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Stop Wasting Hours on T-Shirt Design. Use This AI Process Instead. — Transcript

by Meg Heckman · 3,659 words · 509 segments · language en · Watch on YouTube

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0:00This t-shirt has made me over $8,000 in
0:02the past two months. I made it in
0:04ChachiBT for less than 25 using a
0:07process I've spent months testing and
0:09refining. And it's not the only one.
0:11Every one of these designs was made the
0:13exact same way. Because here's the
0:15thing. If you want to launch a
0:17profitable t-shirt store, I always give
0:19the same advice. You need 100 designs
0:21first. And with AI, getting there has
0:23never been easier, cheaper, or faster.
0:26But only if you know how to use it. So,
0:28today I'm walking you through my whole
0:30three-step process. Everything that you
0:32need to sit down and knock out your
0:34entire 100 designs that are print ready
0:37with zero editing required starting
0:39today. Now, I want to have a quick word
0:41on the tool before we get into all the
0:43steps. Why am I choosing ChachiBT? I
0:46have tried a lot of image generators and
0:48this one is the one that takes what's in
0:50my head and puts it on the screen the
0:52closest to how I've pictured it. Now,
0:55Chachabt just released an updated image
0:57model 2.5. And honestly, I don't think
1:00there's a better one on the market for
1:02generating print on demand designs right
1:04now. So, that's what we're using today.
1:06Now, let's talk about price because you
1:08can do this for a lot less than people
1:10think. ChachiBT actually has four levels
1:13to their subscription model. Of course,
1:15there's the free version, but you are
1:17going to get capped on how many images
1:18that you can be designing at each of
1:20these levels. and free is going to be
1:22the least number of images that you can
1:25actually generate. Beyond that, there's
1:27the go version, which is $8 per month.
1:29The plus version, that's $20 per month.
1:32And [snorts] then there's the pro
1:33version, and you can choose between 5x
1:36and 20x, which is basically the amount
1:38of tokens that they give you. And that
1:40goes from $100 per month to up to $200
1:44per month. So, there's all these
1:45different plans for you to choose from.
1:48But the main difference for us is how
1:49many images each of these lets you
1:51generate in a day. Free is again going
1:54to give you a handful. Go, you'll get a
1:56few more plus a few more and then pro
2:00will be the most. Personally, I am on
2:02the pro plan. It's the most expensive
2:04one, but it's because I use Chat GBT for
2:07a ton of things outside of just
2:09generating images. It's definitely not a
2:12requirement in order to generate all of
2:14these designs. Just know that depending
2:16on the plan that you pick, you will get
2:18capped out at some point. But you can
2:20always upgrade and downgrade as needed.
2:22But I did want to be upfront about why
2:24we are choosing ChhatBT. And then I also
2:27wanted you to know all the different
2:28options that you have. So depending on
2:30the budget that you're working with, you
2:31have a ton of options with ChachiBT. So
2:34with that, let's get into the process.
2:36Again, this is a three-step process, and
2:38I'm going to run one design all the way
2:40through from idea all the way to upload
2:43so that you can watch it happen instead
2:45of just hearing about it. Now, step one
2:48is our concept. And I'm going to be
2:50really quick here because I'm not going
2:52to teach you how to actually come up
2:54with the concepts in this particular
2:56video. In fact, I already made that
2:57video last week on my channel. It's the
2:59one where I break down a bestselling
3:01design and show you how to find out why
3:03it sells and then flip that into
3:05something brand new. So, if you haven't
3:07seen it, I've linked it in the
3:08description below and it may be linked
3:10on the screen somewhere here. And you
3:12should watch that video after this one
3:14because no matter what image model you
3:15are using, it can't save a bad idea. And
3:18I honestly believe that the idea is the
3:21part that sells the shirt. The tool is
3:23just what makes that design for us. So,
3:26for today, I'm going to grab that
3:27concept straight out from that video. At
3:30the end of that video, I came up with a
3:32design I never actually made. It was a
3:35chunky raccoon sitting on top of an
3:37overflowing dumpster holding a fork and
3:39a knife with the line, "Famine was never
3:41an option, like feast or famine."
3:44Because a raccoon is honestly never
3:46going to go hungry. They are scrappy
3:48animals. They will do whatever they need
3:49to do to survive. And that's the concept
3:52that we're going to use today. So, if
3:53you can say it out loud and somebody
3:56gets it and it clicks, you're already
3:58ready for step number two. And that's
4:00the whole first step. You need the idea
4:03before you ever touch the image
4:05generating tool. Now, most people will
4:08do it backwards. They will just open up
4:09chatg first, then sit there waiting for
4:12them to be creative, waiting for the
4:14idea to come to them. But we don't want
4:16to do that. Step number two is the most
4:19important part, which is the prompt. And
4:21this is the part that I spent months
4:23figuring out. So, I'm going to slow it
4:25down here so that it's really easy to
4:27understand and grasp because here's what
4:29most people do. They'll open ChachiBT.
4:32They'll type make me a funny raccoon
4:34design and then they get something that
4:36looks like clip art or something that
4:38someone wouldn't want to wear right here
4:41on their chest. Then they decide AI
4:44looks cheap and then they give up. And
4:46the AI didn't fail. It was the prompt
4:49that failed. And a good prompt has two
4:51halves. The first half tells Chachebt
4:54what the design should look like. And
4:56the second half tells it what the file
4:58needs to be so that it's actually print
5:00ready and we don't need to do any
5:02editing outside. We don't need to have a
5:04canvas subscription if we don't want to.
5:06We don't need to make any edits or
5:08tweaks. So let me show you both. Inside
5:10the W scale community, we call the first
5:12half of the prompt our design equation.
5:16And it's made up of three ingredients.
5:18The first ingredient is essentially the
5:20print press. This is how the design
5:22would physically go on the shirt. Screen
5:25print, direct to garment, puff ink,
5:27foil. Now, we're not actually printing
5:29in that way. Our print provider handles
5:31that printing, but that's the first part
5:33of this prompt. But when you tell Chat
5:35GBT that this is a water-based screen
5:37print, it understands the look that we
5:39want. A soft, matte, slightly faded
5:42design. It is a shortcut for a whole
5:45visual style. Now, the second ingredient
5:47to our prompt is the design style. This
5:50is the art itself, like retro vintage or
5:53minimalist line art, handdrawn, cartoon,
5:578bit. This is what your eye notices
5:59first when you see a shirt. The third
6:02ingredient is the mood. This is what you
6:04want someone to feel when they see it.
6:06Funny, sarcastic, nostalgic, cute,
6:08empowering. The same raccoon drawn cute
6:11and drawn as dark humor are two very
6:14different t-shirts. So, the first part
6:16of our prompt is print press, design,
6:18style, and mood. That's our equation.
6:21And I know what you're thinking because
6:22I thought it, too. Okay, but which
6:25combination? There are 15 print styles
6:27and 10 art styles and 20 or 50 different
6:31moods that I could select. How do I know
6:33what works? And here's the answer. It is
6:35the same answer as the concept video.
6:37You don't guess. You let the best
6:39sellers tell you. In that video, we went
6:42and screenshotted the designs that were
6:44already selling in the marketplace. We
6:47then broke down the overall concept, why
6:50this design was working. Everything from
6:52the style of the design all the way to
6:55the graphics that they were using and
6:57then the typography that all came
6:59together and truly made the concept
7:02speak to the viewer. So, we basically
7:04broke down our design equation. It would
7:07say something like a handdrawn cartoon
7:09line art or three different flatlay
7:11colors, sarcastic copy looks like direct
7:14to garment on a garment dyed tea. You
7:17could even take a screenshot, throw it
7:18into chat GBT and have it break down
7:21that design equation for you. That's
7:24going to probably be the easiest and the
7:25simplest move. Now that we have it
7:27written down in words that we can put
7:29straight into our prompt, we do this on
7:32five to 10 different best sellers. And
7:34you'll start to see similar equations
7:36showing up. And when we see that, that
7:39becomes a repeatable pattern. So every
7:41time we sit down to the design, we can
7:43start using similar design equations to
7:46come up with new and different designs
7:48that we want to add to our store. So
7:49let's do it on the shirt that gave us
7:51the raccoon in the first place. This is
7:54the penguin from our concept video. You
7:57can see it says flight was never an
7:58option underneath. I'm going to upload
8:00it and ask for a breakdown. And there it
8:03is. That vintage faded retro graphic tea
8:06look broken into words. So my equation
8:08for the raccoon is a water-based screen
8:11print feel, retro70s vintage design
8:15style, and the mood is funny with a
8:17little bit of punny. The concept is
8:20brand new. the look is now borrowed from
8:23something that's already selling. That's
8:26the whole idea. So, this is going to
8:27feel like a brand new design. It's not
8:30going to be anything close to a copycat
8:32or anything that could get flagged as
8:34copyright. Now, let's talk about the
8:36second half of the prompt. This is the
8:39half that nobody likes to talk about,
8:40and it's the reason that I can upload
8:42straight from ChatBT without touching
8:45another editing tool. Three things need
8:48to go in this place. First, it's the
8:50size. I use 4500 by 5400 pixels as my
8:54starting point for every t-shirt. This
8:56is based off of Printify standards. They
8:59also say that having 300 dpi is going to
9:02give you the highest quality for a crisp
9:05print. Under that, it'll come out soft
9:07and pixelated, and Printify will try to
9:09automatically upgrade the quality for
9:12you, but it never turns out that good.
9:14So, at 300, it comes out nice and sharp.
9:17You would never have any customer
9:19complaint about this being a faded
9:21design or a design that doesn't look
9:23crisp. And I ask for it as a PNG in sRGB
9:28color because that is the file that
9:30Printify wants. That's what's going to
9:32get you the best prints. So there's no
9:34need to convert later. Next, I also add
9:37in that I want this design on a
9:39transparent background. So that way I
9:41never have to go into Canva and play
9:43around with background removals and
9:45getting into those little tiny areas
9:47trying to clean up a design. You'll tell
9:49it to generate the design on a
9:51transparent background. No backdrop, no
9:54box behind it. And this is the one that
9:56saves you the most time because normally
9:59you'd have to take that design from Chat
10:01GBT, upload it into Canva or use some
10:04other background remover and clean up
10:07the design. And on a detailed design,
10:09that is where edges get chewed up and it
10:12starts looking cheap. Or you'll try to
10:15remove the background on a design you
10:17really like and it's just not getting
10:18it. And it's so frustrating when that
10:21happens. When Chacht generates it
10:23transparent from the start, there's
10:25nothing to remove. Even the fine detail
10:28is clean. So, we're going to be able to
10:29download this design and immediately
10:31upload it into Printify without any
10:33issues. The third is we can put in a
10:36copyright check. You can literally tell
10:38it, do not use any copyrighted
10:39characters, logos, brand names, or
10:41trademarked fonts. Now, I want to be
10:43honest here. I'm not a lawyer. I
10:46typically will just use my best
10:47judgment. If I feel this is borderline
10:50of stealing somebody's artwork or coming
10:53too close to a video or a movie or some
10:57brand's likeness, I stay away from the
10:59design. Period. I don't put that up on
11:02my site. But as you know, a lot of
11:04people are out there and they will put
11:06those designs up. So if you are nervous
11:08about that, you can always throw in,
11:10hey, run through a copyright check. I
11:12want to make sure I'm being safe. But
11:14this is going to catch any obvious
11:16stuff. So if you're someone who doesn't
11:17know what could be copyright, what
11:19isn't, this is a great safety check for
11:21you. So here's the whole prompt built
11:24for our raccoon shirt. Create a t-shirt
11:27graphic. I want this to be print press
11:30waterbased screen print look soft matte
11:32slightly faded design style being a
11:35retro70s vintage graphic tea the mood
11:39funny and punny the design is a chunky
11:42raccoon sitting on top of an overflowing
11:44dumpster holding a fork and knife
11:46looking satisfied the text reads famine
11:49was never an option in a chunky retro
11:52syrup print ready 4500x 5400 pixels at
11:56300 dpi I PNG with a transparent
11:59background, no backdrop, sRGB color. Do
12:02not use any copyrighted characters,
12:04logos, brand names, or trademark fonts.
12:07That's the prompt. And the thing I want
12:09you to notice is that the concept, the
12:12raccoon, is the one line in the middle
12:15of all of it. Everything around that
12:17concept is the part that makes it print
12:20ready and makes it look like a real
12:22shirt instead of clip art or, you know,
12:24those typical AI designs. Once you build
12:27this once, you're not rebuilding it a
12:29100 times. You then save it and you can
12:31swap out the concept line if you got a
12:33really good output. That's how you get
12:36through 100 designs quickly. Now, step
12:39three is generate. And there are three
12:41ways that we can actually
12:42[clears throat] do this. So, I'm going
12:44to run the raccoon through all three so
12:46that you can see the difference of
12:48outputs that you get from the three
12:50different ways we can generate a design.
12:52The first way is the simplest. You
12:54essentially take the prompt that we just
12:56built and we paste that into chatbt. We
12:58then hit enter and that's it. Chhatbt is
13:01going to do the rest. The second way
13:03that we can generate a design is
13:05essentially by putting in our original
13:07design. So for the raccoon, we can take
13:10a screenshot of the penguin design that
13:11we used as our original idea as like our
13:14original concept to build off of. We can
13:17take that screenshot, feed it into
13:18chatbt and essentially ask chatbt to
13:22describe this t-shirt, break it down of
13:25what it sees, the style, etc. Break that
13:28down into a prompt. Explain the concept
13:30that we want to have. So add in our
13:33raccoon, and give it all of the
13:35specifics of it being 4500x 5400 pixels,
13:39300 dpi on a transparent background,
13:42yada yada yada. Then it's going to
13:44create a prompt based off of that
13:46original image. So not just me looking
13:49at it and determining what do I think
13:51this whole breakdown is, but essentially
13:54starting from that original image,
13:55breaking that down granularly for the
13:58image model to interpret and then create
14:01a brand new image. And as you can see,
14:04the two images that were created, the
14:06one from our original prompt and the one
14:08from chat GBT viewing the original and
14:11just creating a prompt for it and then
14:14generating it. We have two very
14:16different designs. So, it kind of
14:18depends on the style you're going for,
14:20what your idea was for that concept,
14:23what you wanted it to ultimately look
14:25like. This is what you should use when
14:27you can see the vibe, but you can't
14:29necessarily name it. We want to let the
14:31tool name it for us and then ultimately
14:34create that prompt. Now, the third way
14:37is one that people probably don't
14:39realize exists. Instead of describing
14:42the look, we just hand it the look. This
14:45time, we can upload two different
14:46images. The first one is our penguin.
14:49That's where the concept came from,
14:50which gives context to the model. And
14:53the second one is a completely different
14:55design in a style that I really like.
14:58And I tell Chachi BT that the first
15:00image is my concept reference. The
15:03second image is the one I want you to
15:05actually edit. This is essentially
15:07telling the model that they're going to
15:09take that second image and just edit
15:11that image. So essentially like if you
15:14threw this into Photoshop and you were
15:16really good at graphic design and you
15:17could totally tweak and play around a
15:19design and come up with something brand
15:21new in that style that you really like.
15:24So this is what we'll tell the model.
15:26Make the raccoon the focus. Put famine
15:29was never an option across the top. Keep
15:31the second images style and give it to
15:34me in 4500 by 5400, 300 dpi,
15:38transparent, and sRGB colors. So, the
15:41concept is coming from one shirt and the
15:44look is coming from another. And what
15:47comes out is something that nobody has
15:49seen. It's the same line, weight, and
15:51texture as the style referenced, but
15:54with a brand new idea inside of this.
15:56This is my favorite for building a
15:58collection because when you want 10
16:00designs that all clearly belong in the
16:02same store, but don't have the same
16:05feel, this is how you get them to really
16:07stand out. One thing here, and it
16:09matters, you're borrowing a style. You
16:12are not recreating the exact same shirt
16:15that somebody used. Again, we are using
16:17this concept of the style and bringing
16:20it in with our own concept and idea. The
16:24concept has to be yours. If I uploaded
16:26the penguin and said, "Make it with a
16:28different bird with the same line," you
16:30would just have made the same copy that
16:32sits on that Etsy page and everybody
16:35knows what I'm talking about when I say
16:37that. We want to flip the idea, then
16:39borrow a look, never the other way
16:42around. Now, here are our three
16:44generated designs. As you can see, they
16:46all have a similar feel. Our concept
16:48comes across. It really comes down to
16:50the style and the vibe that you're
16:52looking for for your brand, for your
16:54store. Now, for me, the last generation
16:57is closer to what I had in mind, closer
17:00to what I wanted. Now, you could still
17:03put all three of these up. I would just
17:05scatter them throughout my collection so
17:07it doesn't feel similar, but then we can
17:09let the market essentially tell us which
17:12style people actually like. And that
17:14leads us into being able to create more
17:16designs like that in that style. And you
17:19can keep using and tweaking those
17:21prompts like we've talked about. So we
17:23can now take all three of these and you
17:25don't need to open Canva. You don't need
17:27to remove a background. You can
17:29literally download them from Chat GPT
17:31and upload straight into Printify. And
17:33as you can see, Printify gave us no
17:35warnings, no issues. This is 300 dpi.
17:38It's going to come out crisp. I didn't
17:40need to resize anything. So, we just
17:42went from a one-s sentence idea to our
17:45design not needing any edits and
17:47uploaded immediately into Printify. And
17:50every design from the beginning of the
17:52video went through this exact thing. So,
17:54that is the three-step process. We have
17:57our concept, our prompt, and then we
18:00generate. Concept is the idea, and you
18:03get that from those bestsellers. Prompt
18:06is the design equation plus all of our
18:09print ready information. You can build
18:11that prompt once and then just swap out
18:13the different styles and print presses
18:15that you're going for. Lastly is
18:17generate. And there's three ways that we
18:18can do this. So you can pick whichever
18:20one fits the style that you see in front
18:23of you. Then it just goes straight into
18:26your print provider and uploaded to your
18:27site. And the reason I always say 100
18:30designs first is this. When the design
18:32part takes this little time, the only
18:35thing standing between you and a launch
18:37store is sitting down and doing it. not
18:39needing to learn Photoshop, not needing
18:41to do a bunch of edits in Canva, not
18:44waiting until you feel like a designer
18:46and you're looking for inspiration, but
18:48just sitting down and knocking it out.
18:51Now, if you're sitting there and you're
18:52thinking, "Okay, I get the designs, but
18:55what about everything else? The store,
18:57the products, how do I launch?" That's
18:59exactly what the million-oll brand
19:01blueprint is for. It is every resource
19:03that I actually use laid out in order
19:06from finding your designs all the way
19:08through building your store, going live
19:10with your first products, and actually
19:12starting to run ads. Wherever you are in
19:15your journey, it shows you the next
19:17step. If you're interested, it's linked
19:19in the description below. Again, it's
19:20completely for free. So, if you want to
19:22steal all these resources that I use,
19:25you can grab it right there. And if you
19:27found this helpful and you want more
19:28videos like this, please like and
19:30subscribe to my channel. it would
19:31absolutely mean the world to me. Other
19:32than that guys, thanks for watching and
19:34I'll see you in the next video.

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