The 2027 Design Style Trends You Need To Know — Transcript

Full transcript

1. 0:00I've got 10 creative trends to show you
2. 0:02that I think are going to be pretty big
3. 0:04in 2027. Now, yes, we've done this
4. 0:06before, but we're doing something a
5. 0:07little bit different this time because
6. 0:09we're also including trends that work in
7. 0:11>> [music]
8. 0:11>> video just as much as they would work
9. 0:13for static design. And we'll get into
10. 0:15why we added the video stuff in a little
11. 0:17bit, but if you're not into video
12. 0:18creation, the following 10 are going to
13. 0:20work perfectly for a variety of
14. 0:22projects. Before we get the train
15. 0:23rolling, let me say that when we talk
16. 0:25about these trends, we're not claiming
17. 0:26that every other creative style is
18. 0:28obsolete or you're not going to be
19. 0:30successful if you don't use one of
20. 0:31these. This video and these styles are
21. 0:33solely for your inspiration based on
22. 0:35what our research team has done over
23. 0:37many months. And the creative design
24. 0:39world sort of follows the trends of
25. 0:41fashion, in my opinion, and I'm sure you
26. 0:43all know that clothes and dress wear
27. 0:45come in and out of fashion, just like
28. 0:46what we're about to see.
29. 0:47>> [music]
30. 0:48>> Now, first up is human crafts and
31. 0:50human-made graphics. I'm sure some of
32. 0:52you just got super excited. We are
33. 0:54talking about getting out that box of
34. 0:55Crayola markers or colored pencils
35. 0:57sitting in the back of a drawer
36. 0:58somewhere. We want wobbly lines. We want
37. 1:00naive drawings, maybe stamps if you've
38. 1:02got an ink pad. We want textures that
39. 1:04look like you can almost feel them
40. 1:06because the imperfection is the whole
41. 1:08point. And I think we're seeing more of
42. 1:09it because as AI polished or overused
43. 1:12crowded AI stuff is all over your feed,
44. 1:14[music]
45. 1:15a human touch is the fastest way to
46. 1:17connect with another real person,
47. 1:18especially if you're wanting to build a
48. 1:19brand that you want people to know a
49. 1:21real person is behind. We saw something
50. 1:23similar in the 2010s when chalkboard
51. 1:26lettering and like craft paper labels
52. 1:28were everywhere. Do you all remember
53. 1:29that? Chalk lettering is like the staple
54. 1:31for every coffee shop menu now. Even if
55. 1:33it's printed, it still looks like chalk.
56. 1:35Anyway, some characteristics to think
57. 1:37about are hand-drawn naive
58. 1:39illustrations, simple line drawings,
59. 1:41soft imperfect geometric shapes paired
60. 1:44with warm colors, maybe tight mashups
61. 1:46like organic letter forms, blurred
62. 1:48textures, maybe some spray paint,
63. 1:50chromatic aberration, maybe some
64. 1:52glitches. And if you're into motion
65. 1:54design, try stop motion or hand-drawn
66. 1:57animation layered over the footage. And
67. 2:00I think this style is great for logos,
68. 2:02packaging, labels, merch, any
69. 2:05behind-the-scenes
70. 2:06processes where you might use them for
71. 2:07your socials or website. Next up, we
72. 2:10have bedazzled. And someone watching
73. 2:13this video just got very excited, and
74. 2:15I'm sure someone else got very annoyed
75. 2:17because we are talking about those
76. 2:19rhinestones, gemstones, those little
77. 2:21crystals on everything. Everything from
78. 2:23phone cases to like logos are somehow
79. 2:25getting covered in sparkles. Maybe
80. 2:27because this style is built for like Gen
81. 2:29Z, and a product dripping in rhinestones
82. 2:31is something that is definitely going to
83. 2:32get you to stop scrolling and at least
84. 2:34look at it if you're not going to share
85. 2:36it. Now, I think this is a big part of
86. 2:37Y2K, but this is big enough to be its
87. 2:39own trend. It was super big in 2003, the
88. 2:42era of rhinestone merch, studded flip
89. 2:45phones. I don't know if you all remember
90. 2:46those sheets of the studs you could just
91. 2:48peel off and put on everything, like
92. 2:50even your shoes. [music]
93. 2:51And speaking of, we actually have a
94. 2:53workflow in Kittl that will help you get
95. 2:55those bright, shiny stones on really any
96. 2:58product you want. I'll leave a link to
97. 2:59it down in the description. But the
98. 3:01characteristics are, again, the
99. 3:03rhinestones, the gems, textures,
100. 3:05everything from applying them on
101. 3:06typography to photography to product
102. 3:09surfaces. There's going to be a lot of
103. 3:10highlights, a lot of sparkle or flare, a
104. 3:12lot of candy bright pinks and neon blue,
105. 3:15maybe some greens and silvers, and some
106. 3:17iridescent tones. Now, whether you're
107. 3:19into it or not, it does work for product
108. 3:22photos, social reels, stickers, maybe
109. 3:25flyers, and maybe banners if that is
110. 3:27something you are going for. All right,
111. 3:29third, we have collage. And I'm keeping
112. 3:31the name of this one quite broad here
113. 3:33because we have a lot of sub collage
114. 3:35trends to discuss, but I'm sure you know
115. 3:37what I'm talking about. Layered
116. 3:38compositions, mixed photos, elements
117. 3:40papered, app UI designs, video stills in
118. 3:43a single frame. It's all in one design.
119. 3:45So, I would say it looks like someone's
120. 3:47camera roll, notifications, pop-ups,
121. 3:49favorite magazine page, and high school
122. 3:51doodles all landed on the same page.
123. 3:53Collage has been around forever. So,
124. 3:55we're not talking about something that
125. 3:56just went away and came back for a
126. 3:57bigger spin. But again, with a lot of
127. 3:59highly flattened, shiny AI stuff,
128. 4:01collage takes a bit more finesse, even
129. 4:04if you're going to try to prompt AI to
130. 4:05do it. It's going to take you some
131. 4:07iterations. So, [music] think about UI
132. 4:10layered photos, AirDrop pop-ups, music
133. 4:12player widgets, comment threads, cutouts
134. 4:15of products, number references,
135. 4:17editorial shot lists, or post-production
136. 4:19setups, overlapping layers, mixed scale,
137. 4:22and if you're going to do some motion,
138. 4:23maybe multi-clip frames showing product
139. 4:25details with a hands-on use with maybe
140. 4:27borders, mixed paper tiles, lower thirds
141. 4:29with text. [music] Now, the reason we're
142. 4:30adding the video to the list of trends
143. 4:32is because the AI models are able to
144. 4:34either generate, edit, or connect via an
145. 4:37MCP. So, creating a cool effect is
146. 4:39getting a lot easier, and we wanted to
147. 4:41include it here, especially what we've
148. 4:42been seeing on social media. And
149. 4:45speaking of, you can do some really cool
150. 4:46stuff using Kittle workflows like this
151. 4:49one, where all you have to do is just
152. 4:50upload your product, and Kittle will do
153. 4:52the rest. So, yeah, this is a great
154. 4:54style to use for social posts,
155. 4:55carousels, video ads, product visuals,
156. 4:58and maybe even listing images.
157. 5:00>> [music]
158. 5:00>> All right, I think we could all use a
159. 5:02little more whimsy, right? So, number
160. 5:04four is whimsical, and we're going to
161. 5:06get a little bit more playful, maximal,
162. 5:08maybe a little odd.
163. 5:09>> Oh my god!
164. 5:12Wow!
165. 5:13>> But but not too odd.
166. 5:15>> What?
167. 5:17>> Think swirling pixel lettering on
168. 5:19vintage photos, mascots, Google eyes,
169. 5:21products posed next to props or scenery
170. 5:23that really make you look twice. After
171. 5:26years and years of clean white space
172. 5:28minimalism, I think people want brands
173. 5:30with personality, or at least visuals
174. 5:32with personality, and just a little bit
175. 5:34more weirdness. [music] This meme is one
176. 5:36of my favorites, and I think it really
177. 5:37sums up the feeling of why this style is
178. 5:39going to be big, because when I was
179. 5:41growing up, houses really did look like
180. 5:43this. Louder colors, they were organized
181. 5:45differently, furniture actually had
182. 5:47colors, the walls had colors, pictures
183. 5:48had colors. It felt a lot warmer versus
184. 5:50what took off in 2012, which I think we
185. 5:53just call millennial gray. And yes, I'm
186. 5:55aware that this meme is from Home Alone,
187. 5:57but I think it makes all the more
188. 5:59reason, and that is true.
189. 6:00>> Facts.
190. 6:01>> Anyway, characteristics to think about
191. 6:03are pixel and stitch style lettering,
192. 6:06swirls, maybe medieval ornaments cuz
193. 6:08that's kind of weird, layered over
194. 6:09vintage feeling images, mascots,
195. 6:11watercolor, a visibly handmade finish to
196. 6:14it, maybe some unexpected props like
197. 6:16some surrealism, clouds, I don't know,
198. 6:18saturated mismatched colors. And if
199. 6:20you're going to do some motion, maybe
200. 6:21try some bouncy character animation or
201. 6:24props that come in and out of the frame
202. 6:26with stuff that's kind of weird. And
203. 6:28Kitl has you covered here, too, because
204. 6:29if you're looking to place your products
205. 6:31in some very interesting scenes, you can
206. 6:33use workflows like these. Now, this
207. 6:35trend is great for product visuals,
208. 6:37mock-ups, mascots for your brand, brand
209. 6:40identity, stickers, playful social
210. 6:42reels, and even if you think your brand
211. 6:44is too serious for this whimsical stuff,
212. 6:46there is something in this style I think
213. 6:48will resonate. So, I would encourage you
214. 6:50to give it a try. Next up, we have mixed
215. 6:52media. So, this is a similar energy to
216. 6:54collage, but more raw, more of a DIY
217. 6:58feel with a lot less polish. So, I'm
218. 7:00thinking paper, tape, fabric, paint
219. 7:03marks, lots of real-world objects
220. 7:05together. I think it's making a big
221. 7:07surge right now again due to a lot of AI
222. 7:10polished stuff. So, it has the same
223. 7:12anti-polish energy we were talking about
224. 7:13in the first one, the handmade trend.
225. 7:15But this is a lot rougher-looking. So,
226. 7:17some characteristics to think about will
227. 7:18be layered materials like torn paper,
228. 7:21tape, fabric, [music] objects that are
229. 7:23like photographed or photo stitched
230. 7:25together, maybe screen print or stencil
231. 7:27textures with visible like bleed in
232. 7:30them, distressed high-contrast stuff,
233. 7:32maybe some block shapes, unexpected
234. 7:34scale or oversized type. And if you're
235. 7:36into motion, maybe try stop motion or
236. 7:38layering slides in and out of place.
237. 7:41This style is great for social posts,
238. 7:43reels and carousels, event or drop
239. 7:45announcements, campaign visuals, and
240. 7:47even merch.
241. 7:48Now, let's move to something more moody,
242. 7:50metallic, and dramatic, and that is dark
243. 7:53and gothic. These are visuals with deep
244. 7:55shadows, silhouettes, maybe some chrome
245. 7:57or silver, flashes of red set against a
246. 8:00heavy gradient or light in the
247. 8:02background. Now, goth is surging in pop
248. 8:05culture, I think, all the time, but I
249. 8:06think an emo revival is predicted or
250. 8:08happening, at least that's what I've
251. 8:10heard. We're also seeing a lot of the
252. 8:11emo music come back. Most of what I see
253. 8:13is kind of memes, but that's cuz I
254. 8:15already listened to that stuff, but I
255. 8:16think the younger generation is
256. 8:17discovering this and are like, "You
257. 8:19know, this is kind of good."
258. 8:22>> Like I said, it's very good.
259. 8:25>> Of course, the emo wave started around
260. 8:26the 2000s and might have peaked around
261. 8:292006. I don't know, y'all let me know in
262. 8:30the comments what you think. But, some
263. 8:32characteristics to look for in this
264. 8:34gothic style we're talking about is
265. 8:36sharp silhouettes like we mentioned,
266. 8:38low-key lighting, dramatic shadows. It
267. 8:40kind of has a magical feel, maybe
268. 8:42metallic details, sometimes silver or
269. 8:44chrome, deep red accents against black.
270. 8:47Honestly, I think green or yellow could
271. 8:48also work. Some very grim-looking dark,
272. 8:51muddy gradients. And if you're into
273. 8:52video, think about slow reveals out of
274. 8:55something really dark or flickering
275. 8:56light or a lots of smoke or fog. In
276. 8:59Kittl, we have what are called AI styles
277. 9:01where you can select it and essentially
278. 9:03apply that style to any image or product
279. 9:05or whatever. You could even just type a
280. 9:06prompt, and it's super easy to use, so
281. 9:08check that out. We also just have a ton
282. 9:10of gothic stuff in Kittl like fonts,
283. 9:12mockups, workflows, tons of stuff. Now,
284. 9:14this style works great for product
285. 9:15visuals, mockups, campaign ads, seasonal
286. 9:18drops, for things like definitely
287. 9:20fragrances, jewelry, anything in the
288. 9:22beauty niche. But, it can also work for
289. 9:23a variety of other products, too. All
290. 9:25right, number seven is low fidelity. And
291. 9:27this is one that I'm super hyped about.
292. 9:30Low fidelity is basically a deliberate
293. 9:32decision not to be perfect or too
294. 9:34high-res on purpose. So, chunky pixels,
295. 9:37bitmap dithering, sometimes triangle
296. 9:39polygon 3D stuff. When I think of low
297. 9:41fidelity, I actually think of like lo-fi
298. 9:43music. Stuff that sounds like it was
299. 9:44recorded with a voice memo or your
300. 9:46iPhone or like the bass drum is
301. 9:48literally just you stomping on the floor
302. 9:49instead of a highly produced digital
303. 9:51sound. Shout out to the chill hop
304. 9:53raccoon, though. Love that raccoon. Or
305. 9:55if you think about website design, low
306. 9:57fidelity could also mean like a
307. 9:58wireframe, basically the outline of what
308. 10:01the site might be. And sometimes it can
309. 10:02still look really cool, like the
310. 10:04blueprint of a website. In today's time,
311. 10:06when anyone can generate a photoreal
312. 10:08image or something that looks really
313. 10:09nice, even a product video that looks
314. 10:11like it was made in a studio. Obviously,
315. 10:13looking unedited sometimes becomes more
316. 10:16interesting and difficult, and sometimes
317. 10:18that flash photography or the
318. 10:19behind-the-scenes looking stuff really
319. 10:21does wonders for your brand because it
320. 10:23feels more down-to-earth because it is.
321. 10:25Now, if we think about the low-poly 3D
322. 10:27style, that's going to be coming around
323. 10:28that PlayStation era of 1997 or even
324. 10:31back as far as the Mac in 1984, and I
325. 10:34think that old stuff is being found
326. 10:36again by the younger generation. And for
327. 10:38whatever reason, they think it's cool,
328. 10:39even if they think it's cool in a funny
329. 10:41meme side of way, but I'm here for it.
330. 10:44There's nothing like some Final Fantasy
331. 10:45polygons to hit you right in the feels,
332. 10:47so I'm all for the younger discovering
333. 10:49the older. Anyway, some characteristics
334. 10:51for this style to look out for are very
335. 10:54low-filter style textures,
336. 10:56low-resolution 3D renders, low-poly 3D
337. 10:59flat triangle-based stuff, low-fi
338. 11:01digital things like bitmap pixel art,
339. 11:04sun-bleached palettes, and if you're
340. 11:06doing some motion, maybe some choppy
341. 11:08low-bit frame rates, pixel dissolve, 3D
342. 11:10objects that wobble in and out. I
343. 11:12personally think you could use low-fi
344. 11:14design for anything, but I think it's
345. 11:15especially good for merch or apparel,
346. 11:18marketing and social content. We have AI
347. 11:20styles that can help you with this to
348. 11:21get some textures you're looking for,
349. 11:23and we have tons of these in Kittle, as
350. 11:25well as just meme-driven ads, that sort
351. 11:27of stuff that pains me to say it. I
352. 11:28think it could be really funny. All
353. 11:30right, sort of the opposite of what we
354. 11:31just talked about, number eight is AI
355. 11:34hyperrealism, and I'm sure you've been
356. 11:36seeing this coming up and up and up.
357. 11:38Yes, this is a trend specific to the use
358. 11:40of AI, but I'm not kidding when our team
359. 11:42has been seeing this everywhere, and
360. 11:43honestly, it takes quite a bit of skill
361. 11:45to pull off. What I mean by this one is
362. 11:47when you're successfully prompting
363. 11:49images and videos with references that
364. 11:52look like hyperreal-looking people,
365. 11:54products, or places, all of which may
366. 11:56not even exist, but they are based in
367. 11:58reality. So, you have really accurate
368. 12:00skin tone, lighting, tiny imperfections
369. 12:03on products, all of this is done to a T.
370. 12:05And I think this style is becoming
371. 12:07popular because the latest models,
372. 12:08again, like GPT-2.5 or Seed Dance 2.5,
373. 12:12have integrated like studio level
374. 12:14realism for small brands. So, campaigns
375. 12:16that used to take tons of crew, gear,
376. 12:18locations, models, hours, days, now you
377. 12:21can do in less than an hour because we
378. 12:23also have all of those new models and
379. 12:24workflows to make this less of a
380. 12:26guessing game. But, for this specific
381. 12:28trend, which is more about the output
382. 12:30than one particular style, some
383. 12:31characteristics for you to look out for
384. 12:33are realistic avatars of a model that
385. 12:36can wear, hold, or interact with a
386. 12:37product. True-to-life detail, so you're
387. 12:40thinking about fabric texture,
388. 12:41reflection, condensation, natural
389. 12:43cinematic lighting, believable everyday
390. 12:46settings that look like they were shot
391. 12:47on location. And obviously for video,
392. 12:50you're looking for natural movement and
393. 12:52weather or lighting that makes sense
394. 12:53integrated into the scene. Most of what
395. 12:55I see this hyperrealism trend for is
396. 12:57definitely marketing campaigns or ad
397. 13:00creative or like making a hyperreal. And
398. 13:01I mean, the use case is a bit obvious
399. 13:03now that I'm saying that because it's
400. 13:05basically anything you would need a big
401. 13:06production crew or fancy editing to
402. 13:08achieve that you can now do by prompting
403. 13:11an 8- second clip. And you can
404. 13:12definitely do this again inside Kittl
405. 13:14with the variety of models that we have
406. 13:16integrated in our workflows or by using
407. 13:18our creative agent to chat back and
408. 13:19forth and get what you want. Number nine
409. 13:22is editorial layout. We are going back
410. 13:25in the past yet again to talk about
411. 13:27product visuals that look art directed
412. 13:29for a magazine or maybe an ad insert.
413. 13:32Strict guides, columns, curated
414. 13:34photography, odd objects or products
415. 13:36styled like a luxury layout. I think
416. 13:38this editorial style makes a brand look
417. 13:41a little bit more premium or serious and
418. 13:43that structured look can be interpreted
419. 13:45as high quality. The grid-based layouts
420. 13:47had big influence from Swiss design in
421. 13:50the 1950s, which still shapes magazine
422. 13:52layouts today. So, characteristics that
423. 13:54you're going to be looking for are
424. 13:56structured layouts again, grids,
425. 13:58columns, precise alignment, art directed
426. 14:00imagery with curated photography,
427. 14:02intentional cropping, objects as props
428. 14:05organized in some sort of outline or
429. 14:07layout or grid, scanned setups, so flat
430. 14:10lay shots from above, maybe an
431. 14:12everything in my bag or in your bag
432. 14:14feel, and studio still life colors like
433. 14:17gray, silver, chrome, anything that
434. 14:19looks analog. Editorial is great for
435. 14:21mock-ups, product visuals, lookbooks,
436. 14:23websites, ads, premium launch campaigns,
437. 14:25and of course, business stationery. And
438. 14:28finally, number 10, we have Y2K retro
439. 14:31again. Y'all know what this is. We talk
440. 14:33about this in almost every yearly video.
441. 14:36It might be in the Hall of Fame of
442. 14:38design trends that never disappear. They
443. 14:41just reincarnate as a different
444. 14:43subversion of itself. So, think of your
445. 14:45playful digital nostalgia, early
446. 14:47internet graphics, translucent futurism,
447. 14:50glossy synthetic materials, bold colors,
448. 14:53grainy airbrushed 3D stuff, experimental
449. 14:55type. The kids who grew up on this first
450. 14:57Y2K revival, me, are now building brands
451. 15:00or making YouTube videos, and they're
452. 15:01remixing it with grain, gloss, and
453. 15:03grunge to make it feel somehow new. The
454. 15:06Y2K era started around 1999, obviously,
455. 15:10but a big social media revival of it
456. 15:12happened I think in 2021 or 2022, and I
457. 15:15know that because we were a part of it
458. 15:17here.
459. 15:18Your characteristics to look out for are
460. 15:20retro 3D or airbrushed gradients,
461. 15:23characters or objects with lots of noise
462. 15:25or grain, retro pop, vintage packaging,
463. 15:29design in a glossy playful or highly
464. 15:31saturated setting, retro futurism, bold
465. 15:34grunge textures, glitchy type, neon
466. 15:37colors, glossy surfaces, and if you're
467. 15:39doing some motion, definitely glitch
468. 15:41transitions, spinning chrome stuff, or
469. 15:43again, anything airbrushed or 3D. The
470. 15:45Y2K style and all its different
471. 15:47subgenres are great for multiple
472. 15:49reasons, but especially relevant for
473. 15:51branding, product visuals, packaging,
474. 15:53marketing campaigns, and obviously,
475. 15:55social content. Now again, this list is
476. 15:58not definitive, and I'm sure you guys
477. 16:00have some ideas that you've either been
478. 16:02seeing become popular or what you want
479. 16:05to become popular. So, make sure you
480. 16:06drop those down in the comments so we
481. 16:08can check, and if many of you want sort
482. 16:10of [music] the same kind of style, we
483. 16:12can deliver that to the team and have
484. 16:13them work on things like fonts,
485. 16:15workflows, templates, whatever you might
486. 16:16want. So, definitely comment down below
487. 16:19if there is a trend or style that you
488. 16:21think is going to be big that we didn't
489. 16:22cover in this video. And don't forget to
490. 16:25check out all of the different
491. 16:26workflows, the AI styles, fonts, and
492. 16:29templates that we currently have in
493. 16:31Kittl [music] for these specific trends
494. 16:33because we were working on those all
495. 16:35along as we were researching and getting
496. 16:37some information on what we think would
497. 16:39be popular. All of which you can find
498. 16:41down in the description and sign up to
499. 16:43Kittl. It's totally free to get started.
500. 16:45[music] And we have a promo code if you
501. 16:47feel like Kittl is right for you. Now,
502. 16:49don't forget to subscribe to the channel
503. 16:50so you don't miss any videos like this
504. 16:52as well as product tutorials and other
505. 16:54updates to Kittl that you [music]
506. 16:55definitely don't want to miss. Thank you
507. 16:58so much for watching and we will see you
508. 17:00in the next video.
509. 17:02>> [music]
510. 17:10[music]
511. 17:16[music]