Steal Like a Video Editor (Never Run Out of Ideas) — Transcript

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1. 0:00You're editing your video, but then
2. 0:01boom, a creative block. Well, today I'm
3. 0:03showing you three steps on how to come
4. 0:05up with ideas for your edit. And I don't
5. 0:06think the problem is that you're not
6. 0:08creative enough. You're just not
7. 0:09stealing well. Because good artists
8. 0:11copy, great artists steal. We'll get
9. 0:12back to that later. Let's start out with
10. 0:14step one, which is passive ideas. Maybe
11. 0:16you're like most and you just wake up in
12. 0:17the morning and you scroll through your
13. 0:19reels and it's just Well, it
14. 0:21is really in, out. Because if
15. 0:23you're scrolling through brain rot the
16. 0:25whole morning, then when you're going to
17. 0:26edit during the day, you're probably not
18. 0:28going to come up with a crazy good
19. 0:30creative idea. So, to get creative
20. 0:31ideas, you need to fix what you're
21. 0:33consuming first. Now, you might think,
22. 0:34"Tom, this is so boring. I need
23. 0:36something right now." Well, I will go
24. 0:38into active ideas later, but this is
25. 0:40really important first. And there's
26. 0:42actually a fix that will only take you 5
27. 0:44minutes and I will show you. You see, I
28. 0:45get a lot of my inspiration from
29. 0:47Instagram. And what you can do is just
30. 0:48create a burner account. This is
31. 0:50basically just a new account, so you log
32. 0:52out of your current account. You create
33. 0:53a new account from scratch. Now, once
34. 0:55you've created your account, you're just
35. 0:57going to go to search and for example,
36. 0:58search for cinematic edit. You'll find
37. 1:01all of these cool reels and what you're
38. 1:02going to do is you're just going to
39. 1:03watch a few of them, interact with them,
40. 1:05like them. And when you do this on a new
41. 1:07account, you will just see this content.
42. 1:10And you can do the same if you're into
43. 1:12SAS edits. You can, of course, just
44. 1:13search for SAS edits. And again, just
45. 1:15clicking on a few of them, interacting
46. 1:17with them. And that will make the
47. 1:19algorithm work for you and just show you
48. 1:21cool work. But what if your scrolling
49. 1:23and you still see brain rot? Well, let's
50. 1:24say you are on this burner account and
51. 1:26you find a reel that you don't really
52. 1:27like. You just go to the button under
53. 1:29the sent and you hit not interested. And
54. 1:31you can say doesn't match my interests
55. 1:33and hit submit. And you can do the same
56. 1:35thing for content that you do like, hit
57. 1:37on that same button and then hit
58. 1:38interested. And this is something really
59. 1:40concrete, but you can also watch cool
60. 1:42movies, watch movie posters, listen to
61. 1:44inspirational music. A lot of these
62. 1:46things I just mentioned, you don't think
63. 1:48of straight away, but it really helps
64. 1:50with your creativity. But that Instagram
65. 1:51method works so well for me. I just use
66. 1:53that in the morning so that later on
67. 1:55when I'm editing, I can still come up
68. 1:57with these ideas that are in my head
69. 1:59because I can shoot them earlier. This
70. 2:01of course doesn't help you if you have a
71. 2:02deadline right now and you need ideas
72. 2:04now. Well, for that I have another
73. 2:06technique and I'm going to explain that
74. 2:07in step two, active ideas. Now, for the
75. 2:09active ideas we can go to Pinterest, we
76. 2:11can go to Dribbble or we can also go to
77. 2:13Save with double E. Now, you might know
78. 2:15these websites already but a lot of
79. 2:17people still mess it up. They use the
80. 2:18wrong keywords because you need to
81. 2:20search for elements. So, for example, if
82. 2:22we want to make a UI animation, instead
83. 2:24of searching for UI animation, we search
84. 2:26for card because we need a card. And as
85. 2:28you can see, there are some really cool
86. 2:30designs here. I mean, this is
87. 2:31specifically a credit card and if you
88. 2:33click on it, of course the algorithm
89. 2:34works really well. We see some examples
90. 2:36that look amazing. Look at this stuff
91. 2:39and also look at this. Now, I actually
92. 2:41used this one for inspiration before.
93. 2:42The example is now on the screen. You
94. 2:44can see I stole the design but I didn't
95. 2:45copy it. I didn't use it for a degree
96. 2:48counter and there's a big mistake a lot
97. 2:50of people make when they steal a design
98. 2:51which I will go a bit into depth later.
99. 2:53Now, Dribbble of course works in the
100. 2:55same way. We can search for a card UI
101. 2:58but we can also search for kinetic
102. 3:00typography. As you can see, we have this
103. 3:01really cool design where the words are
104. 3:03on the side but maybe we can use that or
105. 3:05this as well how this is laid out. This
106. 3:07looks really, really cool as well. And
107. 3:09what I always try to do is not look at
108. 3:11motion too much because it's really easy
109. 3:13to fall for the trap of literally
110. 3:15copying it. So, ideally I just like to
111. 3:18look at statics meaning there's no
112. 3:20motion in it. And then lastly, we can
113. 3:21also check Savee where we can just look
114. 3:23for UI. There's a lot of cool stuff on
115. 3:26here as well for card UI. Look how
116. 3:28beautiful this looks. Now, as you can
117. 3:30see, this is for a home monitoring and I
118. 3:32think this is a perfect example that we
119. 3:34can use for that word focus. We can just
120. 3:36save this, same with the artwork that we
121. 3:38had before and just put it all in one
122. 3:40folder. It can be messy, it doesn't
123. 3:42matter. And now that we saved our
124. 3:43inspiration, I'm going to go to step
125. 3:45three which is putting it all together.
126. 3:46But before I do that, I want to tell you
127. 3:48a quick story. You see that quote at the
128. 3:49beginning, "Good artists copy, great
129. 3:51artists steal" is by Pablo Picasso. He
130. 3:53was an artist and he made some amazing
131. 3:55artwork, but he was inspired by Paul
132. 3:57Cézanne. And Paul Cézanne made artwork
133. 3:59that included the Cubism style. And this
134. 4:02was before the Cubism style was even a
135. 4:04thing. But as you can see, Pablo Picasso
136. 4:05used those elements in his artwork. Not
137. 4:08only that, there was another artist
138. 4:09called Georges Braque who was also using
139. 4:12the same style in his artwork. And you
140. 4:13can see the similarities if you look at
141. 4:15the artwork like this or if you look at
142. 4:17the artwork like this. They're not
143. 4:18copies from each other, but instead
144. 4:20they're inspired by each other. And
145. 4:21they're a mix of different styles into
146. 4:23this artwork. And that's the same thing
147. 4:25with inspiration and it's also exactly
148. 4:27what we're going to do now. I'm now here
149. 4:28in After Effects and I have these two
150. 4:29images imported. Now, let's say my
151. 4:31client is a home monitoring software. It
152. 4:34would be too easy to literally just copy
153. 4:36this and that's not great. Like don't
154. 4:38ever do that. But what we can do is turn
155. 4:40this into a focus meter where this
156. 4:43doesn't say home monitoring, but it says
157. 4:45focus. And we can see the distractions
158. 4:47that basically are influencing the
159. 4:49focus. And instead of using this exact
160. 4:51same style, let's use this style. So, I
161. 4:54cooked up a quick card that is somewhat
162. 4:56resembling the style of the inspiration
163. 4:59that we had here, but in the same shape
164. 5:01of the other inspiration that we had.
165. 5:03And if you're interested, it's an
166. 5:05adjustment layer with a deep glow and a
167. 5:06noise, rounded rectangle with a stroke
168. 5:09and a drop shadow that's being used as a
169. 5:11matte by this pre-comp. And this
170. 5:13pre-comp contains a cool gradient which
171. 5:15I just created by adding some shapes
172. 5:18together with different colors with a
173. 5:20Gaussian blur. And then lastly, a
174. 5:21duplicate of that rounded shape that we
175. 5:23used as a matte, but this time it's just
176. 5:26a stroke with a glow on it, without it
177. 5:29and with it. Now, let's make the
178. 5:30elements and let's look at our
179. 5:31inspiration. And here's what a lot of
180. 5:33people do wrong, they steal it in the
181. 5:34wrong way. What I see so many times is
182. 5:37people go to the text tool and they type
183. 5:39here, for example, home monitoring. They
184. 5:41use the wrong font in the wrong weight,
185. 5:44way too big and then call it a day. And
186. 5:46then they said, "Hey, I looked at this
187. 5:47inspiration and I wanted to make it look
188. 5:49a bit different." Yeah, you did make it
189. 5:51look different. You made it look
190. 5:53>> [laughter]
191. 5:53>> And this was me when I started out as
192. 5:55well. But there's a reason why this
193. 5:56looks so good. This font is nice and
194. 5:58modern and thin and then the subtitle is
195. 6:00a bit darker. You see this time and time
196. 6:02again with a lot of designs that you
197. 6:04see. This font size is nice and small.
198. 6:06It's not taking over the whole space and
199. 6:08there's a reason for that. So let's see
200. 6:09if we can get that the same way without
201. 6:11looking at that design. Just going to go
202. 6:12for a simple modern font, San Francisco
203. 6:14Pro. But you can also go for Montserrat,
204. 6:16Lato, Touche. And let's make it regular
205. 6:18or maybe even light. Make the font size
206. 6:20nice and small. And now let's change
207. 6:22this word to focus. Change the fill so
208. 6:24it's a bit less light and this already
209. 6:26looks so much better, right? And then we
210. 6:28can do a subtitle, my focus throughout
211. 6:31the day. Let's make that a bit smaller
212. 6:33and also a bit darker. Now let me add
213. 6:34the other elements. Now I added a few
214. 6:36more elements, so five edits then two
215. 6:38reels with the progress bar. Now of
216. 6:39course this is really specific with a UI
217. 6:42design and a UI animation. However, this
218. 6:44applies the same with a storytelling
219. 6:46edit. You take a transition from that
220. 6:48person, you take some colors from that
221. 6:50person, you add the grain, you add the
222. 6:52border, you find that specific song in a
223. 6:54cinematic edit and you put it all
224. 6:56together. Now if you want to learn even
225. 6:57more about this then join the Fullstack
226. 6:59Editor Club. Cuz in here with every deep
227. 7:01dive I go through the ideation process
228. 7:03and show you exactly how I come up with
229. 7:05my ideas. There's also a get a client
230. 7:07guarantee. Check the link in the
231. 7:08description. Of course, don't forget to
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234. 7:13Thanks for all the support and I'll see
235. 7:14you in the next one. Bye.