South Korean AI robot customises cosmetics to your skin — Transcript

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1. 0:00Struggle to find cosmetics  products in the right shade?
2. 0:03This AI-powered technology can help.
3. 0:06The robot, made by South Korean cosmetics  giant AmorePacific is able to analyze users’
4. 0:12skin and create products tailored  to their exact needs on the spot.
5. 0:19“Initially, I didn’t fully trust it,  but after applying it to my lips,
6. 0:22I found it suited me well, so  I believe it’s trustworthy.”
7. 0:27In South Korea's capital of Seoul, this  AI-powered makeup manufacturer scans skin
8. 0:31using data gathered over 78 years of the  company's history, AmorePacific has said.
9. 0:38The robot then recommends products  from a range of some 205 different
10. 0:43skin foundation shades and 366  different lip product colors.
11. 0:48Lee Young-jin is an advisor at AmorePacific:
12. 0:57“Initially, AI technology is applied  to diagnose customers' skin conditions
13. 1:02and recommend existing products  based on their needs. Beyond that,
14. 1:08for more segmented customer needs, we  offer a service that allows customers to
15. 1:12try the recommended colors, and then  make customized products on-site.”
16. 1:18Kwon You-jin was recommended a  new foundation shade thanks to AI:
17. 1:25"Everyone has their own specific skin tone,  but usually buy the most common color available
18. 1:31over-the-counter. Even though I'm interested in  cosmetics, it's not easy to analyze them myself,
19. 1:37and it's hard to tell just by looking. But with  AI analyzing them for me, it seems more accurate.”
20. 1:45Traditionally, cosmetics were chosen  through brand recognition, packaging,
21. 1:49reviews, and store staff recommendations.
22. 1:51But that can offer limited options,
23. 1:53and often falls short of meeting  individual needs or skin conditions.
24. 1:58Now the market for using AI in beauty  and cosmetics industries is forecast
25. 2:02to more than double - from over $3.2  billion in 2023 to $8.1 billion in 2028.
26. 2:10That’s according to analysis  provider Business Research Company.
27. 2:13This is expected as services expand -  including personalized beauty recommendations,
28. 2:18virtual makeup artists, and  skin analysis and diagnostics.
29. 2:22Yang Yong Suk is a principal researcher
30. 2:24at South Korea’s Electronics and  Telecommunications Research Institute:
31. 2:32“If the existing method allowed for the release  of a new cosmetic product every two months,
32. 2:37incorporating this AI technology could enable the  release of a new product every week. Combining
33. 2:43AI technologies could lower hurdles for  cosmetics further because robots and AI
34. 2:49would make the decisions and continuously  produce new products instead of humans.”