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The $10K/Month Plan — Transcript

by Taki Moore · 7,643 words · 1,219 segments · language en · Watch on YouTube

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0:00If I was starting from zero, and I had
0:02to get to $10,000 a month in the next 90
0:03days, gun to my head,
0:05I'd take the first 80 days off because
0:07this plan's so good, I could do it in a
0:09week and still have time at the end for
0:10a cheeky long weekend. In the last 2
0:12years, I've helped 623 people get to a
0:14six-figures, $10,000 a month
0:16inside 90 days. I helped 52 people get
0:19there in 3 days flat. In this video, I'm
0:21going to give you the exact three-step
0:22plan that I gave to them so that you can
0:24hit $10,000 a month and hold it
0:25consistently. Now, but I can't just tell
0:28you the plan cuz you'll forget. We need
0:29to write it down, lock it in together.
0:31Come. All right, so we're going to make
0:32a plan. First thing we need is a really
0:34clear
0:35goal. So, the goal is to get you to
0:3910K a month consistently. That makes you
0:42a six-
0:43figure
0:45coach. Every new coach I've talked to
0:47has the same first goal.
0:50If I could make this my full-time thing,
0:51if I could take the financial pressure
0:52off, if I could turn this into a thing
0:53where I get to like actually help people
0:54and get paid for it, that'd be awesome.
0:56The truth is that most coaches don't
0:58make it before they get to six figures.
1:00Most coaches go broke,
1:02give up, and have to go back and get a
1:04job. This is a really sad metaphor, but
1:05I'm I'm going to say it uh because A,
1:07it's true, and B, it'll show you why I'm
1:09making this video for for you right now.
1:12Most coaches are like baby turtles that
1:14hatch out of an egg
1:16on the beach. I don't know if you've
1:18ever seen that on a nature documentary,
1:19but like a mother turtle will come and
1:21lay like 300 eggs.
1:24And one day, all of a sudden, when the
1:25moon's just right, the baby turtles
1:27hatch out of there, and they break out
1:28of their shell, they dig their way up
1:30to go off and live their best lives. Or
1:32so they thought. Here's what actually
1:34happens. They get to the top. Guess
1:35who's waiting? Seagulls.
1:39So, from 300 It's It's brutal, dude.
1:42It's like the D-Day landing.
1:44Seagulls pick off a bunch. Maybe a crab
1:46or two. They get into the water.
1:48Boom, they get eaten by fish. Little
1:50fish, then bigger fish. Out of a
1:52thousand baby turtles, one grows up to
1:54be an adult turtle. That's what happens
1:56to coaches. It's really freaking sad.
1:59I'm so sick of seeing new coaches
2:02start full of high hopes and just
2:03getting crushed by bad advice, by people
2:06telling them they need to do all of
2:06these things, trying to sell them some
2:08freaking course that doesn't even work.
2:11And they don't make it.
2:12And so this video, if you're a baby
2:13turtle, this video is for you. Drop me a
2:15um
2:16Is there a turtle emoji? If there is,
2:18drop it in the comments. Let me know you
2:19saw this vid. There's three things which
2:21stop new coaches getting to $10,000 a
2:23month. The first is a biggie.
2:25Their messaging is unclear.
2:30And so when they talk to someone about
2:32what they do,
2:33they don't really get it, or they get it
2:35and they just don't want it. As a
2:36result, you get overlooked.
2:41Number two.
2:42The market you're playing in right now
2:44is super competitive and you're against
2:46up against like you're a baby turtle,
2:47you're up against the big fish, the
2:49sharks. Bigger budgets, more experience,
2:52better on camera.
2:53And because of that, your marketing gets
2:55ignored and you end up invisible. And
2:57third, you're underpaid because your
2:58sales process is clunky
3:01and kind of awkward because selling
3:02yourself
3:03is hard, especially when you're a bit
3:04low on confidence. So if you've been
3:05feeling overlooked, maybe invisible, or
3:07underpaid, now we know why. The message
3:09isn't clear enough, the marketing's
3:10getting ignored, and sales is feeling
3:12clunky and awkward. And the hardest part
3:14about this as a baby turtle is you're
3:15brand new. Your confidence is at its
3:17lowest. Your audience is at smallest.
3:18Your budget is the smallest it's ever
3:19going to be.
3:21And meanwhile, you're getting circled by
3:22sharks. People giving you
3:24bad advice to sell a course.
3:27Telling you you got to be on every
3:27platform all the time. If you listen to
3:29the advice, you're supposed to set up
3:30these complicated funnels, spend a bunch
3:32of money that you don't have on ads,
3:33post on every platform all the time,
3:36charge high ticket, and become some kind
3:38of high ticket closer. When really you
3:39got into this thing to help people and
3:40make some good money.
3:42Each of these people gives you
3:43a piece, but what you need is the whole
3:45system. I was working three or four
3:47part-time jobs just to make ends meet,
3:49making about $60,000 a year. But if you
3:51take out tax,
3:53and then our son Zachary was a dancer,
3:54so we put him in a performing arts high
3:55school. It was 20 grand a year. So, 60
3:58minus tax minus 20 leaves like, I don't
4:00know, 15 grand a year for a family of
4:02five.
4:04It was rough.
4:06But, one night I I have
4:07caught up with my mate Sam, one of my
4:08best mates. He's like, "How you going?"
4:10And I was like happy-go-lucky and I was
4:12like, "Man, it's really stressful. Like,
4:15I don't have money. I'm supposed to go
4:16to Woolworths, the supermarket on the
4:18way home and get groceries at home. I
4:19don't have cash." He lent me 200
4:21dollars.
4:22So, go to the supermarket.
4:24I said thanks, obviously.
4:25Go to the supermarket, get home.
4:27Um key in the door, open the door and
4:29Kiera Marie, my wife's there waiting for
4:31me and she's got this big like expectant
4:33look on her face. She goes, "Babe, I've
4:35got some news." I'm like, "Oh, I love
4:36news." She goes, "You might want to sit
4:38down." My brain's like,
4:40I don't like sit down news. Like, can we
4:42be honest? Sit down news is never never
4:44good news.
4:45So, sit down on the edge of the bed and
4:46I'm holding her hand and I'm looking up
4:47at her face and she says, "Hon, I'm I'm
4:50pregnant."
4:52And we had this amazing moment. Like, I
4:53give her a hug. I'm like, "Oh, babe,
4:54that's incredible." Yeah, like so
4:56excited, da da da. She walks out of the
4:57house out of the room.
4:59I close the door
5:01and my world just collapsed. I was like,
5:03"Fuck."
5:04Like, we're on the on the knife's edge
5:07right now.
5:08We are screwed if we I don't turn this
5:10around. I was like, "If I can't get to
5:1110,000 dollars a month by the time this
5:12baby's born, we are
5:15we are [ __ ] with a capital F." I'm
5:17sorry to swear.
5:18I was a
5:20panicked.
5:21The next 2 weeks I was in a complete
5:23spin. Literally, I had to go out for a
5:25walk and pace just to like try to clear
5:26my head and it didn't really work. I
5:28didn't know any of what I know right
5:29now. All I had was like
5:31angst
5:33and a deadline. And so, I hustled. I did
5:35what I could. I talked to people, da da
5:36da.
5:37I sweated ball bearings for
5:40for 9 months.
5:41And at the end of that period, just
5:43before the baby was born, sure enough,
5:45we squeaked in.
5:47And it saved my ass.
5:49Think about it now, I had a
5:51a deadline baby.
5:53Like a ticking clock.
5:55You don't need a deadline baby, you just
5:57need a deadline, baby. Here's the good
5:59news.
6:00I worked my butt off with no plan and
6:01frantically I like somehow made it, but
6:04we've got a plan now. So I want to show
6:06you the plan. So if there are three core
6:08problems, there are three simple
6:10solutions. And that's our goal. So let
6:12me show you the three milestones on our
6:13journey. We're going to do them in this
6:15order. The order's really important. And
6:17then I'll show you the tactical how-tos.
6:18The first thing, if we're overlooked cuz
6:20our message is unclear, the first thing
6:21we need is what I call a perfect offer.
6:29We're going to help. How does it work?
6:32How do we package it so that when we
6:33talk about it, it's clear and
6:34compelling, they get it, and they
6:35actually want it. When we've got a
6:36clear, compelling offer that we can talk
6:38about, and people get it, instead of
6:39being overlooked, we become valuable
6:44to the market. And marketing's
6:45[clears throat] been getting ignored,
6:46and so we're kind of invisible.
6:48Here's the good news, because of the
6:49changes in the algorithm,
6:51you don't need a big audience, you just
6:52need an active audience.
6:56We don't need a big ad budget or fancy
6:58cameras.
6:59One of my friends just got to
7:0150,000 followers just using his phone by
7:04posting a single video every day. I'll
7:05show you exactly how to do that. We just
7:07need a small audience that's engaged and
7:10growing. In the old days, honestly, a
7:12big audience was a massive advantage.
7:13Now, it's not a social graph anymore. It
7:14doesn't matter how many followers you've
7:15got. It matters what the content is.
7:17It's an interest graph. The algorithms
7:19are built to show useful stuff to
7:21exactly the right people. Like one of my
7:22clients, Brandon,
7:23just started a brand new YouTube channel
7:253 days ago, posted his very first video.
7:27It's just useful. It's not sexy.
7:30It's had 15,000
7:33views
7:34from zero in 3 days with an audience of
7:36nobody. Just a small number of the right
7:38people who engage, and that audience
7:39will grow and turn into sales. When
7:41you've got an active audience, you go
7:42from ignored and invisible
7:44to attractive
7:47and visible.
7:49Our goal isn't viral.
7:51I'm just going to show you how to
7:53build great content that gets you found.
7:54So, we've covered product and messaging
7:56a little bit, the marketing side, and on
7:58the sales side of things, instead of
7:59being
8:00clunky and awkward,
8:02we don't need to turn you into a
8:03high-ticket closer. Anyone who's telling
8:04you like, we need to charge
8:06premium prices and turn you into some
8:09kind of like sales wizard, that's
8:11[ __ ] You don't need to get better
8:12at sales. You just need to become more
8:13viable. And so, instead of awkward
8:15sales, we just want a simple process
8:19that lets you share your offer with the
8:21right people
8:23and have them
8:25sign up.
8:27It could be a natural conversation. I'll
8:29show you how to do that. Or, the offer
8:31just laid out in a simple
8:32one-or-two-page document that they can
8:33read and say, "I'm in." So, in the rest
8:35of this video,
8:36I'm going to show you how to get
8:37valuable
8:38with the perfect offer. I'm going to
8:40show you how to get visible with an
8:41active audience and how to get viable
8:43with a simple sales process. So, let's
8:44get to it. Let's start right here. Our
8:47first milestone is, how do we turn an
8:48unclear message into a perfect offer?
8:51There are three steps. We're going to
8:52bank through them right now together.
8:55Step number one, very first thing we
8:56need to know is like, if you're going to
8:57be a coach
8:59who's successful, you've got to be
9:00successful to somebody specific.
9:03The first step is to nail your niche and
9:06figure out who's my person.
9:12You've heard about niche before. I'm
9:13sure you've heard about avatar. Do not
9:15skip this step
9:16and do not leave this video. Because, if
9:18you get this wrong,
9:19everything else is hard, right? The
9:21mistake that every coach makes,
9:23especially in the beginning, is trying
9:24to go broad because they're worried that
9:25if I niche down too tight,
9:27I miss out on opportunity. I want you to
9:29think about it like this.
9:30We're about to go fishing with our
9:31marketing with one of those nets. And
9:34what most people do is they try to cast
9:35their net really, really broad to catch
9:36as many fish as they can. But think
9:38about it. The
9:41the net you've got, if you spread it
9:42super broad,
9:44yes, it spreads more territory, but what
9:45happens to the size of the holes? The
9:47holes get bigger and the fish you want
9:49swim through.
9:52There's a great book called um coach
9:53anyone about anything. It's a great
9:55title. It's got mad skills. I'm sure
9:57you've got the kind of skills that could
9:57help you coach anyone about everything.
9:59But just because you can,
10:01doesn't mean you should. Please, for
10:03love of the holy, instead of trying to
10:04coach everyone about everything, coach
10:06one person about one thing. We're going
10:07to figure out who our perfect person is,
10:09what their core problem is,
10:11what the result is that they want, in
10:13other words, a problem and a promise,
10:15and then what's our process to get
10:16there.
10:17When you can articulate that, the right
10:19people will tune you in and the wrong
10:20people will just walk on by. Save you
10:22both a bunch of hassle. So, how do we
10:24pick? Well, the right market for you has
10:26three things going for them.
10:28You like them.
10:29That's important cuz you're going to be
10:30doing this work for a while. Number two,
10:31you can actually
10:33help them.
10:34And number three,
10:36they'll happily pay. I've met so many
10:37coaches, especially ones who are new and
10:39a bit lower on confidence, who work with
10:40people that they love, who they can
10:41really help, who don't got the moneys.
10:44Get the moneys. There's a whole process
10:46for picking the right person. For now,
10:48let me address the biggest fear. What if
10:49I picked the wrong one?
10:51You don't have to get married right
10:52away. We're just going to date it for
10:53the next 90 days.
10:55One of my friends, Randall, had this
10:56dating rule. Anytime he met a new girl,
10:58this is going back a while, but anytime
10:59he met a new girl,
11:01he would spend up to $500 on a
11:03relationship before he had to call it.
11:04This is a future or a doesn't. Randall's
11:07$500 rule, our 90-day rule, it's a good
11:10rule. Once we know who we're helping,
11:12what their problem and promise is, then
11:14we need to design a program that helps
11:16us deliver that. So, step number two in
11:18our process is to unpack
11:23your model. Honestly, the Magic Model is
11:25a bit of a Swiss Army knife. We use it
11:26in marketing, in sales, and in delivery.
11:29But for now, let's Let's about it from a
11:30delivery lens. Designing a coaching
11:31program that actually gets results is
11:33really good in a bunch of ways. Number
11:34one, it gets them real results,
11:36fantastic. Number two, it gives you a
11:37ton of confidence that you can actually
11:39deliver the goods and do it in a way
11:40that doesn't bog you down.
11:41To build out a magic model, we really
11:43need a few core pieces. Number one,
11:45what's the dream come true? That was
11:46what I drew in yellow. Number two, what
11:48are the obstacles? They're in red.
11:49Number three, what are the milestones?
11:50In green. And And finally, what's your
11:53plan, your pathway to get them there?
11:56These are the missions. Now, delivering
11:58a program becomes easy because all
11:59you're going to do is take people from
12:00reds to greens by using these blues.
12:02Marketing and sales gets super simple
12:04because again, your job is really clear.
12:06The only things you talk about are
12:07things on this map, and you can talk
12:08about those things forever. So, we know
12:10our person, now we've got a plan. The
12:12next thing we need to do is package it
12:14into an offer that will sell. Step
12:15three,
12:18craft
12:20your offer. And the tool we use to do
12:22this
12:23is called the offer diamond. Every great
12:25offer has five core components that we
12:27can use to make it more attractive and
12:29easy to sell. The offer has got two
12:30jobs. The first
12:33is clarity.
12:37In other words, when you explain it to
12:38them,
12:39do they get it
12:44or not?
12:47And second,
12:49desirability.
12:56A lot of new coaches, when they talk
12:57about what they do, people just don't
12:58get it.
12:59And then sometimes
13:01they get it, but instead of being uh
13:03hot,
13:06it's not.
13:08Remember, our job isn't to be great at
13:10sales, it's to be easy to buy.
13:12We've got to get your offer into this
13:14zone up here. Whenever someone's looking
13:15at your offer,
13:17they're really balancing two sides of
13:18the equation. The risk, man, what if
13:20this all goes bad and I just lose my
13:22money and waste a bunch of time? And the
13:23reward, what could be great? And so, in
13:24our offer, we need to balance both of
13:26those things. We need to do it using
13:30an offer diamond.
13:36On this side,
13:37reward, maximize the desirability. And
13:40in this side, removing the risk, so it's
13:43easy to say yes to it. Let me give you
13:45a quick run through. Your offer needs a
13:47really clear, compelling promise that
13:49they can point to, "Oh, if I do this,
13:51I'll get that." Like that uh energy
13:53drink in America called 5-hour Energy,
13:55okay? Whether it's Whether it's good or
13:56bad, we both know it's bad, but it's got
13:57a really clear promise. Uh next,
13:59bonuses. If I do it now,
14:01what are you going to give me that'll
14:02help make it faster, easier, and get me
14:04better results? And on the red side, the
14:05away from side, we need to make sure we
14:09we need to remove the risk
14:14with a guarantee. And then a payment
14:16plan
14:19that makes it easy for them to get
14:20started. If we balance these two things
14:21out, like we shrink the risk and we up
14:23the the reward, then we've just got
14:25people on the fence, and our job is made
14:28easier when we add some
14:32urgency, because you're starting a a
14:34cohort at this particular time, and some
14:36scarcity,
14:39because there's only a limited number of
14:40spots. Let me be really clear, I'm not
14:42saying fake urgency or fake scarcity,
14:43I'm saying real urgency and real
14:45scarcity. You've actually got scarcity
14:47built in, even if you've got zero
14:48clients right now. Could you look after
14:5042,000 clients tomorrow morning? No,
14:53you'd die. So, there's a number
14:54somewhere between zero and 42,000 is an
14:57actual number, and it's probably like
15:00five. Maybe it's 10, right? But it's
15:03small. We're going to pick a small
15:04number for our first pilot program.
15:07And we're going to start on a set date,
15:08so there's urgency, a reason to do it
15:09right now. Once we've got a great offer,
15:11we're going to dial it into
15:14a really simple
15:16two-page document that we call an offer
15:18doc.
15:19And it's a simple description of how the
15:21thing works, who it's for, all of the
15:22key components so that somebody could
15:23read it and say yes without having to
15:25talk to you. You can sell just with a
15:27doc if you want to. We do. But if it's a
15:29brand new offer or you're looking for
15:31your first five clients, I highly
15:32recommend that we do this doc for you,
15:34sell it in conversations on calls
15:36because then you'll learn your market,
15:37what they really need, you can change
15:38the offer, and then you can pour
15:39everything you've learned into a doc and
15:41sell without calls from then on. So
15:42we've got three steps. Your person, your
15:44plan, and the packaging. And if you want
15:46to get to $10,000 a month, these are
15:48your first three steps. You can do them
15:49in a day, you can do them in a week, you
15:50can take a month.
15:52But regardless, these are the first
15:53three steps. Once we've got this dialed,
15:55then we get into marketing and it'll
15:56actually work because we know what we're
15:57talking about. I just realized we were
15:58talking about pay plan. We haven't had
16:00the how much do I charge conversation.
16:01Let's do that right now.
16:03The truth is that there's two competing
16:05forces against you. There's a bunch of
16:06like high-ticket bros telling you you
16:08need to charge 10 grand cuz you're worth
16:09it and crush deals on sales calls. And
16:11then there's
16:12your scaredy-cat little voice in your
16:13head going, "But I'm new. I'm not big
16:15enough to charge big money. I haven't I
16:17get it." They want you to overcharge cuz
16:19you frankly are not worth it yet.
16:21Probably. And the little voice in you
16:22wants you to undercharge. And the truth
16:24is that you're too small to be cheap. We
16:26should think about like a a little
16:27spectrum here. Up the top is
16:30how much you charge and down the bottom
16:31is how many people you need to get to
16:33your 10 grand a month, that's for the
16:34100 grand a year. What are the options?
16:36Well, we could charge a dollar
16:38or $10 or $100
16:41or $1,000
16:43or 10k
16:45or 100k. Can I just be super honest?
16:48You're not worth 100k yet. If you were,
16:50you'd only need one client, which would
16:51be sweet. Uh if we charge 10 grand, we'd
16:53only need 10 clients.
16:55A thousand bucks,
16:57we need 100 clients. 100 bucks, we need
16:591,000 clients.
17:0110,000 clients,
17:03100,000 clients.
17:06Well, here's what I know for sure. We
17:08can't do that cuz you're not worth it.
17:10I mean,
17:11as a human you're worth it, but in the
17:12marketplace yet.
17:14Uh and you don't have an audience big
17:15enough to make 100,000 sales of anything
17:18or 10,000 sales of anything
17:20or 1,000 sales of anything. Our sweet
17:22spot is going to be
17:24in here somewhere. I reckon the magic
17:26price point for someone getting started
17:27is between two
17:29and 5K. You're going to go, "I'll take
17:31two." No, no, no. Hear me out.
17:34At a 3K price point, we need what? Three
17:36or four sales a month
17:39to get to
17:4110K a month. And if we do the offer work
17:43right,
17:44people will look at your price point,
17:46like three grand,
17:48and it's a no-brainer because we've
17:50designed it to get them an actual
17:51outcome. So, they're the three steps.
17:53Pick your person,
17:54map out the plan,
17:56package up the offer.
17:57When you do that,
17:59this system works no matter what the
18:00niche is. I've had health coaches,
18:02I've had business coaches, I've had
18:04people who sell money, people who sell
18:06emotional clearing.
18:08I had a handstand coach once who sold an
18:10$8,000 how to do a handstand program.
18:13They can do that. You're going to be
18:14just fine. And it even works in boring
18:15markets. We had this client, Josh.
18:17Sorry, Josh, it's kind of boring.
18:19He coaches
18:21engineers. You know, people with pocket
18:22protector protector protectors.
18:24Engineering consultants.
18:26They're a very left-brain, logical,
18:27analytical market. And when he first
18:28started, he was low on confidence and
18:29they were high on
18:31intellectual rigor. It was really hard
18:33for him to get people to say yes.
18:35So, what did we do?
18:36We figured out what segment of the
18:38market made the most sense for him to
18:39target. Not just horizontally, it's
18:41going to be engineering consultants, but
18:42like vertically.
18:44Were they bleeding, slipping, stable, or
18:45leading? We picked a market.
18:47We figured out what they really needed
18:48and designed a perfect program for them.
18:51And then dialed in the offer so that it
18:53was easy for them to to go, "Oh, that's
18:55for me. It'll get me where I want. I can
18:57see the plan. I'm happy to pay." That's
18:59Josh. That was a few years ago.
19:01Josh hasn't changed his program
19:03yet. He's still using the same magic
19:04model.
19:05The offer has upgraded a bit cuz his
19:06confidence and results have up- upgraded
19:09his price.
19:10Josh is on track to do 2 million bucks
19:12this year. And it all started with
19:14nailing his niche, a package model,
19:16and crafting an offer. When you do those
19:18three things, you go from overlooked to
19:20being seen as valuable. So, now we've
19:21got a killer offer. We just need to get
19:22it in front of people. We need to get
19:23the right people to care. Like I said
19:25before, you don't need a massive
19:26audience,
19:27but you do need an active audience. A
19:29small group of people who are on target,
19:30who you're after, and are engaged with
19:32your stuff. If anyone tells you that the
19:33very first place to start for your
19:35marketing is with ads, walk. No amount
19:37of ad spend is going to cover bad
19:39content. So, the very first step is we
19:41need to
19:46The very first step is we need to learn
19:47how to craft compelling messages on
19:49social media.
19:50Most people will tell you you need to be
19:51everywhere.
19:52You look at all the gurus, they're
19:53posting on 17 different platforms 142
19:56times a day.
19:57We're not going to do that. So, there's
19:58a bunch of pressure for you to be
19:59everywhere, and you don't have to be.
20:01When you get started, the goal is really
20:02simple. Your content strategy is going
20:03to evolve as your business grows,
20:06but if we go like phase one is um
20:10all the way to 30k a month.
20:12Uh phase two takes us to like
20:15100k a month. And phase three is after
20:17that. Clearly, we're in
20:19phase one. Phase one
20:23is about volume. We're going to start
20:24with short-form
20:30content. We're not going to do long-form
20:32stuff. We're going to start with
20:33short-form. There's nothing wrong with
20:34YouTube or any long long-form platforms,
20:36but short-form's got a bunch of
20:37advantages, and the most important one,
20:39if I'm a new coach, is that I can post
20:41one thing every day
20:43and learn from it. I'm going to post it,
20:45I'm going to see what happens, and I'll
20:47learn a lesson, and I'm going to make
20:47the next one better. If you post a
20:49YouTube video once a week like I do, I
20:50only get like one chance to improve per
20:52week.
20:53But when you're getting started, we want
20:54to iterate. Cuz our job is to do
20:57short-form content at volume, and we're
20:59going to iterate. Because as we iterate
21:01each day, we're going to learn three
21:02things. We're going to learn to sharpen
21:04our message.
21:07We're going to learn
21:09the content game.
21:12And most important, you're going to find
21:14your voice. And we want this process to
21:16be quick and iterative, so we start [ __ ]
21:18and we get better fast. I could tell you
21:20about what comes next,
21:22but you're not ready for it yet. And I'm
21:23your coach, so I'm not. Okay, so we've
21:25agreed we're going to do short-form
21:25content. What platform do we pick? And
21:27are we going to do videos or or write or
21:29what?
21:31Short answer is, out of all the
21:32platforms, Instagram, Facebook,
21:34LinkedIn,
21:36X, TikTok,
21:39etc.
21:41You could be on any of them. Your
21:42prospects are probably on all of them.
21:45The one you should pick is the one that
21:46you're a native to. The one that you
21:47naturally go to cuz then you kind of
21:48understand it better.
21:50The only other thing I'd say is,
21:53you know,
21:55you either like to talk
21:57or you prefer to write,
21:58and we'll lean into your preferences.
22:00I've got clients who crush on each of
22:02these platforms doing each of these
22:03things. Pick the one that's most you.
22:06We're not going to do long-form, we're
22:07going to do short-form. For me, I've
22:08gone, "You know what? I'm going to do
22:09Instagram and I'm going to talk because
22:10it's easy for me. We'll find yours
22:12together." So, what do you talk about?
22:13You talk about stuff from your magic
22:15model.
22:17How do you say it? Every banger piece of
22:18content is built exactly the same way. A
22:20hook,
22:22to grab their attention, a build, story,
22:23list, or steps, a payoff, like what's
22:25the key insight or takeaway, uh-huh, and
22:27then an invitation.
22:29We use these banger cards, pocket
22:30bangers, to sketch them out, but that's
22:32a topic for another conversation. So,
22:33now we're posting content that's
22:34starting to get the attention of the
22:35right people.
22:37The problem with organic content is kind
22:39of slow. Here's the problem.
22:40It feels like we've only got
22:43two choices. Either
22:45we post
22:48organic.
22:49Upside, it's free.
22:52And when you're little, we love free.
22:55Downside,
22:58it's a really slow burn. It takes ages
23:00to get traction.
23:01At the other end,
23:04we've got ads.
23:05Upside,
23:07we grow faster.
23:11Downside,
23:12if you don't know what you're doing,
23:14they're super expensive,
23:20which is risky. So, if I had a gun to my
23:21head and I needed to get to $10,000 a
23:23month fast,
23:25I would take the best of both worlds. I
23:28would create organic content and find a
23:29way to make it go faster without it um
23:32being slow and certainly without the
23:33risk of it, you know, wasting a bunch of
23:34money.
23:35The way we do that is by boosting
23:40content. In fact, our whole our whole
23:41strategy, we used to spend $60,000 a
23:43month on ads. Uh we don't anymore. On a
23:45big month, like a
23:47You don't have to spend this much. On a
23:48big month, we'd spend six. And all we do
23:50is we post organic content and then we
23:53boost it. So, we post content and we
23:54amplify it with ads so that it reaches
23:56more people. This is optional, but if
23:58you want to turbocharge it, we're
23:59looking at spending five to
24:01$30 a day.
24:03And it just speeds up the rate at which
24:05you get the audience you want, the sales
24:06you want, the money you're after. So, we
24:08just started to post on socials and
24:09iterate. The way we accelerate the
24:11journey
24:12is by boosting it. Okay? Our job is to
24:15boost
24:17our audience. It just speeds the thing
24:18up. So, we've got great content and it's
24:20starting to connect with people. The
24:21audience is small, but it's growing. If
24:23you don't have this next piece, we're
24:24going to end up the same as all the
24:25influencers, like looking famous, but
24:28kind of broke.
24:29What we need is a bridge between our
24:31content and our offer. And the way we do
24:33that is to get people to raise
24:36their hands. Let me give you a crash
24:38course. It's the bridge between your
24:39content on socials
24:41and sales in conversations. The easiest
24:44way to get somebody to raise their hand
24:45is to make a low-risk
24:48information offer. In fact, a funnel is
24:49nothing but a series of easy yeses. So,
24:51we make the yes easy enough and
24:53desirable enough, you'll crush. The way
24:55we do that is with
24:57a micro magnet.
25:03You probably heard of lead magnets
25:04before. You know, where we give away
25:06useful information. Information's okay,
25:08but no one's on social media looking to
25:10learn stuff. It feels like work,
25:11especially nowadays. So, instead of
25:13giving them an information magnet, what
25:14we want to do is give them a tool. A
25:16tool that gives them quick relief and an
25:17instant result in 2 minutes or less
25:19without really trying. That stuff is hot
25:21right now. So, there are three steps.
25:24Number one, identify
25:26a splinter, a small
25:29painful problem that fits somewhere on
25:31your magic model. Step two, offer them a
25:33micro band, a little tool that will fix
25:35it
25:37in 2 minutes
25:39without really trying. There's a bunch
25:41of different formats for these. We've
25:42got uh GPTs and stuff that get the job
25:44done.
25:45But, we identify a problem, we offer to
25:47solve it for them, and then when they
25:48get it, they get a quick result and a
25:50quick win, and they're like, "This guy's
25:51good. This guy's great."
25:52And then it invites people to take the
25:54next step.
25:57The next easy yes towards working with
25:58you. What's the next step you could
25:59invite them to? Well, it's the next step
26:00in your process, which could be "Do you
26:02want to chat about it?"
26:04Could be "Let's have a call."
26:07Or could be
26:08"I'm starting a new pilot program. This
26:10is the one that we're going to use
26:11together if we did this journey. I'm
26:13starting a new pilot program to help a
26:14bunch of people like you get results
26:15like this in the next short period of
26:17time for 2 to 5K like we talked about
26:19it.
26:20Would you like to join us?" And that's
26:21just called the invitation.
26:25If I was getting started, that's where
26:26I'm going, but you do you. We started
26:28this section with a really valuable
26:30offer.
26:31We knew who it was for, how it helped
26:32them.
26:33We packaged it up nice, and now we've
26:35got their attention.
26:37We're posting on socials. We're posting
26:38bangers with hooks, builds, and payoffs,
26:41and invitations. We've boosted it, so
26:43we're speeding up the rate at which
26:44people discover us. Our audience is
26:46growing, and now we're getting them to
26:47raise their hands. We need to
26:49We need to get the moneys. These skills
26:51sound really simple, but they can take
26:52you all the way.
26:54Remember a few years ago
26:56I was working with a brand new coach.
26:59She was super passionate about what she
27:00did.
27:01Incredible personality.
27:03Low end skills.
27:05No audience.
27:06No cash. Her coaching business was about
27:08a year old. She made $63 all year. Well,
27:13guess what we did? Pick the niche,
27:14design the model, crafted a great offer,
27:18got her posting on socials, getting
27:20people to raise their hand. Those skills
27:21have taken her all the way.
27:23Took her from $63 to her first $10,000 a
27:26month.
27:28Hit that 3 months in a row. Joined us in
27:29Black Dot. Black Dot got her to a
27:31million dollars a year. Awesome. She
27:32just ticked over $20 million made with
27:35those same simple skills. And if you
27:36look at what she's doing right now,
27:37she's
27:39crushing socials, making offers,
27:41boosting her audience, getting people to
27:42raise their hand and buy her stuff. It
27:43starts small and it gets big real fast.
27:46Shout out Maria. So, we've got you
27:47valuable.
27:48Now you're visible.
27:50Let's get you buyable. So, once they
27:51raise their hand, we need to take them
27:53by the hand
27:54and invite them to work with you.
27:55There's three simple steps.
27:57Let's get you buyable. The very first
27:58part of this thing is So, we've got
28:00somebody to raise their hand. It's like
28:01they're ringing your phone or they text
28:03you.
28:04If you don't text back,
28:06it's kind of a douche move.
28:08And so, the next step is to do what
28:09comes naturally. When someone texts you,
28:11we text them back. So, if somebody's
28:13raised their hand saying, "Tell me more
28:14about this." Our job is to have a
28:16conversation.
28:20Conversions happen in conversations. And
28:21so, our job is to spark
28:24conversations. We're not just going to
28:25do chats. We're going to do sell by
28:27chat. We're not sliding into people's
28:28DMs all weird and creepy. We're just
28:30going to have a simple conversation to
28:31work out are we a fit or are we not?
28:35Those conversations have three simple
28:36steps.
28:41First, we're going to connect.
28:45They've reached out. We're going to
28:46connect with them. We're going to open,
28:47we're going to start a conversation, and
28:49our first job is just to get them to
28:50respond. Next,
28:52we're going to qualify.
28:58Our job is just to work out, are we a
29:00match, or are we not? There's three
29:01questions we ask which help us figure
29:03that out. And then if they are a match,
29:05then we get to invite.
29:09We either invite them to join our
29:11program, or we invite them to have a
29:12call,
29:13which is invite them to the next
29:16easy yes. Our job isn't to try to sell
29:18everybody. It's just to work out who are
29:19the people who are a great match for.
29:21We're looking for what my friend Dean
29:22Jackson calls five-star prospects. So
29:25imagine
29:26five stars.
29:30These are like little gates that we go,
29:32oh yeah, you passed test number one. We
29:33assume everyone's a five-star prospect
29:35unless they teach us different, but our
29:36first step is like, are they willing to
29:37engage
29:38in a dialogue?
29:40In other words, when you message them,
29:42are they happy to message back?
29:44Next, are they friendly
29:49and cooperative?
29:53You'll know pretty quickly if they're
29:55not. If they're not, move on. Next,
29:57plenty of fish in the sea. Next, do they
29:59know what they want?
30:02So we ask them, what's the best way to
30:03find out what they want? Well, ask them.
30:05Do they know when they want it?
30:07Because you you want to help people who
30:09want to do something about it right now.
30:09And then finally, would they like
30:12some help? How do we ask them if they
30:14want some help? And they say, would you
30:15like some help with that? And they'll
30:16say, sure, how does it work? You tell
30:18them.
30:19That's the process that we use as we go
30:21through this qualification piece. The
30:22job of these conversations is to treat
30:26every conversation with a prospect like
30:28an audition.
30:29Most coaches are terrified
30:31of getting rejected, and so they try to
30:33make their best impression. They like
30:34they tap dance and they jazz and they
30:36they jazz. They definitely jazz. They
30:38throw everything in the kitchen sink at
30:39the offer. They lower their prices. They
30:40like flex on terms, because they're
30:42trying to impress the potential client.
30:44It's like an audition on American Idol.
30:47And it is, but the truth is that instead
30:49of you being the one on stage, tap
30:50dancing and trying to impress the
30:51judges, you're Simon Cowell. You're the
30:54judge here.
30:56Not in a judgy way, just you don't have
30:58to go
30:59I've got the ticket to Hollywood.
31:00They've got a problem. They're going to
31:02tell me what's going on. And I I decide
31:03do I want to use my ticket on them
31:05or not. Everything changes
31:07when you take the
31:09desperation
31:11out of the sales process. Remember,
31:13uh our job is to work out are we a fit
31:15or are we not. We're here to audition
31:17them, not audition for them.
31:23This audition can happen
31:25in the chat conversations.
31:27If we're selling with calls, it's a
31:2910-minute
31:31call called the triage call.
31:33And then we go to the last step, which
31:34is where we
31:35make the offer. We invite people to join
31:37us. Remember, our job isn't to be better
31:38at sales. Our job is to be
31:40more viable.
31:41That conversation can happen you know,
31:43that last step can happen in a
31:45a one-on-one conversation. It's super
31:47natural and casual
31:49and real, or it can happen in an offer
31:52doc. Both of them work
31:54just great. If it's a brand new offer, I
31:56highly recommend you do calls first.
31:58You'll learn your market, you'll learn
31:59exactly their language, their
32:01frustrations, their hopes. That'll make
32:03help you feed that back into the offer
32:05and make it even better. Once we're done
32:06our first five,
32:07then we just send people the offer doc.
32:09They'll read it, 30% of them will say
32:11yes, and away we go. This is how we get
32:13happy clients
32:15paying you money.
32:19If sales have been awkward, the secret
32:20isn't getting better at sales. It's to
32:22become more viable. Yesterday, I caught
32:24up with a client.
32:25You're not meant to have favorites, but
32:26he's he's one of mine. His name is Jay.
32:28And uh when we met, he was a really
32:31burned out agency owner. He used to run
32:33Facebook ads for people. And um he'd had
32:36a false like one of the get from agency
32:38into coaching and started and had a
32:40false start. It didn't go really well.
32:41He was like,
32:42working really hard, it was a
32:43disorganized mess.
32:45And he joined us in this program called
32:45Clients, which is like, how do I get to
32:47$10,000 a month?
32:48And he did it. Got him to 20 or 30,000 a
32:51month and he joined Black Belt. In Black
32:53Belt, he scaled it up, hit a million
32:54dollars a year, now he does three
32:55million dollars a month, which is just a
32:56mental number. Put that out of your
32:57mind, that's not the point. The point is
32:58this,
32:59his whole process for getting from
33:02nothing to
33:03three million dollars a month
33:05was
33:07sell by chat. Simple concept.
33:09Content boosted, get people to raise
33:11their hands or follow,
33:13have chat conversations, get them on to
33:15a call, have them say yes. That's all he
33:17does. This is not just the foundations
33:19for how to get to $10,000 a month and
33:21keep it, but it's the foundations to go
33:23from Forgive that, we're going to roll
33:25back like 20 meters of tape.
33:27It's the process to going all the way
33:28back to
33:32the start
33:34of
33:35our
33:43conversation back here. Those steps
33:46are the not just the keys for getting
33:47out of survival into stability, but they
33:49lay the foundation for scaling it up
33:50from there. So, in the last couple of
33:51years, I've taken 623 people all the way
33:54through this process to $10,000 a month
33:55in 90 days or less. We've made some
33:57upgrades in the last 6 months because
33:58the world's changed. The algorithms are
34:01completely different how they were when
34:02I first built this. And I wanted to see
34:04[music]
34:04how quickly could we speed run someone
34:07through the process from like just
34:08getting started or I don't know what I'm
34:09doing or I don't have any clients yet to
34:1110 grand a month. Turns out, the answer
34:12is
34:13three days. And so, a few months ago, to
34:15pilot test the new model, I took a group
34:16of people through this live in a
34:18three-day online workshop. Literally, in
34:20three days. We moved fast. On day one,
34:22they went from I don't know who I'm
34:23talking to to I've got a niche and a
34:25magic model and an offer in a doc.
34:28It was killer.
34:29Day two, we designed the content and
34:31they started posting it. It started to
34:32get some engagement.
34:34The truth is even in the
34:35the tiny social audience you've got
34:37right now
34:38there's buyers cuz on day three
34:41it came time to like tie it together,
34:42actually get people to raise their hands
34:44and say yes. I got them to post
34:45something that we call the invitation.
34:46It's templated. But they post in the
34:48invitation live on their social channel
34:50of choice.
34:52Yeah, some of them was Facebook, others
34:53was Instagram, whatever. And they [ __ ]
34:54themselves. One of the things I told
34:55them right at the start was you're going
34:57to be scared, but that's not a reason to
34:58not do this. Courage isn't not being
35:00scared. Courage is doing it with brown
35:01pants. And so people are like, "Oh crap,
35:03I'm scared." I'm like, "Brown pants."
35:04And they're like, "All right." I put a a
35:063-minute timer on my little stopwatch
35:08thing here.
35:09I said like, "Post it right now. If you
35:11do, I'll be proud of you." And they're
35:12like, "All right." They posted the
35:13thing. And they're like, "Oh, I'm
35:14crapping myself right now." They
35:15literally shat themselves.
35:17I get it. Putting yourself out there is
35:18hard and scary. Anyway, so they did.
35:20All of a sudden people started to
35:22respond like, "Oh, I'd like to find out
35:24more about that. Oh, tell me more about
35:25that."
35:26Like give me the details.
35:28Within like 2 minutes
35:30and over the next couple of hours people
35:31started like
35:33leaning in. These people who thought
35:34they had no audience had some lurkers.
35:36So what do we do? Well, we took the
35:39we got them to raise their hand. And
35:40what do we send them? The offer doc from
35:41over here.
35:43I'm like, "Great. Once they've done
35:44that, send them this message and a link
35:47to your doc." And they did.
35:49And they shat themselves even more. But
35:50guess what happened?
35:52People started saying, "I'm in." And
35:54then we sent them the link to buy.
35:55And on that day
35:57in those 3 hours 53 people went from
35:59like I haven't sold anything on the
36:00internet ever to signing their first
36:02ever paid clients.
36:04And they did it with brown pants.
36:05And once they did it like they they
36:07didn't believe it. But once they'd done
36:08it
36:09they couldn't not believe it anymore cuz
36:10they just proved it. We did it in 3
36:12days.
36:13I'd probably recommend you take a little
36:14bit longer.
36:16You might do it in 3 days or 3 weeks or
36:18or maybe 3 months.
36:19But in 90 days time you can be at
36:21$10,000 a month consistently with zero
36:23questions. So now you've seen the plan.
36:25The next step is to do it. If you'd like
36:26to do it solo, go right ahead. If you
36:28want to do it with my help,
36:29there's a sneaky link in the description
36:31below about a special group that we're
36:33running to help people like you
36:35get to $10,000 a month
36:38in the next 90 days. So, click it, have
36:40a read. If it looks like you'd be super
36:41fun to work together,
36:42zero pressure either way.
36:45But, if you'd like to do it together, we
36:46could team up and make something magic
36:47happen. I got to run. I got to pack. Big
36:49love. Hope this has been helpful.
36:50Bye-bye.

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