The BEST NEW Way to Test Ads on Meta in 2026 — Transcript

Full transcript

1. 0:00Every expert says to test more and more,
2. 0:02but that only wastes more money, creates
3. 0:04more ad fatigue, and makes scaling
4. 0:06almost impossible. In this video, I'll
5. 0:09show you the Olympic rings method, my
6. 0:11five concept system built around one
7. 0:13simple question, and how it's taken
8. 0:15dozens of accounts from hundreds a day
9. 0:18to thousands. Before I walk you through
10. 0:20how all of this works, I need to show
11. 0:22you what an ad really is, because it's
12. 0:24not what you think. On Instagram and
13. 0:27Facebook, every post, paid or organic,
14. 0:31is a web page on their site that
15. 0:33competes for attention in the feed.
16. 0:37Every social media feed is basically
17. 0:40just a Google search results page, where
18. 0:42Andromeda is showing you content it
19. 0:44thinks you'll engage with.
20. 0:47Every single piece of content has a
21. 0:49score called the estimated action rate
22. 0:52based on how likely people are to do
23. 0:55things like engage and click, and every
24. 0:57new ad starts with a score of zero.
25. 1:04This is where testing tons of ads begins
26. 1:07to make everything worse. For the first
27. 1:09few days of any new ad, your ads are
28. 1:12always shown first to the warmest
29. 1:15audience, because those are the people
30. 1:17most likely to engage and click and take
31. 1:19actions on your site that you want them
32. 1:21to. Let's take a step back real quick.
33. 1:24The more new ads you launch, the more
34. 1:26you invest in competition against your
35. 1:29warmest audience. The new ads take spend
36. 1:32and credit from your existing ones, so
37. 1:35the older ads look worse, and you're not
38. 1:37filling the funnel. This means it gets
39. 1:40more and more difficult to reach new
40. 1:42customers, and all of your costs go up,
41. 1:45and then you get trapped in the cycle.
42. 1:47Results look worse, so you launch more
43. 1:49ads, performance gets less stable, and
44. 1:52you become more dependent on whatever
45. 1:54new ad is getting the warm conversions
46. 1:56today. You end up day trading the ad
47. 1:59account, just fighting to hold the line,
48. 2:01and that's not scaling the business. If
49. 2:03you want to make a lot more money, that
50. 2:05doesn't make a lot of sense.
51. 2:11Now, I know what you're thinking.
52. 2:14Charlie, WHAT ABOUT CREATIVE DIVERSITY?
53. 2:17LET'S clear it up. Because if you don't
54. 2:19understand this, nothing else is going
55. 2:22to fix your problem.
56. 2:24Creative diversity is not about the
57. 2:26volume of ads you make. Meta
58. 2:28specifically states that Andromeda was
59. 2:31built because so many people were
60. 2:32launching so many ads, and now it
61. 2:35penalizes that. What Meta wants is
62. 2:38simpler, a few ads that do different
63. 2:40jobs.
64. 2:45Which brings us to the method of the
65. 2:47Olympic rings, a framework to analyze,
66. 2:50test, and scale without undermining the
67. 2:52ads that are already working. The
68. 2:54Olympic rings is a five-concept
69. 2:57process. Each ring is a concept. Each
70. 3:00ring has different ads, and all rings
71. 3:03are purposefully connected.
72. 3:06The three rings on top are your
73. 3:07prospecting ads. The two rings on the
74. 3:09bottom are your retargeting ads. Ring
75. 3:12number four should be designed as the
76. 3:13second touch for the ads in ring number
77. 3:15one and number two. Ring number five
78. 3:18should be designed as the second touch
79. 3:19for ads in ring number two and number
80. 3:21three. This structure creates a
81. 3:23well-organized framework of prospecting
82. 3:26ads and retargeting ads. To get started,
83. 3:28you just need five core ads, not
84. 3:30hundreds, not spammy chaos, a small team
85. 3:33where every ad has a job, and none of
86. 3:35these ads have to be perfect. They just
87. 3:37have to be good enough at their role in
88. 3:39the system. Because when they are,
89. 3:41Andromeda can match the right message to
90. 3:43the right person at the right time, and
91. 3:45that's what this is all about. Now, I
92. 3:47hope you're enjoying watching this video
93. 3:48as much as I enjoyed making it, and I
94. 3:50want to take a moment and just say thank
95. 3:52you for watching it. Go ahead and smash
96. 3:53the like button, subscribe to the
97. 3:55channel if you haven't already, ring the
98. 3:56bell so you don't miss any future
99. 3:57videos, and take a moment to join the
100. 3:59Disruptor Academy where you can get for
101. 4:01free all the assistance that you need
102. 4:04all the things we talk about in this
103. 4:05video. There's a link right there. All
104. 4:07right, with that being said, let's get
105. 4:09back to it.
106. 4:14When you build your account like this,
107. 4:16everything changes. These ads don't
108. 4:18magically become profitable forever, but
109. 4:20they stay stable for much longer and
110. 4:22actually improve over time because they
111. 4:24aren't competing for the same
112. 4:26conversions. Every impression teaches
113. 4:29Andromeda something useful, which
114. 4:31sequence of ads works on which person,
115. 4:34when to show the problem ad versus the
116. 4:36one with proof, and who just needs a
117. 4:38reminder, and in what order to tell the
118. 4:40story to get the best customer for the
119. 4:41cheapest price. Most accounts run dozens
120. 4:44of new ads every week competing to be
121. 4:46the last touch on any sale that happens.
122. 4:49The Olympic Rings is a five-concept
123. 4:51system of ads that work together to make
124. 4:53more sales happen. That's why results
125. 4:55get more stable, scaling stops feeling
126. 4:58like gambling, and you stop needing to
127. 5:01save the account every week with a new
128. 5:03win from a fresh creative pack. And when
129. 5:06your traffic is more consistent in
130. 5:08intent and quality, everything
131. 5:10downstream gets easier. Landing pages,
132. 5:12email, even search because you can
133. 5:15finally focus on improving the business,
134. 5:17not day trading the ad account. Less
135. 5:20wasted spend, higher quality customers,
136. 5:23and more scale that finally feels
137. 5:25inevitable instead of impossible. Alex
138. 5:28Schultz, Meta CMO in his last book,
139. 5:30explains that when Zuckerberg talks
140. 5:32about personalization, he's not talking
141. 5:34about making a different ad for every
142. 5:35single person. He's talking about the
143. 5:38overall experience somebody gets across
144. 5:40the feed, across all of the touchpoints,
145. 5:43paid and organic. And that is the whole
146. 5:46point of the Olympic rings. You're not
147. 5:48trying to spam the system to hack your
148. 5:50way into the highest row as. You're
149. 5:52giving it a small set of distinct and
150. 5:54proven messages so it can personalize
151. 5:56who sees what and when. Personalization
152. 6:00is a delivery sequence problem, not a
153. 6:03creative volume problem. So all of this
154. 6:05forces one simple question.
155. 6:09When should you test new ads and how
156. 6:12should you do it?
157. 6:13Creative testing isn't about the next
158. 6:15win or the cheapest sale. It's about
159. 6:18being able to get more sales. If the
160. 6:21balance between the rings is stable and
161. 6:23every time you increase the budget, the
162. 6:25performance is consistent, you already
163. 6:27solved the hardest problem in any ad
164. 6:30account. The real question is, can I
165. 6:32spend more money? If the answer is, yes
166. 6:35I can, don't try to fix what ain't
167. 6:37broken. You've already won. The single
168. 6:40worst thing you could do is launch new
169. 6:42ads. Just keep scaling. But if the
170. 6:45answer is no, that is when creative
171. 6:47testing matters.
172. 6:52That is when we use a simple version of
173. 6:55the scientific method to solve the
174. 6:57problem. You start with a control, the
175. 7:00system you already know works, even if
176. 7:03it's not working well enough. Then you
177. 7:05test one variable at a time until it is.
178. 7:08One variable could be a new hook or a
179. 7:10new testimonial or handling a different
180. 7:12objection. But don't change three things
181. 7:14at once because you'll never know what
182. 7:16actually fixed the problem. That is what
183. 7:18creative testing is for. Not finding the
184. 7:21perfect ad, it's finding one small
185. 7:24improvement that gets you back to a yes,
186. 7:26I can spend more money without
187. 7:28performance breaking. So instead of
188. 7:30launching random new ideas, you look at
189. 7:33your rings and ask one simple question.
190. 7:36Which one of these isn't doing its job?
191. 7:38Remember when I said creative testing
192. 7:39isn't about finding more winners? This
193. 7:42is why any winning ad can look
194. 7:44unstoppable, but it can only carry so
195. 7:46much weight. And if your winners don't
196. 7:49work together, you don't have a system.
197. 7:51You just have a bunch of isolated
198. 7:53journeys, and you've effectively built a
199. 7:55more complicated house of cards, and
200. 7:57you've amplified the problem instead of
201. 7:59solving it. And I've made that mistake.
202. 8:01And this is why so many accounts
203. 8:03struggle to scale, testing as much as
204. 8:06possible to find the next winning ad.
205. 8:09But Facebook Ads is a team sport. Messi
206. 8:12is incredible, but he's not winning
207. 8:14matches if he's on the pitch by himself.
208. 8:16The way you win is by building a team of
209. 8:19complementary players, each designed for
210. 8:22a specific job, all pushing towards the
211. 8:24same goal, consistent, profitable
212. 8:28growth.
213. 8:33That's what Meta rewards. That's what
214. 8:35real creative diversity actually looks
215. 8:37like in practice, and that's what
216. 8:39Andromeda is built for, a system that
217. 8:41can win again and again, and that makes
218. 8:44your job incredibly easy. If you're not
219. 8:47winning, improve the worst player on the
220. 8:50team. Meta doesn't care how clever your
221. 8:52ads are. It cares whether your system
222. 8:54gives people a good enough experience,
223. 8:56and if it does, your performance will be
224. 8:58good enough to increase the budget. That
225. 9:00is how you scale an account. The real
226. 9:03definition of success isn't vanity
227. 9:05metrics like ROAS or CTR or hook rate.
228. 9:08It's being able to say yes to the one
229. 9:10simple question of can I spend more
230. 9:13money tomorrow? If the answer is yes,
231. 9:15you're winning. If the answer is no, you
232. 9:18do what we talked about here in this
233. 9:19video until you get back to a yes. You
234. 9:22don't try to hack your way to the next
235. 9:24win. You make Andromeda your sales team.
236. 9:26You make Meta work for you, not the
237. 9:28other way around. And if you want to
238. 9:30know exactly how to take this system and
239. 9:32scale to the moon, that's exactly what
240. 9:35I'll show you in this next video.
241. 9:39>> [music]
242. 9:44[music]