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Start a Remote Cleaning Business From $0 (Step by Step Guide) — Transcript

by Johnny & Sergio · 19,148 words · 2,689 segments · language en · Watch on YouTube

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0:00In this video, we're going to give you
0:01the updated 2026 full course completely
0:04for free on how to start and grow a
0:06remote cleaning business from scratch to
0:09as big as you want to take it. We're not
0:10going to hold back in this video. It's
0:12going to be a super long one. I think
0:14it's going to be the longest video we've
0:15ever created on the topic. And if you're
0:17searching for how to start a remote
0:19cleaning business, look no further
0:20because this is going to be the best
0:22video on this topic. That is our
0:24guarantee to you. And why are we
0:25qualified to teach you? Because not only
0:27have Sergio and myself built a remote
0:29cleaning business to millions of dollars
0:31in sales, we've done it twice by helping
0:33my mom retire from her job of driving
0:35Uber to building a business that
0:36generates $40,000 a month and has now
0:39crossed the million dollars of total
0:41sales generated. Um, but she cash flows
0:43now 15 to 18 grand from that business
0:44per month. And on top of this, we've
0:46coached over 3,000 people all across the
0:49US and Canada on how to build this exact
0:50business. And we've created seven
0:52millionaires through their remote
0:53cleaning business, which is absolutely
0:55bonkers. Nobody can tout the results
0:57that we have. That being said, let's get
0:59into it.
0:59>> First of all, I have to know where
1:00you're going to do it and what are you
1:02going to call the business. All right. I
1:04tell 99% of the people just start here.
1:07Let's write this down. Location. 99% of
1:09the people I'm telling them just do it
1:11where you live. Like this business model
1:13works in pretty much anywhere in the US.
1:16Um as long as there's what 50,000
1:18people. So location. I think the biggest
1:20things I'm looking for is um like one
1:22one litmus test is always going to be
1:24franchises like do franchises exist in
1:27that area because you got to think right
1:28from first principles why do franchises
1:30exist in my market? Franchises exist
1:33because you got to think who is as a
1:35franchiseor who is going to be selling a
1:37cleaning franchise to a potential
1:38franchisee. They've got to make sure the
1:40market's right in the first place for
1:41one because they're charging hundreds of
1:42thousands of dollars to get this
1:43started. Um, but two, they're also going
1:45to have to be able to charge high enough
1:47prices for everybody to make money,
1:48which includes the royalties to the
1:50franchiseor.
1:51>> And so, if a franchise is doing it, so
1:53can you. Except obviously the benefit to
1:55you doing this is you don't have to pay
1:56any of the royalties and get started for
1:57a fraction of the cost.
1:59>> So, uh, franchises um number of reviews
2:02um on the the businesses you're looking
2:04at. It sounds counterintuitive, but
2:06think about cleaning like pizza shops in
2:09New York City. Like people come into a
2:11market and think, "Oh my god, there's,
2:13you know, hundred cleaning business in
2:14my area. How how will I ever stand out?"
2:16Well, same concept in New York. Like, do
2:18you think that the Italian that's moving
2:20over to start his pizza shop is going to
2:22be worried about the thousands of other
2:24pizza shops in New York City? Not
2:26really, because even if you had a
2:28thousand customers day one, you could
2:30probably couldn't make enough pizzas
2:31because you just don't have that
2:32infrastructure yet, right?
2:33>> Same concept here. It's not a uh demand
2:36constrained business, it's a supply
2:37constrained business. So getting the
2:38leads is actually the easy part. And you
2:40can build a million dollar to even
2:43multi-million dollar cleaning business
2:44off of the overflow of leads that all
2:47the biggest companies are getting in in
2:48these major markets. True.
2:50>> And so competition when when you see
2:52lots of competition, that's actually a
2:53good sign because the benefit to this
2:56model is that you hire independent
2:58contractors, not W2s. So you save a ton
3:00of time on things like uh buying their
3:02equipment, spending a bunch of time
3:04training and ramping someone up so you
3:05can hire and staff way faster to meet
3:07that demand as opposed to most your
3:09competition in your cities using W2
3:11employees.
3:11>> Mhm. Mhm. And when I'm saying around
3:14like 50k population, um I'm talking
3:17about how, okay, say you have like this
3:20small city that has maybe like call it
3:2230k, but you still usually in those
3:25types of areas, more rural areas in the
3:27middle of the country, you're going to
3:28have like this city right here, this one
3:30right here, and like you kind of have
3:32this collection. And that's that's more
3:34so what I'm talking about when I say 50k
3:36>> broader metro. Yeah, exact metro. Yeah.
3:39Not your exact city. And like I think
3:40the biggest like mindset shift that you
3:43have to make with this business or just
3:44any like local business is okay an
3:46average clean around $300 $350 per
3:50clean. And so you really only need 33
3:54customers paying you per month to hit
3:5610K a month. And so when you're looking
3:58at, you know, a population like this
4:0050K, like it's totally doable. And we've
4:03we've had plenty of students in the
4:04program that are in these types of areas
4:06that still crush it and still do 10 20
4:0830k a month. You know what I mean? So
4:10that's why like I'm not like a huge fan
4:12of like let me think of the biggest city
4:14I can think of even if I don't live
4:15there and like go do it in Miami or go
4:18do it in LA. It's like no just do where
4:20you live because you probably know
4:21people in this area. You have
4:23connections. you have some type of
4:24network and then you can lean on like
4:26more of a local business feel as opposed
4:28to like some distant owner and it's like
4:30just in this big city where you can
4:32easily get lost in the noise of there
4:34just being a lot going on. So
4:36>> yeah, a lot of people over complicate
4:37this and overthink this. Like usually
4:38unless you live in some like ghost town
4:40in rural Texas, you can probably start
4:43in your area. Now I know we call it a
4:44remote cleaning business and yes, you
4:46can start really in any market, but like
4:48again I can't emphasize enough like if
4:50you can just start in your local area.
4:51Don't overthink this too much. just
4:53because to Sergio's point, you know,
4:55you're going to have to test clean your
4:56cleaners. That's part of the vetting
4:57process. We're going to get to that. Um,
4:58and so it helps have friends or family
5:01to lean on even when you're starting out
5:03with marketing by texting them saying,
5:04"Hey, you know, do you know anybody that
5:06could be uh do you know anybody that
5:07needs cleaning services?" That will get
5:08you the first couple clients usually.
5:10Okay. So, name. Once you have the
5:12location, it's time to name your
5:14business. This is another one that I
5:16think a lot of people overthink. Some
5:17people will spend weeks on this and the
5:20reality is it's a lot simpler than
5:22anything you think. I don't look for
5:24services and think, do I like this name?
5:26I'm more so looking at does this person
5:28have a good reputation. So that's what
5:30most people are basing their decision on
5:32on whether they're going to work with
5:33you. And so for us, like we liked um
5:36Orange Window Cleaning for our first
5:38business because SEO, like if you can
5:41have the city you live in somewhere in
5:43the name, it's just going to feel close
5:45to home for the person. Like, oh, these
5:46people are like the go-to cleaners for
5:48the city of Orange. And then the other
5:51business for for Johnny's mom, Mary and
5:53a Mop. Her name was Mary. Mary and a Mop
5:55had like a cool little like catchy feel
5:58to it and just short and sweet, you
6:00know? So, we didn't put too much thought
6:02into either of these names and these
6:04businesses were successful. And then one
6:06of the most some if you look at some of
6:08the biggest cleaning companies in the
6:10United States, like the cleaning
6:12authority is one of them. Like two maids
6:14in a mop. Another one like very simple.
6:16There's no like science or magic sauce
6:20to like creating a name that's going to
6:21be a million-dollar company. It really
6:23does come down to like reputation. So,
6:25all that to say, keep it simple, keep it
6:27short, like don't make it six words
6:29long. And um I really like when someone
6:32has a story also behind the name because
6:36then that allows you to like tell that
6:38story to customers and it's another way
6:39to like build rapport and have them buy
6:41into like your brand, your vision and
6:43all that. Like one example, there was
6:45someone in our in our program, I'm
6:47forgetting the name, but like it
6:49essentially paid homage to one of their
6:51sons that they had lost. And it's like
6:53pretty deep and it's like pretty pretty
6:55serious, but like um it was like a very
6:57strong reason for them wanting to start
6:59this business. And when they tell you
7:01that story, it's like, oh, like it's
7:04more than just a cleaning business for
7:05you. Like this is like you like your
7:07whole life. You know what I mean? So, I
7:09really like that. And just like if you
7:11have a cool story behind the name, I
7:12think that gives you bonus points. But
7:14yeah, keep it simple and don't overthink
7:16it.
7:16>> Yeah. Yeah. Again, another point of like
7:19don't overthink how you win in home
7:21service and remote cleaning specifically
7:23is by building reputation. So, you could
7:24quite literally name your business
7:27anything you want as long as it has like
7:28cleaning and the service that you
7:30provide in it. Um, so people don't get
7:31confused. I wouldn't go with something
7:33like home services or services or
7:35solutions like no just like put cleaning
7:38or maid service or something like that
7:39so they know what it is. But outside of
7:41that, um, as you build your reputation
7:43over time, that's how you're going to
7:45rank. But it is helpful to, to Sergio's
7:47point, like think with the end in mind.
7:49Like we lived in Orange County, so it
7:51made sense to call our business Orange
7:52Window Clean, right? And that definitely
7:54helped with SEO. Like if you Google
7:55window cleaning Orange County, we still
7:56show up number one. And a large part of
7:58that is just the name. Um, so that's
8:00pretty much all I got on on naming.
8:02>> Mhm. Yeah, dude. When we uh we came up
8:04with that name, we didn't know anything
8:06about like SEO like technically,
8:08>> but people look up window cleaning in
8:10orange and we just come up.
8:12>> Yeah.
8:12>> And and we get a lot of reviews, too.
8:14>> We just thought about it through first
8:15principles. Like you're like, "Hey, if
8:16somebody's googling orange window
8:17cleaning, like who's most likely going
8:19to be to pop up? It's going to be us."
8:20And
8:21>> it ended up being true.
8:22>> So, okay. Now, you've picked where
8:23you're going to do it. You got the name.
8:25You got to kind of put pen of paper
8:27here. And you got to have like an LLC.
8:29The reason you have an LLC is you want
8:31to separate the liability from you
8:33personally and the business. And then
8:35you also need the LLC for things like
8:37getting liability insurance and like
8:39getting on some of these ad platforms.
8:40And so, well, the biggest thing with
8:41LLC, too, is like you need the EIN
8:43attached to the LLC to open a business
8:44bank account. So, let's just do like a
8:46whole checklist around LLC. I'll let you
8:48do the writing.
8:48>> Go ahead. You got it. You got it.
8:50>> Okay. LLC checklist. What do you need?
8:51>> Okay. So, you're going to need What do
8:54you need?
8:54>> You probably need a registered agent if
8:56you don't want to file with your state.
8:57So, I like using NWA, which is just
9:01Northwest registered. I'll do it right.
9:04So, first you're going to need someone
9:05to probably file it for you if you don't
9:07want to deal with the process of filing
9:08with the state. So, that's going to be
9:09Northwest Registered agent. That's our
9:11preferred um person that or preferred
9:13company that can go and get that filed
9:14for you. It's $39 right here. What? $39
9:18plus state. I'm trying to write fast
9:20here. Plus your state filing fee. So,
9:22we're in California. So, if that would
9:24be if we were starting a new LLC, we'd
9:26pay $39 plus $800. I think Georgia is
9:28$300. Texas is $100 or something like
9:30that. So, you take $39 plus your state
9:32filing fee, that's going to be your cost
9:33to file the LLC. So, depending on the
9:34state that you start in, it could be uh
9:36super inexpensive. Or if you're
9:37somewhere like California, you're going
9:39to pay an arm and a leg. Um, but first,
9:41you can use that to file your LLC. Once
9:43you have your LLC, then what?
9:44>> Once you have your LLC, talking about
9:46penny, pen, and paper,
9:47>> you can take that EIN, right? You're
9:49going to get an EIN. So, EIN is just
9:51your tax then. So, this is just your tax
9:54identification number. Like, you can't
9:55even see that. That's ridiculous. Tax
9:57identification number. And um this is
10:00going to allow you to open up a business
10:01bank account, right? And as you um start
10:03to make money and file taxes, you're
10:05going to be filling this number out a
10:06lot on different W9 forms of that sort.
10:09But say biz bank account. And I like
10:12using uh what do you like? What business
10:14bank accounts you recommend? I mean, the
10:16easy one that we recommend is Novo cuz
10:18it's an online one and it's pretty
10:19simple to get on it. It works well. Um,
10:22you could also just use like a local
10:23bank if you have a relationship with
10:25them. So, yeah.
10:26>> Yeah. Local bank or who you bank with
10:28currently.
10:29>> That's what we did. Like we just went
10:30like I he banks with Chase. I bank with
10:32Bank of America personally and we just
10:34went to the nearest Bank of America
10:36branch where I already had knew a couple
10:37of the tellers and it was actually
10:39pretty nice to have them in our corner
10:40because as we were growing and scaling,
10:42we were taking all the before we
10:44switched to contractors, we had to um
10:46buy all the equipment and everything
10:47ourselves through the bank account. So
10:49there's times where we were drawn
10:50negatives when we were getting started
10:51and our bankers would help us like
10:53reverse the late fees like that. So yeah
10:55um that was you know a decade ago but
10:57local bank um before like oh I don't
11:00like Bank of America Chase whatever like
11:01I'm really happy with Banking Bank of
11:02America so um I should recommend it but
11:04you can use either of those two um once
11:06you're done with the business bank
11:07account um you can start taking payment
11:09um and you can start signing up for
11:11software. Am I missing anything on LLC
11:14checklist? Okay so you've got the
11:15checklist on your LLC why you need it?
11:16Um let's move on to what's next. All
11:18right. So, now now you got the LLC. We
11:20have people just set up the the
11:22foundation. So, you want to have your
11:24softwares in place. Now, if you really
11:27wanted to, could you run this whole
11:29business on a piece of paper or a Google
11:32sheet? Yeah, we did that for a couple
11:34couple months when we first started, but
11:35that was out of ignorance, not out of
11:37like this is the right thing to do. So,
11:40uh first you want to have a booking
11:41software.
11:42>> Well, this that's not an option. Don't
11:43do not run this business on Google
11:44sheet. Like, just sign up for these.
11:46>> Yeah, that's Yeah, that's more what I'm
11:47trying to say. It's super low cost. It's
11:49worth it.
11:49>> Yeah. Yeah. So, a couple options that we
11:51we like recommend.
11:52>> We know we like, we trust.
11:54>> So, Booking Koala, that's one of them.
11:56Allison, that's another one. Schedule
11:59Drop. The reason we like these is
12:01because they're cleaning specific, meant
12:03for cleaning businesses. And, um, all of
12:06them actually had remote cleaning
12:07businesses in mind. And so, one of the
12:09biggest um, roadblocks you can get into
12:12if you're using other softwares is they
12:14charge per user. With this remote
12:16cleaning model, you're going to be
12:17needing like, I don't know, like a small
12:19company can still have like 10 cleaners
12:21because you have some on the bench and
12:23XYZ. And so a traditional software like
12:26House Call Pro or Job or these bigger
12:28companies, they're going to charge you
12:29per user and you're going to be paying
12:31like $500, $700 per month for software.
12:35Whereas these are like taking that into
12:38account when they're pricing you this
12:39way. So those are some booking software
12:41options. And then you're also going to
12:43need some type of phone system because
12:46you want to separate your personal line
12:48from your business line. It's like very
12:50simple concept, but like you want you
12:52want to know if someone's calling you,
12:54you got to answer it like, "Hey, this is
12:56Sergio with ABC Cleaning. How can I help
12:58you?" So, there's that. And then also,
13:00as we think about scaling, if you hire a
13:02VA in the Philippines, like you can't
13:04give them your personal line, like they
13:06can't answer the phone from there. And
13:07so, or you can't add a line to your
13:09Verizon. So for this couple options, one
13:13is Quo. I believe it's $19 a month,
13:16something like that.
13:17>> Super low cost. Yeah,
13:18>> $19 a month. Another option you could
13:20actually use Clean Works, which is more
13:23than just a phone system, though. That
13:25that leads me to my next step, which is
13:27like CRM. So a CRM, these softwares kind
13:31of have a little bit of CRM
13:32functionality, but a true CRM is meant
13:34to make sure you can convert all the
13:36leads or as many leads as possible to
13:38customers. and then also nurture your
13:40existing customers to turn them into
13:42like recurring customers. And so Clean
13:44Works does all those things and it has a
13:46phone system built into it too. And so
13:48that starting out is $97 per month. And
13:52so that's pretty much going to be your
13:54software stack. You just pick one from
13:56here and then you could have either one
13:59of these. Either one.
14:00>> Yeah. So the booking software to it's
14:02important to discern like booking
14:03software is going to be there. You're
14:04going to onboard your cleaners. You're
14:05going to be able to take payment. um you
14:07can dispatch the job to the cleaner,
14:09send the auto reminder text to your
14:10clients, that kind of thing, right?
14:12>> Taking it a step further, um Clean,
14:14what's cool about Clean Works,
14:16obviously, you know, this is our stuff,
14:18but like we we we built Clean Works, but
14:20we built it with, you know, all the data
14:22across 3,000 companies and it includes
14:24the CRM and the phone system. I don't
14:26want to pitch anything on here, but you
14:28know, it's important to think with the
14:30end in mind where you're going to get a
14:32bunch of leads and all these leads are
14:33going to kind of fall into different
14:34buckets. One bucket might be, hey, they
14:36call you and they say, uh, you know
14:38what? I'm going to shop around. I'm not
14:40going to book right now. Doesn't mean we
14:41stop marketing to that person, right?
14:43Because they can become a customer a
14:44month, two months, 5 months, a year
14:46later. Um, they could uh become a
14:49customer but not book a recurring clean.
14:50They could become a customer, not book a
14:52recurring clean, not leave your review
14:54or not send you a referral. Those are
14:55all things we want to get. And and
14:57they're going to be different leads at
14:59different stages in the customer
15:00journey. And we want to make sure we're
15:01always marketing to those leads so that
15:03as we're spending money on ads or we're
15:05getting even if we're getting leads for
15:06free, we're getting everything we need
15:08basically all the juice out of the leads
15:09that we possibly can. And that looks
15:11like booking customers to recurring,
15:13continuing to text and email and market
15:15to customers who got quotes from you but
15:17didn't book or even just if you got a
15:19name, email, phone number and they
15:21filled out a form but they never got on
15:22the phone with you doesn't mean that we
15:24don't market to them and Clean Works
15:25handles all of that via automations. So,
15:28in terms of software, that's pretty much
15:30all you need, which is like very, very
15:32cheap compared to like other businesses.
15:34In terms of like overhead, um, the other
15:36the last thing you're going to need in
15:38terms of foundation and overhead is
15:40going to be general liability insurance.
15:42I would put like miss cost,
15:45miscellaneous costs, because there's a
15:47couple
15:47>> miscellaneous foundation. So, you've got
15:50your software cost. You also need
15:52general liability insurance. This is
15:54going to be about $40 to sometimes as
15:55high as $80 a month. I would shop
15:57around. Um, we recommend
15:59>> there's thimble there's next.
16:00>> There's your local insurance provider.
16:02Okay. So, you have your general
16:03liability. This is going to be there so
16:05that in the case that you send a cleaner
16:06out and when you're sending cleaners
16:08out, they're going to have their own
16:08insurance. But for whatever reason, this
16:10happens less than a percent of a percent
16:12of the time. But in the case that maybe
16:14your cleaner steals something or they
16:16break something, um, you want to be
16:19double covered on top of that in case
16:20your provider gives you a hard time
16:22about using their insurance or whatever
16:23it is. This is basically just a CIA.
16:25cover your ass policy that you should
16:28never use. But again, keyword should
16:30doesn't mean it's not possible. Um, on
16:32top of this, you're going to want to
16:33budget aside. I would call it 100 to 150
16:35bucks for test clean. We're going to go
16:37deeper into the test clean process later
16:38when we talk about recruiting. But test
16:40clans are just there as a vetting
16:42procedure to make sure that your
16:43cleaners are going to do a good job,
16:45going to show up on time, and most
16:46importantly, because they're
16:47contractors, not seal your customers.
16:49Um, and then, uh, any ad spend. Um, if
16:52you want to go fast, optional, but I
16:54recommend if you can budget 100 to 200
16:55bucks to start out in ad spend, um,
16:57that's going to help you go just a
16:59little bit fast. And we'll show you
17:00where to spend that money and get into
17:01market.
17:01>> Okay. So, some quick math here.
17:03>> Oh, and then we have uh also like a a do
17:06a business domain. It's going to be like
17:078 to 10 bucks. So, if you if you have
17:10orange cleaning as an example, you're
17:11going to want to go buy that domain so
17:13you can host it on your website. Um,
17:14you're also going to need a website,
17:16right?
17:16>> I'll just put them together here. You
17:17can you can build the website yourself.
17:19Um if you want to pay someone to do it,
17:21we can build you a really cool website
17:22for 97 bucks. Put that on there.
17:24>> And then this dollar $8 a year for the
17:26domain. 8 to10. Don't go dropping, you
17:28know, $1,000 on some premium domain.
17:30It's not worth it. If you have to get
17:31the co instead of.com, that's fine, too.
17:34Um but yeah,
17:34>> let's do some quick
17:35>> You can you can also build your website
17:37through uh Booking Koala if you'd like.
17:39Um we build really cool SEO optimized
17:41websites that look really beautiful for
17:4297 bucks a month, but I'm not pitching
17:44you by any means. like that's just
17:46something we do for our internal clients
17:47and um they're pretty cool looking
17:49websites and if you want it to be free
17:50obviously like I said you can build it
17:51yourself. The website is not something I
17:53would put a ton of time into at the
17:55beginning just because a website serves
17:56two purposes. One, does it get you
17:58clients? And two, does it convert those
18:00clients into paying customers. When
18:01you're just starting out, you're not
18:02going to have eyeballs on your website.
18:04Um but as you get into running ads and
18:06you start um ranking on the first page
18:07of Google and building a reputation, the
18:09website does become more and more
18:11important. So, basically, if we uh sum
18:14up all these costs, you're looking at
18:16around $300 per month on the lower end
18:19all the way up to $600 if you want to
18:22throw in some uh some ad spend, some
18:25budget for the test cleans. So, that's
18:27pretty much like the monthly cost you
18:28can expect when you start this business.
18:30So, you want to at least I I would say
18:32like on the to be safe like a,000 to
18:34$2,000 like in the bank when you start
18:37this business and more than enough money
18:39to do that.
18:40>> Yeah. That gives you enough for like
18:41margin of error if things go wrong. Like
18:42>> Exactly.
18:43>> You get to pay your cleaner a little bit
18:44extra for screwing up or something
18:45like,000 bucks, you're pretty much good
18:47to go.
18:47>> Exactly. Yep. Okay, cool. So, that
18:50pretty much covers all the foundation
18:51stuff and at this point now you can just
18:53get into hiring cleaners.
18:55>> Yeah. So, we've got the foundation laid.
18:56Next step is recruiting. Now, this is
18:58really important part. This is probably
19:00the most important part in the process
19:02because your cleaners are your product.
19:03This is who's going to be showing up
19:05doing a good job, wanting to have your
19:06customers leave you fivestar reviews,
19:08send you referrals. So one customer
19:10becomes two, three, four, five
19:11customers. And then most importantly, if
19:13you do a good job recruiting, this is
19:15how you walk into more revenue and more
19:16profit every single month by not really
19:18changing anything because like I said,
19:20cleaners are your product. So if they're
19:21show up doing a good job, you should
19:23have about one in every three customers.
19:25One, two, say, "Hey, Sergio, why don't
19:27you get me on the calendar for every
19:28week, every other week, or every month?"
19:30I can't overemphasize enough how
19:32important this part of the process is.
19:33Um, and and also too, this is how you
19:35never do any cleaning yourself. This is
19:37the whole beauty of the remote cleaning
19:38model. The cleaners that you're hiring
19:40are independent contractors or $1099.
19:43You're not hiring W2 employees, meaning
19:45you're not spending any time having to
19:47train them, ramp them up. You don't have
19:49to pay for their gas. You don't have to
19:50pay for their vehicles. You don't have
19:51to pay for their equipment, which is
19:53great. And it helps your pockets because
19:55you don't have to um buy these expensive
19:57vacuums and when they break something or
19:59they lose something, which I guarantee
20:00you if you were hiring W2s, they will uh
20:03you don't have to worry about that
20:04because 1099s come with all of the
20:07equipment necessary to complete jobs.
20:09Not only that, but they pay for their
20:10own gas. They have their own vehicles,
20:12and you save even more money on things
20:14like payroll tax, workers comp. Yeah,
20:16that's it. Um that being said, what is
20:18our recruiting process? because we've
20:19used we've used this exact process to
20:21hire tens of thousands of cleaners. So,
20:23if you just follow this, this is the key
20:25to winning in this business. When you
20:27when you when you look into getting in
20:28this business, you're not even really
20:30starting a cleaning business. You're
20:31starting a staffing and recruiting
20:32business because your job is going to
20:34become recruiting and attracting good
20:35talent. And that looks like good
20:36cleaner.
20:37>> Yeah. So, I mean, the easiest place to
20:39start is always going to be local
20:41groups. So, there's going to be like
20:42Facebook groups or Next Door. So, these
20:46groups by by nature are going to be a
20:47lot of recommendations and referral
20:49based. So, you can literally just go in
20:51the group and type in cleaner um house
20:54cleaner made keywords like that. And
20:57you're going to get all these posts that
20:59some of them are going to be recent,
21:00some of them maybe like a year ago, but
21:02someone's going to be asking, "Hey, does
21:03anyone know a good cleaner?" And then
21:05there's going to be 20 comments in that
21:07post and it's going to be like, "I know
21:09this person. Reach out to this person."
21:11And then there's going to be some
21:12cleaners in there as well saying, "Hey,
21:14use me. use me xyz and they'll like
21:16throw in their number. And so just by
21:18going in a couple of local Facebook
21:20groups. So like for example, right now
21:21we're in um Costa Mesa. So you can look
21:24up um Costa Mesa mom group, Costa Mesa
21:27neighbors. There's even like smaller
21:29pockets within Costa Mesa. Like maybe
21:30it's like specific neighborhoods, but
21:32essentially there's tons of these on
21:34Facebook.
21:35>> Yeah. Community groups, mom groups, and
21:37buyell groups are the big three that
21:39you're looking. Every area has them. So
21:41go in the search bar of those groups,
21:43look up cleaners, and from there,
21:45literally just compile a list in a
21:46Google sheet of like 50 cleaners with
21:49their email or phone number, whatever
21:51was included in the Facebook post, and
21:54you can just start reaching out to them.
21:56And the the the general script there is,
21:58hey, I saw you recommended on, you know,
22:00the the Costa Mesa mom group. Um, are
22:02you still taking on jobs? They're going
22:04to say, yeah. It's like, cool. Well, I'm
22:05actually a local cleaning company, too,
22:07and we're just like, we got too much
22:09work. we need some help. So, would you
22:11be willing to like take on a couple jobs
22:13from us? And then they uh at that point
22:15they're either interested or they're
22:17not. And then you kind of just give them
22:18the spiel on how it works. But you're
22:20also interviewing them through this
22:22process. So, you can start to get a feel
22:23of like who they are and things like
22:25that. And so, that kind of leads us into
22:27the test clean. But before we get there,
22:28that's the first way that we find
22:30cleaners. Um pros, it's free. There's
22:33plenty of cleaners to like compile a
22:35list. I'll say cons is that the frame is
22:39a little bit more you are looking for
22:41them and so you're having to sell them a
22:44little bit um as opposed to the next
22:46method I'm going to talk about which is
22:48Indeed.
22:49>> Yeah. To add on to that, you you're
22:51essentially saying, "Hey, you you're
22:53selling the cleaner to come work for
22:54your company." And just to talk about
22:57some potential roadblocks you might run
22:58into using this method. uh you might
23:01have a couple cleaners that could be
23:02great cleaners be a little sketched out
23:04because you're a new company and so if
23:06you can't answer some of their questions
23:07we see a lot of drop off at this point
23:09if we think about hiring as a funnel. We
23:11see a lot of drop off on the initial
23:12contact phase because they're like ah no
23:14like you're you know what are you
23:16scamming me this and that because like
23:18you're a brand new business. Um and it
23:20could be a tough objection to overcome
23:21especially if this is your first
23:22business or you don't have a ton of
23:23sales experience. Um which is why I like
23:26Indeed. A lot of people like this. Um,
23:28our coaches really like this, but Indeed
23:30is is one of my favorites because of
23:32Sergio's point of like, hey, you take
23:33that frame of instead of saying, hey,
23:35can you please come work for my company?
23:37Um, you're saying, "No, this is my job
23:39posting. This is what I'm paying. This
23:41is what I want. You can apply and then
23:43I'll vet you and decide if you're a good
23:45fit." So, it completely turns that frame
23:46upside down.
23:47>> Mhm. Mhm. And to your point about it
23:49being a funnel, like okay, this is
23:51Indeed. You have to know this going into
23:53it's going to look like this. Going into
23:55the system is going to be like, let's
23:57call it 100 apps application. Okay. From
24:00there, you're going to have a couple of
24:02like qualifying questions. When you set
24:04up an Indeed post, you can you can uh
24:06put in the actual job description, but
24:08then you can put these questions that
24:10they have to answer in order to like
24:13fill out the the actual application. And
24:15so some of them are going to be like, do
24:17you have reliable transportation? Can
24:19you work in the US? And then the the one
24:21of the most important ones is going to
24:23be how many years of cleaning experience
24:24do you have? And so you're looking for
24:26people that have at least one to two
24:28years of cleaning, professional cleaning
24:30experience. And so that in itself is
24:32going to weed out like maybe like 25% of
24:35these people cuz some of them are just
24:37literally just spamming applications on
24:39Indeed. Ignore those people. So from
24:42there, after the qualifying questions,
24:44maybe you have 75 potential people. From
24:48there, you're going to just quickly go
24:50through all the applications. And I like
24:52to do this. There's a feature on there.
24:54You can either you can either exit out,
24:57you can like make it a maybe, or this is
25:00awesome.
25:00>> It's exactly what it looks like, too.
25:02>> Exactly. And so I'm looking at these 75
25:04applications, and I'm just putting them
25:06in one of these buckets. Um, actually in
25:08the first first run through I'm I'm not
25:10even putting it in the like check mark.
25:12It's like either no because they don't
25:15have good experience, their resume looks
25:17like crap, like they're just like red
25:18flags. Like they're just job hopping.
25:20Whatever it is, I'm throwing it in here.
25:22And inevitably in this 75 group, there's
25:25going to be like half of them going in
25:27this for this bucket. What are those
25:28requirements you look for?
25:29>> Like for the maybe bucket?
25:30>> No, for the for like people that auto
25:32cancel because you got to think like
25:34someone's coming in here starting a
25:35cleaning business, like what do you look
25:36for? Yeah. Um,
25:38>> automatic nose.
25:39>> Well, no experience is one of them. Um,
25:41>> yeah, at least a year, right? You want
25:42you want at least a year of experience
25:44because remember like you don't want to
25:46spend time training them. So, you're
25:47looking for the experience of like
25:48cleaning houses. And yes, there is
25:50experience when when when it comes to
25:51cleaning houses because me and Sergio
25:53never actually cleaned a house. If we
25:54actually go went and serviced a job, I
25:56wouldn't even know where to begin.
25:57>> Yeah. Yeah. We'd get a one star.
25:58>> Yeah. We would get a one star review for
26:00sure. So,
26:01>> yeah. I'm looking for at least one year
26:03of experience. I'm looking for u decent
26:06resume like they actually spend some
26:08time doing this. Um speed to lead is
26:10also important. How fast like if you
26:12reach out to them, do they respond?
26:13>> Well, that's that that's like the step
26:15after this because here I'm just I'm
26:17just filtering out like the really nos.
26:20>> Do they have their own supplies and
26:21transportation?
26:22>> Exactly.
26:22>> You don't want to be like driving
26:24around. You're not a school bus driver.
26:25Okay. So, you're not going and picking
26:27people up, dropping them off at a job,
26:28then having to go pick them back up.
26:30>> Another one is location. cuz like I'm
26:32looking for cleaners in this specific
26:33area. Sometimes people will apply from
26:35other places, whatever. So these are
26:37like the hard nose. Then like out of
26:40half of these, they're going to go in
26:41this maybe bucket. So from here, I'm
26:44going to go through it one more time, a
26:45little bit more of a fine tooth comb,
26:47but then I'll take the ones that I like
26:49and I'll reach out to all of them. And
26:51so from here, this is like where I'm I'm
26:53doing like speed to lead. Like if I
26:55reach out to them, are they getting back
26:56to me like in a reasonable time? Um, and
26:58from there, I'm just setting up
27:00interviews. And Indeed has like an
27:02internal like interview um tool I guess
27:05you want to call it where you can just
27:06like set up a time everything happens
27:09within Indeed. But yeah, basically say
27:11we we get down to like 25 people that
27:14I'm now reaching out to to to interview.
27:16And then from there maybe another let's
27:20call it like 13 people I actually
27:23interview. And then from there, the
27:25actual five good cleaners that I want to
27:28hire out of the 100 applications. And so
27:32that's why it's super important to know
27:33this going into it because the first
27:35time we ever hired on Indeed, we didn't
27:37have this system and we didn't have this
27:39expectation going into it. So we got 100
27:41applications and it was like this Indeed
27:43thing is crap. Like why would anybody
27:45use this platform? But you have to know
27:48the system. You have to know how to work
27:50it and find the five good cleaners in
27:52100 applications. Yeah, it's like the
27:548020 rule except it's like the 955 rule
27:57>> cuz like most of the people that apply
27:58are going to suck. Like that's just the
27:59reality. But um it doesn't mean you
28:02can't find the the ones that are going
28:03to be absolutely great. And keep in mind
28:05throughout this whole process, if you're
28:06watching this and you're like
28:07considering even starting a cleaning
28:08business, um it's the remote way. Uh
28:11your cleaners again are your product.
28:13And so um this might seem like a crazy
28:15process to go through, but a cleaner is
28:17worth at least five grand a month to you
28:19good ones all the way up to maybe even
28:20seven or eight grand a month. And with
28:22that in mind, all you need one good
28:24cleaner to get to $5 to $8,000 a month
28:26of sales. Um, so it's worth it to run
28:29this process and not skip any steps.
28:31Can't emphasize enough. Do not skip any
28:33steps in this process.
28:34>> Yeah. Yeah. Great point.
28:36>> Okay. So, we have the five. All right.
28:37We run them through the process. We have
28:38the five. They passed their their their
28:40interview. Um, now what? Because that
28:42doesn't mean they're going to be good
28:43yet to send out. There's still extra
28:45steps. Now, what do we need to do? Real
28:47quick before we get into that piece, I
28:49just want to add one last method that we
28:51do use is referrals. It's like very easy
28:54to do. And housekeeper.com kind of
28:56>> Yeah. Yeah. I mean housekeeper.com kind
28:58of lands in this one or Yeah. I'll just
29:00say like housekeeper. Hold on. So you
29:02got housekeeper.com.
29:05You have care.com. Other platforms that
29:07are similar with like just a bunch of
29:09cleaners. But then referrals is uh is
29:11probably one of the safer ones if it's
29:13it's kind of like this strategy, but
29:16instead it's like a friend or family
29:17member that you know that uses a cleaner
29:20and they refer you to the cleaner. And
29:22so the uh the connection there is a lot
29:24more warm and it's like easier to to
29:26hire them. And so those are all the
29:28ways. Let's get into the actual process
29:30of once you identify someone as like
29:33okay I want to hire this person. what
29:35what is the flow that you have to take
29:37him through to get them from like
29:38potential cleaner to actually being on
29:41the job making money for you. So the
29:43first step interview process. So here
29:45it's going to be like a phone interview
29:46or a video call interview. But like what
29:49are we looking for here? Um there's the
29:51obvious stuff like we talked about a
29:53year of cleaning experience. Um
29:55>> own transportation.
29:56>> Own transportation. The logistical stuff
29:58like how how many hours can they work
30:00per week? Um you don't need someone
30:01full-time in the beginning. You just
30:03need them to be able to take like let's
30:05call it like five five to 10 jobs a week
30:07or whatever. So, um it's okay if they're
30:10part-time and they're doing their own
30:11cleans. But, okay, logistical. But then
30:13the on the other side, I'm looking for
30:15someone who is going to make my life
30:17easy. Someone that's not going to make
30:19excuses all the time. Someone who's
30:21going to take ownership and pride in
30:22their work. And so, you can ask
30:24questions about like, you know, what
30:26happened the last time a customer was
30:27upset? Like, how did you handle that?
30:29Also, are they going to be reliable,
30:31show up on time? Like, how do you how do
30:33you um handle like being late? Because
30:35inevitably, these things happen in
30:37cleaning. Sometimes customers are upset
30:39or you're not going to be there on time.
30:40So, it just matters on how you handle
30:42it. And so, you're just looking for a
30:44cleaner that's going to make your life
30:45easier and be able to handle handle
30:47these things professionally.
30:48>> Also, how do they present themselves,
30:50right? That's a big one. Do they just
30:51look like an absolute crackhead on on
30:53the interview? Like, you obviously
30:54customerf facing, right? Don't send that
30:56person out. Are they are they showing up
30:59at the interview do doing grocery
31:01shopping on their phone like in the
31:02meeting? Like that's obviously a red
31:04flag,
31:04>> right? I've I've been on interviews
31:06before where um the cleaner like took a
31:08hit of their pen. I don't know what kind
31:09of pen it was. Some kind of vape pen.
31:11But like still, why are you hitting that
31:12on the interview? Like that's like those
31:15are the uh read between the line things
31:17where it's like, okay, like this
31:18person's not very professional. So you
31:21just got to think. Actually, this is a
31:23good filter for you to think through
31:24when you're on the on the actual
31:25interview. Would I send this person into
31:28my grandma's home?
31:30You know, because your grandma like you
31:33want to protect your grandma like she's
31:34a sweet old lady hopefully and um yeah,
31:37like are you going to send this person
31:39into her home? Cuz like the reality is
31:40your customer is sometimes going to be
31:42that sweet old lady. So you got to think
31:45to would I trust this person? Right? So
31:46okay, that's the interview process. Um,
31:49if they pass that, then you you
31:51basically tell them, "Hey, I'll get back
31:53to you in the next, you know, 20 24 48
31:55hours. We're talking to a few people."
31:57You want to put some some scarcity in
31:59there. You know what I mean? Like, you
32:00don't want to be too desperate. But
32:02after you tell them, "Okay, cool. We
32:04actually have a job that we need to get
32:07done." And you know, it's a test clean.
32:09What is the test clean? Yes.
32:11>> They don't know it's a test clean. So,
32:13you're going to set expectations. You're
32:14going to tell them everything that needs
32:16to happen at the job. You set
32:17expectations that, hey, this is your
32:19customer, not the cleaner's customer.
32:21Like, they shouldn't be passing out
32:23their own cards and stuff. And you just
32:25make sure they can show up to the job
32:26fully prepared for what to expect. So,
32:28set expectations and you book them on
32:30that clean.
32:31>> No branded materials, right? You
32:33>> no branded materials. Um, you don't want
32:35them showing up if you're if you're
32:37Johnny and Sergio cleaning company, you
32:38don't want them showing up with Barber's
32:40Cleaning logo all over their stuff.
32:41They're going to be like customers going
32:42to be confused, make what the heck.
32:44>> And they're also promoting their own
32:45business.
32:46>> Yeah. And so since it's a test clean,
32:47it's actually going to be like a friend
32:48or family member, someone that you know,
32:50and they're like kind of like a secret
32:52shopper in a way. And so they're just
32:54there to like see, okay, does does a
32:56cleaner have good manners? Are they
32:58cleaning good? And then are they going
33:00to try to steal the customer at the end
33:01of the job? And so those are the three
33:04main things that you're testing for. Um,
33:06and this is really important with the
33:07test clean process because at the end of
33:09the test clean, you have to don't don't
33:11write this down if you're taking notes.
33:13um have your friend or family member ask
33:14them at the end of the clean this key
33:16phrase, "How can I book again?" That's
33:18it. Because they're going to say, "Hey,
33:19here's my card. Book through me. I'll do
33:21it for cheaper." Or they'll say, "Call
33:23Sergio's cleaning." And he'll get you
33:25rebooked. Call whoever you booked with
33:26and they'll get you rebooked. If they
33:27say the latter, they say, "Call the
33:29office and and book with them to get get
33:31me back on the calendar." They're
33:32probably going to be good to go if
33:33they've passed if they've gotten this
33:35far. The last step is, you know, you got
33:36to background check them. But um that's
33:38going to be the the biggest thing right
33:40there is how can I book again? Because
33:42the test clean is there to serve. Do
33:43they show up? Do they do a good job? And
33:45do they try to steal your customer?
33:46That's it. If they pass all of that
33:47stuff, they're likely going to be good
33:49to go for your job.
33:50>> Yeah. And to your point, like, do they
33:51show up? You're testing for reliability.
33:53And like you'll see some like this
33:55happens all the time. You talk to a
33:57cleaner, they seem good, you guys are
33:58vibing, put them on a test clean, and
34:00then cricket goes. They just don't show
34:02up. And for whatever reason, they like
34:05dropped off in the hiring process. And
34:07so if that does happen to you, don't
34:09take it uh personal. It's just part of
34:12the process.
34:12>> Yeah. Imagine if that was a real job,
34:14too, right? Like I'd always much rather
34:15it be a friend or a family member
34:16because they're not going to care. Um as
34:18opposed to a real customer. That's
34:19that's risking getting a bad review. And
34:21when you're starting out, you do not
34:22want a bad review. It's okay to get a
34:23bad review when you have like a hundred
34:25or 200, but when it's your first one,
34:27it's not worth the risk. So, okay, test
34:29clean them. Let's say they did a good
34:31job. Yay. Okay. Now, you're going to do
34:35uh liability insurance and background
34:38check. Actually, here's one very
34:40important tip that you have to know.
34:41After the test clean, you want to pay
34:44them money. This is essentially a way to
34:46build trust because again, like new
34:49relationship, they don't fully know you
34:50either. And so, I don't know, for some
34:53reason, you could be scamming them in
34:54their head. So, test clean, pay them the
34:57same day. Normally, we pay our cleaners
34:59once a week at the end of the week once
35:00you've done like all the jobs. But for
35:02the test clean, we just pay them the
35:04same day. Um, okay. So, liability
35:06insurance, you want them to have their
35:07own insurance. You know, for them, it's
35:09like going to be $30 to $50 a month.
35:12Now, you might get some push back on
35:13this. I usually give cleaners a little
35:15bit of a wiggle room. Like, hey, like
35:18we'll give you up to five jobs to like
35:20get it. Like, you don't have to get it
35:22today because again, most of these
35:24cleaners aren't going to have liability
35:26insurance and they don't fully trust you
35:28and know that you're going to be able to
35:29give them consistent work. So why are
35:31they gonna sign up for like a $50 a
35:33month subscription when they don't know
35:35they're even going to work with you
35:36anymore? So you got to kind of look at
35:37it from their perspective. So that's why
35:39we give them a little bit of wiggle room
35:41there. You know,
35:41>> it's actually a huge tip. Like we see a
35:43lot of drop off at this point or people
35:44that don't do that because a lot of
35:46cleaners will be like, "Well, no, to
35:47your point, I don't want to get
35:48liability insurance because I don't know
35:50if you could send me work or we just
35:51started working together. Why do I need
35:52insurance? I've never had insurance."
35:53The whole gambit. And so that little
35:56like, hey, I'll give you five jobs or 10
35:57jobs or I'll bump your percentage a
35:59couple points. Um, so you can afford the
36:01liability insurance and we essentially
36:02cover it. Um, we'll fix a lot of that
36:04drop off in this part of the funnel. And
36:06you can kind of factor that in. So like,
36:07yeah, I mean, you can say basically,
36:09hey, your average pay per hour when you
36:11don't have liability insurance is
36:13probably going to be somewhere around
36:14like 23 an hour, but once you get
36:16insurance, then it bumps up to 30 an
36:18hour. So you can kind of just like
36:20factor factor that in there. But yeah,
36:22liability insurance and then background
36:23check. That one's easy. Like 30 bucks
36:25for for a checker for them to like
36:28background check. But then again, write
36:29that down.
36:30>> Yeah. $30 around. Just remember the
36:32sweet little old lady. Um, you just want
36:34to make sure you're sending someone
36:36legit into the house. Plus, you want to
36:38be able to like feel like you're
36:39actually telling the truth when you tell
36:40people. All of our cleaners are
36:42background checked and, you know, like
36:44the best cleaners that we could find.
36:46So, yeah. Um, and you'd be surprised
36:48like don't don't skip any of these
36:49steps. All right? I know I've said that
36:50a couple times now, but don't skip any
36:51steps in this process because they're
36:53all here for a reason. And the
36:54background check, you'd be surprised.
36:55Someone passes everything up until this
36:57point. seems like they're super good and
36:59then you see they've on their background
37:00check it comes back oh they went to jail
37:02like a few years ago for stealing
37:04something like that's not somebody you
37:06want to send to a customer
37:08>> I will say this one thing uh it's not
37:11interview test clean and then hey by the
37:13way you need insurance and you got to
37:15pass a background check it's let me ask
37:17if they'd be willing to do these things
37:19in the interview process and then get to
37:22it later like you just don't have to do
37:24it before the test clean so yeah I mean
37:26>> okay let's
37:28They pass all this stuff. What's next?
37:30>> Now it's time to get jobs.
37:31>> Time to onboard them, right?
37:32Expectations. Set expectations, right?
37:35Like properly onboard them, right? What
37:37does that process look like?
37:38>> Yeah. Okay. So, on boarding back up
37:41here. Yeah.
37:42>> And let us know in the comments below.
37:43Do you guys like more of the whiteboard
37:44content? Cuz we plan to do more of the
37:46stuff. While Sergio's doing that, if you
37:48guys want help with this whole process,
37:50um, we work with every single person
37:52one-on-one through our company, Home
37:53Service Academy. You can see the logo on
37:54on Sergio's polo there. We've done this
37:56over 3,000 times. It's kind of like a
37:58franchise. Like, it's not like we're
38:00giving you some videos and saying, "Hey,
38:02uh, Bob, like, let's cross our fingers.
38:04Hope you watch these videos and and get
38:05a result." We work with every single
38:07person one-on-one for a whole year. If
38:09you want to learn more about that and
38:10what that's like, uh, you can jump on a
38:11call with me personally and I'll walk
38:13you through it. And if it turns out to
38:14be a good fit, awesome. It's not, no
38:15hard feelings. I'll still leave you off
38:17better than I found you. And that's
38:18going to be the first link in the
38:20description below.
38:21>> Okay, so onboarding. So, you want to get
38:22them on your booking software. That's
38:24how you're going to be able to basically
38:25give them jobs and so you can assign
38:28them to the jobs. They can see on their
38:29end what jobs they have, all the
38:31details. Um, all the booking softwares
38:34will have like a checklist also like so
38:36they can go through the job and know
38:38exactly what they need to get done. So
38:40get them on the booking software takes
38:41like one minute. You want to make sure
38:43you have payments squared away. So how
38:45are you going to be paying them every
38:46single week and that kind of goes
38:48handinhand with um expectations as well.
38:50So to Johnny's point, you expect
38:54Oh, that's a hard word, huh?
38:55Expectations. Expectations or lack
38:58thereof is the bane of your company's
39:01existence with any business to be
39:02honest. Um, if it's not super clear on
39:05like what you expect out of them and
39:07what they should expect out of you, then
39:09that's just like a recipe for there to
39:11be problems all the time. So just
39:13upfront set the expectations. Okay, this
39:16is how much you get paid. This is how
39:18you get paid. That's the most important
39:20piece about expectations.
39:21>> Can you go layer deeper on that? Because
39:23like we're paying a why I love this
39:25business is because you pay a fixed
39:27percentage of every job. So your gross
39:29margins, we'll explain what that is
39:30later, but if you don't know what that
39:31is, but your gross margins, um, you want
39:34to keep fixed, right? And typically, um,
39:36it's going to be between 40 to 50%. I'm
39:38a big fan of that 40 to 45% so I can
39:41still keep 55 to 60% of my gross sales.
39:44Meaning I still have enough money to
39:45cover my ad spend, my my fixed costs and
39:48still have a 30 to 40% net profit
39:50margin. And so we want to keep that
39:52internal on our end. However, when we're
39:54explaining it to the cleaner, it should
39:56say in the contract, hey, it's going to
39:57be about 25 to $35 an hour, give or
39:59take.
40:00>> You don't want to tell them, hey, we're
40:01paying you 45%. Because they don't, most
40:03of these cleaners don't understand the
40:04concept of like, hey, I have a business
40:05to run. I still have to pay for my
40:07costs. I have to pay for the leads. I
40:08have all these things I'm paying for.
40:10>> They're not going to hear that. All
40:11they're going to hear is, "Wow, I'm
40:12doing all the hard work and I only get
40:1445%." They also hear or do the quick
40:16math in their head, oh, I normally
40:18charge 25 an hour, so if I get 50% of
40:22that, that's like nothing. But they
40:23don't understand that we're literally
40:24charging double what they charge. And so
40:27that's why you want to set expectations
40:29that this is how much we pay, but like
40:31Johnny said, you want to say it's 25 to
40:34$30 per hour. 35
40:36>> to 35 per hour. This is what you're
40:39setting as an expectation. Also, weekly,
40:42um, let them know it's once a week. In
40:44terms of pay, that's pretty much it. Oh,
40:46the other thing real quick is, um, if a
40:49job is not completely satisfied and for
40:51some reason the cleaner has to go back.
40:53Normally, if you had W2 employees, you'd
40:55have to pay them more hours to go back.
40:57With this model, they are responsible
40:59for making sure a job is 100% complete.
41:02That means if something is wrong, they
41:04miss things, they need to go back
41:05without additional pay. Like it's part
41:07of this 45 to 50%. So that's a very
41:11important expectation that they have to
41:13understand.
41:14>> Yeah. And and again, another reason I
41:15love this business is because you to
41:17Sergio's point, there's going to be
41:18people watching this that are like,
41:19well, how are you charging double? How
41:21are you able to get away with that? Why
41:22would anybody ever go with me instead of
41:24just hiring that cleaner directly? Well,
41:25you have to think we're starting in
41:26residential. And in residential, I love
41:29residential because you get paid the
41:30same day. But more importantly,
41:32different customers have different
41:33willingnesses to pay. And so I have a
41:361,700 square f foot uh 3bedroom 2 and a
41:39half bathroom house. All my neighbors
41:40have the exact same layout. And so I
41:42might be willing to pay $300 for a first
41:44time clean in that house. But my
41:46neighbor next door might be willing to
41:47pay $400. The neighbor next door to him
41:49might be willing to pay $500. And if I
41:51can charge a customer $500 and they're
41:53still going to be happy because they
41:55just have a higher willingness to pay,
41:56then my job becomes finding more of
41:58those customers. And as long as they're
41:59happy, it's a win-win. And keep in mind
42:02right here, $25 to $35 an hour. The
42:04average W2 house cleaner in the United
42:06States makes $16 an hour. So just by
42:09inherently doing this, it might sound
42:10crazy. Be like, "Oh, they're only making
42:1240, 45, 50%." Well, they're making
42:15almost double what they would make at a
42:16W2 house cleaning job. And that on top
42:18of that allows you to attract better
42:20talent because you pay a lot more than
42:21your W2ition.
42:22>> Mhm. Mhm. Yeah. And then I mean, last
42:25thing with expectations is um you want
42:27to make sure that they fully understand
42:28how to do the job. You kind of did that
42:30before the test clean, but like they
42:31need to know, okay, you got to do a
42:33walkthrough at the end of every job. You
42:35got to make sure to do a walk through
42:36before the job and make sure you
42:38understand the full scope. If we need to
42:39change the price, we have to change the
42:41price before the job starts, things like
42:43that. So, yeah, I mean, expectations,
42:45cannot emphasize that enough. And then
42:48the last piece on boarding is W9. got to
42:51make sure that they fill out a W9 form
42:53for you for tax season because you got
42:55to be able to tell Uncle Sam, hey, I
42:57paid this person $5,000, so you can
43:00write that off. And then liability
43:01insurance, again, don't have to have
43:03that on the first job, but when they do
43:05get it, you have to have it on file. So,
43:07yeah, I mean, that's pretty much the
43:09onboarding. And once you got all this
43:11squared away, you got yourself a cleaner
43:12that's going to make you buou bucks, but
43:14you got to you got to find the customers
43:16now. So, anything anything else to add
43:18on cleaners? Um, no. Just a reminder
43:20again, right, a cleaner is worth 5 to
43:22eight grand a month to you. So, I know
43:23we spent a long time on on on this
43:25process, but if you just follow this
43:26process, um, you should be sitting there
43:29watching this thinking, "Wow, okay, like
43:30as long as I follow the process, I can
43:32hire a good cleaner." Because lots of
43:33people are intimidated by that this
43:35portion because they've either never
43:36hired before or maybe they have and
43:38they're like, "Well, what if I send
43:40someone out and they don't do a great
43:41job?" This mitigates all of that. the
43:43odds of you running this whole process
43:45and sending a cleaner out that's not
43:47good or going to get you a bad review is
43:49slim to none.
43:50>> Mhm. And I I'll say this is where this
43:52is where it breaks. Like there is not a
43:54shortage of the amount of people that
43:55need their house clean. There's a
43:57shortage of good cleaners and good
43:59cleaning companies and people's ability
44:01to staff enough good cleaners. And so
44:04you follow this process well and you do
44:06it enough and you won't have that
44:08bottleneck which is what stops most
44:10cleaning companies from actually making
44:11good money. So yeah, I mean that's
44:13cleaners. So now that we have the
44:15cleaners, we need to get the leads. And
44:17you can go into any market with this
44:19business model. So residential,
44:20commercial, short-term rentals or
44:22construction cleanups. The focus of this
44:24video and this training is going to be
44:25all about residential. So we'll start
44:27there's and there's two different
44:28primary methods uh you can get leads.
44:30There's free ways to do it and there's
44:32paid ways to do it. We're going to start
44:33with the free or we like to use the term
44:34organic. Um and so when you hear say
44:36organic, we just mean free ways to get
44:38leads um where you have to spend more of
44:39your time to get them. But um let's get
44:40into it. Marketing. So you have organic.
44:42I always like to start with Facebook and
44:45Next Door. I love these two channels u
44:48for marketing because you don't have to
44:49spend any money and it's not that
44:51difficult to get leads from these
44:52sources. And we use uh a method called
44:55the grand opening method. And what's
44:56cool about this is all you need to get
44:58started with this is a Facebook account
44:59or next door account. important caveat
45:02is going to be make sure you use a
45:03personal page because like people buy
45:05from people at the end of the day,
45:06right? And we always want to think
45:07through first principles. So, I'm not
45:09going to go sign up if my business is
45:11orange cleaning, I'm not going to sign
45:12up as orange cleaning um and and go
45:14start talking and chatting in these
45:16Facebook groups because people are just
45:17going to see company pages make any
45:19sense.
45:20>> So, um the grand opening method using a
45:22personal profile, you're going to go
45:24into those local mom groups. Same thing
45:27that that we talk about with recruiting,
45:28right? Local mom groups. uh community
45:31specific groups buy sell groups. I'm
45:32going to go inside um these groups and
45:35I'm going to start with one or two at
45:36the beginning and then as I find stuff
45:38that works. I'm going to scale into
45:39multiple groups. I'm going to find one
45:40or two I'm going to make a post. This
45:42post is going to look something like um
45:44it's going to have a picture attached to
45:45it always. And the picture is going to
45:48be uh something wholesome, right? So, if
45:50um let's say you're married watching
45:52this and with kids, I'm going to have a
45:54picture of me and my wife um or if
45:57you're, you know, female, you and your
45:59husband and maybe kids if you have them,
46:01your dog, and it's going to be just a
46:03very wholesome photo, right? And it's
46:05going to say something like, "Hey, my
46:07name's Johnny. Um and what a beautiful
46:10portrait." It's going to say something
46:10like, "Hey, my name's Johnny. I'm new to
46:13the group. New um I'm new to the group.
46:15I enjoy doing X, Y, and Z hobbies. I
46:19also love to eat at the local restaurant
46:21down the street and for, you know, for
46:22fun, I like to go for runs and I take my
46:25dog Cooper on a walk. Um, and I have two
46:28beautiful children with my amazing wife
46:29Barbara, right? And it's super
46:31wholesome. And by the way, I also own a
46:34local house cleaning. And for any
46:35neighbors in the group that um ever need
46:38any house cleaning services, not
46:39pitching anything, but um just uh DM me
46:42the word clean or comment the word clean
46:43and I'm happy to give you uh 20% off or
46:4630% off or whatever you're willing to
46:47give off um to get that customer in for
46:49the first time. Um comment some some
46:51specific keyword. And what this is going
46:53to do is get a ton of engagement
46:54usually, right? Where you're getting
46:56tons of likes and comments. And this
46:57engagement you should treat as leads.
46:59These are leads you're getting for free.
47:00I've seen people come in, post this kind
47:03of post in a local nextdoor Facebook
47:04group and literally get a thousand
47:06leads. And what you're going to do is
47:07you're going to message all these leads
47:09saying something along the lines of,
47:10"Hey, saw saw you uh engage with the
47:13post. Um, do you or anybody you know uh
47:15could could you or anybody you know
47:17potentially ever use a cleaning
47:18service?" This is kind of like a low
47:19entry way to get in without like hard
47:22pitching because you don't want to get
47:23banned from the group. So, you have to
47:24find the fine line between getting
47:26banned from the group and also selling.
47:27Um, and this allows you to come in and
47:29be like, "Hey, do you or anybody you
47:31know, right, need uh cleaning services?"
47:33Or you could just go, "Hey, do do you
47:35know anybody that could be of use of
47:37house cleaning services?" They'll either
47:38send you someone or they'll say, "You
47:39know what I do? Can I get a quote?" And
47:41you'll be able to generate your first
47:42few cleanings off of this post, or at
47:44least you should be able to. Um, so I
47:46really love this method. And then if you
47:47want to light this on fire and go really
47:49fast once you get those first couple of
47:50leads, usually what you'll do is you'll
47:52ask those customers for a review. And in
47:55this process, when you ask them for the
47:56review, uh you'll usually ask it on a
47:58platform like Google Business Profile or
48:01um Yelp or or something like that. But
48:03when you ask for the review, ask for the
48:05review back inside the Facebook you
48:07found them in. What this is going to do
48:08is call I like to call it like the
48:09keeping up with the Joneses effect
48:11because when they see somebody else
48:13giving you a testimonial for your
48:14service, they're like, "Oh my gosh,
48:15well, Barbara's my next door neighbor
48:17and she loves this cleaning company. You
48:18know, I need a cleaner. Let me call this
48:20company." Should get another few
48:21bookings from that. And then you
48:22continue to repeat that process over
48:24time. What tends to happen is when
48:26somebody goes into that group and says,
48:28"Oh, you know, I need a cleaner." Well,
48:29in the first 10 posts are all
48:30recommending you, who do you think
48:31they're going to go with? Or if they
48:33consistently are seeing time and time
48:35again that other people are vouching and
48:37promoting for your service, they're
48:38going to see like, "Okay, maybe I don't
48:40need a cleaner right now, but when I do,
48:42who who am I going to call? The company
48:44that I continually see inside this
48:45group." And so, this is a great way to
48:47farm leads from your local area. You're
48:48going to also want to nurture the group,
48:49right? and not like be in there spamming
48:51all the time trying to get leads. Like,
48:53you know, post tips, engage with other
48:55people's posts and just comment uh
48:57without having any um sales in mind
48:59because you're going to eventually be
49:01known as like the local uh cleaning
49:03company owner here.
49:04>> I just want to add one thing to that.
49:06So, like to your point, it's a people
49:08first approach. So, I I know someone who
49:11was in our program and she she was
49:13somewhere in Georgia, but like she
49:14really connected with the moms in this
49:17local mom group and just in the first
49:19two months she was able to generate over
49:21$7,000 in revenue. It's like really hard
49:24to to like do that and not be people
49:28first. Like she was connecting with a
49:29lot of moms and she was she was doing
49:31this method where first she made a post
49:33family related. A lot of moms can relate
49:35to that. But then also she had the
49:38people that she did services for
49:39actually go back in that group and leave
49:41testimonials. And so it creates this
49:43effect where everyone in the group,
49:45which could be tens of thousands of
49:47people depending on how big this group
49:49is, they all feel like you're like a
49:51go-to cleaner for that area now. So
49:53yeah, I mean, if you do this properly,
49:55could be very successful. I think
49:57everybody should actually implement this
49:58on top of a page strategy, which we'll
50:00cover. Um, and I think we actually left
50:02that out. Part part of the foundational
50:04setup is going to be signing up for free
50:05platforms. So, u, if you want to write a
50:08list real quick, just Google business
50:09profile, Yelp, and, uh, a Facebook page
50:12are going to be things. They're all
50:13free, but sign up for all of those when
50:15when you're just getting started. Um,
50:16because you're going to go back and ask
50:17for reviews on these platforms so that
50:19uh, you rank on all these different
50:21platforms over time. So, online
50:22presence, sign up for Google business
50:24profile, and you might when you sign up
50:26for this, you might get um, denied or
50:28deactivated. Don't worry. Just appeal it
50:31uh enough times and eventually they'll
50:32unban you. Um they're getting real tight
50:34on on verification. What else?
50:36>> Yelp, Facebook, and maybe even in too.
50:38So, make sure you sign up for all those.
50:39They're all free. So, um that's just
50:41going to be helpful in the long run.
50:42Want to set you guys up for success. Um
50:44but anyways, u back to organic.
50:46>> Okay.
50:46>> What are some other organic methods?
50:48Facebook and Next Door obviously is the
50:49big one. Um okay, the next one is going
50:51to be uh use utilizing your local
50:54network. So, this is going to take a
50:55similar strategy to Facebook group uh
50:57the Facebook groups and next door when
50:58you're DMing them. Hey, do you know
50:59anybody that that could use uh cleaning
51:01services? You're going to also uh
51:03message your friends and family saying,
51:05"Hey, I just started this cleaning
51:06business. Uh I'm looking for clients. Do
51:08you know anybody that could be uh that
51:10could be interested or in need of house
51:12cleaning service?" What this is going to
51:14do? Uh is same thing. It's going to be
51:15like they're going to be like, "Oh, hey,
51:16well, I could use it." And you're going
51:18to it's just a soft way of asking like,
51:20"Hey, do you want to use service?" Cuz
51:21you're not intentionally asking. Or a
51:23bonus, they'll send you referrals or
51:25even better, they'll use your service
51:26and send you referrals. And so this is a
51:28great way to get started. We see lots of
51:29people come in and get their first few
51:30cleans uh like that. And it's always
51:32important to keep in mind too, quick
51:34tip. Every lead we get, I don't care
51:35where they're from, whether you get them
51:37for free, you get them from a paid
51:38channel, um think through the lens of
51:40what we call marketing collateral. As we
51:42start to put money into advertising and
51:44things of that sort, we want to make
51:45sure that we're getting three things
51:47from every single customer. And these
51:49things are the three Rs. And those are
51:51reviews, referrals, and repeat business.
51:54Boom. So, don't feel bad if you don't
51:57get all three from everyone, but I want
51:58at least one from every single uh
52:00customer that I ever service because
52:02you're going to get people who was like
52:03a move out clean. They're moving out of
52:05state. You're not going to be able to
52:06get repeat business from that person,
52:07but you could get a referral and you can
52:09get a review. And so, at the very least,
52:10I want a review. And so, once I'm done
52:12with the clean, I'm asking for a review.
52:14Um, and then over time, I'm asking for a
52:17referral and then I'm asking for repeat
52:18business. It's actually repeat business
52:20is the most important, right? because
52:22that's how we extend our lifetime value
52:23of a customer and make uh make our
52:26money, right? Because you're going to
52:27make some money on the first time deep
52:28clean if you're spending money on ads.
52:29But as you as you grow and as you scale,
52:32you know, once you pay off that customer
52:34acquisition cost on the first clean,
52:35every clean thereafter you're super
52:37profitable on, right? Because if I spend
52:39I'll break that down when we get into
52:40paid marketing, but it's important
52:42because this is how we walk in more
52:43revenue, more profit every single month
52:45is booking customers to weeklies,
52:47bi-weeklies, and monthly
52:49>> um referrals. um help because obviously
52:52we want to turn one customer to two,
52:53three, four, five customers. So I always
52:55say close mouths, don't get fed. Ask for
52:57introductions. I don't ever say like,
52:59"Hey, like Sergio, do you do you have
53:01any referrals in mind?" No, I'm going to
53:03say, "Hey, could you introduce me to
53:04like one or two people that you think
53:06might also be of use to my service. I
53:07know you said you you love the service.
53:09We're we're growing small business. You
53:11have anybody in mind you can introduce
53:12me to?" Just sounds much better.
53:14>> It just sounds much better than like,
53:16"Hey, you got any referrals for you
53:17know, um, but this just overall helps me
53:21uh, liquidate some ad spend and make
53:22sure I'm really getting the juice out of
53:25every single lead that comes. And even
53:27if they don't send me a referral or
53:28repeat business, which is going to
53:29equate to more dollars in my pocket,
53:31reviews are going to in the long run
53:33equate to more dollars in your pocket
53:34because this is how you build a strong
53:36local presence and command really high.
53:37And then also by doing the warm outreach
53:39method, we're basically hacking the
53:41referral system. So, I I can think of
53:43like three different examples of people
53:45in our program who reached out to
53:47everyone in their contacts, even people
53:48that they don't like people that you
53:50haven't talked to in years, and maybe
53:53they didn't need the cleaning service,
53:54but like they knew someone who who
53:56needed it. And so, one example is she
53:58reached out to her contacts and the
54:00person that she knew somehow knew
54:02someone who was planning like a a city a
54:06city fair, city festival, something with
54:08the local government. and it ended up
54:10being a $10,000 contract just to like go
54:13and pick up all the trash and keep the
54:15the actual like fairgrounds like clean.
54:17Like so random. Another one, someone
54:20knew someone who did um what was it like
54:23apartment apartment building like
54:25property management and so they needed
54:27their apartments cleaned and so that
54:29became like a $3,000 per month contract.
54:32So you just never know who your contacts
54:35know. It's just like random like that.
54:37And so every time you send out one of
54:38these warm outreach text messages, um
54:40it's kind of like a a little lottery
54:42ticket for like uh either like a
54:44singlestory home or something like that.
54:47You just never know. And then you could
54:48take it one step further. It could just
54:50be a text message, but this is called
54:52the Gary Vee strategy because he he has
54:54a video basically explaining like just
54:56pick up your camera like your your phone
54:58and like explain how you just started
55:00this business and if they know anybody
55:02XYZ. It's basically a video format of
55:05like this the strategy of reaching out
55:06to people. Um, a little more vulnerable,
55:09but it does have more effectiveness than
55:11the actual like text message because you
55:13had to actually take time to like record
55:15the video. So, that's how you maximize
55:18your local network and really like
55:20honestly you can get your first 10K of
55:23revenue with just these two methods.
55:25>> Absolutely.
55:26>> But if you want to move fast, we'll get
55:27into paid. So, those are the two primary
55:29organic methods without adding cold
55:31calling in because that'd be a whole
55:32video on like a cold call process and
55:34yeah, it's more commercial. I want to
55:36focus on residential. You can't really
55:37cold call for residential. So, we'll
55:39leave that for another video. But
55:41getting into paid now, this is how you
55:43really go fast if you have some extra
55:44budget. You've got uh we'll start with
55:46bottom of the funnel lead channel. So,
55:48if you want to write bottom of the
55:49funnel.
55:49>> Yeah. So, now we're moving on to paid
55:51market. So, bottom of funnel.
55:54>> Okay. So, bottom of the funnel. Why do
55:55we say bottom of the funnel? Because
55:56think about similar to to um recruiting,
55:59right? There's also funnel for
56:01marketing. And so you have your top
56:02ofunnel leads, which is going to be your
56:03least aware, right? Your most cold, I
56:06would say actually is is a better way to
56:07put it. Most cold leads, right? These
56:09are going to be if you get 100 cold
56:10leads, you know, you're not going to
56:12close as many as if they're close to the
56:14bottom of the funnel. Um these might
56:16these people might be, you know,
56:17scrolling on Facebook, not even thinking
56:18about cleaning services. But bottom of
56:20the funnel, these are people who are
56:21already searching for cleaning services.
56:23And this is where we want to get in
56:25front of as many of them as humanly
56:26possible because these are the people
56:27that are ready to buy. And there's
56:29specific ad channels where you can
56:31target bottom of the funnel buyers. Now,
56:33keep in mind with these channels, it's
56:35not all sunshines and rainbows. You're
56:37not, you know, you're not going to just
56:38be able to sign up and get leads for
56:40super cheap and close them all and, you
56:42know, everything's hunky dory. You're
56:43competing against, you know, every other
56:45cleaning service in the area that's
56:46that's using these um because they're
56:48super easy to sign up for. And so what
56:49those look like is Google Local Service
56:51Ads, Thumbtac, Yelp, and I even throw an
56:53Angie in there or a Bark, right? There's
56:55a bunch of these platforms. Um, and how
56:58I'm going to think through spending
56:59money on these is u LSA is going to be
57:02probably the best of everything we're
57:04going to talk about as far as working in
57:06most locations. Now, it's not as good as
57:08it was a few years ago because
57:10everybody's caught on to how good it is.
57:12And lead costs have skyrocketed. Any ad
57:14platform in the history of mankind, lead
57:16costs get more and more expensive. And
57:18so in some markets we're seeing as high
57:19as like what 70 $80 a lead.
57:21>> Mhm.
57:22>> Yeah.
57:22>> Don't hear that though and think, "Oh,
57:23I'm not going to try it." Try it. Spend
57:25a 10020 bucks and test it out and see
57:28what your lead cost is. If your leads
57:29are too expensive, turn it off and test
57:31something else. But I'm testing one of
57:33these at a time because you're
57:35maximizing uh the search of people who
57:37are already looking for cleaning
57:38services. So, Google Local Service Ads
57:40as an example, what that looks like is
57:42if I were to search cleaning services
57:43near me, it's going to pop up with a big
57:45Google guaranteed badge right under the
57:47search bar and it's going to have two or
57:49three companies listed there. It might
57:50be ABC Cleaning Services, Barber's
57:52Cleaning, and Sergio's Cleaning. Who do
57:53you think I'm going to call if right
57:55under the search bar if I'm saying,
57:56"Hey, cleaning services near me. The
57:58first three companies that pop up, I'm
57:59probably going to click on those and
58:00call, right?" And so, you can just spend
58:02money on there and show up right under
58:04the search bar. However, you might pay a
58:06lot of money to do that. Doesn't mean
58:07you shouldn't test it. Let's just break
58:09down the math real quick, though. So,
58:10say you get a say you get a lead for,
58:13let's call it $60 per lead. So, if you
58:15get 10 of those, $600 for 10 leads.
58:18Again, these are bottom offunnel leads.
58:20They're looking for cleaning like
58:22sometimes today, this week. And so,
58:25they're high intent. You just have to be
58:26able to answer the phone and fully
58:29understand what they need and sell them
58:30a clean. And so, you can expect to close
58:33around 50% of these people. It's called
58:3550% close rate. So now you have five
58:38customers and
58:39>> put a little person.
58:40>> Yeah.
58:40>> And do some quick math here. Let's call
58:43it 350 * 5. Is that
58:45>> 1750?
58:46>> How confident are you in that?
58:47>> Pretty confident.
58:48>> 350 * 5749.
58:51>> 1750.
58:52>> Okay. So you just spent $600 to get back
58:56$,750 even after factoring in half of
58:59this for cleaner pay. So you paid $8.75
59:02in cleaner pay and then you paid 600 in
59:05ads.
59:05>> You want to market your pay. cleaner pay
59:07ads. See, this is not quick math. This
59:09>> is why we don't do public math math.
59:11>> 1750 minus 875 - 600, you're left with
59:15$275. Now, you might be thinking,
59:18Sergio, 275, that's not even a lot of
59:20money. Okay, but what did Johnny talk
59:22about the three Rs? So, you're going to
59:24get $275 in profit, but then you're
59:28going to get two or three of those
59:30customers to now be on recurring cleans
59:32with you. And that's going to be an
59:33additional couple hundred dollars in
59:35profit every single month. And then
59:37you're going to get referrals from them.
59:38That's going to be more money. Well,
59:40let's say two, be conservative. Two of
59:42these five customers convert to
59:44recurring, let's say. Now, are you going
59:45to get 350 a month for for these
59:48recurring cleans? No. Because the first
59:50time deep clean is always going to be um
59:52a lot more expensive than uh than a
59:55recurring clean because now you're just
59:56maintaining, right? But even if two of
59:58these customers go from 350 to 200,
1:00:00well, you just walked in the next month
1:00:01with an extra $400 or after cleaner pay,
1:00:04$200 in pure profit every single month.
1:00:06And if you just rinse and repeat how
1:00:08that compounds over time.
1:00:09>> Yep. Yep. And then not not even
1:00:11forgetting like the reviews. Like you
1:00:13have to stack your reviews as fast as
1:00:15humanly possible. Like all the companies
1:00:17we see are successful in in Home Service
1:00:19Academy are getting to 30 or 50 reviews
1:00:22like within the first let's call it 6
1:00:23months. And so it's going to be really
1:00:25hard to do that if you're not getting
1:00:27that many customers. But by paying to
1:00:29get customers, you're paying to get
1:00:31recurring clans. You're paying to get
1:00:32reviews and build your reputation
1:00:34faster. You're paying for referrals. And
1:00:36so you can see there's a lot of benefits
1:00:39to doing something that is a little more
1:00:41expensive, but like still works out to
1:00:44you making more money and building a
1:00:46better business. Couple notes on this,
1:00:47too. don't think like if you're just
1:00:49leaning on this then yeah it's going to
1:00:51take a ton of time to get up to those 30
1:00:52to 40% profit numbers but if you combine
1:00:55this $600 of spend just as we're using
1:00:57as an example with the free methods that
1:01:00we talked about before this well that's
1:01:02going to combine and you're going to
1:01:03lower your customer acquisition cost
1:01:04because you're also getting customer
1:01:06free right so it's important to do both
1:01:08um and you might see similar lead costs
1:01:10across all these platforms but these are
1:01:12very similar Yelp Yelp's its own search
1:01:14engine same thing with thumb tags like
1:01:15you can get reviews on both these
1:01:16platforms And Yelp works especially well
1:01:19if you're in California still to this
1:01:20day. I don't know what it is, but me and
1:01:22Sergio ripped it off of Yelp uh with our
1:01:24window cleaning business. There was
1:01:25times where we were getting all the way
1:01:26up to a 20 to1 return on our ad spend,
1:01:28meaning we were putting $1 in, we're
1:01:30getting $20 back out, was pretty um
1:01:32crazy. And so the way I think through
1:01:34these is just test and monitor what your
1:01:36close rate is on the lead. this is far
1:01:38more important than this because if I'm
1:01:40closing 70 80% of my leads, well, I'm
1:01:43happy to pay really high lead cost
1:01:45because I'm liquidating most of that.
1:01:47Um, but if you know, I'm getting, you
1:01:49know, call it 10 leads for 60 bucks, but
1:01:52I only close one of them and I'm paying
1:01:53a $600 cost to acquire, well, I'm
1:01:56probably going to say, you know what,
1:01:57thumb deck's probably not the move. You
1:01:59know what I mean? And so that's how I
1:02:00would think through testing these
1:02:02different bottom of the funnel ad
1:02:03platforms. And as you're, you know,
1:02:05generating leads and talking to these
1:02:06customers, you might be wondering, well,
1:02:08how do I price a job? Pricing super
1:02:10easy. Just I I'll make a quick note on
1:02:11this. Like all you got to do is call 10
1:02:13cleaning companies in your area and uh
1:02:16have 10 like get 10 quotes or even eight
1:02:18quotes is enough and take the highest
1:02:20prices and just copy their pricing. We
1:02:22use square footage pricing. So um you
1:02:24can go to mary andop.com and you can
1:02:27plug in the pricing there. It's pretty
1:02:28standard across most the nation. You can
1:02:30also just copy that. Um but I always
1:02:32want to price towards the higher end.
1:02:33Yeah, with these with these platforms
1:02:35like the bottom of funnel platforms, I
1:02:37will say you want to lean on reputation,
1:02:39but like what if you're a new business
1:02:41and you don't have a reputation, you
1:02:43don't have 50 five star reviews to lean
1:02:44on. Now you become a little bit more
1:02:46commoditized. And so I will say if you
1:02:49want to win on these platforms, you do
1:02:51have to be willing to give a little bit
1:02:53of leeway on your pricing in the
1:02:56beginning. You got to be a little more
1:02:57open to ne negotiating if someone wants
1:02:59like a lower price. Um because like I
1:03:02said, you want to make sure you're
1:03:03getting your ad spends worth and you
1:03:05can't you can't live off of one out of
1:03:07every 10 leads closing. Like that is not
1:03:09a good business model. And so you got to
1:03:12be able to close around 50%. So be
1:03:14willing to cut deals, be willing to
1:03:15customize it, clean for someone to like
1:03:18fit their budget. And through doing
1:03:20this, you can get more customers and get
1:03:23more reviews. That's the important part
1:03:24is like I said, you want to blitz
1:03:26yourself from zero to 30 reviews, 50
1:03:30five star reviews as fast as humanly
1:03:32possible. And another thing to note
1:03:33here, like the magic number whenever
1:03:35you're spending money on ads in pretty
1:03:36much any business, and I'll break it
1:03:38down for how it works, cleaning is 3:1
1:03:40return on ad spend, meaning I put $1 in,
1:03:42I get $3 back. And that's bare minimum.
1:03:45If I see anything under three, then I'm
1:03:47probably going to turn it off because
1:03:48what 3:1 allows me to do is pay off my
1:03:51ads and my customer acquisition cost,
1:03:53allows me to pay my cleaners and still
1:03:55have a little bit of profit left over.
1:03:56So, I can then maybe crank the budget up
1:03:58a little bit and get more customers
1:03:59because I'm banking on them converting
1:04:01to recurring, giving me reviews and
1:04:02deferrals. But, if it's at 2:1, well,
1:04:04you got to pay your CAC, pay your
1:04:05cleaners. You might lose money or just
1:04:07break even.
1:04:07>> Okay? You do also have to keep in mind
1:04:09in the beginning like you you are going
1:04:12to know somewhat what you're doing
1:04:13because you're watching this video right
1:04:14now. But like are you gonna be the best
1:04:16salesperson? Are you going to be the
1:04:18best at like converting leads? Probably
1:04:20not because you got to get a couple reps
1:04:21under your belt. So what I don't want
1:04:23you to do is like take two calls and
1:04:25like have like four leads and be like,
1:04:27"Hey, my my ad channel isn't 3 to one."
1:04:29Like you do have to get enough data
1:04:32under your belt, enough reps under your
1:04:33belt to make sure that like you fully
1:04:36understand the number. And so that's
1:04:37something that like we get asked all the
1:04:39time from new business owners is like
1:04:41hey like a lot of people are telling me
1:04:43my prices are too high like or like um
1:04:46XYZ people aren't closing. It's like
1:04:47okay you got to get more reps under your
1:04:49belt. Also be okay with dropping your
1:04:52prices a little bit discounting in the
1:04:54beginning but yeah I mean it is uh not I
1:04:57would say it's not rocket science to get
1:04:59these to 3 to one. You just have to be
1:05:01willing to be a little flexible and get
1:05:02better at sales. I mean it's an
1:05:05important caveat, right? like you could
1:05:06suck at sales and if that's the case um
1:05:09this is going to impact your your return
1:05:11on your ad spend right because if you
1:05:12close 60% of your leads versus 30% of
1:05:15your leads I mean you're talking about a
1:05:16huge difference in um how many leads
1:05:18you're closing um how much you're
1:05:20reducing or increasing your customer
1:05:22acquisition cost so uh it is important
1:05:24to get good at closing and sales is
1:05:26something we do need to talk about um
1:05:27but this is we're going to make a part
1:05:29two to this video where it's all about
1:05:30scaling and we'll dig really deep into
1:05:32sales and how to fix that but really
1:05:34this video's purpose is how do you go
1:05:35from zero to making your first dollar.
1:05:37So, let's get into top of the funnel.
1:05:39>> Yeah, meta ads. Really, this is the only
1:05:41top of the funnel channel that we
1:05:42recommend right now is meta. Google
1:05:43search for the last 5 years, even when
1:05:45we tested the window cleaning business,
1:05:47has not been good. So, I would just stay
1:05:49away from Google ads. Like, don't even
1:05:50bother playing with it. Um, but meta ads
1:05:53is working extremely well right now. Um,
1:05:56it is kind of a pain to set up if you if
1:05:59you I wouldn't even say a pain, but I I
1:06:00would say intimidating is the right word
1:06:02where when you log into that Facebook
1:06:03ads manager, it looks like an aircraft
1:06:05cockpit. You're like, where do I even
1:06:06begin? And you can like there's so many
1:06:08different options you can toggle, turn
1:06:09off, turn on that you can be like, oh,
1:06:10you know, hey, am I doing this right?
1:06:12And so, um, but if you just watch a
1:06:15simple guide on how to set it up, it's
1:06:16not that simple. We'll dig into it a
1:06:18little bit here. What's working right
1:06:19now with meta ads? Because you know,
1:06:20you're setting up some of our clients
1:06:21meta ads and they're crushing. We're
1:06:23getting 5 to1 10 to1 return on our ad
1:06:25spend for a lot of these. So, it's
1:06:26working
1:06:26>> well. Okay. With meta ads, the biggest
1:06:28thing is Facebook has gotten really good
1:06:30at like taking your video and seeing
1:06:33what are you saying, where are you at,
1:06:35and yeah, what's going on in the video
1:06:37itself and sending that to the right
1:06:39person. And so, if you're in, like I
1:06:41said, Costa Mesa, Orange County, so I'm
1:06:44I'm going to be walking down the street
1:06:46with my phone in a very nice
1:06:48neighborhood. I don't want to be like,
1:06:50okay, just think of your target
1:06:51customer. Where do they live? Okay, go
1:06:53into that neighborhood because they can
1:06:55see the type of houses that are in the
1:06:56background. They can see the cars in the
1:06:58driveway. And so this is how you
1:07:00subliminally uh target your your ideal
1:07:04customer. So take your phone and you
1:07:06start walking down the sidewalk. The
1:07:08point is you just have to say where
1:07:10you're at. So hey, Costa Mesa home
1:07:12owners and then say something along the
1:07:15lines of the offer itself, $50 off, 30%
1:07:18off recurring cleans. We see that
1:07:19working really well right now. and then
1:07:21just talk about a little bit about the
1:07:22services. But like I said, the most
1:07:24important piece is they see the video,
1:07:26you have good delivery, like you feel
1:07:28like it's just an organic video on your
1:07:30feed. It doesn't feel super ad salesy.
1:07:33It just feels like you on your phone
1:07:36talking to them on the other side of the
1:07:38camera.
1:07:39>> Feels like an organic piece of content.
1:07:40And you'd be surprised how well this
1:07:43works. It's actually insane. Like I know
1:07:44we're talking about $60 leads for a
1:07:46bottom of funnel on platforms like LSA,
1:07:48but Meta like I mean we're seeing as low
1:07:50as $4 a lead, which is absolutely
1:07:52ridiculous. Um and and something to note
1:07:54if you do need help with like scripting
1:07:55or what to say, like you know, use
1:07:57Sergio's like spiel for inspiration, but
1:07:59you can also just do a quick Google
1:08:01search um for the Facebook ad library
1:08:03and you can search any company that's
1:08:05running any live ad that you want. So,
1:08:06you can go to Facebook ad library,
1:08:08search up house cleaning services or
1:08:10just house cleaning in general or made
1:08:11service, any variation of that keyword,
1:08:13and you can filter it to ads that have
1:08:15been running the longest, and you can
1:08:16just copy those.
1:08:17>> Mhm.
1:08:18>> Because somebody's not going to continue
1:08:19to run an ad that's not performing,
1:08:21right?
1:08:21>> At least logically, right?
1:08:22>> Yeah. And so, what you're going to see
1:08:24is you're going to get $5 to $10 lead
1:08:25cost if you're running a good campaign.
1:08:28And if you're not, like if you turn on
1:08:30your video ad and after, let's call it
1:08:33like three to five days, you're seeing
1:08:35higher than $10, like $20, $30, like
1:08:38turn it off and make another video. It's
1:08:40not that Facebook ads don't work. It's
1:08:42that that creative that you made doesn't
1:08:45work. And so $5 to $10 leads way cheaper
1:08:47than this. But then on the flip side,
1:08:50you got to take into account they're a
1:08:51little bit colder, a little bit more top
1:08:53of funnel. And so from there, you're
1:08:56probably only going to see like a 10 to
1:08:5815% conversion from lead to customer.
1:09:00And so it the math kind of basically
1:09:03maths out to like it's um yeah, cheaper
1:09:05leads, but your cost to acquire the
1:09:07customer can still be cheaper, but it's
1:09:09not going to be like extremely
1:09:11different. Yeah. And then same thing,
1:09:133:1 is um standard. Like you want to be
1:09:16putting in a dollar, getting $3 out, but
1:09:18we're seeing besides $10, right? 10 to
1:09:21one. So um that's why meta ads works so
1:09:23well is because if you execute on it
1:09:25properly there is not a lot of cleaning
1:09:27companies in the US right now that are
1:09:29using this the way that you could be
1:09:31using it like maximizing it truly making
1:09:33as much as you can from it. So that's
1:09:35why if you can execute on this properly
1:09:37like and we have other videos on the
1:09:39channel talking about exactly how to do
1:09:41it but you will uh be very successful
1:09:43with it. Yeah. And I mean this is this
1:09:45is uh pretty complicated and this is
1:09:47more like high level. And so instead
1:09:49what I'm going to do is I'm just going
1:09:50to go show you exactly how to do it
1:09:52screen share and we'll plug that in
1:09:54here. Hello. Okay, as promised, we're
1:09:56going to go through the Facebook ads
1:09:58manager and talk about how do you go
1:10:00from starting to run an ad to making
1:10:03money with Meta. Okay, so as you can see
1:10:05this is the Facebook ads manager. I'm
1:10:07not going to talk about how to create
1:10:09your Facebook business profile and ads
1:10:12manager because there's like a ton of
1:10:13videos on YouTube and online on how to
1:10:16do that. So, if you needed to do that
1:10:18first, just go to YouTube, type in how
1:10:22to start running ads on Facebook,
1:10:24something like that, and it'll it'll
1:10:27show you step by step how to create the
1:10:28account and and all that. So, first of
1:10:31all, you want to make sure that when you
1:10:33start running this in the top, it's
1:10:35going to have your Facebook page and the
1:10:37Facebook page ID. Now, sometimes it
1:10:41might show up as your personal account.
1:10:43So, just make sure it's not like Sergio
1:10:45Celelesi. For me, that's what it would
1:10:47be. Um, make sure it says, you know,
1:10:51like ABC Cleaning, like your Facebook
1:10:53page. So, once you've confirmed that,
1:10:56you're going to hit create.
1:10:59And we are going to do an auctionbased
1:11:01buying type and it's going to be leads.
1:11:04Hit continue.
1:11:07Okay. From here
1:11:09we can uh basically we you want like
1:11:12some type of like um naming convention
1:11:15that makes it easy for you to like see
1:11:17okay this person came from this campaign
1:11:18and XYZ. So for here we're going to call
1:11:21this
1:11:23um legen
1:11:25campaign.
1:11:28That's good for now. Budget. So from
1:11:31here, we want campaign budget. That's
1:11:34going to be the best for this. And then
1:11:36daily. So what I like to do is do $50 a
1:11:39day. And you want to do this for
1:11:41basically like three days to see which
1:11:44ads are performing best because, you
1:11:46know, like we talked about, creative is
1:11:48super important. And if you have the
1:11:50wrong ad, then you're going to get
1:11:52really high lead costs and not like no
1:11:55sales.
1:11:57um you don't want to wait forever to
1:12:00figure out these results by spending
1:12:02like $10 a day because keep in mind like
1:12:05your your lead cost if you have good ads
1:12:08will be between five and 10. If you're
1:12:10running bad creatives then it's going to
1:12:12be 10 to 20. So if you got $10 per day
1:12:16then you're only going to be getting
1:12:17like around one or two leads a day. So,
1:12:20all that to say, run 50 a day. Even if
1:12:22you're not going to run, you know,
1:12:25because 50 times 30 days would be $1,500
1:12:28a month. Even if you're not going to run
1:12:29$1,500 a month, I would recommend doing
1:12:3250 a day for three days to know which
1:12:35ads are working best. And then from
1:12:37there, you can change the uh daily
1:12:40budget. And you can turn it down or keep
1:12:43it at 50. So, 50. Um, keep that off. And
1:12:49then nothing to put here. Okay. So next.
1:12:56Okay. Adset name. We're going to call
1:12:59this the uh here. Actually, let's do
1:13:02this first before we call it something.
1:13:04So here we want to do single instant
1:13:07form.
1:13:09Okay.
1:13:11That's not that.
1:13:15Okay. Okay. So, you're going to select
1:13:17the Facebook page you want to run it to.
1:13:19Again, like you should have set this up
1:13:21leading into this. I'm pretty sure you
1:13:22have to in order to um run it from this
1:13:25page, right? So, select that Facebook
1:13:28page. Performance goal. Maximize number
1:13:30of leads. That's good.
1:13:34Okay.
1:13:37Dynam creative. Keep this off. So, okay.
1:13:40This is important to to know going into
1:13:42this. Facebook will have lots of
1:13:45different recommendations for like what
1:13:48um can be
1:13:50adjusted on the ad after you start
1:13:52running it. They will ask, "Do you want
1:13:55us to do dynamic creative where they
1:13:57basically make changes to your photo or
1:14:00video?" Or they'll add overlays and
1:14:02banners and XYZ.
1:14:05It's very rare that these actually
1:14:07result in better
1:14:09um return on your ad spend. And so most
1:14:12of the time you're going to keep most of
1:14:14them off. Um
1:14:17yeah, just keep that in mind. Start
1:14:19date, you know, here it is better to
1:14:23start like on a Monday
1:14:25or basically don't don't start a new
1:14:27campaign on like a Saturday. Um Facebook
1:14:30kind of has their algorithm on like how
1:14:33much spend they're pushing out and how
1:14:35how many people are looking on the
1:14:36platform. And so I would always start it
1:14:38on a Monday and it's not bad to run on
1:14:41Saturday, Sunday. You should keep your
1:14:43ads on actually throughout the weekend,
1:14:45but yeah, you just don't want to start a
1:14:47new campaign on a Saturday or a Sunday.
1:14:50So start started on a Monday. Um, don't
1:14:54need an end date.
1:14:56Audience, we're going to keep that just
1:14:58off. We don't need an audience here. For
1:15:01location here, we want to include the
1:15:04exact location where you're at. So let's
1:15:06say we're doing Orange County,
1:15:10California.
1:15:14Select that.
1:15:16Include Orange County. Okay. And as you
1:15:20can see, when we change it from the
1:15:21United States to Orange County, it
1:15:23changed the estimated audience size to
1:15:26this. This is basically
1:15:29right now who they could potentially
1:15:31target. U minimum age. I always change
1:15:34this to like 25.
1:15:38That's
1:15:39the max you can do. And then we don't
1:15:44need exclusions here. Genders is fine.
1:15:48So, okay, people people like to get cute
1:15:50with it here and they like to think, oh,
1:15:52let me uh add some demographics and
1:15:55interests. People are interested in home
1:15:57cleaning. Let me do that.
1:15:59The the problem with that is that when
1:16:01you are dealing with a small local
1:16:04market and you're not running national
1:16:06ads,
1:16:08like essentially everyone in your local
1:16:12market that isn't homeowner is
1:16:14potentially a customer. And so by doing
1:16:17this, you are going to seriously limit
1:16:21your audience and
1:16:23jack up your your cost per lead. So do
1:16:26not do any detail targeting. Um the
1:16:29targeting is all done in the creative.
1:16:31So what are we saying in the ad? What
1:16:34are we saying in the video? That is how
1:16:37we are going to do targeting. So just
1:16:40keep that off.
1:16:42So add transparency. Don't need anything
1:16:45there.
1:16:48Advantage plus on. We can keep that on.
1:16:52And that's pretty much it. Okay. So what
1:16:54I like to do here is just what area are
1:16:56we targeting? to Orange County. Then
1:16:58I'll put like the uh line here
1:17:04OC
1:17:05and then 25 plus for the age and then
1:17:11advantage plus.
1:17:14So
1:17:15that's that.
1:17:18Okay. Now we are on the ad level. So
1:17:21here is where you're going to be putting
1:17:23the actual ads that you're going to be
1:17:24testing out. And so we have campaign, we
1:17:27have ad set, and then here we can add
1:17:29multiple ads within this ad set. So for
1:17:32this one, I mean the one that I like is
1:17:35the walking ad. So
1:17:38I'm going to say that.
1:17:41Add your Facebook page. Add your
1:17:43Instagram profile here. Connect it.
1:17:47Um, for the lead form, this is what it's
1:17:49going to look like. You can have some
1:17:51type of,
1:17:53you know, expectation here. Have the
1:17:56offer really big right there on the
1:17:58headline. And then here you can ask a
1:18:01few questions. Keep in mind, you don't
1:18:03want to ask, um, 50 questions because
1:18:06then no one's going to fill out your
1:18:07form. So instead, um, keep it really
1:18:11simple. How often would you like your
1:18:13home cleaned? We like to do that with
1:18:15like a percentage off. That really helps
1:18:17with conversion. So, do that. How many
1:18:21bedrooms and bathrooms?
1:18:23And then full name, email, phone number.
1:18:27Really simple. And that's pretty much it
1:18:29in terms of like the lead form. So,
1:18:32you're not going to have the lead form
1:18:34when you when you do this. Obviously,
1:18:36this one was already in here. So, all
1:18:37you have to do is
1:18:40where is it? Create form. And just go
1:18:42through the steps and add the questions
1:18:44that I um I showed you here. So create
1:18:48the lead form connect it there
1:18:52and then we can let's see
1:19:02ad setup create ad. Here we're going to
1:19:04put single image or video.
1:19:06Multi-advertiser ads we can keep that
1:19:09turned on.
1:19:12Quality filters you can keep that off.
1:19:14That's just gonna really increase your
1:19:17um cost per lead. So, you don't need
1:19:18that on qual leads. You don't need this.
1:19:23You don't need this either. That's just
1:19:25like a preference for for this client.
1:19:29Add creative. This is where we're going
1:19:30to set up the ad creative.
1:19:35Cool.
1:19:37Okay. So, we're going to click setup
1:19:39creative and then video ad.
1:19:42Okay. So, here you're going to be in the
1:19:45media section. Um, you're going to click
1:19:48upload, put your video in here, select
1:19:51the video, and then click next. Okay.
1:19:54So, after you upload the media, you're
1:19:55going to have to put in some some
1:19:57primary text, headline, and call to
1:20:00action. So, here um are a couple
1:20:03examples of things you can say. So, you
1:20:06can use something like this. You can use
1:20:08AI to kind of help you write this. This
1:20:11isn't super important. Um, but like you
1:20:14do want to be super clear on, you know,
1:20:17who's who is this for? So, XYZ
1:20:21neighbors. Um, you want it to be
1:20:23specific to like a couple of different
1:20:26small towns, areas,
1:20:30things like that. Um, address the pain
1:20:32points. Going to talk about that a
1:20:35little bit. Have the offer in there. And
1:20:38um what's cool about this is you can
1:20:40actually put in a couple different
1:20:42variations. And so you can do like
1:20:46you know two or three. I think that's um
1:20:48more than enough. And the meta platform
1:20:52will be cycling through them to see
1:20:54which one is performing the best. Same
1:20:56thing with the headline. So
1:21:00headline text here. Couple examples. And
1:21:04this is really going to be um either the
1:21:07offer itself,
1:21:09some something like reclaim your
1:21:11weekend, like addressing the pain point
1:21:13with the offer, or something that's
1:21:16related to like proof, credibility,
1:21:19right? Like join 200 plus happy
1:21:21neighbors, something like that. So you
1:21:24can do that for the headline. And then
1:21:27call to action. You want this to be get
1:21:30quote. Okay? So, you're going to put
1:21:33those things in. And then enhancements.
1:21:36So, for enhancements, again, you want to
1:21:38keep all these off. Some of them are
1:21:40going to be turned on by by uh default,
1:21:43but if they are toggled on, you want to
1:21:46just turn them off. And you might get a
1:21:49popup like this. So, yeah, just click
1:21:51turn off. And um let's see.
1:21:57Yep. So, that you can just turn all of
1:21:59them off.
1:22:02Now, the last one is translation. This
1:22:04is a newer feature, something that, you
1:22:07know, like it's kind of cool, but really
1:22:10for the use that we're we're having
1:22:12here. Um, you got to keep in mind like
1:22:14these people are going to have to talk
1:22:17to you to book the job. And so, I mean,
1:22:22you could test this out. might result in
1:22:24like a lower lead cost, but
1:22:27these leads that are speaking different
1:22:29languages, are you really going to be
1:22:31able to communicate with them
1:22:32effectively and do a good job of
1:22:35delivering the service that you offer?
1:22:37Probably not. Um, so I would just
1:22:40personally keep this off. If you speak
1:22:42Spanish, you know, again, you can test
1:22:45it out, but
1:22:48something that I haven't really tested
1:22:50out with my clients. So, at this point,
1:22:53it is not recommended.
1:22:56Awesome. So, you're gonna hit done. And
1:22:58then once you hit done, you're going to
1:22:59notice there's a couple of enhancements
1:23:02here that are now like popping up. Two
1:23:05out of six, which means some of them are
1:23:06turned on. I'm going to click edit and
1:23:08turn some of those off because again, we
1:23:11don't want any enhancements.
1:23:20Okay, there is one enhancement that I do
1:23:23like and it is relevant comments because
1:23:26if you have if you have engagement on
1:23:28your post and they're good comments, it
1:23:31is helpful having that popup on the ad.
1:23:34So, that is like the one enhancement
1:23:36that I would recommend keeping turned
1:23:38on.
1:23:39Okay. So, now that you've done all of
1:23:42that, you are now ready to publish your
1:23:45ad and it is going to be live.
1:23:48>> All right. Well, now we're back and you
1:23:49know how to set up a Facebook ad
1:23:51campaign. Um, that's pretty much it as
1:23:53far as organic and paid goes. Are we
1:23:55missing anything as far as organic and
1:23:57paid? There's there's a ton of different
1:23:58ways to get leads, right? Going
1:23:59extending further if you want to go to
1:24:01commercial, short-term rentals,
1:24:02construction cleanups, but as far as
1:24:03getting residential leads, like you
1:24:05don't got to over complicate it. stick
1:24:06with meta or a bottom of the funnel plus
1:24:08the an organic strategy. You should have
1:24:09no problem generating leads. Again, this
1:24:11is not a demand constrained business. Uh
1:24:13getting the leads is the easy part.
1:24:14>> Yeah. So, we can kind of like summarize
1:24:16everything we talked about, wrap it up,
1:24:17and then talk about the next video is
1:24:19going to be
1:24:19>> okay.
1:24:20>> We talked about the foundation and the
1:24:22setup.
1:24:22>> Foundation and setup.
1:24:24>> We talked about the recruiting process
1:24:27about organic market, organic/ free
1:24:29market, paid market. Okay. Now, we
1:24:31covered the foundation, the setup, how
1:24:33to get started with your LLC, all your
1:24:35softwares, your insurance, signing up
1:24:36for all the local pages, Google business
1:24:38profile, Yelp, etc. Got into the
1:24:40recruiting process so you can find
1:24:41cleaners that you know, you like, you
1:24:42trust, they're going to show up, do a
1:24:43good job, have your customers wanting to
1:24:45leave you fivestar reviews so you build
1:24:47a great local reputation in your area.
1:24:48Uh, send you referrals so one customer
1:24:50becomes two, three, four, five
1:24:52customers. And most importantly, um, how
1:24:54to get repeat business so that you walk
1:24:56into more revenue, more profit every
1:24:57single month. Um, and that's all covered
1:24:58the recruiting process. We got into
1:25:00marketing where we're show we showed you
1:25:01a few different ways to get leads, both
1:25:03free ways, paid ways, so that you don't
1:25:05ever have to stress about getting leads.
1:25:06Even as far as showing you how to set up
1:25:08a Facebook ad campaign, which if you
1:25:10want to go do that, like you got to pay
1:25:12agency $1,000 a month at least to to do
1:25:15that for you. So, we just gave that to
1:25:16you for free. Um, and by this point now,
1:25:18you've got the leads, you've got the
1:25:20cleaners, you just got to pair them
1:25:21together in the booking software and
1:25:23make your first dollar. Now, we didn't
1:25:25have enough time to go even deeper. So,
1:25:27we're making a part two to this video
1:25:29where we're going to go really, really
1:25:30deep. It's going to be over an hour,
1:25:32maybe even two hours long on how to
1:25:33actually grow and scale your business
1:25:35all the way up to 100 grand a month plus
1:25:37if that's something you're interested
1:25:38in. So, make sure you hit subscribe and
1:25:40hit the notification bell for that
1:25:42because we're going to go again really
1:25:43deep on how to grow and scale one of
1:25:44these businesses. And, uh, I'm super
1:25:46pumped. So, if you got any value out of
1:25:47this, leave a comment down below if you
1:25:49have any questions. And if you want help
1:25:51in setting this all up with you, very
1:25:53handheld, just like a franchise, except
1:25:55you get all the same level of support
1:25:56you would with a franchise and none of
1:25:57the downside. You can apply to work with
1:25:59us one on-one with that first link in
1:26:01the description. Um, or if you want uh
1:26:04all this documented on a really clean,
1:26:06easy to consume Google doc, you can DM
1:26:08me on Instagram, Johnny the CEO, the
1:26:10word blueprint, and send it over to you
1:26:12completely for free. Hopefully, you got
1:26:14some value. You have any words? Yeah. I
1:26:15mean, you could also follow me on
1:26:16Instagram, Cleaning Biz Guy.
1:26:18>> Cleaning Biz Guy.
1:26:19>> I post so much freaking free sauce on
1:26:21there, too. So, yeah, follow Cleaning
1:26:23Biz Guy.
1:26:25Um, but yeah, if you got value out of
1:26:26this, again, notification bell,
1:26:28subscribe, hit the like, comment. We'll
1:26:30see you in the next one, and stay tuned
1:26:31for part two. Peace.

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