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The BEST Facebook Ads Tutorial For Beginners in 2025: the 3:2:2 Method — Transcript

by Professor Charley T · 3,689 words · 518 segments · language en · Watch on YouTube

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0:00so let's talk about how to reach new
0:01audiences with your Facebook ads so that
0:04you can continue to scale and make more
0:07money in 2024 today is going to be
0:10special I'm going to show you how to
0:12reach new ads I'm going to Deep dive
0:14into an ad account as you watch me build
0:17ads and we're going to break down the
0:19322 method step by step and I'm going to
0:22feature an amazing post from my buddy
0:25Marine I hope I'm saying that right and
0:29really ch Champion his analogy of it so
0:32that being said let's get to it I know I
0:35know you're struggling with finding new
0:36audiences on Facebook look today I'm
0:38going to show you how to reach new
0:40audiences how to get new buyers how to
0:42scale your ad accounts with ease and I'm
0:45going to show you something I've been
0:46doing for years and this is going to be
0:48the simplest way for you to make a lot
0:49more money in 2024 also we're going to
0:52Deep dive into how to build a 322 ad
0:55because well that's part of the secret
0:57and we're also going to show you that
0:58account that I'm going to build ads live
1:01step by step as a tutorial so this is
1:03going to be amazing to hold your hand
1:05and show you every step of the way from
1:07fun idea to making a lot of money and
1:10this is going to be great also huge
1:12shout out to Marine I hope I'm
1:15pronouncing that right uh who posted
1:17this on Twitter and I'm 100% want to
1:20give credit where credit is due and I
1:22was so moved by them making content
1:26about this methodology that I figured
1:29everybody needs to see it so that being
1:32said let's get to it so marcine
1:34described this as the most organized
1:38approach to Facebook ad you don't have
1:40to take my word for it here's his tweet
1:42here's why I'm super excited about the
1:44322 method it truly is fantastic for
1:47exploring new ways to reach new
1:49individuals with the offer that you have
1:51and it's about finding fresh and
1:54different creative aspects and angles
1:56and Concepts that are not just
1:59disruptive and ones that don't have to
2:01be refreshed on a constant basis but
2:03ones that can last for a long long time
2:07we see a lot of people talk about having
2:09to launch new ads all the time people
2:11that are running 322 ads they get to
2:13spend their time working on the business
2:15instead of in their ad account smashing
2:18buttons trying to not go broke today no
2:21this is the path to finding new people
2:23and sustainable long-term scale growth
2:26and money that's what we're getting into
2:28so our man that posted this tweet
2:30presented an imaginary scenario and
2:34we're going to actually play it out in
2:36the real world let's say we're focusing
2:38on tomato sales imagine I'm known for
2:42selling tomatoes and they're known for
2:44being flavorful and they're very popular
2:46but now I'm curious if highlighting if
2:50they are organic and from Italy will
2:52attract new customers so here's the plan
2:56to utilize the 322 method to figure that
2:58out and again the point here isn't to
3:01see can we get an ad that works the
3:03point here is to find ads that work for
3:06a long time because they're
3:08complimentary and answer questions
3:11remember this isn't to see can we make a
3:13winning ad it's does an ad that features
3:16the fact that organic and from Italy
3:18actually move the needle for acquiring
3:21better customers and reaching new people
3:24so first off we're going to make this
3:26322 built around image ads specifically
3:28Square image ads
3:30and we're going to highlight those
3:32images that are built around the same
3:35concept and uh we've been provided three
3:37images here it looks like they've been
3:39done with mid Journey or Dolly and even
3:41canvas AI to make images is really good
3:44these days so these images are going to
3:46show that these tomatoes are organic and
3:50special and unique each image is going
3:52to have its own twist but ultimately
3:54stick to the theme cuz we're not just
3:56trying to find the best ad we also want
3:58to know does does this theme does this
4:01concept work to attract new and better
4:05customers if we were to launch
4:06potentially two of these adsets
4:08alongside of each other we would not
4:10only know does this concept work but
4:12which version of this concept does the
4:14job better potentially one of these
4:16could be images and one of these could
4:18be video but today we're just going to
4:19stick to the images next we're going to
4:21get two different sets of Facebook ad
4:24headlines and primary text this is where
4:26we're going to experiment with different
4:28messages to see what Sparks interest and
4:30engagement and Intrigue and ultimately
4:33inspires buying Behavior now all of
4:36these assets are going to go into a
4:37dynamic creative test in a single CBO
4:41campaign targeting only broad remember
4:43that's age gender and location for our
4:47example today we're going to choose
4:48America men and women over the age of 18
4:52and we're not going to have any
4:53exclusions and and I'd love to know your
4:55opinion on exclusions by the way drop
4:57down below whether or not you like to
4:58include them or not
5:00um I do think it's a choice that
5:01business owners should make and I'd love
5:03to know what you think we should do in
5:04the targeting of Our tomato Empire one
5:07specific note we're going to build a new
5:09campaign with this 322 ad if you're
5:11starting off we ultimately want to have
5:14in a 322 ad style campaign three live ad
5:17sets I'm going to build the first one
5:19here in this video but we could have a
5:21second one that's built off of videos
5:24now ideally both of those would be run
5:27up against a control ad set of the post
5:30IDs of our best ads so that we can see
5:33how these ads do in comparison to those
5:36not only with performance but do they
5:38even earn spend if we run a 4pi analysis
5:42and we can understand what part of the
5:44funnel we're trying to improve this test
5:48could specifically be aimed at solving
5:50that problem and it could be an AV test
5:53to see which one solves that problem
5:55better and if it doesn't get any spend
5:57well it means that we didn't do a good
5:59job and probably this concept isn't the
6:01path to do it which is very very
6:03different than launching a dozen new ads
6:05this week and seeing which one gets
6:06spend and has a good CPA or row as or
6:08contribution margin then betting the
6:10future of our business on that very low
6:12confidence data point cuz remember if
6:14these ads don't earn spend then they're
6:17not good enough to be good at scale
6:20anyway they need to earn spend in
6:23relation to our existing good assets and
6:26they need to perform well running two of
6:28these alongside of each each other only
6:30allows us to force multiply the value of
6:32that test but again today I'm not going
6:35to waste your time showing you how to do
6:37the same thing three times over and over
6:38again I'm going to show you how to build
6:40one live in real time using the images
6:43they provided for us in that lovely
6:45tweet once again thank you so much and
6:48we're going to write a little bit of
6:49copy using chat GPT and I'm going to
6:51show you the prompts that I use to make
6:53that happen and without any further Ado
6:56let's get our hands dirty Dive In
7:00and go make some money all right so we
7:01switch the b roll over here I'm about to
7:03share my screen and first thing we're
7:07going to do just to set the ground first
7:10thing we're going to do just to set the
7:11table is we're going to open up chat GPT
7:14and just get some simple Facebook ad
7:16copy
7:18written since this is Discovery to see
7:21whether or not this concept Works we're
7:23really testing the creative more than
7:26the copy so we're totally fine keeping
7:29the copy simple if we had previous
7:32existing High performing copy we
7:34probably would just use that as well so
7:36that we can understand if the images
7:38really do well but let's go the extra
7:42mile let's start with chat GPT to write
7:46some ad copy now very specifically what
7:49do we know what is the purpose of this
7:51concept and we're going to write ad copy
7:54we might as well make sure that the copy
7:56matches the creative for the purpose of
7:59of the
8:00concept now in this scenario we have a
8:04brand called tomato sales and our
8:06tomatoes are known for being very
8:08flavorful what we want to test is does
8:12letting people know that it's both
8:14organic and from Italy actually help us
8:17reach new customers and Achieve new
8:19levels of scale and stability so um
8:23let's dive into my chat GPT account and
8:26yes in the description below I will
8:28share with you this exact conversation
8:31with chat GPT uh I'm not going to just
8:33give you my prompts I'm literally going
8:35to let you copy and paste every single
8:37thing that I do and because I know not
8:40everybody has premium version of chat
8:43GPT because it's $20 a month and hey
8:45look $20 a month is nothing to some
8:47people it is everything to others we're
8:50going to go ahead and just use GPT 3.5
8:54you don't need 4.0 to do this and with
8:57that being said let's dive in to chat
9:00GPT all right so we've got our chat GPT
9:05up now what we want to do is basically
9:09give chaty PT as much information as we
9:12can so let's start off with I need
9:16Facebook ad copy and headlines for a
9:19proven tomato
9:22company ask me about the
9:26concept and
9:28then
9:30what I want to specifically highlight
9:34with this
9:36copy so we're providing the
9:40machine with a bit of subtext we have a
9:43tomato company we're
9:45successful and we're telling it we want
9:49the machine to ask us for the
9:51information that it's going to need in
9:54order to write us the best copy now in
9:56my experience when you ask the ma
9:59machine to ask you questions the way
10:02that chat PT or any other AI interprets
10:05that information is far more actionable
10:08for the AI so what we have here is
10:12simply I'm selling Tomatoes they're
10:15known for being fruitful and they're
10:16super popular but now I'm curious if
10:18highlighting that they're organic and
10:20from Italy will attract new customers
10:23this is really all we need Facebook
10:26understands the output format and
10:29so let's finish this by saying what I
10:34want is two
10:36sets of
10:39headlines and two sets of
10:43copy there we
10:45go this looks pretty good we're having
10:49choices now there are other videos where
10:51I tell you how to go through vid IQ and
10:53check all of his stuff out and I think
10:54those are really really practical and
10:56fun but let's today just keep it simple
11:00if you want to know more about that
11:02stuff go ahead and ask in the comments
11:03I'll be glad to help you work through
11:06what I use to improve click through rate
11:09and stickiness and all of that stuff but
11:11today because we're really trying to
11:13focus in on the concept and the cohesive
11:16nature improving all of those metrics
11:19it's going to be difficult because we
11:20don't have a baseline so today for ease
11:23of use and because honestly if the image
11:25sucks and the concept doesn't work it
11:27won't matter and if the image is great
11:29and the concept is phenomenal it won't
11:31matter because no matter what in our
11:32next test we can improve upon it let's
11:35just use a solid Baseline let's use what
11:38the machine has given us so I really
11:41like this stuff I think there's fun use
11:42of emojis here it's uh solid what I'm
11:46going to do is I'm going to pick one
11:48option from set one and one option from
11:50set two because they kind of focus on
11:53slightly different priorities now what
11:56we have to do is let's build ourselves
12:00a new campaign in Facebook so what we're
12:02going to do is we're going to run a
12:05sales campaign and we're going to go to
12:07manual sales campaign setup uh we don't
12:10want Advantage shopping we want to make
12:12money not let the machine take more
12:14credit for the rest of the work of the
12:15rest of the funnel we want these ads to
12:16be Evergreen not pillage our funnel and
12:19ultimately fatigue faster and faster if
12:21you want to know more about why I choose
12:23manual versus Advantage Plus go ahead
12:25and ask in the comment section below
12:27I'll gladly like to engage with you
12:29there but for those that already know
12:30why no reason to take up more time in
12:32this video so let's start off with we're
12:36just going to take our brand here so our
12:39new sales campaign is going to be tomato
12:41sales and our concept because I always
12:44like uh to name my campaigns and for
12:48that matter also my ad sets after what
12:50I'm testing and in this case we're
12:52testing tomato sales and this campaign
12:54is very much built around organic in
12:56from Italy that's our new marketing
12:57effort so let's let's go ahead and call
13:00the campaign that and we're going to
13:02call it we're going to and then we're
13:03going to do Advantage campaign budget
13:06and so for the purpose of today let's
13:08set ourselves up for 250 bucks we're
13:11also going to do highest volume we are
13:13not going to be optimizing for a cost
13:15result because again we want maximum
13:18sustainability and we're ultimately
13:20trying to build something that can scale
13:24um when we're using when we're using
13:26cost per result goals and cost caps big
13:28caps Etc
13:29we are getting in the way of that again
13:31if you want to know more about that
13:33please drop it in the comment section
13:35below and if you prefer to use cost caps
13:37let me know why I'm really interested I
13:39think this video is going to be
13:41phenomenal in the comment section for
13:43all of the engagement and conversation
13:45that we're going to see but all that to
13:47be said let's get to the next step what
13:49we've done here by the way is we've
13:51copied this campaign name because fun
13:53fact our ad set name is going to be
13:55basically the same thing and we're just
13:57going to call this test number one
14:01awesome there we go now we're going to
14:03do website we're going to do maximize
14:06number of conversions we are not
14:08maximizing link clicks or unique reach
14:10or Impressions or anything else and
14:12we're not doing maximum value either um
14:15we want to see if this thing makes sales
14:18not can it Inspire somebody to spend
14:20more than the average person generally
14:23here we're going to now go ahead and hit
14:26Dynamic
14:27creative and we're going to set our
14:30locations to United
14:33States
14:3418 men and women all languages very
14:39simple and we're going to do Advantage
14:41Plus placements because we're not going
14:42to pay extra to make sure that our ads
14:44don't get seen by the majority of
14:46individuals that want to see them uh
14:49again if you use manual placements on
14:51all your stuff or you optimize your
14:53creative for each individual placement
14:56uh drop me a note let me know why why
14:58that's the path we like to go down I'm
15:00not saying it's wrong I'm just saying
15:02it's something that I don't do anymore
15:04and I'd love to know why that's a
15:06decision that you've made and so we can
15:08have a conversation about it I think
15:10that'll be again super telling now let's
15:13get to the last part here we're going to
15:15build this ad
15:17so we've got our campaign and we're
15:21going to do test number one just so that
15:23we can keep track of this stuff now
15:25sometimes if I'm breaking down multiple
15:27Concepts I'll just leave the concept is
15:29the title sometimes if I'm launching
15:31them on specific dates I'll do that for
15:33this purpose of a conversation there's a
15:35million different ways that you could in
15:37insert some nomenclature here I'm not
15:39going to go down that road so I'm going
15:40to do the simplest thing and if you at
15:42least put test number one you're doing
15:45okay um this is more of a do as you do
15:49not as I say because the way your
15:51nomenclature is set up is going to be
15:52different than somebody else's but just
15:54be mindful that we want to be able to
15:57take a look at our our information
15:59whether it's in Facebook or not whether
16:01it's in Excel or any report at any time
16:04and know exactly what's going on so that
16:08to be said we've got some images that we
16:10want to upload so let's go ahead and
16:12upload
16:13those let's see boom boom
16:16boom fantastic so we've got our uploaded
16:19images here let's go ahead and just
16:21select all three of them awesome and we
16:24have our primary text and headlines that
16:27we've picked and we've got our headlines
16:29and such that we've picked from chat PT
16:33so we can go ahead and say we're going
16:35to take this one Savor the flavor of
16:38Italy with our organic Tomatoes that's
16:40pretty good all right that's headline
16:42number one add a headline option and
16:45we're going to discover the true Taste
16:47of Italy with our organic Tomatoes
16:49honestly that feels really similar
16:51probably too similar so let's do elevate
16:54your dishes with the authentic flavors
16:56of Italian tomatoes that sounds great
16:59and I actually want to do that and so
17:01we're going to drop that in make sure
17:03when you copy to get rid of any
17:05quotation marks now primary text let's
17:07get back here let's see here uh are you
17:11a food lover I mean this is phenomenal
17:13right are you a food lover seeking the
17:15finest ingredients for your culinary
17:17Creations look no further our organic
17:20tomato our organic tomatoes from the
17:23heart of Italy are here to elevate your
17:25dishes to a whole new level certified
17:27organic are tomatoes are grown naturally
17:29without any synthetic chemicals ensuring
17:32you get the purest freshest flavor from
17:35Italy with love straight from our
17:36fertile fields of Italy our tomatoes are
17:38packed with Rich authentic Italian taste
17:40that will transport you to the heart of
17:42Mediterranean Cuisine okay now I'm
17:44legitimately getting
17:47hungry don't compromise on Flavor
17:50experience the true essence of Italy in
17:52every bite order yours today this is
17:56phenomenal copy uh people say CHP sounds
17:59like machine I don't care that made my
18:01mouth water legitimately um if it made
18:05your mouth water too uh let me know down
18:08below or just smash the like button or
18:10subscribe and let me know how you feel
18:13uh yeah you know what drop a Emoji down
18:16in in the comment section let's get
18:17weird let's have some fun okay and we're
18:20going to get a second set of copies so
18:22let's go to here tired of bland
18:25tasteless Tomatoes it's time to upgrade
18:28your meals with our secret ingredient
18:31authentic Italian Tomatoes lovingly
18:33cultivated on Organic Farms taste the
18:37tradition our Tomatoes carry the
18:39heritage of Italian Gastronomy
18:41delivering a burst of genuine Italian
18:43flavor to your recipes organic
18:46Excellence we're committed to
18:48sustainability and Purity our organic
18:51farming practices ensure you enjoy the
18:54healthiest and most flavorful Tomatoes
18:57make every meal in it Alan Masterpiece
18:59with our organic Tomatoes your taste
19:01buds well thank you try them now and
19:06that is that's great that's great stuff
19:08I love it so we're going to just go back
19:10to our ad and we're going to drop that
19:12in here for our primary text uh and
19:15that's pretty much it now remember the
19:17beauty of dynamic creative is this
19:20Facebook instead of building out 12
19:22individual ads to try every single
19:24possible combination where every single
19:26one of those ads is going to compete
19:27with the other ones for attention and
19:30for results where it's kind of like just
19:32sending 12 crazy kids trying to sell
19:34candy in a neighborhood and eventually
19:36when the fifth one knocks on your door
19:37you're like fine if I buy a candy bar
19:38will you leave me alone and then another
19:41one comes knocking 5 minutes later
19:42instead of running your ads like that
19:44where they're all cannibalistic and
19:46competing for data instead with the
19:49dynamic creative we're going to let
19:51Facebook put together the copy the
19:53headlines and the primary text to give
19:54the end user the best possible user
19:56experience and every impression from
19:58every one of those iterations of every
20:01single possible combination of that ad
20:03informs all the other ones on which ad
20:06to show and ultimately we're going to
20:08get the right ad for the right person in
20:11the right placement at the right time to
20:14get the right result which is
20:17ultimately Facebook giving the end user
20:19a good experience and our job is to make
20:22sure that also lines up with the
20:25business results that we're looking for
20:27in this case targeting new customers to
20:30expand our audience and ultimately scale
20:32our campaigns well into 2024 and Beyond
20:35so with that let me know if you have any
20:38questions again down below you'll find
20:40links to my chat GPT conversation and as
20:43always check out Charlie bot. you'll see
20:45links for the newsletter if you like
20:48this video please go ahead and hit like
20:50And subscribe smash the button do all
20:52the things and until next time I'll see
20:54you on the internet bye Bang

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