TCTP Ep 24: How Climate Change Is Reshaping India's Food System with Apoorve Khandelwal, CEEW — Transcript
Full transcript
- 0:02Hello and welcome to the climate trends
- 0:04podcast where we explore policies and
- 0:07research with people driving India's
- 0:10climate transition. I am your host Palak
- 0:13Balyan research lead at climate trends.
- 0:16India is warming and with rising heat we
- 0:18are seeing its effects across the
- 0:20sectors from cities to health systems.
- 0:23But one of the most deeply affected yet
- 0:26under discussed system is food. In this
- 0:30episode, we will explore how heat is
- 0:32reshaping India's food system from farms
- 0:35to markets to our plates. And joining us
- 0:39today, our guest is Apur Khandelwal,
- 0:41fellow at CW who leads the sustainable
- 0:44food system program. He has invested
- 0:46more than decade working on different
- 0:49sustainability challenges in the arena
- 0:51of food systems and bioeconomy. Welcome
- 0:54to the podcast Apur. It is great to have
- 0:56you with us.
- 0:57>> Thank you Palak and thank you climate
- 0:59trends for having me. Uh really
- 1:01appreciate looking forward to the
- 1:02conversation.
- 1:05>> Welcome. So Apur when we talk about the
- 1:08impacts of climate change on agriculture
- 1:10what do we really mean by it and what
- 1:13are some important key risks climate
- 1:16change poses to the agriculture and what
- 1:19are the insights do we miss when we
- 1:21focus only on agriculture rather than
- 1:23looking food system as a whole.
- 1:27>> Great question lot to unpack there. Uh
- 1:31so let us first get started with uh
- 1:33understanding what climate change is
- 1:35particularly in the uh context of uh
- 1:37agriculture.
- 1:38In agriculture uh climate change is a
- 1:41mix of acute and chronic changes acute
- 1:44shocks and chronic changes. Acute shocks
- 1:47uh you would understand are uh heat
- 1:50waves, floods, droughts, unseasonal
- 1:54rains and chronic climate change are and
- 1:57we talking about them a lot uh rising
- 2:00temperatures thanks to the Gag
- 2:03um concentration rise Gas concentration
- 2:05rise in the atmosphere changing rainfall
- 2:08patterns and increasing groundwater
- 2:10stress. Those are some of those examples
- 2:13over time. These uh changes also create
- 2:16new risks for example pests and diseases
- 2:20spreading into new regions regions where
- 2:23they were not seen before.
- 2:26Now let's also try to understand uh that
- 2:29phrase that you use what the food
- 2:31systems the whole uh if we don't see the
- 2:34whole if we don't look at the foot
- 2:35systems what do we miss? So let's first
- 2:37understand what food systems is. At CW,
- 2:40we look at food systems as
- 2:43um everything that shapes the journey of
- 2:46food
- 2:48from how it is grown to how it reaches
- 2:51our plate and then how it nourishes our
- 2:54bodies and the environment around this
- 2:57journey that the food faces. It includes
- 3:02the choices that the farmers make about
- 3:04the seeds, fertilizers, crops,
- 3:08water use and water technologies, how
- 3:12food is stored, transported, processed
- 3:15and sold and and the factors that impact
- 3:18what people can afford and choose to
- 3:21eat.
- 3:23From this lens, know production and
- 3:25consumption are fundamentally linked. In
- 3:28one part of the system, if something
- 3:30gets disrupted, the effects don't just
- 3:33stop at the farm.
- 3:35They will ripple through the markets,
- 3:37household budgets, and ultimately every
- 3:40family's plate. Everything is
- 3:42interconnected and interdependent.
- 3:44That's food systems lens. When we think
- 3:46of climate change, climate change will
- 3:48definitely impact agricultural
- 3:50production for sure. The million tons of
- 3:53the the production that the farmers are
- 3:55solving for us, that will get impacted.
- 3:57the quantity but it will but we'll miss
- 4:00important
- 4:01things that matter if we miss the food
- 4:04systems lens let me take a few examples
- 4:07so one thing that comes to my mind is
- 4:10we'll miss the fact that the climate
- 4:12change is also driving dilution in
- 4:14nutrition and let me explain that uh
- 4:16with an example the crops that we will
- 4:20we are growing and will be growing in
- 4:22future may look the same in terms of
- 4:24size the quantity the shape maybe but it
- 4:27will start containing less iron, zinc
- 4:30and protein. Why? Because uh with rising
- 4:34CO2 concentrations in the atmosphere
- 4:36which is one of the important greenhouse
- 4:38gases which is causing the climate
- 4:40warming with CO2 concentrations rising
- 4:43the plants are going to accumulate
- 4:45carbonates much more and much faster
- 4:47which will then mean relatively lesser
- 4:49nutrient content.
- 4:52That means a family that can eat a full
- 4:55meal, there will be families who will
- 4:58still eat full meal but still not get
- 5:00nutrients that they need. Um it would be
- 5:04important to refer quickly to the the
- 5:07food security framework that FAO food
- 5:10and agriculture organization brought in
- 5:13uh to explain what food sec uh food
- 5:15security is and they said that it's just
- 5:17not about production security. It has
- 5:18four elements. Availability of food,
- 5:22accessibility of food and third they
- 5:24said is utilization of food. Ultimately
- 5:27making that food and that nutrition
- 5:29bioavailable getting absorbed in the
- 5:31body and that's important. For example,
- 5:35uh India loves uh drinking tea. But uh
- 5:40I'm sure some of the audience will know
- 5:43but some may not know that if you have
- 5:46just had a rich iron iron rich uh meal
- 5:50uh like vegetables etc. and then you are
- 5:52consuming tea it will actually inhibit
- 5:55the absorption of iron in your body and
- 5:57you must not do that. So even if you're
- 5:59consuming enough iron it is not becoming
- 6:01bioavailable.
- 6:03uh and then in future as the CO2
- 6:06concentrations keep on rising and the
- 6:08nutrition dilution keep on happening the
- 6:10awareness that what needs to be
- 6:13processed how and how it needs to be
- 6:15consumed is going to be very important
- 6:16to then enable sufficient bio
- 6:19availability of nutrition amongst our
- 6:21population.
- 6:23So um if climate changedriven nutrition
- 6:28dilution is not on our radar
- 6:30>> Mhm. And we won't appreciate the
- 6:32disproportionate importance of citizen
- 6:34awareness campaigns on nutrition
- 6:36sensitive processing and consumption
- 6:38practices and therefore they such
- 6:41campaigns will not ever become part of
- 6:43climate adapt adaptation strategies. So
- 6:45that's what we'll miss if we miss uh the
- 6:48food systems uh lens and we miss the
- 6:51interconnectedness and interdependence
- 6:53of these outcomes.
- 6:54>> Yeah. And so as I said
- 6:58just to frame that food systems what is
- 7:00food systems lens and approach? Food
- 7:01systems impact multiple outcomes.
- 7:05Farmer livelihoods,
- 7:07environmental outcomes, soil health,
- 7:09water access and quality um biodiversity
- 7:14right and uh nutrition for all of us.
- 7:16These are all the outcomes that the food
- 7:18systems enables and all these outcomes
- 7:20are also interlin.
- 7:22So it is multi outcome but also interlin
- 7:26and interdependent in terms of outcomes.
- 7:28For instance
- 7:30uh water used in agriculture drives
- 7:32water stress.
- 7:34>> Yes.
- 7:34>> Right. And the level of water stress
- 7:36depends on the crop choices made by the
- 7:38farmer. Crop choices made by the farmer
- 7:42in turn determine what is the kind of
- 7:44farmer income that farmer is going to
- 7:46make. But at the same time, crop choices
- 7:49are heavily driven by the government
- 7:51procurement policies.
- 7:53>> Mhm.
- 7:54>> And what government procures
- 7:56and then provides via its public
- 8:00distribution system heavily influences
- 8:02the diets of 800 million Indians uh to
- 8:06which the public distribution systems
- 8:08reach. And then these diets and these
- 8:11food provisioning shape our uh food
- 8:14demands. and then we demand the same
- 8:15back uh and then drive uh the demand
- 8:19signal for the production. So that's uh
- 8:22what it means to appreciate food systems
- 8:25and therefore the foot system lens calls
- 8:28for a whole of government approach to
- 8:31governance including the approach to
- 8:34climate action in the agriculture or in
- 8:36the food system. What does that mean? It
- 8:39means agriculture, water, health, rural
- 8:42development and energy. All policies in
- 8:45all these spaces, domains by all these
- 8:47departments shape the food systems
- 8:50together and therefore we need
- 8:52convergent and coherent policym
- 8:56uh food systems lens is also diversity
- 8:59sensitive. India is too diverse for one
- 9:01solution to work everywhere.
- 9:04uh climate risks in Rajasthan are very
- 9:07different from what we seeing in Assam
- 9:10the and then that's we still talking
- 9:12about states within a state we are
- 9:15seeing in the data that we are making
- 9:17available with u with the now climate
- 9:20tools uh climate data tools like kravis
- 9:22uh kravis.ai AI I think everyone should
- 9:25uh check this out. This is a digital
- 9:27public infrastructure that we have
- 9:28brought out. Uh bringing multiple uh
- 9:32government endorsed data sets together
- 9:35with an AI layer so that everyone out
- 9:38there can understand the climate impact
- 9:40on themselves uh not just scientists,
- 9:43researchers but also individuals. But
- 9:46coming back what we're noticing and you
- 9:47will notice even on Kravis is that even
- 9:50within districts even within blocks
- 9:54uh the the kind of risks we are seeing
- 9:56they are variable they are different and
- 9:59therefore the challenges needs and
- 10:01adaptive capacity is uh will be
- 10:05different in these uh regions and we
- 10:07need to appreciate that the challenges
- 10:09needs and adaptive capacities for women
- 10:11farmer are going to be different from a
- 10:13male farmer. The challenges for a tenant
- 10:16farmer are going to be different from
- 10:18that uh one that owns a a land already
- 10:22and therefore food systems approach
- 10:25calls for a differentiated
- 10:27region specific approach
- 10:30based on local realities to then build
- 10:33climate resilience
- 10:35in the most suitable, equitable and
- 10:38effective manner.
- 10:41Let me stop there on that one.
- 10:43Wow, this is extremely overwhelming to
- 10:46understand that how much this food
- 10:49system actually encompasses starting
- 10:52from farmer livelihood to environmental
- 10:54outcomes, nutrition and whatn not. So
- 10:57this was really exciting to learn the
- 11:00food system overall. So but when we talk
- 11:03about climate change, so heat stress is
- 11:06actually becoming an increasingly
- 11:08visible consequence of climate change
- 11:11and with implication across the food
- 11:14system. How this rising heat is actually
- 11:17impacting or affecting crop yield, labor
- 11:20pattern overall because you have talked
- 11:22about the livelihood as well and the
- 11:24food availability on the ground.
- 11:28Thank you for that question because it
- 11:29really is a you know heat is a is a is a
- 11:32great example to establish why we need
- 11:35to do system thinking to come up with
- 11:37more holistic and and and and uh and
- 11:41effective uh strategies for climate
- 11:43resilience. Um so first let's uh discuss
- 11:47how does heat actually impacts
- 11:50agriculture.
- 11:52Uh many of your viewers may be already
- 11:54aware but for others every crop has
- 11:57critical growth stages
- 12:00>> especially during a flowering and
- 12:02sometimes brain filling etc. If a heat
- 12:06wave strikes during those particular
- 12:08days the plant comes under stress
- 12:13produces fewer grains or fruits and the
- 12:17yield is permanently reduced. The impact
- 12:20of reduced harvest obviously then
- 12:22eventually reaches all of us through
- 12:24lower supply and higher food prices.
- 12:28>> We saw this during 2022 heat waves which
- 12:32reached news like every other heat wave
- 12:34now becoming prominently covered in the
- 12:37media cycles. But in 2002, just a few
- 12:41days of extreme heat during wheat's
- 12:44critical growth stages caused 10 to 35%
- 12:48yield losses across parts of North
- 12:50India.
- 12:51Less
- 12:52>> wheat reached markets, supplies
- 12:54tightened, prices came under pressure.
- 12:57We are seeing the same story this year
- 12:59in Alfanzo, my favorite food and king of
- 13:02fruits in general. I am sure you would
- 13:05also agree to that. uh extreme heat
- 13:08during flowering in Maharashtra's Konkan
- 13:11region caused heavy uh flower drop and
- 13:16uh poor fruit setting.
- 13:19Farmers harvested less, consumer paid
- 13:21more and fruits quality also simply
- 13:24suffered. I mean uh and this keeps on
- 13:26happening repeatedly. So there is a
- 13:28clear pattern and therefore we require
- 13:30much more systematic
- 13:33effort from private sector and from the
- 13:35government to solve for this.
- 13:37But coming back to uh various other
- 13:40effects that heat can have. Heat also
- 13:42affects livestock an important part of
- 13:45agriculture.
- 13:46>> Buffalo and crossbreed cattle
- 13:48>> which are more vulnerable uh to heat
- 13:51stress uh as compared to the indigenous
- 13:53cattle. Mhm.
- 13:54>> Um CW recently u brought out a report
- 13:58titled Catalin Community in the times of
- 14:01uh or in uh changing climate sustainable
- 14:04pathways for India's dairy sector based
- 14:07on a national survey that we did on bine
- 14:10raers across India. The study found that
- 14:13more than half of buffalo retors, about
- 14:16half of crossbed uh cattle raers and two
- 14:20out of every five indigenous cattle
- 14:22raers reported having already
- 14:25experienced more disease, heat stress,
- 14:28restless animals and even higher
- 14:31mortality. When animals are stressed,
- 14:34they eat less uh produce less milk and
- 14:37uh and and and and become less uh
- 14:39productive directly affecting not just
- 14:42household incomes but also their
- 14:45nutrition and their ability to do
- 14:48agriculture. And this is an important
- 14:49point to note because we generally think
- 14:52that agriculture uh uh livestock rearing
- 14:55and and uh and bine reading is all about
- 14:58milk production. Interestingly in the uh
- 15:01survey that we did in the report that we
- 15:03launched we found that 90 38% of
- 15:06households
- 15:07in India who are rearing uh bine do not
- 15:11sell milk at all.
- 15:13>> Many of them
- 15:14>> personal consumption
- 15:16>> yes personal consumption and for very
- 15:18clear purposes.
- 15:19>> 31% do rearing uh also for family
- 15:25nutrition, household nutrition.
- 15:27>> Yeah. uh and 21% also do for drought
- 15:31power and 74% do for dung also.
- 15:36>> Uh what is draw power? Sorry.
- 15:39>> So uh the mechanical power that you
- 15:41require uh to do plowing uh and other
- 15:44agricultural uh sort of operations. Now
- 15:46they are getting replaced by uh
- 15:49tractors. But there are still many parts
- 15:51of India particularly the tribal regions
- 15:54where uh cattle remains a important
- 15:56source of drought power and suddenly
- 15:58imagine uh they are under uh effect of
- 16:01heat and this is an important uh period
- 16:04where you need to do an economic
- 16:06activity
- 16:08uh suddenly there would be delays and
- 16:10things like that.
- 16:11>> Yes. Um okay what else uh heat impacts
- 16:15and then we are trying to really see in
- 16:17the systems lens what are the multiple
- 16:18effects of heat and then direct and
- 16:20indirect effects of heat so that we can
- 16:22really solve for heat uh impact of uh
- 16:26heat uh holistically.
- 16:28>> So heat also as you framed in your
- 16:30question also affects labor. Farming has
- 16:33very short windows for sewing and
- 16:35harvesting. During extreme heat uh
- 16:38workers cannot safely stay in the field
- 16:41for long because of dehydration, heat
- 16:44exhaustion and and heat stroke. The
- 16:47risks labor this ultimately risks labor
- 16:51availability for critical farm work
- 16:55which in turn risks reduction in
- 16:57harvests and eventually affects the food
- 16:59supplies and prices.
- 17:01One message that frankly came very
- 17:04clearly out of uh one of our reports
- 17:06that we launched in 2025 that focused on
- 17:08climate smart agriculture in Bihar in
- 17:11Odessa.
- 17:13Uh it it it brought out that farming uh
- 17:17farming families are suffering from
- 17:19repeated droughts, floods and erratic
- 17:21weather and this has become even more
- 17:25earth certain for farming with time.
- 17:28>> Mhm. And therefore when young uh people
- 17:31see that uncert that uncertainty
- 17:34increasing year after year many start
- 17:37looking for uh stable work outside the
- 17:40agriculture and the sector which is
- 17:42already struggling to attract youth.
- 17:44>> Yeah.
- 17:45>> This is all adding to the fuel and
- 17:47exodus of uh the the future uh people
- 17:51power the future force uh that will be
- 17:55bringing food to us.
- 17:58last. No, maybe maybe two more. Heat
- 18:01also drives pest and disease shifts.
- 18:04Warmer and more humid conditions allow
- 18:07pest and fungal disease to spread
- 18:10faster. And we saw that in 2025, heat in
- 18:14parts of Andhra Pradesh caused mango
- 18:16flowers to fall before they could even
- 18:20turn into fruits. Then it led to pests
- 18:23spreading quickly. Many growers had to
- 18:26spray their orchards much more than
- 18:29usual amount of pesticides, increasing
- 18:31costs of increasing just the cost of
- 18:34pesticides, but also exposing farmer
- 18:36workers for much more pesticides than
- 18:38usual. Yet, many fruits were still
- 18:41damaged by pests, leaving fewer premium
- 18:43quality mangoes for sale and making it
- 18:46harder to meet export standards. In
- 18:48fact, this year, unfortunately, mango
- 18:52exports to Japan were disrupted over
- 18:54gaps in pest control and fumigation
- 18:56controls.
- 18:58>> Yeah, that was news all over. Yeah.
- 19:00>> Yes. Yes. And this is a pattern. We are
- 19:02seeing this and therefore uh let's not
- 19:05take this as a ad hoc one-off events and
- 19:08we need uh much more uh systematic
- 19:13uh whole of government approach to
- 19:14address these things. Just coming back
- 19:17to the last point I want to uh in terms
- 19:19of impact of heat I want to identify so
- 19:22that we cover the entire story. We
- 19:23covered what happens on the farm and
- 19:25therefore the value chain. We covered
- 19:27what happens on the livestock. We
- 19:28covered what happens to the labor uh to
- 19:31the future labor. Uh also covering what
- 19:34happens uh to the forests.
- 19:39Um in the same report that we launched
- 19:41in 2025 Bihar and Otisa study we
- 19:44highlighted that uh that because of
- 19:47there are multiple hidden impacts of
- 19:49climate change that you don't see uh
- 19:51when forests and uh become hotter and
- 19:54drier food and uh water inside them
- 19:58became scars. Yeah,
- 20:01>> wild animals, wild boards etc.
- 20:04who are not able to now get those uh
- 20:07know food and water inside the forest
- 20:09increasingly enter nearby farms looking
- 20:12for food damaging crops like patty maze
- 20:15pulses leading to ultimately um wildlife
- 20:19human wildlife conflicts
- 20:21>> and therefore
- 20:22>> the ultimate message is uh for heat
- 20:25action in agriculture we cannot avoid
- 20:28food systems lens if you want to really
- 20:31think through and come up with the most
- 20:34meaningful uh solutions and avoid
- 20:36unintended solutions and that come and
- 20:39uh uh come and bite us back uh with
- 20:42surprise. Back to you.
- 20:45>> Thank you Apur. And by understanding the
- 20:48whole list of impacts of heat and
- 20:50overall climate change uh I see that
- 20:53there is definitely a need to build a
- 20:55resilient food system and which requires
- 20:58better alignment between the production
- 21:01markets and consumption. So Apur where
- 21:04do you see the biggest disconnect now
- 21:06today between what farmer grows where
- 21:10what market demands and and what people
- 21:13consumes so where is this disconnect uh
- 21:15in today's uh agriculture sector or food
- 21:18system as a whole
- 21:20>> I don't want to come across too critical
- 21:22about everything
- 21:24um but if you ask me I think I see
- 21:28disconnects everywhere uh across the
- 21:31entire food term. Let me pick a few to
- 21:33make my point. Right? The first
- 21:36disconnect I see is uh between local
- 21:38demand and the production.
- 21:41earlier. Now for example uh
- 21:45in case you have traveled to villages of
- 21:47India uh the the locally grown mustards
- 21:52and uh and ground nuts was processed in
- 21:56the village ghani
- 21:58and sold within the community in the
- 22:00village and around right in addition to
- 22:03also uh selling it to the market uh the
- 22:06distant market.
- 22:07>> Mhm. Local demand gave farmers and and
- 22:11like this there are multiple other crops
- 22:12that were uh locally produced, processed
- 22:15and consumed. And that local demand gave
- 22:18farmers the confidence to grow a
- 22:20diversity of crops that suited for the
- 22:23soil of that region, the the climate of
- 22:25that region, the food culture of that
- 22:27region. Uh instead of simply just
- 22:30focusing on one or two crops for a
- 22:34distant buyer in a distant market.
- 22:37Today, food often travels much longer,
- 22:42much longer distances before reaching
- 22:44our kitchens. The uh the longer the
- 22:47supply chain is, the more vulnerable it
- 22:50becomes to climate shocks, heat waves,
- 22:53floods, transport disruptions.
- 22:56No. When these links break, farmers lose
- 23:00market, consumers pay more or sometime
- 23:04they don't get the right nutrition and
- 23:07communities become more vulnerable.
- 23:10So there is a disconnect now we see in
- 23:12in the local uh market and the
- 23:16production. Second example I want to
- 23:18pick or the aspect I want to pick is the
- 23:20disconnect between what we produce and
- 23:24what people in India need to eat.
- 23:28Think about the typical nintali.
- 23:30>> Mhm.
- 23:30>> Um even your home my home the chances
- 23:35are high that uh the cereals take up
- 23:39most of our plate.
- 23:41>> Yeah.
- 23:41>> Right.
- 23:43>> Right. If we talk in terms of uh how
- 23:45many roties did you eat,
- 23:47>> right? Our best our case is in terms of
- 23:50uh cereals.
- 23:52>> Um while pulses, vegetables and fruits,
- 23:56nuts take up much smaller share.
- 23:58Sometimes they're just not on the earth
- 24:01at all.
- 24:02>> Yet these are exactly those food groups.
- 24:04You go to a doctor, you go to
- 24:07nutritionists and they will encourage
- 24:09you to eat the same which are missing.
- 24:11The question today is not only are we
- 24:14producing enough food but also whether
- 24:18we are producing food that helps people
- 24:21stay healthy. That's the real question.
- 24:24A simple way to understand this is
- 24:26through uh the example of rice. Um today
- 24:30India's rice stock are often around
- 24:33three times or more
- 24:36you know higher than the buffer required
- 24:39for food security.
- 24:41While we continue to import large
- 24:43quantities of edible oils and pulses, it
- 24:46doesn't mean that rice is unimportant.
- 24:49It means we now have an opportunity to
- 24:53ask whether some of our land and water
- 24:56that is at the moment producing rice
- 25:01can help produce the foods that are
- 25:04important for our healthier diets.
- 25:07And if and then healthy diets are
- 25:09important for ultimately climate
- 25:11resilience of our people.
- 25:12>> Yeah.
- 25:14>> So and and then we know that recently
- 25:17there was a report by NI National
- 25:19Institute of Nutrition 56% of India's
- 25:22non-communicable disease burden is
- 25:24linked to bad diets not just under uh
- 25:27under nutrition but also over
- 25:29consumption of rice, wheat, salt, sugar
- 25:32etc. And therefore, shouldn't we explore
- 25:35putting less land and water and even the
- 25:37PDS machinery and the cost of
- 25:40maintaining that to produce and provide
- 25:44instead of rice that we are over
- 25:47consuming already.
- 25:49>> Yeah.
- 25:50uh and then and also not just over
- 25:53consuming but also putting our ourselves
- 25:55at a risk of occurrence of
- 25:58cardiovascular issues, obesity, diabetes
- 26:00and other entities as NIN notices. So,
- 26:04so that's second big disconnect uh what
- 26:08we are producing and what we need to eat
- 26:10in India. The third disconnect is
- 26:14between what people need and what our
- 26:17production system supplies. Mhm.
- 26:20taking cook take cooking oil right
- 26:24almost uh and not just what people need
- 26:27what people are demanding already and
- 26:29what the production system is supplies I
- 26:31see somehow there is a disconnect almost
- 26:33every household has felt their monthly
- 26:36grocery bill going up when edible oil
- 26:39price sore right they rose to I mean we
- 26:44know the levels they rose to and and we
- 26:45felt it India still imports more than
- 26:48half of its edible oil that it consumes.
- 26:51So, global price shocks quickly reach
- 26:54Indian kitchens.
- 26:55>> Kitchen
- 26:57>> uh recently as one of seven appeals to
- 27:00the nation, Prime Minister Modi urged
- 27:02every uh household to cut edible oil
- 27:06consumption by 10% saying
- 27:10and
- 27:13India already runs national missions on
- 27:16edible oils. So the domestic push the
- 27:19demand is there
- 27:22somewhere the farmers are either not
- 27:24receiving uh that strong market signal
- 27:27relatively
- 27:29right uh that assured market signal that
- 27:31procurement signal or somewhere the
- 27:34value chain is broken. It is not
- 27:36providing that assurance and and that
- 27:40support that the farmer needs to
- 27:42potentially deliver on oil seeds.
- 27:44>> Mhm.
- 27:45>> Yeah. or maybe that demand is not
- 27:46getting converted into the right prices
- 27:49relatively speaking to the other prices
- 27:51that are getting realized in the market.
- 27:54>> So, so there is also a communication uh
- 27:57disconnect between farmers and the
- 27:58market demand I guess.
- 28:00>> Yes. And then with uh the rise of uh
- 28:04digital uh communication and access to
- 28:07uh phones etc. uh the hope is uh that
- 28:11should go at least uh go down. a lot of
- 28:14entrepreneurs coming and trying to
- 28:15connect with their digital
- 28:16infrastructure.
- 28:17>> Yeah.
- 28:18>> Uh a lot.
- 28:20>> Yeah. And let's hope uh this disconnect
- 28:22uh reduces. But I'm sure there is more
- 28:24uh out there in terms of value chain
- 28:26development and that's uh other thing
- 28:27that need to happen that will simply not
- 28:30be solved by simply u this digital
- 28:32evolution we are on. Another point I
- 28:35want to make again bringing food systems
- 28:37and the systems thinking
- 28:40uh the systems thinking reminds us that
- 28:42agriculture is is serving four Fs not
- 28:47just food. It serves food, feed, fiber
- 28:50and fuel.
- 28:53And we may be at risk
- 28:56of an imbalance amongst these four and
- 29:00that may be another form of disconnect
- 29:02with what India needs versus what we may
- 29:04be moving towards. Let me take the
- 29:07example of maze to ethanol. Today the
- 29:10strong demand of ethanol program for
- 29:13blending is encouraging a lot of maze
- 29:15production expanding acceleratedly and
- 29:18if it continues
- 29:20uh to serve to expand this way to serve
- 29:23the expanding ethanol production needs
- 29:25in India it will further intensify the
- 29:28competition agri land and resources are
- 29:32already facing and particularly the
- 29:35competition that pulses oil seeds and
- 29:38these important
- 29:40uh food items are facing in terms of
- 29:44land getting allocated to their
- 29:45production
- 29:46>> and we have to then uh impute all these
- 29:49pulses and uh seed oils if you're not
- 29:53producing ourself. Yeah.
- 29:55>> Yes. So first we need to ensure that
- 29:57enough uh uh should get produced in
- 30:00India and that's where the competition
- 30:02for land is happening because there are
- 30:03other FS that the agriculture is serving
- 30:08and uh and that competition definitely
- 30:11means that in future if we continue to
- 30:15keep on focusing on say in this example
- 30:18ethanol and maze for ethanol this may
- 30:21come at opportunity costs such as the
- 30:25land that could have delivered pulses
- 30:28and oil seeds for us and we may remain
- 30:31constantly
- 30:33uh dependent on imports for them.
- 30:37Um meaning the same land and water
- 30:40resources can deliver food for people,
- 30:43feed for poultry and dairy animals,
- 30:46fiber for industry,
- 30:49uh cotton, jute, newish fibers and fuel
- 30:53for ethanol blending. Like all these
- 30:56require the same land and uh water
- 30:58resources. When the same resources have
- 31:01multiple competing demands, policies
- 31:03need to deliberately and proactively
- 31:07balance the resource allocation. So the
- 31:10so that the strengthening of energy
- 31:12security doesn't unintentionally
- 31:15increase the feed costs
- 31:17cost of balanced nutrition and vice
- 31:19versa because the effect is vice versa.
- 31:22So the question is is India's agri
- 31:25production for the four fs balanced and
- 31:30coherent with what India needs.
- 31:32We are trying to investigate this
- 31:34question at CW. Um
- 31:37uh we may be at risk. That's my
- 31:39hypothesis. But let's see what our
- 31:41research says. uh and hopefully we'll
- 31:44find a way to come with more deliberate
- 31:47and proactive policym to steer our uh
- 31:50resource allocation to the right
- 31:52balance.
- 31:53One interesting observation for example
- 31:55from the same report uh that I talked
- 31:58about cattle and community uh in times
- 32:00of climate change uh
- 32:04we noted three out of four bouvine
- 32:07rearers
- 32:09said their feed uh availability and
- 32:13affordability is one of the biggest
- 32:15challenges that they're struggling with
- 32:17right so amongst the four apps we are
- 32:19already seeing struggle on food we are
- 32:21seeing struggle on feed and then we are
- 32:24also at the same time expanding uh the
- 32:27maze uh for fuel. Uh are we striking the
- 32:30right balance and therefore there may be
- 32:32a disconnect. Let me stop there but I
- 32:35hope uh this brings uh that value
- 32:37systems thinking uh back to our viewers.
- 32:40>> No definitely you have kind of explained
- 32:43the disconnect very well. So now we know
- 32:45like how these three system are having
- 32:48disconnect like what farmer grows and
- 32:51what market demands and how what
- 32:53actually people needs to consume not
- 32:55just what consuming but what needs to
- 32:57consume. So there is a clear disconnect.
- 32:59We we see what you explained right now.
- 33:02But based on this disconnect uh approve
- 33:05are there current policies or
- 33:07initiatives aligned with building
- 33:09climate resilient food system or they
- 33:12are just reinforcing the existing
- 33:13vulnerabilities in the in the food
- 33:16system.
- 33:19>> Answer is yes
- 33:20>> and no
- 33:22>> because incentives are still not
- 33:24coherent. Mhm. Um and that's why at CWV
- 33:29and and many other important actors are
- 33:31actively talking about policy coherence
- 33:33and convergence making sure that
- 33:35different policies work towards the same
- 33:37goal or aligned goals.
- 33:40U the policy environment definitely is
- 33:42moving in the right direction. Uh we'll
- 33:44I'll share a few examples of recent
- 33:45policies that are really exciting. Uh
- 33:48there is PM Dandhan Krishi PM DDKY which
- 33:51is a very good example of whole of
- 33:53government approach. It brings together
- 33:5536 existing schemes across uh 11
- 33:59ministries including uh agriculture,
- 34:02jalaki, rural development, food
- 34:04processing
- 34:05um
- 34:07and aligned with food systems lens
- 34:09PMDDKY
- 34:11tries to solve multiple interconnected
- 34:13outcomes and problems
- 34:16>> of soil, water, crops, uh productivity
- 34:20of crops and diversification markets
- 34:23livelihoods and nutrition together
- 34:26through policy convergence. So I think
- 34:28this is a very encouraging one at the
- 34:31moment being focused on 100 uh districts
- 34:35across uh India. We ourselves uh
- 34:39supported actively uh the government of
- 34:42Rajasthan to come up with district level
- 34:44district development plans under PMDDKY.
- 34:47So a very uh very exciting one. Uh
- 34:50national mission on natural farming is
- 34:52another one. Uh the mission encourages
- 34:55uh farmers to gradually reduce
- 34:57dependence on expensive and heavily
- 35:00subsidized chemical fertilizers and
- 35:02instead use locally uh locally produced
- 35:06locally available uh natural inputs such
- 35:08as gimmarit
- 35:10mulching and other biomass recycling
- 35:13outputs. These practices improve soil
- 35:17organic carbon, strengthen um beneficial
- 35:20microbes in the soil, sort of biological
- 35:25uh activities within soil and help soil
- 35:29hold much more moisture.
- 35:32Um
- 35:34healthy soils actually behave like a
- 35:36sponge. They absorb
- 35:39uh whenever there's heavy rainfall, you
- 35:42will see they will absorb better. they
- 35:44will retain much more water. They will
- 35:46uh manage uh dry spells better because
- 35:48they are absorbing uh and retaining
- 35:51water. Uh it helps cope with heat waves,
- 35:55a healthy soil, droughts and eretic
- 35:58rainfall. So uh national mission natural
- 36:01farming I think uh a good one uh
- 36:05unfortunate is uh the the size of money
- 36:08size of funds that has been allocated to
- 36:10it relative to other scenes. But this is
- 36:13the need of the hour. So because people
- 36:16are rejecting our chemical rich fruit
- 36:18crops. So that's why I think we should
- 36:20more focus around the natural farming.
- 36:22Yeah.
- 36:22>> Exactly. I think there's much more
- 36:24awareness amongst the consumers around
- 36:26safe food now. And I think that's to be
- 36:28leveraged that is a opportunity that to
- 36:30be leveraged to start creating a
- 36:33critical mass of production ecosystem
- 36:36that then serves this uh demand.
- 36:39>> Yeah.
- 36:41I was uh keen to share a third example
- 36:45uh which is PM prrenam. Uh for decades
- 36:50systems in India did not reward farmers
- 36:53or states for efficient fertilizer use.
- 36:57PM pranam changes that which is exciting
- 36:59where central government now shares with
- 37:01the states half of the subsidy savings
- 37:04that the states are able to do if they
- 37:06are able to do by reducing fertilizer
- 37:09consumption and improving nutrition use
- 37:10efficiency. This really now encourages
- 37:13states to invest in soil testing uh
- 37:17balanced fertilizer application uh
- 37:19composting by inputs uh supply and
- 37:22farmer awareness. Hopefully this is
- 37:24encouraging states uh to uh work towards
- 37:27these things. Last one I think this was
- 37:30a couple of years ago. The the last one
- 37:32was the momentum that we saw uh at the
- 37:36back of the international year of
- 37:37millets and the millet sort of push that
- 37:40we saw in India strongly particularly
- 37:42championed by Prime Minister Modi.
- 37:45>> Yeah.
- 37:45>> Where uh no this entire movement helped
- 37:48bring traditional grains jawar bajara
- 37:51ragi to mainstream. These are these are
- 37:54important grains because these are also
- 37:55very climate hardy, very resilient
- 37:57grains.
- 37:58>> Yeah.
- 37:58>> Uh millets naturally need uh less water.
- 38:03They tolerate higher temperatures,
- 38:05perform better in rainfed areas uh which
- 38:09is still around 40 plus% of India's uh
- 38:12land.
- 38:13>> Yeah.
- 38:13>> Uh cultivable land. And uh these uh
- 38:16millets can withstand better uh I mean
- 38:20drought better than many popular crops
- 38:22and they're also rich in nutrition like
- 38:24iron, calcium, fiber and other
- 38:26micronutrients that our population
- 38:28needs. So one crop then can really
- 38:31enable multiple outcomes and all these
- 38:33initiatives we have seen uh uh in the
- 38:36recent times that are very encouraging.
- 38:38At the same time as I said no uh to your
- 38:42response also is uh the schemes and
- 38:44policies that are enabling counter or
- 38:47misaligned incentives. Take the example
- 38:49of fertilizers. H
- 38:52>> uh there are incentives and policies
- 38:54which are not aligned with uh enabling
- 38:58uh climate resilience in agriculture in
- 39:00the food system. Let me take a few
- 39:02important examples. They're in the
- 39:05agriculture domain quite popular and
- 39:07discussed but I think for for audience
- 39:09this is important to be reiterated.
- 39:12Okay. Let's take the example of
- 39:14fertilizers and uh how we are how much
- 39:18we are spending and how we are governing
- 39:20fertilizers and investing in them. In uh
- 39:24202526 India's uh urine government
- 39:27budget uh allocated 1.68 68 lakh crores
- 39:32for fertilizer subsidies and this year
- 39:35it is thanks to the West Asia crisis uh
- 39:37the subsidies are going to go much
- 39:40higher uh tentatively
- 39:42um while at the same time uh in 202526
- 39:47the national mission of natural farming
- 39:49received 616
- 39:51crores. So for uh our audience this
- 39:55means uh what I think around 300 rupees
- 40:00towards fertilizers to uh uh for every
- 40:04300 rupees uh on fertilizer spent one
- 40:06rupee spent towards uh natural farming
- 40:10uh if I'm correct in doing my maths. Um,
- 40:14put simply, chemical inputs remain
- 40:17heavily subsidized in markets and
- 40:20climate friendly alternatives and bio
- 40:23inputs are not.
- 40:25That explains why alternatives still
- 40:27struggle to compete.
- 40:30>> This is a disconnect.
- 40:31>> Exactly. That's a disconnect. Uh that's
- 40:33a incoherence
- 40:35>> incoherence
- 40:36>> uh in our policy ecosystem uh to that
- 40:42takes us that impedes climate resilience
- 40:46uh to be achieved.
- 40:47>> Mhm.
- 40:48>> Farmers they respond to incentives
- 40:52>> of course
- 40:52>> and uh I mean let's not say that they
- 40:56only respond to incentives but
- 40:57incentives are a key driver of their
- 41:00decision-m they're rational actors. And
- 41:02today those incentives remain much
- 41:05stronger for conventional inputs than
- 41:08for climate friendly alternatives.
- 41:10Without a level playing field, bioinput
- 41:13entrepreneurs, bio resource centers or
- 41:15local supply chain actors are struggling
- 41:17to grow. And we see similar pattern. So
- 41:21uh we discussed fertilizers, we
- 41:23discussed how there is uh lack of level
- 41:26playing field and that's inance that we
- 41:28must solve for. Another important space
- 41:32uh to discuss in terms of incorance is
- 41:35the subsidies that are given for
- 41:36electricity for uh agriculture uh
- 41:41particularly in the states such as
- 41:43Punjab, Hana, Andhra Pradesh, Telangana
- 41:46where the farmers are receiving almost
- 41:49free or very highly subsidized
- 41:51electricity for irrigation.
- 41:54This support has been critical for
- 41:56definitely improving India's agriculture
- 41:58production and and protecting farmer
- 42:00incomes also. But when pumping uh
- 42:03groundwater is so cheap,
- 42:06>> this is obviously less there's like
- 42:09limited or no incentive for farmers to
- 42:11use water efficiently. Over time, this
- 42:15has encouraged water intensive crops
- 42:17like paddyy
- 42:19uh to uh emerge in even water stressed
- 42:22regions. The story of Punjab we all know
- 42:24and still continues to uh mine water and
- 42:28uh produce uh uh patty and there are
- 42:31many more regions which are on the uh
- 42:34moving in the same trajectory towards
- 42:36Punjab.
- 42:37Another important uh incentive which I
- 42:40believe or the policy environment that I
- 42:42believe is incoherent is the assured
- 42:45rice and wheat procurement that the
- 42:48government of India is providing via
- 42:49their MSP system.
- 42:51MSP on these crops helped India overcome
- 42:55hunger and food security challenges. An
- 42:58achievement that should never be
- 42:59underestimated. We were a ship to- mouth
- 43:02economy, right? And we must not
- 43:04underestimate what they have delivered.
- 43:07But now as I shared earlier, India holds
- 43:11around three times the rice buffer and
- 43:13more generally in stock as compared to
- 43:17what is required for food security.
- 43:21while we continue importing large
- 43:23quantities of edible oil and pulses at
- 43:25the same time as I said before.
- 43:28>> Thus again the the entire procurement
- 43:31regime still is enabling incoherence
- 43:35and impedes us uh in ways to achieve
- 43:39climate resilience. Last example and a
- 43:42strong one I would want to pick up is
- 43:43Odisa which is a which strongly
- 43:46illustrates why policy cores matters.
- 43:49Orisa is recognized as a leader in
- 43:51India's millet movement. Orisa millet
- 43:53mission become the poster child of uh
- 43:57the millet movement in India. Yet
- 43:59unfortunately millet cultivation has
- 44:02recently declined in some areas in uh in
- 44:04Odessa farmers because they're
- 44:07responding to the government incentives
- 44:08that the government are bringing in the
- 44:11market incentives for rice. There is
- 44:12additional
- 44:14uh uh beyond the the standard MSP. there
- 44:18is additional uh remineration provided
- 44:21to the farmers just by the state
- 44:23government.
- 44:25The challenge is making sure that that
- 44:29these incentives that government is
- 44:31enabling collectively via their multiple
- 44:33schemes this entire policy environment
- 44:36are collectively driving farmer and all
- 44:39the other actors in the same direction.
- 44:41That's the coherence we must ensure to
- 44:44enable climate resilience. Let me stop.
- 44:46>> Mhm. No, I think that was good. Uh we
- 44:49can jump to the next question now. So,
- 44:52so Apur as uh you also explained in your
- 44:56previous answer that food system are
- 44:58actually shaped by a range of factors
- 45:00and which also kind of includes our
- 45:03current policies and government
- 45:05initiatives that how they are aligned
- 45:07and how they actually kind of support uh
- 45:10the production and farmers of specific
- 45:13crops. So how market plays market and
- 45:17industries plays a important role
- 45:19especially uh these large companies food
- 45:22companies. So how they influence this
- 45:24transition towards more sustainable and
- 45:27resilient system. So uh so we talked
- 45:29about the government initiative but how
- 45:31these private companies uh or food uh
- 45:34companies influence this uh transition.
- 45:38>> Yeah. Industry isn't just a buyer. No,
- 45:41it's a it's in a way a co-architect
- 45:45with government
- 45:47in determining what gets grown in the
- 45:51lands in India.
- 45:52>> Yeah.
- 45:53>> Indian farmers whom uh as I was saying
- 45:56is a rational actor. We have repeatedly
- 45:58found in our field studies is a very
- 46:00rational manager of immediate risks.
- 46:04>> Mhm. Often they grow crops
- 46:09because they know someone will buy it.
- 46:12There is assuredness of market linkage
- 46:16and they not necessarily will grow a
- 46:19crop only because it is good for the
- 46:21soil there or the climate there etc.
- 46:25Right? Uh that's why the market signals
- 46:29for a rational risk manager is very
- 46:32important.
- 46:33>> Mhm. And you know uh procurement is one
- 46:36of the biggest levers with which
- 46:38industry can actually transform the foot
- 46:40system. And just to prove that point
- 46:42let's take the example of the tea
- 46:44sector. Jun lever Tata and Vary the top
- 46:48three buyers dominate auctions and
- 46:51procure domestically half of potentially
- 46:55half or around T uh production of India.
- 47:00Okay,
- 47:01>> that's the kind of leverage uh private
- 47:04sector has for example in this sector
- 47:07and and and most farmers will be willing
- 47:09to diversify
- 47:11which is an important strategy.
- 47:13Diversification is an important strategy
- 47:14for climate resilience.
- 47:16>> Mhm.
- 47:16>> But they will they still ask the same
- 47:18question and it's a very simple
- 47:21question. If I grow millets or pulses,
- 47:24who will buy them?
- 47:26Right? They're solving for immediate
- 47:29risk. They are great risk managers and
- 47:32procurement is a great uh way therefore
- 47:35to drive their behavior. Procurement
- 47:38insurance of diverse crops,
- 47:42aggregation of small farmers, investment
- 47:45in storage, processing, local value
- 47:48chain development. Um
- 47:52and particularly bal chain development
- 47:54for suitable crops
- 47:56reduce they will this all right uh this
- 47:59entire package
- 48:00>> will reduce the uncertainty and and make
- 48:03diversification a practical decision
- 48:05business decision hopefully unless we
- 48:08solve for them the risk of
- 48:11diversification will stay and the
- 48:13farmers will never move uh towards
- 48:15diversification. Today uh supply chains
- 48:18mainly reward consistent quantities
- 48:23whether private sector or uh public
- 48:27sector. Increasingly private sector
- 48:31companies who have appreciated who have
- 48:33come to appreciate the criticality of
- 48:35climate resilient chains supply chains
- 48:38for themselves.
- 48:39They also need to therefore start
- 48:42rewarding soil health, efficient water
- 48:44use and diversified farming because
- 48:46those are the exactly the kind of
- 48:48interventions that will make their
- 48:50supply chains resilient.
- 48:52>> Right.
- 48:52>> Yeah. Yeah.
- 48:53>> So they need to move beyond just
- 48:55rewarding quantity but also these
- 48:58qualitative aspects
- 49:00and to enable adoption of climate
- 49:02resident agriculture at speed and scale
- 49:04in their supply chains and in the supply
- 49:08sheds that they procure from. Large food
- 49:10and beverage companies need to provide
- 49:14collective market signal
- 49:18that can be in the form of say public
- 49:20pledges that they come and make X% of
- 49:23their ingredients they will start only
- 49:25procuring from climate resilient supply
- 49:27chains by XYZ day right those kind of
- 49:31public commitments if they make
- 49:32collectively collectively make that
- 49:34happen they will nudge the entire supply
- 49:37chain uh actors to move start moving
- 49:39towards
- 49:40uh uh resilient uh practices and climate
- 49:44resilient agriculture.
- 49:47So uh this is actually one of the spaces
- 49:49where we are working with uh uh food and
- 49:51beverage private sector actors to uh to
- 49:53together uh inspire them to make public
- 49:56commitments on sustainable sourcing and
- 49:59actually on also sustainable uh
- 50:01nutrition maybe I'll get an opportunity
- 50:03to talk about that later.
- 50:05>> Okay. So as you explained uh Apo that uh
- 50:09when we talk about players or
- 50:10stakeholders in food system it's not
- 50:13just the farmers or government or uh
- 50:17consumers who are important but
- 50:18industries plays very critical and
- 50:20important role to drive this sector and
- 50:24that's that actually uh brings me to my
- 50:27next question and this is something
- 50:29personal kind of a question that given
- 50:31the consumer's preference which are
- 50:34largely driven by the availability ility
- 50:36and affordability of the of the
- 50:38consumer. So what would a climate
- 50:40resilient agriculture diet look like uh
- 50:43as from your perspective and how
- 50:46feasible it is to shift consumers
- 50:48behavior towards such diet because it's
- 50:50not just the agriculture production
- 50:53shifts required but also the consumer
- 50:55shifts required towards the healthier
- 50:57diet. So what is that
- 51:00>> palak? This is not just personal for
- 51:02you, it's definitely personal for me and
- 51:04for many other uh many of our viewers
- 51:07today. Uh so let's uh start from the
- 51:10top. Let's first unpack what a climate
- 51:13resilient Indian diet means.
- 51:16Right? climate resilient. A diet to be
- 51:19climate resilient needs to be climate
- 51:20resilient
- 51:22in getting produced and becoming
- 51:24accessible
- 51:26as well as it must improve health of the
- 51:30consumers so that they become resilient
- 51:34uh going ahead.
- 51:36So it is not just about uh replacing
- 51:39rice or wheat with one new superfood.
- 51:44>> Mhm. But it is about bringing diversity
- 51:46back to the plates that enables that the
- 51:49production is more uh is climate
- 51:51resilient as well as uh the consumer
- 51:54health improves.
- 51:58So what will it include? It will
- 52:00definitely include nutrials right we
- 52:02have been talking about them uh the jar
- 52:04bajra ragi the local millets whatever
- 52:07locally uh is suitable based on the
- 52:10farming systems the environment the food
- 52:12culture
- 52:14uh in fact uh CW's dietary diversity
- 52:18study that we launched this year
- 52:22uh notices an very interesting fact that
- 52:25on an average uh Indians consume a
- 52:28sufficient amount of protein protein per
- 52:30capita. But when you double click
- 52:34uh what we discover is that nearly half
- 52:36of that protein is coming from cereals
- 52:40especially rice and wheat uh as as
- 52:44compared to anion's recommendation of
- 52:46one/ird I will repeat an recommends that
- 52:51one/ird of our protein or less should I
- 52:55think it's not less oneird of the
- 52:57protein should come from cereals.
- 53:01Okay. And rest should come from uh
- 53:05higher quality protein sources such as
- 53:08pulses, dairy etc. And for us it is half
- 53:12of it half of our protein that we
- 53:14consume per capita is coming from
- 53:15cereals. So we are consuming enough
- 53:17protein but not of the right quality.
- 53:20Right? And and therefore again we we
- 53:23need to solve for diversity in where we
- 53:25are consuming protein from.
- 53:28Um and when uh pulses are obviously uh
- 53:32one of the most affordable uh sources of
- 53:36protein and and they're important for
- 53:38our diets and health but also when you
- 53:40produce pulses uh pulses fix nitrogen in
- 53:43the soil which then reduces dependence
- 53:46to fertilizer and thus makes food system
- 53:48further resilient.
- 53:51Climate resilient diet would also
- 53:54include
- 53:55uh more seasonal uh and local fruits.
- 53:59You know, we just discussed about what
- 54:01we consume more and what we consume
- 54:02less, right? And therefore uh such a
- 54:05climate resilient diet will have to
- 54:06include more local seasonal uh fruits,
- 54:09vegetables, green leafy vegetables, nuts
- 54:12and depending on what grows in uh the
- 54:15local region uh more context specific
- 54:19varieties of the uh the kind of food
- 54:21items that I talked about. It means also
- 54:25the the climate diets, the climate
- 54:27resilient diets will also mean to not
- 54:29just eat more of these foods but
- 54:31moderate
- 54:33consumption of what we are the food item
- 54:35that we're consuming more such as ex we
- 54:38consume a lot of oil. So that reduction
- 54:40in that oil is important consumption
- 54:43salt we uh should reduce sugar we are
- 54:46consuming much more we should reduce
- 54:47that and ultrarocessed foods uh that uh
- 54:52consumption ultrarocessed food is
- 54:54constantly rising and that we also noted
- 54:56in our uh report recently on India's
- 54:58diversity and we need to uh really
- 55:01moderate that the goal is simple rebuild
- 55:05diversity on the plate
- 55:08that improves our health and therefore
- 55:10our resilience as individuals and then
- 55:13align
- 55:15and simultaneously align production,
- 55:17procurement, processing and markets
- 55:20behind this diversity to enable this
- 55:22diversity and enable in a way it is
- 55:26climate resilient.
- 55:28Now your uh central question can
- 55:30consumer behavior really change?
- 55:34Uh the answer is yes and I will not say
- 55:37no. Answer is yes because our habits
- 55:41have never been static.
- 55:43>> They have been changing with time and we
- 55:45know that no public policies uh around
- 55:48procurement, subsidies, school meals,
- 55:50private sector led advertisements,
- 55:52marketing and are changing incomes and
- 55:54our own lifestyles are changing and all
- 55:56of them have led to changes in the diets
- 56:01uh that we are consuming. The green
- 56:03revolution didn't just change the farmer
- 56:06production and their production
- 56:08portfolio. It gradually also changed the
- 56:12Indian diets that the families were
- 56:14consuming. Rice and wheat became much
- 56:16more available and affordable and
- 56:17therefore mainstream. That was not the
- 56:19case earlier.
- 56:20>> The same approach can now therefore we
- 56:22can can't we repeat the same experience
- 56:24the same trajectory in our opinion. The
- 56:26same approach can be used to diversify
- 56:29uh our diets. Again the the using the
- 56:32public programs um the the public
- 56:35distribution systems the PM portion PM
- 56:38portion 2.0 zero. We can gradually
- 56:40introduce more pulses, millets, fruits,
- 56:42vegetables, milk and eggs and whatever
- 56:46uh is suitable depending on the regional
- 56:48uh food habits. But we can really need
- 56:51to we need to really improve the
- 56:54diversity,
- 56:56localization and de decentralization of
- 56:59the food system that enables uh our
- 57:02diets.
- 57:04Industry role is a big one as we
- 57:06discussed already in uh changing the
- 57:08diets particularly they have a role in
- 57:10marketing and by marketing I mean uh
- 57:13just the product design itself right uh
- 57:16if the product is designed based on
- 57:19heavy rice heavy corn uh based uh sort
- 57:23of uh recipes then obviously we are
- 57:25consuming uh the much more stewed uh
- 57:28consumption is bound to happen because
- 57:30the product design is like that. So
- 57:32better product design, better uh
- 57:34placements, promotion, marketing,
- 57:37advertisement uh towards more
- 57:39sustainably uh sustainable or
- 57:42sustainable nutrition, nutritious uh
- 57:44product is going to be important and can
- 57:47actually drive change and we have seen
- 57:48that in past. Mhm.
- 57:50>> Uh you might recall uh when we were uh
- 57:53younger Sunday rose one day was was a
- 57:58>> and there was also do do po glass full.
- 58:02No, these were
- 58:04uh product category level
- 58:07focused collective marketing campaigns
- 58:09by private sector and uh other enablers
- 58:13and other enabling institutions and and
- 58:16uh why can't we do the same for more
- 58:18diverse uh uh food uh categories and
- 58:21product categories. Um more recently we
- 58:25have actually seen right a movement
- 58:26towards oats breakfast cereals protein
- 58:29drinks ready to cook food companies
- 58:33don't just sell products they made them
- 58:36convenient they make them uh visible and
- 58:39easy to use and they're shaping
- 58:41therefore the aspiration and consumer
- 58:42behavior again and it is happening in uh
- 58:45it has happened in past it is happening
- 58:47now and if that marketing machinery can
- 58:52uh be further aligned towards more
- 58:54sustainable nutrition. It can drive uh
- 58:57uh consumption behavior change
- 58:58definitely. In fact, we are uh working
- 59:01towards uh no uh sustainable nutrition
- 59:04uh pledges uh with uh some uh private
- 59:08sector food and beverage companies
- 59:10fronters and hope that we'll be able to
- 59:13bring more public commitments towards uh
- 59:15sustainable nutrition uh from them at
- 59:18least the leading ones. Also uh let's
- 59:20keep in mind government uh has a lot of
- 59:23role to drive such campaigns right uh
- 59:25they already did India right campaign uh
- 59:28mission life is one of PM Modi's u uh
- 59:33favorite u uh lifestyle for environment
- 59:37that's the full form such consumer
- 59:39campaigns or citizen campaigns that the
- 59:41government has done have a lot of
- 59:45potential to deliver consumer behavior
- 59:47change.
- 59:49what is needed is much bigger and much
- 59:52more sustained momentum towards them.
- 59:55Let me stop here. I think uh I've
- 59:57covered a lot of grounds. Uh back to
- 59:59you.
- 1:00:02>> So thank you Apur. uh and uh based on
- 1:00:06whatever you explained about the climate
- 1:00:08resilient diet uh so we we kind of
- 1:00:11understood that local and season
- 1:00:14seasonal food is is the key uh with some
- 1:00:17diversity of grains and pulses and it's
- 1:00:20not just that affordability and
- 1:00:22availability should drive our diet and
- 1:00:25reshaping consumers behavior is not just
- 1:00:28like uh a challenge anymore. I think
- 1:00:30together farmers uh markets and uh
- 1:00:33government uh support can actually drive
- 1:00:36this uh change easily. So that's a
- 1:00:38positive note and uh as this
- 1:00:41conversation unfolds how climate change
- 1:00:44is not just altering what we produce uh
- 1:00:47in the field but it is also kind of
- 1:00:49reshaping the entire food system around
- 1:00:52it uh from farm to markets to our
- 1:00:55plates. building resilience is is
- 1:00:58actually it will require us to rethink
- 1:01:01not just agriculture uh only but the
- 1:01:04connections between environment
- 1:01:05nutrition and overall livelihood of this
- 1:01:07sector and this brings us to the end of
- 1:01:10the conversation. Thank you so much Apur
- 1:01:13for shaping or sharing your valuable
- 1:01:15insights about this uh topic and this
- 1:01:18was climate trends podcast. Stay stay
- 1:01:21connected for more conversations and
- 1:01:23unpack the climate stories which
- 1:01:25reshapes our world. Thank you for
- 1:01:27listening and take care. Thank you.
- 1:01:29Thank you.
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