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The clues to a great story | Andrew Stanton | TED — Transcript

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  1. 0:15A tourist is backpacking
  2. 0:17through the highlands of Scotland,
  3. 0:19and he stops at a pub to get a drink.
  4. 0:21And the only people in there is a bartender
  5. 0:23and an old man nursing a beer.
  6. 0:25And he orders a pint, and they sit in silence for a while.
  7. 0:27And suddenly the old man turns to him and goes,
  8. 0:29"You see this bar?
  9. 0:31I built this bar with my bare hands
  10. 0:33from the finest wood in the county.
  11. 0:35Gave it more love and care than my own child.
  12. 0:38But do they call me MacGregor the bar builder? No."
  13. 0:41Points out the window.
  14. 0:43"You see that stone wall out there?
  15. 0:45I built that stone wall with my bare hands.
  16. 0:48Found every stone, placed them just so through the rain and the cold.
  17. 0:51But do they call me MacGregor the stone wall builder? No."
  18. 0:54Points out the window.
  19. 0:56"You see that pier on the lake out there?
  20. 0:58I built that pier with my bare hands.
  21. 1:00Drove the pilings against the tide of the sand, plank by plank.
  22. 1:04But do they call me MacGregor the pier builder? No.
  23. 1:08But you fuck one goat ... "
  24. 1:11(Laughter)
  25. 1:22Storytelling --
  26. 1:24(Laughter)
  27. 1:26is joke telling.
  28. 1:29It's knowing your punchline,
  29. 1:31your ending,
  30. 1:33knowing that everything you're saying, from the first sentence to the last,
  31. 1:36is leading to a singular goal,
  32. 1:38and ideally confirming some truth
  33. 1:41that deepens our understandings
  34. 1:43of who we are as human beings.
  35. 1:46We all love stories.
  36. 1:48We're born for them.
  37. 1:50Stories affirm who we are.
  38. 1:52We all want affirmations that our lives have meaning.
  39. 1:54And nothing does a greater affirmation
  40. 1:56than when we connect through stories.
  41. 1:58It can cross the barriers of time,
  42. 2:00past, present and future,
  43. 2:02and allow us to experience
  44. 2:04the similarities between ourselves
  45. 2:06and through others, real and imagined.
  46. 2:09The children's television host Mr. Rogers
  47. 2:12always carried in his wallet
  48. 2:14a quote from a social worker
  49. 2:17that said, "Frankly, there isn't anyone you couldn't learn to love
  50. 2:20once you've heard their story."
  51. 2:22And the way I like to interpret that
  52. 2:24is probably the greatest story commandment,
  53. 2:29which is "Make me care" --
  54. 2:32please, emotionally,
  55. 2:34intellectually, aesthetically,
  56. 2:36just make me care.
  57. 2:38We all know what it's like to not care.
  58. 2:40You've gone through hundreds of TV channels,
  59. 2:43just switching channel after channel,
  60. 2:45and then suddenly you actually stop on one.
  61. 2:47It's already halfway over,
  62. 2:49but something's caught you and you're drawn in and you care.
  63. 2:52That's not by chance,
  64. 2:54that's by design.
  65. 2:56So it got me thinking, what if I told you my history was story,
  66. 3:00how I was born for it,
  67. 3:02how I learned along the way this subject matter?
  68. 3:05And to make it more interesting,
  69. 3:07we'll start from the ending
  70. 3:09and we'll go to the beginning.
  71. 3:11And so if I were going to give you the ending of this story,
  72. 3:14it would go something like this:
  73. 3:16And that's what ultimately led me
  74. 3:18to speaking to you here at TED
  75. 3:20about story.
  76. 3:23And the most current story lesson that I've had
  77. 3:26was completing the film I've just done
  78. 3:28this year in 2012.
  79. 3:30The film is "John Carter." It's based on a book called "The Princess of Mars,"
  80. 3:33which was written by Edgar Rice Burroughs.
  81. 3:35And Edgar Rice Burroughs actually put himself
  82. 3:38as a character inside this movie, and as the narrator.
  83. 3:41And he's summoned by his rich uncle, John Carter, to his mansion
  84. 3:44with a telegram saying, "See me at once."
  85. 3:46But once he gets there,
  86. 3:48he's found out that his uncle has mysteriously passed away
  87. 3:52and been entombed in a mausoleum on the property.
  88. 3:56(Video) Butler: You won't find a keyhole.
  89. 3:58Thing only opens from the inside.
  90. 4:01He insisted,
  91. 4:03no embalming, no open coffin,
  92. 4:05no funeral.
  93. 4:07You don't acquire the kind of wealth your uncle commanded
  94. 4:09by being like the rest of us, huh?
  95. 4:12Come, let's go inside.
  96. 4:33AS: What this scene is doing, and it did in the book,
  97. 4:35is it's fundamentally making a promise.
  98. 4:37It's making a promise to you
  99. 4:39that this story will lead somewhere that's worth your time.
  100. 4:41And that's what all good stories should do at the beginning, is they should give you a promise.
  101. 4:44You could do it an infinite amount of ways.
  102. 4:46Sometimes it's as simple as "Once upon a time ... "
  103. 4:50These Carter books always had Edgar Rice Burroughs as a narrator in it.
  104. 4:53And I always thought it was such a fantastic device.
  105. 4:55It's like a guy inviting you around the campfire,
  106. 4:58or somebody in a bar saying, "Here, let me tell you a story.
  107. 5:01It didn't happen to me, it happened to somebody else,
  108. 5:03but it's going to be worth your time."
  109. 5:05A well told promise
  110. 5:07is like a pebble being pulled back in a slingshot
  111. 5:11and propels you forward through the story
  112. 5:13to the end.
  113. 5:15In 2008,
  114. 5:17I pushed all the theories that I had on story at the time
  115. 5:20to the limits of my understanding on this project.
  116. 5:23(Video) (Mechanical Sounds)
  117. 5:53♫ And that is all ♫
  118. 5:58♫ that love's about ♫
  119. 6:04♫ And we'll recall ♫
  120. 6:09♫ when time runs out ♫
  121. 6:17♫ That it only ♫
  122. 6:24(Laughter)
  123. 6:26AS: Storytelling without dialogue.
  124. 6:28It's the purest form of cinematic storytelling.
  125. 6:30It's the most inclusive approach you can take.
  126. 6:33It confirmed something I really had a hunch on,
  127. 6:35is that the audience
  128. 6:37actually wants to work for their meal.
  129. 6:39They just don't want to know that they're doing that.
  130. 6:42That's your job as a storyteller,
  131. 6:44is to hide the fact
  132. 6:46that you're making them work for their meal.
  133. 6:48We're born problem solvers.
  134. 6:50We're compelled to deduce
  135. 6:52and to deduct,
  136. 6:54because that's what we do in real life.
  137. 6:56It's this well-organized absence of information
  138. 6:59that draws us in.
  139. 7:01There's a reason that we're all attracted to an infant or a puppy.
  140. 7:04It's not just that they're damn cute;
  141. 7:06it's because they can't completely express
  142. 7:09what they're thinking and what their intentions are.
  143. 7:11And it's like a magnet.
  144. 7:13We can't stop ourselves
  145. 7:15from wanting to complete the sentence and fill it in.
  146. 7:17I first started
  147. 7:19really understanding this storytelling device
  148. 7:21when I was writing with Bob Peterson on "Finding Nemo."
  149. 7:23And we would call this the unifying theory of two plus two.
  150. 7:26Make the audience put things together.
  151. 7:28Don't give them four,
  152. 7:30give them two plus two.
  153. 7:32The elements you provide and the order you place them in
  154. 7:35is crucial to whether you succeed or fail at engaging the audience.
  155. 7:38Editors and screenwriters have known this all along.
  156. 7:41It's the invisible application
  157. 7:43that holds our attention to story.
  158. 7:45I don't mean to make it sound
  159. 7:47like this is an actual exact science, it's not.
  160. 7:50That's what's so special about stories,
  161. 7:52they're not a widget, they aren't exact.
  162. 7:55Stories are inevitable, if they're good,
  163. 7:57but they're not predictable.
  164. 7:59I took a seminar in this year
  165. 8:02with an acting teacher named Judith Weston.
  166. 8:05And I learned a key insight to character.
  167. 8:07She believed that all well-drawn characters
  168. 8:10have a spine.
  169. 8:12And the idea is that the character has an inner motor,
  170. 8:14a dominant, unconscious goal that they're striving for,
  171. 8:17an itch that they can't scratch.
  172. 8:19She gave a wonderful example of Michael Corleone,
  173. 8:21Al Pacino's character in "The Godfather,"
  174. 8:23and that probably his spine
  175. 8:25was to please his father.
  176. 8:27And it's something that always drove all his choices.
  177. 8:29Even after his father died,
  178. 8:31he was still trying to scratch that itch.
  179. 8:35I took to this like a duck to water.
  180. 8:38Wall-E's was to find the beauty.
  181. 8:41Marlin's, the father in "Finding Nemo,"
  182. 8:44was to prevent harm.
  183. 8:47And Woody's was to do what was best for his child.
  184. 8:50And these spines don't always drive you to make the best choices.
  185. 8:53Sometimes you can make some horrible choices with them.
  186. 8:56I'm really blessed to be a parent,
  187. 8:58and watching my children grow, I really firmly believe
  188. 9:01that you're born with a temperament and you're wired a certain way,
  189. 9:04and you don't have any say about it,
  190. 9:07and there's no changing it.
  191. 9:09All you can do is learn to recognize it
  192. 9:12and own it.
  193. 9:15And some of us are born with temperaments that are positive,
  194. 9:17some are negative.
  195. 9:19But a major threshold is passed
  196. 9:22when you mature enough
  197. 9:24to acknowledge what drives you
  198. 9:26and to take the wheel and steer it.
  199. 9:28As parents, you're always learning who your children are.
  200. 9:31They're learning who they are.
  201. 9:33And you're still learning who you are.
  202. 9:35So we're all learning all the time.
  203. 9:38And that's why change is fundamental in story.
  204. 9:41If things go static, stories die,
  205. 9:43because life is never static.
  206. 9:46In 1998,
  207. 9:48I had finished writing "Toy Story" and "A Bug's Life"
  208. 9:50and I was completely hooked on screenwriting.
  209. 9:52So I wanted to become much better at it and learn anything I could.
  210. 9:55So I researched everything I possibly could.
  211. 9:58And I finally came across this fantastic quote
  212. 10:00by a British playwright, William Archer:
  213. 10:03"Drama is anticipation
  214. 10:05mingled with uncertainty."
  215. 10:07It's an incredibly insightful definition.
  216. 10:10When you're telling a story,
  217. 10:12have you constructed anticipation?
  218. 10:14In the short-term, have you made me want to know
  219. 10:16what will happen next?
  220. 10:18But more importantly,
  221. 10:20have you made me want to know
  222. 10:22how it will all conclude in the long-term?
  223. 10:24Have you constructed honest conflicts
  224. 10:26with truth that creates doubt
  225. 10:28in what the outcome might be?
  226. 10:30An example would be in "Finding Nemo,"
  227. 10:32in the short tension, you were always worried,
  228. 10:34would Dory's short-term memory
  229. 10:36make her forget whatever she was being told by Marlin.
  230. 10:38But under that was this global tension
  231. 10:40of will we ever find Nemo
  232. 10:42in this huge, vast ocean?
  233. 10:44In our earliest days at Pixar,
  234. 10:46before we truly understood the invisible workings of story,
  235. 10:49we were simply a group of guys just going on our gut, going on our instincts.
  236. 10:52And it's interesting to see
  237. 10:54how that led us places
  238. 10:56that were actually pretty good.
  239. 10:58You've got to remember that in this time of year,
  240. 11:011993,
  241. 11:03what was considered a successful animated picture
  242. 11:06was "The Little Mermaid," "Beauty and the Beast,"
  243. 11:09"Aladdin," "Lion King."
  244. 11:11So when we pitched "Toy Story" to Tom Hanks for the first time,
  245. 11:14he walked in and he said,
  246. 11:16"You don't want me to sing, do you?"
  247. 11:18And I thought that epitomized perfectly
  248. 11:20what everybody thought animation had to be at the time.
  249. 11:23But we really wanted to prove
  250. 11:25that you could tell stories completely different in animation.
  251. 11:28We didn't have any influence then,
  252. 11:30so we had a little secret list of rules
  253. 11:32that we kept to ourselves.
  254. 11:34And they were: No songs,
  255. 11:37no "I want" moment,
  256. 11:39no happy village,
  257. 11:41no love story.
  258. 11:43And the irony is that, in the first year,
  259. 11:45our story was not working at all
  260. 11:47and Disney was panicking.
  261. 11:49So they privately got advice
  262. 11:52from a famous lyricist, who I won't name,
  263. 11:54and he faxed them some suggestions.
  264. 11:56And we got a hold of that fax.
  265. 11:58And the fax said,
  266. 12:00there should be songs,
  267. 12:02there should be an "I want" song,
  268. 12:04there should be a happy village song,
  269. 12:06there should be a love story
  270. 12:08and there should be a villain.
  271. 12:10And thank goodness
  272. 12:12we were just too young, rebellious and contrarian at the time.
  273. 12:15That just gave us more determination
  274. 12:18to prove that you could build a better story.
  275. 12:20And a year after that, we did conquer it.
  276. 12:22And it just went to prove
  277. 12:24that storytelling has guidelines,
  278. 12:26not hard, fast rules.
  279. 12:28Another fundamental thing we learned
  280. 12:30was about liking your main character.
  281. 12:32And we had naively thought,
  282. 12:34well Woody in "Toy Story" has to become selfless at the end,
  283. 12:36so you've got to start from someplace.
  284. 12:38So let's make him selfish. And this is what you get.
  285. 12:41(Voice Over) Woody: What do you think you're doing?
  286. 12:43Off the bed.
  287. 12:45Hey, off the bed!
  288. 12:47Mr. Potato Head: You going to make us, Woody?
  289. 12:49Woody: No, he is.
  290. 12:51Slinky? Slink ... Slinky!
  291. 12:55Get up here and do your job.
  292. 12:57Are you deaf?
  293. 12:59I said, take care of them.
  294. 13:01Slinky: I'm sorry, Woody,
  295. 13:03but I have to agree with them.
  296. 13:05I don't think what you did was right.
  297. 13:07Woody: What? Am I hearing correctly?
  298. 13:10You don't think I was right?
  299. 13:12Who said your job was to think, Spring Wiener?
  300. 13:17AS: So how do you make a selfish character likable?
  301. 13:19We realized, you can make him kind,
  302. 13:21generous, funny, considerate,
  303. 13:23as long as one condition is met for him,
  304. 13:25is that he stays the top toy.
  305. 13:27And that's what it really is,
  306. 13:29is that we all live life conditionally.
  307. 13:31We're all willing to play by the rules and follow things along,
  308. 13:33as long as certain conditions are met.
  309. 13:36After that, all bets are off.
  310. 13:38And before I'd even decided to make storytelling my career,
  311. 13:41I can now see key things that happened in my youth
  312. 13:43that really sort of opened my eyes
  313. 13:45to certain things about story.
  314. 13:47In 1986, I truly understood the notion
  315. 13:50of story having a theme.
  316. 13:53And that was the year that they restored and re-released
  317. 13:56"Lawrence of Arabia."
  318. 13:58And I saw that thing seven times in one month.
  319. 14:01I couldn't get enough of it.
  320. 14:03I could just tell there was a grand design under it --
  321. 14:06in every shot, every scene, every line.
  322. 14:08Yet, on the surface it just seemed
  323. 14:10to be depicting his historical lineage
  324. 14:13of what went on.
  325. 14:15Yet, there was something more being said. What exactly was it?
  326. 14:17And it wasn't until, on one of my later viewings,
  327. 14:19that the veil was lifted
  328. 14:21and it was in a scene where he's walked across the Sinai Desert
  329. 14:24and he's reached the Suez Canal,
  330. 14:26and I suddenly got it.
  331. 14:33(Video) Boy: Hey! Hey! Hey! Hey!
  332. 14:46Cyclist: Who are you?
  333. 14:50Who are you?
  334. 14:53AS: That was the theme: Who are you?
  335. 14:56Here were all these seemingly disparate
  336. 14:58events and dialogues
  337. 15:00that just were chronologically telling the history of him,
  338. 15:03but underneath it was a constant,
  339. 15:05a guideline, a road map.
  340. 15:07Everything Lawrence did in that movie
  341. 15:09was an attempt for him to figure out where his place was in the world.
  342. 15:12A strong theme is always running through
  343. 15:15a well-told story.
  344. 15:18When I was five,
  345. 15:20I was introduced to possibly the most major ingredient
  346. 15:23that I feel a story should have,
  347. 15:26but is rarely invoked.
  348. 15:28And this is what my mother took me to when I was five.
  349. 15:34(Video) Thumper: Come on. It's all right.
  350. 15:37Look.
  351. 15:39The water's stiff.
  352. 15:45Bambi: Yippee!
  353. 15:57Thumper: Some fun,
  354. 15:59huh, Bambi?
  355. 16:02Come on. Get up.
  356. 16:04Like this.
  357. 16:24Ha ha. No, no, no.
  358. 16:27AS: I walked out of there
  359. 16:29wide-eyed with wonder.
  360. 16:31And that's what I think the magic ingredient is,
  361. 16:33the secret sauce,
  362. 16:35is can you invoke wonder.
  363. 16:37Wonder is honest, it's completely innocent.
  364. 16:39It can't be artificially evoked.
  365. 16:41For me, there's no greater ability
  366. 16:43than the gift of another human being giving you that feeling --
  367. 16:46to hold them still just for a brief moment in their day
  368. 16:49and have them surrender to wonder.
  369. 16:51When it's tapped, the affirmation of being alive,
  370. 16:54it reaches you almost to a cellular level.
  371. 16:57And when an artist does that to another artist,
  372. 16:59it's like you're compelled to pass it on.
  373. 17:01It's like a dormant command
  374. 17:03that suddenly is activated in you, like a call to Devil's Tower.
  375. 17:06Do unto others what's been done to you.
  376. 17:09The best stories infuse wonder.
  377. 17:12When I was four years old,
  378. 17:14I have a vivid memory
  379. 17:16of finding two pinpoint scars on my ankle
  380. 17:19and asking my dad what they were.
  381. 17:21And he said I had a matching pair like that on my head,
  382. 17:23but I couldn't see them because of my hair.
  383. 17:25And he explained that when I was born,
  384. 17:27I was born premature,
  385. 17:29that I came out much too early,
  386. 17:32and I wasn't fully baked;
  387. 17:34I was very, very sick.
  388. 17:36And when the doctor took a look at this yellow kid with black teeth,
  389. 17:39he looked straight at my mom and said,
  390. 17:41"He's not going to live."
  391. 17:44And I was in the hospital for months.
  392. 17:47And many blood transfusions later,
  393. 17:49I lived,
  394. 17:51and that made me special.
  395. 17:54I don't know if I really believe that.
  396. 17:57I don't know if my parents really believe that,
  397. 18:00but I didn't want to prove them wrong.
  398. 18:03Whatever I ended up being good at,
  399. 18:06I would strive to be worthy of the second chance I was given.
  400. 18:10(Video) (Crying)
  401. 18:23Marlin: There, there, there.
  402. 18:26It's okay, daddy's here.
  403. 18:29Daddy's got you.
  404. 18:34I promise,
  405. 18:36I will never let anything happen to you, Nemo.
  406. 18:40AS: And that's the first story lesson I ever learned.
  407. 18:44Use what you know. Draw from it.
  408. 18:46It doesn't always mean plot or fact.
  409. 18:48It means capturing a truth from your experiencing it,
  410. 18:51expressing values you personally feel
  411. 18:54deep down in your core.
  412. 18:56And that's what ultimately led me to speaking to you
  413. 18:58here at TEDTalk today.
  414. 19:00Thank you.
  415. 19:02(Applause)

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