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The BEST Claude AI "Second Income" For People Over 50 — Transcript

by Shane Hummus · 6,005 words · 848 segments · language en · Watch on YouTube

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0:00In this video, I'm going to show you the
0:01best Claude AI second income for people
0:03over 50 and you'll start yours inside
0:05Claude before the video's over. And I
0:07know this works because I lived it. I
0:09was a full-time pharmacist with a
0:11doctorate and six figures in student
0:12loan debt and I felt completely stuck.
0:15And I knew that if I just quit, I'd be
0:17screwed. So, I built a second income on
0:19lunch breaks and weekends instead. And
0:21that second income paid me two to three
0:22times my pharmacy salary while I was
0:24still counting pills and today it's
0:26developed into a 10 million plus dollar
0:28business. And then I started helping
0:29other people do it and I noticed that
0:31people that were on the older side or
0:33people that had a lot of wisdom or
0:34experience were getting results way
0:36faster and way easier. And so, I helped
0:38my brother Zach do the same thing in his
0:4050s. And his very first video did over
0:42100,000 views and 29 days after
0:44uploading it, he had a $214 day, which
0:47is a $78,000 year run rate. So, he went
0:49from zero to a full-time income in less
0:51than 1 month. So, this is for you if
0:53you're in your 50s or 60s. You've got a
0:54job right now and what you're making
0:56just isn't covering what it needs to
0:57cover. It's also for you if you
0:59eventually want to leave that job and
1:00take back control of your time. I'll
1:02walk you through what the second income
1:03actually is, which platform to build on
1:05and how the money actually reaches you.
1:07I'll also show you why the only way to
1:08lose is to quit and the part that almost
1:11everybody gets wrong and along the way
1:12you'll get the exact words to type into
1:14Claude so you're never staring at a
1:16blank screen. So, if you appreciate me
1:17making this type of content and you want
1:18to see me make more of it in the future,
1:20then let me know by gently cheering that
1:22like button and let's jump into it right
1:25now.
1:26All right, real quick before we get into
1:28it, go ahead and download the second
1:30income picker. It's going to be the
1:32third link in the description and the
1:33pin comment below. It's completely free
1:35and you're going to be using it
1:36throughout the whole video. So, go grab
1:38it now and let's get into it. All right,
1:39so you're probably wondering what
1:40exactly is the number one Claude AI
1:42second income for people over 50 and
1:44that would be teaching other people the
1:46things that you already know. And I'm
1:48going to explain exactly why and you
1:50have to do it in a very particular way
1:51as well. So, you're going to be taking
1:53the 30, 40, 50 years of things that you
1:55had to figure out the hard way and
1:57handing them to the people who are
1:58exactly where you used to be. And Claude
2:01is what turns that from something I know
2:04into something that pays you. Now, I
2:06already know the first thing you're
2:07thinking. Shane, I don't have anything
2:08to share. I'm not an expert in anything.
2:10Wrong, and I can prove it in 9 seconds.
2:12Meet a man who goes by Mike. Mike is 80
2:14years old, has no background in any of
2:15this, nothing technical, and no business
2:17behind him. And 9 weeks after starting
2:19on YouTube, he was earning, by his own
2:21admission. And what is he sharing? No
2:22skills that he went out and acquired,
2:24not a certification. He's sharing what
2:26living 80 years already taught him. For
2:28instance, 60 years of marriage in 2
2:30minutes, or the four things that changed
2:32my life. But you might be thinking, but
2:33Shane, this guy is retired. He's got all
2:35day. I've got a job and maybe 4 hours a
2:37week. Okay, fair enough. Then meet
2:39Roscoe. 71 years old and he said the
2:41hard part out loud on camera, which I
2:43respect the hell out of. So he has no
2:45retirement savings, none at 71. And he'd
2:48never made anything in his life, he'd
2:49only ever been a watcher, and he put out
2:51his first video in his niche and
2:52qualified for monetization in 13 days.
2:55So think of it like this. In ancient
2:57Rome, most people could not write, and
2:59it never stopped them from running
3:00estates, doing business, or sending
3:02letters across the entire empire. They
3:04simply hired a scribe. You spoke and the
3:06scribe wrote. So nobody in Rome thought
3:09that being unable to write disqualified
3:11you from having something worth saying.
3:12So Claude is the scribe. You talk and it
3:16writes. The knowing was always the hard
3:18part, and you did that part already.
3:20Now, some of you are still sitting there
3:21going, "Those are retirement guys. I'm a
3:23professional. I spent my whole career
3:25inside an institution. That's not my
3:26world." Well, let me tell you about
3:28Jennifer, or who I like to call Nurse
3:30Jen. She's 60 years old and she spent 33
3:32years in nursing. And that's about as
3:33institutional as a career gets. Badge,
3:36shift, charting, a whole system telling
3:38her what her expertise was worth, what
3:40her time was worth per hour. And she'll
3:42tell you herself, the idea of being on
3:43camera was the part that she just
3:45couldn't get past. And in her words, she
3:46said, "The thought of looking at myself
3:47on camera, I couldn't even imagine it."
3:50But she didn't go learn anything new.
3:51She took 33 years of knowing how the
3:53medical system actually works, the thing
3:55that she'd been explaining to patients
3:56and their kids for three decades, and
3:58she started explaining it to everyone
3:59else. And she records on the webcam of a
4:02laptop, and her studio is in the back of
4:04a camper van. And when she first started
4:06with us, she had absolutely zero
4:08experience at all. She had never made a
4:10video in her life, she'd never dipped
4:12her toe into YouTube, as she said. And
4:14the first month she got monetized, she
4:15had a $6,000 month. Then the next month
4:17it was an $8,000 month. Then she had an
4:19over $10,500
4:21month. And she was able to leave
4:23nursing, and now she's traveling all
4:25around the United States in her camper
4:27van, which is literally her dream life.
4:29Right? So, her 33 years of expertise an
4:31institution was renting from her by the
4:34hour, and they were telling her how much
4:36she's worth. But she stopped renting it
4:37out, and she started owning it. And so,
4:39let's kill this once and for all. You
4:41don't need to learn a new software. You
4:43don't need to learn to code. You don't
4:45need to learn some new skill that's
4:47going to take you thousands of hours to
4:49master. You just need to be able to talk
4:51about something that you already know.
4:53That's the entire requirement, and you
4:55already cleared it decades ago. Now, if
4:58you're watching this and you're over 50,
4:59you almost certainly are an expert in
5:01something. However, there's also a lot
5:02of people out there that are under the
5:04age of 50, but they're overachievers,
5:05and oftentimes they're experts, too. But
5:07let's talk about how to get started
5:08doing this with Claude today in a very
5:10simple, easy-to-digest way. So, go to
5:12Claude, use the skill that I gave you,
5:13type {slash} and say, "I want to find my
5:15second income." Hit enter, and Claude is
5:17going to interview you. It's going to
5:19pull every piece of information out of
5:20your first, your career, your health,
5:22your hobbies, the hard things that you
5:24figured out. So, what it hands back is
5:25tailored to your actual situation.
5:28>> All right, YouTube just got 10 times
5:31easier, and nobody is talking about it.
5:33You used to need an entire film crew,
5:36and it used to be a full-time job for
5:37you to just do any work at all on
5:39YouTube. But now, you can get work done
5:41in as little as 15 to 30 minutes a day,
5:44and you can actually grow a full-time
5:45YouTube channel. That's exactly what
5:47I'll be talking about at the live
5:49training that we're doing this week.
5:51Exactly how to start YouTube
5:53step-by-step for beginners. So, click
5:55the link in the description and pin
5:56comment below to check that out, guys. I
5:58will be answering questions before,
5:59during, and after the live training.
6:01It's completely free. Plus, I'll be
6:03giving away an AI that is designed to
6:05help you pick your niche if you don't
6:06have one in the first place, or if you
6:08already have a niche, it's going to help
6:09you make it 10 times better. So, really
6:12looking forward to talking with you
6:13guys. This is stuff that we never ever
6:15talked about before. So, click that link
6:16in the description and pin comment
6:17below. I look forward to seeing you
6:19there. All right. Next, let's talk about
6:20what platform to use. Now that we've
6:22established that the number one cloud AI
6:24second income for people over 50 is
6:25teaching other people what you already
6:27know, the next thing to figure out is
6:29what platform to do it on. And you've
6:31got a few different options. TikTok,
6:33Instagram, YouTube, Facebook, LinkedIn,
6:35a newsletter, a podcast, they all work.
6:38People make money on every single one of
6:39them. But, one of them is better than
6:41all of the rest of them combined,
6:43especially if you're making educational
6:45content where you're sharing your wisdom
6:47and you're over the age of 50. And I'm
6:49not just going to tell you that, I'm
6:50going to show you the data. So, let's
6:52start with what's true across the whole
6:54country. So, 84% of US adults use
6:57YouTube. That is the most used platform
6:58in America. Instagram's at 50, TikTok's
7:01at 37. Now, watch what happens when you
7:03look at your age group specifically,
7:05because here's what everyone gets wrong
7:06about the trendy platforms. What's the
7:08first thing that you see when you open
7:09TikTok or Instagram? Teenagers dancing,
7:1220-year-olds with ring lights, and that
7:14is not a joke, that's the data. Among
7:16Americans 50 to 64, only 30% are on
7:19TikTok, 40% are on Instagram, at 65 and
7:23up it collapses to 12 and 19%. So, your
7:26people aren't there and they're not
7:27coming. Meanwhile, on YouTube, it's 85%
7:30of Americans age 50 to 64, and 64% of
7:34those are 65 and older. So, it's the
7:36only major platform with no weak age
7:39bracket. Every generation is on it. And
7:41they're not just there to be
7:42entertained. People actually go to
7:44YouTube because they want to learn
7:46something. They right right, they want
7:48to be taught something. They want to
7:49solve their problems, which makes you
7:52somebody with 30 years of things to
7:53teach exactly what that platform is
7:56starving for. And before everybody says
7:57it, yes, your friends are on Facebook,
7:59but nobody opens Facebook to learn
8:02something. They open it to see the
8:03grandkids and read an argument that they
8:05shouldn't be reading and maybe catch up
8:07on politics. So, different platform,
8:09different job. And this is exactly why
8:11people over 50 are exploding on YouTube
8:14right now. So, look at this. A
8:1570-year-old realtor, a guy on his porch
8:17in a camo hat talking about turning 50,
8:191 million views, 126 views, 101K views.
8:23They're all absolutely crushing it. So,
8:24why does the platform keep handing him
8:26100,000 people? Well, it's because the
8:29demand is high and the supply is low.
8:31There are millions of people over 50
8:33typing these questions in every single
8:34day and almost nobody their age is
8:37answering them. So, think of it like
8:38this. In 1934,
8:40named Allen Lane was stuck at a train
8:42station in England with nothing to read.
8:44Not because he couldn't afford a book,
8:45because there was nothing worth buying.
8:47Overpriced hardbacks and junk magazines.
8:49And that was the whole industry.
8:50Publishers made expensive books for
8:52wealthy people. Everybody else, millions
8:54of people who could read perfectly well
8:55and wanted something good, got nothing.
8:57So, the business had decided that they
8:59weren't a market. And Lane didn't write
9:01a better book, he didn't invent
9:02anything, he just took books that
9:04already existed and sold them for
9:05sixpence, the price of a pack of
9:07cigarettes. And he sold 3 million copies
9:09in the first year in a country of 38
9:11million people. The readers had been
9:13there the entire time, but nobody had
9:15bothered to hand them anything. The
9:17exact same thing is happening on YouTube
9:19right now, and it's typically with an
9:21older audience. Generally speaking, as
9:23they say, birds of a feather flock
9:25together. So, older audiences like to
9:26watch other older audiences. And even
9:28younger people oftentimes, they're
9:29probably kind of tired of hearing from
9:31other younger people and they'd like to
9:32hear from like an internet uncle or an
9:34internet aunt or grandpa or grandma. So,
9:37let's talk about how to do this with
9:38Claude. So, go back to Claude and open
9:40the same chat that you used with the
9:41second income picker. Then say, "Based
9:43on my answers and everything I told you,
9:45give me five niche hypothesis statement
9:46options, the I help X do Y. And if you
9:49need more information, ask me more
9:50questions." And this is the sentence
9:52that tells your audience who you want to
9:53help and what you can help them with.
9:55It'll hand you five to pick from, things
9:56like, "I help people in their 50s who
9:58are still working to build a second
9:59income from what they already know." Or,
10:01"I help nurses leaving bedside care
10:02figure out what to do next." Or, "I help
10:04people with tinnitus get through the
10:06day." And this is just the simple
10:07version of the tool that I'm giving away
10:08at the live training this week. And with
10:10YouTube, you can start with nothing. You
10:12don't need to be charismatic, you don't
10:13need experience recording videos, you
10:15don't need any of that. I mean, just
10:16look at my brother, right? Zach was in
10:17his 50s, he's not tech-savvy, he's never
10:19recorded a single video in his life
10:21outside of vacation footage and videos
10:22of his dog, and of course, just
10:24recording with his phone. And he was a
10:25complete beginner all the way, but it
10:27didn't matter. His very first video blew
10:29up and got 823,000
10:32views. 29 days after uploading it, he
10:34was monetized and hit a $214 day. And
10:36you know why he even started? He's been
10:38in the trades for almost 30 years, and
10:40it was taking a toll on his body, and
10:42that is just what that work does to you
10:44eventually. So, we're on vacation, and
10:45he pulls me aside, and he goes, "Yo,
10:47bro, how can I make money without
10:48breaking my body?" And I told him, "Just
10:50start on YouTube." And he gave me every
10:52excuse in the book. "YouTube's for kids
10:54dancing with ring lights and doing
10:56pranks and blah blah blah." And I've
10:57never recorded a video in my life. I
10:58don't even know how to set up a camera.
11:00And I told him, "Bro, just trust me,
11:01just start." And he did. And at the end
11:03of his first year on YouTube, he had an
11:04$18,000 month. But you might be
11:06thinking, "But I'm really busy. I'm a
11:07professional." Well, just look at Dr.
11:09Dani Fisher. We have a lot of doctors in
11:11our program, and she's an
11:12anesthesiologist, she's over 50, and
11:14she's still practicing today, and she
11:16never left medicine. And of course, as a
11:18doctor, she's quite busy. And she wasn't
11:20new to this. She'd been uploading for
11:21years. She'd already put in more reps
11:23than almost anybody watching this right
11:24now. And what nobody had ever told her
11:26was where the leverage actually was. So,
11:28we dialed in her niche, we got her on
11:29video ideas that pulled the right views,
11:31and we package them properly. So, same
11:33doctor, same expertise, same schedule,
11:35and look at this video. 1 million views
11:37in 3 days. So, she didn't quit her job
11:39to do this, she's still in the OR. Okay,
11:41but I need a huge following. I'll never
11:42get there. No, you don't, and you don't
11:44need to get there. A lot of people in
11:45our community are absolutely crushing it
11:47with a small following. Because it's not
11:48about how many views you get, it's about
11:50how much impact you make, right? A
11:52general practitioner might see 100 or
11:54200 patients a day, and they help each
11:56one a tiny little bit. So, the brain
11:58surgeon is arguably making a bigger
12:00impact than the general practitioner,
12:02and that's why they make way more money.
12:03And it's the same exact thing with
12:04YouTube. So, let me give you an example.
12:06Let me tell you about Guy. Guy's
12:07disabled. He has tinnitus, which is
12:09constant ringing in the ears all day,
12:10every day. A lot of veterans have it. My
12:12dad has it as well, and it is genuinely
12:14debilitating. And he was close to
12:15retirement, and his goal was simple. He
12:17wanted an extra 1 to 2,000 dollars a
12:19month, and that was it. That was his
12:20version of rich. Not a private jet, just
12:22dinners out, seeing his family more,
12:24maybe taking a vacation here and there.
12:26So, he built a channel about the thing
12:27that was making his own life hard, which
12:29is tinnitus. And he hit his goal of
12:31making 1 to 2,000 extra dollars a month
12:32in his first 500 subscribers, 446 to be
12:35exact. And now he has far more
12:37subscribers, and he's making a lot more
12:38money than that. But the whole point is
12:40he got to his goal before even hit 500
12:42subscribers, never mind 1,000. So, he
12:44had a tiny audience. So, if you think
12:45you can't make money on YouTube with a
12:46small channel, you absolutely can. And
12:48here's the part that I actually love
12:50about Guy's story, because it happens
12:51constantly in our program. Life handed
12:53him something hard, right? Life handed
12:55him lemons, and he turned it into a
12:56thing that pays him, right? He turned it
12:58into lemonade. So, if you got problems
12:59in your life, you can help other people
13:00through what you've learned solving
13:02them, and that's not a consolation
13:03prize, that is the whole business.
13:05Again, what did you notice about all
13:07these people? They're teaching stuff
13:08that they already knew. They didn't
13:10really have to learn that many new
13:11skills or anything like that, they're
13:13just talking about stuff that they're
13:14already an expert on. So, tinnitus
13:16wasn't in the way of his second income,
13:18it was his second income. Now that we've
13:20established that the number one quality
13:21I second income for people over 50 is
13:23teaching what you already know, and that
13:25YouTube is where you do it, the next
13:26thing to figure out is how the money
13:28actually gets to you. And there are
13:30three main ways, especially for
13:32beginners. Let's start with the most
13:33basic one, and that is ads. So, this is
13:35where an ad pops up on your screen,
13:37YouTube gets paid by the advertiser to
13:38show their product, and you get a cut of
13:40that payment. Now, one example of
13:41someone doing well with that is Azul.
13:43He's in his 60s, and he talks about
13:45retirement. Not investing hacks, not
13:47anything complicated, just the questions
13:48that everybody his age is actually
13:50sitting up at night worrying about, like
13:52when should I take social security, do I
13:54have enough, can I afford to stop
13:55working, what happens to my health
13:57insurance before Medicare kicks in,
13:58etc., etc. And he's just a guy at a
14:00desk, or actually wherever he is,
14:01because he just records everything with
14:03his iPhone, and he walks around, and
14:04there's no edits in his videos, and he's
14:06just talking to his iPhone, answering
14:07the same thing that he's been answering
14:09his whole career. So, it's simple
14:10content about things that he already
14:12knows. Now, according to VidIQ, he's
14:14making about $13.5 thousand a month, but
14:17I can tell you he is making
14:18significantly more than that, right?
14:20He's making at least six figures a month
14:22from this channel. And that's one thing
14:24I want you to know is a lot tools will
14:25actually underestimate how much
14:27educational channels are making, because
14:29they assume that educational channels
14:31make the same amount of money as
14:32entertainment channels, when that is
14:34simply not the case. They make far more
14:35money, often times 10 times more. Now,
14:37the second way you can make money,
14:38especially as a beginner, is
14:40sponsorships and affiliate products. So,
14:43a company basically pays you to talk
14:44about their product, or they give you a
14:46link, and every time somebody buys
14:48through it, you get a cut. And you don't
14:49need a big channel for this, you just
14:50need a specific one, one that talks
14:53about those types of products and
14:54services. Now, Jud in my community does
14:56this better than almost anybody I know.
14:58He reviews products, that's the format,
14:59he puts out a video, people trust his
15:01take, and they buy through his link.
15:02Then, he layers emails on top of it, so
15:05that people who find him on YouTube keep
15:06hearing from him long after the video's
15:07over, and he's making over 20K per
15:09month. He even got featured on Business
15:10Insider for being able to do this. Now,
15:12the third thing is selling your own
15:14product or service. Now, there's a lot
15:16of different products or services that
15:17you could sell. You could sell a
15:18low-ticket digital offer, you could sell
15:20a group membership on something like
15:22school where people pay you maybe $50 a
15:24month to get access to content and live
15:26streams. You could sell kind of a
15:27mid-ticket course somewhere around $500
15:29to $1,000. You could sell a coaching
15:31program for anywhere from $3,000
15:34all the way up to 10 or even $20,000.
15:36You can also sell a done-for-you
15:37service. This can range anywhere from a
15:39thousand all the way up to hundreds of
15:41thousands of dollars. And you could sell
15:42a sort of agency offer which is kind of
15:44like a done-for-you service that is
15:46recurring, right? So it's a done-for-you
15:47service that you do every single month.
15:49So there's a lot of different ways to
15:50sell your own products and services, but
15:51I'm going to recommend selling a
15:53high-ticket offer. So this is a product
15:55or service that is priced at a thousand
15:56dollars or more, and it's something that
15:58gives deep personalized value and solves
16:00a major problem for somebody. So
16:02coaching, consulting, a done-for-you
16:04service, etc., etc. So instead of
16:06selling many cheap items to lots of
16:08people, a business selling high-ticket
16:10offers sells fewer items at a much
16:11higher price. And because of the fact
16:13that you're charging a much higher
16:14price, you're able to give a
16:15significantly better service. Now this
16:18is one of my favorite examples. This is
16:19Carmina Singson. She owns a recruiting
16:21company that helps online business
16:22owners hire top-tier talent in the
16:23Philippines and Latin America, and she
16:25makes YouTube content about it. And
16:27these are videos for CEOs who want to
16:28build their teams, a very affluent
16:30demographic, people with real money to
16:32spend. Now here's the thing. Her channel
16:34only has about 1,000 subscribers right
16:36now, barely getting any views. And most
16:38people would look at that and say that
16:39it's not working. But she just landed a
16:41hundred and six thousand dollar a year
16:43contract from YouTube from a video that
16:45only got a hundred to two hundred views.
16:47Someone watched her videos, reached out,
16:49paid her, and this was of course a CEO
16:51of a company that wanted to hire people
16:53for certain positions, and they spent a
16:55lot of money on that. And that's what
16:56happens when you're talking to the right
16:58audience, right? You don't need millions
16:59of views, you need the right people
17:01watching, people who have money and need
17:03what you offer. Because remember, it's
17:05not about how many views you get, it's
17:06about how much impact you make. So think
17:08of it like this. Picture three men
17:10fishing in the same river. The first one
17:12casts a wide net. He doesn't pick what
17:14swims in, he just takes whatever the
17:16current brings. Some days it's full,
17:18some days it's thin, but it fills every
17:20single day and he never has to talk to a
17:22soul. The second one baits a hook for
17:24one specific fish. He knows exactly what
17:26lives in that stretch of water and he
17:28brings the one thing that it can't
17:29resist. Fewer catches, but much bigger
17:31ones. And the third man doesn't fish at
17:33all. He stands on the bank and waits for
17:35the one boat that needs a guide through
17:36the rocks. He goes out once and that
17:38single trip pays him more than the other
17:40two made all season. So, same river,
17:42same water, three completely different
17:44ways to eat. Ads are the net, affiliates
17:46are the hook, and high ticket is the
17:48guide. And here's the part that most
17:49people get wrong. You don't just pick
17:50one. You can start with the net because
17:52it works while you sleep. You can add
17:53the hook once people trust you. And the
17:55day that someone asks, "Can you just do
17:56this for me?" Well, that's the boat. So,
17:58let's talk about how to do this with
17:59Claude. Go back to that same chat that
18:01you had earlier and ask Claude, "Based
18:03on my experience, what's the best way
18:05for me to make money on YouTube and
18:06which one fits my personality? If you
18:08need more information, ask me questions
18:10so you get the full context." And this
18:12time it won't give you a generic list,
18:13it'll give you options based on what
18:15you've actually done. Because ads,
18:16affiliate, and high ticket aren't just
18:18three income streams, they're three
18:20different personalities. Some people
18:22never want to talk to a buyer and some
18:24people would rather have one
18:24conversation than a thousand clicks. So,
18:26let it tell you which one you are. Now,
18:28the next thing I want you to understand,
18:29and this is chapter four, is with
18:31YouTube you will always win, even if you
18:33do everything wrong. It's inevitable,
18:35it's just going to take some time. But
18:37the only time you actually lose is if
18:39you quit. That's it. If you stop
18:41posting, that's when you lose. But if
18:43you keep posting, it is just a matter of
18:45time before you win. So, take this guy
18:47for instance, M&J Metal. He's one of my
18:48heroes, by the way. And what I love
18:49about his story is that he never gave up
18:51on YouTube, even though he was making
18:53every mistake in the book. He just kept
18:55posting. So, for instance, he had these
18:57random videos where he's playing video
18:58games, and videos where he's hiking,
19:01videos where he's metal detecting,
19:03videos where he's making random drinks,
19:04etc., etc. Look look up his videos. And
19:06right, so his channel was all over the
19:08place. His videos were also very, very
19:10badly made with extremely low quality
19:13camera equipment. His thumbnails were
19:15bad, his titles were bad, his intros
19:17were bad. Everything about his videos
19:18were bad. But he just kept going, video
19:21after video. Metal detecting random
19:22stuff, drinks, just kept going. And
19:25after his 400th video, which was a video
19:27about him making pickle Pepsi at home
19:29for free, his channel absolutely blew
19:32up. From 2,000 subscribers to 529,000
19:36subscribers. He made over $55,000
19:39according to View Stats from this one
19:40video. And there were many months where
19:42he was doing 30,000 plus dollars a month
19:45from this channel. So think of it like
19:47this. You go to the gym for the first
19:48time, you lift, you sweat, you go home,
19:51next morning you look in the mirror,
19:52nothing. You go back again, again, 2
19:54weeks in, still nothing. A month in,
19:56still nothing. And that's exactly when
19:58most people quit because the mirror is
20:00lying to them. Because the whole time
20:01something was happening. The muscle was
20:04rebuilding, the tendons were thickening,
20:06and your body was reorganizing itself
20:09around the work. You just couldn't see
20:10any of it yet. Then one day somebody
20:12says, "Have you been working out?" And
20:14it feels like it happened overnight, but
20:16it didn't. It happened every single day
20:18that you showed up and you got nothing
20:19back. Or at least you thought that you'd
20:21got nothing back. And YouTube is exactly
20:23the same. Those 399 videos weren't
20:25failure, that was the reps. And nobody
20:28quits the gym at month three and says
20:29the gym doesn't work. They say that they
20:31quit. But it doesn't have to take that
20:32long for you. It doesn't have to take
20:34over 400 videos. See, he was doing
20:36everything wrong. If you do everything
20:38right, you should be able to have a
20:39video that takes off about 10 or 20
20:41times faster than that. And that's why
20:43people in my community are getting
20:44results so fast because I built a system
20:46for exactly three kinds of people. The
20:48complete beginner who's never made a
20:49video, the person who's tried YouTube
20:51already and quit, and the one who has
20:53subscribers but still isn't making a
20:54dime. And this is just a peek inside of
20:56our private community. Lots of wins
20:58coming in all the time. All right, now
21:00let's talk about the part that everybody
21:01gets wrong. So, you know what to teach,
21:03you know where, you know how to get
21:04paid, and And know that you just have to
21:05keep going. And there's one more thing,
21:07and it's the thing that almost nobody
21:08tells you. Most people put all their
21:10effort into the wrong part of the video.
21:12They spend hours on the content, the
21:14research, the editing, getting every
21:16fact right. Then, they slap on a title
21:18in 30 seconds, and they grab whatever
21:19frame looks okay for the thumbnail. And
21:21the most important thing is finding the
21:23right idea, and then packaging that idea
21:25so that people know what the video is
21:27about from the thumbnail alone. And
21:29nobody ever gets to your content if they
21:31don't click. So, let me show you two
21:32people in my community who figured that
21:34out. The first one is Marisa Garzone.
21:35This is a former professional tennis
21:37player, a certified coach, decades of
21:39it, and she'd been posting on YouTube on
21:40and off for almost 10 years. And she
21:42never really got any real traction. And
21:45in her own words, she said that it was
21:46going slow and painful. And that's when
21:48she decided that she wanted to stop
21:49spinning her wheels, join our community,
21:52and make this happen, right? Cuz she
21:53wasn't missing the expertise. She had
21:55more than almost anyone in her niche.
21:56What she was missing was the process.
21:58She was reinventing the wheel every
22:00single video, and so we worked on the
22:01ideas, the titles, the thumbnails, and
22:03publishing consistently instead of
22:05whenever. And look at what that looks
22:07like now. You know exactly what this
22:08video is about before you even read the
22:10title. And it got 94,000 views, which
22:12was way more than she was ever getting
22:14before, and she nearly 10x her
22:16subscriber count and monetized her
22:17channel within the first 3 months. And
22:19then the part that actually matters, she
22:20got paid brand deals, high-ticket buyers
22:22reaching out through her content, and
22:24buyers flying out to work with her
22:25one-on-one, all through her YouTube
22:27channel. So, as long as you have the
22:29right idea, and that idea is expressed
22:30in your thumbnail, as well as your title
22:32and your intro, then it can work. So,
22:34think of it like this. For 200 years,
22:35newspapers were sold folded in half,
22:37stacked in a rack, which meant you could
22:39only see the top half, aka above the
22:42fold. So, that's where they put
22:44everything, the biggest story, the
22:45biggest headline, the one photo, because
22:47that half page was the entire sales
22:50pitch. Everything below the fold could
22:51be the best reporting in the country,
22:53but it did not matter. Nobody saw it
22:55until they'd already paid. And editors
22:57knew exactly what they were doing. So,
22:59the story that ran above the fold wasn't
23:01always the most important one. It was
23:03the one that made you stop walking. So,
23:05your thumbnail and title are above the
23:07fold. Your video is everything below it.
23:09And you can have the best information
23:11anybody's ever put out on the internet,
23:12but if it's below the fold, nobody's
23:14buying the paper. So, how do you do this
23:16with Claude? Well, you go back to that
23:18same chat and you type this. Based on my
23:20niche hypothesis statement, find me
23:22videos with 100k views or more from
23:23channels with 100k subscribers or less
23:25at a 5:1 views to subscriber ratio and
23:27make sure the thumbnail or the video is
23:29preferably bad or mediocre. Now, here's
23:31the logic. If a bad video blew up on a
23:33small channel, the idea carried it. Not
23:35the subscribers, not the production, not
23:37the editing, the idea did all the work,
23:39which means that you can make that same
23:40video better and it'll work for you,
23:42too. Okay, so I just showed you what the
23:44number one Claude AI second income for
23:46people over 50 actually is, what to
23:48teach, where to do it, how the money
23:49reaches you, why you only lose if you
23:51quit, and the part that everybody gets
23:53wrong. Get those down and your chances
23:54of building that second income go way,
23:56way up. Now, I know 99% of you are going
23:59to take this information and run with
24:01it. We'll never work together one-on-one
24:03and that is completely fine. I always
24:04like to give way more value than I
24:06receive, and that's why I'm giving away
24:07the niche validator tool for free this
24:09week. Link's in the description and the
24:11pin comment below. Click down there to
24:12get it at the live training. This is
24:14where I'll be teaching you how to grow
24:15and make money with YouTube. And in that
24:16training, I'll be answering your
24:18questions before it starts, during, and
24:20after personally. And the admins and I
24:22will do our best to make sure every
24:23single question gets answered. But, for
24:25the 1% or maybe 0.1% of you out there
24:27who are watching this video who want
24:29your hand held all the way from
24:31beginning to end. Right? Maybe you're a
24:32complete beginner or you're a failed
24:34YouTuber or you tried this before and
24:35you got nothing, just like the people
24:37that I showed you earlier. Or maybe
24:38you're a professional who wants a second
24:40income and you're not sure YouTube is
24:41the thing that gets you there, just like
24:43Nurse Jen who started with zero
24:44experience and she said she hadn't even
24:45dipped her toe into YouTube yet and
24:47you're looking for a second income so
24:47you don't have to rely on your job, then
24:49go ahead and book a call with us by
24:51clicking that second link in the
24:52description and the pin comment below.
24:54On that call, we'll figure out where you
24:55are right now, where you want to be,
24:56we'll make a plan to get there, and
24:56we'll if we're a good fit to work
24:58together or not. And if we are, we'll
24:59build a plan to get you there fast. With
25:01that being said, check out this video
25:03right here on exactly how I helped Nurse
25:04Gin, a 60-year-old beginner, build a
25:06one-person business with Claude AI in
25:08less than 30 days. And you can check
25:10that out by clicking right here.

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