The Design Thinking Process — Transcript

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1. 0:00Design Thinking is a 5-step process to come up with
2. 0:03meaningful ideas that solve real problems
3. 0:05for a particular group of people.
4. 0:08The process is taught in top design
5. 0:10and business schools around the world.
6. 0:12It has brought many businesses lots of happy customers
7. 0:16and helped entrepreneurs from all around the world,
8. 0:18to solve problems with innovative new solutions.
9. 0:24Step 1: Empathize
10. 0:27The purpose of step one is to conduct interviews
11. 0:30that give you an idea about
12. 0:31what people really care about.
13. 0:33We need to empathize with their situation.
14. 0:36For example, if you want to help old people,
15. 0:39you might find that they want to keep
16. 0:41the ability to walk around.
17. 0:43In your conversations, they might share with you different ways they can do that.
18. 0:47Later into the interview you'll want to dig a little deeper,
19. 0:51look for personal stories
20. 0:52or situations where things became difficult.
21. 0:55Ideally, you redo the process with many people
22. 0:58with the same problem.
23. 1:01Step 2: Define the Problem
24. 1:04Looking at the interviews, you can now understand
25. 1:07the actual needs that people are trying to fulfill with certain activities.
26. 1:12One way to do that is to underline the verbs
27. 1:14or activities that the people mentioned
28. 1:16when talking about their problems:
29. 1:18like going for a walk, meeting old friends for tea,
30. 1:22or simply going grocery shopping around the corner store.
31. 1:25You might realize it's not so much about going out,
32. 1:28but more about staying in touch.
33. 1:31After your analysis, formulate a problem statement:
34. 1:35“Some elderly are afraid to be lonely.
35. 1:37The want to stay connected.”
36. 1:41Step 3: Ideate
37. 1:44Now focus only on the problem statement
38. 1:47and come up with ideas that solve the problem.
39. 1:50The point is not to get a perfect idea,
40. 1:52but rather to come up with as many ideas:
41. 1:55like unique virtual reality experiences,
42. 1:58senior friendly hover boards or a modified pushcart.
43. 2:02Whatever it is, sketch up your best ideas
44. 2:05and show them to the people you are trying to help,
45. 2:08so you get their feedback.
46. 2:11Step 4: Prototype
47. 2:14Now take a moment to reflect on what you have learned
48. 2:17from your conversations about the different ideas.
49. 2:20Ask yourself, how does your idea
50. 2:23fit in the context of people's actual lives.
51. 2:26Your solution could be a combination of a new idea
52. 2:29and what is already being used.
53. 2:31Then connect the dots, sketch up your final solution
54. 2:35and go build a real prototype
55. 2:37that's just good enough to be tested.
56. 2:41Step 5: Test
57. 2:44Now test your prototype with actual users.
58. 2:47Don't defend your idea in case people don't like it,
59. 2:50the point is to learn what works and what didn't,
60. 2:53so any feedback is great.
61. 2:55Then go back to ideation or prototyping
62. 2:58and apply your learning.
63. 3:00Repeat the process until you have a prototype
64. 3:03that works and solves the real problem.
65. 3:06Now you are ready to change the world or open shop.
66. 3:11To experience design thinking first hand,
67. 3:14do the free virtual design thinking crash course
68. 3:18from Stanford’s D-School right now.
69. 3:20You will learn to design a new gift giving experience.
70. 3:24Find the link and a guide for facilitators in the description below.
71. 3:28After you are done, share your experience
72. 3:31and gift idea in the comment
73. 3:33To learn more about creative and critical thinking,
74. 3:36check out our other sprouts videos.
75. 3:39And if you want to support our channel,
76. 3:41visit patreon.com/sprouts.