The Best LinkedIn Sales DM I've Ever Sent (85% Reply Rate) — Transcript

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1. 0:00Would you believe that I've now sent
2. 0:01around 100,000 [music] DMs on LinkedIn?
3. 0:04So, I've seen firsthand when it comes to
4. 0:06cold LinkedIn outreach, what works, what
5. 0:08doesn't, what gets replies, and what
6. 0:10gets ignored. And of everything I've
7. 0:12ever tested, one message performed the
8. 0:15best by [music] an absolute mile. So, in
9. 0:18this video, I'm going to save you those
10. 0:19five hard years of trial and error that
11. 0:21I had testing out LinkedIn DMs and give
12. 0:23you the [music] exact template I know
13. 0:26works best. It's so simple, yet so
14. 0:28effective. You can copy and paste this
15. 0:30message and start sending it out from
16. 0:32your LinkedIn account, and the results
17. 0:33will be insane. [music] Let's get into
18. 0:35it. So, my whole strategy here is what I
19. 0:38call the ABCD method, and the whole
20. 0:41thing is based on one idea: inbox
21. 0:43dynamics. Because here's the truth about
22. 0:45sending cold LinkedIn DMs that no one
23. 0:47understands. Nobody owes you their time.
24. 0:50You're not entitled to a response to
25. 0:51your message. You're [music] in their
26. 0:53inbox taking time out of their day, and
27. 0:55you need to act as such. Yet, so many
28. 0:57people are so entitled to expect a
29. 0:59stranger who doesn't know they exist to
30. 1:01[music] give them the time of day, read
31. 1:03their message, and reply in full. I'm
32. 1:05sorry, but the world doesn't work like
33. 1:06that. You can't have a huge ask in your
34. 1:09cold DM cuz they don't know you. They
35. 1:11have no investment to you. You're a
36. 1:12nobody. It's a huge ask to expect
37. 1:14someone who doesn't even know you exist
38. 1:16yet to spend 5 minutes reading your long
39. 1:18LinkedIn DM and then spend another 5
40. 1:20minutes replying to it perfectly. It's
41. 1:22never going to happen. So, that's why my
42. 1:24ABCD method is the best thing I've ever
43. 1:27tested because it flips that entirely.
44. 1:29Instead of asking or expecting a long
45. 1:31reply to my message, I just ask for one
46. 1:34letter response, either A, B, C, or D.
47. 1:39That's all they have to do. It removes
48. 1:41so much friction that now all the
49. 1:42prospect needs to do is spend one moment
50. 1:44replying with a letter, and then they
51. 1:46can move on with their day. But, there's
52. 1:47so many other clever things that are
53. 1:49going on here and when it comes to
54. 1:50psychology and sales. Before I get into
55. 1:53that, let's quickly go through exactly
56. 1:54what this message looks like. So, the
57. 1:56message will probably start like most
58. 1:57other DMs do. A short intro to who you
59. 1:59are and a few sentences about their pain
60. 2:02points, speaking to them as a prospect.
61. 2:04[music] And then after I've done that
62. 2:05short intro, I'm going to say, "Please
63. 2:07let me know where you're at by replying
64. 2:09with a single letter. A, I'm interested,
65. 2:11let's book a call. B, I'm interested,
66. 2:13please tell me more. C, I'm interested,
67. 2:15but not right now. Or D, I'm not
68. 2:17interested at all, leave me alone." Now,
69. 2:19let me quickly read you through a
70. 2:20real-life example of this template
71. 2:22deployed in a DM. The message can read
72. 2:24something like this. "Hi first name, I
73. 2:26won't keep you for long. I run a
74. 2:28marketing agency and I want to offer you
75. 2:30exactly what you're looking at right
76. 2:31now, LinkedIn DM automation as a
77. 2:33service. Some of our clients are signing
78. 2:3510 plus deals per month by targeting the
79. 2:36ICPs on LinkedIn with us. We offer a
80. 2:39completely done-for-you service, meaning
81. 2:41zero headache. Please let me know where
82. 2:43you're at by responding with one of the
83. 2:44following letters. A, I'm interested,
84. 2:47let's book a 15-minute call. B, I'm
85. 2:48interested, tell me more. C, I'm
86. 2:50interested, but not right now. D, f off
87. 2:53and leave me alone. Drop a letter and
88. 2:55have a great day." Look how short that
89. 2:57message is. It respects their time from
90. 2:59the first line, and yes, D is actually
91. 3:02swearing saying "f off." That is
92. 3:04actually one of my favorite parts of
93. 3:05this LinkedIn DM. Here's why. When that
94. 3:07prospect opens that DM, one of the first
95. 3:09things they're going to read, because it
96. 3:11jumps out of the page from you, is the
97. 3:13words "f off." It's incredibly
98. 3:15disruptive. They're thinking, "What's
99. 3:16this person saying in my LinkedIn DMs,
100. 3:18swearing?" Instantly, they have to read
101. 3:20the message. And when they read the
102. 3:22message, they realize you're actually
103. 3:23giving them the opportunity to tell you
104. 3:25to f off. Firstly, that's very unlike
105. 3:27most sales people in their LinkedIn DMs
106. 3:29that just want to big themselves up.
107. 3:30You're actually going, "If you're not
108. 3:31interested, you can tell me to f off."
109. 3:33And that's quite a funny thing to do, so
110. 3:34instantly, you've maybe made them
111. 3:36chuckle. You're starting to build
112. 3:37goodwill with the prospect. As well as
113. 3:38being funny and disruptive to their
114. 3:40inbox, it works another way that's so
115. 3:43crucial. It respects the inbox dynamic.
116. 3:45It puts you on the back seat sending the
117. 3:47DM, as you should be, because you're
118. 3:49sending a a in their inbox, taking time
119. 3:51out of their day, and it them in the
120. 3:53driving seat. If they want to tell you
121. 3:54to f off, they can. You're saying, "I
122. 3:56know I'm sending a sales DM here. If you
123. 3:58want me to f off, I will do that for
124. 4:00you." It respects the inbox dynamics.
125. 4:03[music] Whereas, most people that are
126. 4:04send a message in the LinkedIn DMs, they
127. 4:06act so entitled that they are owed
128. 4:08someone's time, they're owed someone's
129. 4:09attention. It doesn't work like that.
130. 4:12So, from first opening your DM, they're
131. 4:14disrupted to see, "Whoa, what's that
132. 4:16swear word in the DM?" That's made them
133. 4:17read the whole thing. Now, they have
134. 4:18goodwill attached to you cuz you've
135. 4:20maybe made them chuckle, they've
136. 4:21realized you're a nice guy, you've put
137. 4:22yourself on the backseat, and now
138. 4:24they're primed to actually read your
139. 4:26message. That's where the first part
140. 4:27comes in, which is now being received so
141. 4:30much better because they have that
142. 4:32goodwill attached, they're laughing, and
143. 4:34you have their attention. So, when they
144. 4:35read that message, which is an intro to
145. 4:37yourself, your business, your services,
146. 4:39and a quick sentence about how you help
147. 4:41them, suddenly they're so much more
148. 4:42receptive to that. Now, again, the
149. 4:44beauty of this message and this
150. 4:46framework is twofold. It's so easy for
151. 4:48them to reply, the prospect. They just
152. 4:50need to give you a letter, A, B, C, or
153. 4:52D. Boom, then get on with your day. But,
154. 4:53it's also so valuable for me cuz I then
155. 4:56get to group them as A, B, C, or D. I
156. 4:58then get to know what prospects I should
157. 5:00be spending time on. I like receiving a
158. 5:02D where someone's telling me to f off as
159. 5:04much as I do an A cuz I then know,
160. 5:05"Okay, that prospect's not interested. I
161. 5:07know not to waste any more time on that
162. 5:09prospect." What is horrible in sales is
163. 5:11when you've got loads of people who
164. 5:12haven't replied, and you don't really
165. 5:13know if they're a good fit or a bad fit.
166. 5:15Are they a prospect? Are they a lead?
167. 5:16Who knows? Now, you know exactly how and
168. 5:19who you should be spending time on. And
169. 5:21even with those who are interested, you
170. 5:23then know who is the hottest of the good
171. 5:25leads. You know who said, "I'm
172. 5:27interested, let's book a call. Boom,
173. 5:29let's cut all the fluff. I'm not going
174. 5:31to send you anything else. Let's jump on
175. 5:32a call." You also know the person who
176. 5:33says, "I'm interested, but not right
177. 5:35now." You can maybe ask them prompting
178. 5:36questions, "Why not now?" You can
179. 5:37address where they exactly are in their
180. 5:39journey because you have that sales
181. 5:41intelligence, you have that information.
182. 5:43So, this framework is so good because it
183. 5:44works twofold. Prospect makes life very
184. 5:47easy for them, but also for you. It
185. 5:48makes life so much easier for you. It
186. 5:50really is a game-changer. Now, before I
187. 5:52get into probably my favorite part of
188. 5:53this video, which is a really cool thing
189. 5:55you can do when sending this DM, I want
190. 5:57to quickly call out that if you are
191. 5:58enjoying this video, please do like and
192. 6:00subscribe. This is just one video I'm
193. 6:01doing on a massive series on LinkedIn.
194. 6:03How to sell on LinkedIn, how to grow as
195. 6:05an influencer on LinkedIn, how to sign
196. 6:07clients on LinkedIn, everything you are
197. 6:09trying to do on LinkedIn we will cover
198. 6:10on this channel and I'll help you get
199. 6:12there. I'm trying to build the biggest
200. 6:13LinkedIn community here on YouTube and I
201. 6:15want you to be a part of it. So, please
202. 6:16subscribe and let's get back to the
203. 6:17video. Now, the final thing I want to go
204. 6:19through is why I think this message goes
205. 6:21from an eight out of 10 or a nine out of
206. 6:2310 to a 10 out of 10 and why it is such
207. 6:26a goldmine for anyone trying to sell on
208. 6:28LinkedIn. And the answer is in lead
209. 6:31segmentation and follow-up. Because
210. 6:33let's think what's actually happening
211. 6:34here. Your data, your leads, [music] is
212. 6:36segmenting in real time. In fact, not
213. 6:39just in real time, but they're
214. 6:40self-segmenting. The leads are
215. 6:42self-tagging. They are grouping
216. 6:44themselves. Are they A interested to
217. 6:46book a call? Are they B interested but
218. 6:49need more information? C interested but
219. 6:51not right now? Or D not interested at
220. 6:54all? That is crucial sales intelligence,
221. 6:56crucial segmentation, that normally
222. 6:59marketing teams will spend months and
223. 7:01months trying to achieve in their CRM
224. 7:02being done for you while you've got your
225. 7:04feet up like this. How cool is that?
226. 7:06What does this help you do? Well, one,
227. 7:08it helps you to create a very [music]
228. 7:09clean database in your CRM of hot leads,
229. 7:12warm leads, and cold leads {slash} do
230. 7:14not message leads, but also it means you
231. 7:17can tailor very targeted sequences to
232. 7:19target each group because you know
233. 7:21exactly where they stand. What do I mean
234. 7:23by this? I mean in terms of nurturing
235. 7:25and follow-up actions. So, for example,
236. 7:27let's take the A's. You know they're
237. 7:29ready to book in a call, so you should
238. 7:30create an email sequence automation that
239. 7:33pushes them on a frequent basis to book
240. 7:35in a call until they have done so. The
241. 7:37B's, you know that they're interested
242. 7:39but they want a bit more information.
243. 7:40So, let's tailor an email sequence
244. 7:42targeted to them that gives them a bit
245. 7:43more information, maybe some case
246. 7:45studies, maybe some information about
247. 7:46your services, how you can help people
248. 7:48like them. Then, at the end of that,
249. 7:50then offer a typical of call because
250. 7:52they've got what they wanted. They're
251. 7:53interested in more information, they've
252. 7:55got the information, then they can move
253. 7:56forward. The C's, they're interested but
254. 7:58not right now. Okay, let's bookmark that
255. 7:59information. Maybe in 6 months, I'll
256. 8:01send them an email or a series of emails
257. 8:03asking if now they're ready for the
258. 8:05service. It really is that simple. It
259. 8:07allows you to be so so clever in your
260. 8:09lead segmentation and lead follow-up.
261. 8:11Literally, the best marketing teams in
262. 8:13the world would die to have a CRM that
263. 8:15clean, that polished, and that grouped.
264. 8:18It's done for you like that, and it's
265. 8:19done for you by the prospects. So,
266. 8:21that's it. I hope you found it useful.
267. 8:23That is the best LinkedIn sales DM I've
268. 8:25ever written using a framework I came up
269. 8:27with personally called the ABCD method.
270. 8:29Just a quick recap of why it's so good.
271. 8:31Respecting inbox dynamics, you're
272. 8:33respecting their time, only asking them
273. 8:35to reply with a letter A, B, C, or D.
274. 8:37The D, which is a swear word, asking
275. 8:38them to tell you to f off if they're not
276. 8:40interested, strikes humor, goodwill, and
277. 8:43disrupts their inbox. And it means the
278. 8:45whole rest of the DM is much better
279. 8:46received. Suddenly, they're reading the
280. 8:48whole of your LinkedIn sales DM with a
281. 8:49completely new approach, one of
282. 8:51optimism, and they're much more likely
283. 8:52to reply to it. When they do reply, they
284. 8:54reply with just one single letter, easy
285. 8:56for them, easy for you. You You can then
286. 8:58easily send them on their way and group
287. 9:00them as you want to group them and
288. 9:01create targeted email campaigns based on
289. 9:03where they are in the funnel. Now, if
290. 9:04you're watching this video, I imagine
291. 9:06that you're trying to grow on LinkedIn
292. 9:07and trying to make some money on
293. 9:08LinkedIn. If I'm right in that
294. 9:09assumption, I want to invite you
295. 9:11personally to join my online community
296. 9:13called Founder Labs. It's a community
297. 9:15for people like you and me to grow on
298. 9:17LinkedIn together. I've collected all my
299. 9:19best tips on LinkedIn across the board
300. 9:22and put them into a series of training
301. 9:23videos for you to take. It really is
302. 9:26groundbreaking some of the information
303. 9:27on there, and it's going to help you
304. 9:29achieve your goals on LinkedIn much much
305. 9:31quicker. I've actually arranged a 7-day
306. 9:33free trial, so you can join today
307. 9:34completely free of charge and get that
308. 9:36knowledge free. Also, you'll have some
309. 9:37cool opportunities to talk with me
310. 9:39one-on-one or in a group setting during
311. 9:40Q&A's and speak to other people who are
312. 9:42in the same position as you. The link to
313. 9:44join the community is in the
314. 9:45description. See you there. As always,
315. 9:47thanks for watching this video. I
316. 9:48appreciate you guys that tune in to
317. 9:50these LinkedIn YouTube series so much.
318. 9:52I've got a lot more exciting content for
319. 9:54you, so make sure you subscribe and like
320. 9:56to not miss out. Have a great day and
321. 9:58thanks for watching.