Steve Jobs on privacy, Steve Jobs at the D8 Conference (Video) — Transcript

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1. 0:00I think we need to wrap this up but one
2. 0:02theme that we want to ask everybody here
3. 0:05and one speaker at Great length is
4. 0:08privacy uhuh there seems to be this
5. 0:11sorry Mark sorry I don't know if Mark's
6. 0:13here but um hey Mark so um there there
7. 0:19seems to be to have been a Spate of
8. 0:24mistakes or you know false starts or
9. 0:27things that have to do with privacy
10. 0:29where companies have had to Retreat
11. 0:30whether it's things with Facebook things
12. 0:32with Google Buzz uh uh there were there
13. 0:35or Google's uh Wi-Fi collection recently
14. 0:38yeah that Wi-Fi collection that
15. 0:40inadvertent yeah
16. 0:44um talk to me about that how how
17. 0:48how is privacy looked at differently in
18. 0:51the in Silicon Valley than in the rest
19. 0:53of America no Silicon Valley is not
20. 0:55monolithic uh we've always had a very
21. 0:58different view of privacy than some some
22. 1:00of our colleagues in the valley we take
23. 1:02privacy extremely seriously as an
24. 1:06example we worry a lot about location in
25. 1:11phones and we worry that some you know
26. 1:1514-year-old is going to get stalked and
27. 1:17something terrible is going to happen
28. 1:19because of our
29. 1:20phone and so as an example before any
30. 1:24app can get location data we don't make
31. 1:28it a rule that they have to put up a
32. 1:30panel and ask because they might not
33. 1:33follow that rule they call our location
34. 1:35services and we put up the panel saying
35. 1:38this app wants to use your location data
36. 1:40is that okay with you every time they
37. 1:44want to use
38. 1:45it
39. 1:47and we do a lot of things like that to
40. 1:52to to ensure that people understand what
41. 1:56these apps are doing that's one of the
42. 1:58reasons we have the curated app store we
43. 2:01have rejected a lot of apps that want to
44. 2:04take a lot of your personal data and
45. 2:06suck it up into the
46. 2:08cloud a lot
47. 2:13so we're really old a lot of people in
48. 2:16the valley think we're really
49. 2:17old-fashioned about this uh and maybe we
50. 2:20are but we worry about stuff like this
51. 2:23but aren't you also going to be moving
52. 2:25more into cloud-based things are we
53. 2:28going to be moving more into cloud-based
54. 2:30sure but but and doesn't that
55. 2:33inevitably privacy means people know
56. 2:38what they're signing up for in plain
57. 2:41English and
58. 2:43repeatedly that's what it means I I have
59. 2:45I'm an optimist I believe people are
60. 2:47smart and some people want to share more
61. 2:50data than other people do ask them ask
62. 2:53them every time make them tell you to
63. 2:56stop asking them if they get tired of
64. 2:58you're asking them let them know
65. 3:01precisely what you're going to do with
66. 3:03their
67. 3:04data okay that's that's what we think
68. 3:08thank you okay why don't we open up the
69. 3:10um we we have a little we're running a
70. 3:13little late but we certainly have time
71. 3:14for some questions uh I think actually
72. 3:16you got there first if I'm so