"Someone Stole My Idea. What Do I Do Now?" — Transcript

Full transcript

1. 0:00They copied your business idea.
2. 0:02So what?
3. 0:03Let them copy your idea, your product,
4. 0:05or you know, your video concept, because
5. 0:07the easiest way to stop copycats in
6. 0:09their tracks is to make shitty stuff
7. 0:11that no one wants.
8. 0:13No one will copy you.
9. 0:16How to stop copycats 101.
10. 0:18Uh I see I see this I honestly get I get
11. 0:21sent videos all the time. Actually, my
12. 0:22team showed me one today
13. 0:24um of somebody that you would know
14. 0:27um who just lifted a a word-for-word
15. 0:30basically version of one of my videos.
16. 0:32Um and I just like it's just like
17. 0:35it doesn't [ __ ] matter.
18. 0:36It's so It's like I can't tell you. It
19. 0:38took me probably two, maybe three years
20. 0:41um in the beginning of my entrepreneur
21. 0:42career where I cared about this, where I
22. 0:44used to get really butt hurt about it.
23. 0:46And I'll tell you I'll tell you the
24. 0:46first one of the most significant times
25. 0:48it happened to me. I'll tell you
26. 0:50actually I have a bunch of stories, but
27. 0:51I'll tell you one really good one.
28. 0:52So,
29. 0:53when I was 20
30. 0:55four, I had my gym and I was in this
31. 0:58little gym owners group. And the owner
32. 1:02of the group uh posted, "Hey guys, this
33. 1:05is the new ad copy that's crushing."
34. 1:07And he posted in the group my ad copy.
35. 1:10And so I reached out to him and I was
36. 1:11like, "Hey man,
37. 1:12um
38. 1:13kind of like what the hell, dude? Like I
39. 1:15mean,
40. 1:16okay, I guess you're just giving my copy
41. 1:18away, fine, but like at least a little
42. 1:20credit would be nice."
43. 1:21Um and he said, "You going to really be
44. 1:23that petty?"
45. 1:25And I was like,
46. 1:27"Man, I feel really weird right now." Um
47. 1:30and so as a result, we parted ways.
48. 1:32Um
49. 1:33but the thing is is that
50. 1:37I do think that what he did was not the
51. 1:38right move.
52. 1:39I also think that it doesn't matter.
53. 1:42Because whether people in that in that
54. 1:44group were going to make money or not in
55. 1:45their gyms had nothing to do with my ad
56. 1:47copy. It had everything to do with how
57. 1:48good they were at business, because
58. 1:49everybody who's a loser finds a way to
59. 1:51lose.
60. 1:52And everyone who's a winner finds a way
61. 1:53to win.
62. 1:55I'll tell you a different story. Um
63. 1:58this is this is many years later. I had
64. 1:59a I think I I had I had a I received a
65. 2:02cease and desist from a local gym. This
66. 2:04is when Jim Walsh was was growing was
67. 2:05much bigger. Um
68. 2:08and it was a it was a gym owner who's
69. 2:09actually from that original group.
70. 2:11And he had five locations at the time.
71. 2:14And he emails say you know cease and
72. 2:16desist with his lawyer saying that I
73. 2:17could not use this copy.
74. 2:20And uh which first off ad copy is not
75. 2:22considered IP FYI. So just
76. 2:25big news for you.
77. 2:26Which hilarious that the lawyer thought
78. 2:28that that would be a good idea. They
79. 2:29should probably question themselves. But
80. 2:31small time lawyer small time business
81. 2:33owners it is what it is, right? Broke
82. 2:34people eating broke people.
83. 2:35Um
84. 2:37I responded back with a screenshot of my
85. 2:40first use case of the ad copy because I
86. 2:43wrote the [ __ ] copy. I wasn't copying
87. 2:45his copy. He had copied my copy. My copy
88. 2:47had been spread around the internet so
89. 2:49much that people were suing me for using
90. 2:51my own copy. He didn't even know that I
91. 2:53had written it.
92. 2:54And so uh I got one of my all-time
93. 2:56favorite emails ever which is the
94. 2:58attorney apologize to me
95. 3:00uh for his client sending the cease and
96. 3:02desist uh because obviously he didn't
97. 3:04write it um and I had proof that I had
98. 3:06written it because I was like if you can
99. 3:07find a date where you posted it before
100. 3:08me, let me know.
101. 3:10Um and so he went off and [ __ ]
102. 3:12himself. Uh which felt really nice and I
103. 3:14get to tell the story. But the point is
104. 3:16this is that like
105. 3:18you are either source
106. 3:21or you are looking at the source.
107. 3:24Two people can't be source. It is what
108. 3:26it is. Either you are the wellspring of
109. 3:28the actions that you're taking or you're
110. 3:29looking at someone else and trying to be
111. 3:30a kind of bastardized diet version of
112. 3:32what they're doing.
113. 3:34Like
114. 3:36and for me whenever you copy you concede
115. 3:39first place. And to be clear there's
116. 3:41first place isn't for everyone.
117. 3:43Basically every other position on the
118. 3:45board besides first place is for most
119. 3:46people. And so that might be you. And if
120. 3:49that's you, dude copy to your heart's
121. 3:50desire by all means. But, I prefer to
122. 3:53think that I make my content for the the
123. 3:56winners or the people who want to win.
124. 3:59And if that is you,
125. 4:01then you have to start believing in
126. 4:02yourself because copying is a form of
127. 4:04cowardice.
128. 4:06You don't believe in your own skill
129. 4:07enough to bet on you.
130. 4:10You don't believe that you are good
131. 4:11enough to actually do it on your own.
132. 4:13I'll tell you a different story.
133. 4:15I When I had my gyms, early days, um
134. 4:18I saw a competitor who came in, better
135. 4:21funded. Um better funded means I said
136. 4:23better funded. It They had like 10 or 20
137. 4:25locations or something and they had
138. 4:26opened a location in my in my market and
139. 4:27I had my one gym.
140. 4:29And when
141. 4:31I looked at their their page, I was
142. 4:33like, "Oh, this must be working." And
143. 4:34so, I looked at my page that I had built
144. 4:36myself and I remember
145. 4:39basically cloning their page. I was
146. 4:41like, "I'm going to copy their page and
147. 4:43run ads to a version of it that's
148. 4:44basically similar."
149. 4:46When I ran the ads,
150. 4:48the conversion rate on the new page that
151. 4:49I I spent all this time and money to
152. 4:50build was lower than mine.
153. 4:53And it was the first and last time that
154. 4:56I did that. And I was so ashamed of
155. 4:58myself. I was like, "You didn't have
156. 5:00enough confidence in yourself and you
157. 5:01somehow thought that everyone else had
158. 5:02it figured out. No one knows what the
159. 5:04[ __ ] they're doing." Like, if you can
160. 5:06just make reasonable assumption If you
161. 5:08like this video and you're business
162. 5:09owner who wants to break through your
163. 5:10current revenue ceiling, I just wrote
164. 5:11every lesson from scaling 10 businesses
165. 5:13past 10 million and three businesses
166. 5:15past 100 million into a completely free
167. 5:17scaling roadmap that I've used to go
168. 5:18from zero to one, zero to 10, and zero
169. 5:20to 100 plus. And so, you can click here
170. 5:22and you can check it out. Again,
171. 5:23absolutely free. And since you're
172. 5:25business owner, appreciate you and
173. 5:26enjoy.