Simon Sinek on Why Coaching is Essential | EZRA — Transcript

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1. 0:00Simon, why do you think coaching is
2. 0:02important?
3. 0:03Coaching is one of those things that I
4. 0:05think we don't realize that we all need.
5. 0:08And when you think about it, the best
6. 0:09athletes in the world, no matter how
7. 0:10good they are, they all have a coach.
8. 0:12Some of the most powerful senior
9. 0:13executives in the biggest companies,
10. 0:15they all have a coach. And yet for some
11. 0:17reason, the rest of us either have
12. 0:18forgotten or don't think we need it. A
13. 0:21coach, at least in my career, like
14. 0:23because I've used coaches before, a
15. 0:25coach is somebody who they're there to
16. 0:27support you. They don't have any
17. 0:28politics, they don't have any stakes in
18. 0:30your career. They can't put in a good
19. 0:31word for you at the office. You know,
20. 0:33they're there strictly for you. And I
21. 0:37think most people don't realize
22. 0:39that coaching is actually a proper
23. 0:41skill, it's a profession. It's not just
24. 0:44like some friend who gives you some
25. 0:45advice, right? That there are techniques
26. 0:47to help us think through problems, to
27. 0:49see things that we don't see, to
28. 0:50understand our own blind spots, and
29. 0:52quite frankly, to take accountability
30. 0:53when when we need to. I'm a great
31. 0:55believer in in the concept of coaching.