The 5-Minute SEO Hack: Turn ‘People Also Ask’ Into Instant Topical Authority — Transcript

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1. 0:00David Quaid, welcome back to the show.
2. 0:02We were we were debating right before
3. 0:05recording this. We're gonna jump into
4. 0:06this is part of a uh when I bring back
5. 0:08previous guests to talk about some cool
6. 0:11SEO things for a little bit amount of
7. 0:13time and it gives you some awesome SEO
8. 0:16things to think about and to do. David,
9. 0:19thanks again.
10. 0:21Thanks so much for having me. Um, so
11. 0:23yeah, I wanted to share a quick um, you
12. 0:26know, time-saving hack, topical
13. 0:28authority building hack. Uh, you hear a
14. 0:30lot about people talking about keyword
15. 0:32research, how difficult it is,
16. 0:33especially if you don't have expensive
17. 0:36tools to do it. Uh, people talk about
18. 0:38how do I do FAQ content for example to
19. 0:42or glossery content to boost my topical
20. 0:44authority and I thought like here's a
21. 0:46fiveinut hack that is going to change
22. 0:49the way you do it forever. So, and it's
23. 0:53not going to cost you anything and you
24. 0:54don't need any specialized tools. So,
25. 0:55first thing I'm going to share screen
26. 0:57going to jump over to my favorite search
27. 1:00engine.
28. 1:02Um,
29. 1:04and
30. 1:06I'm going to obviously I Google my own
31. 1:07name all the time. It's terrible,
32. 1:10>> but I did get a I did get a knowledge
33. 1:12panel last night. So, I'm really excited
34. 1:14about that and it's thanks to your show.
35. 1:17>> Well, thank Yeah, I thank you. Well, can
36. 1:19you actually can you talk about that cuz
37. 1:20it's very interesting.
38. 1:22>> I can I got a knowledge panel. So, if
39. 1:27you search for my name and you don't get
40. 1:29Dennis Quaid,
41. 1:31um
42. 1:34you have to put SEO with it.
43. 1:37>> Oh, well, it's gone now. But you she you
44. 1:40could share the screenshot that you
45. 1:41shared on on X.
46. 1:44>> I can.
47. 1:44>> Especially when these things show up,
48. 1:46they come and go.
49. 1:49They do
50. 1:49>> and then they get more stable.
51. 1:51>> But here, this is what it looks like.
52. 1:53>> Yeah.
53. 1:56>> And so I had to fill in
54. 1:57>> I had to fill in a form. I had to take a
55. 1:59selfie with uh my ID and
56. 2:04>> I had to also take a screenshot of my
57. 2:09LinkedIn and X page with my photograph
58. 2:11in it.
59. 2:13>> Why did you get this knowledge this
60. 2:14knowledge panel?
61. 2:16I so a couple of things. Um the number
62. 2:20of people searching for me went up. Uh
63. 2:23and I can see that cuz like for a start
64. 2:26I have my own branded domain. So if
65. 2:28you're doing SEO or anything and you
66. 2:31don't have your own branded domain, are
67. 2:33you even doing SEO?
68. 2:37You have to have like if you're anybody,
69. 2:39right, you have to have your own branded
70. 2:42domain. Um,
71. 2:44so the second thing is you need to have
72. 2:48multiple pages and you probably want to
73. 2:50add schema.
74. 2:54So,
75. 2:56uh, in some of these pages, I do
76. 2:59actually have schema as to who I am.
77. 3:03And then you also want to make sure
78. 3:04people are like googling things about
79. 3:07you. And if they are uh eventually
80. 3:12Google will pop up a
81. 3:15knowledge panel and then it lets you
82. 3:16claim the knowledge panel and then when
83. 3:18you claim the knowledge panel you have
84. 3:20to have your ID and then that lets you
85. 3:22>> what's really interesting is you said
86. 3:24baby basically you came on the show you
87. 3:26had the most watched guest episode of
88. 3:29this podcast. Thanks again to everybody
89. 3:30who watched that and uh then a lot of
90. 3:34people started googling you. And then a
91. 3:36lot of people started googling me and it
92. 3:38and it went like really up. So it was
93. 3:42like it went into like the thousands.
94. 3:44>> And so Google is basically like this
95. 3:47entity is something.
96. 3:49>> Yes. And I don't know if it's like it
97. 3:52has to go on for like 3 weeks, 6 weeks,
98. 3:5612 months or if it has to reach a
99. 3:59critical mass
100. 4:01uh or if it's a specific type of schema.
101. 4:05So, I don't know if it's the persona
102. 4:07schema, but um we did add a persona
103. 4:12schema on Friday.
104. 4:14>> You know what? Oh. Oh, that's
105. 4:16interesting. That's an interesting data
106. 4:18point.
107. 4:20>> What made you What caused you to do
108. 4:21that?
109. 4:22>> So, this was before this was before you
110. 4:24got the knowledge panel.
111. 4:26>> Yes. What made me do it? Um I was
112. 4:27experimenting.
113. 4:29>> Cool.
114. 4:29>> Always be experimenting.
115. 4:32So you added the persona schema
116. 4:35>> as well as the So I added I I I had a
117. 4:38page I had a service schema, I had a
118. 4:41company schema and I added a persona
119. 4:44schema or something like that. One one
120. 4:45of the two one of
121. 4:46>> Well, as as much as I would like to
122. 4:48believe that the knowledge panel was due
123. 4:50to this show, how do we know it wasn't
124. 4:52just it wasn't just due to you adding
125. 4:55the the schema?
126. 4:57>> Definitely not. Um lots and lots of
127. 4:59people have schema and have no knowledge
128. 5:00panel. Um, uh, I've had schema about me
129. 5:04on certain pages for a very long time.
130. 5:07Uh, you only become a a knowledge entity
131. 5:10when people search for you. It's like
132. 5:11the same. You only you can only impact
133. 5:13the suggested search or the people also
134. 5:16ask by having people search. It's one of
135. 5:18the most difficult things to do because
136. 5:20you actually have to encourage multiple
137. 5:22people with multiple IPs to search for
138. 5:24something over a sustained uh period of
139. 5:26time. And and how does um how does
140. 5:30Google come to associate your ex and
141. 5:32your LinkedIn?
142. 5:34>> Um
143. 5:36or what do you believe?
144. 5:38>> So I think one of the pages that all of
145. 5:42my pages are cross linked and then um
146. 5:45it's this specific page that was
147. 5:48actually is so if if you go back and
148. 5:50look at the X screen, you can see it's
149. 5:53this particular page and so this
150. 5:55particular page links to both. And this
151. 5:57is the page with the schema.
152. 5:59>> Hey, look, it's me.
153. 6:00>> You can look at schema checker.
154. 6:04Go into here, paste the page, run the
155. 6:07test, and there's the schema. So, we
156. 6:11added a profile page, a person, a local
157. 6:13business, and a web page, which is the
158. 6:15default.
159. 6:16>> Mhm.
160. 6:18>> And
161. 6:20yeah. Uh, so I you obviously have to I
162. 6:24think you have to have the search is the
163. 6:26most important and then the schema helps
164. 6:27it. But they didn't email me. They
165. 6:30didn't. So I don't think it was that. I
166. 6:32didn't get an email about it. Um
167. 6:36although
168. 6:38although although although it did have
169. 6:41my email when I was doing the validation
170. 6:44test and I think it got it from like
171. 6:48here. That's very interesting.
172. 6:51>> Okay. So, how do how do how did do the
173. 6:54people also ask hack? Right. So, let
174. 6:56give me a topic. Do you want to do
175. 6:57whiskey?
176. 6:58>> Let's do whiskey.
177. 7:00>> I have I have some whiskey in my Tumblr.
178. 7:02We were talking about that before we
179. 7:03started recording.
180. 7:05>> So, do a search and then come straight
181. 7:08down to the people also ask and then
182. 7:10pick
183. 7:11>> pick the most.
184. 7:12>> Increase the the text size, please.
185. 7:14>> Of course. Zoom it in. So, let's let's
186. 7:18pick the whiskies that you think are
187. 7:20most relevant or the the questions you
188. 7:22like, right? Like get a good screen
189. 7:25like that, right? Or or however many you
190. 7:27want and take your favorite
191. 7:31take your favorite screen grabbing
192. 7:33software,
193. 7:35get a screenshot,
194. 7:37go to your favorite Googlebased
195. 7:41uh LLM tool. Perplexity is mine. paste
196. 7:44it and then create a prompt something
197. 7:46like this using
198. 7:51my website or whatever as a base I don't
199. 7:54know how I don't know how effective this
200. 7:56is as a base write a 120word answer for
201. 8:03each question what's amazing when you
202. 8:06take screenshots or even like partial
203. 8:08screen grabs uh the LLMs know what it is
204. 8:11like if you take it like a partial
205. 8:12screen grab of like say queries in
206. 8:15search console, it'll know search
207. 8:17console because there's such pattern
208. 8:19recognition machine.
209. 8:20>> Um, so write 120 word question.
210. 8:23>> Can you zoom in again by the way? Yep.
211. 8:24>> Cuz I think it might be hard for people
212. 8:26to to see.
213. 8:28>> And then here's a pro tip, right? Give
214. 8:32the answer as plain text in a code
215. 8:36snippet and then this way you won't get
216. 8:38all of the HTML formatting.
217. 8:42So what it'll do is it'll write the
218. 8:43answers for you as right.
219. 8:46>> This method of marketing is so effective
220. 8:48I had to make sure it wasn't against
221. 8:49Google's rules before I kept doing it.
222. 8:51It's a form of SEO I call compact
223. 8:54keywords. Whereas most SEO focuses on
224. 8:56putting up articles to answer questions
225. 8:59how, what, when. Compact keywords
226. 9:01focuses on putting up dozens of pages
227. 9:03that sell to searchers who are actually
228. 9:05looking to buy. These pages rank on
229. 9:08Google and convert so much better than
230. 9:10normal that when I discovered this years
231. 9:12ago, I couldn't believe this was
232. 9:14allowed. It's less work, too. The
233. 9:16average compact keywords page is only
234. 9:18415 words. Compact Keywords is a 13-hour
235. 9:22deep course on getting sales with SEO. A
236. 9:25customer recently said, "Each lesson is
237. 9:28dense with information. You're giving
238. 9:30years worth of experience boiled down
239. 9:32into 15 to 30 minute lessons with no
240. 9:35filler or fluff. I feel like I'm gaining
241. 9:37a new superpower. Compact Keywords is
242. 9:40about setting up an SEO funnel that
243. 9:42brings you sales for years and years and
244. 9:44years. It works with AI. It's less work
245. 9:47than traditional SEO and it makes way
246. 9:50more money. You can get it now at
247. 9:52compactkeywords.com.
248. 9:54Back to the podcast. And then when it
249. 9:57eventually finishes kicking all of it
250. 9:58out, uh, when you copy and paste this,
251. 10:02it'll be really easy to, um, edit. Now,
252. 10:05I don't know why it's stuck these in.
253. 10:09>> Um, I'm going to stop it and go back and
254. 10:12edit this and say, um, remove citations.
255. 10:16>> That might stop it from doing that.
256. 10:18That's the first time I've seen it do it
257. 10:20in an exercise like this.
258. 10:23But this is a massive timesaver, right?
259. 10:25like in 10 minutes you could go from
260. 10:27having zero content.
261. 10:29Look at this. It's writing a question
262. 10:33um for all of
263. 10:36>> what you would you would make each of
264. 10:37these in H2.
265. 10:39>> I would do that or if I'm if I'm
266. 10:42developing my topical authority, I
267. 10:44wouldn't even bother putting them on the
268. 10:46same page. I would build these out as an
269. 10:47individual FAQ and I would dispense with
270. 10:50schema.
271. 10:52What would the Yeah, go on.
272. 10:55>> So, what I'm going to do is I would I
273. 10:56I'll go to a doc, right? And I'll Oh,
274. 11:03>> explain what you mean you would dispense
275. 11:04with schema.
276. 11:06>> I So, there's a couple of things about
277. 11:10ranking that I think people don't
278. 11:12understand and that's why I find the
279. 11:13schema thing so funny, right? Is schema
280. 11:16doesn't make you rank. uh for schema to
281. 11:18make you rank a a an algorithm whatever
282. 11:21you believe is has an algorithm would
283. 11:23have to take all of the content find the
284. 11:26best content and then kick out all the
285. 11:28content without schema that makes no
286. 11:30sense right
287. 11:33in in other words if schema is going to
288. 11:34help you rank it would have to ignore
289. 11:36all of the content with sche without
290. 11:37schema and that just isn't true because
291. 11:40content with without schema ranks all
292. 11:43the time so what I would say is for each
293. 11:46of these is make them a page so that the
294. 11:48page title is and the document name is
295. 11:52the question. That gives you 100%
296. 11:54relevancy. Now, some people will say,
297. 11:57well, you only need a partial match.
298. 11:59That's coming from people having
299. 12:01different observations and their website
300. 12:04that they're developing their
301. 12:05observations experience from is growing
302. 12:07in topical authority and external
303. 12:08authority. The less authority you have,
304. 12:11the greater the relevance to the search
305. 12:13phrase, the greater your authority is
306. 12:16used. It's like same as like ad rank,
307. 12:19right? Like it's ad quality score times
308. 12:21by dollar bid. So you can make your your
309. 12:24your page more relevant to the topic,
310. 12:27you will rank higher. That's why that's
311. 12:29how SEOs first reverse engineered how
312. 12:32important the page title is or how
313. 12:34important the slug is or that's the
314. 12:37document name because not all documents
315. 12:40that Google indexes are HTML. It
316. 12:43supports 57 types and there's only a
317. 12:46handful that support a metad description
318. 12:48or a page title or a H1. Um, you know,
319. 12:52BAS files, image files do not have page
320. 12:55titles. They don't have
321. 12:57metadescriptions. So these things cannot
322. 12:59be uh critical to SEO. They can be
323. 13:02suggestive and helpful and increase
324. 13:04relevance if you create an FAQ on its
325. 13:07own page. So there's two ways of doing
326. 13:09it. Developers prefer to do it as an
327. 13:11accordion. People that have lots of
328. 13:13authority and want to increase
329. 13:15clickthrough rate do it as an accordion.
330. 13:17Everyone else should do it as its own
331. 13:19page. And if you do it as own page, you
332. 13:21don't use schema. You only use schema to
333. 13:23help like Google separate where the
334. 13:25question ends and answers. schema does
335. 13:28nothing to the question. It doesn't make
336. 13:29it more uh trustworthy. It doesn't add
337. 13:32any authority to it. It just helps text
338. 13:35scrapers scrape it out. Uh that's why I
339. 13:37find it so funny. And if you put this if
340. 13:39you do this without schema, you you'll
341. 13:42you're you're definitely going to rank.
342. 13:44If you if you put this in an accordion
343. 13:46and you don't rank, it's because you
344. 13:47don't have the topical authority to do
345. 13:49so. And that's all it is. Uh, so how are
346. 13:52you going to um structure the slugs for
347. 13:56each of these?
348. 13:58>> Um, absolutely. The type the the
349. 14:00question is the slug.
350. 14:02>> Mhm. And are you going to use what is
351. 14:05are you going to use a subfolder like
352. 14:06FAQ or whiskey questions?
353. 14:10>> Absolutely.
354. 14:12>> Would you would you call it something
355. 14:14would you put would you try to actually
356. 14:16have the topic in the subfolder or would
357. 14:18you just do a generic FAQ?
358. 14:21um
359. 14:22>> or it depends on the brand name and what
360. 14:24the brand is about.
361. 14:26>> It really depends on your topic and if
362. 14:28you're and how expansive your web is. Uh
363. 14:32I don't think that the parent folder has
364. 14:34much impact on the sug.
365. 14:38Um, but if you're going to develop lots
366. 14:40of other topics and FAQs, then I would
367. 14:46>> if you're going to do if you mean like
368. 14:49uh well, what if you're going to do lots
369. 14:50of other FAQs in the same niche? So,
370. 14:53you're going to do like one like this is
371. 14:54whiskey, right? You're going to do one
372. 14:56that's tequila and one that's vodka.
373. 14:59>> Then I'm definitely going to have
374. 15:01different FAQ parent folders.
375. 15:03>> Mhm.
376. 15:04>> Absolutely.
377. 15:04>> So, what would it read like what I don't
378. 15:06know? I guess it depends on your brand.
379. 15:08Whiskey questions, whiskey FAQs,
380. 15:11>> it whiskey answers.
381. 15:13>> It could be whiskey tasting FAQs. It
382. 15:16could be
383. 15:16>> Mhm. It depends.
384. 15:18>> Yeah, this is cool.
385. 15:20>> Thank you.
386. 15:21>> Thank you for showing that. All right,
387. 15:22that's all. That's
388. 15:24>> this is uh Yeah, we're doing we're doing
389. 15:26a bunch of like quick little fun tips
390. 15:28and we're going to have a lot more of
391. 15:30these with more guests from the past and
392. 15:33new guests. So, thanks again to David.
393. 15:35David is coming back tomorrow with Gagen
394. 15:38Gotra and Harprit Singh for a mega for a
395. 15:42mega holiday episode. That's going to be
396. 15:45a ton of fun. But everybody who who has
397. 15:48watched this one and and listened to
398. 15:49this one, this is episode 92 of the
399. 15:53Edward Show. 92 days in a row doing this
400. 15:56crazy podcast. Thank you. Thank you
401. 15:59again to David for coming on. Thank you
402. 16:02so much for watching. Thank you so much
403. 16:04for listening. I will talk to you again
404. 16:06tomorrow.