The Art of Building a 2,400-Person Organisation In 21 Months Ft. Aditya Khera, BMW TechWorks India — Transcript
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- 0:09So very often the trick, you know, if
- 0:11you are sort of managing a team,
- 0:12managing a function, managing an
- 0:14organization,
- 0:15uh the trick is never to have all the
- 0:19right answers.
- 0:20The trick is
- 0:22do you ask the right questions to really
- 0:24understand
- 0:26and break that complexity of a problem
- 0:30into strategic chunks, into business
- 0:33levers. When you have product ownership,
- 0:35you're not waiting for instructions.
- 0:38You're not waiting for requirements.
- 0:40You define the requirements, so you have
- 0:42shifted left, you are upstream now.
- 0:43Because you own the product, you define
- 0:46the requirements, and then you build it,
- 0:47release it. You know, for decades we
- 0:49have loved our car.
- 0:51It's time for cars to love you back,
- 0:54right? So, which can only happen with
- 0:56intelligence and and software. And I
- 0:58think one of the biggest promises why
- 1:00software is such a game-changer is that
- 1:02it keeps your car current, right? It
- 1:04doesn't hook you to model year.
- 1:16>> Most GCC leaders inherit an
- 1:18organization.
- 1:20Aditya Khera
- 1:21inherited an idea. In 2024, BMW Group
- 1:25and Tata Technologies came together to
- 1:27create BMW Tech Works India, a new
- 1:31technology organization that would work
- 1:33across automotive, software, IT, and
- 1:37engineering. It started with about 100
- 1:40odd people, and within months, it it
- 1:42crossed 1,000.
- 1:45But the more interesting story isn't how
- 1:48quickly it hired.
- 1:49It It's what it was being built to do.
- 1:53Today, I have the person building that
- 1:55capability in India, and the person who
- 1:58has had an unusual journey himself
- 2:00across functions, businesses, and
- 2:03geographies. Aditya, welcome to GCC
- 2:05Unplugged.
- 2:06>> Thank you, Sourav.
- 2:07>> So, as I said that you had a very
- 2:09unusual journey, Aditya. You know, you
- 2:11moved across functions, businesses, and
- 2:14geographies rather than
- 2:15you know, building your career around
- 2:17one specialization. So,
- 2:20was that deliberate or you know, did
- 2:22your career only start making sense
- 2:25you know, when you look at it you know,
- 2:27from
- 2:29look at it backwards?
- 2:31>> I think it's a bit of both.
- 2:33So,
- 2:34when I took those choices, they were
- 2:36deliberate, but I didn't know how the
- 2:39dots would connect. So, it looks uh
- 2:44it looks like it sort of fell in place
- 2:46so far, but I I didn't think I had a
- 2:48grand plan. So, my motto was very clear.
- 2:52Uh when the learning curve was flat and
- 2:54I thought I'd given it all to the
- 2:55organization, I wasn't adding you know,
- 2:58more value than I could possibly and
- 3:01so, you know, there was a time when you
- 3:03know, you could take a plunge into
- 3:04another opportunity and since
- 3:07I
- 3:07I was fortunate to be part of Tata
- 3:09Administrative Services
- 3:11where there is actually the system
- 3:15nudges you to experiment in the first
- 3:17few years
- 3:19and then you anchor down.
- 3:20So, it was a bit of both.
- 3:22>> Okay. All right. So, since you've
- 3:24mentioned Tata Administrative Services,
- 3:26what did the
- 3:27what did the experience really
- 3:30teach you about leadership that you
- 3:33know, you would not have learned by
- 3:34probably becoming a
- 3:36specialist maybe?
- 3:38>> I think you know, when we were
- 3:40in TAS, at least for me, one of the
- 3:43bigger fears was
- 3:46that you
- 3:47enter into a company
- 3:50at somewhat inflated grade
- 3:53and you have no depth
- 3:56and you're supposed to lead a team which
- 3:59has been in the industry for you know, a
- 4:02decade or two.
- 4:03And it was very intimidating.
- 4:06So, I think there are few things that I
- 4:07learned.
- 4:08One is
- 4:10respecting people who have domain
- 4:13knowledge, right? Because you can never
- 4:15catch up to that, right? So, you have to
- 4:18defer to them on certain decisions,
- 4:21certain issues. Uh
- 4:24equally, uh
- 4:25when you tend to move in the early
- 4:27stages,
- 4:30you quickly get into this knack of
- 4:33really
- 4:34distilling the core of the issue you're
- 4:36dealing with. You
- 4:38learn to ask the right questions.
- 4:42So, very often the trick, you know, if
- 4:43you are sort of managing a team,
- 4:45managing a function, managing an
- 4:46organization,
- 4:48uh the trick is never to have all the
- 4:51right answers.
- 4:53The trick is
- 4:55do you ask the right questions to really
- 4:57understand
- 4:59and break that complexity of a problem
- 5:03into strategic chunks, into business
- 5:05levers
- 5:06that you then monitor
- 5:08by depending on the same specialist, by
- 5:10hiring, you know, team members who can
- 5:12commit to the cause.
- 5:14So, if I were to distill back,
- 5:17I think this
- 5:19movement from
- 5:20function to another function, region,
- 5:24industry, I think it gives you a lot of
- 5:26perspective and it it gives you a range
- 5:30and you can start connecting the dots
- 5:33that maybe somebody deep into a field
- 5:36may fail to connect. Yeah, so that gives
- 5:39you a vantage point, so it's an
- 5:41advantage.
- 5:43Uh
- 5:45I never consider it a disadvantage
- 5:47because I don't think I can ever catch
- 5:49up to a specialist. So, my
- 5:52style is to ask the right questions,
- 5:54understand, help them understand where
- 5:57strategically the bottlenecks are and
- 5:58help them solve it. And I think that's
- 6:01how you develop mutual sort of trust and
- 6:03respect. So,
- 6:04never doubting your domain specialist,
- 6:06always respecting them.
- 6:08Uh getting a perspective because you
- 6:09have
- 6:10seen several situations in several
- 6:11industries, so you can connect the dot
- 6:13connect the dots and sort of arrive at a
- 6:14pattern that somebody deep in a tunnel
- 6:16may not be able to uh and then just ask
- 6:19the right questions, distill complexity
- 6:21of a problem into chunks and business
- 6:23levers that you monitor uh and let the
- 6:26team of expert specialist do their job,
- 6:29give them the autonomy and the respect
- 6:31they they deserve.
- 6:32>> So, talking about specialist uh
- 6:34Aditya and you know, today technology
- 6:36increasingly rewards uh
- 6:39you know, deep specialist, be it AI
- 6:41engineers, cybersecurity experts,
- 6:44uh software architects, and all.
- 6:47Yet, you know, your career is almost an
- 6:50you know, sort of an uh
- 6:52argument for a generalist. So, do you
- 6:54think in you know, this age and time,
- 6:57we've started uh undervaluing a person
- 7:01who used to be called a general manager?
- 7:04>> So, one of my ex bosses used to say
- 7:08um
- 7:10that eventually you need to be a
- 7:11T-shaped professional.
- 7:12>> Yeah.
- 7:13>> Right?
- 7:14So, the horizontal part of the T comes
- 7:16with lateral movement that happened for
- 7:18me.
- 7:19But at some point of time, you need to
- 7:20anchor down in an industry
- 7:22and have some roots. Now,
- 7:25if I talk about myself,
- 7:27um I went from
- 7:29a refrigeration company to a chemicals
- 7:32commodity company to Bombay House.
- 7:35Uh
- 7:35and then
- 7:37I decided to anchor down in digital and
- 7:39engineering services. So, that's been my
- 7:41anchor from 2016 onwards, right?
- 7:44Now,
- 7:45the point I'm trying to make is that
- 7:49there is there is
- 7:51little merit if in being only a
- 7:54generalist.
- 7:55You need to have some anchor point.
- 7:57Right? So, some of my peers who moved
- 7:59companies,
- 8:00they
- 8:02created a specialization in a function.
- 8:04So, they may have started with marketing
- 8:06for a salt, then they moved to tea to a
- 8:09commodity but they maintained a core.
- 8:12Uh for me the core was strategy sales
- 8:15and business development. So I
- 8:16maintained my core while I shifted
- 8:17industries.
- 8:19And then from an industry perspective
- 8:20itself I anchored down.
- 8:22So
- 8:24if you have an anchor point
- 8:27to me generalist can actually create a
- 8:31lot of impact. Going back to the first
- 8:34response I made that you know you just
- 8:35need to understand the business.
- 8:37Uh if you have a core and you have seen
- 8:39the world you can connect the dots
- 8:41faster and you can sort of make things
- 8:42move.
- 8:44Uh
- 8:45I I know where you're getting from
- 8:47because uh
- 8:48the industry in general is you know
- 8:50maybe getting more nerdy and geeky. Uh
- 8:53but I think at the end of the day
- 8:56if you're running a big function or a
- 8:57company you need an orchestrator.
- 9:00And by definition if you're
- 9:01orchestrating you're juggling too many
- 9:02balls you can't be expected to be
- 9:04specialized in all of them.
- 9:06>> Yeah. Yeah.
- 9:07Absolutely true. Yeah.
- 9:09So you know Aditya so when you
- 9:12took over the current role it also meant
- 9:15that you have to you know shift bases
- 9:18and you know
- 9:20bring your family back to India from
- 9:23being in the US.
- 9:25While we tend to talk about career moves
- 9:27as if you know they happen in
- 9:29some sort of a
- 9:31vacuum.
- 9:32Uh how difficult was that decision for
- 9:36you personally?
- 9:37>> Very difficult. Uh
- 9:40So I think you know we have moved quite
- 9:42a bit. I was actually
- 9:45calculating the other day with my wife.
- 9:47Uh we've been married 18 years.
- 9:49And we have moved 11 houses.
- 9:51>> 11 houses.
- 9:52>> So we haven't The average is not even 2
- 9:54years. So we haven't stayed in the place
- 9:55for more than 2 years right? Uh of
- 9:58course all credit to her sort of for
- 10:00keeping up with this and sort of helping
- 10:02me navigate
- 10:04uh my career.
- 10:05Uh
- 10:07I would say initial few stints when we
- 10:10were hopping countries and continents,
- 10:12were quite enjoyable.
- 10:14Uh
- 10:15but
- 10:16this specific move from US to India was
- 10:20painful to begin with. I had a lot of
- 10:22guilt, and I think every working
- 10:24professional would have some guilt
- 10:25because while from a career point of
- 10:27view
- 10:28uh it
- 10:30it was really looking like a great move.
- 10:33Uh personally, it was more painful
- 10:35because kids were of a certain age where
- 10:37they had stayed
- 10:39maximum in the US for their lifetime of
- 10:42all the countries.
- 10:44Uh and I was worried about their
- 10:46education, how fast would they settle
- 10:48down in India, uh what are their chances
- 10:50of going back and study, and you know,
- 10:52some of these thoughts you still wrestle
- 10:54with. Uh but that's that's really uh
- 10:57part of the journey. Uh but I can only
- 10:59be grateful to my family uh because, you
- 11:02know, even the
- 11:03the teenager son kind of, you know, gave
- 11:06in, and I think that's what he is happy
- 11:08now. Uh but it it comes, and I think it
- 11:10increasingly gets difficult. Uh and
- 11:12every such move then you have to
- 11:15watch out for the trade-off between
- 11:16what's great professionally, but am I
- 11:18causing a lot of anguish?
- 11:21Uh and uh is it really good move, you
- 11:24know, for kids specifically?
- 11:26>> Yeah.
- 11:27It's not you alone. It's like the entire
- 11:30the entire family and everyone. Yeah, I
- 11:32can understand. So, you know,
- 11:34uh the most GCC leaders, you know, as I
- 11:36was
- 11:37saying, inherit an organization, you
- 11:40know, and what you essentially inherited
- 11:42was sort of a
- 11:44a blank sheet of paper.
- 11:46And when you arrived, and there were
- 11:48roughly 100 people at that point in
- 11:50time, as I mentioned. So, what was the
- 11:52first thing
- 11:55you knew that you have to absolutely get
- 11:58right from the very beginning?
- 12:01>> So, there were a couple of things.
- 12:02Actually, I just wanted to uh
- 12:04extend your introduction. So, we grew
- 12:07from 100 people to now 2,400 people in
- 12:10less than 21 months. Uh and according to
- 12:13me, uh the secret sauce was actually I
- 12:17would put two elements to it.
- 12:19One was right from the beginning when we
- 12:21were brainstorming with alongside BMW
- 12:24and Tata Technologies.
- 12:26We placed a great deal of emphasis on
- 12:29culture.
- 12:30Right?
- 12:31And initially when we we were
- 12:33recruiting, the bar was really high
- 12:35because we wanted the absolute best.
- 12:39The bar is still high, but of course now
- 12:40we have a playbook so the process
- 12:42doesn't look as intense. We haven't
- 12:44diluted the process, but we have many
- 12:46people supporting it now. It looked much
- 12:48more intense. So we would have four,
- 12:50five rounds of interviews.
- 12:52So it would be a technical interview, it
- 12:53could be a
- 12:55coding test, coding assignment.
- 12:58Now imagine that somebody has aced all
- 13:01of them.
- 13:02But the final round was cultural
- 13:04interview,
- 13:05right? And we were looking for certain
- 13:07values, you know, is he a team player or
- 13:10is he a solo player?
- 13:12Will he be
- 13:15collaborative? Will he be Will he or she
- 13:17be toxic? So we looked for certain red
- 13:21flags because we really wanted the team
- 13:22to flourish and not individuals you know
- 13:25taking glory.
- 13:27And you wouldn't believe Sourav we were
- 13:29sometimes looking for real specialists,
- 13:31you know, infotainment security
- 13:33specialists and sometimes
- 13:35despite the funnel not being as strong
- 13:38we would reject candidates because
- 13:40culturally we thought they wouldn't fit
- 13:42in. Right? And and that really helped us
- 13:45because
- 13:47we believe that you know as a company we
- 13:50have attracted certain kind of
- 13:51individuals and selected them and that's
- 13:54helping us maintain that culture. It's
- 13:56It's It's not even a soft aspect for me
- 13:57because you can feel culture day in and
- 13:59day out.
- 14:00Another related part was we gave people
- 14:03a lot of autonomy.
- 14:05So you can imagine if you're adding 100,
- 14:06110 people every month starting from 100
- 14:10or you know, zero to begin with because
- 14:12we had to recruit those 100 as well, the
- 14:14first 100.
- 14:15Uh
- 14:16we ensure that we get the right leaders.
- 14:19Uh they get the right team members and
- 14:20then, you know, like I said, get the
- 14:22right team and let them do their job,
- 14:24right? And that's how we scale so fast.
- 14:27And scaling was one part. You also have
- 14:29to deliver excellence uh to BMW, who is
- 14:32our customer and the most important
- 14:34stakeholder for us.
- 14:35Uh doing all of this was maddening. It
- 14:37was very intense. Um as I said, we have
- 14:40a playbook now. Uh but getting the right
- 14:43people through the cultural lens and
- 14:45then give those people high-caliber,
- 14:48high highly collaborative people enough
- 14:51autonomy to then
- 14:53uh
- 14:54sort of follow through on a strategic
- 14:55actions and hiring was one of them. And
- 14:57that's how we sort of scale.
- 14:59>> Mhm. Okay. Okay.
- 15:01So, talking about culture at the at the
- 15:03year, so BMW
- 15:06uh Tech Works has two different sort of,
- 15:09you know, very parents you know.
- 15:13You know, BMW brings German automotive
- 15:15engineering, premium global brand and,
- 15:18you know, and Tata Technologies brings
- 15:20Indian
- 15:21engineering depth, execution at scale,
- 15:24those sort of capabilities. How do you
- 15:25build you know, you just told about
- 15:27playbook culture. So, how did how do you
- 15:29build that one culture when you know,
- 15:32you essentially have two sort of DNAs
- 15:34versus
- 15:35>> So, the
- 15:37objective was to have our own DNA.
- 15:40Okay?
- 15:41Now, uh and all credit to our uh board
- 15:44members. Uh
- 15:47BMW is very clear.
- 15:49They don't want a replica of BMW.
- 15:51>> Okay.
- 15:52>> Right? And it was very deliberate.
- 15:55See, any organization as big as BMW have
- 15:57their own departments, processes um that
- 16:00serves them well because they are so
- 16:02huge. Um and so, they need a certain
- 16:05layers of processes. They need a certain
- 16:08level of hierarchy.
- 16:10Um
- 16:11and that's that's how a truly big
- 16:14organization would function. They were
- 16:16very clear that the architecture that
- 16:18they would expect from us is more
- 16:20flexible. So, for instance, if we are
- 16:22running an AIML initiative, it can run
- 16:24across departments, right? Which are
- 16:27which are
- 16:28discrete departments in BMW, but they
- 16:30would expect that team to work for all
- 16:32possible departments in Munich. So,
- 16:34mirroring them was not a great idea. We
- 16:36wanted to create an entity that is
- 16:39flexible, that is collaborative, and
- 16:41that serves BMW's own interest, right?
- 16:43So, the idea was always to have our own
- 16:44DNA. We had two great benchmarks in our
- 16:47parents, right? But every policy
- 16:51uh role definition
- 16:53organization structure layers
- 16:57uh
- 16:59the way we sort of define
- 17:01responsibilities, right? Everything was
- 17:03something that we did on our own. Uh you
- 17:06know, one thing that we constantly
- 17:08repeat, and that is something that our
- 17:09chairman also says, is copy with pride.
- 17:11So, if there's something great,
- 17:13we will copy, you know, whether it's
- 17:14from Tata Technologies, Tata Group, uh
- 17:17BMW, but it has to be contextual to us,
- 17:20right? Because we want to be nimble,
- 17:21collaborative, and serve our
- 17:22stakeholders best. And it copying their
- 17:26structure, policies, uh everybody agreed
- 17:28was a bad idea. So, we wanted to have
- 17:30our own DNA, and to to their credit um
- 17:35BMW gave us a lot of freedom.
- 17:37So, we are not at all a mirror image of
- 17:39how they're structured in in uh in
- 17:41Munich, quite the opposite, right? And
- 17:44uh we
- 17:46you know, for instance, there are GCCs
- 17:48where there's a lot of parental
- 17:51uh overhang.
- 17:52Uh we don't have that. We have been
- 17:54given complete autonomy to run. Uh of
- 17:56course, we align on the basic
- 17:58principles, deliverables, what needs to
- 18:00be done, but beyond that, we are free to
- 18:01run the way we want, so long as the job
- 18:04is getting done in the way it it has to
- 18:05be.
- 18:06>> I think you've already spoken publicly,
- 18:08uh you know, about
- 18:10work originating in India, and
- 18:13your team's contributing to, you know,
- 18:15BMW's global agenda. So, at what point
- 18:19does, you know,
- 18:20uh
- 18:21an India center, you know, being
- 18:24somewhere, you know, his work is
- 18:26allocated uh and become somewhat
- 18:28intellectually,
- 18:30you know, from there it becomes a place
- 18:32where
- 18:33uh intellectual, you know, ideas are
- 18:35originating. Is that change happened
- 18:38already? Where are you on the in the
- 18:39journey?
- 18:40>> Yeah, so I think it's a journey.
- 18:42Uh I think the pinnacle for us, the
- 18:44North Star is product ownership. Right?
- 18:47Now,
- 18:49it's a journey because sometimes we are
- 18:51transitioning in new topics.
- 18:54And when you're taking a new topics, of
- 18:55course, you need some hand-holding.
- 18:57Right?
- 18:58Then you reach a stage where you have
- 19:00autonomy on your deliverables, even if
- 19:02it's, you know, a piece of software.
- 19:04Then you may have autonomy on group of
- 19:06features that you want to enhance.
- 19:08And then you have the product ownership.
- 19:10Now, product ownership could be uh a
- 19:12certain product of an infotainment
- 19:14system, right? When you have product
- 19:16ownership,
- 19:17you're not waiting for instructions.
- 19:20You're not waiting for requirements.
- 19:22You define the requirements, so you have
- 19:23shifted left, you're upstream now.
- 19:25Because you own the product, you define
- 19:27the requirements, and then you build it,
- 19:29release it, right? So, that's the
- 19:31pinnacle. And since we are new, we do
- 19:33have product ownership uh in in few
- 19:35instances, but that's a journey we
- 19:37track. And that is what makes at least
- 19:40us unique that there's a defined vision
- 19:42for us to reach product ownership,
- 19:44right?
- 19:45And once you own the product, you
- 19:47automatically have skin in the game to
- 19:49be more innovative, to do things
- 19:51differently, uh to create lighthouse
- 19:53projects. But that's not the only path,
- 19:55because, you know, we do have, you know,
- 19:58few patents filed uh in the company
- 20:00already. Uh I think um the sense of, um
- 20:04you know, being enterprise uh is is
- 20:06already there, because it's also related
- 20:08to the culture and the lens that we use
- 20:09to hire people. Uh so, we do have the
- 20:12autonomy to create lighthouse projects,
- 20:14um you know, and
- 20:17and create something that nobody nobody
- 20:20saw coming, you know, whether it's in a
- 20:21product or in a feature and then that
- 20:24becomes a source for global adoption.
- 20:26So, I I can't claim that we have already
- 20:29created lighthouse projects, but that's
- 20:30the endeavor. From a product ownership
- 20:32perspective, we have few instances where
- 20:34we have ownership, but it's a journey.
- 20:36So, I think once you're aiming for
- 20:38ownership,
- 20:39everything around innovation gets baked
- 20:41into it itself.
- 20:43>> Okay. So, talking about, you know,
- 20:45patents that
- 20:47you just talked about, I don't know if
- 20:49this figure is correct, but already five
- 20:52patents in last 20 months or so, I
- 20:54believe. So, you know, that's a very
- 20:56different kind of a
- 20:58proposition
- 21:00from simply delivering projects for a
- 21:04you know, for just a engineering center
- 21:06maybe which
- 21:08you would the way we usually talk about
- 21:10it. So, how do you create an environment
- 21:13really for the engineers in India to
- 21:16actually think about, you know, IPs and
- 21:19inventions rather than just, you know,
- 21:21doing the mundane daily work or or
- 21:24delivering what have been asked for?
- 21:25>> Right.
- 21:26>> So, yes, we applied for five patents and
- 21:29specifically in digital car. So, and in
- 21:32the space of AI, ML, and automated
- 21:35driving. As much as I would want to, I
- 21:37can't take credit for that because
- 21:40because I think it's really, like you
- 21:42said, getting the right people,
- 21:44creating that environment, and these
- 21:47were a group of six, seven
- 21:50bright young engineers who thought of
- 21:53the gap, of the white space, of the
- 21:55novelty.
- 21:56Of course, we have a very
- 21:59defined process in the BMW Group
- 22:01on how you go about
- 22:03applying for patents. Of course, we had
- 22:05made them familiar, but I think it was
- 22:07really they being really proactive. So,
- 22:10I mean, if I were to take credit as a as
- 22:12a company, we would just credit it on,
- 22:14you know, giving engineers the free
- 22:16space
- 22:17and
- 22:18the
- 22:20autonomy to choose what they want to do
- 22:22and sort of apply for patents.
- 22:25Of course, uh in parallel, we are also
- 22:28uh creating innovation framework,
- 22:30innovation policies, uh incentives uh so
- 22:33that more people get inspired by this
- 22:36group. Uh we are also giving them a
- 22:38place of prominence, so they will be
- 22:39speaking to all employees uh and, you
- 22:42know, share their experience of how did
- 22:43they hit an idea, how did they uh go
- 22:46about applying for a patent, what's the
- 22:48process. Uh so, we'll of course uh keep
- 22:50leveraging this, uh but I think the
- 22:53short answer to this would be really
- 22:55giving them the freedom and autonomy um
- 22:57and uh
- 22:58when we hire, we do look for these
- 23:00sparks, uh and I think hopefully that
- 23:02work, but I can't claim credit of
- 23:04creating a very fantastic ecosystem and
- 23:06structure that led to this. It was
- 23:08credit credit to the team. I think all
- 23:09we could do was give them an
- 23:10environment.
- 23:11>> Well, that's very important because that
- 23:13gives them
- 23:14the freedom to experiment and, you know,
- 23:17if you leave a smart person to
- 23:19experiment, I'm sure he's going to do
- 23:21something uh good with the time that
- 23:23he's using for that experiment, I'm
- 23:26sure. So, you know, for
- 23:29for more than, you know, centuries,
- 23:31you know,
- 23:32you know, differentiation in automobiles
- 23:34usually was, you know, all about
- 23:36mechanical engineering, how fast it
- 23:38goes, what, you know, you know, sturdy
- 23:41it is and all those things, you know.
- 23:44But if if software increasingly
- 23:47kind of determines what the customer
- 23:50experience would be, then does that
- 23:52fundamentally uh
- 23:55change the, you know, automotive uh
- 23:57industry altogether or a company for for
- 24:00that matter?
- 24:01>> Yes, as I as I keep saying, so
- 24:04mechanical engineering really is the
- 24:05foundation. Right?
- 24:07Um many of the brands are built on
- 24:10promise of mechanical engineering,
- 24:11right? Whether it's your speed, you
- 24:14know,
- 24:14>> Safety.
- 24:15>> safety um
- 24:17joy of driving. So, BMW is joy of
- 24:19driving. So, these are promises made,
- 24:21you know, on the on the mechanical side
- 24:23of it.
- 24:24So, mechanical foundation is absolutely
- 24:25necessary, but no more sufficient,
- 24:28right? Because
- 24:29they say, for instance, that, you know,
- 24:31the styling, the design, the raw power,
- 24:34safety can get a passenger in when they
- 24:37want to buy,
- 24:38but it won't really hold them anymore.
- 24:40You know, you need
- 24:41>> Retention will be
- 24:42>> Retention will be difficult. So, I think
- 24:43it's really the software layer that
- 24:46differentiates
- 24:47uh
- 24:48one
- 24:49from the other.
- 24:51Uh and, you know, software is becoming
- 24:53so critical that, you know, people want
- 24:56the car to be an extension of
- 24:57themselves, right?
- 24:59Uh customization, personalization, uh
- 25:02uh safety, automated driving, people
- 25:04want every feature possible. Uh one of
- 25:07the industry leaders, I can't remember
- 25:09who, but he said that, you know, for
- 25:10decades we have loved our car.
- 25:13It's time for cars to love you back,
- 25:16right? So, which can only happen with
- 25:18intelligence and and software. And I
- 25:20think one of the biggest promises why
- 25:22software is such a game changer is that
- 25:24it keeps your car current, right? It
- 25:26doesn't hook you to model year. So, if I
- 25:28buy a car in 2026
- 25:31and in 2030, I don't want to look like,
- 25:34you know, I'm already driving an
- 25:35outdated model, which was the case in
- 25:37the mechanical era, right? I mean, I
- 25:39think software makes it possible for you
- 25:41to for to be forward and backward
- 25:42compatible
- 25:44through features, OTA updation, etc.,
- 25:46right? So, software increasingly is the
- 25:48layer where a lot of focus is natural
- 25:51because that's where the point of
- 25:52distinction is.
- 25:54It's mechanical will remain the
- 25:56foundation, you know, but you just have
- 25:57to build on top of it.
- 25:59>> So, you know, talking about this,
- 26:01and I know that there are a lot of
- 26:02people who love to have so many features
- 26:05and being very comfortable while driving
- 26:07etc. So, while developing these
- 26:10features, you So, taking that cue and
- 26:12you've talked about
- 26:15that the AI opportunity in engineering
- 26:18goes well beyond, you know, just
- 26:20writing, you know,
- 26:22codes faster. So, where do you see the
- 26:24much bigger productivity,
- 26:27you know, breakthrough across the entire
- 26:30engineering
- 26:32life cycle if I may put it that way.
- 26:34>> Yeah, I think uh my comment was really
- 26:36when we look at AI productivity
- 26:39the natural focus and disproportionate
- 26:41focus is on software development and
- 26:43coders, right? But writing
- 26:47millions of lines of code extra is only
- 26:49going to create bottleneck down the line
- 26:51and we don't even have capacity being
- 26:53the sense the industry may not even have
- 26:54capacity to sort of validate those
- 26:56codes, right? So, the the promise of AI
- 27:00can be leveraged when we look at it from
- 27:03end to end. So, across the software
- 27:06development uh life cycle, yeah.
- 27:08And I think everybody is sort of trying
- 27:10to feel their way.
- 27:12Uh so, right from defining the intent
- 27:15and the requirement architecting it
- 27:18coding it, building it, testing it,
- 27:21releasing it, right? Now
- 27:25the
- 27:27challenging bit
- 27:28is
- 27:30in industries like automotive
- 27:32is that we deal with a lot of safety
- 27:33critical applications. Right?
- 27:36So, no matter how much you rely on AI
- 27:39uh you will have to do physical testing.
- 27:42Right? Because uh if you
- 27:44uh
- 27:45develop a certain code it has a bug in a
- 27:47certain application on your phone it's
- 27:49abstract, right? But uh in automotive
- 27:52world it could be fatal, right?
- 27:53Depending on the application. So, it
- 27:55comes with a lot of testing whether it
- 27:57is hill testing, whether it is on fleet
- 28:00testing, uh you know, uh
- 28:02so it's it's really something that you
- 28:04can't avoid in automotive. So,
- 28:07I'm not giving you a straight answer
- 28:08because it's still work in progress
- 28:10according to me.
- 28:11>> Let's put it this way, which part of
- 28:13engineering
- 28:14auto engineering, automotive engineering
- 28:16do you think that AI will change things
- 28:19dramatically which we are not expecting?
- 28:21Probably some of those are
- 28:23which it will not as you said, but there
- 28:25are some things which can't change. Do
- 28:26you think
- 28:27>> think yeah, see for instance if I look
- 28:29at software development life cycle in
- 28:31general, you know, the way we want to
- 28:33measure it is, you know, from
- 28:35requirement to resolution.
- 28:38You know, this whole cycle time will get
- 28:39crunched.
- 28:41The only point I'm trying to make is it
- 28:42could be contextual. So, for instance,
- 28:44if you're releasing features in
- 28:45infotainment, it may be much faster
- 28:46because you can live with bugs if they
- 28:49pass into the production system. Whereas
- 28:51for something like A dash, you wouldn't
- 28:53take that risk, right? So, it's
- 28:54contextual to the field and domain
- 28:55you're talking about.
- 28:57>> Yeah. No, so I I can understand that
- 28:59because
- 29:00you raised concern about AI agents
- 29:03kind of, you know, acting in ways their
- 29:05creators didn't explicitly
- 29:08ask them to to. So, in a car where
- 29:10software decision can, you know, have
- 29:12physical consequences, do you think
- 29:14there is a point beyond which you would
- 29:17not like AI
- 29:19to have autonomy?
- 29:21>> Absolutely. I mean, at this stage I
- 29:23can't imagine why would I trust AI
- 29:27without, as I said, doing the physical
- 29:28test. In fact, it's not just you know,
- 29:31it's not just whether OEM wants to do it
- 29:33or not, it's also regulation, right? So,
- 29:35the standards that are defined,
- 29:38sometimes you want to trace it back
- 29:40to the logs and, you know, find out
- 29:42where the bug was.
- 29:44You know, some of the hill machines are
- 29:46actually preserved for a number of years
- 29:48because in case of an accident, you want
- 29:49to trace back to the
- 29:50exact test case, right? So, if the
- 29:52stakes are so high,
- 29:54I don't think AI
- 29:57in the foreseeable future will actually
- 29:59replace the validation standards that
- 30:02auto OEMs have.
- 30:03So, we'll have to take it with a pinch
- 30:05of salt, the whole promise around AI.
- 30:07That's That's my personal belief that
- 30:09it's it's too critical
- 30:11and I don't think we have reached that
- 30:13level of accuracy, confidence level for
- 30:16us to dial down
- 30:18the physical testing, especially in
- 30:20safety-critical application.
- 30:22>> No, true. I mean,
- 30:23here a human life is at stake and,
- 30:26you know, the other sector where I see
- 30:28AI being, while of being very of use,
- 30:31but still people are cautious is
- 30:33banking, where only money, human money
- 30:35is it's not the life after all, but then
- 30:38here we are talking about life, so yeah,
- 30:40of course. I think the final question,
- 30:42you know, you
- 30:44you know, when you're building something
- 30:46this quickly as you said in
- 30:482400 in 21 months, so my numbers were a
- 30:51little outdated, so everybody comes to
- 30:54the CEO for, you know,
- 30:56certainty, stability. So, but there must
- 30:59be moments when you don't know the
- 31:00answer either. And you said that your
- 31:03job is to ask good questions, people
- 31:04other could be, you know, as good as you
- 31:06to ask good questions.
- 31:10Who does the CEO go to
- 31:13when, you know, when when he's he's
- 31:15unsure?
- 31:16>> Yeah, I think as they say, it's kind of
- 31:17lonely at the top. But honestly
- 31:21I didn't feel that alone because and
- 31:25it's counterintuitive, but some of
- 31:29all of my board members are great
- 31:31mentors.
- 31:32Right, so
- 31:34and they have different specializations,
- 31:35right? So, if it's a topic related to
- 31:40if it's a
- 31:41topic related to people for instance, I
- 31:42know who to go to. If it's
- 31:45topic related to product strategy, you
- 31:46know, I can bounce off ideas, so you
- 31:48know, their job is to challenge me. But
- 31:51I'm I'm lucky to have them also as
- 31:52mentors because I can also discuss
- 31:54problems with them. So, I think
- 31:57the board is extremely supportive, very
- 31:59ambitious,
- 32:00aggressive, but very understanding in
- 32:03terms of discussing constraint and sort
- 32:06of, you know, basically
- 32:08nudging me the right way.
- 32:10Beyond that of course uh
- 32:12you know, my family.
- 32:14So, my wife,
- 32:16of course I can't discuss everything
- 32:17confidential, but she knows when, you
- 32:21know, a cloud is sort of hanging over
- 32:23and sort of, you know, she tries to
- 32:24troubleshoot with me. And she of course
- 32:28the best thing is she is not colored or
- 32:30biased because she's not in the midst of
- 32:34it, so she can give a very neutral
- 32:35feedback.
- 32:36She can be an outsider's view.
- 32:38Outsider's
- 32:40very dispassionate right?
- 32:43Brutal and I'm like
- 32:45for instance I'm playing see this is the
- 32:47situation I'm dealing with and I can't
- 32:49understand why
- 32:51the other person wouldn't get my point
- 32:54of view and she's like of course because
- 32:56you're wrong in this situation your
- 32:58point of view if had I been there this
- 33:01is how I would have thought so why don't
- 33:03you change your
- 33:04posture essentially. So of course she
- 33:08helps I'm very close to my sister my mom
- 33:11so you know bouncing off ideas of course
- 33:13you have to be very careful because you
- 33:14just give them a hypothetical situation
- 33:16to react to because you don't want to
- 33:19burden them with details and it's not
- 33:21even proper.
- 33:23But yeah and I think I find a lot of
- 33:25inspiration in books in in in
- 33:28documentaries in sports so
- 33:33>> All right Aditya thank you so much for
- 33:35speaking to us and I'm so glad that
- 33:37stars have you know aligned for you
- 33:40yeah we could finally catch up thank you
- 33:41so much for for doing this thank you.
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