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The Complete Faceless Instagram Theme Pages Course 2026 (FOR BEGINNERS) — Transcript

by Pasha Mogadam · 54,870 words · 7,763 segments · language en · Watch on YouTube

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0:00In the last 30 days, one of my Instagram
0:02pages has grown over 60,000 followers
0:04and made me nearly $10,000. And it'll
0:06continue to grow and make me money like
0:08that every single month. And in this
0:09video, I'm going to give you my entire
0:11step-by-step course for free. And if you
0:13follow it, I guarantee you'll grow and
0:15make money as well. Instagram has
0:17completely changed my life. So, I'm
0:18giving out this entire course for free
0:21just as a thank you for all the support
0:22I've been getting on my Instagram as
0:24well as my YouTube. And also, this is
0:26something that I wish I had access to
0:27myself when I was first getting started
0:29with Instagram. So, pay attention. Make
0:31this video full screen. Grab a pen and
0:32paper for some notes because every
0:34single part of this course has already
0:36been tried and tested across dozens of
0:38different pages in dozens of different
0:39niches and have contributed to millions
0:41of followers and hundreds of thousands
0:43of dollars for my clients in the last 12
0:44months alone. This video is the key to
0:47starting or scaling your own faceless
0:49Instagram theme page business. There's
0:50no fluff, no BS like all the other
0:52videos out there. This course will
0:54purely go over actionable steps that you
0:56could implement right now to begin
0:57growing and making money on Instagram.
0:59So, like I said, pay attention, put the
1:01distractions to the side because I'm
1:02giving you literally everything in this
1:04free course. And if you can't sit down
1:05for a few hours and watch a video that
1:07tells you everything you need to know
1:09about growing and making money on
1:10Instagram, then I hate to break it to
1:12you, but your chances of achieving your
1:13goals are very low. So, without further
1:15ado, let's get straight into it. And if
1:17you don't know me yet, you might be
1:18wondering, you know, who is this guy and
1:20why is he even qualified to teach me
1:22about Instagram in the first place. So
1:24yeah, I'm going to give a quick rundown
1:25of my story, sort of where it all
1:27started for me and how I've managed to
1:29get to where I am today. All right, so
1:31yeah, just a few years ago, I was a
1:34regular college student. I was
1:36completely lost. I had no idea what I
1:38wanted to do with my life. And because
1:40of that, I was just working minimum wage
1:41jobs in my free time. So I was an ice
1:44cream scooper at Cold Stone. If you're
1:46from the US, you probably know what I'm
1:47talking about. I was a lifeguard and I
1:49was also a hotel worker. So these were
1:51the few jobs that I was sort of bouncing
1:54between. But yeah, for all of these
1:56jobs, it was just boring and repetitive
1:58tasks day after day. So whether it was
2:00scooping ice cream, doing dishes,
2:02mopping the floors, staring at water,
2:04like it was all just boring, repetitive
2:06tasks every single day. Nothing changed,
2:08right? And yeah, it was just slave labor
2:11at the end of the day. And it felt like
2:13a monkey could do what I was doing,
2:14which wasn't a good feeling. And also, I
2:17was essentially just trading my time for
2:19money, right? I was, no matter how hard
2:24I was working, getting paid the same
2:26exact amount. So, that was not a good
2:28feeling either. I wanted to be doing
2:30something where I was getting paid in
2:32direct proportion to the amount of work
2:33that I was putting in rather than just
2:35like a fixed amount or a fixed uh
2:37paycheck, per se, right? And overall, I
2:40had little to no freedom, right? I was
2:42getting scheduled at times or days where
2:44it was inconvenient to me, where it
2:46conflicted with my own personal
2:47schedule. Uh, but I didn't have a
2:50choice, right? I had a boss and, you
2:51know, he expected me to do certain
2:53things and I couldn't necessarily live
2:55or do things on my own terms because of
2:57these jobs. All right? And most
2:59importantly, the thing that bothered me
3:00me the most was that I knew I wasn't
3:02living up to my full potential deep
3:04down. Right? I knew that I was meant for
3:06more than just doing these boring
3:08repetitive tasks every single day and
3:11that there was a lot more potential
3:13untapped inside of me for me to go and
3:14do bigger and better things. And at the
3:18same time as I was feeling all of this
3:20different feelings about what I was
3:22doing with my work, I would also see
3:24people my age online who were doing cool
3:28stuff, right? They were building
3:30businesses. They were traveling the
3:32world with their friends. They were
3:33making lots of money. They were having
3:35all these cool experiences and I was
3:37like, I want that, right? I mean, I
3:40didn't see these people on the other
3:41side of the screen as any better than
3:42me, as any more capable than me, as any
3:45smarter than me or harder working than
3:46me. So, I was like, if they can do it,
3:49why can't I, right? That was my mindset.
3:52And something that I noticed, like a
3:53pattern is that all these people were
3:55doing online stuff, right? Online
3:57business stuff. So, I figured that's
3:59what I had to learn more about because
4:01at this point, I had no idea about any
4:03of that. So I started um that was my
4:06foot in the door and that's what sort of
4:07piqued my interest or curiosity and got
4:09me learning about that. So um that is
4:12when I started to figure out how to make
4:14money online, right? And to put a long
4:16story short, I tried lots of different
4:19businesses and some made me a little bit
4:23of money but most of them failed and I
4:26actually lost money. I tried stuff like
4:28drop shipping, Amazon FBA, YouTube
4:30automation, trading, um, all the common
4:34stuff that you hear people talk about.
4:35Like I tried those things and it just
4:38didn't work out for me, right? And I
4:40kept pushing. I It was discouraging to
4:42be honest. I was spending time and
4:43energy, just wasn't getting anything out
4:44of it. But I knew that I couldn't just
4:46give up and settle for less, right? So
4:50that is when I stumbled upon Instagram
4:52theme pages because I was looking for
4:54something where I didn't have to show my
4:56face which was really important to me. I
4:57wanted to sort of stay behind the scenes
4:59but still leverage, you know, the
5:01digital gold rush, let's say, or all the
5:04opportunities online. So yeah, I saw
5:06Instagram theme pages. I didn't need to
5:07show my face. I could build a business
5:09around something that I actually cared
5:11about and was passionate about and
5:13positively influenced others while
5:14making money on the back end. And it was
5:17also through Instagram directly. So I
5:20was already familiar with the platform.
5:21I already used it all the time just
5:23scrolling on reels. And I saw all the
5:26time like other videos on my feed about,
5:29you know, different topics where it was
5:32faceless theme pages, right? And no one
5:34was showing their face. So I saw saw
5:36those videos. I'm like, you know,
5:38instead of just consuming those videos,
5:39I could instead create it and actually
5:42make money off of Instagram rather than
5:43just wasting my time. All right. So
5:46yeah, I decided to dedicate myself
5:50towards that business once I saw the
5:51potential for it and I pretty much put
5:55my foot forward, put my foot on the gas
5:56and started really working towards it.
5:58Right? So fast forward 5 months, I had
6:02grown a little bit of a following. I had
6:04gotten to 20K followers and
6:08it was a decent start. Although I
6:11definitely plateaued. I think at this
6:13point in the screenshot I was starting
6:14to lose followers. I think I got a
6:16little bit lucky at the beginning. You
6:18know, got a couple viral reels and that
6:19like carried all my followers, but then
6:21I didn't know how to maintain that. So,
6:24I was definitely stuck. I wasn't making
6:26any money at this point. I had no idea
6:28where to start when it came to
6:29monetizing my page or how to, you know,
6:32actually turn this into a business. And
6:36yeah, I just I was lost. I didn't know
6:38what the next steps were. I tried
6:39watching YouTube videos trying to figure
6:40out how to continue growing and how to
6:42make money and how all this works, but
6:45it didn't give me the answers that I was
6:47looking for. It was very surface level
6:48stuff. So, um, I continued to try I did
6:51my trial and error, you know, trying
6:53things myself um to see if I could
6:55figure it out, but, you know, it it just
6:58wasn't working out the way that I wanted
6:59to in the amount of time that I wanted,
7:01right? So, I figured, you know, this
7:03isn't working. I need to figure
7:04something else out. And that's when I
7:06decided to take a big leap. probably the
7:08biggest leap of my life which was
7:10investing most of my money into my first
7:12mentor. So this is the screenshot of the
7:15invoice once I paid it. It was two and a
7:17half thousand pounds which is 3.1K USD I
7:21believe and I think in my bank account
7:23at the time I was like 18 so I had I
7:26don't know I had like 3.5K 3.6K from all
7:29the jobs that I was working I was saving
7:31up and yeah this was definitely a big
7:35decision. It was uncomfortable and I was
7:38scared to be honest. I wasn't fully sure
7:40if it would work out, but I didn't see
7:42it as having any other choice. I knew
7:44that I wasn't just going to like settle
7:46for not figuring it out and just
7:47continue to be stuck and stay in the
7:49same position. So, I decided to do this,
7:51right? And fortunately, it turned out to
7:53be one of the best decisions that I have
7:55ever made in my life. And I'm lucky I
7:57got a good mentor. I had someone to show
8:00me the ropes, someone who was in the
8:01position that I wanted to be in, who I
8:02could learn from directly. And that's
8:05what set me off in the right direction.
8:07So, fast forward a couple months from
8:09there, I hit my first 100,000 followers
8:12on Instagram, and I also started to make
8:14$2,000 a month through my page. All
8:16right. So, yeah, instantly I was able to
8:20understand the algorithm, viral content,
8:22you know, how to post content that
8:24actually gets views, that actually
8:25brings me the followers, and I had seen
8:28results quite quickly from making those
8:30changes. And then also I started to make
8:33some of my first decent money online.
8:35Like I had never been making 2K a month
8:37before. So as soon as I started making
8:39that through my page, I was like, damn,
8:40you know, this is this is good. This is
8:42this is a good start. And now I have the
8:46proof of concept. I have the belief in
8:47myself. I really just got to put my foot
8:48on the pedal and go all in on this,
8:50right? So that's exactly what I did. And
8:53I haven't looked back over the c past
8:55couple of years. And fast forward till
8:58now, I've scaled a consistent 20 to 30k
9:00months. And I'm essentially living the
9:02life that I initially wanted to when
9:04back when I was working at Coldstone,
9:06for example. I have complete time
9:07freedom. I have complete location
9:09freedom. I have financial freedom, at
9:10least for a 21-year-old. Like, no, I
9:12can't buy a private jet or a yacht or
9:15anything like that, but I have as much
9:17freedom that any 21-year-old could
9:19possibly imagine. Like, I could go
9:21traveling. I can buy anything that I
9:23want essentially. I could get my parents
9:25nice gifts. I can, you know, get new
9:27equipment for whatever I'm doing for my
9:29work. I can invest. I can do whatever I
9:31want to be honest. And I don't say that
9:33to be like, "Oh, look at me. I'm so much
9:34better than you." I say it because it
9:37should be inspiring. You know, I didn't
9:40start with all this with the life that
9:42I'm living now, right? I started like
9:44probably most of you guys watching this
9:45video. So hopefully that inspires you
9:47that it's possible and that you could do
9:50yourself if you really dedicate
9:51yourself, right? So yeah, I'm blessed.
9:53I'm grateful. I live a good life now. I
9:56am I'm happy for where I've gotten to,
9:59but obviously I still have bigger goals.
10:01I still have more milestones to achieve,
10:03and we're still on the journey, right?
10:04It's a never- ending journey. So, yeah,
10:07aside from that, I've also helped over a
10:09hundred others now do the same as what
10:11I'm doing with my Instagram pages. So,
10:14on the screen, you could see all of or a
10:17portion of the clients that I'm
10:18currently working with. So, yeah, this
10:21is Brandon. He went from 0 to 700,000
10:23followers almost. Within nine months,
10:25he's making 5 to 6K a month. This is uh
10:28Michael. This is Matias. Also, Matias,
10:31Armstrong, Allen, also Armstrong, Peter,
10:34Jenna, Tim, Colin, Ron, and I have
10:37dozens and dozens and dozens of other
10:39people that I'm working with where you
10:41could see on my Instagram profile, pos.
10:44I document all of this stuff who I am
10:46directly working with, who are learning
10:48from me, right? So over the years, you
10:50know, through my own trial and error,
10:51through my own investments, I've
10:53invested over tens of thousands of
10:54dollars at this point to like other
10:55mentors, masterminds, coaches, courses,
10:58whatever. Um, you know, I've managed to
11:01get to a pretty solid position within
11:03this business, right? And over the
11:05years, from what I've learned, I've been
11:06able to transfer those lessons down to
11:08others, transfer that wisdom down, and
11:10help other people get to where I'm at.
11:13All right? So yeah, that is essentially
11:18the result of all the strategies that
11:20I've learned over the past years. And
11:22that's exactly what I'll be breaking
11:24down for you guys today in this free
11:25course. So everything that took me from
11:28all the way to the beginning, the humble
11:30beginnings when I was, you know, working
11:32at the minimum wage jobs, everything
11:35from starting here to getting to where I
11:37am to now is all going to be laid down
11:39in this step-by-step course for you
11:41guys. All right. So, every step of the
11:43process, I'm going to lay it out for you
11:44so you could see how this transition was
11:47made and how I've managed to get to the
11:50point where I'm at now. All right. So,
11:52yeah, without further ado, no wasting
11:54any more time. Let's just get straight
11:56into it. Let's figure out what theme
11:58pages even are in the first place. All
12:00right. So, what actually are faceless
12:02Instagram theme pages? Before we could
12:04dive into all the juicy stuff, it's
12:05really important to understand the
12:07foundations, what this business actually
12:08is, and how exactly it works. All right.
12:11So to put simply, faceless Instagram
12:13theme pages are simple Instagram pages
12:15where the owner doesn't show their face
12:17or reveal their identity. All right,
12:19these pages focus entirely on a specific
12:21theme or a specific topic. So you could
12:24see a few examples that I have on the
12:26screen or on the whiteboard here. This
12:28page is called wealth. This is one of
12:30the most prominent theme pages in the
12:31space and it is about the wealth topic
12:34or theme you could say, right? About
12:37money. So if you were to click on this
12:38page and scroll through all the content,
12:40you'll see that all has to be related to
12:42wealth, money, millionaires, you know,
12:45innovations, new products, anything to
12:47do with money or wealth is what this
12:50page is about, right? And if we were to
12:52look at this one, alpha motivation zero,
12:54um it's all about motivation,
12:56motivational quotes and spot
12:58inspiration, you know, mo uh
13:00motivational figures that people look up
13:02to and sending motivational messages
13:04through reals, right? That's what this
13:06page is about. And then this one,
13:07entrepreneurs on IG. You, as you can
13:10might guess, the home of entrepreneurs,
13:12anything to do with entrepreneurship,
13:14you know, CEOs, you know, the big guys,
13:16Elon Musk, um, Mark Cuban, Kevin Ori,
13:20maybe the Shark Tank people like, um,
13:22anything to do with entrepreneurs on
13:23this page, right? So, as you can see,
13:26it's very similar to the concept of
13:28personal branding where someone, you
13:29know, shows their face and they talk
13:31about specific topics and they have like
13:32a certain branding, but these are
13:34obviously faceless. So, there's no one
13:36identity or person attached to these
13:38pages, yet they're still posting about a
13:40specific concept or theme. All right?
13:43And there's all different types of
13:44themes out there, all different types of
13:45pages that are out there and have grown
13:47huge followings and are making money.
13:49But here are just a few examples that
13:50I've put here on screen so you can get
13:52an idea of what these pages even are in
13:54the first place. Okay. So, now that you
13:57understand what theme pages are, let's
13:59go over how they work, right? And it's
14:02very, very simple. There's not many
14:03moving pieces at all. You could grow an
14:06online audience and get attention by
14:08posting content on Instagram. And then
14:10you convert that attention into cash
14:12through various different monetization
14:14methods such as digital products,
14:16newsletters, paid promos, brand deals,
14:18etc. There's several different ways to
14:19monetize an audience once you've built
14:21one. All right, so it's very simple.
14:23There's two main pillars. It's getting
14:25attention, right? building an online
14:27audience and then converting that
14:29attention, turning that online audience
14:30and that attention that you're getting
14:31into income through various different
14:33monetization methods. That's literally
14:35the main pillars of how it works.
14:37There's no complicated steps or things
14:39that are out of your control. It's it's
14:41really that simple, right? Not saying
14:43it's easy, but it's that simple. Okay.
14:46And now let's just quickly go over why I
14:49believe theme pages are the best online
14:51business opportunity in 2025. Obviously,
14:53I'm a little biased. This is what I do.
14:55this is what's worked for me, but this
14:57is genuinely my beliefs and what I
14:58think. All right? And it's you can't
15:00like you can't disagree with these
15:02points here. These are facts. So, you
15:03don't need to show your face. That is
15:05one of the most beautiful parts of this
15:06business. I'm sure a lot of you guys
15:08don't want to be cringey influencers,
15:09you know, filming your day 24/7 and
15:12having to do dances from in front of the
15:13camera. This business allows you to
15:16still get the benefits of the
15:18opportunities online, but without having
15:19to sacrifice, you know, showing yourself
15:21and um revealing your identity. And if
15:24you're a reserved person like me, that's
15:26a very important thing. And then two,
15:29it's also very beginner friendly. Like
15:31there's very little moving pieces. As I
15:32just demonstrated before, it's all about
15:33just getting attention, building an
15:35online audience, and converting that
15:36attention. That's really what it comes
15:38down to. In other businesses such as
15:40like drop shipping, for example, it's
15:41like you have to find the product, you
15:44have to build the website, you have to
15:46find suppliers for the product, you have
15:48to know how to do customer service for
15:49your product. There's all these
15:51different moving pieces that are
15:52involved. and typically takes a lot
15:53higher level skills that a beginner
15:55wouldn't know how to do successfully.
15:57All right. Also, you don't need any
15:59fancy tech skills or any other highle
16:01skills. So, you don't need to worry
16:02about like fancy websites or funnels or
16:04anything like that. And also, it's
16:06essentially zero dollars or very minimal
16:08startup costs. All you need is Instagram
16:11and a Wi-Fi connection, which leads to
16:12my next point. It's just low barrier to
16:14entry. Anyone can get into this business
16:16if they wanted. There's nothing holding
16:18you back. like you already have
16:19Instagram which is free and there's all
16:21these different um platforms out there
16:23where you can begin creating content for
16:25free as well. And for example, if you
16:27wanted like a Cap Cut premium
16:28subscription, I believe it's like $7 or
16:30$12 a month. It's it's nothing,
16:32especially compared to other businesses
16:33where you have to invest thousands of
16:35dollars upfront in order to actually
16:36compete in the market. All right. And
16:39also just the overall familiarity with
16:41Instagram. Like I guarantee you already
16:43use Instagram for hours a day anyways,
16:45just sort of consuming content,
16:46following your friends. So, you're
16:48familiar with the platform. You know how
16:49it works. You know where to find
16:50profiles, how to search things up, how
16:52to post, you know, pictures or whatever.
16:54So, you're already familiar with the the
16:56platform. It's nothing new. It's and the
16:58the mindset is just using it as a
17:00producer rather than a consumer. So,
17:02instead of, you know, spending hours a
17:04day scrolling on reels, wasting your
17:06time, using that same platform to begin
17:08posting and uploading content as a
17:10producer and beginning to make money
17:12from it instead. All right. And lastly,
17:14one of my most favorite points here is
17:16that it's a business plus a passion
17:19project. All right, you get the best of
17:20both worlds. So, not only do you get to
17:23choose something that you're interested
17:24in, something that you're passionate
17:26about, and you know, post about that
17:29sort of stuff and make a positive impact
17:31and build an audience around that. You
17:33also get to build a business and
17:34monetize it off the back end, which is a
17:36luxury that not many other businesses
17:38can say they have. They don't have the
17:40best of both worlds, right? If you want
17:41to do trading, if you want to do drop
17:42shipping, like is it really fun to stare
17:44at a screen and look at charts all day?
17:47Like, no. Is it fun to talk with Chinese
17:49suppliers and building websites and
17:51doing all this stuff? No. Like, they're
17:53they're not fun. And people do it only
17:55to make money. Whereas with a business
17:56like this, you get to make money as well
17:58as pursue something that you're
17:59passionate about as well, which makes it
18:01a lot more sustainable. Makes it a lot
18:02easier to show up on those days where
18:04you're not motivated or you don't feel
18:05like working because it doesn't feel
18:06like work. All right. So, now that we've
18:09gone over what theme pages are, how they
18:11work, and why it's such a great
18:12opportunity in 2025 and beyond, now
18:15let's go over the first step, which is
18:17picking your niche. All right, so step
18:19number one is to pick a profitable
18:21niche. Before you can go on to the other
18:23steps like growing and monetizing your
18:24page, it's important to understand how
18:26you could pick a niche and how to make
18:28sure you choose the right one for you.
18:30Okay, so first off, why is it even
18:32important to pick a niche in the first
18:33place? Well, first it allows you to
18:35attract a specific audience, which by
18:38extension opens up better monetization
18:40opportunities for your page and also
18:42sets your page apart from all the
18:44others. All right, it goes with a quote,
18:46if you try to serve everyone, you'll end
18:48up serving no one. So, for example, if
18:50you try to make a page that serves
18:54everyone and all different types of
18:55niches and all different types of
18:56people, you're going to end up not
18:58attracting or resonating with any
19:00individual person, right? Since it's so
19:02all over the place. So that's why it's
19:03important to pick a niche, right? You
19:05want to build an audience of people who
19:06actually resonate with you, your page,
19:09your brand, and you want this group of
19:12people to have things in common because
19:14it just makes your whole life a lot
19:15easier later down the line. All right,
19:18so now that you understand why it's
19:19important to pick a niche, we could go
19:20over the five different variables to
19:22consider when picking a niche. Okay, so
19:25firstly, you want to look at audience
19:26demand. So you want to make sure that
19:28the niche you're choosing actually has
19:29demand for it, right? You don't want to
19:31create a niche in the in the typewriter
19:34niche where probably no one in the world
19:35cares about. And also, it's important to
19:38look at the monetization potential. So,
19:40it's important when picking a niche to
19:42decipher whether the niche that you're
19:44choosing actually has good monetization
19:46opportunities um or not. At the end of
19:48the day, all theme pages can be
19:49monetized, but with that being said,
19:51other ones can be monetized a whole lot
19:53better than others, and we'll go over
19:55exactly why that is in a second here.
19:57Also, you want to consider your personal
19:59interest. So, you want to be um starting
20:02or picking a niche in something that you
20:04actually have interest in. Like, you
20:05don't want to just choose makeup. If
20:07you're a dude and it's like you have no
20:08interest in makeup, you have no
20:09knowledge about makeup, but you're
20:10choosing it because you know you can
20:12make money off it. Like, it's just not
20:14sustainable. It's not a smart move.
20:16Choose something that you have interest
20:17in. All right? Trust me, it makes it a
20:19whole lot easier. Also, content creation
20:22ease. This is a big one that a lot of
20:23people don't think about. Um, most
20:25content to create on Instagram is
20:27honestly really simple and anyone can
20:29learn how to do it within a couple days.
20:31But there are some niches where the
20:32content or where the, you know, highest
20:35performing pages within that niche have
20:37like really advanced, highlevel,
20:39complicated content, right? Where it's
20:41like hard to replicate. So, if that's
20:42the case, there's only a few niches like
20:44that, then it's a good indicator that
20:47that may not be the best niche for you
20:48to get into. And lastly is the
20:50competition quality. So, you want to
20:52take a look at the competition in the
20:53niche and evaluate it to see whether
20:55it's a smart move to go into or not,
20:58right? And we're going to cover this in
20:59a second. So, here are some questions
21:01that you could ask yourself regarding
21:02these five variables here, right? And
21:04the goal is to be able to say yes to all
21:06of these questions. So, is there a large
21:08enough audience interested in this
21:10specific topic or theme? Can this niche
21:12make money or does this niche attract
21:14highquality viewers? Are you genuinely
21:16interested in the topic or at least
21:18curious enough to stay consistent? Can
21:20you consistently create content in this
21:21niche? And are there gaps that you can
21:24fill in the market with better content
21:25or unique angle? Right? If you could
21:27answer yes to all of these questions,
21:30then you found a great profitable niche
21:32for your page. All right? So, the goal
21:35is to be able to say the yes to all
21:36these questions. And if you do, that's a
21:38good indicator that it's a good niche
21:39and that you're all good to go. And if
21:41you say no to one of these questions,
21:43you might want to re re-evaluate your
21:44choice and go ahead and find a niche
21:46that you can say yes to all these
21:48questions. Okay, so next up, something
21:51that's important to consider and keep in
21:53mind is that you want to avoid niches
21:55like memes, pranks, catching predators,
21:58car crashes, etc. I see so many people
22:00asking questions about this or trying to
22:02build pages like this. Like, trust me,
22:04guys, don't do it. It's not smart. It's
22:06not sustainable. And although you might
22:08be able to get lots of views or like
22:09gain a following with this type of
22:11content, it's it's just not good. Even
22:14if you do gain a following, it's a
22:15quality following and you're not going
22:16to be able to make much money with it at
22:18all. All right, these are entertainment
22:20niches. At the end of the day, it's best
22:22to choose a f a high value niche
22:24instead. So, for example, finance,
22:27investing, AI, mindset, stoicism, faith,
22:29athletes. There's all sorts of highv
22:31value niches out there. So, for example,
22:33this is a calisthenics niche, right?
22:36This is where this page is attracting
22:38people who are wanting to educate
22:39themselves. They're wanting to learn
22:40about calisthenics and it's just
22:43attracting a high quality viewer rather
22:45than someone who follows a precatching
22:47page. You know what I mean? That could
22:49just be again a 13-year-old girl or like
22:52an 80-year-old grandpa for those types
22:53of pages. You know what I mean? And the
22:56reason why high value niches are
22:57important is because they attract a high
22:59quality audience who are actually
23:00potential customers. Whereas niches like
23:02pranks or preds attract a lowquality
23:05audience who most likely aren't going to
23:07be potential customers, right? So, it's
23:09a really big thing to keep in mind. You
23:11want to make sure the niche that you're
23:12ch choosing actually attracts a
23:14high-quality viewer and someone who
23:15could actually be a potential customer.
23:17Okay. Again, makes your job and your
23:20life a whole lot easier down the line
23:21when it comes to monetizing this page
23:25and the niche that you chose. All right.
23:27So, next up once you've chosen your
23:29niche is to do niche research. So, it's
23:32really really important to do in-depth
23:34re niche research. And the reason being
23:35is because it's really helpful to
23:37analyze existing successful pages in
23:39your niche. By doing this, you won't be
23:41building your page blindly with no point
23:43of reference. Instead, you'll have a
23:45good idea of what works and you could
23:46use that insight as inspiration for your
23:48own page. All right? Simply, you want to
23:50get a, you know, a good feel of what
23:53existing high-erforming viral pages in
23:56your niche look like. That way, when you
23:57go to build out your own page, you're
23:59not just going into it blind. not having
24:01any idea like what you should be doing
24:03or what to look out for or any of that,
24:04right? By doing the research ahead of
24:06time, it really really helps you. Okay,
24:09so now here is a three-step process on
24:12how you can do effective niche research.
24:15All right, so first off, you're going to
24:16want to search relevant keywords and
24:18hashtags within your niche into the
24:19Instagram search bar. So, for example,
24:21if you're in the entrepreneurship niche,
24:22you could search hashtags like
24:23entrepreneur, small business, and
24:25startup stories. And then just sort of
24:27click around the pages that you see.
24:28Click to see the posts, the reels.
24:31Scroll through these pages and you're
24:32going to find a bunch within the niche
24:34that you're interested in. All right.
24:36And then next, you want to you're going
24:37to want to create three separate lists
24:39and start writing down all the pages
24:42that you find. All right? So the first
24:45list should be small pages. The next
24:46list should be medium-sized pages. And
24:48the last list should be big pages.
24:50Right? So organize the pages that you
24:52find in your research into these three
24:53lists. And once you have these three
24:55lists, you want to check each page on
24:57this website called socialblade.com.
24:59If you don't already know SocialBlade,
25:01which you should, it is the best free
25:04analytics tool for Instagram. All right,
25:07it you could type in a username of any
25:09page and it will give you all the
25:11valuable insights about that page,
25:13right? Like how many followers they're
25:14gaining per day, how many followers
25:16they're gaining per month, um their
25:17engagement rate, how many times they're
25:19posting per day. Literally any thing
25:21that you would want to know about the
25:22page, it tells you in that website. All
25:23right? and it's free. So definitely
25:25check it out if you haven't heard of it
25:26already. And then once you have this
25:28list of three u once you have these
25:30three separate lists of pages in
25:31different um size ranges, you're going
25:33to want to remove any dead pages, which
25:36essentially means some of the pages that
25:38you find might be losing followers, for
25:41example. You know, you'll see it where a
25:42big page maybe 400,000 followers. You
25:44see it on the surface, it looks good,
25:46but it's actually losing followers,
25:47right? For whatever reason, maybe the,
25:49you know, person isn't taking it
25:51seriously anymore. or maybe they sold it
25:52to someone someone else who has no idea
25:53what they're doing. But obviously, you
25:55don't want to be getting inspiration or
25:56insight from a a page that's losing
25:58followers. So, remove all the pages that
25:59are losing followers. Remove the pages
26:01that look like, you know, they've bought
26:03followers or or look like just, you
26:07know, trash pages that you want to want
26:08to get inspiration from, or remove ones
26:11that, let's say,
26:14have low engagement rates like 0%.
26:15You'll be able to see on SocialBlade.
26:17All right. And once you remove all these
26:18dead pages, you're going to want to
26:19reorganize the list to make the fastest
26:21growing pages at the top. All right? So,
26:24take the three lists, remove all the
26:26dead pages, and organize them um
26:28according to SocialBladed Blade to the
26:30pages that have gained the most
26:31followers over the last 30 days. Right?
26:33This is going to allow you to see the
26:34most viral, high-erforming pages in your
26:38niche. And that's just really, really,
26:39really going to help you when it comes
26:41to creating your own page within that
26:42niche. You'll know what to look out for.
26:44You'll know who to get inspiration from.
26:46because at the end of the day, there's
26:47no need to reinvent the wheel. Simply
26:49look at what's already working for other
26:50people and uh put your own unique spin
26:53on it, right? That's the name of the
26:54game. So, as you're doing niche
26:56research, you're going to want to ask
26:57yourself a few questions here and take
26:59some notes on them. So, for example,
27:01what's their username? What's their
27:02logo? Their SEO name, their bio, their
27:04color scheme/branding, the type of
27:06content that they're posting, how often
27:08they're posting, what hashtags they're
27:09using, how many hashtags they're using,
27:11what their captions look like, how many
27:12pages they follow, what highlights they
27:14have. just look at all these different
27:15details or variables within their page.
27:18And by doing this, analyzing and taking
27:20note of these things, it's going to help
27:21you get a better understanding of your
27:23niche and what successful pages within
27:25your niche look like. Doing this will
27:26give you ideas and inspire you when
27:28you're building out your own page and
27:29your own brand. That way, again, you
27:31could take insights from the highest
27:33performing, most viral pages within your
27:34niche, and that's going to help you a
27:36lot more rather than going to into this
27:38blindly, not knowing any point of
27:41reference at all. All right. And the
27:43last point for here guys is I know this
27:45seems boring and this t takes some work.
27:47It might seem like some tedious busy
27:48work that's unimportant, but I cannot
27:50emphasize the importance of this step
27:52enough. This is going to set the
27:53foundations for your page and make sure
27:55that you see the best results in the
27:56shortest amount of time. So don't take
27:58the easy way out and just skip over
28:00this. I know it might be tempting. You
28:01might just want to go over to the next
28:02step. But please make sure that you do
28:04this. It's really really important. A
28:06lot of people overlook this and
28:07underestimates it. important importance
28:10and this is what's going to give you
28:11that competitive edge, right? Because
28:13this is the stuff that's like going the
28:14extra mile, taking the extra step, the
28:16stuff that most people aren't willing to
28:18do. And because of that, you're going to
28:19have a huge competitive advantage. Like
28:21I guarantee 99% of people out there who
28:24run theme pages in certain niches.
28:26They're not going above and beyond doing
28:27the niche research. You know, they're
28:28not studying the highest performing
28:30pages within their niche. And because
28:32you're going to do that, you're going to
28:33have information and insight that these
28:35other pages don't have, which you could
28:36use your to your advantage and make
28:38better, more informed, more rational
28:39decisions moving forward with your page,
28:41which will allow you to stand out and
28:43beat the competition. Right? That's what
28:44it comes down to. And by doing this
28:46niche research, that allows you the
28:47opportunity to get the best results in
28:49the shortest amount of time possible,
28:50which I'm sure is what you want. So,
28:52don't be a fool. Don't skip it. Please
28:54just take the step and do it. All right,
28:56that is it for this first step. Now,
28:58let's move on to step two, which is
28:59going to be actually setting up your
29:01page. All right. So, once you've picked
29:03your profitable niche, the next step is
29:04to then properly set up your theme page.
29:07And a big concept in terms of setting up
29:09your theme page the right way is
29:10understanding profile optimization. So,
29:13let's get straight into it. Optimizing
29:15your profile is extremely important
29:16since it's the first impression of your
29:18potential followers when they click on
29:20your profile. The goal is to maximize
29:22the conversion rate of people who land
29:24on your page or click on your profile to
29:26people who actually end up following
29:28your page. All right? So, think about it
29:30as sales, guys. You need to sell the
29:32viewer or the person who's clicked on
29:34your page on why they should follow your
29:36page, right? There needs to be something
29:38that happens psychologically that makes
29:40the viewer feel like they should
29:41actually follow your your page once they
29:43click on it rather than just clicking it
29:45clicking away without pressing follow.
29:47Right? That's really really huge. Think
29:49about it like on Amazon, right? On
29:51Amazon, if you go and click on a
29:53product, for example, there's going to
29:55be all these different things in the
29:57product page trying to get you to buy
29:59the product, right? The description, the
30:02um the pictures, there's going to be
30:04reviews on the page, right? There's
30:06going to be every little detail that
30:07they're trying to do to turn you from
30:08someone who's just clicked on the
30:09product to someone who buys the product,
30:11right? So, they're trying to sell you.
30:13Think about this the same way you're
30:15trying to turn someone who clicks on
30:18your page or just checks out your
30:19profile to someone who actually follows
30:21your page. That's your sale, right? So,
30:23there needs to be certain variables of
30:24your page that you pay attention to in
30:26order to maximize this conversion rate
30:28between viewers to followers. And that's
30:30what we're going to be going over in
30:31this step here. Okay. So, there's six
30:33total variables when it comes to profile
30:35optimization. The first is the username,
30:38then the logo, the SEO name, the bio.
30:41These are the four most important, which
30:42is why they're underlined. And then
30:44other ones that you can take into
30:45consideration are the highlight covers
30:47and the real covers. All right. So,
30:49something that I want to note is if you
30:51see a page that's getting lots of views
30:53and reach, but they're not gaining many
30:54followers, it's most likely because
30:56their profile isn't properly optimized.
30:59So, either they need to go back and
31:00change one of these or multiple of these
31:02things to make their profile more
31:04optimized and more highly converting
31:07from a viewer to a follower. Okay, so
31:10these are the six main variables and
31:11these four are the most important which
31:13is what we're about to go over now. All
31:15right, so the first thing that we're
31:16going to go over is creating your
31:18username. Okay, this is the very first
31:20step and it's very very important since
31:22this is going to represent your entire
31:24brand. So you need to make sure it's
31:25thought through and you need to make
31:27sure it's a good name. Okay, you want to
31:29make it here are just some rule rules of
31:31thumbs or let's say principles to keep
31:33in mind. You want to make sure that it's
31:35something short, sweet, and easy to
31:36remember. And of course, make sure that
31:38it is relevant to your niche. You know,
31:40you don't want it to be out of alignment
31:42with your niche. It just doesn't make
31:43sense. And also try your best to avoid
31:46using periods, underscores, or any
31:48numbers. It's ideal to come up with one
31:50that's clean and original. And you know,
31:53I'm not saying it's impossible to grow
31:55and go viral and make money with a page
31:57that does have a dot, underscore, or
31:58numbers, but like I said here, it's
32:00ideal to come up with a clean,
32:02aesthetic, original username that's not
32:04already taken. Okay. So, here is a
32:07formula that you could follow in order
32:09to create a professional high-quality
32:11username. So, the best way to create a
32:13good username is to brainstorm two
32:15keywords and then to combine them
32:17together to see what fits, right? The
32:19first keyword should be relevant to your
32:20niche. So, for example, if you're in the
32:22motivation niche, it could be like
32:23motivation, motivated, motivational,
32:25hustle, hustler, hustling, inspire,
32:27inspiration, etc. And then the second
32:29keyword could be a noun or objective
32:31that actually matches your brand. So,
32:33for example, Kingdom, Prime, Club,
32:36Circle, Elite, Hub, Magnet, Society,
32:39Nation, Click, Squad. You could
32:40literally combine any version of these
32:42together. You'll have to try it a couple
32:44times to see what's available and just
32:46find one that fits, right? Find one that
32:48fits the criteria that I mentioned
32:50earlier. Make sure it's short, sweet,
32:52easy to remember, and make sure it's
32:53relevant to your niche, right? So, this
32:56is just a rule of thumb to go about
32:57creating a professional username. You
32:59could just pair some of these together.
33:01And then also, you know, you you might
33:03find that some of these main key words
33:05are already taken. So, you can just look
33:07up synonyms of these words and just keep
33:08trying and finding pairs until you find
33:11a good one. And also, keep in mind, this
33:14is not the only way to do it, guys. This
33:15is just what I found to be an effective
33:17way is combining two keywords. You could
33:19also try and find like just one word.
33:22like it might be really really tough
33:23because you know one word Instagram
33:25usernames are very rare. But something
33:27that I've seen people do is they like
33:28look up a cool like Greek word that has
33:32a meaning in English that people usually
33:35don't think of or say, but it like
33:37sounds cool and it's a one-word name
33:39that a lot of people like haven't
33:41necessarily already taken, right? So
33:44that is an option that you have as well.
33:46But the two keyword formula is also
33:48probably the all reliable. You could put
33:51it that way. Okay. And obviously with
33:54the amount of help AI has aided in this
33:58whole process of creating the page and
33:59literally every step of this process
34:01that I'm about to go over in this
34:02course, you could use AI to help you
34:04with the username as well. So you could
34:05literally just copy and paste this
34:06prompt. You could say, I'm looking for a
34:08clean and original username, uh,
34:10Instagram username for my faceless theme
34:12page brand. My niche is, and then insert
34:15your niche. The username should be
34:16short, sweet, easy to remember, and
34:18ideally roll off the tongue. Since many
34:20usernames are already taken, I want to I
34:22want something unique. It should consist
34:23of two relevant keywords that make sense
34:24in the context of my niche, for example.
34:27And then you can insert some usernames
34:28that you like right below. That way it
34:30can it can get an idea of like sort of
34:32the vibe or the yeah the vibe that
34:34you're going with with your username,
34:36right? And then it's going to give you
34:39tons of different options. You could
34:40say, "Give me a list of 10, give me a
34:41list of 20." Some might be taken, some
34:43might be trash, but you know, this is
34:45going to give you a good starting point.
34:46it might spark some ideas and give you
34:48some inspiration and point you in the
34:50right direction in terms of finding your
34:51username. All right, so you could use
34:53this prompt and then also if you're
34:54still struggling even after using AI,
34:56you could also use an AI website called
34:59namex.com. So to be honest, I'm not too
35:02familiar with this website myself. I've
35:04never needed to use it. I always find
35:05good usernames on my own, but I've also
35:07heard within my network that they found
35:10um good results in terms of using this
35:13website to find usernames. All right,
35:15it's AI generated usernames and I'm sure
35:18you could give it some keywords the same
35:19way with chat GBT, right? So you can
35:21give that a try if you're still
35:22struggling. So now um once you find a
35:27good username, obviously you need to
35:28make sure that it's available, right?
35:30Sometimes people struggle with figuring
35:32this out and they sort of just like look
35:33it up on Instagram. But sometimes even
35:37if you don't see it in the search bar,
35:38like it doesn't mean it's available.
35:40Sometimes they're just they're taken but
35:41they don't show show up in the search
35:43bar. So, here's the best, most reliable
35:44way to figure out whether a username is
35:46available or not. You're going to want
35:48to click on add Instagram account,
35:50obviously within Instagram, and then
35:52click create new account. And then what
35:54you're going to want to do is type in
35:55your username. If it's red, that means
35:57it's taken. It'll say a user with that
36:00username already exists. And if it's
36:01green, that means it's available. All
36:02right. So, obviously, this is like a
36:04general username that's obviously taken.
36:06And then this one's like more unique and
36:09that's why it shows up as the green
36:11check mark. So, um, yeah, what I would
36:13do, guys, I would just make a list of
36:16like the 10 most favorite usernames that
36:18you have and go ahead check the
36:20availability, see which ones are red,
36:22see which ones are green, and then
36:23you'll want to decide between the best
36:25green ones, right? And then you can go
36:26with that username. Okay, so that's how
36:28you check the username availability.
36:31Next up, my phone's ringing. I don't
36:33know why it's not on do not do do not
36:34disturb. Anyways,
36:37here are some good username examples
36:38just so you can get an idea of like some
36:42good ideal optimized usernames to get
36:44inspiration from, right? New
36:46mentalities, energized motive, right?
36:48Example, mindset sculptor. So, you could
36:51see all of those have in common the
36:53criteria that I was talking about
36:54earlier. They're short, sweet, they're
36:56easy to remember, and ideally, like I
36:58said, you want to have them roll off the
36:59tongue. So, new mentalities, like that's
37:01not a tongue twister. It's not hard to
37:02say. It's very memorable. Right? Example
37:05again, same thing, right? And you can
37:08see they don't have any dots, they don't
37:10have any periods, they don't have any
37:11numbers, they don't have any
37:13underscores. Whereas, if we go to look
37:14at these bad usernames examples here,
37:16you'll see, right? Motive official,
37:19right? It's got a zero as the O. It's
37:21got an underscore. Just not ideal,
37:24right? If it was motive official where
37:25there was just a regular O and this
37:27wasn't here, then that'd be a really
37:29good username. Pressure gang36. You
37:32know, it's got the underscore and it's
37:33got the 36 there. Not ideal.
37:35Unbreakable.m mindset_7.
37:38You know, unbreakable mindset without
37:40these would be ideal, right? But when
37:42you have these in there, it just it
37:43looks unprofessional. It looks
37:45unoriginal and messy, and you don't want
37:48that, right? Always. There's always more
37:50usernames out there. You know, think
37:51abundantly. Just try to find one where
37:53you could use it without having to, you
37:56know, have the underscores or periods or
37:58numbers in there, right? Then here's one
38:00for flow. This one's not as bad. Um, but
38:03still it's got, you know, a number in
38:04there. It's got a dot in there and it's
38:05got like a replica letter. So, again,
38:08not ideal, but yeah, hopefully you can
38:10get some inspiration from these good
38:11usernames and then try to avoid any
38:14usernames that look like this. All
38:15right, so now that you understand how to
38:17create a high-quality, professional
38:19username, let's go over creating your
38:21logo. Okay, so you're going to want to
38:23keep it clean, simple, and minimalistic.
38:26Don't over complicate it, guys. This is
38:27a big mistake that I see. People like
38:29have all these like, you know, little
38:31details to their logo and it's all over
38:33the place. It's messy. There's too many
38:34colors and they do it because they think
38:36they're being unique when in reality,
38:39yes, it's important to be unique and
38:40stand out. But don't over complicate it,
38:42right? Keep it minimalistic. Keep it
38:43bold and simple. All right? It could be
38:46your username, right? Simply just like
38:48the letters of your username. It could
38:50be the initials of your username. So for
38:51for example, if your username is
38:53motivation basin, it could be like MB
38:56and some sort of cool design. Or it
38:57could just be a symbol representing your
39:00brand. So I don't know if you have a
39:02page called like lion mentality. Like
39:04you could have a lion as like a symbol
39:06of a lion as your profile picture,
39:08right? A symbol that represents your
39:09brand. And now I'm going to show you
39:11guys a quick Canva tutorial, Canva video
39:14tutorial of me going over a simple sort
39:17of step-by-step walkthrough of how you
39:18can create your own logo based off of
39:21your username. What's going on you guys?
39:22I hope you're all doing well. And here
39:24I'm just going to give you a quick
39:25tutorial on how you could easily create
39:27your own logo in Canva. All right, so
39:30there's a couple ways you could do this.
39:31First, you could work off of a template
39:33or you could do it from scratch getting
39:35a design from elsewhere. All right. So,
39:37firstly, let's let's go over the
39:39template example. So, all you're going
39:40to do is go into Canva. You type in the
39:42search bar logo and then press Canva
39:44templates. All right. And then there's
39:45going to be a ton of different templates
39:47that come up for you to work off of.
39:49Right? So, I'm just going to choose this
39:50one for the sake of the example. You
39:52press customize this template and then
39:54you get pulled up here. All right. So,
39:57uh essentially this is going to be your
39:59like foundation that you work off of.
40:01So, I'm just going to delete this to
40:02start off with. And what I want to do is
40:04make sort of like a black um black text
40:08with a or sorry white text with a black
40:10background. All right. So first I'm
40:12gonna make this white. So you just go
40:15here white. Then here
40:19white. Then I'm going to make the
40:22background black here. All right. So
40:24there we have it. And then let's just
40:26say for the sake of it the example the
40:28username is motive mastery. So, this is
40:31already a existing page that I believe
40:34I've seen in the past. Maybe let's just
40:35go like this.
40:37Um, so it's like boom. I mean, you
40:39already sort of have a clean logo right
40:40there. Uh, you have some uh let's say
40:43flexibility when it comes to adjusting
40:45this in Canva to make it look the way
40:46you want it to look. Um, so boom. Like
40:50that would be a very simple example of
40:52how you can make a quick and easy logo
40:54using an already existing template. All
40:57right. But let's say you don't like any
40:58of the templates and you know you want
41:01to make something different. Uh let's
41:03just go over an example of how you can
41:05do that. So I'm just going to delete
41:06that here. We could use this as the
41:08let's say base. So you're going to want
41:09to go on type in um the initials of your
41:12logo. So let's just say it's um motive
41:15mastery like I said. And then you could
41:17see all these different sort of like
41:20logo examples that come up on the
41:22internet. All right. And a lot of people
41:24have told me that they like are afraid
41:25of using these because of like copyright
41:27reasons. I'm here to tell you guys, you
41:29don't need to worry about that. I've
41:32been in this game for like years now.
41:33I've talked with dozens and dozens and
41:35dozens of people who are uh in this
41:38space and nobody has ever had a problem
41:41with like copyrighted logos or anything
41:43like that. All right? So, don't worry
41:44about it. But yeah, all you're going to
41:46want to do here is pretty much just like
41:47continue scrolling until you see a logo
41:49that you like kind of like, right? Um,
41:52there's a lot of good options. I mean, I
41:54don't know, these both look pretty cool.
41:56Let's just say, for example, you wanted
41:58this one, right? Um, you literally could
42:01just download this uh and put it
42:03straight onto your
42:05uh Canva template, right? Or let's just
42:08say we're going to get one more for the
42:09sake of the example. Um,
42:13let's get one more. What looks pretty
42:15clean?
42:17This one looks This one looks pretty
42:19clean, but it's like basic. But let's
42:21just download it. All right. So,
42:24uh, also what I'm going to do is I'm
42:26going to go to remove.bg
42:29and I'm going to put this in there. All
42:31right. Or the second one I downloaded.
42:34So, first,
42:36all I'm going to do is drag the file
42:38that I just downloaded into here.
42:41All right. And then it's going to do
42:43that. And all I'm going to do is just
42:45download this.
42:48All right.
42:49And once that's downloaded, I just need
42:51to go back here and then I'm going to
42:55drag that download onto here. All right.
42:58Then I can just simply change the color
43:01and make it white.
43:04Um,
43:06for some reason that doesn't look as
43:07white as
43:09it should.
43:11All right. But essentially what you'd
43:12want to do is like expand this, make it
43:14bigger. All right. So yeah, all you'd
43:16have to do is download it from here. Um,
43:18I'm not sure why it looks uh sort of
43:20like gray. It's not what it's supposed
43:21to look like, but let's just say you
43:22wanted it to be like blue. Again, sort
43:25of same thing. Easy. And then I'm also
43:27going to drag that other one onto here.
43:29It was already a black background. And
43:30then, yeah, simple, clean M logo. All
43:33you have to do is boom, download and
43:37download it. And you can make your logo
43:38as easy as that. All right, so yeah,
43:42pretty straightforward. Hopefully you
43:43guys uh followed along quite easily. Um,
43:46but yeah, that's all I have for you guys
43:48in this quick video and I'll see you
43:50guys in the next one. All right, so now
43:51that you know how to create a logo for
43:53your username, let's also go over some
43:55more details specifically regarding
43:57brand colors. So, some brands are black
43:59and white, others include different
44:01colors. It really kind of just depends
44:02on your niche and what's already proven
44:04to work well. Um, oftentimes like if you
44:07find a common pattern of your niche
44:08being like black and white, black and
44:10yellow, maybe like black and light blue,
44:13you don't want to go out there and do
44:14like a red and yellow brand. Like that's
44:16just it's it's not it's not ideal,
44:18right? You you don't want to strive too
44:20far off path of what's already been
44:21proven to work. Okay? From your niche
44:24research, you should have a better idea
44:25of what color schemes you could use for
44:27your brand. I'll say it right now, most
44:29brands out there that perform really,
44:30really well are just plain and simple,
44:32black and white. And the reason for that
44:34is just psychologically they look clean.
44:38And I'll go over some more color
44:39psychology right here. So here's a
44:42little cheat sheet that you could
44:43reference. So I'm not going to read all
44:45of these individually, but you could
44:47look at like what blue represents,
44:48green, yellow, all these different
44:49colors. And just keep this in mind when
44:52it comes to putting together your brand,
44:54right? Because color psychology is a
44:57real thing. There's a reason why
44:59Facebook, LinkedIn, Meta, all these huge
45:02billion-dollar corporations are blue,
45:05right? Because blue, it doesn't say it
45:07here, but it's also very, very heavily
45:09associated with trust and credibility.
45:11And here, tech as well. Um, you know,
45:14Meta is a tech company, etc. So, yeah,
45:16you just want to get familiar with color
45:19psychology. It's not the most important
45:21thing, but just keep it in mind because
45:22it could be helpful when deciding your
45:25brand colors or your color schemes for
45:26your brand. Okay. And here again, let's
45:29just go over some good logo examples as
45:30well as bad logo examples. Um, this one
45:33is great. This is a great example of
45:34like a symbol that represents the brand.
45:36So, it's like some sort of bird or
45:38eagle. Very clean, simplistic, bold,
45:40minimalistic design. Champ vision right
45:43here. It's just, you know, the letters
45:45of the username and it's got like this
45:46little curve to it so it looks clean.
45:49Success skill. So, this is another
45:51clean, very simple, minimalistic um
45:54logo. You can see it's got a S and then
45:56an inverted S and it's got like this
45:58little symbol that puts it all together.
46:01And then this one, Hoop Society, it's
46:03just a H that represents the H for in
46:05hoop. And then there's a little like
46:07hooper who's like shooting a basketball
46:09within the H. So, this one's actually
46:10really unique and creative. So, here's
46:13some good examples of using it or sorry,
46:14logos. And then here are some bad
46:16examples. Um, you'll see here this has M
46:20and then motive and it's got like, you
46:21know, this gold square in it. The
46:24background is like sort of grayish. I
46:26can't really tell. And the the gold is
46:28actually a gradient. So, it goes from
46:29like dark gold to light gold to dark
46:30gold again. And it just it doesn't look
46:32good. It doesn't look good. It's not
46:34professional. Uh, I would prefer or I
46:37would suggest either keeping uh a letter
46:41for the username or writing out the
46:44words or the letters of the username.
46:45Right? You don't want to have both
46:46because then it kind of just looks like
46:47one on top of another and it just
46:49doesn't look clean. Right? You can see
46:50all of these there's just one main
46:52center of attention here. Right? Here
46:54there's two centers of attention and
46:56it's got the square around it. Just not
46:57ideal. And here again there's too many
47:00things going on. It's got a crown WR and
47:03two arrows for whatever reason and a
47:05white circle. And the WR doesn't even
47:07look like a clean font or clean design.
47:10It just it looks like a basic regular
47:12aerial font. It's just it's no bueno.
47:15And here again, success present. Like
47:17this is a triangle. There's all types of
47:19wacky unique designs going on in the
47:21triangle. And then little baby at the
47:23bottom. You could see success present.
47:25You can't even read it if it's like
47:26zoomed out on a phone. So yeah, not
47:28ideal. And then this one, this one's not
47:30the worst in the world. It's just, it's
47:32still not good. It's got the crown.
47:33Again, I don't know why people like the
47:35crown and CT. And then Conquer Today.
47:38So, this would be better if it only had
47:41like one of these. Like, if it only had
47:42the crown, that's fine. If it only had
47:44the CT, that's fine. If it only had
47:46Conquer Today, that would be fine.
47:47That'd be better than having all three
47:49jumbled together in one logo. All right.
47:51So, again, reference these as good logos
47:53and try not to make your logos look
47:55anything like these because these are
47:57not good. All right?
47:58So, let's move on to the next step,
48:00which is creating your SEO name. So, by
48:03now you should have your username put
48:05together as well as a logo for your
48:08username that align with each other,
48:09right? And now it's time to create your
48:11SEO name. And if you don't know already,
48:13SEO stands for search engine
48:15optimization. So, this is the
48:17name/keywords to the right of your logo
48:19and above your follower count, right?
48:21So, for example, this page, elevate
48:23start, this is the username and this is
48:25the SEO name. You'll often see that
48:27pages have like three keywords separated
48:29by lines. That is the SEO name. And
48:31essentially the whole p purpose of SEO
48:34is that way people can stumble across
48:36your page, stumble across your page if
48:38they type in certain keywords in the
48:39Instagram search bar. So search engine
48:41optimization, right? When someone goes
48:43on Instagram and they go to the search
48:44bar and they click up discipline, for
48:46example, Elevate Start has a really good
48:48chance of popping up because it's a big
48:49brand and it has also discipline as its
48:51first keyword in its SEO name. Okay, so
48:55that's essentially what it means, where
48:56it's placed on your profile, and why
48:59it's important. So with that being said,
49:01there are a few ways to create your SEO
49:04name. The first way is to simply choose
49:06two to three keywords that are relevant
49:08to your niche. So for example, this is a
49:11motivation page and the motivation
49:12niche. So inspiration, mindset, and
49:15success, right? Three keywords. And then
49:17this is a neuroscience page. It says
49:19just says neuroscience and performance,
49:21right? So, these are just a few keywords
49:22that are relevant to the niche separated
49:24by a line to just make it look clean.
49:27Okay. Um, next up is um using your
49:31username as the SEO name as well as next
49:33to a keyword. So, for example, wise
49:35motive, that's the same as this guy's
49:37username and then he has a line and he's
49:38got motivation plus wisdom. Okay, so
49:41those are keywords that relate to his
49:42niche. And then this guy, mindset bible.
49:45Um, you could see in his SEO name, the
49:47first word is mindset bible. And then
49:48you could also, you know, you have the
49:50option to add this little trademark
49:51symbol here. You can get it for free
49:52online. And then align and then
49:54motivation, which uh is related to the
49:57niche that he's in. Okay, so that's
49:59another method you could do. And then
50:01once you've already established your
50:02brand, you also have the option to make
50:04your SEO name the same exact spelling
50:06and word as your username. So for
50:08example, 11 Stoic just says 11 Stoic.
50:11Again, trademark just kind of looks
50:12clean, looks professional. Uh and then
50:14only great minds. This guy just says
50:16only great minds. So, this is something
50:17I would only do once you've already
50:19developed and established your brand on
50:22Instagram and you have some credibility.
50:23All right, but at the end of the day,
50:25guys, this is one of the more minor
50:27details. It's not that important. It's
50:30not going to be the make or break
50:31whether someone follows your page most
50:32likely, but you want to make sure it's
50:34just one within one of these three
50:35formats, right? There's no right or
50:37wrong way to do it. Just keep it between
50:39these three formats. Don't overthink it,
50:41okay? And keep in mind, you could only
50:42change your SEO name once every 14 days.
50:44So, make sure it's something that you
50:45want to stick with. no spelling mistakes
50:47and a capital letter at the start of
50:49each word. For example, if we scroll up
50:50here, you'll see that all these people
50:52have put a capital letter at the first
50:55initial of each word. All right, so make
50:56sure you do that as well. So the next
50:59step is to create your bio. All right,
51:02your bio is the very first thing people
51:04read when they land on your profile. So
51:06it is really, really important to make
51:08sure it's clear what your page is all
51:09about and what people can expect by
51:12following your page. Okay, here are some
51:14general rules to keep in mind when it
51:16comes to writing out and structuring
51:18your bio. So, you're going to want to
51:21make it clear, concise, and specific.
51:23Typically, three lines to start off.
51:25Include emojis/ icons, which align with
51:28your brand and also match your brand
51:30colors. You're going to want to use
51:32dashes or sorry, add a capital letter at
51:34the start of each word, the same as the
51:35SEO name. Also, use dashes or bullet
51:37points to separate the lines and also
51:40include a CTA for the last line. For
51:42example, follow for XYZ. DM me keyword
51:44for XYZ or check out the link, whatever
51:47it is. For most of you guys just
51:48starting out, you're going to want to
51:49have a follow CTA. So, follow for XYZ.
51:53And that XYZ should be some sort of
51:54benefit associated with following your
51:56page that resonates with your viewer.
51:59Okay? Because the whole goal is to get
52:00them to follow your page. So, you need
52:02to speak to them, right? Speak within
52:04their self-interest. So, again,
52:08utilizing AI. Here is a chat GPT prompt
52:11that you could use yourself. So, for
52:13example, niche, you enter in your niche,
52:15character count under 150 characters,
52:17which is the restriction for the bio.
52:19And then the format, you could have line
52:21one, clearly state what your page is
52:23about. Line two, highlight the specific
52:25benefit or outcome followers will get.
52:27Line three, a strong CTA with an added
52:30benefit to motivate the viewer to
52:31follow, right? To incentivize them to
52:34follow. And style tips, keep it clear,
52:36concise, specific. Capitalize the first
52:38letter of each word. Separate each line
52:40with dashes or bullet points for clarity
52:42and easy reading. And then here's an
52:44example that I give you. This is a B
52:46Bible quote motivation niche. So the bio
52:49is Bible quotes to elevate your mindset.
52:51Discover God's truth in every verse.
52:52Follow for daily inspiration. All right.
52:55And also, so yeah, you could just put
52:58this directly into chat GBT. It's going
53:00to give you a good foundation to work
53:01off of. Most likely it's not going to be
53:03perfect on the first try, but yeah, you
53:05could keep talking with the AI, making
53:07sure that it, you know, comes out in the
53:09way that you would like. And as long as
53:11you keep these rule of thumbs in mind,
53:14you'll be able to find a good one to
53:15start off with. All right. And also,
53:18like you saw down here, here are some
53:19mistakes to avoid. You could also put
53:21this into the AI if you'd like, but the
53:24first one that I see is being too vague.
53:26Your bio should be clearly articulate
53:28for what your page is about and what so
53:31that people instantly know what they can
53:33expect from your page. The last thing
53:35you want is someone to click on your
53:36page, read your bio, and still not know
53:37what they would gain from following your
53:39page or how they would benefit from
53:40following your page. You need to make
53:42that very very clear and articulate. And
53:45ideally, um, you know, I'm going to get
53:47to this next one here, but in as little
53:49words as possible, right? So, I'm going
53:50to skip to three before two, but too
53:53much information. A cluttered bio with
53:54too many details can overwhelm visitors.
53:56Keep it concise and focused on the
53:58essentials. So, you only want to include
54:00like each word in your bio should serve
54:01a benefit. There shouldn't be any fluff
54:03or any clutter in your bio with
54:05unnecessary words that don't add to the
54:07point you're trying to get across. Okay?
54:08So, keep that in mind. Be concise. Be
54:11articulate. And then the second one here
54:13is a lack of a strong call to action.
54:15Like you need to have some sort of CTA
54:18in some, you know, shape or format at
54:20the bottom at your third or fourth line.
54:22Okay. A bio without a clear CCA leaves
54:25people unsure of what to do next. A CTA
54:27directs them toward taking action, like
54:29following, signing up, or visiting a
54:30link. For most of you, like I said, it's
54:32going to be following. Okay, so now
54:35let's just go over some good bio
54:36examples. So this is the one we kind of
54:38just went over. Bio Bible quotes to
54:40elevate your mindset. Discover God's
54:42truth in every verse. Follow for daily
54:44inspiration. So, what I like
54:45particularly about this one as well is
54:46that he integrated um the aspect of his
54:49username, Elevate Elevate Mindset Hub
54:52into his bio. So, he said Bible quotes
54:54to elevate your mindset, right? So, it's
54:56very very aligned with his username
54:58since his username is Elevate Mindset
54:59Hub. So, you could also look for like
55:01little cheeky things you could do to
55:03throw in there to make it even more
55:04aligned with your branding. Okay,
55:06so that's a good bio. Here's another
55:08good one for the neuroscience niche. It
55:09just says neuroscience, psychology,
55:11brain health, exploring the science of
55:13the mind. enhance your brand today. So,
55:14this is a CTA since it's a bigger page
55:17and he's monetizing it. Also, here, this
55:21is like the fitness niche, the science
55:22of maximizing your gains, expert advice
55:24on building muscle, subscribe to our
55:26free fitness newsletter. Right? So, in
55:28all three of these bios, you'll see that
55:30there's three lines. They all have some
55:32sort of symbol or emoji on the side of
55:34it. They all have clear and concise bios
55:37that articulate what their page is about
55:38and what the viewer can expect by
55:40following them. And on their last line
55:41of their bio, they have a CTA to either
55:43follow, check out their like store, or
55:45to subscribe to the newsletter. Some
55:47sort of CTA telling the viewer what to
55:48do. Okay. And here are some bad bio
55:52examples. All right. So, this guy, it
55:54just says, "New Vids Daily, the art of
55:56discipline, the warrior mentality. Email
55:57me for collabs." Like, so general, so
56:00broad. Like, new vids daily. Like, is
56:02that the best he could do? No. Like, you
56:04don't want your bio to look like this is
56:06way too general. like they would already
56:08expect new vids daily already. Um the
56:11art of discipline like what about
56:13discipline? You know what I mean? It's
56:15just not clear. And this guy motivation
56:17growth mindset. So this is like this guy
56:19put his SEO name in the first line of
56:21his bio which you don't want to do.
56:23That's a mistake. And then also
56:25motivating you every day collecting
56:27disciplined people. So it's like it's
56:29just so broad, so general. It's like
56:31chat GBT. You could have just said,
56:33"Hey, chatbt, make me a, you know,
56:36two-word, twoline bio for my motivation
56:38page. It'll give you something like
56:39this, right? It's just too general. It's
56:40not specific enough. You need to be
56:43unique, but also be clear and concise
56:45with what exactly your page is going to
56:46serve the benefit of, right? So, for
56:48example, this page, discover God's truth
56:50in every verse." If you're clicking on a
56:52Bible motivation quote page, like that's
56:55something that benefits you, something
56:56that serves you. discovering God's
56:58truth, motivating you every day. Like,
57:01it's just not very clear how they're
57:02going to benefit from it, right? Yes,
57:04they know they're going to be motivated.
57:06It's just not clear. Again, same here.
57:07Stay motivated, build mindset, build
57:09discipline, just way too general, way
57:11too broad. And really, what this does is
57:14just makes you blend in with all the
57:15other pages out there who are general
57:16and broad as well. You want to be able
57:18to stand out and show that your page is
57:20different from other pages and give
57:22people an actual reason to follow you.
57:24Okay? So yeah, keep all of this stuff in
57:27mind when it comes to the bio. Keep in
57:29mind the
57:31keep in mind the uh rules of thumb and
57:33the principles that I gave you and also
57:35reference the good bio examples and the
57:37bad bio examples. Okay, so next up once
57:40your page is essentially fully optimized
57:42in terms of the username, the logo, the
57:45SEO name, and the bio, you're go you're
57:47good to go ahead and actually create
57:49your page and begin warming it up. Okay,
57:51so the key points that you want to keep
57:54in mind when it comes to warming up your
57:55page is to avoid spammy/suspicious
57:58user activity. So you just want to
58:00engage like a regular user, right? So
58:02don't create your page and automatically
58:05begin like following like 30 people and
58:07liking and commenting like a bunch of
58:10photos or reals. Like you might think
58:11you're doing the right thing, but you're
58:13just looking like spammy or suspicious
58:15user activity, right? because Instagram
58:16has literal bots that try to detect this
58:19activity because people do make botted
58:20accounts all the time, right? So, do
58:22anything you can to engage like a
58:23regular user rather than a bot. Okay,
58:25here's the most important point here,
58:27which is to curate your algorithm to
58:29only show you content within your niche.
58:31So, this is huge. Okay,
58:34this is really what it comes down to
58:36when warming up your page. So, you want
58:37the algorithm to begin to understand
58:40what your niche is. Okay. So, if you're
58:42in the health niche, for example, you're
58:45going to want to curate your algorithm
58:47on your new page to only show you health
58:50related content, right? So, keep
58:52scrolling on your reels. At first, it's
58:54probably just going to be a bunch of
58:54brain rot, but keep scrolling and when
58:57you find a health related reel, maybe
58:59it's like some, you know, some doctor
59:01giving advice about like your gut
59:02health, you know, set your phone down
59:04and let your phone watch the video for
59:06like 3 minutes, right? like the video,
59:09um, comment on it, and press like the
59:11three dots and press interested, right?
59:14And keep doing that. Over time, you're
59:16going to see more and more videos of
59:18your niche. And you just want to keep
59:20doing it to the point where literally
59:22when you go onto your feed, all you
59:23could see is health related content,
59:25right? So, at this point, Instagram
59:26already has gotten familiar with you,
59:28the content you like, what you want to
59:30see. And this is good because when you
59:32start posting content on your page,
59:35Instagram is going to show your content
59:38to people who are interested in the same
59:40things that you're interested in, right?
59:41And now that Instagram knows what you're
59:43interested in, it's going to show your
59:44content to people who are also
59:46interested in the health related topics,
59:48which means your videos will be sent out
59:51to the right people straight from the
59:52beginning, right? Whereas, if you didn't
59:54warm up your page properly, Instagram
59:56would have no idea, you know, who to
59:58send out your content to and it would
1:00:00just take longer to get that momentum
1:00:02with your page. Whereas, if you do this
1:00:03right, you could get, you know,
1:00:05thousands, tens of thousands of views um
1:00:07on your first reel. All right? So, yeah,
1:00:09that's really, really important. Curate
1:00:11your algorithm to only show you content
1:00:12within your niche. Okay? And then the
1:00:15last thing, the last tip is to wait one
1:00:16to two days before posting. So, don't
1:00:18just create your account and begin
1:00:19posting within the same few hours.
1:00:21That's not ideal. um you're going to
1:00:23want to warm up your page properly
1:00:24first, which does take typically between
1:00:26one to two days. And it just allows your
1:00:28page to sort of settle in before
1:00:30beginning to upload. So, Instagram just
1:00:33favors that, right? And once you begin
1:00:36posting, you're going to want to stay
1:00:37consistent as well. So, just keep that
1:00:38in mind. So, that is how you properly
1:00:40warm up your page. So, now let's go over
1:00:43how to optimize your settings. So,
1:00:46you've optimized your page, you've
1:00:47created it, you begin warming it up.
1:00:49Now, there's a few little tweaks that
1:00:50you can make to your settings to make
1:00:52sure that they're fully optimized and
1:00:53you get off to the best possible start
1:00:55with your theme page. Okay, so here's
1:00:58the quick five-step process. So, first
1:00:59you're going to want to switch to a
1:01:01professional account. Okay, and here's
1:01:03like the little workflow. Click edit
1:01:05profile on your page and then you should
1:01:07see switch to professional account as an
1:01:08option there. And then you're going to
1:01:10want to pick your category. Pick the
1:01:12category that describes your page best.
1:01:13Some of the best options you could
1:01:14choose are community, digital creator,
1:01:16entrepreneur, or brand. And also keep in
1:01:18mind that you don't need to display this
1:01:19on your profile, right? It just makes
1:01:21you click one of these or toggle one of
1:01:23these on when you click to or when you
1:01:25switch to a professional account. But
1:01:26you could also turn off the option to
1:01:27have it display on your page. Okay? And
1:01:30then once you're on a professional
1:01:31account, what you're going to want to do
1:01:32is enable creator account. So you should
1:01:34have the option to choose between a
1:01:36business or a creator account right
1:01:37after you pick your category. But if
1:01:40not, you have an like if you have an
1:01:42existing page already, then here's how
1:01:44you can manually check. Um, just go to
1:01:46settings and privacy, click creator
1:01:48tools and controls, and then click
1:01:49switch account type. If it gives you the
1:01:52option to switch to a per personal
1:01:53account or switch to a business account,
1:01:54then you're all set. But if not, then
1:01:57make sure to switch to a creator
1:01:58account. All right. And then four is to
1:02:01upload content at highest quality. So,
1:02:03you want you're going to want to go to
1:02:04settings and privacy, go to media
1:02:06quality, and then click upload at
1:02:08highest quality to toggled on. This is
1:02:10just going to make sure that the reals
1:02:11or content that you're uploading is
1:02:13like, you know, uh, you know, full
1:02:15pixels, the most amount of frames
1:02:17allowed by Instagram, and that it's like
1:02:19just the highest quality possible,
1:02:20right? Sometimes when you create an
1:02:22account, this isn't turned on. So, you
1:02:23want to go and manually check and make
1:02:24sure it's turned on. And then lastly,
1:02:26just to make your make sure your account
1:02:28is secured, you're going to want to turn
1:02:29on two-actor authentication. All right?
1:02:31And to do that, uh, this is just going
1:02:33to secure your account, make sure no one
1:02:34like, you know, hacks into your account
1:02:36or takes any of your information,
1:02:37anything like that. It's just like an
1:02:38extra layer of protection to keep you
1:02:40safe and secure in your account. So, go
1:02:42to settings and privacy, click account
1:02:44center, and then click password and
1:02:46security, and then click two-factor
1:02:48authentication toggled on. And I think
1:02:50there's a few different options that you
1:02:51have in terms of how specifically you
1:02:53want to secure the account, okay?
1:02:55Because there's multiple ways you can do
1:02:56it. So, yeah, that's it for this
1:02:59section, guys. This goes literally over
1:03:00everything you're going to need to
1:03:02create and set up your page to make sure
1:03:04everything's optimized and to make sure
1:03:05you get off to the best possible start
1:03:07with your theme page and your journey.
1:03:09All right, so yeah, let's move on to the
1:03:11next step. All right, welcome to step
1:03:13three where we're going to be going over
1:03:14how to actually go viral with your theme
1:03:17page. All right, and a big aspect of
1:03:19this is mastering the algorithm. So, now
1:03:21that you've fully optimized your
1:03:22profile, it's time to begin posting
1:03:24content on your page and going viral.
1:03:26So, this is where it gets more fun. But
1:03:28before you can do that, it's important
1:03:30to fully understand the algorithm and
1:03:32how it works. All right, so let's just
1:03:34dive straight into it. Before we go into
1:03:36anything specific, it's important to
1:03:38understand Instagram's objective in the
1:03:40first place, right? And its objective is
1:03:41to keep people on their platform for as
1:03:44long as possible. Right? This is how
1:03:47Instagram's algorithm, you know, this is
1:03:49what their objective is as well as
1:03:50really any other social platform like
1:03:52YouTube, Tik Tok, um, X, right? But
1:03:58we're going to cover why that is first
1:04:00and then we're going to dive into the
1:04:01specifics like about Instagram
1:04:02specifically. All right. So you need to
1:04:04understand that platforms like Instagram
1:04:07and all these other social platforms are
1:04:08ad revenue based companies which means
1:04:11that other like most of their revenue
1:04:14comes from other businesses and
1:04:15companies who pay Meta which is
1:04:18Instagram's parent company to advertise
1:04:20on their platform to people right
1:04:22because if they know how to run good ads
1:04:24they get an ROI for you know the money
1:04:26that they give Instagram so with that
1:04:30being said Instagram makes money every
1:04:32time someone like us watches an ad on
1:04:34their platform. Okay? And with that
1:04:37being said, the longer we stay on the
1:04:39platform, the long the more ads we see,
1:04:42which makes Instagram more money, right?
1:04:44The more ads we see, the more Instagram
1:04:46makes money. So because of that, the
1:04:48longer we stay on the platform, by
1:04:49extension makes Instagram the most
1:04:51money, right? So that is their goal.
1:04:53They want to keep us on the platform as
1:04:55long as possible and they go to extreme
1:04:57lengths to do this, right? Instagram,
1:05:00Meta, whatever you want to call it, they
1:05:01have hundreds of neuroscientists working
1:05:03on the back end of the app. Literally,
1:05:06whose sole job is to make Instagram the
1:05:08most addicting platform possible, right?
1:05:12Every little feature on Instagram, where
1:05:14things are placed, what colors things
1:05:15are are all deliberately designed to
1:05:19make it as addicting as possible, right?
1:05:20Because they want people to stay on the
1:05:22app for as long as possible because the
1:05:24goal of the company is to make as much
1:05:25money as possible. All right? So that
1:05:28it's important to understand that that
1:05:29that is the algorithm's whole objective
1:05:31is to keep you on the platform as long
1:05:33as possible. And then that begs the
1:05:35question, well, how specifically do they
1:05:37do this? Right? And now let's dive into
1:05:40that. So firstly, it analyzes your
1:05:43behavior. Okay? It looks at what you
1:05:45like, what you comment, what you share,
1:05:47what you save, what sort of accounts you
1:05:49interact with, whether you're DMing
1:05:50them, whether you're tagging them, and
1:05:52how long you watch content for, specific
1:05:54content for. Right? So it just looks at
1:05:56your behavior like sort of what you're
1:05:57doing, what you're interacting with,
1:05:59what you like, and once it analyzes your
1:06:02behavior, it begins to learn more about
1:06:04you, right? Your specific account, your
1:06:05specific profile, and what your
1:06:07preferences are, right? So if you
1:06:08comment on travel reels, for example,
1:06:10it'll show you more travel related
1:06:12content. If you share a post about art,
1:06:14your feed may show you more content
1:06:16about art, right? So, it first analyzes
1:06:17your behavior and then it learns about
1:06:20you, your preferences, what you like and
1:06:22looks and begins to place more content
1:06:25within alignment of what you like in
1:06:28front of your feed because it's it's
1:06:30like it's trying to predict what you
1:06:32might interact with next, which again
1:06:34keeps you on the platform for longer.
1:06:35All right, so that leads into my to my
1:06:38next point. So, once it analyzes your
1:06:39behavior and once it learns about you
1:06:41more, it's going to begin ranking the
1:06:43content on your feed, right? The
1:06:45algorithm scores content on how relevant
1:06:47it thinks it is for you. The higher the
1:06:49score, the more likely it is to show up
1:06:51at the top of your feed, right? So once
1:06:53it learns about you, it essentially
1:06:55ranks new content that's posted on your
1:06:57feed based off how likely they think
1:06:59you're going to interact with it. Right?
1:07:00Obviously, they want to put the content
1:07:02that it thinks you'll like the most or
1:07:04is the most relevant relevant to you at
1:07:06the top because that's likely to keep
1:07:08you on the platform and keep you engaged
1:07:09longer, which is again the algorithm's
1:07:11main goal, right? So it ranks your
1:07:14content and then also it decides who
1:07:16sees your content, right? So when you
1:07:18post, Instagram tests your content with
1:07:20a small batch of followers first. If
1:07:22they respond positively, Instagram will
1:07:24show it to a new and larger batch of
1:07:26people. All right? This also goes back
1:07:28to why it's so important to properly
1:07:30warm up your page first. Because you
1:07:32know when you warm up your page, when
1:07:34you create a new one, you know,
1:07:36Instagram is going to get a better idea
1:07:38of again what you like and ranking
1:07:40content for you following all these
1:07:41steps here. And then when you begin
1:07:43posting, it's going to post and show
1:07:45your content with a small batch of
1:07:47followers similar to you, right? So if
1:07:48that small batch of followers is already
1:07:50going to be interested in the content
1:07:51that you're posting, that's just going
1:07:53to put you off to the best possible
1:07:54start. All right? So yeah, it's very
1:07:56simple. If they respond positively, um,
1:07:59Instagram will show it to a new larger
1:08:00batch of people. And then again, if it
1:08:02responds negatively, like if that first
1:08:04batch of people don't really interact
1:08:05with it, well, then it will sort of
1:08:07limit the reach. Okay, so that is how
1:08:10the algorithm keeps you on the platform
1:08:13for as long as possible. Okay, so let's
1:08:15move on to the next part here. So, now
1:08:17that you understand the foundations,
1:08:18let's dive into more detail. Because
1:08:20really, guys, um this is sort of the
1:08:23foundations of how most algorithms work
1:08:25on social media, whether it's YouTube,
1:08:27Tik Tok, like I was saying earlier,
1:08:29because all of the company's goals is to
1:08:31keep you on the platform as long as
1:08:32possible. Because the longer you're on
1:08:34the platform, the more ads you see, the
1:08:35more ads you see, the more money they
1:08:36make. It's that simple. Okay, so now
1:08:37let's dive into Instagram more
1:08:39specifically and what levers they pull
1:08:42to again keep you on the platform as
1:08:43long as possible, right? So what
1:08:46specifically does the algorithm look at?
1:08:48Let's dive into this right here as well.
1:08:50So it looks at relationships. So I'll
1:08:52explain more what that means right here.
1:08:54If you frequently interact with someone,
1:08:56someone's account likes, comments, DMs,
1:08:58Instagram assumes you want to see more
1:09:00from them. All right? So you'll see this
1:09:02yourself. Like say you are using your
1:09:04personal Instagram account and you know
1:09:06you have a really really close friend.
1:09:08every time they post a story like they
1:09:11show up at the top and all the way like
1:09:14as the first option for you to view the
1:09:16stories, right? Because Instagram knows
1:09:18that you have a relationship with this
1:09:20person. You probably DM them. You
1:09:21probably like their posts, comment on
1:09:22their posts and hence when they post a
1:09:24story, it'll show up first because it's
1:09:27predicting that you will engage with
1:09:29that specific person. Right? So it it
1:09:32recognizes relationships that you have
1:09:33with certain accounts. Okay. Also, it
1:09:36specifically looks at um specific
1:09:38content types. All right? So, the
1:09:39algorithm learns about which types of
1:09:41content that you engage with more like
1:09:43whether it's reals, carousels, stories,
1:09:45and it shows you more of that type of
1:09:47content. All right? So, if you're always
1:09:49scrolling on the reals feed, and that's
1:09:51like, you know, your main source of
1:09:53consuming content, you're just scrolling
1:09:54on reels, Instagram will show you more
1:09:58and more reels like on your home feed,
1:10:00let's say, right? Whereas, if you go
1:10:02into the explore page and you're always
1:10:03looking at posts, again, the same thing.
1:10:06It it learns that you're engaging with
1:10:08certain types of content and therefore
1:10:09puts more of that specific type of
1:10:11content in your feed. Again, with the
1:10:13main goal of hoping to keep you on the
1:10:15platform, okay? And it also looks at
1:10:17specific timing, right? So, content
1:10:19shared at times of the day when you're
1:10:20most active are most likely to appear in
1:10:23your feed. So, for example, if you go if
1:10:26you have a 9 to5 and like from 5 to
1:10:305:30, like let's say you're taking the
1:10:31train back from your work to home and
1:10:34that's when you usually scroll on reels,
1:10:36um, Instagram notices that pattern, how
1:10:39you're always active from 5:00 to 5:30
1:10:41and that means content that's posted
1:10:42around 5:00 to 5:30 is most likely to
1:10:45show up at the top of your feed. All
1:10:46right? And it also considers these
1:10:48variables as well. And then the last one
1:10:50here is relevance. So Instagram detects
1:10:52what's trending in your niche and shows
1:10:54you similar content, right? So it it
1:10:56always knows and stays on top of what's
1:10:58trending, what you might be interested
1:11:00in. And all of this here, guys, is just
1:11:02to become the best possible predictor of
1:11:05what you might interact with and what
1:11:07might be relevant to you to again keep
1:11:08you on the platform as well. So this is
1:11:10this is how they specifically what the
1:11:12algorithm specifically looks at when it
1:11:14comes to that. Okay, so now let's go
1:11:17over how Instagram decides who sees your
1:11:19content, right? because this goes over
1:11:21more foundations of like what content
1:11:22you see, which gives you a higher
1:11:24understanding of how the algorithm
1:11:25works. But now, let's dive into
1:11:27specifically how Instagram decides who
1:11:29sees your content. Okay? And it really
1:11:31is a four-step process. And I'm going to
1:11:33go over this right now. So, first one is
1:11:35the initial test group, right? So,
1:11:38Instagram when you post is going to show
1:11:40your content to an initial test group, a
1:11:43small batch of your followers. Okay? So,
1:11:46Instagram shows your content to 10 to
1:11:4820% of your most engaged followers and
1:11:50these are people who frequently like,
1:11:51comment or interact with your content.
1:11:54Okay? So, it tests it with this small
1:11:56group and once it tests it with that
1:11:57group, it's going to analyze the
1:11:59engagement that that group had with the
1:12:01piece of content that you posted. Okay?
1:12:03So, Instagram analyzes how this group
1:12:05responds, specifically looks at key
1:12:06engagement metrics that we went over.
1:12:08So, it's going to look at I'm going to
1:12:10go over the key engagement metrics
1:12:12actually right below this here, but um
1:12:15it's going to look at yeah likes,
1:12:16comments, shares, how this initial test
1:12:19group responded to your content, how
1:12:21they reacted to it, right? And then once
1:12:24it's once they analyze the engagement of
1:12:28that content that you just posted, if
1:12:30the initial test group responds
1:12:31positively, Instagram shows your content
1:12:33to more of your followers as well as
1:12:35non-followers. So, it's that's the
1:12:37initial test group. So, once it's think
1:12:40about like this, if you pass that test,
1:12:41Instagram's like, "Okay, this guy's
1:12:43proven that this piece of content
1:12:45engages people and keeps them on the
1:12:47platform. Now, we're going to send it to
1:12:48more people and see how they engage with
1:12:51it as well, right? And it'll it'll
1:12:52essentially keep doing this until the
1:12:55reach gets limited, right? However, if
1:12:58the content that you post, so content
1:13:00with high engagement gets boosted
1:13:01reaching a wider audience. And then
1:13:03however if the content that you posted
1:13:04doesn't get good engagement it's shown
1:13:06to fewer people so it begins to limit um
1:13:09the visibility right whereas if it has
1:13:12high engagement it boosts the visibility
1:13:14okay so that's the very simple four-step
1:13:17process when you post piece of content
1:13:19Instagram tests it with an initial test
1:13:20group it an analyzes the engagement that
1:13:23the users had from that test group and
1:13:26then it expands the audience and from
1:13:28there determines whether to limit or
1:13:30boost availability depending on how that
1:13:32audience engages with the content. Okay,
1:13:35so this is a very high level how
1:13:37Instagram decides who sees your content.
1:13:40Okay, so now like I said here, Instagram
1:13:43specifically looks at key engagement
1:13:44metrics we went over in terms of
1:13:46analyzing how the
1:13:48people responded to the content. So now
1:13:50let's go over what those key engagement
1:13:52metrics actually are in the first place,
1:13:53right? So these are going to be the main
1:13:56ones that Instagram looks at when
1:13:57deciding whether to push your content
1:13:58out to more people or to restrict it and
1:14:01limit it from getting out to more
1:14:03people. So, one metric that it looks at
1:14:05here is watch time. So, longer watch
1:14:08durations indicate higher viewer
1:14:10interest. So, you're wanting you're
1:14:11going to want to aim to create content
1:14:13that retains attention, right? So,
1:14:15again, this goes back to the main goal
1:14:17of the algorithm. They want to keep
1:14:18people on their platform as long as
1:14:20possible. And watch time is a good
1:14:22indicator. Like, if your content has
1:14:24good watch time, it's a good indicator
1:14:25that you know you're keeping people on
1:14:27their platform. So, they're like, "Okay,
1:14:29we like this guy. We like this guy's
1:14:30content that he's posting. It's keeping
1:14:31people on the platform. Like this is one
1:14:33of the reels that I've posted. The
1:14:35cumulative amount of time from all the
1:14:37people who have watched this reel adds
1:14:39up to over 12 years. That's pretty
1:14:42mindboggling. But if you could have
1:14:44content that adds up to these sort of
1:14:46numbers, like Instagram's going to love
1:14:48you because that's literally 12 years of
1:14:49someone sitting on Instagram and
1:14:50scrolling through. Obviously, not one
1:14:52person. It's divided upon millions of
1:14:53people, but you know, you get the point.
1:14:56It also looks at plays and replays. So
1:14:58this is specifically important for reels
1:15:00because replays suggest a higher view
1:15:02interest. So for example, if someone
1:15:04watches your reel and
1:15:08you know after they watch the full reel,
1:15:10they watch it again because something
1:15:12was interesting about it. Something like
1:15:13grabbed their attention like that's a
1:15:15good sign because again that sort of
1:15:17increases the overall watch time. So
1:15:20you'll see here you can check these
1:15:22analytics the initial plays of a reel.
1:15:24So, how many times someone watched it
1:15:25and then also how many times people
1:15:27re-watched it, right? So, if you have
1:15:28people re-watching it consistently, like
1:15:30that's a pretty good indicator that the
1:15:32algorithm sees and they will want to
1:15:34push out your content more. So, it's a
1:15:35specific metric it looks at. All right?
1:15:37And then also, this is what I think
1:15:39people more think of when it comes to
1:15:41metrics that Instagram looks at. This is
1:15:43the content engagement. So, it's like
1:15:44the likes, save, shares, comments, etc.
1:15:47So yeah, obviously likes this is a basic
1:15:50indicator of audience approval, but of
1:15:52course less in well not necessarily of
1:15:54course, but it is less influential than
1:15:56other metrics, right? A like holds less
1:15:59weight and less significance than the
1:16:00other metrics I'm about to go over. So
1:16:03next is comments. This signals deeper
1:16:05engagement, especially thoughtful or
1:16:06lengthy comments. And then next is
1:16:08shares. um shares uh this shows content
1:16:12relevance as viewers share content which
1:16:15they find valuable reli uh relatable or
1:16:17reliable and then they also look at
1:16:19saves. So this is one of the strongest
1:16:20signals of content value. Users
1:16:22typically plan to revisit the saved
1:16:24content. Sometimes people like make
1:16:26saved folders of different topics like
1:16:29for example
1:16:31um like meal prepping. I don't know if
1:16:33you've ever seen like a video like that
1:16:34and you like save it for later as if
1:16:36you're going to do it right. So that is
1:16:37why meal prepping videos do really
1:16:38really well. But yeah, these are some
1:16:41basic indicators that Instagram looks at
1:16:43in terms of content engagement, right?
1:16:45So people liking your content,
1:16:46commenting, sharing, saving it. And the
1:16:49reason why likes hold less weight is
1:16:51because comments, shares, and saves um
1:16:53contribute more to keeping people on the
1:16:55platform more. Right? So think about it.
1:16:56When someone comments on your reel,
1:16:59especially if maybe it's like a
1:17:00thoughtful, lengthy, or controversial
1:17:02comment, then someone else might go and
1:17:05respond to that comment, right? asking a
1:17:06question, following up on it, or giving
1:17:08their own opinion. And then from there,
1:17:10like another person could come on and
1:17:12respond to that, right? And all of these
1:17:14comments accumulate to adding up more
1:17:15time of people spending on their
1:17:17platform, Instagram, right? So, if
1:17:19Instagram sees a lot of people
1:17:20commenting on your reels, and especially
1:17:21if they're thoughtful, lengthy, or
1:17:22controversial comments, they will push
1:17:24your content further, right? And shares
1:17:26are huge as well because when you share
1:17:28a piece of content to someone else,
1:17:30let's say they're at work and they're on
1:17:32their break and they're scrolling or no,
1:17:33let's just say they're like um
1:17:36responding to a text message, right, on
1:17:37WhatsApp and then they get a shared reel
1:17:41from you on Instagram and they click on
1:17:43that shared reel and now they're on
1:17:44Instagram. You know, most likely they're
1:17:46going to stay on Instagram and like look
1:17:47at their friends and keep scrolling. So,
1:17:50that was an example of you bringing
1:17:51someone new onto the platform, adding up
1:17:53to more accumulated time spent on the
1:17:55platform, which is what Instagram wants.
1:17:57All right, I know that might have been a
1:17:58lot there, but shares bring people on
1:18:01the platform, and Instagram loves when
1:18:02new people come on the platform,
1:18:03especially if you're the one doing it.
1:18:05All right, so if your content adds up to
1:18:07like lots of shares, that means your
1:18:09content brought so many more people on
1:18:11the platform, which they like, and
1:18:12they're going to push your video more,
1:18:13right? Then saves again is pretty big
1:18:15because when you save a piece of content
1:18:17um chances are you'll go back to it at
1:18:19some point eventually or Instagram at
1:18:20least thinks you will. So it likes when
1:18:23you do that. Okay. So now we could go at
1:18:27uh look at profile visits. So uh posts
1:18:29that drive viewers to your profile that
1:18:32show like curiosity evoking valuable
1:18:34content boost overall account
1:18:35performance. Right? So, if you post a
1:18:37reel and it gets someone interested and
1:18:38they're curious or it's, you know, it
1:18:41was such a valuable reel that, you know,
1:18:42the person just had to click on your
1:18:43profile, Instagram likes seeing that
1:18:46because when someone clicks on your
1:18:47profile, oftent times they like, you
1:18:49know, sort of scroll through some other
1:18:51uh reels or some other content that you
1:18:52have and again, it keeps the person on
1:18:55the platform longer, right? So, it also
1:18:58looks at profile visits as well. This
1:19:00isn't as significant as the other ones,
1:19:02but it still looks at profile visits.
1:19:04Okay, so these are some specific key
1:19:07metrics, engagement metrics that
1:19:08Instagram looks at. And obviously, this
1:19:11is going to be important for us to know
1:19:12because now it comes down to how we can
1:19:14trigger these specific metrics to keep
1:19:16people
1:19:18engaged with our content. Because the
1:19:20more engaged people are with our
1:19:21content, the longer our content keeps
1:19:23people on the platform for, the more
1:19:25Instagram algorithm is going to like us
1:19:26and the more they're going to push our
1:19:28content, right? So that's why it's
1:19:29important to understand all this in the
1:19:30first place. So, with that being said,
1:19:32let's go over some specific strategies
1:19:34that we can now use with this
1:19:36information that we've just gathered.
1:19:37Right? So, um the first thing that you
1:19:41can do is have an engaging topline
1:19:43caption. All right? So, this could be a
1:19:45question, a controversial statement, a
1:19:47funny statement. Tag someone who XYZ
1:19:50share this with XYZ. And this is going
1:19:52to target more likes, comments, and
1:19:54shares, right? So, those specific
1:19:55metrics that I was talking about earlier
1:19:56that Instagram looks at. So, this is an
1:19:59example of a reel that I posted. I'm
1:20:00actually going to just click on the reel
1:20:02here so we can take a look at it.
1:20:04Might ask me like, "Are you okay?" I
1:20:07always say, you know, I'm good even if
1:20:08I'm not like I'm just kind of used to,
1:20:10you know, getting through stuff on my
1:20:11own. So, right. So, this is somewhat of
1:20:15a controversial reel in today's world
1:20:16where the guy said, you know, I'm just
1:20:18used to getting stuff on my own. You
1:20:19know, when people ask me how I'm doing,
1:20:21I just say I'm okay. So, that's
1:20:23something that resonates with a lot of
1:20:24people already. But where I really put
1:20:26this on steroids is I say in the
1:20:28caption, should men speak about their
1:20:30emotions? Right? So, this goes back into
1:20:32um asking essentially a question,
1:20:34especially a polarizing question because
1:20:36a lot of people have really mixed
1:20:37opinions on this, right? Some people
1:20:39might be like, yeah, you know, they're
1:20:40men, they should be, you know, rock
1:20:42solid, have a good mindset, they
1:20:44shouldn't be vulnerable. And other
1:20:45people might be like, oh, they should be
1:20:46vulnerable, express their emotions,
1:20:48their identity, whatever, right?
1:20:49whatever whatever it is, people have
1:20:51mixed opinions on this, which means um
1:20:54lots of things, right? So, either
1:20:55they're going to comment, whether
1:20:56they're going to share this with a
1:20:57friend because it's relatable. It's just
1:20:59a it's a good overall piece of content,
1:21:01right? And because I had this engaging
1:21:02topline caption, which is a question, it
1:21:04gets so many people to comment, right?
1:21:06People are like, you know, always. And
1:21:08then there's they're putting their
1:21:09opinion. I can't be open anymore. I do
1:21:10this all the time. Like, this is very
1:21:12relatable to a lot of people, right? So,
1:21:15that gets people engaged. So, that's one
1:21:18specific strategy that you can do to
1:21:21keep people engaged and keep people on
1:21:23the platform, right? An engaging topline
1:21:25caption. So, obviously certain reels or
1:21:28content that you're posting is not going
1:21:30to be as controversial or as polarizing
1:21:32as this, but there's always a way to
1:21:34throw an engaging topline caption in to
1:21:36get more engagement, right? Whether it's
1:21:37you're asking a question like I just did
1:21:39there, whether it's a controversial
1:21:40statement, whether it's a funny
1:21:41statement, tag someone who, share some
1:21:43share this with someone who, um, all of
1:21:45this, um, is something that you want to
1:21:47consider, right? A lot of people don't
1:21:48think about this and in their topline
1:21:50caption, they just write some random
1:21:52thing that adds no value or doesn't, you
1:21:54know, drive any further engagement. But
1:21:55you want to be more intentional with
1:21:57your topline caption considering what
1:21:59we've just gone over. Okay, so the next
1:22:03little specific strategy that you could
1:22:05use is a longer caption which makes
1:22:06users read more, right? So this could be
1:22:09a short description, a short story, a
1:22:11quote, sharing value and this is going
1:22:13to target more watch time and shares,
1:22:15right? Because for example, if someone
1:22:16likes the reel and they click on the
1:22:18caption and it's actually adding value
1:22:20and they feel like reading it, that just
1:22:22keeps them on the reel longer, adds to
1:22:23the watch time. Sometimes even if it's a
1:22:25long caption, they'll replay the reel if
1:22:27it's a shorter reel. Um, but it's
1:22:29something that Instagram likes to see,
1:22:30right? And this is how you can um I I'll
1:22:34show you this example. I didn't include
1:22:36the link of the Instagram reel here.
1:22:39This again is my reel, but it
1:22:41essentially is about this guy who is now
1:22:44like playing for the Lakers even though
1:22:46he's like old, something like that,
1:22:47right? So, in the caption, I just give a
1:22:49short story. Um, on April 10th, blah
1:22:52blah blah. 32-year-old Andre Ingram
1:22:53makes his first debut with the Lakers
1:22:55after spending a decade in the NBA
1:22:58GLeague. And yeah, so it's just a longer
1:23:00caption. People click on it. It adds
1:23:02more context to the video and keeps
1:23:04people on the video longer. So adds to
1:23:06watch time, right? So that is another
1:23:08specific strategy that you could do is
1:23:10having longer captions, which makes
1:23:12users read. Okay. Next thing is just
1:23:15entertaining content, right? So I'm
1:23:17going to show you this reel here real
1:23:18quick. This is going to target more
1:23:20shares, comments, and likes.
1:23:23So, a lot of this is going to depend
1:23:25depend on the niche that you're in as
1:23:26well, like what you're what makes the
1:23:28most sense to do or not. But
1:23:33that was good. Yeah. Does anyone ever
1:23:35tell you it sounds like Mara?
1:23:41So, that's essentially the real and then
1:23:43it goes into an edit. But yeah, if you
1:23:45don't understand what that means, it's
1:23:46sort of like an inside joke within the
1:23:47NBA because the Jawar guy got in trouble
1:23:49with some sort of gun violation. So, um,
1:23:52regardless, that is an example of
1:23:54entertaining entertaining content. And
1:23:56like I said, this is going to target
1:23:57more shares, comments, and likes. Gets
1:23:59people engaged. They share it with
1:24:00others. They think it's funny, whatever
1:24:02it is, and it still sort of adds some
1:24:04value because it's like a a nice clean
1:24:06edit, and people see what they want to
1:24:08see because this is a motivation
1:24:09basketball page, right? So, that is
1:24:11another example. And another one is
1:24:13educational content. Okay, so this is
1:24:15going to target more saves, shares, and
1:24:17watch time. So, let's go ahead and take
1:24:18a look at this reel here.
1:24:23So, this isn't mine, but it's one of my
1:24:25students.
1:24:26[Music]
1:24:29Lowering prices is the worst strategy to
1:24:31increase sales.
1:24:33Instead, do like these big brands. They
1:24:35understood that people buy. So, it's
1:24:37some sort of like animation um marketing
1:24:41business sort of content, right? So,
1:24:44yeah, this is purely educational
1:24:46content. It's just going over, you know,
1:24:48price and sales and why lowering price
1:24:52um or sorry, why yeah, lowering price
1:24:54doesn't increase sales. So, that's also
1:24:57a bit unconventional. Most people think
1:24:59the opposite. So, that was a good hook
1:25:01to keep people um engaged. And that's
1:25:04also that something that you guys want
1:25:05to always keep in mind. Your hook needs
1:25:06to be um really good, right? Because if
1:25:09watch time is one of the most important
1:25:10metrics, what contributes to longer
1:25:12watch time is having a good hook, right?
1:25:14People's attention span on Instagram are
1:25:17fried. And if you can't get their
1:25:18attention within like the first one to
1:25:20two seconds, within the first frame or
1:25:22something going on or something that's
1:25:23being said that grabs their attention,
1:25:25they're just going to scroll to the next
1:25:27reel, right? So often times if someone
1:25:29watches the first few seconds, they
1:25:31watch like, you know, half the reel or
1:25:33even the whole thing, right? So it's all
1:25:35about, you know, keeping them on for
1:25:37those first few seconds. That's like how
1:25:39much leverage you could have. So yeah,
1:25:41educational content is another specific
1:25:43strategy that you can take in order to
1:25:45get more saves, shares, and watch time.
1:25:46And that is a specific example that I
1:25:48showed you. And the next one is
1:25:50motivational type content, right? So
1:25:51this targets more watch time and saves.
1:25:55So let's go ahead and take a look at
1:25:56this one here.
1:26:01The best advice you've ever heard or
1:26:03received. Trees don't hang around with
1:26:05the grass even though they all started
1:26:08from the same place. Spend so much time
1:26:10on self-improvement that you have no
1:26:12time to criticize others. The magic you
1:26:14are looking for is in the work you're
1:26:16avoiding. If you're afraid of So, it's
1:26:18just a basic motivational reel that goes
1:26:21over like people's responses to that
1:26:23guy's question at the beginning, which
1:26:24is like what's the I think it was like
1:26:26the best quote you ever heard. I'm not
1:26:27sure. But yeah, this is another example
1:26:29of a specific strategy that targets more
1:26:31watch time and saves, keeps people
1:26:33engaged, and is just a good sort of
1:26:36content format to go with. All right, so
1:26:39essentially what I want you guys to do
1:26:41is next time you see a viral piece of
1:26:43content, pay close attention to these
1:26:45details, right? You'll notice how other
1:26:47successful and high performing pages are
1:26:48using these exact same principles to
1:26:50manipulate the algorithm in their favor.
1:26:52All right. So now since we've gone over
1:26:54how the Instagram works, how the
1:26:56Instagram algorithm works on a high
1:26:57level, what it looks for, you know, how
1:27:00specifically the algorithm determines
1:27:03who to show your content to. Like you
1:27:05understand, you should understand the
1:27:06algorithm and what it looks for and how
1:27:08with going over these specific
1:27:09strategies, you could see how you can
1:27:11target certain metrics, right?
1:27:13And with that being said, since you
1:27:15could since you have that knowledge now
1:27:17and since you could analyze um other
1:27:20reels, go ahead and take a look at
1:27:22specifically how they're trying to
1:27:23trigger and target and manipulate the
1:27:25algorithm in their favor and you'll be
1:27:28able to get some valuable and
1:27:29interesting insights about that, right?
1:27:31To use to your advantage. Okay, so that
1:27:34is this that for this section and now
1:27:36let's just go over a few bonus tips that
1:27:38I've put together for you guys. So the
1:27:39first one is to question things. So
1:27:41whenever you see a viral piece of
1:27:43content, don't just blindly copy others
1:27:45and hope for the best. Actually spend
1:27:48some time analyzing the content and seek
1:27:49to understand why it performed well.
1:27:52Most important word, why. If something
1:27:54performed well on Instagram, got
1:27:56millions of views, you know, lots of
1:27:57comments and, you know, lots of people
1:27:58engaging and got someone so many
1:28:01followers. It didn't happen on accident,
1:28:03guys. Like for for every cause has equal
1:28:07opposite opposite reaction, you know?
1:28:09Every input has equal and opposite
1:28:10output, right? So if you see a real,
1:28:14well, I guess the proper way of saying
1:28:15is every cause has equal and opposite
1:28:17effect. So if you see the effect, which
1:28:19is a real that has, you know, millions
1:28:21of views, that got gained someone so
1:28:23many followers and lots of people
1:28:24commenting, like there's a reason for
1:28:25that. And it's your job to question
1:28:27things and identify what that cause was.
1:28:30What caused that reel to do that? Well,
1:28:32because Instagram doesn't just randomly
1:28:33push out reels because it's
1:28:35self-interested and wants to keep people
1:28:36on the platform. So, there's something
1:28:38about that reel that kept people on the
1:28:40platform. So, some questions you could
1:28:42ask yourself is which metric made this
1:28:44reel go viral? Why did this reel perform
1:28:46a lot better than that reel? Why did the
1:28:48page owner decide to do this and not
1:28:50that? How can I make this type of reel
1:28:52go viral on my page as well? What can I
1:28:54do differently to improve this reel and
1:28:55make it even better than the original?
1:28:57These are questions that you can ask
1:28:58yourself when it comes down to why that
1:29:01reel per performed well in the first
1:29:04place and how you can take that
1:29:05information, use it for yourself to make
1:29:07your own high performing res. All right,
1:29:08so that is the first bonus tip I have
1:29:10for you guys. Really question things.
1:29:11Don't just blindly copy others. Don't
1:29:13just like go through this like a monkey
1:29:15and not even think about anything.
1:29:16There's always a cause to the effect. So
1:29:19break down and analyze what those causes
1:29:21are. And that's how you're really really
1:29:23going to further master the algorithm
1:29:24and have it on your side to your favor.
1:29:27Okay, next thing you're going to want to
1:29:29do is analyze your own data, right? So,
1:29:32the same way you can get um a bunch of
1:29:34valuable insights from analyzing other
1:29:37high performing viral reels from other
1:29:38people, you could also get very very
1:29:40valuable insight from analyzing your own
1:29:42data. So, once you reach a 100
1:29:43followers, you're going to unlock
1:29:44Instagram insights or the professional
1:29:46dashboard. And by looking at insights,
1:29:48you'll be able to see more detailed data
1:29:50which will help you make logical
1:29:52decisions with your page moving forward.
1:29:54Right? So, you're going to be able to
1:29:54see your audience location, like which
1:29:56countries they're from, their age range,
1:29:58the gender ratio, and their most active
1:30:01times of day, right? So, you're going to
1:30:03want to look at your data, sort of
1:30:04understand your audience, and the more
1:30:07you understand your audience, the more
1:30:08you're able to create content that
1:30:09resonates with them. That's really what
1:30:11it comes down to. And yeah, the more you
1:30:13create content that resonates with them,
1:30:14the more higher likelihood you have of
1:30:16going viral and having high performing
1:30:19content, right? So, yeah, take a look at
1:30:20these metrics. And also, for example, a
1:30:24specific thing people always wonder
1:30:26about is like, "Oh, what time should I
1:30:27post at?" Like, yes, there's some like
1:30:29decent times to post at. You want to be
1:30:30posting on like Eastern Standard Times
1:30:33because that's where you could access
1:30:34the highest quality audience. But once
1:30:36you unlock professional dashboard, you
1:30:37you're going to be able to see like sort
1:30:38of when your audience is most active.
1:30:40And if it's already a US audience, then
1:30:42just continue posting at those times.
1:30:43So, that's just another little bonus
1:30:44tip. And the next one here is
1:30:46consistency. Okay, so the key to success
1:30:49in anything, guys, is consistency.
1:30:51Everything you learn in this free video
1:30:53course will be completely irrelevant if
1:30:55you don't stay consistent. Posting
1:30:56high-quality content which targets the
1:30:58metrics consistently is how you go viral
1:31:00and grow on Instagram. That's it. Don't
1:31:02over complicate it. All right? So, if
1:31:04you're doing that consistently, posting
1:31:05high-quality content that targets these
1:31:07metrics, like you will grow and
1:31:09obviously when you grow, you will be
1:31:10able to monetize it as well. But you got
1:31:12to grow first. And you could grow by
1:31:14staying consistent. So when I talk about
1:31:16consistency, I'm not only referring to
1:31:18posting. I'm also referring to
1:31:19consistency with your strategy. So once
1:31:22you pick your niche, branding, content
1:31:24style, captions, font, etc. You need to
1:31:26stick with it for at least 30 days,
1:31:28right? Don't be switching it up too
1:31:29much. Don't make emotional decisions
1:31:31just because you think something looks
1:31:32cooler or because you had one bad
1:31:34performing reel. It's important to give
1:31:35the algorithm enough time to collect
1:31:37data so you can actually make logical
1:31:39decisions based on real data. Okay. So
1:31:42yeah, once you begin posting, you want
1:31:44to, you know, keep your branding
1:31:46consistent. You want to keep the content
1:31:48style that you're posting with
1:31:49consistent. Obviously, you want to do
1:31:50your research and analyze things
1:31:51beforehand so it's like an educated
1:31:53decision, but stick with the same
1:31:55content style, the same sort of strategy
1:31:56for around like 15 to 30 days, right?
1:31:58Because if you keep switching it up and
1:32:00you're trying a bunch of different
1:32:01things, you know, Instagram is not going
1:32:03to have any idea what you're doing and
1:32:04not going to know who to show your
1:32:05content to, right? Just going to be all
1:32:07over the place. You need to give the
1:32:08algorithm time to adjust to your reels,
1:32:10your content, whatever you're doing. And
1:32:13that's how you're going to be able to
1:32:14properly see if what you're doing is
1:32:16working or not and whether you should
1:32:17make a change. But that's only after 30
1:32:20days for example. Okay. So now let's go
1:32:24over a another concept which is content
1:32:28is king. So obviously content is really
1:32:30really important and now you're going to
1:32:31understand why and how to use it to your
1:32:33advantage. In this one we're going to be
1:32:34going over more details about content.
1:32:36All right? So, like why it's so
1:32:38important, things to keep in mind, and
1:32:40some more important things for you guys
1:32:41to understand. All right, so without
1:32:43further ado, let's get straight into it.
1:32:45So, content is by far the most important
1:32:47factor when it comes to growing on
1:32:49Instagram. Every single other growth
1:32:50strategy is essentially irrelevant if
1:32:53the content you're posting is
1:32:54lowquality. All right, that's what it
1:32:55comes down to, guys. Content is the most
1:32:58important variable by far. And really,
1:33:01nothing else matters if your content is
1:33:03trash. All right. So, you could, for
1:33:05example, be using the best growth
1:33:06strategies, the best hashtags, the best
1:33:08captions, doing all the right things on
1:33:11your Instagram page to grow, but if
1:33:13you're doing all that and your content
1:33:15is not high quality and it kind of just
1:33:18like looks bad or it's, you know, trash,
1:33:20let's say, then it's going to be really
1:33:22tough to go grow, right? Content is
1:33:24going to be the fuel for your organic
1:33:26growth, right? So, all it really comes
1:33:28down to, guys, is posting highquality
1:33:30content over a long enough period of
1:33:31time, being consistent, and that's going
1:33:33to lead to good growth on your page. All
1:33:35right, this is what it comes down to.
1:33:37It's this simple. Don't over complicate
1:33:38it. Don't get distracted by the shiny
1:33:40object like little specific strategies.
1:33:43Yes, they can help. They will amplify
1:33:46your organic growth, but they're not
1:33:48going to carry your organic growth. All
1:33:50right, your content is going to carry
1:33:52your organic growth. And then the growth
1:33:53strategies are there on the side to help
1:33:55sort of like amplify the growth, right?
1:33:58But it really all comes down to the uh
1:34:01content itself and making sure that it's
1:34:03high quality. So I really really want to
1:34:04emphasize this guys. This is by far the
1:34:06most important variable here. So pay
1:34:08close attention and understand how you
1:34:11can actually make your content high
1:34:12quality. And then obviously consistency
1:34:15is just doing it daily for a long enough
1:34:17period of time and that will lead to
1:34:18growth. All right. So, here is a content
1:34:20quality checklist for you guys to keep
1:34:22in mind and reference when it comes to
1:34:24actually creating high-quality content.
1:34:25All right, so first up is going to be
1:34:27highquality clips. So, avoid using low
1:34:29resolution, laggy, or choppy footage.
1:34:32This should be common sense, guys, but
1:34:33you'd be surprised how many times I see
1:34:35people um whether they're my students or
1:34:38not when they're starting out, right?
1:34:39Most of my students, I drill this into
1:34:40their head to make sure that they don't
1:34:42do this. But let's say on Instagram, I
1:34:44see a lot of people who use like low
1:34:46resolution laggy clips. Like the the
1:34:48footage isn't like, you know, um what's
1:34:51it? 360 quality or 720 quality. And that
1:34:56is just not as good as it could be,
1:34:58right? You want to be making sure you're
1:35:00using high quality clips to make your
1:35:02brand look professional, credible, and
1:35:04make your brand one that people want to
1:35:06follow, right? So, it's really important
1:35:08that you use high quality clips. And of
1:35:09course, um, later on in this module,
1:35:12I'll be showing you exactly how to find
1:35:15and download high-quality clips, right?
1:35:17So, next up is using a clean font. So,
1:35:20make sure that your text is clearly
1:35:21visible on the reel and it matches the
1:35:24real style, right? So, make sure the
1:35:27font looks clean. Make sure the caption
1:35:29style is aesthetic and looks nice and is
1:35:32well branded. And then also make sure
1:35:35that it has a nice contrast, right? the
1:35:38brightness and those sort of elements
1:35:40are in check. Because for example, if
1:35:41you have like uh a video and it has like
1:35:44a white background, but also your text
1:35:46is white and it's it's sort of just
1:35:48going to blend in and it's not going to
1:35:49stand up out enough and people won't be
1:35:50able to read it and that just sort of
1:35:52makes the video not look as high quality
1:35:54as it could be. Right? So, these are
1:35:55just certain things to keep in mind when
1:35:57it comes to uh your font or the text on
1:36:00the screen of the piece of content. All
1:36:03right. Next is to subtly integrate your
1:36:05brand's colors or logo or watermark
1:36:08within your content. Okay, so this is
1:36:12quite important. You know, you want to
1:36:13make sure that you're integrating some
1:36:16element of your brand's presence within
1:36:18your content. Whether it is like some
1:36:21certain colors like if you're coloring
1:36:23certain text a certain color that is
1:36:25based off your brand or you could have
1:36:27your logo somewhere on the screen uh
1:36:30which includes your brand colors or
1:36:32whatever the aesthetic is of your brand
1:36:34or you could have a simple uh watermark
1:36:37of your username or your logo somewhere
1:36:39on the screen just to indicate that it
1:36:41is you know branded branded content
1:36:44right just to make it look clean. Also,
1:36:46this is supposed to be subtle, guys.
1:36:48Little subtle sub subtle elements to
1:36:50integrate into here. You don't want it
1:36:51to be over the top. You don't want it to
1:36:53be um sort of in your face, right? You
1:36:57don't want to be have your whole real
1:36:59have like a huge logo on it and like
1:37:01every color is like the exact color of
1:37:03your brand. Like for example, if you
1:37:04have like a blue, white, and uh black
1:37:07brand, right, for your logo, for
1:37:09example, you don't want to like make the
1:37:11whole reel like blue trying to match.
1:37:14Like, don't do that. You know, take it
1:37:16with a grain of salt. You want to find a
1:37:18way to subtly integrate your brand's
1:37:19colors, logo, or watermark within the
1:37:20content without going over the top and
1:37:22making it an eyesore, let's say. All
1:37:24right. Next up is to use clear, high
1:37:27quality audio. So, again, this is a sort
1:37:29of no-brainer here. You need to make
1:37:31sure that the audio sounds good with
1:37:33your content. You know, you need to make
1:37:35sure if there's a voice within your
1:37:37piece of content that it is uh audible,
1:37:40that people can hear it, that it's
1:37:41crisp, clean, sounds good. And same with
1:37:44the background music, most of your guys'
1:37:46reels, because the content style is
1:37:48going to include background music. So,
1:37:51make sure that background music is high
1:37:52quality. Um, make sure that it is the
1:37:55right volume. A big mistake I see is
1:37:57sometimes people make the volume too
1:37:58high and you can't hear anything else
1:37:59but the music or they make it too low
1:38:01where you could barely hear the music.
1:38:03Right? So you want to sort of find that
1:38:04happy medium um within the audio to make
1:38:08everything sound good and leveled. All
1:38:10right. And lastly here is consistency
1:38:12and alignment. Right? This is important.
1:38:15You want to make sure that if someone
1:38:17clicks on your page that everything
1:38:19looks consistent, everything looks in
1:38:21line. And that is really the whole
1:38:24foundations of a brand, guys, is having
1:38:26some element of consistency there.
1:38:28Whether it's the type of content that
1:38:30you're posting, the type of font that
1:38:32you're using, the placement of certain
1:38:35elements in your content, like your logo
1:38:37should always be in the same exact spot
1:38:39most of the time, let's say, right? Yes,
1:38:41you could maybe have a different a few
1:38:43different variations of a similar
1:38:44content style, but this is a rule of
1:38:46thumb. Make sure your logo is in the
1:38:47same place. Make sure your text is in
1:38:49the middle of the screen. Make sure that
1:38:51things are just consistent and aligned
1:38:53among your content. Right? This is
1:38:55important for building a high quality
1:38:56brand and making sure you look
1:38:57professional and credible. All right? So
1:39:01now when starting out, simply remodel
1:39:03what's already working. We've talked
1:39:05about this a little, guys. There's no
1:39:06need to reinvent the wheel. There's no
1:39:08need to try and come up with a brand new
1:39:10innovative idea until you already have a
1:39:12foundation of followers. And of course,
1:39:14like I mentioned as well, remodel
1:39:16doesn't mean copy everything exactly,
1:39:19like word for word, for example, and
1:39:20like every little detail. Uh that's not
1:39:22what remodel means. Remodel is to simply
1:39:25um get an idea from a concept that's
1:39:27already proven to work on Instagram and
1:39:30then putting your own unique spin on it.
1:39:32All right. And now what I'll do is I'll
1:39:34show you some examples and explain more
1:39:36in depth about what I mean by this in
1:39:38terms of remodeling content and how
1:39:39different pages have put their own
1:39:41unique spin on essentially the same
1:39:44exact content style. All right, so let's
1:39:46just get into that right now. All right,
1:39:48so now I have a few different pages
1:39:49pulled up on the screen here for us to
1:39:51go through and analyze. And all of these
1:39:53pages use a very similar content style.
1:39:56All right, and the name of this content
1:39:58style is subtitle reels, which
1:40:00essentially where there's someone
1:40:01talking, right? And then there is
1:40:03captions or text that comes up on the
1:40:05screen that matches what they're saying.
1:40:07All right. So, this is the content style
1:40:09that we're going to be sort of reviewing
1:40:11in this lesson and breaking down a
1:40:13little bit more about how they've
1:40:15remodeled content and put it put their
1:40:18own unique spin on it, right? Um, but
1:40:20the reason we're doing this is first
1:40:22off, um, subtitle reels is one of the
1:40:24biggest, uh, content styles on
1:40:26Instagram, specifically in the
1:40:28motivation niche. But what you're going
1:40:30to want to do, guys, is obviously apply
1:40:32this to your niche, right? So, if you're
1:40:34in a different niche where they don't
1:40:35do, let's say, subtitle reels as much.
1:40:38Then you're going to want to take a look
1:40:40at other pages in your niche. You could
1:40:42just check check your niche research
1:40:44worksheet and sort of see what these
1:40:47pages are posting. Try to analyze their
1:40:49content style. Try to find patterns
1:40:51among what they're posting and apply the
1:40:53same principles that we go over in this
1:40:55lesson here uh to whatever niche you're
1:40:58in and what sort of content style that
1:40:59you'll be posting with. All right, but
1:41:01yeah, without further ado, let's get
1:41:02straight into it. So, I'm just going to
1:41:04click on one of the videos here. You
1:41:06might be a little better than me, but
1:41:08you human. You just like me, right? You
1:41:11just like me. You ain't no different.
1:41:13You just like me. You bleed just like I
1:41:15bleed. You cry just like I cry. All
1:41:18right. So, as you can see, guys, it's a
1:41:20very simple content style. So, there is
1:41:24Alan Iverson, a basketball player who's
1:41:26uh retired now, but he was speaking in a
1:41:29postgame interview, I believe, or
1:41:30postpractice interview. And yeah, so
1:41:34he's speaking. It's like a little
1:41:35speech, right? And this person has taken
1:41:37this clip and put captions on the clip,
1:41:40right? So, as you can see, the words
1:41:42show up as he's saying it. I heard ain't
1:41:45no different,
1:41:47right? And then as this video goes on,
1:41:50uh there is different overlays that come
1:41:52up on the screen as he's talking that
1:41:53sort of um reflect what he's saying. So,
1:41:56for example, when he's like, "You hurt
1:41:58how I hurt or you cry how I cry." They
1:42:00were showing clips of um him crying or
1:42:03him putting his head down. you know what
1:42:04I mean? Things that actually align with
1:42:05what's being said. And on top of that,
1:42:08there is a sort of emotional background
1:42:10music in the background. All right? So,
1:42:12it's a very sort of simple content style
1:42:15and this is a subtitle real content
1:42:17style like I mentioned. So, someone
1:42:18talking and then subtitles or captions
1:42:20coming up on the screen. Okay. So, now
1:42:23let's go over another page. This is my
1:42:25page actually. I'm going to go over a
1:42:28clip here that I believe is the same um
1:42:31the same interview of his. So, let's
1:42:33just take a look at it. My best friend
1:42:35dead. Dead and we lost. And this what I
1:42:39got to go through for the rest of this
1:42:40summer. I don't care what you say. You
1:42:43can try to put your feet and my shoes.
1:42:46They won't they won't never fit cuz you
1:42:48can't go through what I go through in my
1:42:50life. I'm the MVP and I got to worry
1:42:53about trade talk. I'm the MVP.
1:42:57I was honored with the MVP and when I
1:43:00lose this what I got to go through when
1:43:02I lose. So yeah, as you guys can see,
1:43:05it's a relatively similar um sort of
1:43:08style here of the video. Um there are
1:43:10some subtle differences where I've made
1:43:12it unique to my brand. So for example, I
1:43:14have my logo or my watermark here on the
1:43:16screen and instead of his here, uh his
1:43:19is full screen, right? Mine has sort of
1:43:21like this cropped rounded square format,
1:43:24right? So that's another little example
1:43:26of how you can put your own unique spin
1:43:28off of um uh another video. So
1:43:32remodeling it, right? And then yeah,
1:43:34different font as well as you guys can
1:43:36see
1:43:38like his is a lot more smaller and it's
1:43:40sort of like pointier where mine is uh
1:43:42bigger, bolder, and let's say more
1:43:45round, right? So again, very simple
1:43:48example. Um it's him speaking, the text
1:43:50comes up on the screen. There's
1:43:51overlays, but there's a few different
1:43:53unique elements that I've added or
1:43:56integrated within this piece of content
1:43:58to make it more unique. Right? So, this
1:44:00is an example of remodeling content. All
1:44:02right. Now, let's just take a look at a
1:44:04few other examples just to further
1:44:06emphasize my point. So, here's a another
1:44:09page. This is actually a student of
1:44:10mine. His name is Mate. And um let's
1:44:14just go over one of his videos. My buddy
1:44:16Fab. Yeah, there's no friends in this
1:44:19game. business has no friends. I
1:44:21eliminated everything out of my life. I
1:44:24focused on everything, every aspect of
1:44:26my game, the mental game, everything
1:44:28involved in my striking score on leaps
1:44:31and bounds. My mental game has so yeah,
1:44:33as you guys could see again, it's the um
1:44:35subtitle real content style. Very
1:44:38simple. The captions come up on the
1:44:40screen as he's saying them. And
1:44:41obviously, they're in the middle of the
1:44:43screen. they're above the best place for
1:44:45these captions are sort of in the middle
1:44:47of the screen like on the nose or below
1:44:50on the chin, right? You don't want it to
1:44:51be covering their lips exactly ideally,
1:44:53right? Um, but yeah, so he has this
1:44:55cropped format as well, but instead of
1:44:57the rounded sort of format like I have
1:44:59it, he has it where it is just sort of
1:45:01straight. So, it's like a regular
1:45:02square. And then he has this little
1:45:04watermark here as well. And then he has
1:45:06another sort of darker filter on it to
1:45:08make it look sort of more, you know,
1:45:09dark, more aesthetic, more deep. And
1:45:13that is another few examples you guys to
1:45:16see how he's uh remodeled content,
1:45:19right? How he has his own unique spin
1:45:21off of something that's already worked,
1:45:23right? So, he could have found this clip
1:45:24that someone else posted that already
1:45:26went viral. He downloaded that clip,
1:45:28which I'll show you guys how to do
1:45:29later, and then he made his own edit
1:45:31where he has his own unique elements to
1:45:34make his own version of that original
1:45:37clip. All right. Again, that's another
1:45:39example. Now, let's look at another one.
1:45:44Everything you love, you're going to
1:45:46lose someday. So, so to love something
1:45:49is to accept the inevitability that it's
1:45:52going to break your heart
1:45:54someday. And yet, we do it. So, again,
1:45:57very simple, guys. He's speaking, the uh
1:45:59captions come up on the screen, the text
1:46:01comes up on the screen. Um, and he has
1:46:03this rounded corner look to his content
1:46:06as well. And then he has his logo right
1:46:10here in the corner. All right. Uh, as
1:46:12you can see, that's his logo and he just
1:46:14put it here in the corner. So, that's
1:46:15his watermark just to to make it look
1:46:17well branded. Again, um, it's an example
1:46:21of someone putting their own unique spin
1:46:23and remodeling a piece of content that
1:46:25has already gone viral, right? These
1:46:27people are not reinventing the wheel. I
1:46:29guarantee this guy found this clip viral
1:46:31on a different page and then just
1:46:33reposted it on his page with his own uh
1:46:36unique branding, right? That's really
1:46:38the name of the game when it comes to
1:46:39theme pages. All right, and let's go
1:46:41over a few more examples. I'll move
1:46:42quickly just to wrap it up, but you guys
1:46:44should be getting the point by now. All
1:46:45right, so let's look here.
1:46:48Excuses don't build success,
1:46:52hard work does,
1:46:54dedication,
1:46:56discipline. All right. So, as you guys
1:46:58can see, he's speaking. The text comes
1:47:00up on the screen. And then how he's made
1:47:02this uh a bit more unique is like he has
1:47:04a very sort of nice looking black and
1:47:06white filter. And his text is almost
1:47:09like this video game looking thin text,
1:47:12right? So, that's how he's made this
1:47:14unique, right? And I'm at the point in
1:47:17my life right now. Yeah. That's what his
1:47:19content looks like, right? Same for all
1:47:21of his other content. And yes, he has
1:47:23other things mixed in here as well, but
1:47:24we're going over the um subtitle reel
1:47:27content style specifically. So, let's go
1:47:29over just a couple more and we'll be
1:47:31done here. So, you lie to yourself and
1:47:33cheat yourself when you're not fooling
1:47:36anybody but yourself. Again, very simple
1:47:38text comes up on the screen as he's
1:47:40speaking and then he has his little
1:47:42watermark of his username in the top
1:47:43corner here. All right, just to have
1:47:47this is an example of a subtle
1:47:49integration of his branding or his, you
1:47:52know, logo or watermark is just having a
1:47:54little thing right here. All right. And
1:47:55lastly, this page here, let's just look
1:47:57at it. You got a dream, you got to
1:48:00protect it. People can't do something
1:48:02themselves. They want to tell you you
1:48:04can't do it. If you want something, go
1:48:05get it. Period.
1:48:08So, he had more like sporadic um
1:48:11engaging captions that showed up on
1:48:13random parts of the the screen there.
1:48:15And then he had it fade out into his
1:48:17logo, right?
1:48:19He has his logo at the bottom here as
1:48:21well. All right. So, as you guys could
1:48:24see, um these were all subtitle real
1:48:27content style pages that we sort of just
1:48:29analyzed. And I showed you how there's
1:48:33plenty of different approaches. There's
1:48:34plenty of different ways that you could
1:48:37uh have your own unique approach for a
1:48:41the same content style, right? So, these
1:48:43are all subtitle real content styles.
1:48:46It's where someone speaks and text comes
1:48:48up on the screen, right? This is what's
1:48:49proven to do work in the motivation
1:48:50niche and lots of other niches on
1:48:52Instagram. Okay? And then all these
1:48:54people have done are added their own
1:48:56sort of unique elements to their content
1:49:00to make it well branded and to make it
1:49:02distinguished from other people's pages.
1:49:03Right? So, this one, he just has the
1:49:05text come up as he's saying it. And then
1:49:07there's overlays, right, of him
1:49:11video. And then for this one, bigger
1:49:14text, uh the logo here, rounded corners,
1:49:18um a different background music, right?
1:49:19More overlays, different clips. And then
1:49:22here, this one has like the square
1:49:24format. He's got his uh watermark here.
1:49:26Text comes up on the screen. He has a
1:49:28different filter that makes it look
1:49:30darker. um this one right
1:49:35like this one has no filter for example
1:49:36and then the text comes up on the screen
1:49:38it's a different font and then he has
1:49:39this little logo here so you guys get
1:49:42the point the same content style but
1:49:44different approaches that are unique and
1:49:46distinguishable and branded for each of
1:49:49these pages right so that is exactly how
1:49:53we can do what I said here which is
1:49:56remodeling not copying right so as you
1:49:58can see those people didn't just
1:49:59directly copy everything about the
1:50:02others content. Like the watermark
1:50:04wasn't all in the same spot. The
1:50:06background musics weren't all the same.
1:50:08The format of the actual clip wasn't all
1:50:11the same. The fonts of the captions
1:50:14weren't all the same. The filter on the
1:50:15screen wasn't all the same. It's the
1:50:17same content style, but there was
1:50:18different unique approaches, right? So,
1:50:20they remodeled the content based off of
1:50:22their branding. All right? So, that is
1:50:24the name of the game. Again, hopefully
1:50:26I've emphasized the importance enough
1:50:28about why having high quality content is
1:50:30so important, right? And how it's really
1:50:32the main variable here. So, yeah. All
1:50:35right. So, now since we've just gone
1:50:36over why content is king, let's go over
1:50:39how you can collect viral clips for your
1:50:41content. In this one, we'll be going
1:50:42over more details about how you can
1:50:44begin collecting viral clips. All right?
1:50:46So, as I've mentioned multiple times up
1:50:48until this point, you're not going to
1:50:50want to reinvent the wheel. All right?
1:50:51especially at the beginning, you're
1:50:53going to want to instead see what's
1:50:55already gone viral on Instagram and put
1:50:57your own unique spin off of it, right?
1:50:59That way, you already have the proof of
1:51:01concept that it has gone viral in the
1:51:03past and it has potential to go viral
1:51:04again and then put your own unique spin
1:51:07on it. Put your own unique touch on it
1:51:08with your own branding and re-upload it
1:51:11to your page. All right, so let's get
1:51:13straight into it. So, here real quick is
1:51:15just some criteria for you guys to keep
1:51:17in mind when it comes to finding viral
1:51:18clips. All right. So, you're going to
1:51:20want it to be at least 100K views.
1:51:22Obviously, the more views, the better.
1:51:24And you're also going to want that clip
1:51:26that you find to have gone viral within
1:51:28the past 1 to two weeks. And of course,
1:51:30again, the sooner the better. All right?
1:51:32And this is just a general rule of
1:51:34thumb, guys. Of course, there's some
1:51:35nuance to this. Like, for example, if
1:51:37you see a page with like 2,000
1:51:39followers, but it got like 80K views,
1:51:42like that's still a very good indicator
1:51:44that that's like a viral clip, right? So
1:51:46just because it's not at the 100k views
1:51:48mark doesn't disqualify it from this
1:51:49criteria, right? You kind of have to use
1:51:51your own brain and try to like, you
1:51:53know, pick up on those little details as
1:51:54well. This is just a rule of thumb. Uh
1:51:57same thing here, went viral within the
1:51:59past 1 to two weeks, the sooner the
1:52:00better. Like yes, if it's three or four
1:52:02weeks or a month even, like most likely
1:52:05you're still good to go, but one to two
1:52:08weeks is ideal. Even a few days if or if
1:52:10you could find a video like you know the
1:52:12day it goes viral, right? and then you
1:52:14could like get on that as soon as
1:52:15possible. The sooner the better, right?
1:52:17And this isn't to say that you if you
1:52:19find a clip that went viral like a year
1:52:21ago that it won't go viral again. But
1:52:24that's the case a lot of the time. Like
1:52:25what goes viral like 6 months to a year
1:52:28ago has a less likelihood of going viral
1:52:30now, right? Whereas if you find stuff
1:52:32that went viral recently, the past one
1:52:34to two weeks, maybe even 3 to four
1:52:35weeks, then that increases the
1:52:37likelihood tenfold that it will go viral
1:52:39on your page as well. All right, so
1:52:41here's just some criteria, very simple
1:52:43criteria for you guys to reference when
1:52:44it comes to finding viral clips in the
1:52:47first place. All right, so now let's
1:52:48head over to Instagram and go over how
1:52:50to actually find these clips, right? So
1:52:53now, if you guys have implemented the
1:52:55steps properly when it comes to warming
1:52:56up your page, uh, your algorithm and
1:52:59your feed should only be showing you
1:53:01high performing content or at least
1:53:03content within the same niche that
1:53:04you're in, right? So, simply a good way
1:53:06to do this is just scroll on your feed
1:53:09and you're going to be able to find
1:53:10content as well as pages that are
1:53:13performing well and going viral. All
1:53:15right, so let's just do an exercise real
1:53:18quick here just to scroll a little bit
1:53:19to see if we find any viral clips. All
1:53:22right, so let's just say we're
1:53:23scrolling. We're scrolling. You know,
1:53:25this one has like 6,000 likes. It's not
1:53:28too bad. Uh you could always click on
1:53:30these pages as well, you know, see what
1:53:33um has gone viral for them recently.
1:53:35This guy doesn't look like he's had too
1:53:36many, but uh look. So, for example, a
1:53:38Kobe clip. Um
1:53:41it's pretty much him speaking, but then
1:53:43there's like overlays in the background
1:53:45of like different people, right? So,
1:53:46boom. Uh you could see the comments were
1:53:48like a week ago. So, this was posted
1:53:50within the past one to two weeks. So,
1:53:52what you guys can do now is add this to
1:53:55a folder. Like click on save and then
1:53:56you can make different collections and
1:53:58different folders based off of your own
1:53:59criteria. Right? So, if I were to click
1:54:02plus, I could create a new folder based
1:54:03off of like whatever I want to call it.
1:54:05So, you could just call this simply like
1:54:06viral uh clips, right? But I'm not going
1:54:09to make a new one because I don't need
1:54:10to. So, pretty much what you're going to
1:54:12want to do is keep scrolling. Keep
1:54:14finding these pages where you're finding
1:54:15viral clips that have at least 100k
1:54:17views and have gone viral within the
1:54:19past 1 to two weeks and keep adding them
1:54:21to this folder. All right? Keep
1:54:23scrolling. keep um looking at the pages
1:54:26that are like, you know, doing well and
1:54:28adding more and more clips to this
1:54:30folder, right? You're going to want to
1:54:31do this like, you know, once a week,
1:54:33right? That way you could stay on top of
1:54:35like the most viral best content, right?
1:54:37And here, guys, the point is to scroll
1:54:39intentionally. It can be easy to just
1:54:41get carried away and just like keep
1:54:42scrolling, keep scrolling, keep
1:54:43scrolling. But what you're going to want
1:54:45to do is scroll very intentionally. Make
1:54:47sure that you're actually paying
1:54:48attention to the content, looking at
1:54:50the, you know, results whether it's done
1:54:52well or not. and then intentionally
1:54:54adding the ones that have gone viral
1:54:56into this folder. And then that way you
1:54:58could have like a stash of these high
1:55:00quality and uh proven to go viral
1:55:02already clips. All right. And then now
1:55:05let's say that you've gotten a folder,
1:55:07right? That you have, you know, a ton of
1:55:09viral clips that you've added over the
1:55:11past like, you know, few days and now
1:55:12you're ready to like find the actual
1:55:14clips, right? So now that you have all
1:55:16these clips in one place, now you need
1:55:18to find the original source of these
1:55:20clips, right? cuz you can't just like
1:55:21you know screen record this and then
1:55:23like edit it yourself like right this is
1:55:25already an edited clip. So what you want
1:55:27to do is find like the raw unedited
1:55:29original clip right like for all these.
1:55:31So for example let's start with this
1:55:33one. So this is Tom Plattz. Um a oftent
1:55:37times you'll like see who the name of
1:55:38the person is in the description if you
1:55:40don't know already but as time goes on
1:55:42you'll get better and better at like you
1:55:44know knowing the names of the people
1:55:45that you see. All right so this is Tom
1:55:47Plattz. So if we go on to YouTube,
1:55:49right, you could s search up Tom Platt's
1:55:53interview for example, and this is the,
1:55:56you know, third one that comes up. So
1:55:58you could tell that this is the same
1:55:59video just because of what he's wearing.
1:56:01So you click on this
1:56:03one. And then if you just play this,
1:56:06you'll see some stuff that he says. It's
1:56:08like cancer, you know, probably causes
1:56:10cancer. All right. So what you're going
1:56:11to want to do is you have this video
1:56:14now, right? It's two hours long. So, you
1:56:16don't want to watch this whole like 2our
1:56:19video just to find that little clip. So,
1:56:21a little like hack that you could do is
1:56:22go here to the description and then
1:56:24click show transcript and then if you're
1:56:27on a um Mac, press command F. I think if
1:56:30you're on Windows it's control F and
1:56:32then type in the word like cancer or a
1:56:34keyword that he said in this one, right?
1:56:36Or attitude for example. And then what
1:56:38you'll do is it'll just pretty much show
1:56:40you the exact timestamp in the video
1:56:42where he says that, right? So he says it
1:56:44here. Um problem when people get cancer,
1:56:48what are the what what should they do?
1:56:51Mind get rid of the sugar. Let's see. I
1:56:52think cancer sugar helps everything
1:56:54grow, including cancer.
1:56:56Um I do much better nowadays at my age.
1:57:00Let's see. Having a higher fat
1:57:02metabolism,
1:57:04100 grams of carbohydrates a day. I
1:57:06think this is the same clip as this one.
1:57:07Let's see.
1:57:08The negative energy probably makes your
1:57:11whole body do weird stuff. You know, if
1:57:14you if you think bad and expect bad.
1:57:17Okay, let's just do that so we could
1:57:18find the exact clip. Think bad, expect
1:57:20bad. So, think bad. Okay, here it is.
1:57:24Here's the clip. Your whole body do
1:57:26weird stuff, you know? Right. So, this
1:57:28is the exact clip that we just saw here.
1:57:30So, say for example, I know this is not
1:57:31a viral clip. It's only 127 likes. I'm
1:57:33just using this for the sake of the
1:57:35example, right? So pretty much what
1:57:36you're going to want to do is press
1:57:37clip, right? If you think and then you
1:57:40could find like the exact length. It's
1:57:42within 60 seconds of the clip that you
1:57:45found here. So let's just say this is a
1:57:4640 second clip or a 20 second clip. Just
1:57:49grab the exact or very similar, you
1:57:51know, length, 20 to 40 seconds, whatever
1:57:53it is. And then once you do that, um,
1:57:55just like press share clip and then
1:57:58press copy. All right. And then what
1:58:00you're going to want to do is go to
1:58:02here, this website, loader.to.
1:58:05Okay, paste in the clip here and then go
1:58:07to MP4 1080p. This is going to give you
1:58:10the highest quality resolution and then
1:58:12press download. Okay, and then it'll
1:58:14start downloading. So, the beauty of
1:58:16this website right here is that it
1:58:18allows you to download YouTube clips.
1:58:21All right, so this is like, you know,
1:58:22the 60C up to 60sec video that we could
1:58:24clip from this one, right? Most uh
1:58:28YouTube clip to MP4 converters only
1:58:31allow you to download the entire YouTube
1:58:34video, right? So you'd have to press
1:58:35share this button right here, get the
1:58:38link and then put paste it into like a
1:58:40different like website and then you have
1:58:42to have like this whole like twohour
1:58:44like um interview essentially, right?
1:58:46That takes up a lot of storage. It takes
1:58:47a long time to download and it's just a
1:58:49headache. Whereas with this website
1:58:51allows you to download just between, you
1:58:53know, 0 to 60second clip, right? Um, and
1:58:57that makes your whole life a lot easier.
1:58:58It'll download quicker and you don't
1:59:00have to worry about storage or anything
1:59:02like that. All right. So, this is pretty
1:59:04much just loading right here. It's
1:59:05downloading. Um, it should be done any
1:59:07second now. But, um, yeah, that is what
1:59:11you guys can do. All right. That is how
1:59:13you're going to get essentially the
1:59:15original clip as a MP4 file. And then
1:59:18what you're going to want to do after
1:59:19that, obviously, is download that MP4
1:59:22file into your editing software, which
1:59:24we'll go over later. Um, but yeah,
1:59:26hopefully this loads quicker. Um,
1:59:28sometimes it's quicker than others.
1:59:30Sometimes the website is a little bit
1:59:32buggy. Um, but I think it should work.
1:59:36So, let's just give it a second here.
1:59:38Um,
1:59:40uh, aside from that guys, what I could
1:59:42show you right now is obviously
1:59:45sometimes it's not going to be as easy
1:59:46as this, like just looking up Tom
1:59:47Platt's interview and then like you see
1:59:49it on the third one. Like sometimes it's
1:59:51it's a bit tougher, right? It's a bit
1:59:54tougher. So let's say for example, you
1:59:55find a clip. Um, I could show you guys
1:59:59an example here.
2:00:01Let's say
2:00:03I'll go to this one here.
2:00:05Uh,
2:00:07is it this one? Nope.
2:00:10Nope. It's a Kyrie clip. Let me show you
2:00:13though. Basketball wasn't
2:00:16greatness is not meant for a few chosen
2:00:19people. Right. So, this is a Kyrie clip
2:00:21that was hard to find. Right. Greatness.
2:00:23So if you go to here,
2:00:26greatness is not meant for a few chosen
2:00:30people or you try to like look this up
2:00:34like you're not going to find the
2:00:37original clip very easily, right? So
2:00:39it's not as easy as where it came up so
2:00:41easily for this one or you could look up
2:00:42like Kyrie
2:00:45postgame interview. Like it's just not
2:00:48going to come up, right? Because there's
2:00:51so many postgame interviews. There's so
2:00:53much content on Kyrie that you're not
2:00:55going to be easily able to find it,
2:00:56right? So, what you could do in that
2:00:58scenario is simply go to this website.
2:01:01This is called filmont.com.
2:01:03And then you could just type in the
2:01:05actual text of the video. So, for
2:01:06example, it says for a few chosen
2:01:08people. It's it's meant for those who
2:01:10persistently. Greatness is not meant for
2:01:12a few chosen people. It's meant for
2:01:13those who persistently blah blah blah
2:01:15blah. So, if you go to here and you type
2:01:16in, you know, greatness is not meant for
2:01:19a few chosen people. I've already typed
2:01:21this in so it knows, but you can just
2:01:22type it in yourself for whatever video
2:01:24you find. Uh, this will pretty much like
2:01:27find you the exact YouTube video. That's
2:01:29what that way you don't have to like
2:01:30search for hours trying to find it,
2:01:33right? So, I believe this is a Okay, so
2:01:37it just refreshed. So, what you're going
2:01:39to want to do now, greatness is not
2:01:40meant for you certain people, is just
2:01:41like sort of scroll through here. Um,
2:01:45a few more games. Okay, so this is the
2:01:47this is the original video. You could
2:01:48see just from the background um they
2:01:51pursue their dreams every day and make
2:01:53that choice when they wake up, right?
2:01:55That it's the same background. He's
2:01:56wearing the same outfit. He's got the
2:01:57same glasses. So, it is this video,
2:01:59right? So, you click here
2:02:02few more games and do the same exact
2:02:04process that I I show showed you guys
2:02:05earlier. So, show transcript
2:02:08command F and then you could say
2:02:11greatness
2:02:13is not meant for a few chosen people,
2:02:15right? So you click here, you get the
2:02:16clip and then boom, go back to loader.
2:02:18All right, so this looks like it's done
2:02:19now. So all you're just going to want to
2:02:21do is download it. Um, and then like
2:02:24save it, and then then you'll have the
2:02:26download. But I'm just going to cancel
2:02:27it now. Um, yeah, guys. So that's pretty
2:02:30much how you do it. Let's just go over a
2:02:31couple more examples. So
2:02:35for example,
2:02:38right, let's say we want to find this
2:02:39original clip. I blew up. This is NL
2:02:42Choa, and it looks like he's in a
2:02:44podcast setup, right? So, let's just go
2:02:45to this Annalie Choa podcast.
2:02:51Uh, boom. It's literally the first one
2:02:52that comes up. So, yeah, sometimes
2:02:54you'll get lucky, guys. It's the first
2:02:55one that comes up. Other times you'll
2:02:56have to search a little bit, you know,
2:02:58more. And then other times you'll be
2:02:59looking for like 5 to 10 minutes. You
2:03:00still can't find it. Then I recommend
2:03:02using Filmont. All right, but here.
2:03:06So, let's just try to find this part of
2:03:08the video. He said I was ungrateful.
2:03:11Ungrateful. So, that's like a keyword
2:03:12that you should be able to find easily.
2:03:13So, go here. Um, show transcript.
2:03:19Type in ungrateful.
2:03:22Boom. Uh, there's a couple different
2:03:25spots though here. This is the the part
2:03:27of the clip. Right. Blew up. God for 18.
2:03:31I was ungrateful. Right. So, just what
2:03:33you're going to want to do is again
2:03:34watch the whole video. Get the exact
2:03:36timestamps that you need. Make it as
2:03:37long as you need. Like this. Boom.
2:03:41Type in whatever name. get the clip and
2:03:43then once you get the link for the clip,
2:03:46once you get the link for the clip,
2:03:47you're just going to want to go in here
2:03:48and then paste it and then uh download
2:03:51it, right? And that's how you're going
2:03:52to get the raw unfiltered original clip
2:03:54that then you could then edit and put
2:03:56your own unique spin off of. All right,
2:03:57let's just do one more clip here for the
2:03:59sake of it. But as you grow, you lose
2:04:01certain homies. Okay, so that's Snoop
2:04:03Dogg. Snoop Dog. Let's just say
2:04:07interview at first and see if we see it.
2:04:11All right. Yeah, it's this one right
2:04:12here. So, most of the time you'll be
2:04:15able to find it pretty easily with
2:04:16yourself as far as being connected. So,
2:04:18then again,
2:04:20um, show transcript, go up here,
2:04:27lose certain homies, right?
2:04:32You lose certain homies. Same process.
2:04:36Just uh make it as long as you need and
2:04:38then grab the clip. Go to
2:04:42uh loader.to paste in the clip here,
2:04:44download it. All right, so that is
2:04:46essentially the process of how you could
2:04:47start collecting all of these viral
2:04:49clips. All right, so first you do the
2:04:52research, you scroll on Instagram, you
2:04:54see what's already going viral. Um you
2:04:56find clips that have gotten 100k views
2:04:58within or sorry 100k views and then ones
2:05:00that have gone viral within the past one
2:05:02to two weeks. Just keep that as a rule
2:05:03of thumb. And then once you find all
2:05:05those clips, add them to a folder. And
2:05:07once you have this huge folder, you
2:05:08could do this every few days or like
2:05:10once a week. Then you could go into that
2:05:13folder, start looking up the original
2:05:15files and clips through YouTube. Once
2:05:18you grab the or find the exact timestamp
2:05:20in the video, then go over here, grab
2:05:22the link, paste it, and that's how
2:05:23you're going to download the unedited
2:05:25raw um YouTube video or original clip
2:05:28for then you to edit yourself and put
2:05:30your own unique spin on it and your own
2:05:31branding on it. All right. And then this
2:05:33is a tool that you could use if you have
2:05:34some trouble finding the actual clip
2:05:37itself. So you just paste in like
2:05:38whatever words that are said in the
2:05:40video and then it'll help you try and
2:05:41find the actual YouTube video. All
2:05:42right. So yeah guys, that is essentially
2:05:45the whole process of how you could start
2:05:47finding viral clips for your theme page
2:05:49in your niche. And to to make your life
2:05:53easier, again, just make your feed like
2:05:55I'm literally just scrolling on reels
2:05:56and it allows me to find clips that have
2:05:58gone viral like really really easily.
2:06:00All right. Uh that way you don't have to
2:06:02like, you know, go through all this
2:06:04extra headache and effort just to find
2:06:05viral clip clips. It's so much easier
2:06:06when you can just open up and scroll and
2:06:08then like add clips to your folder like
2:06:10on autopilot, right? So yeah, guys,
2:06:12that's the whole process. Um this is how
2:06:14you're going to most quickly and
2:06:16efficiently find viral clips for you to
2:06:17then recreate and remodel. So yeah. All
2:06:20right. So now that you have your viral
2:06:22clips, it's time to set up your editing
2:06:23software. So let's get straight into it.
2:06:25In this one, we'll be simply going over
2:06:27how to set up your own editing software.
2:06:29And in this lesson, we'll be going over
2:06:30two main softwares, which are Cap Cut
2:06:33and Adobe Premiere Pro. All right, so
2:06:35Cap Cut is going to be the most easy to
2:06:38use, userfriendly editing software that
2:06:40there is out there. Um, most people use
2:06:43it. Uh, there's lots of capabilities and
2:06:45potential with what you can do on Cap
2:06:48Cut to make your videos um, the exact
2:06:50way you want it. And that's just a
2:06:51really, really good option. That's
2:06:53probably the one I suggest for most of
2:06:54you guys. And then also, there's Adobe
2:06:56Premiere Pro. Um, for some of you guys,
2:06:58you might already have this installed
2:07:00and be more familiar with the platform.
2:07:02So, that will probably be most ideal to
2:07:04you. And I think it does have more
2:07:06advanced capabilities in terms of
2:07:08editing, right? So, we're going to go
2:07:09over that software as well. So, let's
2:07:11just get straight into it. So, for Cap
2:07:14Cut, you can pretty much just go to
2:07:15caputebite.com
2:07:17and then you have the option to edit
2:07:19through pretty much web or you can
2:07:21download the app. All right? I would
2:07:23just suggest doing whatever you prefer,
2:07:25but let's just go over the website for
2:07:26this example. So, all you're really
2:07:28going to do is just like create an
2:07:29account and then click new video. All
2:07:32right. And then once you click new
2:07:33video, it's going to bring you to this
2:07:35page, right? So, this is like the the
2:07:37software, the user interface. And it's
2:07:39very, very simple. Um, you could either
2:07:42press here to upload your video or you
2:07:44can just drag it straight from your
2:07:45files onto the timeline. So, let's just
2:07:48do it uh that way. I'm just going to,
2:07:51you know, click this and it will show up
2:07:53here.
2:07:55All right. So, this is the 9 by 18
2:07:58format. You want to make sure that it is
2:08:00this format. This is the format used for
2:08:01all sort of like short form content. Uh,
2:08:04make sure it's not like, you know, this
2:08:06or this like this is not the format that
2:08:09you want. Uh, you want to make sure that
2:08:11it is 9 by6. Okay? So, it should look
2:08:13like this. And then once you get to this
2:08:15point, you have the option to either
2:08:17sort of like expand it to a full screen
2:08:20format like this, which a lot of um you
2:08:24know videos do look like this. Most of
2:08:26them probably do, right? Where it's like
2:08:28full screen. Um but also there is a
2:08:30content style that sort of has like some
2:08:32black background in the middle or on the
2:08:34top and bottom, right? So you could do
2:08:36it like this. You can even make it even
2:08:38smaller. Some videos I've seen go as far
2:08:40as like, you know, having it look like
2:08:42this, right? right, with the black on
2:08:43the top and bottom. Um, but yeah, you
2:08:45can pretty much choose to your
2:08:46preference or the content style that you
2:08:48want to go with. Right. So, yeah, once
2:08:50you have it here, obviously you're going
2:08:52to do your edits, which you're going to
2:08:54learn how to do later on in this uh
2:08:56module. But, um, once you're all done,
2:08:59you're just going to want to go to
2:09:00export and then click here. And then
2:09:03you're going to want to make sure it's
2:09:041080p resolution. And then cuz that's
2:09:08like the most ideal resolution for
2:09:10Instagram. If you try to do, you know,
2:09:12higher, it just won't make any
2:09:15difference. If anything, it'll sort of
2:09:16like correct itself, which isn't good.
2:09:18You want to just make sure it's 1080p.
2:09:20And then also choose the frame rate 60
2:09:22fps. I think the standard is for it to
2:09:24be on 30. So just change it to 60. This
2:09:26is going to make your video look as
2:09:27smooth and as clean as possible. All
2:09:29right. Then you just simply press export
2:09:31once you're done with your edit and you
2:09:33will have the final sort of version that
2:09:35you'll be posting. All right, so that is
2:09:37how you get set up with Cap Cut. Very,
2:09:40very, very simple. And now let's head
2:09:42over to Premiere Pro. All right, so once
2:09:44you're in Premiere Pro, uh, pretty much
2:09:46you could just open a new project, open
2:09:48a new sequence. Uh, that should be
2:09:49pretty intuitive, self-explanatory. But
2:09:51once you're on, you know, the sequence,
2:09:52just press command N if you're on Mac.
2:09:55If you're on Windows, I believe it's
2:09:56controlN. Then go to settings and make
2:09:58sure the frame size is 1080 and the
2:10:01horizontal is 1920. So this is again the
2:10:039 by6 format that I mentioned earlier.
2:10:06And then yeah this could be 30 frames
2:10:08per second. 29.97 doesn't really make a
2:10:10big difference. And then press okay. All
2:10:12right. And then now you have your new
2:10:14sequence and you could essentially drag
2:10:16your video onto the timeline. So let's
2:10:18just like drag it here. Press keep
2:10:20existing settings and then you'll have
2:10:22this sort of same format that we saw on
2:10:24Cap Cut initially, right? And then yeah,
2:10:26from here, like I said, you could use
2:10:28the scale option to either make it full
2:10:30screen to look like that, or if you want
2:10:33to go with a different content style,
2:10:34you could just simply sort of keep it
2:10:36like this and, you know, keep some black
2:10:39at the top and black at the bottom. And
2:10:41this is just going to depend on sort of
2:10:43like which niche you guys are in um and
2:10:45like what style you're going to choose
2:10:46to go with, right? Um, but with this
2:10:48sort of podcast, um, let's say subtitle
2:10:51reels, which we went over earlier, this
2:10:53is a common sort of format to have,
2:10:55right? And then, yeah, simply once
2:10:57you're done editing the video, you'll
2:10:58just go up to here. This is the export
2:11:00button. Uh, make sure that you have
2:11:02these settings. H264, 1080 by 1920,
2:11:0629.97, or 30 frames per second, 1 uh 4
2:11:10Mbps, and then press export, and then
2:11:13you'll be all good to go. All right. All
2:11:15right, so now that you've set up your
2:11:16editing software, let's dive straight
2:11:18into the content hub. Welcome to the
2:11:20content hub. Now it's time to actually
2:11:22spend some time practicing, developing,
2:11:24and sharpening your skills in content
2:11:26creation. All right, and by the end of
2:11:28this module, you'll learn how to create
2:11:30different styles of content. You'll make
2:11:32your first draft/samples for your own
2:11:34brand, and you're going to get clarity
2:11:35on which style to stick with for your
2:11:37brand. All right, so without further
2:11:39ado, let's just get straight into it. So
2:11:42now we're going to be going over some
2:11:43different styles of content. The first
2:11:45one being subtitle reels. All right. And
2:11:47we're also going to go over quote reels.
2:11:49I'm going to be showing you guys some
2:11:50examples, sort of breaking them down,
2:11:52and giving you guys an idea of what you
2:11:54can expect when it comes to these
2:11:56different styles of content. And the
2:11:57reason why these are the two different
2:11:59styles of reels that we're going to be
2:12:00breaking down here in this module is
2:12:03simply because they are proven to work
2:12:05the best over the longest period of
2:12:07time. All right. So, these reels pretty
2:12:10much, no matter what trends are going
2:12:12on, no matter no matter what changes in
2:12:14the algorithm have been made over time,
2:12:16little adjustments, these reels always
2:12:18perform well. They do right now as I'm
2:12:20currently recording this video, and they
2:12:22have uh a few years ago and over the
2:12:24past few months, and they're still going
2:12:25to continue to do well um on Instagram.
2:12:28All right, so these are the two main
2:12:30different styles of content that we're
2:12:31going to be going over in this module
2:12:33here at the time of this recording. All
2:12:35right, by the time you're watching this,
2:12:36there might be some new trends, some
2:12:38other very good high-erforming styles of
2:12:40content that might be in the phase two
2:12:42section of the organic uh growth
2:12:44blueprint, but as I'm recording this
2:12:46video, these are the two main styles of
2:12:47reels that perform the best over the
2:12:50long uh longest period of time and have
2:12:52gotten the best results. Okay, so let's
2:12:55just get straight into it. So, I have an
2:12:57example or I have four examples for each
2:12:59styles of reels here. So, let's just go
2:13:00over this first uh set here, which is
2:13:03the subtitle reel examples. All right.
2:13:05So,
2:13:07here I'm just going to let you guys
2:13:08watch this real quick. But it won't help
2:13:09you stay asleep. And so, some people
2:13:11have this problem. They take melatonin,
2:13:12they fall asleep, and then they wake up
2:13:133 or 4 hours later. It wears off. Yeah.
2:13:15There are much better things for So, as
2:13:17you guys can see, it's a very, very
2:13:19simple style of content. It's simply um
2:13:21here's a podcast. And then there's
2:13:24automatic captions that come up on the
2:13:26screen as the person is talking. And
2:13:28then there's also like a little logo
2:13:30here or a watermark below. And then also
2:13:33there is music going on in the
2:13:35background. All right. At the same time.
2:13:36So it's a very simple style of content.
2:13:38There isn't too much going on. And that
2:13:39is why it actually performs really
2:13:41really well is because it's a very
2:13:43simplistic style. All right. And as you
2:13:45could see, this person added their own
2:13:47little unique touch to it by adding some
2:13:50um color for each line of the captions.
2:13:52And there's also a cool little animation
2:13:54where the captions sort of fade into the
2:13:57screen. All right. So that is the first
2:14:00example. Now, let's go over the second.
2:14:04Here we go. I'll let you watch it in 5
2:14:06years.
2:14:08But there's two conditions. You have to
2:14:10know what it is and you have to aim at
2:14:13it. Figure out what you want. Write it
2:14:15down. Figure out what you could do to
2:14:17start moving to. All right. So, you can
2:14:19see again it's a very similar style as
2:14:21the last uh reel that we watched. So,
2:14:23the only difference here is that it's a
2:14:25bit cropped. So, there's like the black
2:14:27at the top and at the bottom. Obviously,
2:14:29it's a different font. They're a
2:14:30different size. This one's just white
2:14:32captions rather than white and a
2:14:34different color. And then also, I'm not
2:14:35sure if you guys can see, but the
2:14:36watermark is here, right under the
2:14:38captions rather than down here on the
2:14:39other one. All right. And then, yeah,
2:14:41again, very simple. Captions come up on
2:14:42the screen. There's a watermark and
2:14:44there's background music that goes in
2:14:46the background. Okay. Do that with your
2:14:48So, very simple. And now, let's just go
2:14:50over a couple more examples here just to
2:14:52drill the point home and to show you
2:14:54this content style. me brick by brick
2:14:57and I'll be damned if I let you tear it
2:14:59down just cuz you don't like the way
2:15:01another talk. bet against
2:15:03me. Bet against me. Tell me it's not
2:15:05going to happen. Tell me it's going to
2:15:07fail. I love it. I love So yeah, again
2:15:10you could see very uh simple content
2:15:13style. This one is also cropped where
2:15:15there's black at the top and at the
2:15:17bottom. And then here what this guy did
2:15:19differently is now there's actually two
2:15:20clips. Uh maybe there's even three.
2:15:24Yeah, there's three. Maybe there's even
2:15:25four or five. We're not going to watch
2:15:26the whole clip here, but yeah. So,
2:15:28instead of just one person talking the
2:15:30whole time or it being one clip or one
2:15:32podcast, it sort of transitions to
2:15:33multiple different. All right. And then,
2:15:35as you can see again, the the captions
2:15:37come up on the screen, but this one is
2:15:38more of a different, more unique style.
2:15:41So, sometimes the captions come up like
2:15:43one by one as they're saying it.
2:15:45Sometimes a whole line of captions come
2:15:47up when they speak. So, like if I press
2:15:50play, you're going to see what I mean.
2:15:51No one's going to come to help
2:15:52me. No one's going to come to
2:15:54hell these days. So, it's it's a more
2:15:56unique caption style. It's pretty
2:15:57engaging and yeah, it's clearly
2:15:59performed well. I mean, it's got almost
2:16:0050,000 likes in almost 5 days. So, yeah.
2:16:04Um, that's another example of the
2:16:06content style here. Now, let's just go
2:16:07over one more just again to drill the
2:16:09point home.
2:16:11Emotions after a loss like that, it
2:16:14stings. It stings real bad. This is my
2:16:16business. I've been on the end of many
2:16:18defeats of my life and I rose back.
2:16:21Again, very simple. Captions come up on
2:16:23the screen as the speaker is speaking.
2:16:25And then um there is a watermark here at
2:16:28the bottom of the screen. And you could
2:16:29also see that this is the cropped black
2:16:30format. So, at the time of this
2:16:32recording, um that is sort of like a
2:16:34trendy style that is going on where it's
2:16:35like cropped and there's like black at
2:16:36the top and uh bottom, which is why the
2:16:39past three reels that we've watched that
2:16:41have performed well um have that format.
2:16:43But yeah, guys, this is an example of
2:16:45subtitle reels. So yeah, as you guys
2:16:48could tell, it's very simple content
2:16:51style, very easy to edit as well. It's
2:16:54simple. It's simple. You know, there's
2:16:56just captions that come up on the screen
2:16:58um when there's someone speaking and
2:17:00then there's a watermark somewhere on
2:17:02the screen and then there's a background
2:17:03music that fits the vibe of the speaker
2:17:06and like what the topic of the video is
2:17:08about. All right, so that is content
2:17:10style number one, subtitle reels. And
2:17:13this has performed really really well
2:17:14over the past um weeks and months and
2:17:17years on Instagram. It's still
2:17:18performing well as I'm recording this
2:17:20video and it's projected to still
2:17:22continue to perform well on Instagram.
2:17:24All right, so this is a very good style
2:17:26of reel to learn how to edit and
2:17:28depending on your niche, uh this might
2:17:31be the best style for you to go with.
2:17:32All right, and next up is the quote reel
2:17:35style. All right, so this is another
2:17:36style that again is performed really,
2:17:38really well. And what's funny about this
2:17:40one is that it's easier. It's even
2:17:42easier to make than the subtitle rules.
2:17:44So, the subtitle reels are really easy.
2:17:45Um, you know, we already went over how
2:17:47to find the clips effectively, how to
2:17:49set up your software, and then, you
2:17:51know, you simply just drag in the clip,
2:17:52do the auto captions. It's very simp
2:17:53simple. You guys are learn are going to
2:17:55watch tutorials in this module about
2:17:56that as well. But the quote reels is
2:17:58like next level simple. Like, it's
2:18:00really, really easy. And I'm going to
2:18:01show you guys a few examples so you know
2:18:03exactly what I mean. All right, so let's
2:18:04get into it.
2:18:07[Music]
2:18:13So, you guys see what I mean? Uh, it
2:18:14doesn't really get simpler than that.
2:18:16Um, it's like a 5-second reel. There's
2:18:19like some background video or picture.
2:18:22We'll go over a few different examples.
2:18:24And then there's a quote that comes up
2:18:25on the screen, right? And then typically
2:18:27for these shorter reels, like there's
2:18:29longer captions as well, as you can see
2:18:30this guy did. Uh, and this is also
2:18:32Matias in the program. I'm sure you're
2:18:34uh familiar with him already by now. Um
2:18:37but yeah, so that is just one example
2:18:38here. Let's just go over another now.
2:18:51All right. So, this one is now a picture
2:18:53rather than a video in the last one. And
2:18:56then the picture actually fades in from
2:18:57being completely black to then
2:18:59uncovering the picture. Right. And then
2:19:01there's the quote on the screen and then
2:19:02just the simple watermark here under
2:19:04right again with the long caption. So
2:19:07very very simple guys. Like this
2:19:08probably takes literally 5 minutes to
2:19:10make maximum. And also like I mean look
2:19:13this has almost 90,000 likes. It's
2:19:15probably over a million views and it's
2:19:18only been like a couple weeks. So yeah
2:19:20guys, you know it it doesn't you don't
2:19:21always have to spend so much time and
2:19:23energy creating content for it to do
2:19:24well. Sometimes it's just about
2:19:25identifying the best content styles that
2:19:28perform the best over, you know, a
2:19:30longer period of time and then learning
2:19:31how to master that content style within
2:19:33your niche and staying consistent.
2:19:35That's really the name of the game. All
2:19:36right, so now let's just go over a
2:19:38couple more examples.
2:19:48Again, very simple. It goes from black
2:19:50and then fades into this picture.
2:19:52There's text on the screen and then
2:19:54there is like a little watermark of this
2:19:56guy's um initials of his username here.
2:19:59All right. And this is Kevin. He's also
2:20:01in the program as well. He's been
2:20:02growing like crazy recently. Uh I think
2:20:04he grew over 20k followers in just a
2:20:07month. So yeah, this content style right
2:20:10now with the quotes is also performing
2:20:12really really well if you know how to um
2:20:16do it properly, which Kevin has learned
2:20:18how to do. All right. So, yeah, let's
2:20:20just go over this last example here.
2:20:22This one is a little different from what
2:20:24I remember. Yeah.
2:20:34So, yeah, very simple. There's
2:20:36background music and then there's a
2:20:37quote on the screen, the little
2:20:39watermark of the logo of the page here.
2:20:41And then except instead of this being
2:20:43like a still picture or a very simple
2:20:45video, this is actually looks like clips
2:20:47from um it's probably some sort of anime
2:20:50where um it just transitions towards
2:20:53different clips on the beat drop or not
2:20:55on the beat drop but with the beat.
2:21:02So very simple. All right. And yeah,
2:21:04again you can see 19,000 likes. Just a
2:21:06few weeks ago this was posted. So, uh,
2:21:09performs quite well to say the least.
2:21:11So, yeah, guys, those are the two main,
2:21:14uh, styles of content that I wanted to
2:21:16go over with you guys in this video.
2:21:17Subtitle reels and quote reels. Um,
2:21:20very, very effective content styles. Um,
2:21:23for most niches, um, obviously, you
2:21:26know, the niche that you go in, it's
2:21:27going to depend like the content style
2:21:29that you choose is going to heavily
2:21:30depend on the niche that you go in, but
2:21:32for most niches, subtitle reels and
2:21:34quote reels apply most of the time,
2:21:36right? Um, but yeah, so like I said, as
2:21:39I'm filming this video right here, this
2:21:41these are the two uh best styles of uh
2:21:43content to go with um at the moment. So,
2:21:48um I would choose between one of these,
2:21:50but also like I said, depending on
2:21:52different trends on Instagram or as time
2:21:55goes on and things change, I'll
2:21:57constantly be updating you guys with
2:21:58like the best types of uh content styles
2:22:01to go with. And then again, like I said,
2:22:03it depends on the niche. So, you could
2:22:04always ask around the community. You
2:22:06could always um ask me sort of like
2:22:08which content style you think would be
2:22:10best for the niche that you're in and
2:22:11I'd be happy to guide you and direct you
2:22:13into the right direction. All right, but
2:22:15hopefully by seeing these examples here
2:22:16of um the different content styles, it
2:22:19gives you some ideas and inspiration on
2:22:20how you could take these content styles
2:22:22and put your own unique spin on it for
2:22:24your own brand. All right, so yeah. All
2:22:27right, so now that you've sharpened,
2:22:28refined, and practice your content
2:22:30creation skills, it's time to begin
2:22:32preparing for the launch of your theme
2:22:33page. And this one will be officially
2:22:35preparing for launch. This lesson here
2:22:37is just to solidify these last final
2:22:40steps to make sure you're fully prepared
2:22:41for launch and that you get started off
2:22:44with your theme page journey in the best
2:22:46way and as smooth as possible. All
2:22:48right, so let's get straight into it. So
2:22:49by now you should have decided which
2:22:51content style/witch content strategy
2:22:53that you'll be posting with on your
2:22:54page. And now it's time to officially
2:22:56prepare for launch. So before you do
2:22:58begin posting on your page, it's
2:22:59important to prepare efficiently. That
2:23:02way when you do start posting, you can
2:23:04easily maintain a consistent posting
2:23:06schedule. All right? Like I said
2:23:08earlier, guys, you know, you're going to
2:23:09want to be posting at least once every
2:23:11single day. So, it's important to
2:23:13prepare properly to make sure that you
2:23:14can make that happen as smoothly and as
2:23:16efficiently as possible. All right? So,
2:23:18here is a couple things that you guys
2:23:20can do. Firstly, is create more content.
2:23:23Right? So, once your content audit has
2:23:25been approved and your content has
2:23:27passed the quality check, create at
2:23:28least five to seven reels. That way, uh,
2:23:31once you do start posting, you can stay
2:23:33ahead of schedule, right? That way, you
2:23:36know, you don't have to worry about
2:23:37creating the reel the day of, right?
2:23:40Because you guys know how life can get.
2:23:41Uh, something could come up last minute
2:23:43and may get in your way from posting
2:23:45like that daily reel, right? So, if you
2:23:47prepare prepare at least five to seven
2:23:48reels in advance, then you don't have to
2:23:50worry about, you know, something
2:23:51obstructing that and getting in the way
2:23:54of you posting that daily reel at least,
2:23:56right? So, um, at the same time, there's
2:23:58a little bit of a caveat to this. You
2:24:00don't want to post or sorry, create
2:24:02like, you know, 30 or 50 reels ahead of
2:24:04time. Um, that's just not ideal because,
2:24:08for example, um, within your first 14
2:24:11posts, for example, you might see that
2:24:13something uh, performs very, very well
2:24:15compared to others, right? And you're
2:24:17going to want to use that feedback to
2:24:19immediately start iterating on your
2:24:20content and making other sort of similar
2:24:22versions to the one that performed well,
2:24:24right? But if you created like 50 in
2:24:26advance, then you know, um you're not
2:24:29pretty much taking full advantage of
2:24:31that opportunity to capitalize off of
2:24:33that momentum. All right, so just keep
2:24:35that in mind. Five to seven reels in
2:24:37advance is a sweet spot. All right, and
2:24:39next you're wanting you're going to want
2:24:41to create your caption template, right?
2:24:43So this is going to be the bulk part
2:24:45part of your caption, which stays the
2:24:47same for every single reel. And you're
2:24:49also going to want to save this caption
2:24:50template either in your notes uh or some
2:24:52sort of you know document on your phone
2:24:54or computer. That way every time that
2:24:56you go to post you can easily copy and
2:24:58paste it and then all you have to do is
2:25:00just adjust the top line of the caption
2:25:02and a few hashtags for each reel. All
2:25:05right. So now let me show you an example
2:25:06of this. So
2:25:09here is uh one of my pages, right? So
2:25:12for example, this is my simple caption
2:25:14template. All I do is copy and paste
2:25:16this onto every single reel that I post.
2:25:18And then I change a couple things,
2:25:19right? I change this top line here.
2:25:22Obviously, I change uh the speaker, you
2:25:24know, the of the speaker. And then um
2:25:27sometimes I change the hashtags just
2:25:30depending on how, you know, specific the
2:25:31what the video is about and if I think
2:25:33changing the hashtags will be
2:25:35beneficial. All right. So, for example,
2:25:37uh if I could go on to multiple reels,
2:25:39it's the same exact framework, just a
2:25:42different top line. And uh I put the
2:25:45actual you know at of the speaker where
2:25:47it says speaker, right? And you can see
2:25:49that for each of my reels. Okay. And
2:25:52then let's just take a uh look at a
2:25:54couple other examples. So this is
2:25:56another student within the program,
2:25:57Brandon. Uh so this is his here. So
2:26:00let's take a look. Um he changes this
2:26:03first one here, right? That's the first
2:26:05line. And then um this is like the bulk
2:26:08caption that stays the same among all of
2:26:11the content, right? So he also um you
2:26:13know provides a lead magnet. Um so
2:26:16that's his like prayer guide. So that's
2:26:18an example of something that you could
2:26:19include in your bulk caption template as
2:26:22well. And then you see he also puts the
2:26:24speaker and then he also has uh the same
2:26:26hashtags. All right. And you can see the
2:26:28same pattern for essentially all of his
2:26:32content. All right. Let's take a look at
2:26:34a couple more examples. So here uh this
2:26:36guy uses sort of a longer uh caption
2:26:38style. So, he changes this first line
2:26:41and then he has sort of like some bulk
2:26:43text here going into more depth about
2:26:45whatever the video is about. And then he
2:26:47has video credits. He tags the ads of,
2:26:49you know, who's ever speaking in the
2:26:51video. And then he also has like a
2:26:52little CTA here for um some ebooks that
2:26:55he promotes. And then um the hashtags
2:26:58here at the bottom. And again, you could
2:26:59see it's the same style for each of his,
2:27:02you know, reels. um the same sort of
2:27:05like bulk like this is all the bulk and
2:27:08then this is what's custom and he
2:27:10probably uses chat GPT to to make this
2:27:12longer caption and then he changes this
2:27:15first line. All right, and this is just
2:27:16optional. You don't need to do this part
2:27:18where it's like, you know, extended and
2:27:20more in depth uh breaking down the
2:27:22video. Uh pretty much all you really
2:27:23need to do is change this the the top
2:27:25line to make it custom towards each
2:27:26reel, right? So, as you can see, and
2:27:29then lastly, we'll go over one more
2:27:30example. Uh, this one is another example
2:27:32of a longer one, but here is pretty much
2:27:34what stays the same for each reel,
2:27:36right? So, he changes this top line
2:27:39depending on what the reel is about,
2:27:41right? And then he has some more bulk
2:27:43caption here to sort of go more in depth
2:27:46about, for example, this uh quote here
2:27:48or this verse. And then again, same
2:27:52thing for each of his reels here.
2:27:55So, yeah, guys, create your own caption
2:27:58template. Um, don't overthink this.
2:28:00Simply just do some research in your
2:28:03niche. See what is common among the high
2:28:06performing pages and what their caption
2:28:07templates look like. And you could
2:28:09simply, um, build one that is structured
2:28:13similar to theirs, right? And then you
2:28:14could add your own unique twist to it.
2:28:16Um, at the end of the day, uh, this is
2:28:18not going to determine whether your real
2:28:19goes viral or not. You know, your
2:28:20content is the most important part.
2:28:22Content is king. Remember that, guys. Uh
2:28:24but your caption template is always
2:28:27better uh looking you know structured,
2:28:29looking professional and looking clean.
2:28:30All right. So yeah guys, get your bulk
2:28:34caption template created and then
2:28:37remember all you have to do is just
2:28:38change this first line here. Make it
2:28:40custom towards each reel. All right, so
2:28:43yeah, that's pretty much all I have for
2:28:45you guys in this module. Very simple.
2:28:47Just take these uh last two steps here.
2:28:49Get fully prepared before you start
2:28:51officially posting content. That way you
2:28:53get started off with your theme page to
2:28:54the best start and the most smooth start
2:28:56possible. All right, remember lastly,
2:28:58consistency is key. And once you do
2:29:00start posting, you're going to want to
2:29:01post at least once uh at best twice per
2:29:04day u every single day, right? That way
2:29:06you can maintain momentum and get
2:29:08yourself inserted into a nice place in
2:29:10the Instagram algorithm. All right, so
2:29:12now that you've stacked up on some more
2:29:13content as well as prepared your caption
2:29:15template, you're officially ready for
2:29:16launch. Okay, and the first thing that I
2:29:18want to go over when it comes to
2:29:19launching is your posting schedule. So
2:29:21your posting schedule is going to vary
2:29:23depending on the size and the
2:29:24demographics of your page. So if you are
2:29:26just starting out, then one reel per per
2:29:28day should be the minimum, right? At
2:29:30least one reel per per day, ideally two
2:29:31or three. But if you've already got an
2:29:33existing audience, then you could
2:29:35continue posting two to three times per
2:29:36day. Also mix in some posts and check
2:29:39your competitors to see whether that's
2:29:40something you should do or not. For most
2:29:42niches, once you get to the 20, 25,
2:29:44maybe 30k followers plus, that's when it
2:29:47becomes beneficial to mix in posts. But
2:29:50um if you're under that, most likely
2:29:52it's going to be reals. But also check
2:29:54your competitors because maybe in your
2:29:55niche posts do better when starting out,
2:29:57which is quite rare. Okay. So, you're
2:30:00also going to want to convert your local
2:30:01time to Eastern Standard Time and aim to
2:30:03post in the most active Eastern Standard
2:30:05Times to target more American audience
2:30:08and simply because they have the highest
2:30:09buying power. So, it's like the the
2:30:11highest quality audience you can get on
2:30:12Instagram. All right. So, some good
2:30:14posting times are 9:00 a.m. Eastern
2:30:17Standard Time, 12:00 p.m., 400 p.m. um 6
2:30:21p.m., and 8:00 p.m. Eastern Standard
2:30:23Time. Okay? And like I said, you could
2:30:25start off with these if you're starting
2:30:26from scratch, but once you get to 100
2:30:29followers, if your a you could check
2:30:32your audience demographics. If they're
2:30:33mostly from America, just post at the
2:30:35times that your audience is most active,
2:30:37right? Because like we talked about
2:30:38earlier with the algorithm, Instagram
2:30:40shares your content to a batch of 10 to
2:30:4320% of your followers first. Based off
2:30:45how they react to it, they determine
2:30:47whether they should send it out to more
2:30:48people or restrict the reach. So if you
2:30:50are posting at times where your audience
2:30:51is most active, chances are they're
2:30:53going to engage with it more f favorably
2:30:55and by extension, Instagram will post
2:30:56your reel further. Okay, so next thing I
2:31:00want to go over is your captions. So,
2:31:02just a few minutes ago, you should have
2:31:03already created your caption template,
2:31:05and this is going to be the caption of
2:31:07every piece of content that you upload.
2:31:08However, you want to make sure that
2:31:10you're changing the topline of the
2:31:12caption and making sure it's custom for
2:31:13each reel. So, yeah, I know we talked
2:31:16about a little bit earlier some
2:31:18different strategies you can do to
2:31:19engage um your audience with like the,
2:31:22you know, uh engaging topline caption
2:31:25or, you know, a longer topline caption.
2:31:27So, here are some strategies to maximize
2:31:29the engagement of your captions. I'm
2:31:31just going to summarize these ones that
2:31:32we already talked about. For the
2:31:34engaging topline caption, you could do a
2:31:35question, a controversial statement, a
2:31:37funny statement, tag someone who, XYZ,
2:31:40you know, share this with who, XYZ. And
2:31:42this is going to target more likes,
2:31:43comments, and shares. Or you could again
2:31:46do a longer caption, which makes users
2:31:48read, right? A short description, short
2:31:50story, quote, sharing value, giving more
2:31:53context to the reel. And this is going
2:31:54to target more watch time and shares.
2:31:56All right, so now that we've covered
2:31:58captions, let's go over hashtags. So,
2:32:01you're simply going to want to use six
2:32:02to 10 hashtags per reel. Make the first
2:32:05two to three hashtags super specific to
2:32:06the reel itself, and the remaining can
2:32:08be specific to your niche and your SEO
2:32:10keywords. And also aim to use bigger
2:32:12hashtags, minimum 500,000 uses, right?
2:32:15So, if you go on the Instagram search
2:32:17bar and you type in like, I don't know,
2:32:19if you're in the health niche, you could
2:32:20do like gut health. You could click
2:32:23hashtags once you search that up and
2:32:25you'll see all the different hashtags of
2:32:26gut gut health and how many times
2:32:28they've been used. You want to use ones
2:32:29that have been used a minimum of 500,000
2:32:32times. All right, but you also don't
2:32:33want to use the ones that are like in
2:32:35the 20 million or something, right? You
2:32:36want to just find somewhere in between.
2:32:38So, uh yeah, the first two to three
2:32:41hashtags you can make it hyper specific
2:32:43towards the reel itself depending on the
2:32:44context of the reel and then the
2:32:46remaining ones can be more general that
2:32:47are just related to your niche or your
2:32:49SEO keywords. Okay. Also, this is
2:32:52really, really important, guys. Don't
2:32:53overthink this. There's really no right
2:32:55or wrong way to do this. You could also
2:32:56take a look at other high performing
2:32:58pages in your niche and see what they're
2:33:00doing for some inspiration. So, if
2:33:01you're just stuck on this, you don't
2:33:02know what words to put, even though it
2:33:04should be um pretty coher uh
2:33:06straightforward and self-explanatory,
2:33:08take a look at your competitors, see
2:33:10what they're doing for their hashtags,
2:33:11and that should give you some
2:33:12inspiration. But, like I said, there's
2:33:14really no right or wrong way to do it.
2:33:16You might some see some people using a
2:33:18few hashtags, they're performing really
2:33:19well. You might see some people using 20
2:33:21hashtags. They're performing really
2:33:22well. Some people don't even use
2:33:23hashtags, right? Because really the main
2:33:25important variable that I've mentioned
2:33:27before is just that the content is good.
2:33:29If the content is good, it makes the
2:33:31other factors less relevant. Okay? So
2:33:35yeah, by now you're officially ready to
2:33:36start posting. So keep in mind all of
2:33:38these strategies are going to be
2:33:39completely useless if you don't stay
2:33:42consistent. Okay? You must post at least
2:33:44one reel per per day. So if you need to,
2:33:46don't hesitate to spend more time in the
2:33:47preparation phase. That way once you
2:33:49have launched your page, you won't have
2:33:51any issues with staying consistent.
2:33:52Staying consistent is key, guys. You
2:33:54want to show Instagram that you're
2:33:56serious, you know, page and that, you
2:33:58know, you get your daily uploads up and
2:33:59that they can rely on you to keep people
2:34:01on their platform, right? Because that's
2:34:02what Instagram cares about at the end of
2:34:04the day, right? Stay consistent, build
2:34:06that momentum, and obviously, you're
2:34:08going to aim to get those first viral
2:34:10reels as soon as possible to create that
2:34:12snowball effect on your page to get you
2:34:14the best results in the shortest amount
2:34:15of time possible. All right? So, stay
2:34:17consistent. That's the key. Next up is
2:34:19going to be growing your page. So, now
2:34:21that you've launched it, it's time to
2:34:22actually grow it and go viral with it,
2:34:24right? So, the first thing that I want
2:34:26to talk about is content. And as I've
2:34:28emphasized time and time again, content
2:34:31is king. And if your content is poor
2:34:32quality, then all the other strate
2:34:34strategies are going to be irrelevant.
2:34:36Okay? Reals are by far the easiest way
2:34:38to grow your page. And one viral reel
2:34:40can explode your page overnight. I've
2:34:42seen it before. Someone starts off,
2:34:44first couple weeks, they get a viral
2:34:46reel, a couple hundred thousand
2:34:47followers, and next thing you know, they
2:34:49wake up and they have like thousands of
2:34:51followers on their page, right? Reals
2:34:53are what's going to do that for you at
2:34:54the beginning, right? Posts, as I
2:34:56mentioned earlier, aren't necessarily
2:34:58ideal for new pages starting out, only
2:35:00for other pages who have already
2:35:02established themselves in their niche.
2:35:03So, reels are by far the easiest way to
2:35:05grow from scratch. All right, that's why
2:35:07it's so important to begin or sorry, to
2:35:10be posting at least one reel per day.
2:35:12And just to clarify, reels are used to
2:35:14attract a new audience and put you in
2:35:16front of a new audience. And posts are
2:35:18more used to nurture your existing
2:35:20audience, which is why I suggest having
2:35:21already an established brand or an
2:35:23existing audience before you begin
2:35:25implementing posts. So that is what I
2:35:28have to say regarding content. Next, I
2:35:30want to talk about trending audio. So
2:35:32combining high-quality content with
2:35:34trending audio significantly increases
2:35:36the likelihood of your real going viral.
2:35:38Okay, you can put together your own
2:35:40folder of trending and high-quality
2:35:42audios for your specific content style
2:35:44and your specific niche. And the best
2:35:46and easiest way to find trending sounds
2:35:47is the same exact method used to find
2:35:50viral clips. So, simply, you know,
2:35:51scroll on your reels feed. It should
2:35:53already be curated to only show you
2:35:54viral reels in your niche. Check to see
2:35:57what the most highest performing reels
2:35:59are. Check to see what sounds they're
2:36:00using. And most of the time there's like
2:36:02a specific set of like five to 10 sounds
2:36:04that are just consistently going viral
2:36:06because they're proven to work well,
2:36:07right? So, um it's important to
2:36:10consider, like I said, it depends on the
2:36:12niche because there's certain sounds
2:36:14that go viral in one niche, right? That
2:36:16don't necessarily apply and align with a
2:36:18different niche, right? So, you want to
2:36:19make sure that you're looking within
2:36:21your niche to find these viral sounds,
2:36:22these viral audios. Okay? So, now I want
2:36:25to go over some specific organic growth
2:36:28strategies. Okay? So, if you're just
2:36:29starting out, you can use some of these
2:36:31manual growth strategies to help you
2:36:32break through your first couple hundred,
2:36:33couple thousand followers. And this is
2:36:35going to consist of just going out
2:36:36there, engaging with other pages,
2:36:38networking, and overall putting your ca
2:36:40page out there for other people to see.
2:36:42Okay? And I'd only suggest doing these
2:36:43strategies if you're under 1,000 uh
2:36:451,000 followers, and if you're still
2:36:47struggling to get consistent views on
2:36:49your reels, right? Because once you pass
2:36:51a,000 followers, you sort of it's really
2:36:53the toughest part is to get your first
2:36:54hundred, your first thousand followers,
2:36:56right? because you're new and you know
2:36:57people feel hesitant to follow you
2:36:59because you're just like a small page.
2:37:01But once you break that threshold, you
2:37:02should really just be focusing on
2:37:03content because that's what's going to
2:37:05carry your organic growth. These manual
2:37:07strategies will help you sort of get
2:37:09that momentum and get you to that point.
2:37:11But once you cross 1K followers, it's
2:37:12not something you should really be
2:37:14focusing on, right? You can still do it
2:37:15here and there, though. But with that
2:37:17being said, here are some safe limits
2:37:18that you need to follow, right? And I'll
2:37:21explain what safe limits mean in a
2:37:22second. put 25 to 30 likes per 3 to 4
2:37:24hours, 50 to 60 comments per 3 to 4
2:37:27hours, 30 to 50 DMs per 3 to four hours,
2:37:29or 40 to and 40 to 50 followers per 3 to
2:37:32four hours. So these are your safe
2:37:33limits. So if you go over these limits,
2:37:35like if you're doing 60 likes within an
2:37:37hour, it's just kind of suspicious
2:37:39activity on Instagram's side. Sometimes
2:37:41you might get away with it, but other
2:37:42times you're going to get flagged for
2:37:43like bot behavior or suspicious
2:37:45activity, and Instagram is going to be
2:37:47sort of like, huh, why is this guy
2:37:48spammy? Why does this guy have spammy
2:37:50activity? What's he doing? Is he a bot?
2:37:52So, you don't want Instagram to see you
2:37:53that way, right? It's just not ideal.
2:37:56So, make sure that you're staying under
2:37:57these safe limits. Okay? So, the first
2:38:00organic growth strategy that I want to
2:38:01go over is called the one two punch
2:38:03strategy. So, I'm going to explain step
2:38:05by step how this works. So, first, find
2:38:07an active account in the same niche as
2:38:09you with under 10k followers. Go into
2:38:11their followers or their following list
2:38:12and find other smaller accounts in your
2:38:14niche who look legit, like they have a
2:38:16regular name, logo, etc. And when you go
2:38:18into their following list, oftent times
2:38:20people are like following pages in their
2:38:21niche or the ones I get inspiration
2:38:23from. So you'll be able to find lots of
2:38:25these pages. So you're going to want to
2:38:26click on their page, follow them, like
2:38:28three to five of their latest posts and
2:38:30leave a meaningful comment on one of
2:38:32their reels. Okay? I'd suggest doing
2:38:34this 10 times per hour because once
2:38:36people see that you're supporting them,
2:38:38there's a high chance that they're going
2:38:39to go ahead and reciprocate and this is
2:38:41going to help you boost your engagement
2:38:42at the start. Right? So, this is really
2:38:45just due to the law of reciprocity. Um,
2:38:48like it's a very very researched um
2:38:51psychological
2:38:53sort of bias, you could put it that way
2:38:56or concept, but it's like when you
2:38:58support someone, when you like someone's
2:39:00stuff, comment, like they're going to
2:39:02feel almost obligated to do it back to
2:39:04you, right? I know some people won't,
2:39:06but some people will, right? So if
2:39:07you're going and doing this, you know,
2:39:0910 times per hour, like that can give
2:39:11you a lot of extra follows, likes, and
2:39:14comments on your page just by simply
2:39:16going and doing it to other people,
2:39:17right? And doing this way, you might
2:39:19find other people sort of on the same
2:39:20journey as you. You can connect with
2:39:21them, network them, maybe even make some
2:39:23friends. So it's it's a good thing to do
2:39:24at the beginning when you're sort of
2:39:25first getting that momentum. Okay. The
2:39:28next strategy that I want to go over is
2:39:30called the stealing follower strategy.
2:39:32So again, step by step, here's how you
2:39:34do it. Find two to three large accounts
2:39:36in your niche. So, between 100 to 500k
2:39:38followers. Um, don't go over 500K
2:39:41because it's going to make this strategy
2:39:42more difficult. Okay? Follow these
2:39:44accounts and turn on post notifications.
2:39:46Okay? And once they post, you know,
2:39:48oftent times you're not going to be on
2:39:50your phone so you won't see the
2:39:51notification when they post. But if you
2:39:52are on your phone and you see them post
2:39:54and you get the notification, try to be
2:39:55the first one to leave a comment on that
2:39:58piece of content. Okay? and then go and
2:40:00like that comment with other accounts so
2:40:03you give it a boost and it shows up at
2:40:05the top of the comment list, right? So,
2:40:07you know, post your comment and then
2:40:08maybe if you have a couple other pages
2:40:09like your personal page, another page,
2:40:11just go and like that comment so it
2:40:12shows up at the top when people check
2:40:14the comment section. And I've seen pages
2:40:16gain up to hundreds of followers with
2:40:18one of their comments popping off. So,
2:40:20I'd suggest staying consistent with the
2:40:21strategy for two weeks and seeing which
2:40:23page is giving you the most traction and
2:40:24stick with that uh just stick with that
2:40:26one page. Like guys, I've had people
2:40:28reach out to me who have tried the
2:40:29strategy. They're like, "Dude, the
2:40:30strategy is crazy. Look, I got, you
2:40:32know, 15,000 likes and I got a couple
2:40:34hundred followers just from a comment,
2:40:36like on a real, right?" But the whole
2:40:38point of this, guys, like the the make
2:40:40or break is the comment needs to be
2:40:41good. You know, you can't just see the
2:40:43notification, click it, go onto the
2:40:45content, and then comment some like BS
2:40:47that's irrelevant, that doesn't make any
2:40:48sense. Like, that's not going to get you
2:40:49any likes or followers. You need to
2:40:51actually leave an insightful comment
2:40:52that you know either provides value, is
2:40:55funny, is contradicting, something that
2:40:57actually grabs people attention is and
2:41:00is a good comment, okay? Or else it's
2:41:02just going to be a waste of time. So,
2:41:04make sure it's a good comment. You could
2:41:05get a few extra hundred followers.
2:41:07Obviously, not every comment is going to
2:41:08go viral, like maybe one out of every
2:41:10five or 10 or something like that, but
2:41:12it it could give you some extra momentum
2:41:14and followers coming in from really just
2:41:16doing no work, just a comment. Okay. And
2:41:18the next strategy I want to go over is
2:41:20the shout out for shoutout/c
2:41:21collaborations. Right? So this is a more
2:41:24well-known one, but you could reach out
2:41:26to other accounts with a similar size
2:41:27following as you. The higher the better,
2:41:29of course, and ask them if they'd be
2:41:30down to do shout out for shoutout with
2:41:32you. You could also do the same thing
2:41:33with real collaborations. That way you
2:41:35can tap into their network and vice
2:41:36versa. So just find people sort of at
2:41:38the same size as you, sort of at the
2:41:40same stage of their journey. Um when
2:41:41you're like looking at some other pages
2:41:43on Instagram, reach out, reach out to
2:41:45them, just be like, "Hey, what's up,
2:41:46bro? you know, I see we're in the same
2:41:47niche. Um, I see you've been staying
2:41:49consistent, so good You know, keep
2:41:51grinding. Was just curious, you know,
2:41:53since we're in the same niche, we have
2:41:54we're at a similar stage of our journey,
2:41:55if you'd be down to do some sort of
2:41:57shout out for shout out or like a real
2:41:59collaboration. Um, that way we could be
2:42:01introduced into each other's audience
2:42:03and both benefit, right? Are you down?
2:42:05So, a lot of times people are going to
2:42:07be down and this is a good way for you
2:42:09to get some extra exposure and yeah,
2:42:13it's it's a very very simple thing to
2:42:14do. A lot of people will be down. Okay,
2:42:16so then the next thing that I want to go
2:42:18over is just some more bonus tips here.
2:42:20So, reply to all of your comments that
2:42:22you get with additional questions or
2:42:23comments. Also, pin your favorite
2:42:25comments. So, this is going to get you
2:42:27more engagement and boost your content
2:42:28in the algorithm. So, for example, aim
2:42:30for opportunities to subtly start a
2:42:32debate in your comment section. Overall,
2:42:34engage with your audience. And by doing
2:42:36this, you'll incentivize and encourage
2:42:37them to engage with your content more in
2:42:39the future. Right? So, there's a caveat
2:42:41to this. Like, obviously, don't rage
2:42:43bait. Like don't be in your comment
2:42:45section blatantly trying to start
2:42:47arguments or anything like that. You
2:42:48could subtly
2:42:50try and start a debate by asking
2:42:52insightful questions or following up by
2:42:54what someone said. And this could just
2:42:56get extra engagement, extra people
2:42:59commenting or replying or following up.
2:43:00And that could boost your post or your
2:43:02reel in the algorithm. Okay. Then also
2:43:04guys, just overall engage with your
2:43:06audience. Don't be a robot who's just
2:43:08like posting content um on your page.
2:43:10Like yes it does take time to engage
2:43:12with your audience but it goes a long
2:43:13way you know reply to some comments like
2:43:16some comments engage with your followers
2:43:18like have actually spread an impact on
2:43:20people right that's really the beauty of
2:43:21this business model try to make a
2:43:23positive difference and by doing that
2:43:25like you know you're going to see good
2:43:28karma let's just put it that way okay so
2:43:30those are just a few bonus tips that I
2:43:31have for you guys and something else
2:43:33that's important to do is to analyze
2:43:34your data so once you reach 100
2:43:36followers you're going to unlock
2:43:37insights or the professional dashboard
2:43:39as I was talking about earlier. And by
2:43:41looking at insights, you're going to be
2:43:42able to see more detailed data, which
2:43:44helps you make more logical decisions
2:43:45with your page moving forward. So, this
2:43:47is the same stuff I was talking about
2:43:48earlier, the audience location, age
2:43:49range, gender ratio, the times of the
2:43:51day they're most active. And you want to
2:43:53make sure that you're analyzing your
2:43:54reel's performance regularly. Like,
2:43:56anytime you see a reel per perform
2:43:57better than average, it's really
2:43:59important to understand that reel and
2:44:01why it did better than average, right?
2:44:03So, you're going to want to analyze it
2:44:05and just break it down. So again, look
2:44:07at these um ask yourself these
2:44:09questions. Which metric made the
2:44:11algorithm tick? What's the topic of the
2:44:13reel? Who's the speaker of the reel? And
2:44:14which category do they fall into? What's
2:44:16the length of the reel? What's the audio
2:44:19that is being used? What are people
2:44:20saying in the comments? And you're going
2:44:22to want to use this data to double down
2:44:24on what's already proven to work well
2:44:25for your page. And if you do this
2:44:27consistently, you will create a snowball
2:44:29effect, right? So really stay on top of
2:44:31your own data. I know it's like some of
2:44:32the more boring stuff. It depends on who
2:44:34you are. are like some people are just
2:44:36like bored by data. They don't really
2:44:37care. And some people are like really
2:44:38into data. But regardless, you should
2:44:41spend the time to look at the data, see
2:44:43what's working, see what's not working.
2:44:45See if you know your most viral reels
2:44:47have anything in common by looking at
2:44:49these questions or asking yourself these
2:44:51questions. Like maybe you find that um
2:44:53the topic of the reels are always about
2:44:55a specific topic or the speaker, you
2:44:57know, that is in the reel. Every time
2:45:00you post them, they do above average,
2:45:02what category they fall into. Maybe your
2:45:03highest performing reels are like 15 to
2:45:0530 seconds long. Maybe people are saying
2:45:07a certain thing in the comments. You're
2:45:08going to want to use all this data,
2:45:10identify all the possible patterns that
2:45:11you can. And once you've identified
2:45:14patterns and you've seen, okay, well,
2:45:15usually my reels perform well when this,
2:45:17this, and this is in there, right? Or if
2:45:18it's about this, this, and this, then
2:45:20use that data, double down on what's
2:45:22already proven to work for your page.
2:45:23And that's how you really, really like
2:45:25get momentum on your page and create
2:45:27that snowball effect. Okay. So, the next
2:45:30step here is going viral. So, this is
2:45:32really the whole objective, guys, is to
2:45:34not only grow your page, but to go viral
2:45:36with your page and to get pretty much
2:45:38grow as fast as possible. And that's
2:45:40what all of this is for. And to be
2:45:41clear, let me simplify what going viral
2:45:44actually means. So, it does depend on
2:45:45the size of your page, but typically if
2:45:47a real performs 10 to 15 times better
2:45:50than your average reel, I would consider
2:45:52that as viral, right? So, for example,
2:45:55if you usually get like 1K views on your
2:45:58reels and you get one that gets like, I
2:46:00don't know, 10 to 50K views, I would say
2:46:03that's relatively viral. Obviously, it's
2:46:05not as viral as like 100K or millions,
2:46:07but it's it's an indicator that it did
2:46:09perform better than average, right? And
2:46:11this is really the formula for going
2:46:12viral, guys. High quality content plus
2:46:15consistency plus analyzing data plus a
2:46:18little bit of luck equals virality,
2:46:20right? High quality content is in your
2:46:22control. You can make sure everything
2:46:23looks clean. Check out the quality uh
2:46:26content checklist criteria. Make sure
2:46:28you're, you know, checking all that off.
2:46:30Stay consistent. That's also in your
2:46:32control, right? Staying consistent,
2:46:34showing up every day, posting one, two,
2:46:35however many reels per day. Analyzing
2:46:37your data, that is also in your control.
2:46:40You could look at your data, see what's
2:46:41working, what's not working, where
2:46:42there's potential to double down, etc.
2:46:44And you could re rely on a little bit of
2:46:46luck, right? I'm not going to lie, there
2:46:48is a little small factor of luck
2:46:50involved here, right? You could be doing
2:46:52everything right, but sometimes you just
2:46:53need a little sliver sliver of luck to
2:46:56go viral and, you know, get a huge reel
2:46:58pop off. Maybe something happens in the
2:47:00news which makes the person in your reel
2:47:02like more relevant and people want to
2:47:04see them. You know what I mean? There's
2:47:05stuff out of your control that sometimes
2:47:07influence the performance of your reel.
2:47:09But it doesn't make any sense to focus
2:47:11on that since that's out of your circle
2:47:12of influence. You can't control it. So
2:47:14with that being said, you want to focus
2:47:16on the things that you can control. The
2:47:17quality of your content, consistency,
2:47:19and analyzing your data. Doing those
2:47:21three things plus maybe a little sliver
2:47:23of luck here and there equals virality.
2:47:25Okay, it's that simple. And once you get
2:47:26your first viral reel, the rest of your
2:47:28views will start will start to increase
2:47:30as a result of that. And this is going
2:47:31to make growing your page a whole lot
2:47:33easier. So every time you hear me say
2:47:35momentum or snowball effect, this is
2:47:36what I'm referring to. Once you get a
2:47:39really viral reel, let's say like you
2:47:40know if your common view reel is like
2:47:422,000 and you get like 200k, like that
2:47:45is a really good sign because that reel
2:47:46is going to do well, get lots of views,
2:47:48bring in lots of followers. And
2:47:50Instagram is going to be like, "Okay,
2:47:52this guy's reel did really well. You
2:47:53know, it's proven to perform well. Let's
2:47:55test some of his other reels and push
2:47:57him out some more people to see how they
2:47:59do, right?" And that's how people like
2:48:01because if your reels are good, like
2:48:02that's how you could really get
2:48:03momentum. you'll have multiple reels
2:48:05popping off at the same time and that's
2:48:06what you're going to want to aim for.
2:48:08Okay, so that is the whole point of this
2:48:10guys, going viral and trying to grow as
2:48:13quick as possible and also maintain a
2:48:15solid brand. Okay, so now let's go over
2:48:19stories. Okay, so this is a whole uh
2:48:22other aspect when it comes to growing
2:48:25your page, growing your brand, going
2:48:26viral. Well, not necessarily going
2:48:28viral, but just building your brand,
2:48:29right? stories is more of a brand
2:48:32building activity rather than like a
2:48:33gaining followers going viral activity.
2:48:35So, it's still really really important.
2:48:36A lot of people overlook the
2:48:38significance of this, but posting really
2:48:40good stories can separate like just any
2:48:42other theme page to a page that people
2:48:45actually resonate with and connect with,
2:48:46right? So, considering you're building a
2:48:48faceless brand, guys, it's really
2:48:49important that you stand out in other
2:48:51areas in order to help you build more
2:48:53trust, credibility, and authority and
2:48:55relatability in your niche. Like I said
2:48:57earlier, you don't want to be looked at
2:48:58as just another theme page, right?
2:49:00Posting stories consistently will keep
2:49:02your audience active and engaged and
2:49:03will also help you build more trust with
2:49:05your followers and overall make your
2:49:07brand stronger. Okay, so you're going to
2:49:09want to aim to post at least one to two
2:49:11stories per day. And here are some
2:49:13ideas. And before I go over these ideas,
2:49:15guys, I wouldn't suggest posting stories
2:49:18until you've got to at least like 500 to
2:49:211k followers, right? Because if you only
2:49:24have like 20 followers and you're trying
2:49:25to post like one to two stories per day,
2:49:27there's only going to be like 10 people,
2:49:29you know, seeing the story. So, it it's
2:49:31just not a good ROI. It doesn't really
2:49:32make sense and it's not going to be
2:49:34worth your time. Whereas, if you get to
2:49:35like 500 to 1k followers plus, then
2:49:38you're going to start having more
2:49:39viewers and it'll start to make an
2:49:40impact. Okay? So, just keep that in
2:49:42mind. So, here are some ideas for your
2:49:43reels. You could do like daily
2:49:44motivation, so like tips, mindset,
2:49:47quotes, etc. Obviously, this is going to
2:49:49like relate to your niche. Um, you could
2:49:51use Instagram integrated engagement
2:49:53features. So, you know, these are Q&A's,
2:49:56polls, quizzes, emoji, slidebar, emoji
2:49:59button, etc. Instagram has certain
2:50:01features within for stories that you
2:50:03could sort of integrate into your
2:50:04stories which allows the viewer to
2:50:07interact with it, whether it's like
2:50:08asking a question, voting on a poll,
2:50:11answering a question to a quiz, sliding
2:50:13a, you know, emoji slide barbar, as
2:50:14stupid as that is, or pressing the emoji
2:50:16button. These are features that
2:50:18Instagram has integrated into their
2:50:19stories. um that you have the option to
2:50:21use to get your viewers to engage more,
2:50:23right? So, these actually drive
2:50:24engagement and usually make your stories
2:50:26get a lot more views. Okay? You're also
2:50:28going to want to you could track your
2:50:30growth of your own content, right? And I
2:50:32would only do this once per day max, but
2:50:33this is when you um I'll show you an
2:50:35example in a second, but it's like if
2:50:36you reach your first 100 followers, you
2:50:38could screenshot that and post it on a
2:50:40story. Say, uh thank you guys for 100
2:50:43followers. This is just the beginning.
2:50:44Let's keep it going. And then when you
2:50:46reach 1,000 followers, 5,000 followers,
2:50:4810,000, just sort of tracking your
2:50:49growth, right? So, um, that's something
2:50:53else that you could do just to switch it
2:50:54up, post some stories every once in a
2:50:56while, right? You could also do relevant
2:50:57news or trending topics in your niche.
2:50:59So, for example, if you're in the
2:51:02basketball niche and something big
2:51:04happens in the basketball world, you
2:51:06could sort of, you know, post some
2:51:07relevant news or trending topics about
2:51:10um that specific event or topic that
2:51:12happened. Okay? And also you could, this
2:51:14is really optional here, but you could
2:51:15add your own lifestyle in there. Like,
2:51:17you know, whether you're at the gym, if
2:51:18you're eating out, if you're on holiday,
2:51:20if you're, you know, you're working at
2:51:21your desk, you could just, you know,
2:51:23post a story about that just to attach
2:51:25some identity to the reel, obviously, or
2:51:28sorry, to the page. Obviously, this is a
2:51:30faceless page, so some people are just
2:51:31not going to want to show anything about
2:51:32their personal life at all. but
2:51:34including some aspects of your personal
2:51:35life personal life if you'd like. Like
2:51:37if you're at the gym and you're in like
2:51:38the motivation or gym niche or if you're
2:51:40eating out and you're in like the food
2:51:42niche or something like that, just like
2:51:43posting stuff that relate to your niche
2:51:45of your own personal life. You don't
2:51:46need to show your face necessarily, but
2:51:48just like your environment um could just
2:51:50help switch it up every once in a while.
2:51:52Show that there's actually a person
2:51:54behind, you know, the the page and
2:51:55that's not just some robot. And that
2:51:57could just help build some more trust
2:51:58and some credibility with your page.
2:52:00Okay, so overall guys, what you post on
2:52:03your stories are going to relate to your
2:52:05niche and be relevant within your niche.
2:52:07So, it's going to be different for each
2:52:08niche. And I'll go over more of that in
2:52:11a second, but really the main goal is to
2:52:12educate and to entertain, right? So,
2:52:14every time you post your a story, the
2:52:17goal should be to either educate or
2:52:19entertain your audience. Okay? And also,
2:52:22you want to make sure that your stories
2:52:24are not very repetitive. the worst like
2:52:27the the thing that you would want the
2:52:29least is to like see the little, you
2:52:32know, let me put it this way. If you see
2:52:35a page, post a story and you see like
2:52:37the little circle there at the top of
2:52:38your feed and you could already predict
2:52:40what the story is going to be, like
2:52:42you're not going to want to necessarily
2:52:44tap it, right? Because it's like you
2:52:45already know what it's going to be. It
2:52:47just sort of drives people away. So, you
2:52:49don't want to be predictable or
2:52:50repetitive with your stories. You want
2:52:52to switch it up. You want to make it
2:52:53always feel fresh, feel new, you know,
2:52:55have variation and that's how you get
2:52:57people consistently viewing and engaging
2:52:59with your stories. Okay, so keep that in
2:53:02mind. So here are some specific examples
2:53:04regarding what the different um let's
2:53:06say examples that I or ideas that I just
2:53:08went over. Okay, so here is the daily
2:53:11motivation/tips, mindset, and quotes
2:53:13example. So these are just basic quotes.
2:53:15I've t taken screenshots here. Says keep
2:53:18going one more day. Become the greatest
2:53:20person your bloodline has ever seen. and
2:53:21then pass it down. It's time to bet on
2:53:23yourself. Wake up. Remember who the
2:53:25you are. You know, don't let fear,
2:53:26anxiety, or low self-esteem win. And
2:53:28then this says, I I can't even read it
2:53:31to be honest. It's a little blurry. But
2:53:33yeah, guys, this is going to depend on
2:53:34your niche. If you're in like sort of
2:53:36the motivation mindset sort of quotes
2:53:37niche, this applies more. Whereas, if
2:53:40you're in like the the health niche,
2:53:42maybe you won't do like a daily
2:53:44motivation quote, but you could do like
2:53:45a health quote, right? So there's always
2:53:48ways to um customize these concepts into
2:53:52or ideas into your specific niche. Okay.
2:53:55So that's one example. Another example
2:53:57is using the Instagram integrated
2:53:59engagement features like I was saying
2:54:00earlier. So these are some actually from
2:54:02one of my brands. So here's one that I
2:54:05said who's the real goat. I got Kobe
2:54:07Jordan and LeBron James there. And I
2:54:09just put a little poll with like Kobe,
2:54:11Jordan or LeBron. And people can vote,
2:54:14right? It's relevant to the niche. Gets
2:54:15people to engage. It's like a high
2:54:16quality visual, whatever, right? Then
2:54:18also again, who is the most overrated
2:54:20NBA player of all time? And then I just
2:54:22put a poll of all the names and people
2:54:24could vote, share their opinion, engage,
2:54:26and that's just an example of using
2:54:28Instagram's engagement features. Okay,
2:54:31so again, customize this to your niche.
2:54:33Like if you're in the health niche, you
2:54:34could do like what's your favorite
2:54:36vegetable, something like that, or you
2:54:38know, literally anything. And then
2:54:41here's an example of tracking growth. So
2:54:43this is actually one of my students,
2:54:45Mate. And it's a little blurry here, but
2:54:48I think he reached his first 5K here,
2:54:51and then he reached his first 10K, 20K.
2:54:53This is 50K, and now I believe he's
2:54:55almost at 100K, and this has all
2:54:57happened within the span of a few
2:54:59months. So he's he's doing really really
2:55:01good. And he's been tracking his growth
2:55:02on his profile. So um yeah, it's just a
2:55:08good way to show appreciation to your
2:55:10audience. just be like, "Hey, thank you
2:55:11for the 5k followers. Means the world to
2:55:14me. Let's keep it going." Like, it just
2:55:16it it builds credibility with your page.
2:55:18It shows that you're genuine and it
2:55:19shows that um you're appreciative,
2:55:21right? Which is which is a good thing.
2:55:22And it just adds some variation to your
2:55:24stories. And another example here is
2:55:27your own content. So, this is once per
2:55:29day max. So, you could actually repost
2:55:34your reels on your story. And I would
2:55:36only suggest doing this at le uh at most
2:55:38once per day. So, if like you post a
2:55:40real, you could simply just like press a
2:55:42couple buttons and there's an option
2:55:43that says like upload to stories or post
2:55:46to stories or share to stories,
2:55:47something like that, and then it just
2:55:48shows up on your stories. So, if someone
2:55:50sees your story, they have the option to
2:55:52click on it and then to actually view
2:55:54the reel. And I believe this actually
2:55:56gives you or it counts as a view on your
2:55:58reel. So, this is something that you
2:55:59could do every once in a while as well.
2:56:01But overall, guys, these are just some
2:56:03ideas that you can get inspiration from
2:56:04and, you know, apply to your niche. But
2:56:06I'd overall just suggest taking a look
2:56:08at other high performing pages or
2:56:10competitors in your niche and just
2:56:11seeing what they're posting on their
2:56:13stories, right? And of course, don't
2:56:15always directly copy them, but you know,
2:56:18by doing this, you could get some
2:56:19inspiration and ideas on how you could
2:56:20put your own unique spin-off of what
2:56:22they posted. However, with stories, it's
2:56:24really important to be unique. So, try
2:56:25to be more experimental and creative
2:56:27with your stories, right? So overall,
2:56:29the concept is to just look at other
2:56:30pages in your niche, see what you like
2:56:33about their stories, maybe the way they
2:56:34design them, maybe like what they're
2:56:36including in their stories. There might
2:56:37be certain aspects that you like from
2:56:40across multiple pages, and then you
2:56:41could just take those as bits and pieces
2:56:43of inspiration and ideas and um insight
2:56:46to apply to your own page by putting
2:56:48your own unique spin on it. Okay? So
2:56:51that's how you could get some more ideas
2:56:54aside from the ones that I've just given
2:56:55you examples of right now. Okay? So that
2:56:58is that and the main thing that you want
2:57:00to consider as well here with stories is
2:57:03brand consistency. So you want to make
2:57:05sure that like what you don't want is to
2:57:07post a story and have it be messy and
2:57:09unprofessional and you know sloppy. That
2:57:12just tarnishes your brand reputation and
2:57:14makes you seem like you know sloppy,
2:57:16right? You don't want to be associated
2:57:17with sloppy. You want to be associated
2:57:19with clean, high quality professional,
2:57:21right? Because this is building a brand
2:57:23at the end of the day. This is not just
2:57:24some theme page for fun, right? This is
2:57:26a brand, professional brand. So, here
2:57:28are some elements that you want to keep
2:57:30consistent and to consider. So, the font
2:57:32the the font brand colors.
2:57:35Well, these are actually two separate
2:57:37ones here. They should be on two
2:57:38separate bullet points. Let me see if I
2:57:40can actually edit it. Maybe not.
2:57:42Anyways, um Oh, I can.
2:57:46There we go. So, the font you want to
2:57:50keep consistent. So, if you're using a
2:57:53certain font in your stories, you know,
2:57:55you want to make sure that every time
2:57:56you post a story, it's like the same
2:57:57font, right? You don't want to be having
2:57:59like crazy fonts or colors thrown out
2:58:01here and there um for every new story
2:58:02you post. You want it to be consistent,
2:58:04right? It's like the same way like
2:58:06Apple, the brand Apple, they might they
2:58:09might not use the exact same font, but
2:58:10you don't see them using like, you know,
2:58:12completely different looking fonts.
2:58:14Like, it's just they keep it aligned
2:58:16within their brand and they keep it
2:58:18consistent. Okay. Also, the brand
2:58:20colors. You want to make sure that stays
2:58:21consistent as well. So, for example, if
2:58:23your brand is
2:58:26black and blue, you want your stories to
2:58:29emulate and resemble black and blue
2:58:31branding, right? You don't want to have
2:58:32random green or yellow colors thrown in
2:58:33here and there. You want it to stay
2:58:35consistent with your branding. Again,
2:58:36this might seem like common sense, guys,
2:58:38but you'd be surprised some of the stuff
2:58:40I see. No bueno. Okay. Also, the
2:58:42background images. So, for example, you
2:58:45could have certain um templates of
2:58:48certain images that you're including in
2:58:50the background of your stories, and you
2:58:53just want to keep those consistent and
2:58:55among the same sort of um branding or
2:58:59vibe, right? Whenever you post a story,
2:59:02also your logo and watermark. This is
2:59:04optional. You don't need to include your
2:59:05logo or watermark in your stories, but
2:59:07you have the option to place your
2:59:09watermark or your logo somewhere on the
2:59:10screen in your stories just to keep it
2:59:13more well branded, give it that branded
2:59:15feel and that professional feel. And
2:59:16lastly, you want to keep the structure
2:59:18and the placement of things consistent
2:59:20as well. So if usually when you post a
2:59:22story like you have the text at the top
2:59:26and you have like your watermark at the
2:59:27bottom and there's some sort of visual
2:59:28going on in the background or in the
2:59:29middle like you want to keep that
2:59:31relatively consistent as like a
2:59:32structured template, right? You don't
2:59:34want to you don't want things to be all
2:59:36over the place and in random locations
2:59:37every time. Just makes it look a little
2:59:39bit sloppy, right? So by following um
2:59:42these let's say this criteria and making
2:59:45sure that these elements stay consistent
2:59:46will make your brand look clean,
2:59:48professional, and high quality. Okay,
2:59:50which is what you want at the end of the
2:59:51day. So, here is another bonus tip and
2:59:54that's to use trending audio on your
2:59:56stories. Um, you know, when you post a
2:59:58story or when you are editing a story,
3:00:00you'll see that there's like buttons at
3:00:01the top. Audio could be one of them that
3:00:03you include in your stories. And
3:00:05obviously, this is going to depend on
3:00:06the type of story that you post and
3:00:08whether it aligns and makes sense to
3:00:10have audio or not. But where you see
3:00:12potential to use audio, you're going to
3:00:14want to
3:00:15uh use a trending audio, right? This
3:00:17could just help boost your story. you
3:00:18could get more views, more engagement
3:00:20with the story because Instagram will
3:00:22see that you're using a trending audio
3:00:23and push it to more people, right? So,
3:00:25that's a little bonus tip I have for you
3:00:26guys. But aside from that, that covers
3:00:29and finishes off step three, which is
3:00:31going viral with your theme page. So, by
3:00:34covering every single thing that we
3:00:36started off, you know, all the way at
3:00:37the top here, I'm not going to scroll
3:00:38all the way up because it was a bunch,
3:00:39but we went over everything from how the
3:00:42algorithm works to how you could use
3:00:44that to your advantage. you know,
3:00:45certain strategies to trigger the
3:00:47algorithm and trigger the metrics, you
3:00:48know, how to do content, um, different
3:00:51things to keep in mind, different
3:00:52content styles, how to set up your
3:00:53editing software, how to grow your page
3:00:55once everything's ready, how to go
3:00:57viral, you know, how to post stories,
3:00:58literally everything in the step for
3:01:00going viral and growing with your page.
3:01:02Okay, so with that being said, that
3:01:04should be covered. And now, let's go on
3:01:06to the most exciting part, which is
3:01:07monetizing your page. So, I will see you
3:01:09guys there. All right, welcome to the
3:01:11next and most exciting step of this
3:01:13process, which is how you can actually
3:01:15monetize your theme page and begin
3:01:16making good money from it. So, as you're
3:01:18growing, as you're going viral with your
3:01:19page, there's several different ways
3:01:21that you can convert the views or the
3:01:23attention that you're getting on your
3:01:24page into actual income. And in this
3:01:27step, I'll be going over three specific
3:01:28methods that you could learn and follow,
3:01:31as well as one bonus method at the end.
3:01:33Okay, so let's just get straight into
3:01:35it. So, the first method that I want to
3:01:37go over is newsletters. So, you might be
3:01:39seeing the word newsletters and are
3:01:41like, "Well, how the could you make
3:01:42money from that?" Right? I feel like
3:01:44most people when they think of
3:01:45newsletters, they think of like, you
3:01:46know, early 2000s email spam. Um, just
3:01:49like when the internet is sort of just
3:01:51coming out, like it just is not the most
3:01:54attractive or sexy sort of concept,
3:01:56right? But nowadays, newsletters are
3:01:58where it's at, guys. There's so many
3:02:00opportunities to make money and actually
3:02:03build a real source of income through
3:02:05newsletters. And in this step, I'm going
3:02:08to be covering how exactly they work and
3:02:10how you can leverage them for yourself.
3:02:13Okay. So, the main benefits of
3:02:15newsletters are that you could earn $50
3:02:16to $100 a day passively. There's
3:02:19multiple ways that you can monetize a
3:02:20newsletter, which I'll be going into
3:02:21detail in a second here. Your audience
3:02:23doesn't need to spend any money for you
3:02:25to make money with a newsletter. I know
3:02:27that sounds crazy and might not make any
3:02:29sense, but I promise it'll all make s uh
3:02:31sense in a second here when I explain
3:02:33it. uh it builds more trust and a
3:02:35connection with your audience because of
3:02:36that, right? Because they're your
3:02:38audience is going to be able to get free
3:02:40value for you for free. And AI also does
3:02:43most of the heavy lifting. So you don't
3:02:45have to write any emails or do anything
3:02:47of that nature yourself. AI helps with
3:02:49this whole process. And even the
3:02:51platform that we use to leverage
3:02:52newsletters is also an AI based
3:02:54platform. So the last step here is that
3:02:56or the last point here is that it
3:02:58increases the valuation of your brand.
3:03:00All right. So let me put it this way. If
3:03:03you have a theme page that's like 200k
3:03:06followers and it's like a decent page
3:03:08and a decent niche, you have some decent
3:03:10audience, you could probably sell that
3:03:12page for like 6 to 8 to 9K in that
3:03:16range, right? Minimum, maybe up to like
3:03:1812 to 15K. And let's say you had that
3:03:22page alone on Instagram, it's like let's
3:03:24just say 12K, right?
3:03:27It does let's just say 12K. It does
3:03:30depend on like the niche that you're in
3:03:31and it does vary, right? That's why it's
3:03:33such a big range. But if you had a
3:03:36newsletter aside with that page, right,
3:03:39and say you had like, you know, 30,000
3:03:41newsletter subscribers,
3:03:44your valuation of your brand went from
3:03:4612K to now potentially even double that
3:03:49to like 25K, right? That is the power of
3:03:52an emails newsletter because you're
3:03:54having access to your audience or a
3:03:57specific audience outside of the
3:03:58Instagram platform, right? It's like a
3:04:00separate entity that has all of these
3:04:02highv value contacts and emails and
3:04:04that's valuable, right, for a business
3:04:05because they could send emails and make
3:04:07lots of money from that, right? So, it
3:04:09just increases the overall valuation of
3:04:11your brand. So, now that you understand
3:04:12like the main benefits of the
3:04:14newsletters, let's go over specifically
3:04:15how they work. Okay, so here's like a
3:04:19little diagram here, but this is
3:04:21explaining how it works. So, this first
3:04:23step is to actually create your
3:04:24newsletter. No right? So, in terms
3:04:27of creating your newsletter, there's a
3:04:28few main components that go into it.
3:04:30It's like sort of coming up with the
3:04:31name of the newsletter, uh the logo, a
3:04:33short description entailing like who the
3:04:35newsletter is for, and just like a
3:04:37couple other details to get it set up
3:04:39and created, right? And once it's
3:04:41created, you need to set up your landing
3:04:43page. So this is essentially the landing
3:04:45page where someone has the opportunity
3:04:46to type in their email to begin getting
3:04:50signed up and receiving emails from the
3:04:51newsletter publication. And also the
3:04:55next step is to set up monetization
3:04:57within the newsletter. Okay? And this is
3:04:59all done within the platform Beehive. By
3:05:01the way, this handles literally
3:05:03everything. Everything. Okay? This is a
3:05:05great great platform. I recommend
3:05:07looking into it and learning about it.
3:05:08All right? So yeah, the next step is to
3:05:11set up the monetization. So there's
3:05:12multiple ways. like I said earlier to
3:05:13monetize a newsletter. And there's
3:05:16certain little widgets and things that
3:05:17you have to set up within the platform,
3:05:18you know, connecting um payment
3:05:20processors and all that in order to
3:05:22actually receive the payments. And then
3:05:24once that's all set up, this is like all
3:05:26the backend stuff, then all you have to
3:05:28do is begin promoting it and driving
3:05:30traffic to the newsletter. But here's
3:05:33the thing, you're not actually promoting
3:05:35the newsletter itself, okay? Because if
3:05:37you were to go on your page and promote,
3:05:39hey, sign up to my newsletter, like, you
3:05:41know, you you're going to get emails,
3:05:42like that's not a very attractive thing
3:05:44and it doesn't really peak much
3:05:46curiosity or interest or anything,
3:05:48right? So, instead of directly promoting
3:05:50the newsletter itself, the beauty of
3:05:52this is that you're going to be
3:05:53promoting well, first you're going to be
3:05:55creating a lead magnet or some sort of
3:05:57free value and then you're promoting
3:05:59that. Okay? So, let's just say I'll
3:06:02explain how all this works right now.
3:06:03Okay? So, let's just say you're in the
3:06:04calisthenics niche, right? Instead of
3:06:06saying, "Hey, here's my calisthenics
3:06:08newsletter. You know, you're going to
3:06:09learn how to do calisthenics through
3:06:10emails," which no one would be
3:06:11interested in. You say, "Hey, I have a
3:06:13free beginners's a toz guide on how you
3:06:15could go from a beginner to intermediate
3:06:17to advanced in calisthenics, including
3:06:19exercises, um, whatever people who are
3:06:22interested in calisthenics like would be
3:06:24interested in, right?" And you say,
3:06:25"Okay, that's what you're going to be
3:06:27promoting." So, you have to create a
3:06:28free lead mag or free value, which is
3:06:30very, very easy, especially with the
3:06:31help of AI. And then that's going to get
3:06:34a lot more people interested in getting
3:06:36that free value rather than the
3:06:37newsletter itself. But the catch is in
3:06:40order for someone to get access to that
3:06:42free value, right? Like the A Toz
3:06:44calisthenics guide, they have to put in
3:06:47their email on your landing page in
3:06:48order to get access to it. All right?
3:06:50And that's where you have the potential
3:06:52to monetize and make money just like
3:06:54that without your having without having
3:06:56your audience spend any money. Okay? And
3:06:58I know it might sound a bit confusing
3:07:00right now and there's lots like lots of
3:07:01moving pieces to it, but trust me, it's
3:07:03not confusing at all. And I'm going to
3:07:05break down a specific example right here
3:07:07just so you know exactly how this works
3:07:09and you can sort of see it tangibly. All
3:07:11right, so this is actually one of my
3:07:13clients, Brandon. This is his page,
3:07:14Kingdom Kingdom. Almost 700k followers
3:07:17here. And he is in the motivation,
3:07:20faith, sort of Christianity niche. So
3:07:23you can sort of see it in his SEO name
3:07:24here, God, faith, mindset. So all of his
3:07:27content sort of revolves around like
3:07:29preachers and pastors, you know, giving
3:07:31advice about prayer, God, having faith,
3:07:35these sorts of things, right? So he's
3:07:37attracted an audience of almost 700,000
3:07:39followers who are interested in that,
3:07:41right? And resonate with that. So what
3:07:44he does is he has a 21-day prayer guide.
3:07:47Okay, this is his free lead magnet, his
3:07:50free value that he promotes in order to
3:07:52drive traffic to his newsletter. Okay.
3:07:54So, what he does, like you could see
3:07:57this is a caption of one of his posts,
3:07:59he says, you know, after posting a real
3:08:02or in the reel, want our free 21-day
3:08:05prayer guide, comment prayer and we'll
3:08:07send it over to you. And then he has the
3:08:09name of the speaker, right? So then
3:08:10people see that reel, especially if it's
3:08:12like a really wellperforming reel. For
3:08:14him, he probably gets, you know,
3:08:15hundreds of thousands and millions. So
3:08:17he could have hundreds if not thousands
3:08:19of comments of people saying prayer.
3:08:21What happens when they say prayer is
3:08:23that an automation goes off. This is
3:08:25using ManyHat, by the way, that sends
3:08:27them a message. It's very, very simple
3:08:29to set up. It's just a simple trigger.
3:08:31You say, "Hey, when someone messaged me
3:08:33the word prayer, send them this
3:08:35message." Right? So, it says, "Here is
3:08:37our free 21-day prayer guide that you
3:08:38asked for. Just enter your email address
3:08:40when prompted and we'll send it to you
3:08:42right away." Right? And then it says,
3:08:43"Claim my free prayer." Right? And when
3:08:45you click on this link, what happens is
3:08:47that you get sent to this page here.
3:08:50This is the landing page that I was
3:08:51talking about earlier. Okay. So, get
3:08:53your free 21-day prayer guide now. Join
3:08:56now and also receive powerful weekly
3:08:58devotionals straight to your inbox.
3:08:59Right? So, the main selling point for
3:09:01them to put in their email is to get the
3:09:03free guide, but also it's implying that
3:09:04they're going to be getting weekly
3:09:06emails essentially by signing up to the
3:09:08newsletter. Okay?
3:09:12Excuse me. So yeah, when someone puts in
3:09:15their email, this is essentially how it
3:09:18works in terms of monetizing without
3:09:20having your audience spend any money,
3:09:21right? When someone puts in their email,
3:09:24these will pop up. All right, this is
3:09:26you could set this up within the Beehive
3:09:27app because these other newsletters will
3:09:31essentially have people apply to promote
3:09:33them. So Brandon has applied to promote
3:09:35these newsletters for free. So these are
3:09:37other newsletters. Okay. So, when you
3:09:38sign up and you put in your email, this
3:09:40little widget comes up and it's other
3:09:42newsletters, right? You know, let's just
3:09:44say the success code, your blueprint to
3:09:46a new mindset, hi uh high heaven world,
3:09:51weekly emails to help you grow, succeed,
3:09:52Jesus motivated, whatever, right? So,
3:09:54these are um other newsletters. And
3:09:56where you make money is when someone
3:09:58signs up to any of these newsletters,
3:10:00you could get up to$1 to $5 for each
3:10:04sign up. Okay? So, let's just say on
3:10:06average it's like two bucks or three
3:10:09bucks. Let's say three bucks. So, if
3:10:11someone were to sign up for all five of
3:10:13these here, Brandon can make up to $15.
3:10:16Okay? And that's because these
3:10:18newsletters
3:10:20want new signups, right? So, they're
3:10:22willing to pay Brandon for essentially
3:10:26getting those signups for them, if that
3:10:28makes sense. All right. So
3:10:31Brandon is monetizing and making money
3:10:33not off of his own
3:10:35viewers but from the publications paying
3:10:38him money from getting the view viewers
3:10:40to sign up to their publications. Okay,
3:10:42that's that's sort of how it works.
3:10:44Okay, so for example, if someone were to
3:10:46toggle all these on, he would get $15
3:10:47from one person, right? So imagine if
3:10:50you have hundreds or thousands of people
3:10:51coming into here signing up. So this is
3:10:53one of the monetization methods called
3:10:55boosts. Okay, so this is all set up
3:10:57within Beehive. You know, Beehive pays
3:10:59you by, you know, having you connect
3:11:01your payment processor and you could
3:11:02make money that way. But this is just
3:11:04one of the monetization methods through
3:11:06Beehive. It's called boosts and it's
3:11:07where you make money off of your viewers
3:11:09signing up to recommended newsletters
3:11:11like these ones here. Okay? Obviously,
3:11:13not everyone's going to sign up to these
3:11:15toggled ones, right? But every so often
3:11:17you're going to have people who are like
3:11:18clicking some of these or not all of
3:11:20them. And you can make up to five or
3:11:22sorry, from one to five dollars for each
3:11:24of these, right? So yeah, that's boosts.
3:11:28And then also once someone clicks
3:11:30continue, he also has a paid sort of
3:11:33subscription newsletter as well. So this
3:11:35is to become a monthly member. This is
3:11:37like extra um so this is not what I
3:11:41necessarily like think is the best way
3:11:44to monetize it. It's just sort of like
3:11:45an extra source of income. So he says,
3:11:47"Our content is and will always be free,
3:11:49but we greatly appreciate those who
3:11:50choose to pay and support our mission."
3:11:52Right? So he's just giving his audience
3:11:54a choice to support, you know, the
3:11:56mission, right? And support spreading
3:11:58the message, which is a good message,
3:11:59right? It's just faith, God,
3:12:00Christianity. So some people will feel
3:12:02like they can pay to support, right? And
3:12:05it's just $2 a month. So, you know, even
3:12:07if you're having like a hundred people
3:12:08subscribe to this, like 200 bucks a
3:12:10month, even if you have a,000 people
3:12:12subscribe, 2K a month. So it, you know,
3:12:14it could be just some good extra income
3:12:16just sitting there, right? So that's
3:12:18just very optional, of course, like I
3:12:19said. Um, but boost is one of the main
3:12:21ways to monetize. And this is like a
3:12:23paid subscription that you could set up
3:12:24as well, right? And then, for example,
3:12:27once someone goes through with this and
3:12:29they press continue, that's when they
3:12:31get access to the free value that they
3:12:34were promised initially, right? Because
3:12:35if you remember up here, it said, "Get
3:12:37your free 21-day prayer guide below."
3:12:39So, it's not like we're deceiving them
3:12:40and they don't get their guide. Like,
3:12:42they still get it. It's just like they
3:12:43get, you know, prompted with these first
3:12:45where you can make money off here, you
3:12:46can make money off here. And then also
3:12:49once they pretty much press continue and
3:12:52they go to the next step, they'll be put
3:12:53onto your landing page or your website
3:12:55page and that's where you could have the
3:12:57free value sort of linked in your
3:12:58featured posts where they could ask
3:13:00access it. Okay, so that is sort of the
3:13:02workflow and how it works. And just to
3:13:04give you another visual of how it works,
3:13:06it's like you have your viewers, right?
3:13:08And you have the free value that you're
3:13:11wanting to give them. there's just like
3:13:12a little step in between that they have
3:13:14to unlock in order to get the free
3:13:15value. So, say it's the calisthenics
3:13:17page and you know these people are
3:13:18interested in calisthenics and you have
3:13:20a free value or a free lead magnet which
3:13:23is like the free a toz beginners to
3:13:25intermediate to pro guide for
3:13:26calisthenics um and they want access to
3:13:29it. All they have to do is essentially
3:13:30put in their email and go through that
3:13:32little workflow in order to get the free
3:13:33value. Right? So, it's an extra step in
3:13:35the process but they still end up
3:13:37getting the free value which makes them
3:13:39happy. But you could also monetize and
3:13:41make money off the back end of it
3:13:42without your audience having to spend
3:13:44any money. So obviously with this method
3:13:45here, your audience doesn't have to
3:13:47spend any money which is what I was
3:13:48mentioning earlier. But this is like
3:13:49optional. If they do want to spend
3:13:50money, they can. Okay. So that is
3:13:54essentially how it works. So that is
3:13:56newsletters and how the workflow works
3:13:59and how you can actually make money with
3:14:01it. So yeah, you'll see I'm sure if you
3:14:04pay attention to it, you'll see lots of
3:14:05other pages out there on Instagram who
3:14:06have their own newsletters and are pro
3:14:08promoting um uh free magnet or free free
3:14:12lead magnets or free value as well. So
3:14:13keep your eye out for that and you'll
3:14:14see it. So the next step here or the
3:14:17next option in terms of monetizing is
3:14:19digital products. So everyone and their
3:14:22mom knows about digital products and the
3:14:24potential and the leverage that they
3:14:26have on social media. So, let me just
3:14:29quickly outline the benefits of digital
3:14:31products here if there's some that you
3:14:32might have not known already. And then
3:14:34I'll go over a step-by-step process of
3:14:36how you can actually launch your own
3:14:37digital product for your page. Okay, so
3:14:40first off, they're very high profit
3:14:41margins. This is one of the most
3:14:42attractive aspects of digital products.
3:14:44It's 90 to 95% profit margins, and you
3:14:47create it once and sell it infinitely.
3:14:49So, you put your time and energy into
3:14:50creating it once, and then you can sell
3:14:52it as many times as you want because
3:14:54it's not an actual product. It's just
3:14:56pixels on a screen essentially, right?
3:14:58And because of that, there's no
3:14:59inventory or storage needed. The same
3:15:00way physical products need to be stored.
3:15:03Um, you could start for free. There's
3:15:04literally no upfront cost to begin to
3:15:06make money with digital products. You
3:15:08could easily set up and automate it.
3:15:09Instant delivery because it's pixels on
3:15:12a screen. They could just get it right
3:15:13away. It's passive income as well if you
3:15:15set it up properly. And also, there's no
3:15:17shipping or return hassles, right? Since
3:15:19it's a digital product, you know, you
3:15:20don't need to worry about someone
3:15:21receiving something physical and then
3:15:23having to return it. None of that. All
3:15:24right. So, eliminates all the headache
3:15:27that goes along with physical products.
3:15:28So, here is a little workflow of how it
3:15:30works. And I've sort of summarized into
3:15:32a three-step process here. So, the first
3:15:34step is to ideulate. The second step is
3:15:36to create and the third step is to
3:15:38promote. Okay. So, now let's break down
3:15:40each of these steps in more detail so
3:15:42that you could get a full idea of how
3:15:44you can do this yourself. Okay. So,
3:15:46first one, step one is to ideulate. So
3:15:48before you begin selling a digital
3:15:50product, you need to first understand
3:15:51what your audience wants and needs.
3:15:55Okay? And there's a few ways that you
3:15:56could find this out, right? You could
3:15:58have polls on your stories, sort of just
3:16:00like asking different questions or
3:16:01trying to get insight about your
3:16:02audience. You can look at the comments,
3:16:05right, of your posts or on your reels to
3:16:07see what people are engaging with, what
3:16:09they're interested in, what resonates
3:16:11with them, and also DMs. So, for
3:16:13example, you could just reach out to
3:16:15some of your followers, maybe the ones
3:16:17who have voted on the polls, have a
3:16:18quick genuine conversation, get to know
3:16:20them a little bit more, and try to
3:16:21understand like who your who your
3:16:24average viewer is, right? It really goes
3:16:26a long way. It might seem tedious and
3:16:28sort of like boring, but trust me, just
3:16:30having like a few conversations with
3:16:31like your actual followers who are
3:16:32engaging with your page can teach you so
3:16:34much valuable insights about your
3:16:36followers as a whole. Okay? And also by
3:16:40researching high performing competitors
3:16:42can give you an idea of what your
3:16:44audience wants and needs as well, right?
3:16:45From seeing other people in your niche,
3:16:47what they're offering, how they're, you
3:16:49know, supplying that demand from their
3:16:51audience. They can just give you some
3:16:52ideas or high performing concepts that
3:16:55uh perform well, right? So, for example,
3:16:57you could see this guy here, Love and
3:16:58Stoic, said, "Why do you follow Love and
3:17:00Stoic?" Very simple little like question
3:17:02that he put on a story. and he's gonna
3:17:04have all types of people respond and
3:17:06give a little reply as to why they
3:17:08follow the page. And understanding why
3:17:10your followers have even followed you in
3:17:12the first place can give you a lot of
3:17:13interesting insight as to what they're
3:17:15like, what they want, what they need,
3:17:17and what would provide value to them.
3:17:19All right? And the whole point of this
3:17:20guys, this is really one of the most
3:17:21important steps is that you need to make
3:17:23sure that the idea of your digital
3:17:25product is actually valid. Right? I see
3:17:28so many people, too many people go
3:17:30through the whole headache of creating,
3:17:32you know, of getting the idea for their
3:17:33product, creating it, you know, going
3:17:35through that whole headache, even though
3:17:36it's not too tough, and like beginning
3:17:37to market and promote it, and they're
3:17:39like, "Oh, I don't know why I'm not
3:17:40getting any sales." It's like, dude,
3:17:42your idea was No one wanted your
3:17:43idea in the first place, right? So, this
3:17:45is why it's the most important part. If
3:17:47your idea is not good, then nothing else
3:17:49matters, right? You might be able to
3:17:51make some sales here and there, but it's
3:17:52like it's not going to be sustainable.
3:17:54it's not going to be reliable and it's
3:17:56not something that people need at the
3:17:57end of the day, right? Or want even. So,
3:18:00you need to make sure that the idea in
3:18:02the first place is actually proven. It's
3:18:04valid. You have actual insight as to
3:18:07your audience and whether it's something
3:18:08that would provide value to them or not.
3:18:10And here is just some tips on how you
3:18:12can do that. You know, you need to to
3:18:14make sure you understand your audience
3:18:15and what they would actually want or
3:18:17need. And before you can make money and
3:18:19like make everything else work, you need
3:18:21to have a good idea, something that's
3:18:22proven to work. And that's why I uh
3:18:24suggest looking at high performing
3:18:25competitors because you could see that
3:18:27if they're a big brand, if they're a big
3:18:28page, most likely, you know, they have
3:18:30ideas that have already been trled and
3:18:32tested and proven and are valid and you
3:18:34could get some like good ideas or
3:18:36inspiration from them. I'm not saying
3:18:37copy them, but you could sort of get to
3:18:40see what other people are doing, which
3:18:41helps you with your own creative
3:18:42process. Okay? So, of course, you could
3:18:45use AI to aid you in this whole process
3:18:48of trying to to find the ideas as well.
3:18:50you know, give Chat GBD context about
3:18:52your page, about your audience,
3:18:55especially, you know, for example, what
3:18:56you're learning. Like, let's just say
3:18:58this guy got like 100 to 200 replies
3:19:00because he's a big brand. Like, he could
3:19:02put all of these responses just like,
3:19:03you know, on a computer. Highlight all
3:19:04of them, copy and paste them into the
3:19:06chat GPC and say, "Hey, you know, this
3:19:08is my page. I post about X, Y, and Z.
3:19:11Um, I'm on Instagram. I asked why people
3:19:14follow my page. This is what they said."
3:19:16Then paste in all the responses and say
3:19:18based off this information here tell me
3:19:20more about my audience so I can
3:19:22understand them and give me some ideas
3:19:23of products that I can create digital
3:19:26products to help supply the demand or
3:19:29solve a problem that they have right
3:19:30it's all about solving problems so
3:19:32that's a different way that you could
3:19:33leverage or utilize AI to help you with
3:19:35this whole process as well okay so that
3:19:37is the ideate process and the next step
3:19:39is to create so once you have a valid
3:19:41idea once you have a proven idea
3:19:43obviously you have to go ahead and
3:19:44execute and create the digital product.
3:19:47So, there's a few different ways that
3:19:48you could do this. You could use
3:19:50Gumroad, Podia, Kajjabi, School,
3:19:52Beacons. There's endless amounts of
3:19:55platforms out there to help you create a
3:19:57high quality and professional digital
3:19:59product. These are just some of the top
3:20:00most popular ones that I'm using, my
3:20:02students are using, and just that are
3:20:04popular overall. So, yeah, you could
3:20:06take a look at these different
3:20:07platforms, get to understand how they
3:20:09work. All of them are very intuitive and
3:20:11simple um for you to be able to uh
3:20:14structure everything and AI could really
3:20:16help you with a lot of the bulk work as
3:20:18well in terms of like organizing and
3:20:20structuring different things, right?
3:20:21Because digital products can take forms
3:20:23of all different forms, right? They
3:20:24could be ebooks, they could be
3:20:25step-by-step courses, they could be
3:20:26guides, they could be templates, and how
3:20:29you structure it just depends on
3:20:30whatever you're offering and what
3:20:31problem you're helping to solve, right?
3:20:34And then based off what format the
3:20:36digital product is in, you can see which
3:20:38one of these formats or platforms suits
3:20:41your interest best and allows you to
3:20:43actually put together a product that
3:20:45aligns with your idea. Okay, so that is
3:20:48the next step to create. And the third
3:20:50step here is to promote. So once you
3:20:53have your valid idea for your digital
3:20:55product and you've went through the
3:20:56process of creating it, then you need to
3:20:58promote it, right? You need to bring
3:21:00people and you need to market it. you
3:21:02need to make people aware of your
3:21:03product. So there's multiple ways that
3:21:06you could do this, right? So firstly,
3:21:07you could actually use the newsletter,
3:21:09right? So this is the beauty of pairing
3:21:10these two at the same time. So if you
3:21:13remember earlier, when someone signs up
3:21:15to your newsletter, they get the free
3:21:16value right away, which is what they
3:21:17wanted most. But don't forget, they're
3:21:19now subscribed to your newsletter. Like
3:21:21you have their email in the Beehive
3:21:23platform where you could send them daily
3:21:25or even weekly emails, right? Using AI,
3:21:27of course. And what you could do is as
3:21:30you're
3:21:32sending these people weekly emails, you
3:21:33want to make sure that they're valuable,
3:21:35right? And that your audience is
3:21:36actually getting something out of it,
3:21:37right? You don't want to be like sending
3:21:39emails, right? You want to make
3:21:40them valuable. You want to make sure
3:21:41that they're actually providing value to
3:21:43your audience. These are going to be the
3:21:45people who are most likely to buy your
3:21:46digital product, right? Because they've
3:21:48already gone through the process of
3:21:50getting your free value, so they're
3:21:51already happy. They're on your email
3:21:53list where they're sending where they're
3:21:54being sent weekly or daily emails
3:21:56providing value and solving their
3:21:57problems. So that's built trust, that's
3:21:59built a relationship, that's built
3:22:00credibility, that's built authority, and
3:22:03because you've built all this
3:22:04relationship with that audience, they
3:22:06are the ones who are most likely to
3:22:07actually trust you and buy a digital
3:22:09product that you're selling. So every
3:22:10once in a while in your emails, you
3:22:12could sprinkle some marketing at the end
3:22:13of your email saying, "Hey, blah blah
3:22:15blah blah." You know, you could have AI
3:22:17help you with the process as well, but
3:22:19you could just sort of make a smooth
3:22:20transition from your email to actually
3:22:22promoting your digital product and
3:22:23saying, "Hey, if you're struggling with
3:22:25blah blah blah blah blah. Um, we've just
3:22:27launched a new product, there's a 10%
3:22:28discount here. You could access it." And
3:22:30then you could have the uh the link
3:22:32there, right? For example, so that's
3:22:34just one way that you could promote it,
3:22:36right? This could increase your digital
3:22:37product sales by like two to three times
3:22:39even. And also story CTA. So you can
3:22:42make like, you know, marketing sequences
3:22:43on your stories just highlighting your
3:22:45product. the benefits of it, how it
3:22:47could provide value to your audience,
3:22:49what problems it helps solve, etc.
3:22:51Obviously, take all of this with a grain
3:22:53of salt, which means don't overdo it.
3:22:54Like, you don't want every single day
3:22:56your stories to be like marketing and
3:22:57promoting and like spamming marketing
3:22:59every once in a while, right? I say for
3:23:02stories, like a couple times a week is
3:23:04valid to be promoting your product.
3:23:06Okay? Also, you could have a CTA at the
3:23:08end of your reels. You could have a CTA
3:23:10in your caption. You could have a pinned
3:23:12comment CTA. And you could have your
3:23:13link in bio, right? So these are all
3:23:15different places that you could have
3:23:16pretty much your digital product listed
3:23:19and drive traffic to. Okay. So, and when
3:23:23I mean CTA, that means a call to action.
3:23:25So, for example, it's when you see this
3:23:27right here. Click the link in our bio to
3:23:29enhance your brain health further.
3:23:30Right? So, this goes back to the other
3:23:32page that we were looking at before,
3:23:33Neuroglobe. Actually, I don't know if
3:23:35we've looked at it yet. We're about to
3:23:36look at it right now, though. So, what
3:23:39this guy does is this is an example of a
3:23:42caption CTA. So in his reels he has at
3:23:46the bottom of it, click the link in our
3:23:47bio to enhance your brain health
3:23:49further. So this is a neuroscience page.
3:23:51All of the content that he posts has to
3:23:53do with neuroscience experts talking
3:23:55about neuroscience, psychology, the
3:23:57brain, brain health, enhancing your
3:23:59cognitive abilities, all this stuff,
3:24:00right? So he has I'll show you in a
3:24:03second. He has almost 500k followers.
3:24:04He's built a huge audience of people who
3:24:06are interested in this stuff. So, um,
3:24:08there's a good chance that his product,
3:24:10which I'm about to show you, people are
3:24:12interested in as well. So, he says,
3:24:12"Click the link in our bio to enhance
3:24:14your brain health further." People who
3:24:15follow him want to enhance their brain
3:24:17health further. That's in their
3:24:18self-interest, right? That's why they
3:24:19follow and see his content. So, this is
3:24:22a CTA. Click the link in our bio. Okay.
3:24:25And then this is an example of a story
3:24:27CTA. So, this is where he said the
3:24:30Neurohackers Playbook by Neuroglobe,
3:24:32which is the name of the page. And he
3:24:33has like a couple different mockups, a
3:24:35couple different visuals here. 21 proven
3:24:37mental techniques to help unlock your
3:24:39brain's full potential. Shop now. Okay,
3:24:42a simple example of story marketing or
3:24:44story CTA. Okay, so now let's go over
3:24:48the specific example which I wanted to
3:24:50get to here, right? So this is
3:24:51Neuroglobe neuroscience page as I was
3:24:53just talking about and it's all about
3:24:55neuroscience. So this is the CTA that I
3:24:57was just showing you earlier. Click the
3:24:59link in our bio to enhance your brain
3:25:00health further. And he also has it right
3:25:01here. CTA, you know, as we were talking
3:25:04about optimizing the bio earlier,
3:25:06instead of having follow for enhancing
3:25:07your brain health, he says enhance your
3:25:09brain brain health today pointing to his
3:25:12uh store, right? So when someone clicks
3:25:15the link in his bio, this is what they
3:25:17see, right? He has these digital
3:25:19products here. So he actually has
3:25:20multiple and I wouldn't suggest that. I
3:25:23think these are too similar, right? So
3:25:24this is like a different point, but he
3:25:26has the neurohackers playbook,
3:25:27biohacking the brain, the psycho hackers
3:25:28playbook, and then the ebook bundle.
3:25:30These are way too similar. Like me as a
3:25:33regular viewer, like I can't, you know,
3:25:36find the difference between this. So
3:25:37this gives the viewer analysis
3:25:39paralysis. And so now between choosing
3:25:42whether to buy the product or not,
3:25:44they're now choosing whether to buy one
3:25:46product or the other or right. And then
3:25:49it's just it's not it's not good.
3:25:51There's too many and they're too
3:25:52similar. So you you want the process to
3:25:55be intuitive for your viewer or else
3:25:57they're not going to know what to do,
3:25:58right? And these are just way too
3:25:59similar. If they were a little bit
3:26:00different and they had a little bit
3:26:01different price points, like one was 10
3:26:03and said the neurohackers play playbook
3:26:05and one was like 50 and said like the
3:26:07neurohackers full in-depth a toz course,
3:26:10like that's a different story. But these
3:26:12just look too similar to me, right? But
3:26:13this is his bestseller regardless. It's
3:26:15the ebook bundle. Um they get all three
3:26:17of them for $5 off essentially. So yeah,
3:26:21this is his digital product, right? So
3:26:23it's still a good idea. You know, the
3:26:24neurohackers playbook where people can
3:26:25learn how to enhance their cognitive
3:26:27abilities, whatever it is, or 21 proven
3:26:29techniques. So yeah, this is a great
3:26:32example of a digital product, right?
3:26:33It's aligned with his page and what he
3:26:37posts about, which is like neuroscience.
3:26:39And he has a nicel looking product with
3:26:41some nice mock-ups that people have the
3:26:42option to buy and he promotes them
3:26:44through, you know, stories and if you
3:26:46know, real CTA caption, pin comment,
3:26:48link in bio. I guarantee if this guy had
3:26:50a newsletter, I'm not sure if he does or
3:26:51not, that he would two to three exit
3:26:53sales. So that's why it's so important
3:26:54to have a newsletter. All right, so that
3:26:57is digital products. And now let's move
3:26:59on to the third one here, which is paid
3:27:02promos, brand deals, and how those work.
3:27:05So first off, let's just go over some of
3:27:06the specific benefits. So paid promos
3:27:08and brand deals are arguably the easiest
3:27:10way to monetize on Instagram. It really
3:27:12doesn't require much effort on your
3:27:14side. It's also pure passive income, and
3:27:16you get to work with long-term clients.
3:27:18So this is good for many reasons. One
3:27:19being networking. You get to become
3:27:21well-connected in the space with other
3:27:23creators, other brands and also it is
3:27:26sustainable and dependable income,
3:27:28right? So depending on the deal that you
3:27:30have set up with the brand or the
3:27:32creator, you know you have consistent
3:27:33income coming in every single week or
3:27:35every single month from these paid
3:27:37promos or brand deals, right? So it's
3:27:39just good to know psychologically that
3:27:41you have a certain amount of money
3:27:42coming in from your theme page every
3:27:43single month from this specific
3:27:45monetization method. Okay? So now let's
3:27:48go over in four steps how this process
3:27:50actually works. And before I go over the
3:27:52specifics of how it works, let me
3:27:53explain why this monetization method
3:27:55even exists in the first place. All
3:27:57right. So essentially this is called
3:27:59audience aggregation. It's a business
3:28:01concept where it's a brand, a company, a
3:28:04creator, a business owner, anyone who
3:28:06wants to get in front of your audience
3:28:08pays you to promote something in front
3:28:10of your audience, right? Or to do some
3:28:12sort of collaboration with your brand.
3:28:14Okay? Because for example, let's say
3:28:17that you have
3:28:19a huge calisthenics page to bring up
3:28:20that page again, right? And say you
3:28:22have, you know, 100k followers, 200k
3:28:24followers. And also, just a caveat to
3:28:26this monetization method as well, this
3:28:28works for pages above 50K, between 50 to
3:28:32100K followers, right? If you only have
3:28:3420K followers, um you're not going to be
3:28:36able to necessarily do this monetization
3:28:38method effectively yet because you're
3:28:40just a your audience isn't quite big
3:28:41enough to the point where you could get
3:28:42consistent income from it. You might get
3:28:44a one-off promotion, but nothing
3:28:46consistent, right? So, what I was saying
3:28:48is, let's say you have a big
3:28:50calisthenics page, for example, 100 to
3:28:52200k followers, and you know, you post
3:28:54calisthenics content. It's your follower
3:28:56base is filled with people who are
3:28:58interested in learning more about
3:28:59calisthenics. You might have some sort
3:29:01of calisthenics coach reach out to you,
3:29:04or you could reach out to them and be
3:29:05like, "Hey, uh, looks like we're in the
3:29:07same niche." We could go over both
3:29:09scenarios, right? Someone might reach
3:29:10out to you and be like, "Hey, it looks
3:29:12like we're in the same niche. Um,
3:29:15I've been following your page for a
3:29:16little bit and it looks like, you know,
3:29:17you've got a big audience of people who
3:29:20are interested in calisthenics. I was
3:29:22curious to see if you'd be open to
3:29:24promoting me and my coaching in front of
3:29:27your audience um, for a fixed fee.
3:29:30Right. So, this is could this could be a
3:29:33calisthenics coach who's trying to get
3:29:34clients for his calisthenics coaching
3:29:36where he teaches people how to go from a
3:29:37beginner to an intermediate to a pro in
3:29:39calisthenics. and he it's in his best
3:29:43interest to get in front of people who
3:29:45are interested in calisthenics, right?
3:29:47And a good way that he can do that is by
3:29:48promoting himself on your page or doing
3:29:51some sort of collaboration with your
3:29:52page, right? This allows him to get in
3:29:54front of your audience, to get in front
3:29:55of your attention,
3:29:57but paying you in exchange for that,
3:29:59right? So, this is what why I say you
3:30:01build a following, then you monetize off
3:30:03that attention. This is a perfect
3:30:04example of that, right? because he might
3:30:06just say, you know, here is a twotory
3:30:10sequence. I want you to post this. And
3:30:12typically what happens is you post the
3:30:14stories. You keep it up for 24 hours and
3:30:16you get what you want. You get paid and
3:30:18you're giving your audience something
3:30:20that they're interested in. You know,
3:30:21some a coach who could help them with
3:30:22calisthenics. And then it's also in the
3:30:24coach's b best interest because now he's
3:30:26being able to promote his service or
3:30:28product or whatever it is in front of
3:30:29your audience which is filled of people
3:30:31interested in calisthenics. So, it's
3:30:32just a win-win-win scenario, right?
3:30:34Obviously, you need to make sure that
3:30:35the person who you would be promoting is
3:30:37aligned with your branding or else it
3:30:39could have a negative uh effect on your
3:30:42brand and tarnish your brand reputation,
3:30:43which you don't want. So, you want to
3:30:44find people within your brand, right?
3:30:46So, that could be someone reaching out
3:30:48to you, for example, right? But also,
3:30:50you might need to go out there and reach
3:30:51out to people if they don't come to you.
3:30:53And we could go over specifically how
3:30:55that would work, okay? But that is why
3:30:57paid promos and brand deals exist in the
3:30:59first place because creators, brands,
3:31:00business owners, whoever want to get in
3:31:02front of your audience and make their
3:31:04product or service known to a audience
3:31:06who might be interested in it. All
3:31:08right, so step one is to find a client.
3:31:11So oftent times what you'll find is that
3:31:15pages have a business email in bio with
3:31:17a CTA, right? So for example, this page
3:31:19motive mastery in their bio says
3:31:22something and then also contact
3:31:23[email protected]. So, this is a
3:31:25big page. I'm sure this page gets
3:31:27reached out to all the time regarding
3:31:28paid promos and brand deals, right? So,
3:31:30this way you could have some sort of
3:31:31people coming in inbound who will
3:31:33message you regarding the promos. That
3:31:35way, you don't have to go out and find
3:31:36them yourself, right? But let's say
3:31:38you're not getting people messaging you
3:31:39or you want to find more clients. You
3:31:40could also reach out to brands and
3:31:42businesses when you see their ads,
3:31:44right? So, for example, as you're
3:31:47scrolling on Instagram, you've probably
3:31:48seen this before. I'll show you an
3:31:50example in a second where it's like you
3:31:52see one of these paid promos in action
3:31:53where it's like someone who's paid
3:31:55another page to promote themselves in
3:31:57front of the audience and typically in
3:31:59the description or something like that
3:32:00or where they're tagged it says follow
3:32:03whatever the name is like John follow
3:32:04John for more fitness tips follow John
3:32:06to learn how to make money with YouTube
3:32:08whatever it is right you'll see when
3:32:11another page is posting an ad promoting
3:32:13someone else right so what you want to
3:32:15do when you see that is reach out to the
3:32:17the person the brand or the business who
3:32:19is being promoted, right? Because that
3:32:21means they're actively paying other
3:32:22pages to promote their product or
3:32:25service or themselves, whatever it is,
3:32:27right? So, that's a good indicator that
3:32:28since they're already posting uh or
3:32:31sorry, they're already paying other
3:32:32people for promotions that or brand
3:32:34deals that they could be interested in
3:32:37paying more people, right? So, you could
3:32:39reach out to them and say something
3:32:40along the lines is, "Hey, you know, I
3:32:42saw that you did a promo on XYZ page."
3:32:45and you could throw in a little white
3:32:46lie say like you know I'm in the same
3:32:48network as this page. Uh we've been
3:32:50talking for a little bit and just was
3:32:52curious u if you'd be interested in
3:32:56promoting your product or service on my
3:32:59page as well. Um I have a very strong
3:33:03highquality follower base who would be
3:33:04interested in your offer. If you want to
3:33:06hear more details about how that would
3:33:09work and how by promoting in front of my
3:33:11audience we could generate more sales
3:33:12for whatever you're doing. um I'd be
3:33:15open to talk. Right? A simple message
3:33:17like that. So you could reach out to
3:33:18them. You could send out a certain
3:33:20amount of meies of these messages per
3:33:22day and you'll very very very likely
3:33:25find someone who would be interested in
3:33:27working with you. Okay? So you got to
3:33:30find the client whether they find they
3:33:31find you or you find them. Okay? And
3:33:33then once you find the uh the client,
3:33:35the next step is to then make an
3:33:36agreement, right? You need to agree on a
3:33:38deal for the paid promo or the brand
3:33:40deal. Okay? So essentially the amount
3:33:43that you could charge depends on one it
3:33:45depends on multiple variables. The
3:33:46number of followers that you have u the
3:33:49engagement rate of your page the
3:33:50demographic the brand or business's
3:33:53budget and also the format of the
3:33:55content. So what I mean by that is
3:33:56whether it's a story whether it's a post
3:33:58whether it's a real whether it's a
3:34:00carousel the format the the amount that
3:34:03you could charge depends on the format
3:34:04as well right so these are all going to
3:34:06influence the amount that you're able to
3:34:08charge. So, for example, let's say you
3:34:13have two pages. One that has 200,000
3:34:15followers, the other one has 200
3:34:16thousand followers as well, but one page
3:34:19has like a engagement rate and, you
3:34:21know, they're not getting many views or
3:34:23comments and anything like that, but the
3:34:25other one has a good engagement rate.
3:34:26And say the other one has, you know, one
3:34:28of the pages has a bad demographic where
3:34:30like most of the followers are from a
3:34:32third world country or, you know, mostly
3:34:35teenagers or something like that.
3:34:36Whereas the other page, the one that has
3:34:38a good engagement rate has mostly USA
3:34:41audience from 28 to 35 years old, right?
3:34:44You know, the page that has a better
3:34:46engagement rate and a better audience or
3:34:48higher quality audience demographic can
3:34:50charge a lot more than the person who
3:34:52has a engagement rate and not the
3:34:54best demographic, right? So even though
3:34:56they have the same amount of followers,
3:34:58like the pricing is influenced by the
3:35:00engagement rate, the demographic, even
3:35:02the brand uh the budget of the brand or
3:35:04the business and again the format of the
3:35:05content, right? So you'll just have to
3:35:08go back and forth with the brand owner
3:35:10or the business and likely they're going
3:35:12to ask for some analytics of your page
3:35:14just to see, you know, whether they
3:35:16would get their ROI for paying you for
3:35:18the paid promo or the brand deal. Um but
3:35:20you should just be able to supply that
3:35:22information and come to an agreement.
3:35:23Okay, so that is the next step to come
3:35:26to an agreement. And then this next step
3:35:27after that is you get paid. So you
3:35:29simply could collect payments using
3:35:30PayPal, Stripe or another payment
3:35:32processor. All right, so this is the fun
3:35:34part. Obviously, um most times the
3:35:37brand, business creator, whatever, they
3:35:39will pay you upfront. Um it's sort of
3:35:41just on a trust basis because obviously
3:35:42if you just like never respond to them,
3:35:44they can um dispute your payment and you
3:35:46won't even get paid. So you could just
3:35:49collect the payment upfront, right, for
3:35:51whatever deal you agree on. Sometimes
3:35:53they you could do a bulk deal where it's
3:35:54like um I don't know 10
3:35:5810 promotions over a period of like two
3:36:01months for example, five stories, five
3:36:03reels and you could charge, you know,
3:36:06the upfront fee. Sometimes, you know,
3:36:08you might need to split up the payment
3:36:10if it's a bulkier deal like that, right?
3:36:12So you could split up that payment, but
3:36:15other times it's more like one-off
3:36:16promotions because they want to see how
3:36:17it does first, right? So, you could
3:36:20collect the payments whether it's a
3:36:21one-off or whether it's a bulk deal with
3:36:23these payment processors here. Okay? And
3:36:25then, yeah, once you get paid, you just
3:36:27simply upload a post onto your page,
3:36:30whether it's a story, real, carousel,
3:36:34uh, post, whatever it is, you upload it.
3:36:36And typically, you keep it up for only
3:36:3724 hours. Okay? Uh, this is just a
3:36:40standard sort of practice within paid
3:36:42promos and brand deals. So, yeah, that's
3:36:44a very simple four-step process. You
3:36:46find a client, you make an agreement,
3:36:47you get paid first, uh, typically,
3:36:50right? And then, uh, you upload the post
3:36:52and keep it up for 24 hours. So, that's
3:36:53the four-step process. All right. So,
3:36:55now, let me show you one of these
3:36:57examples in action. So, first, let's go
3:36:59over a paid promo. So, this is a
3:37:01carousel format. So, it just says Tik
3:37:03Tocker with 2.5 million followers gets
3:37:05banned, then cries in front of the Tik
3:37:07Tok headquarters. Kind of dumb, but it
3:37:09catches attention, gets people's
3:37:10attention, right? So this is like the
3:37:12first video and then or sorry the first
3:37:14slide and then the next slide is the
3:37:15video of her in front of the
3:37:16headquarters sort of like knocking and
3:37:18stuff. Um or this is the video itself.
3:37:20I'm not sure because this is the second
3:37:21slide here. So then there there's some
3:37:24text. There's some text and then there's
3:37:26always a CTA, right? Follow me real
3:37:28Bruna Soua and DM me unlock. And the
3:37:30comment section or the caption like I
3:37:32said earlier, follow real Bruna Soua and
3:37:35DM him unlock and he will send you a
3:37:37full blueprint blah blah blah blah blah.
3:37:38Right? So you could clearly tell that
3:37:39this is a paid promo. One because of the
3:37:42CTA here and two because of the CTA
3:37:43here. So this is how you could identify
3:37:44paid promos easily. All right. So
3:37:46essentially this person real Bruno Bruno
3:37:49Souza paid the owner of this page a
3:37:53certain amount. We don't know how much
3:37:54to make this promotion on the page.
3:37:57Right? So the owner of the page gets
3:38:01paid which is what he wants. And then
3:38:03also this person gets to promote
3:38:05themselves in front of the the the theme
3:38:08pages audience which is what he wants,
3:38:09right? So it's again a win-win
3:38:11situation. So also a caveat to get to
3:38:13this guys is like you don't want to rely
3:38:15on this method as your main monetization
3:38:17method because obviously you don't want
3:38:19to spam your page with like promotions
3:38:21every single day or every other day,
3:38:23right? That's just going to aggravate
3:38:25your audience, irritate your audience,
3:38:27diminish your brand reputation, and you
3:38:29don't want that, right? Ideally, every
3:38:31once in a while, you could throw in
3:38:32these paid promos and then also make
3:38:33sure that it's aligned with your um
3:38:36niche and with what your audience would
3:38:38be interested in, right? So, that way,
3:38:41you know, you could still make money and
3:38:42monetize without having to really do any
3:38:44work because they're sending you all the
3:38:45content and paying you. Um, and two, you
3:38:48can also not have to worry about
3:38:51diminishing your brand reputation and
3:38:52still hold a strong brand frame, which
3:38:54is important as well. So, yeah, this is
3:38:56what an example of a paid promo looks
3:38:57like. There's all certain, you know,
3:38:59formats of this, whether it's stories,
3:39:00reals, but this is a post or a carousel.
3:39:04Okay. And then here's also a brand deal
3:39:06example. So, this is 11 Stoic. They
3:39:09collabed with Printify, which
3:39:11essentially is a print on demand
3:39:12business. It allows people to sell
3:39:15clothes without having the inventory.
3:39:17So, you pretty much just have to make
3:39:19the sales and Printify will handle all
3:39:20of the backend like, you know, shipping
3:39:23and returns and customer service, but
3:39:25obviously they take a fee for that,
3:39:26right? So they collabed with 11 Stoic
3:39:28which is a larger brand in the sort of
3:39:31cinematic u niche and they sort of made
3:39:34a real together where he said you know
3:39:36you could build your dream brand and it
3:39:37was like sort of all the benefits of
3:39:39Printify. Okay. So what happened here is
3:39:42Printify paid 11 Stoic, the owner of
3:39:45this page to do this collaboration reel,
3:39:48right? Because this is a huge, let's
3:39:50say, promotion, right, for Printify
3:39:53because 11 Stoic has almost a million
3:39:55followers and Printify is being able to
3:39:58put its brand and put its business model
3:39:59in front of the the all of the viewers
3:40:01of 11 Stoic, right? So I'm not sure
3:40:04exactly how much Printify paid 11 Stoic,
3:40:06but I'm sure it's a lot. All right. So,
3:40:08and then in the caption there's like a
3:40:09little, you know, uh, benefit. Start
3:40:12with the right business model and tool.
3:40:13Build your own brand without any
3:40:14startup, investment, or inventory. Drop
3:40:16a print below and I'll send you the link
3:40:18to get started. And you can see he has a
3:40:20hashtagsponsored post here. So, this is
3:40:22just an example of a brand deal where a
3:40:24brand uh collaborates with a business, a
3:40:27creator, something of that nature, and
3:40:30um, promoting it essentially, right? And
3:40:32then I've seen multiple reels of them
3:40:35collaborating, so I'm sure they have
3:40:36some sort of bulk deal going on. Okay,
3:40:38but that is an example of a brand deal.
3:40:40So yeah, the last one that I wanted to
3:40:42go over with you guys is the Instagram
3:40:44bonus program. So this is a bonus that I
3:40:46wanted to include in here and it's also
3:40:48coming soon. So just to be clear on
3:40:50that, this is only available in the USA,
3:40:53Japan, and South Korea, and also only on
3:40:56certain accounts. They're sort of in the
3:40:57beta testing with it. And essentially
3:40:59how this works is you could earn money
3:41:00based off of spe spe spe spe spe spe spe
3:41:01spe spe spe spe spe spe spe spe spe spe
3:41:01spe spe spe spe spe spe spe spe spe spe
3:41:01spe spe spe spe spe spe spe spe spe spe
3:41:01spe spe spe specific metrics like views,
3:41:03engagement, or number of reels posted
3:41:05within a certain time period. There's
3:41:07certain challenges like that and you
3:41:08could win up to 20 cents to $1 per 1,000
3:41:12views. Right? So that's one of the
3:41:13metrics that I've experienced myself for
3:41:15these reels. And also these bonuses have
3:41:18earning caps as well. From my
3:41:20experience, it's been between$1,200 to
3:41:22$5,000. So obviously, you know, if
3:41:24you're getting paid a dollar per million
3:41:27views and you get 10 million views, like
3:41:30Instagram's not going to pay you
3:41:31$10,000, right? So they'll set an
3:41:33earning cap for how much you could earn
3:41:34per specific post. So yeah, that's
3:41:37essentially how this works, guys. Um,
3:41:39this is in the beta testing right now.
3:41:40It's only available in a few countries
3:41:42and only for certain pages. And I
3:41:45figured I'd let you guys in on this
3:41:46because this is going to be big moving
3:41:48forward. When this gets released, a lot
3:41:50of people are just going to be making a
3:41:51ton of money off of reels. So, keep
3:41:53your eye on this and um begin learning
3:41:56about it for when it does drop. Okay,
3:41:58but yeah, aside from that, the main
3:42:00monetization methods that I wanted to go
3:42:01over with you here um is the paid promos
3:42:05and brand deals, the newsletters, as
3:42:07well as the digital products. All right,
3:42:09so obviously there's more ways to
3:42:10monetize your theme page, but these are
3:42:12just a few methods that I want to cover
3:42:14in this step here. So, without further
3:42:16ado, let's move on to the last step,
3:42:17which is automating your theme page. All
3:42:19right, welcome to step five, the last
3:42:21step of this process where we're going
3:42:23to be going over how you can properly
3:42:25automate your theme page to begin making
3:42:27more money by spending less time on the
3:42:29business. All right, so once you begin
3:42:31monetizing, once you begin making good
3:42:32money with your theme page, it's
3:42:34important to automate the process
3:42:36because this is going to allow you to
3:42:37make more money by doing less. And the
3:42:39goal of automation essentially is to
3:42:41free up your time to allow you to focus
3:42:42on what actually grows the business,
3:42:44right? So once you get to a certain
3:42:46point where you're making good money,
3:42:48there's no need to continue spending
3:42:50your time and energy on miscellaneous
3:42:52tasks that can be outsourced to other
3:42:54people, right? You don't want to be in
3:42:56the trenches doing the dirty work, the
3:42:58stuff that is tedious that you have to
3:43:00do on a day-to-day basis. All that stuff
3:43:02could be easily delegated, easily
3:43:04outsourced to someone else where you pay
3:43:07them a small amount of the profits that
3:43:08you're earning, but you get to save a
3:43:10majority of your time and energy to put
3:43:12toward put towards tasks or actions that
3:43:15are going to actually grow the business,
3:43:17move the needle in the business, and
3:43:19exponentially help you grow to where you
3:43:21want to get to to scale. Okay, so let's
3:43:24get straight into it. So first up, let's
3:43:26go over why automation is essential in
3:43:28the first place. So essentially the
3:43:30first point here is automation is
3:43:31critical for scaling. Okay, it frees
3:43:34frees you from daily repetitive tasks so
3:43:36that you can actually focus on growth
3:43:38and a long-term strategy. Two, manual
3:43:40work limits progress. Doing everything
3:43:43yourself keeps you stuck and makes your
3:43:44business fully dependent on your time.
3:43:47And three, delegate to grow. By
3:43:49outsourcing maintenance tasks, you can
3:43:51make more money while spending less time
3:43:53on the business. Okay, this is
3:43:54essentially the three main points of
3:43:56what I just covered earlier. you're
3:43:58going to be able to scale further by
3:44:00automating because it's going to free up
3:44:01your time from the tedious miscellaneous
3:44:03dirty work that you do on a day-to-day
3:44:05basis and instead you could focus your
3:44:06time on the stuff that actually matters.
3:44:08And because you know when you're doing
3:44:10that manual work every single day like
3:44:12that's going to limit how far you're
3:44:13able to go, right? Because if you're
3:44:15spending most of your time and energy
3:44:17doing the manual you know tedious work
3:44:19of everyday tasks like that's going to
3:44:22only maintain your business, right? It's
3:44:24not going to grow it and scale it to the
3:44:25heights that you want, right? So that's
3:44:27why delegation and automation and just
3:44:29outsourcing different tasks are so
3:44:31critical to allow you to to free up that
3:44:33time to put towards the tasks that are
3:44:35going to actually move the needle. So
3:44:37this is such an important business
3:44:38principle guys. Whether it's with
3:44:39Instagram theme pages, whether it's any
3:44:42other business venture that you end up
3:44:43trying in the future. Delegation and
3:44:45automation and outsourcing is so key.
3:44:47You should not be doing tasks that
3:44:49someone else can do for you, right? You
3:44:52want to be spending your time and energy
3:44:53on things that are more high leverage,
3:44:55things that only you can do, right? So,
3:44:58let's go over now when to actually begin
3:45:00automating your business. So, I would
3:45:02suggest to begin outsourcing and
3:45:04automating your business once you're
3:45:06consistently earning 500 to 2K per month
3:45:08to focus on growth and high leverage
3:45:10work. Okay? Simply reinvest a portion of
3:45:13your earnings early to start automating
3:45:15and scaling your business faster. So
3:45:17shift. So yeah, and overall shift from a
3:45:20scarcity to an abundance mindset, right?
3:45:22So I feel like a lot of people when they
3:45:24start making their first, let's say 500
3:45:26to 2K a month with Instagram or really
3:45:28any other business, I've seen a lot of
3:45:30people get sort of comfortable and they
3:45:32just want to save that money, sort of
3:45:33see the numbers grow in the bank. And
3:45:36that's sort of a scarcity mindset,
3:45:37right? Because if you knew that by
3:45:40putting that money back into the
3:45:42business, not even all of it, just a
3:45:44little bit bit of it, you would grow to
3:45:45new heights and scale your business
3:45:47further, then you would do it without
3:45:49question, right? So, it's like something
3:45:51in your mind which feels like you're not
3:45:52going to make more money, which is why
3:45:54you hold it in the bank and that's going
3:45:56to prevent you from doing the actions
3:45:57and doing the things necessary that are
3:45:59going to actually scale up your business
3:46:00further, right? So simply reinvest a
3:46:02portion of these earnings so you could
3:46:04start automating and outsourcing
3:46:05different tasks in your business. And
3:46:07that's going to again like I keep saying
3:46:09here allow you to focus on the more high
3:46:11leverage more let's say move
3:46:13needlemoving
3:46:16tasks in your business which is so key
3:46:18guys. All right so overall try to think
3:46:20about it from this frame shifting from a
3:46:22scarcity to an abundance mindset. This
3:46:23is even something that I had to struggle
3:46:25with myself when I was first getting
3:46:26started and most people that I talk to
3:46:28like have struggled with this at some
3:46:30point. So please don't do the same
3:46:33thing, right? You could learn from my
3:46:35mistake rather than um making the
3:46:37mistake yourself, right? So when I
3:46:39started making money, like let's just
3:46:41put it this way, I could have seen so
3:46:43much more progress with my business in
3:46:46such a shorter period of time if I
3:46:48simply just was more detached to my
3:46:50money and put it back into the business
3:46:52easier. Right? So that is an abundance
3:46:55mindset when you're like, "Okay, yes,
3:46:56I'm making some money. let me put some
3:46:58back into it in order to actually scale
3:46:59and make more money as opposed to just,
3:47:01you know, holding on to every dollar
3:47:03and, you know, being scared that you're
3:47:04going to lose money. Right? So, that is
3:47:06the difference between a scarcity and an
3:47:08abundance mindset. And it's really,
3:47:09really crucial to adopt that abundance
3:47:12mindset when going through this whole
3:47:13process of automating and scaling your
3:47:15business. Right? And I'm not saying you
3:47:17need to dump every single penny that you
3:47:18make into automating and scaling, but
3:47:21putting a portion, literally 1/4th,
3:47:24oneif of the amount that you're earning
3:47:26back into automating and delegating
3:47:27certain tasks will go such a long way
3:47:29and will allow you to make even more
3:47:30money. Okay, so now that you understand
3:47:33why automating is essential and when you
3:47:35should begin automating your business,
3:47:37now we could go over the main tasks for
3:47:39you to outsource. All right. And this is
3:47:41just a rule of thumb that I got have for
3:47:42you guys, like making 500 to 2K a month
3:47:45before you begin automating. But if you
3:47:48already know what you're doing, you
3:47:49could begin automating before even
3:47:50making any money, right? It just depends
3:47:53on sort of your current situation, what
3:47:55you're starting with, if you have any
3:47:56upfront capital, if you have any
3:47:58experience. But for most people, I
3:48:00suggest making between 500 to 2K a month
3:48:03first. That way you could just reinvest
3:48:04the money that you're making from the
3:48:06business into the business rather than
3:48:08spending out of pocket, right? But I've
3:48:10also worked with people and I know
3:48:11people in the space who've started a new
3:48:13page and just automated everything from
3:48:15day one because they know what they're
3:48:17doing and that's going to make them
3:48:18their money back. Okay. But for most of
3:48:20you guys, 500 to 2K a month is a good
3:48:23earning place or a good amount to be
3:48:26earning before beginning to automate and
3:48:28delegate. Okay. So now, like I said,
3:48:30let's go over the main tasks for you to
3:48:32outsource. So, firstly is going to be
3:48:34content creation. So, outsource content
3:48:36creation as early as you can to save
3:48:38time on making daily uh or to save time
3:48:41on making daily high-quality content for
3:48:42your page. You're going to want to get a
3:48:44good con you're you're going to want to
3:48:46get good at content creation yourself
3:48:47first if possible so that you can better
3:48:50manage and evaluate your content
3:48:52creator's work. Okay, so this is the
3:48:54first thing that you're going to want to
3:48:55outsource as soon as possible because if
3:48:57you don't outsource this, you're going
3:48:58to be creating content essentially on a
3:49:00daily or weekly basis. And this is
3:49:03tedious, busy work that someone else can
3:49:05do almost just as good, if not better
3:49:08than you can. Um, while you're able to
3:49:11save all that time and energy that you
3:49:12would have put towards creating content
3:49:14towards something else that's going to
3:49:15be more money-making activities, right?
3:49:17So essentially once you start monetizing
3:49:19your page it's like why spend your time
3:49:20and energy on the tasks that are just
3:49:22going to maintain your page and like you
3:49:24know post content rather when as opposed
3:49:27to spending that same time and energy
3:49:28towards the monetizing aspect of your
3:49:30page and making even more money right so
3:49:32that's why it's so important to
3:49:32outsource something like content
3:49:34creation so that you don't have to worry
3:49:35about the tedious every single day
3:49:37making content etc right and also what I
3:49:40say here it's best or ideal if you could
3:49:44get good at content creation yourself
3:49:45first before you outsource it. That way,
3:49:47you could just better manage your
3:49:49content creator. You could point them in
3:49:50the right direction. You could let them
3:49:52know exactly how they do things. Because
3:49:53if you try to outsource content creation
3:49:55before you're even good at it yourself,
3:49:57like, how are you supposed to manage
3:49:58someone and make sure that the content
3:49:59that they're posting is good, right?
3:50:01Yes, you could just say, "Oh, you know,
3:50:03I found a good content creator. Like,
3:50:04let me just leave everything in his
3:50:06hands. Hope he knows how to do
3:50:07everything right." But, you know, it's
3:50:09not ideal to have to rely on someone
3:50:11else to know what to do, right? You need
3:50:12to know what to do yourself. You need to
3:50:14have the skills and you need to be able
3:50:15to guide, lead, and point someone in the
3:50:17right direction. Okay? So, once you have
3:50:19content creation outsourced, what you're
3:50:21going to want to do is outsource your
3:50:22account management. Okay? So, hire an
3:50:24account manager to actually post the
3:50:26content that your content creator is
3:50:28making. Engage with your followers and
3:50:29just overall manage your page. And this
3:50:31could free up one to two hours of your
3:50:33day. Okay? Ideally, what you could look
3:50:35to do is promote your content creator to
3:50:37this role because this is going to
3:50:38simplify management and make your life
3:50:40easier, right? Think about it. It's very
3:50:41logical. Managing one person, right,
3:50:43who's doing content creation and account
3:50:45management both at the same time is a
3:50:47lot more simple and straightforward and
3:50:49easy and less of a headache than having
3:50:51to manage two people. One who's doing
3:50:52content, one who's doing account
3:50:54management, right? And most content
3:50:55creators, if you pitch them the
3:50:57opportunity of being able to be an
3:50:58account manager as well, then they are
3:51:01more often than not going to take that
3:51:03opportunity, right? Especially it's
3:51:04already if it's already someone you
3:51:05trust and you know and they're already
3:51:06doing a good job as a content creator,
3:51:08you might just want to go ahead and
3:51:09promote them to an account manager.
3:51:10Okay? And the next thing here that
3:51:12you're going to want to look to automate
3:51:13is actually messaging. So you could use
3:51:15a software like ManyHat to automate
3:51:17replies, collect leads, and maintain
3:51:19follower engagement 247. And this is
3:51:21just going to reduce the tedious manual
3:51:23messaging and helps increase conversions
3:51:25with automated follow-ups, right? So
3:51:26instead of you just being in your DMs
3:51:28all day responding to like frequently
3:51:29asked questions or getting leads or, you
3:51:32know, sending replies to comments, like
3:51:35you could have ManyHat essentially
3:51:36automate all of this. Right? If you guys
3:51:38don't know know what ManyHat is, it's a
3:51:40very um reputable software. It's
3:51:42literally integrated with Meta, which is
3:51:44Instagram's parent company. And it's a
3:51:45really really good software. There's all
3:51:47sorts of automations and workflows that
3:51:48you could set up set up in there. And
3:51:50any sort of task that you would want it
3:51:52to do, you could set it up to the point
3:51:54where it can do that efficiently, right?
3:51:56So, it works 24/7. It has automated
3:51:58replies. So, instead of you having to be
3:52:00in there, you know, all hours of the
3:52:02day, you could just have a system or an
3:52:04automation that is doing all that work
3:52:05for you. All right? So that that is the
3:52:08next thing that you're going to want to
3:52:09automate. Okay. So I would do it in this
3:52:11order as well. First automate your
3:52:13content creation. Then once you have
3:52:15that all figured out, then automate
3:52:17account manager. And then automate your
3:52:19messaging. Okay? So this cumulatively is
3:52:23going to save you so much time and
3:52:24energy on like tedious miscellaneous
3:52:26busy work that doesn't make any
3:52:28difference and only maintains your
3:52:29business. Whereas you could take that
3:52:31same time and energy and focus it
3:52:33towards growth tasks or high leverage
3:52:36activities that are going to actually
3:52:37grow your business, scale it, and make
3:52:39it more money. Okay, so now let's go
3:52:42over where and how you can find talent,
3:52:44right? Because it's one thing to know
3:52:45that you need to get a content creator
3:52:47or an account manager, for example, but
3:52:48it's another thing it's another thing to
3:52:50know where and how to find these people
3:52:52who actually know what they're doing,
3:52:54right? So, first off, it's important to
3:52:56know that finding the right team members
3:52:58takes time and trial and error. So,
3:52:59you're going to want to think long term
3:53:00and focus on hiring people who align
3:53:02with your vision, culture, and work work
3:53:05ethic, right? It's also important to
3:53:08understand that automation is a journey.
3:53:10It's not something that you could do all
3:53:11in one day and have it perfectly figured
3:53:12out. Likely, you're going to have to
3:53:14trial and test with like a couple
3:53:16people. you know, interview people, see
3:53:18their personality, whether you know,
3:53:20they align with your vision, whether
3:53:22they're they're the right fit for your
3:53:24team, and it's something that you can
3:53:25sharpen up and figure out as time goes
3:53:27on, right? So, just think long term.
3:53:29Don't think short term. Try to find the
3:53:30people who are really going to stick on
3:53:32your side and be there for the long run
3:53:34to help you out. Okay? And also, it's
3:53:37important to know that the best talent
3:53:38is often found within trusted networks
3:53:40or communities since trust, drive, and
3:53:42skill are crucial to automate
3:53:44effectively, right? So the people who
3:53:46work closely with me within Growth
3:53:47Accelerator, they have access to my
3:53:50personal content creators, account
3:53:51managers, and really any service
3:53:53provider, they're already tr uh they're
3:53:54already skilled, they're already
3:53:55trusted. I've worked with a lot of these
3:53:57people in the past. So essentially, when
3:53:59people who are working with me want to
3:54:01begin automating and outsourcing certain
3:54:03things, I always tell them the best
3:54:04place to look is within my network and
3:54:07within my pool of service providers that
3:54:10I've worked with already, right? Because
3:54:11that way, like I said here, there's
3:54:13already trust involved. These people are
3:54:15already skilled. I've worked with them
3:54:16in the past. Like, I know they're
3:54:17professional. I know that they know what
3:54:18they're doing and that they could help
3:54:19out. And that is the best place to look,
3:54:22right? Because you don't want to have to
3:54:24really go through all the trial and
3:54:25error with the team members. If you
3:54:27don't have to, if you could find a
3:54:28trusted network and know that someone's
3:54:30already skilled, trusted, and knows what
3:54:33they're doing, it's better to just tap
3:54:34in with that pool of people, right? But
3:54:37for a lot of you guys, if you don't have
3:54:39any network at all, you can try
3:54:40messaging people on Instagram or use
3:54:42Fiverr and Upwork. All right. So,
3:54:44something that I've even done in the
3:54:45past before I had the network that I do
3:54:47now, um I would simply see someone on
3:54:50Instagram who was posting cool high
3:54:52quality quality reels that I personally
3:54:54liked and I'd literally just reach out
3:54:55to them and just be like, "Hey, um been
3:54:57following your page for a while, bro.
3:54:59You know, your content is looking real
3:55:00clean. Um, currently I'm looking to
3:55:03automate the content creation for my
3:55:05page right now and I was curious to see
3:55:07if you would be open to offering your
3:55:10content creation or video editing
3:55:11service u for me and I would be happy to
3:55:14pay you something along those lines and
3:55:16by sending that message to enough people
3:55:18you'll find people who are down to help
3:55:20you out and um become your content
3:55:22creator or account manager just from you
3:55:24messaging them and reaching out right so
3:55:26that's one way you could do it or you
3:55:27could use Fiverr and Upwork these are
3:55:29the common sort of um freelance sites
3:55:32where you could sort of look up certain
3:55:33terms like content creators, video
3:55:35editors, account managers, any role that
3:55:37you might need sort of outsourced and
3:55:40delegated to someone else. You could
3:55:42look for them on Fiverr and Upwork.
3:55:43Although this isn't necessarily ideal
3:55:45because
3:55:47it's it's not ideal. You're going to be
3:55:49paying more. Plus, the person who you're
3:55:51going to be working with probably isn't
3:55:53really going to fully know what they're
3:55:54doing. And you just have to be a lot
3:55:55better at like training and managing
3:55:57them since it's like a completely new
3:55:58project. And often times these people
3:56:00are from third world countries. They're
3:56:01just on a different frequency. They
3:56:03don't really understand the game or how
3:56:04to do things. So it's not necessarily
3:56:06ideal, but if you're desperate and you
3:56:08need someone and you just can't find
3:56:10them within your network or you don't
3:56:11have a network to pull from, then you
3:56:13could go on Fiverr and Upwork as a last
3:56:15resort in my opinion. But like I said,
3:56:16it's obviously ideal to find talent
3:56:19that's already, you know, skilled and
3:56:21trusted within a close network, right?
3:56:23And lastly, don't hesitate to replace
3:56:25team members who aren't meeting
3:56:27expectations to protect your business
3:56:28growth. Okay? So, at the end of the day,
3:56:31guys, like this is a business and you
3:56:33need to make sure that the people who
3:56:34are working for you are doing their job,
3:56:36right? So, if they're not pulling their
3:56:37weight, they're unreliable, they're not
3:56:39being dependable, they're doing sloppy
3:56:41work, and they're just not meeting the
3:56:42expectations, like you need to make sure
3:56:45to handle that, right? It could be
3:56:47tempting to sort of like want to be too
3:56:49nice and understanding and, you know,
3:56:51supportive. And I'm not saying don't do
3:56:54that. Like, you definitely want to be.
3:56:55You want to point them in the right
3:56:57direction at first. But if they're
3:56:58continuing to not meet expectations
3:56:59after you've already warned them, like
3:57:01you're you're going to need to dump them
3:57:03and go with someone else. That's just
3:57:04the reality of it. I'm not saying go be
3:57:06a dick and like fire your content
3:57:07creator after like one week because he
3:57:09like missed one day. I'm not saying
3:57:11that. But what I am saying is if someone
3:57:13is continually not meeting the
3:57:14expectation and is holding back your
3:57:16business growth that you want to look to
3:57:18replace them with someone who better
3:57:20aligns with what you're looking for.
3:57:22Okay? And that's just going to allow you
3:57:24to scale up uh more smoothly and more
3:57:27efficiently throughout this whole
3:57:28process. Okay? So yeah, we've covered
3:57:31out why we've covered why automation is
3:57:33essential in the first place, certain
3:57:34roles to automate um in what order to do
3:57:37them and where to where and how to find
3:57:39these people. So yeah, this should be
3:57:42clear on how to go about this process.
3:57:44Also, what's important to note is maybe
3:57:47just some like general price ranges for
3:57:48you guys so you know what to have in
3:57:50mind when looking to outsource these
3:57:52specific positions. So a content
3:57:55creator, let's just say the industry
3:57:57standard for it's just tough to say,
3:57:59right? Because it depends on the certain
3:58:01type of content that your
3:58:04um page requires. Some content is a lot
3:58:07more simple to make and you could pay
3:58:10someone from like two to$4 per reel, for
3:58:14example, for that piece of content. But
3:58:16at the same time, there's other more
3:58:17advanced highle content that might be
3:58:18like $6 to $8, right? But let's just say
3:58:21on average it's like $4 to $5. So if you
3:58:24want to outsource content creation to
3:58:25someone else, you're doing one reel per
3:58:26day. Let's say it's 120 bucks. If you're
3:58:28doing two reels a day, instead of 240
3:58:31bucks, maybe you could do like 220 bucks
3:58:34because it could be more of a a
3:58:36discount, right? Service providers are
3:58:38down to do most of the time they're down
3:58:40to do discounts for bulk deals, right?
3:58:42If you're doing two reels per day,
3:58:43that's like pretty decent work on their
3:58:45end. So, a lot of people are down to do
3:58:47bulk deals. And also for account
3:58:49manager, um, separately, it could be as
3:58:52simple as just like 100 150 bucks a
3:58:54month. But if you have the content
3:58:56creator also become your account
3:58:57manager, then you can just add like an
3:58:59extra 50 to 100 bucks per month on the
3:59:01existing rate that you're giving them
3:59:03for the content that they're posting and
3:59:05that is good enough as well. All right,
3:59:08so let's just put it this way. To
3:59:10properly automate content creation and
3:59:12account management, if you're posting
3:59:13two reels per day should land you around
3:59:15like 250 bucks. Okay, so that's why if
3:59:19you're making 500 to 2K per month, like
3:59:21it shouldn't be the biggest deal in the
3:59:23world to put 250 bucks back into freeing
3:59:26up so much your time. Guys, you need to
3:59:27think about this. This is going to free
3:59:28up accumulative of hours and hours and
3:59:31hours that add up to days of time. And
3:59:33time is your v most valuable asset,
3:59:35guys. You can't get time back. You could
3:59:38get money back. So, use your money to
3:59:40save you time. It's just it's very very
3:59:42simple, but a lot of people just don't
3:59:43understand it. Okay. And then for
3:59:45ManyHat, the message automation, I think
3:59:48it starts up at like 15 bucks a month,
3:59:49but as you continue to get more and
3:59:51more, let's say conversations going, it
3:59:53raises all the way up to maybe like 40,
3:59:5550 bucks a month. It depends on the
3:59:57plan. But yeah, this is also not too
3:59:59pricey or heavy of an investment. So
4:00:02yeah, guys, that's just to give you some
4:00:04ranges or some ideas of what you can
4:00:06expect in terms of the actual specific
4:00:08amounts when it comes to outsourcing
4:00:09these certain positions. But aside from
4:00:11that, everything else should be clear on
4:00:14why it's important, when to do it, how
4:00:15to find people, etc. So yeah, guys, this
4:00:17is key. This is going to be very, very
4:00:19helpful when it comes to freeing up your
4:00:20time and focusing on what really matters
4:00:22to scale up your business to those new
4:00:24heights and hit those bigger numbers
4:00:25with this. So yeah, make sure to take
4:00:27this seriously. Don't take the easy way
4:00:29out. And make sure, like I said, to have
4:00:31that abundance mindset rather than
4:00:32scarcity because it's going to go a long
4:00:34way. Okay. So, yeah, without further
4:00:36ado, that is the uh end of the
4:00:39step-by-step process when it comes to
4:00:41branding, growing, monetizing, and
4:00:42automating your Instagram theme page.
4:00:44And now, what I want to do is just go
4:00:46over some mindset, right? Because
4:00:48mindset is very, very important. So,
4:00:50let's just dive straight into it. All
4:00:51right. So, I just wanted to record this
4:00:53short bit for you guys here real quick
4:00:55because this is really, really
4:00:56important. If you don't have the right
4:00:58mindset, if you don't have the right
4:00:59mentality going into this,
4:01:03everything that we just covered over the
4:01:04past few hours isn't going to matter.
4:01:06Right? If you've sit there and you
4:01:09you've watched all of this information,
4:01:11you've learned a ton and you're
4:01:13motivated, you're you're wanting to get
4:01:14started, but for example, you don't have
4:01:17the right mindset and you don't have the
4:01:18right mentality and you've got limiting
4:01:21beliefs holding you back and you end up,
4:01:23you know, getting knocked off track.
4:01:25What really does it matter that you've
4:01:27gone ahead and taken the time to learn
4:01:29all this information in the first place?
4:01:31Right? You need to have the right
4:01:33mindset to point you in the right
4:01:35direction and to carry you throughout
4:01:36this process. Right? Someone with a good
4:01:39mindset but not the best information
4:01:42will always go farther than someone who
4:01:43has a bad mindset but all the
4:01:46information in the world. Okay? So, I
4:01:48just want to give you guys some nuggets
4:01:49when it comes to mindset, things to
4:01:51think about, mental models to abide by
4:01:53to really ensure that you have the best
4:01:56possible chances of succeeding with the
4:01:59information that I've just given you.
4:02:00That's what it comes down to. Okay. So,
4:02:02the first concept that I want to go over
4:02:04with you guys is focusing on inputs, not
4:02:07results. Okay. Now, what does this mean?
4:02:10There is inputs in life or in business
4:02:14and then there's results in life, right?
4:02:16And people get them twisted up.
4:02:17Sometimes inputs for example are
4:02:20creating a video, you know, making your
4:02:22reel for the day or posting on your
4:02:24story or analyzing your data or spending
4:02:27time doing any of these specific
4:02:29activities, right? Those are inputs.
4:02:30These are things that you have control
4:02:32over that you can do, right? Whereas
4:02:36results, you guys know what that is.
4:02:38It's essentially outputs. Outputs and
4:02:40results are the same thing. Results are
4:02:42the direct result of an input, right?
4:02:46They say Newton's third law, every input
4:02:48has an equal and opposite output. Every
4:02:50cause has an equal and opposite effect.
4:02:52Right? So an example of an effect or
4:02:54cause or result is the amount of views
4:02:56you get on a reel, for example, right?
4:02:59So if you do the input, right, you post
4:03:02a reel for the day and say it doesn't
4:03:04perform the way that you wanted it to,
4:03:06maybe it only gets a few hundred, a few
4:03:08thousand views here and there and you're
4:03:10not very satisfied. That is a result.
4:03:13And what I find is a lot of people get
4:03:15hyperfixated and they focus on results
4:03:18rather than their inputs. So they're
4:03:20focusing and they're like distracted
4:03:21about how many views they're getting and
4:03:23how, you know, they're not satisfied
4:03:25with the views and they look at their,
4:03:27you know, count, they're like, "Oh, why
4:03:28am I not getting these views?" Like, I
4:03:30thought this reel was going to do good
4:03:31and they focus on that, right? Do not
4:03:33focus on the results. Only focus on the
4:03:36input. Okay? Focus on posting your reel
4:03:39every single day. Focus on studying your
4:03:41competition and getting a better
4:03:43understanding of your niche and what
4:03:44does well in it and what doesn't do
4:03:45well. Right? Focus on analyzing your own
4:03:48data. What does well on your page and
4:03:49what doesn't do well, right? So that's
4:03:50when it is appropriate to look at
4:03:53results or numbers, right? Because you
4:03:54could use it to your advantage, but you
4:03:55don't want to dwell on them. All right?
4:03:57That's what it comes down to. You don't
4:03:59want them to motivate you, uh,
4:04:00demotivate you. You don't want them to
4:04:02discourage you. And I find a lot of
4:04:04people do that, right? That's why it's
4:04:05so important to focus on the inputs, not
4:04:07the results, not the outputs, right?
4:04:10Because at the end of the day, it is the
4:04:12inputs that is going to get you to where
4:04:14you want to get to, right? It's going to
4:04:15be posting those reels. It's going to
4:04:18be, you know, putting that digital
4:04:19product together. It's going to be all
4:04:21these different tasks that you can do
4:04:23that you have control over which is
4:04:24going to get you the results. So, don't
4:04:27focus on the results themselves. They
4:04:29will come by an extension of doing the
4:04:31inputs. Okay? So please focus on the
4:04:34inputs. Don't get distracted by the
4:04:36results or numbers for example, okay?
4:04:38Because those are just results of your
4:04:40inputs. So if you're not happy with the
4:04:41results, if you're not happy with the
4:04:43numbers, the reels you're getting on
4:04:44your page, the money you're making with
4:04:45your page, you need to focus and shift
4:04:48your attention back to the inputs. What
4:04:49do you have control over that you can do
4:04:51to better influence the outcomes that
4:04:53you want? That's what it comes down to.
4:04:55Okay, so that's the first concept. The
4:04:57next one is simply if you don't give up,
4:05:00you can't fail. This is as cliche as it
4:05:03gets, guys, but sometimes cliche things
4:05:05are the most true things in the world.
4:05:07If you don't give up, you can't fail.
4:05:09Okay? So many people give this a try for
4:05:13like a few weeks or a month here and
4:05:15there and they don't get the results
4:05:16that they wanted right away and they
4:05:18just simply give up. You can't be that
4:05:20type of person. You can't be that type
4:05:22of person who's just sat through all
4:05:23this information for the past few hours,
4:05:25had your notebook down, you're learning,
4:05:27and you're trying to understand the
4:05:28business just to go ahead and quit after
4:05:31a few weeks of things not going your
4:05:33way, right? The only reason you're
4:05:35failing, which is only a temporary
4:05:36thing. It doesn't actually exist.
4:05:38There's no such thing as failure, but
4:05:39there is a such thing as like temporary
4:05:41setbacks and learning, right? Because
4:05:44failing is not real. What is real is
4:05:47learning from mistakes and using it as
4:05:50an opportunity to learn. Right? So
4:05:52there's no failures. There's only
4:05:53opportunities to learn. If you're
4:05:54failing, if you're not doing well, it's
4:05:56because there's something that you don't
4:05:58know which by knowing would allow you to
4:06:01succeed and not fail. Okay? So where I'm
4:06:04trying to get at here is if you don't
4:06:05give up, you can't fail. If you don't
4:06:07give up, you can't fail. Right? If you
4:06:10stick with something long enough, right?
4:06:13If you put in the work, if you learn as
4:06:16much as you can about something
4:06:18specific, like for example, in this
4:06:19case, theme pages, and you just put your
4:06:21head down, you don't get distracted by
4:06:23other shiny objects and shiny objects
4:06:25and try to chase another business model,
4:06:27and you just stick with it, and you try
4:06:28to learn, and even when things aren't
4:06:30going your way at the beginning, you
4:06:31continue sticking with it, you continue
4:06:33learning, you continue believing in your
4:06:35vision and believing in yourself, it is
4:06:37impossible for you to fail. Genuinely,
4:06:39I've never seen someone actually take
4:06:41this business model seriously and
4:06:43dedicate themselves to it for longer
4:06:45than a few months, six months, a year
4:06:47and fail. It just it doesn't happen.
4:06:50This business model has potential and
4:06:52you see it all the time. You see big
4:06:53pages blowing up. You see people making
4:06:55a ton of money with them and it's
4:06:57because they didn't give up, right? They
4:06:59continued to work at it. And this goes
4:07:01for everything, guys. Same with any
4:07:04other business. Same with, you know, a
4:07:07sport, for example. Like, if you don't
4:07:08give up, you can't fail. And if you have
4:07:10that mentality, you know, you're not
4:07:12just going to give up and throw in the
4:07:13towel when things get hard. You're going
4:07:14to keep going and you're going to keep
4:07:16putting in the work and doing the work
4:07:18that's necessary in order for you to get
4:07:19to where you want to get to, which is
4:07:21success. Okay? So, keep that in mind.
4:07:23Please don't be that type of person
4:07:24where you just give up and fail. Don't
4:07:26be a quitter. The last thing you want to
4:07:28be in this world is a quitter.
4:07:29Okay? Please don't be a quitter. And the
4:07:31last concept that I want to go over with
4:07:33you guys, which has to do with both of
4:07:34these here, is consistency and patience.
4:07:38Okay, you need to be consistent and you
4:07:40need to have patience. These are like
4:07:41two of probably or arguably the most
4:07:44important traits that someone could have
4:07:46when it comes to business or even
4:07:48specifically this business, right? You
4:07:50need to be consistent and you need to be
4:07:52patient. You need to show up every
4:07:54single day and do what you need to be
4:07:55doing. Whether it's posting your reel,
4:07:57whether it's doing research, whether it
4:07:59is studying your competitors, whether it
4:08:01is adjusting your digital product,
4:08:03whatever it is, you need to be showing
4:08:05up every single day and sticking with
4:08:06it. Okay? This is key. This is just
4:08:09going to add up over time and build so
4:08:12much momentum, you have no idea. Okay?
4:08:15And having patience, right? Because this
4:08:17is not a get-rich quick scheme. This is
4:08:19not an overnight success type of thing
4:08:20where you start a page, you get a
4:08:22million followers overnight, and next
4:08:24thing you know, you're making 10K a
4:08:25month. That's not what this is, right?
4:08:27And I know you're probably not a patient
4:08:30person because we don't live in a world
4:08:32that is suited for patients, right? You
4:08:34can go on Amazon and like order whatever
4:08:38you want and it's there in a few hours
4:08:39or the next day or if you're feeling not
4:08:42stimulated. You could open your phone
4:08:43right away and scroll. So your brain is
4:08:45not wired to be patient, right? It's not
4:08:49wired for delayed gratification. It's
4:08:51wired for instant gratification, instant
4:08:52results, right? So, if you go to a
4:08:54business model like this where it is not
4:08:57easy, it's simple. It's not easy, but it
4:08:59takes time to see some results, like
4:09:01you're going to struggle and have some
4:09:03discouragement and impatience when going
4:09:05throughout this process. If you don't
4:09:06see results in a few weeks or a month or
4:09:08even a month and a half, two months,
4:09:10it's going to be very tempting to get
4:09:11impatient and be like, "Shit, this isn't
4:09:13working. I'm not seeing the results. Is
4:09:15this even worth it?" You're going to
4:09:16have all these thoughts sort of come up
4:09:18into your head and try to like drag you
4:09:19away from what you need to do. You need
4:09:21to have patience. You need to have
4:09:23delayed gratification. You need to have
4:09:25faith in the process. You need to be
4:09:26consistent and show up every single day.
4:09:28And if you do that, like I said, I
4:09:30promise you, you won't fail and you
4:09:32can't fail. Okay? So, this is just some
4:09:35mindset that I want to drop on you guys.
4:09:37It's nothing new. It's nothing that is
4:09:40crazy that you haven't heard before, but
4:09:41it's just that you need to live by.
4:09:44Right? A lot of people know, everyone
4:09:46knows that they shouldn't give up and
4:09:47that they should work hard, but
4:09:50most people who know that are the ones
4:09:51who do give up and don't work hard,
4:09:54right? So, it's like simply don't give
4:09:56up and you can't fail. Simply be
4:09:57consistent and patient and you can't
4:09:59fail. Simply focus on the inputs and
4:10:00doing the work rather than focusing on
4:10:02the results and you won't fail and
4:10:03you'll succeed. Okay, so that's just
4:10:06what I wanted to drop on you guys and
4:10:08hopefully this helps. I really want you
4:10:10guys to make the most out of the
4:10:11information that I've just given you.
4:10:12So, with that being said, I'm rooting
4:10:14for you. Let's get it. Let's
4:10:15crush it. All right. Welcome to the end
4:10:18of the video. If you've made it here,
4:10:20congrats. Because to be honest, most
4:10:22people don't uh they don't take things
4:10:24seriously. They don't take achieving
4:10:26their goals seriously. They just click
4:10:28around on YouTube, watch a couple
4:10:30minutes of one video here and there,
4:10:31click on another video, watch a couple
4:10:33minutes. Whereas you, you're still here.
4:10:35You've stuck through the course. You've
4:10:38paid attention. And that just shows that
4:10:39you're actually serious about this,
4:10:41right? And because of that, I want to
4:10:43reward you. So, if you're still watching
4:10:45this, I'm giving you the chance to enter
4:10:46a free giveaway that I'm doing where you
4:10:48could win a one-on-one strategy session
4:10:50with me. It's 1 hour. I'll put together
4:10:53a full game plan for you to go ahead and
4:10:55take action on. And you could ask me any
4:10:57questions that you have about Instagram,
4:10:59business, anything, and I'll just make
4:11:01sure everything is fully clear for you
4:11:02so you could have full clarity and
4:11:04confidence moving forward. And also on
4:11:07the call, I'll be giving you access to a
4:11:09free 50,000 follower theme page. All
4:11:11right, this is a theme page that I've
4:11:13been growing over the past few months.
4:11:15And it's not some page that I'm
4:11:17just trying to get rid of. It's actually
4:11:18a good page. It's in the motivation
4:11:20niche. It's uh growing followers every
4:11:23single day. It has good engagement rate.
4:11:26It has mostly USA audience. So, it's a
4:11:28good page, right? And most importantly,
4:11:30it's a good size, so you can begin
4:11:32monetizing it right away. So on our
4:11:34call, I'll be giving you a full strategy
4:11:37and a full system be to be able to
4:11:39monetize the page right off the bat. All
4:11:41right. So if you want the opportunity to
4:11:43win that strategy call as well as that
4:11:4550,000 follower page, all you have to do
4:11:47is comment the word Insta down below in
4:11:49the comment section and I'll enter you
4:11:51in the giveaway. And this way it I know
4:11:54that the page and the call will go to
4:11:56someone who's actually serious about
4:11:58this. All right? That way it doesn't go
4:11:59to waste. And yeah, I'll announce the
4:12:02winner in the next YouTube video. Maybe
4:12:04I'll do a spin wheel with everyone who
4:12:05comments or I'll just post an
4:12:07announcement on my Instagram story um
4:12:09and reach out to the person directly.
4:12:11So, make sure you're following me on
4:12:12Instagram, Poshamoga, to make sure you
4:12:14don't miss the announcement. But aside
4:12:16from that guys, I've given you literally
4:12:18everything in this free course.
4:12:20Literally all the information a toz, you
4:12:22know, how to start your page, how to
4:12:24grow it, how to monetize it, how to like
4:12:25automate the process and scale up.
4:12:27Literally everything. So now it's time
4:12:29for you to actually implement this
4:12:31information that I've given you because
4:12:33at the end of the day they say
4:12:35information is useless without
4:12:37implementation. And it's the same with
4:12:40like for example trying to get a
4:12:41six-pack, right? Same exact thing. Like
4:12:43you don't get a six-pack from watching
4:12:45YouTube videos on how to get a six-pack
4:12:48or watching YouTube videos about, you
4:12:50know, exercising or watching YouTube
4:12:52videos or researching and looking up
4:12:54like different diets or meal plans that
4:12:56help you get a six-pack. That's not how
4:12:58you get one, right? You get one from
4:12:59actually going to the gym, from
4:13:01doing workouts, from sweating, from
4:13:03doing certain reps, and from following a
4:13:06diet, from knowing what macros you need
4:13:09to be taking in on a daily basis, what
4:13:11foods to be eating, and even having a
4:13:14personal trainer, right? I mean, it's
4:13:16it's the same thing for Instagram, guys.
4:13:18It's the same exact thing. Um, even for
4:13:20me personally, like my first five months
4:13:22doing this, as I was talking about
4:13:23earlier, like I had grown a little bit
4:13:25of a following, but I was making no
4:13:27money. Like I I had no idea where to
4:13:28start in terms of monetizing. Um, I had
4:13:31no clear path to follow. I didn't know
4:13:34if I was going in the right direction or
4:13:35doing the right thing. I didn't have the
4:13:37guidance that I needed. I didn't have
4:13:39the proper information that I needed.
4:13:41And it wasn't until I was starting to
4:13:43learn directly from people who were
4:13:45above me or people who were in the
4:13:47position that I wanted to be in that I
4:13:49started making progress and actually
4:13:51reaching the results that I wanted to
4:13:52get. Right? And I noticed the same thing
4:13:55for the people that I'm working with
4:13:56right now. The people that are learning
4:13:58directly from me, working directly with
4:14:00me. Those are the type of people who get
4:14:03the best results from what I've seen.
4:14:04Like for example, Brandon, he went from
4:14:06zero to almost 700,000 followers now.
4:14:09within nine months, he's making 5 to 6K
4:14:11per month consistently. Um, and Brandon,
4:14:14uh, sorry, Matias and Michael, they both
4:14:16have followings over 200,000 followers.
4:14:19Um, they got two pages each. Um, they've
4:14:21automated the process. You know, they're
4:14:23making thousands of dollars a month
4:14:24consistently as well. And these are the
4:14:26people who are learning and working
4:14:27directly with me. All right. So, I know
4:14:30from my firsthand experiences, from the
4:14:31people that I've worked with, as well as
4:14:33the people that are working with me now,
4:14:34that just learning from someone who's in
4:14:36the position that you want to be in is a
4:14:38complete game changer. All right? And
4:14:40because of that, I'm opening up a few
4:14:42more spots for my one-on-one mentoring
4:14:44growth accelerator where you get the
4:14:45opportunity to work directly alongside
4:14:47of me one-on-one. I'll put together a
4:14:50custom action plan for you to be able to
4:14:51follow. It's based off of you, your
4:14:53page, your niche, the goals that you're
4:14:55looking to achieve. That way you have a
4:14:57full road map, a full blueprint to work
4:14:59off of. And you'll also get access to
4:15:01all of our tools, resources, my inner
4:15:03circle community. Uh you'll get my
4:15:05personal phone number so you can message
4:15:06me with any questions that you have. And
4:15:08overall, you'll have everything that you
4:15:09need to actually grow and monetize your
4:15:12Instagram theme page into a full-blown
4:15:13business. All right. So, if that sounds
4:15:15interesting to you, something that you
4:15:16would want to hear or learn a little bit
4:15:18more about, then feel free to click the
4:15:20link in the top of the description. If
4:15:22you qualify, you'll get the chance to
4:15:24hop on a one-on-one call with me where
4:15:26it'll be really chill, uh, very
4:15:28straightforward. We'll just have a
4:15:29normal conversation. We'll get to know
4:15:30each other. Um, I'll get to understand
4:15:32your situation, see what your goals are,
4:15:34and if I'm able to help, right? Most
4:15:36importantly, if I can help, that's
4:15:37great. We could go ahead and get to
4:15:39work. We'll be on our way. And if it
4:15:41doesn't look like I could help you, I'm
4:15:42not going to try and help you. I could
4:15:44still just give you some free value and
4:15:45point you in the right direction so you
4:15:47leave the call with some value and with
4:15:48a clear direction and clarity. So, yeah,
4:15:52you've really got nothing to lose and
4:15:53everything to gain. Um, at least you
4:15:55could see if this is something for you.
4:15:57All right, and yeah, guys, aside from
4:16:00that, um, thank you for staying till the
4:16:02end of this video. Um, I hope it was
4:16:04valuable. Please, um, show some support,
4:16:07right? Like the video, maybe subscribe
4:16:09because this really took a long time to
4:16:11put together in terms of putting the
4:16:12whole course together, all the visuals,
4:16:15filming everything. So, any support
4:16:17really would be appreciated. And also,
4:16:20like I said, if you've made it up until
4:16:21this point, u feel free to comment the
4:16:23word down below, Insta, to be entered
4:16:25into that giveaway for the free strategy
4:16:27session as well as the 50,000 follower
4:16:30theme page. And also, like I said, if
4:16:32you want to hear a little bit more about
4:16:33how specifically you could work with me
4:16:34and I could help you, click the link in
4:16:36the top of the description and we could
4:16:37just have a quick chat. All right, aside
4:16:39from that guys, I hope you have a great
4:16:41rest of your day and take care. Peace.

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