The Dark Reality of Indian Startups | An India of Ideas | EP 04 | SEN Lifestyle X The Quorum — Transcript
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- 0:12For me the journey was very different. I
- 0:14started very early.
- 0:15>> I really thought that I may never walk
- 0:17into this office again.
- 0:18>> Built resilience that I wouldn't have
- 0:20been able to build otherwise. Most
- 0:22people are not that patient anymore. The
- 0:24market is not that patient.
- 0:25>> So you need to be on ground to
- 0:27understand all these realities. I don't
- 0:29have that answer.
- 0:30>> People really don't care. I started
- 0:31entrepreneurship fairly late. I was 35.
- 0:33>> It's your decision.
- 0:34>> We don't really understand where the
- 0:36hell what's coming from.
- 0:37>> 2016 I wrote a cold email [music] to
- 0:39Naval Ravi Khan that led to the creation
- 0:41of Angelist in India.
- 0:42>> You will have to build very very clean.
- 0:45>> This is not something new.
- 0:46>> Started taking feedback without telling
- 0:48them that you were the CEO. If you have
- 0:50issues, you can't sleep.
- 0:51>> Sacrificing your health, hair, every
- 0:53single thing. These guys have made it.
- 0:58>> [music]
- 1:04[music]
- 1:11[music]
- 1:15>> This book is personal to me. It's not
- 1:17just a book. It's not just pages. It's
- 1:19not just words. It's an emotion. 10
- 1:23years back exactly in 2016 I wrote a
- 1:25cold email to Naval Ravi Khan that led
- 1:27to the creation of Angelist in India
- 1:30that led to me investing in over 200
- 1:32startups and it's never been the same
- 1:34like I've spoken to over thousand plus
- 1:35founders in my journey in the last
- 1:38decade in the startup ecosystem and boy
- 1:40I mean every single conversation is
- 1:42magical and memorable and some of them
- 1:44not so much because they all have
- 1:46problems issues and things that they
- 1:49want to discuss with me and sometimes I
- 1:51don't have that answer. So that's when I
- 1:53said let's create offline which is a
- 1:55community of top tech founders where you
- 1:57can problem solve all of this together
- 1:59and offline's blooming but how can I
- 2:02make this more accessible and that's
- 2:04when the idea for this book came along
- 2:06where let's distribute this knowledge
- 2:08that disperse this knowledge 100 plus
- 2:11best founders they're here with me right
- 2:13now on this stage as well and put it
- 2:15into chapters that anyone who's looking
- 2:17to start up thinking about startup or
- 2:19even quitting or thinking about quitting
- 2:22their startup can refer to and that's
- 2:24why we call it the founder manual and by
- 2:26the way startups are sexy these days
- 2:28everybody wants to be on Shark Tank
- 2:30economic times IPOs are hot esops are
- 2:32hot but not everyone should do a startup
- 2:35like I mean the cost of doing a startup
- 2:37is sacrifice sacrificing your health
- 2:40hair family life every single thing
- 2:43honestly and these guys have made it so
- 2:46I'm going to chat with them for the next
- 2:47354 minutes and then I'm going to hand
- 2:49over the floor to you so you can ask the
- 2:51smarter questions on what does it really
- 2:53take to become a founder, stay in it.
- 2:56The founder manual, pick one up when
- 2:58you're about to start up and also read
- 3:00it again when you're looking to quit
- 3:02your startup. What was that one single
- 3:04moment where you said that this is it?
- 3:06Like I'm not cut out for this. I want to
- 3:07quit. I want to call my mom. I want to
- 3:09like leave this office. Like I want to
- 3:11leave my co-founder. What is that one
- 3:13single emotional moment, day, particular
- 3:15call that you remember very vividly in
- 3:17your journey where you said that I'm
- 3:19done? By the way, the only qualification
- 3:22that we or the qualifier for somebody to
- 3:24be on the panel was the name Gorov, not
- 3:26the company.
- 3:27>> Let me give you a quick introduction to
- 3:29them also. Gorov Katri was actually I
- 3:32mean all three of them have had
- 3:34different capital journeys, right? Gorov
- 3:36Katri was selling smartphone cases
- 3:38before and now the leading smartwatch
- 3:40brand in the country with noise.
- 3:42Goravnager
- 3:432024 one of the cleanest IPOs in the new
- 3:46age tech world with TBO 18 years in the
- 3:49making. What a solid listing. Goravarbal
- 3:521 MG we've all used it leading e-arm
- 3:55pharmacy and what a solid solid exit to
- 3:57Tata group and now Tatan MG. So kudos to
- 4:00all of you and with that let's get down
- 4:02to the emotional moment of building.
- 4:04>> See honestly I don't have a very
- 4:05emotional moment to share but uh for me
- 4:09the journey was very different. I
- 4:10started very early maybe 22 23 was my
- 4:13age and uh that was the only thing that
- 4:15I was doing right uh I was supposed to
- 4:18be a pilot could not make it to a
- 4:20commercial airline uh for whatever
- 4:22reasons but the only thing that I had
- 4:25was to ensure that this works so there
- 4:27was no moment honestly where I could
- 4:29think that you know there's an option of
- 4:31quitting and going back to something
- 4:33else so there is there is no hard
- 4:36emotional moment that I remember but
- 4:38yeah there have been tough times for
- 4:40There have been moments when you have
- 4:41felt clueless. Uh in fact you mentioned
- 4:44that we started with cases and cover and
- 4:46that was one moment where you were doing
- 4:48great. We were selling. We were making
- 4:50money. Uh but still we did not know if
- 4:53consumer is genuinely buying a brand or
- 4:55is just buying a commodity. That was the
- 4:56most directional moment that I remember
- 4:58and glad we took the you know uh pause.
- 5:02Pressed the reset button started the
- 5:03business all from scratch again and
- 5:06thought of building a brand which has
- 5:08much more than commodity. How do we
- 5:11genuinely build that consumer tech space
- 5:13where the you know the entrance to the
- 5:16market is not so easy that any random
- 5:18person can just pick up uh from Gafar
- 5:20and start selling it. So at least uh
- 5:23those ideas got cl you know cleared when
- 5:26you were building early on the noise but
- 5:28yeah largely I don't think when you get
- 5:30into an entrepreneurship there's an
- 5:32option of quitting.
- 5:33>> I don't think I ever got to a point
- 5:35where I wanted to quit but there was a
- 5:38point where I felt business and that was
- 5:41the when the covid uh crisis started. So
- 5:44we had a travel business and uh in fact
- 5:47we had moved into a very new office. Uh
- 5:49we had a new investor uh a former
- 5:51capital had come in just a year ago and
- 5:54uh COVID happened completely out of the
- 5:56blue. The business shut down overnight
- 6:00and you know you can think of any worst
- 6:02case scenario you cannot imagine a
- 6:04scenario where your revenues go into
- 6:05negative right so at that point there
- 6:07are more cancellations happening in the
- 6:08business than bookings.
- 6:11And that day when I walked out of the
- 6:14office when this whole lockdown got
- 6:15announced and I walked out of the
- 6:17office, I really thought that I may
- 6:19never walk into this office again. I
- 6:20really felt that that this is probably
- 6:22the last time I'm walking out of this
- 6:24office because we will not be so we are
- 6:26not a very funded company. We had only
- 6:28ever in the history of the company we we
- 6:31had before the IPO. We had only ever
- 6:32raised about 50 crores of capital which
- 6:34was way back in 2012.
- 6:36>> A former had been a secondary deal. So
- 6:38while they came in, they bought Nasper
- 6:39ST. So we didn't have that much money in
- 6:41the company. To make things worse, I
- 6:43felt really sick a few months into the
- 6:45crisis. So I had some crazy rare
- 6:48autoimmune thing happen to me. Got
- 6:50really really sick. And at that point it
- 6:54did feel that you know this thing is not
- 6:57going to survive. Right? So this this
- 6:59thought I would say it didn't I did not
- 7:01think so but the thought crossed my
- 7:02mind. I don't think I ever verbalized or
- 7:05articulated that to anybody at all ever.
- 7:07Right? Because if I was freaking out, I
- 7:09don't know what would have happened to
- 7:10the team. I never articulated it. But
- 7:12>> not even your co-founder, not even your
- 7:13wife. I mean,
- 7:15>> I think you know it was so people close
- 7:18to the business, right? My co-founder or
- 7:20my wife, they also were probably
- 7:22thinking the same thing but nobody
- 7:24wanted to say it aloud, right? We all
- 7:25thinking business we are in zero like
- 7:28literally zero revenues. We have,500
- 7:30people in the company. How are we going
- 7:32to survive? Nobody wanted to say
- 7:33anything.
- 7:35uh but I think uh you know things turned
- 7:37around uh we kept our head uh on our
- 7:40shoulders and eventually in retrospect
- 7:42not that I'm saying I ever wish that co
- 7:44had happened but the fact that the
- 7:46crisis happened was a turning point for
- 7:49the company but we got really really
- 7:51close to it all getting over
- 7:53>> what a turnaround like I think if you
- 7:54Google his name and net worth I think
- 7:57you'll find out he's the second richest
- 7:59man in Guro so you didn't hear it here
- 8:02please edit this out
- 8:03>> I think two instances is one uh where I
- 8:06really felt or I really had a come to
- 8:09Jesus moment where I felt I I wasn't
- 8:12sure if I was made for it and I think
- 8:13some context that you know I started
- 8:15entrepreneurship fairly late I was 35 I
- 8:18had a fairly successful career in the US
- 8:20etc. moved back to India, started 1MG
- 8:23and I think in many ways you know I was
- 8:25that sort of quote unquote [snorts]
- 8:28uh you know dream founder you know like
- 8:31great pedigree great experience you know
- 8:34done great stuff leadership positions in
- 8:36the US etc technology and then uh we
- 8:39started 1MG and we were like okay
- 8:40market's hot we're going to go raise
- 8:42money this is back in 2014 2015 and uh I
- 8:46don't know if anyone remembers this was
- 8:47uh when Snapdy and Flipkart had like a
- 8:50really tough time raising and we go in
- 8:52the market and we couldn't raise a dime
- 8:54and we were raising like a series A
- 8:56round we thought we'd be done in a
- 8:57month's time I think for a year like we
- 9:01just talked to maybe every investor on
- 9:03the planet in Mountain View in San
- 9:05Francisco here etc and I don't know how
- 9:10many here maybe most people would have
- 9:12done fundraisers etc but it's the most
- 9:14humbling journey experience you can go
- 9:17through in your life where regardless of
- 9:19what you've accomplished lished you
- 9:21basically feel that you're good for
- 9:23you've you've amounted to nothing in
- 9:25your life and I think that uh you know
- 9:28it led to a lot of uh like challenges
- 9:31where I you know I had mental health
- 9:32issues etc and I think in that moment I
- 9:35called up my founder and I said like
- 9:36dude like I don't know are we are we not
- 9:39meant for this etc and you know I told I
- 9:42called up my wife as well I'm sort of
- 9:44very emotional and needy that way and um
- 9:47you know I was very very fortunate that
- 9:49we got the support but that one instance
- 9:53where
- 9:54where we lucked out and we raised our
- 9:57first round maybe a year and a half and
- 9:59I think
- 10:01once I went through all these challenges
- 10:03my co-founder you know lifted me on his
- 10:05shoulders and carried me along. I think
- 10:07that built resilience that I wouldn't
- 10:10have been able to build otherwise and I
- 10:13think every other thing that came along
- 10:15just meant key okay we survived that I
- 10:17think we survived this also and you know
- 10:19let's just put one front one foot in
- 10:20front of the other so yeah
- 10:22>> but in e-arm pharmacy let's staying with
- 10:24that thought for a minute regulations
- 10:26have always been sort of like a headwind
- 10:28right they've not been in your favor and
- 10:31now we're getting in India like I mean
- 10:33we're digitizing demand at a speed
- 10:34that's unbelievable like I mean nobody
- 10:36thought 10 minute house 10 minute I mean
- 10:40it's absurd right I don't want my
- 10:41shaving cream in 10 minutes that's
- 10:44totally okay when is quick commerce for
- 10:46medicines going to be a reality in India
- 10:48I I think there's there's real economics
- 10:52challenges with quick commerce for
- 10:53medicine in India and uh I don't
- 10:57>> just economics or is it something else
- 10:58>> I don't know how much time we want to
- 10:59spend in this panel talking about uh
- 11:01quick commerce and medicines but but I
- 11:03I'll give you I'll give you the short
- 11:05version of this But you know grocery
- 11:08quick commerce works because the whole
- 11:10reason why grocery quick commerce works
- 11:12is because you can aggregate enough
- 11:14demand in a kilometer and you can
- 11:16actually do delivery. So if you look at
- 11:17a blinket or a zeppto or whatever dark
- 11:19store they are delivering in like a
- 11:21kilometer kilometer and a half which
- 11:23basically controls their cost to maybe
- 11:2530 40 rupees per delivery and you
- 11:27essentially have an assortment and brand
- 11:30switching is okay you know you don't get
- 11:32necessary you get something else
- 11:33actually e-arm pharmacy has a lot of
- 11:35challenges because in India you cannot
- 11:36substitute brands as a regulated player
- 11:39if you go to a pharmacy a mom and pop
- 11:41pharmacy you can ask them for something
- 11:42and they can give you something else but
- 11:44for a regulated pharmacy you cannot do
- 11:46that and the moment you can't do that
- 11:48you're basically talking about 40,000
- 11:50SKs you know 10 rupee 20 rupee SKs that
- 11:53you have to stock to actually meet the
- 11:55demand and then compared to how many
- 11:57times in a kilometer someone orders
- 11:59grocery which is two times a day versus
- 12:01orders medicines fundamentally kills the
- 12:04demand funnel at the top right so you
- 12:06just cannot have the economics to work
- 12:08at that level so we do quick commerce in
- 12:10Gura but quick commerce for us is a
- 12:1230-minute delivery because that's where
- 12:14we the economics stop
- 12:18>> [music]
- 12:27[music]
- 12:27>> There is a story in the book where you
- 12:29said that you were sitting on a flight,
- 12:30somebody next to you was wearing a noise
- 12:32uh uh watch and you started taking
- 12:34feedback without telling them that you
- 12:36were the CEO. They gave you the feedback
- 12:37that wireless earbuds for I think sports
- 12:40are not doing that well or that's a
- 12:42capture I mean a wide space and you've
- 12:45been answering like calls of customers
- 12:47and in your early days as well. So at
- 12:49what point in your journey did the team
- 12:51tell you or did you selfactualize this
- 12:53key I should be the CEO now I'm not
- 12:56responsible for customer feedback or
- 12:57being on the front line and how does a
- 13:00founder think about stepping back from
- 13:02what Airbnb CEO now famously says
- 13:05founder mode or micromanaging
- 13:07>> see honestly uh first of all our
- 13:10business is a consumer brand business
- 13:12you know the first word itself is a
- 13:14consumer where if you are not connected
- 13:16with a consumer and this is my personal
- 13:18you know passion also to genuinely
- 13:20understand where is the you know
- 13:22loophole in the system which is not
- 13:23working why the product has failed
- 13:25because there are so as you become large
- 13:27there are so many teams so many
- 13:28operations that are running in par and
- 13:30everybody
- 13:31you know would keep blending in any
- 13:33product problem delivery problem
- 13:40at least sometimes it is very important
- 13:41to get into the situation
- 13:43to really understand if there is a
- 13:45genuine issue from our side or where
- 13:47exactly is uh loophole for me. My opion
- 13:50is to honestly understand how consumer
- 13:53are talking, what is their demand, what
- 13:55is their need. You know, I think two
- 13:58three days back only there was a mail
- 13:59that came to me that uh you know I have
- 14:02this watch with me uh for that I have
- 14:05lost my charger and this charger is not
- 14:07available on your website and this is
- 14:09coming from my son's first salary. I was
- 14:12like
- 14:14and I think that mail came to me
- 14:16directly. I'm sure that they would have
- 14:17tried it and sourcing it all across the
- 14:19system but then the moment I got to know
- 14:21I just pulled up all the people from the
- 14:23team emotional attachment and the teams
- 14:27who are picking up calls every day and
- 14:29morning they would not really relate
- 14:30with that emotions that you are building
- 14:32the brand with. So it's important
- 14:34honestly
- 14:39but fortunately I'm lucky that I got a
- 14:41good people in the system that I trust
- 14:43more I know they can do better job than
- 14:45me but I still love I still love to read
- 14:48the mails from the consumer especially
- 14:50when they are writing negative feedback
- 14:54people don't respect a brand brand
- 14:57is that specifically for that smartphone
- 14:59cases business that you were building or
- 15:00do you think that's more applicable for
- 15:03any largely I felt uh in my accessories
- 15:06business because this was also again
- 15:07consumer feedback uh that I got so
- 15:10somewhere I was and I was seeing
- 15:12somebody using my cases and cover and I
- 15:13asked him
- 15:16from where did you get it and they
- 15:17didn't even remember the brand they were
- 15:19like I like the design and I just bought
- 15:20it they don't remember it that time I
- 15:23realized I think in my mind as a founder
- 15:25I'm thinking oh world is buying me
- 15:27because I'm a brand I'm giving a better
- 15:29experience and all those ones but in
- 15:31reality lot of categories at a different
- 15:32price point. People really don't care
- 15:35what are they buying it for. They are
- 15:36just buying it for a need. So you need
- 15:38to be on ground to understand all these
- 15:40realities. People not everybody is you
- 15:43know formed in a shape that they can
- 15:46understand all these small small nuances
- 15:48that genuinely help you to build the
- 15:50business and build the brand. So I think
- 15:51these things have helped
- 15:55[music]
- 16:02>> [music]
- 16:09>> You're living life quarter to quarter
- 16:10now. But most founders these days get
- 16:13very impatient if the series A is not
- 16:15happening in 9 months. Like people are
- 16:16looking for external validation. But you
- 16:19stayed calm during that time. And
- 16:21there's a story in the book where you
- 16:22say that you took two years to refine
- 16:24your equity story. Most people are not
- 16:27that patient anymore. The market is not
- 16:29that patient. If you're not coming on
- 16:31panels like this, you've lost out,
- 16:33right? So external validation plus inner
- 16:35voice like philosophical balance like
- 16:38how do you find that?
- 16:39>> I think your early startup experiences
- 16:41you know shape a lot of what you do in
- 16:44the future and when we started in we
- 16:46started in 2007 2006 we incorporated we
- 16:48started in 2007. So just like everybody
- 16:50else, you know, we went aggressively
- 16:52into the into the VC ecosystem to raise
- 16:56money. A lot of B2C business got funded
- 16:59the same year. The make my trip, yatra,
- 17:01clear trip,
- 17:04flight, raja via like six businesses got
- 17:07funded. B2C business got funded that
- 17:09year
- 17:13VC. We used to go to Mumbai's you know
- 17:15literally sit you know outside the doors
- 17:18of VC VC VC and nothing worked for me. I
- 17:21drew such an had such an allergic
- 17:23reaction to the you know private equity
- 17:26VC ecosystem at that point in time I
- 17:29like screw it we're just going to build
- 17:30a profitable business. So completely you
- 17:33know withdrew from that whole VCPCP
- 17:36ecosystem because we also realized that
- 17:37our business was slightly non-standard
- 17:39it would not find traction right. So to
- 17:41be fair to everyone I understood why it
- 17:44would not find traction with that
- 17:45ecosystem. So he completely turned
- 17:47around and said we're going to build a
- 17:49profitable business. So except for that
- 17:50one co year in 20 years we've never had
- 17:52a loss right always built profitably.
- 17:54Now when it the time came for the IPO
- 17:57you know I was still burned from my old
- 18:00experiences and in my mind I was you
- 18:03know hand to my heart I was so scared
- 18:05that we will launch an IPO and nobody's
- 18:07going to buy. So I got we got a
- 18:09consultant involved and we understood
- 18:11you know the whole uh IPO process and I
- 18:15was told that there is this thing that
- 18:16that you do an IPO road show uh leading
- 18:19up to the IPO which is 3 weeks of so 21
- 18:22days of eight meetings a day with
- 18:25investors in in Mumbai, Singapore, Hong
- 18:27Kong etc. They're going to speak the
- 18:29story out 150 times you know in 3 weeks.
- 18:32It's a it's an exhausting process
- 18:35because you know I had seen such you
- 18:38know I had been so bad at it the first
- 18:40time I tried it. I decided to really
- 18:42hone my skills on you know telling my
- 18:45story. So we spend a lot of time doing
- 18:47the story well and I think it came out
- 18:49well and thankfully then the IPO got
- 18:51over subscribed.
- 18:51>> I have like PR agencies I believe
- 18:53somebody I know who hired a PR agency to
- 18:55get trained for their IPO road shows
- 18:57like there are these coaches
- 18:59>> that in my humble opinion is a very bad
- 19:01idea.
- 19:02because you know it's it's not PR and uh
- 19:05if you can't tell your equity story
- 19:07yourself without help of PR that's a
- 19:09problem.
- 19:12[music]
- 19:18[music]
- 19:19How do you build systems in place to
- 19:22manage this scale at trust so that it
- 19:24doesn't break?
- 19:25>> It happened the hard ways or the hard
- 19:28way. So when we were when we were
- 19:30starting out 2014 you know circa if if
- 19:33you guys remember again we're going back
- 19:3512 years if you remember it was the era
- 19:38of uh uh no fixed asset startups like
- 19:42Uber was the biggest cab company without
- 19:44any cabs. Airbnb was the biggest hotel
- 19:47startup without any hotels etc etc. So
- 19:50we were like oh my god we are going to
- 19:51be the biggest healthcare company
- 19:53without any healthcare assets right.
- 19:54[snorts] So we started with uh with you
- 19:57know 1MG being a marketplace a
- 19:58marketplace for pharmacy which was local
- 20:01mom and pop stores. We started
- 20:02diagnostics. Thyroare was our
- 20:04diagnostics back end then. And by the
- 20:06way most people don't know but we are
- 20:07one of the largest diagnostics brand in
- 20:09the country today. So top five uh very
- 20:11very close to thyroidare in size numbers
- 20:14etc. You know we didn't have our
- 20:15warehouses etc. And in 2 years in and we
- 20:19felt you know technology is going to
- 20:20solve all the problems. We used to write
- 20:22these amazing algorithms which could
- 20:23predict where we would find stuff. You
- 20:26know two years in it struck
- 20:28like we were hit with the fact that we
- 20:31are trying to deliver healthare where
- 20:32the only thing we also say matters is
- 20:34trust and we don't really understand
- 20:37where the hell what's coming from right
- 20:38we don't know like how things are
- 20:40getting tested we don't know how
- 20:42medicines are coming from what stores
- 20:43and we are doing all this due diligence
- 20:45to understand you know that quality is
- 20:47not compromised but we don't control it
- 20:49and that day we made a decision that we
- 20:51will actually control our supply chain
- 20:52so we started to own insource most of
- 20:55our supply chain and we actually set up
- 20:56at that time a quality function. So I
- 20:59don't know like how many of you know
- 21:01that there are quality functions in
- 21:03healthcare companies and there are
- 21:04quality standards and as at least as far
- 21:07as I'm I'm aware hospitals are mandatory
- 21:10required to get them. So they have these
- 21:11standards NABH, NABJ etc. which they are
- 21:14supposed to you know get certifications
- 21:16for. So we actually hired someone from a
- 21:19hospital um a very very renowned
- 21:21hospital used to run the quality
- 21:23function there. And this person actually
- 21:25sat out of all the organizations and ran
- 21:26our quality. So today 1MG does around
- 21:2860,000 odd quality checks and audits
- 21:31through all our facilities at random
- 21:33every year. And [clears throat] those
- 21:36metrics are actually things that are not
- 21:38left to businesses to have an opinion
- 21:41on. They need to get fixed. And we
- 21:43eventually decided that we didn't want
- 21:45to build a healthcare company that we
- 21:46won't use ourselves. Right? So we were
- 21:49we were anal about you know the
- 21:51standards we set. For instance in
- 21:52diagnostics um you know we have a
- 21:54standard in the country called NAB
- 21:56National Accredititation Board for
- 21:57Laboratories. It's a non-mandatory
- 21:59standard which means that if you go to a
- 22:02lab which doesn't have an ABR then it is
- 22:04not required to follow a daily quality
- 22:06check process to ensure that you get
- 22:09results that are that are let's say at
- 22:11least meet some standard. At 1MG we only
- 22:14run labs that are NAB certified. We have
- 22:16college of American pathologists um you
- 22:18know certification as well. We hit a
- 22:21global benchmark in terms of quality
- 22:23score. So a lot of this happened because
- 22:25we wanted to build a company that we
- 22:26would use for ourselves. And a lot of it
- 22:28happened because we wanted to do things
- 22:30the right way, not just build a
- 22:32business, right? And that was I think
- 22:33the core cultural difference.
- 22:35>> If you follow Goravaral on LinkedIn, he
- 22:38writes some of the best stories and I've
- 22:39been assured that those are not
- 22:41ghostritten. He's using uh not using AI.
- 22:43He's doing them themselves. But also
- 22:45check out the 1MG app. I don't know if
- 22:47you've many of you have downloaded in
- 22:49the recent times but it's I think one of
- 22:50the best experiences for uploading your
- 22:51blood test results and getting a good
- 22:54view into uh everything in a very
- 22:56beautiful format like unlike those ugly
- 22:58PDFs that come in your
- 22:59>> so true story I tried to hire a
- 23:01ghostriter then I fired them a month
- 23:02later and it hasn't happened
- 23:10>> [music]
- 23:21[music]
- 23:25>> Goro, how do you think about uh trust at
- 23:27scale? Because you're building a
- 23:28consumer hardware business. Many people
- 23:30in the industry in our audience as well
- 23:32will be building D2C brands where they
- 23:34can touch and feel the product but it's
- 23:36such a large scale that you'd never know
- 23:38what it hits what's the supply chain how
- 23:41does it logistically reach a customer so
- 23:43how do you manage that end of the this
- 23:46thing
- 23:47>> so for me I would say uh a lot of it
- 23:50happened in initial few years because
- 23:52whatever noise we see today is probably
- 23:55a 5 year old story but the journey
- 23:57started almost 10 to 12 years now. Uh
- 24:00there has been a lot of grunt work that
- 24:02has gone in all these small details you
- 24:04know sitting in the warehouse operating
- 24:05from the customer support center
- 24:07starting a business from basement uh
- 24:09while doing things from a bootstrapped
- 24:12uh way the only thing that I learned was
- 24:16probably to be disciplined and
- 24:17monitoring the right thing always
- 24:19thinking about profitability first
- 24:21because that's the only way to survive
- 24:23and I think that check you know pushed
- 24:25me to not take those decisions which are
- 24:30you know high speed in growth local
- 24:33deploy money we will see what needs to
- 24:35be done there is we see money we can you
- 24:37know win all the battles by money I
- 24:39think for me that option was never there
- 24:40so I think that you know resilience or
- 24:43that discipline came from uh you know
- 24:46the overall how the company was set up
- 24:48and I feel now that I was fortunate that
- 24:50I you know where the world was throwing
- 24:52money on the problems in our ecosystem
- 24:55and we kept our cool there and kept
- 24:59making the right set of product rather
- 25:01than you know going here and there and
- 25:03solving unnecessary problem. For us it
- 25:05was always important to stay closer to
- 25:07the consumer and solve the problem that
- 25:09they have rather than just creating a
- 25:10different problem and solving it for no
- 25:12one. So I think uh keeping our numbers
- 25:16in check was always there and hence
- 25:19probably you know we built the basic
- 25:21trust and kept very high on quality and
- 25:24building the right tech. And one related
- 25:27question inse
- 25:34honestly it will take a lot of time
- 25:36because
- 25:38>> whatever we say today the country does
- 25:41not have the ecosystem.
- 25:43We have people to assemble. We know how
- 25:46to screw it. How we know how to shoulder
- 25:49it. But if I tell you there is 500 other
- 25:52department that are needed to run a
- 25:54entire production. there's a tech
- 25:56company needed. So there are no one who
- 25:58are genuinely building the tech. There
- 25:59is no one who is genuinely building the
- 26:01design. There is no one who is genuinely
- 26:03building the uh IPS that are related for
- 26:06all these variable sensors and all lot
- 26:07of other things. Uh I think we are still
- 26:10little far. Uh I
- 26:11>> if you were to do two fixes for the
- 26:13hardware ecosystem to shift to India,
- 26:15how can we stop importing these Chinese
- 26:17goods mobile phones anything that we
- 26:19use?
- 26:20>> See it's not going to h so let me take
- 26:22an easier example for the world. I think
- 26:24if you think about e-commerce there's a
- 26:26logistics as one big arm that the
- 26:28different set of industry is solving for
- 26:30it. The payment is a different set of
- 26:32people solving for it. Government got
- 26:34involved UPI came in and that enablement
- 26:37happened. Credit card companies are
- 26:38solving for you know the whatever buy
- 26:41now pay later stuff and lot of other
- 26:43companies are solving for the payment
- 26:44gateways have come in that are not the
- 26:46banks the payment companies were very
- 26:49different. So these are the ecosystem
- 26:51that got built in India for our stuff. I
- 26:54think we are still away. I think there
- 26:55has to be a lot of investment that needs
- 26:57to go. The thought of this country needs
- 27:00to change. It's just not one brand can
- 27:03completely change. It's very capital
- 27:05inensive uh very late ROId driven
- 27:09business. Uh but I think it will happen
- 27:12but it will take its own time.
- 27:26>> [music]
- 27:31>> How did that change your worldview on
- 27:34how you hire candidates in the future?
- 27:37So uh so we run a very global business
- 27:40uh and just you know for the audience
- 27:41essentially our business is enabling any
- 27:44travel seller so travel agents tour
- 27:46operators online travel agencies to get
- 27:48access to travel supply. So business is
- 27:50very global you know 90% of revenue
- 27:53happens from a travel buyer like a
- 27:55online travel agency or a travel agency
- 27:56in some part of the b world sending a
- 27:58traveler to some other part of the world
- 28:00and to build a business you know which
- 28:02is so distributed and global you have to
- 28:04create a ecosystem which essentially is
- 28:06highly empowered but needs to have
- 28:08strong governance because there is no
- 28:10way right so we operate in Brazil we
- 28:12operate in North America we operate in
- 28:14the Middle East we operate in Australia
- 28:15we have like you know 28 subsidiaries or
- 28:17something like that when when you're
- 28:19operating at that that geod diversity
- 28:23you know sitting here there is no way to
- 28:25know what's going to be happening in
- 28:26different parts of the world. So there
- 28:28are two ways to do it you know one is
- 28:30you build a very tight control on
- 28:32everything and then you're trying
- 28:34obsessing over you know every decision
- 28:39send an approval and I realized that
- 28:41especially in a high growth scenario
- 28:42that never works. So we took a very
- 28:44conscious call of saying let's build a
- 28:46highly dis you know empowered and a uh
- 28:50distributed organization. So the regions
- 28:52kind of run fairly independently on
- 28:54their own, right? Months would go before
- 28:56I even have a chance to talk to them.
- 28:59Now with that, how do you bring
- 29:00governance governance and control? And I
- 29:02think that's a culture thing. You have
- 29:04to make sure that you create a culture
- 29:06where you know trust is inherent and
- 29:08integrity is non-negotiable.
- 29:11So that lens is very important because
- 29:13otherwise it's a very very slippery
- 29:15slope. uh as such compliance and
- 29:17governance is hard because you have
- 29:18there's all these dozens of geographies
- 29:20that you're trying to do business in but
- 29:21on top of that if you have issues and if
- 29:23you in your mind you you know you can't
- 29:25sleep because you're thinking that how's
- 29:27purchasing opening happening over there
- 29:29how do we work with vendors in that
- 29:30country how do we do appeals in that
- 29:32country you can't right so you have to
- 29:34leave it on culture and which is why you
- 29:36know this test is very important for us
- 29:37to say that look you know you will have
- 29:40to build very very clean you know and
- 29:43that is a non-negotiable and then it
- 29:45flows, right? Once you've set that
- 29:47standard, people realize that this is
- 29:49not how this company operates. And that
- 29:51allows you to be far more trustworthy of
- 29:54your organization at scale. So, this is
- 29:56really where it comes from. You can't
- 29:57build a global business if you have to
- 30:00micromanage at a level of establishing
- 30:02trust in every part of the world.
- 30:04>> And all three of you have had different
- 30:07capital journeys like I mean you were
- 30:09bootstrapped for most part now have Bose
- 30:10as an investor, public markets for you,
- 30:12Tata. I mean I'm going to ask any beer
- 30:15biceps fan in the crowd uh they might
- 30:17like this question. Does it ever get
- 30:19lonely and what is loneliness to you?
- 30:21You were with Tata. You have a public
- 30:23market board member you have both now.
- 30:26So definitions of loneliness for all of
- 30:28you individually like you know
- 30:30entrepreneurship has always been
- 30:32glamorous and sexy but I actually think
- 30:34it's it's a really lonely journey and uh
- 30:38if you founded something I think you
- 30:41don't have an option to quit. you have
- 30:43so much responsibility with everyone
- 30:45else that you've tagged along on the
- 30:46journey that you have to somehow make it
- 30:48right and parents
- 30:52it's easier to ask peers for help and
- 30:55actually get help from peers but if you
- 30:57go to parents for help
- 31:00you know how did you not even think of
- 31:02and you know I'm using the word parent
- 31:04metaphorically so if you go to a parent
- 31:06for help then you get scolded b they
- 31:09judge you for actually being incompetent
- 31:11uh c they will find ways to get more
- 31:13control in whatever you're trying to do
- 31:15right like if if a child is making
- 31:16mistakes then the parent wants to
- 31:18basically drive right so we actually if
- 31:20we have problems we try and sort it
- 31:22ourselves we we actually never never
- 31:24travel to Bombay for that and uh they're
- 31:26kind enough to you know look the other
- 31:28way as well
- 31:29>> look something I think something similar
- 31:30in the past whenever we had uh private
- 31:33equity on the board I truly appreciated
- 31:36the fact that they remained hands off
- 31:39and uh it is very lonely you And I think
- 31:42all of
- 31:44[laughter]
- 31:49literally this is what our pod is. It's
- 31:50like a big sob session of all the
- 31:52founders but this is it is it is I think
- 31:56it is very lonely but you also realize
- 31:57that it is truly your own journey right
- 31:59while people you can take advice there
- 32:01is nobody who can truly help you as well
- 32:03there is an ecosystem that you do create
- 32:05because the support uh system is very
- 32:06important I definitely you know I do go
- 32:09to my parents also my wife I think uh
- 32:11>> using the parent
- 32:12>> metaphor [laughter]
- 32:16yeah so uh I do see family as a big uh
- 32:20support and the important thing with the
- 32:21family is that you to even in good times
- 32:23you have to keep them updated on the
- 32:24business otherwise you know you they
- 32:26can't offer you any advice if you come
- 32:28to them only when you're in deep so
- 32:31I use family I have a co-founder which
- 32:33helps and I have a very supportive board
- 32:35uh again the board works in a way that
- 32:38you know they you can reach out to them
- 32:40but they would never unnecessarily come
- 32:41and ask and that's kind of like a arms
- 32:43length I've always preferred to keep
- 32:45with our investors with board members
- 32:46that look you know we will reach out if
- 32:48we need support and we do when we when
- 32:51we need to but end of the day you know
- 32:53you can say whatever you can ask for all
- 32:54the support in the world that journey is
- 32:56your own and those problems have to be
- 32:58solved by you. How does it feel
- 32:59preparing like for that first quarterly
- 33:02earnings call like what was going
- 33:04through your head
- 33:10ever since we listed it's [laughter]
- 33:12it it is overwhelming uh I think uh you
- 33:16know you do not realize uh you truly do
- 33:19not realize what you're getting into for
- 33:20mostly for the good parts right I think
- 33:22uh it's a it's great to be a listed
- 33:24company it has a huge amount of perks
- 33:26but the it is overwhelming there is a
- 33:28lot of pressure and you realize it after
- 33:30tomorrow is my eighth one. So now I'm
- 33:32sitting here. I don't really care so
- 33:34much about you know what I'm going to
- 33:36say tomorrow. But it is it is
- 33:38overwhelming the first time you're doing
- 33:39it. You also make a big deal out of it
- 33:41because you were thinking that you know
- 33:42I'm a listed company but then you
- 33:44realize yeah there are 3,000 listed
- 33:45companies in India. You're one of them
- 33:47right? There are results happening you
- 33:49know every hour during the earnings uh
- 33:52period. So after a while you kind of you
- 33:54know reduce that self-importance you
- 33:55were giving yourself listed. you realize
- 33:59it's just another day results stock
- 34:02price correlation unfortunately right
- 34:06our business is literally like it's
- 34:08probably you know multiple times bigger
- 34:11than what it was 2 years ago and while
- 34:14we are above the offer price we are
- 34:16still below the price at which we opened
- 34:18on the day of listing so what can I say
- 34:20right so after a point you don't care
- 34:29How does loneliness work for you?
- 34:31>> No, I think for us maintaining that
- 34:33relationship with your brother as a
- 34:34co-founder I think that in itself is an
- 34:36achievement.
- 34:37>> So yeah, for us I think uh for first
- 34:39seven years when we were building noise
- 34:41we were living in the same house. So it
- 34:43was like 24/7 we are together sharing
- 34:44all the problems and knowing all the
- 34:46problems. I feel that we were fortunate
- 34:48that we did not have a board. We did not
- 34:50have a pressure of valuation, numbers,
- 34:52delivery. We could do the things that we
- 34:54wanted. we could do the things that were
- 34:56right but yeah there are times when you
- 34:59genuinely get stuck and you don't know
- 35:00what is the right decision because the
- 35:02only thing in bootstrap that I've
- 35:04learned is you are not allowed to make
- 35:06lot of wrong decisions almost all your
- 35:08decision needs to go right uh if they
- 35:10are not right you just need to change
- 35:12very very fast so there are times when
- 35:14you get stuck and when your co-founder
- 35:16is living with you for 24/7 I think I
- 35:18don't know what we can discuss I think
- 35:21anyway so I don't think but I think uh
- 35:24largely it is it is the fellow
- 35:28co-founders or people who are running
- 35:29the businesses you go for go and seek
- 35:32advices from them because they
- 35:34understand the pain of building they
- 35:36understand the you know
- 35:39how they have felt into different
- 35:41multiple situations in their past. So of
- 35:43course seeking help from couple of
- 35:45mentors largely from them otherwise
- 35:51negative advice but sometimes advice is
- 35:54not net positive but actually
- 35:57takes you down.
- 35:57>> Yeah those mistakes you keep on making I
- 36:00think it's just that you have to realize
- 36:02it faster. You have to keep checking on
- 36:03the decisions that you're taking every
- 36:05day. And I think that's what I'm telling
- 36:06the bootstrap thing just tells you to
- 36:08keep checking again and again again and
- 36:10again again again and again. So there
- 36:13one good thing is that you don't have a
- 36:14pressure even if you fail it's your
- 36:16decision. So the loneliness is all the
- 36:18decision your decision
- 36:22that you know we need to raise more
- 36:24funds because in just a day or two it
- 36:26will nothing will happen. So all
- 36:27decision your decision is just I think
- 36:30uh
- 36:31I think it's not very different honestly
- 36:33I think the journey is very very similar
- 36:35ultimately then we joined offline to you
- 36:37know have more fellows to cry on their
- 36:40shoulder
- 36:40>> but now that we've heard all three
- 36:42stories you've had different stories and
- 36:45different paths uh if you were to pick
- 36:48and everyone has to pick one option from
- 36:50the other two IPO exit to strategic
- 36:54large conglomerate or bootstrapped and
- 36:56then is what would it be for you?
- 36:58>> Nobody's happy in their shoes. Trust me.
- 37:01[laughter]
- 37:02>> Yeah, I think when if I'll be building a
- 37:04second one, I'll be wanting a more uh
- 37:07reasonable life, little less pressure
- 37:09than I've been bearing it for so many
- 37:10years. I would uh want to build it slow,
- 37:14build it for the right purpose, for the
- 37:16bigger things, controlling lot of things
- 37:18by our hand. Uh so maybe IPO
- 37:23>> maybe IPO IPO becomes less less
- 37:25pressure.
- 37:28point
- 37:29I would not do I would not want to build
- 37:32again to sell something. So that's the
- 37:33only thing I'm trying to but again
- 37:35there's no right decision. It depends
- 37:36upon what category I built on what is
- 37:38the right uh market at that particular
- 37:40time. I think uh bootstrap and for all
- 37:43practical purposes uh we were largely a
- 37:46bootstrapped business. We got at any
- 37:48point in time we had exactly one
- 37:50investor on on the cap table. We raise
- 37:52very limited money always with the
- 37:54mindset that money literally whatever we
- 37:56raise 50 crores is always just s sat in
- 37:58a fd never really spend that money I
- 38:01feel that a bootstrap life is amazing
- 38:04>> you know you are in charge of your own
- 38:05destiny you're not answering to anybody
- 38:08>> and then you can take all the profit out
- 38:10and enjoy that as well
- 38:13[laughter]
- 38:14>> that's the asterisk but yeah I think a
- 38:16bootstrap I wouldn't mind a bootstrap
- 38:17life again
- 38:18>> for you bootstrap life man I think I
- 38:21think That's the dream for everyone.
- 38:25You know, you have enough money.
- 38:26Somebody was telling me
- 38:32[laughter]
- 38:33[music]
- 38:39[music]
- 38:45[music]
- 38:57>> [music]
- 38:58>> Great hire teaches you a lot, but I
- 39:01think a bad hire teaches you a lot more.
- 39:03What did that one bad hire teach you?
- 39:07>> You know,
- 39:07>> or what was
- 39:08>> what I've learned is that earlier you
- 39:10used to carry it.
- 39:12It's me maybe not understanding him.
- 39:14He's the right one. and he has done so
- 39:16well in his other companies. Uh if I
- 39:19have to do it, I mean the one thing that
- 39:21I have to change probably I would just
- 39:23say that you know I will take faster
- 39:24decisions in this. Uh if things are not
- 39:27working, it's better to be upfront and
- 39:29be candid about it. Uh but largely that
- 39:32is I think you still will make mistake.
- 39:33You will never be hiring the perfect
- 39:35person every time. Uh largely you will I
- 39:39will just think about the authenticity
- 39:41and the you know the hustle is there or
- 39:43not. That's it. So I think uh I learned
- 39:46this lesson very early and we hired
- 39:49somebody and we were very I mean we were
- 39:52very young 20 26 27 we hired somebody
- 39:55who was much older uh and very
- 39:59experienced to kind of help us uh raise
- 40:02money at the time when we were trying to
- 40:05raise money back then. and uh while the
- 40:08you know fundraisers did not go well
- 40:10they did bring a strategic buyer on the
- 40:14table
- 40:15and uh front led the negotiations on on
- 40:19our behalf with this buyer [snorts]
- 40:22and eventually that deal did not happen.
- 40:24It literally on the 11th hour we said no
- 40:26to that deal but then this guy who we
- 40:28had hired went ahead and joined the
- 40:29buyer the next day. The next day he left
- 40:32and joined the buyer and he took a lot
- 40:33of people with him. The lesson learned I
- 40:37think the lesson learned was that we
- 40:39made two mistakes and you know I don't
- 40:41know if I've learned from those mistakes
- 40:43because I think I repeated them as well
- 40:45but what I realized was that you know
- 40:48sometimes and when maybe you do it when
- 40:50you're younger you you you mistake
- 40:52experience you give too much value to
- 40:55experience and as you gain experience
- 40:57yourself you realize that you know
- 40:59experience has value but not immense
- 41:01value. The second mistake I think we
- 41:03made was and you know coming to the
- 41:05first point uh the signals around ethics
- 41:08and values are often very visible very
- 41:11early in very high performing people and
- 41:14you sometimes choose to look away
- 41:16because the person is so high performing
- 41:18right and you start to think yeah this
- 41:20person is so good I should choose to
- 41:22look away and which is probably one of
- 41:24the other reasons I became so black and
- 41:26white about it later on because you
- 41:28could see that in certain situations you
- 41:30know the core values are not matching
- 41:32but then you're also like you know this
- 41:34guy is so amazing and is going to do
- 41:35great things for us very very bad
- 41:37mistake right if you if you compromise
- 41:39on that it's like riding a tiger because
- 41:42then that person becomes more and more
- 41:43and more important you know to let
- 41:45somebody go early on is easier after
- 41:47they're entrenched they are so valuable
- 41:48to the ecosystem it becomes that much
- 41:50harder and it becomes very ugly in the
- 41:52end right so this went into litigation
- 41:54and just became very very ugly for us in
- 41:56the end so I guess the I think the big
- 41:58lesson was that you know values trump
- 42:01performance all the time, right? No
- 42:02matter how how good somebody is
- 42:04performing, if they if they are not
- 42:07principled, they are not the right hire.
- 42:09>> Well, nothing as profound here, but I I
- 42:11would side with GV. I think one of the
- 42:14most important lessons any entrepreneur
- 42:15can learn is to basically realize your
- 42:18mistake and fix it as quickly as you
- 42:20can. In fact, uh I tell every founder
- 42:22that you know you will make hiring
- 42:24mistakes. They are powerful course.
- 42:26Interviews are probabilistic in the
- 42:28nature of helping you identify the right
- 42:30person. Once you have decided that it's
- 42:33not working out then you know cut your
- 42:35losses move on and the biggest challenge
- 42:37I see is that people take just too much
- 42:38time to cut their losses so yeah
- 42:46[music]
- 42:54[music]
- 43:00what is that one cost uh that you paid.
- 43:03I think health and family are the easy
- 43:04ones. Anything else that you can think
- 43:06of?
- 43:07>> You know, you you're I would say I mean
- 43:10uh you know the default mode is always
- 43:14to be certain about everything that is
- 43:17happening around you. You know, you stop
- 43:19enjoying the small small things that are
- 43:21happening around you. The small success
- 43:23that you get in the company. sale. I
- 43:25remember when I did the first one lakh
- 43:27rupee sale, the joy that I had I I still
- 43:31don't I I've never received that same
- 43:34joy in me. Uh even after doing so many
- 43:36kores of revenue, you know, I still
- 43:38missed that one lakh rupee sale. So
- 43:41yeah, those small joys just keeps going
- 43:43away because you're always in a mode to
- 43:44move to the next one and figuring out.
- 43:47>> Yeah, look, I think I somewhat relate
- 43:49with what Gorov is saying. It's just
- 43:51that you're always switched on and you I
- 43:53look I switched on 20 years ago and you
- 43:56cannot switch off after that. It is so
- 43:59all consuming and you're doing a startup
- 44:01so you know it and all of us are
- 44:02founders in this room. It becomes so
- 44:05all-consuming
- 44:07that at you know you almost wish there
- 44:09was a way to you know be able to cut off
- 44:11from it and not realize that you run
- 44:14this company as well in the back end
- 44:15even for an hour right it's just
- 44:16impossible it is so overwhelming and I
- 44:19think you don't sign up for it I mean in
- 44:20a way you did sign up for it but you
- 44:22don't realize until you're really in the
- 44:24thick of it and you also realize that
- 44:25there is no way out of it as well so
- 44:27that's sometimes very overwhelming
- 44:30>> same here I think uh health and family
- 44:32and the ability to always have to take
- 44:34yourself seriously because you have so
- 44:36many so much responsibility on the
- 44:38shoulders. So yeah,
- 44:46[music]
- 44:57my question [music] is for Goravnagar.
- 44:59So, Gor of built uh TVO in the most
- 45:03challenging space. Uh, OTAA is like we
- 45:05understand travel is the most
- 45:07challenging space. Uh, mostly because
- 45:10it's margin squeezed and profitability
- 45:12is nowhere to be seen. You turned the
- 45:15business around especially during COVID
- 45:16and we saw global underwriters
- 45:18especially write off Indian OTAAS and
- 45:21B2B travel businesses back then. What
- 45:23was your asymmetric advantage which
- 45:25helped you turn your business around
- 45:26back then?
- 45:28>> A great question by the way. the you
- 45:30know what happened during COVID was that
- 45:33many large travel companies had a very
- 45:36knee-jerk reaction to the to the
- 45:38pandemic and like when when the pandemic
- 45:41started we did not let anybody go even
- 45:43though we were a travel company and we
- 45:45were negative revenues and all of that
- 45:47but the company decided that everybody
- 45:48across the board will take at least 50%
- 45:50pay cut and at you know higher as you
- 45:52become more senior the other thing we
- 45:55did was we did extensive travel you know
- 45:57refunds on both sides so we paid our
- 45:59suppliers and we paid our you know
- 46:01refunds to our travel agencies. It
- 46:03created an element of trust which was
- 46:05completely absent in that ecosystem at
- 46:07that point in time. The second thing
- 46:09because everybody else all the large
- 46:11travel players were letting people go.
- 46:14We had all these senior people who would
- 46:15have never imagined start joining an
- 46:17Indian travel company you know a much
- 46:19smaller Indian travel company at that
- 46:20point in time. Suddenly that talent pool
- 46:22became available to us that turned
- 46:24things around right. So one you know we
- 46:26established trust in the ecosystem that
- 46:28even in the absolute worst of times you
- 46:30know we did not hold our partners money
- 46:32and in a B2B business in a travel B2B
- 46:34business that's a big thing and the
- 46:36second thing is we really built out a
- 46:38global leadership team because talent
- 46:39which would have never considered
- 46:40working with us prior to the pandemic
- 46:42was suddenly very very accessible to us
- 46:44we have just created the entire
- 46:46leadership team during that period of
- 46:48time. I think that created a huge
- 46:50advantage for us. The other asymmetry of
- 46:52course is that we build tech in India
- 46:54and uh I think we are very efficient in
- 46:58how we do it compared to some of our
- 46:59global peers and which allow us in a low
- 47:01margin business you know keeping cost
- 47:02down is important I think we're very
- 47:04good at that
- 47:05>> the question is to so now that you've
- 47:08been on both sides investor and founder
- 47:11what is your uh mantra for the founders
- 47:14that you've learned which you didn't
- 47:15know when you were investor
- 47:17>> just be kind to everyone man I think
- 47:19that's just human principle in life like
- 47:20I A lot of people ghost each other on
- 47:22WhatsApp either. I mean just say no like
- 47:25I mean sometimes you don't have to
- 47:26explain yourself. So just be kind to
- 47:28everyone. I think everyone is so
- 47:30overstimulated these days in this world.
- 47:32VCs, humans, founders, everyone's just
- 47:35rude to each other. Yeah. Like I mean
- 47:36there's trolling unnecessary nonsense
- 47:38that's going on around like just take a
- 47:39chill pill. Easier said than done. But I
- 47:42think just being kind in whatever you
- 47:44do, not just VC, not just startups, any
- 47:46business that you do, I think that's
- 47:48truly one skill that everyone can learn.
- 47:49>> I have a question for you. So you
- 47:51mentioned uh the joy that you got in
- 47:53your first one lakh.
- 47:55>> Uh can you elaborate a little bit more
- 47:58on how that was different versus doing
- 48:01your first cr or 10 crown
- 48:03content creator and now starting his
- 48:05journey. So he is uh of course looking
- 48:08for that first joy for himself.
- 48:10[laughter]
- 48:11See
- 48:13one I think uh it was a first time
- 48:16experience of achieving something right
- 48:18when you start something the goal was
- 48:20you to
- 48:22per day.
- 48:24So I think that goal was a first set
- 48:26goal for me and once you achieve that
- 48:28first time the kick is very very
- 48:30different right when you keep achieving
- 48:32it again and again again it becomes a a
- 48:34work routine that you have to do it.
- 48:36This is not something new this is not
- 48:37something special that you are doing as
- 48:39an individual whole world is winning it
- 48:41and the bigger you become the bigger the
- 48:43competition is and they are making much
- 48:44more wonders.
- 48:49the moment you become big and then you
- 48:51get to know oh everybody is killing it
- 48:53then you're not very happy about it so
- 48:57yeah that's that's the uh thing
- 48:59>> like I think um like you set a bar you
- 49:01have a bar for like a lakh you cross it
- 49:03now the next bar is 10 lakh or cr so you
- 49:05know
- 49:06>> makes sense thanks
- 49:08>> cool hi there uh this is JD Singh so one
- 49:12thing which I could carry from this the
- 49:14happiness quotient now like the question
- 49:17which was being asked what would you
- 49:19think back whether you want to be
- 49:20bootstrapped or want to have a strategic
- 49:22investor or go an IPO route. So that the
- 49:24three sort of a thing but all of you
- 49:26probably said that probably you are
- 49:28happy being bootstrapped making less
- 49:30money and just having a peaceful life.
- 49:32So what's the motivation for the
- 49:34upcoming next generation founders? Do
- 49:36they really take this cue from you and
- 49:38just say that's let's be calm cool not
- 49:41go aggressive with investors or not go
- 49:43those kind of things. So there's a very
- 49:44old saying they say
- 49:49So I I'll start off by saying that all
- 49:52of three these three founders are very
- 49:54very successful. So there is some
- 49:56element of survivorship bias in their
- 49:58answers as well. Like I mean he's
- 50:00literally I think the second richest man
- 50:02and he can say [laughter]
- 50:04no looks.
- 50:05>> Yeah. My straight question is that
- 50:08what's the message for the upcoming
- 50:09founders? Do you want them to deep dive
- 50:12like what you did in life or do you want
- 50:14to send some other message across? It is
- 50:16super contextual like so I think they
- 50:19can also add to that it is super super
- 50:21contextual on what your situation is at
- 50:23that particular moment in life. So I
- 50:25think that will define on what is the
- 50:27right parameter for you to think about
- 50:29uh in terms of startup and also the
- 50:31industry defines it sometimes right not
- 50:33every industry like if you want to set
- 50:34up a semiconductor plant you can't
- 50:36bootstrap that if you want to do some
- 50:38deep tech space stuff you can't
- 50:39bootstrap that so
- 50:40>> also competition defines it right like
- 50:42if you're setting up a consumer company
- 50:44and everyone is raising money and
- 50:46discounting to growth then you can't do
- 50:47it so it's very contextual to what
- 50:49you're trying
- 50:50>> all I can say is I think don't raise it
- 50:52just because raising looks cool. It's
- 50:56not as cool as it sounds. So,
- 51:00that's true. But,
- 51:03>> thank you so much for joining us every
- 51:06evening.
- 51:13>> After studying so many founders, what's
- 51:16the single strongest predictor of a
- 51:18long-term success that people still
- 51:20underestimate?
- 51:21>> I think resilience. I think that's one
- 51:23of the characteristics that we've
- 51:24learned while writing and compiling the
- 51:26100 plus interviews that we've done for
- 51:27the founder manual. is going to get
- 51:30hard. A lot of people don't realize when
- 51:32the sacrifices that they have to make
- 51:34really suddenly pop up like you lose
- 51:36your hair, you lose family, you lose
- 51:37relationships, you lose everything
- 51:39around you, but and maybe like it's
- 51:41lonely at the top as they say, right?
- 51:43But get to the top. That journey itself
- 51:45is brutal. The only thing that will keep
- 51:47you in the game and get you up from bed
- 51:50every single day when is hard is
- 51:52resilience. So that's the single most I
- 51:54mean factor that we've seen that
- 51:56successful founders have when thinking
- 51:58about building a successful company for
- 51:59themselves.
- 52:00>> What's a founder trait that works
- 52:02brilliantly in the early stage but
- 52:04becomes dangerous during scale?
- 52:06>> Micromanaging. I think in the early days
- 52:08managing everything yourself I think is
- 52:10easy but as you scale sometimes you have
- 52:12to put on the hat of CEO. you honestly
- 52:15at scale you will have to become a
- 52:16glorified HR. You have to hire the best
- 52:18people. You have to retain the best
- 52:19people and let them do their work.
- 52:21Micromanaging will not work when you've
- 52:23really scaled up. Uh so 0 to one
- 52:26micromanage [music]
- 52:271 to 10 think about scaling up and
- 52:30getting some external professional help.
- 52:31>> So what's the most uncomfortable truth
- 52:34founders eventually learn about
- 52:36fundraising and investing?
- 52:37>> In investing and raising capital, nobody
- 52:40says uh the truth. I think everyone's
- 52:42trying to play this game of musical
- 52:44chairs where they're all passing the
- 52:45blame uh until the music stops and the
- 52:48buck always stops at the founder. So,
- 52:49you truly have to look out for yourself.
- 52:52No VC is your friend. No VC wants
- 52:54[music] to answer your call at 2 a.m.
- 52:55Like people glamorize all of these
- 52:57stories on LinkedIn. They get you the
- 52:59likes. But I think eventually you have
- 53:01to just look out for yourself. It's one
- 53:03man, one woman for themselves.
- 53:05>> If you were starting from zero today in
- 53:07India, what type of company would you
- 53:09build and why? The company that I'm
- 53:11building right now, the anti-AI thesis
- 53:13company called offline. It's a community
- 53:14of top tech founders. We get together,
- 53:17we problem solve for each other, we hang
- 53:18out, [music] we have fun. Company
- 53:20building is extremely extremely hard.
- 53:22But if we can support you even 5% in
- 53:25this journey or 10% in the journey of
- 53:27building a successful company and
- 53:29fulfilling the dreams and wishes of not
- 53:31just yourself but your family, everyone
- 53:33in the company who's working for you. I
- 53:35think that is a mission well-lived and
- 53:37that's what offline truly does. and I
- 53:39don't see myself doing anything else
- 53:41apart from this right now.
- 53:42>> So, how has your experience been so far
- 53:44at the club? What do you think of the
- 53:46space?
- 53:47>> I love it. We do so many events at
- 53:49offline here. We're a virtual community
- 53:51so we need physical spaces and third
- 53:52spaces like Korum and [music] in Delhi
- 53:55NCR. There is literally nothing else
- 53:57like this and it's so good to see Korum
- 53:59expanding to Bombay and Hyderabad as
- 54:01well. I hope they come up in Bangalore
- 54:02which is the hub of startup land as well
- 54:04and excited to continue our working
- 54:06relationship with Korum. What really
- 54:08drew you to be a part of this
- 54:10conversation here today?
- 54:11>> We wrote this book and uh it was just an
- 54:14exciting moment for us to share with the
- 54:15wider Korum community and bring our
- 54:17offline members as well into interact
- 54:19with the Korum community, bring them all
- 54:20together under one roof. And I have
- 54:22three awesome panelists with me today.
- 54:24Gorov uh who's the co-founder of 1MG,
- 54:27one of the leading e-acy companies in
- 54:28India. Goravnaga who listed his company
- 54:31in 2024, TBO, which is a leading B2B
- 54:33travel [music] solutions uh from India
- 54:35for the world. And then we've got Gorav
- 54:37Khatri who's the founder of noise
- 54:38leading smartw world brand in the
- 54:39country. So we've got three Goravs today
- 54:41and I think it's going to be a banger
- 54:43panel. So stick around for that.
- 54:44>> How do you think does a space like this
- 54:46influence the quality of conversations
- 54:48and ideas? I think it's designed to
- 54:51[music] I mean bring together I think
- 54:53life is boring like you have cafes
- 54:55otherwise in the city that you can go to
- 54:57and get work done but I think you need
- 54:59cororum like places to curate a calendar
- 55:01for you so that you have some element of
- 55:04mindexpanding
- 55:05activities to do up not just apart from
- 55:07work but I think think about cultural
- 55:10immersion programs and just all of these
- 55:12exciting speakers coming to you if you
- 55:14can spend even an hour thinking about
- 55:15these new ideas I think you're exposing
- 55:18yourself to things that can possibly
- 55:20help you in your life, personal,
- 55:21professional, anything. So, Korum is a
- 55:23place designed for that. Lots of open
- 55:24spaces, exciting social calendar, and
- 55:27not just FnB, but everything under the
- 55:29sun that you can expect from a private
- 55:31membersled club.
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