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The Creative's Guide to Personal Branding (Full Playbook) — Transcript

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0:00In this video, we are going to talk
0:01about the art of the personal brand. How
0:04to build a personal brand from beginner
0:06to advanced. So, I'm going to cover
0:08about 20 super critical concepts in here
0:10from levels of a personal brand to
0:12funnels, pillars, testing, what makes
0:14sense for who, the difference between
0:16personal branding and creator, how to
0:18achieve your goals, content types to do
0:20it. I am super excited about this
0:22because over the last few years of
0:24building a personal brand for the first
0:26time, I have messed up constantly done
0:28the wrong things. I've launched stuff
0:29and not followed up. I've blown money.
0:31I've gotten into bad content creation
0:32habits. But every single time I picked
0:34myself up and got right. And right now,
0:37I've been on this trajectory, having
0:38made content just a little bit under 3
0:40years, coming up on a million followers,
0:42and headed to be one of the bigger
0:43personal brands in the space, if not in
0:45general. And I've had to actually think
0:47really critically about this because
0:48I've done workshops at companies who
0:50want their teams to develop it personal
0:52brands. I've trained now thousands of
0:54people in Cut 30 to make content for the
0:55first time. is I've had to distill so
0:57much of this down into actionable
0:59frameworks and that's really where the
1:00power is. And it's also something that
1:02I'm passionate about, especially for a
1:04younger generation of people to stand
1:05out and especially for creatives,
1:07marketers, people who have that special
1:09something. You actually really get to
1:11shine when you put yourself out there.
1:13There's a lot of ways to do it. People
1:14think about it the wrong way. And we're
1:16going to break it all down here. Let's
1:17lock it. So, first, it's funny. You will
1:19see clickbait on here and on social
1:20media that's like personal brands are
1:22dead. And what I think they really are
1:24meant to say is that being an influencer
1:26sucks and being a creator is not for
1:29everybody. But an interesting thing is
1:30promoting yourself is permanent. It's
1:33settled in. It's part of now our
1:35cultural fabric that we exist in an era
1:37of like AI resume generation and review.
1:40We're remote. There's less mentorship.
1:42There's gaps in training. And you can
1:44see an inevitability when the workforce
1:46just basically looks like little blips
1:48on an AI radar. And personal brand is a
1:50way to steer yourself out of that. And I
1:52like to always use this chart when I
1:54talk about this where basically we used
1:56to have these traditional lives. You
1:58have a job and then for many Americans
2:00usually there's a side hustle, right?
2:01But now with the creator journey for any
2:03creative that's become much simpler
2:05because basically you have so many ways
2:06to easily make money that don't involve
2:08having a whole separate business. The
2:09actual networks will pay you to post on
2:11them. You can do affiliate content and
2:12stuff like Tik Tok shop. But also what I
2:14don't even mention in this chart is that
2:15you get basically more enterprise value
2:17with a personal brand especially when
2:19you're recognized in your niche.
2:20companies begin to pay a premium for
2:22those people over time and that doesn't
2:24happen right away. But I say all this to
2:25say personal brand is permanent. We are
2:27never going back to a previous era. You
2:29talk to a lot of people that were in the
2:30workforce during co and they just want
2:32everything to go back simpler. You keep
2:34having this thought of like when are
2:35things going to be like normal again or
2:36easy or simple and the answer is they're
2:38not. They grow increasingly complicated.
2:40Things are increasingly noisy. One of
2:41the biggest things that holds people
2:43back from wanting to have a personal
2:45brand is it feels overwhelmed to be like
2:46in addition to everything else I do now
2:48I got to create content. And to me, that
2:50really feels like a channeling issue.
2:52You're overwhelmed because you're
2:53overwhelmed by sensationalist news and
2:56your phone. They are occupying so much
2:58of your brain power. You're going to be
2:59so much less overwhelmed by creating
3:01something you're excited about or
3:02promoting yourself in a way that then
3:04leads to rewards for you down the line.
3:06I cannot describe how big that shift is
3:08in what you do with some of your time.
3:10But one other critical aspect of modern
3:12culture to think about here is what I
3:14call the flattening of content or the
3:16views are down theorem. If you see
3:17social media content, you created it all
3:19now. see all the stuff online and views
3:20are down. I can't get views anymore. And
3:21one of the big reasons for this is
3:22there's more creators than ever, more
3:24personal brands than ever. More content
3:25popping out into the world. Also, with
3:27that comes algorithms that are getting
3:29way better at giving people content
3:31super relevant to their interests and
3:32needs. They do this by geography. They
3:34do it by interest. They do it by
3:35overlapping interest. If you are in
3:37Tulsa and you are into anime and real
3:39estate, you are getting an algorithm on
3:41multiple social networks, YouTube,
3:42Instagram, Tik Tok, X that is built
3:44around that. It also knows your
3:45political beliefs. It probably knows
3:47what you're attracted to. Terrifying. on
3:49one aspect, but on the other aspect,
3:50there's simply less of a market for
3:52everything. If you make big universal
3:53content, you're competing against way
3:55more niche stuff that may get less
3:56views, but is more interesting to the
3:58viewer. But that is the opportunity for
3:59small personal brands where people that
4:00are just trying to achieve something,
4:02make it easier for them in their lives
4:03is you can actually speak to a niche
4:05that's a,000 people or 2,000 people and
4:07achieve the objectives you want to
4:08achieve without having to create this
4:09huge thing. So, I actually really feel
4:11like the sweet spot for most personal
4:13brands and people that are making
4:14content is really in this like 3 to
4:1610,000 views a video range where if
4:18you're doing more than that, it's kind
4:19of going outside of what you're trying
4:20to achieve. If you can consistently do
4:22that, you have a solid skill and you're
4:24able to reach people that are genuinely
4:25interested and invested in moving your
4:27personal brand forward. This is a good
4:29way to note start talking about the
4:30levels of personal brand. There are four
4:32levels starting with zero make it extra
4:34complicated and it starts with the
4:35difference between a personal brand and
4:37a creator. The goal of establishing a
4:38personal brand is different than the
4:40goal of trying to be employed as a
4:41creator. I want to distinctly do that
4:43because I made a lot of videos about
4:44becoming a creator. But a personal
4:45brand, your goal is to help you in your
4:47career or in future things that you want
4:49to do. Have a platform with which that
4:51will help. And everyone who's online
4:53intrinsically has a level of personal
4:55brand. So I call that level zero. But
4:57you can go through first two levels of
4:59this and make some content but not truly
5:01be a creator. You can casually make
5:03content. And the goal of this is not
5:04necessarily to make you money. It is to
5:06again build the brand. the perception
5:08others have of you when you're not in
5:09the room. Easiest way to define the
5:10brand. Then level one, this is the level
5:12of personal brand I feel almost everyone
5:14should aspire to, especially if you're
5:15in the business world at all, is a
5:17personal brand is an extension of what
5:18you do, but does not define you. You
5:20make content and you put things out
5:22there in the universe on whatever
5:23networks you choose that helps tell your
5:25story, show people what you do, why
5:26you're special, whether that's at work
5:28or personal, but again, it doesn't
5:29define you. You are not a creator. It's
5:31not a primary thing you aspire to.
5:33You're not trying to live off it. You
5:34don't think about it every single day.
5:36is just a thing that is in the habit of
5:37what you do. That is level one. And
5:39there are five archetypes I like to talk
5:40about in level one. The first is the
5:42carousel dumper. This is someone who
5:43basically posts mostly on Instagram and
5:45says, "I'm going to post carousels.
5:47Great format for this, of a bunch of the
5:48things that are happening in my life in
5:49rapid succession." So, I'll have 10
5:50photos of a thing I worked on at work or
5:53multiple things that happened over the
5:54summer. Whatever it is, you can use that
5:56to begin to showcase to people what it
5:58is that's happening with you. And you'll
5:59notice that some people run this kind of
6:00to the moon. You'll notice that there's
6:01like creative directors with 70,000
6:03followers who kind of just do this. But
6:04the stuff is cool enough that it's
6:05actually beginning to got them some
6:06serious traction. Do not underestimate
6:08this. Second is the documentarian. You
6:10are using social media to document your
6:12life milestones, your brand and career
6:14milestones and the things that you are
6:16doing regularly at work. Hey, I got this
6:17raise. Hey, I worked on this project.
6:19Again, you're not trying to be a
6:20creator. Maybe you're not doing this a
6:20ton. You do it occasionally. You're
6:22posting on LinkedIn. You're celebrating
6:23those milestones, whatever it is. The
6:25third is the hobbyist. You have
6:26something you're passionate you care
6:27about. Maybe you are a salesperson at a
6:29roofing company, but you're also a
6:31woodworker. You make content about the
6:32woodworking. and you begin to have some
6:34depth in your personality so that people
6:35that know you and you get closer on it
6:37know you for this other thing. This gets
6:38really powerful when there's alignment.
6:39Hey, you're a real but you're really
6:40into interior design. And so you're
6:42bringing that hobby into real life.
6:43You're showcasing mood boards. You're
6:44showing off stuff you like. You're doing
6:45some response content about that. You
6:47bring that hobby that's tangential to
6:48what you do into the social media that's
6:51around you. This is an excellent way to
6:53do that. You're just passionate about
6:54one aspect of that or a cross-section
6:56subculture of that. It can bleed over.
6:58If you're a cinematographer and you love
6:59cars and you are making cinematography,
7:01solid, really good-looking, real content
7:03about the cars in the free time, that's
7:04going to be a massive benefit to you
7:06inside your career to show off that
7:07you're good at content on social media.
7:08Develop a portfolio that's a side of
7:10your work while not having anyone
7:11question that this guy's really into
7:12cars. Then we have the casual poster,
7:14people that just document stuff in their
7:15life, especially if you're extroverted,
7:16like to yap to the camera. Or if you're
7:18funny, you like to do skits, anything
7:19like that. You are just posting. Not
7:20high production, not super thought
7:22through, but you are putting content on
7:23the internet. A huge chunk of Gen Z is
7:25just like this. They make some skits
7:27with their friends. They post some
7:28content. They're yapping about whatever
7:29it is they bought. That is a thing. It
7:31is an archetype. It is super useful to
7:33begin building a personal brand. Harder
7:34for older generations who just don't
7:36think like this. And then the journeyman
7:38or woman that is you are trying to
7:39accomplish a specific thing and
7:41documenting it. Learning to draw in 60
7:42days. You're basically saying I am
7:44covering X in X time frame. I'm doing
7:46that online. You basically have gone
7:48from zero to one, but you have an actual
7:50plan of what you're doing for it because
7:52being having a personal brand like this
7:53helps you understand content, how it
7:55goes out in the world. This is a huge
7:56thing to think about. Everything we do
7:57now and almost every business comes back
7:59to content. What's going on the
8:00internet? What's going in the ads? This
8:02is inherently now how we consume. This
8:04is a a cultural thing that we
8:06participate in that you then understand
8:08more of by having this brand. It makes
8:09you intrinsically more valuable and
8:11makes more people aware of you. Most
8:12people who establish a personal brand
8:13don't need to go beyond this. Then we
8:14get to level two where having a personal
8:16brand is part of your life and begins to
8:18define you online and offline. You're
8:20known for it. This is the spot where you
8:22begin to develop a brand. You make some
8:23money off of it. Maybe you are a
8:25creator, you're being known for it,
8:26you're doing speaking gigs, whatever it
8:27is, and you begin to think, maybe I
8:29should be doing this full-time. This is
8:30the hardest thing you reach because what
8:31I found is a lot of creators don't
8:33actually want to do this full-time is an
8:34amazing compliment. And what will happen
8:36here traditionally is the first job or
8:38place this happens at. It gets kind of
8:39awkward. People are discovering it. It
8:41wasn't there when they started. They're
8:42like, "Wait, this person does this now.
8:44It's weird." The second scenario you get
8:46in where people knew about it from the
8:47start is probably part of the reason
8:49they brought you in is amazing. You get
8:51to have these two things that exist in
8:52symbiosis. there's value for everybody.
8:54Then you get to level three when it's
8:56larger than life. You build a personal
8:57brand that grows beyond just what you
8:59post to your initial audience. Other
9:01people talk about it that influences
9:02trends. It becomes something big. This
9:03is the Gary V's and all the kind of
9:05gurus you may know, people that are
9:07really respected within their niche or
9:08people refer to all the time used to be
9:10reserved for authors, right? And people
9:11that like had this more traditional
9:13cloud, the Seth Goden, Tim Ferrris,
9:15Cheryl Samberg like era personal brand.
9:17Now that is people that make stuff on
9:19the internet. And you may aspire to
9:21that. We're going to talk all the way
9:22through to that in this video, but I do
9:23recommend for most people just stick to
9:24number one. But before you even decide,
9:26decide where you want to go. Think about
9:27what you want. You can always change
9:28this later. But think about you, what
9:29your priorities are, where you want to
9:31go with this. And then I want you to
9:32know that there is no competition. This
9:35really smart kid, Brier, who did Cut 30.
9:37I saw his videos on TikTok. He made a
9:38video, it's actually I think this is
9:39someone else's idea, but it's a video
9:40about how there's no competition. And
9:42there's a like a model out there for
9:43this. I think this is a really important
9:45thing to think about and something that
9:46has become really apparent to me in my
9:48personal brand journey that I didn't
9:49really believe at the beginning. So,
9:50first you have a hundred people that say
9:52they all want to start a personal brand
9:54in your niche, whatever that is,
9:55hairdresser, sales, funnel, marketing,
9:57whatever it is, 80 of those people that
9:58say they want to do that will never even
9:59start. They will not break zero to one.
10:01So, if you break zero to one, you say
10:02you're going to do it, you make those
10:03first pieces of content, you establish a
10:05plan, beating 80% of the people that
10:07just the people that said they wanted to
10:08do it, not you're already over probably
10:10to the 1% of everybody. That's a crazy
10:12thing to think about. Then 10 more of
10:13them are going to quit early. They come
10:14in, they'll do something like that 3-day
10:15challenge we did, they'll never think
10:16about it again. Now you're down to just
10:1810 of 100. Five of them are going to get
10:19shiny object syndrome. and they're going
10:20to say, "Actually, you know what? I want
10:21to do crypto." That's going to lead you
10:22down to there's now 95 of those 100
10:24people are gone. If you have been
10:26decided to do this and you do it for
10:27more than like 60 days, of the five of
10:29you left, two of them are just going to
10:30be unlucky. Some shit's going to happen
10:31in their life. Stuff's not going to
10:32quite work out. They're going to break
10:33an arm. Whatever it is, life happens.
10:35Now, you're down to three. So, 100
10:36people that started who want to do that
10:37same thing as you, three are left, and
10:39you are one of them. Those are going to
10:40be the only people in your niche
10:41creating content. Now, obviously, if
10:43there's tens and tens and tens of
10:44thousands of people in your niche that
10:45aspire to do it, there'll be a bigger
10:46pool. But in most likelihood, there
10:47aren't. And I think about that on
10:48YouTube. I look around on YouTube
10:49constantly like why are there not more
10:51marketing creators that I want to watch
10:53like marketing and branding. There's a
10:54handful and they're like my friends for
10:56the most part and some big ones have
10:57been around forever. But of like this in
10:58the last like couple years there's
10:59basically no one who's above like 50k
11:02besides like Kane Callaway who's a
11:04friend of mine but even then he's very
11:06focused in on like storytelling social
11:07media but there's really like very few
11:09people being like let's talk about
11:10campaigns. Let's talk about why this
11:11works. Let's do these thorough
11:12tutorials. Let's really approach this
11:13like a YouTuber. Which is just shocking
11:15to me being it's one of the biggest
11:16industries in the world. There's kind of
11:17an infinite demand of those people that
11:18who will consume it on YouTube. There is
11:20money to be made off of it and people
11:22just don't do it. Now, there's a whole
11:23pool. There's there's 100 people who do
11:24this on Instagram. They actually make
11:25marketing content. Of those 100 people,
11:27all of them, all hundred of them have
11:29been like, "Should I do YouTube? I want
11:30to do YouTube." That has been unanimous.
11:32And of that, I can literally call out
11:33the 10 to 20 that have tried and the 10
11:35that quit too early, most of my friends
11:36tried, and made like two videos. I've
11:37got shiny object syndrome. And there's
11:39three left. And of like literally, it's
11:40Kane and myself and Mark now with open
11:42residency, right? It's a small group.
11:43And I say all that to say there is no
11:46competition. You, no matter who you are,
11:48can stand out. So something you've heard
11:50me talking about is that the marketing
11:51funnel is not flowing the same. Things
11:53are different than a year ago. 60% of
11:55searches now and without a click. Buyers
11:57do research with AI and attention is
12:00scattered. Moving people through your
12:01brand from awareness to consideration to
12:04decision used to be a funnel, but now
12:06it's more of a loop that's always
12:07evolving. And marketers have to think
12:09like this. That's why I wanted to share
12:10this new framework from HubSpot. Who I'm
12:12partnering with on this video is
12:14Products I've used for more than a
12:15decade. They understand this change and
12:17created Loop Marketing, a growth
12:18playbook for the AI era. And they
12:20actually put together some free, super
12:22useful marketing prompts you can put
12:24inside your favorite LLM. They're across
12:25the four stages of the new loop and I'm
12:27going to break that down with some
12:28examples. So, the first stage of this
12:30loop is express. This helps you build a
12:32brand guide book and apply it. The
12:33prompts in this stage tackle things from
12:35brand differentiation analysis, customer
12:37journey mapping, archetype
12:39identification, then tailor. This helps
12:41enrich data about your customer and then
12:43create custom experiences that are
12:44better designed for the modern internet,
12:46special landing pages, emails, things
12:48like that. Then amplify to better figure
12:50out how to reach your customers with
12:52prompts like strategic partner
12:54identification, even regional marketing
12:56strategy analysis. And then the fourth
12:57stage is evolve to design testing
12:59strategies and interpret analytics your
13:01brand has. This is about having four
13:03stages that all work together. And with
13:05loop marketing, you're not just getting
13:06random prompts. You're getting a
13:07complete marketing system. It's really
13:09next level. It builds on itself all the
13:11way from brand foundation through to
13:12optimization. So, these are all fully
13:14built prompts you can use inside your
13:15favorite LLM. And they form a super
13:17thorough basis for any marketer to work
13:19to become a 10x marketer who can drive
13:21real impact in the AI era. Stay in the
13:23loop with these prompts from HubSpot at
13:24the link below in the description. And
13:25thanks so much to them for partnering on
13:27this video. So, your toolkit is content
13:29format. What do you actually make?
13:30video, design, carousels, text. Those
13:32are kind of your options to put stuff
13:33out there on the internet. Video, you
13:35have green screen, the kind of content
13:36that I've made on Instagram and Tik Tok.
13:37Green screen is an amazing format. I've
13:39actually tested more produced content,
13:40all this other stuff versus green
13:41screen. It's really hard to beat because
13:43it shows a visual behind you that you
13:44are talking over. You can do it in
13:45Caput. You can do it in the edits app.
13:47You can do it natively in Instagram or
13:48on Tik Tok. It's easy, but you get a
13:50visual you get to watch while someone's
13:52kind of talking over it and you can read
13:53the text. So, no matter what someone
13:55wants to do, they can follow along with
13:56your story. It's an amazing vehicle to
13:58be able to talk about things that are
13:59happening. And there's also just
14:00yapping, which is literally just talking
14:01to the camera. Works best on Tik Tok.
14:04Works a little bit everywhere, but an
14:05option. But if you don't want to talk at
14:06all, you have what I call quick hits,
14:08which is just a video with a couple
14:09clips. So you actually play some text
14:10over. Amazing. Super underrated format.
14:12Huge cam. If you are at all clever or
14:14useful, you can use this to your maximum
14:16advantage. A lot of personal brands are
14:18just built off this. And you have vlogs,
14:19slightly longer versions of these,
14:20oftentimes with a voiceover. We're
14:22actually telling real stories, making
14:23real video content there. And you have
14:25carousels. You have the carousel dump I
14:26talked about where you're just kind of
14:27putting casual stuff out there. is not
14:28really thought through or maybe it's
14:29thought through but it's not like
14:30designed. Then you have produced
14:32carousels, design carousels. This is
14:34easier than ever with like creative
14:35market and templates and all that stuff.
14:36You can make good-looking stuff for this
14:38and having design is like a super
14:39underrated skill set. Putting that
14:40together and being able to share your
14:42opinion on things is like a huge leg up.
14:43And if you look at a lot of text
14:44content, content you put on LinkedIn,
14:46content you put on Twitter is a good
14:47place to start. Text just does not
14:48travel the same way. Especially with AI,
14:50it's super easily replicable. Most
14:51people don't even believe you wrote it
14:52yourself. You can take the format for
14:54that, which is basically like what
14:55happened in the news? What is this trend
14:56I see? I did a thing or this bookmark or
14:58thing I found interesting. Establish
14:59that subject and then a response. I
15:01believe it is good or bad or here's how
15:02I would do X or Y about it. That's a
15:04great way to begin contributing to your
15:05niche. This earnings report happened
15:07inside consumer package goods. I work in
15:09there. Here's what I think it means for
15:10our industry. Here's what I learned from
15:12it. But you then put that into a
15:13carousel format, something more
15:14designed. All of a sudden that travels
15:15way farther. Then you go do a video
15:16about it. You're building in a whole
15:18different way. It's a great way to think
15:19about that. But those are kind of the
15:20formats you have to play with to
15:21establish this on the internet. But to
15:22start, we want to think about this thing
15:24called content market fit. There's two
15:25concepts within it. Niche maxing and
15:27content TAM or content total available
15:29market. So niche maxing is basically
15:31like if you have a super specific
15:32interest again you can get in front of
15:33the people with that same super specific
15:34interest. It may not get huge views but
15:36it gets views that matter to you. Again
15:37200 views,000 views that matter to you
15:39in your career is way different than if
15:40you're trying to be a creator. A handful
15:42of those can just be the people that
15:43will eventually hire you one day or that
15:45are noticing what you're doing in your
15:46journey and taking more of that in.
15:47You're beginning to build that network
15:49out. I would say it's okay to niche max
15:51and I would basically look at what are
15:52the niches you are interested in. Then
15:53look at their tan, their total available
15:55market. How interested are people in it?
15:56For instance, me, I love aesthetics,
15:58interesting looking stuff, the different
16:00aesthetics of everything. No matter what
16:01it is, I like it. Maximalism, brutalism,
16:03yassified design, whatever it is, I'm
16:05intrigued. I'm interested. I want to
16:07talk about it. I want to give opinions
16:08on it. I love it. I also love the math
16:10of money. I love cost models. I love
16:11what things actually cost to produce and
16:13margins and building that out and
16:14rorowass and the whole side of like
16:16marketing that involves the number. If I
16:17talked about the math of money, I would
16:18have a pretty low content tan. You see,
16:20I do not talk about that very
16:21frequently. But I could have a channel
16:22on here that had 2,000 subscribers that
16:24got 1,000 views a video and they were
16:26all ultra highv value people who also
16:27care about the math of money. Ultra
16:29highv value niche, small TAM, and that
16:31would be completely okay if my goal was
16:32to make sure I was aware enough to get
16:34hired in the future. But now I'm in the
16:35middle. Aesthetic branding aesthetics in
16:37general have a pretty good TAM, but
16:38they're not huge. Not the same TAM as I
16:40want to make good, better social media
16:41content, whatever that looks like. It's
16:42a good middle of funnel. Works out well
16:44for me. I love to talk about it. I would
16:46be kind of listing out what are those
16:47things you are excited about and want to
16:48talk about both personal and business.
16:49and then look at what is that TAM and
16:51does that TAM help you achieve your
16:52goal. Goal for most people with a
16:54personal brand, I want to make it easier
16:55for myself to get hired and get paid
16:56more in the future in work. Second goal,
16:58I want to build distribution to be able
16:59to do side projects and freelance. Third
17:00goal and honestly more underrated. I
17:02want to attract a partner, guys and
17:04girls. This is a thing that is very
17:05common. This also works, but begin
17:07thinking about what are what is the
17:08reason you're doing this. And there's
17:09also some overlap between them. What are
17:11the things I'm into I could showcase?
17:12And then what do I do from the formats
17:13above to actually get there? And then a
17:15reminder to reach your TAM, all those
17:17people. No one gives a [ __ ] about you.
17:18they give a [ __ ] about them. How do you
17:20entertain them? How do you give them
17:21value? So, it all comes back to every
17:23piece of content you identify. Am I
17:24entertaining someone or am I giving them
17:26value? So, if you're just talking about
17:27you, it's going to have a smaller tan.
17:28People might notice it. You might still
17:29be able to achieve your objective, but
17:31it's not going to go as far. It's just
17:32worth knowing that in the back of your
17:33head. And so, the system that I use
17:34always to build this out and system we
17:36teach in cut 30 is called this pillar
17:38system. You develop four types of
17:39content approaches and you scale that
17:40over time. That's for creators. You
17:42don't need to think like that in your
17:43initial stages if you're just thinking
17:44about personal brand. If you want to
17:45take it to the next level, this is how
17:47you actually approach it. You build out
17:48four content types and styles you are
17:50doing. This is what I do every single
17:51month. I have four different things I'm
17:53thinking about that are my primary
17:54things. I talk about marketing ideas or
17:56I'm going to talk about product
17:56development for X or Y. I'm going to do
17:58creative travel content. Four pillars.
17:59At the end of every month, I actually
18:00track the metrics on how did those do?
18:03What saves do they get? Views did they
18:04get shares do they get? Is it up or is
18:06it down? Is it this pillar losing
18:08interest or am I not doing good enough?
18:09And I make a plan to say I'm going to
18:11remove this pillar, replace with
18:12another, or I'm going to improve it this
18:13way or that way. as the basics of
18:14creative strategy for a personal brand
18:16in like 30 seconds. Rewind that like
18:18twice. Pillars is a really key concept.
18:20The second key concept is positioning.
18:21You have to decide if you want to be
18:23bigger than just I'm going to talk a bit
18:24about me and that level one personal
18:26brand how you position. So some things
18:27out there counter position. I'm again
18:29going to call out Young Brier makes Tik
18:31Toks about this kind of stuff. He makes
18:32Tik Toks about personal brand content
18:34like monetizing it and stuff like that.
18:35And he counterpositioned himself. He has
18:36a super lowfi. He's in like a basement.
18:38His positioning is like I just had my
18:40first $40,000 month. So, so he's new to
18:42this and he's super young and fresh and
18:44coming at it from an objective position
18:45which counterpositions against I'm Alex
18:47Herozi. I'm all these really established
18:49people with all this production. I made
18:50all this money. That's why you trust me
18:52by having a very relatable take. That's
18:54position type one, a counterposition
18:55versus you see all the things that are
18:56happening in a niche. You want to
18:57establish a personal brand in. And you
18:59say, how do I flip the script on that?
19:01How do I appeal to a different set of
19:02people than what's popular? And easy
19:04ways to think about that are production
19:05level and experience level. Or if they
19:07say it's easy, you say it's hard, right?
19:09How do you basically say what are those
19:10messages that are resonating? What can I
19:12do that's the opposite? And then there's
19:13what I call mirror with a twist. That is
19:15you copy the things that are happening
19:16in your niche. You see a bunch of
19:17influencers or you see big personal
19:19brands, you see people posting on
19:20LinkedIn, they have a really good
19:21recurring strategy, but people who don't
19:23know what they're doing or think they're
19:24doing is they just copy it. Exactly. And
19:25that might work. You've probably seen I
19:27have lots of copycats. They have decent
19:29follower accounts, but you know what
19:30works way better and doesn't get you 100
19:31comments like why are you taking this
19:33from that person etc. is going to do
19:34what I call a twist. We have to change
19:36radically some of the production of the
19:38way it's delivered. So, a good example
19:39of this is if someone was doing written
19:40playbook content and all of a sudden you
19:41did that on a whiteboards. There's a
19:43production twist. There's an aesthetic
19:45or niche twist and be like, "Cool, like
19:46I'm going to talk about the same stuff.
19:47I'm only going to talk about it using
19:49satanic metaphors, whatever." One I like
19:51about this, there's a agency uh my
19:52friend Will has called Cult Holdings
19:54where they position themselves as an
19:55agency. They make agency typical
19:56content, but it's all presented within
19:58this idea of like cult mimedics and like
20:00cult structures. Very similar content.
20:02Let's break down this thing that
20:03happened in marketing or this or that,
20:05but it's like but from the perspective
20:06of how is it cult related? That's a good
20:08example of mirror with a twist. And a
20:09third type of position that's really
20:10good is just a standout demographic. So
20:12for instance, Shelby Sap, some of you
20:13may or may not know her. She does like
20:15sales training for women. Essentially,
20:17you want to be a sales person, want to
20:18make a lot of money doing sales and get
20:19commission sales jobs. This was a whole
20:21niche beforehand, but it was mostly
20:22bros. And you got athleisure wearing
20:25girl showing off the same bro lifestyle,
20:27whipping around cars, spending expensive
20:29stuff, but appealing purely to other
20:31girls as an empowerment method was a
20:33very different demographic. So that's
20:34another one I really like to look at
20:35like how would you have a completely
20:36different angle on that because of your
20:39gender location. I'm going to do the
20:40same thing by doing it in Serbia.
20:42There's racial components that can work
20:43for this. There's lifestyle components
20:45that can work for this. Just some
20:46examples on ways to position to make
20:47your personal brand unique. Again, you
20:49don't have to care about that as much
20:50until you're trying to actually scale it
20:51up. And if you want to get better, you
20:52are making this content, you want to get
20:53better at it, you need a feedback loop.
20:55You make posts, you analyze them, you
20:56make variations based on your analysis,
20:58and you make more of the stuff that
20:59works. It's pretty simple. So what I
21:00mean by a variation, so say you're
21:02making posts about news that's happening
21:04in your niche or about a single concept.
21:05You can make a variant. You can say,
21:06"I'm not going to post the news. I'm
21:07going to post a playbook of the news.
21:08This thing happened, but here's the four
21:10ways you could do it yourself." You
21:11could reposition that news to be able to
21:12tell your story within it, being like,
21:13"Hey, I relate to this cuz I had X or Y
21:15that happened to me." You could do a
21:16versus. You could take this piece of
21:17news and compare it to another piece of
21:19news. Those are ways you basically
21:20create a variant on on one traditional
21:22thing. And this is a good reminder
21:23point. You're always trying to get more
21:24views, but viral just doesn't matter.
21:26Viral doesn't equal money or equal
21:27value. It's about view quality for you.
21:30is about are you getting those thousand
21:32people that are watching that will help
21:33you in whatever you're trying to achieve
21:34with that personal brand. I cannot like
21:36hammer that in enough that there are so
21:37many people out there that are achieving
21:39their goals with like a couple thousand
21:40followers and that is something to
21:41aspire to. Now, a couple notes on you.
21:43You want to go through this journey. You
21:45want to make content on the internet.
21:46How do you make you stand out? And if
21:47you're beautiful, amazing. You're going
21:48to have this easy. But if you're not, it
21:50doesn't matter. If you look unique or
21:52memorable in any way, whether that is a
21:53styling choice, you just have an oddball
21:56facial structure or body type, whatever,
21:57that is a good thing. Do not be afraid
21:58to get on camera. Be memorable matters
22:01more than being perfect. If you are
22:03that, you just need to care. Every
22:04single person on this needs to care
22:06about how they come across, how they
22:08speak. Giving a [ __ ] about the
22:09presentation. Do I look good? Do I look
22:11happy? Am I wearing something I'm proud
22:13of that people would respect? And this
22:15just I basically look at like if you had
22:16to go into the office for a job and the
22:18boss was there, would you be proud of
22:19how you look? And for creative
22:21industries, that can mean a wide variety
22:22of things. Same thing if you were to
22:23show up to a date is an equally good
22:25qualifier. your hair, your smile, your
22:28general presentation, whether no matter
22:30what you look like, just give a [ __ ]
22:31goes so far in personal branding. And
22:33with that, giving a [ __ ] comes genuine
22:35positivity is the other thing. Do you
22:37want to help people? Does it feel like
22:39you're helping people? Because if you
22:40are negative all the time, at some point
22:41people are going to hate watching you
22:42and have some disgust watching you and
22:44you're going to attract the wrong
22:45element. The more positivity you have
22:47and the more genuineess you have, the
22:49more value you give, the better you're
22:50going to feel about it when you make it
22:52and the better it's all going to go. So,
22:54with that said, let's talk about
22:55tackling what happens if you're not
22:56getting any views on your content and
22:58you want to get more for a personal
22:59brand. So, if you're stuck in the 0 to
23:01500 range, this happens to most people.
23:03You can get a free 500 views on
23:04Instagram and Tik Tok, at least, you
23:05know, 50 to 100. You can't break that
23:07out. Your number one question you need
23:08to focus on is why would anyone care?
23:11Why was anyone watch you? Reframe it to
23:13them. Are you giving them entertainment?
23:14Are you giving them value? What is my
23:16presentation like? Does it look good
23:17enough? And am I stopping them? That's
23:18that's the core. It's just the [ __ ]
23:20basics. And you can easily begin to
23:22crack out of that range. Now, getting
23:23above 1,00 comes down to actually
23:25thinking through the structures of that
23:26content. Is the idea good? Is the hook
23:28good? Is it technically well done? Are
23:30you just following the formulas that
23:31millions of people have basically
23:32followed prior to you? That's the kind
23:33of stuff we teach in Cut 30, some stuff
23:35you can hit in that 3-day challenge.
23:36There's a lot of videos on the internet
23:38you can go and just get into the basics
23:39of that. And then 10 to 50K is just
23:41looking at your outliers and repeating
23:42it. You will notice I have a signature
23:44series called Product versus Brand. I do
23:45product versus brand once a week max.
23:47Three a month is kind of the right
23:49cadence cuz I do not want it to go away.
23:50I don't want to be oversaturated. If I
23:52made these three times a week, it would
23:54be dead. And you can watch creators do
23:56this and overdo their series and it goes
23:57away. And getting above that, getting
23:58100K every post. That's systems. That's
24:00scale. That's a team. That's people
24:02thinking through the content. How do I
24:03make this this good every time? What is
24:04my planning like? What is my filming
24:05like? That is more of a process thing
24:07than anything else. Has to be built into
24:09your life. Has to have enough new ideas
24:11and variants. You have to be living it.
24:12I want to highlight you begin to get
24:13into this like the pro version of of
24:15personal brand. Don't oversaturate when
24:16you're increasing volume. Like I
24:18mentioned with my series, like don't
24:19beat the stuff you have to absolute
24:20death. You'll see all these folks like
24:22hey you should get one content type and
24:23just like scale that work highly on that
24:25you have to get multiple that's why that
24:26pillar system is so important having
24:28like four things you alternate in and
24:30out as you really scale a personal brand
24:31is because if you are starting to make
24:32content closer to every day you need to
24:34have new stuff and testing even if it's
24:35not working because what you're doing is
24:37not going to work forever it's going to
24:38fall off and you have the ability to
24:39push in new stuff and iterate and move
24:40on. Uh I would highly suggest doing that
24:43versus always beating the same thing to
24:45death even if it gets less views. And
24:46then this idea of remixing ideas by
24:48format is super when you're beginning to
24:50scale your personal brand, you're doing
24:51one or two things, right? You make green
24:53screen videos, you make yaps, you're
24:54doing carousels. Those same ideas work
24:57just as well in another format that
24:58different people consume. So not
25:00everyone watches video content of people
25:01talking. Not everyone reads carousels or
25:04longer form text or whatever it is, but
25:06the content ideas are likely the same.
25:07If I have a banger video, you'll watch.
25:09I remake those videos as carousels all
25:10the time. They reach a different
25:12audience. People that read carousels
25:13intrinsically different than a lot of
25:14people that watch videos. There's some
25:15overlap. Yes, but not that much. You
25:17have a lot living in your existing
25:19content by just putting it into other
25:21formats. It's a great way to scale
25:22personal brand to reach more people. And
25:24if you want to get better at attracting
25:25initial attention, it's really about
25:26understanding context and attention
25:28hacking. Basically involve making your
25:29topics more interesting by leveraging
25:31things people are already interested in.
25:32Pop culture. When everyone's talking
25:33about Cracker Barrel, it's really easy
25:34to make a video talking about Cracker
25:36Barrel attached to whatever you're
25:37doing. Store, retail, design,
25:38rebranding. A lot of ways to attach to
25:40this thing that's happening people care
25:41about if you do it fast. What are the
25:42things that are appealing to your
25:44demographic? as an awesome opportunity
25:45for you to make something that's more
25:46resonant for your niche. And there's
25:47also this idea of tribal affinity. What
25:49do people really care about? What are
25:50those brands that are really that aren't
25:51recognized? Right? Everyone talks about
25:52like arterics in the outdoor industry,
25:54right? They don't talk as much about quu
25:55or sika. If you talk about those as a
25:57signaler to these tribal people, you
25:58call one of those bad, you'll bring a
26:00whole bunch of people out in a negative
26:01way. What are tribal signalers you can
26:02give that make people understand that
26:03you understand it, right? Like there's
26:04like things that people only certain
26:06people will recognize that are good to
26:07help you get to your niche. Personal
26:08brand goes beyond just talking about a
26:09niche, beyond making content. It's about
26:11building affinity. People have to want
26:12to like you. And with that comes
26:14personality. Personality breaks into a
26:15few like key things, right? That can be
26:17a chill personality, a fun personality,
26:19an outgoing personality, an alpha power
26:21personality. There's a lot of ways to
26:22show that, but it's actually bringing
26:23that through what you really like. Then
26:24they're showing your life. When people
26:25find out about a dad, they have a lot of
26:26questions. I don't talk about it much,
26:28but it adds another aspect to the things
26:29that I know about. And there's the idea
26:30of community engagement. If you're just
26:32replying to everybody, actually
26:33answering comments, making reply videos,
26:35making anecdotes, talking to people,
26:36going live, then you can basically
26:38curate the people you already have by
26:39actually showing that you care enough to
26:41give them your time and attention. Now,
26:42we're going to go into the advanced
26:44advanced section of this video, which is
26:45going big. You start to have a pretty
26:47good creator journey. Pretty solid
26:49personal brand. You want to make real
26:50money. So, if you're going good in your
26:51personal brand, you want to take the
26:52next level. The first thing is a marquee
26:54media property. You'll notice a lot of
26:55these people will have a marquee
26:56newsletter or a podcast or an agency.
26:59They make content if they're selling an
27:00agency service or a program to make
27:02content with. What do I mean by this?
27:03So, look at uh so Maggie Sellers is a
27:05great example. She has a podcast called
27:06Hot Smart Rich. a concept that she
27:08repeated in a lot of her content, turned
27:09it into a podcast is probably more
27:11wellknown than Maggie Sellers at this
27:13point. I wouldn't recommend doing this
27:14until you have an established personal
27:15brand you're happy with, but that is a
27:16good next step. Establish that, brand
27:18it. I have my hyper newsletter and I
27:20made that specifically so it wouldn't be
27:21Orin's newsletter and I partner with
27:23someone on it. We do like reports. It's
27:24like a separate thing in business. It's
27:25less of a marquee than theirs. It's more
27:27of like a side thing, but you can decide
27:29how you want to approach it. Next is
27:30developing like miniseries and recurring
27:32topics from your pillars that people
27:33know you for. If people know you for a
27:35thing of content, the way people will
27:36know me for product versus brand,
27:38whether they like that or not, they know
27:39you for something. Winner series
27:40continue over time. You want to have a
27:42signature thing that you're known for,
27:43that you're comfortable with, is
27:44helpful, and helps you on that journey.
27:46But getting that marquee property,
27:47getting those signature series, and then
27:49going wide, taking these things across
27:51as many networks as you can. If you're
27:53making content, pushing it across as
27:54many places, making sure you're getting
27:56max value from it. You made that video
27:57once, it's also on YouTube shorts and
27:59it's on LinkedIn, and you can post on
28:00Substack and you do carousels on YouTube
28:02community. you've already making these
28:04things. The five minutes to put it more
28:06places is more invaluable than whatever
28:08else you're spending that time on. Over
28:09into making money, the first step to
28:11make money for 90% of creators is put
28:13your contact info in your bio. The
28:16second one is to get an email list. I
28:18cannot speak to the power of the email
28:19list enough. If you want to leverage the
28:20social media component of it and you're
28:22not trying to sell courses and stuff
28:23like that, Substack will grow you the
28:26fastest. If not, Beehive and ConvertKit
28:28are both excellent. If you're not trying
28:30to leverage the social component,
28:31ConvertKit is great for low cost. Behive
28:33is great if you ever did want to pay to
28:34grow or you want to monetize your email
28:36newsletter through their like placements
28:38and stuff and get quick small money. I
28:39really want $100, $400 type stuff.
28:41Doesn't matter. Don't overthink it. Pick
28:43any of those just based on that
28:44description and run with it. And learn
28:45to set up landing pages. They're super
28:46simple. Why I like ConvertKit the most
28:48of these is you can really simply just
28:49create a landing page, put a title and a
28:51subtitle, and someone can sign up for
28:53your list and get a download. You can
28:54set those up in like 15 minutes. And
28:56that's what you want to push people to.
28:57summaries of all the things that you do
28:58or just hey my thoughts this week on
29:00whatever happened or my report from
29:02blank or y or this four-step whatever
29:04drive people to those you can use many
29:06chat to do that you can use stand to do
29:08that there are software that actually
29:09allow you to do the comment to get to it
29:11or you can just tell people to go to the
29:12bio comments more effective bio is less
29:14intrusive they both work but that
29:15concept of lead magnets landing pages
29:18driving people to email gives you this
29:19retained audience it's going to help you
29:21forever even if you send an email out
29:22once a quarter every time you need to
29:24tap in the point of your personal brand
29:25is you being able to tap in when you
29:26want to you can go hit that list that's
29:28saying I want to sell something or I
29:29just started something or I'm looking
29:30for a new opportunity. And now let's
29:31talk about sales and making money. So
29:33the first thing I want to know is why
29:34they watch is why they buy. It's why you
29:36see people that are very humorous
29:37content primarily or content that's
29:39mainly based on them being hot don't
29:41actually sell that much stuff unless it
29:43is being like this can also make you hot
29:44or this will also make you funny or make
29:46you laugh, right? They attaches directly
29:48to it. But if they watch you for
29:49marketing tips, you are selling
29:50marketing tips. Brands that want to give
29:52marketing tips will approach you, right?
29:53So think about that. It's a good
29:54mentality to think about when you
29:55monetize. But how do you monetize? First
29:57is services. And you show your service,
29:59let people know it exists and have
30:00ideas. If I was doing X with my agency,
30:03here's how I would do it. That kind of
30:04thing. Presenting those out there from
30:05the perspective of this and making it
30:07super apparent the thing you do that the
30:08service is something you offer. It's the
30:10easiest thing to sell. Level one,
30:11selling your time and services doing
30:13something as a function of your personal
30:15brand. Level two is low ticket teaching.
30:17I was just talking this through with a
30:18friend of mine who is a photography
30:19creator who's really expert at lighting,
30:21who makes popular lighting content. And
30:22it's like, yeah, make the $50 how to use
30:24two lights to improve your home
30:26photography setup as a super as a micro
30:28moment that people will pay money for
30:30that can't come through in a 60-second
30:32video, but you can give them a bunch of
30:33tips inside a thing. You can sell
30:34something low ticket. And the best thing
30:35about low ticket is then you can have a
30:37high ticket done for you. Hey, and for
30:38$1,000, I'll get on Zoom with you and
30:40we'll all set up the lighting together
30:41until it's perfect. And C, you have
30:43brand deals. You have a personal brand,
30:44you're getting a lot of views, and
30:45you're in a specific niche, you're going
30:46to get approached for brands, especially
30:48if like I mentioned before, your contact
30:49is in your bio. But to make that work,
30:51you need to show value to them. They
30:52need to be able to picture themselves in
30:54your content. They want to see you doing
30:55it for other brands. Might mean you have
30:56to do some free stuff or some spec
30:57stuff. But talk about what you use, the
30:59tools you use, the things you do in your
31:01job, why you like it. And it goes for
31:02anything, your makeup, fitness
31:04equipment, marketing software. If they
31:06see themselves in that content, that
31:08works. Then you make partnerships easy.
31:09Reply to stuff. Be easy to work with.
31:11And then do deals and we'll promote it.
31:13Actively look for people at the
31:14beginning. Especially we'll whitelist.
31:15We'll run ads. People see your ad. Other
31:17companies will be like, "Let's use that
31:18person." It's not the best source of
31:19income in the world. I'd never want to
31:21live off of it, but is an awesome plus
31:23side when it comes that almost every
31:24person with a personal brand of a
31:26certain size can take advantage of. And
31:27then D the hard way is products. But if
31:29you establish expertise in any niche as
31:30part of your personal brand is so much
31:32easier to launch a product in that niche
31:33later. I encourage people, especially if
31:34you're like, "Hey, I'm going to launch a
31:35drink beverage and I don't know anything
31:36about drinks." Make content about drinks
31:38for 2 years online or the lifestyle
31:40you're approaching. Auroretic medicine,
31:41whatever it is. You're going to then
31:42have a following that'll make it way
31:43easier. you follow your drink and you're
31:45probably going to know way more about
31:46what the people that are buying your
31:48product actually want. So, I'm going to
31:50end off with a couple really amazing
31:51personal brand content concepts you
31:53should consider. Then, we're going to
31:53talk through the timing of personal
31:54brand, the most important probably
31:55concept in this whole thing. Let's hit
31:57it. So, the first concept is what called
31:58the free work. This guy is crushing it
32:00with these right now. He basically makes
32:01merchandise for billion-dollar
32:02companies. There's a dystopian thing
32:04there we're not going to get into, but
32:05he makes really good designs for these
32:06people, presents them aggressively and
32:08interestingly, does it relevant, and
32:09brands are commenting asking for more,
32:11and he's getting work from that. If you
32:12do free work online and it's good,
32:14people are going to come to you for it.
32:15And the second one is the niche niche
32:17playbook. So a good example is the three
32:19chest exercises for men over 50. Take a
32:22thing that already exists and niche it
32:23into one specialty. We had a woman Bella
32:25who was a fitness trainer in Cup 30
32:27recently who was just doing like
32:28menopausal women, women over 50,
32:29workouts for women over 50. Excellent
32:31niche. Tam's right there. And you can
32:32kind of look at it like construction
32:33companies in the Midwest. Whatever it
32:35is, make something specifically for a
32:37qualified audience. There's the idea
32:39content. This is Caroline. She's also in
32:40Cut 30. She's doing a great job just
32:42being like, "Hey, don't overthink your
32:43product." And she makes all these little
32:44videos being like, "Uh, you're
32:46overthinking it. Touchlin just did this
32:47for this or Poppy just did this for
32:49this." Like, this is why concepts
32:50resonate. Often very simple. And she
32:52shows this again and again. And then
32:53would and wouldn't expertise is another
32:55awesome one. I know this. Here's what I
32:57would and wouldn't do inside this niche.
32:59So, 10 things I would buy at Trader
33:00Joe's as a food scientist. And if you
33:03don't know where to go or you're junior,
33:04curation is great to all call out
33:06GradGirl Marketing. I think the name of
33:07that account is cuz she started it in
33:09college. She has an amazing account for
33:11covering what's happening in beauty and
33:12tangential spaces and just kind of like
33:14slightly female leaning marketing
33:16overall any kind of brand. Makes
33:17carousels about them, makes some videos
33:18about them and just sharing all the
33:20stuff that happened is an invaluable
33:21resource even though she hasn't quite
33:22like layered over her expertise as much
33:24yet. That's fine. It's where she's at in
33:25her career. When she chooses to do that,
33:26it's going to be a rocket ship for her.
33:28My friend Nate Rosen, same thing. Has
33:29one called Express Checkout and CPG is
33:31better CPG news than I could ever
33:32possibly research myself. I go to him
33:34for that. You are saving someone time.
33:36You're doing them a service. just a few
33:37formulas I think are great for people to
33:39consider when you're developing your
33:40personal brand. And last, let's talk
33:41about time. Time is a super crucial
33:43aspect here. Everyone thinks about
33:44timing for their personal brand wrong.
33:46This is the framework you should really
33:47think about it. Then 30 days, the first
33:4830 days, you complete 30 days of I did
33:50my two videos a week. I posted on
33:51LinkedIn every day. Whatever it is, you
33:53now in your head go, I can do this. In
33:55100 days, you actually do it. That's
33:57when your brain, this is kind of built
33:58in your routine. You done it for 100
33:59days. You're probably not going to stop.
34:01Consistency matters more than perfection
34:02here. 365 days, one year in, that's when
34:05I would expect to make money. Yeah, we
34:06expect to make a dollar until we were
34:07365 days in. This is delayed
34:09gratification. If you get money before
34:10that, amazing. Two years in, now you
34:12know enough to make a plan. Too many
34:14people are like month three trying to
34:15figure out X and Y. You don't know
34:16enough until you've done it for a year.
34:18Now you started to make some money. Now
34:19you can make a plan. Look at this under
34:21a long time horizon. This is your whole
34:22life. Your personal brand is you for
34:24your entire life. Year three, it's where
34:27I'm at. Stay on the plan. You made a
34:29plan in year two. Are you still staying
34:30on the plan? Is it going as expected?
34:31Are you are you following through? And
34:33if you do five years, this is what I
34:35have now mentors talking to me about.
34:37You can do anything. If you have stayed
34:38five years and promoting yourself
34:40consistently, telling your story,
34:41whether you're getting light views,
34:43whether you're getting heavy, whether
34:44it's really scaled up, it is now
34:45solidified. You can take that wherever
34:47you want. It will help you get whatever
34:48jobs you want. You can use it to
34:49monetize. It exists and it is a
34:51superpower. And if you want to say when
34:53you're at 28, anything is possible and
34:55have consistently done the personal
34:56brand from there. There is no such thing
34:58as too late or too old. There's only I
35:00am not going to put in that same amount
35:02of time that the 23-year-old has to put
35:03in to get the results. Anyway, this is
35:06the art of the personal brand. I'll link
35:08some other content here. Talking for a
35:10long time, so I don't even remember what
35:11I'm going to link. If you have any
35:12questions, you want to workshop your
35:13trajectory, whatever it is, I will try
35:14to respond to as many comments as I can
35:16about that on there. And especially, let
35:18me know if I do a follow-up to this,
35:19what little gaps you'd like pieced in. I
35:21appreciate y'all watching so much. And I
35:23hope that you do this. Hit that 30 days,
35:25100 days, and never stop because it will
35:27truly make a difference in what is
35:29possible for you. Let's go.
35:31[Music]

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