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The $25 Billion Man: "The Brotherhood's Ancient Secrets Revealed" | Manifest Your Dream Life In 2026 — Transcript

by Omar Elattar · 26,979 words · 4,348 segments · language en · Watch on YouTube

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0:00I've generated billions and billions of
0:01dollars. You know, it's estimated in
0:03today's dollars somewhere around 25
0:05billion around the world. A lot of
0:06people today know me as
0:08>> Superstar, TV king, author
0:09>> Infomercial king
0:10>> Marketing genius
0:11>> And all that stuff, but then being
0:12stripped away of that, sentenced to 10
0:14years, ended up serving about 2
0:15>> TV pitchman Kevin Trudeau will spend the
0:17next 10 years behind bars.
0:19>> I'd served 8 and 1/2 years without
0:22committing a crime.
0:23>> What is that like?
0:23>> When I went to prison, I looked at it
0:25like J.D. Rockefeller did. Every
0:27adversity that you face, within it is a
0:30treasure chest. The universe does not do
0:33things to us. It does things for us. It
0:37is a gift from God.
0:39>> Kevin Trudeau is a world-renowned
0:40entrepreneur, number one New York Times
0:42best-selling author, and one of the most
0:43controversial truth-tellers of our time.
0:45You want to put me in jail? Let's go to
0:47court, baby.
0:48>> He's a former insider in the elite
0:50secret society known as the brotherhood.
0:52>> And his book, Your Wish Is Your Command,
0:54has remained one of his
0:55most-talked-about works.
0:56>> Exploring the power of the subconscious
0:58mind and personal transformation.
1:00>> How did you get into the brotherhood or
1:01the secret society?
1:02>> From the time I was born, I had the
1:04ability to see energy. Years later, this
1:06fellow walks in, an older guy, gray
1:08hair, and he goes, "You can see what's
1:10in the corner of the room, can't you?"
1:11And I said, "Yeah, I can see that." He
1:12goes, "Yeah, so can I." He says, "I can
1:14teach you how to control." I says, "I'm
1:16I'm ready." He was training me of how to
1:18use my mind. I was given the entire
1:19puzzle of total success in life. And
1:21then I made several million dollars
1:23before I was 18. So many people just had
1:25it coming to me saying, "Teach us." And
1:27I would teach them a system that I
1:29learned in the brotherhood, the 40-point
1:31algorithm for success.
1:33>> What's the most shocking thing you ever
1:34experienced in the brotherhood or the
1:35secret society?
1:39>> Hi, I'm Kevin Trudeau, and I went from
1:41absolute zero to over 25 billion dollars
1:44in sales, and now helping people all
1:46over the world improve the quality of
1:48their life and their standard of living.
1:50And I'm one of the passionate few.
1:59>> Thank you so much for being on the show
2:00today, Kevin.
2:01>> It's my pleasure, glad to be here.
2:02>> Absolutely. So, a lot of people may know
2:05your story, a lot of people may not. You
2:07know, you've had some tremendous success
2:09early on. You recently
2:11became a free man in the last couple
2:13years and you're sharing principles to
2:15help people live their dreams, right?
2:16You obviously have the new book, Your
2:17Wishes Your Command. But before you
2:19became the Kevin Trudeau that the world
2:21over knows, take me back. Where did
2:23young Kevin grow up and how did the ball
2:25start start getting rolling for you as a
2:26kid early on?
2:27>> of people today know me as either the
2:29infomercial king because back in the
2:31'90s I was known as the infomercial
2:33king, America's marketing guru,
2:35marketing genius and all that stuff. Or
2:37an entrepreneur. In Europe, most people
2:39know me as the founder of the Golf
2:40Channel,
2:41Shop America, which was a TV shopping
2:43channel. We beat Home Shopping Network.
2:46We came in second to QVC.
2:48>> Wow.
2:49>> So, we did very, very well there. They
2:50had had a entertainment channel in
2:52Europe as well. In Australia, they
2:54usually knew me as the mining guy cuz I
2:56had mining operations there.
2:58But a lot of people really don't know
2:59the whole story. I mean, yeah, I
3:01generated billions and billions of
3:02dollars.
3:03And I'm not a motivational speaker and
3:05I'm not a success trainer, although
3:08people today know me as that because of
3:10the book Your Wishes Your Command and
3:11some of the other things I've done.
3:13But my business started back in the '70s
3:16when I got into direct mail.
3:17>> Mhm.
3:18>> I My dad was a welder. I grew up in
3:20Lynn, Massachusetts, a blue-collar
3:21community. I never went to college. We
3:23had no money.
3:24And I And we were going through and
3:26driving through this beautiful rich
3:28neighborhood cuz my dad was going to
3:30take me fishing on the shore, right? You
3:31know, cuz we didn't have, you know,
3:33money for a boat or yacht.
3:35So, we're going to go on the shore. And
3:36as we were driving through this rich
3:37neighborhood, I'm looking at all these
3:38big houses.
3:39And you know, my neighborhood was all
3:41these small little tiny houses with one
3:42little bathroom.
3:44No air conditioning.
3:45>> Mhm.
3:45>> And I says, "Hey, Dad." I says, "What do
3:47these people do?" You know, he goes,
3:49"Well, that's the doctor. You know, he's
3:51the lawyer. Uh that guy owns the car
3:54dealership. He owns the dry cleaning
3:56chain.
3:57>> Mhm.
3:57>> He owns a glass company. He owns a real
4:00estate firm. And I kept hearing owns,
4:03owns, owns.
4:05>> Mhm.
4:05>> So, I was like, okay, I don't want to be
4:06a doctor. I don't want to be a lawyer.
4:08And we're going to I don't have money to
4:09go go to college and I'm not that smart.
4:12But
4:13I have to own a business if I want to
4:15achieve success in life. And so, I
4:17really realized early on that if you
4:19want to become successful, you have to
4:20be your own boss.
4:21>> Mhm.
4:22>> You have to own a business. You have to
4:23have a business of your own.
4:25So, I thought, what can I do? I have no
4:26money. I have I don't know how to run a
4:28business. I have no money. What can I
4:30And I'm I'm, you know, 12 years old, 13
4:32years old.
4:34So, I read a book called Seven Steps to
4:36Freedom, How to Escape the American Rat
4:37Race by a guy named Ben Suarez. And he
4:39talked about I saw an ad in the
4:41newspaper for it, so I bought it.
4:42>> How old were you at the time? Do you
4:43remember?
4:44>> Like 12 or 13. And it was money from my
4:46paper route because I was an
4:48entrepreneur right at the beginning. I
4:49was shoveling snow and raking leaves and
4:52selling newspapers. I had a paper route.
4:54That's how I made some money.
4:56So, I bought this little book. It was a
4:57pretty big big book, actually. And it
4:59talked about going into direct mail, how
5:01to run classified ads or print ads and
5:05get people to either write in for more
5:07information and which you would mail
5:09them a sales letter or they would buy
5:11your product or you rent a mailing list
5:13and then put together a sales letter and
5:14actually mail it out and sell them
5:16something.
5:17>> Mhm.
5:17>> And I thought, well, I could probably
5:18start that small and kind of pyramid the
5:20profits cuz that's what it said to do.
5:22>> Right.
5:23>> And there was another book called The
5:24Lazy Man's Way to a Fortune by Joe
5:26Carbo. And he talked about the same
5:28thing.
5:29So, I started researching this and I and
5:31I just had a knack really early on of
5:34writing. I couldn't speak, by the way.
5:35People don't know that. I have always
5:36tongue-tied.
5:37>> Were you a shy kid early on?
5:38>> I was very shy, very insecure, and I
5:40couldn't speak. I I stuttered terribly
5:44and I turned beat red. So, I was I So,
5:46being able to write and be behind the
5:48scenes was perfect for me.
5:51>> Uh cuz you could express your
5:52personality, your intellectualism.
5:54>> Correct.
5:54>> You could experience You could
5:55experience and explore and express it,
5:57but not have to be the forward face.
5:59>> Correct. Yeah, so I I was always a
6:00behind-the-scenes very shy shy person.
6:03And I And I wasn't doing it really to
6:04make money per se, but I wanted the big
6:07house and and and the cars. But, very
6:09quickly, when I was marketing things, I
6:12was marketing reports on how to fix your
6:13credit and how to get loans and things
6:16of this nature, the letters that I got
6:18from the customers saying, "This saved
6:20my life." You know, this Now, something
6:23instantly shifted. Instead of me running
6:26this business to make some money and to
6:27become successful, I was running the
6:30business to help these people.
6:31>> Mhm.
6:32>> And that was And I And I can tell
6:35entrepreneurs today, when you shift from
6:37doing your business
6:40and stop trying to make money
6:43and really focus on helping people,
6:45that's when everything's going to
6:47change.
6:47>> How can people make that shift if right
6:49now they might be in a scarcity mindset
6:50or they have bills due Friday or right
6:52they're they're plagued by the overwhelm
6:54of bills today to open up that that
6:56abundance mindset of serving people when
6:58you're trying to survive yourself?
6:59>> Look, you have to always take care of
7:01yourself first and and and make sure
7:03you're stable. So, yes, you you do that
7:06first. But, I'm talking about the
7:07businessman who's out there who's, you
7:10know, trying to make his next million or
7:12trying to make a lot of money and he's
7:13focused on money money money. I want the
7:15Ferrari. I want the private jets. I want
7:17this and you know.
7:18>> Mhm.
7:18>> Okay, yeah, you want to make money and
7:20you're focused on that. The problem is
7:22you're going to go down a slippery
7:23slope, you're going to cut some corners
7:25someplace, you're going to do something
7:27to make more money at the expense of the
7:28customer, and that that is a dangerous
7:31place to be. If a person's just
7:33struggling right now, okay, that's fine.
7:34That's a whole different dynamic. You
7:36need to cut your expenses.
7:38>> Mhm.
7:38>> You know, people always say,
7:40"I'm in debt. I have financial problems.
7:43I Okay, fine. Stop whining and
7:45complaining and start basically looking
7:47at yourself and say,
7:49"I spent money I didn't have. I was
7:52stupid and foolish."
7:54Nobody wants to take that
7:55responsibility. But I have credit card
7:57debt. That means you spent money you
7:59didn't have.
8:01>> Mhm.
8:01>> You were stupid and foolish. Take
8:03responsibility. And if they take
8:05responsibility first, from that point of
8:08self-awareness, now you can fix it.
8:11>> I love that you talk about that, too,
8:12because I know early on one of your your
8:14philosophies was how powerful the I am
8:16statement can be. Can you talk a little
8:18bit about that, that identity
8:20that is strengthened or weakened by the
8:23I am concept of how you communicate to
8:25yourself?
8:25>> Yeah, you know, the I am is actually
8:28completely misinterpreted today cuz it
8:29comes back from the Old Testament when
8:31Moses was on the on Mount Sinai and he
8:34was talking to God, you know, the
8:35burning bush. And he says to God, you
8:37know, what do what what do people call
8:38what you know, what's your name?
8:40>> Mhm.
8:41>> And the Bible says, "I am who I am."
8:43Well, that's completely wrong. That's
8:45only in the Christian version. If you
8:46take the original Hebrew, which comes
8:48from Canaanite,
8:49>> Mhm.
8:49>> it's always translated in English in in
8:52in Hebrew in in in the Jewish tradition,
8:54it's always translated, "I will be who I
8:57will be." It's the future tense, which
8:59means it's a moving creation energy. And
9:03that's very critical. So,
9:05>> Why is that critical?
9:06>> It's critical because you are creative
9:09being.
9:11We're here to create, not to attain, but
9:14to create. People think, "I want this, I
9:17want this, I want this." No, you want to
9:19create that. That's really what gives a
9:21person joy, which is why the saying
9:24goes, "The journey is the reward."
9:27Success is a journey, not a destination.
9:29That's where it comes from. If you have
9:31have a children and you go down to the
9:32beach
9:34and your child says, "I want to build
9:36the sandcastle."
9:37He He doesn't say I want to have a sand
9:39castle.
9:40>> Mhm.
9:41>> He says, I want to build one.
9:42>> The process.
9:43>> Right. Oh, you want You want a sand
9:44castle, little Johnny? Okay, I'll tell
9:45you what. You sit here, you sit and
9:47we'll build you one professionally. I
9:49got some engineers over here and we're
9:52going to give you a sand castle. He
9:53cries.
9:54>> Yeah.
9:55>> He's like, "No, I don't want a sand
9:56castle. I want to build one. Even if
9:58it's a a disaster and a mess. It doesn't
10:01matter. The joy of creating is what we
10:03what we want." He wants to paint, even
10:06if it's a disaster. It's the joy of
10:08doing something. So, we're creative
10:10beings. So, I will be who I will be
10:12really as a creating creative essence.
10:14>> Mhm.
10:15>> But, the I am is separate than that.
10:17When When a person speaks, I
10:20am,
10:22whether it's your body, your mind, or
10:24your soul, your the spiritual essence
10:26that you are, whatever you put after
10:29that
10:30is so incredibly powerful because it
10:32creates who you are, your inner
10:35self-image.
10:36So, if you say, "Ah, I am such a loser."
10:39>> Mhm.
10:40>> Oh, cancel, cancel. Say the magic words,
10:43cancel, cancel. You are crucifying
10:45yourself.
10:46>> Mhm.
10:46>> You are setting yourself up to lose.
10:48You're programming yourself for failure.
10:51>> One of my coaches taught me this concept
10:52that your subconscious can't take a
10:54joke.
10:55>> I love that.
10:56>> say, "Ah, I'm not good at that." Or,
10:57"Yeah, I suck at that." Or, "Ah, that
10:58always happens to me." It's like chat
11:00GPT, it doesn't know tone. It just takes
11:01it as an incoming command and identity.
11:04Uh so, I totally agree with that.
11:06>> I I do something at my house uh for very
11:08high-level people within my group. It's
11:10called fly on the wall training. It's
11:11what I had when I was younger. So, I
11:13bring people in, they stay at my
11:14mansion, they live there for 24 hours.
11:18They can't speak. They're totally
11:19silent. They're invisible. They're a fly
11:22on the wall.
11:23And they just watch me and observe and
11:24they can take notes.
11:26And at the end they do a write-up and I
11:28can answer I answer their questions.
11:30But, they observe me, you know, what
11:32time I wake up, how I operate my day,
11:34how I write my to-do list, how I make
11:36phone calls, how I do Zoom meetings, how
11:38I interact with staff or vendors or
11:40whatever, how I give orders, how I
11:42create, and so forth. And if I go
11:44someplace, they help in the in the
11:46Rolls-Royce or one of the other cars I
11:47have, and we we go someplace.
11:50But one of the things that's so common,
11:51cuz I talk to myself all day long,
11:54is everybody says, "I can't believe how
11:56often he gives himself a pep talk."
11:59>> Mhm.
11:59>> You know, I'm constantly saying, "I'm so
12:01good."
12:01>> Mhm.
12:02>> I'm I had a schedule as usual. I'm I'm
12:04so efficient. I have such a good memory.
12:07You know, I was like, "Where's that?"
12:08Oh, I know, it's in that file. I'm
12:10right. I have such a good memory. And
12:12I'm constantly doing that. I'm
12:13constantly saying out loud things that
12:16are programming myself for success.
12:18>> Affirming.
12:19>> And I'm constantly giving myself a pep
12:22talk.
12:22>> Wow.
12:23>> This is what a real professional coach
12:24will do. You screw up on the on on the
12:27field, the first thing he says is he
12:28goes, "Shake it off." Remember that when
12:30we played sports in school?
12:32>> That phrase, "Shake it off." And that
12:34comes from a dog shaking off the water.
12:37>> The dirt, yeah, whatever.
12:38>> Exactly, whatever. He shakes it off. So,
12:41if you screwed up, you can't have that
12:43energy as, "Oh, I made a mistake. Oh, I
12:46made an error." You got to shake it off.
12:49>> Mhm.
12:49>> Because you can't have it on you. It's
12:51an energy that's going to create a
12:53vibration that's going to create more
12:55guck and junk and and failure and
12:57mistakes in your life. You have to shake
12:59it off. So, you have to get all all you
13:01know, get and somebody pat you on the
13:02back and go, "Get them next time."
13:03>> Mhm.
13:04>> You need to get motivated. Well,
13:07we need to motivate ourselves. So, we
13:08need to give ourselves those type of pep
13:10talks as well.
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14:13show.
14:14And you talk about this concept of
14:15feeling good and how important that is.
14:18Um why is that so important for people
14:20to anchor that cuz a lot of people think
14:21about doing stuff, right?
14:23>> Um and you talk about, you know, the A B
14:25A R philosophy, right? Like ask,
14:27believe, act, receive. Um how important
14:30is feeling good in that process and
14:32prioritizing that that sense of self
14:35feeling good, affirming self, and why do
14:36you think so few people do it?
14:38>> Well, it's very interesting because as
14:40we talked about and actually Esther
14:41Hicks in the in the in her books Ask and
14:43It Is Given, The Teachings of Abraham,
14:46talked a lot about feeling good now. And
14:47it goes back to The Magic of Believing
14:50by Claude Bristol and and uh the
14:53Psycho-Cybernetics by Dr. Maxwell Maltz,
14:56the original one in 1959.
14:58Uh
14:59Success Through a Positive Mental
15:00Attitude by W. Clement Stone, who I
15:02knew. He's the guy who got me smoking
15:03cigars, by the way.
15:04>> Oh, wow.
15:05>> Yeah, yeah, yeah.
15:05>> We'll have to have one one day.
15:06>> I was at his house and he and he got
15:08convinced me. Uh but all these people
15:10talk about you have to have a positive
15:12attitude and that's akin to feeling
15:15good.
15:17Yes, you have to have a positive mental
15:19attitude, but it's it's misunderstood
15:21today. So, I want to clarify it, but at
15:22first I want to say this. I was being
15:24interviewed about this about positive
15:26mental attitude and the woman who was
15:28interviewing me was a real nasty person.
15:31And everybody in the in the studio kind
15:33of knew she was real real nasty person.
15:35>> Mhm.
15:36>> And so with a real you know, real nasty
15:38she says, "Oh, I bet you think you can
15:40do anything with a positive attitude."
15:43And I says, "Don't actually you can't do
15:45anything with a positive attitude.
15:47But you can do everything better than if
15:49you have a negative attitude
15:52And everyone cracked up and she cracked.
15:55She goes,
15:57>> Fair play, yeah.
15:58>> You got me. Okay." Um and then then she
16:00was my friend from then on. Because that
16:02because that makes sense, right? You
16:03can't do anything with a with a good
16:05attitude of feeling good, but you can do
16:06everything better. But it's a misnomer
16:09because we we think people grasp that
16:13and go, "Oh, all I have to do is all day
16:15long be in a state of gratitude and
16:17appreciation and thankfulness." And go,
16:19"Thank you. I'm so grateful. I'm so
16:21appreciative. I'm going to look for the
16:22gold in everything and I'm just going to
16:24work on feeling good now and feeling
16:26good now." And nothing's going to
16:27change. You get in your crappy car
16:30that's falling apart and you go, "I'm so
16:31grateful and thank you." Why would the
16:33universe give you a different car?
16:35>> Mhm.
16:35>> Think about that.
16:37You have to do something first. Do you
16:39remember Jim Rohn?
16:40>> Of course, yeah.
16:40>> Jim Rohn, one of the greatest trainers
16:42of success on the planet. Trained Tony
16:44Robbins, actually.
16:46As well as John Grinder and Richard
16:48Bandler I knew very well.
16:49>> Yeah, from NLP
16:50>> And that's right. They created NLP
16:51and I knew Richard very very well.
16:54But John Jim Rohn,
16:56who's the nicest guy in the world,
16:58right? He never cursed on stage or
17:00anything.
17:01He said something which shocked
17:02everybody. He said the most powerful
17:04emotion when it comes to success, it
17:07wasn't manifesting back then. It was the
17:10most powerful emotion you need in order
17:12to attain your goals. It wasn't manifest
17:15your reality. It was attain your goals.
17:17>> Mhm.
17:17>> Is disgust.
17:19>> Mhm. says, "You have to find something
17:21in your life that disgusts you,
17:25that you will not tolerate anymore. And
17:27unless you can get disgusted with
17:29something, unless you find something
17:31that you will not tolerate, you'll never
17:33be motivated to achieve anything."
17:35>> Wow.
17:36>> Now, you don't live there.
17:37You visit there.
17:38>> Mhm.
17:39>> So, you have to find something in your
17:40life like that car or that living
17:42situation or your credit card balances
17:45are too high. You got to find something
17:47that you will not tolerate anymore. You
17:49have to have pain. And only from that
17:52place of contracted energy
17:54can you do the next step in the formula
17:57of attaining your goals, which is
18:00clearly define what you want.
18:02>> Mhm.
18:02>> So, you can't define clearly what you
18:04want with a lot of obsession and power
18:07unless you have something you're
18:08disgusted with that you won't take
18:09anymore.
18:10>> Mhm.
18:10>> You have to know what you don't want,
18:12not just don't want, will not tolerate.
18:14And from there, you can clearly define
18:17what you want.
18:18>> Mhm.
18:18>> That's the only way you can do it and
18:20have that obsession and have that
18:22burning desire as Napoleon Hill said.
18:25Napoleon Hill says, "Define, clearly
18:27define your dream or desire, define your
18:31desire, and
18:33have a burning desire for its
18:36attainment.
18:37>> Mhm.
18:37>> Define your dream, define your goal,
18:40define what you want, and then get a
18:42burning desire for its achievement. You
18:44can't get a burning desire for something
18:46that you don't know what it is. So, it
18:47has to be clearly defined, and you can't
18:50get a burning desire to achieve
18:51something if you don't have a burn right
18:53now in terms of something you will not
18:56tolerate in your life anymore. So, you
18:58have to go through that cycle.
18:59>> So, one must need something to, for lack
19:01of a better expression, run away from
19:02and to run towards.
19:03>> That's exactly correct, because as we
19:05know,
19:06people have talked about this for a long
19:07time. This is not new, that we're
19:09motivated more to avoid pain than to
19:12gain pleasure.
19:13>> Yes.
19:13>> So, what you do here in the formula, and
19:15it's really an algorithm. I learned the
19:1640-point algorithm in terms of how to
19:18manifest your desires or create your
19:21goals or you know, attain your goals.
19:24In that formula, in that algorithm, you
19:26have to do two. You have to activate the
19:29the drive to get away from pain and the
19:33desire to attain pleasure.
19:35>> Mhm.
19:36>> When you have both working at the same
19:37time, this is you're being springboarded
19:40from here and pulled here.
19:43>> Mhm.
19:43>> So, you you get being pushed here and
19:45pulled here. That's when you can really,
19:47really create, manifest, or attain your
19:50goals faster than before.
19:52>> I love that. I love that and we'll dive
19:54into that a little bit. I got a few more
19:55questions on that. But, um I want to
19:57circle back briefly to, you know, early
19:59on in the journey cuz I'm fascinated at
20:01how you you arrived here when you say
20:03you came from such humble beginnings.
20:04You started in direct response.
20:06Um how old were you at the time?
20:08>> In my teens, at like 12 or 12 or 13
20:10years old, I started my first company.
20:12Yeah. It was called Collegiate
20:13Enterprises International and the reason
20:15I called it that is I knew I was never
20:17going to college. So, I said I'm going
20:19to call it Collegiate because that'll
20:21make me feel like a you know, it's a
20:23college thing or some academic thing.
20:25But, I I never went to college. Again, I
20:27you know,
20:28stuttered, virtually almost flunked out
20:30of high school. You know, I wasn't doing
20:32very well.
20:33>> And how much did you end up making in
20:34your teens doing direct response like
20:36>> several million dollars before I was 18
20:38in direct mail.
20:39>> So, you made millions of dollars before
20:40you were 18?
20:41>> Millions of dollars and that's how it
20:42started.
20:43>> What was your first piece? Like, how did
20:45you get your first opportunity to write
20:47your first direct response? Like, what
20:48was step one from zero?
20:50>> I when I read these books, Seven Steps
20:52to Freedom, it gave the basic axioms
20:55>> Uh-huh.
20:55>> of success in business. And it's really
20:57simple. But, let me back up first cuz I
20:59was good at something early on. Before I
21:01did that, I remember my mom, she's from
21:04Italy and she loved to cook. Thank God.
21:07Which means I ate really well growing
21:08up. I had a grandmother from Italy
21:10spoken speaking Italian cooking and my
21:12mother and I'm like we're we're eating
21:13like kings.
21:14>> Were any of them named Maria?
21:15>> Yeah, of course they're named named
21:16Maria. Mari, Mari.
21:19Angli- Anglican Mary. But it was Mari.
21:22Okay.
21:23That's my mother. So,
21:26we're we're cooking and I said, "How
21:27come you don't make cakes and stuff?"
21:29You know, she made like a ricotta
21:31cheesecake and some Italian cookies, but
21:33never these, you know, Americanized
21:35cakes. Well, that wasn't her thing. So,
21:37I said, "Well, I'm going to learn how to
21:38do this." I went down to the library and
21:40I'm looking at cookbooks and they
21:41actually had some pictures and there was
21:43one cookbook I thought was really cool
21:45cuz it had a cake like in the shape of a
21:47butterfly.
21:48>> Mhm.
21:48>> And I thought, "I want to learn how to
21:50do that. That's like magic. How do you
21:51do that?"
21:52>> Mhm.
21:52>> And it was real simple. You took a a
21:54round or square pan and then cut, you
21:57know, cut it into an X and then you flip
21:59them and then you could, you know, put
22:01the frosting on and it had a waterfall.
22:03>> Mhm.
22:03>> So, I thought I'm going to follow the
22:05instructions. I take it home. So, I go
22:07to my mom, "Hey, I need a pan 8 in by 8
22:09in. Do we have one?" Yeah, here. Get you
22:11know, get away from me. Okay. So, I I
22:13need some butter. Yeah, here. You know,
22:15don't bother me anymore. I need some
22:16flour. Go away. I need some eggs. Go go
22:19away. I need a bowl.
22:21I'm getting all this stuff. So, I get
22:23everything lined up. I read read it
22:25start start to finish to make sure I
22:26understand everything.
22:27>> Mhm.
22:28>> And then I go to work. I follow the
22:29instructions. Put the flour in the, you
22:32know, bowl. Then put the baking soda.
22:34Then stir it together to make sure it's
22:37all combined. Then slowly add the liquid
22:40and I'm just following the instructions
22:42to the letter.
22:43>> Mhm.
22:44>> I follow the instructions to the letter.
22:46I cook it. I cut it. I put it together.
22:48I frost it and then I bring it out to
22:50the family. It was a Thursday night.
22:51Never forget it.
22:52>> Mhm.
22:53>> All my relatives come over the house on
22:54a Thursday night for spaghetti and and
22:56all the Italian food. So, the house is
22:58packed with people and I come out so
23:00happy. I got this butterfly cake this
23:02big huge on that's big huge tray, and
23:05everyone is shocked. My mother is
23:07shocked. My aunt is shocked. My uncles
23:10are shocked. My everyone is like, "Oh my
23:12god, you're a genius." And I go, "No, I
23:15just followed the instructions."
23:17>> Mhm.
23:18>> I mean, this was not hard. And my aunt's
23:20like, "I could never do that." I go,
23:22"Can you read English?" "Yes, you can do
23:23this. You just follow the instructions."
23:26Anybody can do this. You just do what
23:28the instructions said to do. So my aunt
23:30says, "I'm going to try it." So I went
23:31over to her house, and she's not
23:32following the instructions.
23:34>> Mhm.
23:34>> She's putting the liquid in first
23:36instead of the I go, "What are you
23:37doing? That's not what it says."
23:39>> Mhm.
23:39>> Of course, it didn't come out right.
23:41Later on, I thought, "This is why people
23:43fail."
23:44>> Mhm.
23:45>> There is a recipe for success.
23:47>> And they try to get creative with it.
23:48>> their own thing. It's like they they
23:50they don't even follow the recipe.
23:52>> Yeah.
23:52>> So
23:53for me it was real simple.
23:55>> Even if they had all the ingredients.
23:56Yeah.
23:56>> They do it wrong. So when I was reading
23:58the book, it said,
24:01"Axiom for business. A, find a need and
24:05fill it."
24:07Right?
24:08>> Right.
24:08>> People sometimes have heard that. Most
24:10young entrepreneurs have never heard
24:12that. I one guy said, "That's the most
24:14profound thing I ever said." I go,
24:16"Well, I didn't invent that. That's been
24:18around forever." "I've never heard it."
24:20I go, "I don't know why."
24:22>> Oh, yeah.
24:22>> Secondly,
24:24tell me if you heard this one.
24:26Build a better mousetrap.
24:27>> Mhm.
24:28>> Do you ever hear that?
24:28>> Yep.
24:29>> Okay, yeah.
24:29>> Kind of.
24:30>> Okay, most people have never heard that.
24:32What that means is you take something
24:34that's already selling very well, which
24:37which which fills a need that people
24:39have. I have mice, I need a mousetrap.
24:41Now you take that and make it better.
24:44That's build a better mousetrap. So
24:47that's how you become successful in
24:48business or pick a product. You find a
24:51need and fill it, or you find something
24:53that's already a huge success and make
24:55it better.
24:56>> Mhm.
24:56>> Do something innovative to it.
24:58Build a better mousetrap. And that's
24:59what I did. So I said, "Fine.
25:01I'm not going to find a need and fill
25:03it. I'm too young. I don't know what
25:04people need. But I can build a better
25:06mousetrap." So I went and said, "What
25:09ads are running in the National
25:10Enquirer?"
25:12And then I my aunt had like National
25:14Enquirers for like 3 years in a row
25:16because she would like stack them up. So
25:18I said, "This is perfect.
25:20If an ad is running
25:22week after week after week for 2 years
25:25it's working.
25:27Right? That makes sense.
25:28So I found a few. I go,
25:31"Those are working."
25:32>> Proof of concept.
25:33>> I write in and I find out what they're
25:35selling and how they're selling it. So I
25:38have their direct mail pieces, I have
25:39their ads, and I go,
25:42"There's a mousetrap.
25:43Let me make it better."
25:46And that's all I did. Their sales letter
25:48was too long.
25:50And their book that they were selling
25:52was 300 pages. And I thought,
25:54"I bet you people would be motivated if
25:56their sales letter was only
25:58a page long
25:59cuz it was quick to read. And if I told
26:02them instead of a 300-page book, if I
26:03said,
26:04"What you're going to buy is one piece
26:06of paper, which will take less than 5
26:08minutes to read, and you'll learn the
26:10secret."
26:11Because one of the things that Ben
26:13Suarez said, "If you sell something,
26:15make sure it's quick and easy."
26:18So that's what I did. I built a better
26:20mousetrap. So I put together
26:22I I I read what was out there, and I I
26:24didn't invent anything. I just kind of
26:25repackaged
26:27a report on how to raise $10,000 in 24
26:31hours,
26:33which was by opening up various bank
26:34accounts and getting overdraft
26:35protection, which nobody knew you could
26:38actually do that.
26:39>> And how old were you at this time?
26:40>> 13. 12, 13.
26:43So I I would mail this out, and and the
26:45orders started flooding in. And this was
26:48cash money and money orders.
26:50>> Mhm. I mean, this was a no credit cards.
26:52I mean, so I would open up the thing and
26:54it'd be $35 in cash or $35 money order.
26:57>> Wow.
26:58>> And I'm sending them one piece of paper.
27:00>> And how did How did you know who how to
27:02mail? How did you know how to get this
27:03to
27:03>> the book in the book Seven Steps to
27:05Freedom and and the other one it
27:06basically gave me the it gave me the
27:08instructions.
27:09>> Yeah, and you followed them to the T.
27:10>> English. And I and and that's why I told
27:13you the story about the cake. I know how
27:15to follow instructions. Because to me
27:17instructions are critical. Follow the
27:20instructions.
27:21>> Yes.
27:22>> Do what it says and do it in the order
27:24it says. There's a reason why they're
27:25there. And if you're not sure, either
27:28ask questions, get clarification,
27:30understand why you're being told to do
27:31that versus you know, Alton Brown used
27:34to have a show on the Food Network and
27:36he would say do this and he goes,
27:37"Here's the reason why."
27:39>> Mhm.
27:39>> Cuz he goes, "If you mash the potatoes
27:41like crazy, it'll release too much of
27:43the starch and then you'll get gummy
27:44potatoes."
27:45>> Mhm.
27:46>> And if you put in hot uh uh hot milk or
27:49hot or
27:50>> Mhm.
27:50>> a cold milk or cold butter, you're going
27:51to get lumps.
27:52>> Mhm.
27:53>> That's why you want to have it at room
27:54temperature. So, not only did he tell
27:56you what to do, but he told you why and
27:58what the consequences were going to be
28:00if you didn't follow his instructions.
28:01>> Mhm.
28:02>> So, I kind of like that. So, that was
28:04how I basically started my business. It
28:06was just following instructions.
28:08>> Wow. And so, by the time you're 18, you
28:10make millions of dollars. You I'm sure
28:11you have a renewed sense of confidence.
28:13What happens next? Where do you go from
28:15there as you transition
28:16>> an organization called the Brotherhood,
28:17which which you can call a secret
28:19society. I had a a a mentor, which we
28:21called my uncle, and he knew about my
28:23stuttering problem and my insecurity and
28:25my shyness. So, he said, "I want you to
28:27read a book."
28:29I said, "Okay." And I was reading books
28:30like The Magic of Thinking Big and uh
28:33the the Power of Positive Thinking and
28:35The Magic of Believing. And I read, of
28:38course, Think and Grow Rich and The Law
28:39of Success in 16 Lessons. And I read
28:42many, many other books as well.
28:43Psycho-Cybernetics.
28:45And he said, "I want you to read this
28:46book." So, he gives me a book by a guy
28:49named Joe Girard.
28:50>> Mhm.
28:51>> How to sell anything to anyone. And it
28:53was about Joe Girard, the greatest
28:55salesman uh
28:56in the car business. And I'm reading
28:58this book going, "I can't do that. I
29:00would have to actually talk to people."
29:03>> Too much work, yeah.
29:04>> I I I'll throw up. I'll pass out. I
29:07can't I can't talk to somebody and
29:08heaven forbid they said no, they don't
29:09want to buy, cuz then I'll kill myself.
29:12You know, go in the back and I'll put a
29:13gun to my head. I said I
29:15So, I read this.
29:17Told my uncle, I said, "Thank you for
29:19the book, but how does that apply to
29:21me?"
29:22And he says, "Don't you think you need
29:24to do that?" I go, "I can't do that, you
29:27know."
29:27>> Yeah.
29:28>> And he says, "Well,
29:30why don't you make believe you could?"
29:32>> Mhm.
29:32>> I'll never forget that.
29:33>> Wow.
29:34>> why don't you just make believe you
29:35could?
29:36Why don't you just like put on an act
29:38like you're an actor and be a person who
29:39could do that?
29:42>> Act as if.
29:42>> Yeah. And I thought
29:44>> Mhm.
29:45>> Because no one knows you.
29:47If you go to a dealership where they're
29:48looking for a job, nobody knows who you
29:50are. Nobody knows you stutter. Nobody
29:51knows that you're shy. So, why don't you
29:53just put on an act of some other guy,
29:55like some crazy cocky salesman?
29:56>> Mhm.
29:57>> And act like that. See what happens.
29:59Do you think I should? He goes, "Well, I
30:01didn't give you the book for no reason."
30:03And I said, "Okay."
30:04Then
30:05the universe works perfect, man. Sunday,
30:07the next Sunday I open up the paper,
30:09there's an ad in there
30:11at uh the Pontic Lincoln uh no, Peterson
30:14Lincoln Mercury in Peabody,
30:16Massachusetts. Salesman
30:18>> Mhm.
30:19>> needed.
30:20Experience only need apply.
30:22>> Yes.
30:23>> Okay. So, I go.
30:25I'm in a suit and tie. Petersaurus was
30:27the sales manager.
30:29I said, "I'm here for the job." Sure,
30:30fill out this application. I fill it
30:31out. Course, I don't fill out anything
30:32cuz it says, "You know, where'd you work
30:34before?" It's all blank.
30:35>> Right.
30:36>> I lie about my age.
30:37>> How How old were you actually?
30:38>> I was 17.
30:39>> Yeah.
30:39>> So, I handed it and he brings me into
30:41the office and he looks at the
30:43application for the first time and he's
30:44going
30:45Where have you sold cars before? I said
30:48I've never sold any cars before in my
30:49life.
30:50And he goes the ad said experienced only
30:53need apply.
30:54>> Mhm.
30:54>> I go yeah, I know but I was thinking
30:56about that and I thought if a guy was
30:57experienced and he was so good what
31:00would he be doing here looking for a
31:01job?
31:01>> Mhm.
31:02>> And Peter goes well maybe he had
31:04problems at the other dealership or
31:05something. I go do you want somebody
31:07with problems?
31:09I go look I'm a blank slate. You can
31:12teach me I I don't have to be untrained.
31:14You can train me exactly the way you
31:16want to sell right from the beginning
31:18and I will work on straight commission.
31:20>> Mhm.
31:21>> Which means if I make a sale I get paid
31:22and if I don't I do not get paid so it
31:24doesn't cost you anything. He goes no if
31:26you blow out some good customers it does
31:27cost me sales. I go well that's true. I
31:31says but
31:32you really have less downside than if
31:35you hire some guy who has conflict
31:37problems.
31:38>> Right.
31:38>> He goes when can you start? I goes I'm
31:40dressed up I can start right now.
31:43Okay. Start. I says well
31:46the way I want to start though is by
31:48following the best salesman so I can see
31:51what they're doing cuz I had already
31:52learned the concept of flying the wall
31:54training.
31:55>> Success leaves clues, yeah.
31:56>> Correct. You watch and observe somebody
31:58else and then duplicate that pattern for
32:01success.
32:02So he said well there's the leaderboard
32:04right there with the top salesman based
32:06on the number of cars they've sold.
32:08>> Mhm.
32:09>> So I'm looking at the leaderboard and it
32:10says Dave Zola
32:12Mark Zola I'm assuming they're related
32:15and a guy named Jerry Green and then a
32:16whole bunch of other guys.
32:18>> Mhm.
32:18>> So as I'm looking at this this fellow
32:20walks in an older guy gray hair.
32:23He says uh
32:26You're looking at the leaderboard. I
32:28says yeah I'm looking for the top
32:29salesman. I says where's you know Dave
32:31Zola? He goes well first off Dave Zola
32:33sold the most cars last month.
32:35>> Mhm.
32:36>> But I made the most money.
32:38I'm the third guy down, Jerry Green.
32:40>> Mhm.
32:41>> He goes, "If you want to learn how to
32:42sell cars, talk to Dave Zola or Mark.
32:45But if you want to If you want to learn
32:47how to make money in the car business,
32:49listen to your old Uncle Jerry."
32:51>> Mhm.
32:51>> And I go, "I don't understand that." So
32:53he explained to me how it worked, where
32:55you get a commission based on the
32:56profit.
32:57>> Mhm.
32:58>> Those guys just keep lowering the price
33:00and they they sell a lot of vehicles,
33:02but they don't make as much money
33:03because they get a commission based on
33:05gross profit, where Jerry holds the
33:06price and is a better salesman.
33:08>> Mhm.
33:08>> And he goes, "And I work less hours." He
33:10goes, "I don't even work that hard. And
33:12these guys are always hustling and so I
33:14watched both for about a week and
33:17learned how to sell
33:18uh and then tried it and then I got got
33:21into that business. So that was the
33:22business that I got into to get over my
33:24not to make money,
33:25>> Mhm.
33:25>> to get over my shyness and to start
33:27training myself
33:29at being better at communicating with
33:30people.
33:31>> How did you get into the brotherhood or
33:32the secret society?
33:33>> That was in 1969. I was 6 years old at a
33:37bowling alley. From the time I was born,
33:40I had the ability to see energy. And if
33:42you ever interviewed somebody who is
33:44classified as a clairvoyant or a
33:46psychic,
33:46>> Sure.
33:47>> uh or an empath or something like that,
33:49almost all of them say that when they
33:50were born, they had the ability to feel
33:52energy or in many cases see energy or
33:56see entities or see into dimensions or
33:59see auras or read your thoughts or know
34:03the future. They could see the past and
34:05so forth. And I was like that. So right
34:07from the beginning, I could really see
34:09all these dimensions. I didn't know what
34:11they were.
34:12>> Mhm.
34:12>> I could see beyond the physical.
34:15>> Mhm.
34:16>> When you look at something in this room,
34:18>> Mhm.
34:18>> your eyes are only seeing a reflection
34:22of light.
34:22>> Correct.
34:23>> That's it. So a bat is going to see
34:25things differently than you do.
34:27>> Mhm.
34:29>> That these change,
34:31all we're seeing is a perception of
34:33energy.
34:34>> Mhm.
34:34>> It's a reflection of light based on our
34:37eyes' ability to see that reflection of
34:39light based on the spectrum that it can
34:41pick up. That's why a bat will see it
34:44differently and a dog will see it
34:45differently. Our ears do the same thing.
34:47>> Mhm.
34:49>> When you start seeing in different
34:50dimensions, you're seeing from the
34:52mind's eye or the self, which means
34:55you're not seeing reflections of light
34:57>> Mhm.
34:57>> because you're not seeing it through
34:58your eyes.
34:59>> Mhm.
34:59>> And therefore, you're seeing what's
35:02behind
35:04the reflection of light, the energy.
35:06>> Mhm.
35:07>> It's virtually just clusters of
35:08molecules, isn't it? I mean, we all know
35:10that right now that everything in this
35:11room is made up of the same atoms.
35:14>> Mhm.
35:14>> It's just put together different. And we
35:16also know that there's more space in
35:18something, whether it's this book or
35:20this table, there's more space in here
35:23than a solid. It's 99% air or space.
35:25It's not even air because
35:27air is just
35:28>> so tightly together, yeah.
35:29>> You don't You don't see it, but it's
35:31it's emptiness, really. It just
35:33perceives to be
35:35in this dimension solid.
35:37>> Mhm.
35:38>> So, with that ability,
35:40I also noticed that everybody else
35:41around that I was talking to was in a
35:43trance or asleep because I couldn't see
35:45that energy.
35:46>> Mhm.
35:46>> So, I could see the energy and everybody
35:48else I was walking around was virtually
35:49asleep.
35:50>> Did you know how to articulate it that
35:51young?
35:52>> No, but I also knew that it was
35:53irrelevant and also ridiculous to even
35:55try because everyone was asleep. So,
35:58they didn't What was the point of even
36:00talking to them about something they
36:01couldn't even comprehend.
36:02>> Right.
36:02>> The mind cannot comprehend something
36:04that's beyond itself.
36:05>> Right.
36:06>> So, I was in So, I
36:07I'm different. That's it. And I had I
36:09didn't see anybody that could see.
36:11Nobody was awake. Everybody was asleep.
36:13>> Did you have any siblings at the time or
36:15friends when you were younger that you
36:16could relate to or anything?
36:17>> No, no, no. I mean, I I basically
36:19entered planet Earth, if you will, in
36:22this realm and engaged in that, but from
36:26a from a point of being a witness and an
36:27observer.
36:28>> Right.
36:29>> So, I'm in this bowling alley and all of
36:31a sudden I perceive somebody's in the
36:33room who's awake.
36:35>> Mhm.
36:35>> I could sense it so for the first time
36:38in my life.
36:38>> Wow.
36:39>> And all of a sudden instantly this
36:40fellow says, "You can see what's in the
36:42corner of that of the room, can't you?"
36:45And I looked at him and he's awake.
36:47>> Wow.
36:47>> And if you can imagine, I got I want if
36:48I ever do a movie or something, I got to
36:50figure out how to actually visualize
36:51this where everyone is in this trance
36:53and all of a sudden him him and I are
36:55the only two that are awake, right? And
36:57I said, "Yeah, I can see that." He goes,
36:58"Yeah, so can I. You can see what's up
37:00there, yeah. You can see what's outside.
37:01You can see and then we're yeah." And he
37:03goes, "But, you can't control it." I go,
37:05"No." He says, "Um I can teach you how
37:07to control it." I says, "I
37:10I'm ready."
37:11That was it.
37:12>> And you were that young?
37:13>> Yeah. And you know,
37:15it was a different era back then. So, if
37:16a young boy went with a young a an older
37:19man,
37:20>> Yeah, yeah.
37:20>> it wasn't weird, you know.
37:21>> You said you were how old? Six?
37:23>> Six, yeah.
37:23>> Wow.
37:23>> So, he said, "Okay, fine." He says, "So,
37:25now next Saturday when you come to the
37:26bowling alley, we'll spend a little time
37:28over there, you know, have a Coca-Cola
37:30while your parents are bowling." Which
37:32was fine. We're amongst a big group of
37:33people and everything was good. But, he
37:35was training me of how to use my mind.
37:37He was in an organization called the
37:39Brotherhood, which I didn't know about
37:41till a few years later I understood what
37:42it was. And then I was brought in and
37:44and officially made a member.
37:47>> What is that like secret society? What's
37:49the truth behind them that people don't
37:51realize?
37:51>> Well, I've been to Skull and Bones
37:53Island. That's a secret society ation.
37:55Now, I've been to Bohemian Grove and
37:57then there's other ones, Bilderberg
37:58Group. I've been to the many Bilderberg
38:00Group meetings I was invited.
38:02Basically, most of them are just groups
38:05of people that get together that
38:08pledge to help one another and use that
38:11those connections to advance each
38:13other's
38:15personal
38:17>> agendas.
38:17>> wealth and and and and and and desires
38:20and achievements and and mission. That's
38:22really what it comes down to.
38:23>> And what's the scope of the net worth or
38:25caliber of people in these secret
38:26societies or brotherhood?
38:27>> Well, it varies because not everybody is
38:29ultra wealthy because some of them are
38:31just talented. So, they could be in a
38:32position of
38:34um a teacher or professor professor, but
38:36they have that ability.
38:38And some of them are, you know, in
38:39charge of major financial institutions
38:42or government institutions and so forth.
38:44Most politicians, however, are not
38:46members. They're actually just too easy
38:49to manipulate because their ego's a
38:50little bit too uh out of control. So, we
38:53would actually control them which they
38:56were very easy.
38:57And some of the groups use a little
38:59nefarious means like Skull and Bones
39:02where the axiom is
39:04it's not what you know, it's who you
39:05know.
39:07No. It's not what you know, and it's not
39:09who you know. It's what you know about
39:12who you know.
39:14That's how you can control somebody.
39:16>> Yes.
39:16>> Us Epstein.
39:17>> Yes.
39:18>> What he knew about everybody means he
39:21had the ability to control them. You
39:22could call it blackmail, you could call
39:24it whatever you want to call it, but
39:26that's really what happens at the
39:28highest levels of whether it's
39:30government or business.
39:31>> What's the most shocking thing you ever
39:33experienced in the brotherhood or secret
39:34society?
39:36>> Well, I was with Henry Kissinger when he
39:39was discussing China because even though
39:41I was incredibly young, my ability to
39:43see the future and collapse time was
39:46right at the top level. So, I was
39:47brought into some of these high-level
39:48meetings. And the meeting was about
39:51China.
39:52Because at that time
39:54there were, you know,
39:56a billion people starving in China. I
39:58mean, China was a third world country.
40:00I mean, it was a third world country
40:02where there was mass starvation,
40:04especially under Mao.
40:06So, China was a horrible place to live
40:08and was a backwards third world country.
40:12And Henry was talking specifically about
40:15helping the Chinese first, then India
40:18and other countries, improving the
40:20quality of life and standard of living.
40:22And the way to do that is to move
40:24manufacturing out of America and Europe
40:28into China. Because wherever
40:29manufacturing is, that's where
40:31prosperity is. And that's been around
40:34forever. It's If you go back to
40:37when the British Empire, you know,
40:39controlled the the world, they were the
40:41manufacturing capital of the world. In
40:43Europe, the number one most prosperous
40:45country in Europe after World War II was
40:47Germany,
40:49which was the number one manufacturing
40:50company country in in Europe, Germany.
40:54United States, the number one most
40:55prosperous country in the world after
40:57World War II,
40:58what was the number one manufacturer in
41:00the world?
41:02Germany. So, when you start increasing
41:04manufacturing, when Japan all of a
41:07sudden became a manufacturing Mecca, the
41:09quality of life and standard of living
41:11went out of control. Now, China. And
41:14it's it's it's simple mathematics. You
41:16either own the
41:18natural resources in that country and
41:20manufacturing, which is the ideal scene,
41:22or you own manufacturing and you have as
41:24a colony the place that have the natural
41:25resources and you suck it out of that
41:27economy.
41:28And then when you manufacture something
41:30here and I send it over there and they
41:33pay me, I'm sucking money in from every
41:35country in the world and bring it into
41:37my country.
41:38I mean, it's it's not hard, but the
41:40politicians and and the the people in
41:44power want to
41:46fake you out and deceive you into
41:49thinking, "Oh, no, you don't need
41:50manufacturing to be prosperous. Oh, no,
41:53you don't need that." Which is the
41:55biggest lie out there. A country to be
41:57prosperous has to have manufacturing and
41:59natural resources, ideally both, but
42:01always manufacturing. No, absolutely. I
42:04absolutely agree and we see it nowadays
42:05more than ever.
42:07I want to ask then, early on you talked
42:09about, you know, getting into the secret
42:10society and the brotherhood. They
42:12obviously teach you things and built
42:14upon that special gift that you had
42:15already had. Talk to me about, you know,
42:17after your initial, you know, you talked
42:20about making money early on with direct
42:22response, you talked about the
42:23dealership building your your skills.
42:25Where do you go from that to then seeing
42:27the opportunity down the road for the
42:28infomercial where you end up making
42:30hundreds of millions of dollars?
42:32>> Well, in in my life
42:34after I, you know, went through the
42:36initial, oh, they live in big houses, I
42:39want I need to own my own business and I
42:40was in the brotherhood.
42:42After I made that money, I thought, who
42:44cares about this money?
42:45>> Mhm.
42:45>> I mean, let me just give it away. I
42:46don't care.
42:47>> Did you ever blow it or lose it all?
42:48>> I didn't blow it. I gave it away. So, I
42:50said, what charity can I give this to?
42:52I was not a person who blew money. I was
42:55a person who gave the money away.
42:56>> Mhm.
42:57>> Now, I would fly first class or I would,
43:00you know, have a nice meal. Those are my
43:02two things and nice clothes, but blowing
43:05the money, no. For example, I was in
43:06Monaco one time at the
43:09at the Grand Prix and it was some
43:12ultra club we went to or whatever it
43:13was.
43:14And I'm sitting there, they had what's
43:15called bottle service. You ever hear of
43:17bottle service? Okay, what a scam this
43:20is. I said, I'd like I'd like a Tanger
43:23I'd like a I'd like a Tanqueray Martini.
43:26They go, oh, we we have bottle service.
43:28I go, what is that? Well, you get a
43:29bottle of Tanqueray and a bottle of
43:31vermouth and some ice and you make your
43:33own drinks. I go,
43:34no, I want the bartender to make a drink
43:36for me. Why am I making my own drink?
43:37>> Right.
43:38>> No, that's how we do it here. Okay. All
43:40right, so I I get the menu and it the
43:42Tanqueray is like $400 a bottle. I go,
43:45excuse me, Tanqueray is like 25 bucks a
43:47bottle here. Why are you charging me
43:49400? Well, it's the ultra lounge and I
43:51go, does it say sucker across my
43:53forehead?
43:54And then this guy, all of a sudden I see
43:56these sparklers come out with this this
43:59two this two naked, you know, half naked
44:01women are coming out with this bottle of
44:02champagne and it's a bottle of Dom
44:04Perignon champagne. It wasn't even rosé
44:07and I don't think it was even a good
44:08vintage. And I'm looking and it's come
44:10it's you know some gaff year that like
44:12that nobody else would buy. But these
44:14these guys you know 25-year-old suckers
44:16are over there and they got the all the
44:18sparklers and the girls are dancing
44:19around and the guys are like oh yeah.
44:21And I go, "How much how much is that?"
44:23That's 10,000 euros.
44:25>> Oh my god.
44:25>> And I said, "Okay, I don't I'm in a room
44:28of stupid people.
44:30So get me out of here." I I left.
44:32>> Yes.
44:33>> I could How could I be in a room with
44:34stupid people?
44:35>> That's blowing money.
44:36>> Yeah.
44:37>> That's being absolutely stupid.
44:39>> Yeah.
44:39>> So
44:40So I left. I went to the bar back at the
44:42hotel. I said, "Can I have a Tanqueray
44:44martini, please, with vermouth?" Yeah.
44:46"How much is that going to be?" Oh, it's
44:48going to be 8 euros. Thank you very
44:49much.
44:50>> Yep, exactly. Yep.
44:51No, I love that. And so So then from
44:53then on, you know, you start
44:55experiencing a little bit of um you
44:57know, success and obviously talk about
44:58never blowing money. But take me back to
45:00to zooming in on where do you go from,
45:03you know, where the momentum you have in
45:04business early on to seeing the
45:05opportunity in the infomercial space?
45:07>> So it's an interesting story because
45:09after I made the money,
45:10I thought, "I don't care about this
45:12money. The money is completely
45:14overrated.
45:14>> Mhm.
45:15>> And I have zero interest in making
45:16money." So I talked to my uncle in the
45:18brotherhood, my mentor, and I go, "Look,
45:20I'm a spiritual person. I can I have all
45:22these spiritual gifts. You know, I can
45:24see energy. I can I can clear people's
45:26energy. I can do all these things. I'm
45:28being used in the brotherhood to to see
45:30the future and and help with different
45:32world leaders and and and manipulate
45:34their mind in in in a way.
45:36>> Is it cultivated or is it something that
45:39just was there?
45:40>> It was initially there, but it was
45:41cultivated and enhanced. So if you have
45:43great physical skills, then you it's
45:45like you're you're just a natural on the
45:47piano. Okay, good. But you get a coach
45:50and now you you take it to the next
45:51level. Okay.
45:52So it was definitely cultivated by
45:54experts and through real rigorous
45:57training.
45:58So I said, "Look, I I want to make money
46:00anymore. I don't want to be in business.
46:02This is really ridiculous. I can see all
46:03these other dimensions. This is just a
46:05joke anyway. I'd rather go and live in a
46:08monastery or an ashram and just
46:10basically ohm and meditate and enjoy the
46:12spiritual nature of of the world. And he
46:15says, "Well, look at your dharma."
46:18>> Mhm.
46:19>> And we pronounce it dharma, but it's
46:20actually pronounced dharm even though
46:23the A is silent at the end. And it's a
46:25Sanskrit word. It means duty.
46:28It's not mission or purpose. It's duty.
46:31It's like your responsibility. It's your
46:32agreement when you came on planet Earth.
46:35He goes, "Look at what your dharma is."
46:39And I didn't want to, but I looked I
46:41looked and I said,
46:43"It's really to positively in- influence
46:46people." He says, "Yes,
46:47you have a gift because we all have
46:51touch points or or energy points in our
46:55body and in our field. So, if you can
46:57imagine, you have a trillion points,
47:00like little holes in you, and I have the
47:02same number in me.
47:04Some of them are open
47:06and most of them are closed.
47:08Whatever I have open, energy comes out.
47:12>> Mhm.
47:12>> And if if number 1 billion 258 comes out
47:17and yours is open, I can connect with
47:19you.
47:20>> Mhm.
47:20>> So, therefore,
47:23if I have a lot of them open,
47:25I can connect with a lot of people.
47:27>> Mhm.
47:27>> If I don't have a lot open,
47:29I can only connect with a small amount
47:31of people who have the same ones open.
47:33Does that make sense?
47:34>> Mhm.
47:34>> He said, "Look Look and see how many of
47:37these points you have open." He goes,
47:39"It's like off the charts. I mean, look
47:42at planet Earth. How many people have
47:45this many open?"
47:46>> Mhm.
47:47>> "You are unique in this moment in time.
47:51You're here for a reason. Your ability,
47:54even though you don't speak well because
47:55you're tongue-tied and you stutter, your
47:59ability to
48:00with intention put out that love to
48:04people and what you intend to
48:06communicate even if the words come out
48:08stuttered, you will still connect and
48:11they'll still understand you.
48:13You can impact more people than others
48:16and that's what your mission is. If you
48:17live in an ashram, you won't be able to
48:19do that. So, if you take a different
48:21path, you'll be able to fulfill your
48:22dharma or your duty.
48:25I said, "Okay, fine."
48:28>> Yeah.
48:29>> And I remembered a scripture that I
48:31studied in the brotherhood and it says,
48:34"If you're if you're
48:36if you're willing and obedient, you will
48:39eat the fruit of the land and be blessed
48:41by the Lord."
48:42And I said, "Okay, I'll be obedient, but
48:45I'm not going to be willing."
48:47>> Half half the battle.
48:48>> And I thought, "That means I'm not going
48:50to be blessed. I have to be both. I have
48:51to not only just be obedient, but
48:53actually have to be willing."
48:55>> Yeah.
48:56>> And do it willingly, right? It says God
48:58loves a cheerful giver. Well, I wasn't
49:00very cheerful at doing this cuz I wanted
49:02to go to the ashram. I didn't want to
49:03get into business.
49:04But I I got I got over that, you know, I
49:06kind of accepted my my my dharma and I
49:10thought, "Okay, fine. I'll get into
49:11business."
49:12So, knowing what I knew about
49:14manifesting,
49:16I could basically create what I wanted.
49:18Now, I was told you have to achieve
49:20great success in business because this
49:23will give you credibility. So, if you're
49:25going to talk about whether it's a
49:26spiritual concept or if you're talking
49:29about love and consciousness, but you're
49:32also a wealthy businessman, you'll
49:33you'll have more people that will be
49:34willing to listen to you.
49:36>> They believe you.
49:36>> Yeah, if you're going to talk about how
49:38to manifest, but you've and you've
49:39manifested $25 billion worth of stuff
49:42over the years, people are going to
49:44listen to you. If you've gone through
49:45great adversity
49:47and went through it like you were, you
49:49know,
49:50Gene Kelly singing in the rain and
49:52everything's lovely no matter what it
49:54is, people are going to say this guy is
49:57awesome. I want to How did he handle
49:59that? If If he can handle that, I want
50:02to learn from him. You're going to be in
50:03a unique position and that's your
50:05future.
50:06Okay, fine. I'm I'm with you. So, let me
50:09try to manifest some stuff.
50:10So, I thought, all right. I need to
50:12manifest some I was in the automobile
50:14business. I had a
50:16a dealership, a franchise like a Mercury
50:18as a part owner and I thought I have to
50:20get out of this and get into some bigger
50:22realm. So, I need to manifest something
50:23where I have some bigger impact with a
50:26larger audience.
50:28Two
50:29Two days later, this guy walks into the
50:31dealership, Michael Van Masters, selling
50:33memory courses.
50:34>> Okay.
50:35>> And I thought, okay, I'll He He
50:37remembers everybody's name. He does all
50:39these other demonstrations. We flip over
50:41playing cards. He remembers all the
50:42playing playing cards.
50:44I go, this is awesome. And he goes, I
50:46can teach you how to do it, too. So, we
50:48all bought the memory course. We took
50:49the memory course and I'm like, oh my
50:51god, my memory is like so much better.
50:54This is cool. And he goes, you should
50:56come work for me and teach memory
50:58courses to large audiences.
51:00>> Wow.
51:00>> And I'm like, well, I asked and it was
51:04given.
51:05My wish has been granted.
51:06>> Did you write it down in a journal or
51:08was it a thought you had?
51:09>> No, you always have to write down your
51:10goals. So,
51:12if you have a desire for something you
51:14want, a goal or an objective, you have
51:16to take a white piece of paper and a pen
51:18with blue ink cuz the the the frequency
51:20of the blue ink against the white works
51:22better in the brain and you write down
51:24specifically what you want. You have to
51:26write it down. You have to transfer it
51:28from the ether into the physical
51:29universe. And I wrote this down. So, now
51:32I go to Chicago and I'm in the memory
51:33training business.
51:35So, I work for him and I say, you know,
51:37I need I can't just be a salesman and
51:39and and teaching the class. I'm being
51:41groomed to teach the class. I need to
51:43have a bigger a bigger footprint
51:46somehow.
51:47>> Two days later, they have the top
51:49salesman comes in and goes, "Hey, you
51:51and I generating 90% of the sales in
51:52this company, we should buy this guy
51:54out."
51:55>> No way, just like that.
51:56>> said, "Well, ask and it is given." So,
51:59we went in, bought him out.
52:01And now, I'm the president of the
52:03American Memory Institute, the world's
52:05largest memory training school. Within,
52:06I mean, like a nanosecond, I'm the
52:08president of the world's largest memory
52:10training school. And I'm like,
52:12"How did this happen? This is like
52:13magic." But, that's how it it hap- I
52:15know how it worked.
52:16>> Yeah.
52:17>> So, now I'm the president and I'm going
52:18to say I'm going to expand this around
52:19the world.
52:20>> And how old are you at this time?
52:21>> 20.
52:22So, we blow this thing up, you know,
52:25tens of millions of dollars in sales all
52:27around the world, and we're teaching
52:29memory seminars and so forth. And I go,
52:31"Okay, not big enough.
52:33I need to have a bigger reach. I need to
52:35I need to reach more people."
52:37And I write down,
52:39"What do I really want?" I goes, "You
52:40know, I'll tell you what I really want.
52:41I want a hundred thousand dollars a
52:42month being deposited in my bank account
52:45without me having to do anything."
52:46>> Right.
52:48>> I don't know how that's going to happen,
52:49but that's what I want. So, I write
52:50that.
52:51>> Mhm.
52:51>> Two weeks later,
52:53I'm in staying at the Plaza Hotel in New
52:55York City.
52:55>> Mhm.
52:56>> That's when it was the coolest hotel in
52:57New York City. I had this big suite.
53:00I'm eating
53:01lunch at the Carnegie Deli.
53:03>> Mhm.
53:04>> I'm having a Danny Rose sandwich, which
53:05was half corned beef, half pastrami on
53:08rye with mustard.
53:09>> With dip? Oh, I was going to say
53:10>> know what No, no, no, no. This is Yeah,
53:11yeah, yeah. I got I got a pickle there,
53:13but that was about it.
53:14So, I'm sitting at the table, and it's
53:16one long table and you sit next to
53:18people you don't know.
53:19>> Mhm.
53:19>> So, me and my my girlfriend were there.
53:21And and the guy sitting right next to my
53:23girlfriend, I'm looking at him, he's
53:24eating his sandwich.
53:26And he I recognized him from TV, and I
53:28said, "Hey, aren't you Bobby Singer, the
53:30blackjack expert from television?" He
53:32goes, "Yeah."
53:33I go, "I You know, I saw your
53:34infomercial, and I bought that course.
53:36It's a course on how to, you know, win
53:38at blackjack, the Bobby Singer method."
53:41I said it was really easy for me. I
53:43loved it cuz I'm a memory expert. I can
53:45remember all the playing cards. So when
53:46I go to Atlantic City or Vegas, I can
53:49count the cards and with your system, it
53:50was fantastic.
53:51>> Yep.
53:52>> He says, "You're a what?" I go, "I'm a
53:53memory expert." He goes, "Tell me about
53:55that." So I tell him.
53:56He goes, "You need to put that on a
53:58cassette course and sell it on TV
54:00infomercials."
54:01>> Mhm.
54:02>> I go, "No, no, no, it won't work on TV
54:03infomercials. Nobody will buy it. It's
54:05It's only really designed for salesmen
54:07and you have to sell it live and you
54:08have to teach it live. You can't teach
54:11it in a home study course." And I start
54:12doing you know
54:13>> Yeah, limiting beliefs.
54:14>> Exactly. Yeah, yeah, yeah. All the
54:15reasons why not, excuses, can't do it.
54:17>> And he's going, "I'll put up all the
54:18money and pay your royalty. I'll even
54:20give you an advance."
54:21>> No way.
54:22>> I go, "Well, listen, here's my business
54:23card. Send you know, you send me a
54:24contract, I'll think about it. I but I
54:26think you're going to lose all your
54:27money."
54:28So I go back to the Plaza Hotel back
54:30then. This is 1980 87.
54:32>> Mhm.
54:33>> I pick up the phone and I call my home
54:35answering machine. You may not know what
54:37those were but you had a call and and
54:39then it it didn't you had to go punching
54:41the code ding ding ding ding ding and
54:42then
54:43re- re- then you listen to your
54:44messages.
54:45So the message is, "Kevin, it's Dr.
54:47Duarte. I'm in
54:49Lake Tahoe and I bumped into an old
54:50friend of your Ed Ed Beckley, the TV
54:53infomercial guy from '84 when they
54:54deregulated on the Millionaire Maker,
54:57the real estate guru and I told him what
54:59you were doing with the memory thing.
55:01And Ed says you should put that on a
55:03home study course and sell it with TV
55:05infomercials and he'll put up all the
55:06money and pay your royalty."
55:08>> So you have like the universe
55:09>> two people in the same day coming to me
55:13and I'm like
55:15okay.
55:16Okay, I I hear you. I'm going I hear
55:18you, right?
55:20>> Yes.
55:20>> I call up Ed. I said, "I just met this
55:22guy Bobby Singer." He goes, "I know
55:24Bobby Singer. He's terrific but go with
55:26me. I'm better."
55:27>> Right.
55:27>> I says, "Well, I don't know. I really
55:29like Bobby Singer. You have to give me a
55:30really good deal."
55:31>> Yeah, exactly.
55:31>> negotiating.
55:32>> You're creating a little bit of a you
55:33know a battle, yeah.
55:34>> I I "Look, whoever sends me the contract
55:36first is going to get the deal."
55:39Two days later,
55:40Federal Express comes to my door. Now,
55:44you don't you don't know, but back then,
55:46nobody got a Federal Express unless it
55:49was like huge. You had to be like the
55:52president of Paramount, you know,
55:54pictures to get a Federal Express. I
55:56mean, you had to be somebody, and it had
55:59to be urgent to get a Federal Express.
56:03Everyone's like, "Oh, a Federal Express.
56:06What is that?" You know,
56:07Mr. Trudeau. Mr. Trudeau. Federal
56:10Express. Open up, it's the contract from
56:12Ed Beckley. So, I read it over, sign it.
56:15Three days later, I get a letter
56:18>> Uh-huh.
56:18>> from Bobby Singer.
56:20And it's his contract. So, I call up
56:22Bobby, it's, "Hey, Bobby,
56:23you should have used Federal Express." I
56:25goes, "Ed Beckley used Federal Express,
56:27and I got I signed the contract." And
56:29I'll never forget this.
56:31Bobby Singer says, "I wanted to save
56:33$25, and it probably cost me $25
56:36million."
56:37>> Wow.
56:37>> And it did. It cost him actually $40
56:39million.
56:39>> Wow.
56:40>> That's what he would have made
56:41if he if I signed the contract with him.
56:44>> Wow.
56:44>> To save 25 bucks. So, I signed the
56:46contract with with with Ed. We did the
56:48infomercial. A few weeks later, the
56:50infomercial's running.
56:53He used Federal Express. He goes, "I'm
56:54going to Federal Express you a check
56:55every Friday." Back then, you didn't get
56:57ACH transfers. You got a check
56:59>> Right.
57:00>> that you could look at, you know, and
57:02smile, physically hold it, kiss it, you
57:04know.
57:06>> Make a photo of it, show your friends,
57:07right? This is what you did.
57:10So, I got the check. My first check,
57:12royalty check, was $276,000
57:14for the week.
57:15>> For the week?
57:16>> For the week. I was getting 15% royalty
57:18across the top. We did 180 million in
57:21sales in the next 18 months.
57:22>> And how old are you at this time?
57:23>> 20 Well, this was 1989. So, it's going
57:27to be 25, 26.
57:28>> 25. Okay.
57:30>> So,
57:31every week, my check was over 100 grand.
57:33Exactly what I had written down without
57:35me working cuz I shot one day. I shot
57:38the show one day and never had to shoot
57:39it ever again. I just got the check
57:41every single week. After the 18 months,
57:44uh the show was kind of winding down.
57:47So, I said, "Listen, you know, it's kind
57:48of run its life. Why don't we shoot
57:51another one?" "Nah, we think it's dead."
57:52>> Yeah.
57:53>> I said, "Okay, fine. I'll take the
57:54rights back." "Okay." So, I got the
57:55rights back and I shot my own
57:57infomercial and I did another 300
57:59million in sales with Mega Memory.
58:02Myself. And now I had all the money, not
58:04just the royalty, but I I I made all the
58:06money cuz I owned the product and I
58:09bought my own media time and so forth.
58:11But that's how I got into it. Wasn't
58:12some any master plan.
58:14There's a There's an axiom that
58:16>> Wow.
58:17>> that people I was taught
58:19I was taught this. I don't I didn't
58:21invent anything. I never say, "I call it
58:24this." No. I was taught this
58:26and this is what I share with others.
58:28What was taught to me. I was given the
58:30entire puzzle
58:32of total success in life.
58:34I know every puzzle piece.
58:36And all I'm doing is sharing what was
58:38taught to me.
58:39Everybody else is making stuff up along
58:42the way. They don't even know. I watch
58:44these podcasts with these gurus. I mean,
58:46major major success gurus and they're
58:49asked a question. And you know what
58:50their answer is?
58:52Well, I think
58:53>> Mhm.
58:54>> I don't Talk about Talk about You don't
58:56know?
58:57You think?
58:58>> And
58:59>> The The answer is they don't know. They
59:01know about it, but they don't know it.
59:03But I know it cuz I was taught it from
59:05the brotherhood. And this goes back a
59:06thousand years. It's so it's not made
59:09up.
59:09>> Mhm.
59:10>> I know exactly how the mind works. I can
59:11see it. So, I exactly know why you
59:13create success or why you don't, why you
59:15fail, why you create success and then it
59:17then it topples down. I know exactly. I
59:20don't know about it, I know it.
59:22So, there's a there's this formula that
59:24if you apply it, it actually does create
59:26create the results you want. And and and
59:28that's and that's what it is. But the
59:30one thing that I was taught that is so
59:32critical that everyone listening or
59:34watching should
59:36embrace.
59:38Go as far as you can see.
59:41And when you get there,
59:42you'll see further.
59:44>> Mhm.
59:45>> You have to have faith.
59:47You have to trust that there's stuff off
59:49your radar screen
59:51that you cannot see.
59:53You don't have to know everything.
59:55>> Mhm.
59:56>> If you're driving a car at night,
59:58you can only see as far as your
1:00:00headlights are.
1:00:01>> Right.
1:00:01>> And you can drive 1,000 mi.
1:00:03>> Mhm.
1:00:04>> You don't even think about that cuz
1:00:05every time you go a little further, you
1:00:06see a little further.
1:00:07>> Mhm.
1:00:08>> Life is the same way. All you have to
1:00:10know is what is the next logical step?
1:00:13Well, what are you going to do after
1:00:14that? I don't know.
1:00:16>> Mhm.
1:00:16>> When we get there, we'll figure it out.
1:00:18>> Mhm.
1:00:19>> And nobody has that faith. If you have
1:00:21that faith to just feel and go, you
1:00:24know,
1:00:25this is what the next logical step is.
1:00:27When I was in the automobile business,
1:00:29and the guy says, "I need you to work
1:00:30for me." I didn't know what how that
1:00:32would turn out moving from Boston to
1:00:34Chicago, but I knew that this was the
1:00:38next step.
1:00:40I didn't know anything beyond that.
1:00:43I'll go as far as I can see and when I
1:00:44get there, I'll see further.
1:00:45>> And you made hundreds of millions of
1:00:47dollars in your 20s.
1:00:48>> That's right. Yeah.
1:00:49>> Wow.
1:00:50>> just reading an old article my my my
1:00:51producer showed me, "Kevin, remember
1:00:53this Billiard Digest magazine? You're on
1:00:55the cover." Cuz I I started the
1:00:56International Pool Tour and it was
1:00:58talking about how I had, you know,
1:01:00natural cures and mega memory and we
1:01:02were bringing in $2 million a week in
1:01:05revenue
1:01:06and profits. I mean, this is back in,
1:01:09you know, the early '90s.
1:01:10>> And and what's going on inside of your
1:01:12like subconscious and your being as
1:01:13you're making that amount of money? Were
1:01:15you numb to it, immune to it? Does it
1:01:17become a bigger game or was there that
1:01:18high, that elation? Like cuz a lot of
1:01:20people dream about that. So,
1:01:22as somebody who experienced it, what is
1:01:23that like for people who aspire for
1:01:25that?
1:01:25>> me, and I can't talk about other people.
1:01:28For me, it was absolutely zero. It had
1:01:32no
1:01:32effect because it was the same way I
1:01:35felt when I made that butterfly cake.
1:01:38I just followed the recipe.
1:01:41And here it is. It's not hard. It's
1:01:44something anybody can do.
1:01:46>> Yeah, you don't just get excited about a
1:01:47cake. You just you followed the recipe.
1:01:49>> And there it is. So, I followed the
1:01:51recipe that was taught to me, the
1:01:5340-point algorithm for prosperity or
1:01:57abundance or success or how to achieve
1:01:59your goals or how to manifest your
1:02:01reality. That's the new buzzword today.
1:02:03But I just followed it. And the fact
1:02:05that it gave me the
1:02:08result was not a surprise
1:02:10>> Mhm.
1:02:10>> because it is a result that you get.
1:02:14It's like if you take these two
1:02:15chemicals and mix them together, it
1:02:16blows up. Remember we were we're in
1:02:17school. We have a I'm going to make a
1:02:20volcano.
1:02:20>> Mhm.
1:02:21>> And all you have to do is put
1:02:22bicarbonate of soda with with with
1:02:24something else and it bubbles up. You
1:02:26don't go
1:02:27"Wow, I'm so elated. This is a nice."
1:02:30It's like, "No, anybody who mixes those
1:02:32two chemicals, the same thing's going to
1:02:33happen. Why you you know, why you
1:02:35surprised?"
1:02:37>> Why do you think most people struggle
1:02:38then? Because there's people who work
1:02:39hard for years. There's people who read
1:02:40the books. They do their best to apply
1:02:42the principles, to follow instructions,
1:02:44but then for whatever reason they end up
1:02:45in a financial rut or they stay stuck
1:02:47despite their best of intentions. Why do
1:02:48you think that is? If they're being
1:02:50>> honest. So, the real question is why do
1:02:51people fail who seem to be applying the
1:02:56success principles?
1:02:57>> Yes.
1:02:57>> And I can tell you exactly. I'm not
1:02:59going to say, "Well, I think." No, I'm
1:03:01not going to tell you that. I'm going to
1:03:02tell you exactly why.
1:03:04Number one,
1:03:05they don't know the formula.
1:03:08And I ask people, "What books have you
1:03:10read?" Well, I read Thinking and Grow
1:03:11Rich. I read The Law of Success in 16
1:03:12Lessons. I read Ask and It Is Given. I
1:03:15I've read this. I've read that. I've
1:03:16read this. Good. Tell me the formula
1:03:19step-by-step to manifest something.
1:03:21What's the first step?
1:03:23>> Uh
1:03:24um
1:03:25>> Feel good now?
1:03:28Okay, fail.
1:03:29Fail. Go back to grade one.
1:03:32You failed. You don't know the recipe.
1:03:33So, number one, they don't even know the
1:03:35recipe. Number
1:03:36And the recipe if if there's a there's
1:03:3840 points to the algorithm, but the but
1:03:40the basic recipe, like the basic cake
1:03:43recipe, is you got to know what you
1:03:44don't want. You got to clearly define
1:03:46what you do want and have it written
1:03:47down. You have to see yourself in
1:03:48possession of what you want and feel now
1:03:50as if you actually had it. And then you
1:03:51have to release attachment to the
1:03:53outcome by saying even if it never
1:03:54happens, it's perfectly okay. That's the
1:03:56recipe. That's the basic recipe. Arnold
1:03:59Schwarzenegger talks about it in his
1:04:00Netflix documentaries. Jim Carrey talked
1:04:03about it. Anybody who's successful talks
1:04:04about it even if they didn't even if
1:04:06they don't consciously know they applied
1:04:08it, they tell you exactly that's what
1:04:09they did.
1:04:10So, that's the basic. They don't know
1:04:11it. Number two, they don't apply it
1:04:13properly.
1:04:15>> Mhm.
1:04:15>> For example, people always say, "I I'm
1:04:17applying it properly." Okay, well, tell
1:04:19me what you want. "I want this black
1:04:20Mercedes S-Class." Okay, good. You know
1:04:22exactly what you want. Okay, and have
1:04:24you seen you I picture myself in
1:04:25possession. I have my dream board. I
1:04:26have pictures of it. Okay, good. And
1:04:28then they say something stupid like,
1:04:30"And when I get it, I'm going to feel so
1:04:33good."
1:04:33>> Mhm.
1:04:34>> So, here's the error that most people
1:04:36make. When
1:04:38I attain what I want, then I'll feel a
1:04:42certain way, but not until then.
1:04:45You'll never get it.
1:04:46Because they're not following the
1:04:47formula properly. The formula says you
1:04:49feel now as if you already were in
1:04:51attainment of it.
1:04:52And then release attachment to the
1:04:54outcome, which means you don't even have
1:04:55to get it and you're still feeling the
1:04:56same way.
1:04:57>> How can one cultivate that feeling
1:05:00inside now if they don't have what they
1:05:01desire yet?
1:05:02>> Using your imagination.
1:05:04We have a powerful imagination. If I if
1:05:07I were to tell you to imagine there's a
1:05:08lemon right here and cut the lemon in
1:05:10half. Now, imagine you have in your own
1:05:12hand a half of lemon.
1:05:13>> Mhm.
1:05:13>> And you look at that lemon. And if
1:05:15everybody at home is doing this, imagine
1:05:17there's a half of lemon in in your hand.
1:05:19Feel the texture of that lemon in your
1:05:20hand. Look at it. Maybe you can see some
1:05:23of the juice and some of the beads of
1:05:24liquid coming up. Now, smell the lemon
1:05:26and just imagine what that lemon smells
1:05:29like. Use your imagination.
1:05:30>> Mhm.
1:05:30>> Now, just think about the how tart that
1:05:32lemon is. And tart to very tart, very
1:05:34tart, very bitter. Now, hold it up to
1:05:36your mouth. Open up your mouth and get
1:05:37ready. And ready? Bite down on it.
1:05:41Okay, you're salivating.
1:05:42>> Mhm.
1:05:43>> I'm salivating, you're salivating,
1:05:44anybody watching doing it salivating.
1:05:46>> Back then.
1:05:46>> Because your body and mind doesn't know
1:05:49the difference between reality and your
1:05:51imagination.
1:05:52That's how powerful your imagination is.
1:05:54Einstein said it, Walt Disney said it,
1:05:56imagination is more powerful than
1:05:58anything when it comes to manifesting or
1:06:00creating what you want. It's all about
1:06:01your imagination.
1:06:03So, step one is they don't know the
1:06:05formula, step two, the reason they fail
1:06:07is they don't apply it properly. Step
1:06:09three, they they have counter
1:06:10intentions.
1:06:11>> Mhm.
1:06:12>> Now, this is huge.
1:06:13If you came from a family, your mother
1:06:16and father and their and all your
1:06:18ancestors, none of them were wealthy,
1:06:20you probably have counter intentions in
1:06:22your DNA
1:06:23>> Mhm.
1:06:23>> about money.
1:06:25Such as, money is the root of all evil.
1:06:28>> Mhm.
1:06:28>> Rich people will not go to heaven.
1:06:30>> Mhm.
1:06:31>> We can't make money. We grew up on the
1:06:33wrong side of the tracks. We're not
1:06:35smart enough to make money. We don't
1:06:37come from the right class. We're not the
1:06:38right skin color. We're not the right
1:06:40religion. We don't have the right
1:06:41intelligence. We don't have the right
1:06:43friends. We don't have enough money. It
1:06:45takes money to make money. You could
1:06:46have all these counter intentions from
1:06:48your your mother or father or any of
1:06:50your ancestors. They could have put
1:06:52together a postulate, call it a belief,
1:06:55something, they made a decision.
1:06:58Scientists now tell us that if there was
1:07:01trauma in your ancestors as far as seven
1:07:03generations back, it's in your DNA.
1:07:05>> Right.
1:07:06>> We know this now. Science has proven it.
1:07:08I learned about it in the Brotherhood
1:07:09back in the '70s.
1:07:11But now it's scientifically proven to be
1:07:12true. Even the Bible talks about how the
1:07:16sins of the father are passed down seven
1:07:18generations. It would actually be
1:07:20scriptural or spiritual principle as
1:07:23well. It talks about in the Mahabharata
1:07:25or the Mahabharat
1:07:26>> Mhm.
1:07:27>> and the Ramayam in in India and the
1:07:29Quran and all these books say the same
1:07:31thing. So the point is you could have
1:07:33counter intentions in your DNA or even
1:07:35in your own memory from this lifetime or
1:07:37previous.
1:07:38So those counter intentions have to be
1:07:40neutralized. They have to be
1:07:42cleared.
1:07:44>> Mhm.
1:07:44>> If you don't clear them out, you have
1:07:46this glass ceiling that's going to be
1:07:47stopping you.
1:07:49The counter intentions are on money,
1:07:51relationship, leadership ability, the
1:07:53ability to dream big,
1:07:55>> Mhm.
1:07:55>> and several others. So you have to clear
1:07:57out counter intentions.
1:07:58>> How can one clear them out?
1:08:00>> Well, you clear them out by first
1:08:01feeling them
1:08:03>> Mhm.
1:08:03>> and then realizing that they're there
1:08:05and then working through with willpower.
1:08:08The way we cleared them out in the
1:08:10Brotherhood is I actually sat down
1:08:12because
1:08:13my dad was a welder. There was no wealth
1:08:15in any of my family. They were all It
1:08:16was all poverty.
1:08:17>> Mhm.
1:08:18>> So I had counter intentions on money. I
1:08:20didn't have counter intentions on
1:08:21relationships because in my family tree
1:08:23everybody was married and you know,
1:08:25>> Fair enough.
1:08:25>> they stayed together or or at least
1:08:27stayed together anyway.
1:08:27>> Right. Yeah, fair enough.
1:08:29>> But I mean it was a commitment to
1:08:31family, right? Once you made that
1:08:33commitment, it was family and you know,
1:08:37blood is thicker than water type thing.
1:08:39>> Mhm.
1:08:39>> So whether there was happiness and bliss
1:08:41all the time,
1:08:42the thought of
1:08:44ending a relationship once you made that
1:08:46commitment was not even an option.
1:08:48>> Mhm.
1:08:48>> So I had I didn't have counter intention
1:08:50there.
1:08:51But I had counter intention on money. So
1:08:53I had to go to people that were
1:08:55energy proficient that could go into the
1:08:58DNA and actually clear it out by
1:09:00neutralizing it by broadcasting their
1:09:02own frequency.
1:09:03>> Mhm.
1:09:03>> Energy work we call it. So, this counter
1:09:06intention. Now, the next one
1:09:09is habits.
1:09:11>> Mhm.
1:09:11>> So, somebody follows the recipe
1:09:12properly, let's say. Let's say they
1:09:14followed they know the recipe and they
1:09:15follow the success formula.
1:09:17And let's say they clear out all the
1:09:18counter intentions. Things are looking
1:09:20really good, but they still struggle.
1:09:22>> Mhm.
1:09:23>> Because they have failure habits.
1:09:26And they're operating out of habit.
1:09:27>> Mhm. Failure habits, I love that, yeah.
1:09:30>> Unconsciously competent when it comes to
1:09:32applying failure habits. They do it
1:09:34automatically.
1:09:34>> And consistently. They're really good at
1:09:36it.
1:09:36>> And you don't even know it. So, for
1:09:37example, you watch people's speech
1:09:40patterns. You know what I mean?
1:09:43Somebody says that, you know what I
1:09:44mean?
1:09:45>> Mhm.
1:09:45>> And you don't even hear it, you don't
1:09:46even think about it because you say it
1:09:48all the time. You know what I mean?
1:09:49>> Mhm.
1:09:50>> You you
1:09:51Right? It could be
1:09:52It could be that speech pattern.
1:09:54You could say the speech pattern and
1:09:55whatnot.
1:09:57>> Mhm.
1:09:57>> And you don't even realize that you say
1:09:58something and whatnot. You say something
1:10:00else and something else and whatnot.
1:10:02There's a pattern and it's habit. You
1:10:04don't even realize you're saying it. You
1:10:06do things out of habit. You say
1:10:08something like, oh
1:10:10I'm such a loser. I mean, that's a
1:10:11habit. You say something out of habit.
1:10:14>> Mhm.
1:10:14>> So, a lot of times you say things out of
1:10:16habit that are failure habits and
1:10:19producing more failure. You think things
1:10:21out of habit. Like, oh, when will
1:10:24Why are we looking at a plane? Can't
1:10:26afford that.
1:10:27When we get the money, we'll look at
1:10:28that. That's a failure habit. Successful
1:10:31people don't say that.
1:10:32>> Yeah.
1:10:33>> Successful people don't say, oh, let's
1:10:35not look at that because we can't afford
1:10:37it. When we get the money, then we'll
1:10:39look at it. No, a success habit is we
1:10:43don't have the money to buy that. Which
1:10:45means we need to look at it. We need to
1:10:47get it into our field so that the
1:10:49universe will give us enough money so we
1:10:50can.
1:10:51>> Mhm.
1:10:52>> We have to We have to know what we want
1:10:54first before the money can catch up.
1:10:56>> Absolutely.
1:10:56>> have
1:10:56>> expand our dreams. That's a success
1:10:59habit, but we have a failure habit of
1:11:01thinking small. Give me another example.
1:11:03I had a friend of mine
1:11:04who was trained in all this stuff, and
1:11:06he was doing contracts, and he goes,
1:11:08"You know, I'm struggling with
1:11:09closing deals, and they're just not
1:11:10happening." And I go, "Well, do you
1:11:12realize you have a habit? Every time you
1:11:13look at a contract, you say the same
1:11:15thing. You pick out one or two
1:11:16paragraphs, and you say, 'I have a
1:11:18concern with this paragraph.'"
1:11:21>> Mhm.
1:11:21>> When you say, "I have a concern,"
1:11:24fear instantly gets activated.
1:11:27>> Mhm.
1:11:27>> Because if you have a concern, I have a
1:11:29concern,
1:11:30this fear
1:11:31>> Mhm.
1:11:31>> fear repels success. It pushes it away.
1:11:35>> Yes.
1:11:35>> So, every time you say I have the use
1:11:37the word concern,
1:11:39it's blowing the deal up. The universe
1:11:40is just making sure that it doesn't
1:11:42happen.
1:11:42>> Right. It's honoring your signal.
1:11:44>> Correct. I go, "So, change it. Why don't
1:11:46you say, 'I have a question about
1:11:48this.'" That's neutral.
1:11:49>> Right.
1:11:50>> "I'd like clarity on this." That's
1:11:52neutral.
1:11:54I go, "But listen, forget about neutral.
1:11:56Let's take power. Watch this."
1:12:00"This paragraph,
1:12:02I think there's a way we can make this
1:12:03better."
1:12:03>> Mhm.
1:12:04>> Bam! So, here's a paragraph that first
1:12:08you can say I have a concern about, I
1:12:10have a question, I'd like clarity, or
1:12:13you can say,
1:12:15"I think we can make this better."
1:12:16>> Mhm.
1:12:17>> Which is the most powerful? You can even
1:12:19feel it.
1:12:19>> Right.
1:12:20>> Right? So, if I look at something and
1:12:21say, "Hey, there's a paragraph here.
1:12:23Let's make this better."
1:12:24>> Mhm.
1:12:24>> Bam! Number one, I'm in control.
1:12:26>> That's right.
1:12:26>> If it is to be, it's up to me. I'm
1:12:28taking charge. The whole universe stands
1:12:29up and go, like, "He's made a decision
1:12:31that he's going to make this happen.
1:12:33That's it, period. We need to go to work
1:12:35and conspire to help him."
1:12:36>> Mhm.
1:12:37>> And the other guy crumbles.
1:12:39Because you've just taken power and the
1:12:41lead. You now are at cause over your
1:12:45environment instead of being at effect.
1:12:47>> Mhm. Nothing in life has any meaning
1:12:49except the the we give it.
1:12:51>> Absolutely correct.
1:12:52>> Yeah. One of the things One of the
1:12:53things on our team, too, we talk about
1:12:54is nobody on the team is allowed to use
1:12:56the word problem. So, sometimes they'll
1:12:58use challenge or like, "Oh, but we have
1:12:59an opportunity with this situation."
1:13:01Right? And those little things become
1:13:03transformational vocabulary. Even with
1:13:05my significant other, uh we never call
1:13:07it a fight or argument, we call it a
1:13:08spirited debate.
1:13:09>> Mhm. Yeah.
1:13:10>> Right? Because then it it changes the
1:13:11energy totally and now you can operate
1:13:13in a different pattern of using that and
1:13:15it'll take you in a totally different
1:13:17trajectory versus something else, right?
1:13:19Another thing is like you know, "How was
1:13:21this?" "Oh, it was good." versus "It was
1:13:23great. It was excellent. It was
1:13:24phenomenal." You can't feel phenomenal
1:13:26if you don't use the word phenomenal.
1:13:28And most people have such a limited
1:13:29vocabulary and because of that limited
1:13:30vocabulary, they have limited emotions.
1:13:32Because of those limited emotions, they
1:13:33have limited experiences and expression.
1:13:35And so, I love that you break that down
1:13:37that it it really starts with us. We
1:13:39think we're out here going for stuff
1:13:41when in reality and and you know, you're
1:13:43a great testament to it, it's about
1:13:44cultivating within. Obviously, you know,
1:13:47taking the action, but when you do that,
1:13:49things come to you. Right? You're having
1:13:50lunch at the Plaza Hotel that turned
1:13:52into hundreds of millions in your 20s.
1:13:54You couldn't have thought and hustled
1:13:55and wrote down and been pissed off and
1:13:57dreamed and hoped and wished, but
1:13:59because you're living in the energy, it
1:14:00almost came to you. Do you find that
1:14:02when you're in secret societies or the
1:14:04brotherhood or even rub elbows with some
1:14:06of the most successful people in the
1:14:07world, do you find that a lot of them um
1:14:09also have stories like that where for
1:14:11lack of a better expression, things came
1:14:13to them? Obviously, they did the work uh
1:14:15versus, you know, pushing, they they
1:14:17were more pulling or attracting.
1:14:19>> So, in Calabasas, California here,
1:14:21there's a spa I go to. It's real famous
1:14:23called the Golden Door.
1:14:24>> Mhm.
1:14:25>> They have men's week six weeks a year
1:14:27and I've been going for decades.
1:14:29So, for a whole week, you have 35 guys
1:14:33and it's the same guys who've been
1:14:34coming for decades as well. So, a lot of
1:14:36them getting up in age, but there's a
1:14:37lot of young guys there, too. But these
1:14:38are incredibly successful guys. I was
1:14:40there one week and we kind of added up
1:14:42the collective net worth or how much
1:14:44money we controlled. It was over a
1:14:45trillion dollars.
1:14:46>> Wow.
1:14:47>> Well over a trillion between the 33
1:14:48guys.
1:14:49>> Mhm.
1:14:49>> The one common denominator
1:14:52and there's really not very many common
1:14:55denominators with successful people, but
1:14:57the one common denominator is that all
1:15:00successful people
1:15:03find the gold in adversity.
1:15:07>> Wow.
1:15:08>> When you look at J.D. Rockefeller
1:15:11>> Yeah, that just hit me big time.
1:15:12>> J.D. Rockefeller said the two things
1:15:15that made him wealthy He was a Baptist.
1:15:17A lot of people didn't know. Very
1:15:18religious person. Didn't drink. Didn't
1:15:20smoke.
1:15:21And he tithed
1:15:23because according to his religious
1:15:24tradition, you gave 10% of your income.
1:15:26>> That's right.
1:15:26>> And that was required and then you had
1:15:29to give an offerings on top of that. So,
1:15:31the minimum was 10%, but you had to give
1:15:33more to charity. And you had to do so
1:15:36silently
1:15:38and almost anonymously, not for fanfare,
1:15:41in order to get the blessings from God,
1:15:43which is a scriptural principle. It was
1:15:45a great book that talked about that
1:15:46called Magnificent Obsession.
1:15:48Spectacular book.
1:15:50A novel, but it's incredibly well worth
1:15:52reading.
1:15:54So, Rockefeller said that giving and he
1:15:56got his first paycheck, he said was a
1:15:58dollar 50. He gave 10% as his tithe and
1:16:015% more as an offering. And he goes he
1:16:03did it every single time he got money
1:16:05and it's the number one reason why he
1:16:06became success because the secret of
1:16:08living is giving. He said, "But the
1:16:10second thing, the second reason he
1:16:11created success was his He called it my
1:16:14uncanny ability to always find the seed
1:16:18of a greater benefit in every
1:16:20adversity."
1:16:21>> Mhm.
1:16:21>> He said, "Every adversity, every
1:16:23challenge, every disaster, every
1:16:26calamity
1:16:28that you face within it is a treasure
1:16:31chest.
1:16:32It is a gift from God.
1:16:35He said, "This is not something that you
1:16:38want to avoid. It's something you want
1:16:40to embrace. The universe does not do
1:16:43things to us. It does things for us.
1:16:46>> Yes.
1:16:47>> And when we get adversity, when we get a
1:16:49challenge, when we get a situation, as
1:16:51you wisely said earlier, they're all
1:16:53just opportunities. Right? There's no
1:16:55problems, there's situations,
1:16:56circumstances, there's situations and
1:16:58there's opportunities. How do you look
1:17:00at it? But in every adversity, and
1:17:02Napoleon Hill said this because he
1:17:03learned it from J.D. Rockefeller.
1:17:05>> Mhm.
1:17:05>> Because Rockefeller told Napoleon Hill
1:17:07when he put it in his book,
1:17:09"In every adversity is a seed of a
1:17:11greater benefit." You watch the History
1:17:13Channel. They have
1:17:14um, you know, the history of America's
1:17:17Titans,
1:17:19Carnegie, Ford, J.P. Morgan. You look at
1:17:22the food that built America with Kraft,
1:17:24Schlitz beer, all these, you name it.
1:17:28Mrs. Fields' cookies, Famous Amos
1:17:30cookies, uh,
1:17:31you know, Kentucky Fried Chicken.
1:17:33>> Right, Colonel Sanders, yeah.
1:17:34>> Yeah. You look at every single one,
1:17:37you look watch those shows, every single
1:17:40one of these people had a disaster,
1:17:43and it was the disaster that virtually
1:17:44bankrupted them. Out of that disaster
1:17:46came
1:17:48their their wealth.
1:17:49>> The gold.
1:17:50>> That's where they found the treasure.
1:17:53And Rockefeller did it. He was selling
1:17:55kerosene and he had to have it shipped
1:17:57on railroads. Well, there was two major
1:17:59railroads, Vanderbilt and some other guy
1:18:01who was with Carnegie. They were running
1:18:03the railroads and they got together and
1:18:05they said, "Hey, we can squeeze uh,
1:18:07Rockefeller. We're going to triple the
1:18:08price."
1:18:09>> Mhm.
1:18:09>> So, they told Rockefeller, "Hey, you
1:18:11want to ship your kerosene? You can only
1:18:14use us and we're tripling the price."
1:18:16Disaster, absolute disaster for
1:18:19Rockefeller. Rockefeller said,
1:18:23"There's a treasure chest here.
1:18:25I have to find it." So, he said he
1:18:27walked around his refinery and he was
1:18:30thinking, "I have this
1:18:32I have this blessing, you can call it a
1:18:33disaster, I have this blessing presented
1:18:35to me. I have to just find the treasure.
1:18:37I have to find the treasure. And as he's
1:18:38walking around,
1:18:40he's looking at all the pipes in his
1:18:42refinery, moving the oil from one side
1:18:45of the refinery to the other.
1:18:46And he says, "Wait a minute.
1:18:48If we can lay railroad track across
1:18:51America,
1:18:52why can't I lay I put down pipe across
1:18:55America and ship my oil via pipe? I
1:18:58don't have to use the railroad."
1:19:00Which is what he did. He created the
1:19:02pipeline, the oil pipelines.
1:19:03>> Wow.
1:19:04>> And he saved
1:19:07three times as much because it was
1:19:09cheaper than running it on the railroad.
1:19:10>> And created an entire new industry,
1:19:12yeah.
1:19:12>> And he then said to them, "Screw you."
1:19:16>> Right.
1:19:17>> His profits soared
1:19:19when the government tried to break up
1:19:21Standard Oil. A disaster.
1:19:24He made sure he had stock in all the
1:19:26companies, and when they broke it up,
1:19:28his net worth tripled.
1:19:30>> Yeah.
1:19:32>> He said, "Thank you.
1:19:34Thank you. Thank you, you stupid
1:19:36government politicians. You just tripled
1:19:39my net worth overnight."
1:19:42>> Can you share That's an incredible
1:19:43story.
1:19:44It's I'm literally like I got to
1:19:46>> happened to me. It happened to me. It
1:19:48happened to me. I get sued by the
1:19:50government, okay? I'm exposing corporate
1:19:52and government corruption corruption. My
1:19:54customers love me. They rebuy everything
1:19:56I I have. They recommend it to their
1:19:57friends. And the government sues me. And
1:19:59the government says, "We're shutting you
1:20:01down. You're going to be banned from TV
1:20:03infomercials even though not one
1:20:05customer complained."
1:20:06>> And what was their rationale at the time
1:20:07for people who don't know?
1:20:08>> rationale was that I was
1:20:10>> a charlatan.
1:20:12>> They Yeah, in the media they called me a
1:20:14lot of fun fun names, snake oil salesman
1:20:16and and charlatan and scammer and things
1:20:19like that. And I'm like, "I'm not
1:20:19saying, 'Who am I scamming?' I'm selling
1:20:21a book."
1:20:22>> Okay, that everybody loves.
1:20:23>> Right. I'm selling Mega Memory.
1:20:24Everybody loved it. Mega Speed Reading
1:20:26and Mega Math. Where's the charlatan?
1:20:28Where's the snake oil? I'm not I'm not
1:20:30selling snake oil. I'm not selling
1:20:32People love what I sell.
1:20:34They said, "Well, listen and behind the
1:20:36scenes they said, 'Look, we have to put
1:20:38these press releases out and we have to
1:20:39write them in a certain way for the
1:20:41politicians.'"
1:20:43And they were very open about it how it
1:20:44works because you're affecting the drug
1:20:47industry and the food industry and so
1:20:50the politicians have to say, "See what
1:20:51we did? We're attacking this guy." And
1:20:54it's all it's it's all a complete
1:20:56facade, exactly. It's it's it's a
1:20:58complete That's what the scam is.
1:21:01So, I said, "Listen." And they said,
1:21:03"Listen, the government says, 'We need a
1:21:05headline.
1:21:06We'll settle. And we'll even put in the
1:21:08settlement no finding of any wrongdoing,
1:21:12Mr. Trudeau, because you didn't do
1:21:13anything wrong." I said, "That's Okay,
1:21:15good. So, we'll settle, but we need a
1:21:17headline. We need to have a press
1:21:18conference and we have to win. You have
1:21:20to understand, we have to have a win." I
1:21:22got I'll give you the win. Put in there
1:21:24that um
1:21:26that there's um
1:21:28I'm banned from TV infomercials.
1:21:30They go, "What?" I go, "Yeah, I'll let
1:21:32you write up I'm banned from TV
1:21:33infomercials
1:21:35with the exception of First Amendment
1:21:37protected material like books."
1:21:39>> Mhm.
1:21:39>> And they go, "Well, that's all you're
1:21:40selling now anyway." I go, "Exactly."
1:21:42>> Yeah.
1:21:43>> So, I'm not banned, but you get the
1:21:45headline. And they go, "We love it."
1:21:48So, I'm I'm I'm now banned from
1:21:51infomercials, but I'm not. I'm doing
1:21:52exactly the same thing I always did with
1:21:54their agreement. I'm selling books.
1:21:56>> Mhm.
1:21:57>> I I'm in Ohio and I'm thinking, "You
1:21:59know, I'm tired of fighting with these
1:22:00people. Maybe I'll just retire."
1:22:03I said, "No, what I really should do is
1:22:05I should write a book exposing the
1:22:06corruption of the Federal Trade
1:22:08Commission and the FDA and the drug"
1:22:09That's what I really should do. Matter
1:22:11of fact, I should I should actually
1:22:13write a book with all the natural
1:22:14remedies.
1:22:15>> Yeah.
1:22:15>> And I should I should call it like
1:22:17natural cures that the government and
1:22:19the drug companies don't want you to
1:22:20know about.
1:22:21>> Yeah.
1:22:22>> I go, "That That'd be a little long."
1:22:25I go, "What if I wrote a book called
1:22:26natural They Don't Want You to Know
1:22:28About?"
1:22:28>> Mhm.
1:22:29>> And with three of my guys, and they go,
1:22:31"I don't think that'll sell."
1:22:33And I go,
1:22:34"No, that'll sell.
1:22:36That needs to be written." So, I sat
1:22:38down and wrote that book in 1 week.
1:22:40600 pages.
1:22:41>> Wow.
1:22:42>> I produced an infomercial, put it on the
1:22:44First, I went to all the publishers, and
1:22:45nobody would publish it. They said,
1:22:46"It's too thick, no one's going to read
1:22:48it, you're not a doctor, no one's going
1:22:49to listen to you. Plus, you've been
1:22:50crucified in the press as a snake oil
1:22:52salesman and a scammer, no one's going
1:22:53to buy it."
1:22:55I says, "Okay, well, that's fine. I'll
1:22:56publish it myself." So, I printed a
1:22:58million copies.
1:22:59>> No way.
1:22:59>> Wrote the check, put it on the floor.
1:23:01>> You printed a million copies?
1:23:02>> Printed a million copies, put it on the
1:23:04warehouse floor. I had the money, so I
1:23:06printed a million copies, and I put the
1:23:08infomercial up.
1:23:09The infomercial did a five ratio.
1:23:11>> Wow.
1:23:12>> Now, that's ROAS in today's marketing
1:23:14things. But not only that, but I also
1:23:16started the website naturalcures.com,
1:23:19and you could go there and sign up for a
1:23:21newsletter at 25 bucks a month, or it
1:23:23was 18 bucks a month back then.
1:23:25So, I I had a back end as well with
1:23:27continuity is what we call it.
1:23:30So, I I sold the books. The book sold 50
1:23:33million copies. It was number one on the
1:23:36New York Times best-seller list 26 weeks
1:23:39in a row.
1:23:40It was the best-selling book in all of
1:23:42America the year it came out. The point
1:23:43being is,
1:23:45it only came out
1:23:47because of the lawsuit I got from the
1:23:49Federal Trade Commission and the
1:23:50settlement.
1:23:51>> Mhm.
1:23:52>> Out of every adversity is the seed of a
1:23:55greater benefit. It was only because of
1:23:57that that I came up with that with that
1:24:00book.
1:24:01>> Wow. And then fast forward years later,
1:24:03you would end up serving a little bit of
1:24:05time.
1:24:05>> Mhm.
1:24:06>> Can you talk a little bit about that
1:24:07experience? A, how it came about, B, the
1:24:10day you went in, and then C, what that
1:24:11experience was like for you coming out?
1:24:13>> Yeah, this You know, this is the most
1:24:14amazing thing because, you know, the
1:24:16the internet
1:24:18is, as we know, is not accurate. You You
1:24:21you punch into chat GPT, ask chat GPT a
1:24:24question about the Bible and a verse and
1:24:26it gave me a like two verses and I said,
1:24:28"You're wrong. This is the verse." And
1:24:31it says, "Good catch."
1:24:33>> Whoops, my bad. Yeah.
1:24:34>> Good catch. I go, "You're the AI. You're
1:24:36supposed to give me the accurate
1:24:37information. You're just making stuff
1:24:39up."
1:24:39>> Yeah.
1:24:40>> It does that all the time and Wikipedia,
1:24:42as we know, is full of misinformation.
1:24:45>> Right.
1:24:46>> the stuff that that's on there that is
1:24:47just categorically not accurate.
1:24:50So,
1:24:52people say, "Well, he been he been The
1:24:53guy says, "You've been scamming people."
1:24:55I go, "Who?
1:24:56>> Mhm.
1:24:57>> What product?" Well, I read someplace
1:24:58that you were a scammer. I go, "I know,
1:25:01dude. What? What did I scam? Did I sell
1:25:03oil wells that didn't exist? No. I sold
1:25:06a book called Natural Cures They Don't
1:25:08Want You to Know About. It exposed the
1:25:10government corruption, the
1:25:11pharmaceutical corruption, and the media
1:25:13corruption, and how they collude
1:25:14together to hide non-drug and
1:25:17non-surgical ways to cure and prevent
1:25:18disease. I did a podcast earlier
1:25:20yesterday and the woman said, I said,
1:25:22"You know, everything I said in that
1:25:24book 20 years ago has been proven to be
1:25:25true." She goes, "Let me find out." So,
1:25:27she goes on the internet, she asks chat
1:25:28GPT and she goes, "Yeah, you talked
1:25:31about talcum powder, you talked about
1:25:33fluoride in the water, you talked about
1:25:34rebounding." All these things that you
1:25:36said have now scientifically been proven
1:25:38to be true. She goes, "There's 28
1:25:40things." And it continues to list them.
1:25:42I go, "Of course."
1:25:44But back then, that really shook up the
1:25:46pharmaceutical industry, that book
1:25:48Natural Cures. So, I was never sued for
1:25:50fraud. I was never sued for
1:25:52ripping anybody off. People
1:25:55completely misinterpret. That's not what
1:25:56I was sued for. I was sued for contempt
1:25:59of court.
1:26:01>> Mhm.
1:26:01>> And what was I in contempt of? The
1:26:03government told me to stop talking about
1:26:05my books on TV.
1:26:07I said, "No.
1:26:09I have a First Amendment constitutional
1:26:11right to talk about my First Amendment
1:26:14constitutionally protected books.
1:26:16>> Mhm.
1:26:17>> I have a right to express my opinion
1:26:19and I have a right under the
1:26:21Constitution to talk about books. This
1:26:23is not Nazi Germany.
1:26:25>> Mhm.
1:26:25>> We can't burn books here.
1:26:27>> Mhm.
1:26:27>> I have a right to talk about them. You
1:26:29cannot stifle free speech even if you
1:26:31don't like my opinion.
1:26:32>> Mhm.
1:26:33>> Just because I am attacking you, the
1:26:34government, and I'm exposing your
1:26:36corruption, and you don't like what I'm
1:26:38saying, and I'm attacking the drug
1:26:40companies who are the number one
1:26:41lobbyists in Washington, and I'm
1:26:43attacking the media,
1:26:45it doesn't mean you have you have the
1:26:47right to silence me.
1:26:48>> Mhm.
1:26:49>> Well, President Gorbachev from the
1:26:51Soviet Union when I was traveling with
1:26:52him
1:26:52>> Mikhail, yeah.
1:26:53>> Yeah, he said, "You know, be careful
1:26:54with the US courts because it's not what
1:26:56the law says, it's what the judge says
1:26:58that matters."
1:26:59>> Fair point.
1:27:00>> "Because you may have a trouble you may
1:27:01have some trouble, you know, about this
1:27:02book Natural Cures." And I said, "You
1:27:04think so?" He goes, "I think so."
1:27:06He was right.
1:27:07>> And one quick question I have for you
1:27:09is, you know, you seem to have a pattern
1:27:11over the years of being able to
1:27:13um I don't know a way to put it, but um
1:27:15acquire or um
1:27:16build expertise rather quickly, right?
1:27:19Um you go from being a young kid with no
1:27:20experience to direct response. Then you
1:27:21get in the car business. Then you get in
1:27:23the memory business. Then you get in the
1:27:25infomercial space. And you seem to just
1:27:27kind of whereas most people struggle for
1:27:295 6 7 years, it seems like every 2 3
1:27:31years you were up-leveling the
1:27:32opportunity.
1:27:34Um what is it that you were doing
1:27:36internally to be able to do that? You
1:27:38know, I know you talk about the theta,
1:27:39right? You talk about the theta brain
1:27:41state, but what is it internally you're
1:27:43doing to continually create ascension
1:27:45and abundance habitually seemingly
1:27:48rather quickly compared to most people.
1:27:50What's the secret there?
1:27:51>> interesting cuz I've been interviewed by
1:27:53vast numbers of people around the world.
1:27:56Radio hosts, TV hosts, newspapers,
1:27:58magazines, Fortune magazine, whatever,
1:28:00podcast now.
1:28:01No one's ever asked me that question. No
1:28:03one's been astute enough to just say
1:28:04what you just said.
1:28:06>> Mhm.
1:28:06>> And that is
1:28:07I
1:28:08>> Thank you.
1:28:09>> grab this information very quickly. No
1:28:11one's been really astute enough to
1:28:13observe that.
1:28:14>> Mhm.
1:28:14>> There was a TV series years ago called
1:28:17The Pretender. Are you familiar with
1:28:19that?
1:28:19>> Mhm. No.
1:28:20>> The Pretender was a story, the quote
1:28:24>> Mhm.
1:28:25>> fictionalized story of a guy named Jarod
1:28:27who as a young boy in 1963
1:28:30was taken into an organization called
1:28:33The Center because this boy had
1:28:34abilities
1:28:35>> Mhm.
1:28:36>> to see energy and move energy and see
1:28:39the future and so forth. And he had the
1:28:41ability so well established that he
1:28:43could become anyone.
1:28:45>> Mhm.
1:28:45>> He could virtually download, if you
1:28:47will, that's the new term today,
1:28:49everything from that person's mind. He
1:28:51could read books very quickly and absorb
1:28:54all the information. He could look at a
1:28:56person and virtually morph into them and
1:28:59therefore absorb all that knowledge and
1:29:01become an expert on something incredibly
1:29:03quickly. This is loosely based on my
1:29:06story.
1:29:07>> Wow.
1:29:07>> That series called The Pretender.
1:29:09Because one of my abilities was to morph
1:29:11into other people and
1:29:14quickly grasp all that data.
1:29:17>> Mhm.
1:29:17>> Whether it's shooting pool, one of my
1:29:19best friends is Mike Siegel, the 10-time
1:29:21world champion pool player.
1:29:23I'm terrible playing pool. All of a
1:29:25sudden I meet Mike, we hit it off and
1:29:27I'm going to morph into Mike.
1:29:29>> Mhm.
1:29:29>> And all of a sudden now I become Mike
1:29:31Siegel. I'm running out the table and
1:29:33I'm not
1:29:34>> Sharpening the little thing.
1:29:35>> Yeah, yeah, yeah, yeah, yeah, we go.
1:29:36Let's play. Or or playing the the the
1:29:39piano. I never took a lesson on piano in
1:29:41my life and I
1:29:42>> Mhm.
1:29:43>> All of a sudden watch somebody start
1:29:44morphing into them, start playing the
1:29:45piano or learning marketing or speaking.
1:29:48I'm Right now I think I'm a pretty good
1:29:50communicator.
1:29:50>> It's phenomenal.
1:29:51>> And remember, I stuttered. I couldn't be
1:29:54in a room with people. I needed to be by
1:29:57myself. I couldn't walk into a room, I'd
1:29:59have panic attacks. You know, anxiety
1:30:02attacks being in a room with other
1:30:03people because heaven forbid someone was
1:30:05going to talk to me. And then I'd have
1:30:07to actually talk back.
1:30:09I mean, this was a big challenge. So,
1:30:11being able to change that is something
1:30:13that everyone can get better at.
1:30:17People always ask me, can people
1:30:20really get to a high level of expertise
1:30:22in, whether it's marketing or sales or
1:30:24making money or manifesting or any of
1:30:26these things? And the answer is, no, not
1:30:29everyone can get to a high level of
1:30:30expertise, but everyone can get
1:30:33infinitely better.
1:30:35You take 10 people who have never played
1:30:38the piano in their life,
1:30:40and they all start taking lessons the
1:30:42same day.
1:30:43>> Mhm.
1:30:43>> And they all practice for the same
1:30:45amount of time every day. At the end of
1:30:46the year,
1:30:47there's going to be one person in that
1:30:48group who's going to be way better
1:30:51than everybody else. And there's going
1:30:52to be one person who's going to be the
1:30:54worst out of that group.
1:30:56But all of them are going to be
1:30:57infinitely better than when they
1:30:58started, right?
1:31:00>> Mhm.
1:31:01>> Same thing in in life. If it's making
1:31:03money, if it's running a business, if
1:31:05it's being a public speaker, if it's
1:31:06being a marketing person, writing ad
1:31:08copy, if it's being in a relationship,
1:31:11if it's being a communicator, anything
1:31:13at all, you can get much, much better
1:31:16than you are right now.
1:31:19Success, as Zig Ziglar said, is not what
1:31:22you've done compared to what others have
1:31:23done. It's what you've done compared to
1:31:25what you could have done. So, you have
1:31:27to really just compare yourself against
1:31:28yourself.
1:31:29>> And in terms of the theta state, um, can
1:31:32you talk a little bit about that and
1:31:33your philosophy about how important that
1:31:34is to achieve it?
1:31:35>> Yeah, so,
1:31:36if we look at the brain, brain vibrates
1:31:38at different frequencies. Scientists
1:31:39have put it into five categories, which
1:31:41is really not true. There's There's
1:31:42trillions of frequencies, cuz if you
1:31:44break down every frequency increases
1:31:46trillions of them. But, we take a big
1:31:48band of them and call it, this is going
1:31:49to be gamma. This is going to be beta.
1:31:52This is going to be theta. This is going
1:31:54to be alpha, and this is going to be
1:31:56delta. So, we put them into five
1:31:57categories, but each one of those bands
1:31:59is pretty wide.
1:32:00Beta, when you're broadcasting on beta,
1:32:02you can call that the slave wave
1:32:05or the or the poverty wave. Because if
1:32:07you're broadcasting in beta, you're
1:32:08going to be miserable. You're not going
1:32:09to be able to manifest anything because
1:32:11your brain is a broadcaster and receiver
1:32:13frequency. And if you're broadcasting
1:32:15your thought of what you want on beta,
1:32:17it doesn't affect anything in the
1:32:19physical universe.
1:32:21Nor does it affect anybody else's brain
1:32:23in a major way.
1:32:25If you're broadcasting on alpha or
1:32:27theta, it's going to have a much better
1:32:29impact on the physical universe and
1:32:31other people's brain. The sweet spot is
1:32:34right in between
1:32:36theta and alpha. So, right out there's
1:32:40alpha then then theta. So, it's right at
1:32:42the bottom end of the of alpha and at
1:32:44the top end of theta. That bandwidth,
1:32:48that combination bandwidth, you're if
1:32:50you're in that range, that's when
1:32:53virtually molecules in the universe will
1:32:55vibrate when you put out a thought
1:32:57>> Mhm.
1:32:58>> in the biggest way. You actually create
1:32:59heat.
1:33:00>> Mhm.
1:33:00>> I mean, you can create heat.
1:33:02>> Mhm.
1:33:02>> Somebody actually saw me do this. I
1:33:04never show abilities. I did and but
1:33:07somebody saw me do this. I was at my
1:33:08house. We were outside. It was cold. It
1:33:10was rainy. It was in the winter uh in
1:33:12Chicago. And I had all this wood in my
1:33:14fire pit. It was kind of moist. And it
1:33:17was kind of misty.
1:33:19And I didn't want to like look for fire
1:33:22starters or lighter fluid or newspapers
1:33:25or whatever or try to get some some
1:33:27wood. So, I just said, "Well, I'll just
1:33:29start the fire." So, I took a I took a
1:33:30match. And the guy was right there
1:33:32watching me. He was He was walking
1:33:33walking uh he actually was coming out of
1:33:35the house and and just opened the door
1:33:37and I just threw the match and and I
1:33:39just did this and the son of a gun went
1:33:41poof.
1:33:42And he said, "WHAT DID I JUST SEE?" AND
1:33:44I SAID, "You didn't see anything."
1:33:48>> That's incredible.
1:33:49>> Yeah, he said, "You're a witch. You're a
1:33:50witch."
1:33:51>> So, so what do you do to cultivate that?
1:33:53Do you you talk about it being a little
1:33:54bit of a meditative state? Is it Do you
1:33:55consciously meditate every day? What
1:33:56advice do you have for people on a
1:33:58practical level
1:34:00to implement some of these things to to
1:34:02improve that?
1:34:03>> things and every person is different.
1:34:04When I was in the brotherhood trained,
1:34:06everybody was given training based on
1:34:09what the issue was with them. So, today
1:34:11you may have major amounts of nano
1:34:13plastics in your brain screwing up your
1:34:15ability to get into that state. You
1:34:17could have all types of allergic
1:34:19reactions from the the dyes, the red
1:34:21dyes, or maybe even the dyes in the
1:34:23salmon you're eating you think is
1:34:24healthy for you. They ingest it with
1:34:26synthetic dye. It could be the dyes that
1:34:28are in or the or the fragrances that
1:34:31you're smelling.
1:34:32These fragrances are deadly poison. You
1:34:35get trash can liners, right? For your
1:34:37trash can and it smells of full you know
1:34:40full off you know what some you know It
1:34:42it it's poison to your brain. So, you
1:34:45could have some
1:34:46a neurological issues preventing you
1:34:49which means you have to
1:34:51clear them out. You have to cleanse them
1:34:53or detox them from your brain. So, today
1:34:56I think one of the most important things
1:34:57a person can do to be able to increase
1:34:59concentration and focus and the ability
1:35:01to broadcast a thought on a narrow beam
1:35:04which will help manifest it into the
1:35:06universe is to clear out the toxins in
1:35:08the brain. And there's a couple things
1:35:10out there. There's masterpiece.org
1:35:13which it has a little it's sea water
1:35:15with some zeolite in it which is
1:35:17excellent pretty cheap. Much more
1:35:19expensive is the Pampa program chelation
1:35:22uh
1:35:23oral chelation and there's other things
1:35:24you can do. Zeolite's always a a good
1:35:27one. Chlorella helps pull mercury out
1:35:29and heavy metals and nano plastics. So,
1:35:31there's some things to get to get rid of
1:35:33it. That's like number one, right?
1:35:35Number two is sleep.
1:35:37When you go to sleep your body needs to
1:35:38release melat melatonin, but today
1:35:40people have the hardest time sleeping.
1:35:42That's why these sleep aids are off the
1:35:44charts in terms of supplements. So,
1:35:46there's a couple reasons why you're
1:35:47having a hard time sleeping. Number one,
1:35:48you're plugging your phone by your bed.
1:35:50So, plug in your phone, but ideally shut
1:35:52the phone off and then plug it in the
1:35:54next room. That's ideal, but never by
1:35:56your bed. If it's in your bedroom,
1:35:57that's
1:35:58not as good, but it's better than by
1:36:01your bed stand. If you shut it off,
1:36:02that's better, but it's still vibrating.
1:36:04But ideally get it out of the room. You
1:36:06have no idea the effect that's having on
1:36:08your brain and your ability for your
1:36:09body to release melatonin and get into
1:36:11full sleep the way it it it it allows
1:36:14the brain to heal.
1:36:16Next,
1:36:18lights. In everyone's room, there's a
1:36:20blue light. There's a red light. There's
1:36:22the light for the
1:36:24all over the place. There's like
1:36:26lights. This prevents you especially
1:36:29blue and red. It prevents the body from
1:36:31releasing melatonin. You can't release
1:36:32human growth hormone between 10:00 p.m.
1:36:35and 2:00 a.m. because of the lights.
1:36:38Simple solution, get a silk black eye
1:36:41mask and put it on.
1:36:43Now you're in total darkness. Your
1:36:45body's going to release melatonin
1:36:47better. Next, oxygen.
1:36:50All of our homes are hermetically sealed
1:36:51for God's sakes. So, we're in this
1:36:53hermetically sealed room. We're getting
1:36:54no fresh air. This air is just
1:36:55recirculating. You're breathing all
1:36:57night long.
1:36:59You're throwing out carbon monoxide or
1:37:01is it carbon dioxide?
1:37:03Poison into the air. You have no plants
1:37:05that that are helping. And so, the
1:37:08amount of oxygen in the air all night
1:37:10long begins to go down and down and down
1:37:11and down and down and down. That affects
1:37:13your brain.
1:37:14Solution, what everyone everyone did 50
1:37:17years ago. Open the darn window. Sleep
1:37:19with the window open. Let the air fresh
1:37:21air in.
1:37:22And oh, it's cold. Good, get an extra
1:37:24blanket. I mean, it's better to be in
1:37:26the cold air against your face breathing
1:37:29oxygenated air. Your body is going to
1:37:32love it. You're going to sleep like a I
1:37:34mean, not a You're not going to sleep
1:37:36like a baby. You're going to sleep like
1:37:37a dog. I mean, you're going to be You're
1:37:40going to be out. And you're going to
1:37:41wake up completely refreshed. You do
1:37:43those three things. No cell phone. Shut
1:37:46it off and put it in a different room.
1:37:49Silk black eye mask and open the window
1:37:51so you have oxygen so the temperature
1:37:53gets much cooler.
1:37:55And your ability the next day to
1:37:58concentrate and focus is going to
1:38:00automatically go up dramatically.
1:38:02>> I love that. And I have a few last
1:38:04questions here before we wrap up. I
1:38:06wanted to ask um, you know, talking
1:38:08about you know, when the government came
1:38:09after you, you ended up serving, I
1:38:11believe you were sentenced to 10 years,
1:38:12ended up serving about eight.
1:38:14>> 10 years for the non-crime of contempt
1:38:17of court.
1:38:19>> How much time did you serve?
1:38:20>> Eight and a half years. There was no
1:38:21fine, no restitution, there was no
1:38:24customers ripped off or anything like
1:38:26that, no fraud, no deception. It was
1:38:29contempt of court because I didn't obey
1:38:30a court order.
1:38:32Which means I kept talking about my book
1:38:34on television. I was exercising my first
1:38:36amendment constitutional right. The case
1:38:39by the way is closed, the government has
1:38:41settled with no finding of wrongdoing.
1:38:43Thank you very much.
1:38:44>> That's awesome.
1:38:45>> Again, but that never gets reported. I
1:38:47did nothing wrong. I sold millions of
1:38:49books that people loved. I did zero
1:38:52wrong. I was charged with contempt of
1:38:55court. It was a political witch hunt,
1:38:57everybody knows it. Everybody knows they
1:38:59were trying to shut up a vocal critic of
1:39:01the government exposing the
1:39:03pharmaceutical corruption and how
1:39:06they're hiding the truth about non-drug
1:39:08and non-surgical cures to prevent
1:39:10disease.
1:39:12And over 28 things that I said in the
1:39:14original book to 20 years ago now have
1:39:16been proven to be 100% correct.
1:39:19>> Wow.
1:39:20>> I served eight and a half years without
1:39:22committing a crime and without getting
1:39:24any restitution or uh, fine.
1:39:26>> And what's the number one shift for
1:39:27Kevin Trudeau having that experience in
1:39:29getting out?
1:39:32>> There has been no change. When I went to
1:39:35prison,
1:39:37I looked at it like J.D. Rockefeller
1:39:39did. I've been given a gift. That was my
1:39:41feeling. Legitimate. I said, I've been
1:39:44given a gift. I've been given a
1:39:46blessing. There's a treasure in here.
1:39:48And when I went away, I thought
1:39:50this is the opportunity of a lifetime. I
1:39:52can do yoga every day. I can meditate
1:39:54every day. I can play bridge. I can
1:39:56really sharpen up my bridge game.
1:39:58>> Do you normally meditate every day?
1:39:59>> Yes. Yeah. So, I can I can do all types
1:40:02of things I didn't have time to do. I
1:40:03can write a course called the science of
1:40:05personal mastery course. I can write the
1:40:07Your Wishes Your Command book.
1:40:08>> Mhm.
1:40:09>> I can I can exercise like a fiend. I can
1:40:12do yoga exercises. I can learn German. I
1:40:15can learn learn Italian. I can play
1:40:17tennis. I can go for long walks. I can
1:40:19read great literature that I haven't
1:40:21read before. I can meet the most
1:40:22interesting people from a variety of
1:40:24things, whether they're the past
1:40:26president of a country or Jesse Jackson
1:40:29Jr. or Jeff Skilling from Enron or this
1:40:32billionaire or that billionaire. Or I
1:40:34can meet this guy here who's an arch
1:40:35criminal gangbanger uh who can't, you
1:40:38know,
1:40:39put together two sentences cuz his
1:40:41vocabulary's low. And I can become
1:40:43friends with him and learn about him and
1:40:45his culture and where he came from and
1:40:46the struggles he has in his community
1:40:48and his life and the fact that he has no
1:40:49education. And I can
1:40:51broaden my understanding of human beings
1:40:55and still have the same love and
1:40:57compassion for everyone regardless of
1:41:00race, religion, education level, of what
1:41:03they did wrong or what they didn't do.
1:41:05It was a beautiful beautiful blessing
1:41:07and experience that that that I had
1:41:10that I've been blessed with.
1:41:11>> That's awesome. Was it a humbling
1:41:13experience in the sense of going from
1:41:15making hundreds of millions of dollars,
1:41:16billions of dollars in the business
1:41:18to then kind of being stripped away of
1:41:20that temporarily?
1:41:21>> For me, no. And I'll tell you the reason
1:41:22why. Because I like to go fishing up in
1:41:24Canada for walleye. And when we go
1:41:26fishing up in Canada, we sometimes be in
1:41:27a tent. We'd be in a little tiny hut
1:41:29with no electricity. You know, have
1:41:31kerosene lamps or whatever.
1:41:33And we loved it. You know, we're in a
1:41:35sleeping bag.
1:41:36>> Yeah.
1:41:37>> Okay, well, this is poverty.
1:41:39You could call that living in poverty.
1:41:41>> Mhm.
1:41:41>> And I pay to live in poverty, right?
1:41:44>> Yeah.
1:41:44>> And I live in poverty and have to cook
1:41:46my own crappy meals and crappy stuff.
1:41:48And I don't think, oh, I'm very humbled
1:41:49to be here. I'm going, I love this. This
1:41:52is so cool, man.
1:41:53>> Finding the joy.
1:41:54>> We we got to go to the toilet in a hole
1:41:55out there in the woods in the rain. I
1:41:57mean, this is great, you know, we're
1:41:58roughing it, right? And we love it.
1:42:01We're not feeling humbled, we just love
1:42:02the experience.
1:42:04Whether I'm in a Ritz-Carlton Hotel or
1:42:06the Peninsula Hotel or whatever in the
1:42:08finest suite
1:42:10or whether I'm in a Holiday Inn or
1:42:12whether I'm in the backseat of a car
1:42:13because I'm just happen to be driving on
1:42:15a road trip and I have to sleep, to me
1:42:17it's all the same.
1:42:19It's just a different experience.
1:42:21>> No, beautifully put. And then I wanted
1:42:23to ask also about the 7-month uh I
1:42:25believe you did like a 7-month um
1:42:28>> cave
1:42:28>> cave. Can you talk a little bit about
1:42:30that and what you learned from that?
1:42:31>> When I talked to my uncle years ago,
1:42:34I said, you know, I'm I'm trying to Is
1:42:36there anything I can do to even take my
1:42:39abilities to the next level?
1:42:42They said, well, you're you're really
1:42:44there. You're anchored beyond the veil
1:42:47in the in the static in the oneness.
1:42:50You're at the top level of proficiency
1:42:53in using your abilities.
1:42:55But I think what you should do next
1:42:59is disconnect from the universe, from
1:43:01the world, and go into isolation.
1:43:05I said, well, what will it do for me? I
1:43:06go, they said, you'll find out.
1:43:08So, they set me up with going to the
1:43:10Himalayas into a cave.
1:43:12And it's set up. It wasn't you know,
1:43:14there there people this is what they do,
1:43:15right? You Some people go there for a
1:43:17weekend.
1:43:18>> Yeah.
1:43:18>> They said,
1:43:19you 7 months?
1:43:21Yeah, 7 months. Long time.
1:43:23>> Why seven?
1:43:25>> Yeah, seven's a magic number.
1:43:27>> Uh why is that?
1:43:27>> 733 Each number has a frequency and
1:43:30vibration. If you've ever talked to a
1:43:31numerologist numerologist, you know that
1:43:33there's frequencies of vibration. So,
1:43:34there's 12 There's seven, there's 33.
1:43:3812 is very powerful. There's 12 months
1:43:39of the year. Jesus had 12 apostles. Blah
1:43:42blah blah blah. There's, you know, 12
1:43:43hours in the cycle of a of a day.
1:43:46So, 12 is a number, seven is a number,
1:43:4833 is a number, 11 is also a number.
1:43:51So, we went for seven, better than 12.
1:43:53>> You're right.
1:43:54>> the lowest one. So, seven in the cave,
1:43:57no communication with any other human
1:43:59being, and I was told you're on your
1:44:02own.
1:44:02So, nobody can verify if it's true, but
1:44:04you can't speak.
1:44:06>> Wow.
1:44:06>> So, I'm by myself, so I can't talk to
1:44:08myself.
1:44:10I can't talk. I can only think. So, I
1:44:12cannot open my mouth. I can't utter
1:44:15sounds.
1:44:16Unless I had a cough, but I can't utter
1:44:18sounds. Can't hum, can't sing, can't
1:44:20speak. No No interaction with any human
1:44:24beings. Food was put down the trail uh
1:44:26every few days for me to eat. Uh and I,
1:44:29you know, bring back the trash and
1:44:32things, so they would get rid of it, but
1:44:33there was no connection or interaction
1:44:34with the you know, people. No books to
1:44:36read.
1:44:37Uh nothing whatsoever. And it was a
1:44:39clean cave, you know, kind of protected
1:44:40from snakes and spiders and lions,
1:44:43tigers, and bears type thing. So, it was
1:44:45Yeah, I felt safe.
1:44:47But, it was a cool experience for me
1:44:50because what it allows you to do is
1:44:54confront
1:44:56yourself.
1:44:57>> Mhm.
1:44:58>> Most people cannot
1:45:00be in silence.
1:45:02They cannot confront themselves. They
1:45:04want They don't want to look at
1:45:05themselves. They're afraid to look at
1:45:07themselves.
1:45:09Cuz they may not like what they see.
1:45:10>> Afraid to confront the truth.
1:45:11>> That's correct. You have to confront who
1:45:14you really are and see who you really
1:45:16are. And when you do, all your fears go
1:45:19away because
1:45:21it vanishes.
1:45:22Anything that you think is a problem, or
1:45:24I I so guilty about this I did this in
1:45:26the past. I don't want to look at that.
1:45:29When you look at it, you realize that
1:45:30it's
1:45:31a facade. It's a paper tiger.
1:45:34And it vanishes. Whatever you can
1:45:36confront, you can handle. And whatever
1:45:39you can confront fully, the charge on
1:45:42it, the energy, the electricity, the the
1:45:45energetic imprint just crumbles and
1:45:48vanishes into thin air, and you become
1:45:50free.
1:45:51>> Wow.
1:45:52>> So, the whole thing is becoming free.
1:45:54When you clear out of your field all
1:45:56these samskaras, as it says in the
1:45:58Sanskrit, which is an energetic imprint,
1:46:01that you put there yourself and created
1:46:05yourself, it doesn't exist. So, if you
1:46:07created something in your mind that's
1:46:09holding you back
1:46:11and giving you stress, anxiety, and
1:46:13guilt, and fear, and all these other
1:46:14negative emotions, but you created it
1:46:16and it doesn't exist. And when you
1:46:18actually look at it, it vanishes right
1:46:20before your eyes and it leaves you.
1:46:23The feeling of expansion,
1:46:26freedom, and liberation surpasses all
1:46:30human comprehension and surpasses words.
1:46:32You can't give it You can't even
1:46:33describe it.
1:46:35>> Yeah.
1:46:36Wow.
1:46:37The way you explain that is incredible,
1:46:38my man. And I want to ask you this, too.
1:46:41Um you know, a lot of people We told
1:46:42people to write in, and people had a
1:46:44funny silly question, but I'm curious
1:46:45just quick thoughts on it. How do you
1:46:47feel alcohol or marijuana, um your
1:46:50recreational drugs, affect the
1:46:51manifestation process, or do you feel
1:46:53they do something there?
1:46:53>> Oh, I
1:46:54I I I have a lot of things to say about
1:46:55this, and not my opinion. I can tell you
1:46:57what I know.
1:46:58Alcohol relaxes the muscles and relaxes
1:47:02the mind and gets processed by the
1:47:03liver.
1:47:04>> Mhm.
1:47:04>> Too much is poison.
1:47:06>> Mhm.
1:47:07>> By the way, what I just said is not
1:47:09disputable. It's It's It's indisputable.
1:47:11It's absolutely factual.
1:47:13So, I'll tell you a story about alcohol.
1:47:14So, I'm hiking up the mountain in in
1:47:16Germany. I'm hiking hiking up the Alps.
1:47:18And I'm hiking I got my poles, and I'm
1:47:19hiking. It's like a 3-hour hike straight
1:47:21up. And I got water, cuz you have to
1:47:23hydrate, so I'm drinking all my water
1:47:24all the way up and I run out of water.
1:47:26So, when I get to the top, there's a big
1:47:27restaurant up there cuz it's also a ski
1:47:29area. So, you you know, most people go
1:47:31up there and ski down, but in the
1:47:32summertime you hike up. So, I go out
1:47:34there and and on the patio it's a
1:47:35gorgeous gorgeous summer day. Tons of
1:47:37people are on the patio, all Germans
1:47:39mostly.
1:47:40Everybody's speaking German. So, I sit
1:47:42down and I go, "I want a big big bottle
1:47:44of water." And the waitress looks at me
1:47:47kind of funny.
1:47:48As if to say, "Water?" And I said,
1:47:51"Yeah." "Okay." She walks away. And I'm
1:47:54looking around at all the tables and
1:47:55everybody has this big huge glass with
1:47:58this brown light-colored liquid in it
1:48:01with this foam. It looks like beer, but
1:48:03it's this weird tall glass and it looks
1:48:06cloudy a little bit. So, she brings the
1:48:08water right over and I go, "What is
1:48:10everybody drinking?" She goes,
1:48:11"Weissbier."
1:48:13I go, "What's Weissbier?"
1:48:15Well, she goes, "That's white beer or
1:48:16wheat beer. It's made with wheat and
1:48:19that's what you should be drinking cuz
1:48:21you just hiked up the mountain." I go,
1:48:22"But that has alcohol in it. Alcohol's
1:48:24dehydrating." And she laughs, "You
1:48:26Americans."
1:48:28She says, "The alcohol is very small.
1:48:31It relaxes the muscle.
1:48:34The wheat beer has a low surface
1:48:36tension, which means it's more hydrating
1:48:39than water. And surface tension is if
1:48:41you take a piece of um
1:48:43let's say a brown paper bag and you take
1:48:45a bead, one little drop of water and you
1:48:47put it there and notice the bead just
1:48:49stays on top. It doesn't permeate.
1:48:52The surface tension isn't isn't correct.
1:48:55If you take some carrot juice
1:48:57and take one one little bead of carrot
1:48:59juice, it goes right in, boom, because
1:49:01it's the clusters of molecules are
1:49:03smaller and flatter. It has a lower
1:49:05surface tension, which means it's
1:49:06wetter.
1:49:08The beer is wetter than water. Wow. She
1:49:10goes, "Also, the beer has carbohydrates
1:49:13and minerals because it's wheat beer.
1:49:15So, it's not only going to hydrate you
1:49:17better,
1:49:18the slight amount of alcohol is not
1:49:20going to dehydrate you cuz you have
1:49:22you're drinking this much fluid.
1:49:23It's going to relax the muscles, so
1:49:25allowing the hydration to get into the
1:49:27muscle so you don't develop lactic acid
1:49:29or have any cramps. And then you have
1:49:31all the minerals, including calcium and
1:49:33magnesium, which you need after you hike
1:49:35up. This is what you should be drinking,
1:49:37like everybody else, she says. And I go,
1:49:39give me one. I drank it down. I'm like,
1:49:41"Oh my god, I feel like Superman."
1:49:45>> Yeah.
1:49:45>> I couldn't believe how good I felt. So,
1:49:47the bottom line is alcohol in small
1:49:49amounts and in moderation is perfectly
1:49:51fine. Then I bring this monk to live
1:49:53with me, Shi Yan Ming. He's the He was
1:49:57the lead monk at the Shaolin Temple in
1:49:59China, kung fu master.
1:50:02For the first time in history, the real
1:50:04monks who lived in the temple were
1:50:06allowed to leave and travel the world
1:50:08showing the world their kung fu mastery.
1:50:10He was like, you know, Kwai Chang Caine
1:50:12in the TV show Kung Fu.
1:50:15The stuff they did is, I mean, spooky.
1:50:18Like you put a spear into his throat,
1:50:20you push it, and the spear bends and
1:50:22breaks. It doesn't permeate his throat
1:50:24cuz his chi energy is so strong. So, I
1:50:26see this guy, and I'm amazed. I go see
1:50:29and watch the monks. I've trained in
1:50:31Shaolin martial arts for a long time.
1:50:33And then I hear he defects.
1:50:35>> Mhm.
1:50:36>> And he actually wins his asylum, and
1:50:38he's in New York. So, I track him down,
1:50:40and I go, "I need you to come live with
1:50:41me and teach me, train me." So, he comes
1:50:44to comes to uh California. He lived with
1:50:46me for a while.
1:50:47>> So, you just paid him to live with you
1:50:48and teach you kung
1:50:49>> I paid him. I paid his expenses and
1:50:50everything. So, he lived with me, we're
1:50:51going to train. And I had Grandmaster
1:50:53Tai, who was my my trainer, come with me
1:50:55cuz he talked
1:50:56spoke Mandarin. That way he could talk
1:50:58to him because his English wasn't so
1:51:00good.
1:51:01So, we're training, and I says, "What do
1:51:04you like to you know, eat?" "Oh, I eat
1:51:06anything." I go, "No, you're a Buddhist
1:51:08monk. You're a vegetarian, aren't you?"
1:51:10"No, no, no. Yeah, I Buddhist monk.
1:51:12Yeah, yeah, Chan Buddhist, but I eat
1:51:14anything, anything.
1:51:15>> Mhm.
1:51:15>> I go, "No, no, you're vegetarian. A
1:51:17Buddhist monks are vegetarian. Maybe
1:51:18there's a a
1:51:20issue with the translation." He goes,
1:51:21"No, I eat anything."
1:51:23I go, "Okay." So, we go out to I go,
1:51:25"What do you like to eat?" He goes, "I'm
1:51:26a Chinese. I like a Chinese food."
1:51:28>> Mhm.
1:51:30>> We go to a Chinese restaurant. They're
1:51:32all like bowing down to him because
1:51:33he's, you know, oh, you know, master.
1:51:36So, I go, "What do you want?" He goes,
1:51:37"I want a steam a vegetable, uh
1:51:39vegetable fried rice, and uh and uh
1:51:42vegetable noodle soup."
1:51:43>> Mhm.
1:51:44>> Okay. Sounds like a lot of vegetables.
1:51:45Sounds like vegetarian to me. So, we eat
1:51:47the food. The next day, the next day,
1:51:49the next day, the next day, everything
1:51:50he orders, vegetables, fried rice,
1:51:52vegetables, vegetable noodle soup,
1:51:55vegetables, more vegetables, more
1:51:57vegetables, fruit, vegetables, fruits.
1:51:59That's all he's eating. All vegetarian.
1:52:01So, I says, "Shi Fu,
1:52:03you lied to me. You told me uh that
1:52:05you're not a vegetarian, but all you eat
1:52:07is vegetables."
1:52:08>> Mhm.
1:52:09>> He looks at me and he goes,
1:52:10"I like vegetables."
1:52:13I go,
1:52:14"But wait a minute. Would you eat meat?"
1:52:16"I no order meat. I don't like meat, but
1:52:18if you serve me meat, I eat anything. I
1:52:21have no restrictions."
1:52:22>> Mhm.
1:52:23>> What a beautiful way to live, right?
1:52:25>> Right.
1:52:26>> "I'm free," he says. "I'm free."
1:52:27>> He's not living any kind of identity.
1:52:29>> That's correct. I go, "If I made you a
1:52:30steak right now, you would you eat it?"
1:52:31"Yes, because you give it to me out of
1:52:33love. Of course, I eat it. I no order
1:52:36steak. I I like vegetable."
1:52:40But what a beautiful understanding of,
1:52:41you know, no no attachment, right?
1:52:44>> Mhm.
1:52:45>> But I says, "What do you like to drink?"
1:52:46He goes, "Oh, I like a special water." I
1:52:48go, "What special water?" "Corona beer."
1:52:53>> Corona beer.
1:52:53>> And he goes, I goes, "Do you like
1:52:55anything else?" He goes, "Oh, and also
1:52:57very, very special water, champagne."
1:53:01>> That's incredible.
1:53:01>> And I go, "What?" So, we train
1:53:03>> Uh-huh.
1:53:04>> 2 and 1/2 hours in the morning, 2 and
1:53:061/2 hours in the afternoon, 2 and 1/2
1:53:07hours at night. I mean, this guy's
1:53:09killing me, right? I mean, we're just
1:53:11kicking it. Out of after every training,
1:53:14he drinks three Corona beers.
1:53:16>> Wow.
1:53:16>> And I said
1:53:18and I remembered the, you know, when I
1:53:20was hiking. I got And I But I asked him,
1:53:21"Why you drinking?" He goes, "Because it
1:53:23relax the mind, relax the muscle."
1:53:25>> Wow.
1:53:25>> He goes, "Uh we just generate a lot of
1:53:26lactic acid. We need to feed the muscle.
1:53:29You can't drink just water, no good.
1:53:31Because that basically leacha leach all
1:53:33the mineral out and no good for you. You
1:53:35have to
1:53:36give your body what it needs." He goes,
1:53:38"Throughout history, throughout history,
1:53:40we drink a wine, we drink a uh
1:53:43beer because low surface tension,
1:53:45hydrate very well. Low alcohol content,
1:53:47not the new beer with a lot of alcohol.
1:53:49The the the low alcohol content."
1:53:52>> Yeah.
1:53:52>> So, the point is that that that's fine.
1:53:54If you're an alcoholic and drinking a
1:53:56half a bottle of scotch every night,
1:53:58>> yeah, it's not going to help.
1:54:00Marijuana. Marijuana, okay, everyone's
1:54:02going to hate me about this.
1:54:05Marijuana was different than alcohol.
1:54:07>> Mhm.
1:54:08>> When you drink alcohol, the liver
1:54:09processes it, it's gone.
1:54:11>> Mhm.
1:54:11>> When you smoke a joint,
1:54:14a percentage of the drug stays in the
1:54:17fatty tissue in your body.
1:54:20The majority of the fat in your body is
1:54:22your brain.
1:54:23>> Mhm.
1:54:24>> Which means in your brain, all the fatty
1:54:25tissues have a residual amount of that
1:54:28drug.
1:54:29The next joint you smoke,
1:54:31they still call it joints? I guess.
1:54:32Okay.
1:54:33>> They call it everything, yeah.
1:54:34>> Yeah, whatever you want, right? That
1:54:35blunt or whatever, I don't The next
1:54:37marijuana cigarette you smoke,
1:54:39it adds to what you previously smoked.
1:54:42You do that for 2 or 3 years, you have a
1:54:45huge build-up of the drug in the fatty
1:54:47tissue in your brain. Your brain is
1:54:50operating slower.
1:54:53You cannot get into alpha theta,
1:54:55maintain it, you can't concentrate, the
1:54:58synapses don't work as well, they're all
1:55:00corroded, you cannot function properly.
1:55:04The longer you do this, the worse it
1:55:06gets. You think it's okay because it's
1:55:08like graying hair. You don't notice the
1:55:11change. Or the person who who who starts
1:55:13gaining weight, "Oh, I gained a quarter
1:55:15of a pound today, a quarter of a pound
1:55:17next week, a half a pound the week
1:55:18after." You don't notice the incremental
1:55:20changes because it's happening so slow.
1:55:23You don't notice the cognitive decline
1:55:26the more you smoke.
1:55:29All the psilocybin,
1:55:31the magic mushrooms, LSD,
1:55:34peyote,
1:55:36ecstasy, they are the same. They're in
1:55:38the fatty tissue. Now, how do we know
1:55:39this? Scientists prove that when they
1:55:42take the fatty tissue out and biopsy,
1:55:44it's there. They can see it. And there's
1:55:47a simple way to prove it as well. All
1:55:49you have to do is go into a sauna, take
1:55:51some niacin, go into a sauna for a
1:55:52couple hours, 20 minutes at a time, give
1:55:55yourself a 5-minute break in between.
1:55:57And all of a sudden, you will start
1:55:58having flashbacks. If you did LSD,
1:56:01you'll have a flashback of LSD. If you
1:56:02did cocaine, you'll feel it on your lips
1:56:04where you rubbed the cocaine on your
1:56:06upper lip when you used to snort cocaine
1:56:08or you feel it in your nose. If you
1:56:10smoked uh marijuana, you'll start
1:56:12feeling high. And
1:56:14the room will reek of marijuana.
1:56:17>> Wow.
1:56:18>> "Oh, I haven't smoked marijuana in 5
1:56:19years." Good, go into that sauna and
1:56:21guess in in 1 hour, that sauna is going
1:56:23to reek of marijuana because it's still
1:56:26in your system. And that happens 100% of
1:56:29the time. When the perspiration is then
1:56:31analyzed, we we can tell you exactly all
1:56:34the drugs you took.
1:56:35>> Mhm.
1:56:35>> So, somebody says, "No, no, I'm
1:56:37drug-free." Get into the sauna.
1:56:39>> Mhm.
1:56:39>> Okay? And we'll tell you how drug-free
1:56:40you are. We're not even going to take a
1:56:42urine test because that's only active
1:56:44drug. We want to find out what is in the
1:56:46fatty tissue. And not only can we find
1:56:48the marijuana or the LSD or the
1:56:51psilocybin or the cocaine or the heroin,
1:56:54but we can also find the pharmaceutical
1:56:56drugs you've been popping.
1:56:57>> Mhm.
1:56:58>> Cuz it's in the perspiration, cuz it's
1:57:00in the fatty uh cell. This is why the
1:57:03more drugs you take, you kind of blow it
1:57:05up, because the body is actually
1:57:06retaining water to dilute all the toxic
1:57:09poison chemicals from the drugs you've
1:57:11taken, so you don't die.
1:57:13>> Wow.
1:57:13>> That's why you get blowdy.
1:57:14>> Wow. Has Kevin Trudeau ever tried
1:57:16marijuana?
1:57:17>> One time when I was a kid, I smoked
1:57:20marijuana.
1:57:21>> But I didn't inhale.
1:57:21>> I I tried to inhale, and I coughed like
1:57:25a crazy person and said, "I tried to
1:57:27smoke a cigarette. I mean, I tried to
1:57:29smoke packs of cigarettes, and I'm
1:57:30trying to inhale, and I can't." So, I
1:57:33said, "I Listen, I want to enjoy, you
1:57:35know, this this tobacco thing. What can
1:57:38I do?" So, I kind of gave up. And then I
1:57:40went to see W. Clement Stone.
1:57:42>> Mhm.
1:57:42>> Um he was the billionaire from Combined
1:57:44Insurance, co-wrote the book with
1:57:45Napoleon Hill, Success Through a
1:57:47Positive Mental Attitude, in Northbrook,
1:57:49Illinois. Bowtie, pencil mustache,
1:57:52slicked-back hair. Looked like he was
1:57:53from the '20s, man. He was fantastic.
1:57:55So, I walk in his office,
1:57:57and we're talking, and he has this big
1:57:58huge humidor.
1:58:00He opened it He's a big cigar smoker. He
1:58:02opens it up, flips it around, shoves it
1:58:04in my face, and he goes, "Do you smoke?"
1:58:07I go, "No." He says, "Would you like to
1:58:09start?"
1:58:12>> That's awesome.
1:58:12>> And I said, "Well, sure, you know, but
1:58:14you have to teach me how to do this, cuz
1:58:16I don't know how to do this." First,
1:58:18let's start with the cutter.
1:58:19>> You have a guillotine or a V.
1:58:21>> And he's like going on and on, and I'm
1:58:23like, "This guy is the coolest guy."
1:58:25>> Okay. What's the number one thing you
1:58:26learned about mindset or success from W.
1:58:28Clement Stone?
1:58:30>> Clem Stone made a statement to me
1:58:34that I had a hard time understanding.
1:58:37But he said,
1:58:39"Success
1:58:40is a decision away."
1:58:44It was so simple, and I thought, "This
1:58:46can't be that easy."
1:58:48Is when you make a decision that you're
1:58:50going to do it, that's it, period. The
1:58:51whole universe goes to work for you.
1:58:55You have to make a decision that you're
1:58:57going to do it, that's it,
1:58:59period. No one's going to stop you. And
1:59:03he or his whole face changed. It was
1:59:05like, I don't want to fight this guy.
1:59:07He's 86 years old, but he'll beat the
1:59:08crap out of me with that type of
1:59:10determination.
1:59:12And I realized what he meant.
1:59:14He's 86. He's frail and fragile. I'm
1:59:17young and robust, and I know kung fu.
1:59:19Okay. I don't want to get into a fight
1:59:21with him. Cuz when he said that he was
1:59:24going to do it, that's it, period, you
1:59:25could feel the determination that he
1:59:28will not be denied.
1:59:30>> Mhm.
1:59:31>> No one and nothing is going to stop him.
1:59:34That's what it takes to become
1:59:35successful. You have to make that
1:59:37decision. Years later, flash forward,
1:59:39I'm in a swimming pool, and I'm with a
1:59:41very wealthy guy worth several billion
1:59:43dollars. Big burly guy. You don't hair
1:59:45all over his Not only on his chest, but
1:59:46his back, his shoulders, right? Cool
1:59:48guy, right? And he was We'd call him
1:59:50hairy hairy bear.
1:59:53So, he's in the pool, and I'm asking him
1:59:54about success. So, he comes over,
1:59:57grabs my hair. That's when I had a lot
1:59:59of hair. Grabbed my hair, and I mean
2:00:02like a vice, and shoved me under the
2:00:05under the water. He's like 260. At the
2:00:08time, I'm like 175
2:00:10lbs. And I'm kicking and screa- And I
2:00:13think he's playing until I feel he's not
2:00:16playing. I don't know what's going on.
2:00:18I'm freaking out, and I actually inhale
2:00:22some water.
2:00:23And he pulls me up, and I'm spitting the
2:00:25water out, and I don't know if I'm
2:00:28relieved, or if I'm pissed off, or if
2:00:30I'm still scared. I'm I have this
2:00:32combination, and he's just laughing.
2:00:34And it took me a while to kind of get my
2:00:36wits about myself, and he says, "When
2:00:39you want success as badly as you wanted
2:00:41to breathe, that's when you'll get it."
2:00:43>> Mhm.
2:00:45>> And I go,
2:00:47"How does this How does this correlate
2:00:49with release attachment to the outcome?
2:00:52>> Mhm.
2:00:53>> And he said, you can't release
2:00:55attachment to an outcome when you're not
2:00:57committed to that outcome. So, you have
2:00:59to want it like this first. You don't
2:01:01live in these states, you visit them.
2:01:03You go through the cycle.
2:01:05>> Mhm.
2:01:05>> So, you have to get to the state just
2:01:07like you had to get to the state of
2:01:09disgust. You don't live there, you go to
2:01:10the next one. So, you have to go through
2:01:12all of these. You have to have that type
2:01:14of emotion. And then, you have to repeat
2:01:17it again in an hour.
2:01:19And then repeat it next tomorrow. It has
2:01:21to be a constant moving thing. It's a
2:01:24movement. It's a movement.
2:01:26Oh my gosh, I could see it in my mind
2:01:29that the universe is constantly rotating
2:01:32and moving. It's not stagnant. And we
2:01:36have to be the same way with our mind
2:01:38and emotions if we're going to create
2:01:40something or manifest something or make
2:01:42something happen.
2:01:43>> I love that. And then the last question
2:01:45I have, uh, Kevin, is when you wrote the
2:01:48book, Your Wish Is Your Command, How to
2:01:50Manifest Your Dream Life, why did you
2:01:52write the book? And why should people
2:01:54get it if they're interested in changing
2:01:56their life? What can it do for you?
2:01:57>> a motivational speaker. I'm not in the
2:01:59success business. I was a real
2:02:00businessman. I had three TV networks in
2:02:02Europe, mining operations in Australia,
2:02:04a whole host of other companies. I had
2:02:06that billions in sales in real business
2:02:07before I ever gave one lecture on how
2:02:10to, you know, become successful or
2:02:12organization or communication or
2:02:14anything like that.
2:02:15>> How many billions in business have you
2:02:16done?
2:02:16>> You know, it's estimated in today's
2:02:18dollars somewhere around 25 billion
2:02:20around the world with all the companies
2:02:21I've been associated with and products
2:02:23that I've been associated with and so
2:02:24forth. Quite a lot, clearly. I'm most
2:02:27known in America for the TV infomercials
2:02:29cuz that was visible. But, most of the
2:02:32other businesses which generated huge
2:02:33money were not visible. You know, they
2:02:35were behind the scenes and not, you
2:02:37know, very public to people. But, the
2:02:39reason I wrote this is I had about 100
2:02:41people that worked for me over the years
2:02:42and it was one particular gal was my
2:02:45file clerk. She basically was at minimum
2:02:47wage part-time filing stuff for me and
2:02:49she went on to become a
2:02:50multi-millionaire in real estate.
2:02:53She first she became became worked her
2:02:54way up and became president a couple of
2:02:56my companies and then went off to build
2:02:58a real estate empire.
2:03:00Because I taught her the principles and
2:03:02she observed me. She was a fly on the
2:03:04wall watching me.
2:03:05And there has been over a hundred people
2:03:07that became millionaires or
2:03:08multi-millionaires who were in that you
2:03:10know, over the years that either worked
2:03:11for me, observed me and they used the
2:03:14principles that I taught them. I didn't
2:03:15teach them everything. She taught them a
2:03:17few things.
2:03:18So many people just started coming to me
2:03:20saying, "Teach us.
2:03:22You know, you have no college education.
2:03:24You got no degree. You have no
2:03:26connections. You had no money. You start
2:03:28all your companies out of cash flow from
2:03:31nothing.
2:03:32How do you do it so fast? How do you
2:03:34make all this money? I mean, you do all
2:03:36these successful ventures. It's like we
2:03:39don't understand. What are you doing?
2:03:40Teach it."
2:03:41So 20 years ago, 25 years ago, I went
2:03:43into the Alps and I decided to bring up
2:03:46about a hundred people in and I would
2:03:48teach them
2:03:49a system that I learned in the
2:03:51brotherhood, the 40-point algorithm for
2:03:53success. I'd say, "Here's all the pieces
2:03:55of the puzzle. There's nothing else.
2:03:57Everybody else is still making stuff up
2:03:59of what they think works. They don't
2:04:00have any idea. They know about success
2:04:02but they really don't know."
2:04:04So I'm going to give you the whole
2:04:06thing. And I'm it's not anything I
2:04:08invented. It's what was taught to me. It
2:04:10worked and I'm going to teach it to you.
2:04:11So I recorded that seminar. It was
2:04:13called Your Wish Is Your Command. I had
2:04:15some royalty there, members of royal
2:04:16families who were friends of mine
2:04:18validating that it worked. I had a few
2:04:19billionaires there validating that this
2:04:22is the success system that virtually
2:04:24never fails. I had people from politics
2:04:26and a whole bunch of others
2:04:28validating for the people in the room,
2:04:30"It's just not Kevin talking. You know,
2:04:31we're his friend. We use it. He taught
2:04:34me and my family. You know, he came to
2:04:35the palace. He taught my my kids. He's
2:04:38the real deal. This is the real deal.
2:04:41This is what we use in the highest
2:04:43elite class of people around the world.
2:04:46And if you do it, it it'll work as well.
2:04:49So, I recorded that
2:04:51and we sold that recording. First it was
2:04:53on CDs. Remember CDs? First it was on
2:04:56CDs. So, we sold the CDs for $1,000 or
2:04:59$1,500. And this is 25 years ago.
2:05:03And people loved the CDs. It was a live
2:05:05recording. I went into the studio and
2:05:06cleaned it up a little bit. But it was a
2:05:08live recording. But over the years,
2:05:11people had some questions. So, as I was
2:05:13getting the questions, I thought,
2:05:15"Okay, so maybe that's not 100% clear in
2:05:17the original recording."
2:05:19So, I thought, "Let me write a book
2:05:21where I could fill in all the blanks and
2:05:24basically
2:05:25answer all those questions that people
2:05:27generally have. This common questions."
2:05:29So, I I can clarify it. So, that's why I
2:05:31wrote the book. And also, the book when
2:05:34you know, when you have a number one New
2:05:35York Times best seller,
2:05:37that puts you in a different category
2:05:38than if you have a CD set.
2:05:39>> Right.
2:05:40>> Right? So, writing the book was
2:05:41significant because it would positively
2:05:43impact more people,
2:05:45allowing you to market it on Amazon and
2:05:47and and do podcasts like this and and
2:05:49do, you know, the Today show again. I
2:05:51did the Today show and CBS. I was on a
2:05:54couple Fortune magazine, front page of
2:05:56New York Times, front page of Wall
2:05:57Street Journal,
2:05:59you know, Howard Stern show, you know,
2:06:00when I came up with all these other
2:06:02books. So,
2:06:02>> You're on the Howard Stern show?
2:06:03>> I was on Howard, yeah.
2:06:04>> Wow. I love Howard Stern. What was that
2:06:06experience like? Side note.
2:06:07>> Howard was cool because I was um
2:06:10introduced to him through Amy Lynn
2:06:11Baxter. I was dating Amy Lynn. She was
2:06:15the only girl to be on the cover of
2:06:16Penthouse and Playboy. And we met
2:06:18through a couple
2:06:19mutual friends.
2:06:21>> You were You were staying busy in those
2:06:22days, it
2:06:23>> Yeah, I was staying very busy. I was
2:06:24single bachelor in my whole life. Now
2:06:25I'm happily married, which is way
2:06:27better. Uh to a fantastic woman.
2:06:30Best friend. She's right over there.
2:06:32Fantastic.
2:06:33So, but back then Amy Lynn was good
2:06:35friends with Howard cuz she was in the
2:06:36movie Private Parts that Howard did.
2:06:38>> Yes, back
2:06:39>> We went to his birthday party and hit it
2:06:40off and I was on his show and he was a
2:06:42big fan of the natural cures thing.
2:06:44>> That is awesome. And then my last
2:06:46question is, you know, for people who
2:06:48are watching this inspired, want to
2:06:50follow you, want to connect, they want
2:06:51to grab the book Your Wishes Command
2:06:53Your Wishes Your Command and they have a
2:06:55dream, a goal, a desire, but maybe they
2:06:57feel for whatever reason stuck inside or
2:06:59maybe they're going to start taking
2:07:00action. Maybe they want to start
2:07:01following the formula. Men and women
2:07:03around the world who are listening to
2:07:04this right now and they want to take
2:07:06that next step 1 2 3. What would Kevin
2:07:09Trudeau's best advice be to somebody out
2:07:11there? Last piece of advice if you could
2:07:12give to the world on how to make your
2:07:14dreams a reality, how to get unstuck,
2:07:16and how to finally blast through the
2:07:17limiting beliefs you might live with
2:07:18now.
2:07:18>> say it's different for every single
2:07:20person and just do the next logical
2:07:23step. Go as far as you can see and when
2:07:26you get there, you can see further.
2:07:28>> What if you see multiple options and you
2:07:29don't know what to pick?
2:07:30>> Yeah, then don't pick anything. It's
2:07:32okay to A decision isn't yes or no. A
2:07:35decision isn't left or right. Sometimes
2:07:37it's I'm not going to make a decision
2:07:38right now. It's perfectly okay to go
2:07:41into a state of going, "You know
2:07:42something? I'm not sure. I'm not going
2:07:44to choose."
2:07:45>> So, when should someone choose?
2:07:46>> When you feel the green light.
2:07:48>> What if years go by or months go by or
2:07:50weeks go by and you don't feel that
2:07:51green light?
2:07:52>> That's probably okay, too. Because
2:07:54you're not ready. If you don't get that
2:07:56green light
2:07:57>> How can someone get ready then? I don't
2:07:59mean to cut
2:08:00>> Yeah, no, and it's a very legitimate
2:08:01question.
2:08:03This is why if you do the basic things
2:08:07such as reading positive thinking books
2:08:09like
2:08:11at my website I have a whole bunch of
2:08:12books that I recommend. Here's one of
2:08:13them, but there's a lot of other ones,
2:08:15too. If you're reading a little bit
2:08:16every day, if you're listening to audio
2:08:18recordings every day, maybe you join a
2:08:20success club, maybe you go to some
2:08:22online masterminds or listen to some
2:08:25speakers, maybe just
2:08:27watch the History Channel.
2:08:29>> Mhm.
2:08:29>> And watch The Men Who Built America, The
2:08:31Food That Built America, and get
2:08:33inspired. Something is going to happen.
2:08:36Or just go for a walk without
2:08:39headphones, without music. Go for a walk
2:08:41in nature.
2:08:43Be around things that have a beauty
2:08:45aesthetic, which is what wealthy people
2:08:47do. They find, whether it's sculpture or
2:08:50art
2:08:51or nature
2:08:53that have the aesthetic wave of beauty.
2:08:56That influences you in a major way. Most
2:09:00people are not surrounded by that
2:09:01aesthetic wave of beauty, which actually
2:09:04acts as a prosperity attractor field
2:09:08generator.
2:09:09>> Mhm.
2:09:10>> And this is what wealthy people do. So,
2:09:11there's a whole host of things that
2:09:13people can do to get out of that stuck,
2:09:15you know, I'm stuck. I don't know what
2:09:17to do next. I feel like I'm stuck.
2:09:18>> Change the environment, change the
2:09:19energy, go work out of a hotel, luxury
2:09:21hotel, or go where it's better, whatever
2:09:22it is.
2:09:23>> Go to a museum and be surrounded by the
2:09:25aesthetic wave. You may hate it so much
2:09:27you'll get motivated to do something.
2:09:29I mean, seriously, that's what happens.
2:09:31Sometimes you get in there and you just
2:09:32get so agitated.
2:09:33>> Mhm.
2:09:34>> It's like, why am I go I I need to be
2:09:36doing something, but it's You don't know
2:09:37what's happening. You're surrounded,
2:09:39you're actually bathing yourself in the
2:09:42waves, actual energetic waves of an
2:09:46aesthetic frequency called beauty. And
2:09:49it blows out negative charge in your
2:09:52field, which is why all wealthy people
2:09:55are surrounded by what they classify as
2:09:57beauty. It's an aesthetic. Sure, it's a
2:10:00good investment, it's a good tax
2:10:02write-off, there's a bunch of other
2:10:03reasons, too.
2:10:04>> Right.
2:10:04>> But they're they understand the power of
2:10:07the aesthetic frequency band that's
2:10:10being that's permeating their body. They
2:10:14understand how that's clearing their
2:10:15field from negativity.
2:10:17>> I love that. Thank you so much for being
2:10:19on the show today, my man, and I
2:10:21appreciate you sharing the wisdom. Any
2:10:23final words of wisdom you could share
2:10:24with the audience or where they can find
2:10:26you, here at the Limitless podcast,
2:10:28anything else?
2:10:28>> I would I would just tell people this,
2:10:30just remember you were born to win.
2:10:33You were engineered for success. You
2:10:35were designed for accomplishment, and
2:10:37you are endowed with the seeds of
2:10:39greatness.
2:10:40Embrace the greatness within you. You
2:10:43have what it takes.
2:10:46Dream big dreams, and remember,
2:10:50don't let anyone ever steal your dreams.
2:10:56You know, all my stuff is available at
2:10:57kevintrudeau.com.
2:10:59They can get We have a whole host of
2:11:00free information there, free reports,
2:11:03training, and so forth, and the book is
2:11:04available, and my personal coaching and
2:11:06counseling is available, all types of
2:11:08information at kevintrudeau.com.
2:11:10>> Absolutely, and we'll plug those links
2:11:11in the description down below. Kevin
2:11:13Trudeau, thank you so much for being on
2:11:14the show. It's been a real pleasure.
2:11:16>> My pleasure.
2:11:17>> And I look forward to doing this
2:11:19potentially again soon. This was
2:11:20fantastic. For those of you guys
2:11:21watching at home, make sure to like,
2:11:23comment, subscribe, check out
2:11:25kevintrudeau.com, and remember, your
2:11:27wish is your command. We'll put a link
2:11:29in the description down below for you
2:11:30guys to check this out. We'll see you
2:11:31guys on the next inspiring episode.
2:11:34Take care.

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