SMS Marketing | Odoo Marketing — Transcript

Full transcript

1. 0:00[Music]
2. 0:01foreign
3. 0:05ERS as Ignacio here believe it or not
4. 0:07text messages play a major role in
5. 0:09stealthy Woods strategy to win over as
6. 0:12many customers as possible we're going
7. 0:14after your carrier and we're not you
8. 0:17know friendly about it now thanks to
9. 0:19odoo's SMS marketing application we can
10. 0:21easily expand our reach especially in
11. 0:23countries where email isn't as popular
12. 0:25we know it just goes to your spam you
13. 0:28have like a thousand unread messages but
14. 0:30we know you look at your phone because
15. 0:33with strategic SMS mailings in place our
16. 0:35company can boost conversion rates
17. 0:37better than ever before as text messages
18. 0:39have a higher open rate percentage than
19. 0:41other forms of communication that's
20. 0:43because very few people ever leave a
21. 0:45text message unread no one likes that
22. 0:47little notification thing now with Odo
23. 0:50SMS marketing our team can quickly and
24. 0:52easily create organize schedule pretty
25. 0:54much everything and analyze because we
26. 0:56love analyzing stuff all of our SMS
27. 0:58mailings on one user-friendly interface
28. 1:01for instance we want to get the word out
29. 1:04about coming sale we think the best way
30. 1:06to accomplish that is through a
31. 1:07well-crafted SMS marketing campaign well
32. 1:10we're gonna do that so enough Chit Chat
33. 1:12I'm pumped I'm very hyper let's jump
34. 1:15into stealthy wood and see how easy it
35. 1:17is to set up odu's SMS marketing
36. 1:20application and why I love it
37. 1:23all right oh doers let's start here on
38. 1:25the main odoo dashboard now in order to
39. 1:28send us messages with odoo you'll need
40. 1:30to make sure that your database has
41. 1:32enough IAP or in-app purchase tokens or
42. 1:36credits to do so so if you're using an
43. 1:39Enterprise version of odoo online well
44. 1:42in that case you'll already have free
45. 1:43trial credits to test the feature now to
46. 1:46purchase credits you actually want to go
47. 1:48over here to the contacts section of the
48. 1:51settings page and then you'll see right
49. 1:53here that you have the option to buy
50. 1:55credits and you'll be able to send them
51. 1:59now when you do so Oda will take you to
52. 2:02a cyber in-app purchase page on a
53. 2:04separate tab where you can purchase as
54. 2:06many credits as you need so if you
55. 2:08either have to buy or replenish credits
56. 2:10for SMS mailings this is the exact
57. 2:12location where you'll do that now we
58. 2:14already have enough credits on our
59. 2:15stealthy Wood Database because we are
60. 2:18very wealthy we're flush with cash so we
61. 2:21can actually just jump into the Odo SMS
62. 2:23marketing application and see how we can
63. 2:25quickly create messages for our
64. 2:27customers so we're actually going to
65. 2:29navigate back over here to the main odoo
66. 2:32dashboard and we're going to select SMS
67. 2:34marketing now
68. 2:36in here you notice the default kanban
69. 2:39view shows the various stages that your
70. 2:41SMS mailings are in along with some
71. 2:43pertinent information about each
72. 2:45particular message now what we're going
73. 2:48to do is well we're going to create one
74. 2:49so let's create a new SMS right now and
75. 2:52this is just to let our customers know
76. 2:54hey
77. 2:55we got a sale coming up so we're going
78. 2:57to select create
79. 2:59and we need a subject per usual and ours
80. 3:02is going to be annual sale announcement
81. 3:04now similar to email marketing campaigns
82. 3:07you can choose who will receive this
83. 3:09message via the recipients field now for
84. 3:11this one we'll continue to use our
85. 3:13newsletter mailing list because we love
86. 3:15them and they seemingly always receive
87. 3:18things now down here in the SMS content
88. 3:21section we'll actually be typing our
89. 3:23message in and ours is going to be
90. 3:25all of our furniture is on sale come in
91. 3:29please
92. 3:31now it should be noted that no matter
93. 3:33where a link is targeted Odo will allow
94. 3:36you to track it always you know based on
95. 3:39how many people have clicked on a link
96. 3:40or who is actually opening these inside
97. 3:42of an SMS message and it's very useful
98. 3:45to know that because you'll know whether
99. 3:47or not it's actually working
100. 3:49now also when it comes to tracking
101. 3:50anything in your campaigns odoo uses
102. 3:52specific utms and you're probably asking
103. 3:54yourself Jose what is a UTM well UTM
104. 3:57stands for urchin tracking module now
105. 4:00the ability that this gives you is the
106. 4:02ability to track the effectiveness of
107. 4:04your marketing campaigns across
108. 4:05different platforms and as you'll notice
109. 4:07odoo tells us how many characters and
110. 4:10how many text messages this particular
111. 4:12SMS mailing consists of and that's super
112. 4:14useful information during the creation
113. 4:17stages of such a campaign but let's
114. 4:20quickly also just jump past the AMD
115. 4:22testing Tab and here we are at our
116. 4:25settings tab for a sec now here we're
117. 4:27going to activate the include opt out
118. 4:29link feature by doing so we give our
119. 4:31contacts the ability to quickly
120. 4:33unsubscribe from this specific mailing
121. 4:35list now I can also adjust a few other
122. 4:38settings here like which campaign this
123. 4:41SMS mainly belongs to and the
124. 4:43responsible user but for now I'm going
125. 4:47to leave these as is now let's go back
126. 4:50into that A and B test tab now here we
127. 4:54actually want to select
128. 4:55to allow it now as you'll notice once I
129. 4:58did that we can do comparative targeted
130. 5:00amb tests involving specific criteria
131. 5:02which can be sent to a percentage of our
132. 5:05targeted audience you know chosen at
133. 5:07random
134. 5:08or we can also test this SMA the SMS
135. 5:12mailing the old-fashioned way via the
136. 5:14test button that we have up here and
137. 5:16we're actually going to do that now with
138. 5:18odoo we can choose to test our campaign
139. 5:19mailings in a couple of ways here we can
140. 5:22send this SMS to any phone number if we
141. 5:25like
142. 5:27or phone numbers that we'd like
143. 5:29we let you choose one or many now
144. 5:32testing your campaign like this is a
145. 5:34great way to examine exactly what your
146. 5:36customers will see before the official
147. 5:38SMS is that this provides you with
148. 5:40enough time to fix any issues or errors
149. 5:43that may appear we're actually now just
150. 5:45going to cancel this though because we
151. 5:47don't want to test that out but
152. 5:49let's say that you're happy with your
153. 5:51message and you feel like it's ready to
154. 5:53go in that case all you actually have to
155. 5:55do is Select send and then okay and
156. 5:58you'll see a blue Banner appear letting
157. 6:00you know when this message will be sent
158. 6:02now you'll also notice something else
159. 6:05here it's the status of the SMS and
160. 6:07you'll notice a move from draft to
161. 6:09enqueue which means it's scheduled and
162. 6:11waiting to be sent to this particular
163. 6:13person's or person
164. 6:16you know indicated in the blue Banner
165. 6:18here and once that that's done it'll
166. 6:20actually move forward then when odoo and
167. 6:23Edward Lily sends it the status will
168. 6:25move through sending descent
169. 6:28kind of basic but I must explain that
170. 6:31now speaking of that let's actually take
171. 6:33a closer look at another SMS mailing to
172. 6:35see how to quickly and accurately
173. 6:37analyze a successfully sent text message
174. 6:39so let's go back over here via the
175. 6:42breadcrumbs always delicious I think
176. 6:45it's dutch crunch today now let's see
177. 6:47what an SMS campaign looks like after
178. 6:49it's been sent and customers have had a
179. 6:51chance to interact with it now for that
180. 6:54let's actually open up one of these
181. 6:56other ones in our case we're going to
182. 6:58select Xmas promo
183. 7:02and there we have it now you'll notice
184. 7:04you'll see how many messages have or
185. 7:07have not been sent along with other data
186. 7:09such as the number of opportunities
187. 7:11quotations invoices and so much more
188. 7:14it's kind of similar to what we just saw
189. 7:16previously when you do it with emails
190. 7:19but that's not all that we can do here
191. 7:20you'll also notice that if we click
192. 7:22reporting up here in the header menu
193. 7:23you'll find a plethora of other useful
194. 7:26information data and graphs love you bar
195. 7:29graphs that will be extremely helpful
196. 7:31during the analysis of your SMS
197. 7:33campaigns and your messages as well you
198. 7:36can even adjust the measures and the
199. 7:37graph types as I will always talk about
200. 7:39how nice the pie chart and the paragraph
201. 7:42are and if you click on over here for
202. 7:45the link tracker you'll find a
203. 7:47collection of all the links you've
204. 7:48included in your SMS messages and you
205. 7:50can quickly access their statistics with
206. 7:52a single click of over here and that's
207. 7:54pretty convenient as I always say
208. 7:58now while we're here also under the
209. 8:00configuration menu you'll find all of
210. 8:02your blacklisted phone numbers now here
211. 8:05you can add numbers to your Black List
212. 8:07which means they will no longer be sent
213. 8:09any SMS mailings or campaigns in the
214. 8:11future and lastly should you ever need
215. 8:14to access or create new mailings it's
216. 8:17right over here with the mailing list
217. 8:19and here's where you add anyone to the
218. 8:22contacts as well you could do so from
219. 8:23these headers
220. 8:25and that's it we're out of time I'm
221. 8:27being told to leave now as you can see
222. 8:29Odo SMS marketing provides you with
223. 8:31everything you could ever need to create
224. 8:33test schedule and send or even just
225. 8:36analyze any and all SMS marketing
226. 8:38campaigns to your company's needs and
227. 8:41I'm telling you we did this all with
228. 8:43odoo that's all for now thanks for
229. 8:45watching and I'll see you in the next
230. 8:47video