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Six Figure Content Reverse Engineering My $600k+ Business — Transcript

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0:00All right, let's rock and roll. Here we
0:03go. Sixfigure content. I reverse
0:06engineered my $600,000 business and I
0:10wanted to see what were the things that
0:12I did intuitively that helped me be able
0:16to create wildly illogical, impractical,
0:21exponential results quickly, generating
0:24this amount of cash commissions in under
0:27two years with less than 150 people.
0:30Now, of course, we know first off, it's
0:32the business model. This is the best
0:34business model to be in. If you were
0:36ever going to promote something and put
0:37your time and energy into anything, it
0:40should be this business model because
0:41it's absolutely incredible and it's
0:43going to pay you out the wazoo. So, that
0:46being said, before we dive into the
0:48different content that you can post in
0:52order to help you grow your business,
0:55first I want to introduce myself just in
0:58case you don't know me and just in case
1:01you're wondering how this sixfigure
1:03master class all came about. So, hello.
1:06I'm Kelsey Little and I went from
1:08creating content that I thought would
1:09make me viral, which is what most
1:11business coaches and Instagram gurus
1:14will tell you to do, to creating content
1:16that actually spoke to the people who
1:18were perfect for my offer. Because if
1:21you don't speak to the people who are
1:23perfect for your offer, that's how you
1:25may be able to still sell. It works. It
1:28can work. But then you're going to get
1:30people in the business who actually end
1:33up not doing well and then you have bad
1:36testimonials, bad reviews, bad
1:39experiences, people give up and quit.
1:41People say the business doesn't work.
1:43And so it's really important as you're
1:44creating content to make sure that you
1:47have full transparency, honesty, and
1:50that you are giving information that
1:52sells this offer so they know exactly
1:55what to expect. So, this is going to
1:58help you be able to get those people in
1:59here in the business who are actually
2:01going to get really great results. Now,
2:03I went from switching from tiny sales to
2:06this bigger premium offer, which is what
2:09let me be way more strategic in my
2:12content plan. But in the beginning, I
2:14had no plan because I came from small
2:17tiny sales trying to be viral. And so it
2:21was really hard for me to teach my team
2:24what came naturally to me because I
2:26didn't want to teach them how to be
2:28viral because I knew that that was
2:30actually what created my burnout. So
2:32it's like, okay, what did I do to create
2:35$54,000 my first month, $170,000 my
2:39first three months? Like what was it?
2:41And now I've taken lots of time to study
2:43and reverse engineer my intuitive based
2:45content so that I can show you the most
2:47important types of content you can do to
2:50create the best chance of being
2:52successful quickly. And no, you don't
2:55need to live on your phone to do this.
2:56That was really important to me is to
2:58make sure that we weren't getting burned
3:00out.
3:02So what's my favorite kind of content?
3:06Well, there's six different themes that
3:08we're going to go over in this master
3:10class. The first is behindthecenes
3:12conversations. The second is answering
3:15your top asked questions. The third is
3:18showing how what you do is different.
3:20The fourth is you actually using the
3:23product. Five is perspective aka problem
3:27awareness content. And six is wins for
3:30yourself or for your team. And what
3:33format do I love creating these in? What
3:35do I think is the most powerful formats
3:38to attract leads and get engagement and
3:42to make sales for your business? Stories
3:44and reals. Especially reals. That's how
3:48you're going to get a lot of new
3:49visibility, new engagement from people
3:52that is not currently following you
3:54right now. Your stories are only the
3:56people who are currently following you.
3:58That's who's going to see your stories.
4:00But reals allows you to really expand
4:02out and reach new people.
4:04So, let's talk about behind-the-scenes
4:06conversations. Showing behind-the-scenes
4:08conversations is one of the most
4:10powerful types of content for building
4:12trust, credibility, and authority,
4:15especially when you're selling a premium
4:17offer. How you can do this is easy. Pay
4:21attention. Listen to what they're
4:23saying. And remember to take a
4:25screenshot of an important conversation
4:27so that you can use it for content. So
4:30some ideas for this are I got asked why
4:34people are joining. Someone shared this
4:36with me. I coached him her through this.
4:39He she said yes. And here's what happens
4:42when you post your conversations. It
4:45proves that people are already
4:46interested. So think about it of you
4:48like opening up a retail store and then
4:51you went on social media later and you
4:53said, "Oh my goodness, today was our
4:54first day opening our retail store. We
4:56didn't get any sales, but we had three
4:58people stop by. And it was just so
5:00incredible to know that this was the
5:02beginning of what we know is going to be
5:06a super successful business. Other
5:08people who seen that would be like, "Oh,
5:10they don't care that you didn't get
5:12sales." They're like, "Oh, people are
5:14interested. Oh, they opened up a new
5:16business. Oh, I need to go check this
5:18out, too. I need to see what they're
5:20doing." It's not about the results and
5:21the success. That's where people get it,
5:23you know, really conflicted thinking
5:25that they have to have success to be
5:27able to start posting and that's not
5:29true. You don't get the success without
5:31it. So, this is going to create that
5:33curiosity and it also is going to build
5:36authority without needing to sell aka be
5:40all like salesy, pitchy, all the things
5:43that's kind of like uh you know, you get
5:46to build that authority by showing the
5:49conversations that you're having. And
5:51this is ultimately what's going to
5:52humanize you. It's going to people being
5:55able to see your conversations is what
5:57allows them to see the human side of you
5:59that you're connecting, that you're
6:00communicating, that here's how you talk,
6:02here's how you speak, here's how you
6:04help somebody through something. This is
6:06what you're doing in your business. It
6:08also is going to create massive
6:09curiosity and FOMO because they're going
6:11to want to know like what is it that's
6:13going on that has these people reaching
6:15out to you? And it's also going to
6:17pre-answer objections for the silent
6:21lurkers. There are so many silent
6:23lurkers. People will give up on their
6:25business not realizing that their ideal
6:28clients are literally in their audience
6:30right now watching them waiting to see
6:32what they're going to do. And sometimes
6:34the thing that helps push them on over
6:36the edge and say yes is actually
6:39pre-answering objections that they may
6:41have but don't want to reach out to you
6:43just yet for because they don't want to
6:45feel like they're being sold to. So
6:48sometimes people will just watch. And
6:50this is why it's really important
6:51especially for me. I'm the kind of buyer
6:54that I love being able to go to
6:57someone's social media or website, read
6:59everything about their offer, and make
7:01an informed decision on if I want to
7:03invest or not. And by the time that I
7:05talk to that person, I've already either
7:07paid or I'm asking them for the link to
7:10pay. So, there are definitely buyers out
7:12there like that. And that's usually your
7:14highlevel buyers that that's how that
7:16they operate.
7:19So, here's some examples.
7:21So, in my stories, I posted some
7:23messages I received this week and just
7:26had some screenshots of different
7:27messages from people asking me what I
7:29was selling. Uh, people saying that they
7:31want to start ASAP, just wondering what
7:33the cost is. Super interested. Um, hey,
7:36I want to know how to get started. Just
7:38whatever conversations I was having.
7:40This is their initial reachout or one of
7:42their messages that they sent me and I
7:44just screenshotted it. Now, I would say
7:46like try to make these anonymous if you
7:48can. take out any names, just, you know,
7:52protect people's privacy and them
7:53reaching out to you. But this is a
7:55really great way to really get that
7:57curiosity going. That next one was me
7:59showcasing people commenting on a post
8:02of mine that blew up, saying like, "Hey,
8:05yes, people want to know what this is.
8:07People were asking me, "This is how you
8:08get leads. This is how it happens. This
8:10is what I did. This is what I posted."
8:12Like, yes, there's people out there
8:14wanting to buy this. So, it just again
8:16generates that FOMO and curiosity. and
8:19also authority as well. Now, this one
8:21right here is where I said uh I posted a
8:25picture where someone said, "And what's
8:26your link to sign up?" This is somebody
8:28who is like right on the fence like
8:31getting in like they're climbing over
8:33wanting to go ahead and purchase. So, of
8:35course, I'm going to screenshot that and
8:36I'm going to post that and show that
8:38because that shows that somebody is like
8:40interested in actually doing the
8:42business. This one right here is a
8:44really good one. I created a post to
8:47promote one of our master classes. And
8:49the way I did it was I actually told a
8:52little mini story about how someone
8:55found the masterclass replay through my
8:57email cuz I have an email list that I'm
8:59marketing to as well. And she said,
9:02"I've watched a lot of master classes
9:04and this is the best I've ever seen. The
9:05way you showed that comp plan was
9:07genius. I know I need to do this now."
9:09So, this is a conversation I had and I
9:11used that anonymously without names to
9:15put that into a post. That way, I could
9:20promote the next master class coming up
9:22because if somebody said that this was
9:24the best master class they've ever seen,
9:26other people are going to be like,
9:27"Okay, I need to watch that master
9:29class." So just paying attention to your
9:32conversations that you're having and
9:34leveraging them to garner more interest
9:37is really going to make your content
9:39just absolutely explode. And then the
9:42last one here is showing an
9:44introduction. So inside of the foundry,
9:47people come in and they will do an
9:49introduction of who they are. That's one
9:50of the first things that they do when
9:52they enter there. And the reason that's
9:54set up in the foundry is not just for
9:57people to come and like introduce
9:59themselves, although that's really
10:00great, right? That's the first step of
10:02being a part of our community. It's also
10:04for everyone else in there to see what
10:07kind of people are joining our
10:08community. So, whenever you have a
10:11prospect, a lead, whatever you want to
10:12call them, a potential business partner
10:14will say who is like, "Hey, who do I
10:16sell this to? Who's actually buying
10:18this?" you have a whole list of people
10:20in that welcome introduction thread of
10:22the foundry of what kind of people join
10:25this business. And so I just took little
10:27screenshots and I made a a real using
10:31the green screen um little element thing
10:34and talked about the kind of people that
10:38join just normal people doing
10:40extraordinary things. And so this is
10:42really, really, really a good way to
10:45showcase the people in our community.
10:49Now, the second one is going to be
10:51answering your top asked questions, aka
10:54your FAQs. Now, FAQ can run a little bit
10:58with the behind-the-scenes conversations
11:00because obviously if somebody's asking
11:02you a question behind the scenes, you
11:04can use that as a behind-the-scenes
11:05conversation or you can use it as an
11:07FAQ. But when I'm talking about FAQ, I'm
11:10really talking about your top asked
11:12questions. The one that you see people
11:14answering or asking you over and over
11:17and over, right? There's some common
11:18ones. And FAQ style content is not just
11:22about giving answers. It's about doing
11:24three key things. This is what happens
11:26when you post FAQ content. It builds
11:29buyer confidence. So most people are
11:31quietly wondering the same things. And
11:33when you address objections or
11:35hesitations before they ask, you're
11:37going to lower resistance, increase
11:40trust, and help them feel seen and safe
11:42to explore the opportunity because this
11:44is exactly what they're thinking. If
11:46she's answering this openly, she's not
11:49hiding anything. Maybe this is for me
11:52after all. Because one of the biggest
11:54things that I've noticed in this
11:55business is the more you try to hide
11:58stuff or the more you try to make
12:00curiosity content with absolutely no
12:02context in any other content on your
12:04page, it's just all curiosity. People
12:07feel a little sketched out. People feel
12:09a little like that's when you get a lot
12:12of the objections. It's actually the
12:13reason people are saying, "Is this a
12:14pyramid scheme? This sounds too good to
12:16be true. Is this legit?" is actually
12:18because of the content that you're
12:19putting out is making it seem like it's
12:21not legit and that it's sketchy and that
12:23it's you're not giving any information.
12:26So, they have to come and message you
12:28and then get on a sales call and like be
12:30so like it's just not it's not how I
12:33would buy. It's not how I would want to
12:35be pro. Anytime anybody does curiosity
12:37marketing, I don't buy. I always buy
12:41from the person that is building that
12:43authority through answering the
12:45questions, showing the behind-the-scenes
12:47conversations, showing some of the other
12:49content that I'm going to be sharing in
12:51here as well. So, really think about
12:53this as you're, you know, growing and
12:56and going into your business over the
12:58next 6 months is doing this type of
13:01content because not only is it going to
13:03build your buyer confidence, it's also
13:05going to position you as the expert.
13:07You're not just someone in the business
13:10trying to sell them something. You're
13:11someone who knows it, leads in it, and
13:13has done the work to find the answers.
13:15Because you may be thinking, well, you
13:17know, even if you're brand new, I'm
13:18brand new. I don't know anything blah
13:20blah blah. Well, guess what you're going
13:21to do when somebody asks you a question?
13:23You're going to go find the answer. And
13:26you've done the work, which means that
13:28you are leading. You are doing the work
13:31to figure it out to help this person get
13:34the answer that they need. That's
13:35leadership. And so by proactively
13:39answering these key questions that
13:41people are asking, you show that you're
13:43a guide, not just trying to sell them
13:46something. And you elevate your voice
13:48above others selling the same thing. So,
13:51this is really, really, really, really
13:53good, really good content. Um, really
13:56good content theme here because this is
13:58what is going to set you apart from a
14:00lot of other people because they're
14:01going to get to hear your perspective on
14:03how you would answer something and get
14:06to see you showing your leadership by
14:09giving somebody an answer. So, every
14:11time you learn something new or you have
14:14a potential business partner ask you a
14:17question that you go to your mentor or
14:20you do some research on your own or
14:21whatever it is, most of the times you
14:23probably will go to your mentor because
14:24they they probably will know the answer.
14:26Every time you do that though, once you
14:29answer your potential business partner
14:30back, go and create a piece of content
14:32around it. That's going to just it's
14:34going to be so incredible for your
14:35business. Now, the last thing is it
14:38speaks to silent watchers. People often
14:41lurk for weeks or months before reaching
14:43out. And FAQ content does the heavy
14:46lifting by clarifying what you're
14:48actually selling so that it doesn't feel
14:50like that sketch weirdness. Nurturing
14:52people through objections they may have
14:54but are too afraid to ask you. And it
14:58pre-qualifies. This one's a huge one. It
15:01pre-qualifies leads to get right to your
15:04million-doll clients without sales
15:06pressure. So, you're getting to filter
15:09through. Your FAQ is going to filter out
15:11the people that this is not for. And
15:13you're teaching without pitching. And
15:15that's magnetic.
15:18Okay. So,
15:20couple examples. Um, these are the top
15:22five FAQs that I've given you some
15:25content ideas around. So, one big one is
15:29how do you actually make money? And you
15:30can actually do a little story highlight
15:32on this. If you don't know what a story
15:34highlight means, you can look that up on
15:35YouTube on how to do a story highlight.
15:37It's super super simple. But I would
15:40suggest having a story highlight up. So
15:42when people go to your Instagram then or
15:45Facebook or wherever then you actually
15:48have a little bubble there that they can
15:51click on called FAQs and they can get
15:54the answers instead of you doing a piece
15:56of content and it getting filtered down
15:59to like you know last month there's a
16:02whole month of other content on top of
16:03it and they never get to see the you
16:05answering the FAQs. Unless you want to
16:08do this consistently and every week do
16:10FAQ content, then you could do that
16:12without and not have a story highlights.
16:14Whatever. It's up to you. So, how do you
16:16actually make money? Short answer is
16:18this is sales. It's commissionbased and
16:21simple. So, a content idea, you don't
16:23need a big team to make big money.
16:25Here's how one sale equals $6,000. So,
16:28there's so many ways that you can take
16:30this. You know, you can also another
16:31content idea is how do I make money?
16:34Well, let me show you. I have these
16:36products. I sell them to other people.
16:38They pay the company. The pump the
16:40company cuts me a commission check. Easy
16:42peasy. Just like anything else, just
16:44like car sales, just like real estate, I
16:47get a cut of the commission. And so
16:50that's what however you want to explain
16:52that, you can explain it in different
16:54ways. But why it works is that people
16:56need to know how money flows before they
16:58say yes. Show the math. They want to
17:00know like how are you getting the
17:02checks? How are people getting checks?
17:03How are you making money? Next is, do I
17:06need a big following to succeed?
17:09No. Since you make four figure
17:11commissions, you just need one to two
17:13people a month, not hundreds. So,
17:16content idea is you don't need thousands
17:18of followers. One sale equals four
17:20figures. So, two to three sales a month
17:21is over 10K. Why it works? It dismantles
17:25the idea that they have to be viral
17:27because that's a lot of times, you know,
17:29in traditional network marketing because
17:31this is the only network marketing
17:32company with a premium offer. In
17:34traditional network marketing, you do
17:35have to be viral. You do have to sell to
17:37hundreds of people. So, this dismantles
17:40that idea that they have to do that in
17:42order to have any sort of success. The
17:45third is, do I have to purchase to
17:46start? Short answer is, well, yeah. Real
17:50businesses require investment.
17:53So, sixigure incomes aren't built off of
17:55a free signup link. This is a little
17:57edgy, a little bold as well because
17:59you'll have people that are like, "Well,
18:01I built Yeah. Okay, if you want to give
18:05your life away, sacrifice all your time
18:07with your family and create six pieces
18:09of content a day to try to go viral,
18:11then yeah, maybe you can. But for the
18:13average person, it's not possible. It's
18:16not possible to build a six-figure
18:18income off of a free signup link or even
18:21like a $99 signup link or any like a lot
18:24of different things, even digital
18:26products, you know, it's just not
18:28possible. And that's why not many people
18:30are able to achieve their dreams of
18:32becoming wealthy is because they're
18:35selling tiny little things. So this
18:38right here is what's going to qualify
18:40serious buyers and deter the freebie
18:43seekers. Number four is what are you
18:46actually selling? I get this one a lot.
18:48So short answer is premium wellness
18:50products people need and a patented comp
18:52plan that pays you bank. So, a content
18:54idea is not a lotion, potion, diet, or
18:56fat, medical grade, hydrogen water, plus
18:58four figure commissions. Now, obviously,
19:00these content ideas, you're going to
19:02want to build off of them. It's just one
19:04sentence or two sentences. You're going
19:05to make like an actual post around it.
19:07This is just the idea. You take your
19:09voice, your thoughts, your perspectives,
19:11your opinions, your way, and you finish
19:13out and create a post around this or a
19:16real or a story or whatever. And why it
19:18works is they get clarity on what it is
19:20that they would actually be selling
19:22which solidifies their interest. And
19:24then five is how would I promote it? So
19:27short answer is there lots of ways you
19:29can do in person or use social media.
19:32And so a content idea would be here's a
19:34couple of examples of how my team and I
19:36market on social media. And then why it
19:39works is it gives them a better
19:40understanding of how to promote and
19:42shows them that hey you can do this too.
19:47Now, a couple of examples
19:50for these FAQs. I actually have a couple
19:54of these slides on the master class that
19:56I do because I don't want to just have
19:58FAQ style content or FAQ style theme in
20:03my public facing content. I also want to
20:06use it as a way to sell on the master
20:08class because if I know people have
20:10these questions, why would I not go
20:12ahead and answer those questions on a
20:14master class, right? So, um, this
20:16there's lots of different places you can
20:18put FAQ style content. Another huge one
20:20is in your email nurture list, in your
20:23email marketing, your workflows,
20:24whatever. You could have an automation
20:25setup where somebody, you know, comes
20:28onto your landing page, puts in their
20:30email to get access to a master class,
20:33and then for the next seven days, you
20:35have an automated email workflow set up
20:38to answer a topass question, you know,
20:41every day for seven days. like that
20:43would be really really powerful. So I
20:46just kind of like show this, you know,
20:48I'll say, "How do you promote it?" Well,
20:50my content you I tell people all the
20:52time, I'm like, "You want to know how I
20:53promote this? Go look at my content."
20:55Like that's it. There's no secret.
20:56There's no hidden strategy. I don't do
20:59in person as of now. Like it's literally
21:01all there to to the public. That's how I
21:04promote. That's it. And so, um, I'll
21:07just show like different content
21:09examples, health testimonials, my feed,
21:12here's Kendra's feed, how she promotes,
21:15and then, you know, I'll talk about how
21:17like, hey, sometimes in my content, and
21:20this is actually a um really an
21:24objection handling piece of content
21:26right here, over, oh my goodness,
21:28that's, you know, so expensive. people.
21:30It's like, "Yeah, not really." Because
21:32you're actually paying more for your
21:34water right now than I am. I get
21:37unlimited medical grade water for 82
21:40cents a day. You get one bottle of
21:43average regular Joe Microlastic filled
21:45water for $1.50. That's almost double.
21:48And I know you and your family are
21:50drinking more than one bottle of water a
21:52day. Otherwise, y'all are like drier
21:54than a sponge in the Sahara Desert. you
21:56are dehydrated which is why your family
21:58probably gets sick a lot right so I'm
22:00like pointing these things out through
22:02my content and that's how I promote it
22:04so basically this master class that's
22:06going over these six themes of content
22:09that's how you promote it so that's one
22:13and then another one is you have to have
22:14a lot of followers here's how I showcase
22:16that I actually went into my story views
22:19on Facebook and Instagram for a story
22:21that had been up for almost 24 hours and
22:24showed that like hey even know my
22:26Instagram shows I have like 8,500
22:29followers and my Facebook shows I have
22:31like 69,000. I used to have 72. I've
22:34actually lost followers since this
22:35business, but I don't need them. Like
22:38that's and and 60s something thousand
22:39people aren't actually watching me. It's
22:42literally just maybe three 400. Here's
22:4685. Here's 182. Here's some reels. You
22:50post enough reels, your reels are going
22:52to be even more views than mine. you're
22:54going to have some be even way more than
22:56that. So, you know, just showing that
22:58like the reality is I don't actually
23:00have a lot of people following me. And
23:02most of these people, like this is my
23:04husband, she's on my team, she's on my
23:06team, she's on my team. So, a lot of the
23:08people following me are actually already
23:10on my team or people in the company on a
23:13different team. So, again, going back to
23:16the you only need one to two people a
23:18month to really make a massive income, a
23:21difference to replace your 9 to5 income.
23:23That's just like showcasing that.
23:26Now, do people actually buy this? I'll
23:29show a picture of us at convention. I'll
23:31show a picture of our team. I'll show a
23:33picture of people reaching out to me
23:36interested. I'll show a picture of
23:37people commenting on my post to show
23:39that like, yes, people are interested
23:42and people do actually buy this. So,
23:44this is kind of how I would showcase
23:46that. And you could do this in a real
23:47format as well or however you want to do
23:49it.
23:50Now the third one is show how what you
23:53do is different. Okay, this one is huge
23:57and this one is so so so important
24:00because premium level buyers, people who
24:02are a a good buyer for this kind of
24:06business.
24:08They want to know that this is
24:09different. They're actually buying in to
24:11the fact that this is different. They
24:14don't want something that they could
24:16just go get anywhere. They don't want
24:18something that 15 other companies are,
24:21you know, promoting. They don't want
24:22something that they've tried before and
24:25failed at. Like, they want to know how
24:28this is different because that's what
24:30gives them the the confidence that, hey,
24:32actually, this could be why the other
24:35stuff I tried didn't work. This could be
24:37why this could work. So, when you show
24:40how what you do is is different,
24:42especially in a saturated space like
24:44network marketing, you're tapping into
24:46the psychology of the discerning,
24:48empowered buyer, aka your million-doll
24:50client. And this is a buyer who doesn't
24:53want to be sold to, wants to feel like
24:55they've discovered the smarter,
24:56elevated, more aligned way, and needs to
24:59justify their purchase with identity,
25:01values, and ROI, not just features. So,
25:05like, hey, if you could take $10,000 and
25:07turn it into $100,000, what would that
25:10do for you and your family? That's an
25:12incredible ROI,
25:14right? So, uh, one, here's what they're
25:18thinking as they're discovering how this
25:20is different is this offer matches the
25:23level I see myself at. Your million-doll
25:26client doesn't want to be part of the
25:28crowd. They want to feel like what
25:30they're buying sets them apart. And when
25:32you show how your offer is the premium
25:34alternative, fewer people, higher
25:36commissions, no sales calls, no scripts,
25:39you're signaling this is for leaders,
25:42not followers. And it affirms their
25:44identity as a visionary, not a beginner.
25:46Now, will you naturally attract and you
25:49may even be yourself because even I
25:51naturally attract beginners. Absolutely.
25:54But if you really want to not miss out
25:57on those highlevel buyers and the people
25:59who are the easy yeses, you have to
26:02speak to the premium buyer, the
26:04milliondoll client. That doesn't mean
26:06they have a million dollars. That just
26:08means that a million-doll client is
26:10someone that you would literally like go
26:13outside and do 20 jumping jacks
26:18and and like do cartwheels and run down
26:20the road and and whatever. like freak
26:22out to be able to work with. They're
26:25your perfect client. So that's how
26:27you're going to be able to attract them
26:29and then in turn you will also attract
26:31the beginner people as well. The second
26:34thing that they're thinking is, I made
26:36the right choice and here's why it's
26:39different from what everyone else is
26:40doing. Your million-dollar client wants
26:42to feel wise for making a powerful
26:45investment. Showing the difference makes
26:47the decision logical and affirming, not
26:50emotional or impulsive. So my decision
26:55to come into this was pretty impulsive,
26:58but it's because logically I seen, oh, I
27:02can sell to one person and make four
27:04figures. Okay, perfect. Right? And I
27:08held on to the differentiators of this
27:11being about medical grade water, this
27:14being about four figure commissions per
27:16sale, this being about creating actual
27:18legacy versus just talking about it,
27:20this being something I could scale
27:21versus having to work myself to death
27:23every month and starting over. Like all
27:25those things that was different, that's
27:28what I held on to and affirmed my
27:30decision. So they get to sell themselves
27:33on the value through it being different.
27:36And then the third thing that they're
27:37thinking is, "This isn't the same thing
27:39I've tried before." Many people have
27:42been burned or underwhelmed by more of
27:45the same. I mean, all these traditional
27:47network marketing companies, they can
27:49say that they've got the best systems,
27:50they've got the best this, they've got
27:52the best that, they'll never sell out,
27:54their CEO is blah blah blah, like
27:56whatever. They're all the same. They are
27:58literally every single one of them are
28:01the same. So, your million-dollar client
28:04knows this. They're smart. They know it.
28:07And when you articulate how what you're
28:09doing is different, it eases the what if
28:11this doesn't work fear.
28:16Now, content ideas to get you started.
28:19So, first of all, to be able to make
28:21over $600,000 in less than two years and
28:24with under 150 people total teamwide is
28:26absolutely insane. These numbers are
28:29absolutely insane for a network
28:30marketing company. network marketing
28:32companies besides this one are not doing
28:35these numbers. It's impossible that
28:37there's no way like you would have to
28:39have thousands of teammates, thousands
28:41of customers. And I know because I've
28:43built in a traditional network marketing
28:45company before, several of them. And so
28:48I focus on content that explains how
28:50this is different because I want people
28:52to become aware that this exists
28:56and I also want to trigger that easy buy
28:59in. This kind of content is super easy
29:01to make, especially as you learn more
29:03and more about the company, products,
29:05and the comp plan. So, here's a list of
29:07some talking points to get started. I
29:09did not take these off of Chat GBT. I
29:11would highly suggest you to stop if you
29:14are being reliant on chat GBT. Like,
29:16literally force yourself to not use Chat
29:18GBT. Seriously, I I got very dependent
29:23upon chatbt and it just made everything
29:25feel watered down and a partial version
29:28of myself and I got almost to a point
29:31where I couldn't even post anything
29:32without chat's help and then it didn't
29:34actually convert at all. So speak it
29:36from you as a human and use your brain
29:39to come up with ideas. Okay. So once you
29:42go through this list, some things might
29:44start spinning for you. You may notice
29:46that whenever you're getting ready to
29:48lay down at night, you get an idea.
29:50You're in the shower, you get an idea.
29:51You're out in your garden, you get an
29:53idea. You're driving down the road, you
29:54get an idea. Start documenting these and
29:57write them down. One thing I'll do is I
30:00will um record a voice note in my voice
30:03memos app on my phone or I will type it
30:06out in my notes app. Either one of
30:08those, you got to start recording your
30:10ideas and get them down. So that way
30:11that when it comes to time where you
30:13have, you know, the ability to actually
30:15record yourself, then you didn't forget
30:17it. Because a lot of times if you get an
30:20idea, that's your intuition saying you
30:22need to post this. You got to start
30:24trusting yourself. Lean into that. I
30:26promise you that is what is going to
30:28make your business explode. Okay? Not
30:30this like rigid structured strategy and
30:33this content planner. Like literally
30:36dump all of that and just start posting
30:38what pops in your brain. So, a couple of
30:41examples is most network marketing
30:43companies require a decade and tens of
30:45thousands of people to make 200K a year.
30:47This is different. Let me show you how.
30:49If you're someone looking to supplement
30:50your income, this is the place to look.
30:52Stop selling low commission products
30:54because I'm telling you what we're doing
30:55here can absolutely change the
30:56trajectory of your life and your
30:58finances. If you're selling a million
31:00things and feeling like it's taking you
31:01forever to reach the top, let me tell
31:03you what we do differently and it's
31:04absolutely going to blow your mind. So
31:06these right here, you can see that I'm
31:08saying this with with such conviction
31:09and authority and confidence that people
31:12are going to be like, "Okay, tell me
31:13what's up." So in the beginning, you
31:16might be a little bit nervous. That's
31:18okay. Pretend like you're talking to
31:19your best friend. And the really cool
31:21thing about recording a video is that
31:23you just have to look at yourself. It's
31:25not that hard. Just pretend like you're
31:27talking to a past version of yourself or
31:30the little girl or a little boy of
31:32yourself or your best friend or your one
31:34of your parents or your siblings or your
31:36spouse. Like just pretend like you're
31:38talking confidently to somebody who you
31:41are super comfortable with. And that's
31:43how people are going on the internet are
31:45going to actually trust you is because
31:46they're going to feel that you're just
31:48being yourself. Okay? And the way that
31:51you are is perfect. Don't change
31:53yourself. Okay? So, uh, you can go
31:56through and like read these later. Um,
31:59you can print this off. Uh, I may
32:02actually end up doing a what I'll
32:03probably do is do a printable Google doc
32:06with a bunch of these different um,
32:09content ideas. These are some of these
32:11are ones that I helped build out with a
32:14sales coach that I hired. So, like these
32:16are really, really, really powerful.
32:18Okay, these are really powerful.
32:22Now, four is that you actually you
32:25actually using the product. So, your
32:27buyer can feel when you've experienced
32:29what you're selling. And a million-doll
32:31client doesn't just buy what you sell,
32:33they buy your conviction. If you're not
32:35using the product, your content becomes
32:38theoretical. If you are using it, your
32:41content becomes undeniable.
32:44when you've experienced the
32:45transformation or benefits firsthand
32:47because you will literally I could feel
32:49a difference within the I could ta I
32:51could taste a difference within the
32:53first drink. I could feel a difference
32:54within the first couple of days. Like
32:56you are going to experience a massive
32:59transformation quickly and that story
33:03becomes the social proof that moves your
33:05audience. You don't need to explain
33:07every feature. You just need to show
33:09what it's done for you and that's what
33:11hits different. Premium buyers aren't
33:14looking for hydration or energy. They
33:16want to know how this will impact their
33:18performance, parenting, productivity,
33:20mood, recovery, skin. Only someone who
33:23uses the product can speak to the
33:25details that premium buyers actually
33:28care about. And when you're personally
33:30invested, your energy naturally shifts
33:33from let me try to sell this to how
33:36could I not share this? and your content
33:39becomes less effort and more embodiment.
33:43This is so
33:45so crucial. Embodiment is so crucial
33:50because you're not reciting product
33:52facts, you're storytelling. You're
33:54narrating what life feels like with the
33:56product integrated into your day. And
33:58that is way more powerful than a
34:00clinical explanation. A premium buyer
34:02doesn't ask, "Is it good?" He or she
34:05asks, "Do you use it? would you spend
34:08your own money on it if you weren't
34:10getting paid? And if your answer is yes,
34:13you become instantly credible. And
34:16that's what closes the gap between
34:17awareness and a sale. Actually, my very
34:21first post that I made when I came into
34:23this business, I literally mentioned in
34:25the post, these are products that I
34:28would buy for me and my family
34:29regardless of the business. But now that
34:33I seen that there's a business attached
34:34to this four figure commissions, like
34:36it's a no-brainer. So that conviction,
34:39that power statement of like I believe
34:42in these products regardless of the
34:44results of the monetary, the financial
34:47because it's important to me. This is
34:49why it's so important to get to know the
34:51product that you're selling is because
34:52this thing right here is so powerful.
34:55The more that you get to know about it,
34:57the more obsessed that you're going to
34:59become with it. And the more obsessed
35:00that you become with the product, the
35:02easier it's going to be to sell it.
35:05Now, a couple of examples. Here's some
35:07different people that you can go follow
35:09if you want to uh get some product
35:12ideas. We are going to I am going to be
35:14myself talking more about the products.
35:16I did a little um 7 minute water demo on
35:20my social media that I'll probably put a
35:22link to in the Google doc with the
35:24different content ideas, but these are
35:26three people who consistently have the
35:28product in the background or talk about
35:30the products and they're good people to
35:32get ideas from. So, I've got them all
35:34linked right here. You can just click
35:36and it takes you over to their
35:37Instagram. But even if you're not giving
35:40like a water demo or talking, you know,
35:44in your video, you can just have
35:48whatever message that you want. Like
35:50this isn't even about the water, but
35:53she's in the background drinking the
35:55water. That's what creates curiosity.
35:58That is like, oh, she's actually using
36:00the product that she's selling, right?
36:03That is huge. And then another one is
36:05showing like different ways that the
36:07water can be used besides just drinking.
36:10And then another one again her using the
36:13actual water and talking about the
36:14importance of hydration. So these are
36:17some really good people to go follow.
36:18She actually um beat cancer. She had
36:22cancer and beat it. So she's a really
36:24good one for testimonials on this water
36:26specifically.
36:29Now your fifth one is perspective
36:32content. So, your million-doll client
36:35isn't stuck because they lack strategy.
36:38They lack perspective. They're smart.
36:41They've tried things. They've done the
36:42work. What keeps them circling in
36:44frustration isn't a lack of hustle cuz
36:47they're hard workers. It's a set of
36:50outdated or inherited beliefs that no
36:53longer serve them. This is especially
36:56true in traditional MLMs. Top leaders in
36:59traditional MLMs have outdated or
37:03inherited beliefs about that business
37:05model that you have to give them another
37:08perspective because perspective content
37:10interrupts that pattern and it upgrades
37:13their lens. And some people don't want
37:15to upgrade their lens and they're going
37:16to fight you on this. But you have to be
37:19able to give your perspective even if it
37:21gets you a little bit of criticism
37:23because you have to be there to stand up
37:26and be a voice for the ones who want to
37:29upgrade their lens. You are a voice for
37:31them. You're speaking up for them.
37:34You're fighting for them. You are the
37:36shield taking the arrows for them.
37:41You're going first and you're shifting
37:44everything so that they can too. and
37:46it's easier for them. So, when you offer
37:49a shift in perspective, especially one
37:52your million-dollar client hasn't heard
37:53before, you instantly rise above the
37:56noise. You're not selling a product,
37:58you're selling a better way to think.
38:02And that kind of leadership earns trust
38:04before the pitch is even made. You're
38:07not just selling what you do, you're
38:08showing what you stand for. This
38:11attracts the right people and filters
38:13out the wrong ones without needing to
38:14repel or overexlain. Your perspective
38:17content says, "I see something you've
38:20missed. Let me show you." And that's
38:23what makes them lean in.
38:26Now, some examples of this is selling
38:30small things is why you're not hitting
38:31your income goals. Let me explain. If
38:34you need 87 products, flash sales, and
38:36five launch events just to hit your
38:37income goal, you're in the wrong
38:38business model. If your calendar owns
38:41you, your paycheck will always cap you.
38:43What if one sale covered your whole
38:45month's salary? Retirement is too far
38:47away for the kind of life you want now.
38:50Working harder doesn't always mean
38:51earning more. Let's fix that. Student
38:53loans don't equal success. A job might
38:55pay you, but it won't free you. If your
38:57dream life requires 40 years in a
38:58pension plan, you've been sold a lie.
39:00You're smart. That's not the problem.
39:02It's a you've been smart inside a broken
39:04model. So, I mean, you can see all these
39:06things here, right?
39:08And even um you know down at the bottom
39:10speaking more about the product,
39:12hydrogen water is going to be the next
39:13big thing. Here's why. Brick and mortars
39:16franchises or six figure investments.
39:18This is a small investment with no
39:20overhead and a killer ROI.
39:23Your team isn't winning because the
39:24commissions aren't worth their time.
39:26That's actually a big one because a lot
39:27of leaders in traditional network
39:29marketing are like, "Why is my team not
39:30showing up? Why would they? Why would
39:33they show up when they put all that time
39:35and energy and they make a sale and get
39:37paid like 10 bucks, you know? So, it's
39:40different perspectives. Um, even so far
39:43as like, you know, we're getting sick
39:45because of what's in our food and our
39:46water. You can go so many ways with
39:48this. And so, I want to go back real
39:52quick though when I say you're not
39:53selling a product. What this means is
39:55that doesn't mean that you can't talk
39:57about the water, you can't talk about
39:58the product. It's mean it means that
40:00you're not just selling the product. you
40:02are giving your perspective behind why
40:06you're selling the product. So just like
40:09for me, I don't trust the government. I
40:11I know that our water is absolutely
40:14horrific and contaminated. I know that
40:16they're killing us with our food and big
40:18pharma and having microlastics and
40:20bottled water. Like this is why I'm here
40:22is to fight against that. Right? So that
40:25perspective is actually what sells.
40:31Now, the sixth one is wins. When they
40:34see your team, client, your own results,
40:37it's easier for them to believe if they
40:40can do it, so can I. And it's especially
40:43important to people
40:45uh it's especially important when
40:47speaking to people who have tried other
40:48business models and failed because wins
40:51give them permission to believe again.
40:54The right person sees a win and thinks,
40:57"I want that, too." The wrong person
40:59sees a win and scrolls past. Perfect.
41:02You're filtering without lifting a
41:04finger. So, make it about what's
41:06possible, not just what happened. So, an
41:09example formula you could use for this
41:11is here's what happened. Here's what
41:12that created. Here's why it matters for
41:15you. Make it about them. It's not just
41:17about the win of the person or yourself.
41:18It's what does that mean for them, the
41:21person, the the potential business
41:22partner who is watching it and consuming
41:24the content. So, a couple of content
41:26ideas are this week a teammate a
41:30teammate made $6,000 from one sale. Why
41:32it matters? She did it without code
41:34messaging, without sales calls, and
41:36without a team of a thousand. Just got
41:38off a team call and three people hit
41:40their biggest month yet. The only thing
41:41that they changed their comp plan. I
41:44used to think big money meant burnout.
41:46Then I made $12,000 in one week and
41:48still made it to every one of my kids
41:49soccer games. That's why I won't shut up
41:51about this. So obviously, you know, if
41:53you're new, these are a little bit
41:55bigger numbers, but lean in on what the
41:57team's doing, what the community is
41:59doing. If you haven't made a sale yet,
42:01that's okay. You don't need to have made
42:02a sale. What I did in the beginning is I
42:05leveraged other people in the community.
42:06I said, "Hey, my mentor who's made x
42:09amount of money, her mentor who's made x
42:11amount of money, her mentor who's made x
42:13amount of money, and I leveraged their
42:15success by saying, even myself, if they
42:19can do it, I can do it." So do it with
42:22me. Let's do it together. Let's build it
42:25together. If other people are doing it,
42:27it's possible for me and you. So let's
42:30go. Who's ready to run? Because the
42:32people that help you build it are
42:34actually going to be be the people that
42:36help you get to the results that you're
42:37looking for, right? So if you're just
42:40starting, leverage other people's wins.
42:44Now, a couple examples is I made a real
42:47showing the different um the graphics
42:51that we have in the group showing their
42:55sales days. So, Mac made a 16,000 sales
42:57day and I had a list of a couple other
43:00ones that I put in there. And what I
43:03literally said in my content was, "Are
43:05people successful?" Yes, the ones who
43:07put in the work and put themselves out
43:09there. But you already know that if
43:11you're my ideal client, don't you?
43:12Because the people I work with want to
43:15work hard. They want to hustle. They
43:17want to do everything they can to change
43:19their life. It won't be easy, but man,
43:21it'll be so worth it. DMs are open.
43:24Let's talk about getting you started.
43:26So, this is me talking about the wins
43:29through that sort of way. And then we
43:31have here we have Kendra and Rachel did
43:34a live interview together. And I would
43:36definitely definitely definitely
43:37recommend one thing that I did a lot at
43:40the beginning of my business and for the
43:41first like several several months like
43:43first six months is I did live
43:45interviews every single week. Sometimes
43:47up to four and five interviews a week.
43:49It was nuts. Like everybody in the
43:52community was wanting to interview me
43:53because I was having such massive
43:55results. And so I had a lot of
43:58interviews. But what I always made sure
44:00that I did is that not only was I always
44:02telling my story, I was having them
44:05share why they joined as well, so that
44:07my network could hear from them and
44:09their success and their experience, even
44:12if they hadn't had a sale yet, I still
44:14wanted my network to hear from their
44:15experience of being in the community.
44:18Because here's the thing, guys. You
44:19can't guarantee monetary results for
44:22someone, but you can 1,000%
44:25guarantee that they're going to be in a
44:28community of people who are trying to
44:31achieve a better life. And that is a
44:34community worth paying for. That is a
44:36community worth being in. that that
44:38community alone is the value because a
44:41lot of people in this world don't have
44:43people who have their back, who are
44:45there to support them, who are there to
44:47help them rise, to lift them up, to
44:49shift their perspective, to give them
44:50training, coaching to pour into them on
44:53a daily basis. So the community, the
44:57experience, the culture, the coaching,
45:00mentoring, leading, all of that. I want
45:02people to share what they experience
45:05from that because that matters. That
45:08matters so much more than the money to
45:10me because you can make a lot of money
45:12but be in a toxic environment and then
45:15it's not even worth it. So that being
45:18said, whenever you are doing live
45:20interviews with people, even if you
45:22haven't made a sale, it doesn't matter.
45:24talk about your experience and the
45:25things that you have gained from the
45:27community. Okay? And not every win is
45:29financial and shouldn't be. You can do
45:33uh a mix of these three different kinds.
45:35So first for the financial is first four
45:37figure sale, biggest week or month,
45:40consistent income replacing your own
45:41job, team sales while unplugged,
45:44lifestyle wins is midday freedom. Being
45:46able to start a business that you want
45:49to be successful allows you to be able
45:53to take a walk with your kids, record
45:55that as content, and use it to make
45:58money. So, you're literally killing two
46:00birds with one stone. You're not only
46:01building a business, but you're getting
46:03to build your business with your kids.
46:05That's huge. That actually your kids
46:07being able to see you build something
46:09from the ground up is powerful. It's
46:12going to help mold them into people who
46:15believe bigger for themselves. It
46:17doesn't matter if you haven't had a sale
46:18yet. The fact that your kids are
46:20watching you believe in something and go
46:22for it and to do something crazy,
46:26think about how much that's going to
46:27change their perspective and in a world
46:30that teaches them that there's only one
46:32linear path, right? It's it's so
46:35powerful, so valuable. Um, another one
46:38is, you know, paying off debt or
46:41unexpected bills, no sales calls, and
46:44still closed. Mindset and belief wins is
46:47I don't second guessess myself anymore.
46:49These are going to be huge for those of
46:50you guys who are coming into the
46:52coaching container and the community as
46:54you're starting to put yourself out
46:56there. Those are 100% wins. So, I
46:59finally know what I'm building. I
47:00stopped hiding. I started earning. Um,
47:03I'm in a community of people who are
47:05supporting me, cheering me on. It's it's
47:08the best community ever. Like, just
47:10being able to be a part of that is
47:11something that you should be shouting
47:13from the rooftops.
47:15All right, guys. So, this is the end of
47:16the sixfigure content master class. This
47:19right here is going to absolutely change
47:22the game for your business. So, make
47:24sure that you're paying attention. And
47:26even if it feels like it's a lot to keep
47:28track of, it's okay. Start with FAQs.
47:32Start with behind the scenes. Start with
47:35you actually using the product. But as
47:37you get in the habit of thinking about
47:40these things, you're going to be able to
47:41keep building on top of them. Like habit
47:44stacking is what I call it. So start
47:47with a couple, build on to it, and get
47:49yourself to a place to where that you're
47:53literally going to have never ending
47:55content. Because if you're showcasing
47:59the work that you're doing in your
48:01business, you should always be having
48:03conversations. You should always be
48:06sharing a perspective of yours that you
48:08have learned or discovered or seen
48:12something and it and it changed
48:14everything for you. You should be
48:16getting questions asked. You should be
48:18talking about how this is different. You
48:20should be shouting out wins from the
48:21community. you should be doing bureau
48:24with you using the product or talking
48:26about the product, you know, whatever it
48:28is. Like you literally have never ending
48:30content. So, you should never like be
48:33like, I don't know what to post today,
48:35right? The only the only thing you might
48:37be asking yourself is which content do I
48:39post today? So, this is really really
48:42powerful. Take this seriously and this
48:45is going to absolutely
48:48create wild exponential impractical
48:52illogical results in your business
48:53because this is exactly what I did in
48:56the beginning and it's what I still do
48:58today. These are the six themes of
49:00content that will work for any of your
49:03all's business. Okay. The big big
49:06differentiator is that you're going to
49:08do it your way. So take the creative the
49:11creative side of you, the fun side of
49:13you, the happy, the joyful, the free,
49:15the visionary, the one that believes in
49:18something bigger, the one who's on fire,
49:20who's motivated, who's passionate, who
49:22is just so excited for the future. All
49:25that energy, take that and go out there
49:29and create content that is going to make
49:31you money. All right, guys. I'll talk to
49:34you later.

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