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The #1 Claude AI Method To Build A Personal Brand For People Over 50 — Transcript

by Shane Hummus · 10,659 words · 1,484 segments · language en · Watch on YouTube

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0:00Everybody over 50 is being told the
0:01exact same thing right now, which is
0:03learn AI or you're going to get left
0:05behind. And I'm telling you that that
0:06advice is backwards and it's costing you
0:09money. Because here's what's actually
0:10happening. The number one claim method
0:12to build a personal brand for people
0:14over 50 doesn't require you to learn AI
0:17at all. It requires AI to learn you.
0:20See, Claude has read everything ever
0:22written and it's lived exactly zero
0:23days. And the one ingredient that it's
0:25missing is the 30 years of experience
0:27that you already have. And it used to be
0:30that building a personal brand would
0:31take decades and it would take a massive
0:33amount of time, effort, money, and work.
0:35But now, with the help of Cloud AI,
0:37building a personal brand doesn't take
0:38that long, and it's actually easier if
0:40you're over the age of 50. For instance,
0:42my brother Zach is 50. He spent 30 years
0:44in the trades, and he's the kind of guy
0:46who's not very tech-savvy. He basically
0:48calls me to fix his email or his
0:49website. And one 15-minute conversation
0:51with Claude got him from zero to a
0:53full-time income in less than one month.
0:56And just last month, he had his best
0:57month, which was over $18,000 in a
1:00single month. Then there's a 60-year-old
1:01nurse with 33 years of experience and
1:04not a lot saved. And she went from zero
1:05to a full-time income building her
1:07personal brand in about 6 weeks. Then
1:09there's an engineer, an
1:10anesthesiologist, a semi-retired guy
1:12with a hearing problem. All of them and
1:13more I'm going to go over in this video.
1:15And I'm going to be showing receipts and
1:16proof on the screen. And I'd know
1:18because I built my personal brand after
1:20getting a doctorate, getting a really
1:22good job, going into pharmacy, and going
1:24$300,000 in student loan debt. And then
1:26I've helped thousands of other people
1:28build their personal brands. And I can
1:30tell you right now, it's actually easier
1:31if you're over 50 if you do it the right
1:33way, which is what we're going to talk
1:35about in this video. Now, the method is
1:36going to be three steps, and I'll show
1:38you every single one live, and the step
1:40that almost everybody skips, the one
1:41that decides whether this makes you
1:42money or just makes you busy, and that's
1:44going to be near the end. So, if you
1:45appreciate me making content like this
1:47and you want to see me make more of it
1:48in the future, then let me know by
1:49gently cheersing that like button and
1:51let's jump into it right now. All right,
1:53we're going to start this off by talking
1:54about the fact that you're already an
1:56expert six times over. So, let's kill
1:58the thing that's sitting in your chest
2:00right now because I already know what it
2:02is. Shane, I'm not an expert in
2:04anything. I've heard that sentence from
2:05almost every single person that you're
2:07about to see in this video and almost
2:08every single successful person that I've
2:10ever worked with, right? All the people
2:11that were able to successfully grow
2:12personal brands thought that they
2:14weren't an expert. the 60-year-old nurse
2:15that got to a full-time income in six
2:17weeks said it. My brother said it. The
2:18anesthesiologist that we're going to
2:19talk about here in a bit said it. A
2:21freaking anesthesiologist. And I'm going
2:23to prove to you with math that a fifth
2:24grader can check that it's okay. So, if
2:27you've worked 30 years, that is 50 weeks
2:29a year, 40 hours a week, and you've put
2:32in 60,000 hours working. Okay? That
2:34doesn't count your time off. There's a
2:36lot of things you probably could have
2:37done in your time off as well. Let's
2:38just count the amount of time that
2:40you've worked. So, you've probably heard
2:41of the 10,000 hour rule, right? So, this
2:43is basically the famous line where once
2:45you get to 10,000 hours, you become
2:46world class at something and you crossed
2:48it in year five and then you kept going
2:50for another 25. So, the 24 year old with
2:52a ring light who's making videos about
2:54your industry right now is probably
2:55about 2,000 hours in maximum, probably
2:58less than that. So, you're not just not
3:00an expert, you're an expert six times
3:02over. You've just never been paid for
3:04the part of it that matters. All right,
3:06YouTube just got 10 times easier and
3:09nobody is talking about it. You used to
3:11need an entire film crew. And it used to
3:14be a full-time job for you to just do
3:16any work at all on YouTube, but now you
3:18can get work done in as little as 15 to
3:2130 minutes a day. And you can actually
3:22grow a fulltime YouTube channel. That's
3:24exactly what I'm going to be talking
3:26about at the live training that we're
3:28doing this week. Exactly how to start
3:30YouTube stepby step for beginners. So
3:32click the link in the description, the
3:34pin comment below to check that out,
3:35guys. I will be answering questions
3:36before, during, and after the live
3:38training. It's completely free. Plus,
3:40I'll be giving away an AI that is
3:43designed to help you pick your niche if
3:44you don't have one in the first place or
3:45if you already have a niche. It's going
3:47to help you make it 10 times better. So,
3:50really looking forward to talking with
3:51you guys. This is stuff that we never
3:52talked about before. So, click that link
3:54in the description and comment below and
3:56I look forward to seeing you there.
3:57Think of it like a well, okay, you spent
3:5930 years digging one and the kid with
4:00the ring light is standing next to you
4:02holding a garden hose. The water is all
4:04yours. The problem was never the water.
4:06The problem is that nobody ever gave you
4:08a pump. And that's exactly what Claude
4:10is going to do right now. Now, I know
4:11what some of you are thinking. I'm not a
4:1310 out of 10 at anything. Good. You
4:15don't need to be a 10 out of 10. For
4:16instance, you could be a 5 out of 10 who
4:18helps someone who's 3 out of 10 get to
4:2010 out of 10. Or you could be a 3 out of
4:2210 help somebody who's a 1 out of 10 get
4:23to 3 out of 10. Or a 7 out of 10 who
4:25helps a 5 out of 10 get to 7 out of 10,
4:27etc., etc. The point is, you just need
4:29to be a few steps ahead of the people
4:30that you're helping. Right? So, if I
4:32asked Elon Musk how to make videos, he'd
4:34be useless to me, right? He's a 10 at
4:36business and I may be a seven at best,
4:38but I'm a 10 at teaching beginners. And
4:40that's the part that people pay for in
4:42my specific industry. And the person
4:44that's one step ahead is usually a
4:46better teacher than the genius as well
4:48because they still remember what it felt
4:50like not to know. And I totally get it.
4:52When you've been told your whole life
4:53that experts have letters after their
4:55name, I'm not an expert. Feels like
4:56bragging and it's not. It's math. So, a
4:58great example of this is nurse Jen. She
5:00spent 33 years as a nurse. She's 60
5:02years old and some days she had a
5:04hundred calls sitting in the queue and
5:05she was completely burned out. And
5:07she'll tell you herself that she did not
5:08have a lot save for retirement and
5:10whatever she did next she was going to
5:12have to keep doing for a while.
5:13>> Well, I've been a nurse for 33 years.
5:16I'm 60 and I don't I made some bad
5:19choices with relationships and money in
5:22my past and I don't have a lot saved for
5:24retirement. So, whatever I'm doing now,
5:26I'm probably going to have to be doing
5:28for a while. and she had never made a
5:31video in her life. And in her exact
5:33words to me, she said, "I'd never really
5:35thought about it." You know, the thought
5:36of looking on camera kind of scares me,
5:38but she started anyways on a plain
5:40webcam from her laptop talking about the
5:42one thing that she'd lived inside of for
5:4433 years, which is staying healthy as
5:46you get older. And 6 weeks after she
5:48started implementing our systems and her
5:49first video took off, she was making a
5:51full-time income. So, her first month
5:52after she got monetized was about
5:54$6,000. Then the second month was right
5:56around $8,000. The month after that was
5:58over $10,000 just in AdSense alone. And
6:00that's just the ads before she sells
6:02anything.
6:03>> The first month was right around 6,000.
6:05The second month was right around 8,000.
6:08This month will be right around 10,000.
6:10>> And she got to quit her nursing job. And
6:11now she's traveling all around the
6:13country in the back of her camper van,
6:15which was literally her dream life. And
6:16this was all made possible because of
6:18our system. And the thing is, guys,
6:20nurse Jen told us when she first began
6:22that she thought she wasn't an expert on
6:24anything. But it turns out all that time
6:27that she spent at work answering the
6:29same questions over and over again with
6:30patients, she could just answer those
6:32same questions that she got over and
6:34over again on camera and blast it out to
6:36millions of people and make a full-time
6:38income and grow her personal brand from
6:39that very quickly. So, chances are
6:41questions that you already answer on a
6:43day-to-day basis from your patients or
6:45your customers or your clients or buyers
6:47or your co-workers or people that you
6:49just run into at your job on a
6:51day-to-day basis and you answer
6:52questions for them. That is expertise
6:54that you can blast out on YouTube or on
6:56other social media platforms, build your
6:58personal brand, and get paid for it. And
6:59guess what? That's expertise that the
7:0120-year-old with a ring light does not
7:03have. And by the way, it doesn't have to
7:04be answering questions for patients or
7:06customers. It could be helping other
7:08people get into the job that you already
7:10have. For instance, Josh started making
7:11very useful videos on helping people in
7:13the IT and cyber security industry
7:15basically get the right certifications,
7:17get into the right jobs, get raises,
7:19etc., etc. When he first started working
7:20with us, he was barely making any money
7:22at all doing this. Definitely less than
7:23$1,000 a month. Then we helped him get
7:25to 5,000, then 10,000, then $30,000 a
7:28month. And he also was able to get his
7:29dream job where they reached out to him
7:31because of his YouTube channel. So, it
7:33was really useful for establishing him
7:34as an authority as well as networking.
7:36But then his personal brand just kept
7:37going and eventually it got up to
7:39$185,000
7:40in a single month. And it was all by
7:42just sharing helpful information to
7:44other people in the IT and cyber
7:46security industry that would likely help
7:47them land a better job or get a raise or
7:50take the right certification so they can
7:51get into a job that they like more. And
7:52it doesn't have to be career related
7:54either. Our client Thomas helps busy men
7:56over the age of 40 get fit and lose
7:58belly fat so that they can have more
7:59energy so they can spend more time with
8:01their families. Our clients Damon and
8:03Kennedy help Christian singles find
8:05their kingdom partner which is basically
8:06the right Christian partner for them and
8:08they made it to a full-time income. Our
8:10community member Cheryl helps people
8:11have late life spiritual awakenings. And
8:13it can also just be a problem that you
8:15have that you solve, right? So basically
8:16when life gives you lemons, you could
8:17make it into lemonade. Our community
8:19member Guy, for instance, suffers from
8:20what's known as tenitus, which is
8:22constant ringing in the ears. And he got
8:23to his income goal before he even
8:25reached 500 subscribers just by helping
8:27other people that have tenitus manage it
8:29better. Our client Dr. Pah helps people
8:31use peptides to reach their health goals
8:32and lose weight more effectively. And it
8:34doesn't have to be anything serious
8:35either. It could be something that is
8:37one of your hobbies. So, our clients
8:38Emily and Dawn basically specialize in
8:40helping people become better at being
8:42outdoorsmen. And our client Nathan Rose
8:44helps people get to a 2,000 online
8:46rating in chess. Yes, chess the game.
8:48And both of them have made it to
8:49full-time incomes as well. And I could
8:51just go on and on here, but I think you
8:53get the point. Well, you might be
8:54thinking, "Well, Shane, I have a lot of
8:55trouble selecting my niche. Like, I have
8:57no idea what to talk about with my
8:58personal brand." Or, "I already have a
9:00niche, but it's not really working that
9:01well." Well, that's exactly what we're
9:03going to be going over in the live
9:04training that we're doing this week.
9:06It's a completely free live training
9:07where we're going to be specializing in
9:09helping you select your niche if you
9:11don't have one in the first place or if
9:12you already have one. We're going to be
9:13helping you make it 10 times better.
9:14We're even giving away an AI that
9:16hundreds of people have commented is
9:18like our favorite AI tool we've ever
9:19made, which is the niche validator. And
9:21additionally, we're going to be going
9:22over step by step exactly how to start
9:24your hybrid personal brand, which is our
9:26special way of doing personal branding
9:28that gets these results that you're
9:29seeing on the screen. And even if you're
9:31totally beginner, it still works, and
9:32how to properly monetize it. Plus, I'll
9:34be answering questions before, during,
9:35and after. So, do not miss out on this.
9:37Click that first link in the
9:38description, the pin comment below to
9:39attend. And even if you're watching this
9:40in the future, still click it because
9:42there's a good chance we're going to be
9:43doing a live training in the future, and
9:44it'll automatically add you to the wait
9:46list so that you'll be the first one
9:47that knows. Now, last time we did this,
9:49we did run out of spots for the live
9:51training. We can only accept a certain
9:52amount of people. Zoom literally doesn't
9:53even let us have that many. So, make
9:55sure you secure your seat by clicking
9:56that link in the description, the pin
9:57comment below right away, and I look
9:59forward to seeing you there. But going
10:00back to Jen really quickly, the reason
10:02that this all worked so well for her was
10:04because of her age. She spent 33 years
10:07digging the well. And the only thing she
10:08needed was a pump. So nothing about Jyn
10:11changed except the pump or the tool that
10:13she used to get that knowledge out. And
10:15the pump has a name, which is going to
10:16be in the next section. So let's talk
10:18about the ghostriter method. So let me
10:19tell you about a farm wife in Missouri
10:21who didn't publish her first book until
10:23she was 65 years old. And her name was
10:25Laura Ingles Wilder. and she'd lived the
10:27stories, the log cabin, the prairie, the
10:29winters that almost killed the family.
10:30But she wasn't a writer. She was a
10:32farmer's wife who'd done a few columns
10:34for a local paper. But her daughter Rose
10:36was the professional writer. So Laura
10:38wrote down what she remembered in her
10:39own hand. And Rose took those pages and
10:42shaped them. She cut, she structured,
10:43she polished all of them into books. And
10:45that first book came out in 1932 when
10:48Laura was 65 years old. Little House in
10:50the Big Woods, then Little House on the
10:52Prairie, and she published eight books
10:54overall. And these have been read by
10:55generations. And they were even turned
10:56into a TV show that ran for nine seasons
10:59that every single person watching this
11:01recognizes on site. So Laura brought the
11:0365 years of experience, but Rose did the
11:06actual writing and the typing. And guys,
11:08that is not a cute story. That is the
11:10entire method. Every famous person over
11:1350 with a book has a ghostriter.
11:15Politicians, CEOs, athletes, they talk,
11:17they share their wisdom, they share
11:18their experience. Somebody else types
11:20and their name goes on the cover. And
11:22nobody thinks that that's cheating
11:23because the wisdom was theirs. The
11:25typing wasn't the valuable part. It was
11:27the wisdom, the experience that they had
11:29that was the valuable part. So the
11:30number one cloud AI method to build a
11:32personal brand for people over 50 is
11:33what I call the ghostriter method. You
11:36are the source, but Claude is your
11:38ghostriter, right? Claude is your rose.
11:39And the place that you put it, the place
11:41that every person in this video built
11:42their brand is a YouTube channel. Now,
11:44one thing I'm going to say very quickly
11:46is you start with a YouTube channel.
11:47YouTube is going to be your mother
11:49platform and then you can automatically
11:51syndicate the content to the other
11:52platforms. That's exactly what we do and
11:54we squeeze twice the amount of juice out
11:56of it. But YouTube by far is the best
11:58for this particular method. And you want
12:00to start with YouTube when it comes to
12:01building your personal brand. Now, hold
12:02on. I know it just happened in your head
12:04because it happened in the comments of
12:05my last video. Shane, who's going to
12:07watch a 58-year-old talk about her
12:09career. Older people already know this
12:10stuff. Two answers, and they're both
12:12money. One, older people don't want a
12:1424year-old explaining their own life to
12:15them. They want a peer, someone who's
12:17actually lived it. And two, younger
12:19people are starving for it. Right? Half
12:21the comments under these channels are
12:2230-year-olds saying, "I wish somebody
12:24had told me this." So, when you make a
12:25channel like this for the younger
12:26people, it's kind of like having an
12:28aunt, an uncle, or a grandpa on the
12:30internet who will actually tell you the
12:31truth. And there are millions of them
12:32watching and almost nobody their age
12:34talking. So, you can actually appeal to
12:36a younger demographic as an older
12:38person. And you can also appeal to
12:39people that are around your same age as
12:41well. Additionally, it's simply a supply
12:43and demand issue. There's lots of
12:4520-year-olds with ring lights that are
12:47making content, but there are very few
12:49people that are 50 plus making content.
12:51So, there's a lot of demand for people
12:52who want older people making content,
12:54but there's not a lot of supply. And so,
12:56when there's a lot of demand and there's
12:58not a lot of supply, it becomes very
13:00easy for you to get results. And that's
13:01what we've noticed in our community over
13:03and over again is people that are on the
13:04older side, people that have the
13:06experience, have the wisdom, get results
13:08a lot more easily. Now, additionally,
13:09there might be some sort of structural
13:10advantage built in because advertisers
13:12want to reach people who are over 50.
13:14And the reason for that is because the
13:1550 and above demographic owns about 70
13:17to 80% of the wealth in the United
13:19States. And so, advertisers want to
13:21reach people over 50. And that means
13:23YouTube has a lot of pressure to get
13:24more creators that are over 50. And so,
13:26if you're over 50 making content, it's
13:28going to be significantly easier for
13:29your channel to get pushed. And again,
13:31this is something that we'll go into in
13:32great detail in the live training this
13:33week. So, click that first link in the
13:35description in the pin comment below to
13:36check that out. With that being said,
13:37the method that we're going to talk
13:38about here has three steps and you're
13:40looking at them. Step one is you
13:42extract, right? Claude interviews you
13:43and pulls the wisdom out of your head.
13:45Step two is you package. Claude turns it
13:47into a script in your voice, a title,
13:49and a thumbnail. And step three is you
13:51publish webcam, phone, face optional,
13:53one video a week, and that's it. Now,
13:55I'm going to show you every step live,
13:56starting with the one that makes the
13:58other two possible. All right, so step
14:00one is extract. And this is the part
14:01that used to keep people your age out of
14:03this entirely. And now it's the easiest
14:05step out of the three. So, you open
14:06Claude and you don't type an essay out.
14:08You have a conversation with it. I call
14:11it a YAP session. So, you click the
14:13voice mode feature on Claude. It should
14:14be at the bottom right. And then you
14:16just start talking like as if you're
14:18talking to a friend or the younger
14:20version of yourself or maybe a younger
14:22person in your family, right? So, you
14:23talk to it like a sharp friend who just
14:24asked about your career at a dinner
14:26party, right? You talk about the
14:27stories, the mistakes, the here's what
14:29nobody tells you about my industry rant
14:31that you've been giving at Thanksgiving
14:32for 20 years now. And if you don't know
14:34what to say, and most people don't at
14:36first, you flip it. You have Claude
14:37interview you, right? So again, Claude
14:40being like a ghostriter can interview
14:42you and it can pull the important
14:43information out so that it can actually
14:45write something that's totally original.
14:47So here is a Claude prompt to get you
14:48started. And by the way, you can
14:50screenshot this, copy, and then paste it
14:52into Claude. With that being said, there
14:53are more detailed prompts as well as
14:55more detailed Claude skills and
14:57resources which we'll put in the link in
14:58the description, the pin comment below.
15:00should be the third link down there. So,
15:02you can check that out if you want to
15:03follow along here as well. But this is a
15:04good place to get you started. So, watch
15:06what it does. It asks, you answer, it
15:08asks a better question. You answer, you
15:10just use voice mode if typing annoys you
15:12and it annoys me. I always use voice
15:14mode. So, you literally just talk to it.
15:15And notice what's happening here. This
15:17is the opposite of what people are
15:18scared of with AI. The information isn't
15:20coming from the machine. It's coming
15:22from you. Claude is just the daughter
15:24with the typewriter, right? It's just
15:26your ghostriter, which means what comes
15:27out the other end is an AI slop. It's
15:30your 30 years of experience, organized,
15:33and written in such a way where it's
15:34very consumable and easy for other
15:36people to understand, enjoy, and
15:38implement. Aka, it's something that
15:39helps other people solve the problems
15:41that they have, right? Because the truth
15:42is, general information now, you can
15:44easily just look it up on Google or you
15:46can ask Chat GPT and it'll answer you
15:48and give you like general information
15:49answers because it has read all the
15:51books in the world. But what AI can't do
15:52now, and this is the big gap, the big
15:54advantage that you have is experience,
15:56wisdom, and deep expertise on a
15:58particular subject. So, like I talked
16:00about before, a great example of this is
16:02my own brother, Zach. 50 years old, 30
16:04years in the trades. And he's the kind
16:05of guy who calls me to fix his email.
16:08Not techsavvy, never made a video in his
16:10life, and his body was wearing out. And
16:11the thing that he knew better than
16:13anybody, which trades jobs actually pay
16:15and which ones eat you alive, was
16:16sitting in his head doing nothing. Why?
16:18Because he had 30 years of experience.
16:19and most of his friends were also in the
16:21trades as well. So, this stuff was
16:23common sense to him. But what's common
16:24sense to you isn't necessarily common
16:26sense to everyone else. So, he did
16:28exactly what you just watched. One
16:29conversation with Claude, less than 15
16:31minutes of talking, and that
16:32conversation became his first video,
16:34highest paying trades jobs that no one
16:36is talking about. And it did over
16:37800,000 views. And day 29, after posting
16:40that video, he had a $214 day, which is
16:42a $78,000 year run rate. So, his channel
16:45went from zero to a full-time income in
16:47less than one month. And last month he
16:49had a record month of $18,000.
16:52And it was all from 15 minutes of
16:54yapping, right? 15 minutes of talking to
16:56Claude, using our systems, and that's
16:57it, right? So that's step one. And by
16:59the way, this is not because he's
17:00special. He's not special. He just had
17:0230 years in the well, and finally
17:03someone handed him the pump. So here's
17:05how to start. Open Claude. Claude AI
17:07works on a phone, tablet, laptop,
17:08desktop, whatever you need. You don't
17:10have to install it. You can just use the
17:11internet version. Then paste the
17:12interview me prompt from this section.
17:14Tap the microphone and answer out loud
17:16and aim for 15 minutes. And don't edit
17:18anything, right? Rambling is the point
17:20here. It's totally fine if you ramble.
17:21And when Claude says it's had enough,
17:23ask it. Now write the script in my
17:24voice. One sentence per line. Keep my
17:26exact phrases. Save the script. And
17:28that's video one. Do this once a week.
17:29Anytime you have a little bit of free
17:30time, for instance, Sunday, 20 minutes,
17:32coffee in hand, and write yourself a
17:34video script. Time out. Time out, guys.
17:36If you ever thought, I should be on
17:37YouTube, but I never started because of
17:39the time or the editing or not knowing
17:42what to say or not knowing how to get
17:43started, AI just solved all of those
17:46problems for you. because you can now
17:48make money from YouTube working less
17:50than 4 hours a week. 15 to 30 minutes a
17:52day is all you need. And this works even
17:54if you have a full-time job, you run a
17:55business, you're already doing YouTube
17:58and you failed at it, or you're doing
17:59YouTube and you're doing pretty well,
18:00but you're struggling with monetization,
18:02or you're just a normal person who isn't
18:03techy at all. Which is exactly why this
18:06week I'm hosting a live training on
18:08exactly how to start YouTube step by
18:10step for beginners. It is 100% free, no
18:14cash at all. And on top of that, I'm
18:16going to be handing out even more
18:17bonuses at the training. Now, just to
18:19give you one example, you'll be getting
18:20my niche validator pro that's powered by
18:22Claude and we have a chat GBT version as
18:25well. And this is a super valuable piece
18:27of software where you can finally figure
18:29out what the best niche for you is. Or
18:31if you already have a niche, it's going
18:32to help you make it 10 times better. So,
18:34do not sleep on this one. Go and grab
18:36your spot down in the description and
18:37the pin comment below because the only
18:39way to get it is by joining the
18:41training. So, if you wait, you might
18:43miss out. Now, with that said, at the
18:44workshop, you will get to meet me
18:46personally. I will be answering
18:47questions before, during, and after the
18:50workshop directly. So, I'm looking
18:51forward to seeing you there. So, go
18:52click that link in the description and
18:54the pin comment below. It's happening
18:56this week. So, get it on your calendar.
18:57And if for some reason you can't make it
18:59or you weren't able to be there, still
19:02go click that link in the description
19:03because it will automatically put you on
19:04a wait list to notify you when we'll be
19:06running our next live training and you
19:08will be the first one to hear about it.
19:10So, yeah, looking forward to seeing you
19:11there. And now back to our regularly
19:12scheduled programming. All right, now
19:14let's move on to step two, which is
19:16package. So step two is where the money
19:18actually gets decided, and it's the step
19:19that almost everybody over 50 gets
19:21backwards. So you've got the script now
19:23in your voice from your YAP session. But
19:25a script alone is a book with no cover,
19:27and nobody buys a book with no cover. So
19:29Claude does the packaging, the title,
19:31the thumbnail text, the description, the
19:32first 30 seconds that basically make
19:34somebody stay on your video, cuz those
19:36are very important, right? And this is
19:37the part that I get paid the most to
19:38teach because it is very key. And here's
19:40the thing that surprises people. Your
19:41age isn't the thing that you hide in the
19:43package. It's the hook. Look at what's
19:45actually working right now. A mechanic
19:47who's turning wrenches for 57 years in
19:49his 70s, made more in one month than he
19:51saved in 40 years, right? His name's
19:52Scotty Kilmer, right? And he did this
19:54just by talking about stuff that's
19:55common sense to him. Or how about a
19:57retirement guy filming on a phone while
19:58he walks. He's got hundreds of thousands
20:00of subscribers and he's making tons of
20:01money. His name is Azul. or a channel
20:03called Simply Retired, who made a video
20:05called Why I Started YouTube at 73 and
20:07it got over 400,000 views on a channel
20:08that normally does a fraction of that.
20:10Or how about 45 years of guitar lessons
20:12in under 10 minutes, 140,000 views, 14
20:15times what that channel usually does. Or
20:17how about our community member R.J.
20:18who's a retired CEO talking about the
20:20unretired life and he's got videos past
20:22a million views within a few months and
20:24he made it to over $30,000 in a single
20:26month just yapping about what he already
20:28knew. Or how about one of the biggest
20:29realtors in Montana who's in his
20:31late60s, Craig? He'd been posting on
20:33YouTube for four years, barely got any
20:34traction at all, and then one of his
20:36first videos with us got over a
20:37hundred,000 views and drove tons of
20:39leads to his realy business. Or how
20:41about a doctor sharing what he learned
20:42about Claude? His video took off a month
20:44in. Or how about a former CEO, 64,
20:47coaching people in their 50s and 60s at
20:48$100 to $200 an hour on the side, right?
20:50Notice the titles. At 73, 45 years of
20:53lessons, retired in his 70s, etc., etc.
20:56The number is the package, right? Young
20:58creators would kill for a differentiator
21:00that strong. and you wake up every
21:01morning with it. And here's the best
21:03packaging story that I know of from
21:04history. In 1954, a 52-year-old salesman
21:07named Ray Croc was driving around the
21:09country selling milkshake mixers. And
21:11typically, restaurants would buy one or
21:13two of them. Then one hamburger stand in
21:15San Bernardino, California, ordered
21:17eight. And he drove out to see why. And
21:19he found two brothers named McDonald
21:20running the place like an assembly line.
21:22And the brothers had the vision, right?
21:23They'd figured it out. And they were
21:25perfectly happy with one stand. So Croc
21:27didn't invent the burger. He didn't
21:28invent the fries. He packaged the
21:30system. He put it in a box that anybody
21:32could open in any town. And the golden
21:34arches are on every highway on Earth
21:35because a 52-year-old milkshake salesman
21:38understood packaging. So, your yap
21:39session is the McDonald's brother's
21:41hamburger stand. But step two is what
21:43Croc did. So, a good example of
21:44packaging changing everything is Dr.
21:46Danny Fischer. She's an
21:47anesthesiologist. She's over 50 and
21:49she's busier than 99.99% of people
21:52watching this. And she had been posting
21:53videos on her own for 6 years. So, same
21:56wisdom the whole time, same doctor, same
21:58camera. And a few videos in with this
22:00method, we changed nothing about her
22:02knowledge. We just changed the package,
22:03the niche she was aiming at, the titles,
22:05the thumbnails, and one video did over
22:07700,000 views right away. Another did
22:09250,000 in 3 days, and it was getting
22:1110,000 views an hour at some point. And
22:14then another one did a million views in
22:152 weeks after the pivot. And she just
22:17posted another video that got a million
22:19views in 3 days, which is actually
22:21better than my best ever video. So, this
22:24is great. When I see my community
22:25members even beat me, that is awesome.
22:27Now, a bunch of you asked why Claude and
22:29not Chachi BT or Grock or Gemini. And
22:32one guy in my previous video asked if
22:34Claude pays me. They don't, right? I
22:36wish they did, but they don't. So, quite
22:38simply, Claude is by far the best when
22:41it comes to writing and creative work.
22:43Now, all the AIs have their strengths
22:44and their weaknesses, but when it comes
22:46to actually helping you create content
22:47and build your personal brand, Claude is
22:49going to be the best. And I think in
22:50general it's the best at anything
22:52involving making money, right? Anything
22:54that involves making money, Claude is
22:55probably going to be the best at. Now,
22:57for this method, the ghostriter's entire
22:59job is to sound like you. And in my
23:01experience, Claude is the best of them
23:03at keeping your voice instead of making
23:05it sound kind of like generic AI mush
23:07that everybody can smell from a mile
23:08away. It holds a 40-minute conversation
23:10without losing the thread, and it
23:12interviews like a good journalist, and
23:13it asks follow-up questions. So, use
23:15whatever you want, but if you're handing
23:17your 30 years to a ghostriter, you
23:18probably want to hand it to the one that
23:20sounds most like you. So, here's how to
23:21start. Paste your finished script back
23:23into Claude with this. Give me 10 title
23:25options for this video. Put my age or my
23:27years of experience in at least five of
23:28them. Then, give me three thumbnail text
23:30options of four words or less, and a two
23:32sentence description. Pick the title
23:33where the number does the work. 33 years
23:35as a nurse, five things I'd tell my
23:36younger self. The thumbnail, make sure
23:38you put your real face, a plain colored
23:40background, and four words max. Make it
23:42in Canva for free in about 10 minutes.
23:44Or we can do is use chatbt to actually
23:46make the thumbnail itself. Chachbt is
23:48one of the very few things that we think
23:50you should use instead of cloud, but
23:51only when it comes to making thumbnails.
23:53That's it. Everything else, cloud is
23:54better. And never use an AI generated
23:56face. Your real face is the package.
23:58Next, step three is to publish. So, step
24:01three is the one that people are most
24:02scared of and it is the least
24:04complicated. So, you record it and you
24:06post it. Webcam, phone, whatever you
24:07have. And no, you don't need the $2,000
24:09camera. Almost all of our successful
24:11students started off with a simple
24:12camera like a webcam or a phone or just
24:14something that they already had lying
24:16around. And then you start off by just
24:17posting one video a week, right? Okay.
24:19So, a big thing that we get all the time
24:21is tech being the barrier. It's not.
24:24Right. Jen recorded on a laptop webcam.
24:26Craig's 100K video, he recorded on a
24:28webcam. Zach started off just by
24:30recording phone videos and then I think
24:31he bought a camera that's worth a few
24:33hundred bucks. So, do not overthink the
24:35tech. This is one of the most common
24:36things that I always see. Oh, I have to
24:38wait until I have a better camera or a
24:40better lens or I have to wait until my
24:42studio looks better. You don't. You
24:44really don't. The tech does not matter
24:45nearly as much as you think. It makes
24:47like a 1% difference. Now, you might be
24:49also wondering, "Hey Shane, what about
24:50the editing step, right?" Well, there's
24:52a couple things you can do here. The
24:53first one is just don't edit at all.
24:55This is something that a lot of our
24:56clients do. For instance, R.J., some of
24:58the videos that he posts, he doesn't
25:00edit at all. It's literally just him
25:01walking around with an iPhone and
25:03yapping. But if you are going to edit,
25:04what we recommend using is Descript. So,
25:07Descript is an AI editing tool. It has
25:09some AI features that are really good
25:11and it'll basically cut out the silences
25:12and it'll do some very basic edits in
25:14your video and it does this very quickly
25:16and easily. Additionally, if you want to
25:18make any changes, you edit literally
25:19like you are writing on a Google doc.
25:21So, if there's a certain sentence that
25:22you don't want in the video, you just
25:24highlight that sentence, you delete it,
25:26and that's it. It edits the video
25:27automatically for you. So, it's very
25:28easy to use, and it probably takes less
25:30than 20 minutes to edit a video. So, for
25:32instance, nurse Jen says that she
25:33basically never spends more than 30
25:35minutes editing her videos.
25:36>> I would say rarely spend over 30 minutes
25:39edit editing a video anymore.
25:41>> Now, there are some more advanced
25:42editing stuff that you can do inside of
25:44Claude, but it typically needs to be
25:45personalized to your specific type of
25:48video. So, that is something that we
25:49talk about with our clients, but for the
25:50purposes of this video, it is a bit too
25:52complicated. But, if you want to learn
25:53more, like I said, attend the live
25:55training. You can ask me any questions
25:56you have, and we'll go over exactly how
25:57to do that. So, click that first link in
25:58the description in the pin comment
25:59below, and we can dive deeper on that.
26:01With that being said, consistency beats
26:03intensity. Once a week for a year beats
26:05seven in a week, and then you do nothing
26:06for an entire year, which is what most
26:08people do. Now, I want to show you
26:09something because it's the best argument
26:11for step three that I've ever seen.
26:12There's a channel out there called the
26:14Silver Guide. And it's a 93-year-old
26:16grandma sharing her life wisdom. And I'm
26:18using air quotes for a reason here.
26:19Because she doesn't exist, right? Go
26:21read the about page. It literally says,
26:22"I'm not a real person. I'm an AI
26:24generated character." So, somebody built
26:26a fake old person to sell to other old
26:28people. And this is the definition of AI
26:30slop. And honestly, I kind of hate it.
26:32But that channel didn't really work out.
26:33Seven subscribers, 172 total views.
26:35Nobody trusts it. Nobody watches it. And
26:37that's the point. AI can fake the words,
26:39but it cannot fake the face that live
26:41them. Right? It can't fake real
26:43experience, real wisdom. So your real
26:45face, your real years in your real
26:47kitchen or your real living room or your
26:49real backyard. That's the moat. The fake
26:51grandma is what you're competing with
26:53and she's losing to a webcam. And if you
26:55really don't want to be on camera,
26:56that's fine, too, because step three has
26:58a side door. So the organic chemistry
27:00tutor for instance, he never shows his
27:02face ever and he makes about $87,000 a
27:05month according to Vid IQ just from
27:07AdSense alone. So those are the ads that
27:08pop up on his channels and he hasn't
27:10uploaded a video guys in 5 months,
27:13right? So all of this money he's making
27:15is completely passive and he's actually
27:17making a lot more money than this if
27:19he's selling stuff, which he is, but
27:20it's hard to tell exactly how much that
27:22is. But for sure, he's making at least
27:24$87,000 a month passively without even
27:26having to upload a video, which is great
27:28because once you've got an entire
27:30portfolio or a library of videos, you
27:32can just make money passively. I mean,
27:33this is over a million dollar a year
27:35passively, guys. Tom Kent has about 707
27:38subscribers and he basically uses a dual
27:40strategy where he posts a lot on YouTube
27:42as well as LinkedIn. Again, the
27:43syndication method that I talked about
27:45before and he's making seven figures a
27:46year and I know him personally. and
27:48fabulous50s hot and flashy. This is a
27:50woman over 50 on camera in their
27:51bathrooms and they make 5 to six figures
27:53a month by the estimates. Right? So,
27:55another good example of a side door is
27:56our community member Steven. He's a
27:58decades deep engineer and his expertise
28:00is in one very specific piece of CAD
28:02software. The kind of thing that you
28:04could not look up if you tried, right? I
28:05work in tech and you can look up what I
28:07do in 10 seconds was a comment on my
28:09last video. No, you can't. You can look
28:11up the label on the software but not the
28:1330 years of using it. So, his videos are
28:15mostly his screen. He's teaching the
28:17software and his face is optional. And
28:19he sells a $1,000 course from those
28:20videos. And within a couple months after
28:22starting, he made $12,000 in course
28:24sales. And one person who bought his
28:26course on this very niche piece of CAD
28:28software that only certain types of
28:29engineers use, was a meta engineer,
28:32someone working at Facebook, which these
28:34are the most elite engineers on the
28:36planet. And they bought his thousand
28:38course. And then the inbound started.
28:40Companies started reaching out to him.
28:42Apple, for instance, asked about
28:43bringing him on site to train their
28:45people. Right? These are the
28:46opportunities that he got just from
28:48posting about a very niche, very
28:50specific piece of engineering software
28:52that only certain types of engineers
28:53use. So, here's how to get started.
28:55Record on whatever you own. It could be
28:56your phone propped on a stack of books
28:58at eye level. You could be facing a
28:59window for light or your laptop webcam.
29:01And then read your script off of the
29:02screen. Don't stop for mistakes. Keep
29:04going and cut them out later. And then
29:05edit and descript. Use the remove filler
29:08words AI option and shorten word gaps
29:10option turned on as well. Or if you want
29:12to, you could just get somebody else on
29:13Fiverr or Upwork to edit for like $40 to
29:15$60 and then upload and post at the same
29:17time every week. Face optional version.
29:19Record your screen with Loom for free
29:21and do this while you talk or film your
29:22hands doing the thing and post 10 videos
29:24before you judge anything. Now, let me
29:26talk to the person who's been sitting
29:27through all of this thinking, Shane,
29:29that's great for nurses and engineers,
29:31but I never had a career, right? I
29:33raised kids. I did customer service. I
29:35did data entry. Cuz someone left a
29:36comment on my last video. I'm a
29:3852-year-old widow. I was a stay-at-home
29:40mom for decades. Is there room for
29:41someone like me? Yes, there is. And I'm
29:44going to show you why with the least
29:45credentialed expert that I've got, Guy.
29:47I mentioned him earlier on in the video,
29:48but Guyy's retired, semi-retired in his
29:5050s. And when he first came to us, all
29:52he wanted to do was make an extra $1 to
29:54$2,000 a month to top things up, right?
29:57Because that would make a massive
29:58difference in his quality of life during
29:59retirement. That would allow him to go
30:01out to dinner. That would allow him to
30:02travel, to see his family more often,
30:04etc., etc. And he didn't have a
30:05specialty. In fact, he was disabled. He
30:07has what's known as tenitus, which is
30:09constant ringing in the ears that never
30:11stops. And he'd spent years figuring out
30:13how to live with it and manage it
30:14better. Which hearing aids help, for
30:16instance, and which ones were garbage,
30:17right? And that's not a career. That's a
30:19problem that he lived through. So that's
30:21what he made videos about. Simple
30:22hearing aid reviews from a guy who
30:24actually wears them. And he made it to
30:25$1,500 a month, which was his goal, $1
30:27to $2,000 a month, at $446 subscribers.
30:31Right? There's weddings out there that
30:33are bigger than 446 people. and he made
30:35it to his income goal with just that
30:36many. And then the hearing aid company
30:38started reaching out to him. Free
30:40products, deals, sponsorships, because a
30:43real person with the actual condition is
30:45worth more to them than any ad that they
30:47could ever buy. So your niche isn't what
30:48you did for a living. It's what you
30:50lived through. Raised three kids on one
30:52income, that's a channel. Survived a
30:54divorce at 50 and rebuilt, that's a
30:55channel. Took care of a patient with
30:57dementia? Well, there are people
30:58searching for exactly that every single
31:00day, and they'd rather hear it from you
31:02than from the pamphlet. And it doesn't
31:03even have to be something that you
31:04suffered through. It can be something
31:05that you love as well. For instance,
31:07Isaiah is a singing coach and he came
31:09out of a sales job which he really
31:11didn't like and he didn't have a music
31:12career and he teaches singers who want
31:14to take their voice seriously and he
31:16made it to nearly $30,000 in a single
31:18month right after he first started with
31:19us. So when you tell me I'm not an
31:21expert on anything, Shane, I hear you. I
31:24really do. But nobody gives a about your
31:26resume. They care about whether you've
31:28been where they are and you got out.
31:30They care about whether you can help
31:31them solve the problem that they're
31:33currently having right now. And I'll say
31:35this gently because I know it's tender.
31:36The reason that you can't see your
31:38expertise is the same reason that a fish
31:40can't see water. You've been swimming in
31:42it for 30 years. So that's literally
31:44what the interview prompt is for. Cloud
31:46will find it in about 10 questions, and
31:47I've watched this happen a 100 times.
31:48Plus, we're going to be going over
31:50exactly how to help you uncover the
31:51perfect niche for you. So, help you
31:53discover your niche in the first place
31:54if you don't have one already, or if you
31:55already have one, help you make your
31:56niche 10 times better at the live
31:58training that we're doing this week.
31:59Click that first link in the description
32:00in the pin comment below to attend that.
32:02And we'll also be giving away that
32:03special AI tool that helps you dial your
32:05niche in. But now, let's talk about
32:06where the money actually arrives.
32:08Because you might be thinking, "All
32:09right, Shane, this is all great, but how
32:11do the videos actually make money?" You
32:12know, somebody asked exactly that in my
32:14last video, and it's a fair question
32:15because most people over 50 have no idea
32:17how the money gets from a video into a
32:19bank account. So, there's three lanes
32:21here, and you get paid in this order.
32:22Lane one is the platform itself pays you
32:25from ads, right? So, you've probably
32:26seen this before. You're watching
32:27YouTube, an ad pops up on a channel that
32:29you're watching, that channel gets paid
32:30the majority of the revenue generated
32:33from that ad. And this is called
32:34AdSense. So, Jen, for instance, made it
32:36to $10,000 in a single month just from
32:38that one alone. AdSense. And here's the
32:40part specifically for you. The platform
32:42pays a premium for your audience.
32:45Americans over 50 hold most of the
32:46wealth in this country. So, advertisers
32:48pay more to reach them. Which means a
32:50channel watched by people over 50 makes
32:51more per thousand views than channel
32:53watched by teenagers. Now, my main
32:55channel gets millions of views. And I
32:56know this because I've been able to
32:58compare my channel with some of my
32:59clients. So, for instance, if I get a
33:01million views, I might make $10,000 from
33:03AdSense. My client R.J., on the other
33:05hand, might make anywhere from 20 to 30,
33:08maybe even $40,000 from AdSense
33:10depending on the video. And that's for
33:11the same million views. So, same
33:13platform, same views, but three to four
33:15times the pay because of who is
33:17watching. Now, lane 2 is inbound. So,
33:19for Guy, it was the hearing aid
33:20companies. For Steven, it was the call
33:22from Apple. Once you're the trusted face
33:24in the niche, companies come to you
33:26because you're cheaper and more
33:27believable than any ad that they could
33:29run. And then lane three is your own
33:31offer, a course, a coaching program, a
33:33service, a book. This is where the ads
33:35look like pocket change. And this is the
33:37step that almost everybody skips, the
33:38ones that I told you about from the
33:40start. They make videos for 2 years and
33:42they never make the offer. They stay
33:43busy, but they never get paid. And the
33:45offer is what turns a hobby into a
33:47business. And Claude will draft it for
33:49you in the same yap session. So, an
33:51example of lane two is my brother Zach,
33:53right? He makes the majority of the
33:55money on his channel from promoting
33:56other people's products and services.
33:58This would be something like
33:59sponsorships, brand deals, or affiliate
34:01marketing. So, lane three is what allows
34:03you to make a full-time income even if
34:05you have a tiny channel. So, a great
34:07example of this would be our client
34:08Carla. She helps businesses with
34:09recruiting and outsourcing in the
34:11Philippines as well as Latin America.
34:13And she has a tiny channel about 1500
34:15subscribers and she was getting about
34:16100 to 200 views per video. And one of
34:18those 100 to200 views videos landed her
34:20a six-figure contract about $106,000 a
34:23year. Right? So, a lot of people would
34:24have seen her channel and thought, "Why
34:26are you even bothering? Why are you even
34:27wasting your time?" But she ended up
34:29getting a client worth $106,000 from
34:31that channel. And if anyone's looking to
34:33recruit in Latin America or the
34:34Philippines, definitely check her
34:36channel out. She's great. But a great
34:37example of all three lanes stacking is
34:39Jud Albbring. He's in his 50s. He spent
34:41his career in corporate and he built a
34:43channel on the side teaching regular
34:45people how to make money online. and his
34:46audience is literally empty nesters,
34:48semi-retirees, and people supplementing
34:50social security. And we've helped him
34:51build up all three income streams. His
34:53AdSense doubled, the affiliate income
34:55stacked on top, and then he got his
34:56first 3K sale of his own. And a lot of
34:58our clients are quite modest about how
34:59much they make. They don't really want
35:00to brag, but let's just say Business
35:02Insider wrote him up at making over
35:04$20,000 a month. And there's been months
35:06where he's made a lot more than that.
35:07So, one channel, three different lanes
35:10for actually making money. That is not a
35:11side hustle. That is a oneperson
35:14business. And you build it in the order
35:16that I gave you. Ads first because it
35:17pays you while you learn. Then you can
35:18do inbound. And then you can do your own
35:20thing once people trust you. Now, let me
35:22be straight with you because this
35:23channel runs on receipts, not promises.
35:25And somebody in my last video asked,
35:27"How many people fail at this and why?"
35:29Well, most people who start this quit in
35:31the first 90 days because it's the
35:32slowest starter on any list. You might
35:34make nothing your first few months. And
35:36that's not a secret. That's the filter,
35:37right? So, most people who try this on
35:39their own will not get results. And
35:40that's one of the reasons why I do the
35:42live trainings, okay? So absolutely 100%
35:44if you're interested in doing this, you
35:46owe it to yourself to go to the live
35:47training. Click that first link in the
35:48description in the pin comment below
35:49because that will help you out
35:50tremendously. Isaiah, for instance, got
35:52to 20K per month just with the live
35:54training alone, right? He didn't even
35:55join our community or anything like that
35:57and he was able to get to 20K per month.
35:58Now, if you actually have help from
36:00somebody, like you join our live
36:01training and you know the right system.
36:03For my brother Zach, his very first
36:05video took off, right? He went from zero
36:06to full-time income in less than one
36:08month. For Jyn, it took her over a dozen
36:10videos before one of them took off. And
36:11Dr. Danny was posting for about 6 years
36:13before she started with us. She didn't
36:15really get much traction, but then after
36:16starting with us, her videos took off
36:18right away. So, YouTube is a game where
36:20it's just a matter of time. Think of it
36:22like rolling a die. Let's just say your
36:24goal is to roll a one. You roll a one
36:25and your video takes off. Normal people
36:27who don't use our system and they don't
36:28know the correct system are going to be
36:30rolling a 100sided dieice. So, it might
36:32take them a 100 videos, even a few
36:33hundred videos before they have one take
36:35off. But, if you use the correct system,
36:36it's like rolling a six-sided die.
36:38There's a pretty good chance that you
36:39roll one on the very first video, but it
36:42also might take you 5, 10, 15, even 20
36:44plus rolls before you roll a one. But
36:46the whole point is building a personal
36:48brand on YouTube is a game where the
36:50only way you lose is by quitting, right?
36:53You only lose if you quit and you stop
36:55uploading. If you keep uploading, it is
36:57just a matter of time before one of your
36:58videos takes off. And once one of your
37:00videos takes off, it's going to send a
37:01bunch of views to your other videos.
37:03Those videos are going to start to take
37:04off as well, and then the rest will be
37:06history. With that being said, let's
37:08talk about the clock and why this month
37:09matters. Now, here's something that a
37:10lot of you asked about, and I did check
37:12it myself because I don't repeat comment
37:14section rumors. On February 1st, 2027,
37:17YouTube is changing the requirements to
37:19get paid for a brand new channel. So,
37:21right now, it's 1,000 subscribers and
37:224,000 watch hours, but starting February
37:241st, it's going to be 1,000 subscribers
37:26and 8,000 watch hours. So, the bar
37:29literally doubles. And if you're already
37:30in, you're in, right? In their words,
37:33channels already in the program are not
37:34affected. So, this isn't a someday thing
37:36anymore. Getting your channel monetized
37:38before February is worth something real,
37:40and it takes a few months to get
37:42rolling. Which means the YAP session
37:43that I showed you needs to happen this
37:45month, not next spring. And you need to
37:47lock your niche in. Figure out how
37:49you're going to post videos. Figure out
37:50what ideas you're going to post videos
37:52about as soon as possible, which is what
37:54we're going to help you do in the live
37:56training that we're doing this week.
37:57Click that first link in the
37:58description, the pin comment below to
37:59check it out. And I want to show you
38:00what this month can actually look like
38:02because I've got a fresh one. Nurse
38:03Magda is a certified kidney nurse and
38:05her specialty is in nefrology, which is
38:07basically kidneys. And she's got a real
38:09business already, an in-person training
38:11program for dialysis technicians. And
38:13she's been putting out videos for it.
38:14And here's where I'm telling you her
38:16story right here. She found us the exact
38:18same way that you found me just a few
38:20months ago. She watched a video, she
38:21registered for the free training, the
38:23exact one that I'm running this week,
38:24and then she decided to actually do it.
38:26And when she started with us in late
38:27May, her channel was aimed at other
38:28dialysis professionals, a room with
38:30maybe a few thousand people in it. So,
38:31she basically tried to start without us,
38:33but it wasn't really working out for
38:34her, right? And in early August, one of
38:36her videos reached the general public
38:38and we saw it and we realized that her
38:39wisdom belonged in a much bigger room.
38:42So, we rewrote the niche. We went from
38:43dialysis professionals to everyday
38:45kidney health for regular people. And we
38:47rebuilt the titles and hooks for that
38:49room. And 3 weeks later, she posted a
38:50video that got 277,000 views in 28 days.
38:54She got 2.5,000 new subscribers. She had
38:56single days over $160 just from AdSense
38:58alone, which by itself over a year is a
39:00full-time income. Another video did
39:0263,000 views. She also had 100 times
39:04outlier for her channel. And she's now
39:06winding down new in-person enrollments
39:08to go allin on the channel in her online
39:10business because she likes the lifestyle
39:12of an online business a lot more than
39:14her in-person business. So, same nurse,
39:16same knowledge, but a bigger room and a
39:18package built for it. And she got in the
39:20door before the bar doubles. So, look,
39:22the training this week is where Magda
39:23started. So, same link, first link in
39:25the description. in the pin comment.
39:26Check down there. Seats are limited.
39:28Last time we literally ran out. And the
39:29niche validator that I'm giving away is
39:31the exact tool that finds your bigger
39:33room the way that we found Magda. So,
39:35register, click add to calendar. And if
39:36you can't make the time, still click.
39:38You'll be the first to know about the
39:39next one. Now, one more because part of
39:41you might still be whispering, "You
39:42know, Shane, I think it's too late. I'm
39:44not polished enough for a camera." In
39:451963, a public television station in
39:47Boston put a 50-year-old woman in a
39:50kitchen with a camera. It was black and
39:51white, basically live, and if she
39:52dropped something, it stayed in. And she
39:54dropped things. And she published her
39:56first cookbook two years earlier at 49
39:58after learning to cook in France in her
40:0030s because she was bored out of her
40:02mind as a diplomat's wife. And her name
40:04was Julia Child. And nobody tuned in for
40:06the camera work. They tuned in for the
40:0740 years behind that voice. And she was
40:10on television for the next 30 years. So
40:12your webcam is a better camera than she
40:14ever had. So it's not too late, guys.
40:15And here's the best method one more time
40:17so you can't forget. You are already an
40:19expert. You spent 60,000 hours at least
40:21doing stuff. So, step one, you extract.
40:24You talk. Claude interviews you and your
40:2630 years come out organized. Step two is
40:28you package. Claude writes the script in
40:30your voice, the title, the thumbnail,
40:31and your age is the hook. Step three is
40:34you publish webcam once a week, face
40:36optional, and you don't quit. Then the
40:38money arrives in three lanes, and you're
40:39in the door before February. Now, 99% of
40:42you should come to the free training
40:43this week. We're going to be going over
40:44all these steps completely live, step by
40:46step for a complete beginner. So whether
40:48you're an experienced YouTuber or a
40:50complete beginner, you should attend
40:51that live training. Click that first
40:52link in the description, the pin comment
40:53below. But I know that 99% of you are
40:55just going to watch my free content, get
40:57a ton of value out of it. You're going
40:58to download my free resources, which we
41:00work very hard on, get a lot of value
41:01out of that. And you're going to come to
41:02my free live training, which my team and
41:04I also work very hard on, and get a ton
41:06of value out of that, and it's all
41:07completely free. And you're never going
41:08to end up working with my team or me.
41:10And that is completely fine. But there's
41:12going to be 1% of you out there, maybe
41:14even 0.1% of you, that want a one-on-one
41:16mentorship experience because you want
41:18to save yourself a bunch of time,
41:19effort, money, uncertainty as well, or
41:22you want us to literally just do the
41:23work for you. So, if that sounds like
41:24you, click that second link in the
41:25description in the pin comment below to
41:27book a call. But only do this if you're
41:28very serious about growing and making
41:30money on YouTube, growing your personal
41:32brand, and treating this like a
41:33business, right? It's only for very
41:35serious people, and we also have very
41:36limited seats that we can take in. We
41:38can only work with a small handful of
41:39people at a time. And as you can
41:40imagine, we have the best coaches and
41:42operators in the world. So the program
41:43is very expensive. But the types of
41:45people we typically work with are
41:46professionals with at least 10 years of
41:47experience who have some problems that
41:49they've solved in their past that they
41:50can help other people solve. And they
41:52want to monetize their wisdom, their
41:53experience, and their knowledge. But we
41:55also work with business owners. For
41:56instance, Craig, great example. He owns
41:58one of the biggest realy businesses in
42:00Montana. Magda is another example. She
42:02had a kidney nurse training center,
42:03right? And these business owners want to
42:05get more views, grow their brand, get
42:07more leads, get more sales, make more
42:08revenue from their YouTube channel. And
42:10obviously, you can make money directly
42:11from YouTube, but oftentimes it works
42:13really well as a nurturing mechanism, so
42:15it helps all of your other marketing
42:17efforts as well. We also work with
42:18YouTubers who either have a dead channel
42:20and they want to revive it, or they're
42:21getting a lot of views, but they're
42:22struggling with monetization. We also
42:24work with YouTubers who are crushing it,
42:25but they want to crush it even harder.
42:26And we work with people who have large
42:28followings on other social media
42:29platforms or maybe they wrote a book and
42:31they want to bring that audience over to
42:32YouTube because they know that YouTube
42:34is the best. So if that sounds like you,
42:35go ahead and book that second link in
42:36the description in the pen comment
42:37below. But again, only do it if you're
42:39very serious about growing and making
42:40money on YouTube. We only accept about
42:4118% of people who apply to even book a
42:43call because we do have a 100% money
42:45back guarantee and we can only give that
42:47to people who are highly likely to get
42:49results. So we only accept people into
42:50the program that have a very high
42:52probability of success. With that being
42:54said, check out this video right here to
42:55see exactly how we helped nurse Jyn go
42:58from zero to full-time income in a very
43:00short period of time. Quit her nursing
43:01job and she's now traveling all over the
43:03country recording videos in the back of
43:04her camper van. And click this video
43:06right here to see exactly how we helped
43:07her do that.

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