Si Empezara a Vender Productos Digitales Desde Cero en 2026, Haría Esto — Transcript

Full transcript

1. 0:00If I wanted to start selling digital
2. 0:01products from scratch today, with no
3. 0:03followers, no established personal brand
4. 0:05, and no product, this is the
5. 0:06step-by-step process I would follow. In
6. 0:08this video, I’ll show you the exact
7. 0:09order I’d do things in, how to find a
8. 0:11product, how to validate it, and how to
9. 0:13scale it once it starts selling. But
10. 0:15first, I want to talk about something
11. 0:16that stops a lot of people, even before
12. 0:18they start. Many believe the hardest
13. 0:20part is writing an ebook, designing a
14. 0:21page, or starting to use some kind of "
15. 0:23second brain" tool. But for me, the
16. 0:25problem exists much earlier: starting to
17. 0:26create something without knowing if
18. 0:28people actually want to buy it.
19. 0:30Because you could spend a month on a
20. 0:31product, make it look beautiful, launch
21. 0:33it, and realize that nobody wants that
22. 0:34offer.
23. 0:35My name is Hero, I’m behind Se Academy,
24. 0:38and I have multiple digital product
25. 0:40brands that generate over $ 50,000 in
26. 0:42monthly profit, all automated with AI
27. 0:44and working less than 4 hours a day.
28. 0:46That’s why, if I had to start over, I’d
29. 0:48place a lot of emphasis on focus,
30. 0:49because doing a task well doesn’t help
31. 0:51much if it wasn't the right time to do
32. 0:53it yet. First, let's understand the
33. 0:54model. A digital product can be a course
34. 0:57, an app, an ebook, or anything else.
35. 0:59What the person is buying is help to
36. 1:01achieve something, like preparing a
37. 1:03recipe, solving a problem or pain point
38. 1:04, or taking a course.
39. 1:06You connect that material, set up a
40. 1:08landing page where you present the offer
41. 1:10, hook up a checkout, and when someone
42. 1:11buys, they get immediate access.
43. 1:13Then you need to attract people to that
44. 1:15page and verify that what you earn is
45. 1:17enough to cover your expenses and leave
46. 1:19you with a profit. The idea is simple
47. 1:21enough, but just because it’s simple
48. 1:22doesn’t mean any PDF you publish is
49. 1:24going to sell. And this is the part
50. 1:26where I’d avoid wasting months. I
51. 1:27wouldn’t start by asking myself what
52. 1:29ebook I feel like creating. I would
53. 1:31start by researching what problems
54. 1:32people are already trying to solve and
55. 1:34what solutions exist for that problem.
56. 1:37I’d look at ads, sales pages, comments
57. 1:38and questions, what results they offer,
58. 1:40how they present the product, and what
59. 1:42doubts usually arise.
60. 1:43A brand having many active ads can be a
61. 1:45great clue to investigate, but this
62. 1:47doesn’t let you see their profit. You
63. 1:49have to understand the offer and then
64. 1:50verify it with your own numbers. The
65. 1:52mistake would be seeing an ad, getting
66. 1:53excited, and thinking you’ve found a
67. 1:55guaranteed business. I would also be
68. 1:57careful with the idea of asking AI to
69. 1:59make me 100 pages and trying to sell
70. 2:00them without reviewing them. The tool
71. 2:02can help you a lot, but the product has
72. 2:04to deliver what you actually promise.
73. 2:07If you want to work through this process
74. 2:08with guidance, that’s what I offer in my
75. 2:10mentorship: working from choosing the
76. 2:12offer to preparing it, and then testing
77. 2:13it with clear and concise criteria.
78. 2:15You have the link in the description.
79. 2:16Now, let's get practical. The first
80. 2:18thing I would do is search the Meta ad
81. 2:20library and find a clear problem to
82. 2:22solve. Let’s assume I find proposals for
83. 2:24people who want to learn how to make
84. 2:26wooden furniture. I would open several
85. 2:27ads and their landing pages. I would
86. 2:29look at what projects they include, who
87. 2:30it’s intended for, and what the buyer
88. 2:32receives. They are plans, there are
89. 2:33measurements, it includes a list of
90. 2:35materials, and they explain the tools
91. 2:36that are needed. That’s when you start
92. 2:38to understand what makes this product
93. 2:39useful and what the person expects when
94. 2:41they buy. Then I would choose an
95. 2:42opportunity and a market to be able to
96. 2:44run the first test. At the beginning, I
97. 2:46prefer to understand what happens with
98. 2:48one offer rather than focusing my
99. 2:49attention on 10 different projects. To
100. 2:50choose, I would look at two things.
101. 2:52First, do I find signs of interest in
102. 2:54that result? Second, can I offer a
103. 2:56useful product and sell it with an
104. 2:57economy that makes sense? Because there
105. 2:59might be interest, but you still might
106. 3:01not close the deal. If getting a
107. 3:02purchase costs you more than what it
108. 3:04brings in, you need to review your
109. 3:05numbers, ads, or proposals. And it's
110. 3:07also not enough to have something that
111. 3:09is cheap to produce if nobody wants it
112. 3:10afterwards. Once the opportunity is
113. 3:12chosen, I would prepare the product and
114. 3:13the offer. I would use artificial
115. 3:15intelligence to help me organize the
116. 3:17content, create drafts, and build an MVP
117. 3:19. But I would review instructions,
118. 3:20examples, and files before delivering
119. 3:22them. If I sell plans to make furniture
120. 3:24, I need the covers, the measurements,
121. 3:26and everything to be coherent. A nice
122. 3:28cover doesn't solve that. Then I would
123. 3:30build a landing page modeling what
124. 3:32already worked for someone else in that
125. 3:33market, because it’s easier to leverage
126. 3:35what works than to reinvent the wheel. I
127. 3:37would connect payments and test that
128. 3:39access really works. With all that
129. 3:41prepared, I would move on to the ads.
130. 3:43This is where many people get stuck
131. 3:44looking for the perfect video. I would
132. 3:45do the same as before.
133. 3:47I would model what already works to
134. 3:49leverage the communications that are
135. 3:51actually performing, iterating formats,
136. 3:52sales angles, and messaging.
137. 3:54One ad can show a finished project,
138. 3:56another can show how a plan is used.
139. 3:59The structure of each piece has to be
140. 4:01clear: capture attention, present a
141. 4:02situation the person recognizes, show
142. 4:04the product, and explain the next step,
143. 4:06showing it for real.
144. 4:07If you sell a pack of plans, open the
145. 4:09plans, show the materials, the
146. 4:10measurements, and how it is actually
147. 4:12organized. That’s how you help the
148. 4:14person really understand what they are
149. 4:15buying. For a first batch, I would make
150. 4:17between five and ten ads. I would
151. 4:19clearly look for a variety of arguments
152. 4:21and demonstrations so the test actually
153. 4:22gives me a verdict. I would also work on
154. 4:24what happens after the first purchase.
155. 4:26For example, someone who buys blueprints
156. 4:28might need a cost calculator or a
157. 4:30finishing guide.
158. 4:31If I have a useful add-on, I can offer
159. 4:33it as an order bump or an upsell. That
160. 4:35allows you to work on each customer's
161. 4:37value, and the more money the same
162. 4:39customer leaves us for the same cost,
163. 4:41the more profit in your pocket. Now
164. 4:43comes the scale. First, I would look at
165. 4:45what happened with the test: how many
166. 4:46purchases there were, what they cost,
167. 4:48and how much profit remained after
168. 4:50commissions, refunds, ad spend, etc. An
169. 4:52isolated sale still tells me very little
170. 4:53. I want to understand if the result
171. 4:55holds up and which part of the funnel is
172. 4:57actually selling. If I find an ad that
173. 4:59sells profitably, I would use it as a
174. 5:01starting point to generate new
175. 5:02variations and clearly increase the
176. 5:04investment in a controlled way to see
177. 5:06how it responds. Once the offer is
178. 5:08scaled, I would evaluate taking it to
179. 5:10another market. This implies adapting
180. 5:11the language, the ads, the currency, and
181. 5:13the culture itself. Each market is a
182. 5:15different world and will need its own
183. 5:16test. And if an offer doesn't respond, I
184. 5:19would check where the bottleneck is and
185. 5:20if it really makes sense to keep
186. 5:22advertising it or not. Being consistent
187. 5:24also means stopping the insistence on
188. 5:26something that really doesn't work. So,
189. 5:27if I were to start from scratch in 2026
190. 5:30or 2027, I would do this.
191. 5:32Research an opportunity, prepare a
192. 5:33useful offer, get the sale and delivery
193. 5:35ready, test ads, and develop what shows
194. 5:37results.
195. 5:38You are going to have to learn, correct
196. 5:40, and make decisions with incomplete
197. 5:41information. That’s why it’s best to
198. 5:43start with a complete process that you
199. 5:45can understand and repeat. If you want
200. 5:47us to work on that process together, you
201. 5:49have a link to schedule a free call with
202. 5:51me in the description. And if you are
203. 5:53going to start on your own, your first
204. 5:54task is concrete. Choose a problem.
205. 5:56Research what is being offered and write
206. 5:58down what the person would need to
207. 5:59receive for it to be worth paying to
208. 6:01solve it.