Step-by-Step guide to PRICE your products! — Transcript
Full transcript
- 0:00When it comes to deciding the pricing
- 0:01for your product or service, I think
- 0:02there are three things that you got to
- 0:03keep in mind. Number one, you got to
- 0:05keep in mind that your pricing has to be
- 0:06competitive. You can't price your
- 0:08product in a manner where when a
- 0:09customer compares it, they should feel
- 0:10you're way off range or you're too low.
- 0:13That doesn't work. Your price has to be
- 0:14competitive for the customer to be
- 0:16interested. Secondly, your pricing has
- 0:18to give you profitability. If it's not
- 0:20going to make you money, there's no
- 0:21point selling that product or service.
- 0:23And the third thing is that your pricing
- 0:24has to be in alignment with your brand
- 0:26value and your track record. The more
- 0:28you grow, the more impact you create
- 0:31with your product or service, the more
- 0:32you expand your reach, the more your
- 0:34bargaining power increases in charging a
- 0:37premium.
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This page contains the full transcript of Step-by-Step guide to PRICE your products! by Rajiv Talreja, generated from the public captions YouTube serves with the video. The transcript has 155 words across 23 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
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