The Alter Ego Effect Can Change Your Life — Transcript

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1. 0:00you know i'm a coach to elite athletes
2. 0:02and
3. 0:03business leaders and public figures
4. 0:04around the world we have a lot of
5. 0:05training programs and stuff
6. 0:07but you know when you're working some
7. 0:09really big egos
8. 0:10i've gotta like knock through some
9. 0:12pretty tough exteriors and they're there
10. 0:14for a reason it's for protection
11. 0:16a lot of people just want something from
12. 0:17them and they um and they gotta put up
13. 0:19this protective ex
14. 0:21exterior so i'm busting through that and
15. 0:24i'm a challenger personality type like
16. 0:25i'm gonna i'm gonna
17. 0:26in in professional world i'm gonna come
18. 0:28at you who are the world's most
19. 0:30interesting people and what fascinating
20. 0:33groundbreaking
21. 0:34incredible things can they teach us in
22. 0:36this new series
23. 0:37i leave our science of people lab to
24. 0:39interrogate
25. 0:40i mean interview my favorite author
26. 0:43experts and celebrities
27. 0:45for them to share their best people
28. 0:47hacks social skills and stories
29. 0:49and let me tell you they have some juicy
30. 0:51tips this is a new series i'm calling
31. 0:54the world's most interesting people
32. 0:57hello hello youtube friends today we are
33. 1:00talking about
34. 1:00reinventing yourself and i am so excited
35. 1:03to have todd herman on the call hello
36. 1:06vanessa it is a pleasure to be here with
37. 1:08you so can i brag about you for a second
38. 1:10oh please do that's the only way i like
39. 1:11things to be started okay good so todd
40. 1:14herman is the author of the best-selling
41. 1:15book
42. 1:16and this is an incredible book the alter
43. 1:18ego effect the power of secret
44. 1:20identities to transform your life
45. 1:23he's also the recipient of ink inks
46. 1:25500's fastest growing companies award
47. 1:27he's worked with elite performers in
48. 1:29sports and business for over two
49. 1:31decades todd welcome welcome again it is
50. 1:35uh we're gonna have some fun
51. 1:36let's uh let's reinvent some people i
52. 1:38mean so this is i think a huge issue for
53. 1:41folks who are looking at their career
54. 1:43and they realize they're on the wrong
55. 1:44ladder
56. 1:45that they have been climbing the wrong
57. 1:47ladder and so i want to talk we're going
58. 1:48to talk about how alter egos fit into
59. 1:50this
60. 1:50but i have a question for you actually
61. 1:52which is have you had to reinvent
62. 1:54yourself and did your alter ego have to
63. 1:56do with that
64. 1:57um oh i've had to like anyone who's
65. 2:00ambitious you're trying to achieve new
66. 2:01things
67. 2:02um you're always reinventing yourself
68. 2:05right and that's
69. 2:06and it's and sometimes you either do it
70. 2:09on your
71. 2:09like intentionally like i need to
72. 2:11reinvent myself
73. 2:12or the environment reinvents you just
74. 2:15based on
75. 2:16you know the pressure on the actual cold
76. 2:18turns it into the diamond right not to
77. 2:20use a
78. 2:21a fairly played cliche but it's the
79. 2:23truth so sometimes it's an outside-in
80. 2:24approach and sometimes it's an
81. 2:25inside-out approach
82. 2:27and what i try to give people with the
83. 2:28alter-ego
84. 2:30the method that sits inside of the book
85. 2:33is
86. 2:33is an intentional inside out approach
87. 2:37so that you can be um far more
88. 2:40in control of the steering wheel of your
89. 2:42life because you had just said used
90. 2:44great one which you know they realize
91. 2:46that they've been climbing the wrong
92. 2:47ladder
93. 2:48or which is really i think uh
94. 2:51a more prescient concern for a lot of
95. 2:53people is they want to climb that ladder
96. 2:55but then they look at them in the mirror
97. 2:57and they can't see
98. 2:58that person climbing that ladder and so
99. 3:00what i like to do
100. 3:02is allow someone to reinvent in their
101. 3:05own mind
102. 3:07in a powerful way someone who's gonna
103. 3:09climb not only climb that ladder
104. 3:11but conquer that ladder a lot faster
105. 3:14okay so
106. 3:14this video is meant to empower you if
107. 3:17you clicked on this video
108. 3:18that meant you were meant to watch it
109. 3:20because i want you to as
110. 3:22todd just said i want you to take
111. 3:23control and be intentional about the
112. 3:25ladder that you're climbing so this is
113. 3:26the moment
114. 3:27to think about am i climbing the right
115. 3:29ladder and do i have a different idea
116. 3:31and i want to do it intentionally
117. 3:32so what is an alter ego
118. 3:36so um the the term actually was first
119. 3:38coined in 44 bc by
120. 3:40cicero who's widely known as the
121. 3:42greatest roman statesman and philosopher
122. 3:44to
123. 3:45to live and um and in a letter to a
124. 3:48friend
125. 3:48when his friend was asking about uh just
126. 3:51his path to success
127. 3:53he said that the alter ego is the other
128. 3:56i
129. 3:56or trusted friend within that he used
130. 4:00in order to navigate just the difficult
131. 4:03resistance that life puts in its way
132. 4:05and you and i both know i mean you and i
133. 4:07are friends we
134. 4:08both know the value of knowing each
135. 4:11other right having allies and mentors or
136. 4:13coaches or friends like just
137. 4:14when when we look at all these people we
138. 4:17just want to look at all them go
139. 4:18quality person quality person because
140. 4:20that means that you know it's life's a
141. 4:22reflection that means i must be a
142. 4:23quality person to attract these people
143. 4:24into my life
144. 4:26but we know the power of you know the
145. 4:28great avengers that we come along with
146. 4:30the
147. 4:30the tribe that we've got around us but
148. 4:32most people don't
149. 4:34think about 24 hours of your day seven
150. 4:36days a week
151. 4:37six inches between your ears is where
152. 4:39you always live and for a lot of people
153. 4:41it's a it's a lonely place in their own
154. 4:43thoughts
155. 4:44and so the alter ego the trusted friend
156. 4:47within
157. 4:48is someone something some other being
158. 4:50you to invite into your own mind
159. 4:53to help you navigate things it's a
160. 4:54conversation you can have with it
161. 4:56i'll give you an example so for me um i
162. 4:59am a uh you know i'm a coach to elite
163. 5:03athletes and
164. 5:04business leaders and public figures
165. 5:06around the world we have a lot of
166. 5:07training programs and stuff
167. 5:08but you know when you're working with
168. 5:10some really big egos i've gotta
169. 5:13like knock through some pretty tough
170. 5:14exteriors and they're there for a reason
171. 5:16it's for protection
172. 5:17a lot of people just want something from
173. 5:19them and they um and they gotta put up
174. 5:21this protective
175. 5:23exterior so i'm busting through that and
176. 5:25i'm a challenger personality type like
177. 5:27i'm gonna i'm gonna in
178. 5:28in professional world i'm gonna come at
179. 5:30you
180. 5:32but when i leave this door and i go out
181. 5:34to my
182. 5:35kids is that all that i am but when i
183. 5:38flex the habit all day long this is a
184. 5:40really important point for everyone to
185. 5:41follow
186. 5:42if you've been flexing the habit the
187. 5:44muscle
188. 5:45of showing up in a certain way all day
189. 5:46long professionally
190. 5:48we make the mistake of and this is a
191. 5:50phrase i hear often you might hear it
192. 5:52too just with your own stuff
193. 5:54this is i have a hard time turning it
194. 5:56off when i get home
195. 5:57oh yes oh my gosh overthinking over
196. 5:59worry
197. 6:00can't shut it down yes yes and and for a
198. 6:03lot of people
199. 6:04if i've been flexing the muscle of being
200. 6:06a challenger all day long like you know
201. 6:08being you know breaking through some
202. 6:10hard exteriors
203. 6:11is that all this human being is todd
204. 6:15that's not all that i am i've got other
205. 6:17qualities attributes and traits that i
206. 6:19can tap into
207. 6:20i just didn't flex them all day long but
208. 6:22are they still there they are
209. 6:23so when i go out my alter ego the friend
210. 6:26within
211. 6:28that sits over my shoulder to watch me
212. 6:30is mr rogers
213. 6:31and my own father because who sits on
214. 6:33the opposite ends of that spectrum of
215. 6:35challenger it's mr rogers for sure
216. 6:37but when i think about being a great dad
217. 6:39to three little kids
218. 6:41patience creativity fun playfulness
219. 6:45are all things gonna help for me to show
220. 6:48up in a better way
221. 6:50and does that mean that i'm there i'm i
222. 6:52show up perfectly all the time
223. 6:53no but if it allows me i'm a performance
224. 6:55guy if it allows me to
225. 6:56over index 20 that's a huge win to three
226. 6:59little kids
227. 7:01you said something important that i want
228. 7:03people listening to take home
229. 7:05when i what i want you to think about is
230. 7:06what muscle are you flexing all day
231. 7:09is that all of your muscles so is there
232. 7:11a muscle that you wish you were flexing
233. 7:12more
234. 7:13is there a part of you or a skill that
235. 7:15you wish you could utilize more or
236. 7:17leverage more or activate more i think
237. 7:18that's a really interesting way to think
238. 7:20about reinventing yourself because
239. 7:21that means you're not only thinking
240. 7:23about how people see you and how you see
241. 7:24yourself
242. 7:25but also the skills that you're using
243. 7:27perhaps your reinvention is about
244. 7:29altering or changing skills that you
245. 7:31feel are underutilized that could be one
246. 7:32kind of secret way into it
247. 7:34i also wanted you to share you shared
248. 7:36with me before we hopped on on uh
249. 7:37recording
250. 7:38um halsey's alter ego and how that was i
251. 7:41thought it was a great example could you
252. 7:42mind sharing that with everyone
253. 7:44yeah so um her given name is ashley now
254. 7:47halsey you know huge superstar today
255. 7:51um but in a recent interview she was
256. 7:53talking about how
257. 7:55ashley could have never gone and done
258. 7:58what halsey went and did
259. 7:59ashley was too insecure she had too much
260. 8:03past too much history that was there
261. 8:05that caused her to doubt herself
262. 8:07but halsey was custom built to go
263. 8:11and win in this domain and um
264. 8:14and what that gets to is i i say this to
265. 8:17people all the time
266. 8:18human beings are not oak trees an oak
267. 8:21tree will always be an oak tree an acorn
268. 8:23will always grow into an oak tree
269. 8:25human beings are not trees we get to
270. 8:27reinvent ourselves at any moment in time
271. 8:30and you know you could be living through
272. 8:33the narrative in your own head
273. 8:35of a wounded individual because of stuff
274. 8:37that happened to you when you were young
275. 8:39you didn't get to choose that upbringing
276. 8:40you didn't get to choose the environment
277. 8:42that you grew up in
278. 8:43but is that really who you are that's
279. 8:46not
280. 8:46who you are that's stuff that happened
281. 8:49to this person that's been experiencing
282. 8:51life but you can reinvent
283. 8:53and and so there's a lot of great
284. 8:55platitudes and cliches that are out
285. 8:57there
286. 8:57but i'm a performance guy i'm on the
287. 8:58field to play with people all the time
288. 9:00that's why i love your stuff is it's
289. 9:01practical
290. 9:02and it's pragmatic right like it has to
291. 9:04be proven under the weight
292. 9:06of practical application and so i hear
293. 9:08people saying you know
294. 9:10be your authentic self and be your best
295. 9:12self it's like wonderful platitudes but
296. 9:13what do you even mean
297. 9:14yeah that's because none of these people
298. 9:16have been paid money to coach people
299. 9:18help them develop a best self develop a
300. 9:20more authentic and real version of how
301. 9:22they could actually perform
302. 9:24and so for me the reason i built up my
303. 9:26name in pro sports was
304. 9:28i became known as the quick hit guy like
305. 9:30i'm the guy that you called in when
306. 9:32you were competing at flushing meadows
307. 9:34at the us open on saturday
308. 9:36and it was wednesday and you'd been
309. 9:38under indexing all season long
310. 9:40and you're in a rut but i was happy to
311. 9:43take on that moniker
312. 9:44wear that hat because i came in and i
313. 9:47could work with you at the identity
314. 9:48level because the moment you change
315. 9:49someone's identity
316. 9:51everything changes with it well everyone
317. 9:53else is worried about habits and
318. 9:54behaviors
319. 9:55wonderful tools to have of course of
320. 9:57course but if you want to change
321. 9:59fast and if you want to make a change
322. 10:02permanent
323. 10:03change someone's identity because the
324. 10:04way that you associate with yourself
325. 10:07is how the world associates with you
326. 10:09mm-hmm
327. 10:10so changing that narrative say it again
328. 10:13say it again the way
329. 10:14the world is the way that you associate
330. 10:16with yourself is how the rest of the
331. 10:18world associates with you
332. 10:20okay everyone who's watching i would
333. 10:22love for you to take out a pen and paper
334. 10:24or or if you want to you can type this
335. 10:25too and
336. 10:27what i want you to think about here is a
337. 10:29couple of props we've just talked about
338. 10:30and by the way todd in a second
339. 10:32i'm going to ask you what do you want
340. 10:34people to begin to explore
341. 10:35what questions can they write for
342. 10:36themselves sure so we already talked
343. 10:38about
344. 10:39what skills do you wish you're utilizing
345. 10:41more what skills do you wish you were
346. 10:42flexing more so i want you to write that
347. 10:43question down
348. 10:44leave some space you can brainstorm for
349. 10:46it todd what else can people begin to
350. 10:49unpack and unlock here to try to tap
351. 10:51into an alter ego that they can use to
352. 10:53reinvent themselves
353. 10:54i'll give people the number one thing
354. 10:56that causes most
355. 10:58individuals to struggle with allowing
356. 11:02themselves to be more creative with who
357. 11:03they are
358. 11:04okay and that is that we we think that
359. 11:07having
360. 11:07one identity and being consistent with
361. 11:09that identity
362. 11:11is the secret to success right there is
363. 11:13no one authentic
364. 11:15you vanessa there's the vanessa that's
365. 11:17interviewing me right now
366. 11:18and you want to be the best interview
367. 11:20that you can be there's also vanessa
368. 11:22who's the teacher
369. 11:23requires some different skills right
370. 11:25there's vanessa the mom there's vanessa
371. 11:27the friend
372. 11:28the quirky funny one that we sit around
373. 11:29and we have some wine or pinot with or
374. 11:31whatever
375. 11:31like and those are all parts of you yeah
376. 11:35yeah and in fact in in in the psych in
377. 11:37the site world of psychology
378. 11:39single cell theory was the most common
379. 11:40theory um
380. 11:42where they uh postulated for a long time
381. 11:45that the people who had one single
382. 11:47identity and acted through that identity
383. 11:48had the lowest rates of mental health
384. 11:50disorders
385. 11:50anxiety and stress disorders and
386. 11:52depression well me
387. 11:54i know right it only happened in about
388. 11:562008 where all of a sudden the shift
389. 11:58happened and said wait a second
390. 12:00the integrated self or the multiple self
391. 12:02which is people who have and
392. 12:04recognize that they have multiple
393. 12:05identities that they show up with in the
394. 12:07world because they have many roles that
395. 12:08they play
396. 12:09and each one they try to be very
397. 12:11intentional with
398. 12:12like this is who i'm being as a mom this
399. 12:14is who i'm being as an entrepreneur or a
400. 12:16professional
401. 12:18or um a an athlete or whatever
402. 12:21and they all get to pull out of me at
403. 12:22different different sets of qualities
404. 12:25those ones and a study just came out a
405. 12:26year and a half ago showing that they
406. 12:28have the lowest rates of psychological
407. 12:29disorders
408. 12:30multiple or um anxiety and stress
409. 12:32disorders or depression
410. 12:34right and so that's important for me to
411. 12:36states so that people can look at
412. 12:37themselves
413. 12:38with maybe a little more care and they
414. 12:39go i am more than just this one
415. 12:42thing i do have a whole set of
416. 12:45attributes and traits that are
417. 12:46really gifted to all of us that we can
418. 12:48tap into any one of us can tap into
419. 12:49curiosity
420. 12:51right you know we take these personality
421. 12:53tests and we go oh i'm an introvert
422. 12:54okay and i'm like here's what i know
423. 12:56because my wife is that way she's like
424. 12:57i'm introverted
425. 12:58no you're introverted in certain
426. 12:59settings here's why i know you're not
427. 13:00introduced when you're around your three
428. 13:02sisters and your family
429. 13:03you are extroverted class clown
430. 13:07so we take these labels we throw them on
431. 13:09ourselves and we wear them across all of
432. 13:11our roles and that's not what we should
433. 13:12be doing so the question i would say to
434. 13:14people is the place to start is
435. 13:15what role or area of your life do you is
436. 13:18most
437. 13:18frustrating you right now or is the
438. 13:22least
439. 13:23fun because the the thing that really
440. 13:26makes this alter ego concept powerful
441. 13:28is it taps into an attitude of
442. 13:30playfulness every single person that's
443. 13:32watching this
444. 13:33has already played with this idea
445. 13:34because we did it as kids
446. 13:36so what's the area of your life where
447. 13:37you feel like you are most frustrated
448. 13:39start there and we cause we don't build
449. 13:42an alter ego for our lives
450. 13:43right halsey built or ashley built palsy
451. 13:46as the performer
452. 13:49um and i mean i've got enough stories
453. 13:51beyonce built sasha fierce
454. 13:52as a performer even martin luther king
455. 13:55who's the inspiration
456. 13:57for the glasses on the book people don't
457. 14:00realize
458. 14:00but in the atlanta hartsfield airport if
459. 14:02you go there to the shrine that's
460. 14:06created for martin luther king his
461. 14:08glasses sit inside of a little window
462. 14:10box i share the photo all the time
463. 14:12and it says although martin luther king
464. 14:14didn't need glasses he had perfect
465. 14:16vision
466. 14:17he wore these fake glasses to step into
467. 14:19his distinguished self
468. 14:20and i met coretta scott king when i
469. 14:23spoke in 2004 and she told me this whole
470. 14:25story
471. 14:26because i mentioned my alter ego and so
472. 14:28he wore a pair of fake glasses
473. 14:30to write all of his speeches in private
474. 14:32oh my god
475. 14:34okay so i'm a third question so you just
476. 14:37we you added those two which i think are
477. 14:38perfect
478. 14:39i would also say like what's your halsey
479. 14:42what's your mr rogers like if you had to
480. 14:44just be playful right like this doesn't
481. 14:45have to be
482. 14:46anything crazy we're just talking about
483. 14:47like playfully do you have this secret
484. 14:49part of you that you want to develop or
485. 14:51label or hone
486. 14:52and name it name it just like you
487. 14:56said mr rogers it can be a maiden name
488. 14:57it can be a person
489. 14:59what's if you had to pick an alter ego
490. 15:01to go play for you
491. 15:03in life whether that's in your
492. 15:05conference sitting around a conference
493. 15:06table
494. 15:07whether that's with your kids whether
495. 15:08that's with your friends whether it's
496. 15:10that person you have to stand up to in
497. 15:11your life
498. 15:12and you can't do it what's the name of
499. 15:13the alter ego that can't
500. 15:15that's right um what this taps into then
501. 15:18because one of the uh i mean we run a
502. 15:22science-based business right so
503. 15:23alter egos to some people sounds like
504. 15:25okay that sounds like another
505. 15:27like concept to possibly no it's rooted
506. 15:29in the psychological
507. 15:31and physiological way that our bit that
508. 15:34our brains
509. 15:34are structured so when you the great
510. 15:37power of an
511. 15:37alter ego is it helps you disassociate
512. 15:40disassociate from the story of who
513. 15:42vanessa
514. 15:43is what she can be but all of a sudden
515. 15:45halsey can go
516. 15:46and do that that's why that's what
517. 15:48ashley was alluding to it disassociated
518. 15:49from her story
519. 15:52and and the power of naming something
520. 15:54creates
521. 15:55form and substance in the mind now it's
522. 15:57not just some amorphous idea
523. 15:59it's got something even kobe bryant
524. 16:01talked about how
525. 16:02um the knight that the black mamba was
526. 16:05created
527. 16:06was for him the name he gave it the name
528. 16:08because
529. 16:09the attitude was always there but it
530. 16:12wasn't until
531. 16:13he um performed in this one game when he
532. 16:16was going through
533. 16:17the the whole sexual assault allegations
534. 16:20and he was getting
535. 16:22destroyed in the first half by tracy
536. 16:24mcgrady who at the time was his nemesis
537. 16:26and i think he had scored two points in
538. 16:29the first half
539. 16:30and he sat in the locker room and he
540. 16:32needed to reinvent himself in that
541. 16:34moment because
542. 16:35that stuff that was happening outside of
543. 16:37the court was infiltrating the court
544. 16:40now this resonate i mean i get
545. 16:41goosebumps because i know this about
546. 16:43people
547. 16:44life isn't perfect stuff permeates from
548. 16:46one area into another right
549. 16:48you're going through a divorce and all
550. 16:49of a sudden it affects you here um
551. 16:51or you're going through a difficult loss
552. 16:53and it affects you here
553. 16:55and so for him he's like you know i may
554. 16:57lose everything
555. 16:58but i will not lose basketball and he's
556. 17:01like that's when
557. 17:02he came up with the name the black mamba
558. 17:04which was inspired from
559. 17:05this scene in um the
560. 17:08kill bill movies when a black mama snake
561. 17:10came on and that's when the black mamba
562. 17:12showed up and he
563. 17:13absolutely killed the second half like
564. 17:15even tracy mcgrady in an interview says
565. 17:17it was a different
566. 17:18human being that entered the court wow
567. 17:21um and and so the naming of something is
568. 17:25so powerful and the other thing that
569. 17:26attaches into the reason mr rogers is
570. 17:28such a powerful frame for me is i grew
571. 17:29up with mr rogers i didn't just choose
572. 17:31them because i could pull him off the
573. 17:32shelf
574. 17:33i have a relationship with him not only
575. 17:35in my heart but in my head
576. 17:36i know him well and and so
577. 17:39why that's important psychologically is
578. 17:42because 70 percent of our brain is
579. 17:43dedicated to the visual cortex the
580. 17:45visual functioning
581. 17:46giving ourselves a model in our own mind
582. 17:48of what we want to act into gives us a
583. 17:50picture
584. 17:50of how i want to show up now that's the
585. 17:53power of that like it's
586. 17:54it's scientific it's that's what i love
587. 17:56about this and how fast people can shift
588. 17:58with it yeah man
589. 18:00okay this is an incredible hopefully
590. 18:03you're going to end this video and
591. 18:04you're going to start
592. 18:05diving into all these questions to begin
593. 18:06to start your reinvention plan i think
594. 18:08we should each have one right and it
595. 18:09doesn't have it can be a continuous
596. 18:10process we don't just do this once in
597. 18:11our life as todd started the video
598. 18:13saying we can do this multiple times
599. 18:15knowing that todd do you have any final
600. 18:17piece of advice
601. 18:18questions pushes you want to give our
602. 18:20viewers
603. 18:21yeah i think and with one thing because
604. 18:23you really led into it well
605. 18:25is um we're not cakes
606. 18:29like we never come out fully baked
607. 18:32the baking process is never done i just
608. 18:35want to get into
609. 18:37greater and greater heat i want to be
610. 18:39able to at the end of my life go
611. 18:41i can withstand the greatest pressure
612. 18:44and the greatest heat
613. 18:45because i'm constantly trying to evolve
614. 18:50and reinvent myself right so the idea
615. 18:52that we ever
616. 18:53are fully done baked that we're like
617. 18:56we're now
618. 18:57perfect that's that's an illusion that
619. 18:59isn't there
620. 19:00the real people who get on with life and
621. 19:03get to extract from it more than others
622. 19:06they're like no no
623. 19:07push me deeper into the oven like how
624. 19:10can we get closer to the heat
625. 19:12like that pursuit like just i mean and
626. 19:14again
627. 19:15i never thought this way i got to evolve
628. 19:18into this
629. 19:19i didn't start out this way i was very
630. 19:20insecure when i started my business 20
631. 19:22this going my 24th year wow 1997.
632. 19:26um i was super insecure about how young
633. 19:28i looked i was 21 i looked like i was
634. 19:3012.
635. 19:31who's going to listen to me if i go on
636. 19:32stage and speak and
637. 19:34and and so that's where my second alter
638. 19:37ego was born
639. 19:38which was super richard who's a blend of
640. 19:40the guy behind me superman
641. 19:41joseph campbell and benjamin franklin
642. 19:44and the three
643. 19:45traits brought together became super
644. 19:47richard and i used
645. 19:48a pair of fake glasses just like martin
646. 19:50luther king
647. 19:51as my totem in my artifact i talk in the
648. 19:54book about
649. 19:55um the power of a uniform the thing it's
650. 19:57the totem that activates this thing
651. 19:59totally um and there's a whole bunch of
652. 20:02psychological reasons why it's important
653. 20:04um but you know i had that challenge but
654. 20:07now i'm like no give me more is this all
655. 20:09you've got it's a phrase i constantly
656. 20:10say to people and myself is this all you
657. 20:12got
658. 20:12covet hit last year and like seriously
659. 20:14is this all you got i had a i had a
660. 20:16ruptured achilles i told you that the
661. 20:17reason i got covered in february of last
662. 20:19year was because i ruptured my achilles
663. 20:20went into mount sinai hospital here in
664. 20:21new york city
665. 20:22and i got sick um but is this all you've
666. 20:25got
667. 20:26so just my final thought is you're never
668. 20:28baked
669. 20:29just keep on baking so this is just the
670. 20:32start my friends
671. 20:33right all these questions this is how we
672. 20:35begin to bake this is how we begin to go
673. 20:37a little further into the heat
674. 20:38we examine we look at our thoughts
675. 20:41please please check out the book
676. 20:43alter ego effect it's incredible if you
677. 20:45wanted to even deeper
678. 20:46todd i want to thank you so much for
679. 20:48joining us for sharing all this wisdom
680. 20:49with us and giving us your time
681. 20:51thank you for coming on yeah absolutely
682. 20:53i would just say
683. 20:54alter ego effect and you go back to
684. 20:56captivate and i think it
685. 20:57makes that thing even like the two
686. 20:59circles the venn diagram they just start
687. 21:01overlapping
688. 21:02and they just empower each other so this
689. 21:04is a pleasure as always
690. 21:05we just come together todd you're always
691. 21:07amazing thank you so much for watching
692. 21:09if you like this video give it a like
693. 21:11let us know about your alter ego in the
694. 21:12comments i want to see all right
695. 21:14everyone bye
696. 21:16bye hey i want to tell you one more
697. 21:19thing
698. 21:19you are amazing the question is do you
699. 21:22know how to share it
700. 21:24i'd love to help i saved my very best
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