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The Dark Reality of Indian Startups | An India of Ideas | EP 04 | SEN Lifestyle X The Quorum — Transcript

by SEN Lifestyle · 10,407 words · 1,494 segments · language en · Watch on YouTube

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  1. 0:12For me the journey was very different. I
  2. 0:14started very early.
  3. 0:15>> I really thought that I may never walk
  4. 0:17into this office again.
  5. 0:18>> Built resilience that I wouldn't have
  6. 0:20been able to build otherwise. Most
  7. 0:22people are not that patient anymore. The
  8. 0:24market is not that patient.
  9. 0:25>> So you need to be on ground to
  10. 0:27understand all these realities. I don't
  11. 0:29have that answer.
  12. 0:30>> People really don't care. I started
  13. 0:31entrepreneurship fairly late. I was 35.
  14. 0:33>> It's your decision.
  15. 0:34>> We don't really understand where the
  16. 0:36hell what's coming from.
  17. 0:37>> 2016 I wrote a cold email [music] to
  18. 0:39Naval Ravi Khan that led to the creation
  19. 0:41of Angelist in India.
  20. 0:42>> You will have to build very very clean.
  21. 0:45>> This is not something new.
  22. 0:46>> Started taking feedback without telling
  23. 0:48them that you were the CEO. If you have
  24. 0:50issues, you can't sleep.
  25. 0:51>> Sacrificing your health, hair, every
  26. 0:53single thing. These guys have made it.
  27. 0:58>> [music]
  28. 1:04[music]
  29. 1:11[music]
  30. 1:15>> This book is personal to me. It's not
  31. 1:17just a book. It's not just pages. It's
  32. 1:19not just words. It's an emotion. 10
  33. 1:23years back exactly in 2016 I wrote a
  34. 1:25cold email to Naval Ravi Khan that led
  35. 1:27to the creation of Angelist in India
  36. 1:30that led to me investing in over 200
  37. 1:32startups and it's never been the same
  38. 1:34like I've spoken to over thousand plus
  39. 1:35founders in my journey in the last
  40. 1:38decade in the startup ecosystem and boy
  41. 1:40I mean every single conversation is
  42. 1:42magical and memorable and some of them
  43. 1:44not so much because they all have
  44. 1:46problems issues and things that they
  45. 1:49want to discuss with me and sometimes I
  46. 1:51don't have that answer. So that's when I
  47. 1:53said let's create offline which is a
  48. 1:55community of top tech founders where you
  49. 1:57can problem solve all of this together
  50. 1:59and offline's blooming but how can I
  51. 2:02make this more accessible and that's
  52. 2:04when the idea for this book came along
  53. 2:06where let's distribute this knowledge
  54. 2:08that disperse this knowledge 100 plus
  55. 2:11best founders they're here with me right
  56. 2:13now on this stage as well and put it
  57. 2:15into chapters that anyone who's looking
  58. 2:17to start up thinking about startup or
  59. 2:19even quitting or thinking about quitting
  60. 2:22their startup can refer to and that's
  61. 2:24why we call it the founder manual and by
  62. 2:26the way startups are sexy these days
  63. 2:28everybody wants to be on Shark Tank
  64. 2:30economic times IPOs are hot esops are
  65. 2:32hot but not everyone should do a startup
  66. 2:35like I mean the cost of doing a startup
  67. 2:37is sacrifice sacrificing your health
  68. 2:40hair family life every single thing
  69. 2:43honestly and these guys have made it so
  70. 2:46I'm going to chat with them for the next
  71. 2:47354 minutes and then I'm going to hand
  72. 2:49over the floor to you so you can ask the
  73. 2:51smarter questions on what does it really
  74. 2:53take to become a founder, stay in it.
  75. 2:56The founder manual, pick one up when
  76. 2:58you're about to start up and also read
  77. 3:00it again when you're looking to quit
  78. 3:02your startup. What was that one single
  79. 3:04moment where you said that this is it?
  80. 3:06Like I'm not cut out for this. I want to
  81. 3:07quit. I want to call my mom. I want to
  82. 3:09like leave this office. Like I want to
  83. 3:11leave my co-founder. What is that one
  84. 3:13single emotional moment, day, particular
  85. 3:15call that you remember very vividly in
  86. 3:17your journey where you said that I'm
  87. 3:19done? By the way, the only qualification
  88. 3:22that we or the qualifier for somebody to
  89. 3:24be on the panel was the name Gorov, not
  90. 3:26the company.
  91. 3:27>> Let me give you a quick introduction to
  92. 3:29them also. Gorov Katri was actually I
  93. 3:32mean all three of them have had
  94. 3:34different capital journeys, right? Gorov
  95. 3:36Katri was selling smartphone cases
  96. 3:38before and now the leading smartwatch
  97. 3:40brand in the country with noise.
  98. 3:42Goravnager
  99. 3:432024 one of the cleanest IPOs in the new
  100. 3:46age tech world with TBO 18 years in the
  101. 3:49making. What a solid listing. Goravarbal
  102. 3:521 MG we've all used it leading e-arm
  103. 3:55pharmacy and what a solid solid exit to
  104. 3:57Tata group and now Tatan MG. So kudos to
  105. 4:00all of you and with that let's get down
  106. 4:02to the emotional moment of building.
  107. 4:04>> See honestly I don't have a very
  108. 4:05emotional moment to share but uh for me
  109. 4:09the journey was very different. I
  110. 4:10started very early maybe 22 23 was my
  111. 4:13age and uh that was the only thing that
  112. 4:15I was doing right uh I was supposed to
  113. 4:18be a pilot could not make it to a
  114. 4:20commercial airline uh for whatever
  115. 4:22reasons but the only thing that I had
  116. 4:25was to ensure that this works so there
  117. 4:27was no moment honestly where I could
  118. 4:29think that you know there's an option of
  119. 4:31quitting and going back to something
  120. 4:33else so there is there is no hard
  121. 4:36emotional moment that I remember but
  122. 4:38yeah there have been tough times for
  123. 4:40There have been moments when you have
  124. 4:41felt clueless. Uh in fact you mentioned
  125. 4:44that we started with cases and cover and
  126. 4:46that was one moment where you were doing
  127. 4:48great. We were selling. We were making
  128. 4:50money. Uh but still we did not know if
  129. 4:53consumer is genuinely buying a brand or
  130. 4:55is just buying a commodity. That was the
  131. 4:56most directional moment that I remember
  132. 4:58and glad we took the you know uh pause.
  133. 5:02Pressed the reset button started the
  134. 5:03business all from scratch again and
  135. 5:06thought of building a brand which has
  136. 5:08much more than commodity. How do we
  137. 5:11genuinely build that consumer tech space
  138. 5:13where the you know the entrance to the
  139. 5:16market is not so easy that any random
  140. 5:18person can just pick up uh from Gafar
  141. 5:20and start selling it. So at least uh
  142. 5:23those ideas got cl you know cleared when
  143. 5:26you were building early on the noise but
  144. 5:28yeah largely I don't think when you get
  145. 5:30into an entrepreneurship there's an
  146. 5:32option of quitting.
  147. 5:33>> I don't think I ever got to a point
  148. 5:35where I wanted to quit but there was a
  149. 5:38point where I felt business and that was
  150. 5:41the when the covid uh crisis started. So
  151. 5:44we had a travel business and uh in fact
  152. 5:47we had moved into a very new office. Uh
  153. 5:49we had a new investor uh a former
  154. 5:51capital had come in just a year ago and
  155. 5:54uh COVID happened completely out of the
  156. 5:56blue. The business shut down overnight
  157. 6:00and you know you can think of any worst
  158. 6:02case scenario you cannot imagine a
  159. 6:04scenario where your revenues go into
  160. 6:05negative right so at that point there
  161. 6:07are more cancellations happening in the
  162. 6:08business than bookings.
  163. 6:11And that day when I walked out of the
  164. 6:14office when this whole lockdown got
  165. 6:15announced and I walked out of the
  166. 6:17office, I really thought that I may
  167. 6:19never walk into this office again. I
  168. 6:20really felt that that this is probably
  169. 6:22the last time I'm walking out of this
  170. 6:24office because we will not be so we are
  171. 6:26not a very funded company. We had only
  172. 6:28ever in the history of the company we we
  173. 6:31had before the IPO. We had only ever
  174. 6:32raised about 50 crores of capital which
  175. 6:34was way back in 2012.
  176. 6:36>> A former had been a secondary deal. So
  177. 6:38while they came in, they bought Nasper
  178. 6:39ST. So we didn't have that much money in
  179. 6:41the company. To make things worse, I
  180. 6:43felt really sick a few months into the
  181. 6:45crisis. So I had some crazy rare
  182. 6:48autoimmune thing happen to me. Got
  183. 6:50really really sick. And at that point it
  184. 6:54did feel that you know this thing is not
  185. 6:57going to survive. Right? So this this
  186. 6:59thought I would say it didn't I did not
  187. 7:01think so but the thought crossed my
  188. 7:02mind. I don't think I ever verbalized or
  189. 7:05articulated that to anybody at all ever.
  190. 7:07Right? Because if I was freaking out, I
  191. 7:09don't know what would have happened to
  192. 7:10the team. I never articulated it. But
  193. 7:12>> not even your co-founder, not even your
  194. 7:13wife. I mean,
  195. 7:15>> I think you know it was so people close
  196. 7:18to the business, right? My co-founder or
  197. 7:20my wife, they also were probably
  198. 7:22thinking the same thing but nobody
  199. 7:24wanted to say it aloud, right? We all
  200. 7:25thinking business we are in zero like
  201. 7:28literally zero revenues. We have,500
  202. 7:30people in the company. How are we going
  203. 7:32to survive? Nobody wanted to say
  204. 7:33anything.
  205. 7:35uh but I think uh you know things turned
  206. 7:37around uh we kept our head uh on our
  207. 7:40shoulders and eventually in retrospect
  208. 7:42not that I'm saying I ever wish that co
  209. 7:44had happened but the fact that the
  210. 7:46crisis happened was a turning point for
  211. 7:49the company but we got really really
  212. 7:51close to it all getting over
  213. 7:53>> what a turnaround like I think if you
  214. 7:54Google his name and net worth I think
  215. 7:57you'll find out he's the second richest
  216. 7:59man in Guro so you didn't hear it here
  217. 8:02please edit this out
  218. 8:03>> I think two instances is one uh where I
  219. 8:06really felt or I really had a come to
  220. 8:09Jesus moment where I felt I I wasn't
  221. 8:12sure if I was made for it and I think
  222. 8:13some context that you know I started
  223. 8:15entrepreneurship fairly late I was 35 I
  224. 8:18had a fairly successful career in the US
  225. 8:20etc. moved back to India, started 1MG
  226. 8:23and I think in many ways you know I was
  227. 8:25that sort of quote unquote [snorts]
  228. 8:28uh you know dream founder you know like
  229. 8:31great pedigree great experience you know
  230. 8:34done great stuff leadership positions in
  231. 8:36the US etc technology and then uh we
  232. 8:39started 1MG and we were like okay
  233. 8:40market's hot we're going to go raise
  234. 8:42money this is back in 2014 2015 and uh I
  235. 8:46don't know if anyone remembers this was
  236. 8:47uh when Snapdy and Flipkart had like a
  237. 8:50really tough time raising and we go in
  238. 8:52the market and we couldn't raise a dime
  239. 8:54and we were raising like a series A
  240. 8:56round we thought we'd be done in a
  241. 8:57month's time I think for a year like we
  242. 9:01just talked to maybe every investor on
  243. 9:03the planet in Mountain View in San
  244. 9:05Francisco here etc and I don't know how
  245. 9:10many here maybe most people would have
  246. 9:12done fundraisers etc but it's the most
  247. 9:14humbling journey experience you can go
  248. 9:17through in your life where regardless of
  249. 9:19what you've accomplished lished you
  250. 9:21basically feel that you're good for
  251. 9:23you've you've amounted to nothing in
  252. 9:25your life and I think that uh you know
  253. 9:28it led to a lot of uh like challenges
  254. 9:31where I you know I had mental health
  255. 9:32issues etc and I think in that moment I
  256. 9:35called up my founder and I said like
  257. 9:36dude like I don't know are we are we not
  258. 9:39meant for this etc and you know I told I
  259. 9:42called up my wife as well I'm sort of
  260. 9:44very emotional and needy that way and um
  261. 9:47you know I was very very fortunate that
  262. 9:49we got the support but that one instance
  263. 9:53where
  264. 9:54where we lucked out and we raised our
  265. 9:57first round maybe a year and a half and
  266. 9:59I think
  267. 10:01once I went through all these challenges
  268. 10:03my co-founder you know lifted me on his
  269. 10:05shoulders and carried me along. I think
  270. 10:07that built resilience that I wouldn't
  271. 10:10have been able to build otherwise and I
  272. 10:13think every other thing that came along
  273. 10:15just meant key okay we survived that I
  274. 10:17think we survived this also and you know
  275. 10:19let's just put one front one foot in
  276. 10:20front of the other so yeah
  277. 10:22>> but in e-arm pharmacy let's staying with
  278. 10:24that thought for a minute regulations
  279. 10:26have always been sort of like a headwind
  280. 10:28right they've not been in your favor and
  281. 10:31now we're getting in India like I mean
  282. 10:33we're digitizing demand at a speed
  283. 10:34that's unbelievable like I mean nobody
  284. 10:36thought 10 minute house 10 minute I mean
  285. 10:40it's absurd right I don't want my
  286. 10:41shaving cream in 10 minutes that's
  287. 10:44totally okay when is quick commerce for
  288. 10:46medicines going to be a reality in India
  289. 10:48I I think there's there's real economics
  290. 10:52challenges with quick commerce for
  291. 10:53medicine in India and uh I don't
  292. 10:57>> just economics or is it something else
  293. 10:58>> I don't know how much time we want to
  294. 10:59spend in this panel talking about uh
  295. 11:01quick commerce and medicines but but I
  296. 11:03I'll give you I'll give you the short
  297. 11:05version of this But you know grocery
  298. 11:08quick commerce works because the whole
  299. 11:10reason why grocery quick commerce works
  300. 11:12is because you can aggregate enough
  301. 11:14demand in a kilometer and you can
  302. 11:16actually do delivery. So if you look at
  303. 11:17a blinket or a zeppto or whatever dark
  304. 11:19store they are delivering in like a
  305. 11:21kilometer kilometer and a half which
  306. 11:23basically controls their cost to maybe
  307. 11:2530 40 rupees per delivery and you
  308. 11:27essentially have an assortment and brand
  309. 11:30switching is okay you know you don't get
  310. 11:32necessary you get something else
  311. 11:33actually e-arm pharmacy has a lot of
  312. 11:35challenges because in India you cannot
  313. 11:36substitute brands as a regulated player
  314. 11:39if you go to a pharmacy a mom and pop
  315. 11:41pharmacy you can ask them for something
  316. 11:42and they can give you something else but
  317. 11:44for a regulated pharmacy you cannot do
  318. 11:46that and the moment you can't do that
  319. 11:48you're basically talking about 40,000
  320. 11:50SKs you know 10 rupee 20 rupee SKs that
  321. 11:53you have to stock to actually meet the
  322. 11:55demand and then compared to how many
  323. 11:57times in a kilometer someone orders
  324. 11:59grocery which is two times a day versus
  325. 12:01orders medicines fundamentally kills the
  326. 12:04demand funnel at the top right so you
  327. 12:06just cannot have the economics to work
  328. 12:08at that level so we do quick commerce in
  329. 12:10Gura but quick commerce for us is a
  330. 12:1230-minute delivery because that's where
  331. 12:14we the economics stop
  332. 12:18>> [music]
  333. 12:27[music]
  334. 12:27>> There is a story in the book where you
  335. 12:29said that you were sitting on a flight,
  336. 12:30somebody next to you was wearing a noise
  337. 12:32uh uh watch and you started taking
  338. 12:34feedback without telling them that you
  339. 12:36were the CEO. They gave you the feedback
  340. 12:37that wireless earbuds for I think sports
  341. 12:40are not doing that well or that's a
  342. 12:42capture I mean a wide space and you've
  343. 12:45been answering like calls of customers
  344. 12:47and in your early days as well. So at
  345. 12:49what point in your journey did the team
  346. 12:51tell you or did you selfactualize this
  347. 12:53key I should be the CEO now I'm not
  348. 12:56responsible for customer feedback or
  349. 12:57being on the front line and how does a
  350. 13:00founder think about stepping back from
  351. 13:02what Airbnb CEO now famously says
  352. 13:05founder mode or micromanaging
  353. 13:07>> see honestly uh first of all our
  354. 13:10business is a consumer brand business
  355. 13:12you know the first word itself is a
  356. 13:14consumer where if you are not connected
  357. 13:16with a consumer and this is my personal
  358. 13:18you know passion also to genuinely
  359. 13:20understand where is the you know
  360. 13:22loophole in the system which is not
  361. 13:23working why the product has failed
  362. 13:25because there are so as you become large
  363. 13:27there are so many teams so many
  364. 13:28operations that are running in par and
  365. 13:30everybody
  366. 13:31you know would keep blending in any
  367. 13:33product problem delivery problem
  368. 13:40at least sometimes it is very important
  369. 13:41to get into the situation
  370. 13:43to really understand if there is a
  371. 13:45genuine issue from our side or where
  372. 13:47exactly is uh loophole for me. My opion
  373. 13:50is to honestly understand how consumer
  374. 13:53are talking, what is their demand, what
  375. 13:55is their need. You know, I think two
  376. 13:58three days back only there was a mail
  377. 13:59that came to me that uh you know I have
  378. 14:02this watch with me uh for that I have
  379. 14:05lost my charger and this charger is not
  380. 14:07available on your website and this is
  381. 14:09coming from my son's first salary. I was
  382. 14:12like
  383. 14:14and I think that mail came to me
  384. 14:16directly. I'm sure that they would have
  385. 14:17tried it and sourcing it all across the
  386. 14:19system but then the moment I got to know
  387. 14:21I just pulled up all the people from the
  388. 14:23team emotional attachment and the teams
  389. 14:27who are picking up calls every day and
  390. 14:29morning they would not really relate
  391. 14:30with that emotions that you are building
  392. 14:32the brand with. So it's important
  393. 14:34honestly
  394. 14:39but fortunately I'm lucky that I got a
  395. 14:41good people in the system that I trust
  396. 14:43more I know they can do better job than
  397. 14:45me but I still love I still love to read
  398. 14:48the mails from the consumer especially
  399. 14:50when they are writing negative feedback
  400. 14:54people don't respect a brand brand
  401. 14:57is that specifically for that smartphone
  402. 14:59cases business that you were building or
  403. 15:00do you think that's more applicable for
  404. 15:03any largely I felt uh in my accessories
  405. 15:06business because this was also again
  406. 15:07consumer feedback uh that I got so
  407. 15:10somewhere I was and I was seeing
  408. 15:12somebody using my cases and cover and I
  409. 15:13asked him
  410. 15:16from where did you get it and they
  411. 15:17didn't even remember the brand they were
  412. 15:19like I like the design and I just bought
  413. 15:20it they don't remember it that time I
  414. 15:23realized I think in my mind as a founder
  415. 15:25I'm thinking oh world is buying me
  416. 15:27because I'm a brand I'm giving a better
  417. 15:29experience and all those ones but in
  418. 15:31reality lot of categories at a different
  419. 15:32price point. People really don't care
  420. 15:35what are they buying it for. They are
  421. 15:36just buying it for a need. So you need
  422. 15:38to be on ground to understand all these
  423. 15:40realities. People not everybody is you
  424. 15:43know formed in a shape that they can
  425. 15:46understand all these small small nuances
  426. 15:48that genuinely help you to build the
  427. 15:50business and build the brand. So I think
  428. 15:51these things have helped
  429. 15:55[music]
  430. 16:02>> [music]
  431. 16:09>> You're living life quarter to quarter
  432. 16:10now. But most founders these days get
  433. 16:13very impatient if the series A is not
  434. 16:15happening in 9 months. Like people are
  435. 16:16looking for external validation. But you
  436. 16:19stayed calm during that time. And
  437. 16:21there's a story in the book where you
  438. 16:22say that you took two years to refine
  439. 16:24your equity story. Most people are not
  440. 16:27that patient anymore. The market is not
  441. 16:29that patient. If you're not coming on
  442. 16:31panels like this, you've lost out,
  443. 16:33right? So external validation plus inner
  444. 16:35voice like philosophical balance like
  445. 16:38how do you find that?
  446. 16:39>> I think your early startup experiences
  447. 16:41you know shape a lot of what you do in
  448. 16:44the future and when we started in we
  449. 16:46started in 2007 2006 we incorporated we
  450. 16:48started in 2007. So just like everybody
  451. 16:50else, you know, we went aggressively
  452. 16:52into the into the VC ecosystem to raise
  453. 16:56money. A lot of B2C business got funded
  454. 16:59the same year. The make my trip, yatra,
  455. 17:01clear trip,
  456. 17:04flight, raja via like six businesses got
  457. 17:07funded. B2C business got funded that
  458. 17:09year
  459. 17:13VC. We used to go to Mumbai's you know
  460. 17:15literally sit you know outside the doors
  461. 17:18of VC VC VC and nothing worked for me. I
  462. 17:21drew such an had such an allergic
  463. 17:23reaction to the you know private equity
  464. 17:26VC ecosystem at that point in time I
  465. 17:29like screw it we're just going to build
  466. 17:30a profitable business. So completely you
  467. 17:33know withdrew from that whole VCPCP
  468. 17:36ecosystem because we also realized that
  469. 17:37our business was slightly non-standard
  470. 17:39it would not find traction right. So to
  471. 17:41be fair to everyone I understood why it
  472. 17:44would not find traction with that
  473. 17:45ecosystem. So he completely turned
  474. 17:47around and said we're going to build a
  475. 17:49profitable business. So except for that
  476. 17:50one co year in 20 years we've never had
  477. 17:52a loss right always built profitably.
  478. 17:54Now when it the time came for the IPO
  479. 17:57you know I was still burned from my old
  480. 18:00experiences and in my mind I was you
  481. 18:03know hand to my heart I was so scared
  482. 18:05that we will launch an IPO and nobody's
  483. 18:07going to buy. So I got we got a
  484. 18:09consultant involved and we understood
  485. 18:11you know the whole uh IPO process and I
  486. 18:15was told that there is this thing that
  487. 18:16that you do an IPO road show uh leading
  488. 18:19up to the IPO which is 3 weeks of so 21
  489. 18:22days of eight meetings a day with
  490. 18:25investors in in Mumbai, Singapore, Hong
  491. 18:27Kong etc. They're going to speak the
  492. 18:29story out 150 times you know in 3 weeks.
  493. 18:32It's a it's an exhausting process
  494. 18:35because you know I had seen such you
  495. 18:38know I had been so bad at it the first
  496. 18:40time I tried it. I decided to really
  497. 18:42hone my skills on you know telling my
  498. 18:45story. So we spend a lot of time doing
  499. 18:47the story well and I think it came out
  500. 18:49well and thankfully then the IPO got
  501. 18:51over subscribed.
  502. 18:51>> I have like PR agencies I believe
  503. 18:53somebody I know who hired a PR agency to
  504. 18:55get trained for their IPO road shows
  505. 18:57like there are these coaches
  506. 18:59>> that in my humble opinion is a very bad
  507. 19:01idea.
  508. 19:02because you know it's it's not PR and uh
  509. 19:05if you can't tell your equity story
  510. 19:07yourself without help of PR that's a
  511. 19:09problem.
  512. 19:12[music]
  513. 19:18[music]
  514. 19:19How do you build systems in place to
  515. 19:22manage this scale at trust so that it
  516. 19:24doesn't break?
  517. 19:25>> It happened the hard ways or the hard
  518. 19:28way. So when we were when we were
  519. 19:30starting out 2014 you know circa if if
  520. 19:33you guys remember again we're going back
  521. 19:3512 years if you remember it was the era
  522. 19:38of uh uh no fixed asset startups like
  523. 19:42Uber was the biggest cab company without
  524. 19:44any cabs. Airbnb was the biggest hotel
  525. 19:47startup without any hotels etc etc. So
  526. 19:50we were like oh my god we are going to
  527. 19:51be the biggest healthcare company
  528. 19:53without any healthcare assets right.
  529. 19:54[snorts] So we started with uh with you
  530. 19:57know 1MG being a marketplace a
  531. 19:58marketplace for pharmacy which was local
  532. 20:01mom and pop stores. We started
  533. 20:02diagnostics. Thyroare was our
  534. 20:04diagnostics back end then. And by the
  535. 20:06way most people don't know but we are
  536. 20:07one of the largest diagnostics brand in
  537. 20:09the country today. So top five uh very
  538. 20:11very close to thyroidare in size numbers
  539. 20:14etc. You know we didn't have our
  540. 20:15warehouses etc. And in 2 years in and we
  541. 20:19felt you know technology is going to
  542. 20:20solve all the problems. We used to write
  543. 20:22these amazing algorithms which could
  544. 20:23predict where we would find stuff. You
  545. 20:26know two years in it struck
  546. 20:28like we were hit with the fact that we
  547. 20:31are trying to deliver healthare where
  548. 20:32the only thing we also say matters is
  549. 20:34trust and we don't really understand
  550. 20:37where the hell what's coming from right
  551. 20:38we don't know like how things are
  552. 20:40getting tested we don't know how
  553. 20:42medicines are coming from what stores
  554. 20:43and we are doing all this due diligence
  555. 20:45to understand you know that quality is
  556. 20:47not compromised but we don't control it
  557. 20:49and that day we made a decision that we
  558. 20:51will actually control our supply chain
  559. 20:52so we started to own insource most of
  560. 20:55our supply chain and we actually set up
  561. 20:56at that time a quality function. So I
  562. 20:59don't know like how many of you know
  563. 21:01that there are quality functions in
  564. 21:03healthcare companies and there are
  565. 21:04quality standards and as at least as far
  566. 21:07as I'm I'm aware hospitals are mandatory
  567. 21:10required to get them. So they have these
  568. 21:11standards NABH, NABJ etc. which they are
  569. 21:14supposed to you know get certifications
  570. 21:16for. So we actually hired someone from a
  571. 21:19hospital um a very very renowned
  572. 21:21hospital used to run the quality
  573. 21:23function there. And this person actually
  574. 21:25sat out of all the organizations and ran
  575. 21:26our quality. So today 1MG does around
  576. 21:2860,000 odd quality checks and audits
  577. 21:31through all our facilities at random
  578. 21:33every year. And [clears throat] those
  579. 21:36metrics are actually things that are not
  580. 21:38left to businesses to have an opinion
  581. 21:41on. They need to get fixed. And we
  582. 21:43eventually decided that we didn't want
  583. 21:45to build a healthcare company that we
  584. 21:46won't use ourselves. Right? So we were
  585. 21:49we were anal about you know the
  586. 21:51standards we set. For instance in
  587. 21:52diagnostics um you know we have a
  588. 21:54standard in the country called NAB
  589. 21:56National Accredititation Board for
  590. 21:57Laboratories. It's a non-mandatory
  591. 21:59standard which means that if you go to a
  592. 22:02lab which doesn't have an ABR then it is
  593. 22:04not required to follow a daily quality
  594. 22:06check process to ensure that you get
  595. 22:09results that are that are let's say at
  596. 22:11least meet some standard. At 1MG we only
  597. 22:14run labs that are NAB certified. We have
  598. 22:16college of American pathologists um you
  599. 22:18know certification as well. We hit a
  600. 22:21global benchmark in terms of quality
  601. 22:23score. So a lot of this happened because
  602. 22:25we wanted to build a company that we
  603. 22:26would use for ourselves. And a lot of it
  604. 22:28happened because we wanted to do things
  605. 22:30the right way, not just build a
  606. 22:32business, right? And that was I think
  607. 22:33the core cultural difference.
  608. 22:35>> If you follow Goravaral on LinkedIn, he
  609. 22:38writes some of the best stories and I've
  610. 22:39been assured that those are not
  611. 22:41ghostritten. He's using uh not using AI.
  612. 22:43He's doing them themselves. But also
  613. 22:45check out the 1MG app. I don't know if
  614. 22:47you've many of you have downloaded in
  615. 22:49the recent times but it's I think one of
  616. 22:50the best experiences for uploading your
  617. 22:51blood test results and getting a good
  618. 22:54view into uh everything in a very
  619. 22:56beautiful format like unlike those ugly
  620. 22:58PDFs that come in your
  621. 22:59>> so true story I tried to hire a
  622. 23:01ghostriter then I fired them a month
  623. 23:02later and it hasn't happened
  624. 23:10>> [music]
  625. 23:21[music]
  626. 23:25>> Goro, how do you think about uh trust at
  627. 23:27scale? Because you're building a
  628. 23:28consumer hardware business. Many people
  629. 23:30in the industry in our audience as well
  630. 23:32will be building D2C brands where they
  631. 23:34can touch and feel the product but it's
  632. 23:36such a large scale that you'd never know
  633. 23:38what it hits what's the supply chain how
  634. 23:41does it logistically reach a customer so
  635. 23:43how do you manage that end of the this
  636. 23:46thing
  637. 23:47>> so for me I would say uh a lot of it
  638. 23:50happened in initial few years because
  639. 23:52whatever noise we see today is probably
  640. 23:55a 5 year old story but the journey
  641. 23:57started almost 10 to 12 years now. Uh
  642. 24:00there has been a lot of grunt work that
  643. 24:02has gone in all these small details you
  644. 24:04know sitting in the warehouse operating
  645. 24:05from the customer support center
  646. 24:07starting a business from basement uh
  647. 24:09while doing things from a bootstrapped
  648. 24:12uh way the only thing that I learned was
  649. 24:16probably to be disciplined and
  650. 24:17monitoring the right thing always
  651. 24:19thinking about profitability first
  652. 24:21because that's the only way to survive
  653. 24:23and I think that check you know pushed
  654. 24:25me to not take those decisions which are
  655. 24:30you know high speed in growth local
  656. 24:33deploy money we will see what needs to
  657. 24:35be done there is we see money we can you
  658. 24:37know win all the battles by money I
  659. 24:39think for me that option was never there
  660. 24:40so I think that you know resilience or
  661. 24:43that discipline came from uh you know
  662. 24:46the overall how the company was set up
  663. 24:48and I feel now that I was fortunate that
  664. 24:50I you know where the world was throwing
  665. 24:52money on the problems in our ecosystem
  666. 24:55and we kept our cool there and kept
  667. 24:59making the right set of product rather
  668. 25:01than you know going here and there and
  669. 25:03solving unnecessary problem. For us it
  670. 25:05was always important to stay closer to
  671. 25:07the consumer and solve the problem that
  672. 25:09they have rather than just creating a
  673. 25:10different problem and solving it for no
  674. 25:12one. So I think uh keeping our numbers
  675. 25:16in check was always there and hence
  676. 25:19probably you know we built the basic
  677. 25:21trust and kept very high on quality and
  678. 25:24building the right tech. And one related
  679. 25:27question inse
  680. 25:34honestly it will take a lot of time
  681. 25:36because
  682. 25:38>> whatever we say today the country does
  683. 25:41not have the ecosystem.
  684. 25:43We have people to assemble. We know how
  685. 25:46to screw it. How we know how to shoulder
  686. 25:49it. But if I tell you there is 500 other
  687. 25:52department that are needed to run a
  688. 25:54entire production. there's a tech
  689. 25:56company needed. So there are no one who
  690. 25:58are genuinely building the tech. There
  691. 25:59is no one who is genuinely building the
  692. 26:01design. There is no one who is genuinely
  693. 26:03building the uh IPS that are related for
  694. 26:06all these variable sensors and all lot
  695. 26:07of other things. Uh I think we are still
  696. 26:10little far. Uh I
  697. 26:11>> if you were to do two fixes for the
  698. 26:13hardware ecosystem to shift to India,
  699. 26:15how can we stop importing these Chinese
  700. 26:17goods mobile phones anything that we
  701. 26:19use?
  702. 26:20>> See it's not going to h so let me take
  703. 26:22an easier example for the world. I think
  704. 26:24if you think about e-commerce there's a
  705. 26:26logistics as one big arm that the
  706. 26:28different set of industry is solving for
  707. 26:30it. The payment is a different set of
  708. 26:32people solving for it. Government got
  709. 26:34involved UPI came in and that enablement
  710. 26:37happened. Credit card companies are
  711. 26:38solving for you know the whatever buy
  712. 26:41now pay later stuff and lot of other
  713. 26:43companies are solving for the payment
  714. 26:44gateways have come in that are not the
  715. 26:46banks the payment companies were very
  716. 26:49different. So these are the ecosystem
  717. 26:51that got built in India for our stuff. I
  718. 26:54think we are still away. I think there
  719. 26:55has to be a lot of investment that needs
  720. 26:57to go. The thought of this country needs
  721. 27:00to change. It's just not one brand can
  722. 27:03completely change. It's very capital
  723. 27:05inensive uh very late ROId driven
  724. 27:09business. Uh but I think it will happen
  725. 27:12but it will take its own time.
  726. 27:26>> [music]
  727. 27:31>> How did that change your worldview on
  728. 27:34how you hire candidates in the future?
  729. 27:37So uh so we run a very global business
  730. 27:40uh and just you know for the audience
  731. 27:41essentially our business is enabling any
  732. 27:44travel seller so travel agents tour
  733. 27:46operators online travel agencies to get
  734. 27:48access to travel supply. So business is
  735. 27:50very global you know 90% of revenue
  736. 27:53happens from a travel buyer like a
  737. 27:55online travel agency or a travel agency
  738. 27:56in some part of the b world sending a
  739. 27:58traveler to some other part of the world
  740. 28:00and to build a business you know which
  741. 28:02is so distributed and global you have to
  742. 28:04create a ecosystem which essentially is
  743. 28:06highly empowered but needs to have
  744. 28:08strong governance because there is no
  745. 28:10way right so we operate in Brazil we
  746. 28:12operate in North America we operate in
  747. 28:14the Middle East we operate in Australia
  748. 28:15we have like you know 28 subsidiaries or
  749. 28:17something like that when when you're
  750. 28:19operating at that that geod diversity
  751. 28:23you know sitting here there is no way to
  752. 28:25know what's going to be happening in
  753. 28:26different parts of the world. So there
  754. 28:28are two ways to do it you know one is
  755. 28:30you build a very tight control on
  756. 28:32everything and then you're trying
  757. 28:34obsessing over you know every decision
  758. 28:39send an approval and I realized that
  759. 28:41especially in a high growth scenario
  760. 28:42that never works. So we took a very
  761. 28:44conscious call of saying let's build a
  762. 28:46highly dis you know empowered and a uh
  763. 28:50distributed organization. So the regions
  764. 28:52kind of run fairly independently on
  765. 28:54their own, right? Months would go before
  766. 28:56I even have a chance to talk to them.
  767. 28:59Now with that, how do you bring
  768. 29:00governance governance and control? And I
  769. 29:02think that's a culture thing. You have
  770. 29:04to make sure that you create a culture
  771. 29:06where you know trust is inherent and
  772. 29:08integrity is non-negotiable.
  773. 29:11So that lens is very important because
  774. 29:13otherwise it's a very very slippery
  775. 29:15slope. uh as such compliance and
  776. 29:17governance is hard because you have
  777. 29:18there's all these dozens of geographies
  778. 29:20that you're trying to do business in but
  779. 29:21on top of that if you have issues and if
  780. 29:23you in your mind you you know you can't
  781. 29:25sleep because you're thinking that how's
  782. 29:27purchasing opening happening over there
  783. 29:29how do we work with vendors in that
  784. 29:30country how do we do appeals in that
  785. 29:32country you can't right so you have to
  786. 29:34leave it on culture and which is why you
  787. 29:36know this test is very important for us
  788. 29:37to say that look you know you will have
  789. 29:40to build very very clean you know and
  790. 29:43that is a non-negotiable and then it
  791. 29:45flows, right? Once you've set that
  792. 29:47standard, people realize that this is
  793. 29:49not how this company operates. And that
  794. 29:51allows you to be far more trustworthy of
  795. 29:54your organization at scale. So, this is
  796. 29:56really where it comes from. You can't
  797. 29:57build a global business if you have to
  798. 30:00micromanage at a level of establishing
  799. 30:02trust in every part of the world.
  800. 30:04>> And all three of you have had different
  801. 30:07capital journeys like I mean you were
  802. 30:09bootstrapped for most part now have Bose
  803. 30:10as an investor, public markets for you,
  804. 30:12Tata. I mean I'm going to ask any beer
  805. 30:15biceps fan in the crowd uh they might
  806. 30:17like this question. Does it ever get
  807. 30:19lonely and what is loneliness to you?
  808. 30:21You were with Tata. You have a public
  809. 30:23market board member you have both now.
  810. 30:26So definitions of loneliness for all of
  811. 30:28you individually like you know
  812. 30:30entrepreneurship has always been
  813. 30:32glamorous and sexy but I actually think
  814. 30:34it's it's a really lonely journey and uh
  815. 30:38if you founded something I think you
  816. 30:41don't have an option to quit. you have
  817. 30:43so much responsibility with everyone
  818. 30:45else that you've tagged along on the
  819. 30:46journey that you have to somehow make it
  820. 30:48right and parents
  821. 30:52it's easier to ask peers for help and
  822. 30:55actually get help from peers but if you
  823. 30:57go to parents for help
  824. 31:00you know how did you not even think of
  825. 31:02and you know I'm using the word parent
  826. 31:04metaphorically so if you go to a parent
  827. 31:06for help then you get scolded b they
  828. 31:09judge you for actually being incompetent
  829. 31:11uh c they will find ways to get more
  830. 31:13control in whatever you're trying to do
  831. 31:15right like if if a child is making
  832. 31:16mistakes then the parent wants to
  833. 31:18basically drive right so we actually if
  834. 31:20we have problems we try and sort it
  835. 31:22ourselves we we actually never never
  836. 31:24travel to Bombay for that and uh they're
  837. 31:26kind enough to you know look the other
  838. 31:28way as well
  839. 31:29>> look something I think something similar
  840. 31:30in the past whenever we had uh private
  841. 31:33equity on the board I truly appreciated
  842. 31:36the fact that they remained hands off
  843. 31:39and uh it is very lonely you And I think
  844. 31:42all of
  845. 31:44[laughter]
  846. 31:49literally this is what our pod is. It's
  847. 31:50like a big sob session of all the
  848. 31:52founders but this is it is it is I think
  849. 31:56it is very lonely but you also realize
  850. 31:57that it is truly your own journey right
  851. 31:59while people you can take advice there
  852. 32:01is nobody who can truly help you as well
  853. 32:03there is an ecosystem that you do create
  854. 32:05because the support uh system is very
  855. 32:06important I definitely you know I do go
  856. 32:09to my parents also my wife I think uh
  857. 32:11>> using the parent
  858. 32:12>> metaphor [laughter]
  859. 32:16yeah so uh I do see family as a big uh
  860. 32:20support and the important thing with the
  861. 32:21family is that you to even in good times
  862. 32:23you have to keep them updated on the
  863. 32:24business otherwise you know you they
  864. 32:26can't offer you any advice if you come
  865. 32:28to them only when you're in deep so
  866. 32:31I use family I have a co-founder which
  867. 32:33helps and I have a very supportive board
  868. 32:35uh again the board works in a way that
  869. 32:38you know they you can reach out to them
  870. 32:40but they would never unnecessarily come
  871. 32:41and ask and that's kind of like a arms
  872. 32:43length I've always preferred to keep
  873. 32:45with our investors with board members
  874. 32:46that look you know we will reach out if
  875. 32:48we need support and we do when we when
  876. 32:51we need to but end of the day you know
  877. 32:53you can say whatever you can ask for all
  878. 32:54the support in the world that journey is
  879. 32:56your own and those problems have to be
  880. 32:58solved by you. How does it feel
  881. 32:59preparing like for that first quarterly
  882. 33:02earnings call like what was going
  883. 33:04through your head
  884. 33:10ever since we listed it's [laughter]
  885. 33:12it it is overwhelming uh I think uh you
  886. 33:16know you do not realize uh you truly do
  887. 33:19not realize what you're getting into for
  888. 33:20mostly for the good parts right I think
  889. 33:22uh it's a it's great to be a listed
  890. 33:24company it has a huge amount of perks
  891. 33:26but the it is overwhelming there is a
  892. 33:28lot of pressure and you realize it after
  893. 33:30tomorrow is my eighth one. So now I'm
  894. 33:32sitting here. I don't really care so
  895. 33:34much about you know what I'm going to
  896. 33:36say tomorrow. But it is it is
  897. 33:38overwhelming the first time you're doing
  898. 33:39it. You also make a big deal out of it
  899. 33:41because you were thinking that you know
  900. 33:42I'm a listed company but then you
  901. 33:44realize yeah there are 3,000 listed
  902. 33:45companies in India. You're one of them
  903. 33:47right? There are results happening you
  904. 33:49know every hour during the earnings uh
  905. 33:52period. So after a while you kind of you
  906. 33:54know reduce that self-importance you
  907. 33:55were giving yourself listed. you realize
  908. 33:59it's just another day results stock
  909. 34:02price correlation unfortunately right
  910. 34:06our business is literally like it's
  911. 34:08probably you know multiple times bigger
  912. 34:11than what it was 2 years ago and while
  913. 34:14we are above the offer price we are
  914. 34:16still below the price at which we opened
  915. 34:18on the day of listing so what can I say
  916. 34:20right so after a point you don't care
  917. 34:29How does loneliness work for you?
  918. 34:31>> No, I think for us maintaining that
  919. 34:33relationship with your brother as a
  920. 34:34co-founder I think that in itself is an
  921. 34:36achievement.
  922. 34:37>> So yeah, for us I think uh for first
  923. 34:39seven years when we were building noise
  924. 34:41we were living in the same house. So it
  925. 34:43was like 24/7 we are together sharing
  926. 34:44all the problems and knowing all the
  927. 34:46problems. I feel that we were fortunate
  928. 34:48that we did not have a board. We did not
  929. 34:50have a pressure of valuation, numbers,
  930. 34:52delivery. We could do the things that we
  931. 34:54wanted. we could do the things that were
  932. 34:56right but yeah there are times when you
  933. 34:59genuinely get stuck and you don't know
  934. 35:00what is the right decision because the
  935. 35:02only thing in bootstrap that I've
  936. 35:04learned is you are not allowed to make
  937. 35:06lot of wrong decisions almost all your
  938. 35:08decision needs to go right uh if they
  939. 35:10are not right you just need to change
  940. 35:12very very fast so there are times when
  941. 35:14you get stuck and when your co-founder
  942. 35:16is living with you for 24/7 I think I
  943. 35:18don't know what we can discuss I think
  944. 35:21anyway so I don't think but I think uh
  945. 35:24largely it is it is the fellow
  946. 35:28co-founders or people who are running
  947. 35:29the businesses you go for go and seek
  948. 35:32advices from them because they
  949. 35:34understand the pain of building they
  950. 35:36understand the you know
  951. 35:39how they have felt into different
  952. 35:41multiple situations in their past. So of
  953. 35:43course seeking help from couple of
  954. 35:45mentors largely from them otherwise
  955. 35:51negative advice but sometimes advice is
  956. 35:54not net positive but actually
  957. 35:57takes you down.
  958. 35:57>> Yeah those mistakes you keep on making I
  959. 36:00think it's just that you have to realize
  960. 36:02it faster. You have to keep checking on
  961. 36:03the decisions that you're taking every
  962. 36:05day. And I think that's what I'm telling
  963. 36:06the bootstrap thing just tells you to
  964. 36:08keep checking again and again again and
  965. 36:10again again again and again. So there
  966. 36:13one good thing is that you don't have a
  967. 36:14pressure even if you fail it's your
  968. 36:16decision. So the loneliness is all the
  969. 36:18decision your decision
  970. 36:22that you know we need to raise more
  971. 36:24funds because in just a day or two it
  972. 36:26will nothing will happen. So all
  973. 36:27decision your decision is just I think
  974. 36:30uh
  975. 36:31I think it's not very different honestly
  976. 36:33I think the journey is very very similar
  977. 36:35ultimately then we joined offline to you
  978. 36:37know have more fellows to cry on their
  979. 36:40shoulder
  980. 36:40>> but now that we've heard all three
  981. 36:42stories you've had different stories and
  982. 36:45different paths uh if you were to pick
  983. 36:48and everyone has to pick one option from
  984. 36:50the other two IPO exit to strategic
  985. 36:54large conglomerate or bootstrapped and
  986. 36:56then is what would it be for you?
  987. 36:58>> Nobody's happy in their shoes. Trust me.
  988. 37:01[laughter]
  989. 37:02>> Yeah, I think when if I'll be building a
  990. 37:04second one, I'll be wanting a more uh
  991. 37:07reasonable life, little less pressure
  992. 37:09than I've been bearing it for so many
  993. 37:10years. I would uh want to build it slow,
  994. 37:14build it for the right purpose, for the
  995. 37:16bigger things, controlling lot of things
  996. 37:18by our hand. Uh so maybe IPO
  997. 37:23>> maybe IPO IPO becomes less less
  998. 37:25pressure.
  999. 37:28point
  1000. 37:29I would not do I would not want to build
  1001. 37:32again to sell something. So that's the
  1002. 37:33only thing I'm trying to but again
  1003. 37:35there's no right decision. It depends
  1004. 37:36upon what category I built on what is
  1005. 37:38the right uh market at that particular
  1006. 37:40time. I think uh bootstrap and for all
  1007. 37:43practical purposes uh we were largely a
  1008. 37:46bootstrapped business. We got at any
  1009. 37:48point in time we had exactly one
  1010. 37:50investor on on the cap table. We raise
  1011. 37:52very limited money always with the
  1012. 37:54mindset that money literally whatever we
  1013. 37:56raise 50 crores is always just s sat in
  1014. 37:58a fd never really spend that money I
  1015. 38:01feel that a bootstrap life is amazing
  1016. 38:04>> you know you are in charge of your own
  1017. 38:05destiny you're not answering to anybody
  1018. 38:08>> and then you can take all the profit out
  1019. 38:10and enjoy that as well
  1020. 38:13[laughter]
  1021. 38:14>> that's the asterisk but yeah I think a
  1022. 38:16bootstrap I wouldn't mind a bootstrap
  1023. 38:17life again
  1024. 38:18>> for you bootstrap life man I think I
  1025. 38:21think That's the dream for everyone.
  1026. 38:25You know, you have enough money.
  1027. 38:26Somebody was telling me
  1028. 38:32[laughter]
  1029. 38:33[music]
  1030. 38:39[music]
  1031. 38:45[music]
  1032. 38:57>> [music]
  1033. 38:58>> Great hire teaches you a lot, but I
  1034. 39:01think a bad hire teaches you a lot more.
  1035. 39:03What did that one bad hire teach you?
  1036. 39:07>> You know,
  1037. 39:07>> or what was
  1038. 39:08>> what I've learned is that earlier you
  1039. 39:10used to carry it.
  1040. 39:12It's me maybe not understanding him.
  1041. 39:14He's the right one. and he has done so
  1042. 39:16well in his other companies. Uh if I
  1043. 39:19have to do it, I mean the one thing that
  1044. 39:21I have to change probably I would just
  1045. 39:23say that you know I will take faster
  1046. 39:24decisions in this. Uh if things are not
  1047. 39:27working, it's better to be upfront and
  1048. 39:29be candid about it. Uh but largely that
  1049. 39:32is I think you still will make mistake.
  1050. 39:33You will never be hiring the perfect
  1051. 39:35person every time. Uh largely you will I
  1052. 39:39will just think about the authenticity
  1053. 39:41and the you know the hustle is there or
  1054. 39:43not. That's it. So I think uh I learned
  1055. 39:46this lesson very early and we hired
  1056. 39:49somebody and we were very I mean we were
  1057. 39:52very young 20 26 27 we hired somebody
  1058. 39:55who was much older uh and very
  1059. 39:59experienced to kind of help us uh raise
  1060. 40:02money at the time when we were trying to
  1061. 40:05raise money back then. and uh while the
  1062. 40:08you know fundraisers did not go well
  1063. 40:10they did bring a strategic buyer on the
  1064. 40:14table
  1065. 40:15and uh front led the negotiations on on
  1066. 40:19our behalf with this buyer [snorts]
  1067. 40:22and eventually that deal did not happen.
  1068. 40:24It literally on the 11th hour we said no
  1069. 40:26to that deal but then this guy who we
  1070. 40:28had hired went ahead and joined the
  1071. 40:29buyer the next day. The next day he left
  1072. 40:32and joined the buyer and he took a lot
  1073. 40:33of people with him. The lesson learned I
  1074. 40:37think the lesson learned was that we
  1075. 40:39made two mistakes and you know I don't
  1076. 40:41know if I've learned from those mistakes
  1077. 40:43because I think I repeated them as well
  1078. 40:45but what I realized was that you know
  1079. 40:48sometimes and when maybe you do it when
  1080. 40:50you're younger you you you mistake
  1081. 40:52experience you give too much value to
  1082. 40:55experience and as you gain experience
  1083. 40:57yourself you realize that you know
  1084. 40:59experience has value but not immense
  1085. 41:01value. The second mistake I think we
  1086. 41:03made was and you know coming to the
  1087. 41:05first point uh the signals around ethics
  1088. 41:08and values are often very visible very
  1089. 41:11early in very high performing people and
  1090. 41:14you sometimes choose to look away
  1091. 41:16because the person is so high performing
  1092. 41:18right and you start to think yeah this
  1093. 41:20person is so good I should choose to
  1094. 41:22look away and which is probably one of
  1095. 41:24the other reasons I became so black and
  1096. 41:26white about it later on because you
  1097. 41:28could see that in certain situations you
  1098. 41:30know the core values are not matching
  1099. 41:32but then you're also like you know this
  1100. 41:34guy is so amazing and is going to do
  1101. 41:35great things for us very very bad
  1102. 41:37mistake right if you if you compromise
  1103. 41:39on that it's like riding a tiger because
  1104. 41:42then that person becomes more and more
  1105. 41:43and more important you know to let
  1106. 41:45somebody go early on is easier after
  1107. 41:47they're entrenched they are so valuable
  1108. 41:48to the ecosystem it becomes that much
  1109. 41:50harder and it becomes very ugly in the
  1110. 41:52end right so this went into litigation
  1111. 41:54and just became very very ugly for us in
  1112. 41:56the end so I guess the I think the big
  1113. 41:58lesson was that you know values trump
  1114. 42:01performance all the time, right? No
  1115. 42:02matter how how good somebody is
  1116. 42:04performing, if they if they are not
  1117. 42:07principled, they are not the right hire.
  1118. 42:09>> Well, nothing as profound here, but I I
  1119. 42:11would side with GV. I think one of the
  1120. 42:14most important lessons any entrepreneur
  1121. 42:15can learn is to basically realize your
  1122. 42:18mistake and fix it as quickly as you
  1123. 42:20can. In fact, uh I tell every founder
  1124. 42:22that you know you will make hiring
  1125. 42:24mistakes. They are powerful course.
  1126. 42:26Interviews are probabilistic in the
  1127. 42:28nature of helping you identify the right
  1128. 42:30person. Once you have decided that it's
  1129. 42:33not working out then you know cut your
  1130. 42:35losses move on and the biggest challenge
  1131. 42:37I see is that people take just too much
  1132. 42:38time to cut their losses so yeah
  1133. 42:46[music]
  1134. 42:54[music]
  1135. 43:00what is that one cost uh that you paid.
  1136. 43:03I think health and family are the easy
  1137. 43:04ones. Anything else that you can think
  1138. 43:06of?
  1139. 43:07>> You know, you you're I would say I mean
  1140. 43:10uh you know the default mode is always
  1141. 43:14to be certain about everything that is
  1142. 43:17happening around you. You know, you stop
  1143. 43:19enjoying the small small things that are
  1144. 43:21happening around you. The small success
  1145. 43:23that you get in the company. sale. I
  1146. 43:25remember when I did the first one lakh
  1147. 43:27rupee sale, the joy that I had I I still
  1148. 43:31don't I I've never received that same
  1149. 43:34joy in me. Uh even after doing so many
  1150. 43:36kores of revenue, you know, I still
  1151. 43:38missed that one lakh rupee sale. So
  1152. 43:41yeah, those small joys just keeps going
  1153. 43:43away because you're always in a mode to
  1154. 43:44move to the next one and figuring out.
  1155. 43:47>> Yeah, look, I think I somewhat relate
  1156. 43:49with what Gorov is saying. It's just
  1157. 43:51that you're always switched on and you I
  1158. 43:53look I switched on 20 years ago and you
  1159. 43:56cannot switch off after that. It is so
  1160. 43:59all consuming and you're doing a startup
  1161. 44:01so you know it and all of us are
  1162. 44:02founders in this room. It becomes so
  1163. 44:05all-consuming
  1164. 44:07that at you know you almost wish there
  1165. 44:09was a way to you know be able to cut off
  1166. 44:11from it and not realize that you run
  1167. 44:14this company as well in the back end
  1168. 44:15even for an hour right it's just
  1169. 44:16impossible it is so overwhelming and I
  1170. 44:19think you don't sign up for it I mean in
  1171. 44:20a way you did sign up for it but you
  1172. 44:22don't realize until you're really in the
  1173. 44:24thick of it and you also realize that
  1174. 44:25there is no way out of it as well so
  1175. 44:27that's sometimes very overwhelming
  1176. 44:30>> same here I think uh health and family
  1177. 44:32and the ability to always have to take
  1178. 44:34yourself seriously because you have so
  1179. 44:36many so much responsibility on the
  1180. 44:38shoulders. So yeah,
  1181. 44:46[music]
  1182. 44:57my question [music] is for Goravnagar.
  1183. 44:59So, Gor of built uh TVO in the most
  1184. 45:03challenging space. Uh, OTAA is like we
  1185. 45:05understand travel is the most
  1186. 45:07challenging space. Uh, mostly because
  1187. 45:10it's margin squeezed and profitability
  1188. 45:12is nowhere to be seen. You turned the
  1189. 45:15business around especially during COVID
  1190. 45:16and we saw global underwriters
  1191. 45:18especially write off Indian OTAAS and
  1192. 45:21B2B travel businesses back then. What
  1193. 45:23was your asymmetric advantage which
  1194. 45:25helped you turn your business around
  1195. 45:26back then?
  1196. 45:28>> A great question by the way. the you
  1197. 45:30know what happened during COVID was that
  1198. 45:33many large travel companies had a very
  1199. 45:36knee-jerk reaction to the to the
  1200. 45:38pandemic and like when when the pandemic
  1201. 45:41started we did not let anybody go even
  1202. 45:43though we were a travel company and we
  1203. 45:45were negative revenues and all of that
  1204. 45:47but the company decided that everybody
  1205. 45:48across the board will take at least 50%
  1206. 45:50pay cut and at you know higher as you
  1207. 45:52become more senior the other thing we
  1208. 45:55did was we did extensive travel you know
  1209. 45:57refunds on both sides so we paid our
  1210. 45:59suppliers and we paid our you know
  1211. 46:01refunds to our travel agencies. It
  1212. 46:03created an element of trust which was
  1213. 46:05completely absent in that ecosystem at
  1214. 46:07that point in time. The second thing
  1215. 46:09because everybody else all the large
  1216. 46:11travel players were letting people go.
  1217. 46:14We had all these senior people who would
  1218. 46:15have never imagined start joining an
  1219. 46:17Indian travel company you know a much
  1220. 46:19smaller Indian travel company at that
  1221. 46:20point in time. Suddenly that talent pool
  1222. 46:22became available to us that turned
  1223. 46:24things around right. So one you know we
  1224. 46:26established trust in the ecosystem that
  1225. 46:28even in the absolute worst of times you
  1226. 46:30know we did not hold our partners money
  1227. 46:32and in a B2B business in a travel B2B
  1228. 46:34business that's a big thing and the
  1229. 46:36second thing is we really built out a
  1230. 46:38global leadership team because talent
  1231. 46:39which would have never considered
  1232. 46:40working with us prior to the pandemic
  1233. 46:42was suddenly very very accessible to us
  1234. 46:44we have just created the entire
  1235. 46:46leadership team during that period of
  1236. 46:48time. I think that created a huge
  1237. 46:50advantage for us. The other asymmetry of
  1238. 46:52course is that we build tech in India
  1239. 46:54and uh I think we are very efficient in
  1240. 46:58how we do it compared to some of our
  1241. 46:59global peers and which allow us in a low
  1242. 47:01margin business you know keeping cost
  1243. 47:02down is important I think we're very
  1244. 47:04good at that
  1245. 47:05>> the question is to so now that you've
  1246. 47:08been on both sides investor and founder
  1247. 47:11what is your uh mantra for the founders
  1248. 47:14that you've learned which you didn't
  1249. 47:15know when you were investor
  1250. 47:17>> just be kind to everyone man I think
  1251. 47:19that's just human principle in life like
  1252. 47:20I A lot of people ghost each other on
  1253. 47:22WhatsApp either. I mean just say no like
  1254. 47:25I mean sometimes you don't have to
  1255. 47:26explain yourself. So just be kind to
  1256. 47:28everyone. I think everyone is so
  1257. 47:30overstimulated these days in this world.
  1258. 47:32VCs, humans, founders, everyone's just
  1259. 47:35rude to each other. Yeah. Like I mean
  1260. 47:36there's trolling unnecessary nonsense
  1261. 47:38that's going on around like just take a
  1262. 47:39chill pill. Easier said than done. But I
  1263. 47:42think just being kind in whatever you
  1264. 47:44do, not just VC, not just startups, any
  1265. 47:46business that you do, I think that's
  1266. 47:48truly one skill that everyone can learn.
  1267. 47:49>> I have a question for you. So you
  1268. 47:51mentioned uh the joy that you got in
  1269. 47:53your first one lakh.
  1270. 47:55>> Uh can you elaborate a little bit more
  1271. 47:58on how that was different versus doing
  1272. 48:01your first cr or 10 crown
  1273. 48:03content creator and now starting his
  1274. 48:05journey. So he is uh of course looking
  1275. 48:08for that first joy for himself.
  1276. 48:10[laughter]
  1277. 48:11See
  1278. 48:13one I think uh it was a first time
  1279. 48:16experience of achieving something right
  1280. 48:18when you start something the goal was
  1281. 48:20you to
  1282. 48:22per day.
  1283. 48:24So I think that goal was a first set
  1284. 48:26goal for me and once you achieve that
  1285. 48:28first time the kick is very very
  1286. 48:30different right when you keep achieving
  1287. 48:32it again and again again it becomes a a
  1288. 48:34work routine that you have to do it.
  1289. 48:36This is not something new this is not
  1290. 48:37something special that you are doing as
  1291. 48:39an individual whole world is winning it
  1292. 48:41and the bigger you become the bigger the
  1293. 48:43competition is and they are making much
  1294. 48:44more wonders.
  1295. 48:49the moment you become big and then you
  1296. 48:51get to know oh everybody is killing it
  1297. 48:53then you're not very happy about it so
  1298. 48:57yeah that's that's the uh thing
  1299. 48:59>> like I think um like you set a bar you
  1300. 49:01have a bar for like a lakh you cross it
  1301. 49:03now the next bar is 10 lakh or cr so you
  1302. 49:05know
  1303. 49:06>> makes sense thanks
  1304. 49:08>> cool hi there uh this is JD Singh so one
  1305. 49:12thing which I could carry from this the
  1306. 49:14happiness quotient now like the question
  1307. 49:17which was being asked what would you
  1308. 49:19think back whether you want to be
  1309. 49:20bootstrapped or want to have a strategic
  1310. 49:22investor or go an IPO route. So that the
  1311. 49:24three sort of a thing but all of you
  1312. 49:26probably said that probably you are
  1313. 49:28happy being bootstrapped making less
  1314. 49:30money and just having a peaceful life.
  1315. 49:32So what's the motivation for the
  1316. 49:34upcoming next generation founders? Do
  1317. 49:36they really take this cue from you and
  1318. 49:38just say that's let's be calm cool not
  1319. 49:41go aggressive with investors or not go
  1320. 49:43those kind of things. So there's a very
  1321. 49:44old saying they say
  1322. 49:49So I I'll start off by saying that all
  1323. 49:52of three these three founders are very
  1324. 49:54very successful. So there is some
  1325. 49:56element of survivorship bias in their
  1326. 49:58answers as well. Like I mean he's
  1327. 50:00literally I think the second richest man
  1328. 50:02and he can say [laughter]
  1329. 50:04no looks.
  1330. 50:05>> Yeah. My straight question is that
  1331. 50:08what's the message for the upcoming
  1332. 50:09founders? Do you want them to deep dive
  1333. 50:12like what you did in life or do you want
  1334. 50:14to send some other message across? It is
  1335. 50:16super contextual like so I think they
  1336. 50:19can also add to that it is super super
  1337. 50:21contextual on what your situation is at
  1338. 50:23that particular moment in life. So I
  1339. 50:25think that will define on what is the
  1340. 50:27right parameter for you to think about
  1341. 50:29uh in terms of startup and also the
  1342. 50:31industry defines it sometimes right not
  1343. 50:33every industry like if you want to set
  1344. 50:34up a semiconductor plant you can't
  1345. 50:36bootstrap that if you want to do some
  1346. 50:38deep tech space stuff you can't
  1347. 50:39bootstrap that so
  1348. 50:40>> also competition defines it right like
  1349. 50:42if you're setting up a consumer company
  1350. 50:44and everyone is raising money and
  1351. 50:46discounting to growth then you can't do
  1352. 50:47it so it's very contextual to what
  1353. 50:49you're trying
  1354. 50:50>> all I can say is I think don't raise it
  1355. 50:52just because raising looks cool. It's
  1356. 50:56not as cool as it sounds. So,
  1357. 51:00that's true. But,
  1358. 51:03>> thank you so much for joining us every
  1359. 51:06evening.
  1360. 51:13>> After studying so many founders, what's
  1361. 51:16the single strongest predictor of a
  1362. 51:18long-term success that people still
  1363. 51:20underestimate?
  1364. 51:21>> I think resilience. I think that's one
  1365. 51:23of the characteristics that we've
  1366. 51:24learned while writing and compiling the
  1367. 51:26100 plus interviews that we've done for
  1368. 51:27the founder manual. is going to get
  1369. 51:30hard. A lot of people don't realize when
  1370. 51:32the sacrifices that they have to make
  1371. 51:34really suddenly pop up like you lose
  1372. 51:36your hair, you lose family, you lose
  1373. 51:37relationships, you lose everything
  1374. 51:39around you, but and maybe like it's
  1375. 51:41lonely at the top as they say, right?
  1376. 51:43But get to the top. That journey itself
  1377. 51:45is brutal. The only thing that will keep
  1378. 51:47you in the game and get you up from bed
  1379. 51:50every single day when is hard is
  1380. 51:52resilience. So that's the single most I
  1381. 51:54mean factor that we've seen that
  1382. 51:56successful founders have when thinking
  1383. 51:58about building a successful company for
  1384. 51:59themselves.
  1385. 52:00>> What's a founder trait that works
  1386. 52:02brilliantly in the early stage but
  1387. 52:04becomes dangerous during scale?
  1388. 52:06>> Micromanaging. I think in the early days
  1389. 52:08managing everything yourself I think is
  1390. 52:10easy but as you scale sometimes you have
  1391. 52:12to put on the hat of CEO. you honestly
  1392. 52:15at scale you will have to become a
  1393. 52:16glorified HR. You have to hire the best
  1394. 52:18people. You have to retain the best
  1395. 52:19people and let them do their work.
  1396. 52:21Micromanaging will not work when you've
  1397. 52:23really scaled up. Uh so 0 to one
  1398. 52:26micromanage [music]
  1399. 52:271 to 10 think about scaling up and
  1400. 52:30getting some external professional help.
  1401. 52:31>> So what's the most uncomfortable truth
  1402. 52:34founders eventually learn about
  1403. 52:36fundraising and investing?
  1404. 52:37>> In investing and raising capital, nobody
  1405. 52:40says uh the truth. I think everyone's
  1406. 52:42trying to play this game of musical
  1407. 52:44chairs where they're all passing the
  1408. 52:45blame uh until the music stops and the
  1409. 52:48buck always stops at the founder. So,
  1410. 52:49you truly have to look out for yourself.
  1411. 52:52No VC is your friend. No VC wants
  1412. 52:54[music] to answer your call at 2 a.m.
  1413. 52:55Like people glamorize all of these
  1414. 52:57stories on LinkedIn. They get you the
  1415. 52:59likes. But I think eventually you have
  1416. 53:01to just look out for yourself. It's one
  1417. 53:03man, one woman for themselves.
  1418. 53:05>> If you were starting from zero today in
  1419. 53:07India, what type of company would you
  1420. 53:09build and why? The company that I'm
  1421. 53:11building right now, the anti-AI thesis
  1422. 53:13company called offline. It's a community
  1423. 53:14of top tech founders. We get together,
  1424. 53:17we problem solve for each other, we hang
  1425. 53:18out, [music] we have fun. Company
  1426. 53:20building is extremely extremely hard.
  1427. 53:22But if we can support you even 5% in
  1428. 53:25this journey or 10% in the journey of
  1429. 53:27building a successful company and
  1430. 53:29fulfilling the dreams and wishes of not
  1431. 53:31just yourself but your family, everyone
  1432. 53:33in the company who's working for you. I
  1433. 53:35think that is a mission well-lived and
  1434. 53:37that's what offline truly does. and I
  1435. 53:39don't see myself doing anything else
  1436. 53:41apart from this right now.
  1437. 53:42>> So, how has your experience been so far
  1438. 53:44at the club? What do you think of the
  1439. 53:46space?
  1440. 53:47>> I love it. We do so many events at
  1441. 53:49offline here. We're a virtual community
  1442. 53:51so we need physical spaces and third
  1443. 53:52spaces like Korum and [music] in Delhi
  1444. 53:55NCR. There is literally nothing else
  1445. 53:57like this and it's so good to see Korum
  1446. 53:59expanding to Bombay and Hyderabad as
  1447. 54:01well. I hope they come up in Bangalore
  1448. 54:02which is the hub of startup land as well
  1449. 54:04and excited to continue our working
  1450. 54:06relationship with Korum. What really
  1451. 54:08drew you to be a part of this
  1452. 54:10conversation here today?
  1453. 54:11>> We wrote this book and uh it was just an
  1454. 54:14exciting moment for us to share with the
  1455. 54:15wider Korum community and bring our
  1456. 54:17offline members as well into interact
  1457. 54:19with the Korum community, bring them all
  1458. 54:20together under one roof. And I have
  1459. 54:22three awesome panelists with me today.
  1460. 54:24Gorov uh who's the co-founder of 1MG,
  1461. 54:27one of the leading e-acy companies in
  1462. 54:28India. Goravnaga who listed his company
  1463. 54:31in 2024, TBO, which is a leading B2B
  1464. 54:33travel [music] solutions uh from India
  1465. 54:35for the world. And then we've got Gorav
  1466. 54:37Khatri who's the founder of noise
  1467. 54:38leading smartw world brand in the
  1468. 54:39country. So we've got three Goravs today
  1469. 54:41and I think it's going to be a banger
  1470. 54:43panel. So stick around for that.
  1471. 54:44>> How do you think does a space like this
  1472. 54:46influence the quality of conversations
  1473. 54:48and ideas? I think it's designed to
  1474. 54:51[music] I mean bring together I think
  1475. 54:53life is boring like you have cafes
  1476. 54:55otherwise in the city that you can go to
  1477. 54:57and get work done but I think you need
  1478. 54:59cororum like places to curate a calendar
  1479. 55:01for you so that you have some element of
  1480. 55:04mindexpanding
  1481. 55:05activities to do up not just apart from
  1482. 55:07work but I think think about cultural
  1483. 55:10immersion programs and just all of these
  1484. 55:12exciting speakers coming to you if you
  1485. 55:14can spend even an hour thinking about
  1486. 55:15these new ideas I think you're exposing
  1487. 55:18yourself to things that can possibly
  1488. 55:20help you in your life, personal,
  1489. 55:21professional, anything. So, Korum is a
  1490. 55:23place designed for that. Lots of open
  1491. 55:24spaces, exciting social calendar, and
  1492. 55:27not just FnB, but everything under the
  1493. 55:29sun that you can expect from a private
  1494. 55:31membersled club.

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