Steve Jobs - Product Development from Idea to Product — Transcript

Full transcript

1. 0:00you know what it keeps coming down to is
2. 0:01your passion your vision and and you
3. 0:05know how do you order your priorities in
4. 0:06there what what what's important to you
5. 0:09in the development of the product
6. 0:25you know one of the things that really
7. 0:31hurt Apple was after I left John Sculley
8. 0:34got a very serious disease and that
9. 0:38disease I've seen other people get it
10. 0:40too it's um it's the disease of thinking
11. 0:43that a really great idea is 90% of the
12. 0:47work and then if you just tell your all
13. 0:50these other people you know here's this
14. 0:52great idea then of course they can go
15. 0:55off and make it happen and the problem
16. 0:58with that is is that there's a just a
17. 1:00tremendous amount of craftsmanship in
18. 1:04in-between a great idea and a great
19. 1:06product and as you evolved that great
20. 1:09idea it changes and grows it never comes
21. 1:12out like it starts because you learn a
22. 1:14lot more as you get into the subtleties
23. 1:15of it and you also find there's
24. 1:18tremendous trade-offs that you have to
25. 1:19make I mean you know there are there are
26. 1:21just certain things you you can't make
27. 1:23electrons do there are certain things
28. 1:25you can't make plastic do or glass do
29. 1:27and and and as you get into or factories
30. 1:29do or robots do and as you get into all
31. 1:31these things designing a product is
32. 1:34keeping 5,000 things in your brain these
33. 1:39concepts and fitting them all together
34. 1:42in in kind of continuing to push to fit
35. 1:46them together in new and different ways
36. 1:47to get what you want and every day you
37. 1:51discover something new that is a new
38. 1:53problem or a new opportunity to fit
39. 1:55these things together a little
40. 1:56differently and it's that process that
41. 2:01is the magic