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The 3 AI Agencies I'd Start in 2027 (Ranked) — Transcript

by Lead Gen Jay · 7,458 words · 1,065 segments · language en · Watch on YouTube

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0:00All right, I know this is going to be
0:00controversial, but I'm just going to
0:02come out and say it. If I lost
0:03everything tomorrow [music] and I had to
0:05start from zero in 2027, I would not
0:07start a SaaS, I would not start a
0:09course. The move in 2027 is to start an
0:13agency, but not the old kind with 20
0:15employees, a big old office, and a
0:17payroll problem. I'm talking about an
0:19agency in the age of AI. One person with
0:21agents doing all of the work. And I know
0:23[music] what you're thinking, agencies
0:24are saturated. Every kid with ChatGPT
0:27calls themselves an AI agency now. And
0:29my response to you is good. Keep [music]
0:31thinking that. It leaves more clients
0:32for the people who actually watch this
0:34video. Now, in this video, we're going
0:35to be talking about the three types
0:37[music] of AI-powered agencies that I
0:39would actually start. And I'm going to
0:40rank them number three, two, and one,
0:42which [music] is probably the one that I
0:43would actually start tomorrow morning.
0:45And fair warning, this is not going to
0:46be the one you'd probably guess from my
0:48channel and my typical content. Now, for
0:50each one, I'm going to show you what
0:51you'd actually be selling. I'm going to
0:53show you exactly [music] what to charge,
0:54which agents do the work, and how I
0:56would land the first three clients,
0:58regardless of [music] which one you
0:59choose. And that last part is what every
1:01other biz business video skips. A quick
1:04background just so you know why I get an
1:06opinion here. I built my PR firm Otter
1:08PR to $600,000 [music]
1:10a month with over 60 full-time
1:11employees. We've got a big old
1:13headquarters building. We've been
1:14multiple times in the Inc. 5000. And I
1:16built that one the hard way with a full
1:18staff and full team and an HR
1:20department. And then this [music] past
1:21year, I built an agency the new way, a
1:24lead generation agency, which is going
1:25to be on my list. But the new way, I
1:27built it with agents. [music]
1:29I AI-enabled my team. AI is doing the
1:31delivery, the work, the follow-up,
1:33[music]
1:33and even the sales process. So first,
1:35why start an agency at all? First
1:38reason, you get paid on day one. There
1:40is no inventory, there is no funding,
1:41there's no waiting a year to build an
1:43audience before anyone buys from you.
1:45Every business wants more customers and
1:47[music] less busy work, and most
1:48business owners have no idea how AI can
1:51do any of it. That gap is why they pay
1:54you. Now, let's look at my friend Nick
1:55Saretsky. He just put out a video saying
1:57AI automation is a skill that's getting
1:59commoditized, [music]
2:00and he's right. Building a workflow gets
2:02cheaper every single month. But, here's
2:04the flip. [music] You're not going to be
2:05selling automation, you're going to be
2:06selling outcomes. Booked calls, hours
2:09back, more customers. [music] A business
2:11owner doesn't care how it works, they
2:13care about what shows up on their
2:14calendar and their bank statements. But,
2:16remember your one superpower as an
2:18agency owner isn't the agency itself,
2:20it's not AI. It's knowing how to market
2:22and sell your services. So, there's a
2:24few questions that I used to help assess
2:26which business that I think you should
2:28start. First one is how easy it is to
2:30sell. Does the owner get it in 10
2:32seconds, or do you have to explain the
2:34technology and exactly how it works?
2:36Two, how much of the work can AI
2:38actually do for this business, because
2:39[music] that's going to be your margin.
2:41That's going to be the secret going into
2:422027. And three, how fast you get paid?
2:45Days? Months? Question four, is the
2:48window open right now? Is this getting
2:50more crowded every week? Is there still
2:52room for growth? Is this a good space
2:53for you to enter? Let's say 20 points is
2:55a perfect score, and nothing's going to
2:57get 20. Here is my third favorite for
2:59you to go into in 2027, and very popular
3:02right now, and that's the AI automation
3:03agency. Now, remember 5 years ago,
3:05everybody wanted to learn lead gen
3:08automation and start a lead generation
3:09agency. [music] That's quickly shifted,
3:11and the first skill a lot of people are
3:12learning nowadays is how to use AI, how
3:14to set up automations. And that's not
3:16[music] a bad thing. In fact, this is
3:17one of my favorite business models right
3:19now for you to go into, because there's
3:21such an opportunity for arbitrage. So
3:23many business owners between 40
3:25>> [music]
3:25>> and 60, who have been running businesses
3:26for a long time. And these guys have
3:28been running really successful
3:29businesses for a while on super [music]
3:31antiquated processes. So, you can go in,
3:34if you're any good at all, and make a
3:36massive difference in a short amount of
3:37time. And the bigger the difference, the
3:39more you can charge. Now, something
3:40about this business model is you're not
3:42just selling [music] automations. Nobody
3:44wakes up wanting an N8N workflow. What
3:46you're doing is you're selling time
3:47back, or some kind of process that
3:49you're going to run for them that
3:50they're obviously experiencing pain
3:52with. For example, every new lead gets a
3:54reply in under 5 minutes, even at 2:00
3:56in the morning, or having invoices chase
3:58themselves so nobody on the [music] team
4:00has to. Automating and replacing their
4:01billing department. Who's going to buy
4:03this? Businesses with a boring, [music]
4:05repetitive process somebody on payroll
4:07is currently doing by hand. Intakes at a
4:09law firm, quotes at a contractor,
4:11support tickets at an online store. You
4:13don't need to be a developer. You can
4:14[music] use Claude code to build and
4:16install N8N workflows or even write
4:18custom code at their companies. I have
4:20been doing Claude code for more than a
4:21year and I've been able to build pretty
4:23incredible things, including automations
4:25for my own company. But I'm not your
4:26target avatar. You want to sell this to
4:28people 40 to 60 [music] with existing
4:30companies that are not marketing
4:31companies. Now, the biggest unknown for
4:33this offer, and this is where everybody
4:35gets this wrong, is how to package it
4:36and what to charge. [music] So, the
4:38problem with AI agencies is that you can
4:41do so much. So, what do you actually
4:43offer? It doesn't really work very well
4:45coming into my company and saying, "I'm
4:46an AI agency. Let me install AI or
4:49automate your entire company." And it's
4:51really hard to productize things because
4:53everybody needs something [music]
4:54different and you can provide value in
4:55so many ways. So, what I recommend doing
4:57here, if you're going to go this path,
4:59is have a couple really good front-end
5:00offers. Things that you know most
5:02companies are struggling with if they're
5:03doing something the old way that you can
5:05come in and within a few days install a
5:07specific canned [music] system that
5:09you've already built for 10, 20 other
5:11companies and give them a really easy
5:13win. And that way you can get to know
5:14them and get to know their company and
5:16expose all of these other blind spots.
5:18Then they're going to be more likely to
5:19trust you and to pay you $5,000 [music]
5:22per month to be their in-house AI
5:24specialist, which everybody needs. And
5:26that's how you're going to package it.
5:28>> [music]
5:28>> So, what are the drawbacks to this
5:29business model? First, it's the most
5:31crowded and competitive right now. The
5:32[music] term AI agency gets 49,500
5:36Google searches every month. That's
5:37insane demand. But with all of that
5:40demand, it's also the first thing that
5:42you see every time you [music] go on
5:43YouTube is people starting AI agencies.
5:45As somebody who builds lead gen systems
5:47for companies, I can tell you just how
5:48prevalent [music] this is. Everybody is
5:50doing it. The second drawback, it gets
5:52cheaper and easier every month, and that
5:54was actually Nick Sharma's point, and
5:55it's [music] true. As AI gets better and
5:57more accessible, clients can do more and
5:59more on their own without needing you,
6:00and it gets harder to justify high
6:02costs. And third, it's probably the
6:04hardest of all three to [music] sell
6:06because the owner doesn't know what to
6:07buy, and you end up explaining how it
6:09works, and the second you start
6:10explaining the technology or the AI or
6:12N8N, they're already gone. And fourth,
6:15it gets really hard to prove retention
6:17value. [music] So, most of the things
6:18that you're going to do, these AI
6:19builds, are mostly a one-time thing. You
6:22come in and install the system, you
6:23[music] test it, it works, awesome. What
6:25reason do I have to keep paying you?
6:27See, most AI agencies spend every month
6:29hunting for the next build, the next
6:31client. I'm going to give you a trick to
6:33overcome this towards the end, but just
6:35know that that's going to be a big
6:36[music] factor you're going to face is,
6:38all right, cool, we got this done. It's
6:40either, what's next, or how do I keep
6:41providing value? So, if you're going to
6:43do this, do it if you're technical, you
6:45love AI, you love building things,
6:46[music] and you genuinely know how to
6:47solve some of these problems, then what
6:49I encourage you to do is sell [music]
6:51the projects, the installations as a
6:53one-time thing, and most of these
6:54business owners aren't going to be able
6:56to continuously improve or manage the
6:58systems on their own. And that's the
6:59monthly service. Now, how do you get
7:00your first three clients if you're doing
7:02an AI automation agency? First, make
7:04sure that you choose a niche that
7:05hopefully you're familiar with. Then you
7:06want to find one process in it that
7:08everybody hates. You build it once for a
7:10business like theirs, you record a
7:12two-minute video of it running, and then
7:14you send that video to 50 owners in that
7:16space. It's a pretty easy ask. Are you
7:18still doing this this way? Do you want
7:19this new process to run in your
7:21business? Your demo is your pitch, and
7:22if you can't show it working, they're
7:24not going to buy it. Now, let's talk
7:25about the scorecard. Easy to sell to,
7:28two. How much the AI does, three,
7:30because the debugging [music] and the
7:31clients' weird software still land on
7:33you. Speed to first dollar, three, and
7:35then window for opportunity, two, and
7:37closing. So, for AI agency, let's say 10
7:39out of 20. Now, let's talk about the
7:41second type of AI-powered agency I would
7:43start going into 2027. And this is the
7:46one that I know better than almost
7:47anyone on this platform, and it's not
7:49even my number one. Now, if you haven't
7:50already guessed, number two, and this is
7:52the lead generation agency powered
7:53[music] by AI. This is essentially what
7:55we have built over the course of this
7:57year and are currently running. We're
7:58sending over a million emails a month
8:00for our clients. We've done over 100
8:02client builds this year alone. So, if
8:03you came here expecting this to be
8:05number one, I get it. If you want more
8:07information on this specific type of
8:09agency, I've got lots of videos on it.
8:10I'm going to link them down below. But,
8:12for the purposes of this video, let's
8:13treat it like the others. So, let's talk
8:14about what to sell in this case. You're
8:16essentially selling the outcome, and
8:18this is [music] probably the easiest one
8:19to sell out of the three because it's
8:21directly tied to their revenue. You're
8:22selling book meetings with qualified
8:24buyers, not leads, [music] not an
8:25outreach campaign. You're selling
8:27meetings on their sales team's calendar,
8:29which can usually be directly attributed
8:31to revenue, making it the easiest cost
8:33for you to justify on a sale. For who
8:35buys it? B2B companies with high-ticket
8:37offers. What you're looking for is
8:38clients where you can look at them and
8:40say a single client to them is worth
8:42thousands of dollars, ideally tens of
8:44thousands of [music] dollars. Think
8:45agencies, enterprise SaaS, consultants,
8:48recruiting agencies, PR agencies. All of
8:50them need an outbound system, [music]
8:52and they know they do. Now, here's what
8:53the AI does. Claude code can now build
8:55the entire lead list for your clients.
8:56It can also build personalized scrapers.
8:59It can clean all of the data. It can
9:00find the right person at [music] each
9:02company to reach out to. It can write
9:03all of the copy, and it can reply to all
9:06of the leads that are coming [music] in.
9:07It can even set up all of the tools and
9:09softwares using all of the CLIs that we
9:11built. [music] We built all of these
9:12tools for managing our own clients. For
9:14example, if my team wants to pull a
9:16[music] list for a recruiting agency,
9:18all we have to do is tell Claude code to
9:20go access Consulty, [music] pull the
9:21list, and write the copy, puts it into
9:23the sequencer, write the AB test, puts
9:25it into the sequencer. All of that is
9:26now done by AI. And we also have skills
9:29and systems so the AI is always
9:30self-improving and getting better and
9:32better. And the best part about this
9:33when it comes to AI enabling your team
9:36is a lot of it is pretty [music]
9:37cookie-cutter. The only thing that
9:38really changes is your clients and the
9:39offer, but the process is the same. The
9:41thing you're building is essentially the
9:43same. Versus an AI automation agency,
9:45you could be building anything. [music]
9:46With cold email outreach systems, you're
9:48essentially building the same thing with
9:50different copy and different list
9:51parameters, but everything else is
9:52pretty constant. You can also integrate
9:54this into LinkedIn outreach, Instagram
9:56outreach to add a lot more value. You
9:57can do voicemail drops with custom
9:59voicemails. There's all kinds of really
10:01cool stuff that you can do here,
10:02including CRM build-outs, integrated
10:04with your cold email systems. Lots of
10:06ways to charge a lot more money. Again,
10:07if you're interested in going deep on
10:09cold email agencies and AI, I've got
10:11videos for that. So, let's talk about
10:13the metrics here. What you should charge
10:15for a lead [music] generation agency. A
10:16lot of people come into my communities
10:18asking, "Do I charge per lead? Do I
10:20charge per sale? How exactly do I price
10:22this thing?" And here's my usual answer.
10:25If you're confident enough to charge per
10:26sale or per call, do that. But for most
10:28people who are just getting started,
10:30[music] do not do that. You don't
10:31control their sales team. If they can't
10:33close, you don't get paid. You usually
10:35don't control their follow-ups, so you
10:36can't control how many people are
10:37getting set on the calendar. Pay per
10:38meeting sounds great, and it's pretty
10:40easy to sell, but you take all the risk
10:42while you're still learning. And chances
10:43are you're not going to get very good
10:44results for clients when you're just
10:46getting started. [music] You need to
10:47build up your skill set first. So, what
10:48I do is I would start with a setup fee
10:50and a monthly retainer. And this is the
10:51model most clients actually really like,
10:53because they know most of the work goes
10:55into the upfront [music] build, getting
10:57it all set up and working, and then a
10:59smaller monthly retainer. So, every
11:01month they pay you a much smaller fee
11:02just to keep it running, do some basic
11:04optimizations, is actually the model
11:05that we use at our company. We charge
11:07about $10,000 for me and my team, me
11:09personally, to come in and build a
11:11system for them that actually works and
11:13gets results. We [music] don't stop
11:14until it does. Once it is getting
11:16results, it's a really easy sell to them
11:18to say, "Hey, let us manage [music] this
11:19system for you. Pay us this small amount
11:21every month. We'll keep reporting. We'll
11:23keep adding leads. We'll keep doing
11:24tests. We'll keep replying to your leads
11:26for you." So, now you have a really good
11:27retention offer that makes a lot of
11:28sense. [music] But it all depends on you
11:30actually being good at this. And if you
11:32want to get good at this, there's no
11:34better place than our sponsor, Lead Gen
11:36Insiders program. For a [music] one-time
11:38fee, you get lifetime access to me, to
11:40my team, and we do a lot of this stuff
11:42for you, including the infrastructure
11:43setup, the copywriting, and you can
11:44white-label a lot of our stuff if you're
11:46trying to build a lead generation
11:47agency. Now, once you've proven that you
11:49can book meetings, you can add a bonus
11:51per meeting on top. And there's a lot of
11:52stuff like the stuff I mentioned, adding
11:54LinkedIn, adding voicemail drops, that
11:56you can do to add value, make more
11:58money. So, why is it this number one? A
12:00few reasons. The first, [music] you're
12:01judged on a number every single month,
12:04meetings booked. And on a slow month,
12:05the client starts asking questions, and
12:07it can be tougher to [music] retain,
12:08especially if you don't get them results
12:10quickly, which is hard to do, which
12:11leads me to the second point. It can be
12:13slow to start. Brand new cold email
12:15infrastructure takes weeks to warm up,
12:17and then you enter what I call an
12:18optimization [music] phase, where you're
12:19testing a bunch of stuff, and it's not a
12:21fully developed system. That's weeks,
12:23sometimes months of work before they
12:25start actually generating meetings,
12:26which can make it a tougher sell, and it
12:28can also make it tougher to retain. And
12:30then third, there's a lot of risk here
12:32that you don't control. [music]
12:32Deliverability changes, the client's
12:34list goes stale, their sales team
12:36doesn't follow up, their offer just
12:38sucks, and it can be really hard to
12:39generate [music] leads for them. That
12:40all lands on you. So, how do you get
12:42your first three clients? First, run the
12:44system and practice on yourself. [music]
12:46Send a campaign for your own Lead Gen
12:48agency to a tight list of companies in a
12:50single niche. [music] You need to be the
12:52cold outreach system for recruiting
12:54agencies, for PR agencies. It'll make it
12:56much easier for you to close. And if you
12:58can close, not only are you going to
12:59build up your skill set at building cold
13:01outreach systems, writing copy, building
13:03lists, but while you're practicing,
13:04those meetings are going to be your
13:05first sales. And what you're going to do
13:07is you're going to say, "You know what,
13:08I'm relatively new to this. I want to do
13:09this for this low entry-level price, but
13:12I want to make you a case study. So, I'm
13:13going to work extra hard to get a case
13:15study [music] and testimonial out of
13:16you." You're going to find people to
13:17give you a shot. And this is actually
13:18the model that I would use regardless of
13:20what agency you choose. Tell them you're
13:21going to do it at cost, and you want to
13:23make them a case study, and it's going
13:24to make them feel special, like they're
13:26[music] getting specialized attention.
13:27Now, don't get me wrong here. Lead gen
13:29is an awesome business. If you're good
13:31at sales, you like numbers, you should
13:32[music] pick this and you should pick it
13:33today. But, it can be a struggle and
13:35it's also hyper saturated. So, you have
13:37to be ready to be better than everybody
13:39else. But, it has never been easier to
13:41use AI, especially with [music] our
13:42trainings and skills, to let AI do the
13:45heavy lifting for you. You don't need to
13:46be as good as you used to be, because
13:48now it can build the list, it can write
13:49the copy, it can do the strategy, and it
13:51can completely run on autopilot. And you
13:53can manage a pretty massive client list
13:55with only a few people on your team,
13:57potentially none, depending on how good
13:59AI gets over the next year. All right,
14:00it's getting hot, so I'm going to take
14:01this thing off before we continue. All
14:03right, so let's go into the scorecard.
14:04How do we do on lead gen agency? Easy to
14:06sell, three. Everybody [music] wants
14:08more meetings, but they've all been
14:09burned by some other lead gen agency or
14:11vendor in the past and this [music] is
14:13probably the number one objection you're
14:14going to get. The first thing that lead
14:16generation agencies or people in my
14:18communities who learn cold email want to
14:20sell is cold email. [music] And because
14:22it's the first thing they want to sell
14:23and the first thing they sell, they're
14:24usually bad at it and they're usually
14:26doing a ton of outreach. So, what you
14:27should [music] expect to hear from your
14:29clients is, "I worked with X, Y, and Z
14:31and it sucked. It didn't work. Cold
14:33email doesn't work for me. I've tried it
14:34before, it sucked." [music] So, just
14:35expect that and be ready to get past
14:37those objections. Question number two,
14:39how much does the AI do? I'm going to
14:40give it a four. AI now does a lot, but
14:43when it comes to strategy and
14:45copywriting and creativity, not quite
14:47there yet. That's why I'm still involved
14:48in all of our high ticket build-outs.
14:50You still need somebody driving
14:51strategy. [music] Speed to first dollar,
14:53I'm going to give it a two because of
14:55the warm-up phase for the most part.
14:56[music] Window for opportunity, three.
14:58Still open, still steady, and actually
15:01[music] there's probably going to be
15:02less people doing it now, so it's
15:03probably a bigger window of opportunity
15:05than like an AI agency, but it's still
15:07extremely saturated, so be ready to be
15:09really good. So, for lead gen agency,
15:10I'm going to give it a 12 out of 20.
15:12Now, the reason this one landed on
15:13number one is because the score. It
15:15beats out the other two on all of the
15:17questions and it's not an agency that
15:18I'm a part of. But, if I was to start an
15:20agency [music] tomorrow, it would be
15:21this type of agency. Now, before we get
15:23into number one, I want to share a quick
15:24note from Mas Bossert, me. I have two
15:27communities, AI Automation Insider and
15:29Lead Gen Insider. So, if you want to get
15:30better at those two skills, they're
15:32completely free, they're going to be
15:33linked down below. I share all of my
15:35Claude skills, all of my GitHub repos,
15:37and a ton of resources to help you get
15:39ahead, including Consulti AI. So, I
15:41encourage you to go and join those
15:42communities. And if you're getting value
15:44out of this video or you're enjoying the
15:45channel at all, I would appreciate you
15:47liking this video and leaving a comment
15:49letting me know your thoughts on this.
15:50I'd love to have a discussion and see
15:51what agency you are most excited about.
15:53Now, with that being said, let's talk
15:55about number one on the [music] list.
15:57Number one is an AI content agency. Now,
16:00here's the business. A lot of companies
16:02already record something. They record
16:04podcasts, webinars, weekly videos. Then
16:06it just sits there. Nobody clips it.
16:08Maybe they run [music] ads with videos,
16:09maybe they don't, maybe they're doing
16:10organic social, maybe they're not. Now,
16:12before you jump ahead and say, "Jay,
16:14that's oversaturated." I know what
16:15you're [music] thinking. Pause for a
16:16second because what I want to sell is
16:18probably not the thing you're assuming I
16:20want to sell. What I would like to sell
16:22as part of my agency is going to be
16:23something very different than anyone
16:25else running a content agency is
16:27currently pushing. And the offer [music]
16:28and framing is everything. So, as a
16:30content creator myself and an agency
16:32owner, I have a lot of experience with
16:34content and I'm [music] at the top top
16:36level of using AI compared to the people
16:38that I know. And the AI systems that
16:40I've built for myself for across all of
16:42my content workflows, each individually
16:44could be its own agency offer. So, I
16:46want to share a couple of those things
16:47and give you some ideas for how you
16:49[music] could potentially structure an
16:50AI content agency. You could have came
16:52to me 6 months ago before I had [music]
16:54built this myself and the whole content
16:56process is a nightmare. I have to ideate
16:58myself, [music] I have to script myself,
17:00I have to film myself, I have to upload
17:02it, I have to hand it off to my video
17:04editors with instructions. I need
17:05[music] to stay on top of them before so
17:07they can actually edit the video
17:08correctly, give them good feedback. Then
17:10once it's done, it needs to be reviewed
17:12and passed off to my girlfriend who
17:14posts on social media for me with all of
17:16the captions and everything already
17:18ready for her, it's so many steps. So
17:20many steps in a workflow in a pipeline
17:21that can get screwed up. Now with AI,
17:24we've come in and we've optimized
17:26[music] each of those steps. So you can
17:27come into any company who creates
17:29content, whether they're doing it on
17:30their own with like a founder-led
17:32content like this is, or even come into
17:34an agency and create AI-generated
17:36content for them [music] using something
17:37like Higgsfield, which is getting
17:38insanely good. So the first is workflow,
17:41fixing somebody's content workflow,
17:43optimizing it, managing it. The second
17:45thing, AI-generated content using
17:47Higgsfield. I'm going to show you some
17:48[music] some really cool stuff in a
17:49second. And then the third thing that
17:51you can do is editing and posting. All
17:53of that can be automated now with AI
17:54[music] with insane accuracy, and you
17:56can manage a ton of clients with these
17:59AI systems to do all of the content for
18:01them that used to require a massive
18:03team, and you can do it all now
18:04completely automated. You can take one
18:06video, turn it into content that goes
18:08out every day on short clips, captions,
18:10thumbnails, carousels, even ad creative.
18:12Pretty much all of the content that's
18:13going out from our channel right now has
18:15[music] AI touching it in some way. All
18:17of our thumbnails are generated by AI.
18:19All of our captions are AI. Our
18:20descriptions are AI. Our shorts are
18:22edited with AI. Our carousels, even our
18:24ad creative, is all generated with AI.
18:26Six months ago, it was not [music]
18:28there. It was completely crap. The
18:30ChatGPT image generator couldn't do
18:31anything. There was no AI video editing.
18:34Now AI edits most of our short videos.
18:36And my video editing team is using it
18:38[music] a lot. Higgsfield used to suck.
18:40AI video generation used to not be that
18:42good. Now I don't want to spend this
18:43video [music] talking about AI video
18:44generation. But I do want to say, we
18:46paid someone thousands of dollars to
18:47make us an AI-generated ad, and it
18:49crushed. And I was like, I could do this
18:51myself. So we figured out how to script,
18:53how to use Higgsfield correctly, and now
18:55we can print ads that convert and
18:57[music] make us money. Right now, most
18:59content agencies are just doing one
19:01thing. They're helping with ideas,
19:03editing, [music] posting. All of that is
19:05the easiest thing in the world for AI
19:07now to do. This is our social media app.
19:09This is just internal. If you guys want
19:11to copy this app, you can. You just have
19:13to join our AI automation insiders and
19:15now you can actually install [music]
19:16this whole thing for yourself. We're
19:17you're scraping your competitors. You're
19:19turning their top performing outlier
19:21scripts into ideas [music] that you can
19:23run. You can make carousels, thumbnails
19:25here and you can give the access to your
19:27clients to this if they're content
19:29creators to help monitor their
19:30competitors and keep track of their ad
19:32creatives and do pretty much whatever
19:34you want. Also replies [music] to all of
19:36our comments and stuff. It's a very cool
19:37app. I just wanted to show you this cuz
19:38this is a software component that you
19:40can lump [music] in to your offer. Most
19:42content agencies right now human
19:44editing, their posting, scheduling,
19:45they're using AI to generate scripts,
19:47>> [music]
19:47>> which is a huge opportunity for you to
19:49come in and do it a thousand times
19:50better. With that being said, there's
19:51really three reasons why this [music]
19:53wins. Reason number one is AI has cut
19:56the cost here more than just about
19:58anywhere else. Think about what this
19:59[music] used to need. Editors,
20:01designers, thumbnail designers,
20:04copywriters. [music] Content agencies
20:05used to mean an entire team. Now here's
20:08a real example from my own channel. I
20:09used to pay thumbnail designers $50 a
20:11thumbnail. That ended up being thousands
20:13of dollars [music] per month. Now
20:14literally my Claude code skill makes
20:16them for about a $1.50 each [music]
20:18after making a ton of variations and
20:20choosing the winner. For shorts, I
20:21literally just drop a folder of raw
20:23shorts into my [music] local folder on
20:25my desktop and then my content workflow
20:27literally backs it up, puts it in
20:28Dropbox, [music] goes through it, adds
20:30captions, edits it and then hands it off
20:32to Notion for my team to post it. The
20:34editing is incredibly advanced. It knows
20:36the best [music] takes. It cuts the
20:37restarts and dead air, adds music,
20:39levels the audio, does captions, [music]
20:41does motion graphics and animations,
20:43everything. Now I promise you if you
20:44talk to any creator, one problem you
20:46know that they have is their creative
20:48library. Where the heck is everything
20:49stored? How do they see [music]
20:50everything? That was a huge problem for
20:52us with our ad creative and this is our
20:54new creative library. It's got over
20:553,000 of our ads, creatives all in one
20:58place. They're sorted. They're easy for
21:00me to look through, dispose of, assign
21:01them to offers so that we can easily
21:03launch them as new [music] ads. So if
21:04you do this, what still needs you, which
21:06part? And that's really the taste. The
21:08agents do a lot of the work, but a
21:10person should still look at every piece
21:11before it goes out. And that's probably
21:13got to be you or someone from your team
21:15to do the final review. [music] And
21:16that's really the job, keeping all of
21:17this running, keep improving the skills
21:19and the workflows. [music] And it's why
21:21the clients are going to keep paying you
21:22instead of trying to buy and configure
21:23the tools, cuz those tools don't exist
21:26yet. This is not [music] accessible to
21:27clients yet. This is only accessible to
21:30those of you that take the time to
21:31configure the skills, [music] build the
21:33tools, and build the workflows. Second
21:34reason I love this, it's the easiest of
21:36the three to sell. Every business owner
21:37already knows they need to make more
21:39content. [music] It is probably the
21:40number one marketing strategy going into
21:422027. You will not have to convince them
21:44that [music] content matters. I promise
21:46you they feel guilty about it every
21:47week. And you don't have to explain any
21:49tech. There's nothing for them to
21:50understand. You just have to show them
21:52the result. So, here's the move. Before
21:54you ever get on a call, you take their
21:55latest video, make a couple of clips,
21:57you edit it, and get it ready for them
21:59to post. You can also turn them into an
22:01AI video if maybe they don't have a
22:02short or a long form video to for you to
22:04edit. It's going to blow their mind if
22:06they're not already familiar with
22:07generative video. Not only do they know
22:09that they need content, but if they
22:11refuse to be [music] the content
22:12creator, you can create video content
22:15for them for the first time, all
22:17automated, all using generative AI
22:19models that make incredibly good video
22:21with their [music] face, their voice, if
22:22they even want. If not, you can create a
22:24spokesperson for them, make UGC. The
22:26possibilities now are unlimited. And
22:28comparing that to the other two, with
22:29automation, you're spending most of your
22:31[music] time explaining and convincing.
22:33With lead gen, you're trying to get them
22:34to trust do they ever see a meeting on
22:36their calendar. With content, [music]
22:38they can see the result before they even
22:39paid you a dollar. But the most
22:41important reason, the main reason I
22:42think this is awesome is the window of
22:44opportunity. [music]
22:44AI content just got good. It got really
22:46good, really fast. It got good at
22:48editing and it got good at generating
22:50video using generative AI models. Now,
22:52most business owners have no idea. They
22:54either don't know that it can now do
22:56this [music] or they've seen that it can
22:57do this and don't know how to leverage
22:58it for themselves yet. And I I most of
23:00them are not using it. They still think
23:02making content means having a
23:04videographer and sitting down and
23:05scripting and writing content yourself,
23:07paying [music] lots of editors, having
23:09someone do all of the content scheduling
23:11for you. They don't realize that this
23:12can now be fully automated, and they're
23:14going to be happy paying you thousands
23:15[music] of dollars per month for this.
23:17So, right now there's a huge gap between
23:18what this is going to cost you to run
23:20and to make and what a business is going
23:22to happily pay you for. Now, that gap is
23:24currently as wide as it's going ever
23:25[music] going to be. The people watching
23:27this video right now who are deciding to
23:28start an AI content agency are going to
23:30make it more competitive. I'm going to
23:32be straight with you. It's not going to
23:33stay this huge opportunity. [music] As
23:35the tools get easier and more
23:37user-friendly, more owners are going to
23:38learn how to do it themselves. Now,
23:40whether that's 2 years, 5 years, I don't
23:42know, and nobody does. That's exactly
23:44why you need to start yesterday, but the
23:46second best time is starting today. And
23:47it's why you build the relationships
23:49with your client, [music] not just the
23:50outputs. Clients stay because the person
23:52knows their voice. They understand their
23:54preferences. They get it right every
23:55week. They don't [music] stay for the
23:56software. Now, and I know someone in the
23:58comments is going to say clipping is a
24:00treadmill, and it is. If you do every
24:02piece by hand or you're going through
24:03this without AI, then you're going to
24:05struggle. [music] So, here's the offer.
24:06So, you're not going to offer clipping.
24:07You're not going to offer editing or
24:09ideas like every other content agency.
24:11You're going to come in and figure out,
24:12[music] is this person already creating
24:14content? If so, you build your offer
24:16around that. If they're not creating
24:17content, then don't try and get them to.
24:19You're going to offer to make content
24:21for them without them needing [music] to
24:22be involved. And if they are making
24:24content, you can help them with the
24:25workflow, the editing, the publishing,
24:27and everything in between, potentially
24:29even including the AI video generation.
24:31And now you can have an entire content
24:33team of AI agents, the thumbnail
24:35designers, the editors, the ideas and
24:37scripters, the Higgs field agent. You
24:39can offer so many things and so much
24:41value to a wide variety of customers.
24:44Everybody needs content. Now, you're
24:45probably asking, can one person really
24:47run this? And the answer is yes.
24:48Nowadays, yes. Because the only part
24:50that needs you is literally the review.
24:52And when you hit your limit, you don't
24:53hire a team. You hire one editor to help
24:56you review. Now, you might be asking, do
24:57you need a bunch of money or a super
24:59powerful computer to do all of this?
25:00Your client is going to cover all of
25:02your cloud computing and AI costs within
25:04a single client. Now, you might be
25:05asking, who buys this? Who should you
25:06sell to? And the answer is [music]
25:08really anyone who can use video to
25:10improve their marketing. And that is so
25:12many companies. The question for you is,
25:14are they founder-led filming videos
25:16already themselves or not yet, but
25:17probably know they need to be using
25:19video? The offer is going to change
25:20slightly based on that question. Now, as
25:22for [music] what to charge, that's
25:23probably going to depend on the output
25:25of content that you're doing and whether
25:26they're making the content or you're
25:28generating it with AI. [music] Now,
25:30unfortunately, it can be quite expensive
25:32for you to use Cloud Code to edit videos
25:34or to use C Dance 2.5 to generate
25:36videos. You want to make sure you've got
25:38some good margins there. But, I would
25:39happily pay a content agency [music] $4
25:41to $5,000 per month if the output was
25:43sufficient and if it was actually going
25:45live. [music] So, what I encourage you
25:46to do is not just guarantee a certain
25:48amount of output, also guarantee that
25:50that output actually goes live, that it
25:52gets posted, that it gets ran as an ad.
25:54And that's going to offer a ton of
25:55additional value that nobody else is
25:57offering. Now, my favorite part about
25:58this offer is the way to get clients.
26:00[music] The lead magnets that you can do
26:01are just unbelievable. If they're
26:02already making content, you can
26:04literally give them a page that looks
26:06like this with all of their competitors
26:08already scraped, with all of the ideas
26:10laid out for them perfectly. Or, you can
26:12edit one of their unedited videos and
26:13show them just how much better it is
26:15than their current editors. You can make
26:17[music] them a new thumbnail. You can go
26:18to their Instagram page and see if
26:20they're doing short-form thumbnails. If
26:21they're not, offer to do that as a
26:23front-end offer. [music] And if they're
26:24not making video content, but they need
26:26to be, make them an AI-generated video
26:28content. Show them what you can do.
26:30Actually have a good skill and workflow
26:32to put together a really good ad script
26:34that you can turn into an AI-generated
26:35video and build that for them or offer
26:37[music] to. That's it. There's no crazy
26:39pitch deck. The work is the pitch. And
26:41when they say yes, be sure to get it in
26:42writing. I learned [music] this one the
26:44expensive way over a long time. Every
26:46client needs to sign a contract for your
26:47agency. And it should say a couple of
26:49things here as a content agency. Exactly
26:51how many pieces per month, how many
26:52rounds of revisions. This is a very
26:54subjective service. [music]
26:55So, if you have somebody who's
26:56constantly going back and fighting you
26:58on revisions, they need to get charged
26:59more. And the term, 3 months then month
27:02to month. Whatever that term is, just
27:03make sure that they give you at least 3
27:05months [music] and then you're not
27:06they're not staying for just 1 month at
27:08a time. So, it becomes harder to do a
27:09good job for them. All right, with all
27:10that being said, let's talk about the
27:12scorecard. Easy to sell, five. I think
27:14it's a super [music] easy one to sell.
27:15They see it before they pay and everyone
27:17already knows they need content. How
27:19much the AI can do here, five. [music]
27:21AI can now do pretty much every step
27:23with just a little bit of human review.
27:25Speed to first dollar, four. You can
27:27send [music] a sample tomorrow, but they
27:28would still have to say yes. And
27:29finally, the window of opportunity. I'm
27:31also going to give that a four. I think
27:32it's much bigger than the other ones
27:34because nobody [music] is doing this
27:35right now and there's a huge opportunity
27:38where this stuff got really good. The AI
27:39models got really good. The tools aren't
27:41haven't quite caught [music] up yet
27:42where it makes it really user-friendly.
27:44There's a huge arbitrage opportunity for
27:46those wanting to go into this. In total,
27:48it's 18 out of 20, which makes it number
27:50one. Now, whichever one you pick, here's
27:51a couple of tips that could kill your
27:54one-person agency. Mistake number one,
27:56trying to offer everything. [music]
27:57Content plus ads plus website design
27:59plus automation. You want to offer one
28:01service and hopefully in one niche. Say
28:03it in one sentence or don't say it at
28:04all. Mistake number two, underpricing. I
28:07read this comment on one of Hermosi's
28:09business videos that had over 3,000
28:11likes on it. There was a guy whose wife
28:13taught guitar lessons [music] for 30
28:14bucks. Someone asked for an in-person
28:16lesson and he told her to charge 75 and
28:18she said, "No one would pay that." This
28:20is just [music] not true. You need to
28:22charge more than what feels comfortable.
28:24And hopefully, your services are good
28:25enough to justify it. Mistake number
28:27three is what I like to call 20 bosses.
28:29What this means is that when you're an
28:30agency and you have 20 clients, it feels
28:33like you're working for 20 [music]
28:34different bosses and you've built
28:35yourself an entirely new job. And the
28:37fix for this is having a fixed offer.
28:38This is what we do and how we do it. We
28:40don't deviate from this. And what this
28:42means is fewer clients paying more.
28:44Mistake number four, building tools
28:46instead of selling. It's fun [music] to
28:47tinker, but it doesn't pay. Spend your
28:49first 30 days mostly on doing outreach,
28:51not on building crazy software
28:53applications for your clients, cuz
28:54that's going to be a waste of your time.
28:56Now, the real talk. I know I'm making
28:57this sound easy to do. Just do this and
28:59you'll be successful.
29:01>> [music]
29:01>> Not really. Each of these things
29:02requires expertise, it requires
29:04training, and it requires nuance for
29:06each of the little items of starting one
29:07of these businesses. How to market,
29:08[music] how to do outreach, how to
29:10formulate the offer, and then how to
29:11actually execute the offer in the
29:13example of an AI content agency. Each of
29:15those little skills that AI can now do,
29:17editing videos, generating ideas,
29:19generating thumbnails, [music]
29:20are dialed-in skills that I've worked on
29:22for my own companies over the course of
29:24the last 6 months. So, a quick note from
29:26our sponsor here. If you want all of
29:27those skills, including the exact
29:29software and code for this application
29:32that you can share with your clients,
29:33it's all available inside of my AI
29:35Automation Insiders, including all of
29:36our AI systems and skills. We literally
29:39give you our YouTube Pro Creator system,
29:41our Carousel [music] Engine, the School
29:42CLI, our AI Video Director, and a ton of
29:45other skills that you can immediately
29:47start using, not just for yourself or
29:49for your agency, but for your clients.
29:51Here's just some of the skills that are
29:52available for you once you join. So, not
29:54only will you learn AI and AI automation
29:56by joining the AI Automation Insiders,
29:58but you're also going to learn how to
29:59automate every department of your
30:00company, including the content side.
30:02Anything that I built for myself or for
30:04my own company is yours. We give it to
30:05you. So, the link is going to be down
30:07below, and there's a great free version
30:08where you can get started, learn as much
30:10of the free materials I can teach you,
30:11and start downloading all of our free
30:13resources. So, my call to action to you
30:15here is pick one of the three. Pick one
30:17niche and start doing some outreach this
30:19week. Do not wait, cuz if you wait till
30:21the end of 2027, it will be too late. I
30:23hope this style of video is helpful for
30:25you. I usually like to get very granular
30:26and strategic, so if you like me
30:28stepping back and talking mostly to
30:29beginners, let me know in the comments
30:31and I'll do more like this. And I'll see
30:32you in the next video. Thank you for
30:34supporting.

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