Small Channels: Do THIS and the YouTube Algorithm Will LOVE You! — Transcript

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1. 0:00I'm not going to lie to you. If it feels
2. 0:01like the YouTube algorithm is ignoring
3. 0:03your small channel, you might actually
4. 0:05be right. Now, that's not to say that
5. 0:07it's the algorithm's fault. So, in this
6. 0:09video, I'm going to show you how it
7. 0:11works, how to fix a problem, and a
8. 0:13secret weapon that will supercharge your
9. 0:15channel. And it all starts with a one
10. 0:17minute explainer. That's right. I'm
11. 0:19going to show you how the algorithm
12. 0:21works in 60 seconds, and you can follow
13. 0:24along with me. Open up an incognito
14. 0:26desktop browser and go to youtube.com.
15. 0:28accept the cookies and you'll see this
16. 0:29very simple message. Try searching to
17. 0:32get started. Start watching videos to
18. 0:34help us, that's YouTube, build a feed of
19. 0:37videos that you'll love. What the
20. 0:38algorithm is basically saying to the
21. 0:40viewer here is I ain't taking any
22. 0:42responsibility for the recommendations I
23. 0:44give you until you watch something. I
24. 0:46need data. So, let's say as a viewer, we
25. 0:48are a tech enthusiast and right now
26. 0:50we're interested in the iPhone 17 in
27. 0:52particular. All right, then let's watch
28. 0:54this video. I thought this would be the
29. 0:56most obvious year ever to go for the
30. 0:58>> and now that I'm watching this video,
31. 1:00let's see what else is recommended to
32. 1:01me. Yeah, that seems relevant. I'll
33. 1:03watch that
34. 1:06and then I'll watch this and this and
35. 1:08that. To give this a fair shot, you
36. 1:10probably want to watch between five and
37. 1:1210 videos on the same topic and then go
38. 1:14back to the homepage. And what do we
39. 1:16find here? A lot more videos on the
40. 1:18exact or very similar topics. That in a
41. 1:21nutshell is how the YouTube algorithm
42. 1:23works. I as a viewer decide what
43. 1:27recommendations I am going to see.
44. 1:29>> The main job of the algorithm is to
45. 1:31serve the user when they show up. A lot
46. 1:33of creators think about things from the
47. 1:35creator perspective. Oh well, I make a
48. 1:37video and then YouTube pushes it out to
49. 1:40a bunch of people. For the most part,
50. 1:41recommendations and search don't get
51. 1:44pushed out. They get kind of pulled from
52. 1:46viewers.
53. 1:47>> That's Todd, by the way. He's been
54. 1:48working for YouTube on the algorithm for
55. 1:51more than a decade. So, if you're going
56. 1:52to listen to anybody, it should be him.
57. 1:54Of course, new videos should be
58. 1:56something YouTube is interested in. But
59. 1:58what it gets far more excited about are
60. 2:01new and returning viewers visiting the
61. 2:03platform. Its primary goal is to serve
62. 2:05their needs. And it does it through 20
63. 2:08years of data gathered from billions of
64. 2:11users watching, I don't know, a
65. 2:14bazillion videos. It's why some of you
66. 2:16never get recommended Mr. beast videos
67. 2:19even though he has 450 million
68. 2:22subscribers, but will recommend you
69. 2:24videos on that very niche topic from
70. 2:26that tiny channel you love to watch. So
71. 2:29now you know how the algorithm works.
72. 2:31How do you fix it? You don't forget
73. 2:34about the algorithm. Focus on the
74. 2:36audience. You can use this simple
75. 2:38incognito viewing session whenever you
76. 2:40want to get an understanding of what
77. 2:42your audience is watching. But that is
78. 2:44just the beginning because we can turn
79. 2:46this mini hack into a permanent
80. 2:48resource. All you need to do is create a
81. 2:50brand new YouTube account that can be
82. 2:52connected to the same Gmail account as
83. 2:55your main YouTube channel. Now, this
84. 2:57account won't be your new channel, but
85. 3:00it will be your perfect viewer. Just
86. 3:02like we did before with the incognito
87. 3:04session, we're going to search for
88. 3:05topics that we're interested in as a
89. 3:07viewer of our main channel and watch
90. 3:10them, lots of them, and only videos on
91. 3:13that topic. What this will do is create
92. 3:15a pure unpoluted watch history. It tells
93. 3:19YouTube, I'm a viewer only interested in
94. 3:22this topic, so give me more videos about
95. 3:24it. And then usually 24 hours later when
96. 3:28you go back to the homepage of that
97. 3:30YouTube account, it will be dominated by
98. 3:33that topic. It tells you as a creator
99. 3:36what channels people are watching, what
100. 3:38topics they're interested in, and what
101. 3:41packaging works for this niche. Now, in
102. 3:43the YouTube studio, there is a feature
103. 3:45that shows you similar channels to you
104. 3:47and similar videos, but it's a very
105. 3:50limited number of channels and videos,
106. 3:52and it's often not available to small
107. 3:54channels and never is. With this
108. 3:55technique, you basically have an
109. 3:57infinite set of results that you can
110. 3:59update in real time. So, let's just
111. 4:01quickly recap what we've done there.
112. 4:03Create a brand new YouTube account.
113. 4:06Watch at least 10 videos on the topic
114. 4:08that your YouTube channel is about and
115. 4:10only videos on that topic. leave that
116. 4:12account for 24 hours and then check back
117. 4:14in. This is the most reliable,
118. 4:16consistent, and transparent way of
119. 4:19demonstrating what videos your target
120. 4:21audience is pulling towards them from
121. 4:24the YouTube algorithm. But wait, there's
122. 4:26more. I never said that was the secret
123. 4:29weapon. This is with a Vid IQ browser
124. 4:32extension installed, you'll see this
125. 4:34filters button on YouTube. And what this
126. 4:36allows you to do is fine-tune the
127. 4:37results you see on screen. So, in this
128. 4:40example, let's say we are a small
129. 4:41channel based on dog training, and we
130. 4:43want to see what's working for channels
131. 4:45under 25,000 subscribers. That's exactly
132. 4:48what the filters tool is designed to do.
133. 4:50And look at this. A channel with 5,000
134. 4:53subscribers with a monster video about
135. 4:56cutting dog nails. Maybe that's a topic
136. 4:59I should explore further.
137. 5:00>> Are you scared of cutting a dog's nails
138. 5:01too short? Do you want to know how to
139. 5:03cut them perfectly every time? My name
140. 5:04is AJ and in this video I'm going to
141. 5:06show you all the techniques, tips, and
142. 5:08tricks as well as my secret technique to
143. 5:10cut any dog's nails like a professional.
144. 5:13>> Yeah, classic tutorial intro there with
145. 5:15a nice little hook to keep people
146. 5:17watching for that secret technique. Kind
147. 5:19of what I did in this video that you're
148. 5:21still watching. And since we are now on
149. 5:23the watch page, we have a new set of
150. 5:25video recommendations which are now
151. 5:27hyperfocused on a particular topic,
152. 5:29which is where we can take advantage of
153. 5:31the filters tool again to find even more
154. 5:33video ideas, video packaging, and
155. 5:36outliers that work for small channels.
156. 5:38There is a free version of the filters
157. 5:40tool if you want to check it out. But if
158. 5:42you want to unlock the full potential of
159. 5:44the tool along with everything else here
160. 5:46at VidIQ, from a script writing tool to
161. 5:48a thumbnail generator, then I have an
162. 5:51exclusive bonus just for you for getting
163. 5:53this far into the video. Check out the
164. 5:55description for more details. Look, we
165. 5:57can try and tell you how the YouTube
166. 5:59algorithm works a hundred different
167. 6:00ways, but if you can show yourself by
168. 6:03simply acting as a viewer, you will have
169. 6:06the best research tool you could ever
170. 6:08ask for, meaning you should get a load
171. 6:11more of these in the future. And as for
172. 6:13that filters tool, well, you just got a
173. 6:15sneak peek at how powerful it is. This
174. 6:20is how you unlock its full potential.