- 11:52Samsung ultimately followed suit,
- 11:55announcing its own cuts in April. This
- 11:57is particularly out of character for
- 11:59Samsung, which has historically
- 12:01leveraged its dominance to drive out
- 12:03smaller firms during market downturns.
- 12:06An internal Infinion report from 2001
- 12:08that we uncovered in our DRAM cartel
- 12:11documentary read, quote, I talked to
- 12:13deer Makoviaak from Samsung. Samsung
- 12:15will proceed to take market share and
- 12:17make life difficult for all weaker
- 12:19competitors. End quote. Another stated,
- 12:21quote, I talked with our friend
- 12:23Makoviaak. They want to kill Hinx and
- 12:25take their market share. They're ready
- 12:27to fight to drive prices down
- 12:29intentionally. The next months might be
- 12:31horrible. End quote. Today's new
- 12:33puditive filing describes how Samsung
- 12:35continued throwing its weight around
- 12:37long after the original cartel period,
- 12:39explaining, quote, "In the 2008 to 2009
- 12:42downturn, Samsung kept producing and
- 12:44investing while rivals collapsed. Kim,
- 12:47then among the largest DRM makers,
- 12:49declared insolveny in January 2009.
- 12:52Alpa, Japan's last DRM maker, followed
- 12:56into bankruptcy in 2012. Industry
- 12:58commentary described the strategy as
- 13:00winning a game of capex chicken. Samsung
- 13:03publicly refused production cuts in the
- 13:052019 downturn as well. End quote. After
- 13:08Samsung allegedly restricted output with
- 13:10the others, the big three manufacturers
- 13:12simultaneously began transferring
- 13:14substantial production capacity and
- 13:16capital away from DRAM and towards HBM,
- 13:19or high bandwidth memory. Throughout
- 13:212023 and 2024, the manufacturers
- 13:24continued restricting DRM output in
- 13:26attempts to stabilize prices. According
- 13:28to the complaint, referencing some of
- 13:29the same earnings calls we referenced in
- 13:32our DRAM cartel documentary where we
- 13:34stated that the cartel gets around the
- 13:37no backdoor collusion rule by simply
- 13:39doing it publicly. The DRM restrictions
- 13:42signaled their intentions to competitors
- 13:43through public statements and earnings
- 13:45reports with phrases like supply capex
- 13:48discipline or investment efficiency. In
- 13:51one instance, Micron even stated, quote,
- 13:53"Tool installation and production output
- 13:55will be ramped in line with industry
- 13:57demand growth, which is consistent with
- 13:59our goal to maintain stable bit supply
- 14:02share as well as supply discipline." End
- 14:04quote. The filing points out, quote, "A
- 14:06commitment to hold stable bit supply
- 14:08share is a commitment not to take
- 14:11customers from Samsung or SKHENX made
- 14:14publicly. It assured them of exactly
- 14:16that." End quote. And so to the
- 14:19SLR/Hardware subreddit, a great big we
- 14:22told you so. Maybe you can accuse the
- 14:24multiple law firms of clickbait, too.
- 14:27Anyway, DRM prices were beginning to
- 14:29stabilize by early 2025. At the time,
- 14:32Business Korea reported, quote, "DRAM
- 14:35prices had previously shown double-digit
- 14:37plunges in September, minus 17.07% and
- 14:40November, minus 20.59% last year, then
- 14:44maintained stability for four
- 14:46consecutive months from December before
- 14:48turning upward." End quote. Samsung,
- 14:50SKHX, and Micron also seemingly
- 14:52coordinated an exit from DDR4 around
- 14:54this time, each announcing DDR4's EOL
- 14:57status within a 3-month span of each
- 14:59other. By third quarter 2025, CTE,
- 15:02citing Trend Force, reported that DRAM
- 15:04contract prices had increased by 171.8%
- 15:09year-over-year. The legal complaint
- 15:11explains, quote, a 171% price increase
- 15:14in conventional DRM between quarter 324
- 15:17and quarter 325, which then continued to
- 15:20increase to approximately 697%,
- 15:23is the single most powerful signal
- 15:25available to induce supply expansion.
- 15:27The simultaneous decision by all three
- 15:30defendants to forego a material
- 15:32commodity supply response is rational
- 15:35only if each is confident the others
- 15:38will likewise refrain and the defendants
- 15:40can therefore ride the surge in prices
- 15:42to record margins and profits. End
- 15:45quote. Meanwhile, the smaller DRAM
- 15:47manufacturers without a stake in the
- 15:48collusion, namely Windbond, NA, and
- 15:51CXMT, the Chinese manufacturer we
- 15:53covered in a separate documentary. We'll
- 15:55link that below. all expanded their
- 15:58output, but these companies have never
- 16:00been part of the big three. The
- 16:02complaint clarifies, quote, "If
- 16:04expansion were unprofitable, the
- 16:06smallest producers with the highest
- 16:07costs would not have posted record
- 16:09results doing so. The only firms for
- 16:12which continued output restraint was
- 16:14profitable were the three co-conspirator
- 16:16defendants, so long as not one of them
- 16:18broke ranks and attempted to take market
- 16:21share from the others." End of quote.
- 16:23Then in October, OpenAI announced its
- 16:25Stargate project in partnership with
- 16:27Samsung and SKINX, claiming the project
- 16:30was targeting quote 900,000 DRAM wafer
- 16:34starts per month end quote which Tom's
- 16:36hardware estimated quote may represent
- 16:38around 40% of total DRM output end
- 16:40quote. Effectively, OpenAI and Sam Alman
- 16:43issued a letter of intent. Samsung and
- 16:45SKH Highex effectively conceded the
- 16:47consumer DRAM market to Micron by
- 16:49committing such a large percentage of
- 16:51their DRAM wafer starts to open AI. At
- 16:54the time, Micron was the only big three
- 16:56manufacturer with a direct to consumer
- 16:57sales channel of any meaningful
- 16:59quantity. Heinox does have Clev, but
- 17:02they don't really sell much of it. And
- 17:04Micron was the only manufacturer with
- 17:06significant capacity for consumer DAM
- 17:08amidst what it called quote the most
- 17:10severe memory supply shortage in more
- 17:12than 40 years. End quote. Rather than
- 17:14capitalize on the all-time high retail
- 17:17prices with its unique positioning,
- 17:19Micron shattered the 29 years worth of
- 17:21goodwill it built with consumers and
- 17:23killed Crucial quote in order to improve
- 17:25supply and support for our larger
- 17:28strategic customers in faster growing
- 17:30segments. End quote. Micron announced
- 17:32its decision only two months after
- 17:34OpenAI's Stargate announcement for the
- 17:36memory purchases that is and the
- 17:38punitive filing contends quote in a
- 17:41competitive market a firm does not
- 17:42abandon a high margin segment at the
- 17:44peak of a price spike particularly where
- 17:47it has an established direct to consumer
- 17:49channel that its rivals lack. It expands
- 17:52into it. That AI data center demand was
- 17:54strong explains why Micron might wish to
- 17:57sell more to data center customers. It
- 18:00does not explain why Micron eliminated
- 18:02its consumer channel rather than
- 18:04supplying it when consumer prices were
- 18:06at record highs and the channel was
- 18:08highly profitable. End quote. The
- 18:10complaint then claims beginning January
- 18:132026 that Samsung SKH and Micron
- 18:16simultaneously implemented stricter
- 18:18customer vetting procedures. Tom's
- 18:20Hardware citing Nicay Asia quotes a GPU
- 18:22and server supplier who explained quote
- 18:25the three companies became stricter and
- 18:27asked us about who we will supply to how
- 18:30much quantity and if the demand of our
- 18:32customers are real and quote all three
- 18:34manufacturers beginning to ask the same
- 18:36questions at the same time is a huge red
- 18:38flag of collusion and indicates what we
- 18:40believe is a coordinated effort. The
- 18:42filing notes quote in a competitive
- 18:44market firms differentiate on customer
- 18:46service. they do not simultaneously
- 18:48adopt the same order vetting questions
- 18:51end quote. The complaint continues
- 18:53describing how despite all the claims of
- 18:55quote focusing on profitability and
- 18:58quote while shifting DRAM resources to
- 19:00HBM, DRM actually surpassed HBM's
- 19:04profitability per wafer in early 2026.
- 19:07According to CNBC, quote, "When Micron
- 19:10makes one bit of HBM memory, it has to
- 19:12forego making three bits of more
- 19:14conventional memory for other devices."
- 19:16end quote. Per our own reporting, due to
- 19:18yields and DRAM requirements, HPM can
- 19:21sometimes require 2.3 to three times as
- 19:24much DRAM die area as consumer DDDR7
- 19:27memory for the same capacity in bits,
- 19:30not counting the extra base logic die
- 19:33and interposer you need for HPM. As
- 19:35explained in the court documents, quote,
- 19:36"The 3:1 ratio implies that HBM is the
- 19:39more profitable use of capacity only if
- 19:41the profit from one HBM bit exceeds the
- 19:44profit from three conventional DRM bits
- 19:46sold into the shortage. Stated as a
- 19:48threshold, a bit of HBM is the better
- 19:51use of a unit of capacity only where the
- 19:53HBM revenue premium per bit multiplied
- 19:56by the HPM margin exceeds three times
- 19:59the ordinary margin proxy." End quote.
- 20:01The complaint cites Micron's second
- 20:03quarter 2026 financials where it
- 20:05reported operating margins of 76% for
- 20:08mobile and client consumer basically 67%
- 20:12for core data center and 66% for cloud
- 20:14memory. In the time since, Micron has
- 20:17posted another quarter that we've
- 20:18already covered in a different video,
- 20:20but in that one, Micron reported an
- 20:23obscenely high consumer memory operating
- 20:25margin of 86% on 87% gross margin. Just
- 20:30one year prior. In the same table,
- 20:32Micron reported 15% operating margin for
- 20:35the same part of its consumer business.
- 20:38Again, now 86%. And that's from the same
- 20:41company that shuttered its consumer
- 20:43memory direct sales channel. But the
- 20:45suit cites the prior quarter with
- 20:47slightly lower margin due to the filing
- 20:49time. Using Micron's reported mobile and
- 20:51client business unit, 7.711 billion
- 20:54quarterly revenue and 76% operating
- 20:56margin, the complaint calculates, quote,
- 20:58the operating profit associated with
- 21:00capturing even a small additional share
- 21:02of that segment's consumer and client
- 21:04demand. End quote. to create some tables
- 21:06and charts. Per the complaint, if Micron
- 21:08increased its consumer sales by 5%, it
- 21:11would have received an additional
- 21:12roughly 293 million in operating
- 21:15quarterly income or an additional $1.17
- 21:19billion when annualized. That'd be even
- 21:21higher on the Q3 filing. The complaint
- 21:24also calculates a section for the
- 21:26required HBM revenue premium per bit to
- 21:28beat three conventional DRM bits as it
- 21:31corresponds to different HBM margins as
- 21:33shown in this table. At 70% HPM margin,
- 21:36the manufacturer needs a 3.26x revenue
- 21:39premium per HPM bit in order to gain
- 21:42more profit than three conventional DRAM
- 21:44bits. In other words, the manufacturers
- 21:47are leaving substantial profit on the
- 21:48table by not competing for the consumer
- 21:51DRM market, something they chose to not.
- 21:55And even the manufacturers admit that
- 21:57DRAM has now surpassed HBM's
- 22:00profitability. In Samsung's first
- 22:02quarter 2026 earnings call, it stated,
- 22:04>> "Recently, we have seen a rise in uh
- 22:07lower spec legacy memory prices. And it
- 22:10is true that conventional DMs um have
- 22:13higher margins versus stage PM and we
- 22:16are aware of certain outside views that
- 22:19focusing our sales mix on conventional
- 22:21DMs may be more beneficial uh in terms
- 22:24of short-term performance versus HBM.
- 22:26Micron CEO affirmed this in Micron's
- 22:28second quarter 2026 earnings call
- 22:30acknowledging
- 22:31>> so yes it is correct that the margins
- 22:33for nonHBM uh today are higher than HBM
- 22:36margins
- 22:37>> and an SK group chairman reportedly
- 22:39stated through machine translation quote
- 22:41the HBM margin is 60% and the general
- 22:44memory chip margin is 80% end quote as
- 22:46reported by Korean media outlet News1 we
- 22:49think one key factor contributing to
- 22:51this is that HBM contract prices are
- 22:53negotiated annually while DRAMM contract
- 22:55act prices are negotiated quarterly,
- 22:57meaning DRAM prices are going to reflect
- 23:00market changes faster than HBM. The
- 23:02complaint asserts, quote, "AI demand
- 23:04explains why HBM became attractive. It
- 23:06does not explain Samsung's abandonment
- 23:08of its historical Maverick strategy,
- 23:10Micron's exit from Crucial at peak
- 23:12consumer prices or the uniform refusal
- 23:15by all three defendants to expand
- 23:17commodity DM supply in response to
- 23:19record commodity prices." End quote.
- 23:21Finally, the document concludes by
- 23:23explaining how the DRM industry's
- 23:24characteristics make it particularly
- 23:26susceptible to successful collusion,
- 23:28citing the extremely concentrated
- 23:30market, sales of commodity products,
- 23:31price transparency from trend forces,
- 23:33contract price reports, inelastic
- 23:35demand, insurmountable entry barriers,
- 23:37and numerous colluding opportunities.
- 23:41[music]
- 23:47>> [music]
- 23:50>> A lot of the alleged collusion today
- 23:52comes down to the market dynamics
- 23:54between competitors in the DRM industry,
- 23:56which Soyon Lee describes well in his
- 23:59report titled chicken game analysis on
- 24:02global competition. Using the concepts
- 24:04of game theory, Lee illustrates how each
- 24:06manufacturer has the choice to either
- 24:08expand or maintain or reduce capacity.
- 24:11If two manufacturers exist and both
- 24:13manufacturers expand capacity, the
- 24:15result is an overupp and both receive
- 24:18lower profits. If one expands while the
- 24:20other maintains, the manufacturer who
- 24:21expands earns higher profits and market
- 24:23share. If both manufacturers choose to
- 24:25maintain, however, each walks away with
- 24:27a moderate payout. Pretty basic stuff.
- 24:30Of course, in a perfectly competitive
- 24:32market, you don't know how your
- 24:34competitor is going to play the game.
- 24:36Additionally, if you somehow knew your
- 24:38competitor planned to maintain or reduce
- 24:40capacity, like say if they stated
- 24:42something like our DRM waiver starts
- 24:45will remain significantly below 2022
- 24:46levels for the foreseeable future in the
- 24:48earnings report, you'd expand capacity
- 24:50to earn higher profits and seize market
- 24:52share from your competition.
- 24:54Unfortunately, while it certainly
- 24:55appears like the manufacturers are
- 24:57choosing to not compete from our
- 24:59perspective anyway, the manufacturers
- 25:01could claim that this is simply
- 25:03conscious parallelism. Cornell Law
- 25:06School defines this market tactic,
- 25:08stating, quote, "Conscious parallelism
- 25:10refers to businesses changing their
- 25:11prices to reflect the prices of
- 25:13competitors within a market without
- 25:14colluding or communicating with
- 25:16competitors." Unlike price fixing, which
- 25:18involves conscious agreement between
- 25:20competitors and violating antitrust
- 25:22laws, conscious parallelism occurs where
- 25:24businesses just change prices in
- 25:26reaction to competitors. And conscious
- 25:28parallelism does not constitute illegal
- 25:30activity on its own. End quote.
- 25:34>> [music]
- 25:36>> This is actually somewhat related to why
- 25:38the US Court of Appeals for the Ninth
- 25:40Circuit affirmed the dismissal of the
- 25:42prior DRAM antitrust lawsuit filed in
- 25:442018. The court's decision read, quote,
- 25:47"Plaintiff's factual allegations do not
- 25:49amount to the something more required to
- 25:51support a plausible inference of
- 25:53conspiracy. Dismissal of plaintiff's
- 25:55claims premised on an alleged agreement
- 25:57between defendants was therefore
- 25:59proper." End quote. The current
- 26:00complaint, the new one, addresses this
- 26:02aspect from the previously failed case,
- 26:05stating, quote, "The 2016 to 2018
- 26:08litigation was ultimately unsuccessful.
- 26:10Unlike the present action, the 2018
- 26:12complaint alleged only parallel pricing
- 26:14without identifying unlawful coordinated
- 26:17conduct as set forth here. Simultaneous
- 26:19production cuts, coordinated product
- 26:21line exits, used equipment withdrawal by
- 26:23Samsung and SKH, and parallel customer
- 26:26vetting among other specific facts and
- 26:28conduct explained in this complaint. End
- 26:30quote. For context, Thompson Reuters
- 26:32described section one of the Sherman
- 26:34Antitrust Act, what the plaintiffs
- 26:36alleged the manufacturers violated, by
- 26:38saying this, quote, "Every contract
- 26:40combination in the form of trust or
- 26:41otherwise or conspiracy in restraint of
- 26:44trade or commerce among the several
- 26:45states or with foreign nations is
- 26:47declared to be illegal. If read
- 26:50literally, section one of the Sherman
- 26:52Act would prohibit every commercial
- 26:53contract because all contracts cause
- 26:56some restraint on trade. Fortunately,
- 26:58courts have found that only agreements
- 27:00that unreasonably restrain trade are
- 27:02prohibited. End quote. According to
- 27:04George Washington University Law School,
- 27:06we found this explainer. Quote, "Courts
- 27:08allow a collusive agreement to be
- 27:10established by circumstantial evidence,
- 27:12but the evidence must show additional
- 27:15evidence, plus factors beyond parallel
- 27:18movement and price." End quote. Thompson
- 27:19Reuters describes that some of the plus
- 27:21factors typically accepted in addition
- 27:23to parallel movements, stating, quote,
- 27:25"Plus factors include the defendants
- 27:27acted contrary to their individual
- 27:29economic interests. The defendants had
- 27:31meetings or conversations, i.e.
- 27:33opportunities to agree, the defendants
- 27:35had a motive to collude, engaged in
- 27:38abrupt or unprecedented changes in
- 27:39behavior, and the industry is
- 27:41concentrated with few competitors." End
- 27:43quote. We believe that each of those
- 27:45factors, the plus factors, exist in this
- 27:48case, but that's not for us to decide.
- 27:51Ultimately, we'd like to see more from
- 27:52the DOJ here, like in the early 2000s,
- 27:55but the current DOJ is uh busy finding a
- 28:00replacement.
- 28:00>> One word about Jeffrey Epstein. How
- 28:04ironic is that? You know why? Because
- 28:07Donald Trump, the Dow, the Dow right now
- 28:11is over. The Dow is over $50,000. I
- 28:15don't know why you're laughing. You're a
- 28:17great stock trader.
- 28:18>> Our understanding is that the consumers
- 28:20never would have discovered the original
- 28:21DRAM cartel had the DOJ not subpoenaed
- 28:24the manufacturers in response to both
- 28:27the increasing prices and the
- 28:29cartel-like allegations from industry
- 28:32leaders. To our knowledge, the DOJ
- 28:34hasn't investigated the DRM manufacturer
- 28:36since. Be a Don LLP. The firm who
- 28:38submitted this puditive complaint isn't
- 28:40the only law firm investigating the DRAM
- 28:42manufacturers for price fixing right
- 28:44now. It's heating up. Similarly, a
- 28:46cross- sector trade association recently
- 28:48sent a letter to the secretaries of the
- 28:50US Treasury and Commerce departments
- 28:52regarding quote an urgent imbalance in
- 28:55the market for memory chips that could
- 28:56lead to significant and sustained
- 28:58near-term price increases for American
- 29:00households and disrupt critical US
- 29:02supply chains. End quote. The letter
- 29:04signed by several national industry
- 29:05associations urged the US White House
- 29:08and its administration to among other
- 29:10requests quote ensure that memory
- 29:12semiconductor capacity adequately serves
- 29:15all segments of the market including
- 29:17consumerf facing and manufacturing
- 29:19industries and to quote closely track
- 29:21conditions in the memory market
- 29:22including with respect to supply and
- 29:24demand end quote. In the DOJ's Red Flags
- 29:27of Collusion, it describes its four-part
- 29:30maps analysis, explaining how you can
- 29:32analyze an industry's market,
- 29:34applications, patterns, and suspicious
- 29:37behavior to detect collusion. Starting
- 29:39with the market aspect, the DOJ states,
- 29:41quote, "The award may be the target of
- 29:43collusion if there are few competitors
- 29:45in the market that offer a good or
- 29:46service. A small group of major vendors
- 29:48controls a large share of the market.
- 29:50The good or service is standardized so
- 29:52that the determining factor in the award
- 29:54is price. rather than other competitive
- 29:56factors such as design, quality, or
- 29:58service." End quote. All of these
- 30:00factors again exist in the DRM market.
- 30:02Moving to the application section, it
- 30:04asks, quote, "Are there similarities
- 30:06between vendor applications or
- 30:08proposals?" End quote. And while the DOJ
- 30:10doesn't explicitly mention it in its
- 30:12examples, we would consider the
- 30:14manufacturers simultaneously
- 30:15implementing stricter customer vetting
- 30:17procedures and asking the same exact
- 30:19questions as both a similarity between
- 30:22vendor applications and suspicious
- 30:24behavior. The post concludes, quote, "If
- 30:27you notice any combination of these red
- 30:28flags, you should report your concerns
- 30:30to the antitrust division." End quote.
- 30:32While we don't think there's currently
- 30:34any explicit evidence of collusion, we
- 30:36think the amount of seemingly
- 30:38coordinated actions, the unprecedented
- 30:40price increases and the amount of
- 30:42consumers who purchase electronics with
- 30:44RAM should be more than enough for the
- 30:46DOJ to at least investigate the market
- 30:48for anti-competitive practices. Of
- 30:50course, it's not like the US antitrust
- 30:52agencies currently have any reason to
- 30:54turn a blind eye to this sort of
- 30:55behavior. Say, for example, if something
- 30:58ridiculous happened, like the executive
- 31:00branch were to garner good PR with
- 31:01hundreds of millions of dollars of
- 31:02donations for a memory maker and
- 31:03likewise grant billions of dollars of
- 31:04tax breaks while also enacting control
- 31:06over the DOJ as the executive branch, or
- 31:08at least it seems that way. But that
- 31:10would be ridiculous.
- 31:12>> This is critical capability.
- 31:15>> So, this filing is currently in the
- 31:17earliest possible stages, and the judge
- 31:19is yet to certify this puditive class
- 31:21action complaint as a legitimate class
- 31:23action lawsuit. If the judge certifies
- 31:25the puditive filing as a class action,
- 31:28the defendants will likely file a motion
- 31:29to dismiss. If that fails, the case then
- 31:32enters the discovery period, which is
- 31:34what they would really want to avoid.
- 31:36For additional reference, the original
- 31:37DRAM antitrust litigation filed in 2002
- 31:41required nearly 12 years between the
- 31:43plaintiffs initially filing the case and
- 31:45the court granting the final approval of
- 31:47settlements. It'll take a while to see
- 31:49how this plays out, but we'll be here to
- 31:51cover it, even if it's 12 years from
- 31:53now, but hopefully it's sooner. That's
- 31:55it for this one. You should watch our
- 31:56DRAM cartel history piece that we posted
- 31:58previously. We'll link that in the
- 32:00description, and you should open another
- 32:02tab for our rise of Chinese memory
- 32:04content about CXMT, a new competitor to
- 32:08these big three. You can directly
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- 32:10store.gamersex.net net and picking up
- 32:13one of our shirts such as our GPU
- 32:15shredder shirt and we have more micro
- 32:17slop shirts on the way into the
- 32:18warehouse. Those have continued to sell
- 32:20through, so thank you. You can also get
- 32:22one of our retro.io coaster packs
- 32:24hearkening back to a better time when
- 32:26not everything was a cloud-based and
- 32:28shitified service. Or you can head over
- 32:30to patreon.com/gamers nexus to throw a
- 32:32few bucks our way each month. Thanks for
- 32:35watching. Thanks for your support.
- 32:36Subscribe for more. And we'll see you
- 32:38all next time.
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