YouTube2Text

The DRAM Crisis: 600% Price Increases by Micron, SK Hynix, & Samsung — Transcript

by Gamers Nexus · 5,196 words · 869 segments · language en · Watch on YouTube

Full transcript

  1. 0:00Quote, "Since 2022, these firms have
  2. 0:02fixed supply and prices for DRM,
  3. 0:04engaging in conduct that makes no
  4. 0:06economic sense absent collusion, and
  5. 0:08that has driven up the price of
  6. 0:10conventional DRM approximately 700% in a
  7. 0:134-year period." End quote. This is what
  8. 0:15a new antitrust lawsuit filed by Beth
  9. 0:18Dunn, a firm specializing in high-tech
  10. 0:20antitrust cases, states in its puditive
  11. 0:22class action complaint against Samsung,
  12. 0:25SKH, and Micron. The brand new filing
  13. 0:28for this year highlights how the DRAM
  14. 0:30market is prone to successful collusion,
  15. 0:32citing a severe concentration of
  16. 0:34manufacturers, sales of a commodity
  17. 0:36product, price transparency via trend
  18. 0:38force, inelastic demand, astronomical
  19. 0:40entry barriers, and several
  20. 0:42opportunities to collude. The suit filed
  21. 0:44by Beth Dunn, though underscores
  22. 0:46seemingly coordinated actions between
  23. 0:48the manufacturers, describing how they
  24. 0:50simultaneously restricted output,
  25. 0:52shifted priority to HBM, sheld DDR3 and
  26. 0:54DDR4, and implemented stricter customer
  27. 0:57vetting policies, asking potential
  28. 0:59buyers the same exact questions. The
  29. 1:01complaint also highlights how due to
  30. 1:03surging DRAM prices, DRM has actually
  31. 1:06surpassed HBM's profitability for wafer.
  32. 1:08While DRAM is used in HBM at multiple
  33. 1:11dieseS per HBM chip, the legal filing
  34. 1:13seems to instead site conventional DRM
  35. 1:15[music] as being higher margin. The
  36. 1:18plaintiffs contend that by refusing to
  37. 1:20expand supply in spite of all-time high
  38. 1:22prices, the manufacturers are openly
  39. 1:25acting against their own self-interests,
  40. 1:27stating, quote, "Yet contrary to all
  41. 1:29economic and business logic, the DM
  42. 1:32Oligopouloolists each cut conventional
  43. 1:34DRM supply further with Micron going so
  44. 1:36far as to shutter its consumer DM
  45. 1:39business, Crucial, at the most
  46. 1:41profitable point in its history. Prices
  47. 1:43continued to rise and still Samsung
  48. 1:46and Micron continued to squeeze
  49. 1:48conventional DRM supply simultaneously
  50. 1:51and publicly directing their resources
  51. 1:53toward less profitable per die HBM or in
  52. 1:56some cases simply junking conventional
  53. 1:58DRAM supply channels altogether. End
  54. 2:01quote. Even the manufacturers admit that
  55. 2:03conventional DRAM is now more profitable
  56. 2:05than HBM which does contain DRM but is a
  57. 2:09different part. Recently we have seen a
  58. 2:11rise in uh lower spec legacy memory
  59. 2:14prices [music] and it is true that
  60. 2:16conventional DMs um have higher margins
  61. 2:19versus HPM. [music]
  62. 2:20>> So yes it is correct that the margins
  63. 2:22for nonHBM uh today are higher than HPM
  64. 2:26margins.
  65. 2:26>> As far as who needs HBM typically it's
  66. 2:30this guy.
  67. 2:31>> No HBM for you. I need HBM.
  68. 2:33>> [laughter]
  69. 2:34>> Meanwhile, OEMs and system integrators
  70. 2:36are unable to avoid passing these price
  71. 2:38increases directly on to consumers.
  72. 2:40Within the past year, CyberPower PC, HP,
  73. 2:43Dell, Asus, Lenovo, Acer, Framework,
  74. 2:45Valve, Nintendo, Sony, Microsoft, and
  75. 2:48Apple have all [music] updated price
  76. 2:49increases to their products due to the
  77. 2:51increased RAM prices. Pre-built PC
  78. 2:53company Mang Gear even started a BIO RAM
  79. 2:56program telling customers to bring your
  80. 2:58own RAM and quote, "We'll build you a
  81. 3:00complete PC." End quote. Lenovo recently
  82. 3:03joked in a not so funny way that memory
  83. 3:06prices would quote never and quote come
  84. 3:08back down. [music]
  85. 3:19This filing is currently only considered
  86. 3:21a puditive class action complaint. While
  87. 3:24the plaintiffs brought the case
  88. 3:25intending to make it a class action,
  89. 3:27it's only an action on behalf of the
  90. 3:28individuals named in the complaint right
  91. 3:30now until the judge certifies the case
  92. 3:33as a class action. If certified, the
  93. 3:36nationwide injunctive relief class would
  94. 3:38include, quote, all persons and entities
  95. 3:40in the United States who indirectly
  96. 3:42purchased conventional DRM products,
  97. 3:44including DDR3, 4, 5, LP DDR5X, GDDR6,
  98. 3:48and 7, and all other DRAM conforming to
  99. 3:51Jedex specifications, but excluding HBM
  100. 3:54manufactured by one or more defendants
  101. 3:56or electronic devices containing such
  102. 3:59DRAM during the period beginning October
  103. 4:0126th, 2022 through the present. which
  104. 4:04they call the class period. End quote.
  105. 4:06And they're not the only law firm
  106. 4:08investigating this. Recently, attorneys
  107. 4:10at Paul LLP contacted Gamers Nexus to
  108. 4:13ask us for help explaining the supply
  109. 4:15chain of semiconductors. While we can't
  110. 4:17disclose the defendants yet, this firm
  111. 4:19is also investigating price fixing in
  112. 4:21the industry and is seeking any US
  113. 4:23buyers of DDR5 memory to contact them to
  114. 4:26be a possible plaintiff. Our
  115. 4:28understanding is also that one of those
  116. 4:29attorneys on the case was involved in
  117. 4:31the early 2000s DOJ bust of the DRAM
  118. 4:34cartel. So, it's heating up for the
  119. 4:35memory makers and possible plaintiffs
  120. 4:37include everyone who buys memory,
  121. 4:40including consumers who indirectly
  122. 4:42bought it through other products like
  123. 4:44video cards. Let's dive in to what
  124. 4:46appears to be a new DRM cartel with some
  125. 4:50old members. We brought you this deep
  126. 4:51dive with store.gamersac.net.
  127. 4:53We're currently running a sale on our
  128. 4:55store. Our GN15 component mouse mats are
  129. 4:57currently on sale for $20 with the
  130. 4:59autographed version down in step at $40.
  131. 5:02The retro IO themed drink coaster pack
  132. 5:04that we made with soft 3D components is
  133. 5:06now marked down to $30 for a pack of
  134. 5:08four. Our AMP media modmat is on sale
  135. 5:10for $60 now. Our disappointment t-shirt
  136. 5:13from this year has its last remaining
  137. 5:15stock on sale for $18. And our component
  138. 5:17mouse pad with custom rubber underside
  139. 5:19and stitching is available for $15. The
  140. 5:22component mouse mats fit a mouse and
  141. 5:24keyboard, have an allover print that we
  142. 5:26made inhouse, and have a yellow rubber
  143. 5:28underside that we customized with blue
  144. 5:29stitching for anti- fray. The medium mod
  145. 5:32mats include an enamel pin, pin out
  146. 5:34card, and medium-sized rugged work
  147. 5:36surface for your shop, garage, or office
  148. 5:38with anti-static strap. The Retro IO
  149. 5:40coasters are one of my favorites,
  150. 5:42featuring a floppy drive coaster with a
  151. 5:44floppy in the slot. Controller coaster
  152. 5:47with retro colorway, Model M inspired
  153. 5:49numpad coaster, and the GN logo. These
  154. 5:53are easily washable in the sink, are a
  155. 5:55soft material, and are great for
  156. 5:56catching condensation while adding some
  157. 5:58flare to your setup. Finally, we just
  158. 6:00launched our stackable ESD safe AMD CPU
  159. 6:03holder trays on the store. Each holds
  160. 6:05six AMD CPUs of the 40x40mm package
  161. 6:08size, including FM2, FM2 Plus, AM3,
  162. 6:11AM3+, AM4, and AM5. We're making these
  163. 6:14at GN with fully in-house 3D modeling,
  164. 6:17CAD drawings, and printing, including
  165. 6:19our testing of the anti-static
  166. 6:21dissipative properties of the printed
  167. 6:22filament. Our existing team at the
  168. 6:24office is managing the printing of
  169. 6:25these, which helps further support our
  170. 6:27work while giving us some experience in
  171. 6:29a field we're excited to learn about.
  172. 6:30Head over to store.gamersac.net And to
  173. 6:33support this content directly back to
  174. 6:35it. [music]
  175. 6:42To understand the present, we need to
  176. 6:43analyze the past. Samsung, SKHEX, and
  177. 6:46Micron have a long history of illegal
  178. 6:48price fixing cartel collusion. We
  179. 6:50covered this in our hour and a half long
  180. 6:52deep dive documentary on the original
  181. 6:54DRM cartel linked below, which also
  182. 6:57contains some history about what memory
  183. 6:59is and how it got its start. Starting
  184. 7:02with actually core memory and rope
  185. 7:04memory where they would handwave the
  186. 7:06software through reins. Basically at
  187. 7:09least 15 manufacturers participated and
  188. 7:12over 117 employees from the five largest
  189. 7:15manufacturers alone were involved
  190. 7:17throughout that collusion period from
  191. 7:191998 to 2002. And just as an aside,
  192. 7:22there were also earlier alleged
  193. 7:25collusion periods we talked about. The
  194. 7:26manufacturers exchanged pricing
  195. 7:28frequently, upheld price floors, rigged
  196. 7:31customer auctions, simultaneously
  197. 7:33restricted output to artificially
  198. 7:34inflate prices, and even organized
  199. 7:36coalitions within the cartel to
  200. 7:39eliminate weaker players. The DOJ then
  201. 7:41launched its investigation after
  202. 7:43noticing spiking DRAM prices, as well as
  203. 7:45in response to industry leaders like
  204. 7:47Dell, especially at the time, making
  205. 7:49comments about quote cartel-like
  206. 7:51behavior end quote. Interestingly, it
  207. 7:53wasn't until after the DOJ subpoenenaed
  208. 7:55Micron and Micron applied for the
  209. 7:57corporate leniency program, basically a
  210. 8:00snitches don't get stitches from the DOJ
  211. 8:02program, that the DOJ then subpoenaed
  212. 8:05Micron's fellow cartel members. Shortly
  213. 8:07after the DOJ began issuing subpoenas,
  214. 8:10iuppy's principal memory analyst
  215. 8:12commented via Computer World, quote,
  216. 8:14"The major PC vendors really felt they
  217. 8:16were getting hit by unified action. They
  218. 8:18thought DRAM suppliers were in collusion
  219. 8:20to set prices higher, but from the DRAM
  220. 8:22industry standpoint, they went from
  221. 8:24losing a horrible amount of money last
  222. 8:26year to trying to make a little money in
  223. 8:28the first quarter, end quote, resembling
  224. 8:30the DM over supply in 2022 that preceded
  225. 8:34the currently alleged collusion period.
  226. 8:36Although they paid hundreds of millions
  227. 8:38of dollars in fines, clearly the
  228. 8:40manufacturers have done well in the time
  229. 8:42since. In fact, several of the employees
  230. 8:44were promoted after the cartel,
  231. 8:46including one who was involved to CEO of
  232. 8:50Samsung Europe. While the original
  233. 8:52cartel was brought to a brief pause and
  234. 8:54some level of justice, we believe it
  235. 8:56laid the foundation for the current
  236. 8:58dominance that the big three
  237. 9:00manufacturers continue benefiting from
  238. 9:02today. At the time, SKH Heinix even
  239. 9:04prophesized the big three one day
  240. 9:07operating in a legal gray area that
  241. 9:09allowed the manufacturers to lawfully
  242. 9:11share prices between one another,
  243. 9:13stating in 1999, quote, "One of the
  244. 9:16advantage of being a big three is to
  245. 9:18have the controlling power over the
  246. 9:20price and we need to exercise this. One
  247. 9:22of our concern is that it is against the
  248. 9:24antirust law to set up a certain cartel
  249. 9:27price." Andy suggests to encourage
  250. 9:29Samsung as the initiator. Why not? if
  251. 9:32they accept. We need to have a
  252. 9:33communication channel open among the big
  253. 9:35three or four. Each management should
  254. 9:38share their concern about pricing while
  255. 9:40not violating the law. End quote. This
  256. 9:42is especially concerning considering
  257. 9:44several cartel participants remained
  258. 9:46employed well after the DOJ discovered
  259. 9:48the cartel like Samson's son Wu Lee for
  260. 9:51example. After the DOJ convicted Lee of
  261. 9:54violating the Sherman Act, fined him a
  262. 9:56quarter million dollars and sentenced
  263. 9:58him to seven to eight months in prison,
  264. 10:00Samsung promoted the exec to CEO and
  265. 10:03president of Samsung Europe, a title Lee
  266. 10:05held until 2015. The point is, we think
  267. 10:09these companies were more than capable
  268. 10:11of rebuilding the cartel with all the
  269. 10:13players who remained in or were [music]
  270. 10:15promoted to powerful positions post
  271. 10:18cartel collapse. and now they have
  272. 10:20experience. More recently, in 2018,
  273. 10:23Hagen's Burman law firm filed another
  274. 10:25class action against the manufacturers,
  275. 10:27citing Gamers Nexus and source material
  276. 10:30for the memory makers allegedly
  277. 10:31violating antitrust laws between 2016
  278. 10:34and 2018. The Court of Appeals for the
  279. 10:36Ninth Circuit ultimately affirmed the
  280. 10:38case's dismissal in 2022 on account of
  281. 10:41insufficient evidence. But maybe now
  282. 10:44there's enough. [music]
  283. 10:51>> [music]
  284. 10:56>> As for the conspiracy period in question
  285. 10:58today, the new complaint alleges, quote,
  286. 11:00"Beginning in October 2022 and
  287. 11:02continuing to the present, defendants
  288. 11:04have engaged in a coordinated scheme to
  289. 11:06restrict the supply of commodity DRAM,
  290. 11:08artificially inflating prices throughout
  291. 11:10the United States. The scheme has been
  292. 11:12executed through a series of parallel
  293. 11:14actions that taken together constitute a
  294. 11:17comprehensive program of supply
  295. 11:18management by agreement. End quote. The
  296. 11:21filing describes how after over
  297. 11:22supplying the market during the
  298. 11:24pandemic, the big three manufacturers
  299. 11:26coordinated supply reductions in late
  300. 11:282022 and early 2023, starting with
  301. 11:31Skhinex in October and Micron in
  302. 11:34November. Samsung initially held out. At
  303. 11:37the time, an industry analyst reported
  304. 11:39via Reuters stated, quote, "Samsung
  305. 11:42might be seeing this time as a good
  306. 11:43opportunity to increase market share,
  307. 11:45which should help it in the long term at
  308. 11:48the expense of SKH Highex and Micron."
  309. 11:50End quote. Instead of competing, though,
  310. 11:52Samsung ultimately followed suit,
  311. 11:55announcing its own cuts in April. This
  312. 11:57is particularly out of character for
  313. 11:59Samsung, which has historically
  314. 12:01leveraged its dominance to drive out
  315. 12:03smaller firms during market downturns.
  316. 12:06An internal Infinion report from 2001
  317. 12:08that we uncovered in our DRAM cartel
  318. 12:11documentary read, quote, I talked to
  319. 12:13deer Makoviaak from Samsung. Samsung
  320. 12:15will proceed to take market share and
  321. 12:17make life difficult for all weaker
  322. 12:19competitors. End quote. Another stated,
  323. 12:21quote, I talked with our friend
  324. 12:23Makoviaak. They want to kill Hinx and
  325. 12:25take their market share. They're ready
  326. 12:27to fight to drive prices down
  327. 12:29intentionally. The next months might be
  328. 12:31horrible. End quote. Today's new
  329. 12:33puditive filing describes how Samsung
  330. 12:35continued throwing its weight around
  331. 12:37long after the original cartel period,
  332. 12:39explaining, quote, "In the 2008 to 2009
  333. 12:42downturn, Samsung kept producing and
  334. 12:44investing while rivals collapsed. Kim,
  335. 12:47then among the largest DRM makers,
  336. 12:49declared insolveny in January 2009.
  337. 12:52Alpa, Japan's last DRM maker, followed
  338. 12:56into bankruptcy in 2012. Industry
  339. 12:58commentary described the strategy as
  340. 13:00winning a game of capex chicken. Samsung
  341. 13:03publicly refused production cuts in the
  342. 13:052019 downturn as well. End quote. After
  343. 13:08Samsung allegedly restricted output with
  344. 13:10the others, the big three manufacturers
  345. 13:12simultaneously began transferring
  346. 13:14substantial production capacity and
  347. 13:16capital away from DRAM and towards HBM,
  348. 13:19or high bandwidth memory. Throughout
  349. 13:212023 and 2024, the manufacturers
  350. 13:24continued restricting DRM output in
  351. 13:26attempts to stabilize prices. According
  352. 13:28to the complaint, referencing some of
  353. 13:29the same earnings calls we referenced in
  354. 13:32our DRAM cartel documentary where we
  355. 13:34stated that the cartel gets around the
  356. 13:37no backdoor collusion rule by simply
  357. 13:39doing it publicly. The DRM restrictions
  358. 13:42signaled their intentions to competitors
  359. 13:43through public statements and earnings
  360. 13:45reports with phrases like supply capex
  361. 13:48discipline or investment efficiency. In
  362. 13:51one instance, Micron even stated, quote,
  363. 13:53"Tool installation and production output
  364. 13:55will be ramped in line with industry
  365. 13:57demand growth, which is consistent with
  366. 13:59our goal to maintain stable bit supply
  367. 14:02share as well as supply discipline." End
  368. 14:04quote. The filing points out, quote, "A
  369. 14:06commitment to hold stable bit supply
  370. 14:08share is a commitment not to take
  371. 14:11customers from Samsung or SKHENX made
  372. 14:14publicly. It assured them of exactly
  373. 14:16that." End quote. And so to the
  374. 14:19SLR/Hardware subreddit, a great big we
  375. 14:22told you so. Maybe you can accuse the
  376. 14:24multiple law firms of clickbait, too.
  377. 14:27Anyway, DRM prices were beginning to
  378. 14:29stabilize by early 2025. At the time,
  379. 14:32Business Korea reported, quote, "DRAM
  380. 14:35prices had previously shown double-digit
  381. 14:37plunges in September, minus 17.07% and
  382. 14:40November, minus 20.59% last year, then
  383. 14:44maintained stability for four
  384. 14:46consecutive months from December before
  385. 14:48turning upward." End quote. Samsung,
  386. 14:50SKHX, and Micron also seemingly
  387. 14:52coordinated an exit from DDR4 around
  388. 14:54this time, each announcing DDR4's EOL
  389. 14:57status within a 3-month span of each
  390. 14:59other. By third quarter 2025, CTE,
  391. 15:02citing Trend Force, reported that DRAM
  392. 15:04contract prices had increased by 171.8%
  393. 15:09year-over-year. The legal complaint
  394. 15:11explains, quote, a 171% price increase
  395. 15:14in conventional DRM between quarter 324
  396. 15:17and quarter 325, which then continued to
  397. 15:20increase to approximately 697%,
  398. 15:23is the single most powerful signal
  399. 15:25available to induce supply expansion.
  400. 15:27The simultaneous decision by all three
  401. 15:30defendants to forego a material
  402. 15:32commodity supply response is rational
  403. 15:35only if each is confident the others
  404. 15:38will likewise refrain and the defendants
  405. 15:40can therefore ride the surge in prices
  406. 15:42to record margins and profits. End
  407. 15:45quote. Meanwhile, the smaller DRAM
  408. 15:47manufacturers without a stake in the
  409. 15:48collusion, namely Windbond, NA, and
  410. 15:51CXMT, the Chinese manufacturer we
  411. 15:53covered in a separate documentary. We'll
  412. 15:55link that below. all expanded their
  413. 15:58output, but these companies have never
  414. 16:00been part of the big three. The
  415. 16:02complaint clarifies, quote, "If
  416. 16:04expansion were unprofitable, the
  417. 16:06smallest producers with the highest
  418. 16:07costs would not have posted record
  419. 16:09results doing so. The only firms for
  420. 16:12which continued output restraint was
  421. 16:14profitable were the three co-conspirator
  422. 16:16defendants, so long as not one of them
  423. 16:18broke ranks and attempted to take market
  424. 16:21share from the others." End of quote.
  425. 16:23Then in October, OpenAI announced its
  426. 16:25Stargate project in partnership with
  427. 16:27Samsung and SKINX, claiming the project
  428. 16:30was targeting quote 900,000 DRAM wafer
  429. 16:34starts per month end quote which Tom's
  430. 16:36hardware estimated quote may represent
  431. 16:38around 40% of total DRM output end
  432. 16:40quote. Effectively, OpenAI and Sam Alman
  433. 16:43issued a letter of intent. Samsung and
  434. 16:45SKH Highex effectively conceded the
  435. 16:47consumer DRAM market to Micron by
  436. 16:49committing such a large percentage of
  437. 16:51their DRAM wafer starts to open AI. At
  438. 16:54the time, Micron was the only big three
  439. 16:56manufacturer with a direct to consumer
  440. 16:57sales channel of any meaningful
  441. 16:59quantity. Heinox does have Clev, but
  442. 17:02they don't really sell much of it. And
  443. 17:04Micron was the only manufacturer with
  444. 17:06significant capacity for consumer DAM
  445. 17:08amidst what it called quote the most
  446. 17:10severe memory supply shortage in more
  447. 17:12than 40 years. End quote. Rather than
  448. 17:14capitalize on the all-time high retail
  449. 17:17prices with its unique positioning,
  450. 17:19Micron shattered the 29 years worth of
  451. 17:21goodwill it built with consumers and
  452. 17:23killed Crucial quote in order to improve
  453. 17:25supply and support for our larger
  454. 17:28strategic customers in faster growing
  455. 17:30segments. End quote. Micron announced
  456. 17:32its decision only two months after
  457. 17:34OpenAI's Stargate announcement for the
  458. 17:36memory purchases that is and the
  459. 17:38punitive filing contends quote in a
  460. 17:41competitive market a firm does not
  461. 17:42abandon a high margin segment at the
  462. 17:44peak of a price spike particularly where
  463. 17:47it has an established direct to consumer
  464. 17:49channel that its rivals lack. It expands
  465. 17:52into it. That AI data center demand was
  466. 17:54strong explains why Micron might wish to
  467. 17:57sell more to data center customers. It
  468. 18:00does not explain why Micron eliminated
  469. 18:02its consumer channel rather than
  470. 18:04supplying it when consumer prices were
  471. 18:06at record highs and the channel was
  472. 18:08highly profitable. End quote. The
  473. 18:10complaint then claims beginning January
  474. 18:132026 that Samsung SKH and Micron
  475. 18:16simultaneously implemented stricter
  476. 18:18customer vetting procedures. Tom's
  477. 18:20Hardware citing Nicay Asia quotes a GPU
  478. 18:22and server supplier who explained quote
  479. 18:25the three companies became stricter and
  480. 18:27asked us about who we will supply to how
  481. 18:30much quantity and if the demand of our
  482. 18:32customers are real and quote all three
  483. 18:34manufacturers beginning to ask the same
  484. 18:36questions at the same time is a huge red
  485. 18:38flag of collusion and indicates what we
  486. 18:40believe is a coordinated effort. The
  487. 18:42filing notes quote in a competitive
  488. 18:44market firms differentiate on customer
  489. 18:46service. they do not simultaneously
  490. 18:48adopt the same order vetting questions
  491. 18:51end quote. The complaint continues
  492. 18:53describing how despite all the claims of
  493. 18:55quote focusing on profitability and
  494. 18:58quote while shifting DRAM resources to
  495. 19:00HBM, DRM actually surpassed HBM's
  496. 19:04profitability per wafer in early 2026.
  497. 19:07According to CNBC, quote, "When Micron
  498. 19:10makes one bit of HBM memory, it has to
  499. 19:12forego making three bits of more
  500. 19:14conventional memory for other devices."
  501. 19:16end quote. Per our own reporting, due to
  502. 19:18yields and DRAM requirements, HPM can
  503. 19:21sometimes require 2.3 to three times as
  504. 19:24much DRAM die area as consumer DDDR7
  505. 19:27memory for the same capacity in bits,
  506. 19:30not counting the extra base logic die
  507. 19:33and interposer you need for HPM. As
  508. 19:35explained in the court documents, quote,
  509. 19:36"The 3:1 ratio implies that HBM is the
  510. 19:39more profitable use of capacity only if
  511. 19:41the profit from one HBM bit exceeds the
  512. 19:44profit from three conventional DRM bits
  513. 19:46sold into the shortage. Stated as a
  514. 19:48threshold, a bit of HBM is the better
  515. 19:51use of a unit of capacity only where the
  516. 19:53HBM revenue premium per bit multiplied
  517. 19:56by the HPM margin exceeds three times
  518. 19:59the ordinary margin proxy." End quote.
  519. 20:01The complaint cites Micron's second
  520. 20:03quarter 2026 financials where it
  521. 20:05reported operating margins of 76% for
  522. 20:08mobile and client consumer basically 67%
  523. 20:12for core data center and 66% for cloud
  524. 20:14memory. In the time since, Micron has
  525. 20:17posted another quarter that we've
  526. 20:18already covered in a different video,
  527. 20:20but in that one, Micron reported an
  528. 20:23obscenely high consumer memory operating
  529. 20:25margin of 86% on 87% gross margin. Just
  530. 20:30one year prior. In the same table,
  531. 20:32Micron reported 15% operating margin for
  532. 20:35the same part of its consumer business.
  533. 20:38Again, now 86%. And that's from the same
  534. 20:41company that shuttered its consumer
  535. 20:43memory direct sales channel. But the
  536. 20:45suit cites the prior quarter with
  537. 20:47slightly lower margin due to the filing
  538. 20:49time. Using Micron's reported mobile and
  539. 20:51client business unit, 7.711 billion
  540. 20:54quarterly revenue and 76% operating
  541. 20:56margin, the complaint calculates, quote,
  542. 20:58the operating profit associated with
  543. 21:00capturing even a small additional share
  544. 21:02of that segment's consumer and client
  545. 21:04demand. End quote. to create some tables
  546. 21:06and charts. Per the complaint, if Micron
  547. 21:08increased its consumer sales by 5%, it
  548. 21:11would have received an additional
  549. 21:12roughly 293 million in operating
  550. 21:15quarterly income or an additional $1.17
  551. 21:19billion when annualized. That'd be even
  552. 21:21higher on the Q3 filing. The complaint
  553. 21:24also calculates a section for the
  554. 21:26required HBM revenue premium per bit to
  555. 21:28beat three conventional DRM bits as it
  556. 21:31corresponds to different HBM margins as
  557. 21:33shown in this table. At 70% HPM margin,
  558. 21:36the manufacturer needs a 3.26x revenue
  559. 21:39premium per HPM bit in order to gain
  560. 21:42more profit than three conventional DRAM
  561. 21:44bits. In other words, the manufacturers
  562. 21:47are leaving substantial profit on the
  563. 21:48table by not competing for the consumer
  564. 21:51DRM market, something they chose to not.
  565. 21:55And even the manufacturers admit that
  566. 21:57DRAM has now surpassed HBM's
  567. 22:00profitability. In Samsung's first
  568. 22:02quarter 2026 earnings call, it stated,
  569. 22:04>> "Recently, we have seen a rise in uh
  570. 22:07lower spec legacy memory prices. And it
  571. 22:10is true that conventional DMs um have
  572. 22:13higher margins versus stage PM and we
  573. 22:16are aware of certain outside views that
  574. 22:19focusing our sales mix on conventional
  575. 22:21DMs may be more beneficial uh in terms
  576. 22:24of short-term performance versus HBM.
  577. 22:26Micron CEO affirmed this in Micron's
  578. 22:28second quarter 2026 earnings call
  579. 22:30acknowledging
  580. 22:31>> so yes it is correct that the margins
  581. 22:33for nonHBM uh today are higher than HBM
  582. 22:36margins
  583. 22:37>> and an SK group chairman reportedly
  584. 22:39stated through machine translation quote
  585. 22:41the HBM margin is 60% and the general
  586. 22:44memory chip margin is 80% end quote as
  587. 22:46reported by Korean media outlet News1 we
  588. 22:49think one key factor contributing to
  589. 22:51this is that HBM contract prices are
  590. 22:53negotiated annually while DRAMM contract
  591. 22:55act prices are negotiated quarterly,
  592. 22:57meaning DRAM prices are going to reflect
  593. 23:00market changes faster than HBM. The
  594. 23:02complaint asserts, quote, "AI demand
  595. 23:04explains why HBM became attractive. It
  596. 23:06does not explain Samsung's abandonment
  597. 23:08of its historical Maverick strategy,
  598. 23:10Micron's exit from Crucial at peak
  599. 23:12consumer prices or the uniform refusal
  600. 23:15by all three defendants to expand
  601. 23:17commodity DM supply in response to
  602. 23:19record commodity prices." End quote.
  603. 23:21Finally, the document concludes by
  604. 23:23explaining how the DRM industry's
  605. 23:24characteristics make it particularly
  606. 23:26susceptible to successful collusion,
  607. 23:28citing the extremely concentrated
  608. 23:30market, sales of commodity products,
  609. 23:31price transparency from trend forces,
  610. 23:33contract price reports, inelastic
  611. 23:35demand, insurmountable entry barriers,
  612. 23:37and numerous colluding opportunities.
  613. 23:41[music]
  614. 23:47>> [music]
  615. 23:50>> A lot of the alleged collusion today
  616. 23:52comes down to the market dynamics
  617. 23:54between competitors in the DRM industry,
  618. 23:56which Soyon Lee describes well in his
  619. 23:59report titled chicken game analysis on
  620. 24:02global competition. Using the concepts
  621. 24:04of game theory, Lee illustrates how each
  622. 24:06manufacturer has the choice to either
  623. 24:08expand or maintain or reduce capacity.
  624. 24:11If two manufacturers exist and both
  625. 24:13manufacturers expand capacity, the
  626. 24:15result is an overupp and both receive
  627. 24:18lower profits. If one expands while the
  628. 24:20other maintains, the manufacturer who
  629. 24:21expands earns higher profits and market
  630. 24:23share. If both manufacturers choose to
  631. 24:25maintain, however, each walks away with
  632. 24:27a moderate payout. Pretty basic stuff.
  633. 24:30Of course, in a perfectly competitive
  634. 24:32market, you don't know how your
  635. 24:34competitor is going to play the game.
  636. 24:36Additionally, if you somehow knew your
  637. 24:38competitor planned to maintain or reduce
  638. 24:40capacity, like say if they stated
  639. 24:42something like our DRM waiver starts
  640. 24:45will remain significantly below 2022
  641. 24:46levels for the foreseeable future in the
  642. 24:48earnings report, you'd expand capacity
  643. 24:50to earn higher profits and seize market
  644. 24:52share from your competition.
  645. 24:54Unfortunately, while it certainly
  646. 24:55appears like the manufacturers are
  647. 24:57choosing to not compete from our
  648. 24:59perspective anyway, the manufacturers
  649. 25:01could claim that this is simply
  650. 25:03conscious parallelism. Cornell Law
  651. 25:06School defines this market tactic,
  652. 25:08stating, quote, "Conscious parallelism
  653. 25:10refers to businesses changing their
  654. 25:11prices to reflect the prices of
  655. 25:13competitors within a market without
  656. 25:14colluding or communicating with
  657. 25:16competitors." Unlike price fixing, which
  658. 25:18involves conscious agreement between
  659. 25:20competitors and violating antitrust
  660. 25:22laws, conscious parallelism occurs where
  661. 25:24businesses just change prices in
  662. 25:26reaction to competitors. And conscious
  663. 25:28parallelism does not constitute illegal
  664. 25:30activity on its own. End quote.
  665. 25:34>> [music]
  666. 25:36>> This is actually somewhat related to why
  667. 25:38the US Court of Appeals for the Ninth
  668. 25:40Circuit affirmed the dismissal of the
  669. 25:42prior DRAM antitrust lawsuit filed in
  670. 25:442018. The court's decision read, quote,
  671. 25:47"Plaintiff's factual allegations do not
  672. 25:49amount to the something more required to
  673. 25:51support a plausible inference of
  674. 25:53conspiracy. Dismissal of plaintiff's
  675. 25:55claims premised on an alleged agreement
  676. 25:57between defendants was therefore
  677. 25:59proper." End quote. The current
  678. 26:00complaint, the new one, addresses this
  679. 26:02aspect from the previously failed case,
  680. 26:05stating, quote, "The 2016 to 2018
  681. 26:08litigation was ultimately unsuccessful.
  682. 26:10Unlike the present action, the 2018
  683. 26:12complaint alleged only parallel pricing
  684. 26:14without identifying unlawful coordinated
  685. 26:17conduct as set forth here. Simultaneous
  686. 26:19production cuts, coordinated product
  687. 26:21line exits, used equipment withdrawal by
  688. 26:23Samsung and SKH, and parallel customer
  689. 26:26vetting among other specific facts and
  690. 26:28conduct explained in this complaint. End
  691. 26:30quote. For context, Thompson Reuters
  692. 26:32described section one of the Sherman
  693. 26:34Antitrust Act, what the plaintiffs
  694. 26:36alleged the manufacturers violated, by
  695. 26:38saying this, quote, "Every contract
  696. 26:40combination in the form of trust or
  697. 26:41otherwise or conspiracy in restraint of
  698. 26:44trade or commerce among the several
  699. 26:45states or with foreign nations is
  700. 26:47declared to be illegal. If read
  701. 26:50literally, section one of the Sherman
  702. 26:52Act would prohibit every commercial
  703. 26:53contract because all contracts cause
  704. 26:56some restraint on trade. Fortunately,
  705. 26:58courts have found that only agreements
  706. 27:00that unreasonably restrain trade are
  707. 27:02prohibited. End quote. According to
  708. 27:04George Washington University Law School,
  709. 27:06we found this explainer. Quote, "Courts
  710. 27:08allow a collusive agreement to be
  711. 27:10established by circumstantial evidence,
  712. 27:12but the evidence must show additional
  713. 27:15evidence, plus factors beyond parallel
  714. 27:18movement and price." End quote. Thompson
  715. 27:19Reuters describes that some of the plus
  716. 27:21factors typically accepted in addition
  717. 27:23to parallel movements, stating, quote,
  718. 27:25"Plus factors include the defendants
  719. 27:27acted contrary to their individual
  720. 27:29economic interests. The defendants had
  721. 27:31meetings or conversations, i.e.
  722. 27:33opportunities to agree, the defendants
  723. 27:35had a motive to collude, engaged in
  724. 27:38abrupt or unprecedented changes in
  725. 27:39behavior, and the industry is
  726. 27:41concentrated with few competitors." End
  727. 27:43quote. We believe that each of those
  728. 27:45factors, the plus factors, exist in this
  729. 27:48case, but that's not for us to decide.
  730. 27:51Ultimately, we'd like to see more from
  731. 27:52the DOJ here, like in the early 2000s,
  732. 27:55but the current DOJ is uh busy finding a
  733. 28:00replacement.
  734. 28:00>> One word about Jeffrey Epstein. How
  735. 28:04ironic is that? You know why? Because
  736. 28:07Donald Trump, the Dow, the Dow right now
  737. 28:11is over. The Dow is over $50,000. I
  738. 28:15don't know why you're laughing. You're a
  739. 28:17great stock trader.
  740. 28:18>> Our understanding is that the consumers
  741. 28:20never would have discovered the original
  742. 28:21DRAM cartel had the DOJ not subpoenaed
  743. 28:24the manufacturers in response to both
  744. 28:27the increasing prices and the
  745. 28:29cartel-like allegations from industry
  746. 28:32leaders. To our knowledge, the DOJ
  747. 28:34hasn't investigated the DRM manufacturer
  748. 28:36since. Be a Don LLP. The firm who
  749. 28:38submitted this puditive complaint isn't
  750. 28:40the only law firm investigating the DRAM
  751. 28:42manufacturers for price fixing right
  752. 28:44now. It's heating up. Similarly, a
  753. 28:46cross- sector trade association recently
  754. 28:48sent a letter to the secretaries of the
  755. 28:50US Treasury and Commerce departments
  756. 28:52regarding quote an urgent imbalance in
  757. 28:55the market for memory chips that could
  758. 28:56lead to significant and sustained
  759. 28:58near-term price increases for American
  760. 29:00households and disrupt critical US
  761. 29:02supply chains. End quote. The letter
  762. 29:04signed by several national industry
  763. 29:05associations urged the US White House
  764. 29:08and its administration to among other
  765. 29:10requests quote ensure that memory
  766. 29:12semiconductor capacity adequately serves
  767. 29:15all segments of the market including
  768. 29:17consumerf facing and manufacturing
  769. 29:19industries and to quote closely track
  770. 29:21conditions in the memory market
  771. 29:22including with respect to supply and
  772. 29:24demand end quote. In the DOJ's Red Flags
  773. 29:27of Collusion, it describes its four-part
  774. 29:30maps analysis, explaining how you can
  775. 29:32analyze an industry's market,
  776. 29:34applications, patterns, and suspicious
  777. 29:37behavior to detect collusion. Starting
  778. 29:39with the market aspect, the DOJ states,
  779. 29:41quote, "The award may be the target of
  780. 29:43collusion if there are few competitors
  781. 29:45in the market that offer a good or
  782. 29:46service. A small group of major vendors
  783. 29:48controls a large share of the market.
  784. 29:50The good or service is standardized so
  785. 29:52that the determining factor in the award
  786. 29:54is price. rather than other competitive
  787. 29:56factors such as design, quality, or
  788. 29:58service." End quote. All of these
  789. 30:00factors again exist in the DRM market.
  790. 30:02Moving to the application section, it
  791. 30:04asks, quote, "Are there similarities
  792. 30:06between vendor applications or
  793. 30:08proposals?" End quote. And while the DOJ
  794. 30:10doesn't explicitly mention it in its
  795. 30:12examples, we would consider the
  796. 30:14manufacturers simultaneously
  797. 30:15implementing stricter customer vetting
  798. 30:17procedures and asking the same exact
  799. 30:19questions as both a similarity between
  800. 30:22vendor applications and suspicious
  801. 30:24behavior. The post concludes, quote, "If
  802. 30:27you notice any combination of these red
  803. 30:28flags, you should report your concerns
  804. 30:30to the antitrust division." End quote.
  805. 30:32While we don't think there's currently
  806. 30:34any explicit evidence of collusion, we
  807. 30:36think the amount of seemingly
  808. 30:38coordinated actions, the unprecedented
  809. 30:40price increases and the amount of
  810. 30:42consumers who purchase electronics with
  811. 30:44RAM should be more than enough for the
  812. 30:46DOJ to at least investigate the market
  813. 30:48for anti-competitive practices. Of
  814. 30:50course, it's not like the US antitrust
  815. 30:52agencies currently have any reason to
  816. 30:54turn a blind eye to this sort of
  817. 30:55behavior. Say, for example, if something
  818. 30:58ridiculous happened, like the executive
  819. 31:00branch were to garner good PR with
  820. 31:01hundreds of millions of dollars of
  821. 31:02donations for a memory maker and
  822. 31:03likewise grant billions of dollars of
  823. 31:04tax breaks while also enacting control
  824. 31:06over the DOJ as the executive branch, or
  825. 31:08at least it seems that way. But that
  826. 31:10would be ridiculous.
  827. 31:12>> This is critical capability.
  828. 31:15>> So, this filing is currently in the
  829. 31:17earliest possible stages, and the judge
  830. 31:19is yet to certify this puditive class
  831. 31:21action complaint as a legitimate class
  832. 31:23action lawsuit. If the judge certifies
  833. 31:25the puditive filing as a class action,
  834. 31:28the defendants will likely file a motion
  835. 31:29to dismiss. If that fails, the case then
  836. 31:32enters the discovery period, which is
  837. 31:34what they would really want to avoid.
  838. 31:36For additional reference, the original
  839. 31:37DRAM antitrust litigation filed in 2002
  840. 31:41required nearly 12 years between the
  841. 31:43plaintiffs initially filing the case and
  842. 31:45the court granting the final approval of
  843. 31:47settlements. It'll take a while to see
  844. 31:49how this plays out, but we'll be here to
  845. 31:51cover it, even if it's 12 years from
  846. 31:53now, but hopefully it's sooner. That's
  847. 31:55it for this one. You should watch our
  848. 31:56DRAM cartel history piece that we posted
  849. 31:58previously. We'll link that in the
  850. 32:00description, and you should open another
  851. 32:02tab for our rise of Chinese memory
  852. 32:04content about CXMT, a new competitor to
  853. 32:08these big three. You can directly
  854. 32:09support our work by going to
  855. 32:10store.gamersex.net net and picking up
  856. 32:13one of our shirts such as our GPU
  857. 32:15shredder shirt and we have more micro
  858. 32:17slop shirts on the way into the
  859. 32:18warehouse. Those have continued to sell
  860. 32:20through, so thank you. You can also get
  861. 32:22one of our retro.io coaster packs
  862. 32:24hearkening back to a better time when
  863. 32:26not everything was a cloud-based and
  864. 32:28shitified service. Or you can head over
  865. 32:30to patreon.com/gamers nexus to throw a
  866. 32:32few bucks our way each month. Thanks for
  867. 32:35watching. Thanks for your support.
  868. 32:36Subscribe for more. And we'll see you
  869. 32:38all next time.

About this transcript

This page contains the full transcript of The DRAM Crisis: 600% Price Increases by Micron, SK Hynix, & Samsung by Gamers Nexus, generated from the public captions YouTube serves with the video. The transcript has 5,196 words across 869 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.